Employer Content Marketing Pod: Recent Episodes
Chris Le'cand-Harwood
What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to marketing. And it's a question we answer on this podcast.
85% of employees aren't engaged or actively disengaged [Gallup's State of the Global Workforce]. Attracting the right talent is the #1 challenge facing organisations.
Brought to you by the Content Marketing Pod Ltd. We help our clients plan, create and amplify content that matters to their future employees.
In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies that can elevate your company’s employer branding efforts.
https://drive.google.com/file/d/19SqlCkQb8GQTTintGCRGeOgR1Mg9esln/view?usp=drive_link
What does the Shawshank Redemption and running your own business have in common?
Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it.
Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content.
Packed with hands-on tips, Episode 111 is perfect for anyone needing a nudge and confidence to start putting themselves out there.
Storytelling goes beyond just film and TV…
It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.
In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.
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In Episode 109 we’re chatting content marketing with an absolute content marketing icon!
Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.
He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing.
And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).
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Many organisations choose to switch from agency to in-house when it comes to their marketing.
While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value.
So, how can organisations build an in-house model that’s profitable, while solving the right problems?
We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring some real-life experience and insight.
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“There is strategy, and then there is strategy.”
Strategy is a term that all businesses use, but many can be misinterpreted.
In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the topic.
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Happiness is fundamental to the success of any organisation, but often overlooked.
So how can employers embrace this superpower?
In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive.
Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations!
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Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised?In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture.Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy. So she's the right person to listen to when it comes to all things EVP!Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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Technology has enhanced many aspects of business, including onboarding new employees.In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communication, and create a more engaging experience for new hires. The impact lasts longer than the first few weeks!Noel is Co-Founder of CA3 and Eli Onboarding so he's the right person to listen too!Our conversation will help enhance your expertise and discover how you can use technology to enhance your onboarding process.Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report.We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here. Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work. You can access the report here: https://imageninsights.com/gen-z-reports/
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How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition?Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right?But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday.Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl.✅ Simplifying collaboration✅ Being agile ✅ Communication✅ Leveraging and adapting existing marketing material✅ Storytelling through data✅ Talent marketing bringing marketing expertise to the tableAnd Ashely tells me about the impact the ad had on their talent marketing metrics. Sign up to my newsletter for future episodes, news and insights in your inbox: https://www.theengagingemployer.com/
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For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital. You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing.It's a great tee up for your 2024!Subscribe to the newsletter for episodes, news, content showcases and events https://www.theengagingemployer.com/
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It's finally here. Episode 100 of the Employer Content Marketing podcast!Find out how I got to 100 as I walk around Shoreditch. I'm so pleased I just hit record back in 2020 to record the first one. I've got to speak to over 90 people and have loved it!Here's to the next 100!Thanks for listening. Thanks for watching. It means a lot!
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Did you know that Gen Z talent entering the workforce want different things than other generations - from how they’re marketed at to their employee experience? It's takes more than the salary to attract and retain them.Episode 99 of the Employer Content Marketing podcast is in the kitchen cooking up a great chat for early careers marketers, recruiters and managers. Yes, we're in a kitchen because we felt like chatting and cooking up a quick dish that's perfect for early careers pros!Conor Cotton - MD of Not Going To Uni - joins for the 4 episode in our Gen Z Talent series. We talk about the key ingredients in the perfect Gen Z talent marketing strategy and what it takes to engage this soon-to-be key part of the workforce. Find out more about @NotGoingToUniNGTU here https://www.ngtugroup.co.uk/Subscribe to The Engaging Employer Newsletter for episodes, news and events here: https://www.theengagingemployer.com/#employerbrand #employerbranding #employeeengagement #employeeexperience #genz #generationz #talentacquisition #earlycareers #apprenticeships
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How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen!This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition).This year she founded her own business - INSPO Consulting, specialising in HR and employer branding. Find out more about Empple 2023 here: https://2023.empple.rs/And subscribe to The Engaging Employer Newsletter for future episodes, events and news in your inbox: https://www.theengagingemployer.com/
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Does a lot of employer branding feel the same? If you do then you're not alone!
This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: Employer Bland.
Chris is Co-Founder of Voyse.io - a recruitment marketing SaaS platform - joins the podcast for Episode 97.
We talk about why he created the Employer Bland podcast, the symptoms of blandness and how to cure it.
Sign up to The Engaging Employer Newsletter:https://www.theengagingemployer.com/
And check out Chris' business here: https://www.voyse.io/ and The Employer Bland Podcast here:https://blog.voyse.io/podcast/
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In Episode 96 I chat with Ben Gold about the important role of photography in employer branding. Ben tells us what employer branding can learn from festival photography. From the fields of Glastonbury to the corporate corridors, there's a common thread that brings that all-important authenticity. Find out more about Ben and his work here:https://www.bengold.co.uk/And sign up to The Engaging Employer newsletter for episode drops, news and events: https://www.theengagingemployer.com/
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In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent. Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible benefits it brings to businesses of all sizes!
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What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value?We chatted with Not Going To Uni Ambassadors for Episode 94 to find the answers. Not Going To Uni help thousands of young people every year to help them get into the world of work. And their NGTU Ambassadors are there to help them spread the word of career choice. It’s not all about going to university for many people after all!Sign up for episode drops, news, and events direct to your inbox here: https://www.theengagingemployer.com/https://www.ngtugroup.co.uk/
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Employee Experience Design...it's not something we hear enough of in the world of employer brand.
But it's becoming a critical part of business. And it's contributing to the bottom line of businesses.Moreover, with the impact of AI and Web3 technologies, the importance of employee experience is magnified!That's why it's great to have Josh Drean on Episode 93. Josh is the Co-founder & Director of Employee Experience at The Work3 Institute, an AI + Work Advisor at the Harvard Innovation Labs, and Co-author of Employment is Dead (Harvard Business Review Press, 2024).Subscribe to this channel for more episode drops.And don't forget to sign up for The Engaging Employer Newsletter to receive episodes, events, and news directly in your inbox: https://www.theengagingemployer.com/And find out more about Josh Drean here https://work3.me/joshdrean/#employeeengagement #employeeexperience #futureofwork #employerbrand #employers #organisationalbehaviour
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Organisations are facing challenging times. And so are their employees. Adapting at the speed of life can feel uncomfortable. But embracing change through people, strategy and technology is the key. So what's the secret? David Angus and James Cook of Curated Digital share their thoughts and experiences in this episode. Subscribe for more episode, how to's and events in your inbox: https://www.theengagingemployer.com/#businessstrategy #changemanagement #innovation #businessgrowth #strategy
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I chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world.
Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (formerly Changeboard), now runs her own business, Applewick Creative.
We cover topics such as the impact of Brexit and COVID-19 on the workplace, as well as the implications of a rapidly evolving technology landscape.
Thanks for listening/watching.
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Chris Le’cand-Harwood
Founder of The Employer Content Studio Ltd and Content Marketing Pod Ltd
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How can we help Gen Z take the first step in their career with confidence? The answer goes beyond simple campaign messages and job ads.
Not Going To Uni has the solution, and it involves producing quality content at scale. Providing content that helps Gen Z make informed career choices is important, but doing so at scale is even more critical.
In Episode 90, we speak with Conor Cotton (Managing Director of NGTU) and Tyler Hamblin (Head of Production at NGTU) about how they transformed a well-known job board by building an in-house content production studio.
They'll share how they've helped their clients produce quality content at scale, with a particular focus on the Royal Air Force.
It’s a real joy to work with Conor and Tyler and the rest of the team at NGTU and they’re always a great chat with plenty to share.
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Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it.
In my chat with Matt Clerkin, we explore his journey from working for a software company to becoming a creative director for iconic brands and sports stars.
His new career includes working with Anthony Joshua, Lionel Messi, Mo Salah, Liverpool, Manchester City, and Manchester United, among others, and he shares his zig-zag into creativity.
Matt discusses his journey and how he transitioned from the software world of Applicant Tracking Systems to becoming a creative director at COPA90 - a global football media brand endorsed by the world's biggest brands, platforms, and creators.
Thanks for watching and listening. And subscribe if you want episodes, and more, dropped into your inbox https://www.theengagingemployer.com/
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Are you really doing social media properly if you're not investing in paid social media distribution for your employer and recruitment marketing?
In this episode, I chat with Taylor Setterfield, Marketing & Strategy Manager at LEAP Create, about the crucial role of paid social media in attracting the right talent for employers.
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RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations had on a sunny day in July!
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What does a talent acquisition and marketing strategy look like?
If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction.
That’s exactly why Ben Phillips decided to create a blueprint for you.
Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means!
And here’s the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desktop
Get episode drops, events, and curated news by subscribing to The Engaging Employer here and in my newsletter: https://www.theengagingemployer.com/
Thanks for watching.
Chris Le'cand-Harwood
Director - Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio Ltd
https://www.contentmarketingpod.com/https://www.employercontent.studio/
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Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent.
According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values and priorities of Gen Z, how they differ from previous generations, and what employers can do to stand out.
Join us as we dive into the topic of how employers can attract and hire Gen Z talent. Whether you're a small business owner or a manager at a large corporation, this episode is for you.
Thanks for watching. Thanks for listening.
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Chris Le'cand-Harwood
Director - Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio Ltd
www.employercontent.studio
www.contentmarketingpod.com
Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message
In this episode, we explore the question that keeps many agency owners up at night - how can creative agencies find their dream clients?
My guest is Robert Patin - the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author.
With experience in finance and over a decade working with creative agencies, Robert shares his expertise in guiding clients to manifest their dream businesses into reality.
He believes in the foundational principle that simplicity is best, and through his partnership with clients, he helps them achieve their goals and reach new heights of success.
Find out more about Robert, his business, and his books here https://thankyou.creativeagencysuccess.com/employercontent
Thanks for watching. Thanks for listening.
Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/
Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd
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So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November.
From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about...
Is it a threat to our jobs?
What are the implications for the volume and quality of content being produced by brands?
And how can AI help not hinder?
I cover this, and more with Andy Lambert.
Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic!
Thanks for watching. Thanks for listening.
Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/
Chris Le'cand-Harwood
Director - Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio Ltd
--- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message
How do you build an employer brand at lightning speed?Miro is a tech company that provides collaboration whiteboard software to companies who are embracing remote/hybrid working. And it's moving at speed - the tech space has to!So how does employer brand building work in such fast-paced environments? Employer branding isn't well known for its speed! So I just had to talk to Tatjana Obenaus when I saw she gave a talk last month about Building a Global Employer Brand at lightning speed. We dive into what it takes to be agile and what they created in a short space of time. Interested in getting audio, video, events, and curated content from the world of employee engagement, employer branding, and marketing? Then subscribe to The Engaging Employer Newsletter https://www.theengagingemployer.com/
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Another short one from The Employer Content Studio...
How do you get employees to share your employer branding content?
Guidelines? Toolkits? Branded assets?
IMO you need to do more to encourage them to share anything with their own networks...
Here's my take on it - what do you think?
Thanks for watching. Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead
The Employer Content Studio
www.employercontent.studio
Content Marketing Pod Ltd
www.contentmarketingpod.com
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How do you create quality content at scale when budgets are tight? Here's my take on it all...
I'm trying out some super short episodes amongst the longer chat episodes, so let me know what you think of the shorter format.
Thanks for watching. Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead
The Employer Content Studio
www.employercontent.studio
Content Marketing Pod Ltd
www.contentmarketingpod.com
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When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think?
This is another super shot episode to get you thinking.
Thanks for watching. Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead
The Employer Content Studio
www.employercontent.studio
Content Marketing Pod Ltd
www.contentmarketingpod.com
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What are the fears and frustrations of Gen Z about entering the world of work?
I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers.
Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work.
So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers...
What do you think? We'd love to hear about your experiences and views on this topic.
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood
Founder - Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio
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Think like a journalist and you transform your employer branding - and you create content people are actually interested in!
This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these.
Thanks for watching. Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead
The Employer Content Studio
www.employercontent.studio
Content Marketing Pod Ltd
www.contentmarketingpod.com
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For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple...Simplicity is the answer to making employer branding more accessible to all!
This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :)
Thanks for watching. Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead
The Employer Content Studio
www.employercontent.studio
Content Marketing Pod Ltd
www.contentmarketingpod.com
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Getting productivity right is the key to creative thinking IMO!The productivity space has exploded in the past 3 years to help us find focus and do quality work.And the tech that's available now can really help anyone in employer branding and marketing.So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me.Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find. And this is particularly important for happiness at work.Shout out to Sunsama whose good daily planning vibes are helping me continually improve my approach to productivity! And thanks to Akiflow for also standing out in the sea of apps in this space!
