Marketing and a Mic: Recent Episodes
Fusion One Marketing
Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com
While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?
We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need.
ai #chatgpt #googlebard #bing #marketingtips
To watch the full video of this episode visit:
https://fusiononemarketing.com/ai-tools/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
02:25 Features and Capabilities of Chatbots
04:00 Capabilities of ChatGPT
05:57 Capabilities of Bing AI
07:28 Capabilities of Google Bard
08:56 User Experience
11:04 How to Best Use ChatGPT
13:46 How to Best Use Bing AI
17:36 How to Best Use Google Bard
Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable.
We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.
To watch the full video of this episode visit:
https://fusiononemarketing.com/easy-ways-to-repurpose-content/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Key Moments:
(01:54) Why You Should Repurpose Content
(04:27) How to Repurpose Content
(05:14) Create a Video
(06:09) Make an Infographic
(06:44) Turn your content into an eBook
(07:51) Create a podcast episode
(08:31) Twitter Threads
(09:31) Turn a Twitter Chat into a LinkedIn Post
(11:30) Design Checklist
(12:23) Create a newsletter
(13:33) Set up a Webinar
(14:27) Create Social Media Posts
(15:49) Key Takeaways
By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.
To watch the full video of this episode, visit:
https://fusiononemarketing.com/chatgpt-chatbot/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Key Moments:
(01:50) What is ChatGPT
(02:24) How to Use ChatGPT
(05:06) Where Does ChatGPT Get Its Data?
(06:32) The Danger of ChatGPT
(11:26) The Benefits of ChatGPT
We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits.
We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-market-to-gen-z/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Key Moments:
(02:16) Facts About Gen Z
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways
Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page.
To watch the full video of this episode visit:
https://fusiononemarketing.com/guide-to-linkedin-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Key Moments:
(02:36) #1 Make the Most of Your LinkedIn Profile
(04:50) #2 Use the 411 Rule
(06:24) #3 Use the Content Suggestions Tool
(07:01) #4 Engage, Respond, Comment. Repeat
(07:44) #5 Search and Add Related Hashtags
(09:57) #6 LinkedIn Newsletter
(11:18) LinkedIn Lead Generation Tips
(11:35) Shift Your Mindset from Features to Promises
(13:06) Create Catagory Entry Points
(14:33) Create Memorable Messages
(16:38) Key Takeaways
We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you.
We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.
*Original air date: 4/8/22
Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?
We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.
To watch the full video of this episode, visit:
https://fusiononemarketing.com/digital-marketing-trends-2023/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
0:00 Welcome to Marketing and a Mic
03:18 Uptick in AI and Machine Learning
06:38 Improved User Experience
09:12 Increased Investment in Influencer Marketing
12:08 Corporate Social Responsibility (CSR)
16:07 TikTok Will Get Even Stronger
As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.
To watch the full video of this episode, visit:
https://fusiononemarketing.com/digital-marketing-audit/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
0:00 Welcome to Marketing and a Mic
1:35 Auditing Your Marketing Efforts
2:34 Examine Your Goals
4:58 Re-evaluate Target Customers
8:08 Evaluate Your Digital Marketing Presence
6:28 Evaluate Your Brand Messaging
19:50 Final Thoughts
It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.
To watch the full video of this episode visit:
https://fusiononemarketing.com/custom-wordpress-site-vs-theme/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
TIMESTAMPS
0:00 Welcome to Marketing and a Mic
2:18 What is a WordPress Theme Template?
6:42 Drawbacks to Consider with Theme Templates
11:56 What is A Custom WordPress Site?
13:48 Advantages of a Custom WordPress Site
21:10 Which Should You Choose?
24:30 Final Thoughts
While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.
To watch the full video of this episode visit:
https://fusiononemarketing.com/seo-factors/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
0:00 Welcome to Marketing and a Mic
4:14 Making Content that Matches Search Intent
6:00 Think Search Intent vs. Keywords
9:25 Writing Powerful Headlines
10:56 Including More Focused Topics
13:37 Including FAQs on your website
16:25 Delivering E-A-T Worthy Content
18:46 Final Thoughts
Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?
In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.
To watch the full video of this episode visit:
https://fusiononemarketing.com/landing-page-vs-website/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps
0:00 Welcome to Marketing and a Mic
1:14 Landing Page vs. Websites: The Basics
6:07 Which is Best for You?
7:43 When to Use a Website
11:20 When to Use a Landing Page
14:34 Final Thoughts
Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?
To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.
We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.
To watch the full video of this episode, visit:
https://fusiononemarketing.com/create-google-posts/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
0:00 Welcome to Marketing and a Mic
2:17 Types of Google Posts You Can Share
10:03 How to Catch the Reader's Eye
13:45 Things to Avoid
16:54 Important Tips
22:10 Final Thoughts
Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business.
We're going to talk about steps to take in evaluating your business's "readiness" for change, and a great process to help you get there.
To watch the full video of this episode visit:
https://fusiononemarketing.com/scaling-your-business/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamps:
0:00 Welcome to Marketing and a Mic
2:03 Scaling Your Business
4:17 Leadership Clarity
12:40 Infrastructure
20:00 Sales & Marketing
22:53 Cash
27:02 Final Thoughts
We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.
We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.
To watch the full video of this episode visit:
https://fusiononemarketing.com/achieve-business-goals-cigar-method/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:02 What is the CIGAR Method?
3:37 Breaking Down the Steps
9:40 How to Implement the CIGAR Method
11:15 Final Thoughts
With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better.
We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.
