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Today, Tony learns how to make draft beer, wine, and cocktails more profitable. The problem is more than overpouring and friendly bartenders sneaking a few to friends. Discover how one innovative system is turning wasted pours into serious profits for bars, restaurants, and hospitality operators. Meet Nick Spohn, President, FLOTEQ USA The Big Idea: Draft beverages have long accepted a painful reality: up to 30% waste from theft, temperature fluctuations, pressure issues, dirty lines, and more. Operators treated it as "just part of the game"—until now. FLOTEQ USA delivers real-time, ground-zero data from the tap, giving owners unprecedented visibility and control.* The PourScore: A brilliantly simple metric that distills 96 variables (volume, temperature, pressure, and more) into one easy-to-read score. Open the app and instantly know how your draft system is performing—no PhD required. * POS Integration Magic: Marries physical pour data with point-of-sale records for timestamped, evidence-grade accountability. What your staff rings up vs. what actually flows from the tap? Now crystal clear. As one might say, "Nowhere to hide"—except maybe promoting a bartender to customer status with a purchased pint.

Before & After Transformations Operators historically shrugged off 25-30% losses. Post-installation? Eye-opening results:* One high-volume Phoenix spot cut waste dramatically on their top brand, ordering fewer kegs yet banking $450 more in just two weeks. * Typical ROI: 10-25x, often paying for itself many times over in the first month. * Fixes go beyond theft—coolers running too warm? Pressure off? The system flags it simply: "Call the gas guy." Owners run businesses, not physics labs. * More revenue from the bar (the true profit center), stronger teams (data over accusations), and smarter decisions on pricing, promotions, and menus.

Forward-Looking Innovations: Floboard, launching soon, turns data into action: a customer-facing digital bar display showing what's on tap, temperatures, popular pours, and targeted promotions for high-margin items. Perfect for testing new keg cocktails, wines, or "better-for-you" options in a shifting market. With rising food and labor costs plus evolving consumer habits (hello, Gen Z and millennials), the pressure is on. FLOTEQ USA helps operators maximize every pour, try new things, and stay competitive—whether it's packed stadiums moving hundreds of kegs per game or neighborhood spots fighting thin margins. Scaling Insights & Advice: Building in hospitality? Prioritize robust systems early—POS, inventory, HR, and tech like this—before scaling. Changing tires at 100 mph never ends well. Focus on serious operators who value data-driven growth, adaptability across tech stacks, and squeezing every drop of efficiency. This isn't just monitoring taps—it's empowering hospitality businesses to thrive with clarity, confidence, and yes, a whole lot more profit. The draft revolution is flowing strongly. Tune in for fresh ideas that make running a bar or restaurant feel less like guesswork and more like a winning game plan. Cheers to smarter pours!
Timpl is a leading staffing company supplying talent solutions in food and beverage. Contact Timpl today.

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Tony welcomes back a former guest to learn about the world of bees and honey and her work at Nate's Honey, the #1 brand in honey in the United States. The Honey Industry in the U.S. is over a billion dollars in retail sales, with roughly 157 million pounds consumed annually. Meet Natalie Roesler. She is the Senior Director of Innovation at Sweet Harvest Foods. It's a growing category that's been expanding year over year, driven by consumer interest in natural, minimally processed sweeteners. Innovation Philosophy: Honey as the StarNate's emphasizes quality, consistency, traceability, and minimal processing—gently warmed honey with pollen and enzymes left intact. Innovation isn't about adding honey as just another sweetener; it's about celebrating its natural benefits and expanding into adjacent categories that fit consumer lifestyles.* Nut butters (honey-infused) * Fruit spreads * Lozenges and other wellness items

The team starts with deep consumer understanding through segmentation—knowing Nate's buyers already purchase nut butters, fruits, spreads, and similar items. New products celebrate honey while staying clean-label and delivering on wellness. Technical Challenges of Working with Honey:Honey isn't as simple as it sounds. It naturally crystallizes, which creates formulation hurdles:* It grabs moisture aggressively (especially in nut butters), making textures thick. * It interacts differently with ingredients like pectin in fruit spreads.

Extensive trials, shelf-life testing, and consumer sensory work are required to ensure products meet brand expectations while remaining as close to the hive as possible. Nate's takes pride in raw, unfiltered honey. BEEhind the Scenes: Beekeeping and QualityNate's is part of Sweet Harvest Foods and operates Nate's Hives, making them the largest beekeeper in the United States with over 100 beekeepers and apiary sites across multiple states. They actively manage bee health (food, shelter, water) to ensure strong colonies and consistent honey production. Global sourcing experts test every batch for pesticides, herbicides, antibiotics, and adulteration through third-party labs (including specialized testing in Germany). Regions known for adulteration are avoided entirely. This traceability is especially crucial for premium products like Manuka honey from New Zealand, which faces counterfeiting due to its rarity and high value. Natalie highlights several exciting recent launches:* Highest UMF 20+ Manuka (Unique Manuka Factor—tested for specific beneficial compounds). * Manuka Minis — convenient half-ounce on-the-go packs for tea, coffee, or direct consumption. * 100% Manuka Honey Lozenges — pure honey with no additives, in easy blister packs. (A challenge to competitors' formulas that often contain very little actual Manuka plus fillers like tapioca syrup.)

These products deliver premium Manuka in practical, wellness-focused formats while maintaining its thicker, more stable consistency through controlled creaming.Consumer-Centric Approach and Commercial Success. The innovation process emphasizes:* Starting with real consumer behavior and insights. * Ensuring brand fit, clean label standards, and profitability. * Smart packaging decisions (e.g., wide-mouth jars for easier stirring of natural nut butters that separate). * Moving quickly without "paralysis by analysis" to seize market opportunities.

The team uses focus groups, sensory testing, and direct consumer feedback on claims, design, and usability to create differentiated products that resonate on the shelf. Looking Ahead:Natalie expresses excitement about continuing to build the pipeline with more honey-forward innovations. The conversation wraps with appreciation for her role in driving the company's innovation "flywheel" and a commitment to future catch-ups (with samples next time!).
Overall Takeaway: This episode offers a fascinating BEEhind-the-scenes look at how a heritage honey brand stays authentic while expanding thoughtfully into new categories—always putting quality, bees, consumers, and clean ingredients first. A must-listen for anyone interested in food innovation, natural products, or the specialty honey space.

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Tony discusses the future of food production through robotics and automation. He interviews David Ashton, CEO of Canopii, about their innovative, fully automated greenhouse system. David is tackling labor shortages, supply chain inefficiencies, and the challenges of traditional agriculture with a compact, high-tech solution that delivers fresh, locally grown greens. * Gardening challenges and the growing need for automation in food production * David’s journey from agricultural engineer to building Canopii'’s automated greenhouse technology * Design and capabilities of the 2,500 sq ft automated greenhouse: produces 300–400 heads of lettuce or leafy greens per day with human interaction only once every two weeks * Vertical system that brings plants to robots to simplify automation and reduce costs * Focus on labor-intensive, high-value crops like petite Asian greens and organic certification * Bypassing the traditional cold supply chain to maintain pricing power and deliver fresher produce * Target markets include family-owned grocers, restaurants, resorts, breweries, and casinos with on-site co-location opportunities * Extremely low resource requirements: one spigot, 100 amps of power, natural sunlight as the primary energy source, and no single-use plastics * Long-term vision of franchising the farms to create a new generation of local farmers and strengthen community food systems * Current obstacles, including fundraising and scaling in the Pacific Northwest

Notable Takeaways:* Canopii’s system proves that advanced automation can make localized greenhouse production highly efficient and economically viable. * Strategic design choices — bringing plants to robots, natural light, and low-maintenance systems — overcome many common barriers in agricultural robotics. * Decentralized, automated growing offers fresher food, higher margins, and greater resilience compared to conventional supply chains. * The franchise model aims to make farming accessible again and empower communities to grow their own fresh produce

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Entrepreneurs are irresistibly drawn to food ventures—whether packaged goods, beverages, or innovative concepts—but scaling homemade recipes brings a host of hurdles.

Meet Jamie Valenti-Jordan

Catapult Services

Commercialization encompasses far more than a great-tasting product. It involves reformulating with scalable, shippable ingredients that meet FDA compliance (including FSMA standards), adapting recipes for high-speed manufacturing equipment to enable cost-effective production, securing reliable packaging sources, building robust supply chains, and ensuring consistent delivery to consumers who repurchase because the product delights with taste, texture, and experience. Profitability ties all these elements together, demanding diverse expertise across food science, operations, compliance, and distribution.

Comparing categories, beverages often present an easier path to scale. Liquids share similar viscosity and handling characteristics, allowing reuse of standardized filling, preservation, and storage processes across co-manufacturers. Solid foods—from baked goods and tortillas to plant-based proteins—introduce unique food-science challenges in texture, stability, and performance, limiting equipment options and increasing complexity.

The discussion highlights a food scientist's versatile career, spanning innovations like infrared tomato peeling, gluten matrix stabilization in baking, and scaling iconic pet treat production. Despite decades immersed in food, the expert still enjoys experimental home cooking—though results can be hit-or-miss, much to family chagrin. Watching cooking competitions sparks ideas that theoretically work, but execution varies; the real strength lies in taking concepts and reliably scaling them to massive volumes.

On AI's role in food commercialization, it's increasingly part of daily workflows—streamlining emails, research, and relationship management. In formulation, AI agents excel at rapidly testing theories, generating base recipes (e.g., a chocolate chip cookie formula pulled from vast data), or estimating costs. However, outputs often lack robust sensory science grounding and risk "hallucinations." A smart approach: prompt AI to explain equations and export them to Excel, then validate with real supplier quotes for accurate, reality-based projections. Crucially, feed AI your brand values and constraints to avoid misaligned suggestions (e.g., pushing trendy mushroom-based meats to a classic mac-and-cheese brand). The key remains human expertise—AI supports but doesn't replace deep subject-matter knowledge. It shines in scenarios like supply-chain disruptions, quickly suggesting ingredient substitutions while preserving texture, flavor, and brand promise for rapid kitchen testing.

Robotics and automation intrigue but remain limited for small-to-mid-sized producers. Hourly rental models lower barriers, yet high infrastructure costs and ROI requirements create a narrow "sweet spot" for viable use. Most emerging food companies aren't yet leaning heavily on robotics in daily operations.

For aspiring founders eyeing a new food or beverage business in the current landscape, the advice centers on spotting white spaces: walk retail aisles, identify categories lacking whole-ingredient, clean-label options (minimal additives, recognizable components), and explore reformulations that remove items like calcium phosphate without sacrificing performance. Align with rising consumer demand for transparency, fewer processed elements, and health-focused choices—trends strongly reinforced in recent years with clean-label claims appearing in a significant portion of global launches. Premium positioning becomes essential at launch, as smaller brands lack the scale to compete on price; they must emphasize quality and differentiation to justify higher points.

Upcycled ingredients offer value in utilizing B-grade produce (misshapen but nutritious items often diverted to purees), potentially boosting farmer returns, but supply-chain execution remains tricky and the movement hasn't exploded as hoped.

The episode closes on an inspiring note: after building and training a team to handle day-to-day operations at a leading food commercialization consultancy, the expert has shifted focus to mentoring even earlier-stage entrepreneurs through a grant-funded university program. This initiative delivers free, year-long support—including virtual classroom training, one-on-one coaching, and financial education—to help food and farm businesses achieve profitability, secure funding (grants, equity, debt), and scale sustainably from farmers' markets onward. It's a powerful way to democratize access to commercialization know-how nationwide.

Overall, the discussion underscores a timeless truth: while tools like AI and evolving trends create new opportunities, successful food commercialization still demands passion, rigorous science, strategic thinking, and human insight to turn beloved recipes into thriving, consumer-loved brands.

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Pocket-Sized Power: How the iPhone’s Invisible Infrastructure is Reshaping Warehousing

Meet Don Addington & TJ Fowler

Cloud 9

• Warehousing operations remain highly manual and hazardous, with constant material movement and forklifts creating significant safety risks.
• Advanced smartphone capabilities—high-quality cameras, edge computing, and long battery life—provide overlooked infrastructure for vision-based AI in supply chain environments.
• The technology leverages smartphone hardware as a bridge to future robotics and humanoid automation, delivering immediate gains using existing workforces and familiar devices.
• Focus remains on software-driven computer vision and AI rather than custom hardware, interpreting images and video to extract structured inventory data at the edge.
• Development pivoted from computer vision engineering services to an Apple-centric software platform after a major cold storage project demonstrated strong opportunities in imagery interpretation.
• Commitment to iPhone and macOS ecosystems enables rapid software iteration on proven optical hardware, supported by direct engagement from Apple’s product and partner teams.
• Persistent industry pain points include severe labor shortages (millions of unfilled roles, projected to worsen), islands of automation, and high costs of fixed systems ill-suited to dynamic warehouse workflows.
• Smartphone-based tools adapt to existing processes without major disruption, using on-device ML and LLMs for real-time label reading, text extraction, and inventory tracking without constant cloud dependency.
• Core challenges addressed: poor inventory visibility, misplaced goods, multi-label complexity (barcodes, dates, supplier data), manual errors, and lengthy training cycles amid high turnover.
• Benefits delivered: higher accuracy, real-time traceability, reduced chargebacks and lost orders, faster cycle times, labor savings in warehousing, and error elimination in manufacturing.
• The app reveals hidden error rates in current operations and supports guided training workflows, allowing new hires to practice safely without risking live inventory.
• Scalable from handheld iPhone use to high-speed fixed-camera conveyor scanning, reading multiple labels and text in roughly two seconds per box.
• Future form factors include wearables and additional cameras while maintaining the same core software logic.
• Targets middle-mile warehousing/3PL and manufacturing shop floors, preventing costly line shutdowns and enabling leaner just-in-time inventory.
• Position physical AI as a force multiplier: humans supervise AI-assisted tasks and intervene only on exceptions, shifting roles toward more engaging technician-style work.
• Emphasizes human + machine collaboration, creating tech-savvy career paths that combine oversight, continuous improvement, and light technical skills for younger workers.
• Pilots progressing from iPhone deployments to enterprise fixed-camera systems, with strong traction in error reduction, productivity gains, and shop-floor visibility.

Cloud9 Perception (C9P) delivers modern inventory tools for the modern workforce through Neuralstack — an AI/ML-powered visual platform that goes “Beyond the Barcode.” Using smartphone and iPhone-based scanning, it auto-captures, extracts, and interprets bulk barcode and text data from labels in real time, transforming it to fit existing workflows and loading directly into inventory systems.

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Catch up with Elena Gonzalez, now COO of Union Kitchen in Washington, DC—celebrating a recent marriage and major career leap. From launching the country's first shared commercial kitchen in 2012 to a complete ecosystem including production spaces, grocery stores, distribution, an accelerator, and an investment fund, Union Kitchen empowers food entrepreneurs to move from farmers market stalls to national retail shelves.

Meet Elena Gonzales

Union Kitchen

Elena dives into the gritty realities of food scaling (shelf-life challenges, endless red tape, production hurdles), why the accelerator accepts founders from day one, the magic of in-store demos for raw customer feedback, DC's vibrant and diverse food scene as an ideal launchpad, and how AI tools act like a super-efficient intern for everything from emails to formulation tweaks.

1. Reconnect & Big Wins
2. Last name change (marriage milestone!) and promotion to COO—double celebration with a cheesy sound effect (family eye-rolls guaranteed).
3. Linking back to the original conversation and why Union Kitchen's growth demands a fresh look.

Union Kitchen's Journey & Full Ecosystem

• Began in 2012 as the first shared commercial kitchen nationwide → solved the core "where do I produce this?" problem.
• Expanded step-by-step: first grocery store (2013), distribution, accelerator launch (2017), investment fund (2022).
• Elena's all-in experience: store shifts, truck loading—every part of the operation firsthand.

Food Entrepreneurship Real Talk

• Food feels simple (everyone eats!), yet packaged goods are ruled by a handful of giants.
• Farmers market stars face massive scaling walls: home kitchens limit output, shelf-life jumps from days to months/years.
• Compliance overload: DC Health, USDA, federal rules—over-regulation crushes startups without guidance.
• Infrastructure saves time and cash when capital is tight.

Entry & Vetting Process

• Welcomes founders early: application + physical samples (beyond just an idea).
• Interview + tasting sessions—they sample constantly (office fridge is always overflowing).
• Truthful feedback essential: constructive suggestions over sugarcoating—better to pivot early than waste money.
• "Ugly baby" moments: deliver it kindly, but deliver it—echoes Shark Tank's no-BS style.

Accelerator Speed: Idea to Shelf Fast

• Target: 3-4 months from concept to grocery placement.
• Dual focus: technical mastery (formulation, safety, packaging) + market viability (right size audience? Not too niche or futuristic).
• Real testing in own stores alongside other brands for unbiased insights.
• Demos drive learning: founders engage customers, zero in on specifics (texture, flavor), track sales and repeats.
• Ultimate metric: actual purchases beat polite compliments every time.

Why DC Rocks for This

• Super-diverse population, world-class restaurant variety—eaters eager for new flavors with spending power.
• Built-in community: experts + fellow founders reduce isolation.
• Expansion strategy: go deep in DC (kitchens, stores, distribution hard to replicate), but fund backs nationwide brands—some now at $30M+ sales and in stores everywhere.

AI & Tech in the Food Game

• Scrappy entrepreneurs adopt tools quickly to amplify efforts (automate outreach, research, idea starters).
• Formulation boosts: LLMs suggest ingredient swaps or shelf-life fixes—great guardrails, not 100% foolproof.
• Hands-on/small-batch nature slows full AI/robot takeover compared to desk-heavy industries.
• Prompt quality rules: treat it like directing an intern—clear instructions yield better results.

Wrap-Up & Excitement Ahead

• Investment fund advantage: deep knowledge of founders and data to back proven winners for bigger regional/national growth.
• Dream scenario: endless sample drops (fridge always too full!).
• Union Kitchen as the ultimate "Willy Wonka factory" for passionate food creators.
• Cheers to personal milestones and Union Kitchen's thriving model—photos/videos of the behind-the-scenes energy planned.

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The hidden infrastructure powering the next wave of robotics is here!Meet Rafayel GhasabyanTACTUN* Origins in systems integration: Designing bespoke solutions across industries like automotive, oil & gas, and academia. Highlights include a motorless robot that traveled inside pressurized oil pipelines to detect corrosion, thinning walls, and unauthorized tapping—using pattern recognition long before modern machine learning took over. * The pivot from services to products: Why building one-off client solutions limits impact, and how shifting to repeatable technology unlocks broader scale and value. The natural evolution from consulting-style integration to owning the platform that others build on. * Introducing TACTUN: A configurable hardware-software platform that serves as the "spine" for intelligent machinery. It connects sensors, actuators, motors, and high-level AI (running on Nvidia Jetson or similar) without months of custom PCB development. Manufacturers configure I/O, controls, and behaviors visually—reducing lead times from a year to weeks. * Beyond humanoids: The real robotics revolution is in purpose-built "field robots" tackling dirty, dull, and dangerous tasks in agriculture (fruit-picking), construction (bricklaying, autonomous cranes), energy, and beyond—not anthropomorphic forms. These machines demand robust perception, force estimation, and real-world interaction. * Hybrid intelligence architecture: Combining traditional high-speed closed-loop control (via reconfigurable FPGA tech) with modern vision-language-action models (VLMs) on a single board. This delivers fast, precise motion while layering AI perception—addressing the current speed-quality gap when relying solely on end-to-end neural approaches. * Adoption realities: Technology is advancing faster than industry uptake, especially in conservative sectors like construction and agriculture, where workflows, safety standards, and job concerns slow change. Healthcare and surgery are farther along; mass-market field robotics may take 5–10 years for widespread deployment. * Future outlook: Industrial revolutions historically displace routine work but create higher-value roles. Optimism that robotics will handle hazardous tasks, improve safety, and free humans for more creative contributions—provided upskilling keeps pace.

Core Takeaway
TACTUN isn't building robots—it's supplying the critical nervous system that lets machine manufacturers integrate physical AI quickly and scalably, turning months of custom engineering into days of configuration. As field robotics scales, this kind of enabling layer could determine how fast entire industries move from manual to autonomous operation. Check out our BLOG

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Tony explores the explosive growth in AI-driven data centers and the critical role of advanced cooling technologies in enabling that expansion. The discussion centers on how companies—particularly those in high-performance computing—are navigating intense pressure to scale compute capacity while managing heat, power, and infrastructure constraints.

Meet Matt Roberts, VP Sales, OptiCool

Key topics include:

• Surging demand for AI and data center infrastructure, fueled by major players and visible even in high-profile events like recent Super Bowl advertising from leading AI companies.
• The shift among enterprises from building in-house data centers to leveraging co-location providers, which offer specialized power, space, interconnectivity, and expertise to accelerate deployment and support business growth.
• Why high-performance computing, especially GPU-heavy AI workloads, generates extreme heat output—more compute equals more thermal load—and why traditional cooling methods are increasingly inadequate.
• Introduction of OptiCool Technologies' innovative rear door heat exchanger (RDHx) solutions, including their market-leading 120kW unit launched in September 2025, designed specifically for high-density AI and HPC racks.
• How rear door heat exchangers function as a non-invasive, bolt-on retrofit: replacing a standard cabinet door with a specialized one that uses two-phase refrigerant cooling to extract heat efficiently, returning near-neutral air to the room without major redesigns or internal rack modifications.
• Differentiation from single-phase (water-based) liquid cooling: the two-phase refrigerant approach enables higher capacity, lower energy use for pumping, and easier deployment in existing environments.
• Core constraints driving co-location adoption—limited space, power availability, and latency requirements (reducing delays in data transmission)—and how specialized providers address these more effectively than self-built facilities.
• Workforce challenges in the data center sector, including shortages of skilled mechanical and electrical talent needed for installation and maintenance; simpler-to-deploy technologies help mitigate labor gaps.
• Strategies for rapid scaling in a high-demand market, emphasizing "force multipliers"—trusted channel partners, advisors, and resellers with established relationships—to amplify reach and accelerate decisions rather than relying solely on organic, slow-growth tactics.
• The importance of identifying where decisions are made, building channel-first approaches, and anticipating 5x demand to position solutions effectively.
• Broader industry needs, such as encouraging more interest in trade and technical careers over traditional college paths to fill skilled roles in cutting-edge facilities.
• Geographic trends in data center growth favoring regions with abundant land and affordable power (e.g., Texas, Louisiana, and potentially Midwest areas).
• Ongoing exploration of alternative energy sources to ease grid strain, with recognition that innovations like small modular reactors (SMRs) could play a role if regulatory hurdles are addressed.
• Recent partnership between OptiCool Technologies and Sabey Data Centers to deliver efficient, high-density cooling solutions across Sabey's portfolio.

The conversation underscores that cooling is no longer a background concern—it's a foundational enabler for AI progress, with innovations like two-phase rear door systems providing practical, scalable paths forward amid unprecedented demand.

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Picture this: one guy's bundled up in Atlanta, teeth chattering through single-digit wind chills and a polar vortex straight out of a disaster movie, while the other’s chilling in Mexico where “cold” means dipping below 70°F. The contrast sets the perfect vibe for a deep dive into warehouse automation, robotics, and the future of manufacturing—because nothing motivates you to upgrade your operations like freezing your tail off while someone else sips margaritas. Meet Eric SemeFireball Industries How do you actually drag a facility from old-school manual chaos into a smart, automated future without blowing the budget or your sanity? The integrator perspective shines here. If you’re the type who charges out of the gate full speed—action-oriented, sales-minded, great at rallying teams but maybe not the patient planner for million-dollar robotic overhauls—you need a partner who can pump the brakes just enough. The big insight? Forget those massive, multi-year master plans that are obsolete before the ink dries. Tech evolves too fast, your business changes, and suddenly the blueprint’s worthless. Instead, the winning play is to hunt for quick, high-value wins. Spot the bottleneck screaming for relief—the spot with zero visibility, constant headaches, missed numbers—and start there. Pilot something targeted, prove the ROI fast, get Industry 4.0 data flowing, then iterate and scale. That’s the philosophy that keeps momentum without paralysis. Enter the star of the show: Embernet. Think of it as a custom-built platform that glues everything together on the factory floor. It’s built on hardened open-source tech, runs a real-time Linux backbone, gives you central web-based command and control, and lets you deploy all kinds of apps—legacy Windows stuff, modern SCADA like Ignition, custom code, even cloud payloads. For the non-tech crowd: it turns “dumb” devices into connected, smart ones, pulls metrics and visibility into one hub, and lets average controls engineers tap world-class cloud power with a few clicks. The beauty? You don’t have to rip and replace everything. Is that old machine still doing good work? Hook it up, bring it online, keep using what works while layering intelligence on top. No vendor lock-in nightmares, no forcing your process to bend around off-the-shelf software. Everything’s semi-custom or fully custom so your systems match your reality—not the other way around. And when it’s delivered? You get all the source code. Freedom. Real-world proof points make it click. One Fortune 500 manufacturer is moving from clunky, manually deployed C# code for automated testing cells to a containerized, ultra-low-latency setup with real-time OS performance that beats standalone PLCs. Better visualization, easier scaling, and future-proofing without the usual headaches. Speaking of PLCs—those programmable logic controllers that replaced relay racks back in the day and became the brains of industrial control—they’re not going extinct, but they’re getting a serious upgrade path. Virtual PLCs running on this platform deliver sub-100-microsecond jitter, meaning rock-solid determinism even with multiple virtual controllers per node. That’s Industry 5.0 territory: human-system collaboration, software-defined everything, replacing hardware with flexible, scalable intelligence. On the robotics front, the conversation gets futuristic. Humanoid bots like the ones grabbing headlines? They’re exciting, but still in infancy—not production-ready for most industrial settings. Safety standards, compliance, and figuring out their real niche could take years (co-bots took two decades). The bigger near-term bang? Slapping AI smarts onto existing industrial arms—making them adaptive, error-correcting, responsive to surprises. That’s where the massive gains hide first: upgrading what you already have instead of waiting for sci-fi walkers. Sales and growth wisdom rounds it out. In this niche, high-tech space? Old-school still wins: relationships, referrals, ongoing partnerships. Most business comes from “I know a guy who fixed this for someone else.” No flashy cold outreach dominating; it’s trust earned through delivering iterative value, not one-and-done projects. Wrapping up, the excitement is palpable. We’re on the early slope of a massive hockey-stick curve. AI layered onto manufacturing data will unlock trends nobody even knew to look for, let operators talk to systems instead of configuring them, and drive efficiency leaps that put real money back on the bottom line. The next couple years? Implementing that intelligence everywhere—on-prem for big players, edge for others. If you’re in manufacturing, warehousing, or anything touching automation, this episode is a wake-up call: start small, prove value fast, connect the dots with open, flexible platforms, and get ready—because the future isn’t replacing humans; it’s supercharging them. And maybe next time, they’ll record it poolside in Mexico. Stay warm out there, folks.

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It’s a simple but often overlooked truth: workforce development is the engine that keeps operations from stalling.

With decades of experience across hospitality, food service, healthcare, and senior living, the discussion highlights a growing disconnect between leadership and frontline teams. As training budgets shrink and veteran operators exit the workforce, organizations are promoting from within without equipping new managers with the leadership and operational skills required to succeed. The result is familiar across industries: high turnover, overwhelmed managers, inconsistent execution, and constant reactive firefighting.

Meet Greg Gorgone

Pineapple Academy

At the core of the solution is a scalable micro-learning platform built to deliver short, practical training directly at the workstation. Instead of relying on outdated manuals or pulling employees off the floor to sit through formal LMS sessions, team members can access targeted, task-specific videos through QR codes or mobile devices at the exact moment of need. Whether it is setting up a station, mastering knife skills, or preparing for a leadership role, training becomes embedded into daily workflow.

Knowledge transfer is a major focus. When experienced staff retire or leave, institutional expertise often disappears with them. By capturing that expertise in short-form, practical videos, organizations create a repeatable system that protects operational consistency. Businesses can also produce custom content tailored to their own processes, supported by instructional design guidance to ensure clarity and effectiveness.

The conversation expands beyond mechanics into culture. When frontline employees are invested in and developed, engagement increases and turnover declines. Managers are freed from being constant fill-ins and can instead focus on strategy, coaching, and planning. Data insights from the platform reveal which employees are proactively building skills, creating clearer internal promotion pathways and strengthening retention.

Artificial intelligence enhances accessibility and scalability. Automated translation and subtitling allow content to be delivered in multiple languages instantly and cost-effectively. AI-assisted editing streamlines production, while machine learning enables more personalized learning experiences and stronger feedback loops between employees and leadership.

The overarching message is clear: this is not simply about training content. It is about stabilizing operations, strengthening culture, empowering frontline teams, and giving leadership the space to lead. When learning happens at the point of need and development becomes part of the workflow, performance rises across the organization.

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Spotlight on SEED (Regenerative Design) – pioneering 3D-printed homes using local soil straight from the land you're building on. Forget shipping concrete from who-knows-where; dig your foundation, mix the earth with natural fibers (hello, coconut husks!), lime, and regional goodies, then feed it into a printer that layers up walls in days. We're talking 70m² homes printable in 15-20 days with just a handful of people on site. Materials for one prototype? Around $4,000. Mind blown. Meet Alan CohenSEED Why this matters: Global housing crisis exploded post-COVID—population boom + construction halt = skyrocketing prices and more people without safe roofs. Traditional concrete/steel is only ~150 years old; ancient wonders (pyramids, adobe structures, old churches) used earth and lasted millennia. We've forgotten low-impact, local wisdom in favor of industrialized, high-carbon supply chains. SEED flips it: build with what's under your feet, cut logistics, pollution, and costs dramatically. Walls are load-bearing (no sneaky steel backups needed), seismic-resistant (passed a recent 6.5 quake test), and evolving toward multi-story potential.Aesthetic talk: Those signature 3D-print layers? They can stay for cool parametric patterns and organic beauty, or get smoothed with natural plasters/stuccos that bond perfectly to the textured surface. Floors? Inspired by Japanese Dorodango meditation balls—polish local earth mixes to a marble-like shine with natural oils. No importing Italian marble when your backyard dirt can glow.Ties back to the bigger picture: an ecosystem of innovators using soil-based everything (insulation, finishes, you name it). It's not one company solving it all—it's regenerative collaboration. Quick catch-up on the coconut beverage business - that pure, pulp-blended coconut beverage is evolving—direct-to-client shipping for fresher drops, lower footprint, better prices. Manufacturing site turning waste fiber into insulation prototypes, plus new local products like horchata-style drinks, green juices, and shots. Full-circle sustainability: every part of the coconut gets loved.Wraps with pure inspiration: We're channels for bigger ideas, creating responsibly like we're meant to. Responsibility to innovate, reduce harm, and build better—for people and planet. Invites everyone to check out the projects, dream about ditching the old ways, and maybe even plan a Mexico trip to see these earth-printed homes IRL. Check out my first podcast with Alan HERE.

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Davis is one of the podcast’s original guests—someone who thrived in the golden age of audio-only episodes (no video pressure, no tweed-jacket mandatory dress code). The conversation dives straight into the business: managing upscale dining operations (steakhouse vibes, Italian spots, wine bars, coffee shops, sundries) across senior living campuses, colleges, hospitals, corporate offices, and more—now spanning 28 states and still growing. Forget the outdated image of institutional food; these are luxury-hotel-level experiences where retirement means no more mowing the lawn and every meal is an event. Meet David LanciNEXDINE HOSPITALITY Check out David's first appearance HERE Senior living gets the real spotlight: Boomers aren’t here for bland trays and early-bird specials. They want experiential dining—multiple venues on campus, made-from-scratch everything, and the liberty to enjoy a hot-fudge sundae without apology (life’s short, calories are negotiable). A touching real-life detour into family caregiving adds heart and underscores just how central great food and service are to residents’ daily joy. WATCH HERE Menus are hyper-personalized—no rigid corporate cycle here. Each community crafts what its residents actually want: healthy, flavorful options for the disciplined eaters; indulgent classics for the “I’ll-deal-with-it-later” crowd; expert on-site kosher preparation (following the Jewish calendar, not relying on frozen shipments); and aggressive local sourcing wherever seasons allow. Micro-farms and hydroponic units are increasingly common—fresh herbs, lettuces, and greens harvested 24/7/365, controlled from a smartphone like a chef’s personal garden. The fresh-food commitment is serious: 100% scratch-made—house salad dressings, hand-cut fries, ground-in-house burgers, and chicken tenders. No mystery frozen boxes, no pre-injected saline-and-sugar “enhancements.” It’s indulgent food that’s still meaningfully healthier, and residents notice (and aren’t shy about saying so). AI makes a quiet but powerful appearance—not the flashy robot-takeover kind, but super-fast data crunching that spots supply-chain quirks (why are tomatoes $0.40 more in Michigan than Florida?), slashes waste, optimizes pricing, and keeps client costs transparent. The tech doesn’t replace intuition; it just accelerates decisions across a fragmented 28-state footprint. Robotics shine where they belong: mostly in the “dirty, dull, dangerous” jobs. Sister-company cleaning bots deliver black-light-verified sanitation in rooms and hallways (a post-COVID essential), smart sensors track paper-towel levels and bathroom traffic for proactive scheduling, and dining-room delivery bots carry plates so servers can linger longer at tables—chatting, joking, building real connections. Because in senior communities, especially, people crave human interaction far more than automation. The human element is the true differentiator: freeing staff from grunt work means more time for smiles, stories, and the small moments that make someone’s day (like the legendary carrot-prank server who turns grumbling into laughter). Hospitality isn’t about replacing people—it’s about giving them space to be brilliant. Workforce insights close the loop: today’s generation wants mission-driven work and clear career ladders (server → GM → regional VP is realistic here, not a pipe dream). Everyone’s chasing “hospitality mindset” these days—even bankers and tech execs are reading the books. The culture stays strong by aligning with each community’s unique mission, branding teams as in-house extensions rather than outside vendors. Key Takeaways * In senior living, great food isn’t a nice-to-have—it’s the heartbeat of daily life. * Tech (AI for smarter decisions, robots for the unglamorous tasks) amplifies human connection, it doesn’t replace it. * Feedback—good or bad—is treated like gold. Fix it fast, win loyalty forever. * Retirement dining? Picture a high-end resort, not a hospital tray line. Ice cream sundaes remain sacred.

Whether you’re in hospitality, senior care, foodservice innovation, or just love hearing how robots might someday hand you a plate while someone tells you a dad joke—this one’s worth the listen. Enjoy—and maybe tip your server an extra smile next time. Check out all of Timpl's staffing solutions

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The podcast dives into the rapidly evolving world of smart vision and 3D vision technologies from the perspective of the modern workforce—those on the factory floor, in quality labs, and along production lines who interact daily with these tools.

Meet Ahmed Tawfik

EZ Automation Systems

At its core, the discussion highlights how machine vision—powered by cameras, sensors, and increasingly AI—automates inspection tasks that once relied heavily on human eyes. Traditional 2D checks are giving way to detailed 3D point clouds that reveal flaws invisible to the naked eye, such as micron-level defects on tiny medical devices like catheters or contact lenses. This shift catches issues early in multi-stage manufacturing processes, from mold validation to final assembly, boosting yield and reducing costly rework or scrap.

For workers, this automation brings tangible relief from repetitive, fatiguing visual inspections that demand constant focus and can lead to errors due to fatigue or variability. Instead of peering at products hour after hour, quality teams and operators now oversee systems that flag anomalies in real time, allowing focus on higher-value tasks: troubleshooting exceptions, process optimization, system maintenance, and collaborative problem-solving. In high-stakes sectors like medical devices—where regulations demand near-perfect precision and customer safety is paramount—these tools help maintain rigorous standards while easing physical and mental strain on inspectors.

The conversation extends beyond quality control to broader applications in warehouses, robotics, and safety monitoring. Vision systems now track picking accuracy, ensure PPE compliance, detect unsafe behaviors near machinery, and guide robotic operations. Workers benefit from enhanced safety—real-time hazard alerts and reduced exposure to repetitive strain—while surveillance evolves from passive recording to intelligent oversight that prevents incidents.

Privacy and ethical concerns receive thoughtful attention. Many manufacturers protect intellectual property fiercely, so on-premise, closed-loop systems keep data secure within factory firewalls, avoiding cloud risks. This approach reassures workers that their environments aren't feeding external AI models, balancing innovation with trust.

Looking ahead, the future promises even more capable, adaptable vision tech—pre-trained models requiring minimal setup, zero-shot capabilities, and integration with physical AI like humanoids. Automation won't eliminate jobs but will reshape them: routine tasks fade, opening space for new roles in AI oversight, data annotation, system tuning, and creative applications. The key message for the workforce is adaptability—embrace flexibility, upskill in emerging tools, and view these technologies as enhancers rather than threats. Progress has always displaced some tasks while creating others; today's manufacturing worker may monitor autonomous lines or collaborate with cobots, roles unimaginable a generation ago.

In essence, smart vision empowers the workforce to move from tedious scrutiny to meaningful contribution, fostering safer, more efficient plants where human ingenuity drives progress alongside machine precision. As 2026 unfolds, those open to change stand to thrive in this high-tech evolution.

Contact Tony at Timpl and check out the BLOG

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The world of smart warehousing and Industry 4.0

Today, we explore how the Industrial Internet of Things (IIoT) connects machines, data, and people to create more efficient and intelligent operations. The conversation highlights the critical role of modern Human-Machine Interfaces (HMIs) in bridging automation with the human workforce, making daily work safer, easier, and more intuitive while preparing for the future of warehousing.

Meet Nikki Gonzales, Director

WEINTEK

Top 5 Key Ideas

1. IIoT vs. Consumer IoT: Industrial Internet of Things prioritizes security and reliability over simple connectivity—unlike smart home devices—because mistakes in a factory or warehouse can have serious safety consequences.
2. The Smart Factory Ecosystem: True Industry 4.0 emerges when plant-floor data (from machines and robotics) integrates in real time with business systems (ERP, inventory, sales), creating a single source of truth for faster, smarter decisions.
3. Evolution of HMIs: From replacing physical buttons with basic touchscreens to becoming intelligent hubs that gather machine data, provide operator feedback, and serve as gateways to the broader plant network.
4. Worker-Centric Benefits: Modern HMIs improve the operator experience with intuitive capacitive touch (like a smartphone), haptic feedback for gloved hands, built-in training videos, maintenance guides, and layered interfaces that show only what’s needed for the task at hand.
5. Future of Warehousing: Expect larger, higher-volume facilities with more autonomous systems (like inventory robots), fewer manual tasks, and a shift toward upskilled roles—but not fully “lights-out” operations, as people will remain essential for oversight and complex decision-making.

Contact Timpl today for a workforce consultation

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Fresh, Hot, Robot-Made Pizza in 3 Minutes Flat

Edge-to-Edge Pepperoni, Zero Employees, 24/7 Deliciousness

But Don’t Call it a Pizza Vending Machine!

Meet Nipun Sharma

Appetronix

• Who doesn’t love pizza? (Spoiler: nobody)
  Discover the jaw-dropping robotic pizza kitchen that’s turning heads in airports and beyond — fresh 10-inch pies made from scratch in under 3 minutes while you watch.
• From Wall Street to Woks to World-Changing Robotics
  A former investment banker turned serial restaurateur explains why he ditched finance, spent 20+ years building global chains, and then said “screw it — let’s automate the hardest cuisines first.” (Yes, that means Asian noodle bowls were the warm-up act before pizza.)
• Why Most Food Robots Are Just “Expensive Human Cosplay”
  The brutal truth about robotic arms: they look cool on TikTok but are actually the least innovative way to automate food. Hear why copying human movements inside human-designed kitchens is holding the entire industry back.
• First-Principles Thinking, Elon-Style, Applied to Pizza
  Forget everything you know about restaurant kitchens. The engineering team has literally never been allowed inside a traditional kitchen so they’re not “tainted” by old ideas. Instead, they redesign food production from physics upward: gravity-fed ingredients, vertical layouts, laser cutting, and zero inspiration from the 5'4" human body.
• The Customer Experience (It’s Basically Food Theater
• Walk up to a sleek Donatos Pizza-branded machine (yes, the legendary Ohio chain once owned by McDonald’s)
• Order on touchscreen or QR code from your phone
• Watch live as dough is pressed, sauce spirals edge-to-edge, fresh pepperoni is sliced and placed in real-time (50–54 slices!), cheese rains down, Romano shaker does its magic
• 2-minute-20-second bake in a high-speed conveyor oven
• Party-cut into perfect rectangles (Donatos signature)
• Boxed, locker-delivered, text message sent → grab and go

Total time from payment to hot pizza in hand: ~3 minutes.

• Why They Partner With Iconic Brands Instead of Inventing New Ones
  “We don’t sell robots. We sell the best-tasting food you’ve ever had.”
  By automating proven winners (Donatos Pizza now, burrito bowls and cookies next), they skip the impossible task of building a brand from scratch.
• The Business Model That Makes Everyone Say “Take My Money”
• • Zero upfront cost for locations (revenue-share only)
  • Machines are basically “restaurants on wheels” — if traffic is low, just roll it somewhere better
  • Only needs 4–5 hours of basic labor per day for restocking & cleaning
  • Perfect for airports, hospitals, universities, office towers, gas/EV charging stations, theme parks — anywhere with captive 24/7 traffic
• Current & Upcoming Flavors of the Future
• • Live now: Donatos Pizza (Columbus, OH airport)
  • Coming 2026: Chipotle-style burrito/bowl machine, fresh-baked cookie machine, and heavy pressure for a coffee concept
    Picture walking through an airport and seeing an entire food hall of these machines side-by-side.
• Fun Stats & Mind-Blowing Moments
• • First two weeks after launch → 700+ million social media impressions
  • Airport workers with 20-minute breaks can now actually eat lunch because they pre-order on the way in
  • Every pizza gets party-cut into rectangles because “that’s the Donatos way” — and yes, the robot does it perfectly every time

Key Takeaways

• The restaurant industry’s biggest problems (labor shortages, inconsistent quality, limited hours) are being solved not by better humans… but by better physics-first machines.
• If your automation strategy starts with “let’s copy what a human does,” you’ve already lost. True innovation throws out the human blueprint entirely.
• The winning formula: iconic food + zero-capex deployment + 24/7 availability = the death of the sad airport sandwich.

Hungry yet?

Catch the full episode wherever you get your podcasts and prepare to have your mind (and stomach) blown.

Next time you’re rushing through an airport and smell fresh pizza at 11 p.m., you’ll know exactly who to thank. #RobotPizzaRevolution #FutureOfFood #DonatosOnWheels

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The humanoid revolution isn’t science fiction anymore; it’s happening right now, and it’s picking up speed in ways that are both mind-blowing and (let’s be honest) a little hilarious when you picture a robot handing out flyers at a Dunkin’ Donuts grand opening.

Jesica Chavez

Humanoids Summit

Robo-Success

Here are the big ideas that stood out from a recent conversation with one of the key organizers behind the upcoming Humanoid Summit (December 11–12) and the founder of Robo Success:

1. Humanoids Are Closing Real-World Gaps—Fast

Traditional industrial robots and cobots have been around for decades, but humanoids are different. They’re built to work in spaces designed for humans, doing the jobs we no longer want: repetitive, dangerous, dirty, or downright boring warehouse and logistics tasks. Younger generations are voting with their feet—no one dreams of moving boxes all day when they can code, create, or invent instead.

1. No One Builds a Humanoid Alone: The Ecosystem Is Everything

Building a viable humanoid isn’t a solo act. You need:

• Specialized partners for actuators, sensors, and ultra-dexterous hands (shout-out to companies mastering finger-level precision while others focus on torso power or locomotion)
• Massive shared datasets so robots can develop “muscle memory.”
• A future marketplace for task-specific data (think: construction motions, healthcare procedures, etc.)

It’s the classic “picks and shovels” play: some companies will win by supplying the critical components and data layers everyone else needs.

1. Teleoperation Today → True Autonomy Tomorrow

Right now, many impressive humanoid demos are still teleoperated (a human is secretly driving). But every teleop session feeds the training loop. Companies like 1X are already taking pre-orders for home humanoids that will start teleoperated while they vacuum up real-world data to go fully autonomous. Early adopters wanted yesterday.

1. The Use Cases Are Exploding (Some Wilder Than Others)
2. Elderly care and special-needs assistance (a genuinely heartwarming—and massive—market)
3. Security patrols, cooking, cleaning, lawn-mowing (still waiting for the perfect robotic landscaper)
4. Entertainment and “because it’s cool” applications (yes, people are seriously pitching humanoid fight clubs and soccer matches)
5. Startups Need Fractional Superpowers

Early-stage robotics companies often can’t afford (or don’t need) full-time marketing, design, and growth teams. That’s where fractional services like Robo Success come in—budget-friendly, high-impact help to build brands, raise capital, and look legit before the big checks arrive.

