Industry Angel Business Podcast: Recent Episodes

Ian Farrar

The Industry Angel Podcast is THE most diverse business podcast out there! Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two! We share actionable advice from speakers that keeps you ahead of the pack.

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It's once again time for us to talk about the support needed in the micro and small business sector.

Ian and Tony chatted about the campaigning that ourselves and our friends have been doing this year and The Micro Business Alliance and what that means to YOU.

Many business owners are still struggling financially and mentally. We (you reading this) as a collective can help themšŸ’ŖšŸ¼

Together We are Mighty.

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Podcast Sponsors;- Far North Sales & Marketing The Microbiz Alliance Carpeway MrFarrar.com

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Entrepreneurs helping to improve communities across South Tyneside are to receive a welcome funding boost. The Social Enterprise Boost (SEB) Fund will provide grants of up to Ā£10,000 to the borough’s social entrepreneurs!

Delivered by Project North East (PNE), the programme aims to kick-start and accelerate social enterprises in South Tyneside. This will include the provision of finance to those already improving their communities through their work and those with aspirations of following in their footsteps.

Hear from;

Melissa Middleton - business support coordinator at PNE provides an overview of the Social boost programme

Lisa Cryer - founder of Jarrow-based BlueJay Wellness CIC talks about her business journey. Delivering yoga, mindfulness and science courses to young people in schools across South Tyneside, BlueJay Wellness has itself received supported from PNE and South Tyneside Council in the past and Lisa believes the Social Boost programme will be key to encouraging more people to set up and grow their own social enterprises.

Judith Wheatley - business adviser from Tedco who also offer free start-up support to would-be entrepreneurs across the borough.

AND a few of our amazing third sector heroes, based here in the borough!

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Budding entrepreneur, eloquent linguist, and ever-inquisitive spiritualist.

Marius Capra is a continuously developing tarot reader and astrologer with a mission to clarify the 'languages of the universe' in his business practice, providing transformative answers to the questions of the subconscious for clients around the world.

Ian & Marius discuss...

  • Founding a spiritual business
  • Finding magick
  • An introduction to tarot
  • Feeling drawn to certain areas
  • Following your path
  • The divorce between business and spirituality
  • Astrology
  • Trusting your intuition
  • Stigma within spirituality
  • Psychology and spirituality
  • Being open to new experiences
  • Connecting to the elements
  • Marketing for spirituality
  • How tarot can help your therapeutic journey
  • Connecting with your inner child

Including BONUS live audience tarot readings!

SIGN UP FOR MICROBUSINESS UNITE - ONE DAY EVENT!

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Alison Gwynn is Chief Executive at North East Screen, Alison is leading the resurgence of the TV and Film industry in the North East.

After an investment of at least £37m, North East Screen (formerly Northern Film + Media), the screen industries development agency for the North-East, launched its new name, brand and programme of events earlier this year.

The agency is now gearing up to meet the challenge of increasing activity by creating new partnerships, rebranding their successful business model, and creating vibrant industry sector communities.

This will enhance and develop the skills that make the North East the place to create excellence in the world of TV and film.

Ian & Alison discuss;

  • Alison’s background
  • Working at 7 stories
  • North East Screen
  • The creative industry
  • Film & TV industry in the North East
  • Locations for filming in the North East
  • The BBC’s involvement
  • TV shows that have been filmed locally
  • Upcoming NE shows
  • Job opportunities

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Rory McKeand leads the team at Technology Services Group as the CEO.

Before his career at TSG, Rory was involved in shaping and transforming organisations in the Healthcare, Education and Technology industries.

He now works with TSG’s team of technology experts to help customers and partners to transform their business and help them to achieve their business goals.

Ian & Rory discuss;

  • Importance of mentors and mentees
  • Company culture
  • Leadership
  • Working from home
  • Flexible working
  • Health and wellbeing priorities for employees
  • Speaking about failure
  • Showing vulnerability as a leader
  • Cyber security
  • The cloud – is it more secure?
  • Artifical Intelligence
  • TSG growth/ambition plans for the year

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Mike Weedon is a Diploma Level Qualified Independent Financial Adviser, with over 20 years’ experience working in the Financial Services Industry.

Financial planning isn’t just for the mega rich and famous and Mike helps hard-working people confidently arrange their finances.

Ian & Mike discuss;

  • Mike’s journey into financial advice
  • Why was Wealth of Advice set up?
  • Opening an office in South Tyneside, at One Trinity Green
  • Why open an office in South Shields?
  • Are Financial Advisers all the same?
  • What’s Ideal client?
  • Is now a good time to invest?
  • How much do you need to retire?
  • Are there different types of pensions?
  • What age can I retire from?

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David Birchall is Technical Director and owner of db Show Control and Automation. The company's solutions are at the core of the world's most demanding multimedia shows, theme park rides, interactive visitor centres and AV installations.

db Show Control's clients include the world's leading theme parks, event production companies, museums, AV Integrators and creative design consultants. Their solutions run 24/7 worldwide. Recent projects and clients include such names as Disneyland Paris, ECA2, Universal Studios (Beijing & Florida), Dubai Parks & Resorts, Warner Bros World Abu Dhabi, Ferrari World Abu Dhabi.

Ian & David discuss topics such as;

  • Working around the world
  • Working with theme parks such as Universal and Disney
  • David’s first project
  • Working with a team of freelancers with specific expertees
  • Founding a business with an engineering background
  • R&D and innovation
  • David’s favourite projects to work on
  • What’s trending at the moments at theme parks
  • The impact Covid had on the business

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Rob is a hypnotist and Kennedy is a Psychological Mind Reader. They both turned their skills into email marketing and founded The Email Marketing Heroes... Ian, Rob & Kennedy discuss topics such as; Turning Feedback into Sales
Modern Email Marketing for your Audience
Dynamic Customer Journeys: Relevance and Segmentation
Their Entrepreneurial Journey as Utterly Unemployable
The 3 stages of adding value Industry Angel Twitter
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Kerrie Highcock has worked in the field of autism for 18 years and has recently gained her Masters of Education, in Autism, from the University of Strathclyde, and is currently working on her Doctorate. She is passionate about elevating the voices of and learning from autistic people. Before her 13 years (so far) with NEAS, she worked in schools and nurseries with specialist autism provision. Kerrie is also the author of her first book The Infinite Journey, which outlines her journey working in the field of autism. Ian & Kerrie discuss; * What we can do to raise awareness for autism * Taking an active approach * What is autism? * Myths about autism * Statistics on autism * Acceptance * Diagnosis of autism * Masking * Making reasonable adjustments * Challenges autistic people face * How to support autistic people * Kerrie’s book – The Infinite Journey

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With National Apprenticeship Week fast approaching, Ian decided to grab Mischa for a chat around her experience of being an apprentice. Ian & Mischa discuss areas such as;

  • Why businesses should take on apprentices
  • Different levels of apprenticeships
  • Mischa’s progression
  • Apprenticeships vs University
  • An employers point of view from taking on an apprentice
  • Mischa’s experience as an apprentice
  • Far North’s growth through having an apprentice
  • Having a mentor
  • The process of an apprenticeship
  • Why an apprenticeship?
  • Why Ian decided to take on an apprentice
  • Benefits of having a different generation in the team

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Podcast Sponsors;-
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New Year's Message from Ian AND Industry Angel's first ever pod-swap with Nurture Your Zest with Ashleigh King!

This is a special episode as it's the:
šŸŽ™ļø First release of season 2 of the #NurtureYourZest Podcast seriesšŸŽ™ļø First episode recorded in 'The Nest' of the new podcast studio in Newcastle upon Tyne, 'Flamingo Heights'
šŸŽ™ļø A personal achievement for me as interviewing Ian has been on my vision board for a long time, and I'm so grateful he gave up his time to chat with me...

You'll hear:

🌵 Why starting a podcast can help attract your dream clients and how this has worked for Ian's business Far North
🌵 The journey of creating the Industry Angel Business Podcast
🌵 How to attract high-profile podcast guests, or find guest podcast opportunities
🌵 Why some men struggle to talk about their mental health and why it's important to get help if you need to.
🌵 The best domain Ian ever bought, and why!
🌵 Ian's fascination with aliens and conspiracy theories šŸ‘€šŸ‘½

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George Fee is MD of GBO Media, social media entrepreneur, student at university of Sunderland, lover of photography and all things digital.

Ian & George discuss;

  • Founding a social media business
  • From being an apprentice to owning a business
  • Being self-taught in social media
  • Imposter syndrome
  • Your USP
  • Setting up as a limited company
  • Learning as you go
  • Not comparing yourself to others
  • Self-discovery
  • Bringing your personality into your business
  • Being true & authentic to yourself
  • Importance of relationship building
  • Working for ā€˜free’
  • New challenges
  • Stepping out of your comfort zone

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To celebrate this International Men’s Day 2021 we hosted an online panel exploring ā€œBetter relations between men and womenā€.

International Men’s Day celebrates worldwide the positive value men bring to the world, their families and communities.

In this session Ian highlights three positive role models and raise awareness of men’s well-being.

One of the six pillars of International Men’s Day is to improve gender relations and promote gender equality not only for men but for women too.

Men leading by example...

  • Carl Gerry | Operations Director, Design Xpress
  • David Collinge | MD, SMQ Services T/A The Health Insurance Group
  • Grant Murray | Currency Strategist, GPS Capital

The panel discuss topics like;

  • This year's theme "better relations between men & women"
  • Working with family
  • Inspirational women
  • Importance of diversity
  • The change in male dominated workplaces
  • The importance of friendships
  • Importance of talking
  • The power of the mind and body
  • Mental health
  • Health & wellbeing
  • Meditating and switching off
  • Being a parent
  • Work-life balance

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Kay Tarry is Founder Director of Sugar Noms Ltd, a 100% vegan pick & mix online store, based in the North East of England. Kay is an entrepreneur and total business geek.

Ian and Kay discuss;

  • The birth of Sugar Noms
  • Being a therapist and business owner
  • The largest range of vegan pick & mix on the internet
  • Importing sweets from across the country
  • Sugars Nom’s journey
  • Kay’s introduction to digital marketing (shopify, ads, SEO)
  • Manufacturing vegan chocolate

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This panel, hosted by Ian Farrar, was part of Far North's 'Who Wants to be a Happipreneur?' event.

The panel was made up of the following rockstars;-

  • Jeanette Nattrass, Co-Founder & Director of Just Breathe
  • Terry McStea, Head of Design Network North
  • Sarah Crimmens, Community Creator & Curator: Host, Speaker, Producer, Social Media Manager
  • Tony Robinson OBE, #MicroBizMatters Champion, Co-Author "The Happipreneur"

The discussion topics include;

  • The trigger to come home from living abroad
  • Can money buy happiness?
  • Hope for the younger generation?
  • Over-relying on social media?
  • Being authentic and genuine
  • What would you tell your younger self?
  • Happiest when being creative?
  • Is creativity knocked out of you with age?
  • Our flawed education system

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Tony Robinson OBE has embarked on a tour of 70 talks in 70 towns to raise money for ExcludedUK and we brought the legend himself to sunny South Shields. Tony gave his 'Who wants to be a Happipreneur?' talk and we recorded this just for the podcast...

Tony's talk includes;

  • Of interest to all who want to be, or help someone else to be, more enterprising and happier in their work

  • Tony created the 'tongue in cheek' philosophy of Happipreneurship in the new 'Small is Beautiful' - the 5* rated 'The Happipreneur:Why MicroBizMatters? and it's now a thing.

  • Charles Dickens is Tony's role model Happipreneur but if he remembers he may mention some of the famous entrepreneurs he's met, and learns from. are too - including Kanya King CBE (his inspiration), Charlie Mullins OBE his #MicroBizMatters Tsar, Sir Jim Ratcliffe (his schoolmate) and Lord Sugar (once a client).

  • Tony explains how key decisions in his riches to rags journey allowed him to stumble into evermore happier and enterprising work life.

  • Guaranteed to be controversial and as Brad Burton, the UK's Number One Motivational Speaker says on the book cover "If you want the truth go to the 'Dickhead' in the red-feathered hat".

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Tom Nightingale, North East Stakeholder Manager at Equinor, shares his experiences of working as part of the team behind the world’s biggest offshore wind farm.

The £9bn Dogger Bank Wind Farm will be operated by Equinor for up to 35 years. When it is completed in 2026, the 3.6GW project will be capable of providing renewable electricity for around six million UK homes!

Ian & Tom discuss;

  • How to become a supplier
  • Offshore Wind Turbines
  • Innovation and the supply chain
  • Job creation
  • Community Engagement
  • STEM
  • Operations and Maintenance Base at the Port of Tyne
  • Service Operation Vessels
  • Energy Transition

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Paul Colman owner of The Little Quaker distillery, along with his wife Leanne they started the multi award winning Quaker Gin range in 2018 and have gone from strength to strength.

Paul’s background is in manufacturing having spent 24 years working in the woodwork industry he moved to recycled plastics in lockdown last year and has also spent time as a Director with Darlington Football club. Learning to distill has added more strings to his bow and makes for some interesting stories including the time he set fire to the kitchen.

Ian & Paul discuss;

  • Setting kitchens on fire
  • The story behind Little Quaker
  • How Paul learnt how to distil
  • Making Gin & Rum
  • The support received
  • Crowdfunding
  • The North East network
  • Supporting local businesses
  • Setting up his distillery
  • Overall goal & vision

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Co-founder and director of Just Breathe, mental health specialist, Jeanette Nattrass.Ā  Jeanette has a plethora of skills and knowledge including Clinical Counselling, Master Clinical Hypnotherapist, NLP Master Practitioner, EMI Practitioner and EMDR Practitioner.

Ian & Jeanette discuss;

  • What Just Breathe do
  • Jeanette’s background
  • Importance of investing in your staff
  • Benefits of having mental health first aid training
  • What Jeanette’s day looks like
  • Becoming the best version of yourself
  • Benefits of drug & alcohol testing
  • Getting staff back to work post Covid
  • The future for Just Breathe
  • Not supressing your emotions
  • The bigger picture

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Gary Giles is the founder and CEO of OGEL, a revolutionary building system business. Gary has developed a brand new system that uses recycled polystyrene to construction walls, floors and roofs - the first ever to be globally patented.

It is simple, fast, light and reusable, with no glues to stick them together - and they can be used to build anything from flood defences, exhibition stands, flat pack houses, home offices, garden rooms, staycation pods, humanitarian shelters, as well as internal walls in existing buildings.

Ian & Gary discuss;

  • Where the name OGEL came from
  • Founding OGEL
  • Being on Dragons Den
  • The possibility for expanding globally
  • Which dragons they wanted to invest
  • Being able to build whatever
  • Plans for the future
  • North East’s network

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Ryan Quickfall, AKA Ryan Roadkill, is a Newcastle based illustrator working from his studio in the city. He draws influence from B-Movie posters, comic book art, retro skate graphics and absolutely anything Motorcycle orientated. Using his signature style of solid black line work and bold colours to create instantly recognisable illustration and graphics for apparel lines, branding, ad campaigns, event posters and book covers. Recently Ryan’s work has taken a turn to an art based outlet. Producing original works and limited edition prints which have led to high profile solo shows both in the UK and USA.

Ian & Ryan discuss;

  • Where ā€˜Roadkill’ came from
  • Ryan’s journey
  • Taking the first leap
  • Imposter syndrome
  • Pricing your art
  • Difference between art and illustrating
  • What is an artist?
  • Drawing by hand or digitally
  • Limited edition pieces
  • Having a fan base
  • Ryan’s social media journey

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Madeleine & Ame are both from Education Development Trust, that run many schemes to support businesses and individuals.

Madeleine's focus is on the North East Ambition Programme, an impartial consultancy service to SMEs in the North East, helping them to understand their skills needs and how to grow their business.

Ame focuses on the National Careers Service, offering free and impartial information, advice and guidance to help you with your decisions about careers, courses and work.

Ian, Madeleine & Ame discuss;

  • The national careers service
  • North East Ambition Project
  • Skills analysis for the business
  • Finding the best, most suited levy
  • Job retention scheme
  • Preparing for the end of furlough
  • The help they can provide for all ages

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Artist, actor, writer, presenter, singer, impressionist, Alfie Joey has appeared everywhere from the Comedy Store to Coronation Street. Alfie co presents the breakfast show with Anna Foster on Sony nominated BBC Newcastle.

His TedX talk ā€˜Changing Lanes’ is on YouTube and tells his remarkable story and background.

On TV he played Vic Reeves’ doctor in the popular sitcom 'Hebburn'. He was in all 7 series of 'Ideal' a BBC sitcom starring Johnny Vegas.
Alfie is also one half of the comedy impressionist double act The Mimic Men with Cal Halbert. Their BGT appearance has had over 2.5 million views on YouTube.

You can see Alfie’s art at the North East Art Collective, the gallery in Eldon Garden, Newcastle. His first illustrated book is out now, The Ghost Who Could Not Scare.

Ian & Alfie discuss;

  • Alfie’s inspiration
  • Finding his ā€˜style’
  • Different styles of art
  • Stories from around the world
  • The impact social media has had on art
  • Best way to sell your art

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Sarah & Chris Cookson are the parents of Charlie and Carter, they set up The Charlie & Carter Foundation to provide financial support to parents of seriously ill children with life limiting conditions that require 24 hour nursing care or specialist nursing facilities.

They aim to raise awareness of the difficulties faced by parents and carers who care for seriously ill children and campaigns to improve the quality of life of sick and seriously ill children, working with professionals to play an active part in the design and development of services to ensure the needs of parents, carers and children are heard and considered.

Ian, Sarah & Chris discuss;

  • Charlie’s story
  • Supporting families financially
  • Carter’s story
  • Events hosted by the charity
  • How you can help
  • Fundraising & raising awareness
  • The dream of opening a centre

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Eddie Czestochowski is Managing Director at Cell Pack Solutions, Tracer Batteries, your friend in the Battery Industry and passionate about chess.

Cell Pack Solutions are an independently owned company that specializes in the wonderful world that is batteries, with an emphasis on the industrial sector and in Lithium Primary and Secondary Systems. A recent acquisition of Tracer Batteries brings an interesting new focus for 2021 , turning our company from a previously reluctant exporter to one that will be be exporting to over 30 countries.

Ian & Eddie discuss;

  • Starting a battery business
  • Eddie’s journey before founding a business
  • How the business has adapted since the beginning
  • Exporting overseas
  • What industries the batteries go into
  • Going global
  • South Tyneside’s network
  • Having a dream and goal for the business
  • Eddie’s love for chess
  • Having a passion

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Ray Spencer is chair of Chloe & Liam Together Forever Trust, a trust set up to honour kids through what they love most and hope to inspire others to follow their dreams and achieve their goals in sport or performance.

Ian & Ray discuss;

  • The aim of Chloe & Liam together forever trust
  • Follow your dreams
  • The help the organisation has provided for young people
  • Helping dreams come true
  • Fundraising events
  • Turning something so horrific into a positive organisation

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Forrest Hall based Sara Young trained as a psychotherapist at the Northern Guild of Psychotherapy with a specialism in children and young people. She’s worked with children as young as two, up to adults, her oldest being 78. Her work is typically characterised with a humanist approach based around the individual which has proved highly effective in addressing underlying mental health issues. Sara founded the social enterprise Changing Minds with Pick Up A Penny CIC to support this new approach.

She has always been driven by a desire to change Government policy toward early intervention for children and young people. She is currently completing a Phd whilst running a psychotherapy practice heading a team of six all working in pioneering therapies that include Neuro therapy, EMDR (Eye Movement Desensitisation and Reprocessing) and integrative psychotherapy.

Ian & Sara discuss;

  • Supporting children's mental health
  • Types of therapies
  • EMDR
  • Training for neuro-feedback in the Netherlands
  • Sara’s beliefs
  • How Sara has helped the mental health of many children
  • All about neuro-feedback
  • The brain working on a reward
  • The power of your brain, mind & body
  • Hypnotherapy
  • Everybody is different
  • Helping the elderly

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The Health Insurance Group

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Host and founder of GrATTITUDE Gal - interview series, soon to be podcast + affirmation and self-care card decks; and funky merchandise to:

šŸ’† Support

🤩 Motivate

šŸ¦¹ā€ā™€ļø Inspire

🄰 Love/ Laugh/ Learn

šŸ”„ Empower

Sarah is a true advocate of self-care, self-love and authenticity. She’s particularly passionate about ending violence towards women, through empowering women to be their amazing selves and educating men to be the same.

Sarah loves ✨ sparkle, 🄰 connection, šŸ’– love, šŸ’†šŸ¼ā€ā™€ļø healing, šŸ’« good vibes, šŸ’‹pleasure, 😌 sensuality, šŸ‘…sexiness, šŸ”® astrology, šŸ§‘ā€šŸŽØ creativity, 😻 cats & PDAs 😘 She owns a Social Media Community Management micro-business, is a kick-ass Conference & Event Producer and Host, and loves a good rib-eye

Ian & Sarah discuss;

  • Sarah’s dreams of experiencing EVERYTHING
  • Masculine and feminine energy
  • Sarah knowing when her energy levels are high and low
  • How therapy has benefited Sarah
  • EMDR treatment
  • Importance of ā€˜surrendering’
  • Asking yourself ā€œWhat do I need?ā€
  • Your mind, body and spirit
  • Keeping your cup half full
  • Empowering women & speaking up about violence toward women
  • Helping those who don’t have a voice

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Kaylee Davidson-Olley was the United Kingdom's first successful heart transplant baby when she received a replacement heart at less than one year of age. In 2017 she celebrated her 30th year after the transplant operation; it was her 30th year as the longest surviving heart transplant baby in Europe. The operation was performed by cardiothoracic surgeon, Christopher McGregor, at the Freeman Hospital, Newcastle, which became one of only two UK centres performing transplants in children, and the main hospital in the UK carrying out transplants for adults born with congenital heart disease.

She went on to become an advocate of the organ donor register and in 2013 won the gold medal for the 4 Ɨ 100 metres relay race at the World Transplant Games!

Ian & Kaylee discuss;

  • Her story of being The First Successful Baby in the UK to have a Heart Transplant
  • The Start of a Sporting Era
  • Winning a gold medal in the World Transplant Games
  • Being an advocate for organ donation
  • Having a plaque on the Newcastle Quayside walk of fame
  • Making sure transplantation is known within the North East
  • How organ donation can save lives

For International Women's Day 2021, Ian wanted to do something special to help raise awareness, smash stereotypes and influence behaviour.

Ian went live for three hours on Monday 8th March and interviewed seven fantastic women back to back !

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For the first time EVER, Ian hands over Industry Angel to Tina Boden and Sharon MacArthur.

Tina interviews Sharon about the impact menopause (and hormones) can have on female micro business owners and freelancers. Sharing hints and tips to help get them through.

Tina describes herself as ā€˜More Marmite Than Magnolia’, while continuing her roles as Business Coach and The B & B Keeper, spends much of her time hosting, writing and curating business and lifestyle interviews, articles and inbox features for freelancers and micro business owners that is rich in support, advice and experience - visit Tina's website here.

Sharon formed Miss Menopause 3 years ago as a response to the lack of information about menopause in the workplace. She is also the owner of Red Handbag which she set up 7 years ago, works internationally with leaders in business, helping them to develop their leadership confidence though more effective communication strategies.

Sharon & Tina discuss;

  • Nobody has told women about menopause and what to expect
  • Going through surgical menopause
  • Tina’s story of surgically enforced menopause
  • You cannot allow yourself to become a victim of the menopause
  • The menopause symptoms
  • Benefits of HRT & how it has changed their life
  • Your body, your choice
  • Finding out what works best for you

For International Women's Day 2021, Ian wanted to do something special to help raise awareness, smash stereotypes and influence behaviour.

