CMO Moves: Recent Episodes
Adweek
An Adweek podcast series sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations.
Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay's passion for architecture and design and his passion for supporting the next generation.
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Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.
Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.
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Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.
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On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice.
During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies.
As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation.
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On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management.
Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell.
He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally.
Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management.
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On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
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Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.
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On this week's episode of Marketing Vanguard, Jenny sits down with Marissa Thalberg, Chief Marketing and Communications Officer at SeaWorld.
During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.
This conversation was recorded in January during Adweek Outlook 2024.
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On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.
During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth.
They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI.
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On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.
During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work.
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During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers.
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On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry.
During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creativity with data-driven insights, and how Lenovo aims to shape a future where technology catalyzes positive change.
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In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs.
During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across the business. She also highlights key skills essential for the modern CMO.
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From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.
On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.
During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences.
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In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change.
During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.
They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement.
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On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey.
From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like Post Malone and Lil Nas X.
During the conversation, Cooley shares her global approach to branding, Crocs' unique brand values, and the brand's approach to maintaining a singular brand personality.
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In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon.
During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides insights into the company's 240-year history, its status as the oldest bank in America, and the ongoing transformation to stay relevant in the ever-evolving financial landscape.
Later in the episode, they discuss Sunderland's views on the role of marketing within BNY Mellon, emphasizing the alignment of marketing and communications to drive earned media. Sunderland reflects on her leadership style, encouraging her team to think innovatively and contribute to reshaping the company's narrative.
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On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.
During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.
Peterson also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers.
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What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.
With Contentful, digital teams can:
- Easily compose intelligent, customizable experiences at any scale.
- Free up digital teams to collaborate and launch content experiences quickly and efficiently.
- Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.
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On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.
During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.
Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.
What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.
With Contentful, digital teams can:
- Easily compose intelligent, customizable experiences at any scale.
- Free up digital teams to collaborate and launch content experiences quickly and efficiently.
- Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.
Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.
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On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor,
Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing.
During the conversation, Collins shares Frontdoor's mission and the unique aspects of its services, such as connecting homeowners with experts through a video chat app for quick solutions to home-related issues. She also discusses her transition to the chief revenue officer role and the significance of aligning with the CFO and analytics partners.
Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.
What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.
With Contentful, digital teams can:
- Easily compose intelligent, customizable experiences at any scale.
- Free up digital teams to collaborate and launch content experiences quickly and efficiently.
- Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.
Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.
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On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz.
During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle.
She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale.
Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.
What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.
With Contentful, digital teams can:
- Easily compose intelligent, customizable experiences at any scale.
- Free up digital teams to collaborate and launch content experiences quickly and efficiently.
- Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.
Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.
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Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders.
On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.
This interview was recorded at Adweek X on December 4, 2023.
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On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.
The conversation then shifts to the key issues and trends in digital marketing. Cohen identifies measurement as a persistent challenge, emphasizing the need for improvements in both single-channel and cross-channel measurement. He also highlights the growing importance of generative AI, addressing its ethical use, optimization, bid management, and impact on creative processes.
Looking ahead, Cohen outlines the IAB's goals for the upcoming year, emphasizing responsible growth, ethical practices, and industry education. He also discusses the upcoming IAB ALM 2024, which will cover diverse topics including responsible AI, commerce, and the future of measurement.
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All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth.
Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.
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In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape.
"If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."
Listen to this episode to hear how Lozano is continuing to color the world of marketing and innovation with her insightful leadership.
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As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard.
Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career.
Listen to this episode of Marketing Vanguard to hear more about Fabiani's journey and why her career has provided her with a diverse skill set that she's brought to her role at Timex.
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In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.
Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic, envisioning a departure from the traditional broadcast model.
Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics.
What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.
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As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape.
Evans emphasized the pressing need to expand access to mental health solutions. She voiced a heartfelt desire to see the entire mental health industry work together to ensure that everyone, regardless of their background, can access the support they need. "There may be two things. There's one for the category as a whole, which I genuinely hope... is that there's truly a resource for everybody when it comes to mental health needs, whether it comes from us or someone else, right?" Evans stated.
Tune into this new episode to hear more about Evans' background in textiles and how that led to her nonlinear path to Headspace.
What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.
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Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media.
Listen to this new episode to hear about Sadé's journey and perspective serve as an inspiration to marketing professionals seeking to make a difference in the world of media and journalism
What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.
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In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her and her team forward.
A key theme of Angela's discussion was the significance of collaboration as a framework for understanding one another within an organization. Angela emphasized the need to identify the right collaborators based on the specific requirements of a project."It's all about understanding what you need and when you need it," Angela explained.
Listen to this new episode of Marketing Vanguard to hear more about how Angela is approaching collaboration and her shared insights on the evolving landscape of marketing.
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Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.
In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.
Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences.
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Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight.
Now, as a successful CMO, Katie is paying it forward. She actively engages with younger professionals who are looking for guidance, career advice, and insight into the beauty world. What's most remarkable about these interactions, she noted, is the unexpected depth of the questions she receives.
Listen to this live episode from Brandweek to hear how Katie's mentorship approach, along with Rare Beauty's dedication to authenticity and community engagement, has contributed to the brand's unique success.
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In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge.
In a candid conversation, Gupta emphasized the importance of balancing short-term impact and long-term brand building, stating, "The resilient brands are the ones that truly believe in the serendipity and irrationality of marketing."
Gupta also shed light on Kraken's mission-driven approach, exemplified by their recent partnership with Williams Racing in Formula 1, where they used prime real estate on the racing cars to educate the world about the potential of cryptocurrency. He explained, "We are founded by two incredible co-founders who are literally crypto OGs...we needed a platform to reach hundreds of millions of people around the world to educate them about the substance of crypto, not just the volatility."
Listen to this episode to hear how Gupta is showcasing the dynamic and mission-driven nature of marketing leadership in the crypto industry.
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In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.
Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her commitment to being a business leader, not just a CMO.
Listen to this episode to find out more about Dara's insights on providing valuable lessons for aspiring CMOs, highlighting the significance of impactful decisions, mentorship, and the transformative power of creativity in the world of marketing.
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As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exclusive women's co-working space that shattered glass ceilings and secured over $100 million from investors, including WeWork and Airbnb, venture capitalists, and celebrity investors such as Megan Rapinoe and actress Mindy Kaling. But as The Wing was enjoying its ascent into stardom, its employees would soon threaten to clip the Company’s soaring wings.
Tune in to this episode of The Great Fail to hear the full story and subscribe to The Great Fail wherever you get your podcasts and join us next week for an all-new episode of Marketing Vanguard.
Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary.
Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of his life: dedicating at least five to five and a half hours every weekend to pure, uninterrupted learning. This commitment, he explains, is his form of self-indulgence—a testament to his unwavering dedication to personal growth.
Listen to this episode to discover how Rajamannar's commitment to learning and innovation has shaped his career and the marketing industry as a whole.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this episode to hear how Fernando Machado's career path from engineering to marketing innovation exemplifies the importance of embracing diverse perspectives and using technology like AI to drive positive change.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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Häagen-Dazs. Skinny Cow. Edy's. Drumstick.
If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone.
In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream.
Listen to this week's episode to hear how Rivera Marquez and Dreyer's Grand Ice Cream deliver the best ice cream to consumers and building brands consumers love by having the same objective across the c-suite, how they handled repositioning their brand during the pandemic, and much more.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.
In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.
Listen to this week's episode to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.
Listen to this episode of Marketing Vanguard to hear more about Amanda’s journey as well as the brand's approach to transforming the intricacies of nutrition into accessible behavior change.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.
Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand resonate deeply with clients, while also collaborating strategically with internal teams to ensure the brand's relevance and appeal.
Listen to an all-new episode of Marketing Vanguard to hear how the CMO integrates meaningful partnerships with influential individuals, sports associations, and artists, all aimed at cultivating a sense of community, purpose, and inclusivity within the realm of finance.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick.
As the CMO of Fandom, she has continued to shape the way we engage with content, creating a bridge between creators, fans, and brands.
"I'm a huge fan myself, and I've always loved working in this space," she states. Her genuine enthusiasm for the content and experiences that fans cherish is a driving force behind her work at Fandom.
Listen to this episode to hear more about how Fried's journey from media maven to Fandom advocate continues to inspire and shape the ever-evolving landscape of media and entertainment.
Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain.
Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a thriving brand. Her experiences have shaped her into a dynamic leader, always ready to embrace new challenges with curiosity and enthusiasm.
Listen to this week's episode to hear more about Allen's story and how she's embraced change and pursued diverse opportunities that lead her to be CEO.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.
Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive work, expertise and leadership, and to discuss how she connects the dots among consumer and cultural trends, creativity, and business growth, shaping her role as an influential brand marketing leader.
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In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it paves the way for innovative strategies that not only transform the industry but also drive cultural shifts and meaningful connections.Listen to this episode to hear more about her unwavering commitment to the brand and how she's reshaping the perception of Tinder, positioning it not just as a hookup platform but as a facilitator of authentic and enduring relationships.
Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.
However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their respective expertise, Kogan and Hughes embarked on a pioneering venture, giving birth to the renowned Cameron Hughes Wine company.
Listen to this week's episode to hear more about how Kogan is driven by insatiable curiosity and how she ended up in the adult beverage industry.
Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.
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After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand.
"The key is to learn from it and learn from them quickly and fail fast," says Dillon.
Listen to this week’s episode to hear more about Dillon's journey from CMO to President and how he's giving back as a leader within his organization.
In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offering a glimpse into the future where virtual worlds seamlessly integrate with our everyday lives.
Listen to this week's episode to hear more about how Super League is creating immersive experiences as well as Ann's untraditional path from CMO to CEO.
In the latest episode of Marketing Vanguard, Melissa Waters sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve marketplace, Upwork gives access to a wide pool of freelancers spanning multiple categories. As CMO, Waters discusses how she and her team are pulling the human element through their marketing.
Listen to this week’s episode to hear more about Melissa’s journey in the tech world to how she’s helping to evangelize the work marketplace for both talent and businesses.
As the current CEO of Sabra, Joey Bergstein sits down to talk about how he’s navigating the transition from marketing to CEO all while putting people first. “For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet human needs through” says Bergstein.
Listen to this latest episode to hear more about Joey’s path to CEO and how he’s looking ahead to create real growth and value for the hummus brand.
Coming off the heels of a pandemic, Fara Howard has seen many versions of GoDaddy. As CMO for four years and counting, Howard’s scope is broad as she oversees several functions to help entrepreneurs build their own future through websites.
Now, Howard is bringing GoDaddy to new heights while focusing on fostering creative talent within the organization.
Listen to this new episode of Marketing Vanguard to learn more about how Howard's finding inspiration and how the CMO is creating ripples affects over at GoDaddy.
As Chief Marketing & Trust Officer at OpenWeb, a company that builds online communities around digital content, Tiffany oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising to put digital trust and safety at the core of strategic growth rather than an afterthought.
Listen to Adweek’s Marketing Vanguard Podcast to discover more about Xingyu Wang’s insights and strategies as well as her unique side passion.
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of EXOS, her extensive background in marketing continues to shape her leadership approach.
"[Working for a CEO that's been CMO] is such a gift," Liz Austin, CMO of EXOS, said. "Sarah gives me a lot of leeway, but there are times I want her counsel because of her background and working for these amazing brands and her consumer sensibility. She's a terrific thought partner when we're trying to solve gnarly issues."
Join us for this episode of Marketing Vanguard as we explore the power of a strong CEO and CMO partnership.
With a background in biology, Katie Williams initially put her scientific acumen to work at Procter & Gamble. Following roles at Kraft Foods and Mondelez International, she joined Haleon as a founding member. She now oversees a $5 billion U.S. portfolio featuring iconic brands such as Tums and Advil for the innovative consumer health company.
Listen to this episode of Marketing Vanguard to learn more about Williams' intriguing career journey.
Doug Martin has long outlived the average “CMO tenure” now as Chief Brand and Disruptive Growth Officer at General Mills. After starting as an intern in 2005, he has managed to gain immense credibility at the iconic CPG company by keeping consumer value at the core of everything they do.
Listen to the episode to hear more about how General Mills is staying grounded to build the brand and how they’re staying relevant in such a dynamic landscape.
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge of the marketing practice to bear in her role as CEO, knowledge that she and Forbus can center on.
It’s an uncommon cornerstone of experience that can arguably strengthen the marketing priorities of a brand and business—with intentional collaboration. The pair explain their relationship as CEO and CMO while having very different personalities. They’ve even sought out coaching to help understand the other’s working dynamics. “I'm always being pushed to go faster than I want to, but I'm also holding Ann back. Our personality tests and the assessments we took, are sort of our motivations and it helped explain some things,” explains Forbus.
Listen to this special episode to hear the pair talk about more about the importance of creativity being woven into all sides of a business, the role of vulnerability in leadership, and some of the mistakes they’re not afraid to admit they’ve made along the way.
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In her first podcast since starting at Impossible, Sims is infusing the company’s marketing with attention-grabbing creativity to change people’s minds about meat alternatives. In their latest campaign, the brand partnered with Deliotte Digital to create buzz around capturing your carbon footprint. Listen to this episode to hear more about Impossible’s latest campaign, Leslie’s new role, and why creativity is the business strategy to drive results.
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As a longtime New Yorker, Maryam Banikarim has gravitated to her natural born role as a community builder.
Most recently, after co-founding NYCNext during the pandemic, and following a long career as CMO of some iconic and emerging brands such as Hyatt, Gannett and Nextdoor, Banikarim’s efforts to re-imagine the iconic We<3NYC logo, part of a launch of a campaign to encourage New Yorkers to take action to better the city, didn’t go unnoticed, to say the least.
Tune into this episode of Marketing Vanguard to learn more about more of her lessons from the We<3NYC campaign launch, what’s next, and the college course that changed Maryam’s life.
As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities.
As the CMO of MassMutual and a self-described all-around people person herself, Jennifer explains just how important as a leader it is to manage those communities and relationships.
Listen to this episode of Marketing Vanguard to learn more about where she’s finding inspiration, balancing creative connections, and even what scares her as a leader.
Everette Taylor has already lived many lives, and his experiences have defined him. Previously the highly successful CMO of Artsy, he also served as CMO of Skurt, CMO of Sticker Mule and had several other marketing roles before that. Now at Kickstarter, he’s on a mission to redefine crowdfunding and what it can be and do, as well as be a model for the next generation of Black leaders, and his own visibility is core to that.
Listen here to learn more about Taylor’s goals, how he’s connecting the dots between his visibility and driving the Kickstarter business forward, and even an early job experience he's never shared in any interview before.
The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth.
We are thrilled to be kicking off Marketing Vanguard with Marc Speichert, the first Chief Commercial Officer at Four Seasons Hotels & Resorts. With a career path that has included roles at L’Oreal, Google and most recently GSK Consumer Healthcare, where he served as Global Chief Digital Officer, Speichert shares his perspective on the necessity of empathy, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons’ guests.
Over the last five years and 200+ episodes, CMO Moves has shared the human side of game-changing CMOs and the personal success stories behind these incredible leaders.
The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth.
Marketing Vanguard will spotlight the people who are driving the industry forward. These will be CMOs, certainly, but also Chief Growth Officers, Chief Commercial Officers, Chief Digital Officers—anyone who sits at the highest level within organizations overseeing marketing strategy. Sometimes we will invite CMOs to join with a fellow C-suite peer. And often we will welcome that unique cohort of CEOs who have come up through the CMO role.
If you're a follower of CMO Moves, you'll be up to date on the latest episodes of Marketing Vanguard with new episodes dropping weekly every Thursday. If not, make sure to subscribe wherever you get your podcasts and join me to listen to all of the great content coming your way.
In this episode of CMO Moves, three sustainability trailblazers discuss sustainability efforts with Adweek CXO Jenny Rooney in an effort to bring awareness to the Mainstream Green Action Plan.
CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created this report to highlight the work CMOs must do to drive sustainable practices in their businesses. CSA is a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG in which CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond.
Check out their bios below to learn more about them, and tune in to learn about key sustainability practices and best practices for leaders behind these initiatives.
More about our guests: Lauren Taylor is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround. She is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value.
Brad Jakeman is a currently Senior Advisor at the Boston Consulting Group, one of the world’s leading Management Consultancies. At BCG he advises clients on all aspects of marketing, business restructuring, digital transformation and sustainability. In addition to his role at BCG, Brad is Co-Founder and Managing Partner of Rethink Food, which identifies, invests in, and helps scale businesses that are digitally disrupting the legacy food system to make it more equitable and sustainable. Prior to Co-Founding Rethink Food, Jakeman spent almost ten years as President of PepsiCo’s Global Beverage Group.
Jose “Pepe” Gorbea is the Global Head of Brands, Agencies and Sustainability Innovation, HP. Pepe grew up in the suburbs of Mexico City, led the marketing agenda of multiple brands at Bimbo, Kraft Foods, Nestle and Mondelez across the globe and is a former alumnus of Google’s Marketing Academy. For him, bringing to life the voice of the consumer and their communities through the power of co-creation has helped him enable his clients to produce ‘Better Marketing’ from the likes of Hershey’s #HerShe and Nescafe’s ‘New Year’s Resolutions’ to Dettol’s ‘Covid Warriors’ and Smirnoff’s ‘Love Wins’ just to name a few.
Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
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To wrap up 2022, we’ve compiled some of the best advice from marketers who are excelling in the industry. Listen to our last episode of the year to hear from top CMOs such as Katie Welch, Denny Tu, and more. We’re so grateful for this community and are excited for you to see what we have in store for 2023!
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During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued.
Since joining Instacart around a year and a half ago, Laura Jones, now the delivery app’s chief marketing officer, has sought to embrace this momentum and turn the brand into a household name.
Her efforts to do so include a logo refresh, a limited-edition streetwear collection, and the company’s largest ad campaign ever.