To watch the full video of this episode visit:
https://fusiononemarketing.com/new-linkedin-features/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
2:57 Creator Mode Explained
11:10 New Creator Mode Features
18:27 Final Thoughts
What’s better than acquiring new customers? Answer: Keeping your current ones.
Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition.
We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.
To watch the full video of this episode visit:
https://fusiononemarketing.com/customer-retention-strategies/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:55 Calculate Your Customer Retention Rate
5:25 Create a Customer Loyalty Program
8:52 Send Engaging Emails to Existing Customers
14:59 Create a Smooth Process
19:44 Capitalize on Data Collection
24:01 Final Thoughts
When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service.
In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-proof/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers.
We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love.
Set your reminder button so you don't miss an episode!
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:16 Why Your Business Needs a Blog
3:52 It Improves Your SEO
9:59 It Drives Website Traffic
13:50 It Builds Value and Brand Authority
16:47 It Builds Customer Trust
19:27 Wrap Up
Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website.
We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.
To watch the full video of this episode visit:
https://fusiononemarketing.com/google-business-profile-features/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic!
1:57 Your Google Business Profile
3:25 Products and Services
8:30 Add Attributes
11:07 Call to Action Buttons
14:00 Messaging
16:33 Google Posts
22:43 That's a Wrap!
Do you know how profitable your marketing is? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts.
We're going to show you what tools are available to track the effectiveness of all your marketing efforts and how this can greatly improve your ROI.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-measure-marketing-success/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes
0:00 Welcome to Marketing and a Mic!
2:10 What are Marketing Metrics?
3:02 Website Marketing Metrics
5:29 Website Metrics to Track
7:03 SEO Marketing Metrics
8:24 SEO Keyword Tool
10:38 SEO Metrics to Track
11:36 Social Media Marketing Metrics
14:54 Social Media Metrics to Track
15:40 PPC Marketing Metrics
17:35 PPC Metrics to Track
18:30 PPC Metric Tools
21:39 Social Media Ad Tracking
22:38 DASH - Powered by Fusion One Marketing
24:34 That's a Wrap!
If you’re a business looking to advertise but have no idea what social platform is right for you, this is your show.
We’re going to break down 3 of the top social media advertising platforms and share which is best for certain industries and some helpful best practices to create a lead-generating ad.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-media-platforms/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:16 Instagram Ads
1:57 Types of Industries for Instagram Ads
6:04 Instagram Advertising Best Practices
11:01 Types of Industries for Facebook Ads
17:37 Facebook Advertising Best Practices
21:00 Types of Industries for YouTube Ads
28:25 YouTube Advertising Best Practices
32:40 Recap & That's a Wrap!
Whether you are new to social media or need a better strategy, this show is for you.
We’re going to cover platform tips, content creation, and social media best practices to help build your brand awareness and increase your customer base.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-media-marketing-strategy/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic!
1:54 The Basics
9:29 Best Practices
11:09 Hashtags
16:16 Inviting Others
18:12 Platform Tips
23:34 Driving Website Traffic
25:02 Communication Features
28:15 Recap & That's a Wrap!
A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important for your online presence.
We're going to share with you an effective and powerful way to get a steady stream of online reviews and get customers calling.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-importance-of-online-reviews/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[1:41] Social Proof Drives Purchases
[3:24] Seem More Trustworthy
[5:51] Make Your Business More Visible
[8:05] Creating Business Profiles
[9:22] Making it Easy for Customers to Leave Reviews
[10:06] FOM Review System
[16:12] Review Cards
[17:30] Responding to Reviews
[19:23] Recap & That's a Wrap!
What matters when it comes to website optimization and improving your online rankings?
We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it.
To watch the full video of this episode visit:
https://fusiononemarketing.com/website-optimization/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[02:30] Creating Useful and Consistent Content
[08:25] Page Speed
[13:50] Internal Links
[1:55] Incorporate Your Location
[13:32] Engage with Connections & Colleagues
[20:45] On-Page Experience
[24:56] Recap & That's a Wrap!
How will new privacy guidelines, automation, and other Google trends impact your online ads? We're going to show you some new Google capabilities that will help put your ad on top.
GoogleAds #digitalmarketing #marketing
To watch the full video of this episode visit:
https://fusiononemarketing.com/google-ad-trends-that-will-put-you-on-top/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
LinkedIn is a social platform built for business networking and it works exceptionally well for generating B2B leads. We’re going to show you 7 great ways to use LinkedIn to achieve your marketing goals.
To watch the full video of this episode visit:
https://fusiononemarketing.com/linkedin-for-b2b-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[01:06] Turn Your Page into a Conversion Page
[05:43] Showcase Pages
[08:19] Identifying Key Decision Makers
[11:06] Refrain from the Cold Lead Approach
[13:32] Engage with Connections & Colleagues
[15:06] Participating in LinkedIn Groups
[17:50] Following Suggested Content
[19:48] Recap & That's a Wrap!
Search engines use a specific SEO checklist to ensure they give users the most accurate and trustworthy information online. This criterion has everything to do with online visibility and rankings.
We're going to show you 5 SEO strategies that will help give your business a boost in search results.
To watch the full video of this episode visit:
https://fusiononemarketing.com/seo-strategies-to-win-the-rank-war/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[01:00] SEO Basics
[02:21] Long-Tail Keywords
[04:48] Long-Form Content
[09:20] Core Web Vital Signals
[14:00] Video Key Moments
[19:17] E-A-T (Expertise, Authority & Trust)
[23:30] That's a Wrap!