Ian went live for three hours on Monday 8th March and interviewed seven fantastic women back to back !

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Podcast Sponsors;-
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Dinah Bennett is the founder director of International Consultants for Entrepreneurship and Enterprise Consult ICE and Global Lead for Enterprise Development for Women’s Economic Imperative www.weiforwad.org an organisation which was formed form a UN high level panel on Women’s Economic Empowerment. Dinah has worked at both policy and practice on every continent.

Dinah designs and delivers business and entrepreneurial capacity building programmes internationally often working in partnership with agencies such as the UN, International Labour organization and British Council. Dinah has experience of many branches of financial services and organisations offering financial solutions to support SME’s effectively.

Ian & Dinah discuss;

  • Working with women around the world
  • Projects Dinah is working on
  • Making sure gender is featured
  • Some countries believing women shouldn’t run businesses
  • Have your say – you have a voice
  • Encouraging women to share their business stories
  • Getting women’s voices heard
  • Setting up business awards for women
  • Giving women a platform

For International Women's Day 2021, Ian wanted to do something special to help raise awareness, smash stereotypes and influence behaviour.

Ian went live for three hours on Monday 8th March and interviewed seven fantastic women back to back !

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From a finance background, Juliette Brown is the proud creator of Design Xpress, a large format print business of 25 years, based in the North East.

Initially set up to produce POS and posters for the Food Retail Industry, her business has evolved from start up to become a 1 million plus turnover company, supplying to Trade, Print Partners, Global Print Management and direct smaller clients.

She retains a very hands-on role when it comes to customer relationships and account management.

Despite a rollercoaster journey along the way, Juliette describes 2020 as her most challenging year to date due to Covid.

Ian & Juliette discuss;

  • The transition from finance to design
  • Birth of Design Xpress
  • Business growth
  • Pressure that can come with responsibility
  • Being a female leader in a ā€˜Men’s World’
  • Women helping other women
  • Juliette stepping out of her comfort zone
  • Impact Covid has had on Design Xpress
  • 25 years in business & as a leader

For International Women's Day 2021, Ian wanted to do something special to help raise awareness, smash stereotypes and influence behaviour.

Ian went live for three hours on Monday 8th March and interviewed seven fantastic women back to back !

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Ian recently met Adam Brown, director in The Healthcare Insurance Group, and had his eyes open to the world of employee health benefits for ourselves and our teams. This is such an important topic that’s becoming increasingly relevant right now.

He wants to highlight this to you the audience. Whether sole trader, micro biz, SME and beyond. Ian believes you will take something away from this discussion.

Adam gave us the low down on:-

  • Death in service

  • Key man cover

  • Private health care

  • Employee Assistance Programmes

Ian & Adam discuss topics like;

  • What things you can put in place for your staff
  • Help you can get for addictions, abuse & mental health
  • Employee assistance programmes
  • What you could offer that competitors don’t
  • Group life cover
  • Importance of having death in service
  • Cash plans
  • Being able to claim back money from dentist & optical
  • Key man cover
  • Having a private, virtual GP
  • Finding the cheapest available option
  • THIG reviewing current policies free of charge

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Luke Szyrmer has managed or participated in remote only knowledge work teams for almost a decade. Most recently, he lead a program of approximately 30 distributed across 13 time zones and 8 different locations.

Over the last 9 years, Luke has led teams building software, running marketing and sales, and launched a bestselling book. Remotely. In many cases, with people he never met or spoke to in person.

Now that everyone has been thrust into a similar situation, he is keen on helping other leaders come to grips with this pandemic, by sharing what has worked well for him in the past.

Luke is also the author of #1 bestseller Launch Tomorrow, and new book Align Remotely, How to Achieve Together, When Everybody is Working from Home, as well as having an Align Remotely podcast.

In celebration of MicroBiz Matters Day, Ian Farrar live streamed (Facebook, YouTube & Twitter) with friend of the show, Luke Szyrmer.

Ian & Luke discuss;

  • What made Luke want to write Align Remotely
  • Embracing going remote
  • Kids basically being ā€˜forced to work like adults’
  • How to be productive
  • Tips on staying positive with your team
  • Designing a way & schedule that fits for everyone
  • The secret tool to innovating online
  • Managing your energy
  • Engaging everyone on virtual meetings
  • Keeping yourself motivated
  • Importance of looking after your physical health

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Ian & friends share their thoughts on 2020, the Christmas holidays and the coming year ahead.

Speakers include;

Ian Farrar - 201 Goals

Shawn Anderson - #ReluctantStoryteller

Ted Rubin - The Straight Talker

Simon Raybould - #ReluctantStoryteller

Tony Robinson OBE - How to Play Okey Pokey

Gillian Fortune - The Stress Buster

R Michael Anderson - Leading in the Next Normal

Pascal Fintoni - The Power of Conversation

Nicola Jayne LittleĀ - Learning from 2020

Mychael Owen - Simplify, Space, Sleep

Have a fantastic, safe and Merry Christmas everyone.

Much love, Ian.

Leave Ian a Christmas present andĀ reviewĀ the show.Ā  It means a lot!

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Sue Balfour is CEO of Katy Sue Designs Ltd which designs, manufactures and retails its own unique range of products for the arts and crafts and cake decorating markets.

The company’s manufacturing and HQ is in South Shields but it also has a subsidiary company in USA. Katy Sue exports to over 50 countries and supplies key retailers such as Lakeland, Amazon and shopping TV as well as direct to consumers via its own websites.

Sue is passionate about her products and her customers and wants to make Katy Sue the place where positivity meets creativity.

Ian & Sue discuss;

  • Story behind Katy Sue Designs
  • Sue wanting to dive more into Business
  • How Katy Sue Dolls became Katy Sue Designs
  • Impact digital marketing had on the business
  • Don’t be afraid to ask for help
  • You can do anything!
  • Creating a membership site
  • Less staff and more orders
  • Loving your creative life
  • Next year’s focus for the business
  • Sue’s favourite product she’s made

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Carl Buckley is the MD at Urban River, a branding and digital marketing/website agency in Northern England, an experienced Marketeer, School governor, Business mentor and Non exec - "helping businesses to market themselves better" and to avoid doing the wrong thing really well.

No fluff, just a straight talking listener with over 30 years business and 18 years marketing experience helping businesses to understand how they can make more of their business and how they can improve their overall presence both on and offline.

Ian & Carl discuss;

  • Not letting your business run you
  • Importance of switching off
  • Carl's way of switching off
  • What Carl does in his business to ensure culture
  • How technology is used at Urban River
  • All businesses being the same – Microbusiness, SMEs, PLCs
  • Communication is KEY
  • What Carl’s proud of within Urban River
  • Different people’s views in business
  • Importance of leaders showing praise to staff
  • Carl’s best & worst piece of advice

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For Industry Angel's 200th episode, Ian Farrar went LIVE and done a Q&A with a guest host, Chris Donovan from One More Than Two Brew!
Ian and Chris answered questions from YOU. They answered questions like who was the WORST podcast guest? Why do we dream? Who would you snog, marry and kill with previous Industry Angel guests. AND hear Chris' beautiful piano playing skills. The lads also discuss; * Inspiration behind the names of Chris’ beer * Collaborating with breweries around the North East * Penguins jumping & polar bears hunting * Dad jokes * How Ian prepares for a podcast * Swapping feet for skis * Their work ethic * Building the Brewery from scratch * Volunteering * The one person they’d like to have a conversation with * This or that questions * What inspires them * The story of starting Industry Angel

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Growing up in the Lake District, Steve relentlessly pursued a career in adventure sports. A former professional national team skier, ski coach and an accomplished professional paraglider pilot - he lived in the Alps for over 10 years which saw him develop an anglo/french adventure sports school which covered snowsports, paragliding and climbing. His career subsequently took him to Scandinavia for 4 years where he worked in publishing and also coached elite level ski racers in Norway (he was also invited to tour with a Norwegian pro Telemark demo team).

Also a trained designer with a background of working with reputable outdoor brands, Steve worked with branding and design teams for over 20 years. He has recently been invited to be an honorary lecturer at the University of Cumbria, Business School.

Currently he sits on the board of directors for the respected Kendal Mountain Festival – the world’s premier gathering for outdoor adventurers and enthusiasts. Steve looks after UK and International business partnerships and is one of the main presenters on-stage for key events and interviews.

Ian & Steve discuss;

  • The ā€˜Oscars of Outdoor Film’
  • Planning the Kendal Mountain Festival around Covid-19
  • Plans for the Festival in the future
  • The opportunities that going online has unlocked
  • Steve’s journey
  • Passion for Graphic design
  • Skiing in Norway
  • Speakers this year on the festival
  • A virtual base camp
  • The theme for this year – Nurture

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Kate Baucherel is a speaker, writer and digital strategist specialising in the application of emerging technologies, with a focus on the use of blockchain and cryptocurrency. She is the author of several books including Blockchain Hurricane: Origins, Applications and Future of Blockchain and Cryptocurrency (BEP 2020) and the SimCavalier series of cybercrime scifi thrillers. Purchase Kate's new book: Tangled Fortunes on Amazon!

In a career spanning more than 30 years, Kate has held senior technical and financial roles in businesses across multiple sectors including utilities, manufacturing, leisure and software, leading several enterprises through their start-up and growth phases. Her interest in technology was sparked at her first role with an IBM business partner in Denver, back when the AS/400 was a cutting-edge piece of hardware and the World Wide Web didn’t exist.

Kate graduated in business from Newcastle University, is an experienced Chartered Management Accountant, and lectures at Teesside University. She holds a 2nd Dan black belt in karate, and has two children.

Ian & Kate discuss;

  • Kate’s journey of getting into the blockchain industry.
  • The story of cryptocurrency
  • Evolving technology of bitcoin
  • Importance of technology in different countries
  • The many uses of Bitcoin
  • Blockchain groups around the world
  • Kate’s Sci-Fi fiction books
  • Writing a fiction book for the first time

Ian live streamed (Facebook, YouTube & Twitter) on the 30th October 2020 with Kate.

The original video can be watched again on the respective social media platforms.

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Russell has enjoyed the benefits of a highly successful international career in the technology sector and now focuses his efforts on supporting owners and boards of companies to devise and implement growth strategies to create shareholder value. In his earlier career he has held board leadership positions with International companies achieving turnover more than £200m.

Core areas of focus are Leadership, Innovation, Entrepreneurship and Strategic thinking. He is a regular speaker at events on Leadership in business and has spoken at conferences from Los Angeles to Abu Dhabi.

Russell is founding Managing Partner of the advisory group, Exolta Capital Partners, www.exolta.com and Founding Chairman Scottish Business Network, www.sbn.scot the global network supporting Scottish business leaders.

Since turning 50 he has developed a passion for endurance events and can often be found at weekends mud splattered clambering over obstacles and "trying to keep up".

Ian & Russell discuss;

  • Scottish International Week
  • Helping promote Scottish Businesses around the world
  • The success of Scottish International Week
  • Importance of addressing bigger challenges, such as global warming
  • Their mission statement
  • Lockdown affecting mental health
  • The new way of networking

Ian Farrar wanted to create something special for the listeners, in honour of International Podcast Day & Industry Angel's 200th episode.

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 29th September 2020 and interviewed 4 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Anneka Hicks is the founder of ExcludedUK, a grassroots non-profit organisation committed to providing personal, business and career support to those facing hardship as a result of the Covid-19 pandemic. Anneka is an experienced marketer, strategist, and technologist with a deep routed passion for helping small businesses, independents, and entrepreneurs realise their growth potential and succeed in meeting and exceeding their goals.

With an enthusiasm for business from a very young age – Anneka was often found selling colouring in pages for 5p to neighbours from the age of 5 - she left home at the age of 16 to pursue a life in who-knows-what, which at that stage involved living in a long boat on the Oxford Canal, fronting a Jazz quintet, studying Psychology and English Language, and selling carpet to make ends meet!

Her love for helping small independent businesses grow and succeed was realised as a result of finding work at the local newspaper selling traditional advertising space. With a creative eye and an understanding of human psychology, she proceeded to teach herself graphic design, web building and coding skills which she then was able to use to help companies within her hometown promote their brands in print, online and on air.

The Covid-19 pandemic has enabled Anneka to get back to her routes, and re-evaluate the direction of her career. Having identified a considerable amount of UK Taxpayers falling outside of the Government’s COVID-19 financial support schemes eligibility criteria and seeing the impact of that on their businesses, and careers, as well as their mental health, Anneka set out to put together a support platform that would enable them to find a way through the crisis, building a strong community of likeminded individuals who would be able to help and support each other whilst campaigning against the social injustices and discrimination they were facing. In May 2020, ExcludedUK was founded.

Ian & Anneka discuss;

  • Founding Excluded Uk
  • Bringing the community together
  • MPs getting involved
  • Different campaign groups with similar goals
  • The government ignoring the gaps in support
  • Marching for ExcludedUk
  • Over 3 million people have been cast aside
  • Issues with Universal Credit
  • People who’re excluded having no where to turn
  • Providing counselling sessions
  • The impact on mental health

Ian Farrar wanted to create something special for the listeners, in honour of International Podcast Day & Industry Angel's 200th episode.

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 29th September 2020 and interviewed 4 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Dave Lee is co-founder of International Podcast Day, a true international celebration of the power of podcasts. Since 2014, Dave has organized and featured hundreds of podcasters from around the world during an annual live stream celebration and event. He works with international podcasters to help amplify their voices, messages, events, and communities.

Dave has presented at PodFest, Podthon, The Sunshine Summit, and various smaller organized events. Dave is often invited as a featured podcast guest to share the message and mission of International Podcast Day.

He is co-host of The Waves of Tech. The podcast, which he co-hosts with her father, has been a 4-time finalist in the Technology Category of The Podcast Awards. The podcast is best described as a tech-grab bag show discussing the industry from every angle.

When he is not behind the mic, Dave loves spending time with and traveling with Anaya (his wife) and taking care of their three doggies. He is a big supporter of Southampton, Schalke, and Seattle Sounders, his favorite football clubs.

Ian & Dave discuss;

  • Founding International Podcast Day
  • Finding the best setup for your podcast
  • How podcasting can polish your skills
  • The pandemic encouraging people to explore livestreaming & podcasting
  • Growth of podcast around the world
  • Rant about paid promotion on iTunes
  • Overnight success taking 5 years
  • Advice for podcasters

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 29th September 2020 and interviewed 4 speakers back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Tony Robinson OBE is the Micro Business Champion, multiple business owner, #PayIn30Days Campaigner, Ambassador for 3 Million #ExcludedUK, Co-Founder of #MicroBizMatters Day and Movement, Founder of the SFEDI Group, Chair of Yorkshire in Business Limited and Patron of the John Cracknell Youth Enterprise Bank.

Tony has been awarded an OBE for services to small firms and two Lifetime Achievement Awards for Enterprise. He is currently the National Enterprise Network’s Enterprise Support Champion. As well as being a prolific author of fiction and non -fiction. His latest business book is the culmination of a two-year project with co-author, Taryn Lee Johnston, to write the new 'Small is Beautiful ' entitled 'The Happipreneur - Why MicroBizMatters?'.

Ian & Tony discuss;

  • Newcastle Start-up Week
  • Campaigning for 3 million excluded
  • The effect lock-down has had on small businesses & mental health.
  • Innovation
  • Importance on not relying on others
  • The dark side of accelerators and scale ups from larger organisations
  • Bootstrap don’t borrow
  • Opinions on Bounce-back loans
  • Thoughts on what will happen when furlough ends
  • Importance of teachers & parents understanding entrepreneurship
  • The Happipreneur
  • The value of a pound
  • Tips for entrepreneurs

Ian live streamed (Facebook, YouTube & Twitter) with Tony Robinson OBE!

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Elise grew up in Newcastle and moved away in 1999 to study Chemistry at Oxford. She then worked in London a big four accountancy firm in corporate finance (where she met her husband Nick, who is from Gosport in Hampshire) whilst there she did a couple of wine related qualifications at the WSET but was always drawn to winemaking (and its chemistry!). After their first son Max was born, she quit her job and studied a PGDip at Plumpton College, afterwards she worked as the assistant winemaker in their commercial winery.

They moved the family back up to Gateshead in 2017 (to be near family) and set up Laneberg Wine whilst pregnant with their second son Reuben.

Laneberg Wine is the UK’s most Northerly commercial winery, and has so far produced two vintages, from grapes sourced exclusively from English vineyards.

Ian & Elise discuss;

  • Studying Chemistry at Oxford
  • Where her interest in wine came from
  • How she discovered she could pursue wine-making as a career
  • Careers that come from wine tasting
  • Making use of her degree from working in Finance
  • Starting to create the winery
  • Aspects of growing grapes
  • Process of creating the wine
  • Why do we get hangovers?
  • Winery Tours

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Boomerang Healthcare

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Dr Russell Thackeray works with leaders and their organisations to achieve enhanced performance and results. By aligning culture, leadership and people, he can spark, design and embed change that creates organisational resilience. The result is a reduction of personal 'drama' and an increase in mental and emotional personal resilience. Improvement and accountability of process, relationships, finances and systems is achieved, as is a reduction in burnout for both the organisation and the individual.

Dr Thackeray has an interesting and colourful background and can draw on his experiences in the Arts, working as a professional musician in London’s West End, and as an entrepreneur, consultant, CEO, NED, Operations Manager and investor. This breadth of experience of business and life is utilised in his fast paced, impactful and engaging workshops and presentations as well as in the strategies and skills he delivers to improve performance and deliver change.

Ian & Russell discuss;

  • What is resilience?
  • The concept of ā€˜bouncing forward’
  • How hypnotherapy dovetail into the corporate world
  • How to overcome burnout
  • Importance of men’s mental health
  • Productivity is key!
  • How to approach a poor leader
  • What makes a good boss

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Qedod

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Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15.

He took everything he had learnt about leadership, sales and business growth from his previous roles, and created a one-day workshop, where he trained over 2,500 people in his founding year before eventually licensing his training to the UK, Switzerland, Australia and New Zealand.

Ian & Phil discuss;

  • Writing his books
  • Business impact from lock-down
  • His business in helping other businesses
  • Difference in being a speaker from lock-down
  • How to sell
  • Dealing with budgets that don’t fit your price
  • Putting a price on the services you offer
  • How technology has changed and how to adapt
  • Making yourself a convenient choice

Ian live streamed (Facebook, YouTube & Twitter) with World Leading Sales Trainer, Phil Jones!

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Jeni is passionate about connecting people. When people come together powerful things happen: relationships are built, knowledge is shared and sparks of innovation are fired. With fourteen years’ experience in the networking industry, Jeni now teaches networking skills and creates networking strategies to help people come together and build effective, long-term relationships. During her careers she has won a number of awards in enterprise including being named within the ā€˜Future 100 Young Entrepreneurs’ in the UK in 2010, and ā€˜Growth Accelerator Programme’ winner 2012.

Between 2017-19 she conducted two rounds of academic research with Durham University, exploring her unique strategic business networking model. The research results spurred her on to launch Networking KnoWho, a new networking consultancy, to help individuals and businesses become more confident, efficient and strategic networkers. Jeni truly believes that networking has the ability to change people’s lives, unlock hidden potential, spark world-changing ideas and be the catalyst for positive change: all starting with a simple "Hello".

Ian & Jeni discuss;

  • The importance of networking
  • Starting a business during lock-down
  • Confidence when speaking from a young age
  • Are you an introvert or an extrovert?
  • Finding the right events for you
  • How to stand out at conferences
  • Tips for effective networking
  • Building relationships
  • Networking strategies
  • How to start a conversation
  • Jeni's online courses

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 24th July 2020 and interviewed 3 of speakers back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Northumbrian Water

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John Mew is a military veteran, Ex forces PTI and Field Gunner who was on HMS Coventry 38 Years ago when she was bombed and sank in 20 min. An advocate for mental health and a dedicated fundraiser.

John is joined by his friend Polly Brennan, founder of Adventurous Coaching & creator of The Mental Fitness Kitbagā„¢ Model. Polly teaches strategies to strengthen mental health & wellbeing.

Ian, Polly & John talk about;

  • Mental fitness - managing our mental health
  • Having a 'mental kit bag'
  • Challenges they've faced
  • Coping with PTSD
  • Turning challenges into opportunities
  • The importance of surrounding yourself with positive people
  • John's poem

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for three hours on the 19th June 2020 and interviewed 6 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Saray Khumalo is an award-winning mountaineer, the first black African woman to Summit Everest and ski to the South Pole. She has over 18 years’ experience as a business executive in eCommerce within the financial services industry. She is the founder of #Summitswithapurpose an initiative which she has used to raise over R1.8 million towards literacy and education.

Saray is a motivational speaker and transformational coach who uses her journey as a mountaineer and executive to nudge coachable individuals and teams into peak performance. She believes that the sky is not the limit and we should therefore all aim higher than the sky in everything as we change the narrative for the next generation. She is on a quest to complete the Explorer Grand Slam, a challenge that has only been completed by 67 people around the world.

Ian & Saray talk about;

  • Training to be a part of the Explorers Grand Slam
  • The journey to summit Everest
  • Founding ā€˜Summits with a purpose’
  • Saray’s charity work for education
  • Opening library’s for children in South Africa
  • Her Everest experience
  • Skiing the South Pole
  • Balancing work life with being a mother & an adventurer

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 24th July 2020 and interviewed 3 of speakers back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Tim spent over 30 years in the Royal Marines, leaving in 2013 as a Major General. During his career in uniform, he led marines on operations in Northern Ireland, The Falkland Islands, West Africa, The Balkans, Afghanistan and Iraq as well as on peacekeeping duties under a UN mandate and was recognised twice for his leadership, being made an MBE in 1995 and OBE in 2003. He also fulfilled appointments in policy and operational requirements within the joint community, and served overseas in both The Netherlands and in the British Embassy, Washington DC. Latterly, he spent over 5 years in the John Lewis Partnership, characterised by leading significant change in a highly volatile and very fast-moving sector in roles spanning from front-line retail, through eCommerce to the distribution network. Tim has extensive experience in successfully leading teams to deliver against challenging requirements.

Ian & Tim speak about;

  • Spending 30 years in the forces to going into business
  • The Victa Craft
  • New technology behind the project
  • Working with people globally & understanding their cultures
  • The success of their marketing
  • Preparing for the build of the Victa
  • How the Victa is different to similar technology
  • Launching an innovative product

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The Forge Communications

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Covid-19 is an existential threat to Britain’s theatres.
They must survive with little to no income until audiences return.

The Customs House was established in 1848 in South Shields
The building comprises a theatre of 441 seats, a 145 seat studio, a gallery, a restaurant, a bar, a box-office and a community room that holds 100 people.

Ian talks to the Executive Director Ray Spencer and they cover;

  • Welcoming people back into the workplace
  • Return of the pantomimes
  • Winning the Great British Panto award
  • Anxiety and our brain's reaction to change
  • Switching off and feeling positive
  • Being able to see family again

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for three hours on the 19th June 2020 and interviewed 6 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Bryn joined Thames Valley Police in 1986 transferred to Northumbria Police end of 1988 and retired November 2014. During my time in the police I was involved in the International Police Association and elected to National Vice President in 2007. I met lots of other cops from around the world as a result.

He created House Of Ruhr after a German police colleague told him he dreamed of seeing a drink made at his family distillery in the Ruhr Valley behind served in a bar in Newcastle. That dream is now fulfilled when he launched their own range of gins recently.

Ian & Bryn discuss;

  • The story of House of Ruhr
  • Problems with importing alcohol
  • Beginning sales & marketing
  • Being a retired cop
  • The heritage of the gin
  • Thoughts on launching new drink products
  • Importance of networking and having connections

Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 24th July 2020 and interviewed 3 of speakers back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Having spent 10 years working in senior strategy roles across Government, including No.10 and Cabinet Office, Helen decided to retrain in her passion – nutrition – following the birth of her son in 2013.