1. The Humanoid Summit: Where the Magic Happens

This isn’t just another conference. It’s where CEOs, CTOs, investors, end-users from healthcare/logistics/construction, and the sharpest minds in the space collide. The real value? The hallway conversations, the impromptu demos, the “wait, you solved legged locomotion HOW?” moments that simply don’t happen anywhere else.

Bottom line: We’re standing at the edge of an inflection point. In a few years, we’ll look back at 2025 the same way we now look at 2012 and Tesla’s first Autopilot demos—quaint, exciting, and just the beginning.

Want in? The Humanoid Summit is happening December 11–12. Grab tickets, find partners, or just come witness the future being built in real time.

And if you’re a robotics founder who needs to look investor-ready without breaking the bank, there are fractional teams ready to help you shine.

The robots are coming. Some will mow your lawn. Some will hand your grandparents a glass of water at 3 a.m. And yes, a few might even play soccer against each other for our amusement.

Either way, it’s going to be one hell of a show.

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Artificial intelligence is quietly reshaping entire industries faster than most leaders are prepared to admit. We examine real-world deployments of AI in finance, healthcare, logistics, and creative fields—revealing both staggering efficiency gains and the uncomfortable disruptions that follow.

Meet Sean Pineau

Locus Robotics

Topics include the accelerating collapse of traditional middle-management roles, the rise of new high-value human-AI hybrid positions, and why most corporate “AI strategies” currently resemble expensive PowerPoint theater. It’s a blend of pragmatic optimism with sober warnings about data sovereignty, regulatory whiplash, and the very real chance that today’s cutting-edge model becomes tomorrow’s embarrassing legacy system.

• The actual ROI timeline for enterprise AI adoption (longer than the LinkedIn influencers claim, shorter than your CIO fears)
• Why healthcare diagnostics and financial fraud detection turned into the killer apps nobody predicted five years ago
• The quiet revolution in supply-chain optimization that saved multiple Fortune 500 companies from the 2024–2025 inventory apocalypse
• Creative industries: where AI went from “job killer” to “world’s most overworked intern” practically overnight
• The emerging class of “prompt engineers” who now out-earn traditional MBAs at certain hedge funds (yes, really)

Key Insights & Mildly Unsettling Truths:

• Organizations treating AI as a cost-cutting tool rather than a capability multiplier are already losing to those who see it as a new operating system for human intelligence.
• The skills most at risk aren’t the credentialed ones—they’re the ones requiring neither creativity nor basic human judgment (looking at you, 87-step compliance checklists).
• Every company is now a data company; the ones pretending otherwise are just waiting for a more honest competitor to explain it to their market cap.

Notable Quotes:

• “The future isn’t ‘man versus machine.’ It’s man with a mediocre machine versus man with an exceptional one.”
• “AI doesn’t eliminate jobs—it eliminates jobs that can be done better by something that doesn’t need health insurance or sleep.”
• “We’re not in an AI bubble. We’re in an expectations bubble that’s about to violently re-align with reality.”

The tool changes; the ability to communicate value doesn’t.

Pragmatic advice for leaders, creators, and individual contributors navigating this shift—less utopian dreaming, more tactical adaptation for a world where competitive advantage increasingly belongs to those who can effectively direct intelligence rather than just possess it.

Essential listening for anyone whose job description might quietly vanish while they’re busy adding “ChatGPT power user” to their résumé.

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Robo Fight Clubs: Shattering Competition and Launching Careers
“The First Rule of Robot Fight Club… Is You DO Talk About Robot Fight Club!” Cue the bass drop, the flickering neon, the slow-motion sparks…What Happens in the Arena… Gets Posted in 4K.

Meet Gursimar Virk

Combat Robotics at Berkeley

• 260-pound legacy beasts named “Glitch” once ruled the Discovery Channel
• Their new lightweight psycho little brother, “Malware” — 15 pounds of pure chaos with a name that makes IT hackers proud
• Duct-tape MacGyver repairs between rounds while the bracket clock ticks down
• One legendary match: a pro bot launched our hero ten feet in the air… only for the underdog to land, spin up, and absolutely OBLITERATE the favorite in the greatest comeback since “You do not talk about Fight Club” became a meme

The Underground Is Real (and It Wants Berkeley Engineers):

Hidden warehouses in SF. Overseas humanoid companies test-driving million-dollar robots stateside. Secret late-night invitations sliding into the team president’s DMs:
“Come pilot our 6-foot battle humanoids. Bring friends. Bring weapons. Winner gets funding… and maybe a job.” This isn’t a competition. This is Robot Fight Club.

First rule of Robot Fight Club: THERE ARE NO RULES

• Why This Is the Ultimate Career Launchpad
  Every exploded bot = a masterclass in rapid prototyping, failure analysis, and not crying in front of 120 teammates.
• Every all-nighter welding session at 3 a.m. = resume gold that startups and VC firms are literally fighting over.
• Every time Malware flips another robot into the ceiling = another LinkedIn recruiter losing their mind.
• Venture funds. Shadowy humanoid overlords running underground leagues. They’re not waiting for graduation — they’re ringside with contracts and term sheets.
• The verdict? The kids who spend college turning robots into fireworks are about to turn the entire robotics industry into their personal playground.

Tony from Timpl leads the marketing efforts of the national staffing agency with specializes in manufacturing. Contact them today for a staffing quote and safety walk-through.

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What a time to be alive. We are at the start of the next great industrial revolution! Robotics and automation will change forever the manufacturing ecosystem.

Chris Harbert

Tompkins Solutions

Sky-high consumer expectations are driving businesses to keep up with demand. Listen to insights on how industries like pharmaceuticals and automotive are gearing up for the future, the shift toward employee-friendly automation, and tips for navigating the noisy world of tech options.

• Consumer-Driven Logistics Challenges: Rising consumer expectations globally are putting pressure on warehousing and logistics. The demand for variety, customization (e.g., engraved cell phones delivered by drones), and fast delivery creates complex fulfillment challenges, especially during peak seasons like holidays.
• Excitement in Automation and Robotics: The warehousing and automation sector is dynamic due to the puzzle-like challenge of meeting consumer demands. Innovations in technology and strategies offer opportunities to solve complex logistics problems, making the field engaging and rewarding.
• Small and Mid-Sized Companies Adopting Automation: Historically, large companies led automation due to their resources. Now, small and mid-sized businesses can leverage insights from big players via expert integrators and white papers. The shift is driven by more accessible, less disruptive automation solutions.
• Automation Adoption Stats: 80-90% of fulfillment operations still lack automation (e.g., conveyors, robotics), despite high consumer demand. Past barriers included high costs ($10M+ projects) and operational shutdowns, limiting automation to mega-corporations with multiple facilities.
• Brownfield vs. Greenfield: Brownfield projects involve integrating automation into active warehouses without halting operations, likened to "fixing a car while driving." Greenfield projects start from scratch in new facilities, allowing full design control but are less common.
• Modern Automation Solutions: Advances like AGVs (Automated Guided Vehicles), AMRs (Autonomous Mobile Robots), and software enable incremental improvements without overhauling operations, making automation viable for smaller warehouses.
• Industries Ripe for Automation:
  • Established Players: Large 3PLs (e.g., DHL, GXO) and retailers (e.g., Macy’s, Walmart) have long benefited from automation.
  • Underserved Segments: Automotive aftermarket, medical devices, pharmaceuticals, and medical supplies are emerging due to growing demand and tailored technological advancements.
  • Challenges in Automotive: Diverse products (e.g., mirrors, carburetors) require specialized solutions compared to lightweight apparel, which dominated early automation.
• Software in Automation: Integrators may develop proprietary software (e.g., warehouse management, control, and execution systems) but often adapt existing or client-preferred solutions (e.g., Manhattan’s platform) to fit specific needs, avoiding one-size-fits-all approaches.
• Omnichannel Fulfillment: Consumers demand flexible options (e.g., ship to store, home, or alternate locations), blending online and in-store experiences. Retailers like Home Depot exemplify this, offering multiple delivery choices, complicating logistics but meeting consumer expectations.
• Cart Abandonment and Delivery Speed: Studies show 70-80% of online carts are abandoned, often due to slow or inconvenient delivery options. Retailers lose significant revenue when competitors offer faster, cheaper shipping, driving the need for automation to optimize fulfillment.
• Case Study: Specialty Retailer: A retailer lost sales to a wholesaler offering faster, cheaper shipping for the same product. Automation was pursued to match the wholesaler’s efficiency, preserve profit margins, and compete effectively.
• Choosing Automation Partners: With many providers (e.g., 3,000 AMR manufacturers) making similar claims (2-3x pick rates, halved labor costs), companies should seek agnostic partners who explore tailored solutions rather than pushing specific products. Quick recommendations after brief discussions are a red flag.
• Labor Shortage and Beyond: Automation is no longer just about cost-cutting but addressing labor shortages (e.g., unfilled warehouse roles) and boosting output without expanding payroll. It also improves employee quality of life by reducing physical demands (e.g., replacing cart-pushing with system management), enhancing safety, and offering upskilling opportunities.
• Philosophical Shift in Automation: The focus has shifted from headcount reduction to employee well-being and operational resilience. Companies aim to retain veteran workers, improve job satisfaction, and align with consumer-driven demands for efficiency and speed.
• Future Trends: Industries like pharmaceuticals, medical devices, and automotive parts are poised for automation growth due to high-volume needs and omnichannel opportunities. Advanced software and distribution solutions will support these sectors’ evolution.

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Picture a future where robots and humans work in sync, and danger is replaced by opportunity. This episode explores the surge in manufacturing automation, spotlighting a retailer’s bold deployment of 17,000 robots. Yet, for smaller companies, robotics feels out of reach—high costs, technical complexity, and the need for a bold leader to drive change.

Meet Mark Gagas, COO at Sensory Robotics.

Enter Sensory Robotics, born from a surprising twist. At a high school robotics event, the founder showcased a VR sword-fighting robot that stopped when kids got close. A Toyota Group onlooker saw potential, sparking a pivot from gaming to revolutionary safety solutions.

Traditional robots are caged for safety, requiring complex protocols like lockout/tagout. Sensory’s SR1 system changes that, using 3D time-of-flight sensors to create a virtual safety net around existing robots. It maps the workspace in real-time, pausing robots when humans enter and resuming when clear—a seamless blend of safety and productivity.

SR1 is a game-changer: it bolts onto current systems, slashing costs and bypassing safety workarounds. It promises safer workplaces, potentially cutting workers’ comp claims and boosting hiring. Hardwired via Ethernet with 400ms latency (adjustable to 200ms), its Safe Visionary 2 sensors eliminate blind spots, adapting to any compatible hardware.

Sensory Robotics is already in major automotive, aerospace, DOD, and consumer goods firms, with new Michigan installs and a big DOD contract. The future shines brighter with SR Mobile, bringing safety to AGVs in warehouses, and SR2 (Q1 2026), embedding safety into robot arms for easy licensing. Could this tech reach self-driving cars? Speed and latency pose challenges, but the dream is alive.

For staffing, where safety is a constant worry, SR1 is a lifeline, fostering trust and secure workplaces for all.

Key Takeaways:

• SR1 makes human-robot collaboration safe and affordable.
• From VR gaming to safety innovation, Sensory’s story is one of serendipity.
• SR Mobile and SR2 promise broader, safer automation.
• Safer workplaces cut costs and attract talent.

Check out all our content HERE

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Enjoy this throwback episode:

Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand that aligns with their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.

Thank you for sharing your journey with us all, Kun.

Connect with Kun Yang: https://www.linkedin.com/in/kyang2/

Pricklee: https://pricklee.com/

Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw

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THROWBACK episode you don't want to miss.

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So, the question is: how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand? Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

• Origin Story
• Building a brand in the freezer
• How do grocers categorize their products?
  • Trip driven
  • Hero
  • Basket builder
  • Inspirational
• How intentional is the purchase?
• What is the value of differentiation?
• What category is ice cream?
• Is Frutero an ice cream brand or a fruit brand?
• What is a brand promise?
• Commercial fruit production VS Frutero's
• Key learnings ~ incremental growth outside of ice cream
• How to attract new consumers
• New flavors coming soon - you heard it here first!

Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

Connect with Mike: https://www.linkedin.com/in/mikedweber/

Frutero Ice Cream: https://www.fruteroicecream.com/

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This is a popular episode from Tony's food and beverage segment. It is still relevant today.

Starting worlds away from the food industry as a bioengineer at UPenn, Mama Mancini’s CEO Adam Michaels joins me today and shares how he found his true passion and purpose in food.

We dissect consumer trends in the wake of recessionary pressures.

As more people choose to eat at home over eating out and choose to buy private labels over branded ones, Mama Mancini's decision to be a one-stop shop in the deli is the right one.

Crack open a beer and enjoy this episode with Adam. Mama Mancini’s winning categories in the QVC customer choice awards 2022:

🏆 Most Recommended Brand

🏆 Best Meatball

🏆 Best Sauce

🏆 Best Plant-Based Item

Mama Mancini’s, with Adam Michaels, CEO

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Robotics as a Service – Leveling the Playing Field for Manufacturers

In this episode, we explore Robotics as a Service (RaaS) and its impact on manufacturing. Our guest from Formic shares insights on how this model delivers affordable, scalable automation, helping businesses boost efficiency without the usual barriers. It's a practical shift from traditional approaches, opening doors to innovation and workforce growth.

Meet Jon French, from Formic

Deep Dive: Robotics as a Service
RaaS reimagines automation as an operational expense (OpEx) rather than a capital outlay (CapEx), making it accessible for companies of all sizes. In the food and beverage sector—from established players to smaller operations—it's addressing longstanding challenges like inconsistent production and labor-intensive processes.

Key benefits include:

• Efficiency Gains: Increased throughput, reliable scheduling, reduced ergonomic risks, and lower costs by replacing ad-hoc labor solutions with consistent automation.
• Workforce Evolution: Rather than displacing jobs, RaaS frees employees from repetitive tasks (e.g., box stacking) for higher-value work in problem-solving, process improvement, and leadership. This fosters stability, cuts turnover, and strengthens team culture.
• Overcoming Resistance: Success hinges on clear communication of benefits—"What's in it for me?"—tailored to workers, managers, and executives. Even long-tenured staff adapt when the value is straightforward and demonstrated.
• Formic's Approach: End-to-end support covers engineering, installation, programming, and 24/7 maintenance with performance guarantees. Real-time data analytics provide actionable insights, enabling root-cause analysis and ongoing optimization. Deployment takes about 20 weeks, with no long-term risk—if it underperforms, it's removed at no extra cost.

This aligns with continuous improvement principles, like Toyota's Kaizen: Small, incremental enhancements compound into significant results over time.

Robot Roundup: In Action
RaaS brings tools like palletizers, case packers, and floor cleaners into seamless operation—reliable, powerful, and managed like SaaS for hardware. No need to invest in outdated equipment; it's handled, updated, and scaled as your needs evolve.

Guest Spotlight: Insights from Formic
Drawing from recent client conversations, our guest highlights the appeal: Plant managers value production consistency, while executives appreciate the risk mitigation. The model empowers quick adoption, allowing manufacturers to experiment with automation and refine based on real outcomes—without tying up capital or resources.

Takeaways & Action Items

• For Manufacturers: Consider RaaS to enhance agility and compete effectively, starting with a low-risk pilot.
• For Teams: View automation as an upskilling opportunity to build more rewarding roles.
• Next Steps: Explore Formic's resources or similar providers to assess fit for your operations.

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This episode explores the growing role of robotics in business automation with Paulo Orosz, President, RobotLAB a franchise owner in the Dallas-Fort Worth area.

We cover practical applications, adoption models, and future trends, highlighting how robotics tackles labor shortages, improves efficiency, and enhances employee and customer experiences in sectors like warehousing and hospitality.

Meet Paulo Orosz from RobotLab.

Highlights:

• Introduction to Robotics Franchising
  The RobotLAB's model leverages franchising for nationwide coverage, facilitating localized robot deployments from global manufacturers.
• Core Robotics Solutions in Warehousing
  Cleaning robots serve as the foundation, scrubbing concrete floors around the clock with consistent routes, obstacle avoidance, and adaptive mapping for layout shifts. A real-world example: A Fort Worth manufacturer deployed a transport robot to shift products from production to shipping, cutting 12-minute production pauses and delivering 5-10% output increases with low investment. Solutions adapt from small (8,000 sq ft) to large (100,000+ sq ft) warehouses, prioritizing regulatory fit for sectors like food/beverage or CPG.
• Flexible Investment Models
  RobotLAB provides four approaches: outright purchase, financing, leasing or short-term rental (suited for trials). Featuring 60+ robots sourced from Asia (South Korea, Japan, Vietnam) and the U.S., the portfolio prevents vendor lock-in and incorporates advances in sensors and navigation.
• Hospitality & Service Enhancements
  In response to acute staffing gaps, robots augment rather than replace staff. In hotels, cleaning units manage corridors and lobbies for $35-40/day compared to $100+ for human labor, alleviating pressure on limited teams and upholding standards. An anecdote from a Houston hotel illustrates understaffing struggles, while deployments in Dallas, Fort Worth, and Las Vegas show staff embracing robots for workload relief. In restaurants (e.g., a Frisco venue), delivery bots ferry food from kitchen to table, allowing servers to prioritize service—boosting tips by 20% without any layoffs. The human element persists, with staff handling dish presentation.
• Emerging Market Demands & Challenges
  Requests include roof-inspection drones for hail-vulnerable regions (fueled by a contracting U.S. workforce) or household laundry folders. Hesitation often arises from rapid tech changes, but the multi-vendor approach and upgrade options (through service plans) offer adaptability. Labor strains—like those in Georgia's staffing sector—propel adoption, framing robotics as support for repetitive duties.
• Future Trends & Predictions
  A "robotics revolution" is anticipated in 4-5 years, featuring humanoid bots aiding on demanding tasks (e.g., plumbing support for heavy lifting under human guidance). Pivotal progress: Semantic AI for intuitive commands (e.g., "pick that up" sans specifics) and agile hands for human-centric spaces. Aligning with Elon Musk's views, hands represent the core challenge, yet robotics will extend beyond cleaning/delivery to multifaceted, bipedal capabilities. Adoption will surge in labor-heavy fields, propelled by productivity needs and talent shortfalls.

Contact Tony at Timpl for your staffing needs.

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Welcome to jobTopia, the leading learning and development podcast exploring innovations in business technology. This episode delves into transforming warehouses into efficient, intelligent hubs through robotics, automation, and private 5G networks, offering insights into the future of supply chain management.

Meet Varun Vashisht, VP Sales and Strategy at Trilogy NexGen

Key Takeaways

1. Automation Challenges: Businesses are striving to automate warehouses to meet the demands of rapid e-commerce delivery, such as same-day shipping. However, many lack the technological infrastructure required to implement effective automation.
2. Private 5G Networks: Private 5G networks provide low-latency, reliable connectivity for mobile warehouse operations, outperforming traditional Wi-Fi. A single 5G access point can replace eight Wi-Fi access points, reducing costs and potential points of failure.
3. Building Smart Warehouses: Private 5G solutions include rack space for the network core and ceiling-mounted access points, supporting over 100 SIM cards with built-in redundancy to ensure uninterrupted automation.
4. Operational Benefits: Automation optimizes processes like palletizing, transporting, and shrink-wrapping, enhancing space utilization and efficiency. One case study demonstrated a reduction from 24 to 10 seasonal pickers using two robots, yielding $70,000 in savings.
5. Key Applications:
6. Supply Chain Visibility: Real-time monitoring of scanners, sensors, and conveyors identifies inefficiencies across warehouse operations.
7. Access Control & Surveillance: Geo-fencing with 2-4 cm precision ensures compliance with safety protocols, such as PPE usage, and restricts access to designated areas.
8. Asset Tracking: SIM cards in ruggedized devices enable tracking via integrated dashboards, ensuring equipment availability and reducing operational disruptions.
9. Remote Diagnostics & Preventative Maintenance: Real-time data transmission predicts equipment overloads, enabling proactive maintenance scheduling to minimize downtime.

AI Integration: AI is being explored for exception handling and predictive maintenance, reducing reliance on human intervention by enabling systems to address issues autonomously.

Change Management: Adopting automation requires overcoming resistance and demonstrating return on investment. Data-driven case studies, such as the $70,000 savings, help secure buy-in, though 85% of warehouses still operate with minimal or siloed automation.

Why It Matters:

As downtime poses significant risks and rapid delivery becomes the industry standard, smart warehouses leveraging private 5G and robotics are critical for enhancing efficiency, safety, and scalability in supply chain operations.

Connect with Tony from Timpl to learn more about warehouse staffing and innovation in your plant.

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Welcome to jobTopia – today we focus on all things robotics and automation with our guest, David Pascucci, the CEO of Bright IA, a systems integrator who’s shaping the future of manufacturing! Let’s take a closer look into the world of robots, AI, and the exciting transformations happening in industries like food and beverage, automotive, and beyond.

• Robots Galore! David breaks down the four rockstars of robotics: classic industrial robots (think automotive pioneers), collaborative robots working side-by-side with humans, futuristic humanoid robots stealing the spotlight, and zippy AMRs (those cool warehouse carts). From factories to warehouses, these bots are changing the game!
• The Automation Boom! Why are companies jumping on the automation train? David spills the tea on reshoring trends, especially in semiconductors, and how higher U.S. wages are pushing businesses to automate to stay competitive. But here’s the catch—some are still in “wait and see” mode, and David warns that’s a risky move in this fast-paced, AI-driven world.
• From Manual to Magical! As a systems integrator, David helps companies ditch old-school manual processes for sleek, automated setups. Whether it’s food and beverage, fabrication, or automotive accessories, he’s all about boosting efficiency and nailing that sweet ROI.
• Upskilling is the Name of the Game! Workers, listen up! The future belongs to robot technicians. David encourages operators to level up their skills—think swapping gearboxes or greasing robot joints—to stay ahead in this robotic revolution. Trade schools for robot repair? They’re coming, folks!
• AI: The Ultimate Game-Changer! AI and machine learning are shaking things up, especially for high-mix, low-volume production. David shares how AI-powered palletizing systems are already handling varied box sizes like champs, with more innovations (like painting and grinding) on the horizon.
• Digital Twins & VR Vibes! Ever heard of a digital twin? David’s team uses these virtual simulations to test automation setups, saving time and avoiding costly oopsies. Plus, VR lets clients “see” their future factory floor in action—talk about a high-tech sneak peek!
• Humanoid Robots: Cool or Creepy? From Tesla’s Optimus to Boston Dynamics’ creations, humanoid robots are turning heads. David’s excited but admits they’re a bit spooky for home use (nobody wants a robot chef with a glitchy spatula!). And when it comes to military applications? Let’s just say he’s got Skynet concerns.
• The Future is Bright (and Automated)! Companies that embrace automation now will soar, while those who hesitate might get left in the dust. David’s pumped about emerging trends like blockchain for inventory tracking and automated work cells that bring materials right to workers’ stations.
• Get Involved! Want to connect with David? Find him on LinkedIn for the latest on his automation adventures, or check out his website for more details. Don’t miss the Automation Stars of Texas trade show on December 9-10 in DFW, where David and his partners will showcase cutting-edge solutions for the Southwest!

Would you let a humanoid robot mow your lawn or cook your dinner? Drop your thoughts in the comments—David wants to know if you’re ready to join the robot revolution! And for more on how automation can supercharge your business, reach out to David on LinkedIn or visit his website.

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So, apparently, companies have cracked the code on engagement: just gamify everything, because who doesn’t love a good game to make safety training less of a snooze-fest? Tony from jobTopia, self-proclaimed guru of learning and development, dives into the oh-so-thrilling world of workplace safety—a topic that, shockingly, only gets attention when someone’s already hurt. It’s not just manufacturing; industries far and wide treat safety like that one mandatory meeting everyone forgets until the last minute.

Meet Jen Lastra.

360 Immersive

The conversation pivots to a gamification expert who’s practically vibrating with enthusiasm for virtual reality (VR) and its magical ability to make safety training less like watching paint dry. Apparently, VR can simulate delightful scenarios like trench collapses or three-story falls—because nothing says “learn safety” like a virtual near-death experience. These simulations, we’re told, can be slapped onto any device—VR headsets, iPads, your grandma’s desktop—to cater to every worker, from the neurodivergent to the multilingual. How inclusive.

The crux? Safety training is a mess—dull, compliance-driven, and about as inspiring as a company handbook. But fear not, because prioritizing safety supposedly boosts retention and makes your workplace the talk of the town. Who knew caring about humans could be a competitive edge? Yet, companies still act like safety’s a “nice-to-have,” not a must, until someone’s carted off in an ambulance. The expert’s big idea? Ditch the check-the-box mentality and embrace a “holistic” approach—think mindfulness, emotional intelligence, and box breathing to calm workers in high-stress jobs like construction.

Adopting VR and gamification isn’t all sunshine and rainbows, though. It’s expensive, and some trainers clutch their clipboards, terrified of being replaced by a headset. Change management? More like change avoidance. Still, the expert insists VR is the “cherry on top,” not a full replacement for human trainers—just a shiny new tool to make safety less of a yawn. And while they’re at it, they’re on a mission to fix the “foundationally broken” state of online safety training, because apparently, if your content hasn’t been updated since pre-COVID, you’re basically sabotaging your workforce.

The grand vision? Impact a million lives a year by making safety training actually matter—not just at work but in workers’ homes and communities. Noble, sure, but let’s see if the industry catches up to this VR-fueled, mindfulness-infused utopia before we all start breathing in sync for 30 seconds to “recenter.” Stay tuned for when Tony tries on a VR headset—because nothing screams innovation like a guy flailing in a virtual warehouse, spotting rogue forklifts.

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The time has come to upgrade your warehouse! The Fortune 500 started this trend, and if small and mid-market distribution and fulfillment centers want to compete in e-commerce, the time is now. Today on jobTopia, we learn about an innovative SaaS platform that integrates data from robotics, conveyors, inventory, and labor into a single dashboard, addressing a critical gap in warehouse management. With modules like Clear Flow, Clear Gear, Clear Slot, and Clear Team, the solution drives operational excellence, supports workforce upskilling, and fosters economic growth in manufacturing hubs, positioning it as a game-changer for modern supply chains.

Meet Calem Harris from Clarity

Unveiling a Unified Vision for Warehousing

This segment introduces a transformative software platform designed to revolutionize warehouse operations by unifying hardware, software, and human elements into one cohesive system. With a focus on addressing inefficiencies in fulfillment centers, particularly for automotive and e-commerce industries, the solution promises to streamline complex operations. The enthusiastic discussion highlights its role in tackling supply chain challenges, offering a single dashboard to manage robotics, conveyors, and labor. This optimistic vision sets the stage for a future where warehouses operate with unprecedented efficiency, empowering businesses to meet consumer demands seamlessly.

From Military to Mastery: Building the Solution

The conversation dives into the journey behind the platform’s creation, rooted in hands-on experience with diverse warehouse operations, from large-scale IKEA products to small-scale beverage distribution. This segment captivates with its story of leveraging real-world insights from working directly with operations teams to develop a customer-focused solution. The platform’s ability to unify disparate systems—unlike fragmented OEM software—sparks excitement for its potential to simplify decision-making and enhance efficiency. The optimistic tone underscores the platform’s evolution from practical experience, promising a robust tool for modern warehouses.

Solving the Software Gap with Clarity

The platform’s core innovation: a comprehensive SaaS solution that integrates up to 25 disparate warehouse software systems into one intuitive dashboard. Modules like Clear Flow (work sequencing), Clear Gear (automation management), Clear Slot (inventory tracking), and Clear Team (labor analytics) enable real-time, data-driven decisions, addressing the industry’s critical software gap. The enthusiasm shines as the discussion highlights how machine learning optimizes labor allocation and inventory management, particularly for mid-market firms. This solution’s potential to reduce complexity and boost performance radiates optimism for transforming warehouse operations.

Driving Economic and Workforce Growth

Focusing on broader impact, this segment explores how the platform supports a manufacturing renaissance by addressing labor shortages and fostering upskilling. Far from replacing jobs, it enhances quality of life by streamlining operations and creating high-value roles, with technicians earning six figures without degrees. The optimistic narrative emphasizes its appeal to higher-revenue mid-market firms and e-commerce leaders, driving efficiency in sprawling 3-million-square-foot facilities. By enabling data-driven decisions and supporting economic growth in smaller towns, the platform positions itself as a catalyst for a thriving, tech-forward warehouse industry.

Learn more at clarity-wos.com

Connect with Tony at Timpl

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Ethan Baehrend of Creative 3D Technologies unveils a revolutionary vision for decentralized manufacturing that promises to transform industries. By integrating advanced 3D printing with multiple production technologies into a single, versatile system, Baeran’s innovation enables small to large manufacturers to produce complex parts, from automotive components to semiconductors, on-site. This "iPhone moment" for manufacturing disrupts fragile supply chains, reduces costs, and empowers businesses with unprecedented flexibility and independence. With practical applications across automotive, aerospace, medical, and defense sectors, Creative 3D Technologies is paving the way for a new era of efficient, in-house production, poised to redefine how businesses operate in a rapidly changing global landscape. Learn more.

A Vision for Decentralized Manufacturing

Enter a bold vision to transform manufacturing by enabling businesses to produce complex parts in-house using advanced 3D printing and integrated technologies. The system empowers small startups to large enterprises to create everything from automotive components to semiconductors, addressing supply chain vulnerabilities. The discussion sets an optimistic tone, presenting a practical yet revolutionary approach that promises efficiency and independence, sparking excitement for a future where manufacturers control their production destiny.

An “iPhone Moment” for Industry

Described as a groundbreaking convergence, this technology combines 3D printing, milling, robotic assembly, and more into a single, compact system, eliminating fragmented production lines. This segment captivates with its promise of streamlining multi-stage manufacturing, reducing costs, and enabling on-site production of diverse materials like metals, plastics, and fibers. The enthusiasm shines as the innovation is positioned to serve industries from automotive to medical, offering a competitive edge in a dynamic global market.

Versatile Applications Across Industries

Focusing on real-world impact, this segment showcases the technology’s versatility across sectors like aerospace, medical, defense, and even hobbyist markets. The current system, compact enough to fit through a standard door with a 3x2x2.5-foot build volume, makes advanced manufacturing accessible. The discussion of overcoming challenges like chip shortages highlights its timely relevance, radiating optimism for its ability to simplify supply chains and enhance production resilience with a single, powerful solution.

Scaling a New Era of Manufacturing

Explore the journey from early R&D to scaling for broader adoption with plans for larger systems by 2027. The technology’s ability to produce complex assemblies, such as a 50-part autonomous vehicle component in one cohesive piece, underscores its potential to unlock new design possibilities. The optimistic outlook draws parallels to historical innovations, positioning this as a pivotal moment for manufacturing. Businesses are invited to explore this game-changing solution, poised to redefine efficiency and empower decentralized production.

Connect with Tony at Timpl.

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Episode Overview
This episode of jobTopia dives into the intricate world of contingent workforce management, where companies wrestle with the chaos of hiring sprawl. It’s a professional yet witty exploration of how Managed Service Providers (MSPs) and Vendor Management Systems (VMS) bring order to the madness, with a nod to AI’s potential to streamline processes—though bot interviews might feel like chatting with a very polite toaster.

Meet Mickey Pelletier from CWM Strategies

Key Points

• What is Contingent Workforce Management?
  A system to manage non-employee talent—think contractors, freelancers, and gig workers—covering sourcing, onboarding, payment, and offboarding. It’s like herding cats, but with spreadsheets and compliance risks.
• Why It Matters
  Companies drowning in multiple vendors, opaque costs, and compliance headaches need centralized control. MSPs act as a corporate traffic cop, while VMS platforms keep data from spiraling into chaos.
• The Industry’s Challenges
  It’s a niche where HR and procurement clash in a jargon-heavy showdown. Managers rarely interact with these systems, leading to steep learning curves and groans over unfamiliar processes.
• AI’s Role
  AI can speed up screening, automate requisitions, and suggest smarter talent strategies—like opting for a freelancer instead of a full-time hire. But automated interviews? They risk feeling like a cold handshake from a machine.
• Opportunities for Improvement
  Early adopters need visibility into costs and compliance. Mature programs can shift to strategic goals, like optimizing talent channels or integrating freelance platforms, but change management remains a persistent thorn.
• When to Adopt an MSP
  Triggers include lack of visibility, compliance risks (e.g., unknown workers on-site), or runaway costs. If you can’t answer who’s working where and why, it’s time to call in the pros.

Takeaways
Contingent workforce management is a vital but underappreciated beast. MSPs and VMS platforms tame the chaos, while AI offers promise—if used to solve real problems, not just to sound trendy. Perfect for leaders navigating the hiring jungle or anyone curious about the gig economy’s backbone.

Timpl BLOG with more content

Connect with Tony from Timpl

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In this episode from jobTopia, Tony teams up with Chris Paden, a serial entrepreneur and AI validation expert who’s basically the sheriff of the AI Wild West. They dive into the thorny world of AI in hiring—legal risks, ethical pitfalls, and how to keep your company from starring in a discrimination lawsuit. With sharp insights and a touch of edge, they explore how to make AI work for you without it backfiring.

1. AI’s Taking Over—But Is It Playing Fair?

2. The Vibe: AI is the hot new tool in hiring, but Tony warns it’s not just about plugging it in and calling it a day. Without safeguards, your AI could be serving up bias faster than a bad Yelp review.

3. Chris’s Take: Most companies are flying blind with AI, risking legal and ethical disasters. His mission at AI Validation Lab is to build guardrails that ensure fairness and compliance, so your AI doesn’t turn into a liability.

Takeaway: Your AI might be smart, but if it’s picking candidates like it’s auditioning for a frat house, you’re in trouble.

1. The Legal Jungle: Bias, Compliance, and Black Boxes

2. The Problem: AI systems are often opaque “black boxes” spitting out decisions with zero explanation. If trained on biased data, they can violate laws like those enforced by the EEOC, and “the algorithm did it” won’t hold up in court.

3. Chris’s Solution: AI Validation Lab acts like an AI auditor, digging into data and models to create a compliance record that proves you’re not running a digital dystopia. It’s your shield against lawsuits and a way to avoid sleepless nights.
4. Regulatory Reality: No universal U.S. standards exist yet, but the EEOC’s AI Algorithmic Fairness Initiative and the EU AI Act signal tougher rules ahead. A 2003 ruling also confirms employment laws apply to AI, so no dodging responsibility.

Takeaway: If your AI’s decision-making is shadier than a used car lot, you’ll wish you had an audit trail when the lawyers come calling.

1. Third-Party AI Vendors: Don’t Get Burned

2. The Challenge: Most companies lean on third-party AI vendors because building your own is a pipe dream. But how do you know their tool isn’t a bias bomb waiting to detonate?

3. Chris’s Advice: Grill vendors on their data sources, bias audits, and explainability logs. If they can’t show how their AI picks candidates, walk away. You need a “white box” system that lays bare every decision.
4. The Goal: Seamless validation. Chris’s team is working on dashboards that flag issues in real time—think green lights for “all good” and red alerts for “fix this now.”

Takeaway: Choosing an AI vendor without vetting is like buying a mystery meat taco. Ask questions, or brace for indigestion.

1. Candidate Experience: AI’s Make-or-Break Moment

2. The Upside: AI can speed up hiring, answering candidates faster than an overworked HR team. Chatbots, for example, can make the process smoother than ever.

3. The Downside: Auto-rejecting candidates without explanation tanks your reputation and invites legal scrutiny. Candidates want to know why they didn’t make the cut.
4. The Fix: Transparency builds trust. Explain rejections clearly (e.g., “lacking required skills”) to keep candidates happy and your NPS intact. Chris notes younger generations, raised on tech, are more AI-friendly, but even they demand clarity.

Takeaway: A chatbot that ghosts candidates is worse than no response at all. Explain decisions, or risk a revolt on Glassdoor.

1. The Future: Validation as Your Secret Weapon

2. The Dream: Chris envisions AI validation as a seamless, real-time process—dashboards monitoring compliance so hiring managers don’t drown in extra work. It’s like an AI nanny keeping your system in check.

3. The Reality: We’re not fully there, but AI Validation Lab is building tools to automate compliance, using AI to watch AI. This means less hassle and more confidence in your hiring process.
4. The Stakes: In a lawsuit-happy world, companies using AI for hiring are prime targets, especially in strict states. Validation is your insurance policy—dull until it saves you.

Takeaway: Skip the audit, and you’re gambling with your company’s future. A compliance dashboard is cheaper than a lawyer’s yacht.

1. Chris’s Empire: From Validation to Innovation

2. AI Validation Lab: Focused on keeping AI safe, fair, and lawsuit-proof. It’s the foundation for ethical hiring.

3. Proof of Concept: A “doing tank” where staffing, HR, and procurement leaders crowdsource solutions. A two-week sprint produced 74 pages of AI adoption research—because sleep is overrated.
4. The Vision: Chris’s startups tackle AI’s potential and pitfalls, from governance to agentic platforms that streamline hiring. He’s all about doing it right while pushing boundaries.

Takeaway: Chris is juggling a startup empire and still schooling us on AI ethics. Maybe take notes before he conquers another industry.

Key Takeaways for Business Leaders

• Don’t Trust AI Blindly: It’s only as good as its data. Validate to avoid bias disasters.
• Vet Vendors Hard: Demand transparency on data, audits, and decisions. No answers? No deal.
• Transparency Wins: Clear explanations keep candidates happy and your brand clean.
• Compliance Isn’t Optional: With regulations tightening, proactive validation is your best bet.
• Future-Proof Your AI: Embrace AI’s power, but pair it with oversight to stay ethical.

Connect with Chris and Get AI-Savvy

Want to keep your AI hiring system out of the courtroom? Here’s how to tap into Chris’s expertise:

• Website: AIValidationLab.com for insights on AI responsibility and safety.
• Training: New on-demand modules dive deep into AI for hiring—knowledge is your superpower.
• Collaboration: Join Proof of Concept at SolveConcepts.com or the Direct Collective to brainstorm with industry leaders.
• LinkedIn: Follow Chris and his team for the latest on AI ethics and innovation. Passion’s his middle name.

Takeaway: Chris is out here saving companies from AI missteps while running a startup marathon. Connect before your AI goes rogue.

Final Thoughts:

This episode scratches the surface of AI ethics, but it’s a wake-up call for anyone using AI in hiring. Tony and Chris promise more episodes with extra experts to dive deeper, so buckle up for the series. Whether you’re in staffing, HR, or just trying to avoid a legal mess, AI validation is your ticket to fair, efficient hiring—without the baggage. So, grab a coffee, check your AI’s work, and let’s keep hiring smart, legal, and maybe a bit bold.

Listen to the full episode for more insights, and subscribe for the next round of AI wisdom with a kick.

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You will not recognize ANYTHING after the revolution! Soon AI-driven humanoid robots like Tesla’s Optimus and Boston Dynamics’ trailblazers will be part of everyday life.

Drew Thomas, CEO from Oneiro Technologies shows how automation slashes manual labor, boosts productivity, and keeps workers safer and happier in massive warehouses—think 20 football fields of organized chaos! With only 15% of warehouses automated, the industry’s primed for a revolution, but change-resistant leaders and hefty upfront costs are hitting the brakes. From goods-to-person systems to flexible work cells, Drew’s got the playbook to make warehouses hum, all while dodging the trap of chasing “perfect” tech. Get ready for a peek into a future where robots might just be your warehouse wingmen, tackling the dull, dirty, and dangerous tasks—potentially by 2030!

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Manish Limaye, Revinate’s Chief Data Officer, shares his “Five-Pillar Playbook” to manage Data and WOW! your customers. Data is a living, breathing beast that demands constant taming to drive business wins.

AIs have evolved from number-crunching to a generative powerhouse, empowering even small businesses to jump in without building tech empires, thanks to cloud tools and open-source magic.

Limaye’s five-pillar approach screams: know your problem, keep your data clean but not obsessively perfect, and make your digital assets—like websites—production superstars.

The big takeaway? Don’t chase unicorns or throw AI at everything; focus on real problems to deliver Customer Wow! and stay ahead of the game.

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Is Your Personal Brand Image Sabotaging Your Career?

Meet Liam Darmody and Liams Brand Stand

Episode Summary
This episode dives into the art of not screwing up your professional image. From turning your digital profile into a magnet for opportunities to dodging the trap of being a boring job-board lurker, it’s a no-nonsense guide to standing out in a sea of suits. Expect sharp insights on crafting a persona that attracts the right people and repels the wrong ones—without selling your soul.

Segment 1: Why Your Profile’s Probably a Career Killer
Your current profile? Likely a snooze-fest resume dump. Learn why treating it like a static CV is a one-way ticket to obscurity. Discover how to transform it into a dynamic landing page that screams “I’m worth your time” while subtly telling the wrong crowd to keep scrolling.

Segment 2: The Platform’s a Goldmine, Stop Ignoring It
It’s not just a place to panic-apply for jobs. It’s a treasure trove of first-party data where your next big break is hiding. Get the lowdown on mining connections like a pro—without coming off like a creepy networker who’s just in it for the “connect” button.

Segment 3: Content Creation or Bust
Posting content isn’t just for influencers with too much time. It’s your chance to show the world you’re not a corporate drone. From sharing your weird hobbies to dropping knowledge bombs, find out how to post without fear of your boss side-eyeing you or tanking your rep.

Segment 4: Supercharge Your Game
Ready to level up? This segment spills the beans on tools and systems to make your presence pop. Think Sales Navigator and video hacks that don’t require a film degree. Because manually slogging through this stuff is for people who hate efficiency.

Segment 5: Engagement Without Begging
Low likes got you down? Stop chasing vanity metrics and start playing the long game. Learn how to spark real conversations, not just collect digital high-fives. It’s about being top-of-mind when opportunity knocks, not crying over a post that flopped.

Call to Action
Don’t let your career gather dust. Revamp your profile, post something bold, and connect with someone who matters. Subscribe for more episodes that cut through the corporate BS, and leave a review if you’re ready to stop sabotaging your own success.

Connect with Tony from Timpl.

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This jobTopia episode explores how AI and automation transform staffing, from clean data strategies to agentic AI screening and AI-powered sales training, with practical insights for learning and development.

Meet Brendan Robinson, CEO and Founder, Broad & Madison Advisory

• AI and Automation Are Not Your Mom’s Synonyms: The episode hammered home that AI and automation are like cousins who don’t get along at family reunions. Automation is the trusty sidekick for repetitive tasks—think sending “Happy Birthday” emails or fishing for candidates in your CRM. AI, on the other hand, is the chaotic genius demanding a full business makeover. L&D takeaway: Train your teams to stop lumping these together. Understanding their distinct roles is step one to not screwing up your tech adoption.
• Data Hoarding Is a Staffing Sin: Staffing firms are apparently digital packrats, clinging to decades-old resumes like they’re rare Pokémon cards. The guest’s “bulldoze the house” mantra for data cleanup is a wake-up call. For L&D, this means teaching folks to let go of useless data and embrace clean, actionable datasets. Pro tip: If it hasn’t been touched in two years, it’s not your holy grail—it’s just clutter.
• Agentic AI Is the New HR Intern (But Better): Agentic AI can screen hundreds of candidates faster than a recruiter on their third espresso, and it doesn’t get cranky. It’s not about replacing humans but about handling the grunt work so recruiters can focus on the high-value stuff, like actual interviews. L&D lesson: Upskill your team on how to leverage AI agents for efficiency, not fear them like they’re auditioning for Terminator.
• AI Supercharges Sales Training and Strategy: From mock sales calls to instant account plans, AI is like a personal coach that doesn’t charge by the hour. The guest’s team uses it to train newbies and craft hyper-targeted outreach, cutting prep time from weeks to seconds. L&D takeaway: Integrate AI into sales training programs to simulate real-world scenarios and analyze outreach data. It’s like giving your team a cheat code without the guilt.
• Creativity Isn’t Dead, It’s Amplified: The fear that AI kills creative mojo? Total myth. The guest sees AI as a thought partner that clears mundane tasks, freeing up brain space for big ideas. When it spits out a dud, just tell it to “do better” (genius move). L&D nugget: Teach people to use AI as a brainstorming buddy, not a replacement for their inner spark. It’s about collaboration, not capitulation.
• Fail Forward with AI—It’s a Marathon, Not a Sprint: The guest’s “just do something” vibe is gold. AI adoption is messy, and you’ll screw up, but the learning curve is steep and fast. L&D insight: Build a culture where experimenting with AI is encouraged, even if it means a few faceplants. Failure is just data for the next win.
• Personalization Is King, and AI’s the Royal Scribe: From tailored drip campaigns to knowing a client’s niche market challenges, AI makes you look like you care (even if it’s doing the heavy lifting). L&D angle: Train teams to use AI for hyper-personalized outreach that feels human, not robotic. It’s about making clients feel special, not spammed.