If you’ve been thinking about starting a podcast, this is the show for you. We’re going to walk you through the process step by step and give you the confidence to start your podcast show.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-start-a-podcast/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[01:02] Planning Your Podcast
[01:38] Determine Your Target Audience
[02:36] Know Your Content
[03:36] Plan Show Topics in Advance
[05:11] Name Your Podcast
[06:48] Choose Style & Frequency
[08:56] Preparing Your Podcast
[09:05] Run of Show
[13:20] Streaming Platforms
[14:56] Audio Only Platforms
[15:52] Launching Your Podcast
[16:05] Choose Hosting Site
[20:14] Get Listed in Directories
[21:04] Podcast Equipment Tips
[22:24] That's a Wrap!
Whether you’re a small start-up or an established business, you need marketing. The good news is you have options.
Is it better to build a marketing team internally or hire an agency to get the job done? We’re going to break down the pros and cons of each to help you make an informed decision on what’s best for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/agency-vs-in-house-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
[00:00] Welcome to Marketing and a Mic!
[01:02] Agency vs. In-House Marketing
[02:41] Pros of In-House Marketing
[04:48] Cons of In-House Marketing
[09:12] Pros of a Marketing Agency
[13:33] Cons of a Marketing Agency
[16:59] That's a Wrap!
With chatbots, text messages, messenger, and so on, it has become increasingly easier for customers to contact businesses.
So, what do they prefer? We’re going to share our findings with you, and some important takeaways to ensure you’re offering the channels customers want to see.
To watch the full video of this episode visit:
https://fusiononemarketing.com/customer-service-statistics/
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Time Stamp Notes:
[0:02] Welcome to Marketing and a Mic!
[01:55] Customer Age Drives Preference
[04:41] Stage of Buying Impacts Preference
[09:13] Text Messaging vs Live Chat vs Messenger
[11:18] SMS Content That Consumers Want
[13:41] Fusion One Marketing's Tips
[17:18] That's a Wrap!
Instagram was on the fast train last year with new features and updates, and they are showing no signs of slowing down.
We’re going to talk about what trends to expect now and in the near future with Instagram, and how to best use this platform for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/instagram-new-features/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam
This show is about discovering which marketing tactics are best for your business. We’re going to walk through all the steps necessary to build the right strategy and share some key questions that will help you find the right marketing focus for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-find-your-marketing-focus/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
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Twitter: https://twitter.com/fusiononeteam
Time-Stamp Notes:
[0:08] Welcome to Marketing and a Mic!
[02:34] Defining Your Marketing Plan
[04:44] Analyzing Your Target Audience
[06:30] Identifying Pain Points
[08:40] Applying The Right Marketing Tactics
[12:28] Additional Marketing Options
[19:09] That's a Wrap!
We've done the research for you and compiled a list of the top 6 marketing trends to be on the lookout for in 2022, and how to optimize them for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/digital-marketing-trends-2022/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time-Stamp Notes:
[0:29] Welcome to Marketing and a Mic
[01:55] Voice Search
[04:14] Social Selling & Social Commerce
[06:47] Audio Content
[10:11] Multitask Uniform Model
[14:27] Short-Form Video
[18:02] Customer Intent & User Experience
[22:10] That's a Wrap!
QR Codes are making a comeback – for real this time. QR Codes are providing one of the most seamless and fastest customer experiences for customers.
We have a complete list of ways to use this unique piece of technology to help make it easier and seamless for customers to take action!
To watch the full video of this episode visit:
https://fusiononemarketing.com/8-ways-to-brilliantly-use-qr-codes-for-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
This show is all about helping your business. We're going to give you a rundown of some basic digital marketing tactics every business should be doing and exactly how to do it. Plus, we've brought in some special guests to get in on the fun!
To watch the full video of this episode visit:
https://fusiononemarketing.com/your-digital-marketing-cheat-sheet/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam
Goodbye Google My Business, Hello Google Business Profile! We're going to talk about everything that's changed and what these updates mean for businesses.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-new-google-business-profile-everything-you-need-to-know/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time-Stamp Notes:
[2:07] What's Changed?
[3:30] New Features
[3:50] Verify Your Business
[5:30] Edit Business Profile
[7:06] Multi-Location Businesses
[9:10] Edit Your Business Info
[10:22] Add Your Products
[11:44] Add Your Services
[12:43] Your Customers
[13:55] Messaging
[16:11] Call History
[19:05] Benefits of Google Business Profile
[20:49] That's a Wrap!
Join us for Part 2 as we dive deeper into creating YouTube Ads. We'll explore how to set up, target, and launch an effective ad on YouTube. We'll also share some of our top tips that will ensure you're setting up your ad for success.
Time-Stamp Notes:
[3:16] YouTube Ad Setup
[4:02] Google Ads
[5:07] Campaign Goals
[5:52] Campaign Subtype
[6:27] Budgeting Strategy
[7:12] Setting Up Your Budget
[10:44] Inventory Type
[12:45] Defining Your Target Audience
[13:29] Demographics
[14:37] Targeting
[16:30] Custom Intent
[18:14] Launch Your Ad
[20:09] Tracking Metrics
[22:08] That's a Wrap!
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam
If you’ve seen YouTube ads in action, you might be asking yourself, "are they worth the investment?" The short answer is yes! YouTube Advertising is actually relatively inexpensive for small businesses, and the cost might surprise you.
We’re going to break down the basics in advertising costs, the different types of YouTube ads available, and how to create an Oscar-worthy video that will entice viewers to take action.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-create-youtube-ads-beginners-guide/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam
Time-Stamp Notes:
[2:14] Intro to YouTube Ads
[3:30] The Cost of YouTube Ads
[6:02] Types of YouTube Ads
[12:44] How to Build a Killer YouTube Ad
[23:27] That's a Wrap! Overview of What's To Come Next Week.