Deploying her skills in research, Helen discovered that parents struggled most to find healthy snacks for their kids. Combined with a knowledge of just how powerful cooking can be in forming happy family memories, the idea for Little Cooks Co was born. A recipe box that gave time-poor parents everything they needed to cook something yummy with their children, and which also utilised Helen’s nutritional training to enhance and not hinder health.

Ian & Helen discuss;

  • Working for the government
  • Importance of nutrition
  • The story of Little cooks
  • Small businesses supporting one another
  • Why organic food is better for you
  • Benefiting the environment
  • Living a happier, healthier life
  • The importance of eating ā€˜real food’
  • Government approach to obesity
  • The rollercoaster of being an entrepreneur

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Rob is known for being Disruptive. He has held 3 world records for public speaking & has authored 9 books including global best-seller ā€˜Life Leverage’. Rob founded & co-owns the UK's largest & most Disruptive property education business & own/manages over 750 properties with his partner.

Ian & Rob speak about;

  • Growing during lock-down
  • Launching and scaling a company
  • Having your own ā€˜personal brand’ as well as a business
  • Advice from billionaires
  • Interviewing Katie Hopkins
  • 5 common Traits of billionaires
  • Everyone being equal and not a hierarchy
  • Prioritising tasks
  • Risk Taking
  • Relationship with money
  • Launching a foundation

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With the job title of ā€˜No-nonsense Stress-Buster’, Gillian Fortune has taught thousands of people how to tackle stress and handle the challenges of life and work in ways that are straightforward, practical and effective.

She is Regional President of the North East Professional Speaking Association and a Professional Trainer of ā€˜Stress Express’ at Feel Good CIC.

Gillian will give us two techniques to ā€˜be in control’ that are simple to use with immediate benefits that can be used time and again at work or at home.

Ian & Gillian talk about;

  • How online meeting software has benefited lockdown
  • Not going back to the old ways of working
  • Adapting to change and the fear of the unknown
  • Anxiety and our brains reaction to change
  • How to get out of your 'stress response mode'
  • The uncertainty of going back to work
  • How to trick your brain into believing you're calm

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for three hours on the 19th June 2020 and interviewed 6 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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John Devitt CEO Recovery4Life

Recovery4 life is a specialist drug, alcohol and mental health service that provides testing, training and treatment to businesses across all sectors in the North East and further afield.

An experienced leader, John has had a varied and successful career and has experience in working in a range of sectors and environments including, International Development (The British Council), Enterprise (PNE Group) and Substance Misuse and Primary Care (Counted4). Most recently he has been supporting businesses with Covid-19 testing with profits from tests going into the 20/20 fund to support essential community services working with vulnerable people.

He is passionate about making a positive impact on people’s lives and the wider community and strongly believes in the importance of personal enterprise.

Ian & John discuss;

  • Working with essential services in preparation for post-lockdown
  • Addiction issues
  • Mental Health
  • The fear of returning to work
  • Testing of Covid-19
  • The importance of remembering and reinforcing procedures
  • Putting a plan in place for the return to work

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for three hours on the 19th June 2020 and interviewed 6 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Carpeway

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Adrienne specializes in transformational change around the world, focusing on the heart of business – the people.

Through international conference speaking, consulting, coaching and workshops she enables individuals and companies to focus on the heart of who they are and what matters most.

Ian & Adrienne discuss;

  • Don't be afraid to communicate with your leaders
  • Think about a new way of working
  • Leadership superpowers
  • Boosting employee engagement
  • The changes to our workplace
  • What can we take from this experience?
  • Connecting to your teams on a heart level
  • Employee advocacy on social media

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for three hours on the 19th June 2020 and interviewed 6 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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The Telephone Assassin is on a mission to get businesses talking again and stop people from hiding behind their emails and social media. Helping clients to get in front of more of their ideal customers and getting more business from their existing customers. Anthony has made calls for a huge range of business and when he found himself as the sales or marketing manager for 5 different companies all at the same time, he realised that his growing waiting list of clients needed to be serviced too. After working closely with an NLP master trainer he was able to teach people to ā€œfish for themselvesā€ as he started to really understand the power of his communication style, so combined with the structure he had developed, Anthony began to run a Telemarketing Masterclass.

Ian & Anthony discuss;

  • Learning new technology
  • How to perfect your pitch
  • Use of case studies
  • LinkedIn spam
  • Writing recommendations
  • Techniques to approach cold contacts
  • ā€œBuild rapport, establish a bit of credibility and offer a test driveā€
  • Emails do not complete the task
  • Fear of cold calling rejection
  • Do your research to angle the conversation
  • The oversharing digital world
  • The Wolf of Wall Street
  • Discount code for Anthony’s book
  • Check in with someone you haven’t spoken with for some time
  • The power of a selfless conversation

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Ann English is a Visual Communications expert and solution focused business coach. As the founder of Create Intrigue and The Visual Marketing Academy, creator of the VisionMappingā„¢ process, renowned for her VisualDoodleā„¢ style and inventor of The Metrognomes. She brings over 30 years experience of successfully delivered projects from concept to completion.

Ian and Ann Discuss;

  • Transforming ideas into reality
  • Why do ideas die
  • Forget the word ā€˜BUT’
  • Finding out about your passions
  • Exploring ideas and being creative
  • Embracing technology in lockdown
  • The Metro Centre creative marketing
  • Mentorship and connecting the dots
  • Mindmapping and visualising

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Carpeway

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Michael Anderson is a former Inc. 5000 software entrepreneur from California who now teaches technology executives around the world how to scale their businesses, move up in their careers, and grow as people.

Companies who call Michael to level-up their leaders include Microsoft, Uber, PWC, and Stanford University.

The guys discuss;

  • Needing to upskill as a leader
  • The impact of 9/11
  • Finding your authentic self
  • Meditation
  • Cash goes a long way right now
  • Making decisions from a state of fear
  • Time to be a leader
  • What do people need help with right now

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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As Commercial Director at North East Times, Martin looks to provide a voice for those who are influencing the local economy.

North East Times is published monthly and presents the latest business news, views and advice alongside aspirational lifestyle content in a modern and accessible way.

The magazine is distributed directly to over 4,000 prominent members of the North East business community with a further 3,000 made available at key locations around the North East.

Ian & Martin discuss;-

  • The powerful front cover of magazines
  • Physical copy versus digital copy
  • The history of the publication
  • The rebirth of the magazine c
  • Taking investment
  • Reputation building
  • Price points
  • Photography via zoom because of COVID-19
  • Relationship driven business

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Carpeway

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Deborah McGargle is a startup lawyer.
She is currently Chief Legal Officer and part of the founding team at London based Seedlegals, a SaaS platform in the #legaltech space which has successfully automated the fundraising process removing the need for human lawyers to be involved in the transaction.

In additional to this role Deborah is also a non-executive director for a number of high growth tech companies, a mentor on the Santander Breakthrough Women Business Leaders’ Programme and a career entrepreneur who is passionate about disruptive technologies and support the diversity and inclusion agenda.

Ian and Deb discuss;-

  • Government initiatives
  • Venture Capitalists
  • Tax Breaks
  • Government grants for business
  • If only Deb could write a book!
  • Deb's experience of multiple businesses
  • Legal view of business
  • Innovation in the start-up world
  • as long as you have good compliance and you conduct yourself properly, there's no conflict
  • Seedlegals helping people tens of thousands during the pandemic
  • Experience or Education?
  • Mentoring
  • Raising Finance
  • Boston Experience
  • Cherie Blair Foundation

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Carpeway

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Newcastle Startup Week founder and friend of the show Paul chats to Ian about the impact the lockdown has had.Ā  He shares the new things he has began and also past loves he has revisited.

They discuss;

  • Online Start-Up Week
  • Starting new hobbies and pastimes during the pandemic
  • Being true to yourself
  • After the pandemic is over
  • Rethinking urban areas
  • Business finance available during C-19
  • Support available

Whist on lock-down because of the Covid-19 pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

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Carpeway

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Ian chats with Colin Plews, we hear about;

  • His original reason to fundraise for breast cancer awareness
  • How he makes those amazing dresses himself
  • Running in the dress and the weight
  • The community of running fundraisers
  • When Colin tripped over a dress and broke his toes in the London marathon!

Whist on lock-down because of the Covid-19 pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Carpeway

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Pascal started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Fast forward to now, Pascal is driving the digital skills agenda across the private, public and not-for-profit sectors. Pascal is also a video producer and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching.

Pascal shared with Ian some absolute gold when it comes to video marketing;

  • Pascals boyhood passion for cinema
  • Be seen, be heard
  • Standing out from the crowd
  • Share what you've learnt
  • Show how you are well researched
  • Be curious
  • Story types; The quest (overcoming obstacles), Assembling a team (providing a solution), The metamorphosis (total transformation)
  • Elements of a story; Race against time, David Vs Goliath, Two voices (torn between conflicting advice)

Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
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Carpeway

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The DCI aims to nurture, challenge and develop ambitious, innovative entrepreneurs to help them build a scalable, investible business to create wealth and prosperity in County Durham.

Ian speaks with Incubation Manager, Leon Howe.

The guys discuss:-

  • The differences and similarities within incubators and accelerators
  • What do you look for in a business that wants to begin the incubator programme
  • Cohort mentoring each other
  • The network that is built
  • Founders sharing the journey
  • Funding and investment
  • Shared Workspace
  • Common themes and challenges

Whist on lock-down because of the Covid-19 pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Durham City Incubator (DCI)

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Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters.

Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles.

The interview discussed;-

  • Offers as a result of the decline in retail during Covid-19
  • Seasonal stock
  • Barneys carer path
  • Changes of ownership
  • Sporting brand ambassadors
  • Dominance and the need for a niche
  • Youth idols, musicians and rappers
  • Focussing on the entrepreneur
  • Workplace outfits
  • Company transparency
  • Connecting with customers
  • Personalising your brand
  • What do you look for in an employee
  • The number one thing you do for a great culture
  • Mentorship
  • Overly Communicating
  • Kenny powers viral campaign
  • What makes a successful marketing campaign strategy
  • How to target a heritage brand
  • Entrepreneurship is a mindset
  • Company Book Club
  • Female Entrepreneurs
  • Leaving your competitors size against them… the Judo Principle

The original video can be watched again on the respective social media platforms.

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Podcast Sponsors;-
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Business owner Laura talks about building her fashion brand What About This.
She discusses with Ian Farrar ;-

  • Her Online Business Learnings
  • Handling Customer Feedback
  • Building a Fashion Brand
  • Buying Stock
  • An Engaging Online Community
  • Male and Female Buying Behaviours
  • Sustainable Fashion

Whist on lock-down because of the Covid-19 pandemic, Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Hosted by Ian Farrar.....the Head Zookeeper and the inventor of Celebrity Service will deliver a unique session on how to manage your team and thrill clients while under lockdown.

Geoff Ramm and Nigel Risner are marketing royalty. Forbes described Geoff as ā€œa game changer’. Nigel is ā€œunequivocally the very best speaker I have ever engagedā€ – Paul Surridge, Sight Care Group.

Geoff and Nigel have just finished travelling the world speaking to audiences of the fastest-growing accountancy firms ever.

And guess what? Geoff and Nigel will be taking to the virtual stage for an audience of accountants on 24 April.

Remote Ramm and Risner brings together two of the best and brightest marketing and motivational minds for accountancy firms in a unique opportunity for your whole team to get a front row seat. Conferences with this content sell out quickly but our fully-virtual livestream means your entire team can join us for what promises to be an engaging, entertaining and massively motivational session.

What better way to round off a month of lockdown than to take part in this live and then follow it with a group call discussion with your team?

We are asking for donations to be made to Grace House if you loved this event.

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Geoff Ramm closes the day with Ian and discusses his goal of creating one big project every year.
This year it's book number four and more celebrity service!

What's your project going to be during this lock-down, because now is the time.

Whist on lock-down because of the Coronavirus pandemic, Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 1st April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Business owner Carl talks about founding a company to work for yourself and then how you can quickly end up working for the business.
Carl talks about entrepreneurship and what that truly means.
The guys discuss the entrepreneurial mindset, the need to be aware of your wellbeing and how walking in nature with likeminded friends can help productivity and resilience.

Whist on lock-down because of the Coronavirus pandemic, Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 1st April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

Industry Angel Website

Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Kate discusses her experience of wearing multiple hats within ITC Service Ltd.
She talks about her transferable skills from her former career as a social worker.
Kate also shares her tips for growing a supportive culture and a happy workforce.

Whist on lock-down because of the Coronavirus pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 1st April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Nicola Jayne Little is the founder of North East based MINT Business Club.Ā 
NJL gives us an insight into the business club, its members and how they support one another.

Whist on lock-down because of the Coronavirus pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 1st April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Ashleigh is the President of TEDx Newcastle University.
In this episode Ashleigh describes the process of organising a TEDx event and also what makes an awesome application to speak!
Ashleigh speaks about the impact the pandemic has had on the event and her plans are to relaunch.

Whist on lock-down because of the Coronavirus pandemic,Ā Ian FarrarĀ wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 1st April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Industry Angel Twitter

Industry Angel Website

Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

View Details

Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Phil Teasdale shares his experience of visiting Babson University in Boston, USA.
Phil also describes the UK/USA Business Scale and Growth Initiative; Inspiration USA

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Carpeway

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Simon discusses his new product, the Presentation Design Pack.Ā  He talks of the importance of structure when it comes to shaping a talk.Ā 
Don't start with Word or Powerpoint, Simon observed what dozens and dozens of his peers were doing – the elite speakers and presenters – and noticed that they had lots of different ways of working … but underneath all these systems was a pattern, and that pattern can become a system.

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

Alfie Joey is a BBC Newcastle radio presenter, event host, comedian, actor & illustrator.Ā  In this episode Alfie shares his interesting journey from training as a Catholic priest to becoming a brother in a religious order. After living a monastic life for 15 years, he decided to leave and become a comedian.
Alfie even draws Ian during the show!

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Sharon discusses her experience of the menopause and its effects on women in business, family life and how she raises awareness around this topic.

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Emma describes a week in the life of an MP & shares the topics that she feels passionate about.

Industry Angel Twitter

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Grant Murray discusses why he returned to his native North East to launch a new project. The guys discuss the power of your network and the importance to provide value and help one other.

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Carpeway

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Richard Tubb discusses the benefits of journaling for success.

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Podcast Sponsors;-
Far North Sales & Marketing
Carpeway

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Sarah discusses women’s cycles and how productivity, sensitivity and enthusiasm can be affected.
Sarah talks about how she feels about energy, the universe and her beliefs.

She shares the idea of creating a grid of nine boxes (priorities) and filing them with things you’d like to focus on and then deep diving on certain topics.

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Carpeway

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Whilst on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Simon discusses his software platform that creates R & D tax claims with ease.

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Podcast Sponsors;-
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Carpeway

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Whist on lock-down because of the Coronavirus pandemic, Ian Farrar wanted to create something special for the listeners.

Ian live streamed (Facebook, YouTube & Twitter) for nine hours on the 15th April 2020 and interviewed 16 of his friends back to back!

We have edited those videos and created bonus podcast episodes.

The original videos can be watched again on the respective social media platforms.

In this episode Michael discusses his focus for AWR and his approach to business and networks.

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Ian shares his experience of the last few weeks.

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  • When you get punched in the mouth what are you going to do about it?
    Are you going to stay down or will you stand up and seize the day.
  • Surround yourself with positivity and ditch the negative people.
  • Be mindful of your time left on the planet and what you want to accomplish
  • Remind yourself how far you have come.
  • If there is a change you wish to make or a project to begin. Start tomorrow, love yourself, respect yourself, take that first step.

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Cathy O’Dowd is the first woman in the world to climb Mount Everest, the world’s highest mountain, from both its north and south sides.
Her first ascent of Everest happened in the midst of the chaotic events that form of the basis of the ā€˜true story’ behind the Hollywood movie Everest.

Cathy, who grew up in Johannesburg, South Africa, has climbed ever since leaving school. She was completing her Masters degree in Journalism, while working as university lecturer, when she saw a newspaper advert for a place on the 1st South African Everest Expedition. Six months later she was the first South African to summit Everest.
Three years later she became the first woman in the world to climb the mountain from both sides. Finally she made one last expedition to Everest to try a new route on the Kangshung face.

She has written a book about her Everest experiences,
Just For The Love Of It. The years she spent in the Himalaya were for her a degree ā€˜in living’. The insights she discovered about herself, and about individuals and teams under intense stress in the face of overwhelming challenge, are ones she has been sharing with her corporate audiences ever since. Her stories
touch on themes of importance to anyone trying to run successful projects and get the best out of people.

Cathy’s most challenging Himalayan epic was as part of team forging a new route on an 8000 metre peak. Although Cathy herself did not reach the summit, two of her teammates did, doing the first ascent of Nanga Parbat via the Mazeno ridge, and winning the prestigious Piolet d’Or for their achievement. She has turned this experience into a fascinating interactive case-study of successful project execution of truly innovative goals.

In summer of 2020 she will be doing an exploratory sea kayak expedition along the coast of Greenland and at the end of 2020 she will be sailing to Antarctica to attempt some unclimbed
mountains on the Antarctic Peninsular.
Cathy is actively involved with charities focused on female empowerment, notably the Rwenzori Women for Health project in Uganda, and the Astraia Female Leadership Foundation in Germany.
She lives in Andorra, in the Pyrenees mountains, from where she pursues her speaking career, and explores the mountains of Europe. In her free time she does technical rock-climbing and skimountaineering.

Her day-to-day adventures as a speaker and mountaineer can be followed on Instagram @CathyODowd

Ian and Cathy discuss;

  • Gelling as a group
  • Respecting colleagues
  • Failed group splits before basecamp
  • A baptism of fire, storm on Everest
  • Making the top
  • Overcrowding on Everest
  • Heading back to Everest, North side
  • Funding the trip
  • The differences between the two faces
  • Failed North side expedition
  • Being Flexible with Opportunity and recognising it
  • Nanga Parbat expedition
  • What would you choose; Summit and face danger or turn back?
  • Giving up with energy in your tank
  • Taking a wrong turn into an avalanche
  • Two make it to the top and receive the Piolet d’Or
  • Cathy’s UK Tour

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The panel hosted by Ian Farrar (Far North Ltd) was part of South Tyneside Council's popular 'Tech Talk' series.

The event was LIVE streamed and can be seen on the Industry Angel Facebook Page

The panel was made up of the following rockstars;-

  • Dylan McKee Co-founder & CEO, Nebula Labs Limited
  • Eimear Flynn Lead Android Developer, Nebula Labs
  • Radu Oprea Co-Founder at Direct Software & Epic Works
  • Mark Hemmings App Development

The discussion topics include;

  • The Tech scene in the NE
  • Creating an MVP
  • Bootstrap or Borrow
  • Specifying functionality
  • Launching in the stores
  • iOS Vs Android
  • Approval of Apps
  • Regional Collaboration

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As part of a one day Grow Your Business event that Ian facilitated we brought out the audio equipment and captured the thoughts of three entrepreneurs that were there to speak to the delegates.

We discussed;

  • What drove you to found your business
  • What motivates you
  • How did you come up with your company name
  • People within the business
  • Having robust processes
  • Working hours
  • Family support
  • Common Mistakes
  • Business Planning
  • Finance & Cash Flow
  • Scaling up
  • Becoming an employee
  • Mindset
  • Company Culture

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Can you remember the Explorer/Extreme Athlete from Episode 29 who walked across Mongolia, Madagascar?

Well he’s fresh back from traversing the entire length of the Yangtze River in China on foot, a worlds first that took him a year to complete welcome back to the industry Angel, Ash Dykes!!!

The guys cover;

  • Getting to the source of the Yangtze
  • Crew members abandoning due to weather and conditions
  • Two years in the planning
  • An interactive expedition with schools and the public
  • Loneliness along the way, mental strength
  • Physical training
  • Carrying kit for capturing video and audio content
  • Guinness world of records requirements
  • Keeping the body ticking over with light training
  • Running out of food rations
  • Eating with nomads
  • Speaking the language
  • The guides play a huge part of the expedition
  • Protecting yourself from bears!
  • Typical daily routine
  • Keeping a low profile in certain regions
  • The documentary
  • The finish and a storm arrives
  • The impact since mission completion

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In the first Episode of 2020 Ian talks about how mastermind groups can help take your business to the next level through support and accountability.

Ian's 10 reasons to mastermind;

  1. Outside perspective
  2. Anytime anywhere
  3. Community
  4. Networking
  5. Collaborations
  6. Promotion
  7. Support
  8. Strategy
  9. Experience
  10. Accountability

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Ian and friends share their thoughts for the Christmas holidays and the coming year ahead.Ā 

Ian also encourages you to celebrate your wins this year and record what you are thankful for as 2020 progresses.

We are joined by past guests;

  • Caspar Craven
  • Matthew Turner
  • Linda Smith
  • Mugzy
  • Shawn Anderson
  • Ted Rubin

Make this a fantastic Christmas with your loved ones, recharge and let's get back together in a new decade with a plan to seize it and win!

Much love, Ian.

Leave Ian a Christmas present andĀ reviewĀ the show.Ā  It means a lot!

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Ian and friends share their thoughts for the Christmas holidays and the coming year ahead.Ā 

Ian also encourages you to celebrate your wins this year and record what you are thankful for as 2020 progresses.

We are joined by past guests;

  • Caspar Craven
  • Matthew Turner
  • Linda Smith
  • Mugzy
  • Shawn Anderson
  • Ted Rubin

Make this a fantastic Christmas with your loved ones, recharge and let's get back together in a new decade with a plan to seize it and win!

Much love, Ian.

Leave Ian a Christmas present andĀ reviewĀ the show.Ā  It means a lot!

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Part 2 of 2

Ian FarrarĀ LIVE streams from the Live Theatre Newcastle withĀ NE14.TVĀ and chats with one of the most accomplished mystery writers of our timeĀ Ann Cleeves.

Now it's the audience's turn to ask the questions.

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Part 1 of 2

Ian Farrar LIVE streams from the Live Theatre Newcastle with NE14.TV and chats with one of the most accomplished mystery writers of our time Ann Cleeves.

Ian and Ann Discuss

  • The Early years
  • The importance of libraries
  • The tipping point for Ann
  • The Process of writing a book
  • How the location influences Ann’s books
  • The formation of characters
  • The community and their stories trigger ideas
  • Brenda Blethyn and Vera
  • Shetland and living on Fair Isle
  • Matthew Venn

Look out for Part II soon (Ep 144) when Ann takes questions from the Newcastle audience

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@Ian_Farrar chats with the Managing Director of Harlands Accountants, Glyn Davison.

Team Angel gatecrash the Apres Ski themed Harlands Christmas party and host a fireside chat.