In short, this episode taught me that AI in staffing isn’t just about shiny tech—it’s about smarter processes, cleaner data, and empowering humans to do what they do best. For L&D, it’s a call to action: train folks to embrace AI as a tool, not a threat, and to start small but start now. Oh, and maybe don’t hoard data like it’s your grandma’s china. jobTopia out.

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Strap in for a no-nonsense dose of jobTopia: The Learning and Development Podcast, where host Tony doesn’t just talk the talk—he throws you into the deep end of leadership reality. This episode, “Extreme Ownership,” is all about grabbing accountability by the horns and refusing to let excuses derail your mission. Joined by Chris Dietrich, the health, safety, and environmental leader at TK Elevator, Tony dives into what it takes to lead with people-first grit in a world that loves to point fingers. Expect sharp insights, a touch of battlefield wisdom, and just enough sarcasm to keep you smirking through the hard truths.

What’s This Episode About?
Extreme Ownership isn’t for the faint of heart—it’s about taking full responsibility for every win, loss, and coffee spill in your domain. Tony and Chris unpack how this mindset, inspired by the likes of Jocko Willink’s gravelly “Good,” transforms organizations from drama-fueled chaos to empowered, people-first powerhouses. From safety culture to AI-driven leadership, they explore how owning your actions (and your team’s) is the secret sauce to thriving in manufacturing, leadership, and beyond. Spoiler: Blame fixes nothing, but curiosity might just save the day.

Key Takeaways

• People-First Is Non-Negotiable: At TK Elevator, Chris champions a culture where people aren’t just cogs—they’re the heart of the strategy. Unlike those companies plastering “we value people” on their websites while treating employees like disposable widgets, TK burns the boats to prioritize talent and safety.
• The Drama Triangle Trap: Chris breaks down the empowerment dynamic—persecutor, rescuer, victim vs. coach, mentor, creator. Leaders stuck in the drama triangle (think “name, blame, shame”) tank morale and progress. Jocko’s “Good” flips the script, yanking teams into solution mode.
• Respond, Don’t React: Great leaders don’t lose their cool when the proverbial ship sinks. Chris channels emotional intelligence (EQ) to stay humble, regulate emotions, and turn problems into opportunities. It’s not about dodging mistakes—it’s about learning from them.
• Data Tells the Real Story: Chris uses data to hold a mirror to leadership responses. Scoring how leaders handle safety incidents (hard fixes like eliminating risks vs. soft bandaids like PPE) reveals cultural blind spots. Low scores? Time to ditch the confirmation bias and get real.
• AI as Your Thought Partner: Forget annoying website chatbots—Chris sees AI as a safety game-changer. Imagine a smart system prompting workers with risk assessments tailored to their tasks, catching human errors before they turn deadly. Predictive analysis, meet boots-on-the-ground impact.
• Culture Is Singular: Safety culture? Quality culture? Nope—just culture. Chris hates the term “safety culture” because it lets leaders dodge ownership. A strong culture prioritizes people across the board, and a weak one shows up in high turnover, soaring workers’ comp, and tanked productivity.
• Invest in Safety, Win at ROI: A people-first climate isn’t just warm fuzzies—it’s cold, hard cash. Companies that skimp on safety bleed talent, jack up costs, and scare off workers. Chris’s mantra: Invest in people now, or pay dearly later.

Why You Should Care
If you’re leading a team, running a plant, or just trying to survive corporate chaos, Extreme Ownership is your playbook for cutting through the noise. In a world obsessed with productivity over people, Chris’s approach proves that putting humans first isn’t soft—it’s strategic. Whether you’re dodging confirmation bias or eyeing AI to keep workers safe, this episode is a wake-up call to own your role, your culture, and your impact. Because if you don’t, the market (and your employees) will eat you alive.

Guest Spotlight

• Chris Dietrich (TK Elevator): Health, safety, and environmental leader for TK Elevator’s North American manufacturing and supply chain. With a consulting flair and a passion for data, Chris transforms organizations by putting people first, wielding AI like a thought partner, and calling BS on “safety culture” excuses.

Memorable Moments

• Tony’s lunch table epiphany at a Charlotte safety conference, where Chris’s insights on AI and leadership sparked a podcast-worthy convo.
• Chris channeling Jocko’s “Good” to reframe problems as opportunities: “Sales are down? Good. Let’s get creative.”
• The “drama triangle” breakdown—Chris’s vivid explanation of how leaders escape victim mode to empower teams.
• Chris’s data-driven mirror: Scoring leadership responses to safety incidents to expose weak spots and spark change.
• The AI chatbot vision—Chris’s plan to use smart systems to nudge workers toward safer decisions, no vacation brain required.
• Tony’s rant on why skimping on safety is a “no-brainer” way to tank your business: “Word travels fast when you don’t care.”

What’s Next?
Tony’s already scheming to bring Chris back post-vacation (Dauphin Island, anyone?) for a deeper dive into leadership, AI, and maybe a few transformation war stories. Want more? Drop a line to jobTopia and tell Tony what’s got you fired up.

Where to Learn More

• Curious about TK Elevator’s people-first approach? Check out their transformation journey here.
• Want to geek out on AI-driven leadership? Grab Geoff Woods’ AI-Driven Leadership for a crash course in using AI as your thought partner.
• Got a leadership or safety story? Hit up jobTopia and join the conversation.

Final Thought
Extreme ownership isn’t just a catchphrase—it’s a gauntlet. Stop blaming, start responding, and put your people first. Because in the end, the only thing you truly own is how you show up. Are you ready to take extreme ownership of your workforce? Call Timpl today and get started.

Discover why Safety is our competitive advantage.

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"Deepfake Detection: How to Spot Fake Candidates"

Can you spot a deepfake?This is a massive wake-up call, because the job market just got a whole lot shadier. In this eye-opening episode of jobTopia: The Learning and Development Podcast, we dive headfirst into the wild world of deepfakes, fraudsters, and candidates who think they can outsmart the system with AI and a little too much creativity. Host Tony and his guests, Emmanuel and Mehal, peel back the curtain on the rising tide of hiring scams—because apparently, some people would rather fake their way to a paycheck than, you know, actually do the work. With a mix of tech savvy, industry insight, and just the right amount of snark, this episode is your guide to spotting the snakes in the hiring den.

Meet Emmanuel Toutain, CEO TurboCheck & Mehul Bhatt, CEO Flocareer

What’s This Episode About?
The job market is a jungle, and thanks to AI, it’s easier than ever for fraudsters to slither through the cracks. From fake LinkedIn profiles to deepfake interviews that’d make Nicolas Cage and John Travolta jealous, candidates are pulling out all the stops to game the system. Tony and his guests break down the chaos: why it’s happening, how it’s happening, and what employers can do to avoid getting duped by a digital doppelgänger. Spoiler alert: It’s not just about checking resumes anymore.

Key Takeaways

• The Layoff Lowdown: The tech industry’s been on a rollercoaster, with mass layoffs sparked by post-COVID overhiring and a race to “optimize” workforces. Big tech companies like Google and Microsoft are trimming staff, blaming everything from boardroom pressure to AI efficiency. The result? A flooded job market where desperate candidates are turning to fraud to stand out.
• Fraudsters Are Winning (Sort Of): One in five candidates is pulling some kind of stunt during interviews—think ChatGPT on speed dial, fake IDs, or even full-on organized scam centers with 20-30 people pretending to be U.S.-based developers while sharing the same Wi-Fi in a basement somewhere. Yes, it’s that bad.
• Deepfakes Are Here, and They’re Creepy: Forget cheap fakes—candidates are using AI to swap faces in real-time, making you think you’re interviewing one person while someone else (or no one at all) is behind the screen. Emmanuel’s live demo of face-swapping tech will leave your jaw on the floor.
• The Fraud Funnel: Up to 30-40% of candidates at the top of the hiring funnel are faking something—resumes, skills, or entire identities. Some are even juggling multiple jobs or subcontracting gigs to overseas teams. Others? They’re after your company’s data for corporate espionage or a quick buck on the dark web.
• How to Fight Back: Emmanuel (from TurboCheck) and Mehal (from FloCareer) are on the front lines with complementary fraud-detection tools. From vetting digital identities to monitoring interview behavior (like sneaky tab-switching or phone-based AI copilots), their platforms help employers separate the superheroes from the supervillains.
• The Sad Reality: 62% of U.S. driver’s licenses have been compromised, and fake IDs are a steal at $25-$80 online. Combine that with AI-powered proxies and candidates who only “exist” on LinkedIn, and you’ve got a recipe for hiring disaster. Trust is dead, and recruiters are heartbroken.

Why You Should Care
If you’re hiring, you’re a target. Fraudsters don’t care about your company’s reputation or the millions in damages they could cause—whether it’s losing a major client or getting hit with a data breach. This episode is a wake-up call to get skeptical, get tech, and get ahead of the scammers. Because let’s be real: the only thing worse than a bad hire is a fake one.

Guest Spotlight

• Emmanuel Toutain (TurboCheck): The digital detective exposing fake LinkedIn profiles and catching fraudsters at the top of the hiring funnel. His platform uses patented tech to sniff out “digital ghosts” who only exist online.
• Mehul Bhatt (FloCareer): The interview guru whose AI and human-powered assessments catch candidates trying to cheat their way through technical interviews. From tab-switching to fishy coding patterns, Mehal’s team has seen it all.

Memorable Moments

• Emmanuel’s mind-blowing deepfake demo, where he transforms into someone else mid-conversation. (Tony’s still recovering.)
• The revelation that organized scam centers are running like call centers, complete with shared Wi-Fi and fake U.S.-based personas.
• Tony’s rant about how fraudsters are ruining trust in hiring: “Why don’t you just use your creativity for good and not be a jerk?”
• The horrifying stat that 62% of U.S. driver’s licenses are compromised, making identity theft easier than ordering takeout.

What’s Next?
Tony’s already plotting a sequel—maybe a full-on “fraud podcast” diving into the juiciest horror stories from the hiring trenches. Stay tuned for more demos, more scams, and more reasons to question everything.

Where to Learn More

• Curious about TurboCheck and FloCareer? Check out their platforms to see how they’re fighting the good fight against hiring fraud.
• Got questions or a fraud story of your own? Hit up jobTopia and let Tony know what’s up.

Final Thought
In a world where AI can make anyone look like a rockstar candidate, the only way to win is to fight tech with tech. Stay sharp, stay skeptical, and don’t let the deepfakes steal your company’s soul. Catch you next time on jobTopia!

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To compete with top industry players, Larry Hartmann of ZRG Partners implemented the "Challenger Brand Strategy.” In this jobTopia episode, Tony interviews Larry about ZRG’s unique growth story and the business strategy that consistently delivers ROI for his investors, even in a down market.

Industry Overview Explores the executive search* industry, focusing on high-end retained searches for roles like CEOs, CFOs, board members, and even head coaches for NFL or college teams. * Highlights the process-driven nature of executive search, emphasizing the recruitment of passive candidates who are not actively seeking new roles. * Discusses the confidential and strategic nature of these searches, often involving replacing executives discreetly. * Explains the retainer model, where firms are paid for the process in increments, not just for candidate placement, contrasting with contingency recruiting.

Challenger Brand Strategies* Defines a challenger brand as one that disrupts the status quo by introducing new approaches to the market. * Discusses how challenger brands in executive search compete with established global firms by offering scale, global presence, and innovative methodologies. * Emphasizes the importance of data-driven processes and technology to enhance decision-making, setting challenger brands apart in a traditionally static industry. * Highlights the necessity of global reach and local expertise to meet the needs of multinational clients, including understanding cultural nuances in different markets.

Growth and Innovation* Shares a unique growth story involving private equity investment and strategic acquisitions to expand service offerings, including interim leadership and human capital advisory services. * Details how acquisitions have broadened the firm's footprint, enabling it to provide comprehensive solutions like embedded recruiting and consulting. * Discusses the importance of capital in fueling growth, allowing for rapid scaling and diversification into new areas like higher education and sports recruiting.

Impact of AI in Executive Search* Examines the role of AI in improving efficiency across industries, including executive search, by automating tasks and identifying candidate pools. * Notes that while AI will level the playing field, proprietary innovations could provide a competitive edge for a limited time. * Emphasizes the continued importance of human interaction in high-level searches, particularly for engaging passive candidates.

Sports Recruiting Insights* Explores the dynamic world of sports recruiting, particularly for high-profile roles like head coaches and athletic directors. * Highlights the fast-paced, discreet nature of sports searches, often involving quick decisions and high-stakes negotiations. * Shares examples of successful placements in college and professional sports, underscoring the impact of leadership in transforming programs.

That’s a Wrap * Reflects on the importance of leadership in driving organizational success and the evolving role of challenger brands in the executive search industry. * Teases future discussions on leadership strategies and the ongoing transformation in the field.

Ready for your next challenge or gearing up for more headcount? Connect with Tony from Timpl to discuss your future.

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Welcome to the Top-Ranked L&D Podcast
The jobTopia Podcast has earned its place as the leading learning and development platform, evolving organically through years of insightful conversations with industry leaders. Initially exploring sales, marketing, and recruiting, the podcast has honed its focus on L&D, driven by audience demand and the diverse industries it covers. This episode dives into the critical role of safety in business, spotlighting innovative training solutions and the cultural shifts reshaping the workforce.

Meet Brian Carpenter

ClickSafety

Safety as a Business Imperative
Safety isn’t just a checkbox—it’s a cornerstone of operational excellence, especially in manufacturing, automotive, and other high-risk industries. A recent safety conference in Charlotte revealed a growing ecosystem of companies offering safety as a service. One standout provides comprehensive training across sectors like automotive, solar, construction, mining, and even niche markets like potato farming. These solutions are vital as businesses navigate the complexities of compliance, worker protection, and operational continuity.

From Mascot to Safety Leader: A Unique Career Arc
Brian Carpenter’s journey into safety was anything but conventional. Starting at a grocery store and dabbling as a traveling mascot, they later pioneered a mascot program in high school before becoming a mascot at a major D1 university. This colorful background led to a career pivot through roles at Enterprise Rent-A-Car, Pulte Homes, and McGraw Hill Construction, before landing in safety via a mentor’s nudge eight years ago. The safety industry, they note, is uniquely rewarding—clients are responsive, eager to stay ahead of risks, and committed to employee well-being.

The ROI of Safety: Beyond Compliance
Investing in safety delivers measurable financial benefits. Companies with robust safety programs can secure significant discounts on workers’ compensation insurance—some up to 52%—by outperforming industry peers. Beyond insurance savings, safety prevents costly disruptions. A single injury can halt a job site for days or weeks, triggering investigations, delays, and fines. Fatalities, while rare, have ripple effects, impacting families, teams, and reputations. Proactive safety measures keep projects on track, ensuring businesses meet tight supply chain deadlines.

Building a Culture of Safety
A strong safety culture starts with leadership buy-in and daily reinforcement. Innovative tools, like a “question of the day” product, gamify safety training, engaging employees with competitive leaderboards and small rewards. This approach transforms safety from a chore into a shared priority, starting each shift with a focus on risk awareness. Regular training—whether through OSHA 10/30 certifications or site-specific briefings—empowers workers to act decisively, like covering a hazard or stopping unsafe work. Companies excelling in this area, some achieving zero injuries on million-hour projects, set a new standard, attracting and retaining talent in a competitive labor market.

Reshoring and the Trades Renaissance
The push to bring manufacturing back onshore is creating a golden age for safety professionals. Repurposing or building new facilities demands extensive training for new and existing workers. Construction, a key driver, faces a labor shortage so severe that companies are recruiting from middle schools to build pipelines for trades like welding, where high school juniors are landing $68,000 job offers. This shift challenges outdated notions of success, urging parents and educators to rethink college as the sole path. Trades offer fulfilling, well-paid careers, supported by a decentralized education model tailored to regional industry needs.

The Rise of Online Safety Training
Online training has revolutionized safety education, especially post-COVID. With 57% of OSHA cards now issued online, platforms like ClickSafety.com offer flexible, cost-effective solutions. Unlike in-person training, which can require days offsite and hefty travel expenses, online courses allow workers to learn at their pace—ideal for weather-driven downtime or busy schedules. This efficiency frees up in-person sessions for specialized, job-specific training, maximizing impact.

A Nod to the Mascot Life
Before wrapping, the guest shared a glimpse into their mascot days, from impromptu grocery store gigs to leading a D1 university’s mascot program. Tryouts, they revealed, are rigorous, involving dance routines, suit tests, and charisma evaluations. Now coaching at the University of Kansas, they’re shaping the next generation of mascots for a new football stadium’s inaugural season. This quirky side note underscores the diverse paths that lead to impactful careers.

Connect with ClickSafety
For businesses seeking scalable safety training, ClickSafety.com delivers tailored solutions for industries from construction to agriculture. Reach out to explore how their online platforms can enhance compliance, reduce costs, and foster a safer workplace. Stay tuned for more insights from jobTopia, where learning meets real-world impact.

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Meet Sean G CEO and Founder of Claritiv

a customer insights platform powered by AI - its like mind reading!

This riveting podcast episode explores the cutting-edge role of AI in unlocking the power of mind-reading-like insights from customer conversations. It dives into a sophisticated tool that goes beyond mere transcription, analyzing tone, intent, and context to deliver game-changing clarity for mid-market B2B sales teams. Born from a hard-learned lesson in misunderstanding customer needs at Rolls-Royce, the discussion reveals a relentless drive to perfect conversational understanding, with a bold 2025 plan to transform trade show follow-ups into precision strikes. It’s a sharp, unapologetic vision of AI as a force multiplier, turning chaotic sales data into a strategic weapon for human ingenuity.

Conversational Clarity in a Noisy World
The episode kicks off with a nostalgic nod to "Would You Rather," a game that sparks debate over superpowers like mind-reading—setting the stage for a deep dive into decoding customer conversations. It’s a sharp exploration of how businesses often miss the mark by listening to confirm biases rather than to understand, leaving critical insights buried in tone, intent, and context.

AI as the Ultimate Listener
Enter a tool that’s less about flashy AI buzzwords and more about raw utility: a platform that dissects sales conversations with surgical precision. By integrating with Zoom, Teams, and CRMs, it captures audio (and potentially video) to unearth hidden gems—sentiment, inflection, and pain points—that basic note-taking apps can’t touch. This isn’t just transcription; it’s a game-changer for turning chaotic chatter into actionable strategies.

Sales: Where Talk Meets Triumph
The focus sharpens on mid-market B2B sales teams drowning in data but starving for insight. With dashboards that reveal deal health, rep performance, and customer needs, it’s a lifeline for leaders juggling long sales cycles. The real edge? A 2025 pivot to trade show exhibitors, transforming fleeting booth chats into precise, ROI-boosting follow-ups that make generic pitches obsolete.

From Failure to Epiphany
Rooted in a brutal lesson from a Rolls-Royce product flop, the discussion unveils the origin of a mission to rethink customer understanding. A decade in engine tech, a stint in digital product leadership, and a humbling VP takedown fuel a relentless drive to build tools that don’t just hear—they comprehend. This is about learning from the sting of arrogance to deliver solutions that actually fit.

The Future of Human-AI Synergy
AI isn’t here to replace; it’s here to amplify. The episode frames it as a tool akin to the wheel or the internet—a catalyst for human evolution in business. By automating the grunt work of analyzing countless calls, it frees sales teams to hone their craft, turning raw data into a coaching goldmine. It’s a bold vision of a world where tech doesn’t overwhelm but empowers.

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In this episode, Tony discovers Rod Smyth, an Irish-born, Cancun-based serial entrepreneur who’s turned disruption into dollars and now sails the seas while revolutionizing staffing with AI. His solution eliminates ghosting!

From scaling multimillion-dollar companies to tackling candidate ghosting, Rod’s story is a masterclass in grit and innovation. Tune in for a conversation that’s equal parts professional firepower and edgy insight.

Global AI Pursuit:

A worldwide chase for AI breakthroughs lands on Rod Smyth, an Irish trailblazer now calling Cancun home.

Rod Smyth’s Hustle:

A Gen X tech titan, Smyth transformed his family’s manufacturing business, launched Ireland’s first SaaS platform, reshaped staffing with TempBuddy, and sold Shift Fillers for $30M in just 18 months. Now, he’s a sailor—because why settle for ordinary?

Sailing as Resilience:

Smyth’s COVID-era leap to sailing reflects his genius for turning chaos into opportunity, showcasing unyielding self-reliance.

AI’s True Revolution:

Forget content spam—AI is a communication game-changer, empowering solo decisions with collective know-how and swapping manual slog for 24/7 efficiency.

Staffing’s Ugly Truths:

Candidate ghosting and the “black hole” aren’t unbreakable. Smyth’s Glide platform uses AI to optimize job ads, screen applicants, and deliver instant feedback, cutting ad waste by 60-70% and elevating candidate experience.

Resistance to Change:

Tech adoption stalls under performance pressure and outdated KPIs. Leaders must redefine metrics, prioritize customer and candidate satisfaction, and adopt AI with intent to dodge wasteful investments.

Recruiters’ Unsung Role:

Recruiters moonlight as therapists for job-seekers facing life’s big stressors, yet they’re underpaid and overstretched, managing only 10-15 meaningful daily conversations.

Glyde’s Industry Edge:

Built on Smyth’s 30 years in staffing, Glyde Talent automates job ad management, personalizes candidate engagement, and streamlines recruitment with AI that gets the industry’s nuances.

AI’s Future Interface:

Mouse clicks are relics—AI runs on voice and chat. Microsoft Teams and Copilot point to a world where tech syncs seamlessly with human dialogue.

Human Grit and Charm:

From Smyth’s dog Gala barking at trucks to his upcoming staffing conferences in Charleston and Boston, this is tech talk grounded in real-world hustle. Check out Rod’s Substack.

Rod Smyth’s domain:

disruptive, ocean-breeze-fueled, and relentlessly sharpening staffing through AI. Tune in for a dose of wisdom that cuts through the noise.

Connect with Tony from Timpl

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Finally, A Trojan Horse!

Meet Delphine Carter, CEO and Founder of Boulo Solutions and the Engage360 AI recruiting platform.

Setting the Southern Scene
Kicking off with a nod to Alabama’s muggy charm, the episode sets a vibrant backdrop for a deep dive into the staffing world. The conversation sparks with a whimsical wish for a "Trojan horse," hinting at the cunning strategy to come.

An Accidental Empire
Explore the origin story of a staffing revolution, born not from a grand plan but an accidental mission. A product manager-turned-entrepreneur shares how a passion for helping women re-enter the workforce led to a full-fledged staffing agency, driven by a vision to match talent with flexible opportunities.

Engage360 Unveiled
Enter Engage 360, a platform that’s more than just a tool—it’s a game-changer. Learn how this tech marvel, built on a technology backbone, integrates AI to prioritize skills over degrees, offering a sleek client and candidate portal that rivals the ease of online banking.

The Trojan Horse Tactic
Discover the episode’s namesake strategy: a sly approach to bypass corporate barriers. By tapping into job board budgets, the platform sneaks into clients’ ecosystems, building relationships and unlocking opportunities where traditional recruiting budgets are locked tight.

AI-Powered Precision
Delve into the tech that powers Engage360, from leveraging large language models to tapping government data for nuanced candidate matching. This isn’t just keyword searches—it’s a contextual deep dive into skills and experience, ensuring precision hires.

Navigating the New Normal
Reflect on the post-COVID staffing landscape, where innovation was forced by necessity. The episode highlights how Engage 360’s rapid expansion and tech-driven efficiencies turned challenges into opportunities, scaling across markets with ease.

Who’s It For?
Get the scoop on the ideal users—businesses from $10M to $100M in revenue, thriving in contingency search, hospitality, and light industrial roles. The platform shines for those dodging low-ROI gigs while building strategic client relationships.

The Future of Staffing
Wrap up with a forward-looking take on platformization as the industry’s next frontier. With staffing agencies catching up to tech stacks, Engage360 positions itself as a guide, offering demos and tailored solutions to modernize and scale.

Why don’t you connect with Tony from Timpl for a no-hassle, no-pressure conversation about an upcoming workforce expansion project?

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On this episode of jobTopia, discover the proven 4 step method to hire salespeople.

Meet Travis Janko, GSD Coach and Recruiting, a Denver-based SaaS entrepreneur who helped scale Trulia to a $3.5 billion exit, joins Tony to introduce his Four W’s framework, a structured method for hiring sales leaders to ensure strategic, effective hires.

• Why: Identify the purpose of hiring a sales leader, whether to solve a pain (e.g., a founder stretched thin) or achieve a gain (e.g., market expansion).

  • Application: A startup founder selling but needing to focus on product development hires a sales leader to take over client acquisition, enabling strategic focus.
  • Pitfall: Hiring reflexively without defining the problem, leading to a misfit role, like hiring a VP when a manager is needed.

  • When: Establish the timeline for hiring and onboarding, typically 3–6 months, though Travis’s process can streamline to 28–35 days.

  • Application: A company planning Q3 growth starts recruiting in January to have a sales leader in place by May, ensuring readiness.

  • Pitfall: Underestimating the timeline and rushing, resulting in poor candidate selection or hiring someone unavailable due to counteroffers.

  • What: Define the role’s responsibilities and success metrics, such as building processes, leading teams, or hitting revenue targets.

  • Application: A startup specifies a sales leader must create a sales playbook within six months, measured by a documented, repeatable process.

  • Pitfall: Overloading the role with conflicting tasks (e.g., selling and building infrastructure) tied to commission-only pay, causing focus on deals over strategy.

  • Who: Specify the ideal candidate’s profile, including must-haves (e.g., SaaS experience), nice-to-haves (e.g., industry contacts), and deal-breakers (e.g., large-company mindset).

  • Application: A 50-person SaaS firm seeks a leader with 5–10 years scaling startups, ensuring they thrive in a hands-on, fast-paced environment.

  • Pitfall: Chasing an unrealistic “unicorn” or hiring from a mismatched company size (e.g., a Salesforce exec for a small startup), leading to cultural or operational disconnect.

Connect with Tony at Timpl for your staffing needs today!

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In this podcast episode, hosted by Tony, Timpl’s Marketing Leader, rips into the frustrating chaos of managing a recruiting database with Bullhorn, an Applicant Tracking System (ATS) that promises efficiency but often feels like a digital nightmare.

Enter Travis Webb from PARQA, a tech consulting firm laser-focused on Bullhorn and Salesforce, ready to slice through the clutter. We dive deep into hauling recruiting into the 21st century with automation and a take-no-prisoners strategy. Here’s the sharp-edged breakdown:

• Data Cleansing: If your data’s a disaster, your AI ambitions are toast. Travis lays it bare—clean data is non-negotiable for automation. Our database could be a gold mine, but not if we keep treating it like a junkyard. Buying the same candidate twice? That’s thousands squandered because recruiters can’t be bothered to dig into what we already have.
• Crawl, Walk, Run Approach: Chasing the latest AI fad like a clueless tech bro? Not on Travis’s watch. He demands a strategy first—map your sorry tech stack and fix the fundamentals. Bullhorn’s got tools we’re barely touching, and partners like Candidate IQ or Text Kernel can drag us out of the dark ages. Small wins trump pipe dreams.
• Automation for Efficiency: High-volume staffing—think 100+ light industrial roles—is a relentless grind. Manual screening? That’s for chumps. Travis hammers home automation: SMS blasts, email campaigns, AI screening to rank candidates so recruiters aren’t drowning in resumes. Zero in on the best, skip the dead weight.
• Candidate Experience: Generic birthday emails? That’s bush-league, and candidates smell the laziness. Travis trashes the “happy first day” fluff—craft real candidate journeys. Stay tight with those you don’t place, don’t ghost them like a bad date. That’s how you keep them primed for the next opening.
• Change Management: Multiple branches? It’s like herding feral cats. Travis doesn’t soften the blow: everyone—recruiters, sales, ops, finance—needs Secondary school principal here. Without buy-in, your tech upgrade’s dead in the water. Kick off with a tech assessment to expose weaknesses and chart a path forward. No alignment? Brace for a Titanic-level crash.
• AI and Screening Tools: AI screening’s storming the scene, and candidates are all in—raised on Uber and DoorDash, they’re unfazed by bot-driven interviews. Travis dismisses the holdouts: yeah, some dinosaurs want a human touch, but the numbers don’t lie—AI saves time and delivers. Get over it.
• Ethical AI Use: LinkedIn’s a cesspool of AI-generated spam—posts and comments screaming “ChatGPT vomit.” Travis tears into the slackers: if you’re using AI for content, polish it. Don’t spew “fast-paced world of staffing” drivel or game algorithms with fake engagement. It’s pathetic, and nobody’s buying it.

The episode has lighter moments—like Travis venting about LinkedIn’s endless birthday notifications (someone make it stop) and showing off his Jacksonville Jaguars pride, with a shoutout to Cartersville’s Trevor Lawrence. But the message is a wake-up call: Bullhorn users, quit coasting. Clean your data, tap your tools, and rally your team, or get steamrolled by agencies that actually care. Travis and PARQA are here to whip you into shape—but don’t expect a coddling session.

Keep it simple with Timpl and call Tony today to get started expanding your workforce!

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This episode delivers a sharp, unapologetic dive into the future of recruiting, blending wit, wanderlust, and cutting-edge AI innovation. Envision one tethered to the office, quietly seething with envy, while another roams the American highways in an RV, championing Scout, an AI platform redefining staffing with ruthless efficiency. From Santa Rosa to San Francisco, the “Scout Meets America” tour unveils a no-nonsense solution to hiring’s deepest flaws.

Meet Casey Marquette

Hello, Scout!

• AI-Driven Recruitment: Scout’s lightning-fast candidate scoring and multilingual interviews, conducted in 32 languages, outmaneuver traditional recruiting with precision. Last month, 73% of placements were Scout-powered—proof it’s not just hype but a seismic shift.
• Fixing a Broken System: Tackling ghosting, overlooked talent, and recruiter overload, Scout ensures every candidate is assessed, delivering fairness and speed in a process notorious for bias and delays.
• Scalability Across Industries: Trained on multiple LLMs, Scout empowers recruiters to dominate diverse sectors—warehouse, IT, cybersecurity—without needing a PhD in every field.
• Data and Compliance Challenges: From integrating with ATS platforms like Bullhorn to navigating client concerns about bias and data cleanliness, the discussion gets real about operational hurdles and solutions.
• Human-AI Synergy: Scout handles the heavy lifting—sifting resumes, scheduling interviews—while preserving the human touch, creating a seamless, recruiter-friendly workflow.

This isn’t just a podcast; it’s a manifesto for those daring to disrupt staffing with tech that’s as bold as it is practical. Tune in for a demo that’ll make you question why hiring ever felt so archaic. #AIRevolution #RecruitingRedefined

Level up your hiring today and contact Timpl!

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Meet Miles Everson and MBO Partners.

His book Free Birds Revolution can be found here.

Life Lessons and Literary Grit:

Contemplating a book, initially a whimsical kids’ tale, but fueled by a raw tapestry of real-world experiences.

Penned Free Birds, a bold fusion of business savvy and rock ‘n’ roll swagger, sparked by a call to ditch the mundane.

The Independent Worker Rebellion:

A seismic shift toward independent workers is rewriting the rules for enterprises and solo hustlers.

Ditching the 9-to-5 grind, this movement champions flexibility over outdated corporate shackles.

MBO Partners: The Game-Changing Platform:

MBO Partners is the ultimate connector, linking enterprises with indie pros while navigating the regulatory jungle.

Slashes red tape for companies and fuels independents with deal flow and back-office muscle.

Certified Self-Employed (CSE): Breaking the Chains:

Pushing a renegade “Certified Self-Employed” model to torch regulatory overreach, letting workers own their independence.

Flips the script, making individuals—not corporations—masters of their tax and compliance destiny.

Social Contract? Dead and Buried:

The old-school W2 dream—pensions, loyalty, gold watches—crumbled post-World War II.

Dual incomes, cheap debt, and vanished pensions birthed a new era of independent hustlers.

Economic Chaos and Workforce Revolution:

Early 2025’s economic turbulence freezes action, but the indie workforce will surge as companies crave agility.

Tech giants, with their razor-sharp project focus and fearless innovation, are already all-in on contractors.

High Stakes and High Peaks:

Conquering Kilimanjaro at 50 mirrors a relentless drive to tackle challenges, both personal and professional.

Jumping from PwC to MBO Partners was a gut-driven move to empower indie entrepreneurs to thrive.

Wins for Independents and Enterprises:

Independents score steady gigs, less admin hassle, and big-firm access, boosting happiness and bank accounts.

Enterprises tap specialized talent on-demand, scaling like pros without legal or tax headaches.

Cultural Clash and Change Management:

Old-school firms cling to full-time dogma, resisting the hybrid workforce wave.

Tech trailblazers, unbound by tradition, seamlessly weave contractors into their DNA.

Future Vision and Ballsy Advocacy:

Battling for CSE with lobbyists at state and federal levels, knowing change is a slow burn.

By late 2025, expect economic clarity and a full-throttle embrace of indie workers for unmatched flexibility.

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Jump into the future of work with Brandon Metcalf, CEO of Asymbl, as he spills the beans on AI agents—your new digital allies who won’t ghost you after seven months or demand a corner office. In this episode, we unpack how AI agents are rewriting the corporate rulebook, blending razor-sharp efficiency with a dash of Silicon Valley panache. Spoiler: They’re not here to steal your job, but they might just outshine your BDR on the sales leaderboard.

Meet Brandon Metcalf, the CEO and Founder of Asymbl.

What’s Cooking in This Episode:

• AI Agents as Your New Office BFFs: Forget watercooler small talk—AI agents like Theodore (yes, he’s got a name) are digital employees with job descriptions, KPIs, and a work ethic that skips “sick days.” Brandon Metcalf drops the mic on treating these bots like human hires, minus the HR drama.
• Plugging Agents into the Workflow: From sales to recruiting, learn how to deploy agents like a pro. Theodore, the Salesforce-powered SDR, juggles leads like a caffeinated rockstar, while a recruiter agent tackled 17,000 applications without breaking a virtual sweat. Step one: Define the role. Step two: Coach like you’re mentoring a millennial fresh out of college.
• Scale Like a Boss, Save Like a CFO: Why hire 15 humans when you can scale one Theodore to infinity? These agents dodge onboarding marathons, turnover tantrums, and economic layoffs, all while keeping your P&L sharper than a tailored suit.
• Salesforce: The VIP Lounge for Agents: Theodore and his crew thrive in the Salesforce ecosystem, specifically Asymbl’s slick platform. Want in? You might need to RSVP with Salesforce, but the ROI is worth the guest list.
• Humans + Agents = Power Couple: Agents handle the grunt work—think email spam and interview scheduling—so your human team can focus on schmoozing clients and closing deals. It’s like pairing a fine Bordeaux with a perfectly executed sales pitch.
• Real Results, No Hype: Theodore’s crushing it with inbound and outbound leads, while the recruiter agent hired 93 people in 94 days (take that, manual hiring!). These aren’t sci-fi fantasies—they’re business wins that scream efficiency and competitiveness.
• Pro Tips for Agent Adoption: Metcalf’s sage advice? Treat agents like labor costs, not magic wands. Partner with vendors who’ve walked the walk (and named their agents Theodore). Bonus: You don’t need to overhaul your business overnight—just start smart and scale fast.

Why You Should Listen: If you’re ready to swap tedious tasks for strategic wins, this episode is your playbook. Brandon’s insights are sharper than a venture capitalist’s pitch deck, with just enough humor to keep you chuckling through the revolution. Connect with him at brandon@asymbl.com or stalk his LinkedIn for more AI agent wizardry. Don’t miss our first episode with Brandon—linked HERE—for the prequel to this digital workforce saga.

P.S.: The recruiter agent’s name is still up for grabs. Got a suggestion? Slide into Brandon’s DMs. Naming a digital employee is the corporate equivalent of naming a yacht—make it count.

Contact Tony at Timpl and schedule your free workforce consultation.

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This isn’t some snooze-fest chat—it’s a full-on assault into an app that’s flipping trucking upside down, linking drivers and businesses with zero hesitation. From torching paper nightmares to forging a tech-charged, on-demand dynasty, this episode spills the raw truth, daring moves, and a glimpse at the untamed future of hauling and automation.

Meet Justin Clarke, CEO

F Staff

Show Notes

Kicking It Off: Strap in—this episode’s a Molotov cocktail of marketplace chaos, simmering too long to stay quiet.

Marketplaces, Deconstructed: Picture Uber—drivers ready, riders demanding, all synced in a slick app. Done. Flashback to a past episode where corporate caterers hooked suits with rogue chefs—same hustle, different turf.

The Disruptor Steps In: Enter the F Staff visionary, a 20-year warrior of trucking and supply chain trenches. F Staff is the renegade marketplace rewriting the rules for truck drivers.

How It Started: Back in 2001, a family squad launched a driver staffing gig, drowning in 30 sheets of paper per applicant, over 1,000 a year—utter insanity. That grind lit the fuse for a tech-driven rebellion.

Tech Takeover: Years of bleeding inefficiencies sparked a revolution—Applicant Tracking Systems (ATS) fired the first shot. The mantra? “People and tech don’t just coexist—they dominate together.” F Staff morphed into a lean, mean, on-demand beast—Uber for rigs, no compromise.

The Vision Ignites: Sparks flew in 2008, fueled by ride-sharing’s ascent. After blood, sweat, and code, it’s live—drivers and clients locked in, no lag.

Stacking the Arsenal: Pre-iPhone, this was guerrilla warfare—built in-house with industry outlaws. No playbook existed—just pure hustle, raw innovation, and a giant middle finger to the old guard.

Next-Level Moves: Today’s tech—CRMs, tracking—cranks supply and demand to eleven. Booking, payments, reviews? Locked and loaded. This isn’t a platform—it’s a predator.

Stealing from the Best: Other on-demand players got dissected and outgunned for a razor-sharp user experience. Tech crews and CTOs swap war stories, honing the blade.

Future’s Calling: Jobs should slam like Amazon orders—fast, fierce, flawless. Truckers haul the world, but shortages loom. Time to burn the rulebook.

Gig Life Unleashed: F Staff plays both sides—permanent gigs and gig-hustlers. Drivers thrive on chaos—new roads, fresh loads, schedules bending for side gigs like cooking or coaching. Women drivers? Up 10% in three years. The tide’s turning.

Labor Apocalypse: Boomers are bolting, triggering a “labor tsunami”—shoutout to a Lightcast legend. Trucking’s graying fast, and young blood’s caged by insurance overlords. Bills might drop the age to 18-19, but safety and training can’t slack.

Tech Meets Guts: Crash avoidance tech could greenlight rookies—if it’s ironclad. Newbies need miles, not babysitting. Training’s gotta step up.

Automation’s Edge: Self-driving rigs and Optimus bots? They’re creeping in, slow and savage. Waymo’s Arizona crash test proves it—data trumps humans, but perfection’s a pipe dream. Hurdles: $200K trucks, fleet turnover, and last-mile jams (good luck shifting that red Honda, robot).

Humans Stay in the Fight: Imagine trucks pinging humans for backup via F Staff. Automation’s a weapon, not a coup. Humans hold the throne.

F Staff’s Playbook: Supply (drivers) and demand (businesses) smash together in an app that doesn’t flinch. Drivers gig as W2s, feasting on variety. Businesses swipe and book—automation’s pure adrenaline.

Key Takeaways: F Staff’s a fist to trucking’s stale face—tech reigns supreme. Humans plus automation equals unstoppable. Want in? Spot a problem, blitz it with an MVP, and ride the storm.

Connect with Tony at Timpl and check out our BLOG for more great content.

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The Golden Era of Manufacturing

Meet Jason from Kelly Safety

Let’s salute American manufacturing—the lifeblood of small towns that wither without it and the spark behind a so-called "Golden Era" revival. Picture a fancy banner waving proudly for U.S. production, because apparently, making stuff here isn’t just nostalgic—it’s a full-on economic pyramid party. Blue-collar backbone, white-collar polish, and execs at the top all thrive when factories hum. Who knew capitalism could feel so patriotic?

Cue the safety maestro, a one-time electrician who swapped wire-stripping for life-preserving. His hard-hat collection is a resume in colors: yellow from the sparky days, brown from mining’s rough embrace, and white for when he donned the safety cape. No dents here, folks—proof his head’s too thick for bad decisions to stick. His backstory? Less superhero origin, more “I actually care if you keep all your digits.” It’s a heartwarming tale with a side of steel-toe swagger.

We dive into the manufacturing resurgence, dodging the political quicksand for straight-up facts. Bringing plants stateside isn’t just a PR stunt—it’s a lifeline for ghost towns left by offshoring. Safety’s the unsung hero here, and it’s not about clipboard-toting narcs. It’s boots-on-the-ground chats with machine runners, shredding the “here comes the safety cop” vibes. No one’s zipping vests in fear; it’s about real dialogue, not a lecture hall snooze-fest.

Our expert cut his teeth in mining and heavy industry—places where hard hats double as windsurfing gear and insurance rates could bankrupt a small nation. It’s all tied to a grander vision: America’s strength hinges on a manufacturing backbone, and that backbone needs a safety culture sharper than a fresh drill bit. Think less “gotcha” and more “let’s talk”—empowering workers to holler when something’s off, like a wobbly guard or a rogue steam valve, without sweating a pink slip. That’s “stop work authority” done right—because ignored hazards escalate from oops to ambulance faster than you can blink.

OSHA’s name pops up, and our guy’s been the fixer when chaos hits—like a steam valve snafu that skipped the lockout memo. Lockout/tagout crash course: kill the power, lock it down, test it, and don’t be the guy who forgets. It’s not just electrical—pneumatics, hydraulics, the works. One lock per shift, no trust falls with the next crew, because humans are lovably flawed. Botch it, and the tales turn dark—think less “funny anecdote” and more “where’s the medic?”

Then we zoom to tomorrow: Elon’s Optimus robot, a $20K marvel that’s half Jetsons dream, half job-market nightmare. Cool for fetching your beer, less so when it could gut factory payrolls. Trade schools get a fist-bump—level up, people, because robots don’t unionize (yet). History says we’ll adapt, but safety’s due for a remix when your coworker’s a tireless machine with no concept of “watch your step.”

We cap it with a tease for Save the Hard Hats, a podcast in the pipeline to immortalize blue-collar yarns—hilarious, hairy, or hella insightful. It’s about keeping the legacy of America’s builders alive, one close-call story at a time. Want more? Swing by KellySafety.com or ping @KellySafetyguy on the socials for training, consulting, or just to trade war stories. This isn’t your dad’s safety briefing—it’s sharp, witty, and wears its grit like a badge.

Check out our BLOG for more great content like this!

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Ranger’s AI Assault on Industrial Niche Captures VC Funding

Meet James Zhan

Ranger AI

Get ready to have your mind blown as AI storms the business battlefield, leaving no stone unturned. This episode dives deep into a niche so gnarly it’ll make your teeth grind: industrial tendering. We’re talking multimillion-dollar deals, endless stacks of specs, and a process that’d test the patience of a saint—until Ranger rolled in to kick ass.

Meet the mad genius who’s rewriting the rules. From grinding through bid docs for a Budweiser plant (beer fantasies drowned in paper hell), he’s now swinging agentic AI like a battle axe. Why this niche? ‘Cause being first isn’t just a flex—it’s a freakin’ knockout punch, and he’s got the funding to prove it. This ain’t theory; it’s a revolution in motion.

Enter Ranger: not some wimpy AI toy. This is agentic AI—digital badasses, each a master of legal, engineering, procurement, whatever—ripping through tenders, sniffing out risks, and spitting out proposals before you can blink. It’s not here to steal your job; it’s here to arm you for the big fights while it crushes the grunt work. Energy, pharma, civil, process engineering—Ranger’s rewriting the playbook and taking names.

Picture this: months of tender slogging slashed to days, your plant roaring at peak power, and your team free to chase the wins that matter. This episode’s a gut punch of insight—raw, real, and damn addictive. Want in? Hit their LinkedIn, website, or fire off a shot to james@rfx.com—score a demo if you’ve got the stones. The future’s not waiting, and Ranger’s leading the charge. Buckle up.

Talk to Tony from Timpl about staffing or podcasting.