It's official. It's happening. Apple’s new policies have impacted small businesses and Facebook advertisers. However, it's not all lost. We've got some helpful workarounds for small business owners to get the most out of their online ads despite these changes.
To watch the full video of this episode visit:
https://fusiononemarketing.com/what-apples-ios-update-means-for-advertising/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam
Digital Marketing is all about connecting with your audience exactly when and where they are spending most of their time: the internet.
There's a lot to it, but we're going to simplify it all so you can see exactly how it can be a great profit center for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/what-digital-marketing-can-do-for-you/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
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What is a Brand? What isn't a Brand? You might be surprised that branding has very little to do with your design, your product, and even YOU. Is your mind blown yet? We're going to define exactly what branding is and how to build a powerful branding strategy.
To watch the full video of this episode visit:
https://fusiononemarketing.com/what-branding-is-and-what-it-isnt/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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You may have not heard of the term omnichannel marketing, but I can guarantee your using it – and it’s safe to say you’re dependent on it.
We're going to share what it is, how it works, and why it provides the most seamless and personalized experience for your customers.
To watch the full video of this episode visit:
https://fusiononemarketing.com/omnichannel-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Calling all Canva lovers! Hang on to your hats because we've got some great Canva secrets to share with you. In this step-by-step tutorial, we'll show you some AMAZING Canva features to take your creations to the next level!
From templates to keyword searches, to special effects and video tools, this show has it all!
To watch the full video of this episode visit:
https://fusiononemarketing.com/canva-features-you-may-not-know-about
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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We've compiled a list of crucial questions every business owner should be asking themselves to set their company up for success...and there are a few questions that may even surprise you. This is going to be a highly informative show you won't want to miss!
To watch the full video of this episode visit:
https://fusiononemarketing.com/important-marketing-questions
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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It's not your Grandma's Facebook anymore! Facebook and Instagram have made some major updates to help small businesses connect to potential customers, promote and sell products, and drive conversions.
Tune in for our LIVE Demo and get a full tutorial on how to "bling out" your Business Pages and take advantage of these awesome features!
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-top-facebook-and-instagram-updates-you-dont-want-to-miss
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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We love digital marketing, but we also love to partner with other types of marketing companies that can take your business to the next level.
Samata Shah, the owner of Kopri Promotions, joins us to explain the importance of branding through promotional products and the added gains it gives your marketing strategy.
**Join us LIVE every Friday at 8 AM CDT on Facebook, YouTube, Twitter, and LinkedIn! Follow us for the latest digital marketing tips, tricks, and trends.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-importance-of-promotional-products-to-brand-your-business/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Digital Marketing is everchanging, so it's only natural to have some common questions about the industry.
We thought it would be helpful to put together a list of our most frequently asked digital marketing questions and the answers to them.
From websites to social media and everything in between, we're going to cover a lot of ground on this show!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/digital-marketing-our-most-frequently-asked-questions/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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There's a lot of myths floating around out there in the digital marketing world. This makes it difficult for businesses to know exactly what they should or should not be doing.
We're going down the list of most common digital marketing questions, and will separate fact from fiction to help your business stay on the right track.
To watch the full video of this episode visit:
https://fusiononemarketing.com/digital-marketing-fact-vs-fiction/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Local SEO improves your businesses' online visibility from relevant local searches. So, if you want your business to show up, you need to make sure you're doing all the right things to improve your rankings.
We've created a step-by-step guide to help make sure your local SEO stays updated and local customers can find you online.
To watch the full video of this episode visit:
https://fusiononemarketing.com/local-seo-updates-to-make-right-now/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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What do consumers want to see on social media? Bottom line, people, not just products, matter to consumers.
We’re going to share why it’s so important that your brand produces content consumers want to see and show you some trending content ideas to help you win over consumers.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-types-of-content-consumers-want-to-see-on-social-media/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
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Yes, you read that right. Supporting small businesses is extremely important for a number of reasons. Fortunately, as consumers, we have lots of influential ways to help encourage them.
Plus, there's a bonus to all this: By taking the time to help your small business owner friend – you can also get more people talking about your own business – and we’re going to show you exactly how.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-supporting-small-businesses-can-help-grow-your-own-business/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Do you respond to customers online quickly? What about online reviews? Business owners are extremely busy, and yet customers are becoming more impatient and demanding.
We're going to show you some simple tricks to make it easier to respond to your customers quickly, and keep them happy.
To watch the full video of this episode visit:
https://fusiononemarketing.com/why-responding-to-your-customers-online-is-crucial/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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The value of referrals is clear to any business owner. However, what may not be so clear is the process. Having the right referral marketing mindset can make all the difference in the close rate of your referrals.
We’re going to talk about the “give to get” mentality and why it all comes down to being intentional.
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Remote working and remote networking has rapidly evolved into a more common way to connect with others. With that, came the need for a virtual way to exchange contact information.
Digital business cards are quickly emerging as a rising favorite to their paper counterparts. We’re going to cover what digital business cards are, the benefits of going digital, and how to create one for your business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/digital-business-cards/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Creating the right content is the best way to experience higher rankings, drive more traffic to your website, and boost your business’s trust and authority with the search engines and customers.
We're going to share the types of content for SEO that can help drive traffic and conversions to your website.