The guys discuss;

  • Working at a world class level
  • Building a Routine
  • Creating a great culture and a work/life balance
  • Training and Mentoring
  • Technology
  • Being an early adopter

Show Notes

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So, you want to get featured on a podcast. Follow this 20 point method and you’ll slide straight through the gates. 1. The priority of the podcast host is their audience. If you’d like to address this audience, you’re going to have to reassure the host that you won’t jeopardise what they have worked extremely hard to create and nurture 2. When contacting the host avoid selling yourself on how great you are. They don’t care. Tell the host why you would like to be on their show, why the audience would enjoy hearing from you, what previous episodes you have enjoyed and what you like about the hosts approach 3. Describe what topics you can talk on and suggest a set of questions that the host could ask you 4. Use a targeted approach rather than a scattergun. Emailing twenty hosts talking about yourself will get you one opportunity. Contact ten hosts using point two’s approach and you’ll see a much better return 5. If outsourcing this to a PR company, send them this list. This is your brand, don’t damage it with a scattergun 6. Be extremely flexible with your availability and confirm time zones 7. Do not see this as an opportunity to advertise your value proposition, you are on the show to discuss a topic that the audience is interested in 8. Look to add value. Leave the audience with some key takeaways and something they can implement following the episode 9. Ask the host if it’s OK at the end of the interview to share information about your product/service/book/course etc. Twenty-eight minutes of great content and two minutes about you, is a fair trade off 10. Have fun. Think Edutainment 11. Ask the host if there is anything you shouldn’t say, such as cursing 12. Supply the host with your bio, photograph, company logo and social channels 13. Post interview, thank the host and ask ā€œIs there anything I can help you with?ā€ 14. Suggest guests that may also be a fit and if possible, help to connect them 15. Review the show on the various podcast players and share the episode via your social media channels 16. Continue to look out for your hosts content and support via social media. Create a lasting relationship and you may be asked back 17. Recommend the show to your friends and colleagues 18. Ask for the HTML code so you can embed the podcast player on your blog 19. Link to the podcast website, it’s good for their SEO 20. Share this list and help hosts, guests and listeners enjoy a great experience

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Ian chat's with returning guest Matthew Turner.

Matthew discusses his new book Beyond the Pale.
A business parable written for today’s fast-paced millennial stuck in hustle-mode.

Set in a similar style to Paulo Coelho’s ā€˜The Alchemist’, Matthew has written this book to trigger the ever-growing market of those turning their back on traditional employment, and getting lost in the online hustle and grind that’s fueling burnout, stress and mental health issues amongst this talented generation.

It’s written for those who have already read dozens of Business, How to and Self Help Books, and are beginning to question how helpful they are.

Beyond The Pale not only offers insight and inspiration, but an escape into a fictional story so your mind can finally switch-off and escape the hustle and grind.

The guys chat about;

  • The results of speaking with 163 leaders
  • Self Sabotage
  • Mindset, Habits, Belief
  • Flow learning
  • Self Rejection
  • The Anti Hustle
  • How we feel we should look
  • Three stages; Awakening, Ascension, Evolution
  • Constant Connectivity
  • Losing track of the progress you have done by focussing on what you haven’t
  • Question your beliefs
  • You are broken, you are not perfect
  • What life would I lead if I had an 8-figure business

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Caspar shares his 'secret to success' for business and for families, that involves applying business values to family and applying family values to business, to the betterment of both.

Caspar believes we all need to build two teams, a work team and a home team. And despite his particular experience, you do NOT have to quit your job and set sail around the world to make this happen!

If Caspar can build a winning team with his wife and children (even a 2 year old) and at the same time a fast growth technology business, he can help you build a team.

Ian and Caspar discuss

  • Structure and Rules when travelling with a 9, 7 & a 2 year old
  • Home Schooling
  • How to protect yourself out at sea
  • Losing power whilst on the ocean waves!
  • Their route around the world
  • Documenting and writing the book; Where the magic happens

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Will Kintish has personally helped thousands of people become confident and effective networkers by delivering business networking tips, techniques and training to professionals, in the widest sense, in the UK and throughout the world.

Ian catches up with Will at theĀ Professional Speaking Association Annual convention in Coventry, UK.

The guys discuss;

  • How to introduce yourself 'The Reverse James Bond'
  • How to approach a group
  • Greeting Etiquette
  • Business Cards
  • Clothing – Stand out in the crowd
  • Roger interrupts!!
  • Be Kind

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Ian discusses his thoughts on leadership, culture and employee satisfaction.

Your homework was.

  • Take a look at your rule book, take a red pen and get rid of those petty rules.
  • Take your team out individually for a walk in fresh air and be genuinely interested in them and how they are feeling.
  • Take a sledgehammer and smash that pool table if its just a prop.
  • Take a look at yourself, what do you think employees say about you when you aren’t in the room.
  • Take your finger off the trigger and try to understand if there is any way to salvage the position or redploy them elsewhere.

Training is the easy bit, finding a Rockstar is the hard work.

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Returning guest and publicity expert Sharon Bolt (Founder of Get Free Publicity Today) discusses with Ian;

  • Five specific steps for story telling
  • You HAVE a story
  • Media NEED your content
  • Find Journalists on Twitter
  • You ARE an expert
  • Self Rejection
  • Tell yourself youre good enough
  • Don’t wait others to validate you, that’s your job.

Show Notes Industryangel.com

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Sharon is a dog and publicity expert and the founder of Good Dogs! and Get Free Publicity Today. She has been a business owner and Entrepreneur for over 18 years. Sharon’s businesses have included Complementary Therapies, Dog Training and PR, and during the last 12 years she has contributed to more than 50 different local and national newspapers, magazines, TV and radio shows and has received over Ā£1.5 million ($2 million) in free publicity and free advertising. She is the co-author of 2 highly acclaimed books called 'Successful Women in Business' and 'Every Entrepreneurs Guide: Running Your Own Business.'

Sharon was featured in the BBC TV Show ā€˜Britain’s most embarrassing pets’ and Channel 5’s ā€˜When TV animals go horribly wrong’, she has also had a regular slot on BBC Radio since 2008 where she answers the listeners’ questions. Her online dog training courses sell all over the world and her main focus today is teaching business owners and entrepreneurs how to build a brand, increase visibility and grow their businesses by creating win-win situations with the media.

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During a two day enterprise challenge facilitated by Ian for Sunderland University, we held a panel discussion.

We heard fromĀ 

Mark Stuart Bell, Elise Hanna and Robert Banerjee about their experiences of starting up a business following their graduation.Ā  The panel share;

  • Students journey
  • What happens after you graduate?
  • Startup Cashflow
  • Payment Terms
  • Reinvestment
  • Collaboration
  • Equity and investment
  • Working with Influencers
  • Best / worst piece of advice
  • Covering many roles in the business
  • Q & A

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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It's summer and we have our regional heats for the National PSA Speaker Factor Contest. A group of our fab PSA NE hopefuls will be competing to win through to the Semi-Finals at our national 'Inspire' Convention in October.

Each contestant will be required to speak for a set five minutes on a topic of their choice. Judges will be looking for the best to qualify and represent the NE nationally.Ā 

It will be a great night, with some great presentations and a surprise guest judge who will also be sharing some speaking wisdom in the spirit of PSA's 'Speak More, Speak Better.'

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Ian gives us an update on the last few weeks.Ā  He shares his recent struggles and how he overcomes such challenges.

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Ian chats LIVE with Grant Murray whilst they enjoyed the England V New Zealand Cricket World Cup Game at The Emirates Riverside Stadium in Durham.

Grant gives us the low down on foreign currency, trading, bit coin and top tips on how to avoid losing margins when trading overseas.

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Ian live-streams fromĀ Newcastle/Gateshead Startup SafariĀ and records the audio for the podcast. This episode hears fromĀ businesses working in the Virtual Reality (VR), Mixed Reality (MR) & Augmented Reality space.

Featuring

  • Shaun Allen | Perception XR
  • Adam |Ā Ā Luminous Group - Talking HoloLens
  • John Taylor - Mindset
  • Lightning Pitch Competition

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Ian chats with fellow walkers and Carpeway members Sarah Crimmens, Nathalie Paris and Carl Buckley.

The group took part in a 10 mile hike around Roseberry Topping and in this episode the team discuss their findings about the day.

The Carpeway Blog can be found hereĀ 

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Ian livestreams fromĀ Newcastle/Gateshead Startup Safari and records the audio for the podcast.Ā  This episode hears from Cameron and Tom fromĀ Cintel Global.Ā  The guys discuss;

  • Working with friends
  • Bootstrapping
  • Growing organically
  • When to scale up
  • Choosing an investor that is a business fit
  • The Emerging Tech startup community
  • Water cooler/kettle moments to share thoughts
  • Emerging Tech Exciting Unknowns

Show notes; IndustryAngel.com

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An iconic athlete, author, Emmy-award winning broadcaster and advocate for sports and social causes, Kathrine Switzer was the first woman to officially register and run the Boston Marathon in 1967.

She was attacked in the race by an angry official who tried to rip off her bib number (#261) and throw her out of the race because she was a woman. She finished the 26.2 mile distance anyway and went on win the 1974 New York City Marathon and to champion women in the sport globally, most notably leading the drive to make the women's marathon an official Olympic event in 1984.

Now, 58% of all runners in the USA are women. To celebrate this social revolution, and to support another on active aging, Switzer ran the Boston Marathon again, at age 70, on the 50th anniversary of her iconic run, finishing only 24 minutes slower than she did when she was 20. This run launched her non-profit '261 Fearless' --named after that famous bib number--which empowers women globally though running.

She has been honored widely for her achievements including being inducted into the USA National Women’s Hall of Fame which recognized her for creating positive social change throughout her storied career.

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Ian catches up with past guests Simon Raybould (Presentation Skills Trainer; Episodes 45 & 79) and Nevil Tynemouth (Sales & LinkedIn Trainer; Episode 101)

Giving us his feedback from the first two days we also chat with Presentation and Communications Trainer Duncan Yellowlees

Learn more about Newcastle Startup Week + Newcastle Scaleup Summit at Newcastle Startup Week Day 2

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Fresh from completing his on stage hat-trick at Newcastle Startup Week (17-19),Ā  Ian catches up with Brad Burton and we grab Founder, Paul Lancaster to join in the fun.

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Another fantastic day at this years festival and Ian grabs speakers, sponsors and friends and captures the awesome vibe

Learn more about Newcastle Startup WeekĀ Newcastle Startup Week Day 1

Ian chats with: * Paul Lancaster * Michael Owen * Minaj * Joe and Charles * Grant Murray * Sarah Crimmens * Lizzy Hodcroft * James Moon * Helen * Dr Ari * Richard Duncan * Tony Robinson OBE

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Ian chats with Conor McCarthy one of the co-founders of Flipdish, one of Europe's fastest growing startups who provide online ordering solutions for over 1000 takeaways across the UK, Ireland and Europe. Flipdish have raised over €7M from leading venture capital firms.

Ian & Conor discuss;

  • Challenges faced to raise money
  • Scaling the company
  • Differentiating from the competition
  • Working with investors
  • Negotiating on equity
  • Keeping focused on future trends

Show Sponsors:-

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Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Ian Farrar is interviewed by Rob O’Donohue aka 'Rob of the Green' for his 1% better podcast.

Show notes courtesy of 1% Better

Ian Farrar is a man of many talents. These include Sales, Marketing, Digital & Business Coach, Podcast Hosting training, and helping other improve. That’s why I felt he was a perfect fit and guest on ā€˜1% Better’.

We connected last year as we both presented topics on ā€˜International Podcast Day’ in September 2018 and we agreed to do an episode.
I didn’t mess around too much with this one as I dived straight into Ian’s Entrepreneurial Journey and it flowed from there.

As always, we cover a broad range of topics and share a number of practical tips, tools, insights that you could take something of value from.

Here’s a summary of the show:

• How Ian started out on his Entrepreneurial Journey – Never something he deliberately wanted to!
• The jumping off point – what brought it to a head?
• Burning out after pushing too hard & stressed
• Culture is a key component
• Leadership and how to deal with tough leaders
• Becoming a victim to Bonus, Targets and Sales
• Incentivization and Gamification
• Defining the Why & Simon Sinek
• Being able to do things you want to do!
• Enjoying the roles – which stand out as most enjoyment
• Volunteering & 101 ways to volunteering – working on a book here
• Becoming more of an experienced leader with Probono roles on Boards
• Core Values & what makes up you?
• Being able to look at yourself in the mirror?
• Integrity & Humility
• Early Challenges from the early stages of entrepreneurial journey
• Cash Flow is King when going out on your own!
• Coaching approaches and style — Listening is at the core
• Mentoring v Coaching & the 90/10 rule!
• Leadership is a lonely journey – getting everything out on the table is key for Coachee
• Always having a mentor to keep himself accountable
• The value of a mastermind group and sharing out ideas
• Not letting fear hold him back at all – feeling he can take on any challenge and pushing through
• Having battle scars during the career and needing them to be able to coach
• Real Coaching v ā€˜pretend’ coaches
• Imposter Syndrome and being aware of it!
• Being cautious with the word ā€˜experts’ on social media
• Trying not to react to social media
• Being Human – You can’t help your feelings, but you can help how you react!
• Goal Setting Approaches and wanting to inspire others
• The Spark to beginning the podcast journey
• Reading the BBC’s top 100 books leading to Audio books which lead to podcasting
• Pushing through and learning by just doing and doing!
• Pushing the envelope further by starting to do live episodes & recording in-front of an audience
• How now to deal with stress:
o learning to say ā€˜no’ more!
o Exercise and sport
• Social Good & Giving Back
• How to have a good day? What approaches?
• What question do you not like being ask & why?
• Advice been given?
• What’s the most important lesson learned? What you do and what you say can be very different!
• Book Recommendations
o On the Road – Jack Kerouac
o Shantaram – Gregory David Roberts
• Dinner Guests
• The future of Sunderland AFC!

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Danny Mitchell has worked in the third sector as a fundraiser for over 14 years working for both national and large regional charities across most income streams.

Danny decided to use his experience to help smaller charities to evolve as they all struggle in a very competitive marketplace. He also realised that there was a gap in the market to work with companies around their Corporate Responsibility to help them to make a bigger difference without detracting them from their day to day business. It starts with getting the correct fit for a charity partnership which many do not have.

Danny discusses his biggest event this year, the World Record Firewalk which is on 30th April at Newcastle Falcons. Danny created this event to allow any charity to buy places and raise funds without the stress of organising it from scratch. It is already the largest in the UK and we are hoping that enough people sign up to make it a World Record.

Ian & Danny discuss;

  • Challenges faced to charitable organisations
  • The differences between large and small charities
  • Transparency of where your donation goes
  • Inspirational Supporters and Volunteers
  • What can we do?
  • Reducing Operating Costs in an Organisation
  • The World Record Firewalk

Show notes IndustryAngel.com

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Ian chats with @AGuyInChair again about Punking Marvel with his #EndgameCaper.

He owns http://avengersendgame.com & http://avengersendgamemovie.com .
But he doesn't want them. He wanted to trade them for tickets to the #AvengersEndgame premiere in LA!

VICTORY IS HIS!

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Ian shares his top ten tips for accountability and what the impact that can have on your life and career....and what he learnt from being punched in the face!Ā 

Show notesĀ IndustryAngel.com

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Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Mike returns to discuss;

  • Buying behaviours
  • Get the basics right, do the fundamentals
  • Don’t lose your focus
  • World class sales and world class service
  • Advocates for your business
  • Where do you get your business from?
  • The power of story telling

Tap into Mike’s FTSE100 senior management background. He has over 17 years of banking experience, 25+ years’ sales experience and more than 20 years in training & coaching.
Mike has designed, launched and led numerous training programmes; he’s an experienced Training & Competence Manager and Supervisor.Ā  His own coaching clients range from sales managers to group chairman level.
Mike is particularly interested in the behavioural elements of development and sales from the clients’ angle. He is the 2013/14 British Sales Trainer of the Year.

Show Sponsors;

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This episode was recorded live in front of an audience in Ian’s home town of South Shields.

Ian and Jim discuss;

  • The NE region and the possibility of a festival
  • Joey Ramone and Flava Flav
  • DJ sets at Shindig, carl Cox, John Digweed
  • Lessons Learned along the way
  • Booking bands at the Poly
  • The Tube
  • Carving out a regional niche as opposed to live in London
  • Having a mentor
  • Supporting a mentee
  • Funding
  • Training and retaining talent
  • Jim recommends two books Powder and Kill your friends
  • Q & A

Show NotesĀ industryangel.com

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Steve has promoted Britain’s biggest raves, written hit songs and owned a record label that sold millions of albums.

"I’ve also fallen on my arse and had to clean toilets and sweep floors to keep my dream alive.

It feels like a real-life game of Snakes and Ladders – I’ve pushed my way into shows like The X Factor and managed hit artists. I’ve travelled on Concorde, I’ve run marathons and cycled from Lands End to John O’Groats. I’ve been in business with Duncan Bannatyne, and I’ve stopped being in business with Duncan Bannatyne!

And now I’m in the digital business.

But for all the many high points I’ve also experienced more temporary failure than is good for one person. There have been many, many periods in which I have made a complete hash of things when I’ve snatched defeat from the jaws of victory and flopped on the final furlong. I’ve tripped on the finish line so often I’ve questioned my own sanity.

If there was a lesson to be learned I’ve lived it, studied it, absorbed it, taken it on board and then ignored it many times over – even when I think I’ve understood it I’ve had to go through it again a few times to really know what it means.

And that is a great life lesson, right there – the situation that slaps you will keep repeating until you learn the lesson.

If there’s one thing I have realised over the years it is that with every challenging life situation there is always the seed of opportunity and the hope of brilliance within it. You just have to look for it and be open, which can be difficult when the shit is hitting the fan, but if you are ever going to be successful you must embrace this skill with open arms.

All the money from sales of these books is going to Young Minds, a brilliant charity that champions the well-being and mental health of young people."

Check out industryangel.com

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Simon Middleton is a brand-building specialist, fashion and British-manufacturing entrepreneur, author and speaker. He advises business owners, corporates and charities on brand strategy and organisational development. He is currently at work on his fourth brand-related book, Brand Is Dead, coming Summer 2019.

He is the creator of Blackshore, British Coastal Clothing: a new made-in-Britain menswear brand for the discerning man who loves the lifestyle of the English coast. Simon was the original founder of the Shackleton menswear brand, and was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine. He has been a member of the Advisory Board of Make It British 'Meet The Manufacturer', and is a Fellow of the RSA, and a Business Fellow of University of East Anglia. Simon has worked with high profile clients including: Harris Tweed Authority, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.

He is author of three branding, marketing and personal-development books and one self-published children’s novel. His first book 'Build A Brand In 30 Days' (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable" by Director magazine. Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences. He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.

Ian and Simon discuss;

  • The pressures of Entrepreneurship
  • Suffering with Depression
  • Brand storytelling is not enough 31 mins
  • Brand affiliation
  • Millennials and brand trust
  • It’s not about what you say, it’s about what you do
  • Ted Baker
  • How does a brand make a positive impact?
  • Gillette
  • House of Fraser
  • The High Street
  • Launching a Brand
  • Amazon will kill you
  • Toms Shoes
  • Simon's clothing brand Blackshore
  • LinkedIn

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Ian discusses how measuring compliments as well as complaints can motivate your teams and how feedback can help shape your business.

Nielsen report that 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. But only 33% of businesses are actively seeking out and collecting reviews.

Ian encourages us to proactively give 5 compliments this week and raises the important topic of organ donation.

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Full show notes http://industryangel.com/podcasts/

Ian Farrar chats with Pat Lynes - a business transformation expert, author of The Interim Revolution, and founder of Sullivan & Stanley.

Ian and Pat discuss;

  • Founding a company
  • Management consulting fatigue
  • Deploying consulting teams – Teams as a service
  • Training the workforce
  • Allowing time for you teams to self learn & develop
  • 'Client First' mentality
  • Pivoting every 90 days
  • Pat’s Book

There is a chance to win Pat's book, check the social channels.

https://twitter.com/industry_angel
https://www.facebook.com/IndustryAngelPodcast/

Show Sponsors; http://far-north.co.uk

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Ian and friends share their thoughts for the Christmas holidays and the coming year ahead.Ā 

Ian also offers five ideas to create some amazing content for the coming year.

We are joined by past guests;

  • Linda Smith
  • Simon Raybould
  • Paul Lancaster
  • Nevil Tynemouth
  • Shawn Anderson
  • Ted Rubin

Have an amazing time with your loved ones and let's get back together in 2019 for further awesome guests and content to help you crush this year ahead.

Leave Ian a Christmas present and review the show.Ā  It means a lot!

http://industryangel.com/

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Ian speaks with twitter user @AGuyInChair who owns avengersendgame.com and avengersendgamemovie.com .
But he doesn't want them. He wants to trade them for tickets to the #AvengersEndgame premiere in LA.

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Show Notes hereĀ http://industryangel.com/111-the-golden-era-of-bodybuilding/

Professional Body Builder and Wrestler,Ā  Arnold Schwarzenegger Training Partner,Ā  Ā Star of Many Movies and TV Shows.
Designer of the Gold's Gym Logo & the World Gym Gorilla,Ā  Demi-Hulk on ā€œThe Incredible Hulkā€ TV show,Ā  Joe Gold Lifetime Achievement Award Winner.

RicĀ DrasinĀ started training clients in the mid 60's when he ran a chain of health clubs.
He also taught diet and fitness classesĀ at theĀ YMCA. Later on he moved to Venice and worked out with Arnold Schwarzenegger at the famous Gold's Gym for 4 years along with trainer JoeĀ Weider.Ā  At that timeĀ RicĀ designed the famous Gold's Gym Logo and later on the World Gym Gorilla which are both part of massive mobile marketing campaigns. During that time he wrote articles and posed with products for JoeĀ Weider'sĀ Muscle & Fitness magazine.

Ian chats with Ric about his diverse career;

  • The early years in music
  • Power lifting, Bodybuilding and the diet
  • Life at Golds Gym with Arnie, Dave Draper, Frank Zane etc
  • Wrestling
  • TV Advertisements, Shows, Film

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Show notes http://industryangel.com/110-how-to-win-at-office-politics/

In any office there’s always a hierarchy of power plays in how to get things done. Corporate veteran, Davide Cervellin, discusses with Ian Farrar how to play the game in his new book ā€˜Office of Cards’:

  1. The corporate environment is like an episode of Game of Thrones – despite all the rules and red-tape it can be unpredictable so make sure you’re prepared for every outcome
  2. Networking is the key to success – personal connections help you get things done so build a network that can make you uniquely effective in your environment
  3. Lose the whiners – if you choose to spend time with people who drag you down, they WILL drag you down. Seek people who think and act like you – be a radiator and not a drain
  4. Play the Long Game – getting what you want or need from the business world takes planning, time and hard work. Make sure every move you make gets you one step closer to your goal, no matter how long it takes
  5. Always have a positive attitude and stay cool – it instils calm and inspires loyalty. Anger and frustration lose you good friends, lead you to make mistakes and miss opportunities
  6. Never argue – there is absolutely nothing to gain from making an enemy for the sake of winning an argument because that enemy could become a problem
  7. Make no enemies – enemies kill ideas and careers. Even if you think that person is powerless you don’t want them as an enemy, to survive and thrive you need to make sure that you #makenoenemies
  8. Make people feel valued and important – they’re far more likely to support you and respond to your suggestions
  9. Learn how to listen to people – your attention should be on what they’re saying when they’re speaking, not your response. By listening to people and giving them a chance to speak you’re gathering information you can use to tailor your idea to tie in with what they’ve got in mind
  10. Be prepared – when you need something from someone make it as easy as possible for them to give it to you by doing the research and thinking needed before you ask anything

Davide Cervellin was nominated as one of the Top 100 Influential People in Data Driven Businesses in 2018. He now works for travel website Booking.com.

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If one of the reasons you started your entrepreneurial journey or moved jobs was to get away from a unfulfilling role why on earth would you put yourself back into the firing line with people and clients that don’t respect you.

Ian talks us through how to review and score your current clients with a view of letting some go!

Full Show Notes here;Ā www.industryangel.com

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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http://industryangel.com/podcasts/

Born on the 22nd of January 1991 Mugzy had to fight through his adolescent years. Struggling with deep internal stress, he found inspiration in Eminem after his first encounter with Hip-Hop when he heard the song 'The Way I Am'. Mugzy felt that he could strongly relate to the lyrics in Eminem's songs & began to change his image to be a true representative of the Hip-Hop culture.

