The Social Focus: Recent Episodes
Natalie & Ang: The Social Focus
Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail hello@thesocialfocus.co On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc
So long, farewell; we've come to say, Goodbye!
The time has come to say farewell to The Social Focus. We want to take this opportunity to thank YOU for your loyalty and tuning in to our show every week for the past two and half years! We could have never imagined how two Canadian women stuck at home during the pandemic could reach a global audience that embraced and learned from what we had to share.
We leave with gratitude to you and adoration and respect for eachother in our individual endeavours. We hope that you will continue to follow along with us on Instagram and TikTok from our accounts below:
We are on TikTok & Instagram as:
@angela.s.doyon
@natcaronphoto
And as we mentioned, we are having one last HUGE retirement sale for all of our programs! We're talking over 80% our original prices but the deadline to purchase is June 30, 2022!
Visit https://www.thesocialfocus.co/retirement-sale
You'll be able to snag
The Product Focus for only $97 USD (plus applicable taxes)
Our signature course that walks you through how to maximize your efforts on Instagram for your Business. Four modules and 14 lessons with two bonus lessons!
Instagram for Business for only $97 USD (plus applicable taxes)Our signature course that walks you through how to maximize your efforts on Instagram for your Business.Instagram for Realtors for only $97 USD (plus applicable taxes)Our signature course but tailored for the real estate industry! Master Instagram with more confidence and unique content creation to speak to your ideal audience!Our Styled Stock Photography Albumfor only $57 USD (plus applicable taxes)
Over 1700+ Styled ImagesPerfect to use in your marketing collateral, Instagram feed, stories and for cover photos! The opportunities are endless and they cover every holiday and all industries including health & wellness, food & beverage, home & design and so much more!
Thank you again for your listenership!
xoxo
Nat & Ang
Curious as to how to get started selling your products with Etsy and or Shopify? Maybe you’re wondering, what’s the difference between the two? Well, we have a special guest for this episode who has done both and very successfully (while also being a mom to four beautiful children).
Lauren Keplinger started selling on Etsy in 2012, and has since built her monogrammed baby shop to over $800,000 in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other women entrepreneurs to build, grow, and scale their e-commerce businesses to a meaningful income for their family while not letting the business take over their whole life. You can find her at LaurenKeplinger.com and on Instagram @lauren.keplinger
Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Stay with us today as we go on a bit of a tangent. We are still talking about strategy for selling your product, but we want you to take something (possibly new to you) into consideration.
How are you marketing to men? Yes, while your ideal audience might be women it is still important to consider the other 50% of the population 😏.
Men are also looking for gifts and to make purchases. So why can’t your product be what they are looking for?
This is especially important to consider as you approach holidays. Such as Mother’s Day, Christmas, and Valentine’s Day. Men are always looking for special gifts to give the women in their lives. But reaching them is going to take a different approach than what you are already doing for your ideal customer.
When doing our research we were blown away by some of the stats! It was completely eye opening as to how different genders consume content and if taken into consideration can really help you get your product in front of more male customers.
Check out these stats and incorporate them into your next marketing campaign:
- Men are more likely to shop online. 51% of men prefer to show online vs. 40% of women.
- Men are very brand loyal. When they find something they like they will continue to purchase from that company for years. They care less about price.
- Even though men tend to, and prefer to, shop online 71% will read direct mail. Especially if it includes a coupon.
- Social media platforms men typically hang out on are YouTube, Twitter, and Pinterest.
- Make sure your written copy is very direct and to the point.
So interesting, right?!?!
If you found this episode helpful we would love it if you took a moment and left us a review. We love hearing from you!
Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
If we could scream it from the rooftops we would. Community is everything when it comes to female entrepreneurship. That is why we are so excited to share Teri and Sarah with you today.
These two epitomize what it means to build a community with the mission of shining a light on female businesses and business owners. There is still a lot that can be done, but they are a perfect example of what two badass women can do when they make the decision to start.
Teri and Sarah met in their 9-5 jobs and formed a strong connection. And when they realized they both were seeking meaningful connections and open conversations about business and life, what started as a mentorship turned into a business. Females Who Side Hustle was born.
Once it became clear that other like minded and motivated females were craving the same connection they started tossing around the idea of starting a podcast. They wanted to reach more people and it felt like the logical next step.
Now in their third year of podcasting, Teri and Sarah are taking what they’ve learned and are helping other women start their own podcast. A logical expansion of the services they already offer.
Terri and Sarah believe everyone has something to share no matter what business or industry they are in and that podcasts are the best way to tell your story. Either by starting your own podcast or being a guest on one. And since they have so much experience in the podcasting world we wanted to know their best advice when it comes to hosting and/or being a guest on a podcast. Here are out takeaways from the conversation:
- Sometimes the struggles are gifts
- Podcasting can be used in any industry, niche or business
- Before being a guest on a podcast make sure to do your do diligence
- Podcasting is an excellent way to grow your business or even build a business
Make sure you connect with Teri & Sarah at both Females Who Side Hustle and Save Her Seat:
Website: Females Who Side Hustle
Apple Podcast: Save Her Seat
@femaleswhosidehustle
@saveherseat
And they are generously offering our listeners 10% off all merch and services! Use code SOCIAL at checkout!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host The Social Focus Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We love a great entrepreneurial origin story. How the idea was sparked, what problem needed to be solved, and the process they took to get to where they are now.
If you’re like us, and love a great story, then today’s episode is right up your alley!
Mel McNamee is the founder of Lykke, Canada’s first designer inflatable pool brand. But Lykke is about more than just gorgeous adult inflatable pools. The name comes from the Danish word meaning Pursuit of Happiness. Mel wants to help her customers elevate their backyard experience through Lykke pools. And have a rockin’ summer!
Prior to creating Lykke Mel worked as a project manager for 10 years. She had always wanted to start her own business, but never found the right idea. Then during the summer of 2020 the right idea presented itself.
Like so many parents with young children, summer means spending time outside in the pool. When Mel went to buy one for her daughter she wanted something that wasn’t an eyesore. But everything she found had cartoon characters on it and wasn’t “on trend”. And in terms of function, she couldn’t find anything that wouldn’t collapse, or overflow, when she sat in it with her daughter.
So Mel went to work developing the type of inflatable pool she would want to use and soon found others wanted as well. In the first season, Lykke sold out completely!
These last couple of years have taught Mel a ton about entrepreneurship. And herself. The lessons she has learned include:
- It’s okay to start small
- Embrace the support of your community
- Get over the fear of starting
- Listen to the feedback to help you validate new ideas for the future
This season Lykke has unveiled new designs as well as launching a collection of hats. Make sure you check out all the beautiful designs at www.lykkeshop.com and follow along on Instagram for inspiration. ** Promocode for you! Use code: SOCIALFOCUS to get $10 off at checkout!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host The Social Focus Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
If you’ve ever said the following: “I don’t want to be too salesy”, “selling makes me feel uncomfortable”, or “I don’t feel comfortable asking someone to buy from me” then listen up!
One of your many jobs as a business owner is selling. But that doesn’t mean it’s something you love to do or even feel comfortable doing. Today we are talking about ways to feel confident, and proud, when asking for the sale.
First off, focus on the solution that your product brings. Show your customers how you are helping solve their problem. Some examples are mentioning how your product makes for a great gift or is a unique gift you won’t find anywhere else. Lean into your storytelling side.
Let your customers do the talking for you by sharing a success story. You can do this through a post on Instagram with a photo of the product they purchased. Or read the review on a video with your product in the background. Sharing these stories shows gratitude to your customers and reinforces the good feedback customers are giving.
Finally, educate and empower your audience. What is something they don’t know, but should? Such as, how you got started in your business, the biggest mistakes you’ve made, or how you have failed and then succeeded. This is an amazing way to create connections with your audience and customers.
Last note. If you’re proud of what you create, this is your permission to show it off!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
This may make you uncomfortable. Please know you are not alone as it’s definitely a hot topic in our community. Today we are diving into why imagery of yourself as a business owner is so important and needs to be incorporated into your strategy.
The number one reason we want you to show your face is because people buy from people. They buy into you first before they buy your product. And that’s the end goal. To sell your product. It’s amazing how these small connections make a big difference in someone wanting to support you and your business. Your people want to see you!
Showing your face is a way to connect with your audience on a more personal level instead of only showing imagery of your product. And connection is a differentiator when a customer is deciding between two products they are looking to purchase. If they feel a connection with you they are more likely to purchase your product compared to the other one.
If you are struggling with creating connections with your customers and audience try introducing yourself every once in a while. You can do this through an intro post on social media. Give your audience a peak behind the scenes as to who you are and why you started your business. You could incorporate an intro post every other month or when you reach a certain milestone like a certain number of followers.
Lastly, please don’t forget to include imagery of yourself on your website, and more specifically your about you page. Imagine going on a blind date or to a meeting if you have no idea what someone looks like. It would be a little strange. Your website should be an introduction to not just your product, but the face behind the product. And back to our first couple of points, it creates connection and recognition for your customers.
We know including imagery of yourself can feel uncomfortable, but you are amazing and your customers need to know it!
Cheering you on!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Buckle up for this one!
We were seriously blown away (and maybe just a little bit star struck) by today’s guest, Christina Flach.
Christina is a mother of five, celebrity makeup artist, and the CEO of Pretty Girl Makeup. And as we found out, an amazing story teller. Probably from her many years chatting with her clients in the makeup chair.
Her journey in the makeup industry started with her mother. We fought back tears as she explained how her mom, who was diagnosed with cancer, asked Christina to do her makeup one night. She wanted to feel her best for a date with her husband. That experience sparked Christina’s love for doing others' makeup and helping them be the best version of themselves. And is still what drives her in everything she does. She is a true entrepreneur at heart.
Christina has worked with a long list of celebrities such as Tyler Florence, Metallica, Journey, and Rita Moreno to name a few. But she was quick to say she didn’t find success right away. Just like so many entrepreneurs, and small business owners, it takes time to see your hard work pay off.
Honestly, we were speechless at the end of the interview. Christina’s experience, down to earth perspective, and clear heartfelt love for what she does, had us walking away with so many lessons. Here are just a few:
- Know the problem in your industry and find a solution
- People are willing to help you so don’t be afraid to ask for help
- Fill yourself up first in order to create more balance in your life
- Life is short, find what you love and lead with passion
Christina is generously offering 25% off at www.prettygirlmakeup.com to all of our listeners! Promo Code: PRETTY GIRL
And please make sure to connect with Christina on her website, www.christinaflach.com, and Instagram @christinaflachmakeup
Finally, during today’s episode, Christina shares with us the story about losing her husband four years ago to Sepsis. From her experience, she has become an advocate for spreading the word about this life threatening response to infection. You can learn more at www.sepsis.org.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Developing your marketing strategy to sell your product can sometimes feel like a shot in the dark. But using a keyword strategy can actually help boost the engagement between your ideal customer and your business. Between Google, Etsy, Shopify, Pinterest, TikTok, and Instagram understanding keywords are key 🤣 in customers finding you and being more discoverable.
We know it’s not the sexiest of topics, but lots of times the boring stuff is the most important.
If you don’t know all the different places you should be using keywords we’ve got you covered!
Try out these tips for using keywords in your marketing strategy:
- Write descriptive captions with your keywords.
- Use keywords in your bio. Choose words your customers would search.
- Keep using hashtags. Especially location specific if it makes sense for your business.
- Be consistent with your niche. The more you jump around with your keywords it makes it hard for the algorithm to identify your niche and who to show your content to.
Give these tips a try and let us know how it goes!
Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Pardon us for shouting this from the rooftops but after almost two years of running our online course and community we have officially launched our newest offering. It is for you, the product maker, seller, artisan, digital product seller and entrepreneur who is looking for a streamlined and tactful program to get you results and more sales online.
Introducing, The Product Focus
Imagine how it would feel to be excited about creating content that actually gets you sales…
And in a way that doesn’t feel like icky-sales pitches or having to dance like a monkey and point to text (makes you cringe, right?) 🙈 We’re talking about creating content in less time, with less stress and that speaks to your customers and audience. The kind of content creation that you can feel proud to share. Sounds dreamy? Then keep scrolling, because we have a solution for you!
Visit thesocialfocus.co/course for the course module breakdown! Remember, you keep the course but when you join by April 30. 2022 you will get all the bonuses! Two LIVE Q&A Coaching call with Nat & Ang as well as Two LIVE Tutorials where we will help you create content and two bonus lessons: The IG Bio Makeover and Hashtags for your business.
TELL ME MORE!
REMEMBER TO USE PROMO CODE: PODCAST at checkout to receive $100 off!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
If you are thinking about, or in the process of, launching a new product this episode is for you!
We are discussing 4 Things To Nail Down Before Launching A Product. And this does not just apply to physical products. These tips are for digital products as well.
And, even if you are not in launch mode, these are good ways to check-in as your business grows and changes. So you can make sure your messaging is on point.
Here are 4 Things To Nail Down Before Launching A Product:
- Define your target market, dream client or customer. You want to know who this product is for so you can better develop copy in your content, sales pages, and website.
- Understand the problem your product will solve. When you truly understand the problem your ideal customer is struggling with you can show them exactly how your product will improve their lives. You won’t be guessing.
- Get validation for your product. This step often gets missed because we don’t ask questions. Getting customer feedback allows you to understand how you can improve your product to better serve your customers.
- Tell your story and understand your why. People want to support, and connect with, other people. When they get to know why you decided to start your business they will want to help spread the word about your product.
If you found these tips helpful we would love for you to leave us a review. We love five stars!
Did you try one of these tips? We would love it if you would share it in your Instagram stories and tag @thesocial.focus
DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!
And if you're a product maker or seller, you are not going to want to miss your opportunity to snag our upcoming course, The Product Focus! Get on the Wait List now!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we chatted about all things Facebook ads with advertising strategist & marketing consultant, Luan Jardine. She helps changemakers reach their dream audience while saving time and energy with steller ads that run on autopilot.
Luan began her marketing career back in University. From there she took the leap to build her business with the idea of offering all marketing services. But quickly realized she wanted to narrow down to Facebook ads so she could become known as an expert in one area.
Thank goodness she did because diving into the world of Facebook ads can be overwhelming and confusing. We hope her insights can help alleviate some of that anxiety for you.
Here are our takeaways from our chat with Luan:
- Before you start with Facebook ads you should know your target audience. This will be a huge help when it comes to the type of ads you run.
- Facebook Ads are great for growing your email list. Especially for your cold audience who still needs to get to know you. Give them an easy offer like 15% off. Everyone loves a discount!
- If your business is newer, avoid Black Friday and Christmas when scheduling ads. Holidays are way more expensive than if you just wait a few weeks and run your ads in January.
- Avoid the mistake of thinking boosting a post is considered an ad. It is not.
- Don’t delete your Facebook ads manager or previous campaigns before you have really combed through all of the data.
Luan is a wealth of information and is kindly offering our audience $50 off her DIY Facebook Ads Course when you use the code IGBIZ.
Connect with Luan Jardine & Check out her Facebook ADs Course:
Code for $50 off: IGBIZLink for the course:
https://luanjardine.com/diy-facebook-ads-course
Online
On Instagram @luanjardine
Did you try one of these tips? We would love it if you would share it in your Instagram stories and tag @thesocial.focus
DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!
And if you're a product maker or seller, you are not going to want to miss your opportunity to snag our upcoming course, The Product Focus! Get on the Wait List now!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
You may not be at a point in your business where you can hire out product photography. But that doesn’t mean you can’t showcase your products with great photos. All it takes are a few tips and tricks!
As a photographer and stylist this is our jam! Yes we have access to a studio and professional equipment, but there are many times when we shoot products at home. And the end product is just as good!
And we know you can get the same results!
Here are 5 tips for taking better product shots at home without lots of expensive equipment:
- Find a backdrop that works well for you and your brand. The options are endless, but our advice is to keep it simple. Create the vibe that fits your brand and stick with three backgrounds at most to keep your social media feed consistent.
- Find a space in your home that can offer natural light. Lighting is everything! You don’t need a bunch of fancy lights to make your product stand out.
- Find accentuating everyday items around your house to use as props. Such as plants, florals, books, fruit, and ribbons. Just make sure they are appropriate for the set up.
- Shoot with a camera you feel comfortable with. Keep it simple and just use your phone.
- Take the time to edit your photos
Did you try one of these tips? We would love it if you would share it in your Instagram stories and tag @thesocial.focus
DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!
And if you're a product maker or seller, you are not going to want to miss your opportunity to snag our upcoming course, The Product Focus! Get on the Wait List now!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
Here on The Social Focus we're all about helping you get your products out in front of your customers. That’s why today we’re talking about email marketing. Another way for you to connect with your customers.
Did you know that in 2022 there are 4.3 billion email users!!! And 333.2 billion emails sent per day! Yes our mind was blown as well.
Oftentimes we get caught up in the number of Instagram or Facebook users and forget to focus on email marketing. Which is the only list YOU actually own. Instagram and Facebook own your audiences. You don’t.
If you haven’t dove into email marketing because you feel it’s too pushy, keep this in mind. Your audience wants to be the first to know about your sales, promos, and upcoming announcements. In fact, 49% of consumers say they would like to receive weekly emails from brands they love. That could be you!
Think about the last time you got a 50% off promo from your favourite local shop. Maybe you weren’t looking to buy, but the promo put them top of mind and got you to press the purchase button.
Email marketing is on the rise and we want you to reap the benefits from this powerful tool. Here are three things to keep in mind when implementing email marketing into your business:
- Choose an email marketing platform that best suits your business. The best platform is the one you actually use and reflects your brand.
- Create a lead magnet your audience will love. New customers are picky about handing out their email address. Make sure what they are getting in return is of value.
- Keep your audience engaged and nurture them with consistent emails. Find a cadence that works for you. Maybe it’s once a week or once a month. But the key is to stay consistent so you can gain the trust of your audience.
We would be so grateful if you left a review on Apple Podcast. Five star is always wonderful!
DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
If you have a product you’re selling and are not yet using Instagram reels this is for you!
Your product, and bank account, will thank you for it. Reels lifespan can last up to 4 weeks compared to only 24 hours for a post. So even if your reel doesn’t get a ton of views within the first day it could pick up momentum a week, 2 weeks or even 4 weeks later. Getting your product in front of hundreds more potential customers. We know the power of reels and hope you take the plunge so your business and products can get the exposure they deserve.
Here are 5 Reels Ideas For Your Product:
1. Show your audience how your product is made. This gives them an inside look into your process and the heart that it takes to make it. Not everyone can do what you do and that’s what’s so fascinating!
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Share the ingredients, textiles, or items that go into making your product. Maybe they have healing powers or are sustainable. Knowing the why behind your product gives your customers the full story and showcases your values. When a customer is connected to the why behind a product they will share it with others who have similar values.
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Record yourself packaging up your product and writing a handwritten note. When someone can see the care that goes into the packaging they will connect more with you and your product.
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Show your face. Customers want to know the person behind the business. People love to connect with other people. Try answering a question that keeps popping up. It shows you’re listening to your customers and will give more insight into your product.
5.Show them how to style your product. This gets your customers excited to incorporate your product into their lifestyle. Show how they can use your product in their own environment and how it will make their life easier. Bonus Tip: Add this call to action at the end of your reel. “Show me if you’ve styled it this way. ” This gets your customers engaged with you and your product.
We would be so grateful if you left a review on Apple Podcast. Five star is always wonderful!
DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
Let’s be honest, you need visuals for your business. You audience needs to see your products in the best possible way. Whether you’re about to book in a session with a professional photographer or you’ll be taking your own imagery, I want you to consider these three things that will save you time, be prepared and maximize your efforts.
Here are three ways to prepare for your next product photoshoot, from the lens of a product stylist.
First, be very mindful of your brand. Knowing and understanding your brand colours and tones is incredibly important but also understanding the vibe of this specific photoshoot. What is the vibe and energy you’d like to convey for your products? It’s also helpful to look for inspiration and even look at imagery that you know does not represent your brand well.
Secondly, have a clear list of all products that you need photograph. But more importantly have them listed in order of importance and priority. Sometimes time can run very tight and you don’t want to put yourself in a position where the items you needed don’t get photographed.
And lastly, gather and or provide accentuating props. For example, if you’re a candle company, it would be valuable to include ingredients you use to make them. If it’s scented with lavender, then including fresh lavender sprigs would be valuable. Right away, your customers can visually understand what this candle would smell like. Otherwise, you could also include the tools you use to make your items, or additional props that flow well with the vibe. Another example would be if you apparel with fun sayings on them about wine; then a bottle of wine or corkscrew would be an example of accentuating props.
If you’re looking for more styling tips, techniques and inspiration, I would love to connect with you on Instagram @angela.s.doyon
We would be so grateful if you left a review on Apple Podcast. Five star is always wonderful!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
As business owners, and creatives, we know first hand the importance of legally protecting yourself. Having gone through the experience of someone blatantly stealing photographs, and then passing them off as their own, having a written contract in place meant they couldn’t get away with it.
But what if we hadn’t had a contract in place?
That’s what today’s guest Jamie Bell, owner of @contractsmarket, is chatting about. Jamie runs her own law firm in British Columbia as well as providing legal contract templates for entrepreneurs.
Jamie is quick to point out that the reasons you should have a written contract are not just about being able to go after someone if they’ve stolen your photographs.
Having a contract in place will also help ensure you get paid, save you time, and allow you to be proactive vs. reactive.
So who needs a contract? Everyone. If you have a website it’s a requirement that you have a privacy policy. If you’re collecting data from your website visitors it’s the law to provide information as to how that data will be used and stored. And though it may not seem obvious, even product based businesses need a contract. This can be shared on your website in the form of your refund and chargeback policies. Having this information available on your FAQ page will save you time answering repeat questions. All you have to do is refer your customers to the page.
At what stage in your business should you implement contracts? ASAP. Having a contract, or policy, in place sets the boundaries in your business. When you are clear (no vagueness here) It makes communicating with customers so much easier. And sets the tone that: “If you don’t get paid, you don’t start work.”
What does she recommend not doing? She is not a fan of using emails as a makeshift contract. So much can get lost in a backlog of emails and what is agreed upon can be hard to decipher. Not to mention, if a situation needed to go to litigation it would take lawyers a lot longer to sift through emails than a contract.
With that being said, drafting a contract in language that is completely out of character is not necessary. Write in your own words so your customers can understand what they are agreeing to.
Make sure to connect with Jamie!
Online
Or on Instagram @contractsmarket
We would be so grateful if you left a review on Apple Podcast. Five star is always wonderful!
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
Today is our two year anniversary of starting this podcast.
Many of you have been with us since the beginning and we can’t thank you enough. It means the world that what started out as an idea, back in December 2019, has grown into a resource you find valuable.
It’s always been our mission to help business owners efficiently and effectively sell their product through social media. Not just Instagram. And by following our own advice, to “niche down”, we are leaning into our expertise as a photographer and social stylist to help you feel empowered to create content on your own.
And while we’re shifting our focus to more strategy, and less tech talk, this podcast is still going to provide a ton of education. With a side of fun and quirkiness!
If you haven't been formerly introduced to us, here's a little more details on who we are:
Nat Caron - Brand Photographer
Nat started her career in Photography June of 1999, and has been running her photography business and studio since September 2002. After 10 years of solely working in the wedding and portrait industry, she began to work more and more with commercial clients…… in hopes of getting her weekends, and truthfully, her life back.
After her 3rd son was born in December of 2015 she knew weddings and portraits would have to take a back seat to her new passion of commercial and business clients. It was a tough decision, because Nat loves Love! And those wedding couples became very special to her. But she truly loved seeing businesses grow. A business growing meant also watching those individuals grow in their life. It TRULY changed peoples lives as she saw them embrace pride and joy. They learned that they had control of their time and life. And lastly, their wealth grew. Which meant watching them give back to their community. It was beautiful to
watch this cycle. And knowing she could help more people by helping them with Social Media Workshops, teaching photography, and how to grow their audience and clientele, she also knew being a part of an online community and podcast meant spreading that education
even farther.
Follow along
@natcaronphoto
Angela Swann-Doyon - Product Photography Stylist & Content Creator
Ang’s start in business began like many others… First, a twenty-five cent lemonade stand and eventually upgrading to handmade bracelets for a dollar. At one point, there were homemade cakes for sale, but ‘Angie Baby Cakes’ never quite took off (and it made one hell of a mess in her kitchen). But one thing was clear, Ang had a keen business sense, a creative marketing talent and passion for people. With over 13 years of combined marketing, social media and event & wedding planning experience, she realized that she could merge her marketing talents with her creative eye for style and design a business that helps others with their visual marketing strategy. She loves prop sourcing and developing set designs and mood boards and has a keen eye for detail.
In her spare time, she loves to travel, sip good wine, watch old Oscar acceptance speeches and spend time with her beautiful son and husband.
Follow along
@angela.s.doyon
Please head to Apple Podcast and leave a review
Check us out on Instagram
Click HERE to register for our Free Trainig: 4 Ways to Get Your Products Sold
You’ve heard us talk about the importance of storytelling and we were thrilled that our guest on today’s episode includes the work storytelling right in her bio! Today we are chatting with Maria Hyde, Owner of @essentialcopy - which helps modern lifestyle brands tell their story through meaningful copy. She shares some amazing techniques to attract the right audience and speak directly to them and to their needs.
After having children (two little sweethearts) Maria felt that the corporate lifestyle wasn’t quite working for her and decided to pursue her passion for writing and enter the entrepreneurial world. She started as a freelancer and soon realized that the larger corporation already had in-house writers so she saw an opportunity to assist smaller businesses and brands with their copy needs.
So how much time should you invest in crafting your captions for social media? Maria is completely candid and admits that she is guilty of overthinking it and taking too much time. She does however mention that it is important to create thoughtful content with intention and to write when you feel inspired.
What is the most important thing to keep in mind when writing your captions? Know. Your. Audience. You want to know your audience and you want to be relevant and relatable.
Where do people struggle the most for writing? Maria shares that she finds that people struggle the most with their caption writing for Instagram which is really attributed back to knowing your audience. She also notices that entrepreneurs tend to have difficulty talking about themselves.
What are three things you feel people should be mindful of when sitting down to write their captions? Know your audience and do your research! Maria even revealed that you should be stalking your ideal audience. What are they saying? Where do thy shop? What are they sharing? It’s a strategy that big marketing agencies use and you can too.
What’s an example of good storytelling? Maria was sweet enough to share that we are good storytellers and uses an example of a post that Nat shared. It was a very personal post that created a feeling that people could resonate with. When you can create an experience for your audience they will feel more connected to you.
And to round up the interview, we ask, what is the biggest failure you’ve ever had? Maria’s answer will amaze you! She responds by saying that she hasn’t had that many failures and within that, not having that many failures has kept her stuck.
Connect with Maria Hyde!
Online
On Instagram @essentialcopy
Want to snag our library of 700+ professionally styled and photographed stock images?? Click HERE
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
In Nat’s solo episode, she dives into something she feels is one of the best ways to create ongoing sales without spending a dollar.