In this episode of CMO Moves, Jones discusses her career trajectory, approach to hiring team members, and the strategy to shift Instacart’s marketing from transactional to inspirational.
On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK.
Livingston joins Miller at Brandweek 2022 in Miami where they discuss his journey as a marketer and how he approaches growing and building a marketing strategy.
Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns."
Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO Moves podcast.
"We're an experiential brand so it's all about living and breathing," says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.
Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?
It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.
Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.
In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent.
If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.
Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.
Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.
If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.
Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.
Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.
In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.
Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team.
In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.
Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team.
Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.
Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects.
As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do.
In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ongoing effort to build a business where people, the planet, and prosperity thrive together.
On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.
This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.
On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.
“I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said. “I think that’s so important to protect and guide when things don’t go quite the way you want them to because if you swing for a home run every time, you’re going to strike out sometimes. But you want to make sure that you not only push your team to be bold but that you’ll stand in front of them and take the hit when it’s not successful.”
Tune in to hear more about Vicky's journey and hear how adidas is paving the way with bold campaigns and even bolder results.
While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.
Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling.
Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.
From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lulumeon’s Chief Brand Officer.
Hear from Neuburger on her thoughts regarding contemplating a move after being at one company for a long time, the do’s and don’ts of community building, the evolving role of marketing leaders, and more.
Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie.
Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more.
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success:
“I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”
Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more.
This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with velocity, embracing non-traditional backgrounds in marketing, and always thinking big picture.
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He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.
Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and humbled by.
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly.
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Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience.Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You’ll also hear Wiley’s memorable advice on embracing who you are (especially when you’re the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work.
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What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward.
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In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories.Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they’re thinking about Black History Month and the delicate dance of keeping a pulse on new and emerging talent.
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After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations.Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he's prioritized personal needs throughout his career journey, his perspectives on what it means to be a CMO today and his advice for embracing "your other."
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From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future.In this special edition, hear from seven CMOs from brands like Wendy’s, Campbell’s and Snap Inc. on those specific challenges while host Heide Palermo and co-host Jabari Hearn, svp of marketing at Westbrook Media dish on their perspectives and share a few of our own.
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Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell’s has modernized the brand to make the product more relevant to consumers under the meals and beverages portfolio.In this episode, Lee shares insights into how she’s navigating pandemic-accelerated changes, the one thing she looks for when building a team, and the importance of creating space for others.
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Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.”Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do’s and don’ts for a harmonious brand-agency relationship and advice on how to keep your creative briefs, well, brief.
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When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be.CMO Moves host Heide Palermo sits down with Huyett to discuss what's next for the brand including their new launch of the second most requested clothing item in homeless shelters as well as the marketing breakfast she's been running for several years.
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Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid.In addition to leaning into its core values, Loredo claims the brand’s other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo’s candid advice for aspiring CMOs and why problem-solving goes hand-in-hand with marketing today.
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For TJ Abrams, every career move he’s made has been based on people and purpose. In their first ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that with encourage consumers to perform at their best.CMO Moves host Heide Palermo sat down with Abrams to discuss some fun ways in which he’s engaging his team virtually and his perspective on whether or not having an MBA is vital to ascend to the C-Suite.
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In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice.
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When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on.In this episode, Young shares what it means to be a tech CMO today and what skills are most needed for marketers moving forward.
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When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO!
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For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights.
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With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste, and HSN, it’s no wonder the young direct-to-consumer brand, such as Casper, is thriving.Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is!
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Special Edition: The Business of Marketing Season 2! Adweek’s Chief Innovation Officer, Toby Daniels sits down with Hulu President Kelly Campbell to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketingApple: https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1550810638?uo=4Spotify: https://open.spotify.com/show/62skwx4yeMFcYwpy4MtoE3Anchor: https://anchor.fm/business-of-marketing
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After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they're facilitating conversations with like-minded individuals to encourage more matches and where the future of dating is headed.
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Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates.
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To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads.It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?”To find out more about Nathaniel’s unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now.
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Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business.In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation
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Kicking off the guest-hosted CMO Moves episodes is an incredible duo: Eric Toda, global head of social marketing at Facebook, sits down for a chat with eos Products' first-ever CMO, Soyoung Kang.Tune in to this very special episode of CMO Moves on how you can learn just as much from your failures as you can from success, how having an appetite for risk to keep up with fast-paced consumers can reshuffle your campaigns, how having trust from your organization is essential for marketers, and lastly a full-on masterclass on community building and how speaking the language of the community-led eos Products to rename their shaving cream to "Bless Your F#@%ing Cooch" based on a viral TikTok influencer.
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While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lock step. It's been a fantastic journey. The company has had explosive growth even as a pandemic has set us back. I feel like in many ways it's driven us forward.” Before joining Away as their VP of Brand and now CMO, Selena graduated from Princeton University with a Bachelor's Degree in archaeology and finance and started her career on Wall Street before leaving to work in marketing for brands like Diageo and Anheuser-Busch.
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Her current position at fintech start-up Happy Money may be Sadira Furlow’s first-ever CMO role (and this her first-ever podcast!) but don’t let the rookie façade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew’s “PuppyMonkeyBaby” and one of her proudest career wins in building from the ground up, PepsiCo’s first premium water brand LifeWTR.She’s also an incredibly humble leader whose path to CMO was far from expected. Today, she’s building the Happy Money brand house as well as the brand voice through digital content that speaks to consumers in the way that they like to talk about money (debt-hacks, anyone?). Tune in to hear Sadira’s faith-fueled career journey, her must-have marketing skills, advice to those starting a new role remotely and what she would be if she wasn’t a CMO, which she could (and should) totally still do even as a CMO!
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Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw herself going down the path of a COO role, it was that operational expertise and ability to solve real business problems through creativity that caught the eye of the Hyundai leadership team which led to the offer (on a Wednesday morning she recalls so well). In this episode, the chief marketer dishes on the non-marketing skillsets required of CMOs today and how it's never too late to invest in yourself and your career. She also shares an inside look at the Hyundai’s latest “full-funnel attack” campaign for the new Tuscon release and how she’s working to innovate on the inside to support digital retailing and on the outside with true brand storytelling.
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When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic.In this episode, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S. Tune in to hear about his road to becoming the CMO of Walmart, the evolving role of the CMO, how he’s tackling DEI as a leader and of course, what he would be if he wasn’t a CMO.
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Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria. “I was ready for more meaning—ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I could really drive impact for the business,” Minjae said. Tune in to hear how her team is leveraging consumer behavior insights to activate campaigns—like the new spot featuring the 12 degrees of Kevin Bacon—and evolving carrier's product offering to better fit what its consumer needs. She also shares the must-have skills she looks for in talent, how she’s feeding her own curiosity and priming for what’s next and critical advice on how to follow your own set of criteria to guide your career. She also takes on my lighting round like a champ!
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This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO...
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I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way.The French-born (listen at :55 seconds in to hear how to say her last name right!), Portland-based leader spent most of her career in brand marketing at Nike, before taking on her first role as CMO for DTC fashion brand Everlane last month. And while Sophie’s path to CMO was not one she anticipated early on, she always knew that she wanted to set a good example for her two daughters and do something to have a positive impact on culture. “I knew that I wanted to tell stories. I wanted to make people feel something.”Tune in to hear how Sophie is thinking about storytelling and approaching sustainability from a marketing lens at Everlane. She also shares how she’s taking on her first 90 days as CMO and what’s it been like to onboard during the pandemic and critical advice she offers for aspiring CMOs centered around picking people over titles and jobs.
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While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. In this episode, we dive into Ukonwa’s background, growing up in Nigeria as the daughter of two entrepreneurs who gifted her with both analytical and creative DNA. She shares unrivaled advice for navigating a non-linear career and how taking pride in the work you put into the world is paramount to your reputation and success. Tune in to hear more about Ukonwa’s journey to CMO, how she blends what she calls “the math and the magic” to drive business success and how to never let die the childlike, human side of marketing.
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Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I tons to think about, too many competing headlines, great advice and loads of laughter. Not to mention a masterclass on strategic elf and F-bombing along the way! Warning. Do not listen to this if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties, curiosity, courage, conviction, and everything in between. It's elf'ing amazing!
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We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer. The two discussed how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to hear how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how marketing as we know it will forever change moving into the fifth paradigm.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing
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Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our friends at SAP, It’s a show dedicated to hearing the perspectives from everyone across the C-Suite on how they view marketing and the role of the CMO in driving growth for the company. Join us as we explore different perspectives and mine the intersectionality of marketing, technology, operations, finance, human resources and more! In today’s episode, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all. Subscribe to The Business of Marketing here: https://anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing
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It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his two Bernese Mountain Dogs, and a cameo appearance (wave from the window) from his son. Join us as we explore Greg’s career journey, the moves that he made, the mistakes that he learned from, how he’s planning to spend the Super Bowl for the first time in 10 years, what his daughter has to say about all her new found dad time, and how he balances home, heart and happiness.
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The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives.Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth.