As he developed his style and studied Hip-Hop, he found further inspiration from the legends: 2 Pac, Biggie, 50 Cent, DMX, & searched further into the roots of Hip-Hop to re-discover artists like Public Enemy, NWA & Nas.

Drawing inspiration from the masters of Hip-Hop & armed with the knowledge earned through years of hardship, Mugzy's rap speaks of truth. A raw truth. A truth that will resound with teenagers that have had to endure self doubt & lack of confidence.

Mugzy emerged from the shadow through Hip-Hop & found a way to express himself through his music by embracing the culture.

Mugzy's style is a blend of grit, raw lyrics, aggression and abrasiveness. Mugzy will tell it how it is.

Based north of Sydney, Mugzy will not shy away from any challenge to perform on any stage.

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Ian discusses his vision to volunteer 101 times this year and record these escapades in a book.

This episode is recorded on location whilst picking litter with a volunteer team.

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Hit the button on the homepage, share your challenge with us and we’ll create an episode from them.Ā  Simple!

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International Podcast Day – September 30- is an international celebration of the power of podcasts!

#InternationalPodcastDay is focused on bringing more visibility to podcasting and promoting the growing digital media worldwide. The day-long event and celebration takes place each year on September 30.

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@Ian_Farrar asks listeners to call in & share their career twists and turns. We have some amazing journeys...life is never straightforward!

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Technology is changing the way we do everything, from shopping to how we consume media and the way we communicate with each other.

  • In business, how is technology going to change the way we sell?
  • Will there still be a need for face to face selling?
  • How will we pay for what we buy?
  • How will technology help us to sell or help our customers to buy?
  • What does the future look like in the arena of selling?

In a joint event between Invest South Tyneside and The Institute of Sales Management (ISM), we explore the world of selling and how technology will impact on it.

Join a panel of industry experts on sales and selling, CRM and Cryptocurrency, as we discuss where we are now and what the landscape of selling might look like in the future.

No matter what type of business you are in, selling is how we all survive as businesses. So, understanding what the future of sales might look like will be worth exploring together.

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Caspar Berry gives the corporate world a greater understanding of their decision-making process. He shows people that all decisions are investment decisions. Investments of time, money, status, energy, comfort and security made with the intention of getting some kind of long term return. He tries to give people a better understanding of what ā€œriskā€ is and how it is calculated in its essential form. This calibrated mathematical language allows people to understand, view and critically evaluate their decisions (and those of others) in a new way. He gives an understanding of the psychology of decision making and the cause of risk aversion among humans: i.e. why we are reluctant to embrace short term failures for long term gain. His final objective is to give participants an original and empowering method for using their own natural risk aversion as a motivational tool that can be used to achieve better long term results. And all of this is done using poker as a fun and engaging but completely relevant metaphor throughout.

Ian & Caspar discuss;

  • Early days on Byker Grove
  • Becoming an award-winning director
  • Film making
  • The challenges of the film industry
  • The early days in Las Vegas
  • Discovering Poker and becoming a pro player
  • The ROI of risk taking
  • Being prepared to risk it
  • Educated and non-educated risk taking
  • The risks associated with sales leads
  • Low risk & High risk projects
  • If we do this Vs if we never do this

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Ian talks us through a career mapping coaching session and how his career path was clearly defined.

Ian discusses;

  • Working back from your goal
  • Planning the route
  • Personal branding

Show Sponsors:-Ā  Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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International speaker, author, and co-creator of the psychology of consumer and seller behaviour. With a blend of commercial experience, innovative and well-researched development, Nevil delivers high impact business techniques that really work for you, your organisation and your team. His 30 years of commercial acumen and commercial experience from starting and scaling his own business means Nevil is ideally placed to give you real-world business advice about growing and developing your business and your people. Nevil was involved in the sales launch of two of the UK’s most familiar brands in Dyson and BlackBerry. He uses this experience and his innovative ways of looking at the customer journey to fire you up and focus your teams.

Ian and Nev discuss;

  • Putting people in a positive emotional state,
  • Getting people onto the green line,
  • Thinking about the customer as well as the prospect,
  • Putting people on the red line,
  • Positive emotions,
  • Emotional associations,
  • Doing the basics extraordinary well,
  • Advocacy,
  • Leaving a review,
  • Empowering staff to help where needed,
  • Opportunity lies in mistakes.

Show Sponsors

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Full show notes here

Born and Bred in South Shields, where he stills lives with Trish their four kids and Max the Dog. He has only ever lived out of the town for 15 years and never anticipates repeating the mistake..
A circuitous route led to him going from accountancy to degree to sales to lecturing to eventually taking up his current role as Executive Director of The Customs House Trust which he has held since January 2000.
During his tenure The Customs House , once described as having neither national or regional significance has established itself as part Arts Council England’s National Portfolio of arts Organisations.(NPO) Successfully delivering national programmes Creative Partnerships, Find Your Talent and Night Less Ordinary. The Customs House is Particularly proud of its work with Children & Young People and was created a centre of Best Practice by Trinity College London for its deliver of Arts Award training, it continues to be the regional lead on Arts Award training teachers and staff of cultural organisations. The Customs House is particularly proud of its work with Looked After Children for which it received a national award.

The Customs House remains a centre for Talent Development with many young people making their first steps towards a career in the arts at The Customs House.
He also spent 25 summers creating the much loved character Tommy the Trumpeter who’s legendary parties and pantomime appearances entertained generations of children. He currently writes & directs The Customs House pantomime appearing as Dame Bella. He remains a much sort after host and after dinner speaker.

A school governor ray recently became patron of Waves – Additional Needs support Group. He is Chair of The Chloe & Liam Together Forever Trust.
Ray was awarded MBE for services to northeast theatre in 2010.
Hon. Fellowship University Of Sunderland
Hotspur Award Northumbria Association
Lifetime Achievement Pride of South Tyneside Awards
Lifetime Achievement STEP Awards
WOW AWARD Johnson Press

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Show notes can be foundĀ http://industryangel.com

Timo Boldt is the CEO and Founder of Gousto, the game-changing recipe box company that is revolutionising mealtimes for UK families. Since exchanging his life in the finance world as VP of a Goldman Sachs offshoot to follow his passion for food at the age of 26, Timo’s sheer determination has taken him (and Gousto) on an incredible journey.

Five years and over 250 employees later, he’s competing head on with the UK’s grocery giants (and succeeding!) and has been recognised as one of the UK’s most impressive entrepreneurs.

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Full show notes over atĀ http://industryangel.com/

Why do you and your sales team do the things you do, and not do some of the things you should?Ā  We’ll introduce you to 4 key ingredients that make up all of us: it’s the ABCD of you.

This is a must for you and your sales people if you want to know more about what makes you tick and how you go about improving your personal performance.

Tap into Mike’s FTSE100 senior management background. He has over 17 years of banking experience, 25+ years’ sales experience and more than 20 years in training & coaching.
Mike has designed, launched and led numerous training programmes; he’s an experienced Training & Competence Manager and Supervisor.Ā  His own coaching clients range from sales managers to group chairman level.
Mike is particularly interested in the behavioural elements of development and sales from the clients’ angle. He is the 2013/14 British Sales Trainer of the Year.

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Ian discusses company values and what your career/business is based upon. Ian encourages us to share our human side and be relatable.Ā  What’s the worst that could happen?

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Richard is a self-taught entrepreneur of 25 years who has created businesses in the music industry, in software, business consulting and business finance. He’s passionate about sharing this experience to help other entrepreneurs to set up and grow their businesses.

Richard is Commercial Director at the Transmit Group, which delivers a range of services to UK businesses including finance, start-up and growth strategy, innovation, mentoring and coaching. In this role he is responsible for creating new ideas, setting up and growing new companies, commercialisation and profitability. He loves simple, brilliant business ideas with high growth potential, as well as innovative and disruptive models.

From musicians to manufactures, fashion labels to financial advisors, Richard’s straight-talking approach to business coaching has helped support the dreams of thousands of entrepreneurs across the country. He draws on his own lessons learned to provide frank and honest advice about life in business and how to thrive when you’re at the helm of your own enterprise.

Ian and Richard discuss;

  • Equity Investments vs Loans
  • Banks aren’t lending
  • Empathy for entrepreneurs
  • Modern banking such as Atom Bank
  • Mentorship
  • Employing a Business coach

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Full Show Notes over at Industryangel.com

Deepak Shukla is the founder of SEO agency Pearl Lemon.Ā 

When he isn't running ultramarathons and attempting Ironmen you might find him hanging out with his cat Jenny, continuing his journey of body coverage in tattoos or at the cinema!

Ian and Deepak discuss;

  • Work life balance
  • Committing to a plan and worrying less
  • Ian goes and mentions GDPR
  • Deepak reassures us and myth busts GDPR
  • Obtaining email addresses
  • SEO tips
  • Comparing the competition
  • Registering with directories
  • Platforms for reputation management – reviews
  • Creating content
  • Transcribing audio into words
  • Social media impact on SEO

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Show notes can be found here

Knocked off his bicycle by a drunken container truck driver Laurie sustained a severe traumatic brain injury, a broken neck & an amputated right leg. At the time he was in the final year of a PhD in Exercise Science that focused on muscle metabolism and feedback to the brain, the same systems that were now severely disrupted. Laurie’s subsequent research emerged from his personal struggles in regaining his own health and wellbeing. His focus changed to researching the brain-body link with a particular interest in optimising bodily stress reactivity (composure) when performing under pressure.

Nervous system training entails using correct body posture, slow conscious movements and heightened awareness to undo the mental interference which prevents our bodily systems from working harmoniously. This enables us to tap into the 3 motivated behaviours programmed in our deeply subconscious reptilian brain.

ā€˜Motivated’ behaviours, are naturally done without thinking PLUS they release energy into the body. When these do not occur naturally (mostly due to mental interference) the release of energy is inhibited and we feel tension in the body.

www.calminthestormsa.com

Ian and Laurie discuss; * Laurie’s Background * The accident * Free Rock Climbing Incident * Discovering to relax the body and focus the mind * Learning to walk again * Trusting the body * Achieving that state of mind * Dopamine and the reward system * Movement is generated from the spine * Serotonin and thinking * Stay relaxed, or cortisol and adrenaline kick in * Serotonin shuts off the pain response * Minimise the stress, the thinking and let the body heal itself * Your body and your heart have to buy into it * Experimenting with exercise and scanning the brain * The effects of Dopamine using Ritalin * The link with Dopamine and Obesity * Health and Wellbeing * Exercise * The heart healthy ā€˜Rest & Digest’ system * Resting heart rates * Drew from the Pop-Up Gym shares his journey * Drew’s recovery in the US * The lack of rehab/recovery facilities in the UK * The Pop-Up Gym facilities * Specialised training for wheelchair users

Drew Graham - Pop-up Gym Drew, 33, was an athlete specializing in middle distance running, namely the 1500m.

During his late teenage years and early twenties, Drew experienced a lot of success on the track, winning several northern championships and competing at the British Olympic trials following which Drew was awarded a sports scholarship to Adams State University in Colorado, USA where he studied human performance and physical education with a minor in business alongside competing in the National Collegiate Athletics Association.

Whilst in America Drew won several NCAA titles at both 1500m and 1 mile and in both individual and team capacities.

Following graduation Drew moved to Texas to become a running coach at Abeline Christian University where worked for several years, however this all came to an abrupt end whilst on a visit to see his girlfriend in Colorado when Drew was training for a triathlon and went for a swim in a nearby lake.

Unfortunately, a sand bar had formed so as he dove into the lake he broke his neck and crushed his spinal cord, resulting in paralysis from the chest down.

Following a year attending a of state of the art rehabilitation in the USA, Drew returned to the UK to find access and opportunities to use similar equipment severely lacking, with those that were available being extremely expensive. Thus the idea for Pop-Up Gym was born and after two years of fundraising and establishing Pop-Up Gym as a charity, it was finally opened on the 15th January 2018.

We now have over 30 members using the gym regularly, and plan to take it out on the road around the North of England to help those who are unable to travel to Gateshead.

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Show Notes;

We are a community of reputable wellbeing experts both locally and nationally that are working to educate, treat and support as many people as we can across the world. Making complementary health, alternative medicine and spiritual guidance affordable and accessible to all people.

Pushing our Crowdfund campaign along with the hashtag #POWEROFTHEPOUND

Crowdfund link -Ā Justgiving.com/crowdfunding/heroes-clinic

Ian and Owen discuss;

  • Owens why
  • Complimentary therapy
  • The NHS approach
  • Therapists approach
  • Making therapy available for all
  • The clinic service
  • The Health Hero members
  • Raising funds to top up the therapy
  • Crowdfunding #powerofthepound
  • Companies helping the cause
  • Sacrifice at the start of a business
  • Creating a team
  • Nourishing yourself, meditation, exercising
  • A client case study
  • Opinions don’t change the world, ideas do
  • Owen’s life threatening illness

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In this episode Ian Farrar and Tanja Bueltmann discuss;

  • Uncertainty
  • EU citizens’ rights – Settled Status
  • Applying for citizenship
  • Documents and records
  • Long term planning for businesses
  • Attracting staff with such uncertainty
  • Trade Arrangements
  • Impact of ā€˜No deal’
  • Timescales
  • Commuting across borders
  • Distribution of wealth
  • Refugee Crisis
  • Climate Change
  • GDP and the strength of the Ā£
  • NHS investment and resources
  • What can we do to affect the campaign?

Tanja Bueltmann is Professor of History and Faculty Associate Pro Vice-Chancellor (Knowledge Exchange) at Northumbria University in Newcastle upon Tyne. Born in Germany, she studied British Cultural Studies, History and Sociology at the University of Bielefeld, spending part of her studies at the University of Edinburgh as an Erasmus student. She then moved to New Zealand to do her PhD at Victoria University of Wellington. Tanja returned to Europe in the autumn of 2008 and was appointed to join the History team at Northumbria in early 2009.

Tanja is a historian of migration and diaspora. Her main research interests are in the cultural and social history of Scottish, English and German immigrant communities around the world. Tanja is also a prolific commentator on wider social and political issues, having written for the Guardian and the Times Higher Education among others, and an anti-Brexit campaigner.

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Ian and Laura discuss;

  • Corporate backgrounds
  • Scale up agenda
  • Strategic economic plan
  • What kind of business is a ā€˜scale up’
  • Public sector cuts lead to innovation
  • What areas does a scale up target?
  • Support availability
  • Importance of networking

Beginning her career in the City during the dotcom boom, Laura worked on high-profile corporate transactions and campaigns including tech company listings on the Alternative Investment Marketing, easyJet’s flotation, and the launch of the Railtrack Private Shareholders Action Group.

In 2002, Laura moved into the NHS’s busiest press and public affairs office at the London Ambulance Service where she worked on award-winning campaigns and public policy agendas, from misuse of the 999 service through to counter-terrorism communications.Ā 

Relocating to Newcastle in 2005, Laura joined Admiral PR & Marketing and, over the course of six years, played a key role in its growth to a top 150 UK PR agency.Ā  As client services director, Laura honed skills in new business development and client relationship management, developing agency specialisms in science and technology, healthcare, higher education, and the natural and built environment.

As head of marketing and communications at Newcastle University Business School, Laura oversaw a brand identity relaunch and restructured the institution’s marketing function at a time of significant strategic change, globally and nationally.

Laura embarked on a freelance consultancy career in 2014 and worked with a diverse range of organisations, from the United Nations Labour Organization to a tech start-up seeking VC funding.Ā 

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Jamie Hill discusses how we has found Facebook groupsĀ can be an excellent source for creating sales leads.

We hear from friend of the show Jamie (from 007) who has invested time into Facebook groups to uncover sales opportunities and build the brand of family business Hill Shipping.

Jamie and Ian discuss;

  • Facebook groups
  • Boosting posts
  • Commenting and meaningful engagement
  • Running competitions
  • Referrals - word of mouth and recommendations
  • LinkedIn groups
  • Which platforms to engage on
  • Creating valuable content
  • Review section of Facebook
  • Still using old skool marketing methods
  • Maybe we don’t need a website

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Ian attended Newcastle start up week 2018 and discusses the benefits of attending events and meeting new connections.

Ian also catches up with Co-Founder Paul Lancaster from Episode 66 and hears how the week was going.

Brian Fanzo from Episode 50Ā also shares his thoughts on the week and his experience of closing day one.

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Jill's current role sees her work across the region, proactively engaging industry and education to support both parties to get what they need from each other - talk about a challenge!

With teachers being stretched to breaking point with existing curriculum demands, the need for digital skills in business in of huge importance - and not only in the tech sector.

Moving on to ensuring there is opportunity for industry to input into education whilst recognising the constraints some SMEs face with their time, there is the potential of real trouble brewing in developing and recruiting talent within the North East.

Filmed LIVE at One Trinity Green, South Shields.

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As a child he wasn’t encouraged by teachers to explore his love for science. Destined to follow the well trodden path of ā€˜getting a trade’ he worked on building sites for 25 years. As an astronomer in his mid thirties, he joined the Sunderland Astronomical Society. By 2002 he started the Kielder forest star camp, and a year later it would start a path that would change his life forever, in ways he hadn’t imagined.

Hear the incredible story of Gary Fildes in aĀ special live broadcastĀ fireside chat with Ian Farrar, host of The Industry Angel Business Podcast.

Ian and Gary discuss;

  • Early days on building sites
  • Where the passion began for Astronomy
  • First visit to Kielder
  • Sunderland Astronomical society
  • Kielder Forest Star Camp
  • Building/Designing the Observatory
  • Influencing Children
  • What can you see from the Observatory?
  • Self-Sustainability Observatory
  • Chille Dark Skies Documentary
  • Other Exciting areas to visit
  • Northumberland Dark Skies Status

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Full Show notes here;

Lucy is CEO of COCO (Comrades of Children Overseas) an International Charity based in Newcastle upon Tyne, UK. Lucy has worked at COCO for 14 years, working her way up from volunteer to a position of leadership, shaping the development and direction of COCO’s fundraising, governance and project management. Her major interests are led by a passion for international relations, equality, development, poverty alleviation and commitment to accountability.

Lucy advises smaller NGO’s based in the North East, advocating skill sharing, encouraging leadership and increasing aid effectiveness. Lucy regularly takes part in activities for COCO including trekking Mount Kilimanjaro running the Great North Run and Cycling in Maasai Land in Kenya. Lucy is also a board member for International Newcastle and Children North East in addition to being a governor at Fellside Primary School in Wickham.

Lucy studied Urban and Regional Geography at Sheffield Hallam University, after which she completed a Masters in Development Studies at the University of KwaZulu Natal in Durban, South Africa. In 2015 Lucy graduated from Newcastle University Business School with an MBA with distinction and was the chosen orator at the graduation ceremony.

Ian and Lucy discuss;

  • The origins of COCO
  • The projects ran in Africa
  • Fundraising activites
  • Business Support & CSR
  • Volunteer Staff
  • Sustainable Schools in Africa
  • Women in business in the Charitable Sector

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Author of upcoming Bloomberg Law guide on ICOs. Amy Wan, Esq., is Founder and Chief Legal Hacker at Sagewise, a project of Bootstrap Legal. Sagewise aims to build a dispute resolution infrastructure for smart contract disputes. Amy was previously a Partner at a law firm and general counsel of a real estate crowdfunding startup. Amy is also Founder and Co-Organizer of Legal Hackers LA and served as a Presidential Management Fellow.

Ian and Amy discuss; * Blockchain Technology Explanation * Upsides & Downsides of Blockchain * Environmental impact of Blockchain * Cryptocurrency / Altcoins Origins - Bitcoin, Ethereum, Dogecoin * Bitcoin Mining * Cryptocurrency use case * Cryptocurrency value * Initial Coin Offering (ICO) * Hacking & Smart Contracts * Digital Wallets

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Full show notes here http://industryangel.com/084-live-shaun-oakes

Shaun is the Managing Director at ievo biometric fingerprint readers. Shaun started the company in early 2009 with the aim to deliver biometric products for real world deployment. Shaun had the products designed and manufactured to deliver where many others have failed. This took a year in development and then they launched their first reader, the ievo ultimateā„¢. This reader along with further product launches is renowned for being the industry leader and ievo now sell their products globally.

Ian and Shaun discuss: * Learning the ropes of retail * Starting out with biometric readers * Travelling globally to research products * From Distributor to Manufacturer * Learning lessons along the way * Scaling up * Audience Questions

Check out the photographs taken byĀ GavinĀ hereĀ on our Facebook page.

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Full Show notes hereĀ 

http://industryangel.com/083-internationalwomensday

This year, Sunderland are once again celebrating the achievements and success of local women in the work place. With guest speakers from a range of backgrounds and sectors, the day was one not to be missed. An opportunity to showcase the importance of women at work, and just what can be achieved, the event demonstrated the passion and capability of many amazing women who stepped outside of their comfort zone to achieve.

Ian, Louise & Sharon discuss;

  • Organising the event
  • The speakers
  • The messaging
  • The impact of International Women's Day

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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http://industryangel.com/082-get-free-publicity-today/

Sharon Bolt is a publicity expert and founder of Get Free Publicity Today, she has been a business owner and Entrepreneur for over 16 years.
Sharon’s businesses have included Complementary Health Therapies and Dog Training and during the last 11 years she has contributed to more than 40 different local and national newspapers, magazines, TV and radio shows and has received over Ā£1.5 million ($2 million) in free publicity and free advertising.
She is the co-author of 2 highly acclaimed books called 'Successful Women in Business' and 'Every Entrepreneurs Guide: Running Your Own Business.'

Sharon has been featured in a BBC Documentary and has had a regular slot on BBC Radio since 2008 where she answers the listeners’ questions.
She teaches start-ups, business owners and entrepreneurs how to build a brand, increase visibility and generate sales by cleverly using free publicity and has a free cheat sheet called ā€˜7 Proven Steps That Get You Featured in the Media & Turn Newspaper, Radio & TV Interviews into Sales’ which is available for free on her website: www.getfreepublicitytoday.com/industryangel

Ian and Sharon discuss;

  • Specific pitches for media channels
  • Do your research
  • Find the best journalists in your niche
  • Create a story idea that gets attention
  • Fake it before you make it
  • Having belief
  • Dealing with the haters
  • Tips for pitching

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Show notes http://industryangel.com/081-ian-in-india/

Ian recently travelled to India to visit a business festival and armed with his portable recorder he documented his thoughts.

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Full show notes here :-

http://industryangel.com/080-build-a-business/

Alex is the Founder of award winning MI Supplies, 11th fastest growing UK workwear company in 2017. They have achieved record growth every year from 2007 to 2017 whilst working on building stronger foundations for the future. Their annual revenues are now at £2.4m (205% growth in 5 years).

Website www.misupplies.co.uk

Ian & Alex discuss;

  • School – now what?
  • Learning from early career experiences
  • The catalyst to found a company
  • What’s the worst that could happen?
  • Those first clients
  • Building the supply chain
  • Covering many roles in the early days
  • Staffing levels and efficiencies
  • Operational versus Strategic
  • Advantages of a business coach
  • Business Planning
  • Spreading Risk
  • Breaking into new markets
  • Reviewing the competition

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Full Show Notes Here http://industryangel.com/079-productivity/

Simon started out life as a researcher: his PhD looked at causes of childhood leukeamia, and his scientific training and background stays with him on anything he does - he's strong on empirical evidence and what's proven to be effective for 'normal' people. He's also worked as a fire-eater, a teacher, an author and a lighting designer for dance companies! His last book (Presentation Genius) became a top ten best seller. And yes, that is as cool as it sounds - walking into WHSmith and seeing that is definitely a buzz!

