Real Facts on Real Estate: Recent Episodes

Shawn Patrick Moloney

Real Facts on Real Estate by Shawn Patrick Moloney

All good things must come to an end. Check out this week's episode to see how to keep in touch.

When having a home inspection done a home does not simply pass or fail the inspection. Each item within the home receives a review of its own condition. Understanding this is important when it comes to properly explaining the process. Having your clients understand the process is one key element of keeping the deal together.

Based on the contingencies in the offer the home inspection contingency can have different means. Most common is the home inspection results must be to the buyer’s satisfaction. There is also times clients will make their inspection subject to fixed costs for repairs. This means they will only negotiate or walk away if the issue is more expensive than their contingency allows. Based on the contingency they chose to use you then have that power to negotiate.

After the bad home inspection it is time to talk about what your buyer wants to do. You can review with them whether it is best to walk away, negotiate money, or negotiate repairs. If the repairs are to be done who is to make the choices. All these things and so much more must be worked out when negotiating a home inspection. Tune in today to learn more.

In today's episode I talk about how the NAR settlement was by far one of the largest shake ups in the industry in a long time. The last shakeup this big was coincidentally enough the introduction of buyer agency. This is an important step in understanding how we deal with this moving forward.

I also review how one of the biggest changes I have seen since the settlement would be the amount of discussions around commissions. It has agents, brokers, attorneys, mortgage brokers, buyers, sellers, banks, and even the government talking about commission. I think this helps the settlement reach its goal of more commission awareness. I know for most agents it was a time to learn how to talk about commissions inside out to make sure to be ready to speak with clients.

Overall I talk about my experiences when booking showings. So far I have not run into one solid NO on commissions with each agent answering differently. Some listings have offered seller direct commission, some have offered cooperating compensation, and some have simply said I suggest you put it in the contract and we can see what the seller says. It will be interesting to see how this all plays out.

Tune in today and learn how to deal with the changes.

In this week's episode we go over how being a yes man is a dangerous game in sales. This tactic can lead to you becoming a slimy salesperson who doesn't always keep their promises. Sometimes the answer is simply no. Learn to speak the truth and learn why it works.

Learning to set realistic expectations is another important skill to learn as a real estate agent. Setting false expectations on timelines or costs can really come back to haunt you when the timelines or costs change as time goes on. This means you can succeed with less force and more flow. Imagine clients looking to work with you?

When trying to help a client land a home they love in a multiple offer situation after struggling to find “the one” it is important to give them a reality check. Share with them numbers that would work to get the job done and land the home, remind them the timelines if they miss this home. This same rule applies to taking a listing and pricing it. Tune in today and land more deals right away.

Real estate is by far one of the most complex jobs you will ever get into. You need to know everything from marketing to contract. You must understand homes and understand people. The key is to get started and keep learning.

When starting out you may not have the sales achievements you wish you had. Site milestones and accomplishments off of your brokerage and other agents at your brokerage to get started. It is ok to boast off what your team has done because you are going to follow the same recipes for success. Look to show them what their future will look like.

Starting off it is easy to want all the business. There are billions of people in the world and they all need housing. Learn to identify a niche market so that your message can be heard. Yelling at people who do not care does not work. Whispering to those who care will gain attention.

At first I used to see my client as more of the boss. They had the money and needs. I went and served them. Then I learned that you are a mentor and a guide to your clients. Use the education and knowledge you have to help them with an informed decision. Lead with confidence. This will lead to much more success. Tune in today and check out the entire episode.

Now that we are post the NAR settlement it means agents need to talk about compensation more. From talking with buyers to asking listing agents about it, commission is a big discussion. Whether we like it or not the settlement made this conversation the front of every interaction. Really, it has been a great thing

When talking with buyers it is crucial to be open and clear at the same time as keeping it simple to understand. Trying to show off your knowledge can be a little confusing for the client to retain. Make sure to guide your clients towards patterns of success.

For agents it is important to talk with the list broker and find out what commission if any is being offered and how it is being paid. Remember how it is being paid will change what paperwork and contingencies are needed for your offer. These conversations should be enriching and help one another guide our clients.

