PMI Economic and Real Estate Trends: Recent Episodes
HubSpot's Education Partner Po
Join host Isaac Moche twice a month to learn from people who are preparing the next generation of business professionals in higher ed.
Dr. Josie Ahlquist is a speaker, author, research, and educator discovering how technology and leadership intersect in the 21st century. On today's episode, we're discussing how to create and empower student leaders.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
Professor Resource: How to Teach Content Marketing in 2018 [Workbook] http://bit.ly/2odd206
In the age of search engines and social networks, content marketing has become critical in enabling companies to communicate with their prospects and customers. In other words, teaching content marketing is an essential part of preparing students for careers in digital marketing, public relations, and entrepreneurship.
This episode is a condensed recording of a workshop held by Professor Ian Cross and Justin Champion, creator of HubSpot's Content Marketing Certification. Whether you teach marketing, sales, communications or entrepreneurship, their crash-course is a compelling argument for teaching content marketing in 2018, and an easy-to-follow road map to integrating it into your course.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
On this episode, we're once again joined by Randy Harrison of Emerson College as well as Natalie Garrett, Account Executive at Riipen. In the latest iteration of Randy's marketing capstone course at Emerson College, "Inbound and the Integrated Marketing Framework," he aligned his integrated marketing curriculum with inbound marketing, and gave students the opportunity to apply what they're learning at their client, Riipen.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
Cody got lucky going to OU. His professor not only taught him digital marketing, he hired Cody after graduation to join his agency!
Reflecting back on his experience, Cody shares what skills and experiences gave him the leg up in launching his career, and what he wished he'd learned (hint - basic coding like html!)
Listen in to hear the modern marketing course deconstructed and rebuilt from a recent graduate's perspective.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
How do you educate the modern marketer when the pace of industry change is so rapid?
University of New Hampshire is tackling this issue using three core strategies: 1) Standardize experiential learning and bring it on campus 2) Engage industry partners to bridge the gulf between faculty and business 3) Create modular courses that are flexible enough to sit on top of the core curriculum.
In this episode we discuss the vision, the details and the execution of how UNH is rethinking their business curriculum. It's a new format for the Teacher's Lounge, with 5 participating professors for 5 times the insights!
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
If you think the pace of education feels relentless these days, well, you'd be right. But the job market doesn't care. A swiftly changing market means students often launch their careers with an outdated tool kit, suited (see what we did there) for a world that no longer exists.
In this episode, Colleen Grant, Campus Recruiting Manager at HubSpot, stopped by to share the new playbook for starting and growing a career. We discussed how to identify a good company and avoid the bad ones, how to land a dream job, if LinkedIn is the real deal, some common misperceptions about job hunting and much much more!
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
Jessica Rogers is on a mission to counteract myopia in business education.
For her school, her program and her own courses, that means three things: 1) Embracing online education 2) Expanding the scope of her courses beyond social and 3) Focusing pn marketing outcomes and results, not strategies and channels.
She's convinced that someday soon, we'll all stop calling it social media marketing, or even digital marketing, and return to it's proper name: Marketing. Otherwise, it's a disservice to the students, who need to prepare for an omni-channel, multi-platform world.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
When Ai Zhang noticed that students weren't taking advantage of her office hours, she did something unconventional. She began hosting office hours on Snapchat. And that's only one of the ways Ai has embraced social media as a pedagogical tool.
In the last two years, Ai has completely transformed the way she teaches PR. It's been one long exercise in "walking the walk" - one that's revolutionized her career, her teaching, and her student's passion for learning. These days Ai steps into the classroom with more confidence than ever before. Perhaps you will too if you take her advice and embrace social media as a way to enhance your teaching.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
Teaching digital marketing isn't new for Debra Zahay-Blatz, Marketing and Entrepreneurship Chair at St. Edwards University. By her count she's been teaching the topic for almost 20 years.
Applied learning is a cornerstone of her course. She considers real-world experience an essential part of giving students their "digital marketing driver's license. Over the years Debra has mastered the art of creating applied experiences in her classroom. It's a four-part process of developing relationships with corporate partners, getting their buy-in, creating accountability, and achieving results.