It’s simple. Raving fans are those customers who not only purchase from you ongoing, but also tell everyone, from their sister, their neighbour, even to complete strangers, all about you and your brand. They brag about it, because it’s almost a piece of them.
And essentially, they become your best sales force.
So here are the 5 Ways to create raving fans:
- Get to know your customer.
Follow them on social. Connect with them. Find out their likes and dislikes
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Deliver more then you promise. This is your chance to wow them. And their connection to your brand comes from excitement they have for your products. And this is typically because they have received something they didn’t expect.
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Get customer feedback. The good, the bad, all of it. Without this feedback, you’ll stay stagnant and stuck. Growth happens after you make changes to meet your customers needs.
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Give Back! Pick a charity, offer proceeds from your sales, offer items to auction off. But start today. If you haven’t had a chance to give back to your community, today is the day.
-
Be Real! Your authentic self will offer more then just moments of connection, and reliability. But will also change their opinion of your brand. Show your personality, be vulnerable, and get real with your audience.
Start making connections with your customers today, and you’ll start seeing more and more raving fans appear.
Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
Want an entire album of stock images at your fingertips!? Snag over 700+ professionally styled and photographed images right now! Click HERE to purchase!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
A new year is an opportunity to start fresh and hit the ground running. What’s your digital marketing plan look like? Is it all ready to go or are you still tweaking it?
We’re chatting with Toccara Karizma, digital marketing consultant, data lover, and dream setter. As a single mom she has grown a thriving eCommerce brand across 15 countries and scaled marketing clients to reach over 30 million customers. With a name like Karizma you already know this is going to be an unforgettable episode!
Tocarra specializes in showing you how to multiply sales through social media, SEO and digital marketing campaigns - to bring in more revenue and create your dream lifestyle.
We took pages of notes, but distilled our takeaways down to these 6 things:
- Don’t forget to grab your Facebook Pixel
- Compete against yourself
- It might a good idea to go omnichannel (multiple platforms)
- Make sure you are making data driven decisions
- Do a full audit of your website before starting Facebook ads
- When you are starting your ads split testing is gold
To connect with Toccara check her out on:
Instagram + www.toccarakarizma.com
Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
Want an entire album of stock images at your fingertips!? Snag over 700+ professionally styled and photographed images right now! Click HERE to purchase!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
February…The month of LOVE (insert heart emoji). But it’s not just a time for us to show our love for family and friends, it’s a great time to show your customers and clients the LOVE as well.
If you’re going to be amping up your social media strategy it’s important to have a plan in place. When you take some time to do it right you should see a spike in sales.
Here are 4 ways to increase sales over Valentine’s Day:
- Run a special promotion for your best products or services. The ones that are tried and true because these are the offers your customers/clients are going to take advantage of.
- Consider doing a collaboration which can extend your reach to potential new customers/clients. Check out the previous episode which was all about collaborations.
- Don’t forget about your hashtag strategy since this is another way to extend your reach. But make sure to watch out for banned hashtags. Do hashtag research before posting.
- Consider boosting or paying for ads
Bonus Tip! Be in love with your clients. Spread the love by sharing their promos and content. A strong community supports one another.
To help us spread the love, please share this episode and tag @thesocial.focus.
Want an entire album of stock images at your fingertips!? Snag over 700+ professionally styled and photographed images right now! Click HERE to purchase!
Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
With the addition of Instagram post collaborations, collaborating with another like minded business owner is definitely a strategy you should consider for 2022. Especially if you haven’t given it a try already.
Some of the benefits of collaborating are: The opportunity to reach new audiences, boost engagement, and a potential increase in sales or bookings.
But before you start DMing anyone and everyone about partnering up, here are 5 things to put into place before you get the wheels rolling:
- When creating a list of who you want to collaborate with, ask yourself these important questions: Do your values align with the other person and their business? Do you have similar audiences? Do you both have great engagement in your community?
- Set clear and realistic goals/objectives
- Decide on how you will collaborate. Will it be a give away, connecting content together, an educational IG LIVE, or a sale or promo?
- Set tasks, deadlines and responsibilities for each of you so you are on the same page. These questions will help get you started: How often will you post? Where will you post? What type of content? When will the collaboration start and end?
- Measure the results and do a debrief. Reviewing the goals you set at the beginning of the collaboration and then reviewing the results will show you what worked, what could have been done differently, and what you ended up getting from the collaboration. This will benefit you greatly for your next one.
Happy Instagram collaborating!
Send us a DM and let us know who you’re partnering up with.
Want an entire album of stock images at your fingertips!? Snag over 700+ professionally styled and photographed images right now! Click HERE to purchase!
Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Ang is solo on the mic this week and is getting real when it comes to talking about your rates. Does this make you feel uncomfortable? GOOD!
What better time to have this conversation than to kick off 2022.
Firstly, when was the last time your increased your pricing? Do you have any angst when it comes to making adjustments? Are you not sure if you should? That is what Ang dives into and she's sharing three signs it is time to increase your rates (with confidence)!
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Looking for done for you imagery that is on brand, beautiful and perfect to fill in for the days when you can't find the right image?
Download our Styled Stock Photography Bundle! CLICK HERE
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Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Does selling make you cringe? Make your palms sweat? How do you feel when you hear the
word “no” after the first conversation with a potential customer?
Today, we’re chatting with Laura Skjelmose - outdoors enthusiast, work at home mom + wife, and lover of all things natural. She is a born problem solver who loves helping others, specifically with... sales!
Laura believes in creating meaningful connections and providing value through every step of the sales process. One way she recommends fostering these relationships is through your
Instagram DMs. Specifically using a voice note, or even more personal, a video to create a better connection.
We chat about how powerful DMs can be when you take the time to personalize your message. Taking the time to check out their feed and pull out one thing to use as a conversation starter will go a long way. This makes the exchange about them, not about you.
“Talk about them, not you” led into the heart of the conversation: The “ABCs” or ALWAYS BE
CURIOUS. This applies to your interactions with new followers on Instagram in terms of asking them questions. Get curious about who they are, what they’re passionate about, and what products or services they sell. Showing your interest in them builds a report which makes selling more natural.
And take your curiosity a step further. Once you’re in the sales conversation you may hear “no” or “not now”. This is where you need to flex your curiosity muscle. When someone tells you now is not the right time, go the next step and ask permission to find out when would be a good time. This helps you pinpoint potential changes you can make to the timing of your offer while continuing to nurture therelationship.
If you want to feel more confident in selling your product or service, while creating meaningful relationships, this episode is for you! Laura is also offering a discount for all listeners who send her a DM on Instagram. Her next Sell More, Make More workshop is going live in January., 2022.
To connect with Laura check her out on:
www.lauraskjelmose.com
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we are chatting all things goals because:
“A dream without a goal is a wish. A goal without a plan is just a dream.” - Unknown
And we want big things for you in the New Year. But we know setting goals can sometimes feel like another task added to your long list of things to do. Or that you need to have them perfectly thought out, they all need to be big, and perfectly written out in your journal or posted on your wall.
Goal setting is for you and you alone. No one else can set them or want them more than you. Otherwise, they are not your goals and you will feel no connection to them.
We love setting goals because without them we can’t monitor progress or hold ourselves accountable to what we say we want to do. Goals give us something tangible to show if we are growing and fulfilling our purpose.
So, our bit of advice: Take action. Even if it’s imperfect action.
And following these 4 simple steps are a great way to get going:
- Determine what you want your new goals to be
- Be specific with your goals
- Commit and be accountable to yourself
- Celebrate the wins
We’ll be cheering you on!
Want an entire album of stock images at your fingertips!? Snag over 700+ professionally styled and photographed images right now! Click HERE to purchase!
Please head to Apple Podcast and leave a review
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We're taking ten month of December off! But figured we' share some of our favourite interviews from this past year again!! We hope you enjoy this episode and don't forget to leave your rating and review for a chance to win FIVE MONTH'S ACCESS to our online course and community, Instagram for Business!
Leave your review here for a chance to win!
Wait, what? 🤔 We’re talking about Pinterest today? You got that right! We know we know, we’re Instagram for Business, but we came across the lovely Emily Parsons from @letsgetsocialagency and we knew we wanted to talk to the expert!
To start, Pinterest is not the same platform you may be used to… what do we mean by that? Well, Pinterest isn’t just the place to find that amazing key lime pie recipe or home decor inspo.
If you’re a business owner that sells products and or digital offerings, Pinterest, in addition to Instagram, is the place to be!
Emily is the Founder and CEO of Let’s Get Social Agency. She and her business partner, Bri are passionate about helping e-commerce businesses scale with paid and organic Pinterest Marketing. We are thrilled to share this interview with you because we truly felt like the students in this episode.
Here are a few things we dive into with Emily:
What is the starting point for a businesses getting started with Pinterest?
Is Pinterest a platform for all businesses?
Is there a connection point between Pinterest and Instagram? Do they help grow each others following on each platform? If yes, how?
How can we utilize Pinterest with a strategy?
What are your Top 3 Tips that most people don’t know about to use Pinterest to grow your business?
We have to say, Emily delivered! Some of the biggest takeaways we found were:
Pinterest is not a social platform. It is a search engine.
Creating fresh unique content to share will serve you better in your business rather than pinning others inspirational content.
There’s such a thing as Pinterest Mindset - you’re either in the “I want to be inspired mode” or when your business hat is on, you should be in the “how can I inspire others?” mode.
Consistency is key. And lastly, Pinterest is a SHOPPING platform. Say. No. More.
* Please note that this is a replay episode. No offers mentioned are currently available.*
To connect with Emily, check out @letsgetsocialagency on Instagram or online at www.letsgetsocialagency.com
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We're taking ten month of December off! But figured we' share some of our favourite interviews from this past year again!! We hope you enjoy this episode and don't forget to leave your rating and review for a chance to win FIVE MONTH'S ACCESS to our online course and community, Instagram for Business!
Leave your review here for a chance to win!
It's the holiday season and we wanted to share a gift to all of our incredible listeners. Today's episode, we welcome back Natalie Scott, The Heart Inspired Entrepreneur. And she shared her wisdom and inspiration to lead a more heart inspired life and just before the 15 minute mark - she has a treat for all of us. Her Inspired Door Visualization.
Natalie is an inspirational Business & Life Coach, Speaker and Entrepreneur who is empowering women to find balance between abundant success and fulfillment. Through her latest subscription, The Heart Inspired Lifestyle, a uniquely illuminating digital bundle of luxuriously inspired things that she loves; she delivers inspiration, empowerment and a few of her 'favourite things' to members monthly.
Of the many inclusions in her monthly subscription, there is often a visualization. Natalie gifted us with a sample of the guided visualization and we hope that you tune in (especially overt holidays) when you feel you need a little refresh and a spark.
Before we are treated with the visualization, we ask Natalie to explain to us what Heart Inspired Living is all about and how can we implement more of it into our lives?
As an active user on Instagram, Natalie shares which features are her favourite not only to inspire and empower women but also as a business tool to authentically reach and connect to her ideal audience. And spoiler alert - it is one of the easiest Instagram features to use and you can start implementing these strategies right away!
Lastly, if her guided visualization wasn't enough of a gift, she also shares her best practices for self-care. In her three steps, she explains that implementing three levels of self-care practice into your life can have massive benefits and reward. And it's not just hot bubble baths (although Ang will tend to differ).
For more information on living and leading a Heart Inspired Life, follow Natalie Scott, The Heart Inspired Entrepreneur on Instagram @theheartinspiredentrepreneur or to Jon her monthly subscription to The Heart Inspired Lifestyle, click HERE.
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We're taking ten month of December off! But figured we' share some of our favourite interviews from this past year again!! We hope you enjoy this episode and don't forget to leave your rating and review for a chance to win FIVE MONTH'S ACCESS to our online course and community, Instagram for Business!
Leave your review here for a chance to win!
We are thrilled to introduce you to Jordan Gill, head Honcho of Systems Saved Me, and creator of Done in a Day ™ and your new (very organized) new best friend.
Over the past four years she has built a multi-six figure business helping doers, service providers and CEOs (just like you) get clear and organized in their business to scale their income, take back their time, and create the services, sales, and lives they want.
We start chatting about VIP DAYS. What is a VIP Day? It’s a four-figure offering that last anywhere from three to eight hours that lead a client through a transformation. It is not a strategy session. Not a Q&A. And not a “pink my brain” kind of session. This is all about transformation. Jordan shares what this looks like and the value in hosting a VIP Day for your clients and audience.
Of course, Jordan offers her VIP Days and offers this opportunity to her audience. So how does one “pitch” an offering? Jordan offers some great advice to help you craft a great pitch that connects and resonates with the ideal customer. Hint? It’s about getting the vibe of that person. It helps with connection and understanding.
What often comes after you pitch? Well, rejection and or opposition. And Jordan was right on the mark as she mentions her strategy that she keeps an objection response handy to take the reins to any objections when speaking with potential customers.
To connect with Jordan Gill:
On Instagram @systemssavedme
Online https://www.systemssavedme.com
For details on our membership course and community, Instagram for Business, click below:
JOIN INSTAGRAM FOR BUSINESS NOW!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We're taking ten month of December off! But figured we' share some of our favourite interviews from this past year again!! We hope you enjoy this episode and don't forget to leave your rating and review for a chance to win FIVE MONTH'S ACCESS to our online course and community, Instagram for Business!
Leave your review here for a chance to win!
Located close to the shores of Georgian Bay, Ontario Canada,: Backwood Design Co. is a female owned and run business that specializes in handcrafting unique, live edge furniture and epoxy art charcuterie boards from salvaged, local wood. Self-taught woodworker, epoxy artist and business owner, Lindsay Russell sits down with Nat and Ang to chat about how she has utilized the power of Instagram to grow her following, create unique collaborations and as the number one tool to sell her handmade products.
Instagram for Business. Ang asks if Lindsay intentionally started her Instagram account to sell her products or if that organically transpired. Lindsay notes that 3/4 of her sales come directly from Instagram. Her Instagram account was created in response to her audience and fans asking if she were on the platform.
Instagram Growth. Having just reached 15k on Instagram, Nat asks Lindsay about her tips for growing on Instagram? She candidly mentions that she is still learning on Instagram and through trial and error and testing new techniques has been helpful to find what works best for her business. But her top techniques that have helped her grow can be related to collaborations, giveaways and consistency.
Collaboration through Instagram. Lindsay shares her collaboration strategy and it’s twofold. One strategy she shares is she sends free or discounted products to certain accounts that they can utilize in their own Instagram photography. Before this was an informal process but she has since implemented a mutually beneficial agreement. Some of her collaborations include work with @chefdevan and @chefsomm Her other type of collaboration is with other makers which has created opportunities to co-create art together.
Instagram Success Story. Lindsay shares one of her recent successes on Instagram where one of her charcuterie boards was shared by Canadian businesswoman, investor, author, television personality and self-made millionaire, Arlene Dickinson. And recently had her boards featured on HGTV’s, Scott Mcgillivray’s Vacation House Rules.
It’s not your audiences job to find you. It’s your job to find your audience.
Instagram Features. Lindsay shares that of all of the tools and features on Instagram, she really enjoys utilizing Instagram Stories. She previews her upcoming pieces as well as behind the scenes.
Instagram Hashtags. Lindsay uses different groups of hashtags and keeps them relevant to what she is posted. Part of her strategy is segmenting hashtags by the numbers. 75% of the hashtags she uses could have less than 10K posts. And another percentage allocated to hashtags used 25K-50k, etc. Tune in at 28:00 for her detailed breakdown. A lot of her strategy is trial and error.
Connect with Lindsay at Backwood Design Co.
https://www.backwooddesignco.com
On Instagram @backwooddesignco
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
Wow! Can you believe it is almost 2022! We are so incredibly grateful to everyone who has been tuning into Instagram for Business - with The Social Focus!
Like you, we're managing our businesses, life, family and #allthethings and decided that we're going to take the month of December off to enjoy a well needed break and to enjoy the holiday season with our families and friends!
Thank you to everyone for your continued support of the podcast! We cannot wait to be back in January 2022 with more education and entertainment!
As we mentioned in this episode, if you'd like a chance to win FIVE MONTH ACCESS to our online course and community, Instagram for Business this is what you gotta do:
From now until December 31, 2021 - any ratings and reviews left on apple podcasts from you will be entered into a draw to WIN! Tell us what you think of the show and we hope to see YOU inside our community!
Happy Holidays! Thank you all for an incredible 2021. Bring on 2022!!
xoxo
Nat & Ang
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Now is your chance to join Instagram for Business - the online course and community in one that will help you scroll less and sell more your products and services on Instagram!
Take advantage of this amazing deal to join for $37 USD for your first month! OR... join us for six months for only $282 USD! This is the best pricing we have ever offered!
Click here for details!
Follow @thesocial.focus on Instagram for more tips for using Instagram for your business!
So you're getting your ideal audience to click on your content, but are they engaging? Have you given them any direction on how you would like them to engage with you? The point of using CTAs (Call To Action) is to get more people to engage with you and your content. Here are four ways to maximize the use of CTAs and increase your engagement on Instagram.
To start, take note of how you engage with other people’s content on Instagram. What type of CTAs do you engage with? If they work for you, they will most likely work for your audience as well.
A Call To Action is a gentle reminder to your audience. We are all busy, distracted people so adding those extra words for your Call To Action will remind your audience to take ACTION.
Some good CTAs are:
“Save this for later” (*then add a reason why they should save it)
“Share with your audience”
“Click the link in bio”
On the flip side, we recommend avoiding asking an open ended or heavy question as a Call To Action (such as “what is your why?”). This will discourage engagement since it requires a longer response time. Make it easy for your audience to engage with you by using quick actionable CTAs.
CTAs are not just for your feed post. Use them in stories, IG LIVE, and reels.
IG LIVEs are a great way to engage with your audience in a new way. Leading up to your LIVE, create a post and story with the details. It’s important you let your audience know what they will be getting. What information they will walk away with. Let them know you’ll be asking questions so submit questions via the questions sticker ahead of time. Another great way to engage prior to your IG LIVE is with the countdown sticker. Encourage your audience to turn on the notification so they can be reminded when you go LIVE.
Then, when you go LIVE recap why your audience is there and what they will be getting out of the conversation. To keep engagement high, remind them to drop questions in the question box and tap the heart to show some LOVE. Finally, before you wrap up, let your audience know you will be saving the replay to your feed so they can rewatch it and let you know what they think. All these actions show Instagram your audience is engaging with you and show your content to more people.
For reels, try adding a CTA as the last thing your audience sees before the reel ends. One idea is: “Click the caption for tip number three”. This gets them to stay with your content longer. Then give them another clear Call To Action in the caption so they know what to do next. Like “DM me for one more tip”.
If these four tips on “Maximizing Your CTAs” were helpful please leave a five star review! See what we did there:)
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “can you use Instagram stories to sell?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
In this episode, @natcaronphoto is on the mic solo and sharing how to give yourself permission. Reflecting on a conversation with an Instagram for Business client, Nat gives a real life example of how giving yourself permission to let go of “what you think” you should be doing, frees you up to do what you want to be doing. And giving yourself permission is how you’re going to love being on Instagram again.
Giving yourself permission for more, especially when it comes to creating content, means you can show up for yourself, your clients, and your family. When you are creating loads of content on a consistent basis that’s when burnout happens. Being proactive, and intentional, starts with giving yourself permission to: hire out, take a break, walk away from Instagram for a day or two, do what lights you up & outsource what doesn’t, and make things easier by creating systems.
Some simple strategies you can start to implement are outsourcing tasks that are taking up your time and energy. Some examples being a photographer for stock photos, VA, OBM, copywriter, or an assistant. Take a break from social media. Take two or three days away so you can come back refreshed and excited to engage. Make things easier on yourself by putting systems in place. Such as using an online platform to create better social media captions, using stock images, scheduling content, and creating saved replies in your Instagram DMs. Systems give you a sense of calm that you have things covered and will make your day easier.
Check out episode 83 with Jordan Gill from @systemssavedme The conversation opened up a whole thought process for @angela.s.doyon and @natcaronphoto and how they should be putting more systems in place. In fact, Ang & Nat batched out content for the entire summer, saving a ton of time and energy.
What do you think? What systems can implement that would give you a sense of calm and focus?
Snap a pic while you're tuning in and tag us @thesocial.focus on Instagram and let us know what you think!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram, @theyellowlamb. And the question was, “how do I have an employee work on my social media without allowing them to have full access to my Instagram account?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
How’s your energy? More importantly, how often are you checking in with your energy? Are you self-aware or are you ignoring warning signs that could be triggering lack of creativity, low motivation and low energy? Is it time for a break?
We’re chatting with Emily K. Thomas - girl mama, world traveler, Business Energetics Advisor (Aligned Energetics), lifestyle blogger, self-care activist, and owner and designer of Sundari Swim...to name a few!
Emily specialized in reading energy and one of the first things she dives into is taking inventory on how we’re feeling and what vibration we’re operating at.
Some of the questions and things we discuss are her suggestions to stepping into our own originality (without competing, comparing and copying others), is social media a platform to be unique and why do many businesses try to emulate others instead of owning their truth?
Emily is also offering a discount for all listeners who send her a dm on Instagram to receive 30% off for a reading. Just mention Nat & Ang of The Social Focus!
To connect with Emily check her out on:
Instagram + www.emilykthomas.com
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “should I add text to my reels?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Bells will be ringing! The most wonderful time of year is around the corner (OK OK... by the date of this episode we are still weeks and weeks away) but this is the crucial time to start planning in order to sell out your products and services during the busiest shopping season of the year.
From planning your posts, creating templates, updating your bio and crafting content pieces for your email newsletter, we chat about all of our favourite tips and suggestions to maximize our time and effort so that by the time the holidays are in full swing, we can sit back and relax over a cup of eggnog.
Love the episode? We'd love for you to leave us a rating and review on Apple Podcasts! Click HERE to leave your and we may just give you a shout out on an upcoming episode!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “Why is the Music on my Reels Gone?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We've heard it over and over again recently... that Instagram has been frustrating, overwhelming and less exciting. Our hope is that this episode will rejuvenate your love for the app and feel inspired to make it work for you business again.
Meet Sophie Rennie. Seventeen year-old High School Student turned entrepreneur and business owner of Sweet & Sassie Bakeshop in Ontario, Canada. After be unable to complete her co-op during the pandemic, this smart and resilient student decided to utilize that time to complete her co-op hours while working on growing her business. And boy did she grow!
We chat about how she took her love of baking as a hobby and making it a full blown business with raving fans and very loyal & satisfied customers. One of her favourite tools to grow her business? Instagram! Sophie shares that she's been able to grow her following, sell more of her delicious sweets and goodies and build a solid reputation in her hometown all while using the features of Instagram.
If this young woman doesn't leave you feeling inspired, youthful *and yes, hungry) we don't know what will! Check out Sophie on Instagram at @sweetandsassiebakeshop and say hello!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “can you schedule your Instagram LIVE?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
In this episode, @angela.s.doyon is on the mic solo and sharing how her feelings of overwhelm and anxiety were beginning to catch up to her. She realized that she needed to make some changes in order to continue to utilize social apps and manage her business but alleviate some of the overwhelm.
Five ways to help alleviate some of this overwhelm and anxiety begin with setting timers, boundaries, managing notifications, being proactive and implementing strategy and techniques that can help save time.
Some simple strategies you can start to implement are setting timers for social apps, or not checking your phone first thing in the morning. Ang has even turned off all notifications for social apps and email because they were starting to feel like triggers for more work. By setting up systems and being proactive with saved replies, out-of-office notifications and expectations, has helped minimize the feelings of overwhelm.
But one of her biggest suggestions is removing any app off of your phone. In fact, Ang removed email from her phone in order to better manage her time and anxiety. What do you think? Could you remove apps or email from your phone?
Snap a pic while you're tuning in and tag us @thesocial.focus on Instagram and let us know what you think!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “Should I always include a Caption on an Instagram Post?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
How Rest, new experiences, and travel stimulate creativity.
In this episode we had the pleasure of sitting down with Mike Zeller. Mike is a leading expert at helping high achievers find their deepest zone of genius. He's mentored hundreds of entrepreneurs on 6 continents now of all age ranges and experience. From beginners to 9 figure entrepreneurs. He has also mentored some of Hollywood's top voice over actresses, NFL athletes, and other peak performing executives. He's author of TwiceBorn: How a Crisis Can Remake You and forthcoming book The Genius Within: Finding Your Business and Personal Zone of Genius for Maximum Success.
If you’re looking for more freedom and flexibility in your life and business without implementing a “hustle”mentality, then this is the episode for you. Mike walks us through his creative flow of honing in on your genius, passions and attuning yourself to reality. He led our conversation with an early realization that the world was, “his playground” and how that has led him down a career of creating impact for others.
We hope this episode inspires your to delegate, eliminate and detox anything that doesn’t serve your genius within.
To connect with Mike Zeller:
Instagram instagram.com/themikezeller
Twitter twitter.com/themikezeller
Facebook facebook.com/themikezeller
Youtube youtube.com/themikezeller
LinkedIn linkedin.com/in/themikezeller
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re addressing the recent Facebook and Instagram Outage. Inside our private community, we share our thoughts and suggestions on why having a backup plan is so important and what to do next time there's an outage... because it will happen again.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Check us out on Instagram @thesocial.focus for more Instagram for Business tips and education!
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “how do I show more of my personality on Instagram?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
OK, be honest… have you ever said this to yourself…
Who am I to run this race?
Who am I to start this business?
Who am I to wear this fancy dress?
Who am I to say I’m an expert?
Imposter Syndrome friends. It’s real. And it can creep in when you least expect it!
For many of us entrepreneurs, sometimes at the beginning, or when we make massive changes in our business, Imposter syndrome nestles in. But good news! There is science behind this.
Have you heard of the Dunning-Kruger Effect?
If you look it up, you’ll see a chart that looks like a half pipe. At the beginning there’s confidence, very little competency and we’re thinking, “damn, I’m awesome!”
In the middle we have average competence, but we feel like we don’t know anything.
But by the time we’re an expert it swoops back to feeling pretty good, but you know your limitations.
The basis around this is that people with LOW ability of a task actually overestimate their own ability. And people that have high ability of a task underestimate their own ability.
We don’t know what we don’t know.
So when does imposter syndrome show up? Does it show up when we’re a newbie?
Nope. Imposter syndrome doesn’t show up until you have a certain level of competence. Which means that the only people with imposter syndrome are people who actually do have a certain level of expertise! Mic Drop!
But so many people consider Imposter Syndrome the moment that they should give up, and the moment they should pivot in a whole new direction.
Rather than realize that when imposter syndrome creeps up, it’s only here because they are actually on the path of becoming an expert, and literally half way there!
You literally can’t have imposter syndrome unless youdo have an expertise. And it’s a sign that you are well on your way!
So how do you cope with it?
-
Know the signs
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Let go of perfectionism
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Be kind to yourself
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Realize this is a view no one else shares about us
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Remember all of your strengths
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Read a note from a happy customer
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We’re all a work in progress
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Stop comparing
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “how do I craft better education posts on Instagram?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
On today’s episode of Instagram for Business Nat goes solo. And Is speaking about community and the importance behind it.