Conversations with sellers now have a few extra variables as well. Tune in and learn what to say. Is it always necessary to have compensation? This is many other things are reviewed this week.

If you asked most agents why they got into real estate there tends to be one answer that is most common. They got into real estate because of the limitless earning potential and pay that reflects efforts, knowledge, networking, and some luck, not just an hourly wage. Knowing this it is easy to understand that agents are often money driven.

Once a real estate agent gets past the honeymoon stage of becoming an agent they start to notice the work needed to succeed. It is then that they realize the limitless earning potential means you must have a relentless drive. That is why I made this episode to help agents find that inner fire. I want them to know that it is all about the clients and the Benjamins come as a biproduct.

We must remember our clients feeling on our pay. Oftentimes clients are confused by commissions and how it is earned because they reflect back to their job where they produce an hourly wage. It is our job to show them examples and make them an example of how we get them more money, reduce stress, and successfully move their entire lives all while being a great mentor and guide. Make sure to take the time to learn to explain this to them in detail. Tune in today.

When it comes to real estate there are a million ways to build a business. This week we focus on the one thing every agent needs to be doing. Real estate agents need to be constantly communicating with the sphere of influence in order to build a healthy business. This means every real estate agent needs to have a clear, concise, and organized contact list.

It is easy to meet new leads. It is easy to think your friends and family will use you. But the real question is will they? With so many contacts coming and going in real estate it is important to have a place to properly organize and store them. Most agents use a CRM software to help them make this task easy and efficient.

Choosing not to organize and obsess over your contacts is a setup for failure. Chasing each and every lead that comes in only to drop them when after closing is not going to build a referral based business. The more you work to be a great communicator and keep in touch with your contacts the more you will see the positive effects. Listen today and put the tips to action.

This week I am kicking it old school and talking about personal brands. When thinking about getting into the real estate business it is easy to be confused that by joining A big brand you will win. The truth is each agent at a brokerage really needs to create their own personal brand. How would you define your brand?

Tune in to learn more about making career forward choices. Choosing a brand that represents your personal brand goals is the best choice when picking a brokerage. If you like being an individual, personal touch, and attention to detail then a boutique brokerage is best for you. Understanding your end goal helps you understand what you need to do to get there.

Remember with all the hype about online that the real world exists. Personal branding is more than just what you display on a well curated social page. A personal brand is who, what, and how people think when they see you. Make sure the real you and your personal brand match so it is a natural transition from friend to client.

With all the new focus on the NAR settlement I think a lot of agents are forgetting what to say on a first showing. In this episode I make it clear the things you need to start saying to create lasting relationships. Rushing right into the professional hat versus the trusted advisor and mentor spot could get you in trouble.

While out your first showing it is important to get to know the person. Using F.O.R.D (Family, Occupation, Recreation, and Dreams) is a good way to learn about someone and build a relationship. These things are great for opening people up. Remember while it is the rules that we get the contract signed no one has told us how to get there. Building relationships gets the contract signed.

When meeting new people it is important to remember that the goal and the way the process will work is set by the client. Learn to rise to their expectations and follow their boundaries. Many agents confuse who is buying the house. They give their own opinions. They change the clients thoughts. They do not ask and then let the client decide their own needs.

Acting normal may seem like a clear solution to meeting with new people but for some people it is not. Strangely enough people tend to change who they normally are when meeting new people which can give off an uneasy vibe. By acting as a friend and normal the client will be more open to helping you understand their goals.

With all this new contract stuff let's stay focused. The name of the game is to become known, liked, and trusted. With the NAR settlement it now made us need to accomplish this faster than ever. Follow these guidelines to get there.

Now that we are past the settlement lots of agents wonder who is going to pay them. There are three different ways a buyer's agent can get paid. The buyer, seller, or cobroker pays a portion or all of the commission. It is important to understand before moving forward how it is going to work.

In this week's episode we cover all the ins and outs of navigating your commissions. Some brokerages have decided to shy away from cooperating compensation. Others have gone with the paperwork and guidance of NAR and have continued to offer cooperating compensation. It truly is a confusing subject.