Thanks for watching. Thanks for listening.
This is the first episode featuring my new content strategy and production service for the employer brand and employer marketing world. It's great to see the logo featured for this episode!
Chris Le'cand-Harwood
Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio Ltd
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Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement:
"If it's a sh*t place to work, your employer branding is a lie."
Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode.
We discussed the relationship between employee experience and employer branding...
So, what do you do if your organisation has an employee engagement issue?
The answer is critically important for developing a successful employer brand.
Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s
Thanks for the chat, Max, and thank you all for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at Content Marketing Pod Ltd
www.contentmarketingpod.com
www.employercontent.studio
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How do you get into marketing and build a career in it?
In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry.
Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting out.
So this episode is packed with useful tips and strategies that you can apply to your career search.
Here are some episode links mentioned in the chat:
A story of breaking challenges down:
https://bit.ly/3Y9Jb6F
Laura’s marketing life on Instagram:
https://www.instagram.com/lauraatwork_/
Nervous about networking? The Marketing Meet Up is a relaxed environment for this!
https://themarketingmeetup.com/
Laura on LinkedIn:
https://www.linkedin.com/in/lauradunnee/
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at Content Marketing Pod Ltd
www.contentmarketingpod.com
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Branding and design....are key components in employer branding!
I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.
We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.
From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design.
Discover the key elements of a successful brand strategy and learn how to make design work for your business.
Thanks for watching.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
https://www.contentmarketingpod.com/
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Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space.
The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces.
First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We cover a load of things in just 31 minutes...
🧐 Hot takes on the recruitment market and what organisations need to do about it
📦 DHL and their on-point content to help recruit drivers with TikTok
🔒 WhatsApp creating content worthy of the digital display in Piccadilly Circus
🍔 Just Eat using influencers in the right way to create memorable content
...and watch until the end to hear some epic renditions of some iconic songs by DHL drivers on TikTok!
Yes, only one of these examples is in the employer space but we don't evolve if we navel gaze!
In this episode, we talk about YouTubers but I go into more detail about this in Episodes 68 & 69
Sponsor Shout Out - CasualBig up to Nick Francis and his team at Casual for being the first sponsor of the pod.
Casual are video production specialists who have created 1,000s of films in the employer brand space. So I'm delighted they're my video specialist sponsor for the next two months https://www.casualfilms.com/
Thanks for watching. Thanks for listening.
Chris Le'cand-Harwood
Host & Producer of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning.
And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond.
Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.
This is a must-watch for employer brand/marketing of talent acquisition teams.
Links of content mentioned in this episode:
✅ Mr Beast https://www.youtube.com/user/mrbeast6000
✅ NBA - Hoop Cities https://youtu.be/r_EUkDJnGkM
✅ Drive to Survive https://www.youtube.com/watch?v=eokeG5lVAWY
And here's Nick on LinkedIn https://www.linkedin.com/in/nickfrancisfilm/
🔮⚙️Future Content Trends Workshop - TBC February 2023 ⚙️🔮 Nick will be running an online workshop to give you some practical actions to help you leverage these trends - SIGN UP to the newsletter and I'll send you an invite when the date is confirmed https://www.employercontentmarketingpod.com/
Thanks for watching. Thanks for listening.
Chris Le'cand-Harwood Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?
This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.
I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands.
A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business.
✅ Brands as broadcasters
✅ The creator economy
✅ Producing content that people love
✅ Content as an investment, not a cost
Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.
Thanks for watching. Thanks for listening.
Chris Le'cand-Harwood Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod.
I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen.
But I hit record and just started talking...and have loved every one of the 66 episodes I've published since.
I'm now lucky enough to have over 50,000 streams and...I've got my first sponsor 🥳️
SIGN UP TO MY NEWSLETTER FOR AUDIO, VIDEO & EVENTS IN YOUR INBOX
https://www.employercontentmarketingpod.com/
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.
I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.
Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years.
What's the key to this success? The strength and depth in talent...? Yes, for sure. But it's also down to Gareth Southgate's leadership.
We talk about leadership and the fortunes of the England football team over the decades and what Gareth Southgate has done to lead the change in Brand England.
Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Let's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding.
This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing at IBM. He used to be a big fan of LinkedIn, and so did the IT community that he's an active member of. But, for them, it's changed, and not for the better.
And I tend to agree. LinkedIn is at its best when it's producing content that's truly adding value to the community.
Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM.
Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure.
The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of distributing sales messages? And are talent communities just glorified destinations for job alerts?
There's no doubt that communities are full of potential in marketing, but what does it take to build a true community?
We talk about what community is, and isn't. And what a thriving community looks like.
Sign up for my new newsletter to get access to audio, video, and events https://www.employercontentmarketingpod.com/
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies. In this episode, recorded during a heatwave in August, I chat with Alex Ayin. Alex is a former board member at Social Chain who was there with Steve Bartlett in the early days. He is now Marketing Director, and part of the leadership team at Wiser - a creative and recruitment agency. So, Alex had plenty to share from his experience working at Social Chain and Wiser, and everywhere else in between. Thanks for listening/watching. 📧 You can also sign up to my newsletter for future episodes and other employer content marketing goodness https://buff.ly/3LwfnMV Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching.
For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard?
In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pitching, creativity and The Ideas Graveyard.
We cover a range of topics:
-
The pitch process...is it broken? Is there a better way?
-
Agency <> Clients - finding the right partnerships.
-
How to be a great client.
-
Does any idea truly die, or does it become something else?
-
How do you create ideas that hit the mark?
-
Three routes or one...?
-
Creating ideas at scale to find the one that works.
-
Balancing creative theory with applied creative.
Thanks for the chat, Pete!
And thanks for listening.
Let's transform employer marketing together - share and learn - sign up to my newsletter https://www.employercontentmarketingdrop.com/
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have?
Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy!
Empathy is the key to the next evolution of the employer branding, so this is a chat worth listening in on.
Thanks.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
Sign up to The Drop for updates on episodes, insights and events: https://www.employercontentmarketingdrop.com/
Send in a voice message: https://anchor.fm/employercontentmarketing/message
I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function.
Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part!
Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of Employer Content Marketing.
https://www.employercontentmarketingdrop.com/
Why this newsletter?
Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients! It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that!
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director, Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day.