To watch the full video of this episode visit:
https://fusiononemarketing.com/types-of-content-for-seo-that-will-drive-traffic-to-your-website/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Need help selling your products and services online? It's all possible with a shopping cart.
We'll show you the basics of adding a shopping cart and payment gateway to your small business website. Plus, we'll give you a step-by-step guide of everything you need in place before you get started.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-add-a-shopping-cart-to-your-website/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Just because you're a podcast newbie, doesn't mean you can't create your own. We have a step-by-step guide to help you prepare for, create, and produce a professional video podcast.
To watch the full video of this episode visit:
https://fusiononemarketing.com/you-too-can-create-a-video-podcast/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Yes, you read that right. Social media is playing an increasingly important role in how people research and find things – especially when it comes to home service providers.
If you’re in that industry, you need to watch this. We’re going to share why social media work so well for this industry and give you some tips to help improve your own business.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-importance-of-social-media-for-home-service-businesses/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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You know, those “little” things you see on social media that end up annoying you like nothing else? Of course you do, we all have them. We're sharing our top social media pet peeves - even some we may have been guilty of ourselves - and see if you agree or disagree with our list.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-media-pet-peeves/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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LinkedIn Ads offer a unique way to reach your target audience and grow your business. If you're a B2B company, LinkedIn ads need to be on your radar. We'll give you the rundown on the types of ads LinkedIn offers, how to position them, and some best practices.
To watch the full video of this episode visit:
https://fusiononemarketing.com/linkedin-ad-types/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Since working from home has become the new normal, having a professional-looking office space is increasingly more important. If you want to be taken seriously, you need to stop doing zoom calls from your bed or have Tiger King as your virtual background. Mary Beasley with Let's Be Frank Designs is going to show us ways to transform our home office space, how to work with items we already own, and simple design tips that can make a big impact.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-create-a-professional-home-office-space/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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You've most likely seen PPC Ads, you just may not know it. As a business owner, PPC Advertising is one of the best ways to get your brand in front of the right eyes. We're going to zero in on some big PPC Advertising Trends that you need to know about, and how to use these new features to generate a better ROI.
To watch the full video of this episode visit:
https://fusiononemarketing.com/ppc-advertising/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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You need to eat to live, and so does your website content. E-A-T is a huge deal with Google right now in determining the quality of your website, and ultimately how well it ranks. We're going to explain what it means, why it matters, and how to implement E-A-T correctly in your content to score big points with Google.
To watch the full video of this episode visit:
https://fusiononemarketing.com/e-a-t-for-seo/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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What does "having a digital marketing strategy" even mean? Digital Marketing is a MUST these days, but many businesses don't know what it is and how it can bring in more customers. We're going to strip it down to the basics and show you how to build a winning digital marketing strategy from the ground up.
To watch the full video of this episode visit:
https://fusiononemarketing.com/digital-marketing-101-what-small-businesses-need-to-know/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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There are so many SEO myths out there. It doesn't help that search engines are constantly changing their SEO recipe. We're going to shed some light on some common myths and help you understand if there is any truth behind them.
To watch the full video of this episode visit:
https://fusiononemarketing.com/5-seo-myths-debunked/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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What are you using to communicate with your customers? Answering customer questions immediately is one of the best things you can do for them - and these days they expect it. We're going to break down two options: Chatbots vs Live Chat and determine which is winning the customer service game.
To watch the full video of this episode visit:
https://fusiononemarketing.com/chatbots-vs-live-chats-which-should-your-business-use/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Marketing etiquette, social media pet peeves, genius ideas; we're covering it all! The internet is a big world, and with every brilliant idea, there are some that just fall flat. We've got our picks and want your help deciding if you LOVE IT or are OVER IT.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-media-trends-love-it-or-over-it/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Thinking about investing in a new website for your business? Once you have made the decision, one question remains…should you go with a custom-built website or use a DIY template for your site? Which path best suits your business? Are there any major differences? We're covering it all to help you decide!
To watch the full video of this episode visit:
https://fusiononemarketing.com/diy-template-sites-vs-custom-built-websites/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Which one is better for broadcasting? Conducting business through the use of an online video tool has become the new normal. While Zoom is the most recognized platform, is it an all-in-one solution? We're going to break down the differences between Zoom vs StreamYard and help you determine which is better for your business objectives.
To watch the full video of this episode visit:
https://fusiononemarketing.com/streamyard-vs-zoom-which-online-video-tool-is-better/
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We've got some burning questions to ask our team! The best part? They have no idea what's coming! Will they know the answer?? Join us for The Hot Seat, where our team of gurus will have to answer whatever question comes their way when the wheel lands on their name.
To watch the full video of this episode visit:
https://fusiononemarketing.com/the-hot-seat-with-the-fusion-one-marketing-team/
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We love to help businesses grow and get more business. Sometimes nothing helps more than seeing the work in action. We're going to share some success stories of what we've done to help our clients accomplish their goals - and get you inspired for your own business!
To watch the full video of this episode visit:
https://fusiononemarketing.com/digital-marketing-case-studies/
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If your business is targeting everyone, then you are targeting no one. Read that again. If you don't have a well-defined snapshot of who your target customer is, we're going to help get you there! Knowing this will help you cut through the noise and meet the exact needs of your customer.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-identify-your-target-audience/
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What should we expect in 2021 in the world of social media? Many social platforms are upping their game to help businesses thrive in the "new normal" of contactless shopping and social distancing. We're sharing the latest trends to help businesses best position themselves in 2021 with social media.