When it comes to the buyer paying commissions it is important to speak with the lender. Understanding the financial side and what the buyer is capable of paying is crucial to a smooth closing after a successful relationship. Failure to do this can and will lead to big issues. Tune in today and learn more.

In this week's episode we talk all about getting paid in real estate. With The NAR Settlement now in place many buyer's agents are still confused on how they get paid. Each transaction is going to need to be looked at to figure out if there will be a seller's commission directly, cooperating compensation, or the buyer paying directly. That means now more than ever we need to understand the process.

Understand the dos and don'ts makes all the difference. With the buyer paying directly, many agents have asked if it can be wrapped into the loan using the seller's concession. The answer is no, but seller's concession can be used to pay other closing costs and prepaids clearing up cash flow to pay commissions. Speaking with a lender is always a great idea.

As a standard it is always important to work under contract. Before ever showing homes it is important that your client understands the commissions and any amount they could be subject to paying. Negotiating the commissions via the contract to purchase will more than likely be the way the commission is handled most times. Learn to do all this and you are going to be successful as a buyer's agent from here forward.

With the NAR Settlement changes about to roll out a lot of real estate agents are wondering what next? It has some even wondering if buyer's agents will even exist moving forward. In today's episode we explore this whole idea. I give you my insight on the changes and challenges ahead.

I talk about how a savvy buyer is going to understand that a real estate transaction is the most expensive and complex transaction in their life. They will continue to make the educated decision to engage a buyer's agent to protect their interests. I compare this to what has happened over time. It is really interesting to watches these changes ahead.

The idea of a seller offering a reward for someone to bring a buyer has gone on in sales for as long as man has existed. Even after this settlement it will still be adventitious for sellers to continue to offer a reward to a buyer's agent who brings a ready, willing, and able buyer. Selling something for hundreds of thousands if not millions is not easy. This is not something that will easily change. As long as it does not become illegal I think the practice off incentivizing the sale will always favor the seller.

Tune in today and share your thoughts in our Facebook Group.

In this week's episode we talk about how in real estate we rely on our body. It is our number one tool we need to work every day. Spending so much time in your car can lead to tightness and loss of mobility. As a real estate professional it is important to take time to strengthen and stretch your body.

There are lots of risks to our job. Meeting new people all the time means you will be exposed to more germs and the possibility of getting sick. Keeping your body healthy helps you avoid down time in your business and keeps you earning commissions. Sticking to this mindset will make sure you are ready to show up everyday.

Being aware of all this helps you make better decisions. Make sure to take time out of each day to focus on your mind and body. Yoga, Pilates, barre, CrossFit, weight lifting, running, meditation, etc. are all great ways to keep your mind and body ready for real estate. Keeping your body ready keeps you ready to win. Tune in today and find out more.

This week I wanted to focus on getting into real estate as an agent with the NAR settlement going on. With the NAR settlement about to come into effect people are wondering “Is now a bad time to get into real estate?”. The truth is coming into the industry now you will have known no different and can learn to operate in this new environment. This will give a level playing field for everyone and may even prove more challenging for existing agents to learn to pivot their business model.

While no one knows what exactly will happen post settlement there is one thing we know. When spending hundreds or thousands if not millions of dollars people will still want a professional's guidance and help navigating their way SAFELY through the transaction. Find the right people who value your services and look to continue to find ways to add value for them. This will ensure you have a sound business moving forward.

Over the past decade real estate has sorted its way to having a buyers agent and a sellers agent. I believe this may change, the roles may change, the pay may change, and much more but the industry will still exist and be a great career choice. Learn to thrive in this open playing field. This is a brand new opportunity to grab large market share while others are figuring out what to do.

Tune in this week and learn more.

In this week's episode we go over everything to do with USPs from what they are to how to form one. It is an in depth dive into a topic that can immediately have an effect on your business. Tune in today and find out what you can do to get your message out.

In a world where everyone knows a real estate agent how do you stand out? Take some time to create your USP and then spread the word. People work with agents they know, like, and trust. Figure out ways to convey the message of trust through your USP.