In this episode I chat with Raf Hamaizia, Mental Health Campaigner & Group Expert By Experience Lead at Cygnet Health Care.
Raf and his team work with service users to help influence the care they're given. And it's their Music 2 Empower Series that stands out as an example of how co-producing projects lead to great content and engaged humans.
We chat about the value in co-production and what projects like Music 2 Empower mean for mental health and social care service provision, and hiring the right people.
Watch the video podcast here https://www.youtube.com/channel/UCUqEm7J0vIzutw8I4s52Bvg
Here's the full Music 2 Empower video we talk about. Filmed at Cygnet Hospital Woking featuring David and Levi: https://youtu.be/ng95O8ydWQI
https://youtu.be/ng95O8ydWQI
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work? Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira Pintão, Senior Employer Brand Strategist at AMS. Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She’s worked in international marketing teams for much of her career, so she’s got plenty to share in this episode: Let’s get in with the chat. ✅ The pros and cons of moving to a different country ✅ Why change is a good thing for your career ✅ How to understand different working cultures ✅ Being creative through mundane tasks ✅ Making remote work the norm ✅ How to integrate in-person working at the right time Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this mini episode, I chat with Barbara Zych - Barbara leads the team behind the global online festival called the EB Stars Conference. Barbara chats with me about the employer branding event that covers three regions across 6 days. There will be 80 case studies and 9 masterclasses across September, October, and November. And with big brands such as Uber Sephora, Shopify, TikTok, Meta, EY, and PwC taking part it’s certainly worth getting a ticket. And I’ve got a discount code in this episode for you wonderful people. What's happening? 🌍 3 regions (EMEA, Americas, and APAC) 👩🏻💻 6 days, all online 💭80 case studies 👨🎓9 masterclasses 🏆3 EBstars Awards ceremony 🔮1 EB Future Trends report Which companies are on the stage? They’ve got speakers from big brands such as: Uber, Sephora, Shopify, TikTok, Meta, Zalando, BCG, Thomson Reuters, EY, Indeed, PwC, Microsoft, HP, Coca-Cola, Shell, and many more! When and where? 🌍EMEA (14-15th of September) 🌎AMERICAS (5-6th of October) 🌏APAC (15-16th of November) You can find out more here https://employerbrandingstars.com/
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Organisations don’t truly value employer branding without data.
If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business.
But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom.
This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands.
Data is too often seen as an afterthought and too focused on tactics. Get data right and employer branding functions become a business-critical function with the budget to boot!
We cover a range of topics in this episode:
✅ Data starts earlier than you may think
✅ Adapting teams to a data mindset over time
✅ The time to hire metric mistake
✅ Connecting data and collaboration between departments
✅ The irrational fear of data
✅ Your Data Checklist
Find out more about EBnavi here https://ebnavi.com/
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
How do you create content that truly means something to the people you want to engage with?
In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning.
We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest.
Here are the highlights:
- Social media’s impact on how Gen Z express themselves.
- The Age of TikTok and the impact on search behaviours
- How social media has given people a voice and means of self-expression.
- What makes for great content on social media.
- The importance of co-producing content with your audiences
- How to avoid Rainbow-Washing
- Which brands are doing LGBTQ+ campaigning the right way
- How brands can solve their authenticity problem
- What was it like being at the Eurovision Song Contest
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭
And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his experience with big brands like Nike + the awesome opportunities available with Web3 🙌🏻
We cover a range of things in this episode:
✅ creativity through collaboration
✅ community backed content
✅ storytelling
✅ the future of learning, employability, and work
⬇️🎧 Listen to the full episode via the link in the comments (and to get future episodes!)
Links discussed in the episode:
https://www.hundo.xyz/
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
You should spend less money on your next ad!
This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod!
I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space.
In this episode we chat about how working with students as content creators has meant their clients spend less but get great results.
We cover a number of things in our chat:
- Using students as your content creators
- Reducing your reliance on high-end production content
- The power of experimentation
- Getting rid of that fear of failure
- The benefit of small production teams
- How to work with students to create content
- Partnerships that work
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations!
This is one of the reasons I started this podcast - employer content marketing has a role to play but so does leadership. If you have an engagement problem you've got a leadership problem.
So I just had to get Sean Hagger in for a chat about leadership. Sean is a leadership consultant and an associate at Legitimate Leadership with experience in the Pharmaceuticals & Sustainability Tech arenas.
Sean talks about the connection between leadership and employee engagement and how leadership can be more part of the solution than the issue.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer.
Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal.
But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack this for you.
We cover a whole host of things in this episode:
- Is there a crisis in digital media? And is behavioural and demographic targeting dead?
- Long term strategy trumps short term tactics
- The latest views about TikTok and what employer brands can gain from the most popular platform on the planet
- The importance of having the right content to earn attention in a world of distraction
- Content marketing and having a Customer Relationship Management strategy to generated and nurture leads
- Building first party data in your marketing
Thanks for the chat Josh!
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director x Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
It’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I’m his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks to the awesome guests who have helped me get to 50 episodes, and for everyone who takes the time to listen. It really does mean a lot. Chris Le’cand-Harwood, Host of the Employer Content Marketing Pod & Director x Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog?
Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast!
I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and how he finds the time to deliver a vlog every month.
It's great to see Conor's journey as an MD - vlogging is not something many leaders are prepared to do, especially in the early careers space, so he's definitely making his mark.
If you can't watch the video on your podcast player then you can watch it here on YouTube: https://youtu.be/8QJFkXqC4HE
Thanks for listening/watching.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director and Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Welcome to Episode 48 of the Employer Content Marketing Pod.
I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency.
Business’s ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors. So having a consultative approach and offering is a big conversation worth having.
David and I chat about the challenges and opportunities he's experienced and why a consultative approach is important for many businesses.
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director of the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What happens when you film comedy sketches about agency life on your phone and publish them on social media?
You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok.
Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King of LinkedIn right now.
From the trials and tribulations of pitching...to office culture...and everything in between, Rob’s videos reach thousands of people every single day.
In episode 47 you get to listen in on how Rob manages to light up LinkedIn for so many people. And how it’s become an effective marketing platform for him.
If you like what you hear then share, subscribe and leave a review. Your support really does mean a lot.
And here's Rob's TikTok of comedy sketch gold www.tiktok.com/@mrrobertmayhew
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketing.pod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
How can you develop your creative confidence? Finding the answer could just change your marketing.