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Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tune in to hear how Tim and the 75,000 Delta employees in 60 countries look to their own flight plan, using their core values as beacons to pull forward D&I, sustainability and a values-first mindset. Tim also shares how he ascended to the role of CMO and why he (like Lin-Maunel Miranda) thinks he “didn’t dream big enough.”
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When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance. Today, on Martin Luther King Day, we share her story of success as well as her big news. For three years she’s been working on an important moment that will take place later today. The Atlanta Hawks will be wearing their new uniforms that proudly say “MLK” on the front of their jersey, not Atlanta, not Hawks,but simply “MLK” in honor of Dr. King.And it isn’t just a uniform. The three-year journey included tremendous research to fully connect and empower the city of Atlanta, working with the community, local organizations and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure equity and equality are better embraced and understood by all. Melissa and her teams’ work will not only be recognized locally, but already has earned global recognition from none other than the Pope. When the Pope learned of today, he asked that a MLK uniform be shipped to him so he could bless it and send it back in time for today's game. Tune in to hear all of Melissa's amazing moves that got her fully in the game and able to drive such meaningful action.
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In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers.
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Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness.
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For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day. In Nick’s latest role, leading consumer marketing for TikTok globally, he’s already seen some pretty memorable moments. Who can forget Nathan Apodaca? No stranger to the intersection of marketing and culture, Nick has had an interesting career path. Tune in to hear more about his journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’.
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In honor of CMO Moves 150th episode, we went LIVE for the very first time to include the community in this important conversation around “The Business of Marketing”. Eight of the world’s top CMOs came together to discuss the intersectionality of Marketing, Finance, Technology, HR, and the Board Room and shared their perspectives on what it takes to be a well-rounded marketing business leader today. Thank you: Alicia Tillman, Global CMO of SAP Antonio Lucio, former Global CMO of Facebook Dara Treseder, Head Of Global Marketing and Communications of Peloton Linda Boff, CMCO of GE and President of GE Foundation Marisa Thalberg, Chief Brand and Marketing Officer of Lowe’s Companies Martin Renaud, CMO of Mondelez International Raja Rajamannar, CMCO of Mastercard and President Healthcare Division of Mastercard Vineet Mehra, Global Chief Marketing and Customer Officer of Walgreens Boots Alliance
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Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.Thank you to all our speakers for bringing their heart, knowledge, and power forward:Carla Hassan, CMO, CitiDalia Tarabay, Global Business Lead, GoogleFarhanna Sayegh, Multicultural Marketing Director, CQ fluencyJasmine Atherton, VP of Marketing, etuHOMEMaryam Banikarim, Head of Marketing, NextDoorSepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in TechnologyStephanie Nadi Olson, Founder, We Are RosieTariq Hassan, CMO, PetcoMehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host)Fahad Khawaja, Founder, Hue (moderator)
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Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward has been the ability to have impact. Since she joined Sephora, her role has continuously evolved towards the transformational intention of becoming fully consumer-centric. Today, she leads a fully cross-functional marketing team from brand, to ecommerce, to data science, to behavioral science and more. Tune it to hear Deborah’s incredible career advice, especially how to grow your career and influence in the C-Suite, how she sees her role as a leader in the Asian American community, and how great working relationships can be measured by one simple variable – “are you on a text messaging basis”?
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Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose.
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Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously.
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In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO NadineAll episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/
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Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all.
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Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and honest career advice we all need to hear right now. I first had Denise Karkos on CMO Moves at the start of 2018 when she was the CMO of TD Ameritrade. In this episode, we talk about what led her to make the move after 13 years from financial services to the entertainment industry, how she’s focusing on her team right now and the one thing you can do to build back your confidence after a slip-up.
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It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called “Managing Your Personal Brand Like a Start-Up”. Clearly, Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development. Tune in to hear all about Peloton’s new campaign released today around the power of community, how she’s found harmony and balance, and her model for success “Dare to Be Great!”
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For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman ThompsonRussell Shaffer, director of global culture, diversity and inclusion, WalmartStorm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability
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In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports.
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In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside Lara Balazs, CMO and GM of Strategic Partner Group at Intuit, we sat down with Condé Nast CMO Deirdre Findlay to hear how the two of them are thinking about agility and speed given Covid impacts, social unrest and future needs. We also discuss what it was like for Deirdre to start her new role as CMO just before the Pandemic hit and how Lara’s role has recently expanded. Tune in to this insightful episode filled with lessons in leadership and practical tips to help us all navigate the here, now and beyond. Also don’t miss Deirdre’s perspective of fashion these days and what Deirdre and Lara would be doing right now to change the world if money and talent were no object.
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On his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek to share his thoughts on business, marketing and life. Antonio takes us through his journey in marketing and leadership and shares will all of us the lessons he learned along the way. He also shared the negative consequences when you take on too much at work without being mindful of you and your family. Having survived divorce, depression and a heart attack, Antonio offers his advice as someone who has “made every mistake in the book.” Tune into this breathtaking farewell filled with tips no one really ever tells you and be sure to have a pen, paper and a box of Kleenex handy.
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What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.I sat down with Billy on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment. In between his sharing of brand learnings and consumer insights, Billy also shared his own tips of the trade regarding internal communications and how important it is to give people the benefit of the doubt.
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“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to hear more about the years-long journey of opening the “$5 billion” LA Rams Stadium only to be pivoted by Covid-19, what it means to inspire Angelenos to shine bright from a long-term perspective, and how her mentors and immigrant parents gave her the courage to embrace opportunity.Before chatting with Ronalee, I was able to take a sneak peak at what is now deemed “the largest stadium in the world” measuring 3.1 million square feet (!). Kieran Hannon, CMO of Openpath Security and a dear friend of ours, took on a special assignment for us as extended Adweek family and went to meet with Ronalee, and CTO Skarpi Hedinsson, for a special tour of SoFi Stadium before the big opening on September 13th. Check out the stadium for yourself on her podcast page (https://www.adweek.com/inside-the-brand/cmo-moves/the-la-rams-cmo-bringing-the-sofi-stadium-to-the-fans/)and take a look around (thanks again Kieran!).
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Almost three years ago, I published Episode 5 of CMO Moves, called The CMO Roadmap to Success, with Greg Welch, Senior Partner of Spencer Stuart. Having placed over 500 CMOs at the time, all ears tuned in to find out the secrets to landing the big job. Today, I bring back Greg to give us on update on the current CMO landscape, what’s changed this year (everything!) and what’s ahead for CMOs. In addition, Greg introduces us to the Spencer Stuart CMO Summit that just went live and is included in this episode. Three Global CMOs from New York to Brazil to Singapore weigh in on what’s changed in their world and what they look forward to: Janey Whiteside, CCO Walmart, Silvia Lagnado, Sustainable Growth Officer, Natura & Co, and Erica Kerner, Head of Marketing Strategies and Partnerships, ONE Championship.
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Hispanic and Latino/Latina/Latinx business leaders came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward.
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A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it was as a brand. The company sought out to not only get to the heart of who they were and what they stood for, but to also co-create a purpose alongside 45,000 associates. Tune in to hear the behind-the-scenes story of Ulta’s journey to find its true brand purpose, how Shelley leans into it as the foundation to help the brand evolve and how she turned around what she once thought was the biggest mistake of her career.
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What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring more transparency and fairness to the stock exchange scene. Since taking on the role of CMO two years ago, Kate Gunning has been able to unpack and convey the brand’s story in unique ways. From premium hoodies and socks to a custom-made IPA beer, Kate has embraced the power of experiential to build not only buzz and community but also education. Tune in to hear her impressive career journey that led her to where she is today and her career advice around trusting your gut, being brave and pushing forward.
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Zak Brown, CEO of McLaren Racing, joins us to share his perspective on the motor racing industry today, the future, and why he brought on the first CMO of McLaren Racing, Mark Waller, former CMO of the NFL. Zak, as CEO, has had to make some tough decisions these past few months, including having to furlough three-quarters of the staff, but he remains positive on the future as the learnings are pushing the technology sport to new levels that are in the fan’s best interest. “It’s easy to be a CEO when it’s easy, it’s hard to be a CEO when it’s hard, but the good CEOs, I think, thrive in that environment.”
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Look around you. One in six households in America is currently food insecure, meaning they have little or no access to food. That could be your next-door neighbor or the house across the street. Now look closer. One in four children in America is food insecure. When schools were open, many would leave on a Friday afternoon and not get another meal until they came back to school on Monday morning. When the schools were asked to close, then what happened? Cathy Davis discusses America's growing hunger problem - now estimated 54 million people without food, up from 37 million pre-Covid, and ways brands and individuals can help drive awareness and action towards solving it.
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After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Kenny to take on the role of Snap's CMO and how his team is growing users in target markets and driving awareness for new features like minis (mini utilities) and action bars. You'll also learn how this social media platform’s “pain in the ass” requirement to develop vertical content early on paid off as truly optimized for today’s mobile user and how it has evolved into a content platform, participating in the New Fronts for the first time this year.