Ian & Simon discuss; * Air - ACT INFORM RESTORE * Our brain can only concentrate for 6 hours * Investing time to learn/document process * Restore yourself, hit the reset button * Checking emails and social media productively * Planning your schedule * Streamlining your day * Hassel/Benefit ratio * What does good enough look like * Get more done, have more fun

The links...
The website
The podcast
Newsletter
Facebook Community (closed, free group of like minded folk supporting)

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Full Show notes can be found here;
http://industryangel.com/078-linkedin-ads/

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011.
Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide.
In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and
account management.

Ian & AJ discuss; * Types of LinkedIn Ads – Search & Social * Sponsored Email * Spam Messaging * Facebook Ads * LinkedIn Pricing * Why Ads may not work * Ad Frequency * Filtering Audiences * Use of Video

Show Sponsors:- Far North Sales & MarketingĀ 

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Kyle Davies is a coach, author and trainer. He teaches people how to optimise their wellbeing, attain clarity of mind, and perform more effectively at work, home, and in life.

Kyle originally qualified as a Chartered Occupational Psychologist and is the creator of Energy-Flow Coachingā„¢. Kyle began his career in management consulting before moving into healthcare. Along with colleagues, he pioneered a new approach for treating chronic fatigue and pain, anxiety, depression and other stress related symptoms - which is reflected in the recently published book, The Intelligent Body.

Kyle works with individuals and businesses with a focus on developing people from the inside out, helping them to gain a better and deeper understanding of themselves so they can tap into their own resilience, flow, and potentials.

Kyle facilitates transformations for those who are stuck, overwhelmed, lost or stressed and empowers them to experience greater personal freedom and a more rewarding experience of life.

His work offers a new understanding of the relationship between
hidden stress in the body, emotional energy, and chronic health challenges.

Ian & Kyle discuss; * Ian's burn out experience * The power of inner thought * Anxiety * Depression * Medication * How you feel is important, embrace it

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Ian tells us his thoughts for 2018 and calls for your communication and goals for this year!

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Ian and friends share their thoughts for the Christmas holidays and the coming year ahead.Ā  We hear from :-

  • Ash Dykes
  • Dustin Matthews
  • Simon Raybould
  • Linda Smith
  • Sean Swarner
  • Shawn Anderson
  • Ted Rubin
  • Alexander Laurin

Have an amazing time with your loved ones and let's get back together in 2018 for further awesome guests and content to help you crush this year ahead.

Leave Ian a Christmas present and review the show.Ā  It means a lot!

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Andreas is the founder ofĀ Nibble Apps.Ā  The team is behind some of the best selling Food and Drink apps for iPhone and iPad.
Their most recent success is the FitMenCook app, which became a number 1 Food and Drink app in 82 countries.

Beyond apps, Andreas is a believer in creating liveable cities and promotes cycling throughĀ LondonCyclist.co.uk

Ian and Andreas discuss: * Surveying/questioning customers to shape an app * Sharing ideas for customer feedback * Collaborating with partners with existing audiences * Outperforming Snoop Dog * iOS & Android strategies * Outsourcing development to Poland * Company structures and dynamics * Strategy for hitting the app store charts * Scale up * Future roadmap * Audience Questions

Show Sponsors:- Gym PlanĀ App - Personal Trainer
Get jacked & melt fat, no matter what it takes.

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Doug has created tech companies with millions of visitors!

A retired investor and advisor, Doug gives us the skinny on Angel Investors & Venture Capitalists.

Ian and Doug discuss: * Angel investors strategy * Runways * Timescales for raising finance * What to do with that investment * Share amounts * Once you have the investment * Venture capitalists strategy * Diluting shares * Exit Strategies * To raise or not to raise

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Jeff Koser is the spirited CEO and founder of Selling to Zebras, a sales tools Software company www.SellingtoZebras.com. Jeff is an award-winning co-author of Selling to Zebras, HOW to CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY, and MORE PROFITABLY. In 2010, Jeff was recognized as one of the best sales authors of all time in Andrew Clancy’s book, The Sales Gurus.

Ian and Jeff discuss: * Pinpointing your ideal customer * ERP Sales * Investing time into your project * The emotional buying process * Demonstrating the business benefit * Pivoting into software * An enjoyable buying experience * How sellers like to sell

Win a copy ofĀ Selling to Zebras in our FacebookĀ group

Show Sponsors:- ProForecast

Business Performance Management by ProForecast
ProForecast provides cloud-based business performance management software that gives you reliable data, insights and helps to encourage your business growth through quality business planning and strategy.

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When it comes to business, Paul has seen and done it all. Well, almost... back in 2002, he set up creative design agency Urban River Creative swiftly moving with the digital age to offer clients innovative products and services to keep them at the top of their game.
Paul will chat with Founder of Far North Ltd, South Tyneside's very own Ian Farrar as they discuss his early days in business and how he was very much self-taught in many aspects of business. Paul went on to successfully raise funding to develop his Gym Plan app and bring it to market - but it has not been without it's challenges!
His breadth of experience in his own companies, and the support he received from mentors has helped Paul grow into the tech savvy entrepreneur who undoubtedly still has a lot to bring to the digital world.

Ian and Paul discuss: * Learning on the job * Being coached and mentored * Lean Startup * Raising Finance * Business in the North East UK * Challenges of building an app

Check out Gym Plan

Check out our live footage from Periscope

Show Sponsors:- Martel Instruments

Martel provides custom printer solutions to equipment manufacturers and system integrators that require flexibility of supply—without the compromises, costs and order commitments required by traditional high‐volume manufacturers.

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His first goal was to crawl 8 feet from the hospital bed to the bathroom. He went on to Redefine Impossible by climbing 29,035 feet to the top of Mt. Everest with one lung! From there he stood atop the highest point on all 7 continents, skied to the South and North Poles, and completed the Hawaii Ironman. Sean has been interviewed by Steve Harvey, CBS Evening News, Fox & Friends, The Today Show, Good Morning America, The Early Show, Huffington Post, Outside the Lines, Sports Center, Washington Post, USA Today, Sports Center, and countless others. His numerous articles with thought leaders such as Sir Richard Branson and Arch Bishop Desmond Tutu put him in a category by himself.

The first cancer survivor to stand on the top of the world!
With only one functioning lung, a prognosis of fourteen days to live, and being in a medically-induced coma for a year, Sean Swarner is the first cancer survivor to stand on top of the world… Mt. Everest. Sean has broken through defined human limitation in order to redefine the way the world views success.

Sean was diagnosed with two deadly, different, and unrelated forms of cancer, once at the age of thirteen and again at the age of sixteen. After an incredibly poor prognosis, and being read his last rites, Sean astounded the medical community when he survived both these brutal diseases. He realized that after defeating cancer twice, no challenge would ever be too great, no peak too high.

Sean proved his theory when he crested the peak of Mt. Everest. As the first cancer survivor to do so, Sean decided to continue climbing and has since topped the highest peaks in Africa, Europe, South America, Australia, Antarctica, and North America, thus completing the ā€œ7-Summitsā€. Upon skiing to both the South and the North Poles, Sean completed the Explorer’s Grand Slam.

With the completion of the Ironman World Championship in Hawaii, Sean is the only person in history to accomplish these inhuman feats.

As Sean continues to defy the odds, test his own endurance and inspire and motivate people around the world, he shares his message of healing, hope, and triumph with cancer patients worldwide. Sean also serves as a source of inspiration as the founder of the non-profit organization, The CancerClimber Association, as author of the book ā€œKeep Climbing,ā€ and as a motivational speaker to corporations, universities, and other organizations around the globe.

Ian and Sean discuss: * Suffering with cancer * Climbing Everest * Setting the goal to climb the seven summits * Kilimanjaro project * North & South Pole experience * Life is finite – one chance * What’s next? Space flight? * Redefine your impossible

https://www.truenorthdocfilm.com/
True North: The Sean Swarner Story is an unflinching documentary about one man's relentless quest to prove that nothing is stronger than the human spirit!

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Martel provides custom printer solutions to equipment manufacturers and system integrators.
They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne.
VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.

Ian and Keith discuss: * The need for innovation * What can happen if you stand still * Providing time & space for innovation to flourish * Creating a supportive culture * Collaborating with industry experts & external suppliers

Show Sponsors:- Far North Sales & Marketing

Far NorthĀ SalesĀ & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period,Ā we can help.

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Episode 068 - Chatbot: Friend Or Foe

Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Bossā„¢ (from her Amazon BEST SELLER book Sexy Bossā„¢ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online.

Heather Ann currently is the Author of many books including Sexy Bossā„¢ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon)

Heather Ann is now a nationally syndicated radio show host of ā€˜The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ā€˜The Winners Edge’, from ā€œlosing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals.

Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

Be You! Be REAL! Be the BOSS of your LIFE!

Ian and Heather discuss: * Ups and downs of entrepreneurship * Facebook * Losing a business * Brands failing at social media * Messenger chat bots

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Suria was a former school teacher who quit her job to pursue her passion as an entrepreneur. She has lost over $580K in her business Ups and Downs, was a homeless single mum, who pulled through her depression to Soar like a Phoenix from the ashes.

Now she is a Social Media Influencer Ranked #1 Facebook Public Figure in Singapore with over 100 Million Views. She made over $10M sales in a year using Simple Actionable Facebook Marketing Strategies.

She has been invited to closed door events with Sir Richard Branson, featured Award winning speaker at the Harvard Business Expert Forum, Harvard University, published on The Wall Street Journal as World's Top 20 Game Changers.

Widely known as a Celebrity Nutritionist, Business & Life Coach, United Nations & TEDx Speaker, 5X International Best Selling Author and Founder of iSUCCESS Academy, helping aspiring entrepreneurs earn Multiple Sources of Income using Social Media Facebook.

Her Signature Program, FREE 5 days ONLINE Training : Passion Purpose Profits has reached over 100K people from around the world.

Ian and Suria discuss: * Facebook Groups * Vlogging * Building & Growing a Tribe * Becoming a Speaker * Adding Value to Event Organisers * Messenger email

Show Sponsors:- Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

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Paul Lancaster is an award-winning Inbound Marketing, Social Media & Business Development expert based in Newcastle upon Tyne in the North East of England. After helping other people start and grow their own business whilst working for Sage, Tech North (part of Tech City UK), Shell LiveWIRE, Project North East and Generator (plus a brief spell in the music industry as a house music DJ, producer and promoter), Paul finally started his own business, Plan Digital UK in April 2016. He’s also the Founder & Event Producer of the 5-day 'Newcastle Startup Week' festival in May & the 1-day 'Newcastle Scaleup Summit' in November.

Ian and Paul discuss:

  • Being a super connector
  • Tech North
  • Northern Powerhouse
  • Newcastle Startup Week
  • Newcastle Scaleup Summit

Learn more about Newcastle Startup Week + Newcastle Scaleup Summit at http://newcastlestartupweek.com

Enter promo code ZENITH at http://newcastlescaleupsummit.eventbrite.com to get a Ā£20 discount on tickets for ā€˜Newcastle Scaleup Summit’ on 23rd November.

Episode Sponsor

Exclusive Business specialise in delivering effective, curated business networking opportunities. Led by Linda Hitman, the Exclusive Business team have all had experience across a variety of business sectors and understand the challenge of making quality connections outside your own network.
https://www.exclusivebusiness.net/

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Shawn Anderson is a 6-time motivational author, an inspiring keynote speaker, and a results-producing people builder. His "go the extra mile" philosophy and ability to produce winning results have been praised by leaders and media outlets around the world. When it comes to living the life he loves, this #1 best-selling "Motivation" author walks the talk.

He has built a million dollar company, pedaled a bike 4,000 miles across the U.S. (twice) and created adventures in 40+ countries including having walked across Spain, Portugal, England, Ireland, and 750 miles around Shikoku, Japan. A lifetime entrepreneur, Shawn is the creator of "Extra Mile Day" (declared by 560 cities on 11/1/16)....a day recognizing the power we each have to create positive change in our lives when we "go the extra mile." Shawn has inspired thousands of people around the world, and is passionate about sharing a simple message: "If you want to live a life you love...never stop never stop going the extra mile."

Check out www.ShawnAnderson.com

Ian and Shawn discuss: * You need time to sharpen your own axe * Travelling cross country * Cease the day, life isn’t for ever * What is it that you want in life? * Needing content to be able to write a book * Empowering ourselves * Inspiring a million people * The more we see remarkable, the more remarkable our lives become * Go the extra mile * Recording your goals in a journal

Show Sponsors:- Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

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Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns
17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks.
Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in
Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the ā€˜Real Money’ television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.

Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world’s largest professional networking group focussed on MHPs (3,500+ members).

Check out parkstreetpartners.com
mobilehomeparkinvestors.com

Ian and Jefferson discuss: * Mobile Home Park Investment * Mobile Home Park Management * Managing properties nationwide using the latest technology * Mobile home manufacturer Warren Buffett

Show Sponsors:- Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

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Transcript Hello, no guest interview this week so I’m going to have a quick chat around email unsubscribers.
I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don’t get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional.
But this is something to be celebrated.
Every marketing email you send you must give the person the ability to opt out of (or ā€˜unsubscribe from’) further emails.
So lets look at the reasons people unsubscribe:-
• People may be cleaning their in box but still following via you tube, your blog or social channels.
• employee turnover
• recipients could have forgotten about you
• recipients could have gotten tired receiving your messages
• might have had a change in direction

SO if you are receiving a high level of unsubscribes you can try a few techniques and validations
• Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don’t want to lose touch with them
• Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late.
• Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don’t abuse that.

Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also.
Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy.

Your services and products can be relevant but they just want something for free. That’s fair enough, but if they don’t understand you aren’t there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen.
Actually don’t let it go, celebrate the unsubscribes.

• It can save you money if you have a big enough list to pay for each email sent.
• It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don’t open your emails. your open and click-through rates also go up … which is always a good thing!

What you are left with is a really quality list of customers and prospects.
You can now provide this target audience with quality emails, if they aren’t your target audience or ideal customer avatar then great, let them self select their backsides off your list.
Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints.
unsubscribes are better than a spam report.

Try not to wind people up with additional emails once they have subscribes such as :-
ā€œrequestā€ for an unsubscribe has been received and will be processed.
Or another email telling them they have been unsubscribed
The only metric that really matters is that your list should be growing over time.
even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your’re on the right path.

So the next time you have an unsubscriber, remember it will save you time, money and energy
smile, enter your email platform and erase their ass.

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Ian and Irene discuss: * Launching a business at the end of your career * The rise of the silver economy which contributes $11.9 billion to Australian GDP * The traits of a Seniorpreneuer * Where to target on Social Media * Buying Personas * Laptop Lifestyle (etirement)

Our Company CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden.
CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room.

Our Story – Ian & Irene Ian’s mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old.

His mum had a history of falls and we thought we would get her one of those medical alert necklaces, so that if she fell, when no one was around she would not be at risk of lying on the floor for days.
We were young, busy with our own lives and young family and lived 1000 miles away. We had the best of intentions but realistically we were never going to make the effort to call her every day, even though we knew we should.
This, however, was not the only issue we had… we didn’t realize at the time, that she didn’t always wear it that it was on her bedside table, or in kitchen instead of around her neck!!!
One day she had a mini stroke in the bathroom, and did fall and even though she was not wearing the necklace, she would not have been able to push the button as she was ā€œparalysed.ā€
She was there for about 40 hours before she was found.
How bad did we feel???
How good would it have been if CareCallingNow had been around then!!!
It was after that we realised she could no longer stay in her own home safely anymore. It broke our hearts when the day came that she left her home of close to 30 years.
Ian said he felt like we were sending her to jail… you couldn’t even say ā€œwithout the barsā€ as her windows did actually have bars on them.
The only difference was she was free to come and go and people ā€œcaredā€ about her.
What choice did we have???
She couldn’t really live with us!!!
We didn’t know ā€œhow to take care of herā€ even if she had wanted to come.
Every so often you hear of those horror stories of people being found dead, in their home, years after they died because no one noticed.
Of course, these are extremes and I am in no way suggesting that your relationship with your Mom is such that something like this would happen.
However in talking to other people whose elderly loved one has died at home alone, after a fall or accident, 4 DAYS is not uncommon for them to wait…these falls do not all end in death but hospitalisation for severe dehydration is the very least that you can expect.

Check out CareCallingNow

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Linda shares two bonus stories with us, including when she knocked back Mick Jagger at a party!

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Linda Smith is one of the few women who has reached the summit of the legal profession, litigating on behalf of clients like Exxon and IBM in some of the biggest cases ever tried. She has often tangled with outsized male egos, from Michael Dell to Mick Jagger, without ever breaking stride. Her experience over the past 40 years landed her with the prodigious title of ā€œThe Meanest Woman Alive.ā€

Today, Linda is on a mission to empower ambitious women in all fields to use their talent, smarts, and femininity to reach their own pinnacles of success. Whether it's defeating gender stereotypes, conquering self-sabotaging behaviors, handling difficult men, or seizing and holding on to leadership positions, Linda has done it all and come out on top by embodying the best traits of women—while beating the men at their own game. Let her show you how.

ABOUT LINDA SMITH
For nearly 40 years, Linda Smith has represented the world’s biggest companies in their most complex litigation issuesā€”ā€œbet-the-companyā€ cases where everything is at stake. On behalf of AMD, she led a team of 200+ lawyers to beat Intel in a multibillion-dollar antitrust case. She successfully defended Exxon in another multibillion-dollar trial that falsely questioned and sought damages for the oil giant’s cleanup efforts in Alaska. In industries ranging from accounting to show business, she’s taken on the toughest challenges and emerged victorious. She has also given back by handling pro bono cases all the way up to the Supreme Court, most recently when she represented immigrant mothers of U.S. citizen children facing deportation and the breakup of their families.

While she can definitely be the ā€œmeanestā€ to opposing lawyers who try to pull a fast one, Smith is also a lovely person with a deep commitment to collaboration and decades of success as a devoted mentor to professional women. Smith's experience makes her an expert on topics of vital interest to your listeners—shattering glass ceilings, dealing with difficult men, finding career success in a man's world, and more.

Ian and Linda discuss; - Linda believes with talent, ability and bad-assery, women can overcome the structural impediments and rise to the top of any chosen profession
Linda talks about confidence over competence being the key to career success and the need to embrace the feminine power of a woman.
Linda gives her views on emotional intelligence and outlines her own leadership skills that serve her well in the workplace.

Linda shares two bonus stories with us in another episode, including when she knocked back Mick Jagger.

Check out TheMeanestWomanAlive.com

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Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness.

Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th.

Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.

Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer ArchitectureĀ® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand ResponseĀ®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide.

Dustin explains to us in detail about the five steps of a great presentation; - 1. Introduction 2. Story 3. Offer 4. Body 5. Close

Check out http://nobspresentations.com

http://amplifyexperience.com

http://speakingempire.com

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Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders.

Ian & Luke discuss:- * Reasons why companies fail * Idea validation * Testing/Engaging with the market * When to kill a project * Validation/experiment cards * Buying personas * Company culture * Pivot or persevere

Check out Luke's blog launchtomorrow.com Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card

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After meteoric success in academia, Danusia quickly became an Economic and Social Research Council Fellow and rose to a senior level as an Organizational Behaviour and Development expert. As an international career academic, she became a leadership model theoretician publishing countless articles in top refereed business journals.

After leaving the world of academia as a tenured academic, her strong sense of purpose propelled her into becoming the reigning authority on C-level execs and Boards. Through her C-suite consulting Danusia influences the way Boards strategise, redirects company vision, reignites C-suiters influence and re-aligns their leadership prowess. Her clients include Microsoft, Mars, Sainsbury's, ICBC Standard Bank, Ministry of Defence, Coca-Cola, Deloitte, Isle of Man Government, The Home Office, as well as various industry associations.

She has chaired an Oxford Union debate with Germaine Greer and Helena Morrissey on 'Can you Have it All?' and is a regular contributor on future C-level business changes/trends, cultivating women's leadership and the age old debate about women's careers and family. As well as being an authority on all things ā€œC-suiteā€ she is also mother of ten including 'her last baby', triplets of four years old.

Three decades of experience as an ambitious mother in male dominated industries compelled her to create the online platform Unstoppable Mothers (launching August 2017). Unstoppable Mothers is a social change movement for ambitious and accomplished women navigating their journey of career success and happy children. Her forthcoming book, UNSTOPPABLE (2018) equips working mothers with skills and strategies of Unstoppability to counter the impacts of, what Danusia calls, the MotherStopper culture.

Ian & Danusia discuss:- * Pioneering academic research on sex shop cultures * Working as a c-suite consultant * Being a mother of ten and carving a career * The www.unstoppablemothers.com project - launching August 11th 2017

Check out http://www.danusiamalinaderben.com Show Sponsor

Presentation Genius! Industry Angel listeners – the revolution is here. I’ve teamed up with Ian to offer places at the only public UK course I’ll be giving this year – and it’s in Durham.

For three hours+ on the morning of Friday 15th of September you’ll get the absolute best advice on making presentations there is. And what’s more you can get 13% off the tickets, just because you listen to Industry Angel.

Go to PresentatonGenius.Info/Durhamand see if you like what you see. When you’re ready to buy, use the code A13I (the letters forAlpha and Indigo around the number 13) as the coupon code. Then just turn up!
Simon Raybould from Episode 45

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Ad Hoc Academic is a skills matching website designed to match people looking for temporary academic positions with those wishing to hire them within the academic world.

In this episode Jody shares her software start-up journey.

Ian & Jody discuss:- * Running with your idea * Asking your network for help * Self funding * Applying for funding * Creating an MVP * Seeking Investment

Check outĀ www.adhocacademic.co.uk Show Sponsors:- Far North - Sales, Marketing, Technology

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www.far-north.co.uk

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Marshall Sylver is a respected business consultant sought by Fortune 500 companies and also the creator of the number one personal development program worldwide. Today, Sylver is recognized as the #1 leading expert in subconscious reprogramming & the master of persuasion and influence. He is also a world-class hypnotist who has performed on every major stage in Las Vegas, and is well-known within that community for his talent.
He has been featured in Forbes, Entrepreneur, Huffington Post, Influencers Radio, Howard Stern, David Letterman, and countless other reputable and well-known media outlets.

Ian & Marshall discuss:- * Programming Personal Confidence Levels * Coaching Clients * Irresistible Influence * Reframing Sales Objections

Check out www.sylver.com Show Sponsors:- Far North - Sales, Marketing, Technology

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Simon was Founder of The Shackleton Design & Manufacturing Company, the menswear, lifestyle and experience brand: producing made-in-Britain products inspired by the Antarctic explorer Ernest Shackleton. Having built the Shackleton brand Simon left it under new management in September 2016.

Simon was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine.

He is a member of the Advisory Boards of Make It British and Made In Britain, a Fellow of the RSA, and a Business Fellow of University of East Anglia.

In 2013 Simon opened Britain's first banjo factory in more than 60 years, and launched The Shackleton Banjo – swiftly followed by Shackleton brand beers, clothing, footwear and accessories.

The Shackleton's launch campaign on the Kickstarter platform was one of the top 2% most successful of worldwide Kickstarter projects since the platform was launched.

Simon was formerly one of the UK’s best known independent brand strategy advisers, and has worked with high profile clients including: Harris Tweed Authority, British Airways, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.

Simon is author of three branding, marketing and personal-development books.

His first book 'Build A Brand In 30 Days'​ (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable"​ by Director magazine.

His second, 'What You Need To Need To Know About Marketing'​ (Capstone) is the essential guide to marketing for non-marketers.

His third book, 'Brand New You'​ (Hay House) was a Daily Mail and Mail on Sunday 'Book of The Week'​.

Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences.

He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.