In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician.
Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It’s all about having a magic mindset.
We cover a whole range of topics:
- having confidence in yourself
- adaption and innovation
- not having all of the answers
- disagreeing effectively
- forgetting your fear of failure
We also talk about what you can learn from two classic Disney films and long-distance running.
Jasper even does a magic trick at the end of the episode to blow my mind.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm. Without hiring and retaining the right talent, you don’t have a business. Certainly not a successful one. So why are the people responsible for that not represented enough in the boardroom? Emma and I chat about the seat at the table, being more consultative, connecting with the bottom line of a business, and influence through personal branding. - Why should EB leaders have a seat in the boardroom? - Why is that seat so often not there? - Goodbye thought leadership: the importance of personal branding - What role does the consulting mindset have in the future of EB and employee attraction and engagement? Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Happy New Year! We’re already 2 years deep into this decade. My goodness!
In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content?
I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse their content. https://www.contentcal.com/
They're working on an Artificial Intelligence product at the moment, so when I saw Andy's post about this on LinkedIn I just had to get him on the pod.
We talk about what Artificial Intelligence actually looks like for marketers. And what it practically means for how organisations create marketing content. Is AI the doomsday for a range of marketing roles, or does it mean we can create better content? You'll also hear some time-saving tips you can use today!
We cover this all in this episode.
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Episode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022.
In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform.
Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in 2022.
How can organisations overcome the challenges of creating Employee Generated Content? What role does Employee Generated Content software play in the employer marketing tech stack? And why is it so important to take an editorial approach to content strategy and production?
We cover this and more in this episode.
Customer success stories https://www.themartec.com/customer-stories
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
How do you produce award-winning content marketing for mental health care recruitment?
In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing.
I’ve been working with Rowan for over a year and a half now and we’ve produced over 200 pieces of content in that time.
We talk about the Talent Pool Content Series that has helped Cygnet Health Care and generated extremely cost effective results.
And it recently won us the Content Marketing category at the Recruitment Marketing Awards
We cover a whole range of topics, such as:
- The challenges facing Cygnet Health Care
- The Spray And Pray Problem
- How to get buy in from stakeholders
- How you can get your employees excited through content
- The importance of serialising content
- Repurpose. Pilot. Test. Scale.
Here’s links to some of the content we discussed:
Why We Care: The Nursing Career Podcast https://careers.cygnethealth.co.uk/podcasts/
Life Changing Stories Videos (Support Workers] https://join.cygnethealth.co.uk/care/
Health Career Guide [Online Event] https://thehealthcareersguidelive.springpod.co.uk/
Opinion Chat Series [Doctors & Consultants] https://youtube.com/playlist?list=PLLysVVcVKy2sycW5MQ7aSF9NZCHhousZG
Opinion Chat Series [Nursing Leadership Team] https://youtube.com/playlist?list=PLLysVVcVKy2uYatZAnj_4nhEMRjv17_n9
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina.
A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.”
His article went on to tell the story of how they’ve got their content right for their candidates.
So I had to get him on the podcast.
We talk about how they create newsletters for candidates that go far beyond just advertising their job opportunities. We cover what it really means to think about the audience and how having a journalistic approach to content changes everything. And what kind of environment encourages his team to do new things.
Mariano has plenty of advice to share.
Links mentioned in the episode:
Mariano’s LinkedIn article https://www.linkedin.com/pulse/finally-good-talent-marketing-newsletter-mariano-aragunde/
One of Mariano’s favourite pieces of content from IBM “Meet Mombo” https://youtu.be/QcDa8rdz_ds
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world.
In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd.
While reading his book a particular chapter made me want to get James onto the pod. Narcissistic brands are an issue in marketing and gets in the way of great marketing.
We talk about the common mistakes brands make in their quest for attention and sales or hires, and what brands can do to be more focused on the people they want to engage with.
Here are just some of the things we cover in this episode:
- How employer marketing has wrongly copied consumer marketing techniques.
- Passive job seekers? Are the best talent even looking for job ads?
- Your competition isn’t your competitors, it’s life
- Your audience isn’t found, it’s created.
- Employees aren’t cost centres, they’re value generators.
- Be more human in employer branding and build true relationships through your marketing.
- What can brands do to be less narcissistic?
Here is Jame’s book:
http://talentchoosesyou.com/
And here’s the Crazy Eddie commercial from the USA that James talks about:
https://www.youtube.com/watch?v=Ml6S2yiuSWE
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39.
I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at Not Going To Uni], this was a chance to talk about the why of employer content marketing and, in particular, the how.
We talk about the challenges they face and how they've used employer content marketing. And we talk through the work we did and the results they've achieved. We finish off with a 6-step process to help you turn the dial more towards employer content marketing.
There are some points of the conversation where you may want to see the supporting visuals. So here's the video of this episode: https://www.youtube.com/watch?v=uTx4ZkUcA94
This content is also part of a whole range of training content on the Employer Branding Stars Academy [coming soon!]
Thanks to the awesome team at EB Navi and the EB Insitute for inviting me and for organising an epic online conference of 50+ sessions in just one day!
https://ebnavi.com/
https://ebinstitute.com/
https://employerbrandingstars.pl/
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand.
Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast. I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800.
Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram.
An example of the work can be found here.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen
Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool Student Meme Page on Instagram.
So he’s well placed to give you a view into the world of Gen Z during a second summer affected by COVID.
We talk about what content students have been creating and sharing and how brands can engage with them on Instagram and TikTok.
Links to content mentioned in this episode:
University of Liverpool Student Meme Instagram Account: https://www.instagram.com/uniofliverpoolmemepage/?hl=en
University of Liverpool Instagram Account: https://www.instagram.com/livuni/?hl=en
ACCA (Associated of Certified Certified Accountants) case study: https://fanbytes.co.uk/case-studies-old/acca-x-fanbytes/
University of Liverpool TikTok Account: https://www.tiktok.com/@liverpooluni?lang=en
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode, we talk about employer branding and the future intentions and challenges of UK employers.
This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communications.
They recently tapped into the views and experiences of talent acquisition and employer branding teams across the UK.
The opportunities for the employer branding profession have never been greater, but it faces challenges.
We dip into the key findings of the report with Neil and also Mike Jefferies, owner of WDAD Communications.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead of the Content Marketing Pod Ltd
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience.