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Peter Giorgi, CMO of Celebrity Cruises, didn’t take his first flight until he was 24 years old, yet this serial travel executive is an avid adventurer who loves to embrace risk, evident by his recent birthday trip to Lake Placid for a 13-mile hike and a giant stack of pancakes. Peter is excited for the time when the ships will sail again, and he says they will be better than normal. He also shares why the cruise industry is much better positioned for a comeback than the airlines right now. Join us in this lively discussion about the current state of the travel industry, how to position a team for a comeback, how he grew in his career, where he finds inspiration and how he is always pushing the boundaries. And don’t miss the hysterical story on how he missed his flight to meet with his now CEO, who he didn’t think he’d ever work for.
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What an honor to interview the Queen Interviewer of all time, Katie Couric, Award-Winning Journalist, Co-Founder, Stand Up To Cancer, and Founder, Katie Couric Media. In this unique episode of CMO Moves we cover a large range of topics that are top of mind for all marketers today, including social unrest, health and wellness, shift in media budgets, rise of social media importance and the power of brands working together. When Katie is not fighting social injustice, fighting cancer or fighting economic downturn, she’s busy fighting hunger. And today, on the 22nd anniversary of the 1998’s hit family movie The Parent Trap, she brought back the original cast (less Natasha Richardson, sadly) via her Instagram channel to raise funds for World Central Kitchen’s emergency relief and resiliency programs in the wake of Covid-19. For more information, please visit: https://www.instagram.com/tv/CC3RtRIFreN/
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10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating today's heightened discussions on race and stereotypes amidst COVID-related bias, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Cynthia Chen, President, Consumer Health, North America, Reckitt BenckiserMarvin Chow, Vice President, Global Marketing, GoogleBrad Hiranaga, Chief Brand Officer, North America, General MillsSoyoung Kang, Chief Marketing Officer, eosBoon Lai, Vice President, Global Partner Marketing, CiscoJudy Lee, Global Head of Experiential Marketing, PinterestHelen Loh, Senior Vice President, Marketing, Charles SchwabMinjae Ormes, Chief Marketing Officer, VisibleNick Tran, Head of Global Marketing, Tiktok USKyle Wong, Chief Executive Officer and Co-founder, Pixlee(host) Ko Im, Community Editor, Adweek
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Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new CMO of H&R Block so it was an immense pleasure to meet Vinoo and find out more about all the great initiatives he’s been leading. First of all, timely, tax day deadline is a few days away amid the most unusual year on record. Vinoo takes us through how he and the team pivoted to serve their customers, as well as how he and his team pivoted in how they work together. Second, and most impressive, is how Vinoo is thinking about community, diversity and inclusion with “Make Every Block Better”. Third and final (for now), I hugely appreciated chatting with Vinoo about superpowers, dot connecting, the role of marketing as journalists, and his tips for success for marketers today. This episode is packed full of great advice, great perspective and great urgency. I hope you enjoy Vinoo as much as I did and stay tuned for his masterclass on Financial Acumen. He doesn’t realize I took this seriously, but help me convince to do it, because it is needed, and he is spot on!
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10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are personally and professionally navigating these turbulent times. Their voices shared how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward. Please join us for this very special version of CMO Moves featuring Adweek’s Pride Stars and listen to the immediate actions each of us can take to accelerate systemic change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Sarah Kate Ellis, President and Chief Executive Officer, GLAADRigel Cable, Director of Analytics and SEO, Astound Commerce; Social Media InfluencerKendra Freeman, Co-founder, MendiBenjamin Lord, Chief Marketing Officer, Mira BeautyShelly McNamara, Chief Diversity and Inclusion Officer, Procter & GambleMichaela Ivri Mendelsohn, Chief Executive Officer, Pollo West Corp. (El Pollo Loco); Founder, TransCanWorkRachael Rapinoe, Co-founder, MendiAllyn Shaw, President and Chief Technology Officer, Recycle Track SystemsRyan Sides, Senior Director and Interim VP of Social Media, BET NetworksRobyn Streisand, Founder and Chief Executive Officer, The Mixx and Titanium WorldwideRandall M. Tucker, Chief Inclusion Officer, Mastercard
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As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly don't want to be behind.” Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman, so she kind of has to listen to him for many reasons. But, that specific guidance has resonated with her and steered all her expansions that she’s brought forward which have evolved WWE from a live sport to a multi-media entertainment conglomerate who is heavily invested in supporting their diverse community. There is so much packed in this episode that blew my mind and my heart. I hope you find time to tune into this special episode all about heroes and villains!
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Today we heard from 14 incredible and powerful Black leaders on how they are personally navigating today's turbulent times, how they are leading their teams, and what actions they recommend everyone take to accelerate systemic change. Please do not miss a moment of this moving event and please share this far and wide so we can have a better tomorrow. Thank you to all our speakers for bringing their heart, knowledge, and power forward:Adrian Parker, Global Head of Marketing, Patrón TequilaDaniel Cherry III, CMO, Activision Blizzard ESportsDanielle Lee, Chief Fan Officer, National Basketball Association (NBA)Danny Wright, Chief Brand Officer, AdweekElisha Greenwell, Co-Managing Director, Brand CitizensJabari Hearn, VP of Brand, LyftJulian Duncan, CMO, Jacksonville JaguarsJustina Omokhua, SVP of Brand Marketing, EndeavorKatrina Craigwell, Head of Global Employer Brand, J.P. Morgan ChaseLincoln Stephens, Co-Founder & CEO, The Marcus Graham ProjectMonique Nelson, Chair and CEO, UniWorld GroupRodney Williams, President & CEO, BelvedereTiffany R. Warren, SVP & Chief Diversity Officer, Omnicom & Founder & President, ADCOLORVictoria Russell, Chief of Diversity, Equity & Inclusion, Papa John's International
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To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest speaker, Marc Pritchard, Chief Brand Officer of Procter & Gamble, to dig deeper into the difference between equality and equity and how we all need to double down now.
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In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer of Omnicom and Founder/President of ADCOLOR on staying the course for D&I and the importance of human connections right now. Tiffany also urges all of us to "create support and check in with your diversity champions inside and outside your company." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Omnicom Exec and ADCOLOR President Tiffany R. Warren interviews Antonio Lucio, Global CMO of Facebook, on driving holistic and systemic change. Antonio notes that "diversity and inclusion is one of the filters that is going to help us accelerate our transition or transition out." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale and the "need to put responsibility and society at the center of our strategy." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia the Hispanic Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia Chen on the Asian Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Cynthia Chen, GM and President, Consumer Health and Wellness or RB interviews GLAAD CEO Sarah Kate Ellis on the LGBTQ Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, GLAAD CEO Sarah Kate Ellis interviews The Female Quotient CEO Shelley Zalis on how to close the gaps to create an equal workplace. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, The Female Quotient CEO Shelley Zalis interviews Endeavor CMO Bozoma Saint John on helping diverse talent rise. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Endeavor CMO Bozoma Saint John interviews Anheuser-Busch U.S, CMO Marcel Marcondes on the key Ingredient to company culture. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Anheuser-Busch U.S, CMO interviews Petco CMO Tariq Hassan on how to convert caring to action. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Petco CMO Tariq Hassan interviews Salesforce CMO Stephanie Buscemi on how to elevate diverse voices. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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In this session from the Adweek D&I Summit, Salesforce CMO Stephanie Buscemi interviews Curaleaf's CMO Jason White on how to provide social justice for the misrepresented. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.
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When I first heard her story, I knew I had to have her on CMO Moves. Former AOL executive turned entrepreneur Kara Goldin founded flavored water business Hint, breaking down beverage industry barriers and selling direct to consumers before DTC was even a thing. Now, celebrating 15 years since first hitting the shelves at Whole Foods, Kara sits down with me to reflect on why she started the company, how they handled pandemic panic buying, and what she’s doing to push policy in support of clean public water.
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Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into the marketing business case for humanity. This topic is top of mind for all marketers today as they juggle the short-term financial pressures and long-term reputation impact from their efforts at this very moment. Raja offers up a number of great tips for all marketers in how to not be tone-deaf with consumers or their CEO and CFO, and how to enroll help from their community for credibility. Further, Raja shares more on how two and half years ago he established a Risk Management function, now led by that same CFO who co-built the marketing finance team with Raja mentioned in his first episode of CMO Moves. Find out more about how this function was designed, what it monitors, and how it prepared Mastercard to handle the current pandemic across the 210 countries it operates in today.
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Monica Gil knows a few things about crisis and reputation management, having spent some time in politics on her path to CMO of NBCUniversal Telemundo Enterprises. Further, not only is she the Chief Marketing Officer, with all marketing and communications responsibility, she also leads Human Resources. As we’ve all be saying these past few weeks, there is no playbook for the crisis we are currently going through, but Monica has been building one for the future through the actions she’s taken. She not only pre-planned for the crisis, but is managing through and already planning for post with a lot of tips to share. If that wasn’t enough in one podcast, hang on for the second part of this where we go deep into the Latina culture and learn a lot about this fast-growing, dynamic group reshaping American culture.