Nat recites a statement she heard recently
“We don't need a lot of information. We need a lot of connection, which comes from community. It gives us courage to do the things.”
The absolute best way that you can get people to feel connected to your business, to make them feel heard, to make them feel like they're part of something, is to create a community around it.
Where can you find communities? This is the question that most of you are probably. Where do I find this community?
We have a community and course. Which is a group of likeminded businesses who cheer each other on.
They are lifting each other up. They are commenting on each other's posts. They are sharing each other's posts and, you know, within the Facebook group as well, they're cheering each other on when they have what we call a Wednesday win.
Community is a place where it unites us. It makes us feel we are part of something big and it can give us confidence. Confidence comes from so many aspects, like skills we have, what we've learned through our life, what we're good at, or how we've been raised. But it also comes from being in a group of people that think the world of you that think you are pretty incredible as well.
And then we leave that world. And how do we find this community? Well, you might find it through something you're interested in. So whether it be sports or another particular activity, whether it be book club, but it also can happen through business. Networking events can be great.
You may find a club, whether it be, you know, rotary or BNI, that is an opportunity to have a community of business like-minded individuals.
You've got this road and you're paving your way, but the truth is, is that many people have paved the way for you, whether it be your parents, whether it be your friends, whether it be a boss. And creating a community around referring to one another helps everyone involved. Including the customer.
They already trust you. They’re already coming to you to hire you for your skills and your services.
Don't take on everything. Don't be a Jack of all trades. Don't do the things that you don't feel comfortable with. Send them to somebody you feel connected to. And that's another way to create a community. So it's sending referrals to other people it's sending more business and obviously more opportunities. And others will do the same for you. That community that you're building are not going to necessarily just be customers.
If you’re interested in joining our community, we would love to connect.
https://the-social-focus.mykajabi.com/instagram-for-business-salespage
JOIN INSTAGRAM FOR BUSINESS NOW!
You can find us @thesocial.focus on Instagram
@angela.s.doyon and @natcaronphoto
Or send us an email at hello@thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
Today we’re answering one of the questions that was asked inside our membership course and community, Instagram for Business. And the question was, “how and when should you do an Instagram takeover?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
What's the latest news and updates for Instagram? Sit back and relax and enjoy this replay from our recent Instagram LIVE Q&A session.
Some of the updates we chat about are surrounding where to put those hashtags in order to optimize the search feature on Instagram, answering your question, "why is my engagement so low" as well as highlights, reels and more.
Check us out on Instagram @thesocial.focus for more Instagram for Business tips and education!
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of the questions that was asked inside our membership course and community, Instagram for Business. And the question was, “how do you make your of GIF?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
EP - 109 - Five Ways to Maximize your DM’s on Instagram
Where is the best place to connect with your audience? We get it, Reels are popular and commenting and engaging is important. But one of the best ways to truly connect with your audience is in the DM’s… So here are five ways to make the most out of your direct messages!
To start, the dm’s are a great tool to welcome new audiences. When you have someone follow you, it is a great opportunity to reach out and say thank you! We try to do this for every new follower. Sometimes it is just a quick hello or thank you. Other times we share a freebie with them. In any case, it is a great touch point to have a more 1:1 connection with new followers.
Secondly, using stories to get into other accounts dm’s are also a great strategy. When you are viewing stories and respond to them, you automatically end up in that account’s dm’s. This is wonderful when trying to connect with your current audience but also an entirely new audience. Of course, always keeping your ideal avatar in mind when connecting with a new audience.
Our next suggestion is crafting contents that encourages your audience to start a conversation in the dm’s with you. How do you do this? Utilizing Instagram Stories and the question box! Ask a question, do a survey, ask for feedback… once your audience participates it opens up a dm conversation that you can take further!
Looking to save time or do you find you’re getting asked the same questions over and over again? It’s time for you to take advantage of Saved Replies. You can create multiple save replies and simply drop them in whenever you are asked those frequently asked questions. For example, if you are being asked your hours of operation or your location; create a saved reply that you can simply add in your keyword and drop it in to the response. Not sure how to create a saved reply? Send us a DM and we’ll show you!
And finally, a strong call to action to encourage your audience to meet up with you in the dm’s! In fact, if you look back to that last paragraph, we snuck it in there! You can include that in your static posts, or on your reels as well as in stories. For example, “looking for more details? Send me a dm!”
OK, so that wraps up our five ways to maximize the dm’s… BUT wait! There’s more. Here are two bonus ways to maximize your dm practice!
- Voice Notes! For one thing, they are super convenient to send a quick voice note BUT they are also WAY more personal! We do this all the time and 9 times out of 10, our audience tells us how much they appreciated the voice note.
- Currently, when someone comments on your post, you can respond via a comment replay but now, you can also respond directly with a dm!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we’re answering one of your questions! Thank you @leopardlilydecor for submitting this question: “Should you mix personal with business accounts or keep them separate?”
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today is about finding your joy again using Instagram. And letting go of anything that doesn’t bring you joy. Out with the old, and in with the new. If you haven’t watched Marie Kondo on Netflix, or read her book, this might be kind of an odd topic. But the premise of it is that Marie rummages through strangers closets who having a hard time parting with objects.
You might be at a place in your Instagram journey where you want to change the look of your IG feed. Or you might be wondering if one of the Instagram tools is even necessary for you anymore. So let’s Marie Kondo your Instagram account!
To start this off, take a few minutes and look at your Instagram account. Your bio, your highlights, the posts you’ve been sharing, even your followers or accounts you’re following. Other than getting a lot of engagement, what brings you joy? And what immediately feels like “ugh, I don’t love that anymore”?
1. We recently decided to let go of our Highlights. This is something that could be very beneficial for many businesses, but for us, it’s just yet another thing to update and keep on top of. It also doesn’t bring us any new engagement.
2. Your bio may need to be Marie Kondo’d. We talk about this often. Your bio should be looked at and changed or updated at least a couple of times a year.
3. What are you currently posting? Are you in a rut? Don’t know what’s working or not working anymore? If so, then it’s time to Marie Kondo the crap out of your feed! Take a look at what has worked in the past six months inside your insights and jot down a few notes, and then look at what posts you loved, and filled you with joy.
4. It’s time to Marie Kondo who you’re following AND your audience. Tap over to your current followers, swipe through, and look for ghost accounts or bots. Removing these, yes, will lower your follower count that you’ve worked so hard to increase
Now, regarding the accounts you’re following, it’s the same thing. It hurts those accounts if you are never going to engage with their content. Don’t feel bad unfollowing them. By unfollowing those accounts that you just don’t get anything from anymore, you help them out, and it means you can now see more of the content you really connect with, and content that actually brings you joy!
If you’re not feeling right about unfollowing someone, it’s okay to press Mute on their posts and stories. This will notify Instagram that you don’t want to see their content currently.
Serving your followers will always make it feel like a place filled with joy. Don’t ever forget the joy.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we're taking you inside our private membership course and community, Instagram for Business! It's a sneak peak as to how we run our Q&A sessions and in this episode we're chatting all about crafting better sales post for Instagram.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We are diving into one of Instagram’s easiest tools, and how we get tons more engagement - Instagram Stories!
But let’s backtrack for a minute. We have tested this out, and have proven results. In fact, both of us have had moments where we haven’t created any new content, no new posts, not even a reel for a week (even weeks), and have still seen growth. Why? Because we continue to use stories on an almost daily basis.
Okay, so here’s the thing, yes, you will grow faster if you post throughout the week. But let’s say someone lands on your profile because they found you through a niche hashtag, from a post a few weeks ago. Most people will decide not to follow if they don’t see any new content. However, if they see you have some stories, they might dive into that for a couple of minutes and then make up their mind if you’re their jam. They’ll see that you shared an old post to stories. Or went on to talk about what’s going on in your business today, or shared someone else’s post and gave them a little love. They’ll think “yes, this is my person” or “nah, not for me”. But from this place alone, they can get a little sneak peek into who you are. And that alone can get you a follow.
Once the oh so wonderful algorithm sees engagement, it begins to move your stories up further so it’s one of the first stories your followers will view.
Well heck, then let’s get them engaging right??
So let’s start first with a regular ol’ story. Without adding any gifs, what can we do to get them to engage? Well, ask them a question with your words. And please do not forget to turn on your Captions sticker. This way if someone has their sound off, they can still read what you’re saying. Once you’ve done this, yes, a little gif to add some personality would be wonderful. The movement attracts the eye faster, and keeps them on a bit longer. We have talked a few times about using gifs that are on brand for you. Don’t using something cheesy. Try to find a Story artist that works well with your brand. If you’re new to this, well, we have a couple posts that talk about this. Head over to our IG page, tap Guides, and click on Learn with Us.
Alrighty, let’s get into those wonderful Stickers. Ladies and gentlemen, this is one of the best and easiest ways to get engagement. Who doesn’t love giving their opinions right? We all do! This or That’s are a fun way to find out who your people are. Ask me a question with a question box. Get them to play a game to guess the right answer by using multiple choice. Or get them to cheer you on by using the slider. Goodness, there is at least 500 ways to use these stickers.
Let’s rewind for a sec. So what’s the ultimate goal here? It’s to get engagement right? Well then how about putting out what you hope to get back? When you’re in stories, connect with who YOU follow in their stories. Send some messages. Get into their DMs. Form some connections by being the person that answers their questions. Stories is not one sided. It’s about give and take. And truly, we have been able to create incredible connections by starting a conversation here and into their DMs. In fact, we have now been able to turn some of those conversations into more then just followers. And that’s your goal and intention right?
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have m
Today we're taking you inside our private membership course and community, Instagram for Business! It's a sneak peak as to how we run our Q&A sessions and in this episode we're chatting all about collaborating on a giveaway on Instagram.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Hey friends! Thanks for tuning in to another episode of Instagram for Business with The Social Focus! Today is a solo episode and Ang is sharing four ways to create Instagram Reels with ease.
We've heard it in our community and we have heard it in our dm's... how can I create better Reels? How did you do the with Reels? I don't know where to start with Reels! I hate Reels! WOAH! OK, let's take a deep breath and start with some basics.
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One of the first things you can do to get started with Reels is a little research... how do you do this? Well, you need to take some time and see what others are sharing. This is a great way to to gather inspiration, find great (and trending) audio that you feel you could make work for you and your audience. Save the audio and from there, start hashing out a plan.
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Don't just record and post. One of the easiest ways Ang finds to create Reels is to take clips or snippets. Record in Reels or even through Instagram Stories and save the clips to your camera roll. That way you can come back to it later and or back those clips for later. These are great for transitions, storytelling and for before and after videos.
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Take some time to piece your clips together. Ang loves to use and editing app like VideoJoiner and or InShot to piece the clips together. That way you can edit and trim the clips, speed them up, slow them down and or add different fonts and or music from your phone. This really helps create a seamless video with more intention.
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We've said it before and we're going to say it again... batch your content! A perfect time to batch your reels video could be when you're feeling really creativity, have some time do dedicate to it; or like Ang, when you're having a really good hair day! Ways that you can make this easier is record some in one room and then move to a different room. Get outside, switch your wardrobe, put on a hat, etc.
Of course, the best advice we can give when creating reels is to have a plan, make sure it is still resonating with your audience but also, just get started! Trust us, it gets easier over time!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today we're taking you inside our private membership course and community, Instagram for Business! It's a sneak peak as to how we run our Q&A sessions and in this episode we're chatting all about the benefits of creating carousel posts in Instagram.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
This is a treat! We presented for the ladies at Hello Monday (all about branding, styling and photography) and of course, all things Instagram fro Business. And in this episode, we’re sharing the Q&A portion because of course, caring is sharing!!
From presents and professional photos - “should I or could I be using a filter or preset over my professional photos?” That’s a great question and can depend on your photographer but it’s always a great conversation to have (especially ahead of time if you have a specific look you’re going for!)
What about if you have a large product and you’re having trouble snapping photos? We’ve got you covered!
How do you story tell for your products? This is a goodie! Because of course storytelling helps inform your audience and ideal customer how your products can fit into their lifestyle!
We hope you love this Q&A style episode! And if you have an idea for an upcoming episode, please email us at hello@thesocialfocus.co
And be sure to check out @HelloMondayCa on Instagram!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Can you believe it? 100 episodes of Instagram for Business! We cannot thank you, our listeners, enough for all of your support and feedback on our show! When we began creating these episodes we couldn't imagine that we'd be celebrating 100 episodes so soon, as well as hitting over 50,000 downloads so quickly and even being ranked #33 on the Apple Podcast chart for Entrepreneurship in Canada: All-Time.
We've been charting on business and entrepreneurship categories in Great Britain, the United States, Guatemala, Portugal, Australia, Norway, Denmark, Peru, Poland and Jamaica to name a few!
What's the moral of our story? If you have a vision - just get started! We couldn't imagine where we'd be if we had hesitated or waited to get this started!!
We would LOVE to hear what you think of the podcast. Reach out any time on Instagram or leave us your rating and review on Apple Podcasts!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
If you’re tuning in that means you’re probably a business owner or an entrepreneur looking to organically grow your following and to reach more of your ideal customers and clients using Instagram.
We’re going to talk about the importance of creating shareable content. So what is shareable content? To start it’s creating content that truly resonates with your ideal audience so much so that they want to share it with their audience.
So we’re going start with three types of shareable content and then we’re going to get into the how to’s… how to implement a strategy so you get more shares of your content on Instagram.
So the types of shareable content are; education pieces. Education, Empowerment and Entertaining pieces of content.
To wrap up this episode we shared a few pieces of advice that you can include to hopefully maximize your efforts for creating shareable contact.
The first would be to include a call to action. So when you’re sharing a post - at the bottom of your caption - you could encourage your audience to share.
For example, “share to your stories if you feel this will resonate with your audience.” Or, “know someone who needs to hear this right now? make sure to share with them.”
It may sound arbitrary, but it is really important to help guide our audience so there’s really nothing wrong with having some type of call to action you’ll see that a lot with saved posts which will talk about an upcoming episode, but encouraging your audience to take action sometimes we just literally have to come out and ask.
Another thing to consider would be what’s trending right now? What pieces of content or what news is happening in the world right now that is relevant to your business to your brand that you could also craft some thing that is on point and trending. It’s the same concept for reel‘s…the reels that tend to get maximized exposure and reach are the ones that are using trending music or talking about trending topics so having a look around what’s trending in your industry can be really helpful in creating shareable content.
And then of course lastly (you know we have to talk about the sexiness of … using your insights.
Go back and look at your insights and see what content your audience has already shared in the past. This is a good indicator of what your audience resonates with. So go ahead look back at those insights and start creating more content similar to that.
Thanks everyone for tuning into Instagram for business with a social focus if you haven’t left us a reading a review on Apple podcast yet please do so we love hearing what you think of the show. And follow along on Instagram @thesocial.focus and be sure to click the link in our bio where you can usually find a freebie waiting for you or access to our online course and community Instagram for business you can check that out via the link in our bio.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We get it, we're all about Instagram. But (probably) like you, we also have a Facebook profile, page and or group. In today's fast Friday episode, we're sharing a few quick tips to the question, "how can I share my content on both Instagram and Facebook?" This episode is only FIVE minutes with some quick an easy takeaways... OK OK and Ang sings a little bit... sorry!
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Don't be shy! We get it! Going LIVE on Instagram can be a bit intimidating! But we have you covered. Here are five tips to going LIVE on IG!
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Have a plan. Whether it is 3-5 things you want to share with your audience or if you’re going to host it as an interview with another account - it is always best to have a plan. You could refer to questions you get asked about a lot or go through a sequence (this is great for live classes and teachings).
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Now that you have a plan; we highly suggest letting your audience know when you plan to go live. Here are a few ways to do that and a few things to keep in mind.
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share in stories (in fact, you could share this over the course of a few days) and in stories, we encourage you to use the countdown feature and ask your audience to turn it on to get notified. Another tool in stories is the question box. You can ask your audience what questions they would like answered. And when you get a response, send them a dm to thank them and remind them when to tune in!
- share as a static post with the promise you have for the live (what pinpoint will you be solving? What value will you be bringing? Is this a Q&A session?)
- Add to your email list
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Invite your audience through dm’s
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Once you are ready to go live, we suggest to have a title to your live ready! That way when you start and you add a title, your audience will be able to see the context of what you’ll be talking about. Without it, they may feel hesitant to join.
Here’s how you add a title so as it shows while you are live:
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when you start your live, take a second and add your title to the comment box (We like to have my title in notes so as I can just paste it into the comment - it saves a few seconds). Once you have added it to the comment you can tap on it and it will bring up a little “pin” icon. Simply click the pin and boom! That is it! You have now given your live context.
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Introduce your live and the topic and say hello to your audience when getting started. We feel that it is important to give an idea as to how long you will be live for. For example, if you plan to be live for 30 minutes, let them know. And after about 10-15 minuets (especially of you see more and more people join) it’s a great idea to reiterate what it is you are talking about… whether you are taking questions… and what time you will be wrapping up.
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Repurpose to IGTV. This is a great way to build content without having to go back to the drawing board. Now, we’re going to go back a few steps… if you already know that you would like to repurpose to IGTV, you may want to consider creating a cover photo in a program like canva. You can add the title and an image that you feel may suit it best. (You don’t have to do this but if you want a flow and to keep on brand and aesthetic this is a great way to do so).
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
It's another round of Fast Friday and today's question is, “should I use Instagram Highlights?”
We loved this question! Instagram highlights are a unique feature that extends the shellfire of your Instagram Stories. So why would you want to use the highlights? A few ways would be to share reviews, testimonials, user-generated content, behind the scenes or more about you. The category options are endless! But highlights may not be for everyone - in fact, we recently removed highlights from our profile. We noticed that we didn’t keep them up to date so it was just best to remove and focus on crafting really good content through posts, stories and reels.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Where has your motivation been this year?
Are you sitting in a place of fear? Of perfectionism?
Are you deciding that post isn’t good enough. So you delete it?
The one thing that will shift your business immediately is consistency. And the reason that people don’t want to hear this is because it’s not sexy it’s not exciting it’s kind of vague but ultimately the more consistent that you are in your business the more opportunity you’ll have to reach the right people and the more trust they will build around you.
Why consistency is important
- It develops discipline and self-control
- It builds a higher level of trust
- Fast track improvement or development in any area
- Accountability
- It will help you stand out or be noticed.
There will be days that you do not want to post on social media there will be days that you don’t want to create that piece in Canva there will be days that you don’t want to make that real there will be days that you don’t want to engage but what you need to realize is that in order to keep that momentum going and actually get the growth and get that customer you need to be consistent.
The only way to grow is to step into the yes. Meaning, just do the things. Post the stuff. Bad or good. Just post it. If it’s not what your audience likes, then you can see this and move on from it. Either pivot and do something different. Or post the same stuff and aim to change your clientele/avatar/audience. But no matter what, post it. If you don’t, and another week goes by, you’ll never have any answers.
Plus keep in mind, at the beginning, what you’re creating won’t be your best. In fact, it might be crappy. But you will never grow and learn, and more importantly, get better if you don’t take the first steps.
Remember that being consistent can be a hard habit at first, but eventually it becomes second nature.
If you want to learn more about how we stay consistent on Instagram, we would love to hear from you. Send us a DM or email hello@thesocialfocus.co
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
It's another round of Fast Friday and today's question is, “what does the say feature mean on Instagram and why should I use it?”
We’re going to come out and say it… don’t worry about likes and comments! Sure, likes and comments are great but what’s better? Content that your audience wants to save! Now more than ever, creating saveable content is important. It is a great way to educate and entertain your audience and the algorithm(s) love seeing that your audience is interested in your content. Let us know what you think of this episode! Take a screenshot and share in your stories and tag us, @thesocial.focus
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Wait, what? 🤔 We’re talking about Pinterest today? You got that right! We know we know, we’re Instagram for Business, but we came across the lovely Emily Parsons from @letsgetsocialagency and we knew we wanted to talk to the expert!
To start, Pinterest is not the same platform you may be used to… what do we mean by that? Well, Pinterest isn’t just the place to find that amazing key lime pie recipe or home decor inspo.
If you’re a business owner that sells products and or digital offerings, Pinterest, in addition to Instagram, is the place to be!
Emily is the Founder and CEO of Let’s Get Social Agency. She and her business partner, Bri are passionate about helping e-commerce businesses scale with paid and organic Pinterest Marketing. We are thrilled to share this interview with you because we truly felt like the students in this episode.
Here are a few things we dive into with Emily:
What is the starting point for a businesses getting started with Pinterest?
Is Pinterest a platform for all businesses?
Is there a connection point between Pinterest and Instagram? Do they help grow each others following on each platform? If yes, how?
How can we utilize Pinterest with a strategy?
What are your Top 3 Tips that most people don’t know about to use Pinterest to grow your business?
We have to say, Emily delivered! Some of the biggest takeaways we found were:
Pinterest is not a social platform. It is a search engine.
Creating fresh unique content to share will serve you better in your business rather than pinning others inspirational content.
There’s such a thing as Pinterest Mindset - you’re either in the “I want to be inspired mode” or when your business hat is on, you should be in the “how can I inspire others?” mode.
Consistency is key. And lastly, Pinterest is a SHOPPING platform. Say. No. More.
To connect with Emily, check out @letsgetsocialagency on Instagram or online at www.letsgetsocialagency.com
And BONUS: Access three months of group coaching when you join The Pin Method!
JOIN HERE
You will receive access to 3 months of bi-monthly coaching and lifetime access to their private Facebook group.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
It's another round of Fast Friday and today's question is, “when and why should I be tagging my posts?” Tagging is a great tool and resource but there are certainly times when tagging may not be appropriate. One good rule of thumb is to ask yourself, “who is included or involved?” For example, if you share an image that was taken by a professional photographer, you could absolutely tag them! But let’s say you’re posting about your morning routine and tag @kimkardashian - that is a big no no and certainly won’t do you any favours (in fact, it could hurt your account).
Tune in as we share our insights on all things tagging on Instagram. OH! And if you’d like to tag us @thesocial.focus with a screenshot of you listening to this episode, we would LOVE that!
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
The biggest set back that most people have when approaching Social Media and content creating is that they find overwhelming.
Our key to spending less time creating is BATCHING. We have talked about this so much. But still we have listeners and even members (yup, we’re calling you out) who are not batching and using a tool to get it done. Instead, they’re spending 30 to 45 minutes coming up with a new post each day. Finding a photo. Writing and tweaking their caption. Researching hashtags, and so on.
Here’s how to start batching:
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Brainstorm. Think about what your content themes are. Our themes are, for example, Education. Empower, Entertain. Community and About Us. Once that’s in place, think about what you have coming up. New products. Launches. A celebration. And lastly, what has our audience engaged the most with over the past few months (so look back at your insights for 3 to 4 minutes).
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Planning and Outlining. Mark down what days, and time of day, you’ll be posting over the week or 2 weeks. Using an app like Planoly helps with having a calendar in front of you, and using images to get it scheduled and in place. For now, mark down the topic, and couple point forms so you know what you’ll write about. Jot down at the same time the call to action. Lastly, pull in 15 to 25 images for now. Could be Stock images. Could be images you took, or were taken by your photographer. Or could be Canva pieces. If you don’t have the Canva pieces created yet, just think of the ideas first, and then we’ll get to creating shortly.
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Before writing out each caption, or placing your images into the right post, head into Canva and finalize those pieces. If this feels daunting, stick to 2 or 3 maximum to create. Pull those final images into your scheduling app. Keep in mind that not all apps will allow you to use Carousels. So those will have to be saved in an Album on your phone - name it A+ Canva so it’s at the top of your Albums. Next, start placing the images into the schedule. And lastly, write out your captions. Writing everything in a row will help you to move through it quicker, because you’re writing juices will be in creative flow.
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Completion and Release. Since you just finished up all of your captions, continue with this same creative work flow by - re-reading (preferably out loud) your captions, edit, tweak, and fix grammar. Add in your hashtags to the appropriate post. Schedule them, with reminders. Tag anyone or any companies who are involved. And there ya have it.
And like any muscle, the more you do this, the stronger you’ll become at batching. Again, don’t be hard on yourself the first time you do this. Start with a few posts. And then set a higher goal next time. And eventually, you’ll be batching 10 posts in no time. Reminder again, set that timer so you keep on track.
Snag our free guide on Creating Better Captions!
Follow @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
It's another round of Fast Friday and today's question is, "is it OK to share personal images on my business page?" Great question!
We dive in (quickly) and share our insights and thoughts on posting personal photos and posts on your business Instagram page.
Do you have a question you'd like us to answer in an upcoming episode? Submit yours to hello@thesocialfocus.co and include your Name, Instagram Handle and your Question!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Reels are a unique way to reach your audience and serve them in a fast, education and or entertaining way. When we chat about reels, we do think it is important to have a good understanding of your audience. If you don’t feel that your audience is on the reels bandwagon - it may not be the best area to invest your time in.
But, like anything; it is always worth a try! Here are five things you should know about reels:
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Reels are the perfect feature to either entertain your audience or to educate. Of course, you can certainly do a combination (which is perfect for showing your personality) but as a business; ensuring that you are creating content that is relevant and can either offer a solution to your audience or teach them something.
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You don’t have to create and post all at the same time. We’ve heard it before that reels are tricky and can cause a bit of overwhelm or frustration. Our suggestion would be to bank content, take little snippets here and there and then piece them together when you have a few minutes. That way you don’t miss adding as much value as possible.
When we talk about adding value we mean; ensuring that you have included hashtags / adding proper titles and keeping them in alignment on the screen, choosing trending music that is catchy and relevant and of course, posting at the ideal time for your audience. And using a video editing tool is also a great resource. We like to use InShot and Video Joiner.
- Make sure it captures your audiences attention. Similar to a caption, there should be some type of hook right at the beginning. Using phrases like “have you ever” or “ are you looking to…” and then follow it up with informative information that serves your audience. We want to entice them to watch the full thing.
As a bonus to this; it’s also a good strategy to get them into the caption. Perhaps you could include a promise in the reel and add text to direct them to the caption to find out more.
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Select music or audio that is trending and popular *while still being relevant to you content and your audience). Did you know that while you’re watching reels, you can save audio from other accounts? This is a great way to get on those trending audio bites.
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Hashtags. Yup, we still need to ensure we’re maximizing hashtags. Currently, hashtags that have larger uses can still work well to include. And we should mention that your hashtags should be included in the caption - not the first comment. But ensure that your hashtags are still relevant to the content you are sharing and to your ideal avatar.
So that wraps up some tips to getting started with reels. But we also wanted to remind you that going viral shouldn’t be the ultimate goal with reels -Nat shares why towards the end of this episode.
Snag our free guide on Creating Better Captions!
And be sure to head on over to Instagram and follow along @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today’s question is “what ratio of Stock Images to Original Content should I use on Instagram?” Great question! Stock images are an incredible tool to help fill in the gaps (and save you time)! But we feel it is really important not to overdue it on stock photos. Your audience wants to get to know you as much as possible and so original content and imagery is very important. But like we said, stock photos are a great tool (which is why our members inside Instagram for Business get 30 styles stock images every month!)