I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level.
So, what if you could use the most up-to-date sentiment of your employees in your employer marketing content? We chat about this and more on this episode.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead, Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
"But this is a professional network!"
LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.
In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing.
Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator.
We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn.
LinkedIn is going the way of other social platforms and it's time to embrace this change.
Links to some of Dan's videos mentioned in this episode
Every Marketing Meeting Ever https://www.youtube.com/watch?v=CZn3ecm0dvU
Let's Do This Live https://vimeo.com/543154455
And their Business Anchors Podcast https://podcasts.apple.com/gb/podcast/business-anchors/id1497329226
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What is content marketing and why do brands use it to great success?
Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it.
And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires?
We chat about it all today in episode 33 of the Employer Content Marketing Pod.
And who better to join me than Rob John from the Content Marketing Association. The CMA is the industry association for marketing, publishing, advertising, and social agencies. And Rob is the CMAs Managing Director.
We talk about what content marketing is, why brands should use it, and what content marketing looks like.
Links mentioned in the chat:
Case studies: https://the-cma.com/case-studies/
CMA Learning Webinars: https://the-cma.com/cma-learning/
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
& Director of the Content Marketing Pod Ltd
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second.
This is the crux of the chat in this episode of the Employer Content Marketing Pod.
I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they leave school.
We share opinions, approaches, and tactics that will help you help your future employees take the right first step in their careers.
Let’s get on with the chat.
Links of case studies mentioned:
https://www.lloydsbankinggrouptalent.com/early-careers-hub/feel-good-fest/
https://www.accenture.com/gb-en/careers/local/accenture-live
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities.
Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like.
Here's Part 1 if you've not listened to it https://bit.ly/3dv7OFZ
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens.
In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much treating talent communities as job alert spamtime and not enough as a channel that deserves crafted and curated content. What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to talent communities.
This is part 1 of 2, with episode 31 being about who are doing talent communities well...
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead of the Content Marketing Pod Ltd
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side.
It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing.
We chat about why it's better to be agile and how you can be more agile. And what that means for investment in your marketing budgets.
Thanks for listening.
Chris Le'cand-Harwood
Director & Strategy Lead, Content Marketing Pod Ltd
Host of the Employer Content Marketing Pod
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief.
I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business.
We flick through the book again, this time on the chapter - How to write a winning brief.
Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline.
If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/
Thanks for listening.
Chris Le'cand-Harwood
Director & Strategy Lead, Content Marketing Pod Ltd
https://www.contentmarketingpod.com/
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees.
In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod.
Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses.
I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet Health Care, their content partners, and Springpod.
And I’ve loved working on it.
We created this podcast to help and inspire nurses with advice, insights into working practices, and stories from staff, service users, and patients.
We called it Why We Care because caring for others is at the heart of nursing. It truly is a life changing career.
This is employer content marketing in action for sure. And is real proof behind the Life Changing Careers employer brand. This is why do I what I do.
Have a look and a listen here.
Thanks for listening.
Chris Le'cand-Harwood
Founder & Strategy Lead at the Content Marketing Pod
Host of the Employer Content Marketing Pod
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC.
Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents.
Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement.
We chat about what it's like managing an employer brand during a pandemic and also during a global rebrand from GVC to Entain. We talk about how they ensure they live the employer brand through actions, not just marketing messages. And we look at what content plans are in-store at Entain in 2021.
Rich has been busy in the 12+ months he's been at Entain. Amongst all of the content he and the team have produced, what puts a smile on Rich's face? It's this video that shows what the people of Entain did during the pandemic. Here you go https://www.youtube.com/watch?v=0eTtFkbtjPk
Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content.
I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot.
He's worked with Manchester United and, most recently, with Anthony Joshua the Heavyweight Champion of the World. I couldn't resist getting him on the Employer Content Marketing Pod to talk about that experience working with AJ and how Matt approached it for his client, Under Armour. I also talk to him about a stories project in the growing category of mindfulness apps.
We talk about how you need to approach and plan content that helps convince people to spend their valuable time with your brand.
Links to the content discussed in this episode
Under Armour with Anthony Joshua
https://bit.ly/2VfjaVF
https://www.instagram.com/p/CIBbzR9ARcn/?igshid=n2i97a80ovan
Headspace: https://bit.ly/3lhFybG
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Social Media & Content Marketing Strategist
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner.
Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis.
Bob gives us an inside view from both the early careers recruitment and the university market and we talk about a range of topics:
- Challenging the way organisations market to students: go beyond marketing messages with a more human and caring approach
- Not paying lip service to Diversity & Inclusion
- What smart employers are doing in response to the challenges this year
- Does the early careers market have enough experience to move from being transactional to transformative?
- Using your network to navigate the challenges you face
- Is "campus swag" the best way to invest in your future talent?
- Seeking out talent from a diverse range of universities.
Links to content mentioned in the episode:
Accenture LIVE: https://www.accenture.com/gb-en/careers/local/accenture-live
Clifford Chance: https://careers.cliffordchance.com/london/home.html
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
& Content Marketing Strategist
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam
Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™.
So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding.
Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today?
Given the speed of the tech industry, the answer was "yes, it certainly can be".
My chat with Ange talks about her role at Veeam, how they approach business, and if organisations need to take a more agile and iterative approach to employer branding. Get your employer branding work out of the sandbox and into the real world quickly and create content at pace. And don't be afraid to try something new.
What do you think?
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Strategist
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia.
I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing.
It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting.
We talk about the great things employees have done during COVID, taking employer branding and marketing to the next level with content marketing, TikTok and treating candidates like customers.
Links from content mentioned:
Every Covid-19 Commercial is Exactly the Same: https://youtu.be/vM3J9jDoaTA
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Strategist
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020?
This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes.
Links discussed in the episode:
Vestiare Collective Case Study: https://fanbytes.co.uk/case-studies/vestiaire-collective-x-fanbytes/
Debut Case Study: https://fanbytes.co.uk/case-studies/debut-x-fanbytes/
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Strategist
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot. It was great to take some time out with Mark. Here's what we cover:
What was your first RAD Awards experience? [featuring Alan Partridge] How award-winning work has evolved over the last decade. What does best in class look like in a new decade kick-started by crisis? Mark's best in class checklist for your next recruitment comms meeting.
Let's get on with the chat. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Marketing Strategist at www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis.