Ian & Simon discuss:- * Brand Journeys * The Four Pillars + Authentic + Distinctive + Compelling emotional story + Pursuing excellence * Kickstarter campaigns

Check out http://simonmiddleton.com/

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Money & Business Growth Expert, Robyn Crane is known for hosting the TV show,The Financial G-Spot, Radio Show, Let’s Talk Money and is a 4-Time #1 Best Selling Author.
In her brand new book, Make More Money, Help More People, Robyn shares empowering stories of women entrepreneurs in her FEMM Mentorshipā„¢ who have doubled or tripled their income. She also reveals the unknown success strategies that helped her go from making $500 a year to $500,000 a year in her coaching business—in just 2 years!
Her blueprint for financial and relationship success has been featured on ABC, The Motley Fool, and Fox Business News.

She’s an engaging and in-demand speaker who is regularly invited to speak at companies, women’s conferences, chambers of commerce, entrepreneurial groups and organizations around the country.

Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorshipā„¢ program (Female Empowered Money Makers), Robyn helps these women attract qualified leads, close high paying clients and optimize their time, so they can create their ideal business and ideal life.

Ian and Robyn Discuss:- * The 5 Money Types * Being skint and being resourceful * Marketing methods from Robyn’s book Make More Money, Help More People

Check out Robyncrane.com/freebook

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Ian Farrar answers questions from last week's show about Influencer Marketing and promotes Employee Advocacy.

Ian discusses: -

  • Influencer Marketing return
  • Customer Influencing
  • Employee Advocacy
  • Humanising the business

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Connor Gillivan is a 27 year old serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. While scaling, he and his co-founders started outsourcing operations and became experts at hiring online.

In 2015, Connor co-founded and became the CMO of FreeeUp, an online hiring marketplace specialized for the eCommerce and digital marketing industries. He and his co-founder wanted a better way to hire reliable remote workers without having to spend hours upfront recruiting and interviewing. Today, FreeeUp serves over 2,000 online businesses and is rapidly becoming a favorite destination to hire online.Ā 

Connor is a best selling author with his book titled Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. The book shares secrets that he and his business partner have developed over the 7 years of working together and outlines how entrepreneurs can scale their business to over $1 million.Ā 

Finally, Connor owns his own blog, ConnorGillivan.com, where he writes about starting eCommerce businesses, growing as an entrepreneur, and navigating the startup world.Ā 

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Like you, Geoff Ramm, the creator of Celebrity Service and OMG Marketing, knows the only way you can attract more customers is to create jaw-dropping marketing. Not only that but great customer service leads to lucrative, repeat business.

So how do you create highly successful marketing ideas? And how can you design a customer experience that has you talked about for decades to come?

Geoff knows the Jedi Mind Trick to make you craved by your customers, envied by your competitors and raved about in your industry.

In his interactive keynotes, your team will not only discover out-of-this-world ideas, they will come up with them and be excited to implement them too. Companies across six continents have outperformed their competitors by using Geoff's unique insights on customer service and marketing.

Geoff’s on-stage presence will have you on the edge of your creative seats.

Sandancers Ian Farrar and Geoff Ramm Discuss:- * Career pivoting * Brands that rock * Large companies ARE able to change * How to stand out from the crowd * Visit companies & learn from one another

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Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast
Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.
In 2016, Brian keynoted in 10 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s these elements are the foundation of his first book A Millennial Mindset due out Spring 2017.

Ian Farrar and Brian Fanzo Discuss:- * Millennial mindset * Live Video * Sharing your online life * Don’t be a dick * Be authentic * Collaboration * ROI of social

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Steve Shoulder is a business transformation expert with consistent international success in manufacturing, technology and service businesses. He has transformed dozens of underachieving companies by rebuilding their strategy, restructuring operations, increasing sales, raising output and productivity, reducing waste, improving product and process quality and positively impacting bottom line profitability. He is a subject matter expert in Lean Manufacturing methodologies and a consummate team builder at all levels in a business. His success is driven by leadership, growth and return on investment. He is able to galvanise and
energise management teams and get them all facing the right way in pursuit of clearly articulated and agreed targets. He has grown businesses by up to 770% in one year using creative means to improve top line and bottom line growth.

Ian and Steve Discuss:- * Steve's superhero-ness * Consultant vs interim manager * The P-R-O-F-I-T-S system * Live seminar on the 20th may * Competition to win the book

Steve can be found at 90daystoprofit

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Hi, I'm Nick Mann, a Graphic/Web Designer.

But when you get right down to it, I'm much more — I'm a marketer, a motivator, a blogger, and an amateur astronomer.

I'm also a big believer in the power of branding.

Branding is what makes us believe in products and services. When we see it, we recognize what impact it has in our lives because we buy on a desire to make life easier.

And so I create visual experiences to create that reaction. I create brands for business owners, non-profits, and dreamers, seeking how to communicate their service & products in memorable, engaging, and high personality ways, so that they will attract the right audiences and move them toward their goals.

Ian and Nick Discuss:- * How to uncover your passion * Affirmations * Barter your services * Using a journal/diary for reflection * E-commerce, facebook/pinterest ads * Amazon Merch * Gig economy

Nick can be found at tyypoprints.com

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Hi, I’m Lawrence Mitchell: I’m a health enthusiast, health and business coach, author, Chief Customer & Marketing Officer, investor, and I founded Raw Energy back in 2013 as a platform to help people take back control of their health, feel and look great, and think more clearly.
Having worked in fast moving and forever changing corporate environments for over 20 years, I learnt early that in order to survive and thrive, I had to focus resources on maintaining my health and building my resilience.

To be honest, my interest for healthy living didn’t start until my early 20s. At 19 years of age, I was overweight, lethargic and confused. I was anxious and full of self doubt. What I had, though, was a supportive family, good friends and a drive and determination to look better, feel better and think more clearly at some point in the future. So I lived my life in the now: eating fast foods, drinking alcohol, going to bed late and smoking a lot. I ignored the pains in my chest and kept thinking, someday I’ll change.

Someday came one day in May when I was 24 years of age. I can’t quite explain what happened, but that day sitting on the beach in Western Ireland, gave me a premonition of my future self. It wasn’t a pretty vision and scared me enough to motivate me to start to make some significant changes to my lifestyle habits which changed the whole path of my life. I focused my attention on studying the pros and cons of the many different nutritional theories out there from high carbs to low carbs, raw food to paleo and everything in between, devoting hours and hours of time to answer the simple question: what is the best diet for health and longevity?

As I learnt, my confidence grew, my grocery shopping became easier and I got great results: sustained weight loss, better sleep, higher resilience, increased energy.

Over the last few years, my focus has evolved from supporting my physical wellbeing only, to building my mental and emotional resilience, a key skill required as a leader in a forever changing, people-intense corporate environment where I moved from one transition to another, and found myself in the middle of countless perfect storms.

In 2012, I trained as a health coach to help others create their own lifestyle systems, and in 2014, recognised the need to coach my whole organisation to health. This resulted in the award-winning RBI Living Well programme, a corporate wellbeing programme that supported 3,000 employees through education, data and community initiatives.

At Raw Energy, everything we do is underpinned by our philosophy and set of values. We believe that anyone can transform their health, their wellbeing and their whole lives by making some simple changes to their lifestyle and putting in proper mechanisms and tools to help them succeed.

Ian and Lawrence Discuss:- * Company habits * Wellbeing tool kit * Walk & Talk meetings * Food is the foundation * Corporate wellbeing programme * Fulfillment & Resilience * Success without Stress * Healthy Habits * Data blood results

Lawrence can be found at getrawenergy.co

Link to the Healthy Habits newsletter Healthy Habits newsletter

Book - Success without Stress: How to prevent burnout and build resilience for optimal health and wellbeing:

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Nicholas Klisht is a Millennial and a seasoned leader who has held Sr. Management and VP level roles at two of North America’s leading financial institutions. Nicholas has studied under Seth Godin’s altMBA program and is now a Director at ConvertiCulture, where helping businesses create work environments that support everyone is the goal. ConvertiCulture improves company culture through consulting, training and workshops. ConvertiCulture has recently launched ConvertiHire, the training course that helps businesses win the recruit-to-retain revolution. ConvertiHire is the A to Z blue print for hiring in the connected economy. Nicholas’s blogs on company culture and customer experience has been featured on twenty two different business sites.

Ian and Nick Discuss:- * Company habits * Leadership * Communication * Office leisure facilities * Start with WHY * Technology in the workplace * Hiring staff

Nick can be found at converticulture.com

Company Culture Resources (Downloads) http://converticulture.com/resources

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I'm a speaker and trainer. As a speaker, I specialise in resilience, emotional robustness, public speaking and presenting.

As a trainer, I'm the director of the training company Aware Plus and I have a particular speciality as a trainer and coach helping anyone who wants to make better use of their voice or who wants (needs?) to make better presentations. Basically, it all boils down to 'impact'.

... and you can find more stuff about the in-house presentation training we do and the public presentation training too! ... all you have to do is ask! šŸ™‚

An old review of one of my courses finished with "It changed my life." Frankly I'm not sure I'm that good (I'm not sure ANYONE's that good! šŸ™‚ ) but it was in The Times, so who am I to argue? A more recent one simply told their HR department they'd made a mistake to only employ me for one course: "... the best trainer I've ever encountered".

I'm passionate about what I do and I do it well. Sometimes I'm even modest about it! šŸ™‚ I'm always happy to talk things over and - if I can - give some freebie advice by phone or email.

Ian and Simon Discuss:-

  • PowerPoint Presentations
  • Your Image/Personal Brand
  • Preparation
  • Nervousness
  • Speaking Myths
  • Top Tips

Simon can be found at www.awareplus.co.uk

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Ian and Elaine Discuss:-

  • Leaving a Full Time Role
  • App Development in the early days of the store
  • Amazon Merch process
  • Fulfilment by Amazon (FBA)

Request your Amazon Merch invite here.

Show Sponsors:- Risk Management Consultancy Athena Risk provide risk assessment services that include analysis & assessment, planning and training to all sectors of the world’s industries in order to reduce an organisation’s potential for loss.
athenarisk.com

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Geoff gives his open and honest answers to fans questions through a Q & A session.

Including:-

  • The SSFC Masterplan
  • The Managers
  • The crowd figures
  • The future of Mariners Park
  • The fans
  • BusinessĀ sponsorship

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Ian chats with Executive Chairman of Energy Consultancy Utilitywise and Chairman at South Shields Football Club Geoff Thompson.

Geoff gives us a frank and honest view of a the business journey.

Ian and Geoff Discuss:-

  • Founding Utilitywise
  • Start ups
  • Getting the proof of concept and business model working
  • Scaling up
  • Innovation
  • Investing in South Shields Football Club
  • SSFC history & structure

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Develop a new website?

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A self-described geek who can recite entire episodes of ā€œSouth Parkā€ by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment ā€œYou get us, Rachel. You just get us.ā€

Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

Ian and Rachel Discuss:-

  • Super Bowl 2017
  • Exhibition Tips
  • The big three – email, social media, blogging
  • Pausing your marketing
  • Outsourcing your marketing
  • Live Video
  • Social Platforms

RachelĀ can be found at resonancecontent.com

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Nick Snapp is an entrepreneur who uses project management and continuous improvement methodology in coaching overwhelmed entrepreneurs to remove bottlenecks, save time and increase profitability. He is obsessed about helping entrepreneurs uncover their "game-changer,ā€ the one activity that will deliver the greatest return on invested time both at work and at home.

Nick earned a Masters in Mechanical Engineering from Union College and MBA from the University of Florida. He obtained Lean/Six Sigma and Project Management Professional certifications, and worked 14 years in the nuclear and phosphate industries, where he led teams as a capital project manager, responsible for multi-million-dollar projects. Nick leverages his leadership and technical background to provide a unique coaching experience for his clients. He is best known as the atypical-engineer host of The Make it Snappy Productivity Show podcast, and all things ā€œsnappy," for that matter.

Ian and Nick discuss:- * Leaving the corporate world and paying the bills * Pivoting and the need to be flexible * Being open to change * Validating your business * Productivity gamification * Hacking corporate * Remote working * Watercooler people * .....and Ian was definitely not wearing knickers

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Thought Strategist ... what an ideal way to describe Alison Donaghey who also serves as a successful business owner, author and speaker. Alison specializes in challenging people to think about what they think about and to Think Opposite at least once a day. She can share countless examples of how encouraging others to question their status quo often leads to improvements not only in their world but the world.

Her greatest success story for "think opposite" is her own. Alison formed her own woman-owned painting business despite being a male dominated industry. Thinking strategically from the very beginning has proven to be the most critical part of her business which has served the British Columbia Area for the past seventeen years.

"I have a concept to Think Opposite. To start to explore the other side of your belief or thought. In doing so a person can become more conscious of their thinking and more comprehensive in their position. It is my intention to ask people to at least once a day in any situation to stop, breathe and think opposite.

I have just published a book that hit international best seller in cognitive psyc and decision making in business. It is called Change Your Business, Change the World: The Domino Effect of Your thinking. I write about how, once you get your business in alignment, you can use it to change the world.

I also have a radio show called Natural Born Speakers and have been invited to speak for the Women Economic Forum in Santa Barbara, The Hague, London and New Delhi. I speak to women business networking groups about how we think."

Alison can be found here dominothinking.com Show Sponsors:- Pittstop Business Supplies Ltd are a long established, highly successful North East based office products supplier operating in the business-to-business and business-to-consumer sector, with our own on-line store, offices, warehouse and transport fleet all based in the beautiful coastal town of Seaham, County Durham. We supply Businesses and home office customers with a wide range of stationery products from pens and paper to contemporary office furniture and design.

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Rasmus Ankersen is a bestselling author, entrepreneur, speaker on performance development and a trusted advisor to businesses and athletes around the world.
In 2012 Rasmus published The Gold Mine Effect, in which he explores how some countries and cities develop a disproportionate amount of top talent.
In 2016 Rasmus published Hunger in Paradise: a book about how successful organisations can remain successful by eliminating complacency. Rasmus is also the chairman of FC Midtjylland, his childhood football club in Denmark, and a director of the English club Brentford FC. Both are known as some of the world’s most innovative football clubs, especially recognised for their use of big data to drive decision-making.

Over the past few years, Rasmus has been hired to share his research on high performance cultures by global brands like LEGO, Google, Boston Consulting Group, IKEA, Google, Facebook, Hitachi, Roche, Ernst & Young and many more.

Rasmus can be found at rasmusankersen.com

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Ian discusses the results of 2016 and the podcast plans for the future.
We hear motivational messages and well wishes from past guests

  • Ted Rubin
  • Adele McLay
  • Nicki Morries
  • Michael Mirachi
  • Sharon McArthur

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Episode 036 - John Lagoudakis Results Based Internet Marketing John Lagoudakis is all about helping entrepreneurs and business owners to get their business online, get more traffic and make more sales.

John started his first online business in 2007 and since then has built several businesses online. He’s been awarded a Top 100 Clickbank Affiliate and has been featured on CNN Money, Forbes, Fortune, Inc., Newsweek and the Today Show.

Ian and John discuss :-

  • Affiliate Marketing
  • Google Adwords CPA
  • ClickBank
  • Email Marketing
  • Landing/Squeeze Pages
  • Amazon FBA
  • Webinars
  • Client life value

Find John atĀ johnlagoudakis.com

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What do you do with a lucrative career in a fantastic company with awesome people and a great future ahead, plus 4 degrees including a Masters in Health Admin and an MBA, a university faculty position, and 18+ years in corporate management...you FIRE YOURSELF and IGNITE YOUR PASSION! I am Nicki Morris and this is what I did in 2013 and launched 2 businesses (under 3 brands). I am a dynamic business consultant and certified coach with a passion for helping awesome people gain the knowledge and confidence they need to start and grow their own profitable business. My laser focused approach helps my clients work towards their ultimate goal of providing excellent services to ideal clients, achieving optimal profitability and enjoying the lifestyle benefits that come with successful business ownership.

Ian and Nicki Discuss:- * Planning to Launch * Business Structure * Competitor Analysis * Business Modelling * Imposter Syndrome * Expecting Failure * Personality Types * Know, Like and Trust Factor * Vacation and Work Backlog

Nicki can be found at www.nickimorris.com
Promo code for 50% of a 30 minute Business Idea or Strategy Consultation with Nicki is IYPNOW50

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Scott Gombar is a Digital Marketing Agency.
As an expert in Social Media, Digital Ads and SEO Scott found himself always helping business owners become more competitive on the internet. Scott uses the internet & social media to market businesses, entrepreneurs, authors, artists and anyone trying to grow their brand or bottom line. He uses a combination of Organic and Paid search, Social Media, Email and Local Search to deliver your message but also firmly believes in the face to face networking that helps build trust and loyalty.
Scott Gombar is a Google Certified Partner with AdWords and Analytics

Ian Farrar and Scott Gombar Discuss:-

  • Content is king
  • Domain structure
  • Metatags, keywords, alt text
  • SEO retainers
  • Search engine algorithms
  • Web redirects

Scott can be found at scottgombar.com

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Episode 033 - Matthew Turner The Successful Mistake Can you imagine what your life would be like if you could transform each mistake you make into a giant success?

Consider what this would do for your bank account, family life, and business?

This isn’t fantasy. This is what the world’s most successful people do each day, but they don’t have a superpower that you’ll never have. What they do is quite simple, although it may go against what you’ve been taught your entire life.

Well, my friend Matthew Turner knows all about this because he’s spent the last four years interviewing 163 of the world’s most successful people about how they transform failure into success. He’s uncovered a seven stage process everyone goes through after they make a mistake, although more importantly… what the best do differently to the rest.

He shares all these secrets and more in his latest book (The Successful Mistake), and I have a free copy to offer you. But before we get to that, I’d like to introduce you to Matthew and why he decided to write The Successful Mistake in the first place.

Four years ago, he left his job to fulfil his dream of working for himself, and like most new entrepreneurs he made a lot of mistakes. He failed. He took one step forward followed by two steps back. Fed up, he set out on a journey to interview every successful business owner he could find to learn how they overcome mistakes, failure, and adversity.

After interviewing 163 of the world’s finest minds -- including the likes of Chris Brogan, Pam Slim, Neil Patel & Dan Miller -- he wrote The Successful Mistake because it was a book he needed to read. It’s a book most people need to read, and I wish I could have read it when I first started my business!

This is why I’m excited to introduce you to him today, because he’s giving you the chance to grab a Free Paperback Copy of The Book, and I think you would be crazy to not take him up on this offer. He’s poured four years of interviews and research into this book, so if you want to:

Discover What The Seven Stages Are...
Transform Even Your Biggest Failures Into HUGE Success Stories...
Learn From 163 of The World’s Most Inspiring Minds…

Then I encourage you to grab your free paperback copy of The Successful Mistake:

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Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience.
Working within the ā€˜shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years.
With 20+ years experience in the nightlife consultant area and extensive development and production experience with national television and feature film projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past 24 months. Winner of the Niagara Music Awards Promoter of the Year (2012).
Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.

Ian Farrar and Louie La Vella Discuss:- * Nightclub marketing, then & now * Festival/Gig promotion * Lady Gaga * Richard Branson * Backstreet Boys

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Episode 031 -AdĆØle McLay
Stand Out. Get Noticed. Grow Your Business.

Chartered Accountant, Business Adviser/Coach, Entrepreneur/Investor
AdĆØle McLay has been a successful business consultant/adviser and coach to businesses – big and small – for over 25 years. She’s also a qualified as a Chartered Accountant - Fellow of the Institute of Chartered Accountants, Australia and New Zealand.

AdĆØle is also a successful entrepreneur, owning several multi-million businesses and she’s an investor in other people’s businesses.

Inspirator, Agitator, Motivatorā„¢
AdĆØle’s relentless in guiding her clients towards achieving the success they are seeking in their businesses and, equally importantly, in their lifes.

She’s known as an ā€˜Inspirator, Agitator, Motivator™’ to her clients; inspiring them with her knowledge and expertise; agitating them (with a loving heart) to quickly adopt changes in their business to create more profitable success; motivating them to achieve all that they are seeking by holding themselves and their teams accountable to delivering the results they desire.

Acclaimed Author and Speaker
AdĆØle’s written two business books: BIG Profits – 12 Strategies to Substantially Grow YOUR Business Profits and Branded You – How To Stand Out in Business and Achieve Greater Profitability and Success.

AdĆØle is an experienced and engaging keynote and motivational l speaker.

A New Zealander Living in London
Originally from New Zealand, AdĆØle has lived in London since 2006. She’s married to David and they have a daughter, Gemma and her stepson, Alex.

AdĆØle’s personal interests are many and varied, including keeping fit, strong and healthy; ballroom and Latin American dancing, the arts in all forms; international travel; reading; playing Bridge (card game).. baking and cooking.... and much more....

Ian Farrar and AdĆØle McLay Discuss:-

The Personal Brand Star Systemā„¢ which involves the 7 +1 Ps of Personal Branding. They are:

  • Passion
  • Positioning
  • Personalisation
  • Platforms
  • Products
  • Partnerships
  • Profit,
    • Performance.

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Episode 030 - Antonio GarcĆ­a Martinez Chaos Monkeys: Inside the Silicon Valley Money Machine Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ā€œchaos monkeyā€ to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio GarcĆ­a MartĆ­nez.

After stints on Wall Street and as CEO of his own startup, GarcĆ­a MartĆ­nez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ā€œZuckā€ Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, GarcĆ­a MartĆ­nez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.

Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital ā€œprivacy,ā€ GarcĆ­a MartĆ­nez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Ian Farrar and Antonio GarcĆ­a Martinez Discuss:- * Life as a Facebook employee * Tech disruption * Silicon Valley culture * Wall Street lifestyle

Find Antonio GarcĆ­a Martinez Here :- http://www.antoniogarciamartinez.com/ Show Sponsors:-

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Episode 029 - Ash Dykes - World Record Holding Adventurer

British Adventurer, Extreme Athlete, 2X World First Record Holder, Speaker, Muay Thai Fighter, Master Scuba Diver.
(FHM:- ā€œOne Of The Worlds Most Fearless Outdoors Menā€).
(Wales Online:- ā€œ7th coolest person in Walesā€).

Ash has been invited to 10 Downing Street on two occasions after his feats, was shown social support by Bear Grylls, Sir Ranulph Fiennes, Duncan Bannatyne and won the 2015 UK Adventurer of the Year Award and the 2016 Welsh Adventurer of the Year Award.
He was featured on The Times, Forbes, The Guardian, Mail Online, BBC World News, ITV, Arise TV, Discovery Channel, Channel 5 etc.

Ash Dykes is a 2x world record holder for becoming the first person to complete a solo & unsupported trek across Mongolia, and becoming the first person to traverse the entire length of Madagascar via its eight highest Mountains.

Ash has been nominated for the National Adventurer of the Year Award & is a Motivational Speaker.

Sir Ranulph Fiennes described it as being ā€œan example of great determinationā€.

Ian Farrar and Ash Dykes Discuss:- * Initial adventures * Walking across Mongolia solo & unsupported * Traversing Madagascar * Facing Loneliness * Contracting Malaria * KIckstarter campaign to launch the Mongolia documentary

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Episode 028 - Ted Rubin - Social Marketing Strategist

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015.

Ian Farrar and Ted Rubin Discuss:- * Communities & networks * Approach to social * Customer service & social media use * Employee engagement * Personal branding * Culture * Customer relationships

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Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Ian Farrar and Geoffrey Moore Discuss:- * Crossing the Chasm * Lean Start Up * J and S curve effect * Growing to Scale in B2B2C Markets * When to seek investment * Niching down

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Episode 026 - Jonathan Pfahl
Rockstar Mentoring.

To be successful, surround yourself with success!

I created Rockstar Group in 2007 with a vision. I wanted to give entrepreneurs and business owners the same benefits that I’d received from having a top mentor by their side to guide them through the business world, open doors for them and help them build wealth.

Having been mentored myself, and used it to grow a significant business and income of my own, I knew the power of surrounding yourself with successful people.