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Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and now. But what’s happening in the background is an exponential advancement of technology. What does that mean? While we’re focused on today, rightfully so, I wanted to bring this forward as something not to forget about tomorrow. With that, I invited Tamara McCleary, CEO of Thulium and leading Futurist to share how her timeline projections has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here.
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Brad Haley, CMO of IHOP (sometimes now referred to as IHOb) is no stranger to big, bold, daring campaigns. A “cereal” restaurant marketer, as reinforced by the brand's recent product extension of cereal pancakes, Brad points to his key success factors: taking risks, his team, and having best-in-class agency partners. Indeed, the IHOb campaign was remarkable. In this episode, Brad goes deep into the campaign conception, the results, and how IHOP has been on a continual upward march in building brand momentum alongside Adweek’s Agency of the Decade, Droga5. We also dive deep into Brad’s earlier roles at CKE and Jack in the Box, where he first developed his formula for success that he's been refining ever since. This includes strong agency partnerships across the full-funnel marketing activities and the importance of not losing sight of the upper funnel. And going back to the very beginning of what Brad said was key to success, “having the very best internal team you can have,” Brad shares with us what his internal organization looks like, his broad cross-functional responsibilities, and his dedication to fostering diverse and inclusive teams. As part of IHOP’s core values, Brad describes all the actions they take and what they measure to ensure they are living up to those values and how success is breeding success.
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Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. Join us all as we dive deep into what’s working, what’s not and what's possible, including what it means to be “intellectually generous” with consumers. Both Intuit and Pinterest share similar missions, so you’ll hear what it is like to leverage platforms to deliver on purpose, inspiring and “creating the urge to act." Also, one of the coolest parts of the whole discussion for me personally, was a fascinating look at how campaigns can turn into multiple, individual sensory triggers and, hence, segmented and applied across different channels in different ways.
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In looking at Alex Chang’s path to becoming CMO of the San Francisco 49ers, you could say he took a bit of a slant route (I’m slowly upping my football vocab!). His journey began when he decided to ditch his pre-med studies to explore healthcare consulting and then went on to American Express where he spent more than 13 years across various marketing functions. So what brought him to take the marketing helm at the 49ers? The opportunity to transform brand strategy, engage new audiences and rebuild the marketing organization from the ground up. And that’s exactly what Alex and his team are focused on today as they look to move away from a legacy campaign to a new, more future-focused brand positioning launching in April. Listen in to hear more about how Alex is thinking about captive engagement in today’s competitive experience economy.
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I had the most fantastical experience recently, getting to ring the closing bell at Nasdaq for the 100th episode of CMO Moves. It was an honor and a privilege, I never in a million years would have thought could happen. And I couldn’t thank Jeremy Skule, CMO of Nasdaq, and his entire team more for their support of what CMO Moves is all about, which is directly in line with their mission. It’s about celebrating great leaders, great moments, great businesses, and it goes way beyond a bell. Join us in this exciting behind the scenes look at Nasdaq, and how Jeremy is shape-shifting perceptions away from just solely an exchange to a technology and analytics company.
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Today, we are celebrating. It’s the 100th episode of CMO Moves and I couldn’t be more excited to share this moment with you. I recently put out a call on social and through our newsletter to find out which episodes most resonated with our listeners and why–and in this special episode, we recap the 99 episodes to-date through listeners’ favorite moments. This was no easy feat, as almost every episode has touched so many people in different ways, but I did my best to bring you some of the most special moments and a few behind-the-scenes stories of my own.For more from this episode and the latest from the series, visit adweek.com/cmomoves
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Fresh off her GRAMMY week hosting musical artists in the Citi Sound Vault at the Hollywood Palladium, Jennifer Breithaupt, Global Consumer CMO of Citi, and I got a chance to talk about her role and the exciting things she’s working on across the industry. As a global leader, Jennifer has the opportunity and responsibility to have a global impact. Last March, Jennifer teamed up with the ANA to launch #SeeHerHearHer that brings together other global brands and leading artists to provide opportunities for women across the music industry. Join us in this fascinating deep dive behind the scenes of the music industry and how Jennifer leads her team at Citi. Hear her tips on how to hire and her recipe for leadership. Plus, find out what Jennifer doesn’t do because she’s “seen the end of that movie.”For more from this episode and the latest from the series, visit adweek.com/cmomoves
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When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ago, having previously served as CMO of Ancestry.com. Join us in this deeper dive into Vineet’s current world, leading global marketing for a $130 billion business with more than 440,000 employees, nearly 19,000 stores across 11 countries and a wholesale business that distributes to more than 240,000 pharmacies. Find out what these five mantras are and how Vineet and his team of four CMOs are redesigning the future of marketing and what it means to be a modern CMO.For highlights from this episode and the latest from the series, visit adweek.com/cmomoves
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To kick off my new year, I took a little trip south of San Francisco to visit with Taj Alavi, Global Head of Brand at Uber and former Head of Brand for Instagram and Intuit. What was supposed to be an hour breakfast turned into a three-hour fascinating journey with Taj. We talked about everything from how she got to lead Global Brand for one of the biggest companies in the world to how she juggled her full family life to her tips for balancing being direct and being nice. We also touched on the impact of her Iranian culture in how she approached her role as a business leader, and what she had to change to finally “own her informed voice” unapologetically. Tune in to hear Taj’s incredible journey and how her life motto of “build, not break” reminds us all that we are part of a bigger story.
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Have you ever wondered how a certain someone gets on the cover of a major publication? Or how speakers are selected for events? Or what a hot newsroom decides to focus in on? Well, today we dive deep with Adweek's editorial co-leaders, Lisa Granatstein and Stephanie Paterik, to hear what they found truly unique this year and what they are looking forward to in 2020. Tune in to hear about some of the most notable moments of 2019, including Chrissy Teigen’s Brand Genius Award, a private home tour with Swizz Beatz, what’s happening with Privacy Laws and Customer Experience. And don’t miss what’s on everyone’s mind for 2020 with the shifting trends and possible death of Direct-to-Consumer (DTC). Wait, what?
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Bozoma (Boz) Saint John, CMO of Endeavor (aka @badassboz) has had an exciting career leading brands like Uber, Apple Music, Pepsi and now Endeavor. In this episode, we dive deep into her unique superpowers– which sit squarely amidst the magic of pop culture– and how she added skills along the way to help her do “the full job.” Despite creativity being her leading strength, Boz has leaned into “the math” to underscore her achievements. A skill, she says, she was criticized for not mastering early on in her career. Find out what Boz is up to now at Endeavor from movie stars to athletes to brands to Miss Universe and Professional Bull Riders. This episode is filled with heart, excitement and great life advice. As Boz shares her experience of losing her husband at such a young age, she reminds us all to live life urgently. She describes her own life as a campfire, where you need lots of different kinds of logs to really make the fire blaze. There is no denying, she’s on fire in the best way.
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Deborah Wahl, Global CMO of General Motors, has always been paving new roads in every role she has ever taken on - Ford, Mazda, Toyota, Chrysler, McDonald's. In her latest role as Global CMO of GM, Deborah shares how she and CEO, Mary Barra, are pursuing a vision of “a world of zero crashes, zero emissions, and zero congestion.” As an expert CMO who has led so many exciting companies, Deborah and I dive deep into the role of the CMO and the confusion in the industry around the role. Unequivocally, Deborah notes, the role of the CMO is to drive growth. Despite the rapidly changing landscape, Deborah goes on to discuss how the objectives of marketing haven’t changed, but how you get there has. And in her mind, it is time to bust some myths around the aptitude of marketers everywhere. Tune in to hear more from Deborah on these essential topics.
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Musa Tariq. What can I say about him that most of you don’t already know? He’s wicked smart, super creative and incredibly thoughtful in his role and as a mentor to many. Oh, yes - and he wears awesome shoes as evidenced by the countless tweets and posts on his fire kicks from the Brandweek mainstage. In his last episode of CMO Moves in June 2018, Musa was on a mission to find his personal North Star, leaving Ford as the youngest Chief Brand Officer ever. In this episode, we dive into his inspiring career journey, what he learned from his prior roles that refined his thinking and the advice he has to marketers everywhere. See more, including Musa's cant-miss playbook from this episode at www.adweek.com/cmomoves
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When I sat down with Jill Gregory, NASCAR’s first female CMO, and asked her what’s it’s like being a woman in a male-dominated industry, she said it “isn’t something that really occurs to me.” And after hearing how NASCAR has the most diverse fanbase today than it’s ever had, it’s no wonder why. Jill is hyper-focused on embracing that diversity to grow the more than 70-year-old brand. In this episode, we dive into behind the scenes of NASCAR sponsorships, how Jill’s team trying nontraditional methods and the best career advice she's ever heard.