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Burn out. Overwhelm. Anxiety. Not our favourite things. But they exist. They are real. And they happen to us all. In this episode, we chat about some strategies and experience surrounding business overwhelm. What was supposed to be an interview with a special guest (sometimes things happen and plans change) we decided to take the questions lined up for our guest and ask them to each other. So yeah… we basically interview each other but promise it is a genuine and rewarding conversation that you won’t want to miss out on.
Some of the things we share are;
Eliminating parts of our business that no longer serve us and or give in to the overwhelm. Ang shares that a lot of the time we overwhelm ourselves to try and be everything to everyone and a lot of that stems out of scarcity (ie: “I need the money!!”) And yet, sometimes eliminating things can leave opportunity for the things we truly love to fill in the void.
What are the signs a business owner should look for when it comes to stress and overwhelm? Nat shares that some of the signs are when we don’t feel like ourselves. Maybe we’re short tempered with our friends or family. Perhaps it’s when you start to miss deadlines. Sometimes they are just little signs that creep up. In fact, Nat had an experience in her business where she asked herself, “why can’t breath?” That heaviness. Those physical feelings. These are all major signs that overwhelm has crept in.
Time management. One of the most important things that can make your business run smoothly. Ang shares two things she has always done in order to manage her time. One being keeping a physical notebook with her at all times and prioritizing what the most important things are that need to be done. Segmenting the tasks by time can also help alleviate stress by ensuring things that are the most important get done first. Second to that, she sets a timer. Having a timer adds a little bit of pressure but helps keep her focused on the task at hand.
Social media overwhelm…. Yes it is real too. And give yourself grace. It’s natural and normal to take social media breaks. (Hint, this is where a scheduling app can come in really handy!)
Saying No… does that make you cringe? Because we’re telling you, it is so empowering! Nat shares an experience of saying no - like, literally no to business. But it’s for a very good reason and didn’t hurt her business growth.
To round out the episode, we chat about our favourite tools on Instagram as well as boundaries around social media! Enjoy the show!
For details on our membership course and community, Instagram for Business, click below:
JOIN INSTAGRAM FOR BUSINESS NOW!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
———————————————————————————————-
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today’s question is “when should I have two separate Instagram accounts?” We get it… nobody wants to add more to their plate. But if you offer two different services or products to two different avatars; it is really important to make sure you’re speaking to them directly.
Would you like us to answer your question on an upcoming Fast Friday? Email us at hello@thesocialfocus.co and include your name, Instagram handle and question.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
In this episode, Ang is solo on the mic and sharing her experience creating her first digital offering; her online styling course.
Have you ever been asked the same questions over and over again? Is there something that people tend to come to ask you about often? Or are you looking to broaden your reach with your expertise? Well friend, a digital offering or an online course may be just the next step in your business.
Before Nat and Ang launched their online course and community, Instagram for Business, together, Ang had created and launched an online program helping her clients learn to style imagery for social media. It began as a potential way to inject revenue into her business as Christmas had just wrapped up and the winter months were her slow season.
The best part? She launched and started selling spots into her program before even creating the content. But the best part about that strategy was when her first two participants joined; it completely validated that this was a good idea.
With little to no upfront costs, she was able to map out a lesson plan, record tutorials and videos using programs like Canva, Keynote and IMovie and host it for free in a private Facebook Group. She was able to accept payment through her business website that had PayPal capabilities and for local participants accepted e-transfer.
Using the Facebook Group provided the opportunity to drop out the scheduled lessons as well as check in utilizing the Facebook LIVE feature. All deliverables were offered in the Facebook Group and she was still able to connect with everyone (all while being on vacation in Southern California).
If you are interested in getting your digital offer started, we'd love to hear about your idea!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
Kajabi is our host platform of choice for our online course and community, Instagram for Business.
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Today’s question is "How often should I post on Instagram?" Yup, this is one we hear a lot! And in truth, the answer will be different for everyone. A few things you should take into account are; knowing your audience, knowing your limitations and also creating quality content (not just quantity).
Would you like us to answer your question on an upcoming Fast Friday? Email us at hello@thesocialfocus.co and include your name, Instagram handle and question.
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto
JOIN INSTAGRAM FOR BUSINESS NOW!
(the online course and community where you learn to scroll less and sell more!)
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We are thrilled to introduce you to Jordan Gill, head Honcho of Systems Saved Me, and creator of Done in a Day ™ and your new (very organized) new best friend.
Over the past four years she has built a multi-six figure business helping doers, service providers and CEOs (just like you) get clear and organized in their business to scale their income, take back their time, and create the services, sales, and lives they want.
We start chatting about VIP DAYS. What is a VIP Day? It’s a four-figure offering that last anywhere from three to eight hours that lead a client through a transformation. It is not a strategy session. Not a Q&A. And not a “pink my brain” kind of session. This is all about transformation. Jordan shares what this looks like and the value in hosting a VIP Day for your clients and audience.
Of course, Jordan offers her VIP Days and offers this opportunity to her audience. So how does one “pitch” an offering? Jordan offers some great advice to help you craft a great pitch that connects and resonates with the ideal customer. Hint? It’s about getting the vibe of that person. It helps with connection and understanding.
What often comes after you pitch? Well, rejection and or opposition. And Jordan was right on the mark as she mentions her strategy that she keeps an objection response handy to take the reins to any objections when speaking with potential customers.
If you’re looking for new and unique ways to sell your services and connect with your customers, a VIP Day may be just right for you.
To connect with Jordan Gill:
On Instagram @systemssavedme
Online https://www.systemssavedme.com
For details on our membership course and community, Instagram for Business, click below:
JOIN INSTAGRAM FOR BUSINESS NOW!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
You’ve got questions!? We’ve got answers!
New to the podcast - Fast Friday’s! Every Friday we’ll be bringing a question to the episode and share our insights. If you’d like to submit a question for us to answer, send us an email to hello@thesocialfocus.co (subject fast Friday) and leave your name or Instagram handle and your question and we’ll share on an upcoming episode!
Today’s question is all about your Instagram username! “Should your name be the same as your username?”
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
JOIN INSTAGRAM FOR BUSINESS NOW!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We are in a very celebratory mood because it is the one year anniversary for our online course and community, Instagram For Business! In this episode, we’re sharing some of the things we learned in launching an online course and membership and offer some advice in case you yourself are considering launching something similar!
Back in June 2020, we had 30 entrepreneurs join as founding members. They took a chance on us and we cannot believe how far we, and THEY, have come.
Since our launch, ten of our founding members upgraded their membership and joined for our annual Mastermind program and it has been so rewarding seeing their success along the way.
In this episode we chat about what it has been like to run a membership and create a course.
All of the ups and downs, and what we have learned.
To start, we share about our initial launch. We mean, how hard could it be, right? Not to discourage you but in all honesty… it was a lot of work. We wanted to ensure that we were bringing the most value we could and to make it create and seamless. Of course, like anything new, we made mistakes but we were so committed in getting if off and running. Our advice, just get started!
We also touch base on how we marketed and welcomed in our founding members. And one of the tools we used was an opt-in. In addition to free content shared on our Instagram @thesocial.focus and on this podcast, we also knew the value in taking that audience to the next place. What place is that? Our email list. By offering a freebie (the opt-in) we were able to than speak, educate and nourish an audience that knew, liked and trusted us. As we always say, “serve, serve, serve… then sell.”
So what was waiting for our members when they purchased? A full online course with four modules and 18 lessons. We set this up to be self-paced and jam-packed with value with proven strategies. And even though we loaded it with bonus material (monthly bonuses to keep everyone up-to-date with all of Instagram’s new features) as well as “done-for-you” content like styled stock images as well as content ideas… we knew that there was one piece of the puzzle we knew we needed. And that was a community. By offering a community aspect, we are better able to connect, support, cheer on our members and keep everyone up to date. We do this by offering two monthly Q&A Coaching Calls, a private Facebook community and with our Mastermind Package, a full day Mastermind event and 1:1 coaching.
You can always find us hanging out on Instagram @thesocial.focus
And if you are looking to join our incredible members inside Instagram for Business CLICK HERE
And lastly, a BIG shout out to our founding members who are still just as committed as the day they joined:
Jennifer St. John
Becky Junior
Paula Wilimek
Jennifer Wolfe
Adam Bezzina
Katrine Pearson
Sarah Pouliot
Courtney Vetter
JOIN INSTAGRAM FOR BUSINESS NOW!
Just when you think you've mastered one of Instagram's features, something changes or something new pops up! This is exactly why we created our course Instagram for Business. BUT! Even more so why we included it with a community. With a community, we can keep all of our members up to date on the ebbs and flows of Instagram. And our doors to join are currently OPEN from May 24, 2021 but our special packages expire on May 31st at 11:59 p.m. EST. Now is your chance to get the best rates and access by joining!
I AM READY TO JOIN THE COMMUNITY!
In today's episode, we are sharing a recording from a recent Q&A session. We recently wrapped up our bootcamp and inside we hosted a private Q&A with participants. They came armed and ready with some great questions around using Reels, IGTV, how to grow an email list using Instagram and one of the most popular questions we get... "how do I get music on Instagram." We hope that you find this episode helpful.
And did you know? We host TWO Q&A sessions inside our course and community every month! Don't miss out on this amazing chance to join our community of cheerleaders and entrepreneurs!
We'd love to hear your story! Feel free to reach out to us on Instagram @thesocial.focus anytime!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
JOIN INSTAGRAM FOR BUSINESS NOW!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Did you hear? Our doors to Instagram for Business are now open! The online course and community where you will scroll less and sell more on IG!
JOIN INSTAGRAM FOR BUSINESS NOW!
This episode, we are chatting about some of the mistakes we were previously making in our business in hopes to encourage and inspire you not to make the same mistakes!
Most people in business, especially solopreneurs, feel alone in their business.
Check this out:
20% of business owners close their doors after one year. And 30% after two years. And the number one reason is because they were trying to do everything on their own. Because it feels lonely, or there’s no sounding board, or place for feedback.
We have both felt this way in our solo businesses.
And often, this place of loneliness, and overwhelm, is where most people throw in the towel.
But if you’re tuning in, that means you are the few that keep going. You’re the person that knows that turning on a podcast about business is going to help you grow, instead of turning on the tv watching other people live their dreams.
But what’s interesting is that without feedback, and going it alone, this is where businesses suffer and stop growing. They don’t know which way to go. They don’t know what to do next. They read a blog. They take the free webinar. And guys, these helped us! We learned. But success doesn’t come to those who stop learning. Success is gifted to those who continue learning, and changing..... which yes, it can be scary. Until it’s not scary..... because you’ve hit your goal.
But do you want to know what finally made the biggest difference in our business? Well then, Let’s jump into it. This episode we share our own experience in investing in our business growth. Whether it be through an online community a mastermind, a business coach or training; all of these investments have allowed us to advance in our business and reach goals faster.
We'd love to hear your story! Feel free to reach out to us on Instagram @thesocial.focus anytime!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
JOIN INSTAGRAM FOR BUSINESS NOW!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Money money money, must be funny... In this episode, Nat and Ang are joined with special guest, Financial Advisor, Paula Wilimek. The ladies chat about money mindset, your money story and how it shapes your perception of your self worth.
Here's a glimpse at some of the questions they cover:
Why do you think some people have money issues?
Paula shares the reality that none of us have a financial literacy background, which is why people have pulled their money beliefs from their family experience.
She remarks that shame around money is learned and that we are ill-equipped as adults because of the lack of financial literacy training. And instead of asking for help, we feel the need to shame ourselves.
“Your money story doesn’t go away… you have different versions or it evolves.”
What is your take on business owners that are playing small?
Nat asks if she feels that it is based on fear or scarcity? Paula agrees that yes, scarcity and fear come into play and that as business owners, we are forced to handle “all of our stuff.”
Nat shares a quote from the book, You Are a Bad Ass at Making Money by Jen Sincero, “rich is able to afford all things and experiences required to fully experience your most authentic life while the amount of money you will need will depend…”
What are your thoughts on entrepreneurs investing in their business (financially)?
Paula reminds us that the investment is always there. There are (and will always) be opportunities to invest in growth as the landscape of business is constantly changing. She shares her experience in investing in workshops and courses, including Nat’s Social Media Content Workshop. She remarks that even just the landscape of social media has opened up opportunities to learn and grow and how important social media is to our business.
Shame, guilt, self-worth, your value and money story are all the topics the ladies discuss. Everyone has a money story. What's yours?
Looking for a financial mindset boost? Paula offers fantastic affirmation cards which you can buy here as well as her online workshop details.
To connect with Paula Wilimek:
Instagram: @paula_wilimekfinancial
Online: https://wilimekfinancial.com
On Instagram we are:
@angela.s.doyon
@natcaronphoto
Have an idea for an upcoming episode? We'd love to hear from you!
Check us out on Instagram @thesocial.focus
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Do you ever feel like you need a refresher? Or, do you ever fell like you may have missed one of our past episodes? Fear not because we are featuring our BEST OF episodes!
In this episode we are going back to the vault and sharing two of our past solo episodes;
- How to Create Better Captions for Instagram - solo with @natcaronphoto
AND - Feel the Fear and Do it Anyways - solo with @angela.s.doyon
Have an idea for an upcoming episode? We'd love to hear from you!
Check us out on Instagram @thesocial.focus
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
In part two of this episode, we chat with two members inside our online course and community Instagram for Business. Jennifer from @marnieandmichael and Kate from @adamandkate_mortgages share their success and experience by utilizing the course lessons into their Instagram strategy.
Both ladies began utilizing Instagram for their business back in early 2020 and share where they started versus how they've grown by being active members inside our community. Their results have been incredible. From landing a corporate purchase of over 200 pieces of products to landing 13 clients in one month; these ladies have garnered much success.
Curious as to what a live Q&A Coaching Call looks like? Tune in to the end of the episode where we take their questions and go through a live Instagram bio audit.
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
Register by May 16th, 2021
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
In part one of this episode, we chat with two members inside our online course and community Instagram for Business. Jennifer from @marnieandmichael and Kate from @adamandkate_mortgages share their success and experience by utilizing the course lessons into their Instagram strategy.
Both ladies began utilizing Instagram for their business back in early 2020 and share where they started versus how they've grown by being active members inside our community. Their results have been incredible. From landing a corporate purchase of over 200 pieces of products to landing 13 clients in one month; these ladies have garnered much success.
Curious as to what a live Q&A Coaching Call looks like? Tune in to part two of the episode where we take their questions and go through a live Instagram bio audit.
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
Register by May 16th, 2021
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
We know how valuable your time is and that’s very much what our episode is about… ways to maximize your time with strategies for more efficiency.
We’re going to share five of our best suggestions that we’ve used to help us stay on track and get shit done when it comes to using Instagram for our business.
1 - Batch. Batching is an incredible tool and we’ve talked about this a lot. A great way to get started is to set aside an hour. Just one hour. (In fact, we suggest setting a timer on your phone for this) and start crafting out ideas for posts, captions, gathering images or creating Canva designs for Instagram posts. Choose one task and dedicate and hour to it.
2. - Schedule your posts. Whether you choose to use a scheduling app (we like Planoly and have a paid version to keep us on track) or you want to manually add to your calendar with alerts; this is a great way to show up consistently on Instagram.
3 - Use a timer. You can set a timer within Instagram that notifies you when you’ve reached your limit. It’s a great way to allot yourself a limited amount of time to complete your goals on instagram - which hopefully leads to less scrolling and more purposeful use of your time.
4 - Find your imagery. Instagram is a visual platform and the photo is the FIRST thing your audience sees. Batch out some time to gather imagery. This could be taking some time to set up and shoot your own, source some stock imagery or go through the albums on your phone and find images that could work.
5 - Stop the scroll - we HAD to sneak this in here! Mindless scrolling is a big waste of time on Instagram. This is why using a timer can help keeping you on track when spending time on the app. A few suggestions that can help you stay on track is to have a goal when you open the app.
Register for our Bootcamp: How to Attract More of the Right Customers on Instagram.
The bootcamp runs for five days in May - Monday the 17th to Friday May 21st. You’ll receive access to two of our course modules, daily emails with helpful tips and techniques, daily live sessions on IG and a private Group Q&A Coaching Session! Click HERE to register!
Register by May 16th, 2021
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Wait, what? Yeah, we've heard it a few times. The phrase, " I didn't know that about Instagram!" So what do we do when we hear that over and over again? We record and episode and share with all of you! (you're welcome).
In this episode, we are sharing FIVE things you may not know about Instagram; including:
-
Banned (or hidden hashtags). What does that mean? It means that there are hashtags out there that Instagram has deemed inappropriate and can affect (aka hurt your content showing up). Check out this list of banned hashtags.
-
QR codes (wait, aren't these like soooo old school) maybe? But they're back baby and we chat about QR codes can be utilized for your business on Instagram.
-
Pinned Comments (we know, we have chatted about this before) but we are always so surprised when people say they didn't know about this amazing feature! Pinned comments is an opportunity to thank your audience for their comments while featuring great comments towards the top (more eyeballs on your great comments) - tune in to hear one MAJOR bonus with this feature!
-
Hashtags in IG Stories. Please do not forget to include hashtags in your stories! If you've ever asked yourself, "why aren't my stories getting more view?" Hashtags could easily be the problem (or lack thereof). We share two great ways to incorporate hashtags into your IG story without looking spammy!
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Saved Replies (formerly known as quick replies) is going to be your new best friend! If you want to save time and still be able to connect with your audience, saved replies are the way to go! Especially for those of you who are constantly getting asked the same questions over and over again! You can craft a response that you can repurpose over and over again! #winning
We hope this episode was helpful and if so, we would love for you to leave us a review on Apple Podcasts! You never know, we may just read yours on an upcoming episode!
Missed the 5 Day Grow Your Engagement Challenge? Catch all of the latest challenge LIVE replays on our IGTV!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Welcome to a glimpse into our 5 Day Grow Your Engagement Challenge! This episode is part five of five recordings from of Instagram LIVE's from our previous challenge. What you'll hear is us break down each days challenge, offer more support and education and answer your questions around using Instagram to grow your business! If you haven't listened to Day 1- 4, please go back and check them out!
We are at the end of our 5 Day Engagement Challenge this week (April 19 - 23, 2021). If you missed registration you can still join us each day at 9 a.m. EST or catch the replay on our IGTV! Find us at @thesocial.focus
And be sure to get on our newsletter so you never miss an opportunity to join future challenges!
Day Five: Instagram Stories
Instagram Stories are a fantastic way to reach your audience. There are so many opportunities for you in stories and we're chatting about how you can maximize Instagram Stories to get better engagement!
Missed the challenge? Catch all of the latest challenge LIVE replays on our IGTV!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Welcome to a glimpse into our 5 Day Grow Your Engagement Challenge! This episode is part four of five recordings from of Instagram LIVE's from our previous challenge. What you'll hear is us break down each days challenge, offer more support and education and answer your questions around using Instagram to grow your business!
We are currently running our 5 Day Engagement Challenge this week - April 19 - 23, 2021. If you missed registration you can still join us each day at 9 a.m. EST as we go LIVE on IG to dive in more to each day's topic! Find us at @thesocial.focus
And be sure to get on our newsletter so you never miss an opportunity to join future challenges!
Day Three: Engage
Yes, we know - it seems really obvious! But if you aren't an active participant on Instagram how can you expect others to actively participate and engage with your content? This goes way beyond simply liking someone's photo. That simply isn't enough!
We will be back tomorrow chatting all about: Instagram Stories
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Welcome to a glimpse into our 5 Day Grow Your Engagement Challenge! This episode is part three of five recordings from of Instagram LIVE's from our previous challenge. What you'll hear is us break down each days challenge, offer more support and education and answer your questions around using Instagram to grow your business!
We are currently running our 5 Day Engagement Challenge this week - April 19 - 23, 2021. If you missed registration you can still join us each day at 9 a.m. EST as we go LIVE on IG to dive in more to each day's topic! Find us at @thesocial.focus
And be sure to get on our newsletter so you never miss an opportunity to join future challenges!
Day Three: Hashtags
We get it, hashtags aren't the most sexy thing to talk about. But if you are looking to grow your business on Instagram - you need to start getting comfortable and familiar with hashtags and how to properly implement with intention and strategy!
We will be back tomorrow chatting all about: Engage
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Welcome to a glimpse into our 5 Day Grow Your Engagement Challenge! This episode is part two of five recordings from of Instagram LIVE's from our previous challenge. What you'll hear is us break down each days challenge, offer more support and education and answer your questions around using Instagram to grow your business!
We are currently running our 5 Day Engagement Challenge this week - April 19 - 23, 2021. If you missed registration you can still join us each day at 9 a.m. EST as we go LIVE on IG to dive in more to each day's topic! Find us at @thesocial.focus
And be sure to get on our newsletter so you never miss an opportunity to join future challenges!
Day Two: Review Your Insights
Your insights is a valuable tool that allows you to properly measure your success. It is also crucial to understand your audience, their habits and when they are most likely going to be on the platform.
We will be back tomorrow chatting all about: Hashtags
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Welcome to a glimpse into our 5 Day Grow Your Engagement Challenge! This episode is part one of five recordings from of Instagram LIVE's from our previous challenge. What you'll hear is us break down each days challenge, offer more support and education and answer for questions around using Instagram to grow your business!
We are currently running our 5 Day Engagement Challenge this week - April 19 - 23, 2021. If you missed registration you can still join us each day at 9 a.m. EST as we go LIVE on IG to dive in more to each day's topic! Find us at @thesocial.focus
And be sure to get on our newsletter so you never miss an opportunity to join future challenges!
Day One: Plan Your Posts
There is so much value in taking some time to map our your posts for Instagram. This can help steer your message in the right direction while providing more clarity to you and your followers.
We will be back tomorrow chatting all about: Reviewing Your Insights
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We are thrilled to bring you this amazing Interview with Adrienne Dorison - Co-Founder of Run Like Clockwork™ with this two-part episode, all about scaling your business!
This is Part Two
We chat about growing your team (and whether you should you hire a contractor or hire an employee), outsourcing, time management and how to scale and be able to work towards taking a four-week vacation. Our questions for Adrienne will provide so much value if you are looking to take your business to the next level. She delivers some incredible insight and tangible techniques to stop thinking small and position yourself for growth.
Did you know that over 10 million Americans work more than 60 hours a week and only 1 in 3 adults take a vacation each year? All work and no play doesn't sound like much fun at all! That's why we dive into questions like:
At what point do we need to take notice that we need help, and it’s time to hire?
Do you feel that hiring out subcontractors or hiring onto payroll is going to help move the needle faster? Is there benefit to both options?
For those businesses who have a team, but are still having a hard time delegating and taking time away, can you give them two pieces of advice to help them get a bit more setup to take a vacation? And At what point can that business owner take that four week vacation?
Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside her business partner, Mike Michalowicz, where she equips CEO's to design a business + team that can run like clockwork. Adrienne has spent the past 10+ years in the field of operational efficiency, and has since created the most simplistic approach to making your business ultra-efficient.
She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more away. Adrienne lives in St. Petersburg, Florida with her husband + their new baby girl, Kit, and 2 cute pups.
Instagram for Run Like Clockwork
Instagram for Adrienne Dorison
Website
Podcast
Join our 5 Day Grow Your Engagement Challenge! Register HERE by April 16th! Challenge Starts Monday April 19th, 2021!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
We are thrilled to bring you this amazing Interview with Adrienne Dorison - Co-Founder of Run Like Clockwork™ with this two-part episode, all about scaling your business!
We chat about growing your team (and whether you should you hire a contractor or hire an employee), outsourcing, time management and how to scale and be able to work towards taking a four-week vacation. Our questions for Adrienne will provide so much value if you are looking to take your business to the next level. She delivers some incredible insight and tangible techniques to stop thinking small and position yourself for growth.
Did you know that over 10 million Americans work more than 60 hours a week and only 1 in 3 adults take a vacation each year? All work and no play doesn't sound like much fun at all! That's why we dive into questions like:
At what point do we need to take notice that we need help, and it’s time to hire?
Do you feel that hiring out subcontractors or hiring onto payroll is going to help move the needle faster? Is there benefit to both options?
For those businesses who have a team, but are still having a hard time delegating and taking time away, can you give them two pieces of advice to help them get a bit more setup to take a vacation? And At what point can that business owner take that four week vacation?
And so. much. more. In fact, that's why we had to break this episode into TWO parts! Stay tuned for episode 67 for Part 2!
Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside her business partner, Mike Michalowicz, where she equips CEO's to design a business + team that can run like clockwork. Adrienne has spent the past 10+ years in the field of operational efficiency, and has since created the most simplistic approach to making your business ultra-efficient.
She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more away. Adrienne lives in St. Petersburg, Florida with her husband + their new baby girl, Kit, and 2 cute pups.
Instagram for Run Like Clockwork
Instagram for Adrienne Dorison
Website
Podcast
Join our 5 Day Grow Your Engagement Challenge! Register HERE by April 16th! Challenge Starts Monday April 19th, 2021!
Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
This episode is part two of two! So if you haven’t tuned in to part one, we highly suggest that you start there! It is the recording of our live presentation with Sandbox and the Women in Biz CNNX.
We were kindly asked to speak at the Women In Biz CNNX with the Sandbox for a group discussion and our focus for this talk was - Maximizing Your Personal Brand in A Digital World. In part one, we present a strategy that we have implemented for our own businesses as well as the members in our private course and community, Instagram for Business. This episode doves into a Q&A session where we break down our presentation and strategy ion developing themes for your brand, creating captivating messaging and utilizing strong imagery for Instagram.
What is Women in Biz CNNX?
Uplift, empower, advance. When women in business come together, what is it they can't achieve? Facilitated by experienced female leaders in the local business community, come together with others to address barriers, create solutions, and break them! New opinions and ideas from outside perspectives will be discovered, while action plans and new connections will be formed.
Our intention with this chat was to share our techniques to help you grow an authentic following, sell more of your products and services while spending less time scrolling on social.
We discuss strategies that help you create imagery and content that is reflective of your personal brand. We break it down with a focus on these three principals: theme development, message strategy and brand imagery.
Sandbox:
Sandbox connects people & their ideas to business resources; where guided collaboration and sharing of collective knowledge support their journey to success.
Have a question for us? Be sure to check us out on Instagram @thesocial.focus (pssst there's usually a freebie waiting for you!)
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
This episode is two-for! {that’s slang for a two part episode}
We were kindly asked to speak at the Women In Biz CNNX with the Sandbox for a group discussion and our focus for this talk was - Maximizing Your Personal Brand in A Digital World. In part one, we present a strategy that we have implemented for our own businesses as well as the members in our private course and community, Instagram for Business. Be sure to listen to part one before turning into part two (the Q&A portion of the session).
What is Women in Biz CNNX?
Uplift, empower, advance. When women in business come together, what is it they can't achieve? Facilitated by experienced female leaders in the local business community, come together with others to address barriers, create solutions, and break them! New opinions and ideas from outside perspectives will be discovered, while action plans and new connections will be formed.
Our intention with this chat was to share our techniques to help you grow an authentic following, sell more of your products and services while spending less time scrolling on social.
We discuss strategies that help you create imagery and content that is reflective of your personal brand. We break it down with a focus on these three principals: theme development, message strategy and brand imagery.