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Mastering Sales, Tools, and Trust: Winning Strategies for Staffing Success in 2025

Christian Coley SourceFlow

Staffing’s a grind, and 2025 isn’t here to coddle you. This episode slices through the noise with raw sales tactics, tools that don’t waste your time, and the trick to earning trust when people cling to old tech like it’s their last cigarette. We’re talking real strategies to flip the script on slow cycles, skeptical clients, and the same old playbook everyone else is running.

What’s Inside:

• Sales That Don’t Suck: How to keep your pipeline moving when the economy’s dragging its feet. No fluff—just results.
• Tools Worth a Damn: LinkedIn hacks, video demos that land, and why free trials beat shiny sales pitches every time.
• Trust When They’re Stubborn: Resistance to change is human. We’ve got the moves to make them budge without a fight.
• Events That Aren’t Lame: Inside a Boston networking gig that’s more brains than bullshit—steal the blueprint.
• Thought Leadership, No Ego: Podcasting’s not just noise—it’s how you stay relevant when they’re ready to buy.

Why Listen:
If you’re in staffing or recruiting, this is your edge. No rah-rah hype—just sharp, usable intel to outmaneuver the pack and close deals while others fumble. Ignore it, and good luck with that 2024 rerun life.

Call to Action:
Play it. Use it. Don’t cry when it works. Hit up our next event or lurk online—we’re not hard to find. 2025’s yours if you stop screwing around.

Check out Timpl and our BLOG for more content.

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Meet Raleen Gagnon from Talent Edge AI.

AI’s Wrecking Ball: HR tech’s old guard is toast—this beast is moving at warp speed, fueled by rogue entrepreneurs and brainy algorithms. Staffing’s getting a gut punch of innovation, and it’s about damn time.

Talent Edge Unleashed: Meet the slick rebel in the room—a tool that shreds hiring lag. It’s packing AI heat to source candidates faster than a caffeinated cheetah, with market intel that hits like a sledgehammer.

Data with Swagger: Forget guesswork—this is cold, hard workforce insight. Supply, demand, comp trends—it’s all laid bare, giving small firms a fighting chance and big dogs a global edge. No fluff, just firepower.

Screening on Steroids: AI’s not just skimming resumes; it’s dissecting psychographics—posture, eyes, vibes—turning interviews into a high-stakes data duel. Hours to minutes, boom, done.

Global Game Face: Spin the globe, pick your battleground—185 countries, one dashboard. It’s a talent heist with no borders, serving up hiring hotspots and pay dirt for those bold enough to grab it.

Profit’s New Playbook: Slash costs, juice margins, speed up revenue—this isn’t charity, it’s a calculated strike. Staffing execs’ post-COVID nightmares? Consider them torched.

Recruiter’s Edge: Candidates begging for more cash? Shut it down with real-time market ammo. This tool’s got the receipts—75 jobs, here’s the pay, take it or leave it. Power shift, activated.

Future-Proof Grit: AI’s evolving faster than a viral meme—monthly updates, new tricks, no mercy. It’s tracking user moves, sniffing out needs, and spitting out upgrades that keep it ahead of the curve.

Hesitation’s a Trap: Some suits are spooked—legal whines, bad AI vibes, or just too many toys already. Smart ones? They’re testing the waters, tweaking the dials, and owning the chaos.

Workforce Rebellion: This isn’t a tweak; it’s a takeover. From blue-collar gigs to exec hunts, AI’s rewriting the staffing script with a snarl—adapt or get left in the dust.

Start workforce planning with a staffing leader and contact Tony today.

Head over to the Timpl BLOG and find more great content.

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Welcome back to jobTopia for another round of me slicing through the noise like a buzzsaw on a bender. Today, I’m tackling AI’s takeover of staffing—not exactly ‘Terminator,’ more ‘overcaffeinated intern on steroids. I’m here to drag you into the future.

Matt Dichter, VP Sales

Staffing Engine

Check out Matt's first visit on jobTopia (pre-video)

AI and Automation in Staffing

• Alright, folks, I dove headfirst into the wild world of AI and automation in staffing, and let me tell you, it’s a game-changer—or maybe a game-ender for the old-school “hire more bodies” crowd. Picture this: AI agents, some half-baked, some fully baked, zipping around like caffeinated minions, churning out job descriptions and posting them faster than you can say “LinkedIn spam.”
• Staffing Engine’s got these slick “agentic” toys—think helpful sidekicks, not Skynet overlords—teamed up with chatbots that actually talk to your ATS without ghosting it.
• I’m over here preaching to the execs: get your hands dirty with AI or watch your team mutiny. The tech’s moving at warp speed, and I’m practically begging folks to invest now—downturn be damned—or get left in the dust. We’re talking job-matching wizardry, e-commerce-style candidate stalking (you’re welcome, fashion industry), and agents chatting sans APIs like they’re in a secret club. It’s the future, and I’m living for it.

Sales Environment and Buying AI Solutions

• So, I took a hard look at the SaaS and AI sales jungle, and it’s a freaking circus out there. Everyone’s drooling over AI, but the market’s so flooded with newbies, it’s like a bad Tinder swipe-fest—too many options, not enough clarity. I’m yelling from the rooftops: stop pitching shiny gadgets and solve my damn problems!
• Buyers, listen up—figure out what’s choking your biz before you drown in demos. Staffing Engine’s crew has a smart play: a discovery call before they strut their stuff, and if it’s not their gig, they’ll toss you to a partner like a hot potato. I dropped their LinkedIn and email deets—hit them up, because I’m not your secretary. It’s a tailored vibe, and I’m here to cut through the noise.

Check out the BLOG for more details.

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The Labor Market Tsunami You Didn’t See Coming: The Rising Storm

Ron Hetrick

Lightcast

Check out more content on the Timpl BLOG

Buckle up, folks—this podcast isn’t your average snooze-fest about workforce trends. It’s a razor-sharp, caffeine-fueled dive into the chaotic mess that is today’s labor market. From humidity horror stories to a full-on dissection of the impending "Rising Storm" (yes, it’s a published paper, and yes, it’s as intense as it sounds), this episode is a wild ride through the demographic dumpster fire threatening to sink industries faster than you can say "Boomer retirement.”

Weather Woes & Southern Sweat
The episode kicks off with a brutal reality check: southern humidity isn’t just weather—it’s a full-contact sport. Think waterboarding by nature, where stepping outside feels like drowning in your own sweat. It’s the perfect chaotic prelude to the labor storm brewing on the horizon.

The Rising Storm Unveiled
Enter The Rising Storm, the book that’s less a gentle forecast and more a screaming siren about the labor market’s impending doom. It’s the evolution of "Demographic Drought" and "Who’s Going to Do the Work?"—research so sharp it could cut through corporate BS like a hot knife through butter. Spoiler: a tsunami’s coming, and it’s not bringing surfboards.

Hurricane of Labor Shortages
Picture this: a Category 5 labor hurricane barreling toward us, with outer bands already smacking us silly (looking at you, 2021-22). The culprit? Boomers clocking out faster than you can say "retirement party," leaving a gaping hole no one’s ready to fill. It’s not just a shortage—it’s a full-on crisis, and the clock’s ticking.

Cat 5 Industries: Construction & Healthcare
Here’s where the rubber meets the road—or rather, where the storm slams the shore. Construction and healthcare get the Cat 5 label because they’re screwed: local talent only, skillsets required, and no AI or outsourcing to save the day. Meanwhile, IT and finance are sipping cocktails in Cat 1 land, barely noticing the drizzle. Harsh? Maybe. True? You bet.

Healthcare’s ER Meltdown
Healthcare’s a hot mess, and the ER is ground zero. With 70% of visits being unnecessary (thanks, hypochondriacs!), burnout’s rampant, and home health aides are the only growth industry that doesn’t pay squat. It’s a grim preview of a dependent population explosion by 2030—hope you like waiting rooms.

The Inconvenience Apocalypse
Remember 2021-22? Empty restaurant tables, uncleaned hotel rooms, and hospital beds with no nurses? That’s the labor shortage’s outer band, and it’s just a taste. Life’s about to get inconvenient as hell—adjust your expectations, or prepare to rage-quit society.

Trade Schools: The Great Snub
Why aren’t kids flocking to trade schools? Blame peer pressure, clueless guidance counselors, and parents who’d rather die than see their kid wield a wrench. “It’s hard” is the rallying cry of a generation that thinks offices are glamorous (spoiler: they’re not). The result? A construction crisis with no quick fix.

Teens Skipping the Grind
Teens today dodge first jobs like they’re allergic to minimum wage. With 4.4 million more 16-19-year-olds than the ‘60s but barely any working, we’ve lost the pipeline to trades and retail. No exposure, no interest—good luck filling those Cat 5 gaps.

Skills-Based Revolution
Enter the skills-based gospel: stop renting talent like it’s a cheap Airbnb and start drafting like the NFL. Companies that audit skills, not résumés, and invest in growth win loyalty. Those stuck in the “three years of SAP” trap? They’re just begging for turnover—and a reality check.

Dangers of the Diamond
Mid-level hiring obsession is the corporate equivalent of chasing fool’s gold. New grads? Too green. Seniors? Too old. Everyone wants the “sweet spot,” but 80% of job postings demand experience that locks out hungry talent. Spoiler: that diamond’s a dud—mentor, don’t poach.

Future-Proofing: Ditch the Crystal Ball
Forget chasing the “next big skill”—it’s a fool’s errand. Focus on core competencies, adjacent skills, and adaptability. That Python guru can learn R in a week, and your SAP snobbery is just costing you talent. Skills audits and taxonomies are the real MVPs here.

Lightcast: Labor Data Ninjas
Cue the shameless plug for Lightcast, the labor data wizards who’ll tell you exactly how many Python-SQL devs are up for grabs in San Diego—and what they’re worth. From skills breakdowns to market intel, they’re the secret weapon HR wishes it had time to use.

Wrap-Up & Humidity Redux
The storm’s still rising, but at least the humidity’s holding off ‘til May. Grab The Rising Storm (linked below) for the full scoop—it’s 50 pages of brilliance with graphics even your boss can handle. Or hit Spotify for the audio version if reading’s too 20th century.

Resources

• The Rising Storm Report: – Dive into the labor tsunami, complete with charts that’ll make your eyes pop.
• Spotify Audio Version: – For when you’d rather listen to the apocalypse than read it.

Final Thought:
This isn’t just a podcast—it’s a wake-up call with attitude. The labor market’s about to get messier than a Category 5 hurricane in a trailer park, and if you’re not ready, good luck swimming. Tune in, wise up, and maybe, just maybe, you’ll survive the storm.

Connect with Tony from Timpl.

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Hey jobTopia nation! In this episode HR tech takes center stage.

Join Gabe and Arne for an international episode.

This installment kicks off with a glorious fumble—tech glitches and a rant about the state of things set the tone, but we pivot hard into a global tour of staffing trends. It’s a wild ride through optimism, data dilemmas, and AI’s relentless march, all wrapped in a package that’s equal parts slick and sarcastic. Think of it as your quarterly review, but with better beats and less corporate jargon.

From economic growing pains to recruiters morphing into soft-skill superheroes, this episode doesn’t pull punches. It’s a masterclass in doing more with less, sprinkled with just enough humor to keep the existential dread at bay. Here are the top 10 moments, ranked by how long we lingered on them—because time’s the only currency that doesn’t lie.

Top 10 Moments

1. AI’s Grand Takeover (and Data’s Dirty Secret)
   The big kahuna: AI’s here to save the day—or at least 17 hours a week per recruiter. Matching’s the golden child (4.5 hours saved), but 36% of agencies admit their data’s a dumpster fire holding it all back. Clean it up, folks, or it’s just fancy spam.
2. 2024 Was a Beast, 2025 Might Be Better
   Last year was a slog—tighter margins, pickier candidates, and “more with less” on loop. But the grid report’s got hope: 38% predict 10%+ growth, 31% aim for up to 10%. Fingers crossed, or we’re all just whistling past the graveyard.
3. Candidates Want Speed, Agencies Want Relevance
   Candidates are screaming for fast placements (81%) and weekly chats (79%), while agencies obsess over search-and-match to deliver. It’s a race against irrelevance—lose the data game, and you’re toast.
4. The Soft Skills Revolution
   Boolean search nerds, your time’s up. AI’s handing you a mic and a coffee—time to charm candidates instead of wrestling syntax. Recruiters are leveling up, and it’s about damn time.
5. Growth Loves Automation
   Winners don’t sleep: 41% more likely to use AI, 96% of 2024’s revenue champs leaned in. Ignore this at your peril—your competitors aren’t napping.
6. Fear of Falling Behind vs. Fear of Change
   A juicy tug-of-war: dread being the last to the AI party, but also panic over botched implementations. Spoiler: start with the boring wins (transcription, anyone?) and ease into the fancy stuff.
7. Data Cleanup: The Unsung Hero
   Stale records? Kiss your AI dreams goodbye. Real-time updates and transcription tech are the MVPs here, turning chaos into a goldmine—if you’ve got the guts to fix it.
8. Margins, Diversification, and Tech Lifelines
   Clients squeeze harder, candidates ghost more—agencies are diversifying into project work for fatter profits. Tech’s the rope pulling them out of the pit.
9. Incentivizing the Future
   Old-school recruiters cling to their ways like life rafts. Solution? Bribe ‘em with bigger bonuses for using the shiny new tools. Sneaky, but it works.
10. Opening Chaos: Tech Fails and DJ Dreams
    The episode stumbles out of the gate—cursing the U.S., fumbling music cues, and a desperate plea to “get this thing going.” It’s a hot mess, but we recover like champs.

Please visit our blog for more!

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Buckle up, folks, because this episode is a wild ride across the Atlantic and straight into the heart of HR’s techy transformation! We’re diving headfirst into the world where humans and robots (well, AI bots) join forces to make work less of a slog and more of a sci-fi adventure. Picture this: daylight savings has us springing forward, and we’re not just talking about losing an hour of sleep—we’re leaping into a future where HR isn’t just paperwork and coffee stains, but a slick, tech-powered powerhouse.

Meet Alan Walker, CEO of Udder

First up, we unpack the chaos of internet outages (colorful language included, but we kept it PG for your delicate ears) and how the UK apparently has it all figured out—or do they? Spoiler: Spring hasn’t quite sprung over there yet, but their HR game is blooming with tech wizardry. Across the pond, we’re connecting the dots on how HR pros are ditching the old-school grind for shiny new tools that make hiring, firing, and inspiring a whole lot smoother.

Ever wondered how AI is shaking up the talent acquisition scene? We’ve got the scoop on “agentic AI”—fancy talk for bots that handle the grunt work like screening resumes, scheduling chats, and even sweet-talking candidates with personalized vibes. It’s like having a super-smart intern who never sleeps (or complains about the coffee). Plus, we’re spilling the tea on how these digital minions can level the playing field, giving every applicant a fair shot—no more “first 100 resumes only” nonsense.

But wait, there’s more! We geek out on the nitty-gritty of digital transformation—think less “fear of change” and more “fear of missing out on the cool stuff.” From whipping up slide decks with AI magic (goodbye, PowerPoint purgatory) to tackling monstrous RFPs without breaking a sweat, we’re serving up practical hacks for the modern workplace. And yes, we even sneak in a hot tip: check out tools like Gamma and Eleven Labs if you want to impress your boss or just sound cooler than you already are.

On the business front, we get real about growing a company without a sales team—yep, it’s all about killer work and referrals so good they’d make your grandma proud. No silver bullets here, just solid advice on staying front-and-center with your network and building partnerships that don’t fizzle out faster than a cheap sparkler.

Oh, and we’ve got a juicy teaser for next time: something about custard and a name that’s udderly ridiculous (see what we did there?). Trust us, you’ll want to tune back in for that story. For now, grab your headphones, HR heroes, and get ready to laugh, learn, and maybe even code your way to a better workday. This is “Tech Across the Pond,” where HR meets hilarity—and a little bit of AI spice!

Connect with us:
Website: udder.rocks
Email: alan@udder.rocks
LinkedIn: Look for the bald guy with glasses named Alan Walker (he’s one of a kind!).

Next Episode Hint: Custard chaos awaits—don’t miss it!

Looking to upgrade your hiring? Contact Tony, today.

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Rob Mann from Leap Advisory Partners joins Tony Moore on Timpl's podcast, jobTopia, to discuss the onslaught of AI advances and the actions every business must take now. Don't be a dinosaur when the meteor hits!

• Intro and Music Tradition: A quick intro highlights a playful insistence on playing traditional music, emphasizing its personal significance.
• Introduction of Leap Advisory: An introduction features Leap Advisory Partners
• Digital Transformation and Client Needs: Discussion focuses on aiding companies at revenue inflection points (10M-100M+) lacking internal tech strategy, needing digital transformation for growth.
• AI Adoption and Policies: Conversation shifts to AI’s rising adoption (58-60% per recent reports), stressing the need for policies to address data privacy risks.
• Staffing vs. Recruiting Explained: Recruiting (direct hire, low barrier) is contrasted with staffing (complex, recurring revenue), outlining their operational and revenue distinctions.
• Workforce Transformation Gains: Emphasis is placed on speed as a primary benefit of digital transformation, with clean data driving efficiency and a distinction between legacy and real-time data in AI.
• AI Chatbots and Zero Admin Vision: Exploration of AI chatbots’ reliance on data cleanliness for personalization leads to a vision of a tech stack eliminating administrative tasks through automation.
• Automotive Staffing Insights: Automotive staffing’s complexities and hands-on learning are examined, connecting to practical workforce transformation experiences.
• Work for Pay vs. Outcome: Work-for-outcome (gig-like) and hourly pay models are compared, with predictions of AI-driven changes in workforce and software pricing structures.
• Staffing Sales Summit Takeaways: Recap of the Staffing Sales Summit praises its high-quality content (mindset, branding, sales) and networking, delving into subconscious mindset training.
• Podcast Plugs and Wrap-Up: Promotion of “You Own the Experience” podcast centers on tech and people intersection, with plans for a future tech-focused episode.

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE

Visit www.timpl.com to learn more about our staffing solutions for your business.

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What is an AI Powered Chatbot for Sales and how will it streamline the sales process? Jason Moolenaar from Sentient Sales Technology joins the Timpl podcast - jobTopia - to discuss how chatbots will transform business.

• Discover how AI-powered chatbots revolutionize sales by slashing response times to inbound leads, ensuring you beat the competition to the punch.
• Learn why 5-minute responses are the new gold standard—ditch the 30-minute delays and watch conversion rates soar.
• Boost efficiency with chatbots that filter leads fast, asking 2-7 key questions to qualify prospects and book meetings instantly.
• Say goodbye to manual follow-ups—automate lead nurturing via text or web chat and free up your team to close deals.
• Unlock the power of AI to streamline hiring, engaging job candidates in real-time, and scheduling recruiter calls effortlessly.
• Supercharge your sales funnel with technology that bridges marketing and sales, eliminating bottlenecks and driving ROI.
• Leverage AI for internal wins—train chatbots on product docs or handbooks to save hours and empower your team.
• Explore a future where chatbots dominate every business facet, from healthcare to hospitality, with smarter, faster communication.
• Adopt cutting-edge tools that deliver calendar invites from inbound leads in hours—sales empowerment starts here.
• Optimize your process with expert insights—audit workflows, integrate AI, and watch your business scale in 2025.

Check us out on our website - https://blog.timpl.com/ai-powered-chatbots-for-sales?hs_preview=kpmZIyTx-186408451239

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE

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If you are new to SEO or handle SEO yourself, this is the perfect episode for you. SEO, quite simply, helps your website content rank higher in Google search queries. Let's say you wrote a fantastic blog like this one here. You want customers or potential candidates to find your content and discover your amazing company. Until now, SEO has been largely a manual process. Meet Jacob Ralph, CEO and Co-founder of Getfancy.ai

Jacob explains how difficult manual SEO is and why automating the process is crucial to staying one step ahead of your competition. He and his team have created the perfect local SEO AI tool. I can't wait to use this at Timpl!

More information on the Timpl BLOG

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Dive deep into the complexities and challenges of modern sales, particularly on platforms like LinkedIn. WATCH YouTube DEMO Guest: Robert DeckRobert is a staffing and IT entrepreneur who created a game-changing AI for LinkedIn users.Company: Click2.ai

We critique traditional sales methods, highlighting how they've evolved from simple phone calls to a digital landscape where personal connection is often lost. Tony laments the days when one could call a company, ask for a person, and have a 50% chance of getting through. Now, in an era dominated by digital communication, the chances of reaching someone by phone have dwindled to less than single digits.
Enter the game-changer: AI. Tony introduces Robert Deck, a tech-savvy entrepreneur who has transitioned from staffing to revolutionizing sales through artificial intelligence. Robert shares his journey, explaining how he incorporates AI into his recruitment firm to dramatically increase efficiency. His passion for technology leads him to develop a tool called click2.ai, which is his answer to the spammy, impersonal nature of LinkedIn interactions.
Robert demonstrates click2.ai live, showing how it can transform the sales process on LinkedIn by automating personalized comments, connections, and engagement based on user profiles and posts. The tool allows for customization of tone, style, and even dialect, ensuring that the AI's interactions feel genuine and reflective of the user's personality.
The demonstration is eye-opening. Click2.ai can sift through LinkedIn profiles, identify active users based on their recent posts, and engage them in a way that feels natural and personal. It's not just about spamming connections but about fostering genuine interactions. The tool is designed to work not just for recruiters but for any sales professional looking to scale their outreach without losing the human touch.
Tony is visibly impressed, noting how this tool could help salespeople focus on what truly matters – building relationships rather than managing contacts. They discuss how this could be a top-of-funnel strategy, turning the cold, impersonal digital outreach into something more engaging and potentially fruitful.
As the episode wraps up, Robert invites listeners to try click2.ai for themselves, providing easy access through his LinkedIn profile or website. Tony thanks Robert for the insightful demo, emphasizing how this could redefine sales in the digital age, making it more about meaningful connections than mere numbers.
Click2.ai delivers a new dawn for sales professionals, where technology helps sales scale and navigate the digital world with a human touch.

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AI has infiltrated every aspect of digital work and life, but AI Agents offer the most promise of automation replacing manual digital labor.

Brandon Metcalf from Asymbl joins the jobTopia podcast to discuss the current reality of AI Agents.

SHOW NOTES

• Talent Rover: An HR tech company initially founded, which was later acquired by Bullhorn. The founders have since started new ventures due to their entrepreneurial drive.
• New Ventures: After selling Talent Rover, I was involved in other projects, including founding Blueprint Advisory, a Salesforce consulting firm. This led to further engagement in staffing solutions through Salesforce partnerships.
• Salesforce Ecosystem: The conversation delves into how Salesforce has evolved, emphasizing its role not just as a CRM but as a comprehensive business operating system. This evolution includes various tools like Chatter, Salesforce 1, Lightning, and AI enhancements like Einstein, leading to the concept of a "digital workforce."
• AI Agents: A significant portion of the discussion is on AI agents, which are not merely chatbots but intelligent entities capable of performing tasks autonomously based on data and AI logic. This includes examples like writing emails tailored to specific interactions or managing data across platforms like Slack for better workflow.
• Tech Stack for Staffing: For staffing firms interested in adopting this technology, the advice is to start with understanding the problem to solve, ensuring data integrity, and leveraging platforms like Salesforce for their agent capabilities without needing extensive coding knowledge.
• Future Implications: The dialogue touches on how AI integration will fundamentally change how businesses operate, emphasizing the blend of human and digital labor for competitive advantage. The importance of data normalization and security is highlighted to prevent misuse or leakage.
• Closing Thoughts: The conversation ends with an invitation to explore more on AI agents in future episodes, acknowledging the transformative potential of this technology in staffing and recruitment while addressing human concerns about interaction with AI.

AI Agents in HR Technology:

• From Chatbots to Agents: AI agents represent an evolution from basic chatbots, which were primarily used for simple, scripted interactions. Agents are designed with greater autonomy, intelligence, and the ability to perform tasks independently or in collaboration with humans.
• Role of AI Agents: These agents leverage AI to not only respond to queries but also to execute tasks, make decisions, and learn from interactions. They use technologies like natural language processing (NLP), machine learning (ML), and large language models to understand context, interpret data, and act accordingly.

Key Attributes:

• Autonomy: Unlike traditional AI systems that require human oversight for each action, agents can operate autonomously. They can be programmed or learn to manage workflows, from scheduling to data analysis.
• Task Execution: Agents can perform a variety of tasks such as writing emails, managing candidate databases, scheduling interviews, or even providing personalized job recommendations based on past interactions and data.
• Learning and Adaptation: They learn from the data they process and the outcomes of their actions, improving their decision-making and task execution over time. This continuous learning makes them effective in dynamic environments like recruitment, where human behavior and job requirements are variable.
• Integration with Systems: AI agents are designed to integrate seamlessly with existing systems. In Salesforce, for instance, they can work within the platform or extend functionalities via APIs, interacting with both structured data (like CRM entries) and unstructured data (like emails or Slack messages).

Applications in Staffing and HR:

• Candidate Engagement: Agents can handle initial candidate interactions, screen applicants, and even conduct preliminary interviews through text or voice communication, enhancing engagement and speeding up the hiring process.
• Data Management: They can manage and update databases, ensuring data integrity by cross-referencing information from various sources, updating candidate profiles, or tracking job statuses.
• Predictive Analytics: Using historical data, agents can predict candidate fit, retention likelihood, or potential job satisfaction, helping recruiters make informed decisions.
• Workflow Automation: From automating follow-ups to managing interview schedules and feedback loops, agents can significantly reduce manual labor, allowing human recruiters to focus on strategic tasks like relationship building.

Challenges and Considerations:

• Data Privacy and Security: As agents deal with sensitive personal data, ensuring compliance with data protection laws like GDPR or CCPA is crucial. There's also the challenge of safeguarding this data against misuse or breaches.
• Human-AI Interaction: There's potential resistance from both candidates and recruiters due to the impersonal nature of AI. Trust and transparency in how AI decisions are made need to be established.
• Bias and Fairness: AI systems can perpetuate existing biases if not carefully designed. Algorithms must be continuously audited for fairness in candidate selection or job matching.
• Skill and Knowledge Transfer: Training AI agents to understand the nuanced requirements of different jobs or the subtleties of human interaction in recruitment is an ongoing challenge.

Future Trends:

• Conversational UI: Moving beyond traditional interfaces, the future involves more conversational interactions, making the technology more intuitive and less cumbersome for users.
• Multi-Agent Systems: Companies might employ multiple specialized agents that work together, each with specific roles, enhancing the complexity and capability of business operations.
• Ethical AI: There will be an increasing focus on developing AI agents that adhere to ethical standards, promoting inclusivity and fairness in recruitment practices.
• Integration with Emerging Tech: As technologies like blockchain for secure data handling or VR for virtual interviews evolve, AI agents will integrate with these to provide more comprehensive solutions.

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John Gates and I discuss practical steps to follow when negotiating an offer. Salary Coach* Happy New Year! This is when many consider changing jobs, potentially waiting until after receiving bonuses in January. It's predicted that there will be significant job turnover and changes in 2025. * John Gates, who has a background in recruiting from entry-level to managing thousands of job offers at Fortune 500 companies, shares insights on salary negotiation. * Common mistakes in job offer negotiations are highlighted, including the tendency to accept offers immediately without negotiation. Gates advises on how to ask questions to gain time for better negotiation, even if the company says the offer is "their best". * Gates emphasizes that negotiation should begin from the first interaction with a company, not just at the offer stage. He suggests avoiding "open" or "negotiable" on salary applications; instead, one should provide a number that gets them considered but isn't too high. * The strategy of using a salary range during discussions is advocated to keep negotiation leverage. Gates explains psychological concepts like "memetic desire" to increase one's perceived value by subtly showing competition for your candidacy. * The conversation touches on the dynamics of power in interviews, where the candidate gains leverage as the company shows buying signals or interest. * Gates discusses his coaching services, aimed at guiding people through job offers, particularly in high-stakes situations like C-suite negotiations, where fear of losing an offer can lead to leaving money on the table. * An example is given of a COO who nearly missed out on substantial additional compensation due to reluctance to negotiate further. * The challenges for out-of-work C-suite executives are discussed, including the dynamics with executive search firms and the necessity for strategic job hunting.

Schedule time with Tony to discuss your staffing and direct need hiring needs for a free Q&A.

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The shocking truth is that 30-40% of IT candidates are FRAUDS! You read that correctly. This is bananas. Listen to what they do! And what you can do about it. Emmanuel ToutainTurboCheck* Fake Candidates, Real Problems: There have been stories about sophisticated scams, including one involving North Korean agents, and the rampant issue of people juggling multiple jobs to scam companies. * Tech to the Rescue: With AI and automation, the company offers solutions to detect fraud early in the recruitment process, saving time, money, and headaches. They've got tools for digital verification, reference checking, and document validation, all designed to keep the real talent and the frauds apart. * A Call to Vigilance: The takeaway? Always be on your toes. In a world where fraudsters are as cunning as they are bold, vigilance combined with tech is your best defense against hiring headaches. * Where to Connect: Check out www.turbocheck.com, where the experts in fraud detection are ready to help.

Contact Tony to discuss hiring, staffing, or being a guest on the show!

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David Searns is a marketing expert with Haley Marketing who claims that 2024/2025 will be extremely challenging as a marketer. Why? He offers his advice. Stop Saying This and the Art of Getting Noticed* Marketing Pet Peeves: The speakers discuss their annoyance with generic email greetings like "Happy Friday" and phrases like "moving this to the top of your inbox." * Email Marketing: They talk about the challenges and strategies of cold emailing, including bringing strategy in-house for more personalized approaches. * Business Background: David shares his history in the staffing industry, mentioning that his parents owned a temporary staffing agency, influenced his career choice. His company was founded in 1996, during which time marketing in staffing was virtually non-existent. * Evolution of Staffing Marketing: The conversation covers how marketing in the staffing industry has evolved, especially with the integration of AI and the need for personalization amidst high competition. * Target Audience: They discuss targeting in staffing marketing, identifying key decision-makers beyond HR, like CFOs or department heads, depending on the staffing specialty. * Engagement and Attention: Strategies for capturing attention include using physical mail, event marketing, and leveraging other people's stages (OPS) where the audience is already engaged. * Sales Differentiation: They emphasize the importance of differentiating not just the service but the sales process itself. An example given is a staffing CEO using Six Sigma expertise to offer plant efficiency solutions before pitching staffing services. * Industry Knowledge: The need for recruiters to speak the language of the industry they serve is highlighted, with an example of a staffing company transitioning to manufacturing outsourcing. * Content Strategy: The effectiveness of webinars for engagement over traditional newsletters is discussed. They suggest focusing on tactical, problem-solving content for higher engagement. * Webinar Best Practices: Tips include having diverse speakers, curating content from clients or AI, and managing live questions to keep the audience involved. * Advertising Platforms: LinkedIn is favored for business-to-business staffing sales due to its professional audience, though there's an acknowledgment of LinkedIn's evolving nature. X (formerly Twitter) is noted for its targeting capabilities based on followers. * Retargeting: Challenges and strategies for retargeting in staffing, particularly the need for sufficient website traffic to make retargeting viable. * Expertise Areas: David's company is most experienced in commercial staffing (light industrial and clerical) and healthcare. * Content Resources: They mention resources like webinars and eBooks available on Haley Marketing's website, which require a name and email to access, leading to a newsletter subscription. * Future Experiments: There's a mention of experimenting with AI for lead tracking to engage with silent website visitors.

Schedule time to chat with Tony about your staffing needs.

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Dan MoriStaffing Mastery and National Independent Staffing AssociationStaffing Sales Summit The future of staffing and sales in 2025! Dan and Tony are staffing experts and they discuss what to expect in 2025.* Sales Conference: An upcoming sales-focused conference in Orlando for the staffing industry is announced. * Industry Challenges: Post-recession, sales have become more challenging than recruiting, hence the conference's focus on sales. * Conference Feedback: The previous conference was successful, with an emphasis on actionable content, and planning for an improved 2025 event. * Technology in Staffing: Tools like Glide Talent and Avionte's platform are discussed for enhancing talent and client management. * Future of Staffing: The importance of being referable, leveraging passive talent networks to reduce attrition, and enhancing client relationships is emphasized. * Event Details: The Staffing Sales Summit is scheduled for February 26th to 28th, 2025, in Orlando with limited attendance for quality interaction.

Expanded Summary on the Topic of Referrals* Importance of Being Referable: Referrals are likened to an untapped resource, driven by genuine experiences rather than direct incentives. * Emotional Investment: Exceptional service leads to emotional investment, naturally encouraging referrals through positive experiences. * Marketing and Social Proof: Referrals serve as powerful social proof, boosting a company's online reputation and credibility. * Client and Candidate Experience: Emphasis on creating memorable interactions to foster referrals. * Referral Programs: Effective programs stem from genuine satisfaction rather than forced incentives, ensuring authenticity. * Leveraging Technology: Technologies like Glide Talent manage top-funnel talent, improving candidate experience and interaction. * Passive Talent Management: Cultivating communities of passive talent for better referral outcomes and lower turnover. * Challenges and Solutions: + Active Job Seeker Trap: Referrals offer more stability than job board placements. + Building Trust: Addressing trust issues by demonstrating reliability through exceptional service. + Marketing Fundamentals: A shift towards clearer messaging and stronger digital presence.

For more information about Tony and his Staffing Services at TImpl - Click here.

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"A better VMS with Network Platform's AI Magic"

Collin Ponzo

Network Platform

Join Tony and Collin as they navigate the wild west of today's job market, where finding a job can feel like looking for a needle in a haystack, but with less hay and more needles poking you. Collin spills the beans on how he snagged his new gig through a “magical referral”, dodging the often soul-crushing candidate experience that's about as fun as a root canal.

Listen to us laugh about how the younger crowd would rather ghost on a bad job application than stick it out, unlike our parents who would've probably apologized for not getting the job.

Collin's new playground, Network Platform, isn't just another VMS; it's like the cool kid in the HR tech class, using AI to match talent faster than your grandma can swipe right on her favorite dating app. By tapping into internal talent pools, Network Platform is making sure companies don't have to go on a wild goose chase for new hires. They also dive into the comedy of errors that is HR tech, predicting a future where AI might just save us from the black hole of recruitment.

Job Market and Candidate Experience:

A significant conversation revolves around Collin's transition to a new job through a referral and the broader critique of the current job market. They talk about how the candidate experience remains poor even in different market conditions, which seems to resonate with many in the recruitment field.

Recruitment Critique at Disrupt HR Event:

The conversation about the "Disrupt HR" event, particularly Collin's talk titled "You Suck at Recruiting," stands out. This talk was about challenging internal recruiters to improve their practices, which is both memorable for its directness and the intent to shake up traditional HR methods.

Generational Differences in Job Application:

They discuss how younger generations like Gen Z and younger Millennials are more likely to abandon a job application process if they perceive it as poor, contrasting this with older generations' tolerance. This reflects a significant cultural shift in workplace expectations.

The Value of Networking:

The story of Connie, who realized too late the importance of networking when she hit the job market, is a poignant lesson on the strategic importance of maintaining professional relationships, which is a common regret among many professionals.

AI in Recruitment and VMS:

The discussion on how AI can revolutionize recruitment by automating candidate marketing and improving VMS processes is memorable for its forward-thinking approach to HR technology. The idea of treating candidates like customers through automated engagement stands out as an innovative strategy.

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By now, most of you are familiar with SEO—search engine optimization. But adding AI and machine learning is the next level of SEO performance. If you are new to SEO you will want to check out Ahrefs or Semrush - two tools we mentioned that analyze website performance.

Connect with Jacob Ralph

FancyAi

• Business and AI Discussion:
• • Jacob explains his company's approach to SEO using AI, focusing on practical applications for businesses.
  • Highlights the challenges and complexities of SEO, including using AI to automate and optimize the process.
  • Discusses the impact of AI on search engine marketing and the evolving landscape of digital marketing.
• SEO Challenges and Strategies:
  • Common SEO mistakes like not setting up redirects for moved or removed pages.
  • The importance of canonical URLs, especially in platforms like Shopify.
  • Issues with broken links and images affecting SEO performance.
• Future of SEO and AI:
  • The potential shift towards platforms like TikTok and Instagram for younger generations in terms of search and shopping.
  • How AI can enhance SEO strategies by understanding user intent and optimizing content accordingly.
• Industry Focus:
  • Jacob explains why his company initially focused on e-commerce, due to existing relationships, ease of measuring ROI, and market readiness.
• Expansion Plans:
  • Plans to expand into other industries like legal, real estate, and service businesses with local SEO features.
• Branding and Culture:
  • The origin of the company name "Fancy AI" and its playful approach to branding with a character named "Fancy Al."

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Employer Branding and Talent Acquisition Strategies

Shannon Smedstad

exaqueo

1. Introduction to Employer Branding:
2. The importance of aligning a company’s brand with its culture, especially for talent attraction and retention.

Career Journey:

• Shannon's transition from a recruiter into employer branding.
• Insights on making career changes within the same company, highlighting the advantages of being a known commodity.

Employer Branding Challenges:

• Addressing the disconnect between a company's external brand promises and internal culture.
• The process of defining and communicating an authentic employer brand through internal insights and external marketing.

Strategies for Employer Brand Development:

• Conducting focus groups and surveys to understand employee experiences.
• Crafting brand pillars that reflect the organization's values and culture, like safety, care, and leadership style.

Implementation and Integration:

• Importance of integrating brand promises at every organizational level.
• Tools and guides provided by Exactly to help implement branding strategies effectively.

Technology in HR:

• Overview of how HR technology has evolved, emphasizing tools that streamline processes and enhance candidate experience.
• Technologies like video platforms and tools for empowering employees as brand ambassadors.

Practical Tips for Employers:

• Enhancing job postings to attract the right talent.
• Leveraging the career site as a key digital asset for storytelling and candidate engagement.
• The necessity of clean and normalized data before implementing automation and AI solutions in HR.

Closing Thoughts:

• The importance of maintaining an authentic brand narrative that aligns with the lived employee experience.

Actionable Advice:

• For companies looking to improve their employer brand, start with understanding your current employee experience, align your brand message with this reality, and use technology to amplify and scale your efforts in talent attraction and culture enhancement. Contact Shannon to learn more.
• Have a staffing project and need a free consultation? Contact Tony@Timpl.com

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Jeremy Tatum Value Carpets* Background and Career Path: + Jeremy's career began in the military, which provided him with leadership skills. He then worked at UPS, rising from dock work to management roles, overseeing delivery operations across Northwest Georgia. + His transition from UPS to Mohawk Industries came unexpectedly when Mohawk recruited him during a meeting. Initially hesitant due to his lack of knowledge about carpet manufacturing, Jeremy was convinced to join as Director of Logistics Operations, focusing on improving efficiency and safety within Mohawk's operations. * Value Carpets Inc.: + Jeremy recounts how he came to own Value Carpets, a family business started in 1975 by his great uncle, which specialized in outdoor and marine carpeting. After years of operation, the family decided to pass the business to Jeremy, seeing his background as suitable for leadership. + The company primarily operates B2B, selling to dealers and distributors with a focus on niche markets like outdoor flooring, marine, and RV interiors which are relatively recession-resistant due to home improvement trends. * Industry Insights: + Discussion on why Dalton, Georgia, remains the carpet capital of the world, attributing it to long-standing relationships and trust within the community which supports local manufacturing over potentially cheaper foreign alternatives. * AI and Manufacturing: + Jeremy expresses skepticism about AI's immediate impact on carpet manufacturing due to the tactile and nuanced nature of the work, suggesting human skill and experience still play a critical role. * Management Philosophy: + Jeremy shares his management approach: - Training and Accountability: He emphasizes the importance of training employees to the point where they can perform tasks independently, instilling accountability. - Managing by Walking Around (MBWA): He advocates for leaders to be present on the shop floor to understand and solve issues firsthand, promoting a coaching culture over a punitive one. - Hiring and Retention: He believes managers should be involved in the hiring process to ensure they select candidates they can effectively train and integrate into their teams. This would reduce turnover by creating a sense of ownership. * Future Plans and Contact: + Jeremy mentions Value Carpets is expanding into new products like artificial turf for sports, aiming to broaden its market. + For those interested in becoming dealers or distributors, Jeremy recommends visiting the company's website for more information.

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Dive into the world of #HRTech with Christian Coley from SourceFlow! Discover how to boost demand through advanced job board web design, SEO optimization, and AI integration. Learn from Christian's career pivot from sports to tech, and explore the latest in website optimization, gated content strategies, and data management in the staffing sector.

Connect and grow your network: Christian Coley from SourceFlow

Technology in Content Creation:

• Tools like StreamYard for live streaming and OpusClip for creating social media clips are discussed. Christian shares his experience transitioning between different platforms like Riverside.

Career Transition into Staffing Tech:

• Christian narrates his journey into the staffing tech industry, emphasizing how his sports background transitioned into tech through networking and opportunity in tech-heavy Boston.

The State of Staffing Technology:

• The conversation delves into how technology, particularly websites and AI, is crucial for staffing firms to increase visibility and efficiency.

Website Optimization for Staffing:

• Details how SourceFlow helps in building SEO-optimized, user-friendly websites for staffing firms, integrating them with systems like ATS for seamless data flow.

SEO and Marketing in Staffing:

• Discusses the importance of SEO in the staffing industry, how firms can improve their Google visibility, and the need for an intuitive user experience on websites.

Gated Content Strategy:

• Explains the strategy behind using gated content to capture leads, suggesting that while it's vital, it should not be overly intrusive to encourage user interaction.

Data Integration and Management:

• Talks about the challenges and solutions for ensuring high-quality data integration between various platforms, enhancing lead conversion and follow-up processes.

Evolving Roles of Sales and Marketing:

• Christian shares insights on how sales and marketing roles are evolving with technology, emphasizing data-driven strategies and the alignment of these departments through shared data insights.

AI and Future Tech Trends:

• The discussion includes AI's role in staffing, from automating candidate nurturing to data management, hinting at upcoming enhancements in tech solutions for the industry.

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Tony Moore and Andrew Buhrmann discuss the evolving landscape of staffing technology, focusing on the importance of data management, AI solutions, and the need for clean data to drive automation. Andrew shares his journey from a recruiter to the president of a staffing technology company, highlighting the challenges of bad data, the potential of intelligent agents, and creating a private marketplace for staffing firms. * Data is essential for staffing success. * Bad data leads to inefficiencies in recruitment. * AI solutions must be built on clean data. * Data mapping is crucial for effective AI implementation. * Intelligent agents can revolutionize staffing processes. * Creating a private marketplace enhances candidate engagement. * Nurturing relationships with candidates is vital. * Assessing database health is necessary for improvement. * Automation can streamline staffing operations. * Focus on specific industries can lead to greater success.

Vettd is a Bullhorn partner

Staffing technology, AI solutions, data management, recruitment, automation, candidate relationships, database health, intelligent agents, private marketplace, data normalization

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We aren't talking about your dad's old phone! AI and VoIP technology can transform the way you work. But you have to know what these systems are capable of, and in this episode, I do just that. Tony and Hannah Jones delve into the rapidly evolving world of VoIP and AI integration, focusing on the game-changing capabilities of RingOver, a cloud-based phone system, otherwise known as an AI conversation platform. * AI tools that significantly enhance communication and feedback processes. * Transcription and call analysis are crucial for improving performance. * Cadence tools help streamline outreach efforts in sales and recruiting. * Coaching and training applications in remote work environments. * Data security and privacy are major concerns when using AI tools. * Cadence mapping for prospects

VoIP, AI, RingOver, telephony, cloud-based phone system, transcription, outreach, data security, coaching, integrations

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In this conversation, Tony Moore and Nichole Gunn delve into the complexities of third-party selling and marketing strategies. They discuss the role of distributors and resellers, the importance of building trust within the distribution ecosystem, and how to engage with consumers effectively.

Nichole shares insights on marketing automation, attributable sales, and the significance of data collection in understanding consumer behavior. The discussion also highlights successful case studies and the potential for growth through effective marketing strategies. In this conversation, Nichole Gunn and Tony Moore explore the evolving landscape of content creation, particularly the integration of AI tools to enhance marketing strategies.

They discuss the effectiveness of LinkedIn as a platform for brand marketing, emphasizing the importance of building brand awareness over direct sales pitches. The conversation highlights the innovative use of memes in marketing, the significance of creating memorable experiences for distributors, and the challenges of navigating the current job market, referred to as the 'Great Shuffle.'

Nichole Gunn

EXTU

Talk to Tony about workforce solutions

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By now everyone has dabbled with AI and ChatGPT, but can you create a sustainable, automated solution that eliminates all the manual and data-intensive processes and connects recruiters to prospects 24/7? Probably not. That's why I'm on a mission to discover the best options for staffing and recruiting in this new series.