To watch the full video of this episode visit:
https://fusiononemarketing.com/2021-social-media-trends/
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We're Baaccck! Marketing Mix returns with a bang. What better way to kick off the new year than to celebrate Fusion One Marketing's 10th anniversary! We're sitting down with the owners of Fusion One as they reflect back on the last 10 years and share bits of advice they've learned along the way.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/fusion-one-marketing-celebrates-10-years-in-business/
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Solar Reflections Services owner, David Stephenson, joins us to talk tint, wraps & graphics galore. SRS offers a multitude of services for businesses & individuals. Tune in to learn what they can do for you!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-david-stephenson-of-srs/
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Effective communication is a vital tool for any business. Lynn Ray joins us to explain how her company, BTI, is able to deliver the best in communications solutions.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-lynn-ray-of-business-telephones-inc/
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Like most businesses, we get several common questions about digital marketing. We thought it would be helpful to put together a list answering all of our most FAQs and share it with our viewers. From social media, branding, SEO, and everything in between, we've got all the answers related to digital marketing to help your business!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/our-most-frequently-asked-questions-answered/
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Wine lovers rejoice! Kelly Daniel joins us to talk about Scout & Cellar's commitment to providing wine that is "Clean-Crafted", meaning it is free of chemical additives. You're going to need a bottle...or 12. Don't miss this episode of Biz Talk!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-kelly-daniel-of-scout-cellar/
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LinkedIn is such a powerful networking platform and is underutilized by many. In reality, this platform packs a serious punch. We're going to show you some great tools available on LinkedIn that can help generate quality leads for your business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-to-get-more-leads-for-your-business-with-linkedin/
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Pari Barzegari is the Director of Community & Career Development with the Shelby County Chamber. Join us as we dive into exactly how the Chamber is a resource for professionals and how it can benefit your career.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-pari-barzegari-of-the-shelby-chamber/
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There are so many different platforms to use these days. One that you may have overlooked could be Pinterest. If you’re thinking that Pinterest is just for finding recipes and redecorating your home, you’re missing out. We’re going to show you how and why Pinterest can be a marketing goldmine for your business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-to-use-pinterest-for-your-business/
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We are breaking down generational marketing, and if you haven't heard of this, you'll want to watch this. All of these age groups respond differently to marketing approaches, but one thing is clear: they all represent today's customers. We've got a special panel for this broadcast to help us understand how to best target these generations.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/generational-marketing-how-to-best-target/
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Heather Davis, a Certified Life Coach with Waterstone Counseling explains how she helps her clients bridge the gap between where they are, and where they want to be in life.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-heather-davis-of-waterstone-counseling/
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Scott returned to the Fusion One Lounge to break down Reverse Mortgages: What they are, how they work & how they can help you leave behind a stronger legacy for your children.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-scott-stearns-reverse-mortgages/
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When you think about who is buying your product, the answer shouldn’t be somebody breathing with a checkbook. We're going to talk about a very helpful technique called Buyer Personas, which will help you determine who is buying your product and what influences them to buy.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/buyer-personas-who-is-buying-your-product/
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Scott Stearns of MortgageBanc joins us for a TWO part Biz Talk series that everyone will benefit from. Scott has 19 years in the mortgage industry & will be dropping a lot of knowledge & advice for navigating the housing market. We will also cover credit 101 & how to prepare or repair your credit for buying a home.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-scott-stearns-of-mortgagebanc/
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While many business owners have the best intentions when trying to market online, understanding how to best drive customers to your business can lead to costly mistakes if not done correctly. We’re going to uncover 5 mistakes small business owners make with digital marketing to help save you a lot of time, energy, and money.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/5-mistakes-small-business-owners-make-with-digital-marketing-2/
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David Allen is the owner of JD Allen Services and a state-certified electrician. From inspections to repairs, he understands it all when it comes to electrical needs. He'll join the Fusion Lounge with some incredible and eye-opening tips that we all need to be aware of.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-david-allen-of-jd-allen-services-llc/
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Is it better to advertise through Facebook or Google? Which will provide a better ROI for your business? Some products or services yield better results with Facebook Ads, while others perform better with Google Ads. We're going to break it all down so you know which is better for you.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/facebook-ads-vs-google-ads/
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Keith Sides of The UPS Store located on Caldwell Mill Road in Hoover, AL joins us this week to talk about how they are a one-stop-shop that offers so much more than shipping for your business needs.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-keith-sides-of-the-ups-store/
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Facebook Ads can increase brand awareness about your company and attract new customers. However, do you know how they work and if your specific business could benefit from them? We're going to break down the Who, What, Where, and Why when it comes to using Facebook Advertising.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/does-my-business-need-to-use-facebook-ads/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Deborah Boswell is a leading Business Communications Coach. She is joining us to share some great tips that will help us all become more confident business communicators.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-deborah-boswell/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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We interrupt this regularly scheduled broadcast with a special announcement - 2 actually! Join us to hear about how YOU can join in on the fun AND win some EASY MONEY!!