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In 90 episodes of CMO Moves, we've covered a number of important issues that are driving the CMO agenda today. One, in particular, keeps rising to the top as a mystery unsolved: people-powered growth fueled by transformative technology. In all my discussions with exceptional CMOs, we’ve discussed this topic, but Lara Balazs, CMO of Intuit, decided to take it on in with unwavering intention. Together with Lara, we devised a four-part series that would dive deep into different parts of the equation, bringing you key learnings and actionable insights along the way. Today, we’re tackling part one, Personalized Performance, with the incredible Suzy Deering, CMO of eBay. Join us as we tackle this topic from Intuit’s mainstage, which was broadcasted globally to the Intuit marketing and communications team around the world. Stay tuned for parts two, three and four – where we tackle another part of the critical mission with different CMO experts for each topic. For now, grab a pen and paper as we are going deep. Check out the article (www.adweek.com/cmomoves) for a quick cheat sheet on investing in data science, developing your teams, moving beyond your vertical and plenty more – all from this powerful discussion between Lara and Suzy on CMO Moves Duos.
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I’ve been waiting (im)patiently to release this amazing podcast ever since we recorded it a few weeks ago. As you walk around this Halloween evening, you may see something magical. Pirates sailing their ships, Princesses in their carriages – which happen to be special costumes for children in wheelchairs to feel part of the pack. There are even adaptive costumes to help kids needing medical devices feel included as well. And, you may even see children carrying around their favorite doll or action figure that represents the diverse world we live in.These exceptional moments of diversity and inclusion for all are driven by committed leaders like Rick Gomez, Chief Marketing and Digital Officer of Target and Pam Kaufman, President of Viacom/Nickelodeon Global Consumer Products, who have championed inclusion for their teams, with their partners and, most importantly, for the consumers they serve.Tune in to this very entertaining and insightful conversation with Pam and Rick. Be ready for some big laughs and maybe even a few tears. You’ll learn what keeps Pam fueled for her day and what color brings out the best in Rick. And most importantly, find out what it’s like to lead inside-out transformation for the greater good across the massive organizations of Viacom and Target.
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From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. But even with a firm grasp on data as what she refers to as one of "the most important asset that you have," Susan stresses the value of creativity for marketers. Since taking the marketing helm at The Trade Desk two years ago, Susan has made it her mission to help find the soul of the brand – and she’s done it by telling people-centric stories. In this episode, find out how Susan markets the ad-tech company with a B2C mindset, how she's thinking about data, and the differences between the open internet and “walled gardens.” Oh, and the burning question of whether or not are our phones are listening to us to target ads? Yes, we touch on that too.
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Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct.
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Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride. And they did not disappoint. Join us in this fabulous and fun conversation around social media and how to create healthy tension in your brand while removing distracting friction. Don’t miss the leadership tips from both Kurt and Tony in how to bring together disparate parts of your organizations to turn concepts into reality. And, of course, their career tips on how they evolved from CMO to their new roles as President and Chief Member Officer, respectively.
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Salesforce CMO Stephanie Buscemi first started her career in radio and TV, but as a native "Bay Area gal," she soon came back to her roots and set her sights on tech. Her broadcast journalism background has proven valuable, giving her the perfect footing to humanize seemingly complicated technologies and use storytelling to bring to life the company's core values of trust, customer success, innovation and equality. Listen to this episode to find out how Stephanie got to where she is today, how she's driving equality in Silicon Valley and what this almost $16 billion tech company believes drives true innovation.
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What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other. As Daniel Cherry III calls it: “competitive entertainment.” Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of Activision Blizzard Esports as they dive deep into this exciting world and hear how they are constantly upping their game. From spa cabanas in the stadium to bringing online to life with community competitions like “Overwatch League.” And what’s this about Chris Bruzzo, CMO of EA, Pac-Man and Brandweek? I heard Julian will be delivering some baked goods… You can’t make this stuff up so you’ll have to tune in to hear more!
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Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence. Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners on the team. Join Fiona in this deep dive into all things marketing and media and hear how she built her toolbox of expert skills across agency and brand roles. Don’t miss hearing her amazing origin story and how this little British girl that grew up in the countryside became the Chief Brand Officer of one of the largest companies in the world. And definitely stay tuned to hear how her top role model and biggest fan, her mum and her daughter, inspired her to lead massive change industry-wide for women equality and portrayal around the globe.
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What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be.
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Jason White, CMO of Cura Cannabis Solutions and former head of Marketing for Beats by Dr. Dre, shares his impressive career journey from his “not-so-sexy beginnings” selling soap in Colorado Springs to the exciting agency world in China to running one of the hottest brands at Apple to taking on the mysterious and complicated cannabis category. So how did this 12-year-old wide-eyed kid, who was in love with the Michael Jordan world of storytelling and just wanted to make Nike ads, become a shepherd for social justice at one of the largest cannabis companies in the U.S.? Don’t miss this epic adventure with Jason White, where we travel the globe and visit the deepest corners of society. What would Jason be doing now if money and talent were no object? He’d have strings…
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Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still. As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address.
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In the 15 years that Rebecca Minkoff has been building the Rebecca Minkoff fashion brand, she has worn many hats, including acting CMO until such a time where she decided it was critical to hire a CMO to lead her brand, her name, her products that she built by hand, literally. Find out what her tipping point was and what this busy mom of three is up to now with The Female Founder Collective, a Superwomen podcast and a new education program to help women succeed in business, with still juggling her day job as Designer and Founder of Rebecca Minkoff.
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What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills.
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One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly first started her career in finance before spending 12 years at Google (one of which was in Japan), sharpening her leadership skills and falling in love with marketing.That love for marketing and the opportunity to help Hulu play a role in shaping culture was also a major draw and an area where the brand has thrived under Kelly’s leadership. From partnering with the World Record Egg (and its creators) to help bring awareness to mental health (an idea that came from Nick Tran, Hulu VP of Brand Marketing and Culture), to finding a unique way to advertise in sports.Listen to this episode for more of Kelly’s inside scoop on Hulu’s latest campaigns, how she’s driving growth for the brand and her biggest career tips.
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As Tim Ellis, CMO of the NFL, and I were sitting in Cannes just recently, we turned the mic on and embarked on an incredible journey together. This podcast really should be two separate ones but they come from one fantastical person, Tim.The first would be a podcast about a curious and adventurous young man who went from learning how to fence in Paris, to working in a Kibbutz in Israel milking cows and driving tractors, to building oil rigs in Norway, to being an actor and teacher in Tokyo, Japan, to then jumping on a cruise ship as a bartender to see the world, to joining an agency in Sweden to eventually deliver the ad that changed the SuperBowl forever. How did he do it? Well, you’ll have to tune in to find out and then hang tight as we dive deep into the NFL and what he’s doing with a collective audience of 750MM as part 2 of this incredible podcast.That’s right. 750MM is the collective audience of the NFL when you add up the NFL brand, the clubs, the players, the former players – A.K.A. “legends” - into one social media ecosystem. What do you do with that ecosystem? Well, Tim has a pretty elaborate plan he shares around education, focus on verticals, partners, influencers, social platforms and more. His recipe for success is not to be missed. It’s exciting and fun and includes people with names like Ninja and JuJu - you’ve probably heard of them. ;)
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Marisa Thalberg, Global Chief Brand Officer of Taco Bell, knows what’s like to juggle career and life better than most. As a first-time mom and an accomplished marketing leader of multiple brands, from Luxury to QSR, Marisa also balanced a full-time second career, Executive Moms. Marisa founded Executive Moms in 2000 to help debunk the negative mythology that still exists in popular culture about working moms and to support “fabulous women who are both mothers and professionals”. In this incredibly packed episode, we go deep into what prompted Marisa to launch Executive Moms while Head of Global Advertising at Unilever Cosmetics, along with all the lessons she’s learned along the way that earned her the Chief Brand Officer spot at Taco Bell and continuously drives her success today.
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Introducing a whole new mini-series as part of CMO Moves....Duos! After I released my 70th episode, I thought to myself, “hmmm, I have a lot of incredible new guests coming up, but I also miss hearing from the first 70!” As you know, time flies and my prior guests have been super busy doing all kinds of new and wonderful things. Since I already interviewed them, I thought we'd turn the tables for a little fun. And with that, CMO Moves Duos was born. First up is Carla Hassan, Chief Brand Officer of Citi and Diego Scotti, CMO of Verizon interviewing each other! That’s right, I passed the mic over and sat back to enjoy the show myself. Fasten your headsets and get ready for an epic new adventure.
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Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit. What does this serial B2C marketing leader take with her in every role? Scrappiness. Something she learned when she first graduated with honors and couldn’t find a job. Instead of being dismayed, Lara designed her own job where she pushed herself to try new things on a daily basis in order to build out her skills. From that point forward, Lara has always stayed on top of her game by never settling for the status quo and by learning from the experiences she creates in every role that allows her to push the boundaries. Join us as we dive deep into how Lara is thinking about technology at Intuit, where AI and ML become part of the equation, how she creates diverse teams and ensures that everyone has a full voice at the table to drive growth for Intuit, and how she’s stayed scrappy throughout her career to rise to top, consistently.