A unique sales proposition tells a potential consumer how you are different from your competitors. It must be a key component in your marketing and sales scripts. Remember every real estate agent says the same thing. They all say they sell the home fast. They all talk about their availability. Agents brag about their communication skills. At the end of the day tell people how you are different and how it helps them reach their goals.

Creating a USP may seem daunting to create but slow down and think. What is it that you do exceptionally and differently than everyone else that adds value to your client experience? Take time to read your reviews and understand what people like. Then take what you want people to feel when working with you. Do they match? If not there is work to be done.

Get your USP in line today!

In this week's episode we prepare you to meet with clients. It is not just about the first meeting it is all about getting into a contract. Short of a payday signing contract is the best day in real estate.

To find success in real estate you must learn to present contracts to clients in a manner that instills trust and clearly shows value. Make sure when presenting to be clear and confident in your delivery. Failure to do so will lead to less contracts being signed. In a game where it is so hard to get a lead, do not mess up after finding one.

Words and body language mean everything when it comes to getting the contract signed. Weakness can be expressed through the eyes, words, and actions of a Realtor® . Remember that people like to work with people they know, like and trust. Get to know your client, relate with your client, and work to build rapport with your client. This is a time where time investment goes a long way.

Find someone you trust who will role play the contract review with you. It is better to stumble and change things when reviewing with a friend than it is on the big day when getting the contract signed matters. This little bit of practice can go a long way. If you are nervous to do this, that is ok and normal. Practice till you are no longer feeling nervous or silly explaining it.

Putting these simple actions into place will solidify your success as a real estate agent.

In this week's episode we cover three fundamentals that all agents need to have. No matter the market no matter the agent there are three simple musts that can grow your business. We focus on all three in depth letting you know how to implement them.

The first important item is understanding the job. After obtaining your license you have now learned how to pass a test. It is now time to learn and understand the contracts so you can effectively present them to potential client's. When it comes to spending 100's of thousands if not millions people want o feel confident in your contract writing.

Next thing we focus on is you! Your mom may have told you that you are special. I am here to say you are not. Do not assume because you got licensed people will call. You need to put in the initiative to consistently remind your sphere and add value. Nothing in life comes easy. Especially home buyers and home sellers. In order to land listings and buyers you need to put yourself out there.

Lastly we go over the client relationship. Communication is not a skill, it is a way of life. Good communication Is the key to successful long term relationships in real estate. People need to know what is going on when they are working with you. Do not leave it to them to need to reach out to you. Constant communication is a way to every clients heart.

If you put these three items to practice you will see immediate results in your real estate business.

As a real estate agent we need to be marketing experts. Without leads we have no business. We could be the best negotiator in the world but in front of no prospects would not find success. Understanding marketing comes down to some simple things we cover in this week's episode.

Knowing who you are targeting is the first step to running a great marketing campaign. This will allow you to figure out the best placement to land in front of the right people. There are so many channels out there that failing to know which one leads to a huge waste of money.

Understand what they are trying to obtain. Is it an accepted offer, is it to sell for the most money, is it a fast sale. Understanding and conveying it in your marketing will directly speak to the client. Not identifying with the client's needs is a failure to connect.

Figure out ways to convey the “Why” they will obtain by working with you. Solves issues like “receive an accepted offer by working with an agent who understands how to win a bidding war just like my clients you see here”. Once you can understand this you can then truly help. Anything short of that is just hoping to get it right.

Have you taken time to really understand yourself? This podcast episode I go over how important looking at yourself really is to finding success. I spend some time talking about my own journey and my own issues. It is amazing how in such a big world with billions of people we can feel so alone in our own issues.

Finding success no longer needs to be a challenge. Learn to follow the simple instructions I give when it comes to controlling your thoughts. It is never easy to control our minds but when we really stop and think about it we can achieve great things.

Real estate is a game of trial and error. Do not allow yourself to be paralyzed by the ups and downs. Tune in this week and start finding more success in life.

Failing to guide your clients to success leads to a stressful real estate transaction. Remember no matter how many homes you have bought or sold it is almost always new to the client or the first time in a while they have done the process.

As a real estate professional it is your job to mentor and guide your clients on the process. Failing to do so leads to them not knowing what to do next. This means they are nervous and stressed. Explaining what to expect and when to expect it is a big part of our job.