This one is a must-listen if you're at all interesting in putting your students in the driver's seat for a real business.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
According to Jim Pouliopoulos, aka "Pouli", life is about the stories you tell. And since everything in life is sales, sales is about storytelling.
Pouli uses stories everywhere in his class. He doesn't lecture - he tells stories to help convey how sales has changed, where it's going, and how technology has transformed the profession. He makes his students tell stories to better understand how to sell, and how they've been sold to in the past. After this podcast, you'll be a believer in stories as well.
The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.
Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg
Nate Riggs knows a thing or two about closing the skills gap. Not only is he an adjunct faculty member at Ohio University and the founder and CEO of a digital marketing agency, NR Media Group, but he also hosts his own podcast, The Digital Skillscast, on closing the digital skills gap. Nate joined us to discuss how both sides of the equation, business and academia, can come together to build amazing classroom experiences for students.
https://academy.hubspot.com/education-partner-program/professors/nate-riggs
After spending 20 years managing marketing in the telecom industry, Eric Harvey is now Director of Center for Advancement of Digital Marketing & Analytics. He's working to close the digital skills gap for students at Ball State University. How can professors prepare students for employment by giving students opportunities for experiential learning, while providing value to sponsor organizations? Learn how in this episode of The Teacher's Lounge.
https://academy.hubspot.com/education-partner-program/professors/eric-harvey
After spending 20 years managing marketing in the telecom industry, Eric Harvey is now Director of Center for Advancement of Digital Marketing & Analytics. He's working to close the digital skills gap for students at Ball State University. How can professors prepare students for employment by giving students opportunities for experiential learning, while providing value to sponsor organizations? Learn how in this episode of The Teacher's Lounge.
https://academy.hubspot.com/education-partner-program/professors/eric-harvey
"Everyone in business is in sales." Meet Greg Accardo, Director of the Professional Sales Institute at Louisiana State University. In the past two years he has grown enrollment to his program 5x, with almost 100% job placement rate for graduating students. How has he done it? Two ways: By helping his students build resilience and encouraging them to fall in love with CRM through real-world application.
"Everyone in business is in sales." Meet Greg Accardo, Director of the Professional Sales Institute at Louisiana State University. In the past two years he has grown enrollment to his program 5x, with almost 100% job placement rate for graduating students. How has he done it? Two ways: By helping his students build resilience and encouraging them to fall in love with CRM through real-world application.
https://academy.hubspot.com/education-partner-program/professors/greg-accardo
How do you prove you know what you know? There's no easy answer to that question, but Lin Humphrey, Assistant Professor of Marketing at Florida International University, has made it his business to unpack this question, and help others do the same. Lin's built a triple threat approach to educating the modern marketer, based on lectures, industry certifications and applied learning. Check out how he's helping his students stand out and launch their careers.
How do you prove you know what you know? There's no easy answer to that question, but Lin Humphrey, Assistant Professor of Marketing at Florida International University, has made it his business to unpack this question, and help others do the same. Lin's built a triple threat approach to educating the modern marketer, based on lectures, industry certifications and applied learning. Check out how he's helping his students stand out and launch their careers.
https://academy.hubspot.com/education-partner-program/professors/lin-humphrey
What actually happens when you flip the classroom? Ian Cross has been exploring this question for over 15 years, through his role as a Senior Lecturer and Director of the Center of Marketing Technology at Bentley University. Working with real clients, he forces his students to confront the realities of marketing as it is practiced every day - the challenges, the victories and the opportunity that comes from change.
https://academy.hubspot.com/education-partner-program/professors/ian-cross/
What actually happens when you flip the classroom? Ian Cross has been exploring this question for over 15 years, through his role as a Senior Lecturer and Director of the Center of Marketing Technology at Bentley University. Working with real clients, he forces his students to confront the realities of marketing as it is practiced every day - the challenges, the victories and the opportunity that comes from change.
https://academy.hubspot.com/education-partner-program/professors/ian-cross/