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Tariq Hassan, CMO of Petco, is a true “champion” of transformation in every sense of the word. Not only is he championing change within Petco in the name of pet parents everywhere, but he’s also fueling his organization with new thinking and lifting up diverse talent to be part of ongoing solutions. In fact, he was just celebrated at Adweek’s Champions’ event, as part of our inaugural class of those exceptional leaders that rise up and reach back. His recipe for success inside and out? Empowerment, engagement, incentive, inclusion, and transparency. Tune in to hear more from Tariq on how he’s thinking of pet parents, their lifelong journeys and the oxytocin that surrounds his universe to drive meaningful transformation.
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Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof. In Janey’s role, she is responsible for four critical pillars: customer, product, marketing, and Jet. Tune in to hear her deep dive into all four! Also, don’t miss her exceptional career advice and how she has grown in her career to earn her unique leadership role at the world’s largest company.
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With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves.
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Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to a strong start with their already Emmy-nominated brand Canticos, a bilingual series of nursery rhymes exclusively on Nick Jr.
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Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing. As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”.
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Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success.
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"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies.
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Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already had monumental impact on how women are portrayed in media and has catapulted industry-wide reform in partnership with the ANA and The Alliance for Family Entertainment. With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of the new Women Trailblazers Council. Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her 3 critical career tips and how she is now impacting lives across the globe by empowering everyone to make healthier choices with better food products, technology, accountability, community and support.
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Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17. Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice.
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Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the right fit – in commitment, expectations and chemistry – and how that helped prepare her for her now role as President. Tune in to hear about her search for "purple squirrels", the difference between weight lifting and meditation, and the wonderful quote she leaves us with at the end.
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When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Literally, tune in and you’ll hear Seth ROAR. Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie.
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“There's something very special about working in a category that has so much impact on people's lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth in her role – now taking on all brand, media and creative strategy for the enterprise – but also in the way the brand connects with consumers on the sometimes sticky subject of money.
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Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventing pregnancy care for the 21st Century. Tune in to hear her incredible career tips as well as some fun personal learnings from her global travels.
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Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe. Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite.
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Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her. While quarterbacking her mother’s stage 4 brain cancer care, Maria discovered she herself had a brain tumor and faced a pivotal point in her life and career. Tune in to hear more from Maria!
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Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more importantly, the Bacardi teams with a single mission to stay focused on the consumer and give back to the communities from where they came.
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Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day. Chris also shares his perspective on the difference between finance and “marketing math”. Tune in to hear his incredible journey and how he’s learned to focus, measure and celebrate not just the touchdowns, but all the first downs required to deliver long-term results.
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Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, funko pop addiction and all. Tune in to hear more from Julian on his incredible journey, how he uses culture as his career guide, how he keeps himself at the forefront of marketing and how he’s become the deadliest player at Taboo.
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Nick Drake, EVP of Marketing & Experience of T-Mobile shares his many important career and life lessons from the Rugby field to the inside of agencies to the ocean on a surfboard and into the Outback as a Jackaroo. Nick’s life adventures are mesmerizing and despite his humble and gracious demeanor around his opportunities in life, his spirit of always “going into the unknown and amazing things will happen” has shaped his career and all the companies he has led into greatness. Tune in to hear more about how Nick is leading T-Mobile with “Are you with us” and don’t miss his point of view on the efficacy of advertising today and the role that 5G will play in ferreting out the brands and agencies that will truly win in the future.
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Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”.
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Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion. Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world where, unfortunately, racial strife still exists.
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How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally? Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. MedMen is one of the largest cannabis retailers globally and has already seen exponential growth in the short eight months with David leading the charge. Tune in to hear more from David on how he’s building exciting new capabilities and tackling the psychological transformation of the category out of the dark corners.
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In today’s very special edition, and final episode of CMO Moves in 2018, I'm bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these guests sit on our Innovators Council, I thought it'd be a good time to ask them what they think the hottest trends will be in 2019.
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Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.
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Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies. Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.
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Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry. Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton. Did you know that? I sure didn’t.
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Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. We also cover some incredibly personal topics that have shaped her leadership style along the way. Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life. If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.
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Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis. Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.”
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Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B. But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort. To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purpose. If you ever wanted to hear how to transform a company with a complex B2B2B2B2C ecosystem leveraging all the power of digital, creative, operations, strategy and vision…now’s the time. A real masterclass with Dave Edelman.
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Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges. Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose.
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Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at the speed of pop culture and taking risks with great agency partners. Having started as an intern at Unilever as a Chemical Engineer and working his way up to Global CMO of Burger King, he shares his top advice for other marketers, “First really get to know your brand, then develop a taste for great advertising and then just do it!” His advice to agencies? “Help your client do these three things!”
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Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands.
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Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform. The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever. Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.
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Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of career development, tangible goals, content creation, channel acceleration, consumer trends and integrating the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers.
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Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move. Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!
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Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I also got to see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose. With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc. I’m thrilled to share his journey and tips on CMO Moves
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Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.
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Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies find their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions. Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.”
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Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it and how to apply it to bring not only consumer loyalty, but employee loyalty. Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark.
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What would happen if you woke up one day and realized you no longer wanted that corner office? Your passion was gone. What would you do? I was lucky enough to catch Robin Domeniconi, CEO and Founder of Threaded Tales and former CMO of (RED), in between her global hops, to grab her inspirational story to share with you. I met Robin a couple of years ago and her story has stayed with me in vibrant color ever since. A remarkable journey that took her on a whirlwind career leading some of the world’s most popular publications, like Real Simple and Elle, jumping into private equity, evolving brands like Microsoft and Rue La La into media properties and then… a one-way ticket to Bali.
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David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. It's how he led successful brands at Unilever, Pinterest and now the NYT. He also offers some great advice about how to expand your thinking beyond your purview to break through barriers, like how he leveraged inspiration from The Blair Witch Project to take Axe to the top of the market and how he's now thinking of the future of the NYT looking at the success of Spotify and Netflix. Tune into this fascinating CMO Moves #podcast to hear more on what The New York Times is up to and, per David, how to "move fast and don't be afraid to break stuff."
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John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star. Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!
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Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology! Like the storyteller squared that she is, she is also a mom squared, ensuring her three children thrive in their lives at home and get to experience disparate corners of the world as she serves mankind! Tune to hear more on what Meg (and “Yoda”) have to say about balance and being brave!
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Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture.
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Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can bring their best selves to the table.
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Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his mentors, like Bill Gates and Satya Nadella, along the way.
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Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds. Find out how she came into this newly created role, what she is trailblazing and how she continuously evaluates “Just Do It” with “Just Enough” to keep balance across work, family and health.
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Pam Kaufman, President of Viacom Nickelodeon Global Consumer Products, leads some of the coolest brands in the world but humbly notes her greatest responsibility is being the “Chief Motivational Officer” for her teams. Tune in to hear her leadership tips and great career advice based on her own journey from looking for her first job to now helping so many succeed.
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Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor shares what it takes to succeed today, how to architect your teams for growth, break through barriers and build your personal brand.
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Musa Tariq, former Chief Brand Officer of Ford and current “Student of Life” shares his perspective on The Future of Marketing and the importance of focusing on the White Space, reminding us all to ”boldly go where no one has gone before.”
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Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role. Nuno lays out his former CMO playbook and discusses his priority areas now as President, especially his focus on corporate culture.
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Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness in your employees and your nation. He’s taking on America as his client, pro-bono!
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Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global economy. Well-traveled and well-versed in all things data, technology and customer experience, Charlie discusses the role of the CDO and how to take big swings to overcome the limitations of incrementality.
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Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands. A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale.
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Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory.
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Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!
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Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo.
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Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career in meaningful increments.
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Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to ensure that all your marketing efforts from top to bottom of the funnel are geared towards ROI.
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Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation.
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Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands to winning countless awards and has developed a world-class team.
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Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent at work and at home, how to strategize for your week, how to plan your career and more…
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Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility across the organization for the marketing team, how to leverage marketing for the greater good, and more…
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Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more…
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Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus!
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Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader.
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Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today's most relevant music organizations, the Recording Academy, and Music's Biggest Brand - the GRAMMYs. As the first CMO of The Recording Academy, Evan shares his 14+ year journey which includes his trials and triumphs: how to turn an experiment called the marketing department into an essential growth engine, how to engage and find alignment with board members, how to create marketing partnerships to reach new heights, how to create amazing, culture-shifting moments and more.
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Denise Karkos, CMO of TD Ameritrade shares her lessons learned on how to develop leadership skills, deal with a tough audience, leverage your network, manage a team of dynamic personalities, earn credibility, embrace vulnerability, tackle insecurity, give & take constructive criticism, embrace failure, be mindful of your body language, and more.
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Greg Welch, Senior Partner of Spencer Stuart, shares his vast experience in placing and advancing more than 500 CMOs; what it takes to land the top marketing job, how to determine your next move, what skills to flex and build, how to think about board seats, when/if to shift into a CEO role and more!
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Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team with quality time and resources, how to unite employees across the globe with a brand that is human and accessible, how to turn the impossible into unimpossible.
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In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader.
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Deborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way, to include: how to turn curiosity into opportunity, how to breakthrough in new markets, what makes for a successful CMO, how the role of the CMO has changed, how to stay current in your role, how to stay focused on growth, how to bring value to the Board Room and the industry as a whole.
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In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful.
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