Sandbox:
Sandbox connects people & their ideas to business resources; where guided collaboration and sharing of collective knowledge support their journey to success.
Join the 5 Day Engagement Challenge! @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
In this episode we are chatting about how to run a successful giveaway on Instagram.
But not just the how to’s. We also chat about why you should do a giveaway, the many things to consider and of course, the rules and guidelines.
Here are three reasons why you should run a giveaway and when you would add it to your social media strategies. Because let’s face it, it’s not necessarily because you want to give something away for free. You are also hoping, in your generosity, to grow and possibly gain new customers.
Reason #1 - Growth. You want to grow your following and get more reach.
Reason #2 - Thanking your community for hitting a number of followings, or for a big launch being successful.
Reason #3 - Engagement. Ultimately wanting to shift the algorithm to favour your account for a little while by creating lots of buzz and engagement on one certain post.
We dug up some recent stats around accounts that run Giveaways and contests. These are big numbers.
-
IG accounts that hold contests grow 70% faster then ones that do not.
-
Giveaways tend to get 64x more comments, and 3.5x more likes then other posts.
Here’s why those stats are so important:
Followers see your post
They like comment and tag a friend
More people see it, engage, and tag
The algorithm reveals the post to more accounts
Those accounts see it, engage and tag
MAGIC!
What are some things to consider?
Should you do a Solo or Collaborated giveaway?
What would be the reason behind the giveaway?
Let’s dive into these very important Steps BEFORE you run that giveaway. This can massively change your results.
Step 1
Choose a prize your AVATAR would benefit from or love!
And also consider how they could possibly become ongoing customers.
Step 2
Choose the ways they can enter to win
Follow your account
Like this post
Tag a friend in the comments
Each tag counts as an additional entry to win
Extra Entry’s are also beneficial
Share in Stories
Sign up for our newsletter
Step 3
Set a date you will pick the winner
Mark this in the post
Step 4
How will you choose the Winner?
-
Name generator like Commentpicker.com or Woobox.com
-
Write them out old school style and put them in a bowl or hat
-
Create a video while you’re choosing
-
Create an excel spreadsheet and use Random number picker
Okay, so now that you’re super pumped about this amazing Giveaway, let’s get into the sexy part. Rules and Guidelines. YEEHAW!!!!
Currently in February 2021, you should Always add in
“This Giveaway and promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram”
Please stay up to date with Instagram requirements. Check out Instagrams website to see what their current guidelines are to date.
Head on over to our bio @thesocial.focus download our latest freebie!
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We are thrilled to use Buzzsprout to host our Podcast! They have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We can’t believe we’re sharing this today.
It’s so freaking exciting, you’ll fall off your chair…
This is THE episode that you do NOT want to miss….
Did we get your attention? Great - because that is EXACTLY what we’re chatting about on today’s episode - creating a caption or a hook that captures your audience attention!
We know that Instagram is a visual platform and the images you share need to stand out, they need to be relevant and have a good enough image to really capture your audiences attention. But what comes next?
It’s that first line of your caption and it is one of the most important pieces of crafting a great post.
So how do you craft something so enticing that makes your audience want to continue reading? Today we’re going to break it down into five ways to create that hook!
1 - The Secret.
Some examples would be:
“I can’t believe I’m sharing this…” or “you won’t believe what I’m about to share” or straight up, “can you keep a secret?”
The secret is all about the intrigue. You want your audience to wonder - hmmm…. I’m curious - what is she talking about?
2 - The Resource
This is where your hook really focuses on education your audience. This is where you’ll share something of value, a tool or resource that your audience can take action on right away. For example, : here are FIVE things you need to know in order to… dot dot dot.” Or, “I’m spilling the beans…” or even “Want to know how I got to / or made / or grew dot dot dot…”
3 - The Personal.
This is a great opportunity to connect with your audience. Let them get to know you better. An example of personal hooks would be something like,
“Not too many people know this about me…” or “I’m kind of embarrassed to share this” or even “two of these are true and one of these are false” - where you can share a few fun facts and ask your audience which is false. This is a fun way to build engagement and can be carries over into your stories using polls.
4 - The Expert.
This is similar to the resource, but is a great opportunity to assert yourself as the expert in your field. Your hook could be something like, “what if I told you that I could help you with________blank______ right now!?” For example, “what if I told you there’s an easier way to for more engagement on Instagram?” Followed by proven facts or education that can help your audience.
5 - The Pride.
What do we mean by pride? Here are some examples of hooks;
“I can’t begin to tell you how much this meant to me (dot dot dot)”
Or
“Want to know what made my day? Keep reading…”
Or
“Never ever did I think THIS could happen (dot dot dot)”
To summarize, crafting a great hook is the best way to entice your audience to stay a while and engage. We hope that these five hooks have been helpful for you!
If you’re looking for additional hook suggestions, head on over to our bio @thesocial.focus download our free guide - Instagram Hooks for Biz
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We are thrilled to use Buzzsprout to host our Podcast! They have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
In today's episode, it's just me, Nat running solo and talking about where to find inspiration for your social media posts.
Overwhelm and burn out is real! This is because we often overthink everything, right?
And that includes social media! More likely then not, you’ve heard yourself say one of these before.
“what the heck am I going to post about today?”
“no one even wants to read what I have to say...”
“lately my posts have been falling flat...”
When we say this to ourselves, sure, maybe its a tad correct. But usually we’re just feeling drained. And guess what? We need to feel creative, and creativity doesn’t come to us when we’re drained.
In fact many of you are trying to create very last minute because “Oh my gosh, I haven’t posted this week”. Well I’m about to make a very strong statement, (so please don’t write me hate mail).
You Don’t Have To Post Every Day!!!
Okay okay, you do if you want to grow. But if you’re just posting for posting sake, it’s not going to move the needle anyway right? So give yourself a little break. And after you have decided to cut yourself some slack, and you’ve taken a deep breath, I want you to think about what time of day you feel the happiest, energetic, and most creative.
Where to find some inspiration for these posts.
The first place we find inspiration is in posts we have saved. Start getting into the habit of doing this. If you haven’t started saving posts, it’s really easy. Now, keep in mind, this is for Inspiration. Not copying. Many people go to a lot of work creating their posts. So don’t be a copy cat. In fact, you could even mention them in your post to say thank you for the great idea.
Second place we find inspiration is on Pinterest. You can pretty much type in any word, or How To…. and something will come up. Looking over someone’s blog is such a great place to find inspiration of a wonderful post.
The third place we find inspiration is in Pop Culture. Pop culture is our friend when we’re absolutely stuck. It could be a classic or current TV show, a new favourite song, or even some new challenge on TikTok.
If something big is happening, you can use this to your advantage, by connecting with your audience when you have common ground, and offering a little entertainment. These kinds of posts start conversations you probably never thought you’d have.
The fourth place we find inspiration is on a long drive or in nature. Have you ever noticed this? When you’re alone, or in a quiet place, how often the best ideas pop into your head. It’s really important to keep track of these incredible thoughts. But not to run home and start typing away. Stay in nature. Stay where the inspiration is flowing through you.
The fifth and last place we find inspiration is from other individuals we look up to. Not necessarily from your industry. In fact, I’d suggest it not be from your industry. But rather someone or something that you admire.
If you’re looking for additional hook suggestions, head on over to our bio @thesocial.focus download our latest freebie!
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
We are thrilled to use Buzzsprout to host our Podcast! They have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
In this episode, we are joined by TWO incredible guests. They're smart, funny, incredibly handsome and two of the biggest hearted men. Yes, today we welcome our husbands to the show.
We wanted to chat with Brent (Nat's husband) and Mike (Ang's husband) to hear their perspective on what it's like being married to a business owner and entrepreneur. And oh boy, did these gents deliver. It was an insightful conversation where we chat about boundaries, balancing work and family life and how being (and feeling) supported can make a big difference in success.
Some of the questions we tackle are;
*When you first began your relationship she was already years into her business. Were you drawn to this in a partner or did you find it complicated your relationship?
When she decided to take that leap of faith into her own business years ago, what was your first thought?
What was one thing you realized she needed the most from you that showed your support?
What’s the hardest part about being in a marriage with a business owner?*
But of course, this is Instagram for Business and we get their perspective on using IG for business prospecting, user habits and how they each use the platform differently.
And spoiler alert - some of the biggest takeaways in this episode are Mike's insightful suggestions for building solid relationships in business and Brent's incredible insight on SEO and how to drive more traffic to your website.
A big thank you to Mike and Brent for joining us. We just know you'll fall in love with them as much as we have.
Have a question for us? Be sure to check us out on Instagram @thesocial.focus (pssst there's usually a freebie waiting for you!)
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
We're celebrating! We have officially spent an entire year dedicated to delivering weekly episodes and cannot believe how fast the year went by!
In this week’s episode, we’re sharing what we learned from our first year in podcasting; including -
-
How podcasting has made a positive impact on our business - and how it can for you too
-
Four things we wish we had known when getting started
-
The main equipment and software you need to get started
and
- How we created our own style and brand on our own podcast.
Podcasting is a fantastic way to increase your audience and reach. It can also help you gain new followers on social media platforms, let your audience get to know you better and is the perfect platform to promote your offerings and promotions. One of the things we love best is the opportunity to invite guest experts on to the show!
Here are a few things we wish we had known before getting started:
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Register ahead of the planned start date with Apple Podcast
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Episode notes for recordings are key! It helps keep the episode on track and to the point
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Batching is a lifesaver…. When we first got started we didn’t batch as many episode. Now our recording sessions include at least 3-4 so we can get them organized, edited and scheduled.
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Keep the average episode to under 30 minutes - this is great for the listener and also great for us in terms of recordings, editing, writing show notes, etc.
We also share some of our favourite equipment and software including:
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A good mic
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Zoom to record our episodes and interviews
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A hosting platform - we use Buzzsprout and they have made it easy and seamless (plus their customer service is by far one of the best!)
If you're considering starting a podcast for your business, this is the episode for you!
Have a question for us? Be sure to check us out on Instagram @thesocial.focus (pssst there's usually a freebie waiting for you!)
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
This site contains affiliate links to products. We may receive a commission for purchases made through these links.
Call us crazy - but seriously - we’re not here to tell you that you need 10,000 followers on Instagram. Yes, 10K looks really good and you get the added bonus of the swipe up feature in Instagram stories - but for many businesses, 10K could actually hurt you. In today’s episode we’re sharing why…
To start - we’re not saying that 10,000 is a BAD thing, so let’s get that out of the way. But if you have 10,000 followers who are NOT sharing, saving, commenting, dm’ing you and…(drumroll) BUYING your products or services… then what’s the point? This is why buying followers or participating in follow/unfollow tactics never serve you in the long run. Think of it this way - the more followers you have; the harder you need to work to have your ACTUAL customers or potential customers see your content.
What we want to focus on are more valuable techniques to grow your business on Instagram. In today’s episode we are going to share five things we want you to focus on (instead of the 10K mark). Let’s get started:
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Create content that your audience will want to share - perhaps it is your favourite quote or a funny meme. It could be a promotion of giveaway. Do you ever share other accounts content in your stories? What makes you do so? Start thinking about how you could create your own unique content that gets shared
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Create content that your audience will save - this is one of the best strategies you can implement right now. Instagram favours shares and saves and it will help to increase your engagement. Creating a post or even a carousel that educates your audience is a great place to start. Check out some of our education pieces @thesocial.focus to see what we mean.
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Be mindful of who is following you. If an account follows you, we encourage you to visit their profile and check them out (they may be a great connection and or potential customer). If they are your ideal audience or avatar (for more on that tune into episode 51 where we go in depth about your ideal avatar) - but if they are, reach out! This is a great opportunity to introduce yourself. Comment on some of their posts or better yet, send them a dm!
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This is really part two of number three - because if a new follower appears to not be anywhere related to your ideal avatar… you may want to remove them as a follower. Or - if it looks like a bot - it probably is a bot. And having followers or fake accounts following you will not serve you well at all.
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We’ve said it before and we will say it again - engage. We recently ran a 5 Day Grow Your Engagement Challenge and oh boy did it deliver! We had such great feedback because when you lean into engaging with the right audience, you’ll start to reap the benefits of organic growth.
To summarize - 10,000 followers does not necessarily mean money in the bank. If you’re using Instagram for you business - you’ll be better off serving 900, 500 or even 300 engaged followers that ACTUALLY buy you products and services. Let’s leave the vanity metrics in 2020.
Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
In today’s solo episode, I (Ang) am getting a bit personal while I share a few things that I wish someone had told me when I first started my entrepreneurial journey. And if that’s where you’re at right now; this episode is for you!
To start - let me be clear - I have zero regrets. It was all great learnings. But in today’s episode I want to share with you the five things I wish I had known when just getting started with my business.
You don’t have to have a degree in what you want to pursue - in fact when was the last time somebody asked to see that piece of paper? I caused myself a lot of stress, feeling of unworthiness because like many of you - we are raised to believe that in order to be successful we have to be a part of an education system from kindergarten, to middle school to university , etc.
Stop caring what other people will think
Seriously. We all know that everybody has an opinion but we need to remind ourselves that the ones who are truly rooting for us will cheer us on at every stage of our journey.
And it is important to remember that you’re not going o be everybody’s cup of tea and in most cases- your friends, family, neighbours colleagues may not understand what it is that you’re building and that’s OK. But don’t let negative comments, or their confusion halt you on your path.
Done is better than perfect
It’s amazing how much time can be spent obsessing over things until they are perfect. I feel like I spent wayyyyy too much time on the little things - where nobody was paying the much attention to. I could have let go on a few things and really focused on what was needed and.a priority.
Stop trying to be everything to everyone
Seriously - I had so many opportunities where I should have said, “no” but like many, I didn’t feel that I was in a position to turn away dollars. However, I can see now that if I had niched down and really focused on who it was that I wanted to serve, I could have propelled my business faster. We’ve said it so many times, “if you are talking to everyone, you are talking to no one.”
Do not undervalue your time and services.
Oh man - ever feel icky when sending a quote or an invoice? Or have you ever changes your pricing because you just assumed that there’s no way your client would pay that much? Or have you ever invested more time than what it was worth because you wanted to impress? Yeah - been there, done that. I wish my fairy godmother came striking down with her wand and slapped me across the backside and said, “do not ever undervalue your skills, talents and time.” I hope this resonates with you, or I’ll show up with my magic wand at your house!
Where are you at in your journey? I’d love to hear if any of these were helpful!
Check us out on Instagram @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
In today’s episode we are chatting with Peggy Re James. Peggy is a Marketing Coach for done for you service providers and rising coaches and course creators. She is passionate about helping entrepreneurs scale their businesses by giving them both the foundation they need, as well as proven marketing strategies to help propel them quickly to a full-time income. Her favourite part about being a Coach is watching women own their superpowers, push past fear and change their futures. When she’s not working, you can find her wrangling her three little girls or reading a self-development book.
We absolutely loved her suggestions on how to, “outsource your life.” Seriously, talk about levelling up and sharing strategies that help you business move forward!
So how do you know if you are ready to outsource and bring on some help?
Peggy gives it to us straight… “When you’re about to pull your hair out” or are at 70% capacity. When you get to a part when you are unable to move your business forward - that could mean it is also time. “If you’re unable to do the money making activities…and you’re always in the client work and back end, you can’t grow your business.”
Is Social Media important in growing this type of career? Is an email list just as important?
She says that it depends on your goals. Do you want a brand? Do you want to replace income? Do you want to build an empire? If you want to be in demand and build authority, it’s imperative to be active on social. And boy, you should see how active Peggy is on social. Her reels are incredibly entertaining and educational and it is obvious Peggy knows exactly who she is speaking to.
What are the biggest mistakes entrepreneurs make when trying to find new customers?
You’ve heard us say it and we were thrilled to hear Peggy share our adamants - “talking to EVERYONE.” Trying to talk to everyone and having no clarity in the message. It’s that fear and feeling of not wanting,“to leave any money on the table.” However, and you’ve heard us say it, developing your niche is incredibly important to move the needle in your business.
What are your Top 3 go to Instagram tools you teach your community?
So what does the woman who outsources everything love? Well, her content manager, of course! That is full on levelling up friends! But we love that she shares some of her other favourite tools (and we loves these too) such as Canva, InShot and Snapseed.
To connect with Peggy Re James, you can find her online at www.peggyrejames.com or on Instagram at @peggyrejames
Have a question for us? Be sure to check us out on Instagram @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus
@angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
Looking for more engagement on Instagram? In today's episode we're chatting about the importance of engagement and are sharing 7 Photos To Post For to get More Engagement!
What do babies, puppies and Kylie Jenner have in common?... You can be sure that if you post an image of any one of these that it is sure to get a ton of engagement!
To start, we want to remind you that engagement is not about getting more 'likes'. Likes do not prove that something is good, helpful or even useful.
In fact we now live in a world that popularity is perceived as being good.
What we are always trying to communicate is how important it is to provide great content for your followers. Not simply pretty photos.
We do however know that these are the posts that are becoming part of the 2020/2021 trends on Instagram. And that these will also help your business grow.
So here we go. These are the top 5 Photos that can generate engagement:
1.User Generated Images
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Show off your team
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Your Pets…. we know, it’s kind of obvious, but dog owners feel connected to dog owners. Same with cat owners…. horse owners…. hedgehog….
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Flatlays that shows off your products, your tools, favourite books, what your morning looks like, etc.
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Selfies
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Inspirational Quotes - created in Canva, but also a great photo you took of a quote on a wall, or in a book, etc.
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Behind The Scenes
AND be sure to tune in for the BONUS suggestion! Seriously.... it's gold!
Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
The Doors are OFFICIALLY OPEN to Join Instagram for Business - our online signature course and community!
If you’ve ever wondered what our community Q&A Coaching calls are all about? This is your sneak peal inside! In December 2020, we hosted a live Q&A publicly for anyone to join! Registrants were able to submit their questions ahead of time (much like our members do) and we tackled their questions LIVE! It’s a raw, un-cut and fast paced episode that we know you’ll gain so much Instagram information from! What’s even better is at the end of our Q&A we opened up the chat box and tackled more questions right on the spot!
If you’ve every asked yourself any of the following questions, you’ll want to tune in to the full episode.
How often should I be posting on Instagram? We go into details on this but we always love to focus on creating GREAT content!
What are some great apps to enhance photos and videos? If you’ve noticed the new features on Instagram, you’ll see that video is becoming more predominant and is something we highly recommend you dive into!
What are some good hashtags to use on Reels for photographers? We share some helpful tips that will help anyone using Instagram for Business. The hashtag struggle is real and we share some helpful suggestions to rev up your hashtag strategy.
How can I get more followers and get more clients? Alas! The biggest question we get of all and you may be shocked by our answer. First off - we truly believe that more followers do not necessarily translate to more clients and thus more money in the bank.
What are your top three strategies for organic growth and engagement? What we loved about this question is that they included the word organic. Organic growth is still possible and can work wonders!
Should my Instagram posts be the same as my stories? Or should I be posting in stories more? We refer back to a previous episode (episode 33) on our podcast where we explain that Instagram Stories is like your reality show. To answer this question, we provide some great tips and techniques to maximize your Instagram Story strategy.
What are your thoughts on the follow / unfollow method? Boy do we have strong feelings on this method. To sum up, neither of us our fans of this “method” and you’ll hear why at the 35:00 minute mark.
What advice would you give someone who is just starting out? This is a great question and we loved sharing some techniques around goal setting, Instagram strategy, theme development and relationship building.
How do you create Reels? Reels can be 15 or 30 seconds and are a great way to connect with your audience. We share some suggestions on how to get started with your first Reels.
Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
Promo Music License:
For Rainbows:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
The time is NOW if you'd like to access the Instagram for Business Online Course! We're getting set to open the doors for new members who will receive our full IG for Business Online Course AND free access to The Social Storytellers Community! Join the waitlist to be the first to know AND to receive a special offer when the doors open! I WANT TO JOIN THE WAITLIST!
Well this is a first. And an exciting first.
We interviewed two of our members in the Social Storytellers community, @mod.aesthetics.ca @pompousfoxwoodco
We really wanted to dive into what it’s like to be a new business, and how they went about continuing to thrive and hit big goals in 2020, which for many businesses was a make it or break it kind of year.
Katrine Pearson owns Mod Aesthetics, opened her doors officially in September in medical aesthetics, but prior had been a nurse for almost 20 years.
Her plans completely shifted in 2020, for obvious reasons, but really took the extra time as a gift. And decided to begin developing her services, learning how to be a business owner, and eventually saw the membership as yet again another opportunity to learn Instagram.
Adam Bezzina owns Pompous Foxwood Co., officially started his venture in fall 2018 in the woodworking, and furniture building industry. He began by creating his Instagram account, because he saw so many of his peers killing it on social media.
They both shared their initial goals!
We asked each of them to give new business owners a tip on one or two things they would need in order to succeed.
Adam dives deeper into what he learned in the Social storytellers membership with regards to hashtags. And how this has been the biggest shift in his Instagram strategy.
Adam shared how surprised he was of how much content was available when he first joined. He couldn’t believe how much was there for him, and he’s looking forward to going back and rewatching the course modules. But also, being able to learn how to make his phone photos look like professional images! And in such a short period of time.
Katrine shared how quickly she realized how much of an opportunity she has to be able to sell products, even when her doors cannot be open. And by using the tools we taught in the course allowed her to pivot her business even quicker!
But she loves the coaching calls. She feels she takes more away from this every month. And also the community, and how many of the members are cheering each other on!
To connect with Katrine or Adam:
Katrine Pearson - @mod.aesthetics.ca
Adam Bezzina - @pompousfoxwoodco
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon & @natcaronphoto
www.thesocialfocus.co
Promo music License:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Dr. Laura Foster is a coach to women, retreat leader, yogi, mom of two and blended family of six and retired chiropractor. To clients, patients or colleagues, she is known for helping women create clarity, grounding and deep honouring for themselves and the gifts they bring to the world. Dr. Laura works 100% with women in one-on-one coaching, group programs and within her 10-week online program called ROOTS.
Can you tell us about your journey from Chiropractor to mindset coach?
Laura shares that this shift was really inspired by taking her practice and time with er patients to the next level. A more thought-provoking and connected relationship that focused on the conversations that women should be having in the personal and health areas of their lives. She describes that she was able to honour her gifts and it is truly inspiring.
You recently made a massive change in your life (moving across the country). One that many of us would call courageous. Would you say you felt complete fear, complete confidence, or a mix of both making this move? She shares that while your brain is hardwired for safety and security and she was initially fearful. When she “dropped down into {her} heart” she was focused on the relation to soul and intuition. When she focused on what her soul and intuition was telling her, she knew that it was the right decision.
What are the ongoing boundary issues you see in many of your clients? How about boundaries around social media? Laura speaks about boundaries often and refer to the queen of boundaries, Brene Brown and explains there boundaries are not just one thing. When it comes to social media, she feels that it is its own unique boundary that we need.
In relation to social media… she says, “when you have good boundaries you have a good sense of who you are.” She describes a personal story of managing and balancing her social media time with her personal life, and let us tell you - it is relatable. Dr. Foster now utilizes her social media to be aligned with her vision and goals and not as a distraction or an escape.
What can everyone change right now to shift their mindset and move towards a more wholehearted life? Her first suggestion is to, ”invest in the relationship with yourself.” We need to treat ourselves better.For example, eliminating the self-talk that is not constructive. “The language that we have with ourselves is pretty tough.”
In pivoting from health practitioner to retreat leader and mindset coach, would you say social media had a hand in allowing you to shift faster? Very much so. Social media, including Instagram is a great opportunity to share your message and speak to your ideal audience. And she mentions that she was guilty of speaking to everyone… which of course means you are speaking to no one.
Join the Waitlist for her new program, ROOTS
Download her free guide:
Building Resiliency: 10 Affirmations to Help Ground You & Connect Inwards
Connect with Dr. Laura Foster on Instagram @soulinspiredgurl
The time is NOW if you'd like to access the Instagram for Business Online Course! We're getting set to open the doors for new members who will receive our full IG for Business Online Course AND free access to The Social Storytellers Community! Join the waitlist to be the first to know AND to receive a special offer when the doors open! I WANT TO JOIN THE WAITLIST!Promo Music License:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
The time is NOW if you'd like to access the Instagram for Business Online Course! We're getting set to open the doors for new members who will receive our full IG for Business Online Course AND free access to The Social Storytellers Community! Join the waitlist to be the first to know AND to receive a special offer when the doors open! I WANT TO JOIN THE WAITLIST!
Happy New Year and welcome to the year 2021! We’re just going to go out and say it…. “2021 Vision People!”
With the start of every year, we typically look at New Years Resolutions but in today’s episode, we are sharing with you our top five goals for using Instagram for Business.
At the start of 2020, we both set some big gaols and are thrilled with the progress and things we were able to create. We started this podcast and learned so many new things along the way but looking back we are so glad of the things we accomplished and learned. Even through a pandemic we saw many businesses and business owners pivot in 2020 (many of whom are part of our online membership community, The Social Storytellers which we also launched in 2020)!
To start off the episode, we are sharing some of the goals we had set before the start of 2020 including using our vision boards, taking risks and recording our first episode (insert our cringing faces here!) But the point is, we had set the goal to release an episode every week and here we are now with 51 episodes and many more to come! It was scary. It was work. But it has been one of the best things we could have created for our business.
To get started with goal setting, some of the tools we utilize to set goals are vision boards, journaling, telling someone close to you (amen to accountability partners)! Even adding some goals to your notes or scheduling goal reminders or affirmations can be a great tool.
So what are our top five goals for using Instagram for business?
- Reevaluate your ideal avatar or dream client - think about it. When was the last time you really narrowed down who you are directing your message to?
- Deep dive into your insights. When was the last time you really looked at what has worked or hasn’t work with your posts. It’s so important to review what content is actually moving the needle for your business.
- Get familiar with one of Instagram’s features. If you haven’t yet dabbled into Instagram Stories, IGTV or Reels, we highly recommend getting on board with one of these.
- Create a hashtag strategy. By taking the time to develop and evaluate which hashtags are making a bug impact is really important for engagement ang growth.
- Clean up your Instagram bio. Your bio is the first thing people will read when they land on your account. It is important to ensure that this is up to date.
BONUS: Be sure to tune in to the bonus - trust us. It’s a goodie!
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
Promo Music License:
For Rainbows:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
We are live! (Well, we WERE live)
In today’s episode, we’re sharing the recording of our live broadcast at the 2020 Xcelerate Summit, Central Ontario’s Premier Business Event. This summit was hosted virtually this year and they kindly reached out to ask if we would host a live recording of Instagram for Business with the Social Focus for their 200+ attendees.
So what topic do we decide for the attendees who are business owners and entrepreneur? We chat about excuses… specifically five excuses that are are holding you back from growing on Instagram.
What’s excuse #1? We hear it all the time…. Yup, ‘TIME’! We get it, we all have busy schedules, a business to run and families to manage. But carving out time is so incredibly important for growth. And we go into detail on how to mange your time better for Instagram.