The summer heat kicks up the stress level for most people. When it comes to being uncomfortable physically it makes people uncomfortable mentally. Bring cold water and snacks to keep your clients hydrated and happy. Thinking of the clients first will ensure that they have a great experience.

In this week’s episode we prepare you for everything you need to know to reduce the stress of a transaction. Make sure no matter how much experience you have that you remember the client is often new to this or it has been a while. Even experienced clients still need proper guidance.

Tune in today and have a stress free summer.

No matter the industry you are in, technology is something you must take into consideration. Real estate is an industry where large amounts of money are spent into technology. Some of it for good and some of it just wasted money. In today's episode we review what to think about first when buying into technology.

The truth is with technology in real estate it starts with the brokerage you choose to join. What tech do they offer? How will you use your current real estate brokerage's technology to build your business and save you money. Find the place that offers you the best technology for your goals in real estate.

We go over how important it is to look at what your tech offers. Many times with product features one solution can solve many problems. Do not get caught up in one off uses that stack up at only $$$ per month. Having good habits when looking at technology spending is good practice.

With all this to think about we also talk about some products that you should have in your business. Tune in today and find out what you should be doing technology wise this year.

When it comes to real estate it is not a new idea to follow up and follow through. That said it is one that challenges a lot of new agents. Feeling self worth and adding value are the keys to understanding why you follow up. Understanding without you people are not going to find the same success makes it easier for you to really push working with you.

Follow up is something that all top real estate agents use to find more home buyers and home sellers. They get a lead and only accept one of two answers. Yes or no are the only two ways out of their lead follow up. Yes and they are a client and it is time to follow through. No and they set free your time to move on to the next need to follow up with.

Follow through is just as important as the follow up. Making promises and keeping them is crucial in building the relationship. Make sure to always work to have your next call back and reason for contact. Help get info on listings, do recon on buyers, teach the market, and anything else you can do to help your clients win. Follow through is one of the biggest keys to more closings.

Listen to this week's episode and start closing more deals right away.

When it comes to turning clients into leads there is no single item more important than acting normal. When meeting with new people it is normal for humans to feel a bit nervous. As industry professionals this is our time to shine. We must work to make the client feel confident and comfortable working with us.

Remember when choosing an agent people look for a professional who is a leader. Being a leader means making decisions and guiding people towards their goals. Do not spend so much time worrying about being everyone's friend. Spend more time honing your craft so your clients can see what a astute professional you really are.

Find common ground with your clients for ways to build more trust. People love to talk about themselves so make sure to ask questions that allow your clients to do this. It will help you bond and also do your job finding them the perfect place to call home. The better we understand our clients and there needs the more we can help.

Tune in today and close more deals right away. This proven method works both for home buyers and home sellers so keep practicing it and grow your business.

As a real estate agent the difference in getting your clients the house or not in a bidding war is also the difference in being paid or not. In this episode I go over three ideas to help your clients offer get accepted. While it is easy to advise a client to offer more money and beat everyone on the purchase price, sometimes it comes down to the details.

One idea we go over is the closing date. Oftentimes the closing date has a lot to do with a seller's ability to sell and move smoothly. While not optimal some times for the buyer this is a way to improve the offering to the seller. This may allow them to finish out a job or a school year in the home you want. Allowing things like this are a huge perk to sellers.

Another place where we can gain an edge is a great pre approval. Better yet why not get a fully underwritten pre approval so you are almost as good as cash. Remember your pre approval will be judged so make sure it is as clean as possible. Having the lender reach out is just one more way to show it is a great offer.

Lastly we talk about deposits. Often confused with down payments, deposits are often neglected. While a deposit may be money at risk if your buyer intends to keep their word the risk is minimal. The seller's sole remedy for the buyer walking in most cases is this deposit. Putting enough money on the line that the seller can feel confident your buyer will not walk away but if they did there is a good amount of money to cover the damages.

In a world where we often meet people from online profiles have become a thing that acts as a first meeting. Similar to your mom telling you to be careful what you wear going out in public I now say be careful what you write. Oftentimes these profile visits tell the buyer whether they would like to work with you or not. Now the real question is what does Google say about you?