Meet Staffing Engine! This smart platform integrates with your CRM and manages the top of your funnel (and more) with smart assistants, distribution, and chatbots.

The possibilities are endless when you grasp how AI can transform your business.

Matt Dichter

Staffing Engine

Connect with Tony about your next staffing project.

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A fancy high-tech CRM loaded with old, static data is like driving a Porsche on a dirt road! I hate data entry and so do you. I discovered a new IT solution that automatically enriches CRM data into current, actionable intel.

WOO is part of the vibrant Teli-Viv tech start-up movement in Israel.

Leverage your existing CRM data and turn it into a goldmine!

Gabe Mendelsohn, WOO partnerships.

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King of Pops is EVERYWHERE in Atlanta and is expanding to a city near you. The frozen popsicle cart with rainbow umbrellas can be found at any outdoor event. Steve, like many entrepreneurs, doesn't lack new ideas. He works with his brother, they bought a farm to supply fresh fruit to KOP and started a frozen food distribution business. And if that wasn't enough, Steve authored "WORK IS FUN." The hardback is set to hit the shelves on April 1st.

Do you have what it takes to be a Cartrepreneur?

Steve Carse

KOP

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Like a social media strategy, a communications strategy can drive your business forward - if you know what you're doing! Matt shares his secret sauce - he may have shared too much!

Find Matt Kovacs here.

Blaze PR

Example client - Mary's Gone Crackers

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Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic.

I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!

You can follow Richard on LI here.

Tech stack

• Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement
• Instantly scale outreach by sending personalized emails from multiple accounts. It focuses on improving deliverability and increasing response rates for lead generation
• Wiza helps users extract emails and contact information from LinkedIn profiles for lead generation
• Clay streamlines outreach with customized workflows and integrations for efficient lead generation
• Databar real-time business intelligence and analytics solutions to optimize their sales and marketing
• Expandi LinkedIn automation tool that generates leads through personalized and automated messages
• Hyperise - add dynamic, personalized images to their outreach campaigns, enhancing engagement

Content methodology

• StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.

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Eric Scalese from BullHorn, a popular software for staffing companies, shares how to evaluate a new CRM and the best new tools that integrate into the CRM to elevate performance. Eric is on Linkedin.

This tech is amazing!

Links listed here:

https://www.bullhorn.com/ - Staffing software built for recruiting agencies

https://www.sensehq.com/ - Talent CRM

https://tech.woo.io/ - Harness the power of your existing networks

https://www.vettd.ai/ - Candidate database optimization and enrichment

https://staffingengine.ai/ - Accelerate recruiting and sales productivity

https://www.employdrive.com/ - Payroll, HR and benefits software

https://go.greenshades.com/ - Payroll and HR solutions

https://www.ebsta.com/ - AI driven revenue platform for sales and forecasting

https://www.daxtra.com/ - Find, Parse, Match, Engage the best candidates through AI

https://www.textkernel.com/ - AI-driven solutions for parsing, data enrichment, and matching candidates and jobs

https://www.textkernel.com/ - Communication software dedicated to businesses who use CRMs. It captures all calls and communications and saves them in the CRM.

https://www.ringover.com/ - Multi-channel communications platform that syncs with your CRM

https://textus.com/ - Business texting software that increases engagement with consumers, candidates, and workers resulting in substantial gains in pipeline and productivity

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Drea has worked with hundreds of successful recruiters and shares the top three strategies and activities they share. Top Echelon is a recruiting software and networking platform based in Ohio. Drea Codispoti is the Director of the Network.

Linkedin

Top Echelon

Timpl

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Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl.

• The problem with realtors
• Cartersville, Ga
• Marketing SEO
• jobTopia - what's in a name
• Wider focus of this podcast

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Season 3, Episode 64:

Summary

In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.

Takeaways

Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle.

The business experiences seasonality, with the impact of winter varying depending on location and store type.

Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors.

Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product.

Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry.

Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart.

Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand.

Pop Bar products can be found in their stores, on their website, and on Amazon.

Popbar:

• Website
• Linkedin
• Instagram
• Facebook

Connect with Reuben

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation.

Ali's Creations

Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options.

Versatile and Available

Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads.

Ali's Journey

Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food.

The Power of Branding

Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese.

Retail Updates and Co-Branding

Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives.

Micro-Influencers and Social Media Strategy

Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm.

Season 3, Episode 63:

Farmer Foodie:

• Website
• Linkedin
• Instagram
• Facebook
• Pinterest
• TikTok
• Youtube

Connect with Ali

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing.

Origin Story:

Chris always dreamed of working in the food industry, starting from a young age when he was just 16.

He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent.

The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour.

Chris's life took a turn when he discovered the world of contract food service.

Discovering Contract Foodservice:

Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests.

The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners.

Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities.

This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity.

Perfect Little Bites as a Blog:

In 2010, Perfect Little Bites started as a blog.

Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work.

It served as a screening tool to identify individuals who resonated with his style of cooking.

He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience.

The Power of Instagram and Personalization:

Chris understands the significance of making his food Instagram-worthy.

He values the personalized dining experience and how it can be shared online to create buzz.

Chris integrates his personal Facebook with his business to allow people to see the real him.

He values relationships over transactions.

The Centerpiece or the Help:

Chris discusses the importance of understanding the vibe of the party and the preferences of the guests.

Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes.

Nostalgia and Classic Flavors:

Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better.

Classic flavors often remind us of the past, creating a connection with food.

Plant-Based Ingredients:

The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations.

Future Plans:

Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites.

Season 3, Episode 62:

Perfect Little Bites:

• Website
• Linkedin
• Instagram
• Facebook
• Pinterest
• Twitter
• Vimeo
• Youtube

Connect with Chris

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy!

Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis.

Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land.

Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied.

We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change.

Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency.

A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume.

Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos.

We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems.

To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food.

Season 3, Episode 61:

Climate Candy:

• Website
• Linkedin
• Instagram
• TikTok

Connect with Amy

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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In this episode, we had the pleasure of hosting Michael Holtzman, CEO of Profitable Food Systems Worldwide, to delve into the world of agritourism. Michael has extensive experience consulting with farms, offering valuable insights into the industry.

Michael Holtzman has consulted with 50 farms in the last 5 years, gaining unique perspectives and insights into the agritourism operating model.

The journey began with Vala’s in Omaha, Nebraska, a farm boasting over 300 acres and an impressive 22,000 daily visitors. This farm sets the gold standard in innovation within the industry, with 28 food outlets on the property. The key takeaway is to learn from pioneers like Vala’s and understand how they organize and structure their farm.

Captive dining emerged as a strategy to optimize the food and beverage offerings, maximizing revenue potential for farms. A compelling analogy was drawn between Disney Land and Disney World, highlighting the importance of strategic planning and layout.

A significant challenge faced by farms is the escalating costs associated with delivering wholesale products. Selling retail on the farm directly to consumers presents a viable solution, enabling farmers to achieve profitability and ensure the long-term sustainability of the American farming sector.

Agritourism is witnessing exponential growth, yet many farms struggle to price their unique products appropriately. It's crucial for farms to reset their operations and realize their worth to sustainably contribute to this burgeoning sector. Investing approximately $1 million in a new farm to enter this category can yield a quick return on investment (ROI).

Another aspect explored is the role of fun farm games in enhancing the visitor experience and revenue generation. Additionally, it was highlighted that Food and Beverage (F&B) offerings can be a significant revenue generator, standing as the second-highest revenue contributor after attendance.

A pertinent question raised was: What is the magic number of guests and acreage? This question invites further exploration into the optimal balance of guest numbers and acreage to ensure the farm's success and profitability.

Season 3, Episode 60:

Profitable Food Facilities Worldwide:

• Website
• Linkedin
• Instagram
• Twitter
• Facebook
• Youtube

Connect with Michael

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.

Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area.

The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality.

The Importance of Taste and Sourcing:

Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers.

Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product.

Core Principles in Food:

Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal.

Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry.

Perfecting the Smash Burger:

Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability.

Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle.

In-House Manufacturing for Excellence:

Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes.

This in-house approach ensures control over the entire process, contributing to the overall excellence of their product.

Advantages of Twice-Frying:

The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside.

The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures.

The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry.

The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior.

It's a popular method for achieving that signature crispy and fluffy French fry that people crave.

Season 3, Episode 59:

Swizzler:

• Website
• Linkedin
• Instagram
• Twitter
• Facebook

Connect with Jesse

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder

In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program.

What Makes Food Instagramable?

People tend to post on Instagram what they're proud of, such as cakes or muffins they've made.

Origin Story of Go Nanas:

Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread.

Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options.

The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model.

The Ambassador Program:

Go Nana’s has over 2,600 ambassadors!!

Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales.

Their Instagramable product attracts more people to join the program, contributing to its growth.

Influencer Collaboration and Brand Relevance:

Go Nana’s has an influencer program for sponsored posts, but the return on investment can be challenging to measure.

Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach.

Community Building and Event Engagement:

Building a community around the founders and brand ambassadors is vital for brand success and Instagramability.

Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars.

Making Your Brand Instagramable:

Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence.

Season 3, Episode 59:

GoNanas:

• Website
• Linkedin
• Facebook
• Instagram
• Pinterest
• Bite Into Business Podcast
• GoNanas App on Apple App Store & Google Play

Connect with Annie

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
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Welcome Winners to another episode of W@W!

Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings.

Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb.

The resulting product is all-natural, more sustainable, and maintains excellent taste.

Exploring Crossover Meats:

Crossover Meats blends chicken with different meats to create a new ground beef experience.

The meat is sourced naturally and is focused on sustainability without compromising on taste.

Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.

The Crossover Experience:

Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats.

The host samples a Crossover burger, providing a firsthand account of the taste and quality.

Availability and Future Prospects:

Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product.

Encouraging direct purchases to experience the product and judge for themselves.

The Clever Blend:

Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products.

Highlighting the importance of having frozen protein options for convenience and preparation for the future.

Michelle's Global Perspective:

Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world.

Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective.

Season 3, Episode 58:

Crossover Quality Meats:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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Contact me: Tony@timpl.com

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Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA).

These are the 10 brands they interviewed on the fly.

Filip is the EVP at The Pickle Juice Company - https://picklepower.com/

https://www.linkedin.com/in/fkeuppens/

I love this hysterical "non-profit" they set up https://savethepickles.org/

Lift Bar - https://liftbar.com/

Bone Suckin' Foods - https://bonesuckin.com/

Manuka Honey (New Zeland)

Fire Department Coffee - https://www.firedeptcoffee.com/

Natural Endurance - https://naturalendurance.com/

Araza Natural Purees LLC - https://arazapurees.com/

Miracle Noodle - https://miraclenoodle.com/

Awake Chocolate - https://awakechocolate.com/

Prime Shrimp - https://www.primeshrimp.com/

Pocono

Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/

Season 3 Episode 58

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

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Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living.

The New Primal Mission

The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition.

Jason's Journey Begins at Work

Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand.

Continuing a Legacy

Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces.

The Role of Sauces and Marinades

The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences.

Addressing the Sugar Dilemma

Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste.

Sales and Marketing Strategies

Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base.

Learning from Experience

Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way.

The Story Behind the Brand

Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos.

New Product Launch Alert

Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content.

Season 3, Episode 57:

The New Primal:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

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This isn't your father's hot dog! Fripper’s is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats.

Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building.

Season 3, Episode 56:

Fripper's:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

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Welcome to Winning at Work – the podcast for Foodies and Founders!

• In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads.
• Good Good Foods, based in Iceland, has risen to the #1 position in their category in America.

The Secret Ingredient:

• The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product.
• Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams.

Innovations for Flavor Balance:

• Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe.

Market Insights:

• The jam and jelly market boasts a substantial $1 billion in grocery sales.
• Interestingly, peanut butter, a complementary category, is a massive $2 billion industry.

Entering the U.S. Market:

• Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business.

Consumer Trial and Online Presence:

• To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon.
• Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores.

In-Store Demo Strategy:

• Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product.
• Building a personal connection with customers during these demos has been key to their strategy.

Challenges Faced:

• Digital ads that previously worked well have seen diminishing returns in recent years.
• On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks.

Affiliate Platforms and Relationship Building:

• Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers.

Brand Focus:

Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission

Season 3, Episode 55:

Good Good Brand:

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Connect with Gardar

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

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The Love for Oatmeal

Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily.

Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being.

Diet and Outlook

Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being.

The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits.

Research and Insights

A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health.

This insight led to the concept of "Good Mood Food," a novel idea with untapped potential.

Ingredients for a Better Mood

Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar.

Christine's decision not to use adaptogens was due to their unappealing taste.

Distribution and Market Expansion

Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market.

The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback.

Currently available in Southern California's natural grocery stores like Gelson's.

Retail Strategies

Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos.

The Importance of Texture

Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers.

Future Innovations

Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept.

Season 3, Episode 54:

Moodify:

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• Instagram

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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Contact me: Tony@timpl.com

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Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts.

Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy.

This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend.

While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it.

With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives.

Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee.

Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California.

When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold.

The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically.

One of their main challenges is finding natural brand ambassadors who align with their values and mission.

Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising.

Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line.

Season 3, Episode 53:

Maka:

• Website
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• Podcast
• Spotify
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Connect with Brian

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

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In today's episode, we're diving into the unknown story of Krispy Krunchy Food, the hidden gem of America's fried chicken chains with Dan Shapiro, the CEO of Krispy Krunchy Food.

America's Best Fried Chicken Chain

The Wall Street Journal once quoted a famous chef as saying, "This is America's Fried Chicken."

Krispy Krunchy Food is a Cajun fried chicken franchise tucked away inside convenience stores, offering comfort food sides like mac 'n' cheese, red beans and rice, jambalaya, and honey biscuits.

They operate in over 2,800 locations and are expanding into Walmart, making them a notable presence in the fast-food industry.

The Resilient Founder Story

Krispy Krunchy Food faced adversity in 2005 when Hurricane Katrina nearly wiped them out.

In 2006, they decided to expand aggressively, diversifying their geographical footprint.

This resilience played a significant role in their success story.

A Taste Unlike Any Other

Customers' reactions to Krispy Krunchy Food are clear-cut: It's either the best chicken they've ever tasted or a delightful surprise for those who've never heard of it.

The year 2020 marked a banner year for food in grocery stores, with Krispy Krunchy Food at the forefront.

The Marketing Strategy

Krispy Krunchy Food focuses on branding, aiming to resemble a legitimate Quick Service Restaurant (QSR).

They strategically place their food at the front counter to boost impulse purchases, a tactic that has proven successful.

Front Counter Real Estate

In the grocery store world, the most valuable real estate is the front counter.

Not all products are worthy of this prime location; it's about choosing high-margin items strategically.

Tic Tacs and gum may not cut it; Krispy Krunchy Food knows better.

Expansion Plans

Krispy Krunchy Food is set to open 500 new stores while losing 150 in normal churn.

There are approximately 150,000 grocery stores in the U.S., with 90,000 being independent.

The key is to vet the stores for foot traffic and find the right operators who excel in food service.

Unexpected Consequences

One surprising outcome of offering multiple food options in gas stations was an increase in chicken sales.

It's a testament to the appeal and demand for Krispy Krunchy Food's offerings.

Future Expansion

Krispy Krunchy Food is not stopping at convenience stores; they're expanding into colleges, universities, and Walmart stores, aiming to make their delicious offerings even more accessible.

Season 3, Episode 52:

Krispy Krunchy:

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• Twitter

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

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Welcome to another episode of Winning at Work the podcast for Foodies and Founders. Today we discover the world of Balkan cuisine and we have the pleasure of chatting with Ariana Tolka, CEO and Co-Founder of Balkan Bites. Tune in to hear how this innovative entrepreneur is bringing Mediterranean and Albanian culinary traditions to American palates.

Fresh and Flakey - Introduction to Balkan Bites. Ariana Tolka and her team at Balkan Bites are on a mission to bring the Mediterranean, Albanian lifestyle to American consumers' tables. Through their delicious offerings, they're introducing the flavors of the Balkan food region, Southeast Europe, and celebrating its rich culinary heritage.

The Origin Story - From Grandmother's Recipe to Burek Delight. At the heart of Balkan Bites is a touching origin story. Ariana's journey began with her grandmother's traditional Albanian recipe – the beloved Burek. This flakey pastry, passed down through generations, became the cornerstone of their culinary venture. The Burek serves as a fantastic gateway to Balkan cuisine, offering a taste of the region's authenticity and heritage.

Dipping into Tradition - Pairing Burek with Yogurt and Tzatziki. Listeners, ever wondered how to enjoy Burek to the fullest? Ariana shares that these delectable pastries are often savored with a thin yogurt sauce or a zesty tzatziki dip. Whether enjoyed as the star of the plate or as a tempting appetizer, Burek promises a delightful culinary adventure.

Building a Brand - From Holiday Markets to Nationwide Presence. In 2019, Ariana took the leap and founded Balkan Bites. Starting at holiday markets and street fairs, she quickly recognized the demand for her unique offerings. The initial success laid the foundation for their journey, leading them to new opportunities and growth.

The Road to Retail Success - Finding the Right Partners. The year 2021 marked a turning point for Balkan Bites. They found a reliable co-packer, a crucial step that allowed them to approach retailers with confidence. With their production streamlined, they began pitching their products to retailers and even secured a partnership with a distributor, further expanding their reach.

Spreading the Word - Community and Awareness. Ariana shares how Balkan Bites engages with its community and raises awareness. Through an affiliate program with publishers, they've found a way to connect with their audience while offering a 10% incentive. Despite being a fledgling brand with limited marketing resources, Ariana highlights the value of data tracking in their various outreach efforts.

Season 3, Episode 50:

Balkan Bites:

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Connect with Ariana

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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Hey Foodies, in this ground-breaking episode, we explore the first animal-free dairy milk brand, Bored Cow, a visionary plant-based milk brand that's redefining the dairy landscape. Hey Founders, join us as we explore the sales, marketing, and hiring strategies driving Tomorrow Farms Bored Cow brand and their quest to future-proof food for the generations to come.

The Creative Vision: Cows Pursuing Passions Bored Cow's creative process revolves around envisioning what cows might choose to do if they weren't producing milk for humans. This imaginative approach forms the foundation of their brand universe, where each flavor represents a different cow with its unique personality and passion.

Next-Generation Branding We delve into the significance of crafting a brand that resonates with the evolving consumer landscape. Bored Cow believes that traditional CPG companies can't communicate with tomorrow's consumers the way next-generation brands can. Their mission is to future-proof food by harnessing the most innovative food technology available.

Revolutionizing Plant-Based Milk Bored Cow introduces a game-changing concept - plant-based milk built around fermentation-derived milk protein. We take a quick scientific journey, where DNA sequences of cow's milk are fed to yeast and micro-flora, resulting in whey protein identical to that of cow's milk. A bold ingredient list comparison highlights the unnecessary components found in traditional cow's milk.

Scaling Success: The Rise of Bored Cow With a global footprint of 1,200 stores and exciting new SKU developments on the horizon, Bored Cow has become a true trailblazer in the animal-free dairy realm. Their vision to reinvent beloved foods using groundbreaking food technology is driving their expansion and impact.

Navigating Challenges and Solutions The challenge of communicating the concept of animal-free dairy milk to consumers is met head-on by Bored Cow. We explore how the power of storytelling influences people's perception of their innovative product. From category awareness through recipe communities to impactful collaborations, Bored Cow engages consumers at the top of the funnel.

The Collaborative Approach Affiliates, influencers, and brand ambassadors play a pivotal role in Bored Cow's journey. We uncover how these collaborations amplify their message and foster a community of advocates for animal-free dairy.

Join us for an inspiring conversation with Bored Cow, where we uncover the incredible innovation, creativity, and determination propelling their mission to revolutionize the dairy landscape and inspire a food-conscious future.

Season 3, Episode 50:

Tomorrow Farms:

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Connect with Ben

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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Welcome to another entertaining episode of Winning at Work, where we dive into the world of consumer brands and retail strategy. In today's episode, we explore the dynamic landscape of consumer brands, growth strategies, and the trends that are shaping the industry.

Redbud Brands Unveiled: Redbud Brands is a consumer investment platform dedicated to fueling the growth of disruptive consumer brands. The organization's foundational asset is a shared services platform of 30 best-in-class executives across all functional areas of a consumer business. This partnership with portfolio brands propels them quickly to the next stage of growth.

Accelerating Growth with Shared Services: The shared services platform provided by Redbud Brands amplifies the internal capabilities of portfolio brands, enabling them to swiftly reach the next level of growth.

Spotlight on Trendy Brands: Here are a few exciting and trendy brands that foodies should definitely explore. These brands are making waves with their innovative products and unique approaches.

Navigating Retail Success: The Chief Retail Officer works closely with brands to enhance their retail presence through broker groups and distributors, providing a powerful avenue for brands to enter and thrive in the retail market.

Broker vs. Direct Selling: Both broker and direct selling to grocery category buyers have merits, with brokers helping brands navigate complexities and regulations to streamline the process.

Winning Over Buyers: When approaching a buyer directly, it's crucial to articulate why your brand deserves that coveted shelf space. Highlighting your unique value proposition and consumer appeal is key.

From Shelf to Basket: Brands can leverage various tactics, such as passive sampling, brand ambassadors, and influencers, to encourage consumers to choose a product from the shelf and place it in their basket.

Maximizing In-Store Demos: While in-store demos have their merits, brands should consider exploring alternatives like passive sampling to enhance their return on investment.

The Power of Brand Ambassadors: Brand ambassadors and influencers provide a personal touch, offering genuine testimonials and endorsements that resonate with consumers.

Exciting Trends Ahead: Exciting trends in the consumer brands industry include regenerative farming, sustainability, innovative packaging, and the continued fusion of technology and consumer experiences

Season 3, Episode 49:

Redbud Brands:

• Website
• Linkedin

Connect with Brion

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Welcome to another awesome episode of Winning at Work where we explore the world of culinary innovation, entertainment, and education. In today's episode, we're diving into Truffle Shuffle, the extraordinary live-streaming experiential business that empowers you to "unleash your inner master chef". Join us as we embark on a culinary journey with Chef Jason McKinney, the CEO of Truffle Shuffle.

Vision and Innovation Our journey begins with Jack Clifford, a newspaperman with a unique vision for the Food Network. The question arises: Why do we watch food entertainment, only to be left yearning to replicate it ourselves? Chef Jason McKinney: That's where Truffle Shuffle comes in. We believe that the magic of food should be shared and experienced firsthand. We're taking entertainment to the next level by live-streaming culinary experiences, empowering you to become the master chef you've always wanted to be.

Livestreaming Revolution Livestreaming has become a powerful tool in the digital age. But why should people care about live streaming in 2023, especially when it comes to cooking? Chef Jason McKinney: Livestreaming offers a dynamic and engaging way to learn. It's not just about watching; it's about participating. At Truffle Shuffle, you can interact with the chef and fellow participants, creating a learning environment like no other.

Behind the Scenes How does Truffle Shuffle manage to create an immersive experience? What's the secret behind the livestream magic? Chef Jason McKinney: It's all about creating an engaging atmosphere. All the tools seamlessly plug into Zoom, allowing us to add music, sound effects, and captivating visuals. And yes, you heard it right – our livestream studios are inside shipping containers!

Community and Transformation Beyond the cooking, there seems to be a sense of community at Truffle Shuffle. How do you foster this connection between chefs and guests? Jack Clifford: The bond between chefs and guests is akin to what you see with Peloton. It's about shared experiences, accomplishments, and a common passion for culinary artistry.

From "Meal Kit" to "Experiential Company" Truffle Shuffle is evolving beyond being known as a "meal kit" company. Could you share more about this transformation? Chef Jason McKinney: We're transitioning into an "experiential company." It's about more than just ingredients; it's about creating unforgettable culinary memories and connections.

Try It! Incorporating Livestreaming into Your Business For our listeners who own service-based businesses, how can they leverage live streaming to engage and connect with their customers? Jack Clifford: It's simple – invite your customers to join you, share your upcoming plans, and ask for their insights. Spotlight your customers and build a strong community around your brand.

And there you have it – an insightful journey into the world of Truffle Shuffle, where entertainment, education, and community converge. We extend our heartfelt gratitude to Chef Jason McKinney and Jack Clifford for sharing their culinary vision with us. As you explore your own culinary passions, remember that the kitchen is not just a place for food; it's a canvas for creativity, connection, and transformation. Until next time, keep shuffling those truffles and unleashing your inner master chef!

Be sure to subscribe and leave us a review. Keep Winning at Work!

Season 3, Episode 48:

Truffle Shuffle:

• Website
• Linkedin
• Facebook
• Instagram
• Youtube

Connect with Jason

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Welcome to W@W for Foodies and Founders.

Today, Adam Kroener, CEO and Co-Founder of Carbliss, the revolutionary cocktail-in-a-can brand with its zero-carb, zero-sugar, and low-calorie beverages, joins us as we explore the power of focus, the art of successful expansion, and the impact of strategic decision-making on economic success.

In this episode, you will witness the extraordinary journey of Carbliss, a brand that proves the immense power of focus and strategic decision-making. Their commitment to providing a healthier cocktail option, supporting their partners' success, and leveraging valuable data has catapulted them to the top of the Ready-to-Drink cocktail market. As you embark on your own entrepreneurial endeavors, remember the lessons from Carbliss Drinks, and always keep the ball rolling, just like they did on their path to success.

Episode Highlights:

1. The Carbliss Journey: 0 Carbs, 0 Sugar, 100 Calories – Loaded with Flavor!

   • Discover how Carbliss Drinks started and how its unique focus on health-conscious consumers led to its widespread popularity.
   • Learn about the "go big or go home" strategy that entrepreneurs face and how Carbliss's targeted approach helped them stand out.

   • Defining Success by Economic Impact: A Profitable Partnership

   • Explore Carbliss's approach to defining success not just by sales numbers but by the economic impact they have on their partners.

   • Understand how this focus on partner success contributes to Carbliss's rapid growth and market presence.

   • Spotting Opportunities and Building Relationships: The Spotted Cow Example

   • Discover how Carbliss leveraged data and hyper-focus to expand into new markets, taking inspiration from the success of the Spotted Cow in Wisconsin.

   • Learn how strategic packaging choices have played a pivotal role in boosting Carbliss's sales and consumer appeal.

   • The Bartender's Advantage: Selling into Bars

   • Explore how Carbliss's founder, Adam, leveraged his bartending background to establish strong relationships with bars and create a thriving sales and sampling revenue stream.

   • Understand the consumers' preference for buying at bars vs. retail stores and how Carbliss maximizes their presence through point-of-sale strategies.

   • Bootstrapping and Beyond: Carbliss's Path to Success

   • Uncover the story of Carbliss's humble beginnings and how they managed to bootstrap their way to success with limited resources.

   • Learn about the pivotal role of Dale Carnegie's principles in fostering meaningful connections and driving Carbliss's growth.

Season 3, Episode 47:

Carbliss:

• Website
• Linkedin
• Facebook
• Instagram
• Pinterest

Connect with Adam

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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In this inspiring episode, we delve into the innovative world of food tech with USEFULL, a groundbreaking company that is revolutionizing the way college campuses approach takeout and waste management. By embracing the Circular Economy model, USEFULL's solution replaces single-use takeout containers, paving the way for colleges to achieve remarkable cost savings ranging from 20% to 50%.

Join us as we explore how this elevated experience not only contributes to the campuses' "zero waste" and sustainability targets but also instills a sense of pride among students and staff for being part of the positive change. Learn the fascinating founder story, understanding why the visionary entrepreneur chose to focus on college campuses for this impactful initiative.

During the episode, we uncover some surprising facts about single-use compostable options and how they might not be as environmentally friendly as they seem. The importance of educating Gen Z about sustainable practices and envisioning a greener future becomes evident as we explore the potential for market penetration driven by city ordinances that necessitate behavioral changes among businesses and consumers.

Discover the challenges faced in implementing such changes on campuses built for single-use and where dishwashing volume might be insufficient to support the transition. The episode concludes with a powerful Call To Action, encouraging listeners to reach out and push for the adoption of USEFULL's solution on their respective campuses.

Join us on this journey towards a sustainable future, guided by true leadership and the transformative power of Circular Economy principles. Together, we can create lasting change for the betterment of our environment and society.

Season 3, Episode 46:

USEFULL:

• Website
• Linkedin
• Facebook
• Instagram
• Twitter

Connect with Alison Rogers Cove

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Join us in this exciting podcast, where we explore the fascinating world of company culture and its impact on successful leadership. Discover how a strong culture creates clarity and magnetism within an organization, influencing product and service quality. We discuss the secrets behind conveying culture on the shelf and driving consumer awareness and trial. Uncover the Club Trend of "The Treasure Hunter" and learn how collaborations, co-demos, and programs can drive sales, create lifelong customers, and connect with their lifestyle. We delve into the concept of "Cravers" and how to foster genuine, authentic relationships with passionate fans to promote your brand. Additionally, we touch upon the futuristic possibilities of marketing with ChatGPT. Get ready to be inspired by the clarity of a value system and its impact on marketing success!

Listen to the original podcast with Michael Kiolbassa "Culture eats Strategy for Breakfast: - https://open.spotify.com/episode/1UiLKq38gG4KL9VywFGwrK

Season 3, Episode 45:

KIolbassa:

• Website
• Linkedin
• Facebook
• Instagram
• Twitter
• Pinterest
• TikTok

Connect with Michael Kiolbassa, President and CEO

Connect with Michael Johnson, Chief Revenue and Marketing Officer

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.

Satellite - dynamic sell-sheets “reimagined”

Make selling your product, with the right content, accurate, up to date with one link.

Common horror stories

A founder’s pitch is always preferred

A new way to deal with customized sell sheets, promotions, samples

How to stand out from the crowd in the eyes of the buyer

Season 3, Episode 44:

Satellite:

• Website
• Linkedin

Connect with Jordan

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.

Market price fluctuations

June and July into September are ideal for harvesting

Lobsters prefer colder water and are migrating North

22 Shacks (restaurants ) from 600-1,500 sq/ft

25,000- 40,000 lbs. of lobster processed a day in season

Benihana Supplier of the Year -2022

Whole Foods Supplier of the Year – 2018

Adam explains his old-school sales philosophy

You should be proud of your product and be proud to be in sales

“How come you haven’t bought anything from us. We talk all the time.”

Where to find a Shack near you

Season 3, Episode 43:

Luke's Lobster:

• Website
• Linkedin
• Facebook
• Twitter
• Instagram
• Youtube
• Pinterest

Connect with Adam

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.

Pac Pac Snacks

Based on a Japanese herb – Konjac – a starchy jam

Like a gummy snack

Vision for the brand

What channels can Pac Pac be found

Independent retailers

Boba Shops

Hotel lobbies

What is working to gain consumer awareness?

Advice – always be selling

Season 3, Episode 42:

Pac Pac Snacks:

• Website
• Linkedin
• Facebook
• Instagram
• Pinterest

Connect with Michael

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action.

StrawFish

Pacific Garbage Patch – 2X the size of Texas? Are you kidding me?

Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works.

500 million single-use straws are used a day – 100 billion a year – just straws!

Explains the process to convert marine waste into straws.

What is the attitude of buyers when selling StrawFish - there is so much greenwashing – they are skeptical – this is the biggest hurdle

Educating the marketplace is the second largest challenge – to help teams make the right choice

2023 has seen StrawFish aligning with more channel partners, brokers, and distributors

The Cruise industry is open to innovation

Royal Caribbean has partnered with StrawFish

What can consumers do?

Be an ambassador!

StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website

Call To Action!

Season 3, Episode 41:

Strawfish:

• Website
• Linkedin
• Facebook
• Instagram
• Blog

Connect with Aaron

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider. This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!

Now in 12 states – large regional player

100 partner organizations

REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!

More knives VS scissors

22 million meals a year – 22 million opportunities a year

SMART growth – it’s not about how fast you expand.

Growth is a noble goal. Not growth for growth’s sake.

Never use the word vendor!

The organization has to be aligned with “who are we” before you create a sales and marketing program

Sales must tell the story and be able to determine what is an aligned partner.

Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful

Her CFO and VP HR are in sales!

What value do you bring? Is it more than just food?

Operations does such a great job that it results in new leads and referrals.

Say NO to wrong business

Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.

How she hires and onboards people

Sales training

Know where to put your time

Where are the pools of the best leads?

How do you celebrate wins?

Season 3, Episode 40:

Thomas Cuisine:

• Website
• Linkedin
• Facebook
• Youtube
• Instagram
• Twitter

Connect with Alison

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.

Founder Story of Foodsocial.io

A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators.

How is this platform different for creators? Long-term benefits and better payouts.

For users, it’s free!

The community helps connect people that are remote.

Revenue model

Community Model – a huge pillar!

How do they attract brands and creators

Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated.

Livestreaming ideas

App on the way!

Season 3, Episode 39:

FoodSocial:

• Website
• Linkedin
• Facebook
• Youtube
• Instagram
• Twitter
• Pinterest

Connect with Bill Staley

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Food as Medicine is a long overdue trend in food service. We all know eating fresh, less processed food is common sense for feeling better. But it's challenging eating healthy. Imagine building a hospitality company based on these principles! David Lanci, the CEO of Nexdine joins me today to discuss this growing trend and why ”Value-Based Care” will shape the future of food.

Founder’s Story

Everyone is a foodie

Business Footprint

Each facility is basically an independent restaurant

The segment he is most excited about is senior living

The administrators are mission-driven and are like-minded people

Creating a Food as Medicine ”system” and the obstacles

Commercial Supply Chain

Processed foods

You need fresh foods - fresh foods make people healthy

Acquiring a Medical Nutrition Therapy company – Simplex Health

Insurance and Self Insured ”Value-Based Care”

Legislation is pending that will mandate positive changes in care

Everybody in our space is buying processed foods

Nexdine buys local where they can

A holistic approach to the dining experience – there are 19 dimensions!

Setting the blueprint and the goals – culture is the key!

Philosophy – it doesn’t always cost more to do the right thing

“If we can’t afford to do the right thing, then we are not charging enough money”

Lanci-isms – if you love them (the new employee) on the way in, you better love them on the way out.

Paying bonuses to 30-40 people who left the company?

Connecting with Nexdine

Season 3, Episode 39:

NEXDINE:

• Website
• Linkedin
• Facebook
• Instagram
• Twitter
• Youtube

Connect with David Lanci

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Hey coffee lovers and foodies. Discover what makes the Kona Coffee Belt unique and why Joanie Wynn and her husband moved to Hawaii, bought a coffee farm, and now sell directly to consumers the richest-tasting coffee in the world.

Kona Earth

Micro-roasted

100% Kona coffee

Founder’s Story

Arabica bean (Kona Tipica)

Harvesting – all hand-picked. Only ripe cherries are picked.

September – March, 5-7 rounds of picking

Challenges with CBB pests and CLR leaf rust

Production

Wet milled, then dried and raked over several days to dry, then dry milled, then green coffee is sold at wholesale, or roast it yourself.

Drying specifications 9-12% moisture content

Flavor Profiles

The Kona region

30 miles long, 2 miles wide

300 feet - 2,000+ elevation

Each farm finds what works in its location.

Challenges facing Kona Coffee Farmers

Labeling clarity laws

Season 3, Episode 38:

Kona Earth Coffee:

• Website
• Linkedin
• Facebook
• Instagram
• Yelp

Connect with Joanie Wynn

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!

What’s behind the name?

Brand VS Product – the Brand has a mission to inspire a certain outcome

How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world

What is wrong with the healthy snack category? Natural isn’t leading the snack category because the products aren’t tasty and people go back to carbs and sugar.

We made something healthy, packed full of energy with low carbs and low sugar that is delicious.

How did you get into 5,000 retail in less than two years?

Put the needs of others first, rather than approaching people with your agenda

Buyers want to drive their category

Retail ready day one

Early buyers that took a chance are benefitting

Staying on shelf is extremely complex

Know what value you bring to the retailer

You need to have unshakable confidence in your product

There are different paths to success

You have to understand if you are building a small business or a start-up.

You have to validate the positioning of your product

How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way

Question traditional thinking

Resilience is key! Believe in what you are doing.

Season 3, Episode 37:

Brave Good Kind:

• Website
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• Instagram
• Twitter
• Pinterest

Connect with Prabal Chaudhri

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers.

Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies.

The Founder Story behind Mission Mighty Me.

Taste developed around the infant palate.

Statistics

Solving the biggest challenges in DTC – no one is walking past your website

Knowing your target audience – ICP – MMM is the new mom community.

New moms research about 70% of products they buy

Where do they get their information? Who do they trust?

Balancing functional and nutritional marketing messages to not appear too medical

Expo West

Season 3, Episode 36:

Mission MightMe:

• Website
• Linkedin
• Facebook
• Instagram

Connect with JJ Jaxon

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Dr. Andrew Hemmen AKA "Doctor Andy" has created a revolutionary energy drink that produces dopamine. Tune in to discover how this is possible, where to sample it, and more from his founder's journey from Doctor to Beverage entrepreneur.

Beyond Energy

Mucuna, L-dopa, Amino Acids

3 SKUs Dark Berry, Mango, Blood Orange

Medicinal uses

In KC market

Aggressive marketing

Has a few big retailers lined up

Go to the website and check out this emerging energy brand

Season 3, Episode 35:

BeyondEnergy:

• Website
• Linkedin
• Facebook
• Instagram
• Youtube

Connect with Dr Andrew Hemmen

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Amir Sabetian, CEO of Squeeze In, brings his executive experience from California Pizza Kitchen, Steak and Shake, and ZPizza International to discuss his breakfast and lunch concept and how he plans to scale this through franchising.

Squeeze In Restaurant Brand

West Coast Breakfast and Lunch

Plans to expand to 100 locations

Brought in industry best practices

Cut down the menu

Time and motion studies in the front and back off the house

Benefiting from the big boys in restaurants

Knowing what’s working for other brands and what’s not

Sat/Sun does 55% for the week – so there is a need to turn tables faster

You have to make money – it’s a business!

Having a nice brand that breaks even isn’t going to attract investors.

The expansion plan

Using a sophisticated training model for every

Can you help people grow into a hospitality career?

Demonstrate care – don’t just say ‘we care’

Innovations – loyalty programs!

Season 3, Episode 34:

Squeeze In:

• Website
• Linkedin
• Facebook
• Instagram
• Twitter
• Youtube

Connect with Amir

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.

His Shark Tank experience

That Suit is money!

The Sacha Inchi Seed – functional benefits and the Impact on the Environment

Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water

Retail strategies, Packaging

Footprint – Sprouts nationally and Whole Foods regionally

Whole Food's story is the success story they want to replicate

You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20%

You can sell at full price and discounted (trial and repurchases)

Getting access to data – setting expectations and goals from the beginning

Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail

go to corporate to get “off shelf”

Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category

Field service teams VS ambassadors and can you manage them

Micro-influencers

Get them to do what they love – they will be more engaged naturally and you will retain them

Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience.

Top of the funnel – brand awareness in social media

Season 3, Episode 33:

Brass Roots:

• Website
• Linkedin
• Facebook
• Instagram
• TikTok
• Pinterest
• Youtube

Connect with Aaron

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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What is upcycling? Why you should support brands in this category? Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today.

33 million tons of vegetables never make it to the table and millions never make it off the farm

Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient

Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs

Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.

Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs

Upcycling misconceptions

Products should be cheaper

Upcycling is not recycling

Getting into Wholefoods story

Sampling at store

Loves the hungry teenager

Targeted ads and SEO

Amazon

Misfits

Imperfect

Hive

Use Dirty Hands broker

Build relationships with WF store managers

Season 3, Episode 32:

Matriark Foods:

• Website
• Linkedin
• Facebook
• Instagram
• Twitter

Connect with Anna

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep.

Seatopia DTC aquaculture

Highest-grade fish on the market

Mitigate pressure from

From 15 fish they create 1 million fish

Consumers are demanding better farming practices in aquaculture as they do in land-based farming

Do you care what your food eats? If so, you care about your seafood.

Certified mercury safe, no DDT or micro-plastics

Integrated multi-trophic environment

Does not run his own fish farm anymore

Attracting consumers

Strong lifetime value with core customers

Speak to audiences who car about their food

Social strategy

Lunar and earth cycles

Season 3, Episode 31

Seatopia:

• Website
• Facebook
• Instagram
• Youtube
• Pinterest
• Linkedin
• Linkpop

Connect with James

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.

Unusual founder story at Cupprimo

New approach to business after her sabbatical

Open other outlets using a branding model VS franchising

$1 million in cupcake products – made from scratch each day

The front of the house and back of the house operation

Redefining busy like 4,000 cupcakes a day busy

Good ideas cause out of problem solving

New sprinkles line going into retail

Production and packaging and supply chain is relatively simple, and the margins are high

In store merchandise including a kids book series

Its tough to innovate when you are so busy in the back of the house

Foodservice operators run short of strategy time

Season 3, Episode 30:

Cupprimo:

• Website
• Linkedin
• Facebook
• Instagram
• Tik Tok

Connect with Amy

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits! Stay tuned for a live stream with Nancy and a female beekeeper.

Women have been led to believe that only some spirits are for them

Whiskey is a broad category, bourbon is a specific type of whiskey

Bourbon is the American whiskey, the highest-regulated spirit

The new oak barrel provides the bourbon with the sweetness and color

Wheat, not Rye

Add in rain collected on the farm to bring the proof down to 80

Central Texas and Burleson Honey partnership

A healthy family competition with Nancy and Dan Garrison

Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat’

Marketing approach – starts with meeting the women in person and start the discussion

Women like to support women

Lady Bird Johnson Tribute

Community giving “good bourbon can change the world” public charity

Honeybees and the lack of women bee-keepers

https://www.instagram.com/queenbeegarrison/

Season 3, Episode 29

Garrison Brothers:

• Website
• LinkedIn
• Instagram
• Twitter
• Facebook
• Facebook

Connect with Nancy

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.

Cannabis regulation, so why work in this category?

High risk ~ high reward

The big moat around your product

RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery.

Beverage enhancer – innovation winner

You need a low-dose product, so you feel relaxed – titration to get up to the level

Solved the control issue with the dropped

You can infuse anything that is water-based

Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments

Wholesale, DTC, B2B2C model

Its all about engagement, you have to show up and be at events – started an events newsletter

Brokerage/distribution model – self-distribution – now a new business opportunity

Sample strategy - pop-ups with un-infused beverage

Investor environment

Seat-to-sale tracking – Metrc tracks everything – seed to sale

No data insights

Programmatic VS the high cost of labor for in-store sampling

Season 3, Episode 28

Good Feels:

• Website
• LinkedIn
• Instagram
• Facebook

Connect with Jason

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Julie Swift, Foodservice expert and founder of Foodservice Women’s Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy.

The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window

What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this.

How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can’t do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”.

Better to start in Foodservice or Retail?

Start in the boardroom with all the insights out in the open

The biggest competition is not “out there,” it’s on the board.

Example of how to go to market with sustainable seafood – target non-commercial.

There is no reverse for plant-based food.

Students in college give us a great window into the future.

Season 3, Episode 27

Foodservice Women’s Alliance:

• Website
• LinkedIn
• Get Involved!

Connect with Julie

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference!

Colorado Craft Beef

Origin Story

1913 Cattle Ranch

Foodie insights

DTC luxury brand

Cattle on Grass, old school feed yard, horseback, cattle nutrition

21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%.

4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor.

Fat Cap theory

450 lbs. finished meat per cow - roughly

½ of this burger

25-30 lbs. of ribeye

4 lbs. of flat iron

Business model

90% DTC

10% food service

Dan Hart – Restauranteur

The sales model of the food service/chef determines if CCB will be a good fit for the business

Partnering with KETO and Carnivore influencers and other brands – best marketing strategy

Frustrations with FedEx and shipping rates up 50%

How do they handle shipping into hot regions like Phoenix

They are naturally genuine and authentic ranchers and don’t have to work socials to be different

2023 plans – special announcement – TBD

600,00 cows a week are harvested in the USA

2,000,000 pigs a week

2 billion checks a year

Sirloin VS Ribeye

Season 3, Episode 26

Colorado Craft Beef:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.

Origin story of Mary’s Gone Crackers

Good for you category + loads of flavor

Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z

Numerator – tracks brick-and-mortar retail sales & online sales & who is buying

Marketing and Sales team makeup

Building more than a brand

Trends – good for you and new international flavors are sweets

Launching new flavors – taste testing, surveys

Rapid Fire

Season 3, Episode 26

Mary's Gone Crackers:

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Connect with Carla King

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

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Nothing tastes better than homemade from scratch! Building a business model around this concept has a unique set of challenges. Ronnie Givargis joins me to talk about his business and his future plans in Southern California.