Excuse #2 - ‘nobody wants to hear about me’. Say what? How can anyone like, trust and get to know you if you don’t share who you are and why you do what you do!?
Excuse # 3 - ‘organic growth on social media is dead’. No way! And we spill the beans on why organic growth is still possible and ways you can organically reach your ideal audience to grow your business on Instagram.
Excuse #4 - ‘I don’t have any professional photos’. Well thank goodness we’re here. Photos is our speciality and we share exactly how to eliminate that excuse and start your Instagram photo library to help you sell more of your products and services while building solid connections!
And lastly, excuse #5 - ‘I’ve never had a sale on social media so I guess it doesn’t work.’ Well that is true if you simply post a photo with a caption and sit back and wait. We’re gonna tell you right now - if that is your strategy; you’ll never get a sale on social media. No way no how. BUT! If you’re willing to put these strategies and techniques into place, we know you can start to build a solid following and sales through Instagram.
Thank you for tuning in to episode 50!! And the last episode of 2020! If you haven’t already, we would love for you to leave a rating and a review on Apple Podcasts! It helps us grow and reach more savvy business owners like you!
More about the Xcelerate Summit:
https://xceleratesummit.co
@xceleratesummit
Xcelerate Summit is 96 hours of practical, actionable business advice, real world knowledge, inspiration and one-degree networking.
It's the holiday season and we wanted to share a gift to all of our incredible listeners. Today's episode, we welcome back Natalie Scott, The Heart Inspired Entrepreneur. And she shared her wisdom and inspiration to lead a more heart inspired life and just before the 15 minute mark - she has a treat for all of us. Her Inspired Door Visualization.
Natalie is an inspirational Business & Life Coach, Speaker and Entrepreneur who is empowering women to find balance between abundant success and fulfillment. Through her latest subscription, The Heart Inspired Lifestyle, a uniquely illuminating digital bundle of luxuriously inspired things that she loves; she delivers inspiration, empowerment and a few of her 'favourite things' to members monthly.
Of the many inclusions in her monthly subscription, there is often a visualization. Natalie gifted us with a sample of the guided visualization and we hope that you tune in (especially overt holidays) when you feel you need a little refresh and a spark.
Before we are treated with the visualization, we ask Natalie to explain to us what Heart Inspired Living is all about and how can we implement more of it into our lives?
As an active user on Instagram, Natalie shares which features are her favourite not only to inspire and empower women but also as a business tool to authentically reach and connect to her ideal audience. And spoiler alert - it is one of the easiest Instagram features to use and you can start implementing these strategies right away!
Lastly, if her guided visualization wasn't enough of a gift, she also shares her best practices for self-care. In her three steps, she explains that implementing three levels of self-care practice into your life can have massive benefits and reward. And it's not just hot bubble baths (although Ang will tend to differ).
For more information on living and leading a Heart Inspired Life, follow Natalie Scott, The Heart Inspired Entrepreneur on Instagram @theheartinspiredentrepreneur or to Jon her monthly subscription to The Heart Inspired Lifestyle, click HERE.
Want to join our The Social Storytellers Community? You can do so right now! We have the doors open all year long on our Mini Membership. So if you were at all curious, this is a smaller version of our larger membership (that we will be launching early 2021).
This includes instant access to:
-
30 styled stock images
-
The Private Facebook Group
AND
- 2 Coaching Q&A calls each month
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
Instagram is a visual Medium to connect to your followers. So, can you guess what’s a really innovative way to attract more followers? It’s actually quite simple. The answer is through beautiful and engaging photos.
Nat is solo today, and sharing her 4 simplest tips to improve your photos. And since this episode is coming out around the holidays, which was on purpose, this was a perfect time to learn these new tricks. Because photos are taken the most this time of year. But keep in mind, this could be used all year long, and ultimately, better your Instagram feed from mediocre to stellar.
If you haven’t listened back to one of the first episodes, you may not know that Nat is a photographer.
She began in the photography industry 22 years ago, and has run a photography studio for 18 years.
If you haven’t already figured it out, with some fast math, she started in this industry shooting with film and old school cameras, and spending many days and nights in a dark room watching 1 photo at a time appear before her eyes in a pool of chemicals.
Many adults can’t recall a time that digital cameras did not exist. Let alone taking photos on phones. Quite often many business owners forget, or take for granted, that back in the day, a photographer HAD TO BE HIRED! And Now, there’s a camera in their pocket, with the ability to create, no lie, professional looking photos.
So here are the absolute Simplest tips to implement.
1. Keep it simple. Declutter your space, and use negative space.
#2. Clean Your lens. Make sure to use an actual lens cleaner, like one you would have received when you purchased reading glasses or sunglasses
3. Take Many Angles. Get your shot, and then move around, and take a few more. Just another way you can batch out your content.
4. Edit Your Photos. Using great apps like Snapseed to edit and beautify your images. This is what makes it look professional.
In the episode Nat reviews these tips and tricks in depth, and also does a run down of how long it would take to create 5 to 10 photos from start to finish.
Best Case Scenario = 5 minutes
Worse Case = 20 minutes
Hopefully this helped remove some of the intimidation with smartphone photography. Tag @thesocial.focus when you share that beautiful edited image on Instagram.
Want to join our Community? You can do so right now! We have the doors open all year long on our Mini Membership. So if you were at all curious, this is a smaller version of our larger membership (that we will be launching early 2021).
This includes instant access to:
-
30 styled stock images
-
The Private Facebook Group
AND
- 2 Coaching Q&A calls each month
Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto
and send us a DM!
On Pinterest we are:
@thesocialfocus2020
www.thesocialfocus.co
Promo Music License:
For Rainbows:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Life of Riley by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3976-life-of-riley
License: http://creativecommons.org/licenses/by/4.0/
In today’s episode of Instagram for Business with The Social Focus, we are chatting with, Jane Monteith. Jane is an international selling artist, online educator and author of the book The Ultimate Pouring & Painting Project book. Her style of smaller collage works called MOD Minis are what gained her recognition as an artist. She has taught thousands of artists online and continues to evolve with new ideas and modern techniques.
After running a mural design business for over a decade and constantly travelling, Jane took to the idea of working from home and earning an income by creating art. Jane transitioned her art business online and began sharing and selling her bold collage style resin work through her social media platforms.
We ask her the following questions and she does not disappoint!
Have you always been an artist? And is this how you first showed up on Instagram?
What makes you feel inspired to create?
At what point of this career did you begin getting sponsorship? What does This look like?
Do you feel your videos or photos create more engagement on Instagram? Why do you feel that’s the outcome?
Do you use any other platforms to monetize with? Pinterest, YouTube, LinkedIn etc.
What are your 3 favourite tools on Instagram?
Connect with Jane Monteith!
Online https://www.janelovesdesign.com
Instagram @janelovesdesign
Pinterest Janelovesdesign
YouTube: Jane Monteith
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
On Pinterest we are:
@thesocialfocus2020
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Promo Music License Details:
Oh, Christmas Tree by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4156-oh-christmas-tree
License: http://creativecommons.org/licenses/by/4.0/
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
We hear it often around this time of year... "what do you want for the holidays?"
Have you given much thought to your wish list? As entrepreneurs and business owners, we are always looking for ways and products that make life and business more efficient, right? And if your friends and family want to treat you to something special this time of year, we suggest adding those items to your list!
In today's episode, we are sharing some of our favourite tools and equipment that we love uses for our business. And spoiler alert - some of our favourite items may not seem sexy, but oh boy do they make our hearts flutter! 😂
From levelling up subscriptions, to investing in lighting equipment, photography tools and even a ladder, yes... you heard us, a ladder is on the list. These are some thoughtful gifts that we feel every entrepreneur should consider!
Connect and share with us on Instagram what is on your list this holiday season!
If you're stuck, why not add to your wish list a membership to The Social Storytellers Community? Access to monthly styled stock images, two group Q&A Coaching Calls with us, Nat and Ang AND access to our amazing private Facebook Community! Check out the details here or simply share this link with a loved one!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
Promo Music:
For Rainbows:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Life of Riley by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3976-life-of-riley
License: http://creativecommons.org/licenses/by/4.0/
Oh, Christmas Tree by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4156-oh-christmas-tree
License: http://creativecommons.org/licenses/by/4.0/
What do the Wright Brothers, Martin Luther King Jr. and Steve Jobs all have in common? Their understanding of WHY in their business, their ideas and their dreams. Author Simon Sinek refers to these references and, “that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.” And in today’s episode, Nat and Ang; who were both inspired by Sinek’s book, “Start with Why,” are chatting in depth about the importance in this concept and how it can have an incredible impact on how you serve your audience, clients and customers.
By having a clear understanding of why you do what you do, you can better serve your clients and customers. Knowing what motivates you to show up in your business can alleviate having to convince people to buy from you.
We get it - selling can be hard and uncomfortable. But when you can find your purpose in your life and in your business, but can really provide a lot of clarity. And when you are clear on why you do what you do and what you offer, it can alleviate a lot of the angst that goes into selling your product or services.
When it comes to leadership, by clearly identifying what your why is; you can be a better leader for your team. It eliminates a lot of uncertainty and can better join your team on a united front.
So how can you find your why?
To start, identify what you love to do know and what you loved doing as a child. Next, think about what makes peoples lives better? What makes you forget about time? Start observing how often someone asks you for help and what are they seeking you out for? And lastly, when it comes to work; which task would you do for free?
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
Promo Music License:
Life of Riley by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3976-life-of-riley
License: http://creativecommons.org/licenses/by/4.0/
Oh, Christmas Tree by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4156-oh-christmas-tree
License: http://creativecommons.org/licenses/by/4.0/
You know what they say, ‘what doesn’t kill you make you stronger…” ‘Your limitation—it's only your imagination…’ On today’s episode of Instagram for Business with The Social Focus, Ang is solo and sharing why you should ‘Feel the Fear and do it Anyways…’
You know that pit in your stomach you sometimes get? You now when you’re having trouble making a decision that it physically makes you ill. The heart palpitations, the sweaty palms? These are all GOOD signs! Yes, good signs! It’s in these moments when we feel scared and unsure that we can see the most progress.
Back in 2019, Ang had multiple entrepreneurial projects on the go. She was running her Styling business, she was running her wedding planning business and she was even running an online shop. In addition to those ventures she was holding down a part-time job… while being a mom (whose son was only in daycare part-time) and wife. She was basically trying to do “all the things.”
In this episode Ang talks about fear and the risk she took when she decided to close the doors to not just her wedding business, but also to her online shop AND quitting her part-time job. You may be thinking, ‘is she nuts?”
You may be trying to do “all the things” for your business right now and this episode may provide clarity. You see, when we can being to let some things go, it allows us to truly focus and gain momentum and progress. When it comes to our business, it is so important to be clear on our niche, who our audience is and what we can provide.
What is something that you can remove from your pile right now? Share with us on Instagram @thesocial.focus
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
Promo Music:
For Rainbows:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Life of Riley by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3976-life-of-riley
License: http://creativecommons.org/licenses/by/4.0/
You’ve heard us talk about the importance of storytelling and we were thrilled that our guest on today’s episode includes the work storytelling right in her bio! Today we are chatting with Maria Hyde, Owner of @essentialcopy - which helps modern lifestyle brands tell their story through meaningful copy. She shares some amazing techniques to attract the right audience and speak directly to them and to their needs.
After having children (two little sweethearts) Maria felt that the corporate lifestyle wasn’t quite working for her and decided to pursue her passion for writing and enter the entrepreneurial world. She started as a freelancer and soon realized that the larger corporation already had in-house writers so she saw an opportunity to assist smaller businesses and brands with their copy needs.
So how much time should you invest in crafting your captions for social media? Maria is completely candid and admits that she is guilty of overthinking it and taking too much time. She does however mention that it is important to create thoughtful content with intention and to write when you feel inspired.
What is the most important thing to keep in mind when writing your captions? Know. Your. Audience. You want to know your audience and you want to be relevant and relatable.
Where do people struggle the most for writing? Maria shares that she finds that people struggle the most with their caption writing for Instagram which is really attributed back to knowing your audience. She also notices that entrepreneurs tend to have difficulty talking about themselves.
What are three things you feel people should be mindful of when sitting down to write their captions? Know your audience and do your research! Maria even revealed that you should be stalking your ideal audience. What are they saying? Where do thy shop? What are they sharing? It’s a strategy that big marketing agencies use and you can too.
What’s an example of good storytelling? Maria was sweet enough to share that we are good storytellers and uses an example of a post that Nat shared. It was a very personal post that created a feeling that people could resonate with. When you can create an experience for your audience they will feel more connected to you.
And to round up the interview, we ask, what is the biggest failure you’ve ever had? Maria’s answer will amaze you! She responds by saying that she hasn’t had that many failures and within that, not having that many failures has kept her stuck.
Connect with Maria Hyde!
Online
On Instagram @essentialcopy
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
On Pinterest we are:
@thesocialfocus2020
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Inside our private membership community, The Social Storytellers; we host two live Q&A Coaching Calls every month. They are amazing conversations that get our members the answers they are looking for and more times than not; they are related to Instagram and social media for business.
In this episode, we are sharing our answers with YOU to our most frequently asked questions…. Otherwise know as what the FAQ?
What are the burning questions we will be answering?
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Why is it good to post every day? Can it be just as beneficial to post 3 times per week and do stories as more of an every day thing?
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How do I get comfortable posting about myself?
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Is it worth posting outside your follower’s regular usage hours (from analytics) to try and attract a different audience?
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How long is too long for a post?
Want to get in to our community? You can RIGHT NOW! The Social Storytellers Membership Community is currently offering a Mini Membership!! Click HERE to join right now and get instant access to 30 styled stock images, the Private Facebook Group AND two Coaching Q&A calls each month!
Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
Promo music:
Rainbows by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4261-rainbows
License: http://creativecommons.org/licenses/by/4.0/
When we say the words, Social Boundaries; what comes to mind? For us, it is maintaining a separation between sharing too much of our personal lives with our business presence on social media. For example, when we are with our families, we are very mindful to be present in those moments.
It is a big reason why we plan out a lot of our social media content. We try to be intentional in order to craft really good content in an organized manner rather than trying to come up with something on the spot. A great technique for sharing in stories is to capture video in stories and save it for a time when you can properly add text, tags and hashtags (and not feel rushed to simply hit ‘share’ with no real context).
How much sharing of your personal life, is too much on social media? When it comes to utilizing social media for your business, we recommend that you be mindful of how much of your personal life you share. It’s wonderful to show your personality but ultimately, if you are using the account for your business, it should account for the majority of your content. If you enjoy sharing a lot fo your personal life, it may be time to create a private or personal account.
Can you be too personal on social? Nat’s take is that she would only share as much on Instagram as she would sitting next to someone on an airplane. When you put it in that perspective, you’re not going to share your address, and personal details that are irrelevant and also not needed or related. However, if that is the audience you serve and you’ve created a business that focuses on personal topics, your personal experience and vulnerability and that is what your audience can expect from you then you will be serving that audience appropriately.
Quality over Quantity… we get it, you want more followers. But if you are bringing your business to social media, you need to be in control of who gets access to your content. As a business account, anyone can see and follow you. But if they are not going to share, like, save and engage, then they are not qualified followers. And the reality is, there are still fake accounts and bots out there. And the more you have following you, the more your engagement will decrease. Our advice? Be mindful and aware when you see you have a new follower.
Your time is valuable. And so is building connections. We suggest that you limit “the scroll” and actively participate and engage. Treat Instagram the way you want to be treated. But we get it - it takes time! Our advice? Set a timer to actively engage on Instagram. And engaging doesn’t just include liking a photo. Comment what you like about it. Ask a question. Get into the dm’s.
To round up the episode, we chat about safety. Have you ever shared an image with your home in the background? Is the house number visible? Have you ever shared a video of you walking your kids to school and the school’s locate and name could easily be figured out? This isn’t to scare you but there are so many ways your personal safety can be compromised on social so we’re sharing some helpful tips to keep you mindful and safe.
Enjoy the show!
Come say hello on Instagram @thesocial.focus and share a screenshot of you tuning in!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
In today’s episode, your co-host and Brand Photographer, Nat, is running the show solo. She dives into a really vulnerable story about her business.
Her worst profitable year in business.
Being in business for 18 years, she was surprised that this occurred. And shares the mistakes she made.
From paying employees above what she normally pays. To almost never checking her books - which means she let invoices go unpaid, she didn’t look at her expenses and if they were required to run the business, and she didn’t oversee if her current rates for her services were high enough.
And lastly, being scared of charging more for her services.
Did you know that only 40% of businesses make a profit?
That’s a pretty interesting stat. And actually kind of scary. So how do you ensure you’re not in the 60%? Well, Nat shares some tips as well.
So the most eye opening day came. It was the end of March, and she looked at her bank account after paying employees, and there was $3.25 left in her account.
Her stomach sank, and she wondered how this happened.
It got worse. She had a conversation with her bookkeeper the following week, and she shared some more upsetting news.
She had profited 1/4 of what her business normally profited.
You could call this her rock bottom moment. Rock bottom moments are actually a gift. They can be the wake up call you need to make big changes.
Especially as Nat thought back about that year in complete confusion. Because that year prior she had worked harder then she ever worked. She worked 65 hour weeks, and ended up with full burn out.
Here are 3 Changes she made right away
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She made a decision to surround herself with successful business owners. People that inspired her and she wanted to be more like.
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She broke down her profit and loss. And really deep dived into expenses. And ultimately in the end removed many of those expenses for good.
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She became comfortable in charging more for her services. There was a lot of fear around this part of her business. But she knew that this was one of the most important parts of the puzzle.
There was a huge realization at the end of this episode that might surprise the listeners. Also, a big time happy ending.
Let’s put this episode into focus:
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Burnout is real. Be sure to listen to your body
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Look at your books (bookkeeping) more often. At least quarterly
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Surround yourself with people who are successful in their business
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Know your worth
Come say hello on Instagram @thesocial.focus and share a screenshot of you tuning in!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
On Pinterest we are:
@thesocialfocus2020
When Meghan Muise and her Business Partner Lindsay Haley created Ripe Juicery; they had a vision to create a space that made plant-based foods and juicing accessible to everyone. With a passion for health they opened their doors to Ripe Juicery in Barrie, Ontario Canada. With three locations serving all plant based, organic and gluten free menu items, their dream became a reality.
What wasn’t part of that vision was a global pandemic that had many brick and mortar businesses ordered to close their doors. In today’s episode, we chat with Meghan about her initial reaction to the news as well as her first order of business in response to the pandemic and her day to day business operations. She speaks openly about her fear and anger in response to what was happening and how she allowed herself some time to sit in those feelings before making any decisions to move forward.
Meghan discusses the power of social media and her gratitude for having built up a large and loyal following in order to keep her audience and customers up to date with their weekly changes. She also reflects on operating her business with her best friend and business partner and how they navigated this new direction together. And from there, they began to hash out a plan to continue to make their products accessible to their customers.
Meghan shares that the business model they had come to know and love was completely flipped upside down. And even with the closures, fear, no child careened a lot fo overhead; they were able to pivot and move forward in their business. This is one episode you do not want to miss. Meghan’s inspiring story will leave you feeling lifted…. And craving a fresh plant-based juice!
Enjoy the show!
RIPE was created by Meghan Muise and Lindsay Haley, two friends that have followed very different paths in life that both led them to the same place, health. They fell in love with plant based diets and juicing as a way of life, not a trend. The idea evolved from a collective longing for accessible, fresh raw juice and the need for a place to come to rehydrate and revitalize. They believe that friendship and green juice go hand in hand. Juicing has changed their lives for the better and they want to spread the love with juice.
Connect with Ripe Juicery!
www.ripejuicery.ca
On Instagram @ripejuicery
Connect with Meghan @a_nurishedlife
In today’s episode, we are sharing our favourite books that have educated and inspired us both personally and professionally. We share our top two picks & other gems that we loved including Goldie Hawn’s, “A Lotus Grows in the Mud”, Amy Poehler’s, “Yes Please”.
Nat starts with a book by Seth Godin, “This is Marketing.” It is all about creating value and making connections with your current and future customers.
Nat’s second selection is, the E-Myth Revisited and it explains why 80% of small businesses fail.
Ang’s first pic is Jen Sincero’s, “You are a Bad Ass at Making Money.” She loved some of the practicality of it and how Sincero mixed in some “woo” and mindset.
Ang’s second pick is, “Wishes Fulfilled -Mastering the Art of Manifestation” By Dr. Wayne W Dyer. In summary, it’s tapping into endless energy source which changes your concept of self.
A few notable books worth checking out:
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
Girl, Wash Your Face by Rachael Hollis
Start with Why - Simon Sinek
Big Magic - Elizabeth Gilbert
Come say hello on Instagram @thesocial.focus
www.thesocialfocus.co
Whether online or offline, the same fears exist. How do you learn to hone your skills and truly find and celebrate that inner confidence?
In today’s episode, WE are in the hot seat! We were interviewed by Michelle Risi of The Lifestyle Entrepreneur Podcast for Realtors show earlier this year and we felt that it was too good not to share with our listeners!
We chat about how we got started creating Instagram for Business with The Social Focus podcast, our business partnership, balancing a collaboration as well as our family life.
We even get into the different types of personalities including being an introvert and extrovert. This discussion gets deep and even we get vulnerable chatting about fears and confidence both personally and in business.
It’s a great conversation and we were thrilled to be guests on Michelle’s podcast.
To connect with Michelle Risi, click on of the links below:
The Lifestyle Entrepreneur Podcast for Realtors
Website
Have you left us a rating and review on Apple Podcasts yet!? No? What are you waiting for? We may even read yours on an upcoming episode!
Come say hello on Instagram @thesocial.focus and share a screenshot of you tuning in!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today’s episode, Nat and Ang chat about your Instagram Bio and why keeping it up to date is one of the best strategies you can do for your business on Instagram. Why is a clear, concise and updated bio so important? When someone lands on your feed - this is their first introduction to you. They may have seen one of your images or your account tagged in a post. But once they land on your feed, aside from taking a glimpse at your images, they will most likely read your bio. And it is here where they will decide if you are going to be worth pressing that FOLLOW button.
Here are five ways to update your Instagram Bio to attract the right (and more ) customers or clients.
- Be sure to state who you are serving. If you read your bio and feel it is not clear as to who you serve - you need an update! Need some help with this?? Ask one of your favourite clients or customers to describe you!
- Show some personality. You want to ensure that they feel connected to you. What is something unique to your personality or business style that you can share?
- Give them value! Have something tangible that they can access. It could be a link in bio with a free download. Offer them something right away.
- Keep it clean and easy to read. You only have so many seconds to connect and grab someones attention. Don’t use off fonts that are hard to read or too many emojis.
- Make the best use out of your Name and Username. It should be clear, easy to read and should include key words that are searchable in the name section.
Other tips: include tags if you have access to other accounts, use emojis for aesthetics and or to replace certain words because space is limited or to stand out (ie: using a mic to refer to a podcast) and ensure that you have the proper category for your business.
Come say hello on Instagram @thesocial.focus and share a screenshot of you tuning in!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Welcome back to Instagram for Business with The Social Focus!
In today's episode, your co-host and Social Stylist, Ang; is on the mic solo and sharing what social styling is and how you can incorporate your style in to your social strategy.
So what is social styling?
Ang's role as a stylist is to create and curate setups and scenes that best reflects the clients products or services so as to appeal to their audience and customer on social media.
For example - if you are a product based business - when you’re about to take photos either of your products or for your business in general, ask yourself:
- Will this image show my clients how they can use my product?
- Does this show them what it is made of?
- Does this show them who it is for?
- Does this image show them how they can purchase or where to buy it?
Another example for a service based business; consider asking yourself:
- does this show my personality?
- Does this image give an idea of what it is like to work with me?
- Will this show them how to connect with me?
Are you following? Tune in to hear a great example as to how this is beneficial. But basically, the point of this is to create images that answer your clients or potential clients and buyers questions.
3 Ways to Incorporate Your Style into Your Social Strategy
1 - be consistent with your brand colours and tones.
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Another easy way to implement your style into your images is with your wardrobe and accessories.
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When you are styling and setting up to take your photos, be sure to take multiple shots.
Come say hello on Instagram @thesocial.focus and share a screenshot of you tuning in!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
The doors are closed for The Social Storytellers Online Course & Community but you can always join the waitlist and be the first to know when you can join!
Be sure to visit The Social Focus on Instagram for freebies via the link in download!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
In today's episode, Nat & Ang are chatting with Betty Binon. At the helm of the popular blog Stems & Forks, Betty Binon takes a refined approach to share her three passions in life: flowers, cooking, and photography. Based in Toronto, Canada, she has built a successful multi-faceted brand after nearly twenty years in the floral design business. She sold the thriving business in 2013 to embrace a balanced lifestyle with more family time and immersion in all things creative. Since the shift in career, Binon’s photography is highly sought-after by brands for her distinct chiaroscuro style and storytelling. Her workshops sell out to prominent artists and content creators around the world. Just a few brands Binon freelances for include CBC, Kate Hudson’s King Street Vodka, Peroni Beer, and Paderno.
Pivoting Passion into A Business.
What was one of the biggest challenges taking a passion and a hobby into a monetized business? Simple answer from Betty? Fear. She admits that in the beginning she found the industry of bloggers and blogging to be oversaturated and had to navigate our that to make her mark and stand out.
“I don’t think balance exists.”
Is there balance in your life and business? Betty’s take on balance is extremely interesting as she believes that if you are good at your craft; then something has got to give. She admits that she doesn’t have balance. But as long as you’re OK with what you’re doing; and not killing yourself with guilt - than there is nothing wrong with an imbalanced life.
Working with other brands as en Entrepreneur
Betty has worked with some of the most recognized brands as she styles and photographs their products; including brands like Paderno, Lindt and Peroni. She shares that she has been reached out to by these brands and has not had to pitch her work. She relates this back to having creating good content and sharing material that resonates to those specific brands. She also notes that the numbers help. Betty has grown an amazing following through her Instagram account @stemsandforks over the past four years.
The reality behind growing a large following on Instagram.
Betty relates her growth success on Instagram were these two things: create good content and practice meaningful engagement. What is good content for Instagram? Good content is imagery that can move you. From there, your audience is most likely to continue to read the caption.
Striving for perfection or simply understanding your potential?
Betty shares that once you know what your potential is and your are infusing passion into your work, how can you settle (and produce) anything that is less than your full potential. It’s not striving for perfection but more striving to create your absolute best work.
To round out the episode, Betty shares two tips - one on styling and the other for photography. You don’t want to miss that!
Connect with Betty on Instagram or online HERE
8 Ways Instagram in the New Business Card
In today’s episode, Nat and Ang share 8 ways that Instagram is the new business card. If you think about it - your IG profile shares all of the information that a paper card would. Except there is so much more you can share. How amazing is it that we can give our audience (ie: potential customers and clients) an inside look at what it looks like to connect, shop our products or book our services?
Times are changing and social media is a fast and efficient way for a new prospects to find you. The downside to business cards; they typically end up in the recycling or the bottom of a purse or in the deep depths of that junk drawer (you know what we’re talking about).