In this week's episode I go over the ins and outs of the to do and not to do aspects of a profile. I talk a lot about things that can help you build early relationships with clients. I spend some time going over F.R.O.G. or F.O.R.D. and its importance in choosing a topic.

I am a firm believer in freedom of speech and freedom of expression but I do cover some issues that can arise. Remember in business it is about attracting clients and helping service them all equally. While not every client is going to be a good fit for your business you may be surprised by how many are with a great profile. Tune in today and start attracting more online attention.

In this week's episode I spent time going over three ways you can add more value to your buyers experience. As we move into a world with required buyer agency agreements and more than likely the buyer footing the bill it is more important than ever to stand out. You want your business to stand out for all the right reasons and garner great reviews. One great review can pay itself back endlessly over time.

One of the best ways to add value as a buyer’s agent is to be an educator. Start with properly explaining the process of buying a home and your clients will be happy. Simply put people like people who understand the process. Be your clients mentor and guide to navigate the home buying process.

Communication is something that is hard to explain before working with a client. That said great communication leads to great reviews and raving clients which leads to more buyers learning about your services. Make sure to answer all the calls good or bad. Make yourself available when clients are that way you can immediatly stifle any concerns and answer any questions.

Keep a pulse on the market and offer in market insights that your buyers may not have been able to obtain or understand without you. From market reports to off market listings, always pay attention to adding value with every conversation. This is something that will instill you as the go to person with your clients.

By working on these three items you are sure to increase your buyer value and attract more clients. Remember in a business where we "all do the same thing" learn to stand out for doing more.

As real estate agents it is important to understand our job. The ever changing market is going to demand and command more out of every agent in the upcoming future. As we see the NAR settlement work it's way out and online move it's way in we will continue to see a shift. The one thing that will stand true through all of it is that agents who provide value will survive.

Doing your job does not just mean selling the house. This is a confusion some agents have. They celebrate every sale as if they conquered the world. Then in the future they wonder why the client is not a repeat client. Make sure to add value at every step of the way.

From allowing clients to go to open houses alone to turning down showings at your listing because of your own schedule, we need to do better. Agents need to think about the type of money they are earning and respect it for what it is. Listen to this week's episode and hear all my thoughts.

In the old world people moved short distances and mostly used agents their parents, family, or friends had used in the past. The new world people move at the speed of light and move far distances. In doing so they have learned to form online communities and write reviews to help guide one another. As a real estate professional it is very important to learn to leverage from this.

A great review gives others the ability to feel confident that you know how to get the job done. In today's episode we cover how to ensure clients are giving you the reviews you desire. Keep in mind that one key to reviews is earning them. Reviews are not always easy to get until you make your clients life easy. With that ease comes the ease to them writing a review.

Listen today and learn to build your business for this online world. While friends and family is still my favorite type of clients I never turn down anyone. Heck I would like even more business than I currently have and who wouldn't? Start putting your reviews to work for you. What do people see when they Google your name?

In a world where everyone is pressuring kids into college there are still many viable jobs that do not require the burden of college. Often people ask if college is required to be a real estate agent. The short answer is no it takes a 40 hour state approved course and passing the state and national test. This can be accomplished by anyone over the agent of 18.

When it comes to the idea would it be better to go to college first or not, that is where people may argue. College education will always help you find success in real estate. There are many degrees like finance, business, and marketing that directly correlate to the day to day workings as a real estate agent.

Listen to today’s episode and learn my thoughts on why you should get the license right away and continue learning forever. The more you learn the more you earn in real estate. If you are an existing agent thinking of going to college or just thinking of becoming an agent and looking at college than this is the episode for you.

In real estate it is often confused as to who really pays the commission. The truth is it can come from a lot of different people and can be argued a lot of different ways. If we look at the 1099s on most sales it seems the listing brokerage pays the buyers brokerage based on the listing brokerage's contract with the seller. Now that said there are times this does not happen.

Some transactions the buyer pays their agent direct per the contract that they are in with their agent. This allows their agent to show them any home and know they will be paid regardless of what the listing brokerage or seller is offering. That is right I said seller is offering because some for sale by owner listings offer compensation to agents that bring buyers.