Scaling a “from scratch” restaurant concept

Expanding based on a community need

The biggest issue is employees and the labor force – getting and keeping them – motivation has shifted

Investing in a central location to help with some of the scratch processes

How to stay connected with the customer in the marketplace

Customers and staff are becoming friends

Vision: open up other scratch concepts all under one hub

Advice – be very well capitalized if you plan to expand to multiple locations

Develop your own managers

Expanding the concept into other scratch-made concepts like coffee and Mexican food

Season 3, Episode 25

Scratch Bakery Cafe:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Do you feel a little guilty bringing home dinner in a mound of single-use plastic bound for the landfill? Ashleigh Ferran had a moment of inspiration and wanted to help solve the single-use plastic problem. She just didn't know she was going to start an amazing chef-inspired food business! We are glad she did because this is the definition of a win-win-win business model. Ashleigh brings her high energy to the W@W podcast today to showcase how they are solving a big social and environmental problem while building a profitable model for expansion.

Center of the plate entre – ready to heat and service – the customer rounds out the meal.

Advanced freezing technologies

Reusable

Foodie

She noticed legislation attempting to change consumer behaviors for plastic and she had her “Founder Conviction Moment” for circular to replace single-use packaging.

The business model – partner with restaurants and chefs to deliver ready-made entrees to the dinner table and offer a high-margin extension to the restaurant in a circular, reusable packaging.

Centralized kitchen and a partner who handles the health and safety and sanitizer.

The tipping point to scale: hub and spoke. Building customers, community, chefs, and restaurants per region with some overlap into the next hub. Tap into the hot spots of food and innovators.

In Good Company is the facilitator to help chefs expand their food and flavors across America and activate their own communities

Chefs on the platform activate their network and all the restaurants have an expanded opportunity.

Investing in the circular foundation now and is not waiting until the whole infrastructure is built

Season 3, Episode 24

In Good Company:

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• Facebook

Connect with Ashleigh

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

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Kevin McGee's crisis management background is the perfect skillset to lead the rebranding and expansion efforts of the nationally distributed craft beer brand, Anderson Valley Brewing Company. Kevin's home base in Boonville, CA might be the coolest place on earth to drink a beer, play frisbee golf and take in some music. AVBC also is leading the way in sustainability efforts.

35+ year old-school craft brewery

Started one of the first nano–breweries in America

Beer is a good business, recession-proof, and he and his father bought AVBC

Expert in crisis management

How they reorganized AVBC

The story behind the bear with deer antlers

Issues with the Brewery: consumer-facing marketing was failing

Legacy brands had grown rapidly with little marketing effort without talking to the consumer

Instead of A-B testing – they physically show up in the market and understand what resonates

Has a national sales team and outsources communications, social media, and outreach

80% of sales effort should be to your distributor

Craft beer didn’t benefit from pantry loading

Trends in beer – return to beer-flavored beer & hire ABV per dollar & nonalcoholic

30-acre brewery in Anderson Valley, CA – an 18-hole disc golf course, stream, music events, outdoor stage

The solar-powered array covers 50% of needs and they are expanding to 110%.

Self-contained water cycle – 10 wells on the property

Sustainability won’t sell a product for you – comes in handy if you are high-quality or a tiebreaker

Brain fart that I didn't edit out – LOL

Other sustainability initiatives and cost savings - how do eliminate waste and expand margins

A special collaboration with Surf Rider Foundation – Coastal Ale and donating 5% of gross margin

25thBoonville Beer Festival April 29th

Season 3, Episode 23

Anderson Valley Brewing:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Former NFL player and chef is currently closing a round of investment for his newest venture, ToMarket, a POS (point of sale) ordering platform that solves three problems: 1. Chefs don't have time to find farmers, 2. Farmers don't know how to find chefs, and 3. Distributors want a value ad for their customers. Join David Moosman, CEO and Founder of ToMarket as he discusses how this POS system, the old legacy restaurant marketplace, and his insights into dealing with investors. Today we are diving into a food tech! Let's go.

Origin Story – Grid Iron Chef at U of M

Playing for Pizza by John Grisham

Farmers don’t know how to find chefs and chefs don’t have time to find farmers.

POS system – integrates directly into an ordering platform for chefs

Digitize their clipboard

They sell to distributors and get introduced to the buyers on the platform

The greatest barrier to scaling is the “status quo” mindset

Consumer restaurant spending is outpacing grocery store spending

Get to a dollar as soon as possible

Venture capital opinions

Hot-hand fallacy

Season 3, Episode 22

ToMarket:

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Connect with David Moosman

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Creating a profitable and scalable casual dining establishment or quick-serve restaurant (QSR) isn't for the faint of heart. The food entrepreneur needs a delicious menu, an attractive concept, passionate front-of-the-house people, and a skilled back-of-the-house operation. Consumers want to save water, reduce plastic use and be good stewards of resources, and they expect their favorite restaurants and brands to do the same. Diana Geseking joins me from Restaurant Technologies to share how RT is partnering with our favorite restaurants to help them recycle spent oil, reduce CO2, and lessen the landfill burden. In this episode, you will learn how to start a sustainability program.

RTI – their place in the restaurant infrastructure

Turning spent oil into bio-diesel

Tracking the data to help customers see sustainability results

2022 numbers - 289.4 million pounds of waste oil recycled, 16 million total jugs saved, 7.4 million cubic feet of landfill space saved, 66.6 estimated GHG C02 emission reduction, and 24.6 million pounds of trash saved

Trends in Foodservice and QSRs

Plastic reduction is a stepping stone to greater opportunities

Advice for restauranteurs to advance into more sustainable practices

Role of the distributor

Standing up for what is right

What Gen Z wants

Educational Scholarships for employees to go to secondary school

Season 3, Episode 21

Restaurant Technologies:

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Connect with Diana Geseking

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Draft anything, anywhere? Don’t pinch yourself. You’re not dreaming! Whether you like beer, bubbly, hard seltzers, cocktails, soda, get ready for the Cooler Keg. ER nurse, founder/CEO and former chemist, Anthony Bernas built a system that lets you take the bar with you. Just rinse, clean, empty, REPEAT. The perfect solution to take to concerts, tailgates, camping, or just hanging out at home, you’ll wish you found the Cooler Keg sooner.

The wait is OVER! Anthony joins us as we tap into the makings of turning his passion into reality.

Cooler Keg - portable, stainless steel draft system holding up to 36 beers or 72 cocktails

What are people saying about this invention?

Who is the ideal customer?

Opportunities for growth

2023 plans

Initial production run

Cost to purchase

Season 3, Episode 20

Cooler Keg:

• Preorder Now!
• Website
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• Facebook
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• Youtube
• TikTok

Connect with Anthony Bernas

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Have you ever skipped lunch because the line for the Chipotle was out the door during lunch rush? or maybe you've found yourself at 9pm looking up "food open near me," to see the only place open is the gas station 15 minutes away? Andy Lin, CEO of Yo-Kai Express, found himself in that situation when he was up late studying and craving comfort food - noodle soup. That longing for a warm bowl of soup snowballed into the creation of Yo-Kai Express: the unattended solution. Now the autonomous restaurant offers 30+ gourmet meals that are ready in 90 seconds or less, 24/7, expanding to hundreds of locations across multiple countries. You won't want to miss this episode with CEO Andy Lin because Yo-Kai can pop up anywhere at anytime.~

Origin Story - Noodle soup is comfort food

Don’t think of these as a vending machine– think food platform or ghost kitchen

Good food fast

2022 – Japan and Taiwan

2023 – Europe, Singapore, and Korea to name a few

Challenges with autonomous

Focus on frozen using rapid heating technology

Introducing a Boba Tea concept

Target consumer is wide ranging

Whenever someone is in a hurry

Consumers are quickly adopting

Business model – work with existing business operators

Japan doesn’t not need consumer education; American consumers need education

100 Autonomous Restaurants in America

300-500 planned expansion globally

Partner with big food brands under the ghost kitchen model (shout out Jinya)

Social media is a must – and different based on the region

Season 3, Episode 20

Yo-kai Express:

• Website
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• Facebook
• LinkedIn

Connect with Andy Lin

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised! Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird.

Origin story

Health and environmental benefits

The biggest consumer challenge

Building the value chain

Vertical integration

Using every part of the bird

It's red meat, not beef

What differentiates ostrich that makes it an interesting addition to your protein mix

The business model

Certification proliferation

The birds never leave the farm

Problems with DTC marketing

Chefs love ostrich meat

Foodservice strategy

Jerky?

Growth plans

Preferred climate

The matrix

Season 3, Episode 19

• American Ostrich Farms

  • Website
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  • Youtube
  • Connect with Alex McCoy
  • Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Nature teaches us about sustainability, insulation, and freshness. You just have to know where to look. Alan Cohen, CEO of KoKomio found his inspiration in the Mexican coconut and is building a deliciously natural beverage brand, a multi-use co-packing facility, and Ko Ko Chill - a cold-pack insulation technique inspired by nature's design. Matt Kovacs, the CEO of Blaze PR joins me today as we discover a new brand that is making its way into America.

Kokomio – mission and purpose

Vertically integrated

Circular economy model - Take care of people, profits, and the environment

90% of US coconut beverages come from Asian coconuts – imagine the carbon footprint!

Cold press in Mexico retail very successful - helped launch into more markets

The coconut broker model didn’t work – inconsistent quality

KoKomio trained the coconut harvesters and gave them better wages and benefits to improve the quality of coconuts harvested and the communities.

Using the entire coconut to reduce the cost of shipping and improve insulation

Called “Co-Co Chill”. You can use the insulation in your garden!

Sales and marketing strategy

Consumers can scan the QR code and look at the whole supply chain and see a more sustainable product

US expansion plan – learning how the consumer works

What are the storylines you are getting from the consumer?

People who were hesitant to try because they didn’t like coconut, loved it because it is different – fresh, just like it was from the tree

“Beach in the bottle”

Expo West was a success

Foodies: How it’s made, coconut maturity level dictates taste. Each one contains MCT, electrolytes, and plant protein, and additional flavors are not added, they blend in actual fruit. 70% less natural sugar than Asian coconuts

3 categories of competitors – cheap brands, raw refrigerated, specialty

Trial and demo strategies, POS promotions, rebates, events, and VW bugs!

Season 3, Episode 18

• Kokomio

  • Website
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  • Connect with Alan Cohen
  • Connect with Matt Kovacs
  • Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Brewers invent new beers every year, but Can Algul, Co-Founder and CEO of Pubinno, says the craft beer industry hasn't seen any innovation since 1956. Can's vision for the oldest industry in the world is a Pubinno Smart Tap installed in every tap room to give the beer drinker the optimal pour while providing the owner better data for sales and marketing, sustainability, and a reduced carbon footprint.

Origin story

A little history lesson

What is Pubinno

What is a Smart Tap

What is smart clean

Obstacles

The business model

Where can I find a Pubinno

When are you coming to America

Season 3, Episode 17

Pubinno

Connect with Can Algul

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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Imagine creating a peanut butter spread without nuts. You would have an amazing business opportunity! The same can be said for making a chocolate bar without cocoa beans or coffee without coffee beans. Adam Maxwell, CEO of Voyage Foods, is disrupting all three categories simultaneously!

What business opportunities exist and what unique challenges await this pioneer of our favorite foods? Join Adam and me to and discover the hottest food-tech company and what lies ahead.

Show notes-

Didn't finish college

Origin Story

Raising capital

Building IP and technology

Marketplace: large-scale ingredient producers

Long sales cycle

Business fundamentals

Capital pragmatism

Capital allocation

Where they focus capital

Selling environments

"The Pitch"

Multi-billion dollar markets

Which category will grow the fastest

FDA regulations and hurdles

Coffee talk

RTD is hot right now

Adam's vision

Expo West

Season 3, Episode 16

Voyage Foods

Connect with Adam Maxwell

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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What's more American than a local coffee shop serving up its version of a cup o joe? 20 years ago Jared Smith and his brother Paul started Fives Lakes, bought a roaster, and began their business journey. Jared joins me as he shares the inside story of roasting the perfect coffee bean and their successful business plan to be a regional player.

Welcome to Five Lakes: Home of the Highly Caffeinated Angry Brew. Small batch Michigan coffee roasters with eight locations in MI and IN.

Origin Story

Purchasing a roaster

1st coffee shop in their town

The roasting process

Store-bought VS fresh roasted

Coffee bean blends, caffeination

Current business model

Key learning – opened 2 stores too far away and had to close them

8 regional stores – spoke and wheel model and a 9th scheduled this year

Some foodservice, universities, casinos no retail grocery at this point

Expanding into RTD coffee with Michigan States University

Scaling a coffee company

Be willing to work a lot and trust people

Be winning or learning

HR Strategy

GMs and assistants

Store Director

Communications

Trainer

Responding to trends

Don’t be attached to an idea or menu item

Iced and frozen drinks are trending

Systems that actually work

What does the future hold?

Season 3, Episode 15

Five Lakes Coffee

Connect with Jared Smith

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category. Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago. Today they are the category leader, and Andrews joins me today and reveals his #1 business philosophy that guides their decisions.

Origin story

Whitespace

Trends

Market size

Going against the norm

Canning line

Sales strategy

Marketing and Influencers?

Points of Distribution

Who is the target market - the buyer persona?

Where to find these cute little cans

Season 3, Episode 14

Post Meridiem Spirit Company

Connect with Andrew Rodbell

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners?

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.

Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Food entrepreneurs shoulder massive financial risks. Many seek out experts to work with for guidance and support. Former 5-star pastry chef, Cassity Jones, the COO of Frontier Kitchens, has a new mission: guide the new generation of food stars to get established in the business of food and launched into retail, foodservice or DTC.

Cassity joins me to discuss the newest food trends and pitfalls entrepreneurs must avoid if they are to beat the odds.

origin story

Frontier Kitchen - food business accelerator / university

rising stars - Rice Culture & Go Oats (As Seen on Shark Tank)

Pitfalls

Financial acumen, cost control, too rigid, lack of support, can't handle success

Trends

Season 3, Episode 13

Frontier Kitchen

Connect with Cassity Jones

Connect with Brenda Cromer

Connect with Tony

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Starting worlds away from the food industry as a bioengineer at UPenn, Mama Mancini’s CEO Adam Michaels joins me today and shares how he found his true passion and purpose in food.

We dissect consumer trends in the wake of recessionary pressures. As more people choose to eat at home over eating out and choose to buy private labels over branded ones, Mama Mancini's decision to be a one-stop shop in the deli is the right one.

Crack open a beer and enjoy this episode with Adam.

• origin story
• first principles
• Italian heritage brand
• “Grandma quality” - fresh, clean, eating
• One-stop shop deli solution
• Consumer insights
• Trends: Recessionary pressures
• Branded vs. Private label
• Culture

Mama Mancini’s winning categories in the QVC customer choice awards 2022:
🏆 Most Recommended Brand
🏆 Best Meatball
🏆 Best Sauce
🏆 Best Plant-Based Item

Season 3, Episode 12

Mama Mancini’s

Connect with Adam Michaels

Connect with Tony

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Wine Spies CEO, Addison “Agent Cru” Rex shares the unique twist to the flash sale model. Now the oldest wine flash sale retailer, they navigated through an industry with super niche products, specific needs & thousands of SKUs, by building their own unique system.

As a discount retailer, how do you deliver on the promise of great quality and great taste? How do you reach, engage AND cater to all of the different tastes within the marketplace?

These spies do it 365 days a year... Grab a glass as we uncork the declassified matter.

• Flash Sale Model
• Two core competencies: tech company & e-commerce marketing company
• Profit margins as a discounter
• $400 billion industry
  • DTC over $20 billion
• 3 tier system
• E-commerce
• Brick-and-Mortar
• Merchandising ~2,000 SKUs
• Copyright
• Their subscription model vs the "Freemium" model
• Trends

Season 3 Episode 11

Become an Operative

Connect with Addison Rex

Connect with Tony Moore

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

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Alex Hult's NHL Hockey Career may have ended too soon, but his passion and desire to work hard didn't retire. On his honeymoon with Sarah, Mrs. Nevada 2011, he discovered an interesting phenomenon with a flight of cocktails. Small-batch food and drinks create more tasty, memorable experiences - as he explains on the podcast. Needing a runway of capital to get started, he turned to friends and family to help launch Flights Restaurants. After the concept took off, he expanded to multiple markets and now is launching a nationwide franchisee program. Please put your tray tables in their upright and locked position and prepare for take-off with Alex Hult as he joins me today on the Winning at Work podcast.

Origin Story

Theme

Business Plan

Franchise Concept

Key Learnings

Trends

Season 3 Episode 10

Flights Restaurants https://flightsrestaurants.com/

Alex Hult is not on social media - you will discover why.....

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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From a cultural perspective, having a global, remote staff solving global supply chain issues brought local creativity into focus. As IB scaled, Eran identified gaps and saw an opportunity to align his business with suppliers, giving IB's clients the ability to scale, maintain quality and also improve margins.

Eran's mission is to close the gap between customers and the manufacturer, the person who's actually producing the goods, and improve that relationship.

Join me as I learn from Eran how food manufacturers scale their businesses through smart supply chain choices. Of course, it starts with choosing the right partner!

Origin Story

Dropped out of college

From culinary school to finance and back to food

Shout out to NUTS.com

How he runs a business - the philosophy (OKRs)

Bootstrapping

Regulatory issues

Trends!

Season 3 Episode 9

ingredient brothers https://www.ingredientbrothers.com/

Connect with Eran Mizrahi https://www.linkedin.com/in/eranmizrahi/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 8

Bear's Fruit https://www.bearsfruit.com/

Connect with Amy Driscoll https://www.linkedin.com/in/amyelizabethdriscoll/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

Amy Driscoll brings her emerging brand experience from Coca-Cola to the Winning at Work podcast as she shares how she and her co-founder are building a Master Brand within the gut health category. They started with Kombucha and expanded into the larger beverage set of sparking water. She joins me today from her brewery and tap room in Brooklyn, New York.

Origin Story

Brand Promise

Business Model

Distribution

The Brewery

Gut Health

Kombucha and Sparking Water set

Challenges

Key Learnings

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 7

August Uncommon Tea https://august.la/

Connect with Dr. Gina Zupsich "Dr. Z" https://www.linkedin.com/in/ginaz1/

Connect with Aaron Shinn https://www.linkedin.com/in/ashinn/

Connect with Jennifer Lee https://www.linkedin.com/in/jenniferj-lee/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

I invented a novel approach to attract people to your growing company. Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

"Meeting people where they are" is a sound growth strategy to expand into a large market. This is especially true when you sell a premium, nuanced beverage. Having built a successful premium tea brand catering to the foodies in the loose tea market, August Uncommon is now entering the larger tea market with a strategy they believe will build on its premium base. Join us today as Jennifer Lee makes her podcast debut on Winning at Work.

Origin Story ~ the Fantasy Team Room ~

The Loose Tea Brand for Foodies

Take the Tea Test

Distribution and the Business Model

Social Strategies in an age of Digital Saturation

The Plan to Enter the Larger Tea Market

Challenges

Key Learnings

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 6

Fat Head's Brewery https://www.fatheads.com/

Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/

Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Beer Competitions https://www.greatamericanbeerfestival.com/ & https://www.worldbeercup.org/

Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing.

Origin Story

Bill's background

About the brand

Winning awards

Be strong in local and regional

Financial costs in expansion

What type of restaurant do you want to be?

Trends in beer

Culture VS expansion

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 5

Trident Coffee https://www.eatvietnomnom.com/

Connect with Eric Johnson https://www.linkedin.com/in/eric-johnson-1a69a511a/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

After the military and an MBA, Eric returned to what he knew best - building things. He knew from his international deployments that coffee and tea united disparate backgrounds quickly. When considering launching a coffee brand, the San Diego craft beer scene was a model he wanted to follow. Tune in to discover how Trident is tapping into the crafting vibe with their cold brews.

Origin Story

Why Coffee

The Trident “unites the 7 seas” and is symbolic

The San Diego Craft beer scene and culture

Tie into the health and wellness community

Cold Brew methods

Nerdy water profiles

Coffee trends

7 different coffee profiles

Taprooms – the community builder!

More like a brewing company BS coffee

San Diego, Austin, Ashville, and Denver – huge craft hubs

Why own your own production?

Retail tap rooms

Distributors

DTC

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 4

Viet NOM NOM https://www.eatvietnomnom.com/

Connect with Alan Moy https://www.linkedin.com/in/alanmoy/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! So why hire using only a job description? Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)

A third-generation restaurateur, Alan Moy left corporate America to found Viet Nom Nom, a Vietnamese fast casual restaurant & multi-operation foodservice company.

Origin story

Building a $$ multi-million $$ enterprise in food

The business model

Existing "points of sale"

QSR model is based on volume

Margins and Scale

His philosophy is Finding Common Language

Adaptability needed in all new hires

Where to find this amazing food

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 3

Focus Brands https://www.focusbrands.com/

Connect with Kevin Moran https://www.linkedin.com/in/kevin-moran-1499129/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ and if you are hiring in 2023 - ATTRACT people to your brand by allowing them to "sample" your culture, mission, and purpose (DEMO)

Kevin Moran, Vice President of Strategy Development and Analysis, shares where brands are expanding internationally, why the international market is hot, and what strategies to take. I have added more information in the show notes.

“How to expand a brand internationally”

Are you selling or developing? What is your purpose?

Grow locally to build brand recognition. The key to successful brand marketing is tapping into existing loyal customers.

Understand the propensity of the country to take your product. In other words, know your market. Beef products are not going to succeed in India because the cow is a sacred animal.

Seek differentiators i.e., what will make your brand stand out among other similar brands in the market.

Determine where and how you are going to source products. Must also consider volumes and cost.

Tariffs

Importation taxes

Transportation of goods

Storage

Evaluate purchasing power based on COGs and competitive menu pricing

Menu flexibility – core vs. country. How much does the menu change based on local flavor preferences?

How big or small can your footprint be to allow for equipment and prep space?

Real-estate costs

Lease terms

Traffic patterns (accessibility or customer count required to break even or grow)

Understand the labor market and your current labor model.

Create mock P&Ls to determine if the model is feasible.

Consider franchising with an established international franchisor because they have already done this work and have the support in space to ensure a successful market launch.

Legal costs associated with compliance, trademarks, disclosures, etc. Each country has different rules.

Don’t let your emotions override the math. Your personal passion for a brand does not indicate its success. TEST, TEST, and TEST again. Collect the data necessary to make an informed decision.

Don’t think that you’ll “figure it out later.”

AWESOME video on differentiation - https://vimeo.com/644948109/6b3d99c76c

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 2

~ Drink Bomani ~

Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/

Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)

Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani

Bomani

Origin Story

Formulations

Selling strategies

Expansion strategies

Supply chain strategies

Community building

Pioneers

Rapid fire

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Season 3 Episode 1

~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~

Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/

Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)

Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL!

Boxed Water

Fast facts

The Plastic industry

Why lifestyle brands are important to people

Disruptor brand

Selling and partnership strategies

Alaska Airlines

Social impact

Rapid fire

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

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Anirudh "Ani" Mamtora is a classically trained pastry chef who studied and trained in France and traveled the world perfecting his love of sweet pastries. Ani represents every food entrepreneur that has a fantastic-tasting product and dreams of turning their baked treat into a brand. Ani has much to tell us about his journey. There are still many more summits to climb and as he scales, we will be there learning through him.

I give you Ani Mamtora, Pastry Chef Entrepreneur and founder of Ruani, maker of adaptogenic brownies.

Ruani

• Origin Story
• Why Ashwagandha
• Union Kitchen
• MOSH Pitch Slam Winner - 2022
• Key Learnings
• Biggest Challenges
• Crowdfunding & Bootstrapping
• Ideas around community building

Connect with Ani: https://www.linkedin.com/in/anirudh-mamtora-47a7444b/

https://www.linkedin.com/company/ruani-llc/

https://www.eatruani.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 158 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Sara Delaney suffered through a difficult personal trauma. How would she pick up the pieces of her life? Could she? Pulling herself up, she looked for healing and found her inspiration in the women of Rwanda who survived the horrific genocide in 1994. From her personal experiences and the life-saving gift she found in East Africa, she vowed to pay it forward and bless those that helped her. Discover a truly unique mission-based enterprise & functional beverage brand in this episode with Sara Delaney, CEO of Sarilla Sparkling.

Sarilla Sparkling

• Origin Story
• East Africa
• Tea and its effects
• Staying connected
• BevNet 2022 - WINNER
• Trends in functional beverages
• 0% alcohol VS Sparkling Water
• Challenges with making claims on packaging
• Authenticity
• MOAT

Connect with Sara: https://www.linkedin.com/in/sarastenderdelaney/

https://www.linkedin.com/company/sarilla-sparkling/

https://drinksarilla.co/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 157 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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With a reach of 180 restaurants across 22 states and 150 more planned, Steve's Schulze's mission to reinvent the food experience is flourishing. Consumers want delicious AND "Good for You." Steve's vision and strategic planning enabled Nekter to flourish, and he shares his wisdom and key learnings with us in this episode of Winning at Work.

Reinventing the Food Experience

• Origin story
• Small menus
• Functional trends
• QSR Trends
• Dynamic Pricing is not an option
• Culture Wins out
• Main Theme - Franchising Strategy

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-schulze-34820696/

https://www.nekterjuicebar.com/

https://www.nekterfranchising.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 156 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Whether you manage a single person or an organization of over 10,000, you each have the same responsibility! How do you connect a company's mission and vision to an employee's purpose in life? Folks the HR game has changed! Employees have the power now. They want an experience, not just a paycheck.

Today I bring you a great storyteller who has helped his organization stay on trend - Michael Fiato, SVP of Guest Experience at Eurest (part of Compass - the multi-billion foodservice giant).

Have you given your employees the greatest gift?

• Connecting on an emotional level
• Generational changes in the workforce
• Power has shifted
• A change is needed in interviewing techniques
  • lead with what you need
• George Zimmerman - brilliant marketing idea for his own people!
• The Voice of the Customer program
• Peak End Theory
• Assessments
• Servant Leadership

Connect with Mike: https://www.linkedin.com/in/michael-fiato-a2b05039/

https://www.linkedin.com/company/eurest/

https://www.compass-group.se/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 155 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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It's so simple it's brilliant! Ask 100 food or beverage entrepreneurs how or why they started their businesses. For some, they knew they had a great product and they expanded from the family kitchen outward. Some find whitespaces - niche areas that are underserved. Others start with a mission and are purpose-driven first. Andre and his co-founder started with a global mission and built a business model to solve that need. It enabled them to raise over $100 million and expand to 9 countries.

• Origin Story
• What is in a name?
• Animal Farming is inefficient
• Macro and Microtrends in plant-based
  • Billions of animals are slaughtered every year
• Why plant-based has struggled
• TiNDLE business model

Connect with Andre: https://www.linkedin.com/in/andre-menezes/

https://tindle.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 154 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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https://www.linkedin.com/in/andre-menezes/

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Happy Thanksgiving all!

Here are a few other famous Quotes from our Founding Fathers (from www.Wallbuilders.org)

1. About five weeks into the Constitutional Convention of 1787 when they were attempting to draft the U. S. Constitution, their efforts were a signal failure. As things were beginning to break up and delegates return home to their states, (Benjamin) Franklin challenged them and called them to prayer. He told them: In this situation of this Assembly, groping as it were in the dark to find political truth, and scarce able to distinguish it when presented to us, how has it happened, sir, that we have not hitherto once thought of humbly applying to the Father of Lights to illuminate our understanding? In the beginning of the contest with Great Britain, when we were sensible of danger, we had daily prayer in this room for the Divine protection. Our prayers, sir, were heard, and they were graciously answered. All of us who were engaged in the struggle must have observed frequent instances of a superintending Providence in our favor. . . . And have we now forgotten that powerful Friend? Or do we imagine we no longer need His assistance? I have lived, sir, a long time, and the longer I live, the more convincing proofs I see of this truth – that God governs in the affairs of men. And if a sparrow cannot fall to the ground without His notice, is it probable that an empire can rise without His aid? We have been assured, sir, in the Sacred Writings, that “except the Lord build the House, they labor in vain that build it.” I firmly believe this; and I also believe that without His concurring aid we shall succeed in this political building no better than the builders of Babel. . . . I therefore beg leave to move that henceforth prayers imploring the assistance of Heaven, and its blessings on our deliberations, be held in this Assembly every morning before we proceed to business
2. The experiment is made and has completely succeeded – it can no longer be called in question whether authority in magistrates [civil leaders] and obedience of citizens can be grounded on reason, morality, and the Christian religion.” [20] “The general principles on which the fathers achieved independence were. . . . the general principles of Christianity.” [21] President John Adams
3. “[The Bible] is the rock on which our Republic rests.” [22]President Andrew Jackson
4. “[The Bible] is the best gift God has given to men. All the good the Savior gave to the world was communicated through this book. But for it, we could not know right from wrong.”[25]President Abraham Lincoln
5. “No candid observer will deny that whatever of good there may be in our American civilization is the product of Christianity. Still less can he deny that the grand motives which are working for the elevation and purification of our society are strictly Christian. . . . A belief in Jesus Christ is the very fountainhead of everything that is desirable and praiseworthy in our civilization, and this civilization is the flower of time.” [26] “[T]he teachings of the Bible are so interwoven and entwined with our whole civic and social life that it would be literally – I do not mean figuratively, I mean literally – impossible for us to figure to ourselves what that life would be if these teachings were removed.” [27] President Teddy Roosevelt

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We're No Evil Foods, and we can hear your stomachs rumbling. We know you're hungry for our Plant Meat and that you've had a hard time getting your hands on them in local stores. We're tired of bumming you out, so we're taking matters into our own hands and bringing our meats back to the masses, via your front door! Help us relaunch our online Butcher Shop so we can ship our Plant Meat to hungry mouths coast-to-coast! With your help, we'll be able to redesign our website and reestablish the direct-to-your-doorstep access you've been asking for. The new website will be more user-friendly and allow you to sign up for monthly subscription boxes so you're never without Plant Meat again. Contribute: https://numarket.co/fund/no-evil

No Evil Foods stands for simple AF* ingredients that you can recognize and pronounce. Our range of killer Plant Meat is boldly seasoned, nutrient-dense, wildly versatile, and healthy enough to make a daily habit out of. Each of our 5 flavors is made from a blend of pantry staples that you'll be happy to see on the ingredient label. Whether you're team Pit Boss or team Cluck, we need you. Haven't tried our new Best Life Beef yet? Bet it will become a new favorite. You can mix & match to build a box of Plant Meat as flavorful and fun as you are. And the best part? You'll get 120% of your contribution back in credits to use towards your steady supply of No Evil.

Crowdfunding goal: $50,000

Sponsor/ Matcher: HigherRing

Match Ceiling: $1000

HigherRing supports small CPG & eCommerce companies with expert fractional and full-time onshore operations support, including customer service, supply chain & wholesale operations, financial operations, social media, and executive assistance. We are a proud B Corp and member of 1% for the Planet. No Evil Food has rocked the plant-based food world with its delicious product and its advocacy, and we are excited to support its campaign.

Support the sponsor for the generous matching! https://www.higherring.com/our-services

Contribute: https://numarket.co/fund/no-evil

Thank you for the support!

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2019 was known as the year of White Claw. And as beverage manufacturers scrambled to profit from the new spiked seltzer category, one group of beverage pioneers asked the more important question. What gave rise to this trend and what will the good for you revolution bring next? Chris Allen and Vicente Surraco believe Osena Spiked Coconut Water is the next evolution in "Good for You" alcohol. Chris and Vicente take us to the intersection of functional & alcoholic beverages today and share their key learnings.

• Origin Story
• The hotbed of tropical-flavored start-ups is located where?
• Trends in drinking
• Spiked Seltzer
• Why coconut water
• Market size
• Demographics
• Distributors
• Key learnings
  • Old School is the best school

Connect with Chris and Vicente on LinkedIn:

https://www.linkedin.com/in/christopher-d-allen/

https://www.linkedin.com/in/vicente-surraco-21334566/

Try Osena: https://drinkosena.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 151 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Manuka honey is a premium, functional honey from New Zealand, and not the ordinary honey in a plastic bear!  Did you know bees are nearly extinct in 8 US states? Crazy but true. Learn about the world's most unique honey and how it is sold and marketed as a "challenger" brand. 

Connect with Corey Blick on LinkedIn: https://www.linkedin.com/in/corey-blick-781a9b4/

Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/

https://www.comvita.com/

http://www.blazepr.com/

• Comvita Origin story - Beekeeping since 1974
• What is Manuka Honey?
• What are the benefits?
• Industry trends
• Lab Certified
• How does one market ultra-premium food?
• Line extensions?
• 3 tough questions
• The plight of the bees

Bee Resources:

Maine, Rhode Island, New Hampshire, Vermont, Idaho, North Dakota, Wyoming, and Oregon each have zero or close to zero American bumblebees left, according to a petition by the Center for Biological Diversity and Bombus Pollinators Association of Law Students. 

Over the last two decades, the American bumblebee population has decreased by 89% across the U.S. New York had a decline of 99% and they disappeared from the northern part of Illinois that has seen a 74% decrease in population since 2004, the petition said. Source: https://www.usatoday.com/story/news/nation/2021/10/14/american-bumble-bees-disappeared-8-states-face-extinction/8448637002/

There are 4,000 bee species in North America: https://www.usgs.gov/faqs/how-many-species-native-bees-are-united-states

Beekeepers across the United States lost 45.5% of their managed honey bee colonies from April 2020 to April 2021, according to preliminary results of the 15th annual nationwide survey conducted by the nonprofit Bee Informed Partnership, or BIP. These losses mark the second-highest loss rate the survey has recorded since it began in 2006 (6.1 percentage points higher than the average annual loss rate of 39.4%). The survey results highlight the continuing high rates of honey bee colony turnover. The high loss rate was driven by both elevated summer and winter losses this year, with no clear progression toward improvement for beekeepers and their colonies. Source: https://ocm.auburn.edu/newsroom/news_articles/2021/06/241121-honey-bee-annual-loss-survey-results.php

• https://pollinator.org/learning-center/bee-issues?gclid=CjwKCAiA9qKbBhAzEiwAS4yeDWCNdxzMM5I3vjGIB08aTe6f-Jug6JyhVwm_FOeQwZL1ESuNV2R_-BoCnT8QAvD_BwE
• https://www.greenpeace.org/usa/sustainable-agriculture/save-the-bees/
• https://www.earthday.org/fact-sheet-bees/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 150 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Jay-Z’s corporate catering platform, Hungry, acquired Nature Box, the tech-enabled healthy snack business in 2022. Why? What is the business rationale? What corporate trends is Hungry addressing? What can we learn from this? Hint – every CEO is pondering this question as people come back to the office!  Joining me today to answer these important questions is the brain behind the business, John Occhipinti, the CEO of Nature Box.  

Connect with John Occhipinti on LinkedIn: https://www.linkedin.com/in/occhipintijohn/

Nature Box: https://naturebox.com/

Hungry: https://tryhungry.com/

Listen to my podcast with Jeff Grass, CEO, Hungry: https://www.podpage.com/winning-at-work/disrupting-the-100-billion-corporate-catering-and-events-category-with-hungrys-jeff-grass-ceo-and-jon-ebner-nyc-market-leader-e120/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 149 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand true to their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.

Thank yo for sharing your journey with us all, Kun.

Connect with Kun Yang: https://www.linkedin.com/in/kyang2/

Pricklee: https://pricklee.com/

Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 148 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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The meal kit delivery industry is estimated to be worth $11.6 billion! Lockdowns accelerated adoption, but with those authoritarian policies in the rear-view mirror, customers are back to eating out more. Unphased by this trend, one brand continues to surge and has scaled from a single farmers market and a garage distribution center into every zip code in America - meet Sunbasket!

Mike Wargocki, SVP of Operations joins me to chat about how they scaled and the organized chaos that is meal-kit manufacturing. You will have a newfound appreciation for that little box when it shows up on your doorstep!

• Intro - we both love Boy Scouts and Philmont!
• Sunbasket origin story
• Challenges scaling a perishable food business
• Safety
• Automation
• Complexity - 1 million preps per week
• FDA/USDA regulations - retail exemption

Connect with Mike: https://www.linkedin.com/in/mikewargocki/

Sunbasket: https://sunbasket.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 147 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Continuing our theme of Costco brands, Jeremy Smith shares his unique perspective on why Costco is the King of Club. His brokerage is dedicated to helping brands get fitted and prepared to enter Costco. Stick around for the trends he expects in 2023, too.

Connect with Jeremy Smith: https://www.linkedin.com/in/jeremy-smith-8aa3281/

Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 146 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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I had a great time catching up with my foodservice buddy, Thaddeus Thorne, the new VP at My/Mochi. Foodservice has changed - it's tougher to get in! Listen in as Thaddeus explains the new reality of Foodservice distribution. We touch on sustainable packing and why it's damn tough for recycling solutions to take off. But there is hope with the rising generation of college students.

• Connect with Thaddeus on LI: https://www.linkedin.com/in/thaddeus-thorne/
• My/Mochi: https://www.mymochi.com/

Companies, brands, and shout-outs:

• Harvest Culinary Group - https://www.linkedin.com/company/harvesttableculinary/
• Chef Matthew Thompson - https://www.linkedin.com/in/chefmthompson/
• Sambazon - https://www.linkedin.com/company/sambazon/
• Impasta! Foods - https://www.linkedin.com/company/impasta-foods/
• Peter Mead - https://www.linkedin.com/in/peter-mead-1a73028/
• Donya Litowitz - https://www.linkedin.com/in/donyalitowitz/
• Kelly Slator - https://twitter.com/kellyslater
• Outerknown - https://www.linkedin.com/company/outerknown/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Join me on my mission to discover what makes these companies different, better, and special.

Episode 145 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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How does a beef lover and self-titled ‘meat head’ become the leader of a plant-based protein company? God has a sense of humor! Rody Hawkins, with his Ph.D. in Meat Science, worked for two of the world’s largest food manufacturers as a food scientist, head of R&D, and new product development where he learned firsthand, what new ideas will work, and which ones won't. Rody is personally responsible for creating and developing hundreds of new food products, including his biggest hit, Lunchables! which is now over a $ 1 billion category.

As the leader of Improved Nature, Rody and his team have an audacious goal to feed the world. Rody joins me today to share his stories of learning from his uber-successful career as a creator. You might be surprised to discover the KEY ingredient required to make a new food idea successful.

• Origin Story
• Commercialization concepts
• Rody’s Philosophy ~ without this ingredient, it will fail ~
• Lunchables story
• Marketing
• Sales
• Manufacturing
• Supply Chain
• Technical regulations

Connect with Rody Hawkins: https://www.linkedin.com/in/rody-hawkins-3895769/

Improved Nature: https://improvednature.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein. Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing.

In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning.

https://www.geniusgourmet.com/

http://www.blazepr.com/

• Origin story
• Starting on Amazon
• Incubation is a strategy
• Finding the white space
• Prove it to buyers
• You can't buy reviews
• Look for low barriers to entry or a void in the market
• Outsourcing model
• Innovate - never "me-too" products
• Plan for hiring when scaling
• Win on brand and flavor!
• A look inside the Club channel / Costco
• You better be ready
• The Instacart secret

Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/

Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand? Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

• Origin Story
• Building a brand in the freezer
• How do grocers look at their categories?
  • Trip driven
  • Hero
  • Basket builder
  • Inspirational
• How intentional is the purchase?
• What is the value of differentiation?
• What category is ice cream?
• Is Frutero an ice cream brand or a fruit brand?
• What is a brand promise?
• Commercial fruit production VS Frutero's
• Key learnings ~ incremental growth outside of ice cream
• How to attract new consumers
• New flavors coming soon - you heard it here first!

Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

Connect with Mike: https://www.linkedin.com/in/mikedweber/

Frutero Ice Cream: https://www.fruteroicecream.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors.

These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand.

Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.

• Origin Story
• Premium brand based on science
• Why C-store is the channel of choice
• Compare c-store innovation with Amazon DTC
• Impulse
• Hyper-local
• Reach
• Volume
• Partnerships
• Gaming Industry

Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/

Electrolit: https://electrolit.com/

Connect with Matt: https://www.linkedin.com/in/mattjkovacs/

Blaze PR: http://www.blazepr.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!

Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership.

• What's in a name?
• How does a distributor decide what products and brands to offer the marketplace?
• 30,000-foot view of the operation workflow
• Adding new brands and products ~ strategies ~
• Category Managers
• Consultants VS Salespeople
• How many SKU's for the same food?
• Trends in food
• Brand new Cash-Wa white-labeled product unveiled here for the first time!

Connect with Richard: https://www.linkedin.com/in/rbyers/

Cash-Wa: https://web.cashwa.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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In the uber-competitive QSR marketplace, restaurant owners face labor shortages, rising expenses, shrinking supply chains, and customers that expect the brand to "give back" to the community. Jeff Kiesel, the CEO of Restaurant Technologies, a QSR veteran, joins the Winning at Work podcast to discuss these trends and his mission to make safer, smarter sustainable kitchens.

Oil is the heart of any successful QSR operation, and now, thanks to RT's innovative partnerships and sustainability vision, it is reused as biodiesel for RTs fleet!

• The heart of QSR
• Oil management
• QSR trends
  • automation
  • break-even point
  • labor
  • commodities
  • waste
  • eliminating the toughest jobs
  • hedging strategies
• Broadline distribution
• The circular economy
• From oil to biodiesel
• Jack Welch's influence
• Work from home strategies

Connect with Jeff: https://www.linkedin.com/in/jeffkiesel/

Restaurant Technologies: https://www.rti-inc.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 139 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness. Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.

• Origin story
• Democratized giving
• Social mission
• Own the brand NOT the manufacturing
• Dissecting market data to expand product offerings - it's so simple it's genius!
• The infrastructure
• Strategic partnerships that work
• Why Daniel acquired Bushwick Kitchen
• Know what you are good at
• Premiumization
• Maco-category trends

Connect with Daniel: https://www.linkedin.com/in/danieldoll/

Connect with Matt: https://www.linkedin.com/in/mattjkovacs/

SoapBox Soap: https://www.soapboxsoaps.com/

Bushwick Kitchen: https://bushwickkitchen.com/

Blaze PR: - http://www.blazepr.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Innovation for innovation's sake? Science for science's sake? When it comes to food and beverages, we answer these questions with a resounding NO! Advancements must be made practical and accessible for everyone. Caroline Beckman is passionate about meeting the consumer where they are and loving them too much to leave them there.

• Origin story
• Proud college dropout
• She began her career early within consumer products with a focus on health and wellness
• What is gut health?
• What is the microbiome?
• Nouri is on a "proactive health" mission
• Published a scientific study
• Owns the formula and research
• Making Scientific innovations accessible to all
  • Prioritize spend
  • Know your COGS and have a great manufacturing partner
  • Know your market!
  • Enter a market with a better product
• Finding the right tension between growth and innovation - it can be a struggle

Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-beckman-66156645/

Nouri: https://dailynouri.com/

Watch for new products for first 1,000 days

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 137 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need.

• Origin story
• The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume.
• Stevia partnership
• Geo-targeting
• Influencer campaign
• Art Photography
• Online community with eye-opping recipes
• Mission - ending childhood hunger

Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/

Simply Delish: https://simplydelish.net/

Recipes: WOW! https://simplydelish.net/grid/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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40% of food is wasted resulting in a $7 billion dollar loss each year. Meanwhile, Consumer brands are leading the effort to make sustainability a requirement within the supply chain. Farmers are adopting better practices such as regenerative agriculture, and companies like FruitSmart are upcycling food that isn't suited for retail. Combined, these efforts create a more sustainable food supply chain. Get connected to your food and farmers with us today as Wayne gives us an introduction to the fascinating world of upcycling and farming.

• Upcycling
• Trends in functional, gut health, and energy
• What keeps farmers awake at night?
• Harvest cycle
• Weather
• Inputs
• Role consumer brands have in establishing sustainability
• Introduction to sustainability from the farmer's point of view (3 parts)
• Regenerative agriculture (4 parts - focus on 2)
• What is trending with consumers
• The future of fruit
• Wayne's vision

Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynelutomski/

FruitSmart, Inc: https://www.fruitsmart.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 135 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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"Franchising is king!" There is a misconception that huge conglomerates own all their stores but in reality, many have opted to franchise the business to small business entrepreneurs. In this episode, I explore with Brady Lee, the positives and negatives of franchising and how to get started.