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Mary Beasley of Let's Be Frank Designs joins us this week to talk about current interior design trends & how she can make your home magazine-worthy.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-mary-beasley-of-lets-be-frank-designs/
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Your website should be considered your business's online headquarters. We see a lot of trends out there, but we're going to share the top 10 must-haves for your website that will help attract more customers.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/10-must-haves-for-your-website/
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Jacob Vail of Alfa Insurance joins the Fusion One Lounge this week! He is going to cover what you need to look out for when shopping for insurance & will explain what sets Alfa apart.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-jacob-vail-of-alfa-insurance/
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We've all heard that "Content is King," but in reality, FRESH Content is King with SEO. Join our upcoming Marketing Mix as we share what NEW content to add to your website that will not only bring more visitors back to your site but help improve your SEO with search engines.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/why-fresh-content-is-king-with-seo/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Matt Whaley of Utility Wraps joins us to talk about how vinyl vehicle wraps can increase the visibility of your business. He is also going to answer your most frequently asked questions & cover the red flags you should watch out for when selecting your wrap provider.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-matt-whaley-of-utility-wraps/
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We got our verification card in the mail, and it's time to add the finishing touches to our Google My Business Listing! As we conclude our series, we'll guide you through the final steps of creating a Google My Business listing to help ensure you get it right the first time with your own business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-to-set-up-your-google-my-business-listing-correctly-part-2/
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Do you have a Google My Business listing? Is it optimized and filled out correctly? In this 2 part series, we're giving you step-by-step instructions on how to set up your business correctly on Google.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-to-set-up-your-google-my-business-listing-correctly/
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Melissa Keck of Keck Drones & 3D Imaging joins the Fusion One Lounge to talk tech! Join us as we discuss the immersive experience that 3D imaging provides & how this revolutionary technology is changing the way many industries are doing business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-melissa-keck-of-keck-drones-3d-imaging/
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Do you know if your website needs a revamp? If you're unsure, then you'll really need to watch this. Your website is a powerful marketing tool, and making sure it's working both in looks and functionality is extremely important in helping your business. We're going to show you the top 6 reasons you should update your website. #MarketingMix
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/6-reasons-you-should-update-your-website/
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Dr. Keith & Dr. Miracle visit the Fusion One Lounge to explain how they help their practice members reach maximum health through neurologically-based chiropractic care.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-quest-for-health-chiropractic/
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We’re on a mission to make sure every business is on the Internet! We’re continuing our discussion about Google My Business Listings, and more specifically, why setting up the right categories is crucial for appearing in relevant search results and accurately describing your business to customers.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/why-the-right-categories-are-crucial-for-google-my-business/
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Kristie LaRochelle of KP Studios joins the Fusion One Lounge to give us a snapshot of her life as a commercial photographer & to talk about how exceptional images help her clients build an authentic brand.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-kristie-larochelle-of-kp-studios/
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When you Google your business how does it show up? Business listings are one of the most overlooked, yet POWERFUL tools to help customers find you online. We are going to show you how to quickly check your listing online and make sure it's set it up correctly.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-does-your-business-look-on-the-internet/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-gayle-mason-of-south-oak-title/
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It can be a challenge trying to brainstorm new ideas for social media every day. We've got a cheat sheet of solid content ideas that will keep you ahead of the game and stop drawing blanks.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/what-should-i-post-on-social-media/
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We are excited to welcome Jamie Garzarek of Highcrest Roofing & Construction to the "Fusion One Lounge" this week! Jamie will bring some helpful tips for homeowners, so be sure to tune in!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-highcrest-roofing-construction/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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We've been using StreamYard for nearly 6 months and we love it. We are going to share what makes this platform so great for creating top-notch live streams, and some of the latest enhancements they have to offer.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/why-we-love-streamyard/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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We have two very creative entrepreneurs joining Biz Talk this week! We are excited to welcome Mary Margaret Lopez & Ashley Sellers into the "Fusion One Lounge" to talk about their many passions in life & in business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-mary-margaret-lopez-ashley-sellers-of-hydro-high/
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Kerri Bailey joins our "WiFi Studio" to talk about Child's Play Therapy Center, a comprehensive pediatric therapy center dedicated to giving children the best care possible in a fun and loving environment.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-kerri-bailey-of-childs-play-therapy-center/
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SEO is so important! While you may have heard the term Search Engine Optimization (SEO), you may be unclear on how it can help you. We are going to share the main principles of SEO and how it helps businesses grow leaps and bounds.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/seo-the-key-to-more-business/
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Steve Johnson of N2 Publishing joins our "WiFi Studio" to talk about the most widely-read, local publication you've probably never heard of.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-steve-johnson-of-n2-publishing/
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Lisa Phillips joins our "WiFi Studio" to talk about how Mary Kay's new marketing strategy has led to a surge in business despite the changing economy.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-lisa-phillips-of-mary-kay/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Managing your social media can be a full-time job. We're sharing our top 4 social media tools that will not only keep you organized but help create engaging content that gets you results.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/4-tools-for-successful-social-media/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Roxie Kelley joins our "WiFi Studio" to bring sound advice to all business professionals that will help them stand out in their career & reach their utmost success.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-roxie-kelley-of-your-career-is-a-business/
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Should you DIY Your Website or Hire A Pro? You know the reasons why you need a website, but with all the options out there it can be overwhelming to determine what's best for your business. We're going to break down the pros and cons of each, and important considerations to help you decide.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/diy-website-vs-professional-website-design/
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Meaghan Chitwood joins our "WiFi Studio" to talk about effective networking & the power behind BNI.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-meaghan-chitwood-of-bni/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Online reviews are today's version of "word of mouth,” and the cornerstone of your business's online reputation. We're going to talk about why online reviews are so important and show you ways to make it easy for a customer to leave a positive review.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/how-to-get-more-5-star-reviews-online/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Kristine Sizemore joins our "WiFi Studio" to share some advice for salespeople on how to fine-tune their prospecting skills & develop a long-term strategy to be successful in their sales process.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-kristine-sizemore-of-sandler-training-in-birmingham/
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Andy Entrekin joins our "WiFi Studio" to talk about how LegalShield provides peace of mind for businesses & families by putting an attorney "in their pocket".