The truth is no other industry has so many variables in how and if they get paid. We as real estate agents are used to our pay being challenged and clients asking for discount. To tell you the truth that is why they hire us. We are master negotiators and will always be. By no means does this episode give legal advice but it does impart a lot of little known facts about real estate commissions. Listen today and jump in the Facebook group to talk about it.

I often get the question from listeners "How can I become a real estate agent?". In today's episode I go over the step by step process of getting a real estate agent. I talk about the different steps making sure to remind you of each pitfall to avoid and how to benefit off of knowing this information ahead. I even take time to talk about the costs associated with becoming an agent.

In a world where everyone is getting buried in college debt, be the leader and get a great job. As a real estate agent you will be able to earn a great income and help others at the same time. Becoming a real estate agent is a really rewarding job that can change your future.

Make sure to pay attention when I talk all about PSI and your testing credit. This essential step is the difference between having the ability to test in a timely manner or stressing. Do not finish the class and wait to unlock your credit or you will regret it.

Tune in today and dedicate some time to taking yourself to that next level you know you are capable of being at.

In this week's episode we go over the exclusive buyer agency agreement and why it is so important moving forward. Though 18 states have already required by law not every state has. With the new NAR settlement it is proposed that all MLS subscribers enter an agreement with every client even before showing them a house.

We walk about what changes this will do to your business and the good and bad of it. It may seem like a scary time to be an agent for most. This is because they do not have the knowledge of how to survive this new market. This episode goes over everything you can do as an agent to succeed moving forward.

Some of the pros to working in a buyer agency agreement is the clarity between you and your client that it brings. We get to talk about all the important milestones and costs ahead of the day we run into them. This helps us and the client have a better relationship.

Listen today and learn how to make your business secure in 2024.

If you are anything like me you have been watching this lawsuit closely and wondering what it means to buyer's agents as a whole. In this episode we talk about what this lawsuit could mean and how we as agents can survive these changes. Working as a buyer's agent is not going away but it is changing quickly.

As we work our way into uncharted territory it is important to be the agent the provides value. For a long time now agents have been allowed to run wild and have taken advantage of this system. The good news is for the agents doing it right it is just business as usual. They have already been using buyer agent agreements and talking about their fees up front. The reason they feel confident doing this is they stand behind the value they provide to their clients.

My suggestion is to take the next few weeks seriously and to work to provide more value than you ever have in the past for clients. Listen to this episode today and be ready for whatever this settlement means for the industry.

Welcome to Episode 266 of our podcast, where we're breaking down the complex subject of home sale contingencies. If you've ever wondered about the ins and outs of this common clause, you're in the right place.

In this episode, we break down the essence of a home sale contingency, shedding light on why it's such a prevalent feature in real estate transactions. From its role in leveraging proceeds from one home to purchase another, to its impact on negotiations and timelines, we leave no stone unturned.

We uncover the nuances that separate negotiable terms from deal-breakers. Plus, we share savvy strategies for navigating offers with home sale contingencies, ensuring you're equipped to guide your clients with confidence.

So, whether you're a seasoned agent or just dipping your toes into the world of real estate, join us as we unravel the mysteries of home sale contingencies and empower you to make informed decisions in today's wild real estate market. Tune in now and take your real estate expertise to the next level!

Attention real estate agents: Are you looking to equip yourself with valuable knowledge to better educate and support your clients through the complexities of the housing market? Look no further! In this episode, we dive deep into the world of suitable housing clauses – a crucial aspect of real estate transactions that can make all the difference for your clients.

Join us as we explore how suitable housing clauses serve as a lifeline for sellers, offering them peace of mind in uncertain times. Learn how to effectively communicate the benefits of these clauses to your clients, empowering them to make informed decisions with confidence.

Discover strategies for navigating negotiations and transactions with suitable housing clauses in mind, ensuring the best possible outcome for your clients. Whether you're a seasoned agent or just starting out, this episode will provide you with the tools and insights you need to become a trusted advisor in your clients' real estate journey.