I knew that if I could assemble some of the UK’s top entrepreneurs, then I could help hundreds, maybe even thousands of UK business owners to reach their goals.

Fast-forward to today, and Rockstar has now helped start or grow over 8,500 businesses in pretty much every sector you can imagine. We even have our own Hubs in Central London, where we run our mentoring sessions and events, our own App, (link to rbw.com), legal team and investment platform to further fund the ā€œRockstar Businessesā€ within our growing client base.

We have some of the UK’s (and globally) most well known and respected entrepreneurs as our mentors and structure all of our mentoring around achieving tangible financial results for our clients.

Ian and Jonathan Discuss:- * Mentoring * Founding the company * Pivoting the company * Internationalising

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Episode 025 - John Williams
Screw Work Break Free: How to Launch Your Own Money-Making Idea in 30 Days.

Bestselling author, Ideas Lab founder and career coach John Williams believes that the traditional 9-5 job model is outdated and is no longer the safest form of employment, and he has devoted nearly a decade to coaching people, wanting to start their own business, community project or enterprise, in the best way to craft a business from conception to launch, and beyond.
First, using his quick 3-step technique you'll find a killer business idea and then you'll follow John's tried-and-tested 30-programme to launch it as quickly as possible – with minimal risk, expenditure and time. In fact, John encourages you not to spend a penny, or do anything drastic, like quit your job, until you've made traction with your business, because his method is designed to develop first as a side project until you're ready to go bigger – a bit like Mark Zuckerberg developing the first version of Facebook while he was studying for his finals.

Drawing on ground breaking research, approaches and case studies that range from Silicon Valley enterprises to non-profit organisations, including ETSY, Air B'n'B, Facebook and Mashable, in Screw Work Break Free John provides crucial insights into corporate cultures, both good and bad, and offers a blueprint for establishing and launching a successful business.
John's first book Screw Work Let's Play: How to do what you love & get paid for it was a UK bestseller, recommended by the Sunday Times, and now in Screw Work Break Free he offers a radically different approach to business management and entrepreneurial thinking than most business books, as it is designed to help you quickly find a viable business idea and then walks you through the steps to launching it in 30-days.

Ian and John Discuss:- * Micro blocking of time * List of things to launch your business * List of things you don't need to launch * Kiva

John's book:- Screw Work Break Free: How to Launch Your Own Money-Making Idea in 30 Days.

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If you’re looking for a no-nonsense guide for how to improve your selling skills, business acumen, and overall success in life, look no further!

With over thirty years of firsthand sales experience, Michael Mirarchi has compiled his wealth of business knowledge into this easy-to-use, practical guide.

Read these kinds of books before? Found a lot of fluff and vague advice? You won’t find any of that here. Mirarchi uses plain English to lay out the actionable tips and strategies he’s employed in his own life to keep learning, growing, and succeeding.

A respected leader in the industry, Mirarchi tackles everything from how to price your product to the importance of personal conduct. Let his new guide show you how to be your best self—in and out of the office.

Mirarchi believes there’s nothing worse than wasted talent and unpursued dreams. If you suspect you’re accepting mediocrity or stagnating on a plateau, Mirarchi’s guide offers the wisdom you need to pack up and keep climbing—regardless of whether you’re selling toilet paper or Lamborghinis!

Ian and Mike Discuss:- * Early sales career journeys * Public speaking * Selling profitably * Selling with integrity * Mike's new book

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Episode 023 - Danielle Tate
Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company

Danielle's company, MissNowMrs, and her book, Elegant Entrepreneur, have been featured in New York Times, Washington Post, Forbes, and Reuters. Danielle has written for Fast Company, Forbes, Forbes Women, and Huffington Post. She has made guest appearances on FOX Business News, NBC, and Better TV.

Danielle is a sought-after and passionate speaker on the topics of women entrepreneurs, flipping failure into success, the power of ideas, and leaning in to your startup to stand upright for yourself.

Emma and Danielle Discuss:-

  • The start up process of MissnowMrs.com
  • Compay Growth
  • Protecting IP
  • Women In Business
  • Danielle's new book

Danielle's book can be found at:- elegantentrepreneur.co

Amazon

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Emma Kaye is the founder and CEO of Bozza Media, a digital-distribution platform that enables artists across Africa to connect with their fans, with locally relevant content online. Emma was nominated as the first African to sit on the board of the Mobile Entertainment Forum. She was also the first African to be selected as one of the top 50 global women in mobile entertainment.

Emma and Ian Discuss:-

  • African Infrastructure
  • Bozza Platform
  • African Arts Culture
  • Serial Entrepreneurship
  • Raising Capital
  • Buying/Selling a Business

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World Poetry Slam champion Harry Baker published his debut anthology The Sunshine Kid with Burning Eye in December 2014. The subsequent show of the same name was voted best spoken word show of the Edinburgh Fringe Festival 2015.

Full time poet/adventurer Harry has had his work shared on TED.com and viewed millions of times worldwide, as well as translated into 15 languages. This year he took a three-month #Haztralasia tour through Australasia, Dubai, China and Thailand and went back to the Edinburgh Fringe with his friend Chris Read.

Harry Baker kindly performs:- * Paper People * 59, a love story about prime numbers

Harry can be found at http://www.harrybaker.co/

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Hayley Quinn is the UK's leading Dating Expert and has helped 100,000's of men and women find love... or at least a great first date.

A graduate in English and Psychoanalysis from UCL Hayley set up her own company as a reaction to encountering the 'pick up artist' culture and working as a ghost writer for characters from the New York Times bestseller 'The Game'.

An advocate of real life dating skills she's used her websites and her online member's clubs to show people that there's more to life than meeting someone than Tinder.

She's been a featured expert for The Alan Titchmarsh Show, Made in Chelsea, Sunrise on 7 and has had a Channel 4 Cutting Edge documentary based around her explorations into sexuality and relationships. She has also written for Cosmopolitan, the Independent, the Telegraph and regular provides social experiment vlogs to feMail and the Mail online.

Her YouTube channel is also growing rapidly with over a million hits on her social experiment video 'Blonde vs. Brunette'. Hayley uses her channel to tackle a wide range of dating issues with comedy and sensitivity.

A prolific speaker Hayley has given talks on social skills, persuasion and love for everyone from the Soho House Group, to Trinity University, to the SAS and TEDx.

Hayley is a passionate feminist, a champion of the Nice guy, part time yogii and a big believer you don't need to change who you are to find love.

Ian and Hayley Quinn discuss:- * You Tube Vlogging * The challenges of running a business * Love in the workplace * Dating and relationships

Hayley can be found at Women hayleyquinn.com/reallove
Men hayleyquinn.com/hermind

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Stephanie Mulac & Ian Farrar discuss Solopreneurs & Entrepreneurs feeling they need to 'do it all themselves' Don't BURN out!

Author, speaker, and Intuitive Life Coach, Stephanie Mulac has been a facilitator for 1000s of people worldwide in guiding them to manifest the life of their dreams and lead an extraordinary existence!

As a renowned transformational advisor, Stephanie is best known for rapidly identifying and eliminating the destructive patterns and beliefs holding so many deserving individuals hostage – prohibiting them from unlocking their infinite potential. Her guided, intuitive approach assists enlightened individuals to tap their inner strength and leverage it to bring about accelerated and lasting transformation in all areas of their life.

Ian and Stephanie Mulac discuss:-

  • Life on the road, 9 years in her 40ft Luxury RV
  • Planning the investment to launch your business
  • Outsourcing to allow you to do what you're good at
  • Building your marketing list
  • Social Media engagement

Show Sponsors:- Far North - Sales, Marketing, Technology

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Episode 018 - Heather Wilde

Entrepreneurship, Culture, Mentoring

Heather attended the University of Alabama Hunstville for Aerospace Engineering, St. John's College Annapolis for Liberal Arts and Clare College, Cambridge for Medieval British Literature.

Heather has a long-standing interest in Economic and Community Development. With over 15 years of building and growing digital communities with companies such as Spirit Airlines, THQ and Evernote.

Professionally, Heather has programmed microcontrollers for the Navy, worked on NASA projects, been a Flight Attendant, designed and managed online games for some major licenses, ran HR departments for small business and 5000+ employee companies, and designed and managed the support infrastructure at Evernote from its very early days through its milestone of 100 million users.

Heather is currently the CTO of ROCeteer, a company that provides coaching and support services to ecosystems globally. In tandem to this role, Heather enjoys performing as an advisor to startups and coaching their entrepreneurs.

Ian and Heather Wilde discuss:- * Entrepreneurship and the trend with young school leavers to start their own businesses * Solopreneurs and their ability to launch a company without increased resource * Mentoship and its importance to your career * Evernote and the early days

Heather can be found at heathriel.com

Heather's Recommended Reading The Hitch Hiker's Guide to the Galaxy
douglasadams.com

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Pete is an experienced consultant, specialising in new technology, kids entertainment, ethical marketing to kids and education (and where possible screwing all those things together).
Within his role at Dubit, Pete has developed a firm knowledge of young people, their attitudes and behaviour, with a strong focus on media consumption and how it is evolving.
Pete is a regular speaker at research and kids entertainment conferences on topics such as emerging technology, social media, video consumption, entertainment brand strategy and wider children's media habits.

Ian Farrar and Peter Robinson discuss:- * YouTube Kids * Ethical Marketing * Coding for Kids * Gaming Habits

Pete Robinson can be found at www.dubitlimited.com and www.wearvr.com
Pete's recommended reading:
•Paco Underhill
•Malcolm Gladwell
•Google Ventures - The Design Sprint

Show Sponsors:- Newarc Ltd , a designer and manufacturer of inverter welding power sources was established over 40 years ago and has grown its national and international markets by supplying the Oil & Gas, infructructure, shipbuilding and general fabrication sectors with welding power sources. The main areas which we export to include the Middle East ( UAE, Saudi Arabia, Qatar); Far East ( Singapore, Malaysia, Indonesia) and Caspian Region ( Azerbaijan).

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Episode 016 - Lisa Spencer-Arnell

What's LOVE got to do with Leadership

How many magnificent leaders do you know?
Lisa's mission is to see far more of them & to change the energy from fear and surviving to love, compassion & trust. Imagine what it would be like if you loved going to work every day, if your team loved working for you, if your clients loved doing business with you, if your audiences/participants/people loved being connected to/led by you?
Imagine the possibilities and the extra-ordinary results available to you. People leading with more Courage, Compassion & Spirit is what gets Lisa out of bed every day.

Ian and Lisa Spencer-Arnell discuss:- * Multiple Braining – aligning your 3 brains for success – head, heart & gut * What's love got to do with Leadership? (are you leading from fear or love & compassion) Fear kills creativity, motivation, engagement, possibilities, relationships, results, profit & has people be in survival mode. * What's it like to meet you? - you're having an impact all of the time whether you're conscious of it or not. What impact do you intend to have and what is the impact that is felt by others? How closely matched are the two? How does it feel to be around you? Do you know?

Lisa can be found at ccs-coaching.co.uk/

Lisa's Recommended Reading

Making a Difference is at the heart of what we do and here’s an example of how we’re working with young people to grow self-esteem, belief and confidence. Children are our future – tomorrow’s leaders!

www.confidenceforkidsbykids.com

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An Emmy and BAFTA winning Producer and Entrepreneur with over 25 years experience in games and digital media.

Colin entered the games industry in 1990 as Software Manager of SAM Computers, the manufacturer of the last British home computer.

Following that experience he founded a small games company which brought around twenty titles to market, including licences of Lemmings and Prince of Persia.

In 1997 he joined DMA Design as Producer on the multi-billion dollar generating Grand Theft Auto franchise, then helped found and was Studio Manager of Realtime Worlds, where he helped raise over $100m in investment and oversaw development of the 2 million selling, BAFTA-winning game Crackdown, and the online game APB.

Colin was then VP of Business Development at RTW spinout eeGeo, and is now Commissioning Editor for Games at Channel 4 / Head of All 4 Games, and Chairman of VR facial animation specialists Speech Graphics.

Ian and Colin Macdonald discuss:-

  • How to take popular TV shows (such as Gogglebox) into a game format
  • Games such as FIFA with in-game purchases
  • Mobile games and in-app purchases
  • Why VR isn't ready just yet

Colin can be found at all4games.co.uk

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Quick Update for April 2016.

Who was the most popular download in April? Could that episode take the title!?

How is the podcast performing?

Competition Details.

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The Ultimate Triathlon - Climb, Row, Cycle.

On 1st February 2014, James became the first and only person to have rowed across the Atlantic Ocean, successfully summited Mount Everest and cycled 18,000 miles around the world.

Seven years prior to this, he was recovering from a serious motorcycle accident that left him with broken legs as well as a severely broken and dislocated ankle. The prognosis was that he was likely to suffer a permanent walking impairment and would certainly not be able to continue the active physical lifestyle he had enjoyed up to that point.

James has continued pushing boundaries and in 2015 attempted to row 4,000 miles across the Indian Ocean with his Epileptic rowing partner. Their aim was to prove that despite having Epilepsy or a disability there is no barrier to pursuing ones goals. Two hundred and fifty miles offshore James’ rowing partner sustained a head injury resulting in a full-scale ocean rescue that was global news. James found himself clinging to a rope ladder on the side of a 100,000-ton crude oil tanker as he climbed to safety in storm force winds.

James has raised tens of thousands of pounds for his chosen charities as he has climbed, rowed, and cycled his way around the world!

James is also a keen supporter of Scouting and is a Scouting Ambassador.

Ian and James Ketchell discuss:- * Rowing the Atlantic - how to break it down * Climbing Everest - Keeping your head * Cycling around the world, speaking at schools & meeting people en route * Obtaining Sponsorship from Nandos * His new rowing around Britain project #gbrow * The new book 'Ultimate Triathlon'

James can be found at jamesketchell.net

Show Sponsors:- Phil 'The Colonel' Mustard Benefit 2016

Durham and England cricketer Phil will be working tirelessly this year to raise money for his chosen charities: The Children's Heart Unit at the Freeman Hospital in Newcastle, The Chronicle Sunshine Fund, and The PCA Benevolent Fund.

There is a full year of events for you to support/invite guests to, there are dinners, golf days, cricket matches, race days just head over to colonelbenefit2016.com for the diary and join the mailing list.

Help the colonel's charities and have a great time whilst at it!

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Marco has been involved in the Internet sector since 1994 as an Entrepreneur, Digital Activist, Academic Lecturer, Digital Designer, Researcher in Digital Communication, Keynote Speaker and Book Writer.

He lives in London and has founded several successful digital companies, both in B2B and B2C areas, like Megashouts.org, Livepetitions.org and Speakage.co.uk
As a book writer he has authored: ā€œPronto Soccorso Digitaleā€ published by Hoepli; ā€œIl Mondo Digitaleā€ (The Digital World) published by Mondadori; ā€œEscape from Facebookā€ and ā€œImpresa 4.0ā€, published by Pearson / Financial Times. He is a contributor to many magazines, radio and television channels with regard to digital culture topics.

At Brunel University London he is Affiliated Practitioner Researcher at the Centre for Culture Media & Regulation (CCMR).
 He is Contract Professor in Business Digital Communication at University of Pavia. Judge and Mentor for UKTI and one of the main promoters of the digital culture in Italy, he promotes and participates actively in a large number of initiatives.

Ian and Marco Camisani Calzolari discuss:- * Online Activism * e-Petitioning * Social Media * Megashouts.org

Marco can be found at http://camisanicalzolari.com/en/

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Sharon discusses interview techniques, what makes a good/bad leader and workplace culture...all with a Star Wars twist.

Sharon is a passionate coach and experienced leader who delights in unlocking potential in others to become more accountable.

Sharon helps organisations develop their leaders and management processes to ensure they are fit for future growth.

 Often in business people are promoted because they were great in their previous role, rather than being great leaders. Sharon works with you and your people to ensure they have the right tools for you and them.

Ian and Sharon MacArthur discuss:- * Leaving the corporate world * Interview techniques * What makes a good/bad leader * Workplace culture
..........all with a Star Wars twist.

Sharon can be found at www.redhandbag.co.uk

Sharon 's recommended reading:

  • Sheryl Sandberg - Lean In

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Episode 011 - Pip Thomas
The Giving Effect, The Power of Generosity

Pip is an entrepreneur having set up and sold several award-winning businesses in both the technology and the L&D sectors. This follows an extensive career in the corporate world with roles in Sales, Senior Management and HR in the retail and tech sectors.

What unites all of Pip’s business interests is her focus on engendering excellence in others, working with individuals and businesses to empower them with the skills, attitudes and self-awareness required to define and achieve their goals.

Ian and Pip Thomas discuss:- * Leaving the corporate world * The Giving Effect, Power of Generosity * Imposter Syndrome, * Cherie Blair Foundation * Aspire Foundation * The Passion Project

Pip can be found at pipthomas.co.uk & www.edgenlp.co.uk

Pip's recommended reading:

  • The Miracle Morning - Hal Elrod
  • Your Best Year Yet - Jinny Ditzler
  • The Artist’s Way - Julia Cameron

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Quick Update for March 2016.

Who was the most popular download in March?

Which countries get a mention?

What's next?

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Inspirational Speaker, Author & Extreme Empowerment Strategist

Taz shares her journey, leaving behind the corporate pinstripe suit into unleashing her awesome!
For more than a decade, Taz Thornton has served as an advisor and encourager for people the world over. With a proven track record spanning personal development, leadership, business turnaround & corporate coaching, Taz’s brand of extreme empowerment encourages individuals and organisations to break through their fears, smash past limiting beliefs and achieve the seemingly impossible.

Ian and Taz discuss:-

  • Leaving the Corporate World
  • Trusting your inner self
  • Attitude to life
  • Extreme Empowerment - Firewalking, breaking arrows with your throat!
  • Taz's new book, Whispers from the Earth

Show Sponsors:- Far North - Sales, Marketing, Technology

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Far North is an all-encompassing Business Development Consultancy.Ā  We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

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Tom is the founder of Virtual Valley - Hire An Awesome Virtual Assistant In 5 Minutes And 7 Clicks.Ā 

Ian and Tom discuss:- * Selling men's leggings via ebay, market stall then... * Dragons' Den, the process and experience * Online Business & Marketing

Tom Recommends:- * Eben Pagan * Seth Godin * The Millionaire Fastlane MJ DeMarco

Show Sponsors:- i2B Connect - Purchase to Pay software

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ZeroLight is the world’s most advanced car configurator solution.

Zerolight create engaging configurators using real-time 3D visualisation to drive a live, interactive scene of the car.

Ian and Darren discuss:-

  • Virtual Reality
  • Car buying habits
  • Personalisation
  • Gamification
  • Online Car Sales
  • Pagani & Audi

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Jamie Hill, Hill Shipping,Ā has been shipping cars and motorcycles around the world for over 20 years.
Jamie is passionate about UK exporting and has hostedĀ live webinars for theĀ UKTI and submitted articlesĀ to the Open To Export website.

Ian and Jamie discuss:-

  • Cars!
  • Import/Export
  • Government 2020 Export Targets
  • UKTI
  • Social Media

Episode Sponsor:-
Newarc multi-process welding units.
Newarc Ltd, a designer and manufacturer of inverter welding power sources was established over 40 years agoĀ and has grown its national & international markets by supplying the Oil & Gas, infructructure, shipbuilding and general fabrication sectors with welding power sources. The main areas which we export to include the Middle East, Far East and Caspian Region.

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Dr. Abdalla Kablan is an entrepreneur and academic specialising in machine intelligence, big data analytics and computational Finance.

He is the founder of Scheduit – a business oriented social network that uses artificial intelligence and machine learning to match relevant business professionals with each other.

Abdalla is also a lecturer and researcher of Computational Finance at the University of Malta. He obtained his PhD degree in Computational Finance from University of Essex, UK where he was a candidate at the Centre for Computational Finance and Economic Agents (CCFEA). His PhD thesis title was (The Use of Fuzzy Logic Applications for High frequency Trading).

Ian and Abdalla discuss:-

  • Artifical Intelligence
  • Machine Learning
  • Big Data
  • Virtual Reality
  • Scheduit

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Back in January, I set some launch targets:-

  • Launch the show and website in February
  • Hit 'New & Noteworthy' in iTunes
  • Reach 1000 downloads
  • Have a global presence
  • Highlight the North East UK

It's safe to say we did it and we did it all in MONTH ONE.
I'll now have to come up with some new goals!

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Nat Robinson was recently the CEO and founder of Juhudi Kilimo Company Ltd. that provides micro-asset financing to rural smallholder farmers in Kenya. Nat is originally from the U.S.but has traveled, worked or studied in over 60 countries across six continents in the areas of business, nonprofit and government.

Ian and Nat discuss:-

  • Microfinancing
  • Kenyan Innovation
  • African Entrepreneurs
  • Nat's new book 'Creating a Cash Cow'
  • www.kiva.orgĀ - Loans that change lives

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Darren Williams has created over five companies in the past 10 years and successfully sold four of them despite only being in his 30's.

His fifth, and latest, multi-award winning business ā€˜Harland Corp’ has become one of the fastest growing online hair and beauty companies in the UK.
It attracts over 1 million unique visitors per year between its six ecommerce stores, employs 18 staff, operates from a 7000 Sq Ft warehouse in England and turns over £1 million annually.
Harland dispatches over 10,000 products every month, with 10% of those being exported to over 37 countries worldwide including Barbados and Afghanistan.

Darren was named as one of the most influential people in the North East in 2011 alongside business legends such as Sir Peter Vardy, Tom Maxfield and Duncan Bannatyne, winning national press coverage along the way.

Ian and Darren discuss:- * Focussing on one business * Importing from China * Internet Marketing Techniques

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No one does it quite like Brad, his approach to life, business & motivation is unique. Yet it works, firing people, from all walks of life up. He gives people the permission to do the very thing they know they should be doing.

A humorous, thought provoking, high energy motivational speaker who presents in jeans, T-shirts, trainers. If for no other reason, he stands out. People talk about him, which in any congested marketplace, there is no downside. Try it. Free marketing.

Yet he’s not just a motivational speaker, he’s the highest rated and reviewed business author on Amazon.

Brad founded membership organisation 4Networking the UK’s largest joined up business network, which now runs over 5,000+ business networking meetings each year.

See more at bradburton.biz

Ian and Brad discuss:-

  • Facing Unemployment
  • Work Life Balance
  • Wealth v's Happiness
  • Be Yourself

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Graham Allcott joins us to talk about his passion, productivity.

Graham is a best-selling author, speaker, social entrepreneur and the original ā€˜Productivity Ninja’.

Armed with a mission to transform stuffy time management training courses into something more practical, human and fun, Graham founded Think Productive in April 2009. The company has since grown to spread the message of playful productivity across the UK and increasingly worldwide.

Ian and Graham discuss:-Ā 

  • Bring your inbox to zero
  • Extreme challenge of working 5am-9am
  • Extreme challenge of Fasting during Ramadan
  • Extreme challenge of reading email once per week
  • The Pomodoro Technique

Graham can be found at www.thinkproductive.co.uk

Graham's recommended reading:

  • Seth Godin
  • David Allen
  • Shawn Achor

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For more than twenty five years Dinah Bennett has enabled people and organisations all over the world to attain enhanced insights into enterprise and entrepreneurship.

Dinah was awarded an OBE for Services to Women's Entrepreneurship and was one of the first women to be honoured with the Queen’s Award for Achievement in Enterprise Promotion in 2005.

Ian and Dinah discuss:-

  • China's one child policy
  • Women in Business
  • African innovation
  • Indian Social Enterprise
  • The Throwaway Economy

Dinah can be found at ww.consult-ice.com

Dinah's recommended reading:- * Malcolm Gladwell * Jim Collins

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