Here are eight ways Instagram is the new business card (and why you should make sure you’re set up that way!):
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If you guided those same prospects to your social media profile, you now have the opportunity to show up more often, with tangible education, personality, and opportunity to gain their trust.
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Your Bio contains everything your business card would consist of anyways. Except so much more. Be sure to include your name, contact details like your website, email and phone number (if you have a business account on Instagram, they make it easy for you to add your contact details!
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Your feed is like an advertisement - without being being actually being an ad. Here you can show who you are, what you offer and how you can serve them.
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Using your highlights like a Movie Trailer. Here is a way to give your audience an interactive glimpse as to who you are, who you serve and what makes you different.
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Your Instagram Stories are your reality show. An opportunity to be candid and to show more of your personality and a behind the scenes glimpse at your business and personal life.
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Your IGTV and videos are your talk show. Think of a talk show you’ve watched. It can be educational, informative and a great way to host an interview.
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Reels. The newest feature on Instagram is a quick 15 second video opportunity to share with your audience. These are great for behind the scenes, show personality and connect quickly and efficiently with your audience.
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Most importantly, Instagram now allows you to build a connection, and actually be SOCIAL with that prospect.
Here it is! A sneak peak Inside the Social Storytellers Community Live Q&A Coaching Session
Every month, Nat and Ang host TWO Live Q&A Coaching sessions where members can submit their burning questions around business, social media, styling imagery and taking better photos. It’s all about valuable takeaways to implement in to their business strategy.
In today's episode, we are sharing some of the top questions that our members were asking inside our online community. Tune in because you've probably asked yourself one of these questions - especially if you use Instagram for your business!
- If you have two businesses with two different avatars - should you be running two different Instagram accounts?
- How do we make stories look better?
- How often should I use stock images and how can I craft a caption around them?
- Should I stick with my avatar or use Instagram insights to find out who my avatar is?
- How do I start showing myself on Instagram even when I am really uncomfortable with it?
Nat and Ang also chat with a member about image ideas and captions that can go along with them.
Are you looking for accountability, community and business mentorship? You may consider joining our amazing community! The doors are only open for a limited time and we would hate for you to miss out! Here’s what is included inside:
The Social Storytellers Online Course & Membership Community was created to help you:
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style better setups
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take better photos for your business
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identify your target audience
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develop your brand style
and execute a social strategy that helps you build your business on Instagram to:
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attract the right audience
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grow your following
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sell more products and services
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save time so you can get back to working in your business... not on it!
What’s included?
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Our Signature Online course - Social Media for Business which includes four modules including Brand Strategy, Styling Setups, Shooting & Editing and Execution Strategies
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30 styled stock images every month (and you can choose your own aesthetic)
- 2 x Q&A Coaching Calls with Nat & Ang
- Opportunity to apply for the 2:1 Social Media Audit
- Access to the Private Facebook Community
- Tons of fun, accountability, community and education!
Want to learn more? Click HERE
If this episode was helpful, we would love for you to take a screenshot and share it on Instagram, and tag us @thesocial.focus and tell us what you liked most.
Did you know that our doors are opening soon to our Social Storytellers Online Course & Community? Well it is, and it’s going to change your social media game.
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
If you listened to this episode, CONGRATULATIONS! Because you are probably a goal seeker! And this is truly one of the best things Nat ever did for her business.
NETWORK! Yes, that word is not very sexy. But it’s extremely important to grow.
So in today’s episode Nat dives deep into the many kinds of networking you can do, how to do it, and what to avoid to succeed in networking. Including some tips on being engaging on Social Media. Because Instagram is also another form of networking.
First she chats about BNI, Business Networking International. This was her first taste of Networking. And though terrified every week to stand up and talk, it also forced her to think about her goals in her business, to think on her feet, and to get comfortable with public speaking. It got her out of her comfort zone, and knowing that public speaking didn’t kill her gave her a whole new confidence.
Nat lists off a few other types of groups that are similar:
Professional Women’s groups
Toastmasters
Rotary
Professional associations in your own field
The next type of networking she loved being a part of is a Mastermind. This is levelling up your business. And joining a group of professionals that are a step ahead of you, and are all individuals you have huge respect for.
Networking Online is so important these days. You can get out there and engage in many different forms. Facebook groups can be find for every single niche. In fact if you know what your target audience’s interests are, you can head over to Facebook and find a group to join.
In our Social Storytellers Membership Facebook Group, we have been told by a number of members this is one of the most valuable parts of the membership. Some members have found accountability partners to help meet their goals. Others have found new prospect customers. And have sold their product and/or services in the group.
Nat explains some tips one HOW TO NETWORK.
1 - don’t be a hunter, be a farmer. Support the individuals in the group. Instead of always looking to Get something from the group. Farming is the long game and this is how we connect with other business owners.
2 - show up more often. This creates trust because others will see you as committed to them and to the group. This will also help build your reputation.
3 - give give give. The idea is that if you are giving, the more likely it is that you will also receive.
4 - educate and give advice by helping someone who is a few steps behind you. Be the problem solver, and be the person that shows up in your posts with solutions.
5 - remember that it doesn’t cost any money to network on social media, and truly engage with your followers. Share someones post. Comment with an actual engaged message. DM someone who’s stories has hit home for you.
This is all networking.
If this episode was helpful, we would love for you to take a screenshot and share it on Instagram, and tag us @thesocial.focus and tell us what you liked most.
Did you know that our doors are opening soon to our Social Storytellers Online Course & Community? Well it is, and it’s going to change your social media game. So head on over to our linkin bio on Instagram - and sign up for the waiting list to know the moment the doors open up!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Located close to the shores of Georgian Bay, Ontario Canada,: Backwood Design Co. is a female owned and run business that specializes in handcrafting unique, live edge furniture and epoxy art charcuterie boards from salvaged, local wood. Self-taught woodworker, epoxy artist and business owner, Lindsay Russell sits down with Nat and Ang to chat about how she has utilized the power of Instagram to grow her following, create unique collaborations and as the number one tool to sell her handmade products.
Instagram for Business. Ang asks if Lindsay intentionally started her Instagram account to sell her products or if that organically transpired. Lindsay notes that 3/4 of her sales come directly from Instagram. Her Instagram account was created in response to her audience and fans asking if she were on the platform.
Instagram Growth. Having just reached 15k on Instagram, Nat asks Lindsay about her tips for growing on Instagram? She candidly mentions that she is still learning on Instagram and through trial and error and testing new techniques has been helpful to find what works best for her business. But her top techniques that have helped her grow can be related to collaborations, giveaways and consistency.
Collaboration through Instagram. Lindsay shares her collaboration strategy and it’s twofold. One strategy she shares is she sends free or discounted products to certain accounts that they can utilize in their own Instagram photography. Before this was an informal process but she has since implemented a mutually beneficial agreement. Some of her collaborations include work with @chefdevan and @chefsomm Her other type of collaboration is with other makers which has created opportunities to co-create art together.
Instagram Success Story. Lindsay shares one of her recent successes on Instagram where one of her charcuterie boards was shared by Canadian businesswoman, investor, author, television personality and self-made millionaire, Arlene Dickinson. And recently had her boards featured on HGTV’s, Scott Mcgillivray’s Vacation House Rules.
It’s not your audiences job to find you. It’s your job to find your audience.
Instagram Features. Lindsay shares that of all of the tools and features on Instagram, she really enjoys utilizing Instagram Stories. She previews her upcoming pieces as well as behind the scenes.
Instagram Hashtags. Lindsay uses different groups of hashtags and keeps them relevant to what she is posted. Part of her strategy is segmenting hashtags by the numbers. 75% of the hashtags she uses could have less than 10K posts. And another percentage allocated to hashtags used 25K-50k, etc. Tune in at 28:00 for her detailed breakdown. A lot of her strategy is trial and error.
Connect with Lindsay at Backwood Design Co.
https://www.backwooddesignco.com
On Instagram @backwooddesignco
On YouTube
The doors will be opening soon for The Social Storytellers Community! Click here for detail via the link in bio!
www.thesocialfocus.coOn Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Does this sound conceded… “Fuck, I’m good… just ask me”? Or is it a confident statement?
In today’s episode, Nat and Ang are revealing why you need a little FIGJAM in your life. Never heard of the term FIGJAM before? Ask any golf lover what it means and you better be certain that they’ll either say “Phil Mickelson” or “fuck, I’m good… just ask me.”
Are you confident when it comes to sharing you success? Or do you ever feel like you’re being conceded when you talk about your success or big wins? If so, this episode is for you friend! Nat and Ang get straight to the point and help you push through those feelings and techniques to stop playing small!
To start, Nat an Ang chat about the difference between conceit and confidence.
“Conceit is when somebody feels fear in who they are…Confidence comes off more eloquently.
So the ultimate question? Why do we feel like we’re being conceded or cocky when given a compliment? As they chat, they propose an exercise to better help you receive compliments:
“You don’t always have to be right, nor the smartest person in the room.”
At 14:05 Nat brings up the topic of negative self-talk. You know, those moments when you talk smack about yourself. You beat yourself up about something. Those feelings of unworthiness. Ain’t nobody got time for that! Working and practicing better ways that you talk TO yourself is just as important. What are the negative things you’re saying to yourself? It doesn’t need to be out loud as it could just be those thoughts in your mind. “I look like crap.” “I’m fat.” “I hate how I look in this.” “I will never get that client.” Sound familiar? Here’s where they get into the woo.
If you’re anything like Nat and Ang than you probably relate to the law of attraction and what actions and words you put out into the universe is what you’ll ultimately attract back into your life. The more negative talk and or vibes and energy you put out into the world, you will have more of that show up. This is why it is so important to be mindful how you think and speak about yourself. Invest more confidence into your thoughts, energy and actions.
Tying confidence into social media; your audience wants to see the real you, in all your authentic greatness. Ask yourself, how many times have you scrolled through your own Instagram account and second guessed your post or picked your posts apart? And now think of how many times you’ve scrolled through someones else’s feed and picked theirs apart? Part of confidence in showing up on social media is also part vulnerability.
Looking for more amazing resources on vulnerability? Be sure to check out Brené Brown who is an incredible writer and speaker on all things being vulnerable. Nat and Ang are both huge fans!
“A tiger doesn’t lose sleep over the opinion of sheeps.”
Nat chats about one of her favourite podcast hosts, Gary Vaynerchuck and his advice on not listing to the haters and the negativity while also not listening to the praise and confidence. When you eliminate hearing the praises you can also eliminate hearing the booing.
To wrap up the episode, Nat and Ang chat about how when you shine, you pave the way for others to do the same.
The doors will be opening soon for The Social Storytellers Community! Click here for detail via the link in bio!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Today’s episode brings Nat and Ang together again in studio! (Nat even put out a cheese plate for today’s recording). Today is all about lessons and learnings each of them has learned from their first year in business as entrepreneurs. They share their personal journeys and then break it down into their top recommendations that you can consider within your own business.
To give this episode context, Nat (lover of facts and statistics) shares some important stats:
75% of businesses survive the first year. 50% make it to five years
There are 582 Million Entrepreneurs in the world
33% of entrepreneurs have only a high school diploma
26% of entrepreneurs turn to the internet for business-related advice
42% of businesses fail because there’s no market need
23% of businesses fail due to the lack of chemistry and teamwork between employees
What is your WHY?
Ang shares a quote from Simon Sinek’s, Start with Why.
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? People don’t buy WHAT you do, they buy WHY you do it.”
Nat shares her why for creating her photography business and it’s a heart-warming story. One of the biggest influences in her desire to photograph people was instilled in her by her late father. She’s candid and honest in how that led her to shooting family and wedding photography. Over the years, as her business has shifted, so has her why. She’s driven by the opportunity to spend more time with her family while also serving and supporting her clients to elevate their business with professional photography.
Ang resonates with Nat’s why, as she too lost a parent and has always wanted to create a life that can provide more freedom to pursue the things she loves and to have more time with family and friends. Second to that, Ang also shares the moment where her decision to become an entrepreneur stemmed from an unfortunate encounter with an old boss of hers. (The details start at the 10:40 mark).
BEFORE YOU GO FURTHER- Have you heard that you can win a free month inside The Social Storytellers Online Course & Community?! Be sure to check out the GIVEAWAY details on Instagram! @thesocial.focus
Top Eight Tips is How to Survive Your First Year in Business.
1. Create a business plan, and goals - even if you’re not looking into getting a bank loan.
2. Keep expenses low.
3. Pay yourself last (only in the first year).
4. Don’t say yes to every request.
5. Focus on Helping - your #1 goal should always to be serving and helping your customer.
6. Network and find like minded people.
7. Before quitting your job - have a minimum of 3 to 6 months of funds to support you as a cushion.
8 - NEVER feel shame around working another job to fund this new dream.
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today's solo episode, Ang shares three Instagram features (for business accounts) that can help you with engagement, connect with your audience and to save you time on the social platform.
Have you ever been scrolling through Instagram and notice something new? You may have asked yourself, "how did they do that" or said, 'well, this is new." Ang is sharing three features that Instagram offers that you may not have even heard of... and some of them have been available longer that you think.
We're always looking for ways to engage with our audience, especially our audience that is actively engaging with us. That's where the newly released feature Pinned Comments comes into play. This feature allows you to pin (up to three) favourable or most valuable comments to the top of your post. Why is this important? First, it helps control the tone of the comments on your posts (keep it positive people). It is also a great way to engage and "reward" those users who leave valuable and high-quality comments. Think of it as a positive testimonial that more of your audience will see because you can pin it to the top (that's gold real estate space)! Be sure to tune in as Ang explains how this is done or you can always check out @thesocial.focus for a visual breakdown that they're be sharing soon!
If you love IG stories and LIVE's as much as Ang does, then listen up - because it's all about creating a title for your IG LIVE. Imagine being invited to a "themed" party but nobody tells you the theme... hard to imagine what it's all about right? The same goes for going LIVE on Instagram and your audience having no idea what you're talking about. By adding a title to your LIVE, you now give context to your narrative. Why is that important? You'll attract the right audience. Those followers who like, know and trust you are more likely to join you if you you're sharing something they need (not just what you ate for lunch that day.) What value can you offer? Are you sharing tips? Are you offering a solution to a pain-point? Explain what you are offering right in your title!
The last feature Ang shares is a time-saver. Are you constantly being asked the same questions over and over again? It could be, "what are your store hours" or, "where can I see your packages" or "I'd like to setup a consult, how do I proceed?" That's where Quick Replies come in handy. And that's exactly what it is... a quick reply/ response. You can setup messages and responses that are easy to add into the dm's to effectively and efficiently respond to people reaching out. Ang goes through the step by step process to explain how you can set this up. Long gone are the days where you have to constantly write out the same message over and over again!
Did you find this helpful? Which feature are you most excited about implementing into your strategy? Screen shot the episode and share in your stories, tag @thesocial.focus and tell us what feature you are most excited about!
Have you left us a review yet? If you’d like us to potentially read your review on air then head on over HERE and tell us what you loved about the show!
Come hang with Nat and Ang!
@thesocial.focus
@natcaronphoto
@angela.s.doyon
Nat and Ang chat with Lifestyle Entrepreneur Expert, Michelle Risi. Michelle helps Realtors achieve Freedom, Fulfillment and Financial Success in their business.
She is a contributing writer at Forbes, a lover of social media, host of the chart-topping podcast "The Lifestyle Entrepreneur Podcast for Realtors" and was recently named one of the Top 50 women in Canadian Real Estate.
As a self proclaimed, “dabbler,” Michelle explains that her journey in many fields of study and careers has allowed her to take away pieces from each of those experiences and implement into her way of living and working today. She notes that it all refers back to leading with joy.
“Follow the things that lift you up.”
Michelle shares some of her techniques that she teaches her students in real estate. She mentions that many people are attracted to the real estate industry because of the freedom and flexibility. However, many realtors don’t seem to be taking advantage of that opportunity. Her approach is to focus on new ways and techniques to break out of outdated or unconventional tactics within the industry.
“Balance is BS”
Here’s where things get real. Michelle explains that balance doesn’t exist and is in fact, bull-s***. She explains that there are many buckets that you can fill. You just may not be able to fill them all at once. There is a give and take and she explains that she has adopted the phrase of “work, life harmony.” Meaning, you don’t need to say no to one thing to say yes to something else.
Michelle discusses the allowance to giving yourself grace, being forgiving and that you can’t control every little thing. At the 25:55 mark, Ang gets emotional as Michelle’s words are to the point and resonating. As entrepreneurs (especially #mompreneurs) we are often very hard on ourselves. “Guilt is a horrible thing.
Some recommendations from Michelle in the episode include books by Alyson Schafer and her ideology around adlerian psychology. She references, “Breaking the Good Mom Myth.”
What makes you feel inspired to serve your audience? Michelle responds that she, “just wants people to feel happy.” Which is an inspiring way to lead and serve your clients and audience. At the 33:00 mark, Michelle shares her personal journey and experiences around entrepreneurship and how she used to feel it had to look and feel a certain way and; how over time, she was able to breakthrough those perceptions and run and lead differently. “I’m going to do it my way.”
This episode is full of giggles, moments of truth and even a few tears.
To connect with Michelle Risi:
http://www.michellerisi.com
@michellerisi
The Lifestyle Entrepreneur Podcast for Realtors
Have you left us a review yet? If you’d like us to potentially read your review on air then head on over HERE and tell us what you loved about the show!
Come hang with Nat and Ang!
@thesocial.focus
@natcaronphoto
@angela.s.doyon
Find your business bestie!
In today’s episode, Nat and Ang are chatting about something near and dear to their hearts. Collaboration and all the benefits it brings. The Social Focus is a collaboration and the ladies chat about how it has benefited them not only professionally but also personally. This episode is all about the benefits of collaborating with others.
Collaborating is very similar to having an accountability partner. Someone who can keep you on track and who you don’t want to let down! How do you find the right people to collaborate with? How do you get started? Why eliminating the word competition from your vocabulary can be helpful and what to do when a collaboration goes south. Yup, they are chatting about it all!
What makes a good collaboration? The short answer? Respect and admiration. With a sprinkle of high energy and joy. Leave the insecurities, animosity and doubt at the door people.
Nat makes a great reference when speaking about accountability. Think of someone who needs a personal trainer. They most likely prefer to work with a personal trainer because of the commitment level. It makes it a lot harder to slack off or not meet the expectations. That is very similar to collaborating or building a partnership. There is an actual person to
Feeling lonely? This is another great reason to team up with someone! The entrepreneurial world can feel lonesome at times and whether it is a full partnership or a one time collaboration - it may be just the thing to add some spark to you business.
At the 16:50 mark, Nat shares a great example as to how two different businesses can find an opportunity to collaborate with. She mentions a collab between two local businesses, Shiny Soul Creations and Two Sisters Naturals. Two completely different product based businesses and their experience joining forces. It’s a great way to grow your following as your tribe can find their tribe and vice versa!
You can only serve so many clients, right? The ladies chat about how referring others in your industry is also a great form of a collaboration. It is a chance to celebrate others in your niche and can be a great opportunity for it to be reciprocated. It’s basically community over competition but guess what!? Competition is a silly word! Eliminate it from your vocabulary and all that is left is admiration, praise and community.
To round out the episode, Nat shares a great example of a change in a collaboration by mentioning the podcast Being Boss. Last year, one of the hosts of this top ranked marketing podcast decided to step back. The way they handle this change was a great example.
So lovelies… who will you reach out to for a collaboration?!
Want the ladies to read your review on air? Then head on over to Apple Podcast and leave your rating and review!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today’s episode, Nat and Ang chat about their experience working in one of the toughest industries… the wedding industry.
Weddings are filled with joy and excitement but it is also accompanies by a lot of emotions, unpredictability, stress, tight deadlines and a whole lot of expectations.
Since moving on from weddings, Nat as a Wedding Photographer and Ang as a Wedding Planner; they have used what they experienced and learned and have been able to apply those learnings to ether current businesses… and you can too! They share it all in this episode.
To start, Nat reveals the importance of trust. When your clients have trust in you and your abilities, it can complete change the entire working experience and relationship. How do you build trust? By being prepared. Preparation can be as simple as arriving early, having a task list clearly and most importantly, managing expectations.
The ladies dive into the world of social media. In fact, both Nat and Ang received a lot of referrals from social media. Whether that be through past clients but also relationships with vendors in their same industry At the 10:05 mark, Nat shares how this is so important to implement into your business. Who do you know in your industry that has the potential to send you your next client or customer? Who can you refer to a trusted colleague? Think of building your power team. A network of people that you can interchangeably refer client to.
Ang shares some of her experiences and how it has helped her in her career now, with the first being detailed oriented. Creating timelines and tasks for wedding clients helped her see the value in being specific and detailed. And not just for her own benefit but to also keep her clients well aware of everything and anything.
Those details can be implemented into any business. Ang gives the example of how The Social Focus episodes and social media are crafted. All the planning and details are developed ahead of time so as both Nat and Ang can review and are well aware of the strategy.
Want a good laugh? Tune in to the full episode for some fun stories from Nat & Ang’s wedding past.
Want the ladies to read your review on air? Then head on over to Apple Podcast and leave your rating and review!
Have you heard? Nat & Ang are hosting their FREE Styling & Shooting Webinar on July 7, 2020! Make sure you register so as you don't miss this hour long webinar that is jam-packed to help you grow on social media! CLICK HERE **to register.
"**I have observed and sat in on SEVERAL courses and workshops over the last few years. The value in this one-hour far exceeds, in my experience, the alternatives. Ladies, amazing!" - May 2020 Webinar Attendee
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In todays episode, Nat & Ang chat about working from anywhere. Sounds great doesn’t it?
In all reality during the pandemic, many of us have been forced into our current working situation and location. But that reality and or fantasy doesn’t have to end once things start to pick back up again. This episode will share some great examples on how to work from anywhere, whether from home, on a ‘staycation’ or vacation (remember vacation?) sigh. Those were the days.
The reality right now is that we are participating in a lot of virtual meetings, whether it be through Zoom or Skype. But ask yourself, do you need to be visually and actively participating in every single one? If the answer is no, why not tune into the meeting on a walk outside or during a workout?
So how do you prepare for time away while having to work from your new destination? One of the most important things you can do is to set the expectation (whether for your team and or clients).
The ladies discuss how drafting emails ahead of time and saving them to send at a later time can help with efficiencies.
Staying along the lines of preparation, Nat and Ang discuss the value in using services such as the cloud or dropbox as a way to have access to important files and to ensure that documents and work is being saved.
Let’s talk about workspace. At the 14:00 minute mark, Nat and Ang discuss the importance of a good workspace while working away. It will keep you motivated, focused but also in better health. As Nat mentions, no working crisscrossed applesauce!
Lastly, Nat relates back to episode 03 with guest, Natalie Scott and her advice and motto to, “create a life you don’t need a vacation from.” Avoiding the peaks and valleys and simply create and live the life where you can manage your business and your life.
Always a Good Listen
⭐️⭐️⭐️⭐️⭐️
"Nat & Ang have created a podcast loaded with amazing information while making it fun the whole time! The information on the podcast can apply to anyone looking to run a business on social media!"
- Pompous Fox Wood Co.
Want the ladies to read your review on air? Then head on over to Apple Podcast and leave your rating and review!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today's episode Nat is solo on the show. She talks about a tough topic that has grown near and dear to her...Using the word 'No' in her business.
Is it even possible to say no without hurting someone’s feelings?
Nat shares a story that left her in a position where she had to decline a request to be a guest on a podcast. As a mother of two young boys and a demanding business, she was unable to accept an offer and responded with honesty and gratitude. The result of her declining? An unanswered response and blocked on social media. But Nat shared how it was the best decision and although difficult she was able to push past the experience.
Sometimes hearing NO means another YES is often coming down the pipeline.
Nat shares her experience in quoting on many jobs to which 'no' was the ultimate answer. Which, she admits, used to bother her. But in her case, more often then not, another job would come along that was aligned more with her dream client avatar.
Your priorities matter the most. Continue to fill yourself up first, and you will have the ability to say no to so much more.
Saying 'No' to your industry
Nat and Ang used to be in the wedding industry. But they both needed to start saying no to taking this kind of work. Saying no to weddings meant saying yes to their families again.
Saying 'No' to Social Media
The scroll is real friends! Nat touches on how important it is that you limit your time on social media. Watching others on social media meeting their goals does NOT help you get closer to your goals.
If you haven't left a rating or review on Apple Podcast yet - now is the time to do so! Right now, if you leave a review you will be entered to win the opportunity to select an upcoming topic for the podcast and have your review read on the show!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today's episode, Nat and Ang are joined by a very special guest, @theinstagramexpert Sue B. Zimmerman.
Sue is an insightful, energetic and in-demand online marketing educator, influencer speaker, and a no-BS business coach. She is a popular CreativeLive Instructor and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” as well as “The Top 50 Social Media Marketing Influencers” by TopRank Marketing and “Top Female Business Influencers of 2019” by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner.
Nat and Ang ask what advice would Sue give to those in the beginning stages of utilizing Instagram for their business and how can users stay true to their brand and attract the right audience? And she keeps it honest and real. Authenticity and showing up as you are. You are your brand and she shares how she consistently shows up as she is for her business on social.
They discuss Instagram Stories and the importance of using IG stories as part of a business strategy. And spoiler alert - consistency is king! Showing up in stories is all about connection and Sue is a big advocate for storytelling in IG stories.
Feeling a little late to the whole Instagram game? Don't! It is never too late and in many cases, it is fear and lack of prioritizing that can make you feel like you've missed the boat. Sue shares her thoughts on eliminating that fear and all the benefits of using Instagram for your business.
If you're looking to level up on Instagram, this is the episode you will not want to miss!
If you haven't left a rating or review on Apple Podcast yet - now is the time to do so! You never know, Nat and Ang just may read yours on the show!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today’s episode, Nat & Ang are chatting about the ever dreaded topic… criticism. They’ll be discussing the difference between criticism and critiques, their personal experiences with criticism, unhappy clients and lastly when not to listen to criticism.
What is the difference between criticism and critiques?
Criticism comes from a more painful place. You feel criticism more and it doesn’t typically come from a place of pleasantry. Whereas critique comes from a place of respect with the intention to aid in ones development. Ultimately, they are both related to ones growth.
Nat’s criticism story
At the 3:00 mark, Nat shares a personal story related to criticism with her former wedding photography business and how it affected her and how she was able to take that criticism and make big changes within her business.
One of the best pieces of advice Nat offers from this experience is to, “never, ever ever, send an email when you are emotional.” To which Ang agrees and goes further to explain that it is best to “sleep on it” before responding back to any negative feedback.
How do we handle criticism or critiques from close family and friends?
Sometimes family and friends can provide you with feedback that may come across as passive aggression. Many of the times it an come from a place of love but also from a place of not understanding what it is that you do.
Social Media and online trolling
Unfortunately, when we show up on social media we are putting ourselves and our work out there and sadly it opens up the doors to unwanted negative comments. It’s important to understand that just because someone has criticized you publicly (like in a comment) or privately (like in a direct message) does not make it right. In many cases, it is very easy to drop negative comments. Trust your intuition and recognize the difference between someone criticizing you or offering valuable feedback.