• Misconceptions
• Liabilities
• What is the magic # of stores, the gold standard of expansion goals?
• Operational decisions
• Trade-offs
• Trending concepts
• A good franchise must have these three elements

Connect with Brady on LinkedIn: https://www.linkedin.com/in/brady-lee-8748a781/

United Franchise Group: https://unitedfranchisegroup.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 134 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Welcome to food entrepreneurship! You have a great-tasting family recipe, and all your friends love your home-cooked masterpiece! Expanding to the farmer's market is a great first step, but are you prepared to solve the complex problems of a commercial kitchen and beyond because you can't produce enough product? Jamie Valenti Jordan is the perfect food expert to show all you home chefs how to scale the pet project into a scalable, commercial product. Curious about how much investment you need to make, Jamie covers that, too. What new food trends are on the way, tune in a find out! ( PS - millions of dollars are being pumped into this R&D project).

• Origin story
• Differentiation is the key
• Trends in new product development
• Commercial kitchens
• The problem with scaling
• The industrial supply chain
• Regulations
• A bonus conversation about Cellular Agriculture.

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/fvmh97c/

Catapult: https://catapultserv.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 133 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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In America, recycling is a massive failure. The low-value plastic which permeates seemingly every purchase is either buried or shipped elsewhere, but you can be sure it is still with us.

No Evil Foods CEO, Sadrah Schadel shares just how difficult it is to remove plastic from the supply chain, and why they chose to become a plastic-negative company.

Connect with Sadrah on LinkedIn: https://www.linkedin.com/in/sadrahschadel/

No Evil Foods: https://www.noevilfoods.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 132 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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WARNING! ~ Red Pill Ahead~

The majority of our food supply is produced within an industrial ecosystem. Industrial animal agriculture produces nearly $108 billion lbs. of animal meat annually. Chicken meat contributes $50 billion lbs. - nearly half of all the meat produced. In order to achieve this volume, chicken brands use contract chicken farmers and meat processors to raise and harvest millions and millions of chickens per year. Within the industrial chicken ecosystem, there are human health issues, water and air pollution, and the living conditions for the chickens are disturbing on some farms.

Christie shares her origin story and how she blended her engineering background with her life's passion as an advocate into a single, laser-focused career to make plant-based chicken processing at scale to provide chicken processors a viable, alternative business opportunity.

• Origin story
• Brand mission
• Trends
• The trouble with chicken
• A light at the end of the tunnel
• Mercy for Animals ~ Transfarmation, the non-profit helping farmers leave chicken harvesting for hemp and mushroom farming. https://thetransfarmationproject.org/

Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/

Rebellyous Foods: https://rebellyous.com/

Seattle Food Tech ( the parent company ) - https://www.facebook.com/SeattleFoodTech/

• Origin Story
• Mission forward
• The extractive food system
• Regenerative farms
• It started with sugar
• Nutrient density VS quantity
• People, Plants, Profits

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 131 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Special first-time ordering discount code: Winningatwork15

Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in.

• If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
• Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
• Awareness strategies
  • Success indicators: industry benchmarks
• Consideration strategies
  • Value offerings, content, establish as an authority
• Trial strategies
  • panel data
• Loyalty and Advocacy
  • SWAG

Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/

Schweid & Sons: https://schweidandsons.com/

Special first-time ordering discount code: Winningatwork15

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together.

Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.

Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/

Buchi - https://www.drinkbuchi.com/

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

• Origin Story
• Mission forward
• The extractive food system
• Regenerative farms
• It started with sugar
• Nutrient density VS quantity
• People, Plants, Profits

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.

Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/

BIOHM Health - https://www.biohmhealth.com/

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/

BLAZE PR: http://www.blazepr.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Finding the whitespace in the market to carve out a niche is the first step to differentiating your brand. What attributes do consumers want in an F&B brand? Will the consumer adopt your differentiation? Is it valuable to them?

Do you think you can start something from scratch? Do you have a great concept? Could you enter the most competitive and cutthroat city in the world (I'm talking about you, NYC!)? Adamya answered yes to all three of those!

Connect with Adamya Sharma on LinkedIn: https://www.linkedin.com/in/adamyasharma/

NEOPOP: https://www.drinkneopop.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 127 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Consumers are disconnected from their food. Farmers might as well live on Mars. For most Americans, we have no idea what it takes to deliver fresh fruit and vegetables. We simply show up at the grocery store and expect the food to be fresh and taste good.

I am on a journey to change this! I have been looking for more Agriculture businesses to interview on the podcast and learn about the food system. Today Dirk Winkelmann, the President of Vanguard Direct, LLC joins me to discuss a summertime staple - the grape!

• Business model
• Roots not Seeds
• From planting to the first harvest - how long does it take to grow?
• Field trials
• The changes taking place in grocery

Connect with Dirk Winkelmann on LinkedIn:https://www.linkedin.com/in/dirk-winkelmann-a435b827/

Vanguard Direct: https://www.vanguardteam.com/en/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 126 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Phil Cox, the CEO of Legacy Food Storage, has a brilliant, straightforward approach to building a business through deal-making. He adheres to a few principles that guide him. Phil makes this process seem so simple. His competitive advantage is HIS infrastructure and key partnerships. Now he can add additional businesses to his portfolio. I challenge all my friends and entrepreneurs out there to rethink their partnership agreements!

Nathan Hyde, COO Honeyville, runs a multi-channel business comprising: Grain Milling, Tempsure, Private Label, Mixing and Blending, Formulation, and Distribution. As a 70+year-old business, Honeyville has the expertise and name recognition that Legacy Food Storage leverages for its sales and marketing campaign. Join us on a fascinating approach to business and learn never to make business deals like so many others do!

And remember, NEVER CLOSE THE KIMONO!

Connect with Phil Cox on LinkedIn: He is a GHOST on socials - https://www.linkedin.com/company/legacy-food-storage/about/

Legacy Food Storage: https://www.legacyfoodstorage.com/

Connect with Nathan Hyde on LinkedIn: https://www.linkedin.com/in/nathan-hyde-30b6ab9a/

Honeyville: https://honeyville.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 125 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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I tend to shy away from podcasts about culture and leadership as they drift into soft and fuzzy feelings and are light on facts and practicality. So for those reasons, I was hesitant to interview Michael Kiolbassa, President of Kiolbassa Smoked Meats, about this topic. I am not too proud to admit that I was dead wrong! What you are about to hear is one man's personal journey into vulnerability, humility, and fear of failure which in turn created a profound and transformational moment throughout his company that catapulted Kiolbassa into 4X growth. Get ready.

• Origin story
• Business model - club and retail
• He sensed he could be a better leader
• Value-based leadership - Charlie Luck - https://www.kenan-flagler.unc.edu/news/values-based-leadership-in-family-business/
• Ken Blanchard program - https://www.kenblanchard.com/
• Great game of business - Jack Stack https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339
• The scariest moment created the pivot point
• Daring Greatly - Brene Brown https://brenebrown.com/book/daring-greatly/
• Discovering WHY
• Employees decided to solve the problems for him!
• Links of love program - a tradition of giving https://kiolbassa.com/links-of-love/
• Top grading https://topgrading.com/resources/topgrading-ebook/
• "Culture Eats Strategy for Breakfast" is a Peter Druker quote https://strategiesforinfluence.com/peter-drucker-coaching-tips/

Connect with Michael Kiolbassa on LinkedIn: https://www.linkedin.com/in/michael-kiolbassa-666037a/

Kiolbassa: https://kiolbassa.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 124 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Eric Schmitt, VP of Rapids and Affiliates, joins me to discuss the news and trends affecting the Foodservice / QSR space for June. We cover the news so you don't have to!

Articles referenced here:

• https://www.qsrmagazine.com/news/nekter-juice-bar-enters-doordashs-ghost-kitchen
• https://fesmag.com/topics/the-latest-news/20297-smart-care-acquires-texas-service-agent
• https://fesmag.com/topics/the-latest-news/20279-tech24-acquires-eighth-service-agent

Robotics in restaurant operations

• https://www.fermag.com/articles/chick-fil-a-pilots-autonomous-delivery-robots-at-two-austin-locations/
• https://www.fermag.com/articles/wing-zone-specs-robotics-in-all-future-restaurant-builds/

Being prepared for your first or next restaurant

https://www.fermag.com/articles/5-ways-to-help-dealers-amid-market-challenges/

General restaurant sales trends and inflationary pressure on QSR concepts

https://www.fermag.com/articles/positive-sales-growth-streak-continues-for-restaurants-despite-traffic-losses/

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eschmitt1/

Rapids: https://rapidswholesale.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 123 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Lauren McNamara, the Vice President & Assistant General Manager SunOpta, walks us through the strategic process of expanding and scaling a food brand in today's chaotic environment.

• SunOpta - publicly traded on Nasdaq
• The business model includes ingredients, co-manufacturing, private label, retail, and foodservice
• Oat alternative dairy has advantages over Almond
• 5 growth strategies and ideas you MUST do when scaling a food manufacturing business
  • Expand on expertise
  • Partners
  • Time
  • Supply Chain constraints and forecasting
  • Talent
• Consumer trends and sentiments

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-mcnamara-3249424/

SunOpta: https://www.sunopta.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 122 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Paula Costa Bravo's career arc extends from General Mills, Hersey's, and Kellogg's. These best-in-class brands taught her how to build a sustainable brand through customer and operator insights. But her passion for people and culture lead her to Oregon Fruit Products where she combines all her talents to steer her company into new channels of growth. Join me and Kevin Scott, the CPG expert, as we discover Paula's strategies to expand Oregon Fruit Products into Foodservice and beyond.

Connect with Paula: https://www.linkedin.com/in/paulacostabravo/

Oregon Fruit: https://www.oregonfruit.com/

• Origin Story
• Leveraging experts
• Vision
• Foodservice / Industrial
• Influencing the team
• Overcoming team reluctance
• Priorities shifted during the pandemic

Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 121 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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A culinary expert is passionate about cooking! The last thing they want to worry about is logistics, accounting, SAAS IT platforms, and sales. This is the genius behind HUNGRY's marketplace model connecting chefs to corporate catering gigs and events.

Jeff Grass, the CEO and co-founder of HUNGRY, and Jon Ebner, the NYC market leader, unpack how HUNGRY is disrupting the $100 billion marketplace and working to solve one of the biggest problems in America - starvation.

• Origin story
• What exactly is HUNGRY and the HUNGRY Marketplace?
• Business in a box
• Chef Entrepreneurship
• Leveraging commercial kitchens for better economics
• The HUNGRY operating system
• Fundraising
• City growth and what's next for HUNGRY

Connect with Jeff Grass on LinkedIn: https://www.linkedin.com/in/jeffgrass/

Connect with Jon Ebner on LinkedIn: https://www.linkedin.com/in/jonebner/

HUNGRY: https://tryhungry.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 120 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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The question I hear so often is "How do I" build a brand, get into retail or food service, find a broker or co-packer? These are important questions for first-time F&B entrepreneurs.

Lisa Curtis, the CEO and Founder of Kuli Kuli is the perfect interview for anyone asking "how do I" grow my business or anyone who loves a great success story.

Kuli Kuli is a native snack for many cultures around the world - albeit by a different name. But this moringa superfood had not found its way into the mainstream American diet. Not until Lisa Curtis, a Peace Corps volunteer, was introduced to the transformative food during a low point in her life. She was subsisting on rice and feeling awful when a local nurse introduced her to a local snack.

• Origin story
• Kuli Kuli - the Moringa superfood
• Best advice Lisa was given before the birth of Kuli Kuli
• Testing grounds
  • Surveys
  • Conversion rates
  • Messaging
  • Why are people buying - this may surprise you
  • Putting people in the right mindset to buy
• Whole Foods
• Prioritization strategy
• Fundraising tips that work!
• Brand Ambassadors
• New products

Connect with Lisa Curtis: https://www.linkedin.com/in/lisamariecurtis/

Kuli Kuli: https://www.kulikulifoods.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 119 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Hear the inside story of why one of the world's largest agricultural exporters of wheat, corn, soybean, lentils, peas, and dry beans transitioned into DTC (direct to consumer) by opening a massive supply line for more than 5,000 farmers.

Join me and Jeff Van Pevenage, the CEO of Columbia Grain International, with special guest host, Kevin Scott - the CPG expert, to learn the retail strategy behind Balanced Bushel and why Jeff is investing in this platform for growth (HINT - it's all about his farming partners and employees).

• From commodity trader to CEO
• Importance of farming in a small town
• Growing a business around a processing plant
• Opening up supply lines and creating markets for farmers
• Consumer sentiments steer decisions on the farm ~ you can thank hummus
• Co-Op is a bad word, as I found out!
• CGI is 100% a relationship business
• How to educate the next generation
• Strategic decisions behind Balanced Bushel
  • New company logo
  • Packaging choices
  • Educating the consumer
  • Why Montana is the perfect geography to launch the brand first
  • Special shout out to https://christieand.co/ for branding and PR support
• Grocery expansion
  • Distributors
  • Co-packing
  • eCommerce
  • Amazon platform
• CEO's have a responsibility to provide growth for employees

Connect with Jeff Van Pevenage: https://www.linkedin.com/in/jeff-van-pevenage-00521a1ab/

Columbia Grain: https://www.columbiagrain.com/

Press release: https://www.columbiagrain.com/wp-content/uploads/2022/01/pr_01-22-1.pdf

Balanced Bushel: http://balanced-bushel.com/

Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 118 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Dr. Maha Tahiri has worked for the world's largest food brands: Mars, Coca-Cola, Danone, and General Mills.

As the Chief Health and Wellness Officer at General Mills, Maha managed a team of 40 international and multi-disciplinary nutrition and food scientists, dietitians, and public health experts to support business decisions.

Her passion is to help food brands, start-ups, and entrepreneurs transform the global food system by leveraging science, consumer knowledge, and technology to deliver innovations that will improve the healthfulness of the food supply and/or the environment.

• Why are alternative protein companies striving for a 1 for 1 replacement of meat?
• Is there a bigger opportunity to fill the center of the plate with more vegetables?
• Can AI be used to develop additional alternative proteins that consumers will love?
• What consumer problems are you solving?
• Maha has agreed to join us again on the podcast to dissect future food brands ~ this will be awesome!

Connect with Maha on LinkedIn: https://www.linkedin.com/in/mahatahiri/

Consultancy website: https://nutritionsustainability.com

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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So you want to launch a beverage brand but lack experience? Aimy Steadman, co-founder at BeatBox Beverages was in your shoes 10 years ago. Now she is on a mission to build a multi-billion $$ beverage brand big enough to change the world. Aimy Steadman, the COO, or as she playfully says on her LinkedIn profile, Founder and "Chief Get Sh*t Done Officer, shares her origin story and the remarkable rise of Beatbox into the top-selling beverage across multiple categories.

• Origin Story
• Business School
• Shark Tank’s Mark Cuban offers BeatBox the largest investment to date
• Who is Jeff Cuban?
• Wine Distribution VS Beer Distribution
• Marketing strategies in the 3-tier system
• Less is more?
• What problem is your brand solving for retailers?
• If you could start over, what would you do differently?
• Is there an exit strategy?

Connect with Aimy on LinkedIn: https://www.linkedin.com/in/aimysteadman/

Beatbox: https://beatboxbeverages.com/

IG: https://www.instagram.com/beatboxbeverages/

TikTok: https://www.tiktok.com/@beatboxbeverages

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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The volume of food waste and the compounded loss of resources for each and every fruit and vegetable that isn't "retail perfect" is staggering when you multiple the losses across the category. Fortunately, there is a new breed of entrepreneurs tackling food waste through upcycling, a commercial endeavor to reuse food that doesn't meet the rigorous retail standards, but by other measures is perfectly suitable for consumption.

Meet imPASTA! Foods Company and the senior leadership team with a vision and mission big enough to solve a portion of the food waste puzzle.

Donya Litowitz, CEO and co-founder, a Forbes #1000 honoree teamed up with Peter Mead, CSO to commercialize the benefits of Spaghetti Squash and upcycle the nearly 60% of waste in their harvest.

Discover the upcycling business model into FoodService, Club, Retail, and Meal-kits.

Connect with Donya Litowitz on LinkedIn: https://www.linkedin.com/in/donyalitowitz/

Connect with Peter Mead on LinkedIn: https://www.linkedin.com/in/peter-mead-1a73028/

imPASTA! https://alreadyspaghetti.com/

ReFed Refed.org

Upcycled food Association UFA - www.upcycledfood.org

International Fresh Produce Association – www.Freshproduce.com

Project HOOD - https://www.projecthood.org/

Food Bank of Rockies - https://www.foodbankrockies.org/

CanAM Fresh - www.canamfresh.com

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Join me on my mission to discover what makes these companies different, better and special.
• Episode 115 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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The May F&B report

• Speed Shamed into losing weight
• Papa Johns
• SweetGreen
• Chipotle
• Outback
• Consumer trends

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Chief Strategy Officer and food futurist, Liz Moskow, is an entrepreneur's dream connection. We all run into problems in business and need advice from a well-rounded expert. In this episode I want you to get familiar with her background and areas of expertise because I will invite her back to co-host a few episodes. She has opinions and isn't shy about telling them. I hope you all enjoy getting to know Liz...

Connect with Liz Moskow on LinkedIn: https://www.linkedin.com/in/elizabethmoskow/

Show Notes:

• Entrepreneurial background
• Restaurant owner
• Shart Tank guest
• Techstars
• AI and the food prediction business
• How to approach a restaurant group with a solution - salespeople - take note!
• Foodtech for restaurants
• Biggest mistakes being made right now
• The future of food

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Aaron Hinde, the co-founder and President of LIFEAID, explains how the 10-year overnight success came into being one of the top functional beverage brands. Functional drinks are claiming more retail shelf space and eCommerce has never been better for the category. But if you think your homemade brew is ready for primetime, STOP and listen to Aaron's authentic story of how his brand got a foothold in the market. His practical advice is a must listen to for beverage start-ups.

Connect with Aaron Hinde on LinkedIn: https://www.linkedin.com/in/aaronhinde/

LIFEAID: https://www.lifeaidbevco.com/

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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First ever Food and Beverage report - enjoy 5 news articles that you may have missed.

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
• Episode 109 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Thaddeus Thorne, VP Foodservice at My/Mochi, details how to build service strategy from the ground up. Thaddeus and I discuss trends in food, inflation, and why he made a strategic job change from Sambazon.  Join us for a light-hearted podcast and don't forget to subscribe if you are loving the content.

https://www.mymochi.com/ 

My/Mochi is a miraculous match of magnificent mochi dough with marvelously mouthwatering ice cream. But if you had to describe it with just one word, it’d be “Mmmmm.” These mind-blowing mouthfuls come from master mochi makers who methodically mix and meld the mushy mochi with milky, melty ice cream. The result? A majestic marriage of mesmerizing flavors that’ll make you say, “Mmmmore!”

Natural Products and Foodservice expert Thaddeus Thorne  on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
• Episode 108 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Matt Cotton is disrupting the old food brokerage model with Rooted Food Sales. His passion for natural and good-for-you foods inspired him to help food brands expand into the mysterious foodservice world. Let's take a deep dive into why your food brand needs to expand from retail into foodservice.

🌳 Rooted in a ⚡fierce, 💞genuine, and 💥powerful In-house approach to pioneering #betterforyou brands. Matt Cotton reveals his ✨#DifferentBetterSpecial✨ philosophy behind attracting new brands and maximizing exposure in helping brands make the leap from retail to foodservice.

🎯 Matt Cotton’s Strategy 🎯 VS. the Traditional Brokerage Model:

🏡 More than managing accounts → his team becomes an extension of their in-house sales team, helping them set strategy and drive business 🔝 to the top.

🔄 Making sure the product moves → Importance of Understanding the Needs of the brands that they are representing and the Complexities of foodservice in helping to bring brands and foodservice distributors together 🤝.

🏑 The Hockey Stick Model of Growth → Food Service is often an “afterthought”💬 from Retail… BUT it’s “sticky” and sustainable which makes continuous and steady growth a powerful strategy 📈.

Connect with Matt Cotton on LinkedIn: https://www.linkedin.com/in/matthewpcotton/

Rooted Food Sales: https://www.rootedfoodsales.com/

Show notes:

• What is a food broker?
• Pioneering a new approach to foodservice sales
• Outsourced sales methods
• Distributor challenges
• Why should a brand expand beyond retail into foodservice?
• What are consumers asking for?
• Foodservice sales projections VS retail
• The hockey stick

Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
• Episode 107 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

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Episode 108. Jim Ellis, The Chief Revenue Officer of MYCO Technology, is commercializing the metabolic engine of mushrooms, known as 🍄 mycelium 🍄, with naturally transformative ingredients to help solve the food industry’s biggest challenges. Listen in as we dive into the magical world of mushrooms.

Connect with Jim Ellis on LinkedIn: https://www.linkedin.com/in/sillemij/

MyCo Technology: https://www.mycoiq.com/

Trends:

• Plant-based foods are not in decline: food service providers are actually increasing their plant-based offerings by 2030 compass shifting to almost 40% of alternative proteins.
• Food Service Standpoint: Menu offerings grow by 35% by 2020
• Supporting these trends: backing out as an industry, getting away from over sensationalizing, over-relying on a small subset of data from one company, and extrapolating it to an entire industry.

Manna Tree Investors portfolio:

• On an expedition discovering new things through the power of mycelia; what makes us different, better, special is just that: they are on an expedition that nobody else is pursuing like they are, especially at this scale.
• For us, it's about how nature can work its wonders, to help them better meet consumer demands. Harnessing the power of mushrooms to enrich lives around the world, all through mycelia.

Mycelia: root system of mushrooms that spans the entire floor of the forest. fuels the entire fermentation process. makes up a communication network, supply chain network, transfers water, nitrogen, and other elements all throughout the forest. In addition, it breaks down toxins, indigestible material

Provide solutions across the spectrum, tackling the most pervasive challenges of the industry:

1. Salt and Sugar Epidemic: the overuse of cheap ingredients to make products taste better
   1. Discovered @SPECIAL solutions in nature that deliver the same, if not better, unique and great flavors, without loading products with salt and sugar.
   2. No need to sacrifice nutrition OR taste.
2. How do we feed a growing population? If our population grows from 8 to 10 million people, as it's projected to do so, we'll need 70% more food. That means we need sustainable solutions.
   1. “Fermentiq,” MyCo Technology’s mushroom fermented protein: a solution that enables advances in the plant-based space that consumers crave, while also enabling better nutrition. (facilitating digestion, the breakdown of toxins, and fueling your body)
   2. Right now in the US, undoubtedly the richest country in the world, Only 12% of people get the required daily nutrition.
3. Benefits of Fermentation → Alternative to Soy
   1. MyCo Technology provides complete proteins: a great alternative to soy, which is an allergen for many people.
   2. Mushroom extract: Functional and great-tasting - an important component of reducing bitterness, clarifying flavors, and driving people to repeat purchases.
   3. Has all the amino acids your body needs, just like beef or soy, but not an allergen.
4. Meaningful and Genuine Story: Stand for causes greater than simply just corporate profitability.
5. Consumers truly enjoy it, tell their friends, and this leads to more sales.

Market Strategy:

• Focus and Responsibility. Partnership.
• Incredible growth strategy and innovation team:
  • Focus on the most critical areas
  • Unique commercialized ingredients
  • Targeting areas where you want to make the best impact:
    • Leveraging protein and meat alternatives
    • Enabling different functionality and performance in dairy alternatives.
    • Helping seafood alternatives taste better.
• Sustainability:
• Balance improvements across supplementation, wellness, functionality, through consistent performance and continued development
  • 55 patents, 30+ pending patents.
• Impacts in both retail solutions & food service.

What’s next? MISSION STATEMENT:

• Alternatives →
• Promote Story and Cause:
  • Generation that chooses to buy from companies that support a cause that they believe in.
  • Dedicated to making a difference in not only plant-based space, but impacting the economy, food scarcity, and protecting our planet.
• Price parity and Inclusion: Upcharge for plant-based alternatives.
  • Prices are already decreasing, lowering retail and foodservice prices by 15-20% over 20 months for plant-based food, while meat prices are increasing.
  • Challenge of prices of raw materials impacting the supply chain.
• Technology Advancement and Big Business Involvement:
  • Large multinationals have a deeper knowledge of market demands, broader and more advanced distribution networks.
  • Help propel products and sales forward, further facilitating technological development, and helping to realize the economies of scale and reducing price gaps, increasing accessibility.
• Corporate Social Responsibility & Working with Big Business: Brandon CPG Partners → striving for realizing the next level of differentiation, unlocking what consumers want and what that requires, an ingredient that enables products to perform differently.
• Exploration: Brings Excitement, Fun, Passion, and Complexity into a newer stage company.

Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn; https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Jordan Bass had lost his "drinking buddy". His wife was expecting their first child and it was a little awkward for him to down a few double IPA's on the couch while his lovely bride was abstaining. Jordan searched through the non-alcoholic brands but couldn't find what he craved- a great-tasting and functional, non-alcoholic beer. Necessity being the mother of invention, as they say, he and his co-founder did something about it and made a beer with benefits! Using his background in eCommerce, HOP WTR was born. In this episode, we crack open his playbook and learn how he did it.

Connect with Jordan Bass on LinkedIn: https://www.linkedin.com/in/jordantbass/

HOP WTR: https://hopwtr.com/

Show Notes:

• The birth of a new idea
• Too good to pass up
• Entrepreneurial advice - you can't look around every corner
• Non-alcoholic trends
• Launching a business in during COVID
  • Remote working challenges
  • Ecommerce benefits
    • Market FIt
    • Iterations
    • Data comes in handy with retailers
    • One to One communication
    • Building a community

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Brent Drever and his co-founders at Manna Tree Partners invest in and actively partner with growth-stage companies. Brent takes us into the world of private equity decision-making and his deep desire to scale successful companies to a higher level of performance to maximize Manna Tree's mission. They believe the future of health, well-being, and longevity is attainable through innovation in food.

Connect with Brent Drever on LinkedIn: https://www.linkedin.com/in/brentdrever/

Manna Tree Partners: https://www.mannatreepartners.com/

Portfolio companies: https://www.mannatreepartners.com/investments

Need Fundraising help? https://www.mannatreepartners.com/investment-inquiry

To date, Manna Tree’s portfolio includes Evolve Biosystems, Gotham Greens, Health-Ade, Mycotechnology, Nutriati, The New Primal, Urban Remedy, Verde Farms, Vital Farms, Cheetah & Good Culture.

Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

Show Notes:

• Consumers want health and wellness products
• About Manna Tree and their mission to improve health and well-being
• Manna Tree assesses ~300 companies annually in need of fundraising and selects 2-3
• Transparency
• Sustainability
• Challenging the behavior of consumer buying habits
• How to scale a successful business?
  • "You can't get there with how you got here"
  • Stop saying yes to everything
  • Too many SKUs
  • The hidden cost
  • Coaching
  • Add talent - even though it is expensive!
• Coaching and elevating the leadership team
  • What prevents this transition?
    • Chief EVERYTHING Officer
    • Control
    • Fear
    • Mental attitudes
• How Manna Tree evaluates a prospective company
  • They assess ~300 companies annually in need of fundraising
• Talent discussion
  • Stop gravitating to C players
  • Invest in your best players
  • Looking back on General Electric and Jack Welch

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Niall Phelan, Founder of The Naked Collective, joins me and special guest host, Kevin Scott the beverage expert, to get naked and expose how hard it is to put fewer ingredients into a beverage. TNC is powered by plants, people, and purpose as they aim to be the most transparent drinks company in the world. Check out their two new brands MUDE, a healthy functional drink with active ingredients to benefit your mood and SO. BEER, a non-alcoholic beer with benefits that supports your immune health with natural vitamins and minerals. 

You don't want to miss this thoroughly entertaining episode with Niall (10 bonus points awarded if you knew his name was Gaelic).

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 105 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

Connect with Niall on LinkedIn: https://www.linkedin.com/in/niallphelan1976/

TNC: https://thenakedcollective.com/en-us/

Instagram: https://www.instagram.com/mudedrinks/

Show Notes:

• Less is really bloody hard
• Brewing has its advantages
• Fundraising do's and don't
• Taste is subjective so beware of feedback
• Be very clear on your core principles
• The trouble with ingredients
• Sampling programs
• Brand loyalty is a THING in beverages
• Drinks are rituals
• Beer companies play by a different set of rules - and you thought beer was just water, hops, barley, and yeast
• non-alcoholic is the fastest-growing segment
• You have nothing to hide in your birthday suit

Brands mentioned #poppi # olipop

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What happens when a local restaurant shuts down and with it, the famous local hot sauce? You start your own brand, of course! Drawing on his passion for cars and his automotive experience, John Stech and his co-founder Bernie Domingo the Chief Taste Officer are driving headlong into the niche world of hot sauce. Join us in the left lane as we speed ahead on uncharted roads.

Listen in as they discuss the $1.6 billion industry and what makes Left Lane Pepper different, better, and special.

John Stech on LinkedIn: https://www.linkedin.com/in/john-stech-drive-electric/

Bernie Domingo: https://www.linkedin.com/in/bernadette-domingo/

Left Lane Pepper Company: https://www.leftlanepeppercompany.com/

Instagram: https://www.instagram.com/leftlanepeppercompany/

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 104 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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So you want to start an alcoholic beverage brand? This episode is for you! John Behling is the President of JuJu Wine Labs and brings over 30 years of experience launching, developing, and running iconic brands. Mr. Mardi Gras Wine is a new brand with a long history. Tune in to hear the story and learn how to build your own brand.

• Who is Mr. Mardi Gras?
• Wine in a can category
• Be better, different, and special
• Picking a market to launch
• Distribution system
• Regulations
• Direct to Consumer as an option - is it the right one?
• How much working capital is required?
• What a brand needs to get funding
• How Red Bull went to market
• Who should you hire first?

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else!

Kevin Scott on LinkedIn:

https://www.linkedin.com/in/kevin-scott-14b14b7/

John Behling on LinkedIn:

https://www.linkedin.com/in/john-c-behling-b876181/

JuJu Wine Labs Inc.:

https://www.facebook.com/mrmardigraswines

https://mrmardigraswines.com/index.html

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 103 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Is it better to be first into a category or be second but best tasting? Backyard Soda has 'First Mover Status' and with a clean label and delicious ingredients, they can lay claim to both! The Farm Bill Act of 2018 removed hemp and hemp seeds from the DEA's schedule of controlled substances providing entrepreneurs another natural ingredient for their creative creations. Jonathan Schultz, CEO of Backyard Soda Co. is capitalizing on the novelty of CBD by offering an on-premises mixer and syrup for sophisticated craft cocktails. Can he parlay on-prem into greater retail distribution? That's the plan! Find out who his distribution partner is!

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! 

Jonathan Schultz on LinkedIn: https://www.linkedin.com/in/jmschultz74/

Backyard Soda Co: https://www.backyardsodas.com/

Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

• Mission and Purpose
• Market size
• Strategies for growth

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 102 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Beef (and pork) sales skyrocketed in 2021, and the demand for animal protein reached 3X of supply. How does the Chief Growth Officer of a revolutionary plant-based food company compete against these trends? How can alternative meats find a place in the meat counter? In this episode, you will discover the dynamics at play and the shocking statistics of the plant-based industry here in the US and Europe. When will alternative protein be more readily adopted? What is the future of plant-based foods? Tune in to find out.

• Planterra Foods ownership
• Investment strategy
• Sales channels
• The grocery store buyer's dilemma
• Uphill battle - for now
• The guilt-free OZO brand
• Understanding the demographics
• Trading up

Connect with Jorge Azevedo on LinkedIn: https://www.linkedin.com/in/jorgeazevedo1/

OZO: https://ozofoods.com/

Planterra Foods: https://planterrafoods.com/

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 101 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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So you want to launch a purpose-based brand OR pivot an existing brand into a purpose? Manos Spanos helps you overcome the myths and preconceived notions surrounding this space. Our second fascinating topic is fasting mimicking technology (in other words - fasting with food!) with L-Nutra's breakthrough products. 

• Performance with a purpose
• You don't have to save the world
• Every company should do this!
• Please keep your comments to yourself
• Creating the #1 SKU in Target in their category
• Share the spotlight
• New fasting technology
• 17 completed clinical trials and 14 ongoing - this is not BS claim https://l-nutra.com/fasting-mimicking-technology-trials/

Connect with Manos Spanos on LinkedIn: https://www.linkedin.com/in/manos-spanos/

Fasting Mimicking Technology: https://l-nutra.com/fasting-mimicking-technology/

Fast Bar: https://fastbar.com/

L-Nutra: https://l-nutra.com/

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 100 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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It's been said that location, location, location is the key to success but not in retail or restaurant. BUYK is betting on its technology to lead the revolution in the competitive ultrafast grocery delivery market. Discover the hottest trend in food tech in this episode with James Walker, the CEO of BUYK. James and his team at BUYK are poised to dominate the industry and give its customers real value by offering the highest quality goods in a way that is most convenient for their lifestyle.

• Where did the founders of BUYK develop this idea and prove its worth?
• The business model - vertical integration
• How fast is ultrafast delivery?
• Dark Stores - curated high-quality goods standing by to meet any need or craving
• How do they do it? Not all bikes are created equal. Discover the BUYK difference.
• NYC is first. Where will we find BUYK next?

Connect with James Walker on LinkedIn: https://www.linkedin.com/in/jwalkermobile/

BUYK: https://www.buyk.com/

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 99 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Recycling is a joke! 90% of plastics and glass etc. end up in a landfill or worse - the ocean. Only 10% is actually recycled!  Consumers are presented with no good solutions when it comes to reducing plastic waste while grocery shopping.

2 hip dadtrepreneurs have taken aim at the $130 billion condiment market with an "awesome" solution. Carl Starkey, co-founder of AWSM Sauce joins me to highlight the problems in traditional single-use plastic/glass consumer products, and he presents a unique, sustainable solution for a product category found in over 95% of all households.

Carl explains how he is building AWSM Sauce and points to a brighter future for consumers wanting to eliminate waste.

Connect with Carl Starkey: https://www.linkedin.com/in/carlstarkey/

AWSM Sauce: https://awsmsauce.co/

• Sustainability within reach
• The $130 billion condiment market
• Fundraising
• Product Demo and Taste Testing
• Direct to Consumer model
• A foodservice play?
• Disruption
• Tech Stars
• Mentors and support groups

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 98 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Connect with Samy Kobrosly: https://www.linkedin.com/in/snacklinsinyourmouth/

Eat the whole bag - https://snacklins.com/

Connect with Elena Rosenblum: https://www.linkedin.com/in/elena-rosenblum-bb996982/

Union Kitchen (DC market): https://www.unionkitchen.com/

What started as a bar bet to a Muslim-American to make vegan pork rinds turned into a passionate obsession to make the best tasting low-calorie snack. With the guidance of Union Kitchen, a food brand accelerator based in DC, Snacklins founder Samy Kobrosly landed on Shark Tank and never looked back. Samy and Elena from Union Kitchen joined me for a spirited talk about how to launch a food brand.

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business.

Episode 97 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Connect with Maggie Sadowsky: https://www.linkedin.com/in/maggiesadowsky/

https://8trackfoods.com/ #everybodylovesbeans #winningatwork

How 8 Track Foods built a company for the new market before the Pandemic. 8 Track Foods challenged the status quo and seized opportunities when the system cracked.

• Predicting Trends and Consumer Behaviors
• Developing a Product vs Building a Brand
• Redefining Outdated definition of Unique Selling Proposition
• Protecting your vision (funding, grocery buyers) – everyone is a food expert
• Failing with Purpose - Not everyone is going to love you
• Social Mission impact, food waste, food insecurity, plastic packaging

• everybodylovesbeans

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.

Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business.

Episode 96 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

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Greg Gorgone, Co-Founder & COO at Pineapple Academy: https://pineappleacademy.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/greggorgone/

A memorable, instagramable dining experience begins with great food and hospitality. Brands with a culinary culture can win the war for talent and retain those diamonds in the rough creating a better atmosphere and guest experience. Churn-and-burn foodservice providers stuck in a transactional and reactionary model struggle to retain talent and elevate frontline workers. Greg grew up in foodservice as a frontline worker and feels blessed to have been nurtured up the food chain. Pineapple Academy transforms brands into a culinary culture. 

• Endless opportunities in the F&B industry
• Investing in workers provides them a path upward
• Employee engagement starts at the first interview
• Onboarding strategies
• Training tools
• Apprenticeship programs paid for by the government
• Competency tools and trainers

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 95 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Craig James, CEO Barrie House Coffee & Tea: https://www.barriehousestore.com/

Connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-m-james-29b618/

Transforming a successful family business into a corporate powerhouse is a heavy lift and can destroy a companies legacy, culture, and bottom-line if not for experienced senior leadership. Under the guiding influence and SAGE leadership principles, Craig James teaches us how he transformed Barrie House.

• 500-year-old industry
• $80 billion market
• Experiential
• The wine industry 20 years ago compared to coffee today and the transformation ahead
• Restructuring strategies
• Leadership development and investments in people
• Coffee trends
• Folgers is (Fill in the blank)
• Clarity is a strategy

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 94 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Colin "Cim" Yoder Senior Vice President - Foodservice at Brookwood Farms BBQ: https://brookwoodfarms.com/

Connect with Cim on LinkedIn: https://www.linkedin.com/in/cimyoder/

Growing a food business 'back in the day' was easier - but don't misunderstand me. There is nothing easy in the world of food. It's always been hard work, but it was "easier" to get product samples into mouths. You have to have a great-tasting product - that goes without saying. But how do you scale today when it is harder to get in front of decision-makers. Cim explains with his Southern charm how he and his team built and scaled their food brand. Can this be replicated? You decide. 

• Brookwood Farms mission
• Smoking premium BBQ
• Crazy BBQ Sauce people
• Scaling the business
• GPO - is it right for you?
• Texans
• Airport Kiosk
• New Product Trails
• Branding
• Controlled Growth
• Hiring strategies

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 93 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Jennifer Lindsey, Vice President Global Marketing at Corbion: http://www.corbion.com/

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-lindsey-4526922/

You are marketing wrong! People don't buy science for science. Consumers buy benefits. Jennifer shows us how she bridges science and data nerds with sales and marketing initiatives. As a food scientist who transitioned into marketing, she turns the technical into the so-what. She understands emotional triggers engage consumers to act. Jennifer joins the Winning at Work podcast to share her best ideas for marketing in an age of science on steroids. 

• High-functioning ingredients
• Preserving what matters
• Trending in food
• Why beverages are more progressive than food brands
• Turning Science and Data into so-what?
• How consumers make decisions
• Data and Insights
• Innovation
• Talent and hiring

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 92 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Bret Getzel, Vice President - Foodservice Sales at Seaboard Foods, LLC https://seaboardfoods.com/

Connect with Bret on LinkedIn: https://www.linkedin.com/in/bret-getzel-62712b60/

Selling in a mature market implies fierce competition! Bret's approach is best described as adding value to your customers and prospects. He calls it reciprocity selling.  A lifelong learner and avid reader, Bret is the salesman's salesman. He sets the standard for his team to emulate.  Bret is not a sales leader in words only. Bret shares his ideas across a range of topics today:

• Selling and winning in a mature market
• Seaboard's industry
• Domestic VS International
• Trends
• Superpowers
• Talent and hiring

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 91 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Daniel Nicholson, President & CEO NadaMoo!  https://nadamoo.com/

Connect with Daniel on Linkedin: https://www.linkedin.com/in/daniel-nicholson-69564610/

Leading a Plant-Based organization has a unique set of challenges. Investors want in on the growth, shareholders want value, customers want the best tasting, good for you products and your employees want to work for a company that invests in them, provides a great experience, and is mission-based.  Adding another layer of complexity, Daniel and his team at NadaMoo! are innovating and pioneering a new genre of food. Join me for an entertaining discussion with the leader of NadaMoo!

• Pioneering
• Culture is a foundation for success
• Coconut crazy!
• Dairy industry
• Capital markets
• Leadership
• Capex decisions
• Superpower
• Talent and values

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 90 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Hyrum Egbert, VP Sales and Marketing FPL Food: https://www.linkedin.com/company/fpl-food-llc/

Connect with Hyrum on Linkedin: https://www.linkedin.com/in/hyrumegbert/

Restaurants are closing, businesses are cutting hours of operation, drive-through lines are getting longer. You don’t need captain obvious to tell you we have a staffing problem. No doubt as you read this you have an idea as to WHY there is a labor shortage. I tend to agree with Hyrum’s theory and if he is right, businesses need a completely different modis operandi to change this trend. So you’re a young executive and you just landed your first VP job. On day one you notice that your immediate staff is nearly twice your age and it's your job to lead them. Let's consult the “Book of Hyrum” to get them to buy into the changes. Hyrum shares his wisdom on these topics today and more:

• The FPL culture and mission
• Consumer trends in food
• How to address the labor shortage
• The real reason why businesses are struggling
• The Book of Hyrum
• Soft skills at the executive level
• Servant Leadership
• How to implement change and get buy-in with your workforce
• Hiring advice

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 89 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Aileen Rerhrhaye, SVP Marketing and Trading, Sucafina: https://sucafina.com/

Check out the highlights of some of the sustainability projects Sucafina implemented in the past and the programs for the 2030 sustainability strategy. It can be downloaded here https://group.sucafina.com/index.php?cID=481

Connect with Aileen on Linkedin: https://www.linkedin.com/in/aileen-r-2924489/

Coffee is s unlike any other commodity in the world. We have deep emotional ties to it.  Sucafina is driving value down the supply chain to the farmers creating equity and sustainability. Aileen joins me to discuss the opportunity and challenge of opening up the American market, and Sucafina’s business strategy to secure a place in America’s coffee culture. Aileen shares her best advice on competing and winning using a 100-year-old strategy gleaned from two key figures from the turn of the century.  

• Business lessons from the 1911 Race to the South Pole
• Roald Amundsen VS Robert Scott
• Hyperfocus VS Hedging multiple strategies
• Sucafina’s Origin Story and Mission
• Global supply chain issues
• Consumer trends
• Emotional connection to coffee unparalleled
• Just how difficult is it to manage up?
• Fanatical expertise as a hiring strategy
• Superpower

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 88 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Aylon Steinhart, CEO and Co-Founder Eclipse Foods: Instagram: https://www.instagram.com/eclipsefoods/ Website: https://www.eclipsefoods.com/

Connect with Aylon on Linkedin: https://www.linkedin.com/in/aylonsteinhart/

The dairy market will be eclipsed with plant-based food alternatives if Eclipse Foods' co-Founder, Aylon Steinhart, has his way. With a revolutionary, patent-pending process that unlocks the secret to dairy “creaminess, “ Aylon is pursuing his dream of transforming the food supply chain with a delicious and sustainable alternative. Discover the fascinating world of entrepreneurialism in the plant-based food industry as Aylon shares his best ideas about:

• Eclipse Foods
• The Dairy Market opportunity
• Growth rates
• Inefficiencies in dairy farming
• The trouble with mono-cropping
• The magic of milk
• Creating a platform to disrupt the dairy world
• How do you win people over to PBF?
• Entrepreneurial advice

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 87 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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Michael O’Donnell, President, and CPG SME, at Belmullet Food and Beverage Group https://www.facebook.com/belmulletfoodbevreragegroup/

Connect with Michael on LinkedIn: https://www.linkedin.com/in/mjtodonnell/

The brand is slumping even though ongoing investments are pumped into trade promotions. The internal “data experts” read the IRI reports each month but the promotional spend isn’t providing the sales lift as expected.  Did you know that on average a CPG brands waste nearly 70% on promotions? My guest today is “an inch wide and a mile deep” into trade promotions, scorecards, broker management, and category and sub-category analysis. Michael O’Donnell is the genius behind the success of many household brands that made it big!  He joins me today to share his 30+ years of wisdom about managing your brand, broker relationships, trade promotions, scorecards, and more.

• Trade budgets
• Waste
• Finding the right consumer
• Pricing structure
• SKU analysis
• IRI bulk reports and subcategories
• The data has to align with the story
• Scorecards for brokers
• Accountability
• Disruptors
• How to market to category manager
• Customer profiles
• Trends in food categories

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 86 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear

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Juan Galotti, Head of Sales and Marketing, Les vergers Boiron: https://www.my-vb.com/

Connect with Juan on LinkedIn: https://www.linkedin.com/in/juangalotti/

The squeeze on the fruit industry should be top of mind with every pastry chef. Juan’s deep understanding and passion for the nuances within the industry make him the ideal sales leader in the US as he opens up new distribution channels for frozen fruit purees. Every leader has a superpower they lean into. Juan highlights two that carry him to the finish line. You will find a new level of appreciation for fruit after this episode, and I encourage you to connect with Juan on LinkedIn.