We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated.
How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed?
Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transformation Timebomb: 150 practical business adaptations for the digital age.
Topics covered in this episode:
- Investors valuing meaning and purpose more than profit and the implications for the brand circle [employer, consumer, and corporate].
- What does authenticity really mean to stakeholders
- How recruitment should be more about enabling careers rather than filling vacancies
- Recruiting talent based on future impact, not past performance
- How a marketing mindset can add value in recruitment
- What should you put on your agenda in your next meeting?
Links to things we discussed in this episode:
The Transformation Timebomb by Gavin Russell:
https://www.gavinrussellconnect.com/transformation-timebomb
Who Cares Wins: Why good business is better business, by David Jones:
https://www.amazon.co.uk/dp/0273762532/ref=cm_sw_em_r_mt_dp_Cz2tFbWMACQQF
Fixing The Game, by Roger L Martin:
https://rogerlmartin.com/lets-read/fixing-the-game
What Next are doing on Instagram:
https://www.instagram.com/lifeatnext/
The Netflix podcast run by employees:
https://jobs.netflix.com/podcast
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Strategist
Host of the Employer Content Marketing Podcast
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet.
So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's often known for.
Please do subscribe and share the pod with your network. Your support really does mean a lot.
Let's get on with the chat.
Links to things talked about in this episode:
LinkedIn stereotypes video by Knowlton: https://www.linkedin.com/feed/update/urn:li:activity:6663694666749235200/
Who's creating great content on LinkedIn, IMO: https://www.chrislch.com/post/e9-the-daily-goat-vlog-with-harry-hugo-co-founder-of-the-goat-agency
Laura's a big fan of what Unilever does on LinkedIn: https://www.linkedin.com/company/unilever/
LinkedIn helping out people during the global crisis: https://opportunity.linkedin.com/en-us
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Social Media & Content Strategist
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing?
In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers.
So, what Rob has to say about the student and early careers market is certainly worth listening to.
We chat about how students have been adapting to life in lockdown, what the milkround will look like this Autumn and what recruiters can do to help students prepare for the world of work.
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees.
In March, Edelman's Trust Barometer ran a special report in response to the Coronavirus pandemic. This 10-country study found “my employer” was the most trusted institution. This was ahead of NGOs, government, and the media. That's a big responsibility bestowed on employers, so it's particularly important to know how to get this right in the coming months and years ahead.
I chat with Ken Ken, Director at Ceriph, about truth and transparency in the world of employer branding. This conversation takes us far beyond employer branding as we look at what it means, why it matters and two examples of organisations doing it well [Gymshark and Cisco]. We also talk about Airbnb's brilliant handling of mass redundancies and changes on the board at Reddit.
Links discussed in the episode:
Gymshark
https://careers.gymshark.com/
https://www.facebook.com/Gymshark/posts/3089689251129841
https://twitter.com/noelmack/status/1268268151831224321?s=21
Cisco
https://www.instagram.com/explore/tags/wearecisco/
https://blogs.cisco.com/lifeatcisco/my-new-job-life-as-a-working-dad
Airbnb
https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/
https://www.elle.com/culture/celebrities/a32788247/serena-williams-alexis-ohanian-reddit/
Send in a voice message: https://anchor.fm/employercontentmarketing/message
In this episode I chat employee stories with Andrew Sewell. Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your employees tell their story.
Andy and I come up with some tips on how to do this. Get employees to look at their life as chapters and themes in a book. You'll then have a collection of employee stories that are the collective power behind your employer brand.
We also talk about Andy's own story that connects him with The Dude in The Big Lebowski. We also talk about Dan Pink's book, Drive: The surprising truth about what motivates people, and Simon Sinek's view on the power of tribes.
Andy helps leaders, founders and people in work transitions craft the next chapter in their lives. Creator of The Whole Story Online Course, he's a qualified coach and psychologist, with background as a creative leader in advertising and employer branding. I worked with him for a few years at Havas People and always enjoy our chats.
Links to things we discussed in this episode:
Andy's Whole Story Online Course: https://www.andrewsewell.com/the-whole-story
Dan Pink's book, Drive: https://www.danpink.com/drive./
Simon Sinek on tribes: https://www.youtube.com/watch?v=z8EVzdCBvoA
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan James. He talks about his photography side hustle that started with an impromptu photo of some Mods outside a Greggs in Baker Street, Enfield.
Duncs is an Art Director at Havas People and I've worked with him for a lot of my career. As well as being an amazing creative he has a side hustle called Mad Mods and a Camera. We chat over a few drinks in Enfield about this awesome body of work and the importance of this Alfred Eisenstaedt quote: "It is more important to click with people than to click the shutter."
For someone who doesn't class himself as a photographer, Duncs sure knows what makes a great photo. His approach to photography is all about documenting. Every photo has a story and that's something extremely relevant to employer marketing photography.
Here's his website: http://madmodsandacamera.com/
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.lch.social
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In this episode of the Employer Content Marketing Pod I chat early careers marketing. What do students and graduates want from early careers recruiters? Early careers recruitment sees organisations vying for the attention [and applications] of thousands of students and graduates every year. What stands you out from the crowd and how can you react to the impacts of Coronavirus? Conor Cotton joins me to discuss this. Conor is the Head Of Employer Strategy at Springpod so he's all about helping organisations in the early careers space. Links discussed in this episode: Evening Standard article: https://www.standard.co.uk/news/uk/young-people-most-likely-lose-work-lockdown-a4444186.html It Takes a Tribe...Conor's book of the moment: https://amzn.to/3fXAtD9 EY's Clueless Mum Vlog: https://bit.ly/2BxNyEi
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In this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod.
Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the Springpod mission of helping school leavers, students and graduates enter the world of work prepared and inspired.
Ollie and the team are a great bunch and I always enjoy our chats. This one finds us talking about what content employers need to create to cut through the noise. We talk about the binge-worthy content that they've been creating [see links below, well worth checking out!].