Nat shares a fantastic quote by Teddy Roosevelt that she found in a Brené Brown book to which she relates it to the social trolls and those who hide behind their accounts to criticize others online.
Why asking for feedback is so important
At the 26:00 mark, Nat and Ang discuss the value in asking for feedback from your customers and clients as it is a tangible way to grow. When you don’t ask for feedback, you are missing an opportunity to perform and serve better in your business.
Asking for a review of your product or a testimonial for your services are both beneficial to our overall marketing strategy. In most cases, people don’t actively leave a rating or review. Which is why it is so important to ask!
To round out the episode, Ang notes that if you receive feedback that is more negative or a client / customer is unhappy and it does’t sit well with you. If it doesn’t make you feel good. If it feels upsetting… trust that it is a good sign! Why? Because it means you still CARE! If means you still operate with passion and strive to offer your product or services to the best of your ability.
If you haven't left a rating or review on Apple Podcast yet - now is the time to do so!
www.thesocialfocus.co
On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Should you be using stock images for social media? How many is too many? How can I still look like “me” and be authentic with my brand on social media? Tune in as Nat and Ang cover ALL of this!
In today’s episode, Nat and Ang dive into how you can implement stock photography and images into your strategy. As a Brand Photographer and Social Stylist, they know the importance of creating brand reflective imagery and how important it is for social media. But they also recognize that the struggle is real and sometimes it is hard to constantly create unique images for your business. This is where stock photos can help!
While it is important to invest in professional services, such as a branding photographer and good stylist; there will always be times when new imagery is needed. Stock images are great for small businesses to “pepper” in to their strategy.
One of the best strategies for social media is consistency. And it can be hard to stay consistent when you’re constantly trying to find new images that work with your message.
Tune in at 3:24 for a great example of how a service-based business can appropriately utilize stock photos. One of the best ways to do this is by choosing images that fit your brand and themes you share about. Images are visuals to storyteller so when you can create a great message with the right image, you can still reach your audience.
At 6:39 Nat and Ang discuss a burning question…. How many stock images is too many? In short, two. This is the part you don’t want to miss as they explain why two is the ideal number of stock images to share in a certain period of time.
And don’t forget - stock photography images can be manipulated! You can add text overlays, adjust the image size and add your own filters or edits!
At 9:20, the ladies give a great example for product-based businesses and how they can also implement stock photography into their Instagram feed or on Facebook. They tie it all back to experience and storytelling.
If your message corresponds with the image and you’re telling your story, stock images can still work for you! Stock images can be a great opportunity to save time and stay consistent on social.
Where else can you use stock photography? Why not use in your Instagram Stories or for your Pinterest feed? They mention Word Swag which is a great app for creating amazing videos for IG Stories! And they are the perfect platform for stock photos. IGTV thumbnails and cover photos are a great spot for them as well.
And lastly, using images from someone else’s account without the appropriate permission, that is the same as stealing. Screenshots from other peoples pages and shared on your own is a big no no.
The Social Storytellers Community is open! Want to learn more about this online course and community that will help you create better content and visuals for social? Check it out here!On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
In today’s episode, Nat and Ang chat about the strategy to finding and landing your dream clients on Instagram. And one of the first things they mention is that as a business, you do not want to find and attract everyone. You want to find and attract the RIGHT people that align with your business.
Opening up the show, Nat and Ang reveal that the majority of their dream clients that they have served were connections built through Instagram. This was done by creating content and showing up on Instagram authentically and sharing their best work with the intention of attracting the right clients.
“If you’re not on social media, actively, by 2023… for your business, your business is going to suffer.” And there is no better time than now to be active on social media. Ang references episode 16 where the ladies shared strategies and techniques that are great to implement in growing your following and attracting your ideal client. She reiterates that social media, specifically Instagram, is a business platform.
At 4:20, Nat describes your Instagram feed is like a resume or a portfolio for your audience. Sharing your previous work from your dream clients you have already served is an opportunity to attract similar clients. Share those images AND testimonials from your work with your current best clients.
At 5:20 Ang provides some examples that help detail what they mean by ‘portfolio’ and ways that service and product based business can be sharing their best content.
At 6:57, Nat shares another example for businesses to build their Instagram portfolio and shares the strategy of a local promotional product company that constantly shares her ideal clients imagery of them utilizing or wearing her products.
At 13:00 Ang shares a tip on utilizing IGTV for your business with the intention to attract and connect with your dream client. She describes it to be a great opportunity to share your “elevator pitch.”
Nat loves IGTV because she notes that it is a great opportunity to educate people. When you have the opportunity to educate people, YOU become the expert in your field. Nat mentions that this is something they will be sharing in The Social Focus’ upcoming membership community.
Got nerves? We get it! But at 14:38, the ladies chat about how showing nerves in stories or on IGTV is actually relatable! Ang reminds you that it doesn’t have to be perfect and references episode 15 of The Social Focus where the ladies address perfectionism in social media.
(Want more details on writing content that attracts? Tune into Episode 2 - What Your Audience Wants from You and Nat’s solo, Episode 4 - How to Create Better Captions fro Instagram.)
The Social Storytellers Community is open! Want to learn more about this online course and community that will help you create better content and visuals for social? Check it out here!On Instagram we are:
@angela.s.doyon
@natcaronphoto
@thesocial.focus
Money money money, must be funny... In this episode, Nat and Ang are joined with special guest, Financial Advisor, Paula Wilimek. The ladies chat about money mindset, your money story and how it shapes your perception of your self worth.
Here's a glimpse at some of the questions they cover:
Why do you think some people have money issues?
Paula shares the reality that none of us have a financial literacy background, which is why people have pulled their money beliefs from their family experience.
She remarks that shame around money is learned and that we are ill-equipped as adults because of the lack of financial literacy training. And instead of asking for help, we feel the need to shame ourselves.
“Your money story doesn’t go away… you have different versions or it evolves.”
What is your take on business owners that are playing small?
Nat asks if she feels that it is based on fear or scarcity? Paula agrees that yes, scarcity and fear come into play and that as business owners, we are forced to handle “all of our stuff.”
Nat shares a quote from the book, You Are a Bad Ass at Making Money by Jen Sincero, “rich is able to afford all things and experiences required to fully experience your most authentic life while the amount of money you will need will depend…”
What are your thoughts on entrepreneurs investing in their business (financially)?
Paula reminds us that the investment is always there. There are (and will always) be opportunities to invest in growth as the landscape of business is constantly changing. She shares her experience in investing in workshops and courses, including Nat’s Social Media Content Workshop. She remarks that even just the landscape of social media has opened up opportunities to learn and grow and how important social media is to our business.
Shame, guilt, self-worth, your value and money story are all the topics the ladies discuss. Everyone has a money story. What's yours?
Looking for a financial mindset boost? Paula offers fantastic affirmation cards which you can buy here as well as her online workshop details.
To connect with Paula Wilimek:
Instagram: @paula_wilimekfinancial
Online: https://wilimekfinancial.com
Babes Books & Bucks - join the BOOK CLUB!
The Social Storytellers Community was just announced! Want to learn more about this online course and community that will help you create better content and visuals for social? Check it out here! For FREE styled stock images, follow along at @thesocial.focus on Instagram!
On Instagram we are:
@angela.s.doyon
@natcaronphoto
In today’s episode, Nat and Ang are celebrating a social media win… reaching 1,000 followers in less than three months! What’s the secret sauce? Well first off, there are no sneaky tactics, no paid ads and no buying of followers. You heard that right. The ladies are spilling the beans on simple and practical ways that you can start to implement into your own growth strategy! This is one episode you don’t want to miss!
To start, Nat reveals that they had a goal in place from the beginning This is really important because without a goal, you’re really just playing it safe. And spoiler alert - Nat and Ang also reveal that while reaching 1,000 followers is a big milestone; in the long run, it actually doesn’t matter. Find out why at the 3:13 and 3:38 mark. Ultimately, a goal is a good strategy for any business.
To start, the ladies discuss numbers and how your followers don’t necessarily have to be a big number. Everyones target is different and ultimately, each individual businesses goal would be different based on the number of clients that they can actually serve. At 4:22, Ang gives a breakdown on the strategy behind choosing your social media goals.
At 5:00 Nat and Ang reveal that there is no trickery behind their growth tactics. No paid ads and no buying of followers. Ang warns that those tactics are never a good idea when trying to grow your social media following. As an alternative, they share their first technique, which is having a CTA (call to action) by hosting a giveaway. At the 6:35 mark, Ang goes into details on the strategy behind what to offer so as it is in alignment with your business.
As the episode unfolds, Nat reveals their next strategy at 7:55 which involves posting regularly on their Instagram feed. She explains that consistency shows your audience that you are reliable. It is an opportunity to build trust. At 8:33 Ang dives deeper into the strategy around posting consistently on social media and poses the question, what is your ROI? At 9:45 Nat shares some golden advice, referring to the best content to create as part of engaging and growing your audience.
At 11:11 Ang declares Nat as (in her eyes) the queen of engagement. Nat dives into the strategies around good engagement and spoiler alert - the first thing she advises is to stop the scroll!
Moving into the 14:00 minute mark, Nat reveals her strategy around using hashtags as a search engine to finding the right audience to connect with. And before using this strategy, understanding who your ideal avatar is, is so important. At 14:45, at gives a great example of this and goes into the opportunity to connect with accounts in realtime. At 16:33 Ang shares, “ a really shitty thing to do” and advises everyone to not do this! (ok, ok… she explains that to follow and then unfollow is NOT a good strategy).
To wrap up the episode, Nat reiterates that these strategies worked but wants to remind everyone that they did take TIME. There was a high level of commitment to the strategy but if you can invest the time, you will ultimately see results.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co **and subscribe to their email list.
For FREE styled stock images, follow along at** @thesocial.focus on Instagram!
On Instagram we are:
@angela.s.doyon
@natcaronphoto
Seriously? The perfect episode... you have to hear this.
In today's episode, Nat & Ang address the word Perfect and the world of perfectionism in your business.
And to be transparent, they begin recording and decide NOT to edit anything out. You heard correctly - an unedited episode!
To start, Nat discusses how she believes that most likely everyone has had a time in their life when they feel like they need to be perfect. Especially as they begin their business. She tells a story about when she first started her business. She was young and trying to prove herself. So she tried to be someone else.
Ang resonates with Nat that she also felt like she needed to appear “perfect” as well. She realized being comfortable and feeling comfortable is more important then looking perfect. Even down to vanity, looking perfect is just not as important as you think it is.
What is perfect?
Your imperfect job is someone else’s perfect job!
Nat goes on and explains her process in her photography studio. For every hour of shooting, their post production is at least four more hours. This could take A LOT longer if she wanted it to. But it’s important to get it done. Nat relates this back to banishing the need to be or produce "perfect" work.
Ang relates back to a recent podcast they were interviewed on with Michelle Risi, host of The Lifestyle Entrepreneur Podcast. They chat about how Michelle had a pair of Christian Laboutin heels in her photos from a recent photo shoot. Her images were seen by some high school students and a young girl saw the photo and noticed that her shoes were scuffed. And this girl said “wow, she’s so real”, simply because her photos weren’t edited soooo perfectly!!
As the episode moves on, Ang talks about an article in Maclean's magazine about “Influencers” who intentionally try to appear wealthy on social media. Even going as far as to renting or photoshopping in helicopters in attempt to appear to have a "perfect" lifestyle.
Nat discusses about the fears people have of not having perfect images to post on Instagram. When in fact, often those are the images that resonates most with their audience.
The ladies ensure to say a big thanks to all of their listeners for continuing to tune in and listen to this unedited episode. They could have been too worried to post some episodes due to the quality and imperfections but they went forward with them, and learned.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co **and subscribe to their email list.
For FREE styled stock images, follow along at** @thesocial.focus on Instagram!
On Instagram we are:
@angela.s.doyon
@natcaronphoto
In today's episode, Ang takes the mic solo and share her favourite pieces of equipment that she uses for social media. And no, it's not just her cellphone.
There are so many tools out there that can make showing up on social media an absolute breeze. And when using social media to reach and connect with your audience for your business, it is so important to ensure you're doing it in the best possible way.
To start, you want to make sure your audience can hear you... and hear you well. Ang recommends investing in a mic for better audio when showing up on Instagram Stories, lives and IGTV. She snagged the Lavalier lapel mic from Amazon and it makes a world of difference in her audio. And for her styling tutorials, she's added an audio extension cord so as she can keep a good distance from her iPhone camera while still delivering good audio.
Her next piece of equipment that she shares is the selfie ring light. For under $15 the Efanr Selfie Ring Light is the perfect addition to highlighting when showing up on social media. And it's not just for selfies! The ring light fits right on to the smartphone and provides great lighting and illumination which comes in handy when the lighting just isn't sufficient.
And lastly she shares her secret behind her smooth video... The Ailun Phone Tripod Mount makes recording video seamless and easy! It simply mounts the phone so as she can record handsfree AND eliminate shaky video! What's even better is that the mount can attach to different pieces of furniture which allows for better angles when recording.
Ang signs off the show by reminding you that making small investments in your business can make a BIG impact in how you are showing up on social media.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
Nat & Ang interview Samantha Gladish, The Holistic Wellness Foodie.
Samantha breaks down her journey how she was led down a path of health and wellness. And comments that often health and wellness practitioners often come from a place of healing themselves first. From teaching kickboxing and Pilates, as well as working at a health food store. Each job moving her forward to leading her where she is today.
She talks about taking course after course. Thinking this is what would move her forward in her career but realizes the importance of marketing in building a business. Learning how to sell your business and finding new clients was most important at the beginning of creating this business.
Samantha believed in niching down early on. She was really clear on her journey wanting to focus on hormone, thyroid and weight loss. And in niching down, her following and audience grew so much quicker.
She discusses how using social media as a place to see what her audience wants and she gears her programs around this.
The 30 Day Hormone Solution - which is Samantha’s new book which came out in December. Nat & Ang ask how this changed her career. Samantha feels this book deal came at the right time of her life. She knows it wouldn’t have been this successful at any other point of her path. Being an author definitely has elevated her credentials. Getting the book deal was actually quite simple. She was interviewed by the publishers. Although nerve racking, it turned out great! And they were in, and willing to invest.
What's her best pieces of advice to a woman with hormonal issues?Listen to your body, start to build your health team and get sleep.
Right now she is offering a rogram “The Metabolic Reset”! Changing the impact of food and stress on their bodies. Running the program for 2 years. And sooooo many success stories and testimonials have come back from past clients.
Samantha is a leader in her industry and provides some incredible takeaways in this in-depth interview including some amazing tips to get you aligned for spring.
To Reach out to Samantha Gladish
She can be found
IG - @holisticwellnessfoodie
Podcast - Healthy Hormones For Women Podcast
Website - www.holisticwellness.ca
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In today's final episode in the Invested Success Series, Nat and Ang chat with Gemma Bonham-Carter. Gemma is a Digital Product Strategist who has coached hundreds of students through launching and scaling their businesses with online courses, memberships, and digital downloads. This year alone, she has helped clients rake in a staggering $650,000+!
"Describe what a membership is." Gemma says a membership is comparable to a subscription based service such as Netflix. That subscription based model is used in an online capacity to teach. It's a tool to deliver content and serve your audience on a month to month basis.
"What value can a membership bring?" Gemma details that the value you receive in a membership compared to a traditional online course is the ongoing support and community aspects. These are really valuable for the learning experience and is really complimentary to the lessons and skills students will learn within the membership. Students are able to learn and develop new skills but typically stay within a membership community for the ongoing support it provides.
Nat asks, "how was running your membership, The Passive Project Membership, affected your brand?" Gemma details that it has opened an opportunity to serve students in a greater numbers at an affordable rate in contrast to her private 1:1 services. A membership allows her to serve to continue to provide coaching calls, Q&A's and full access to her for support and expertise.
Gemma explains that when you are looking to promote and fill your membership to be very clear on who you are trying to attract within the membership. They need to be very aligned and on similar paths. It's also a platform that provides real-time response and information.
Memberships are also great opportunities that provide monthly recurring revenue, especially with a good churn rate (which is membership speak for low-turnover of members leaving).
In terms of balancing work and family life, Nat asks Gemma how has implementing a membership services into her business has affected her family life. Gemma describes her "shtick" to be creating a business that doesn't need to be run 24/7. It's an opportunity to allow school drop-offs and pick-ups, travel and freedom with family.
"What piece of advice she would give to those looking to start a membership?" to which Gemma chats about the value in tapping into the audience you already have and seek out their struggles and pain points. Tune in at the 12:58 mark for some BIG tips from Gemma! And at 13:53 she shares a surprising fact about how she started her membership!
Connect with Gemma!
www.gemmabonhamcarter.com
List Building Freebie:
www.gemmabonhamcarter.com/listgrowth
gemmabonhamcarter.com/class
Instagram @gemma.bonhamcarter
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
The Invested Success Series was created to educate you on the multitude of opportunities that are available to entrepreneurs everywhere. The question is, which one is right for you and your business? The series is fast-paced: five questions in under 25 minutes.
Today's episode is like two episodes packed into one as the ladies chat about investing in an online course as well as an in-person class or workshop.
To start, Nat interviews Ang to discuss the details of launching an online course. Ang describes the intention and process behind creating her first online course: from which platform she chose, what she included and what changes she would make in the future. Ang describes that online courses are a fantastic way to accommodate a larger audience, teach on something that you're passionate and knowledgeable about while keeping costs manageable for the members.
In the second half, the ladies chat with Owner and Operator of Cellar 82, Kasey Boudreau. Cellar 82 is a renovated 1967 Airstream® trailer turned it into a one-of-a-kind mobile bar and lounge. It offers a stylish alternative to the traditional catered bar, that has serviced hundreds of weddings, birthdays, and large scale events. It's so versatile that it can be used for pretty much anything!
Kasey chats with Nat and Ang about creating opportunities in her off-season by offering cocktail classes inside this unique mobile bar. She also discusses how utilizing social media in unique ways during the current global situation to continue to entertain, reach and grow her audience.
And to wrap up the episode, Kasey shares a great recipe for a French 75 cocktail! All you need is some bubbles (champagne but process can work), gin and lemon juice. Or if you've got access to some delicious flavoured balsamic, go ahead and swap that out for the lemon!
More about Kasey Boudreau of Cellar 82:
www.cellar82.ca
On Instagram @cellar92
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
Nat & Ang continue on with their Invested Success Series. And Ang puts Nat in the hot seat asking her questions about being in a mastermind.
What is a Mastermind?
It's a meeting with a group of business professionals that respect one another, and give peer to peer mentoring. Not just around business, about also touching on self help and personal development.
What is are the largest benefits of being part of a Mastermind?
Nat explains it’s the accountability, and second fold, receiving business advice from top notch business owners that are like-minded and that she respects completely. Being very picky about who should be invited into your mastermind is one of the most important parts to starting a mastermind.
How would you go about starting a Mastermind? Is there criteria to start?
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Find a group of people who are committed
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And people you respect fully in their opinions
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Choose how long and how often you want to meet
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Help each other grow regularly
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Have an agenda and a time keeper
Nat and a peer spoke on the phone one day on how “You are the sum of the five people you spend the most time with”. And decided to create a group with five individuals - spending lots of time with these four individuals and the fifth being your spouse - this was worked for them.
Is there an ideal number of members in a Mastermind?
Nat prefers a smaller group, but knows of a other masterminds that contain over 50 people.
How has this pandemic changed her Mastermind?
Because a mastermind is a group of people committed to each other, they have always kept their meetings as a priority. Whether someone is sick, or on vacation, they never miss a meeting. And have conducted great meetings thru zoom conference calls.
The only difference is that we now get on a call once a week to check in with each other and make sure everyone is doing okay. But everything is still business as usual in regards to the monthly meetings.
They discuss why they created this series. It’s about learning about different ways that you can invest in yourself and your business. And with a mastermind, seeing how far they have come in two years of being in each others lives is inspiring.
Nat ends the conversation discussing that it’s really important to network and get out there to be part of a group. Even if it’s not a mastermind.
Napoleon Hill wrote in The Law of Success in 1925, all about Masterminds. Almost 100 years ago!
Let’s Put This Episode Into Focus:
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Masterminds are built on mutual Respect
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Commitment is Key
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It’s not all business. There is room for personal growth.
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Masterminds are all about Accountability
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
The Invested Success Series was created to educate you on the multitude of opportunities that are available to entrepreneurs everywhere. The question is, which one is right for you and your business? The series is fast-paced: five questions in under 25 minutes.
In today's episode, Nat and Ang chat with Leisse Wilcox. Leisse is a life and mindset coach who helps women create harmony and balance in their business, life, and love.
Nat and Ang ask a series of questions to better educate you on what it could look like if you decide to invest in a coach. Some of the questions they ask are, "can you describe what a life or lifestyle coach is? What the fears vs the facts of working with a coach? And what impact can a coach have specifically, for entrepreneurs looking to build and grow their business?"
In light of the current global situation among the covid-19 pandemic, our hosts chat with Leisse on how she's adapting and pivoting her business to still connect and meet her clients needs. And before the episode wraps up, they do get into discussing the hit Netflix show, Tiger King. Listen to how it all unfolds.
More about Leisse Wilcox:
Leisse Wilcox is a passionate speaker, dynamic thought leader, author, NLP practitioner, podcast host, taco enthusiast, cancer survivor, and mom of three, her entire experience has been about coming home to her truest self, and to call herself “beloved.”
Leisse teaches audiences to turn the difficult and ugly into something purposeful and beautiful, using a process she calls “Emotional Alchemy,”and genuinely believes that changing the world starts by making the changes we want to see within ourselves, first.
Her intention is to guide people to come home to themselves, giving them permission to live, authentically. Leisse’s first book To Call Myself Beloved will be available in the fall of 2020, and you can watch her on Season 2 of Amazon Prime's "The Social Movement."
Instagram: @leissewilcox
Online: www.leissewilcox.ca
Youtube: /leissewilcox
Podcast To Call Myself Beloved: The Podcast with Leisse Wilcox
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
The Invested Success Series was created to educate you on the multitude of opportunities that are available to entrepreneurs everywhere. The question is, which one is right for you and your business? The series is fast-paced: five questions in under 25 minutes.
In today’s episode, Nat and Ang discuss the value in a hosted retreat. They welcomed special guest, Sabrina Greer to share her experience and expertise on what a retreat is and how it can impact your professional and personal growth as well as advice on whether you should consider hosting one of your own. Sabrina recently hosted her Boss Mama Retreat and through our discussion she shares how she has pivoted from hosting a retreat into an online summit.
In some of the takeaways from todays episode, Nat and Ang learned that vision is so important when considering hosting a retreat. Retreats are also meant to nourish people. Considering hosting or attending a retreat? Then you must tune in to todays episode.
The Boss Mama Summit begins today and runs until April 3, 2020 but participants will have access for 60 days once registered. You can purchase your ticket HERE
Tickets are $49 and $2 from every ticket is going to Mamas for Mamas (a Kelowna BC based charity) and 100% of the remaining proceeds will be going back into the community via grants. With thirty guest speakers, including Registered Nutritionist and Wellness Educator, Mona Sharma, Life and Mindset Coach Leisse Wilcox you are sure to feel all the love and inspiration in this online version summit.
More about Sabrina Greer:
On Instagram @ygtmama
Online www.ygtmama.com
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In this episode, Nat & Ang discuss the importance of entrepreneurs to be resourceful and resilient...even during a global pandemic with an unstable economy. Through past experiences, such as Nat's takeaways from the last recession to opportunities that are available to nurture and grow your business right now; Nat and Ang bring it all. And to think... that they almost didn't record this episode! You've got to listen to find out why.
Love what you hear? Nat and Ang would love to hear from you! Head on over to Apple Podcast and after you've subscribed, be sure to leave a rating and review. Who knows, they may read your review on air!
Want to join Nat & Ang LIVE? Register for their upcoming webinar.
Nat & Ang will be live, Thursday April 9, 2020 to discuss styling and shooting from your phone! Tips and techniques to take pics like a pro! Visit them on instagram at @thesocial.focus and hit the link in bio to register.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In this episode, Nat & Ang are continuing to practice Social Distancing. But that doesn't mean that business has to come to a halt. It's time to get ahead of the curve and plan ahead.
They share their thoughts around what you can be doing with this gift of time.
From social media creation and content writing to organizing both your office space and your home. There are so many opportunities and rewards to decluttering and organizing so that when things are on the up and up again, you will be ready.
Stay tuned for the upcoming WEBINAR! Sit down with your favourite beverage... and Nat & Ang as they discuss all things social strategy for your biz... and life.
If you want to keep in touch and know when the next episode drops, be sure to subscribe and visit them online at www.thesocialfocus.co and subscribe to their email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In this bonus episode, Nat & Ang address the reality of the recent pandemic and how business owners can keep morale high and seize the opportunity to work ON their business (even if they can't work in their business). They discuss developing new routines of operation, staying connected to your audience in these changing times and the opportunity business owners have to start planning for the future. As always, they strive to educate entertain and empower business growth, even in these unchartered times.
If you want to keep in touch and know when our next episode drops, be sure to subscribe and visit us online at www.thesocialfocus.co and subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In today's solo episode, Nat gets into some great takeaways on how to write better captions for social media. And these takeaways can be used for most platforms.
She keeps it point form and straight forward. And puts the episode into focus.
If you want to keep in touch and know when our next episode drops, be sure to subscribe and visit us online at www.thesocialfocus.co and subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In today's episode, Nat and Ang sit down with @theheartinspiredentrepreneur - Natalie Scott. Natalie is an inspirational business success coach and speaker, who is empowering entrepreneurs to find the balance between success and fulfillment.
We discuss morning rituals, affirmations, blockers that can hold you back (in life and in business), where confidence comes from and a whole lot of 'woo'. Learn some valuable techniques that you can implement into your daily routine and lead your own, heart-inspired life.
To connect with Natalie Scott, you can find her on instagram at @theheartinspiredentrepreneur or online where you can download Your free Daily Ritual Checklist at www.nataliescott.ca
If you want to keep in touch and know when our next episode drops, be sure to subscribe, and visit us online at www.thesocialfocus.co and subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
In this episode, Nat & Ang dive into your Audience. Who they are, and what they want from you. Spoiler: In order to know who your Audience is, you first need to know what your brand is.
If you want to keep in touch and know when our next episode drops, be sure to subscribe, and check us out at www.thesocialfocus.co and subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
It this episode, Nat & Ang break down the myths (ahem... excuses) to saying you are too busy to grow on social media.
If you want to keep in touch and know when our next episode drops, be sure to subscribe, and visit us online at www.thesocialfocus.co and subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto
We are Nat & Ang- Brand Photographer and Social Stylist. Here, every Tuesday to Entertain, Educate and Empower business growth by building your social game. And reminding each of us how imperfectly perfect, life can be. This, is The Social Focus.
If you want to keep in touch and know when our next episode drops, be sure to subscribe, and check us out at www.thesocialfocus.co to subscribe to our email list.
On Instagram we are:
@thesocial.focus
@angela.s.doyon
@natcaronphoto