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-andy-entrekin/
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Robyn is the owner of Hammer & Stain in Birmingham, a unique DIY Workshop where guests transform unfinished wood into wall-worthy pieces. We are covering the Hammer at Home Kits, and some upcoming fun projects she's got in the works.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-robyn-gayheart-from-hammer-stain/
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How do you track the performance of your marketing campaign? A successful dashboard helps measure the success of your digital marketing efforts and provide valuable insights. We'll show you exactly how our effective tool DASH is the answer to your marketing ROI.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/marketing-dashboards-get-the-biggest-bang-for-your-marketing-buck/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Kim McCulla with Whiskers & Wags joins our "WiFi Studio" to talk about her holistic & unique pet boutique. We will fetch some great tips for pet owners, & Kim will shed some light on pet nutrition. This segment is a real treat!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-kim-mcculla-of-whiskers-wags-pet-boutique/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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With one click you can lose your entire digital presence. Join us as we talk about why it's so important to have control of your marketing, and ways to prevent this from happening to your business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/marketing-mix-own-your-stuff-why-no-one-should-have-total-control-of-your-marketing/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Alex Brackett joins our "WiFi Studio" to talk about how his team "fills in the gap" by providing a service that many others don't offer. We will discuss the many ways that Hole In The Wall stands out among their competition, so tune in!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-alex-brackett-of-hole-in-the-wall-drywall-repair/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Scott Richards from 2 Men And a Pig joins our "WiFi Studio" to give us the juicy details on his savory Southern BBQ. We will try to get him to spill the beans on his secret to success & what makes them stand out!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/ biz-talk-with-scott-richards-of-2-men-and-a-pig
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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CIA Agent Lavon Chaney joins our "Wifi Studio" to share valuable tips for anyone with an insurance policy. We discuss the advantages of using an insurance broker & the "Collins Insurance Agency Difference."
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/ biz-talk-with-lavon-chaney-of-collins-insurance-agency/
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A clean & sanitary work environment is a necessity! In this episode, Melissa Dixon joins our "Wifi Studio" to talk about how CDI is committed to providing "the cleanest buildings in Birmingham." You don't want to miss this!
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/ biz-talk-with-melissa-dixon-of-cdi-janitorial-services/
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In this episode, Cindy Edmunds joins our "Wifi Studio" to give us the scoop on successful networking strategies. We discuss how her personal connections have taken her career to new heights & given added value to her clients.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-cindy-edmunds-of-arc-realty/
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In this episode, we tackle our Top 10 Do's and Don'ts of Social Media! Whether you're new to social media or looking to refine your strategy, we’ve got great tips on how to utilize social platforms to reach your professional goals.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/marketing-mix-the-dos-donts-of-social-media/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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In this episode, John & Gay Chambers join our "Wifi Studio" to talk about their experience as a successful husband & wife real estate team. They discuss how COVID-19 is currently shaping the real estate world in our area & how they are successfully navigating through these strange times.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-john-gay-chambers-of-chambers-realty-partners
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Marketing Mix is a weekly broadcast giving you valuable insight into the marketing world to better help your business. In this episode, we share what we've learned with live streaming, and will discuss our comparison of Zoom vs StreamYard. We also share our "Live Video Prep Checklist" to set you up for success.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/marketing-mix-zoom-vs-streamyard/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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In this episode, Angela Deaver joins our "WiFi Studio." Angela & her husband John are the owners of Cinepear, where they help businesses build their brand through professionally produced videos. The husband & wife duo also own Main Street Productions and for the past 17 years have captured hundreds of beautiful weddings on film. Angela joins us to talk about the impact that videos have on your business & even offers up some great advice on how you can DIY! This episode is perfect for any small business owner or a start-up looking to utilize videos to market their business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-angela-deaver-of-cinepear-main-street-productions/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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In this episode, Caitlin Hastings with Botanica joins our "WiFi Studio." Caitlin is the owner of a unique and widely popular houseplant store here in Birmingham. From what started as a passion, she was able to capitalize on social media in order to build awareness and find her key customers. Now she has a devoted customer base not only on the residential end but also with other business owners. This episode is perfect for any small business owner or a start-up looking to find unique ways to market their business.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-caitlyn-hastings-of-botanica/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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In this episode, we talk to Christine Joiner with Covenant Contracting. If you're looking for a top-notch restoration company in the Birmingham area, using Covenant Contracting should be a new brainer.
We discuss everything from the immediate steps homeowners should take when faced with an emergency situation, to the incredible preventative and decontamination cleaning services they are providing for facilities impacted by the COVID-19. She also touches on the incredible way they are giving back to our community.
To watch the full video and transcript of this episode visit: https://fusiononemarketing.com/biz-talk-with-christine-joiner-of-covenant-contracting/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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In this episode Mitch Jones with Mr. Bugg's Pest Patrol, Inc. joins our "WiFi Studio." We had a mild winter here in the south, so we are bringing in our local pest control expert to talk about what you can expect & how to protect your property from pests. We talked about everything from termites, carpenter bees, to mosquitoes and wasps. Plus, Mitch answers all your most common pest control questions and offers tips to help combat summer pests.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-mi…-pest-patrol-inc/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Anthony Boyd with JDog Junk Removal & Hauling stops by our Wifi Studio to talk about how he's been able to successfully grow his business since starting his franchise in 2019. He'll also share how he's adapted his business and still provide to his customers during the COVID-19 pandemic.
To watch the full video and transcript of this episode visit:
https://fusiononemarketing.com/biz-talk-with-anthony-boyd-from-jdog-junk-removal/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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