Links discussed in the episode:
Clicking Apply Podcast: https://open.spotify.com/show/6hcwobol7BXOlOKOYirFei
Classroom to Boardroom: https://www.springpod.co.uk/classroom-to-boardroom/
Learn Lounge: https://learn.springpod.co.uk/
Online Open Days: https://www.onlineopendays.com/
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.lch.social
Send in a voice message: https://anchor.fm/employercontentmarketing/message
What content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films. As the world comes out of lockdown we've joined forces to come up with a framework to help you reset your approach to creating content that engages people in a post-COVID world. Nick kindly invited me onto his Better Video Podcast last month to talk about the framework to help you change up your content. Thanks for listening and please do share your thoughts on how you are approaching content for a post-COVID world. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.lch.social
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In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for onboarding. Enjoy the chat and don't forget to subscribe or follow to both podcasts. Links that we mentioned: The Cup of Tea series podcast: https://anchor.fm/ca3 CA3's onboarding software, Eli: https://www.cathree.com/onboarding/ The Daily Goat Vlog: https://www.linkedin.com/company/the-goat-agency/videos/ The WeAreNetflix podcast: https://www.chrislch.com/post/podcasts-the-next-big-format-in-employer-marketing RAD Award winner: https://radawards.com/2020/en/page/2020-winners
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How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched by thousands of people on LinkedIn every week. I chat with Harry Hugo. He's the Co-Founder of The Goat Agency, a global influencer marketing agency. We talk about how vlogging has played an important role in their recruitment. It's also become really influential for employee engagement and new business. Links to the stuff we mentioned during our chat: Harry's favourite episode vlog [and the best day of his life!]: KSI v Logan Paul in LA [Episode 199]: https://youtu.be/RyfZsnDKlYA The BT Sports Industry Awards 2019 pitch to judges [Episode 039]: https://youtu.be/6H-KfQlvvdU We're launching a daily vlog [Episode 001]: https://youtu.be/NkH52SHmZEc The Goat Agency on LinkedIn: https://www.linkedin.com/company/the-goat-agency/
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Look out, Gen Z and TikTok are well and truly here!
Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce.
TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019].
So it's important to talk about both for early career marketing.
I chat with Shelly Chadha, from Gen Z marketing agency Fanbytes. We cover why TikTok is so popular, what brands are doing on the app and what early career marketers can do with it.
Link shout outs from the episode:
The Rise Above campaign with the TikTok house, Bytehouse: https://www.bbc.co.uk/news/technology-52223908 & https://www.tiktok.com/tag/stayhomefeelgood
Our article about TikTok and National Apprenticeship Week on Undercover Recruiter: https://theundercoverrecruiter.com/unlock-the-potential-of-tiktok/
Fanbytes work with ACCA: https://youtu.be/Gr-3DlU9XEo
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.chrislch.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
This is a super short episode about TikTok. I'm dropping a longer episode with a guest soon but I wanted to share a little something with you. TikTok has taken the world by storm in the past 12 months. It was the world’s second most downloaded app in 2019 (behind WhatsApp) and regularly topped the app download charts. It's extremely popular with 16-24 year olds and it's becoming a major deal for music artists. One particular song, The Weeknd's '80s inspired Blinding Lights, was released in November 2019 but it has stormed to the top of the charts because it is being used in a TikTok challenge. Check out some videos on TikTok featuring all family members and friends during the lockdown: https://www.tiktok.com/tag/blindinglights It's a great tune and just goes to show how much of an influence TikTok has on Gen Z. Good to know when you're thinking about your early careers marketing strategy. So turn the volume up and enjoy this great tune to get you into that party mood, even if you can't leave your house!
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Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute). That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business. He wrote about brands as broadcasters. When brands think like broadcasters what happens to their content? And what does this mean for employer branding? About my guest: Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes. Useful links discussed in the episode GoDaddy's YouTube Channel as a great example of YouTube's Content Structure: https://www.youtube.com/channel/UCgH_SmWw9WianYyOB5Y6tEA Red Bull and their standout commitment to behaving as a broadcaster: https://www.redbull.com/gb-en/ EY and their apprenticeship content: https://ukcareers.ey.com/students/career-advice/apprenticeships Rolls-Royce and their myth-busting apprenticeship videos: https://www.youtube.com/watch?v=H8btA5jWuxM If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com Sponsorships: off for this episode
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Audio is on the rise and rise, and a great opportunity for employer marketers.
The Rise of Digital Audio Advertising Report 2019 found that digital audio reaches 28.3 million adults a week (+14% year-on-year). People spend 2.9 hours per week listening to digital audio, adding up to a total of 365 million hours per week for the whole of the UK.
Audio gives you that immersive, uninterrupted experience you don't get with other formats. Sound really has a way of drawing you in.
That's why I had to share some audio that's been doing the rounds on WhatsApp recently. It's a remix of Billie Eilish's ilomilo but recorded in what is being termed 8D audio (360 audio that really feels like the music surrounds you). It's not a new technology but the global pandemic is only increasing people's craving for music and worthy distractions.
So get your headphones on if you haven't already and listen to this. You could even have a silent disco with your housemates or family. Enjoy!
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Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values. But how do you get employees involved in video? Technology has a role to play, and make your life easier. In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform. We talk about why Priya set up Sauce with her co-founders, why employee-generated video is important and how the platform works. We've also got a case study to boot. Links from the show: About Sauce (including the Royal Parks Half Marathon case study: https://www.sauce.video/stories Thanks for listening. Chris Le'cand-Harwood www.chrislch.com
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In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this. Universities recruiting students is big business: Big-ticket products (annual cost of student life starts at around £9,000) are marketing in an ultra-competitive national and international market. In April 2019, The Guardian found university marketing budgets in the hundreds of thousands to millions of pounds. The cost of not recruiting enough students has a very clear cost to universities. The same should be said of not recruiting enough of the right employees. If you were to take the same approach as Student Life for your apprenticeship or graduate marketing what would it look like (online and offline)? I'd love to hear from you. Here are links to things I talk about in this episode: 1. Student Life Magazine (the latest issue isn't online yet but you get a good feel for the approach in the issues here): http://bit.ly/396v7RY 2. BBC Three's Students on The Edge docu-series: https://bbc.in/33x8CEK Thanks for listening. Chris @ www.chrislch.com
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Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021.
What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business. We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video.
Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.
Useful links
We talked about some great storytelling examples from Netfilx: https://www.chrislch.com/post/netflix-do-diversity-stories-naturally
If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.chrislch.com
Send in a voice message: https://anchor.fm/employercontentmarketing/message
“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer. This episode talks about the why and what of Employer Content Marketing. Thx for Listening. Chris Le'cand-Harwood [Director & Strategy Lead at the Content Marketing Pod Ltd - www.contentmarketingpod.com]
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