• The Fruit of the Orchard
• Les vergers Boiron’s history and legacy in the fruit industry
• Impacts on fruit production
• The challenges forecasting yield
• Those little pests
• Citrus Greening
• Why fruit cannot be commoditized
• Transparency
• Superpowers

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 85 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind.

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Jason Villano, Global Head of Strategy, CPG, Tredence Inc.: https://www.tredence.com/

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonvillano/

How will AI disrupt the CPG industry? Former Coke executive, Jason Villano joins me to discuss how AI, when integrated and in harmony with customer data, will transform the decision matrix across the spectrum of decisions in the supply chain, pricing, OSA, and more. AI is everything you imagined it to be!  Tredence is ushering in a new generation of eCommerce and the digital operating model. From crawl, walk, run and fly – Jason explains how AI allows CPG customers to “follow the puck” and dominate their category.

• Jason’s back-story
• Taking ownership of your career
• Tredence
• Harmonizing data
• Trending
• How CPGs can leverage AI to dominate
• Crawl, walk, run and fly in the new digital operating model
• OSA is where it is at
• Accelerators to get there faster (40-50% time savings)
• Advice for hiring leaders – finding traits they bring to the table
• Looks for vulnerability and honesty – do you have the guts to talk about this?

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 84 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear

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Matt Kovacs, President, Blaze PR: http://www.blazepr.com/

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/

Lifestyle Brands that want a bigger bite out of the market partner with Matt and his team at Blaze PR. Blaze is no ordinary PR firm. Winners of every major award, Blaze understands how to help brands cut through the noise. Matt joins me to discuss Blaze PR and much more.

• Blaze PR
• How to interview a PR firm
• Beverage Media
• How to get the attention of an influencer
• What stories should be told?
• Superpowers

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 83 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Brion Cimino, Chief Revenue Officer at Outer Aisle: https://www.outeraislegourmet.com/

Connect with Brion on LinkedIn: https://www.linkedin.com/in/brioncimino/

Every great brand has "four pillars" that create a foundation to build on and scale. Brion gives his best advice on how to spot a winner in the CPG space. 

• Discover Outer Aisle
• Purpose and Mission
• What's next for Outer Aisle
• The Four Pillars of CPG success explained
• USP - unique selling proposition
• Duty to help others/mentorship
• Brokers and Distributors
• Talent

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 82 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Rehan Khanzada, Founder Let Us Nudge: https://letusnudge.com/

Connect with Rehan on LinkedIn: https://www.linkedin.com/in/rehan-khanzada-35878a6/

You arrive at a hot and trendy restaurant with a reservation for 8 PM, but the hostess can't seat your party. The restaurant is packed, and no one is leaving. Sound familiar? "Necessity is the father of invention." Rehan had a flash of inspiration while waiting 90 minutes to be seated and the result is fabulous. Welcome to Let Us Nudge. 

In this episode, Rehan Khanzada, shares his vision and passion for a new restaurant technology that is sure to turn heads and tables! 

You heard it here first!  "Seating Maximization Technology"

• The problem
• Entrepreneurialism
• Let Us Nudge
• The solution
• Landing a board member and influencer

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.

https://lnkd.in/e8WAt4d5

Episode 81 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

View Details

Tom Martin, VP Sales Borden Dairies: https://www.bordendairy.com/

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-martin-4a066541/

Milk from cows is a declining category. Sugar is the enemy today and with declining cereal sales, milk sales are slumping. Tom Martin's experience and success at Pepsico, driving revenue across several different categories makes him the perfect executive for this challenge. Tom joins me today to showcase how he builds sustainable revenue in declining categories.

• Mindset adjustment - there is a solution out there
• Need people to critique your ideas and strategy
• Create executional excellence
• Spend time on big ideas
• Deliver profitability VS keeping the team busy
• Innovation flywheel
  • Merchandising
  • Efficiency
  • Items
• High-velocity and low distribution
• Sample!
• Trends in milk
• Attitude, Energy, Presence

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 80 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Linda Pouliot, CEO and Founder Dishcraft Robotics: https://dishcraft.com/

Connect with Linda on LinkedIn: https://www.linkedin.com/in/robolinda/

Pioneering the reuse industry is a heavy lift. The disposable economy created a massive problem spanning land-fills to oceans. Dishcraft has a vision and Linda joins me to discuss the industry, her company, and the challenges that lie ahead.

• Launching an AI-powered Robotics company
• The biggest competition is disposable
• Why culture matters in a purpose-driven company
• How to intentionally interview for values
• Connecting life to work is the secret to retention rates
• Dishwashing 101
• The labor problem
• Density matters in a start-up
• The hub and spoke model
• Sustainability
• Europe VS America
• Reverse logistics is the challenge
• How to gauge if your team is self-governing
• Monthly satisfaction surveys
• Embrace the NO

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 79 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Matt Prindiville, CEO and Chief Solutioneer at Upstream: https://upstreamsolutions.org/

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-prindiville-6234a041/

Matt and his solutioneers are finding practical ways to shift from single-use to reuse. They are the pioneers in the Reuse Service Economy. 

In this episode, Matt Prindiville lays out the business case for reuse, but he doesn't stop there. Journey back in time and rediscover the root cause of the throw-away economy we live in today. There is light at the end of the tunnel! Matt takes us into the future 5-10 years from now. What an exciting journey this will be. 

• The war on plastic is a gateway
• Root cause analysis
• Looking back in history
• Stewardship
• Recycling limitations
• The business case
• New infrastructure is coming
• The Reuse Economy
• The City of Tomorrow
• Break-even point
• Regulations
• Local activism

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 78 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Joe Koran aka "Joey Da Fish" VP Sales Forever Oceans: https://www.foreveroceans.com/

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-koran-6852a59/

Forever Oceans is on a mission to create a sustainable protein to feed the world.  Joe Koran was born for this role. Come with me as I take a "deep dive" into the underwater world of aquafarming. 

In this episode, Joe Koran, aptly known as Joey Da Fish, the master story-teller, shares his wisdom on:

• Forever Oceans Mission
• Exploitations
• The difference between unsustainable aquafarming VERSUS Forever Oceans plan
• The rise in fish consumption
• The quest for improving FCR or feed conversion ratios
• Kahala
• How to cook fish
• Lifelong learning as a sales strategy
• Hiring strategies
• How to get fired!
• Joe's personal success story about his life-a must listen!

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 77 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Jody Boyman, Co-Founder, and Chief Purpose Officer, Hungry Planet. https://www.hungryplanetfoods.com/

Connect with Jody on LinkedIn: https://www.linkedin.com/in/jodyboyman/

Jody Boyman and her brother Todd are among the original founding members of the Plant-Based Food Association which now boasts over 250 member companies.  Discover the driving force behind this mission-based company to feed the world sustainably.

In this week's episode, Jody and I discuss the three pillars behind Hungry Planet and why the commercial foodservice supply chain is ripe for disruption.

• Flexitarians
• Culinary R&D
• 3 Pillars
• Staggering food trends and statistics
• Meat subsidies
• The food supply chain
• Jody's superpower

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 76 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Lorne Zweig, VP Sales Sleeman Breweries https://www.sleemanbreweries.ca/

Connect with Lorne on LinkedIn: https://www.linkedin.com/in/lorne-zweig-50ab446/

Can you get enough beer? That's a rhetorical question folks! I had North into Canada to discover the North American Bad-Boys of Beer, Sleeman Breweries.

Selling and distribution strategies are different in Canada compared to the US. 

Lorne is an expert sales leader and he shares his best advice on all things beer, leadership, seltzers, setting expectations with a new team, servant leadership, and more.

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 75 and it is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Michael Marquess, CEO Mother Road Brewing Company https://www.motherroadbeer.com/

Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-marquess-3633a71aa/

How many home brewers take the next step and turn their hobby/passion into a regional phenomenon? There is a huge draft beer uprising in America. Wanna ride the wave, then this is your episode.

In this week's episode, Michael shares his best advice about How To Start A Brewery.

• Mother Road
• Codifying the Culture
• Trends in Beer
• Don't chase every fad
• Investments
• Raising Money through Bonds
• Why every town needs a brewery
• Hiring advice

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Technically this is Episode 74 and it is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Filip Keuppens, VP Global Sales, The Pickle Juice Company. https://picklepower.com/

Connect with Filip on LinkedIn: https://www.linkedin.com/in/fkeuppens/

Ultra-endurance athletes suffering from cramps want a quick fix. Function over form - or in this case, flavor, is the name of the game. Welcome to the world of "Acute Hyper-Functional" products.

In this week's episode, Filip and I share an unedited and raw conversation about Pickle Juice's go-to-market strategy. It's a hybrid pure CPG play, experiential and mission-based company rolled into one.  Pickle Power? Green Team? They own what they are! They have released the narrative. This episode will blow your mind. Say goodbye to the status quo.

• Pickle Juice is what?
• Function over flavor
• Hyper-functional products on the horizon
• Brand or Category?
• Go to market strategy: CPG OR Experimental OR Mission-based?
• It's not about what you say you are - releasing the marketing narrative
  • Achievable only as you release your objective
  • Focus on the process not the result
• Green Team ambassadors
• The Ultra-endurance world
• Non-profits, books, documentaries, road races, and more!

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Technically this is Episode 73 and it is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Nancy Brooks, VP Sysco Foodservice Division: https://www.sysco.com/

Connect with Nancy on LinkedIn: https://www.linkedin.com/in/nancy-schwartz-brooks-71266541/

The pandemic changed foodservice supply chains and labor markets.  The executive leadership team at Sysco redefined its mission and purpose to serve the community at large, and Nancy Brooks embodies this spirit of service and leadership in her daily walk. 

In this week's episode, Nancy offers her best advice to sales leaders, operators, and distributors on how to align purpose and passion within your business.  

• Sysco Overview
• Business philosophy
• CEO redefined the purpose and mission
• Values alignment
• Business alignment with customer initiatives
• Feedback is a gift
• Courageous Conversations - the book
• Patience through mistakes
• Mentorship and Coaching
• Tone Matters
• Talent tips:
  • diversity in thought
  • New penny or dirty fifty-cent piece?
  • Assume good intentions - Ted Talk

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 72 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Thomas O'Gara, VP Culinary, Tessemae's

Connect with Thomas on LinkedIn: https://www.linkedin.com/in/thomasogara77/

Instagram: https://www.instagram.com/dmvcheftravels/

In this week's episode, food and restaurant expert Tom O'Gara joins me on the podcast. Tom has the distinction of being my first chef and VP of Culinary to join the show. He earned his chops at Marriott International and he brings his expertise to Tessemae's to guide them into the next level of success.  Pop open a beverage and enjoy this episode!

Tom shares his best ideas about:

• Why Tessemae's is the #1 selling organic salad dressing?
• Culture and Office Vibe
• Restaurant rebranding strategies
• The future of food
• Trends in restaurants
• Innovations
• The Origins of Farm to Table
• Inspiration
• Fanaticism

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 71 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Eric Skae, CEO, Carbone Fine Food https://carbonefinefood.com/

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-skae-7712b017/

Across all CPG categories, the "premiumization" trend is transforming ho-hum brands into big winners throughout the value chain in what Eric calls the WIIFM mindset (What's In It For Me).

In this week's episode, CPG expert Eric Skae offers his best advice to entrepreneurs and CEOs across a range of topics:

• Introduction to Carbone Fine Food
• WIIFM value chain
• The simplest hardest business in the world
• Gross Margin targets
• Premiumization trends
• Run fast and small
• Focus on the 20% that matters
• Channel identification
• Expansion strategy: grow your base
• Celebrity endorsements
• The future of Carbone Fine Food
• Trends in food

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 70 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Jeff Dorr, President, Arrowstream. https://www.arrowstream.com/

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jedorr/

Food supply chains are data-rich but how do you know if a critical decision needs to be made? Too much data is chaos.  Jeff understands how supply chain teams work and has turned "chaos into order" allowing decision-makers to act on what is important. Selling SaaS solutions require a multi-sales team approach. Jeff explains how his teams are Winning at Work. 

In this week's episode, Jeff shares his deep knowledge about:

• ArrowStream
• Trends in food
• Creating a "Single Source of Truth" in the supply chain
• Sales philosophies
• The sales process in a SaaS environment (C-suite approach)
• Hiring advice for a sales leader

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 69 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Stephanie Stuckey, CEO,  Stuckey's Corporation https://stuckeys.com/, https://www.instagram.com/stuckeys_pecans/,

https://www.facebook.com/StuckeysCorporation, https://www.pinterest.com/stuckeys_pecans/

Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniestuckey/

Nostalgic Brands are on the rise as consumers seek to rekindle memories from their childhood. Stuckey's holds a special place in the road-trippers heart. Stephanie is reviving that sentiment and building a profitable community around America's pastime- the great American Road Trip.

In this week's episode, Stephanie offers her best advice to those entrepreneurs and CEOs on how to revive a brand.

• Why did Stephanie buy Stuckey's Corporation?
• What she learned from her grandfather and Founder
• Franchise program update
• Building back through storytelling
• A big manufacturing decision
• Vision Statement
• Advice for entrepreneurs
• How she bounces back from a NO! - (yes, she does hear 'no' often on her barnstorming tour)
• Sources of inspiration  (Moon Pie, Nike, Radio Flyer, Airbnb, and others)
• You need to build a community around your consumers for your consumers
• Her best kept secret marketing weapon - PS - it's almost free
• Insights into hiring and building a team.

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5

Episode 68 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Stephanie Adkinson VP Sales, Beef Division, JBS: https://jbsfoodsgroup.com/

Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanie-adkinson-3415024/

Awarded Progressive Grocer's Top Women in Grocery 2021: https://progressivegrocer.com/2021-top-women-grocery-unprecedented-success

THEME:  How to Build a Brand 

In this episode you will learn:

• Trends in Beef
• How to build a brand - The "Four Pillars" explained
• What is a Broker and How to choose one
• Broker Strategies
• Business philosophy
• Trends in shopping
• Hiring strategies: TWO great questions to ask

Episode 67 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Jason Kidwell, VP Sales, Troegs Brewery: https://troegs.com/ connect with Jason https://www.linkedin.com/in/jason-kidwell-864b1b1

Tony's favorite beer: https://troegs.com/beer/troegenator/

Troeg's is located in Hershey, Pennsylvania.

THEME: Sales and distribution strategies of an insanely popular brewery

In this episode you will learn:

• Craft beer industry
• Growth trends
• Being authentic
• Culture is the key and it starts with WHY
• How a new beer flavor is born
• Distribution strategy
• Selling strategies

Episode 66 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Mike Fierro, VP Sales Smarties Candy Company  https://www.facebook.com/Smarties, https://www.instagram.com/smarties/ https://www.smarties.com/

Smarties is the iconic 71-year-old candy brand with over 125 SKU's to choose from. It's family-owned and run by the three granddaughters.

Connect with Mike: https://www.linkedin.com/in/mike-fierro-90140146/

Mike is responsible for all sales activities globally for this sweet business.

THEME: The Underdog

In this episode you will learn:

• Just how big is the candy industry
• How does an underdog compete against huge odds
• CPG Guerilla Marketing techniques
• Finding the tipping point
• Brokers VS DSD (direct store delivery)
• Kidd Rock's "American Baddass Beer Company"
• BOLD marketing
• FAIL - first attempt at learning
• Hiring tips

Episode 65 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Neil Donahue, SVP Sales Compass Group North America  https://www.compassgroupcareers.com/and https://www.compass-usa.com/

Compass is the largest foodservice company in the US with over $20 billion in annual revenue serving restaurants, corporate cafes, hospitals, schools, arenas, museums, and more.

Connect with Neil: https://www.linkedin.com/in/neildonahue/

Neil is responsible for a $400 million budget and over 200 sales professionals in the US and Canada and he joins Winning at Work to discuss sales leadership.

In this episode you will learn:

• How to hire sales people to fit your time to close cycle
• How to support a struggling sales associate
• Is it OK to be a selfish sales person
• How to transition into a sales leadership role
• How to gauge if a sales person is ready to advance
• How to promote openness and WHY it matters!

Episode 64 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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David Piza VP Global Sales Westrock Coffee Company: https://westrockcoffee.com/

Connect with David: https://www.linkedin.com/in/davidpiza/

David is the global coffee ambassador representing 1 million farmers into a global supply chain delivering beans to more than 500 roasters.

Westrock is a purpose-driven, mission-based company.

Discover the world of coffee, farming, trends, and the challenges facing this dynamic industry.

Coffee forward trends

What is the coffee supply chain?

The challenges facing farmers

Global coffee competitions

Talent discussion: succession planning

Learn more about Westrock Coffee Company

• Where to buy the coffee: https://westrockcoffee.com/collections/all
• Specialty Coffee Association: https://sca.coffee/
• The Coffee Taster's wheel: https://store.sca.coffee/collections/posters/products/the-coffee-tasters-flavor-wheel-poster?variant=18787771718
• World Barista Championship organized by World Coffee Events: https://sca.coffee/world-coffee-championships and https://worldcoffeeevents.org/wce-events/
• S&D/Westrock Careers Site:  https://recruiting.adp.com/srccar/public/RTI.home?d=ExternalCareerSite&c=1088741
• Here's the story of the CEO and Founder: https://westrockcoffee.com/pages/announcement and https://gcrmag.com/westrock-coffee-company-ceo-talks-acquiring-sd-coffee-tea-and-making-meaningful-change/

Episode 63 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Tessa Norton Bicard, VP Marketing at Trifecta, Inc. https://www.trifectanutrition.com/

Connect with Tessa: https://www.linkedin.com/in/tessa-norton-bicard-415b3a4b/

Tessa isn't shy and pulls no punches - you have to be bold and take a strong stand with your brand. Will your ideal customer recognize "this is the brand for me?"

As a self-professing marketing and data-nerd, Tessa geeks out on discovering the science and art behind a winning brand.  She outlines for us on the podcast how to 'create' and market to your ideal customer and much more.

Value Bombs:

What is a Buyer-Persona and why is one needed?

Check out Trifecta's 'hard-body Harry' https://www.youtube.com/watch?v=BBea3bG2oLU

What FREE analytical tools are available to research the market and track stats?

How to flesh out a complete profile to discover the buyer's psyche. 

Just how many seconds does a brand have to WOW?

Creating a holistic marketing approach to avoid a common trap

B2B and B2C strategies

Tessa's Clifton strengths

Take the test for yourself: https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx

Special FIRST TIME Discount to try Trifecta organic meal plans - enter code WAW40 at checkout on your first order

Episode 62 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Sara Mader, CEO Palouse Brand https://www.palousebrand.com/

A family-forward farm in Washington State run by a former silicon valley professional 

Palouse Brand's meteoric domestic growth simultaneously crashed Amazon's commercial delivery platform and the United States Postal Service 

Value Bombs:

Food transparency

Sustainability VS Certifies organic

The effect of international tariffs on the Ag world

A driven competitor, albeit not in the traditional sense, Sara challenges herself and her team - learn how Sara does it

Ideation can be deadly to an organization if not implemented with structure - learn how Sara does it 

A family and farm forward culture - a unique counter-intuitive hiring strategy - learn how Sara hires

Trends and Superpowers

Clear Creek Food - a partner company: https://www.clearcreekfoods.com/

Connect with Sara Mader on LinkedIn: https://www.linkedin.com/in/saramader/

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Nicole Sopko, VP Upton's Naturals. Board President, Plant-Based Food Association - https://www.plantbasedfoods.org/

Discover why 300+ companies representing $7 billion in annual sales joined together

Which industry is lobbying against the PBFA? Hint: they wear big hats and cowboy boots

The PBF industry is evolving in two directions - both are good

How does the PBFA support its members?

Advice for food entrepreneurs 

A mindset hack for work

Connect with Nicole Sopkp: https://www.linkedin.com/in/nicole-sopko-38598165/

Upton's Naturals: https://www.uptonsnaturals.com/

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Natalie Roesler, VP of Innovation and former food scientist joins the show to explain innovation in food, packaging, and delivery. First things first: you must have an internal sponsor and create a culture of high performance. Natalie's unique "superpower" is being a connector. You will also learn:

• Trends in food - you won't expect the last one
• To innovate or not to innovate, that is the brand question
• Creating a culture for innovation
• High-performance workplace - it's not just a slogan
• A powerful interviewing strategy with multiple benefits

Connect with Natalie Roesler: https://www.linkedin.com/in/natalieroesler/

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235. https://www.joynussearch.com/

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Marc Roth shares the growth story of a la mode based in NYC. 

• Mentorship with industry expert
• Flagship store location research
• Taking a big gamble
• Niching down in huge category - ice cream
• Food Transparency for allergy families
• Picking a distribution partner
• Staying true to your brand
• Advice for employers
• Boom Boom Zag Zag Tag Tag

Order the ice cream: https://alamodeshoppe.com/

Connect with Marc Roth on Linkedin:https://www.linkedin.com/in/marcrothnyc/

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Paul Pendergast, Vice President Channel Development at Upfield 

Sales masterclass includes strategies for winning new business as an "information purveyor" 

Superpower: Persistance - don't let this fool you. It sounds simple. It's not.

Managing sales executives' expectations

How to help a struggling salesperson

Talent advice from someone who has hired over 100 people.

Connect with Paul Pendergast: https://www.linkedin.com/in/paul-pendergast-3144812/

Upfield: https://upfield.com/ $3 billion USD privately held company - the largest Plant-Based Food company in the world

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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How challenging is it to keep up with technology, content creation, new platforms, and trends for a brand? People fall into two categories - they either oversimplify it OR it is overwhelming!  The truth, as they say, lies in the middle. Fortunately for winning at work, we have a content and social media expert to teach us. Sloane Kelly doesn't just have an awesome name ~ she has the chops, too! Her career spans from Iconic brands to marketing agencies and includes VP of Content for the PGA Tour and she is currently the Vice President of Social Media at 9Rooftops Marketing.

Connect with Sloane:https://www.linkedin.com/in/sloanekelley/

9Rooftops Marketing: https://9rooftops.com/

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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The rise of plant-based foods, transparency and sustainability has created the hottest new food brands. Meet one entrepreneur who is riding this wave across the country. Jonathan Netsky, CEO Local Alternative Foods discusses his brand NexVeg and the challenges of delivering fresh, small-batch 'whole foods' in the commercial supply chain.

Connect with Jonathan: https://www.linkedin.com/in/jnetzky/

NexVeg.com - Products

LocalAlternativeFoods.com - B2B Whole-food Plant-based Solutions

Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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You order a burger with fries from an app and within 20 minutes a drone has landed on your front porch with your meal. This day is coming. Just when will the skies be buzzing with deliveries is the question for the pioneers who are creating this rapid delivery infrastructure. For now, the experiments and business cases are focused on medical emergencies - delivering a life-saving organ in under 4 hours anywhere in the US. Alice Cummings is one of a few pioneers in this space making this a reality for patients who need critical goods delivered fast. Join her on this episode to learn everything you wanted to know about drones, why she left a successful food and beverage career to launch this business, and the superpowers that help her win at work. 

Connect with Alice Cummings on LinkedIn: https://www.linkedin.com/in/acummings/

https://vyrtx.com/

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Are you a control freak? Would you rather just do the job yourself than take the time to train someone? If you plan to advance in the F&B industry and run multiple restaurants, this managerial mistake will hamper your growth. Guidance from Travis' mentors and his own will to succeed pushed him to stretch his career goals.  Striving to achieve loftier goals, Travis was faced with the limitations of "I can't be everywhere at once", and the need for delegation and employee retention strategies became his focus. Without this realization, failure was certain.  Travis's story is for everyone.  Learn the art of delegation and other successful philosophies to help you win at work.

Connect with Travis Leaming on LinkedIn: https://www.linkedin.com/in/travis-leaming/

Fritz's Adventure: https://www.fritzsadventure.com/

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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The advent of Ghost Kitchens is the pivot away from dine-in to e-commerce /online ordering / take-out. A brand can pop up overnight and start delivering our favorite comfort food and yet we will never set foot inside and experience the brand atmosphere. How does that work? What is the marketing strategy behind this? Is it profitable? Just how much money does your local restaurant lose partnering with Doordash or GrubHub? Is there a better way to market?

Anthony Green is a restaurant SME and shares all his best ideas and insights about food, restaurants, guerilla marketing, and his superpowers that enable him to win at work. 

Connect with Anthony Green on LinkedIn: https://www.linkedin.com/in/anthonyjdgreen/

Field Day: to fieldday.app

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Some career paths have attracted mostly women such as real estate, teaching, and nursing.  Historically men are drawn to manufacturing, distribution, and supply chain. Kristie Waters, Vice President of Sales, Western Region with ProAct, rose to the top in a mostly male industry. Her backstory of hard work, seeking out mentors, and not shying away from tough assignments either mentally or physically, enabled her to steadily rise into prominence in the industry and within ProAct. Her message is for all people regardless of what industry you work in. 

In this episode you will learn:

• Kristie's philosophy for success
• Trends in food and beverage
• Pro*Act - North America’s leading distributor of fresh produce, sourcing from premier national, regional, and local farmers.

Connect with Kristie Waters on LinkedIn: https://www.linkedin.com/in/kristiemwaters/

Pro*Act: https://www.proactusa.com/

I often mention personality tests in my episodes:

https://www.enneagraminstitute.com/type-descriptions/

https://store.gallup.com/p/en-us/10003/cliftonstrengths-34

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Have you been called the glue of the team? In every organization, there is a need for someone to know everything about everything. Lauren lights up this episode as she takes us on her journey as a young executive in the food and beverage industry. Hissho Sushi is the second-largest sushi company in the US and Lauren keeps it "rolling."

In this episode you will learn:

• How to take ownership of your department, business unit, and or company
• How to gain the support of leadership for you to "be you"
• Why you need to ask stupid questions (especially in a large group of people)
• The benefits of seeking out criticism
• How to replace yourself
• Clifton Strengths Finder / Enneagram
• Developing diverse talent

Connect with Lauren Kraemer on LinkedIn: https://www.linkedin.com/in/lauren-kraemer-48919154/

Hissho Sushi: https://www.hisshosushi.com/

Personality tests:

https://www.enneagraminstitute.com/type-descriptions/

https://store.gallup.com/p/en-us/10003/cliftonstrengths-34

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Quick - what is the first lesson a Navy Seal is taught? Courage? Toughness? Leadership during a crisis? If you thought any of these you would be WRONG. Jacob joins me to discuss leadership from three perspectives, being a Navy Seal Sniper, a Harvard MBA, and now the CEO of a startup, Victory Strategies.

• Seal Training Teaching - it's not what you think
• You are entitled to nothing
• Mindset and Attitude do affect outcomes
• Aligning with your WHY
• Who is a Leader?
• Jacob's new book: Leadership A Life Sport. https://www.amazon.com/Leadership-Life-Sport-Playbook-individual/dp/B08KH3RVQ7

Connect with Jacob Werksman on LinkedIn: https://www.linkedin.com/in/jwerksman/

Victory Strategies: https://www.victory-strategies.com/

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Entrepreneur and CEO of Campus Cooks, Bill Reeder, is working himself out of his role. That's right. His job is to exit the organization.  My conversation took an unexpected turn when I discovered his playbook for success is much more involved and stretches from dishwasher to CEO. It's the EOS! Discover how and why you need to move your team from tactical operators to strategic-minded leaders. Bill shares why small failures can be big wins, trends in food, and why servant leadership is the foundation of their success with people. 

EOS - the Entrepreneur's Operating System https://www.eosworldwide.com/

Connect with Bill Reeder on LinkedIn: https://www.linkedin.com/in/bill-reeder/

Campus Cooks: https://www.campuscooks.com/

Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

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Ivan Weiss is the COO of Elite |Studio e. Ivan is the executive leader of a national design and installation of commercial foodservice dining facilities. He has several superpowers: organization, planning, leadership, and a calm sense during a crisis. I also discovered one of his secrets of success! "Getting Things Done" by David Allen. These and many more great insights into the food trends shaping our industry await you in this week's installment of Winning at Work.  

Connect with Ivan Weiss on LinkedIn: https://www.linkedin.com/in/ivanweiss/ 

Elite | Studio E https://www.elitestudioe.com/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters within the food & beverage world share specific, practical insights that boost work performance and keep you winning at work!

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Mr. James Walker, CFE, is a top restaurant industry expert with a specialty in rebranding and repositioning iconic American comfort food brands. Walker is an industry-leading authority in restaurant trends, including, Delivery and off-premises, Ghost Kitchens, Virtual Brands, and leading through macro events like COVID-19. He specializes in mergers & acquisitions, domestic and international development, operations, franchising, and new product development. 

With more than 30 years of broad-based, senior-level, management experience in the hospitality and retail industries, Walker has served as President, Chief Development Officer, as well as in Senior Operations and New Product Development positions, for brands such as Baja Fresh®, Cinnabon®, Johnny Rockets®, and Subway®. As the North American Vice President for Subway®, Walker oversaw their 28,000 restaurants in the U.S. and Canada. Mr. Walker holds a Master of Business Administration (MBA) from Duke’s Fuqua School of Business.

Connect with James Walker on LinkedIn: https://www.linkedin.com/in/jwalkermobile/

Nathan's Famous: https://nathansfamous.com/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work

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John Mallett, Vice President Operations at Bells Beer is an internationally famous beer drinker and an expert craft beer brewer. John takes us on a virtual tour of beer brewing and the origins of beer in America. John's "superpower" is not limited to brewing the world's best craft beer. John asks, "what exactly is a competitor"? Are you sure you know the answer? John's idea was a revelation to me and it opened a door of possibilities for collaboration - his hidden superpower. His brilliant and 'crafty' idea solved a massive industry problem that should get you thinking, "how can I do that in my niche?" 

Connect with John Mallet on LinkedIn: https://www.linkedin.com/in/john-mallett-49a8999/

Bells Beer: https://www.bellsbeer.com/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work

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Mistakes, can they be avoided? We have all ignored a gut feeling and pushed an idea or plan forward. But when problems, pain, financial loss, or emotional fatigue set in, we are forced to reverse our footsteps. Why were the 'signals' ignored? You do not lack spiritual sense or intuition. You simply have not developed that 'muscle.' Sunil Godse discovered this wonderful and powerful sense when he was only 5 years old when he followed 'an inner voice'. But later as a young man, he witnessed the horrible after-effects when it was ignored. Sunil's story-telling style and lively anecdotes help us discover there is a process we can follow to stop making bad decisions and discover our purpose by honing this 'sense' or intuition.

He is the author of "Fail Fast, Succeed Faster" https://www.amazon.com/Fast-Succeed-Faster-Sunil-Godse/dp/0992081505

and his newest book "GUT" https://www.sunilgodse.com/product/gut/

Visit his website to learn more: https://www.intuitionology.com/ref/TonyMoore

And take the 7-day challenge: https://www.intuitionology.com/7-day-challenge/ref/TonyMoore

Sunil Godse on LinkedIn: https://www.linkedin.com/in/sunilgodse/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work.

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Episode 43 Attain SVP Using This Strategy with Francisco Manzano, SVP Business Development and Strategic Accounts, Kimitec.

Francisco Manzano dives deep into 4 important topics. 1. What is a Personal Development Plan (PDP)?  2. Do you need a mentor? (HINT: YES!) How to find one and manage that relationship 3. How to work with the C-Suite and 4. His hiring philosophy. Do you hire skills or knowledge?

Francisco's company: https://kimitec.com/

Francisco's LinkedIn: https://www.linkedin.com/in/franciscomanzanomier/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Episode 42. John Ulrich VP National Accounts at Alto-Shaam Inc.

John Ulrich joins me to explain the most powerful question in business, fanatical prospecting techniques, and his tried and true method of overcoming hiring biases in the interview process. Have you ever asked the five whys?  What is the philosophy behind this subtle approach? John reveals how he uses this simple but powerful question to win business and keep his company ahead of the curve in our uber-competitive world.

John's company: https://www.alto-shaam.com/en

John's LinkedIn: https://www.linkedin.com/in/john-r-ulrich/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Episode 41. Tessa Setzer, SVP Strategic Partnerships drops seven gems on 'how to communicate with the c-suite' including being vulnerable, using the gate-keeper, and many more! Tessa also has her captain's license and loves to sail. She is independent, authentic, funny, and inadvertently volunteered to appear on another episode!   

Tessa's company: https://www.nmsc.com/

Tessa's Linkedin:https://www.linkedin.com/in/tessasetzer/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Episode 40. Thaddeus Thorne shows us 1. How to elevate a good sales team into a great one  2. How he hires new salespeople and 3.Provides us job advice for those professionals who want to work in the Hot Organic Foodservice sector.

Thaddeus' company https://www.sambazon.com/

Thaddeus' Linkedin: https://www.linkedin.com/in/thaddeus-thorne-a3169526/

Plant-Based Foods Organization: https://plantbasedfoods.org/

Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent-starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Episode 39.  Brice Ledyard, a controller with a large manufacturer in Michigan, lays out three (3) practical steps you can take to become a Strategic Business Partner. If you want to add maximum value as a financial professional, this is your episode! Topic Two: The Talent Spectrum. Understanding this principle will change your perspective and help you with those 'unmotivated' employees.

Join the discussion group here:https://mewe.com/group/600f37b81d143347f8d126c3

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Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

Zack Hand, Solution Controller at Redwood Logistics has an amazing inner strength that shines through this episode. He shows us how to escape a dreadful job through a practical mental adjustment, a mindset hack that will help you rediscover passion at work, become impatient (which is good!), and take on new risks.  In our talent discussion, Zac shares his interview strategies that enable him to assess the candidate more accurately.

Join the discussion group here :https://mewe.com/group/600f37b81d143347f8d126c3

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The demand to hire high-performers continues its torrid pace. Antiquated HR processes and overworked internal talent acquisition teams cannot compete against specialized and highly skilled search consultants.  Technology disrupted and forever changed the way recruiters and companies hire professionals. Todd Warshaw has been at the forefront of industry change and rose to Partner at Bell Oaks, where he and I worked together 20 years ago. Todd Warshaw, a talent acquisition expert, and Partner with Bell Oaks joins me to 1. explain how to attract high-performance leaders and 2. the importance of search firms in today's technology-oriented hiring process

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Can employers require employees to take the vaccine?  This will be the biggest question and concern in 2021! Can you claim a religious exemption? Are you classified as disabled? What are the legal liabilities to keep workers safe? Can employers force workers back into the office after 10 months of work at home? Dave Masters, SPHR, is a senior Human Resources executive with 20+ years of experience and he explains it is not a slam dunk for employers who want to mandate the vaccine.  Tune in for all the details.

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How do you define success? A promotion? Developing a successor? Earning the trust of your boss to run a major project? How are you preparing yourself to win at work in 2021? Picture yourself on an organization chart. Above you is your boss.  Below is your team. To your right are your peers and on the left are stakeholders. Each of these areas presents a unique set of challenges and skills to be successful in your job.  And your actual job requires a skill set to be on point, ever sharp and broadening - stagnation is a career killer!  Explore with Tony the key areas in an organization a professional must navigate to win at work. This is where we are heading on the podcast in 2021. Stay tuned.  Subscribe and join our Facebook group for exclusive networking and Q&A sessions: https://www.facebook.com/groups/winningatworkpodcast

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Career Daily is now Winning at Work. Winning at Work in today’s corporate environment requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful professionals and experts to help you do just that.

Hi, I’m Tony Moore, I really geek out on identifying, and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. As an executive recruiter and division leader at Joynus, we provide executive search services to fast-growing, talent starved companies. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work. 

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Thanksgiving and Christmas can be the most miserable time of year because there is so much suffering that goes unnoticed while everyone gives thanks for all THEIR blessings.  Meanwhile your neighbor, friends, and even family are barely staying afloat. Don't roll a stone on someone's heart.  True Thanksgiving is done within the quiet confines of your heart.  But let us not forget the great men and women who fought to give us this religious freedom and what better way to commemorate this than by revisiting Washington's Proclamation in 1789.  

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/winningatworkpodcast

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Do you have the skills, traits and habits to be an excellent recruiter?  Think sales is not required? Think again. Are you a horrible planner?  Uh-Oh.  Listen these 21+ ideas that will set up for success in the uber-crowded marketplace that is recruiting.

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Other than healthcare which is an obvious winner in the COVID economy, all things that focus on at-home work and play are trending up. These companies and industries show no sign of slowing down in 2021.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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In 1850 Levi Strauss moved to San Fransisco to join the goldrush. Known as the Merchant Millionaire, Strauss didn't pan for gold ~ he gave the gold miners what they needed to fulfill their dreams. Listen in as history repeats itself today.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here:https://www.facebook.com/groups/winningatworkpodcast

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This question comes from the private Facebook group: You want to ask for a raise or bonus but you're not sure how to approach the subject during COVID. Before you start researching your value and building your pitch, Anthony dishes uncommon advice to ask yourself BEFORE you schedule that meeting with your boss.  Be sure to stick around to the end - it may be the most important and philosophy to live by.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/winningatworkpodcast

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Dave Boss is the Job Search Boss! His pay it forward, unselfish desire to help others find their jobTopia lead to his discovery:  the most advanced job search strategy that works for job seekers and anyone looking to build a network for sales, business development or consulting. Dave recognized the least effective job search strategy is "post and pray".  Spending hours looking for jobs on indeed and applying hoping to get an interview is totally unreliable. Listen in as Dave unpacks his proven 3 pillar approach to job seeking.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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During economic hardships, companies conserve cash. That means cutting back on hiring or laying off employees. So what is a job-seeker to do in these times? Can we take a lesson from consumer product companies that give away free samples? Should you work for free or at a huge discount? Is this a brilliant strategy or desperation? We look at the PRO's and CON's of this strategy, and show how a VP or sales, marketing, accounting or engineering professional can implement this.

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Chick Fil-a is known for an A+ culture but will it help solve the biggest problem facing the industry? I am joined by a supply chain foodservice expert - Vince Michels - who unpacks the problems and huge risk Chick-fil-a is taking.  And everyone is watching the result. How will it affect your favorite chicken sandwich?  You might be surprised. Stay tuned as we discuss this and a volunteer organization that is great for the whole family to participate in.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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She beat the odds.

Brittany Conley was born to a teenage parent. The statistical chance of her repeating the mistake and becoming a teenage parent was high. Her young parents struggled to provide a safe and consistently loving home. After enduring drug/alcohol abuse, adult mental illness, and domestic issues, Brittany left home at the age of 16. By 17 she was emancipated and had her freedom, but college was out of the question. Fueled by conflicted emotions and a deep desire to succeed despite her parents' shortcomings, Brittany's grit and determination remind us in America, hard work, determination, and a humble desire to serve others prevail. She not only graduated from college, but she has also served her country for 13 years in the National Guard and inspires others to do the same.  

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/winningatworkpodcast

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Do you have a hard time 'selling' yourself in an interview?  Do you prefer not to highlight yourself?  Then you need to hear this episode. Don't allow these tendencies to prevent you from having a great interview. 

Anthony breaks down in a step by step fashion how to re-evaluate your resume and experiences with his special insight - S.A.M. - which is the key to preparing for an interview.  Once prepared you will be confident you can describe your experiences without 'selling' and feeling icky about it. And best of all - you will win the job!  

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Your job title conveys much more meaning to an experienced recruiter and those built-in biases can prevent you from landing that desired interview. Find out the inside story and meaning of job titles, and why in some cases, it is necessary to alter them. 

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Examining one's mental state of alertness and openness to new ideas is hugely important because a limiting state of thought is deadly to progress and inspiration.  Good is the enemy of great and job complacency is a sure sign that you are mentally retired! Join Anthony as he unpacks the dangers of a limited mindset.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Covid-19 is disrupting supply chains across the world. Here in America, the Automotive, Retail, and Food industries are suffering as a result. Supply chain expert Michael Carmody explains why it happened and what can be done in the future - and the enormous challenges facing American companies.

Michael is the founder of Karma Delivers,  a non-profit supporting local communities devasted by natural disasters. Discover how you can support this important mission.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Anthony unpacks the tough decisions facing job seekers who receive job offers 10-20% lower than expected. Follow his advice and strategy to protect yourself.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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With millions of workers flooding the job market competing for limited jobs, follow Anthony's advice to stand out from the crowd and get hired!

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Discover the leaders are you need to connect with for a career in Supply Chain at Starbucks. 

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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HR Assessments are valuable evaluation tools if implemented properly. If you are in HR or a hiring leader debating about using an assessment or you don't know how to get started, this 4 part show with Dr. Mueller has everything you need.

Part 4: How to get started designing and implementing assessments

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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HR Assessments are valuable evaluation tools if implemented properly. If you are in HR or a hiring leader debating about using an assessment and are unsure about the legality of using one, tune in for part 3 with Dr. Mueller.

Part 3: What makes an assessment legal and valid?

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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HR Assessments are valuable evaluation tools if implemented properly. If you are in HR or a hiring leader debating about using an assessment or you don't know how to get started, this 4 part show with Dr. Mueller has everything you need.

Part 2: Can a job seeker cheat on an assessment? Can you prepare for a test or assessment? This and many other questions is this Q&A session

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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HR Assessments are valuable evaluation tools if implemented properly. If you are in HR or a hiring leader debating about using an assessment or you don't know how to get started, this 4 part show with Dr. Mueller has everything you need.

Part 1: Overview, History, and, which test is most accurate.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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The global supply chain is broken!  Companies are rushing to leave China and establish medical and food supply chains in the US creating a huge opportunity to join the hottest industry. Mike Turner is a former executive of UPS and he explains why supply chain is a great career option - especially in today's marketplace!

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Popular websites like Glassdoor encourage employees to post anonymous reviews which can destroy a brand image in a few keystrokes.  Anthony shares his strategies to fix this problem.  Get started today!  

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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If you can't address your issues with your boss, you will get a counteroffer when you resign.  Counteroffers are awful!  Listen to Anthony's unique perspective on how to handle this and avoid a more painful situation. 

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Do you feel awkward making eye-contact? Is it hard to make a personal connection? Have you bombed a Skype interview? Anthony discusses how to overcome the biggest problems of Skype interviews and gives you the tools to get hired.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Small, brown, dirty, and loved by everyone - what could that possibly be?  I'll give you a hint.  Every fast-food chain in the world is in on the secret. Join Anthony as he interviews his long-time friend Isidro to discover a profitable and delicious side-dish that Americans can't live without.  Isidro dishes up his management advice and unearths a great business.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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The national debt as advertised by the CBO or congressional budget office, nonpartisan analysis division for the US Congress is lying to you.  Or it is simply an accounting trick to hide the massive debt bomb.  Either way, the truth is staggering and sobering.  Anthony discusses the far-reaching impacts of this out of control spending. 

Want some good news?  Anthony discovered a hot new company transforming the shipping and logistics industry that you need to follow.

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/

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Anthony discusses a career field that few people have noticed, that is until Covid-19 created a panic for food and toilet paper. In this episode, Anthony lays out his case for why this will be the hottest new industry for years to come

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Getting laid off is an emotional and scary time.  Anthony has been there.  He shares his personal experiences and offers sound advice to those in this unfortunate situation. Take these steps right away, or you may soon struggle to find your next job

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It's great for consumers when gas prices are low. But the financial impacts of operating below break-even for US shale producers are devastating for balance sheets and employees. Anthony discusses the oil leak in the Shale industry and highlights one of America's largest companies that stands to benefit from Covid-19.

LinkedIn is one of the most important social media tools for job seekers. So it stands to reason that if you are not doing this, you are missing out.

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You already know that your LinkedIn profile has replaced your resume, but did you know how corporate recruiters and headhunters read profiles?  Listen to this episode to boost your profile, get noticed, and get hired!

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"The world’s first proactive ride system transforms the way your car rides and handles. It does for motion what noise-canceling does for noise, mitigating road roughness within a fraction of a second. Relying on a combination of software and hardware, (company) predicts the road and enables cars to react, giving passengers and drivers unmatched comfort, handling, and stability."  Anthony uncovers a company that is sure to rock, or should we say, unrock, the automotive world.

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"We set out to create a car that elevates the human experience and transcends the perceived limitations of space, performance, and intelligence. A car that is intuitive, liberating, and designed for all the ways people get around.

We plan to lead in this new era of mobility by returning to the fundamentals of great design – where every decision we make is in service of the individual. Because when you are no longer bound by convention, you are free to define your own experience."

Listen to discover who is giving Tesla a run for their money.

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Resumes are living documents. Are you changing and evolving yours based on trends, available jobs in the market, and your career stage?  Changes are inevitable, but these four critical ideas must be present, front and center all the time. Is your resume bulletproof? Anthony breaks down the four ideas that anchor your resume and position you at the top of the resume pile!

Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/