Tune in now and elevate your expertise in suitable housing clauses – because knowledge is the key to success in today's competitive real estate market.

Welcome to Episode 264 of Real Facts on Real Estate. In this week's episode, titled "How To Be a Successful Real Estate Agent," we explore the fundamental principles that separate thriving agents from the rest of the pack. Success in this field demands unwavering dedication and a commitment to self-improvement.

Discover the key habits and routines employed by top-producing agents that keep them consistently on the path to success. Central to their approach is the trait of being a self-starter, driving their own momentum and proactively seeking opportunities. However, success in real estate isn't just about individual effort; it's also about fostering genuine connections with clients and colleagues alike. Overcoming personal hurdles and embracing discomfort are essential steps toward achieving lasting success in the competitive world of real estate.

Join us as we uncover actionable insights and practical tips for navigating the challenges of the real estate industry and forging a path to prosperity. Tune in to this week's episode to learn how to cultivate the mindset and habits necessary to thrive as a real estate agent. Remember, success is within reach for those willing to put in the effort and cultivate meaningful relationships in their professional sphere.

In Episode 263 Brokering New Construction: Strategies for Agents, we jump into the crucial aspects of handling new construction projects as a real estate agent. Understanding the timeline for new constructions is fundamental, as delays are a common occurrence. Setting realistic expectations and maintaining open communication lines among the buyer, builder, and agent is emphasized to navigate these challenges smoothly.

We also explore the financial intricacies involved in new construction deals, highlighting the necessity for agents to be transparent about the total cost, including potential upgrades and unforeseen expenses. Offering guidance on how agents can assist clients in staying within their budget by preemptively discussing additional costs is a key focus of this segment.

The episode contrasts the intricacies of ground-up construction with the process of buying builder-completed homes. While ground-up construction allows for extensive customization, it demands a comprehensive understanding of initial costs, such as land purchase and construction permits. On the other hand, opting for a builder-completed home offers a more streamlined process, with a focus on the final sale price and what's included, simplifying the buying experience for clients. This episode equips agents with the knowledge to adeptly guide their clients through the complexities of new construction purchases, ensuring a successful and satisfying outcome.

In this week's episode, we dive deep into a universal fear among Realtors®: the fear of rejection. It's a common concern shared by many, touching on the basic human instinct to seek acceptance. Our focus is to equip you with the knowledge and strategies to conquer this fear, enhancing not just your professional life, but also your personal relationships. We'll take you through a journey from leveraging Zillow leads to maximizing your sphere of influence, demonstrating how proactive actions can lead to successful transactions.

In today's digital age, where genuine communication is becoming increasingly rare, we emphasize the importance of becoming an effective communicator. Remember, the most that can happen if someone isn't interested is simply that—they're not interested. There's no real risk of harm or damage by adopting this approach, only the potential for significant gains. Tune into our episode now and begin the journey towards closing more deals with confidence.

"Winning a Bidding War" is a pivotal episode in our real estate podcast series, designed to arm agents and potential buyers with the strategies and insights needed to craft compelling offers in a fiercely competitive market. This episode underscores the critical importance of understanding each component of the offer paperwork, illuminating the fact that while the purchase price often captures the most attention, it's far from the only factor that sellers consider.

We go beyond the surface to explore the nuanced ways sellers assess offers, examining the various elements that can make or break a deal. "Winning a Bidding War" sheds light on the significance of deposit amounts, the implications of financing and inspection contingencies, and the importance of setting realistic timelines. Our expert shares invaluable advice on balancing these factors to present an offer that is both attractive to sellers and aligned with the buyer's best interests.

However, this episode also offers a word of caution: winning a bidding war at all costs is not always a true victory. We discuss the potential pitfalls of overpaying for a property, highlighting the emotional and financial repercussions that can arise from a deal where the buyer significantly exceeds the home's value. Through thoughtful analysis and empathetic understanding, we aim to help listeners recognize when the price of winning might be too high, encouraging a more strategic approach to bidding wars.

By the end of "Winning a Bidding War," listeners will not only have a deeper appreciation for the complexities of making an offer but also be equipped with the knowledge to navigate these turbulent waters with confidence. Whether you're a seasoned real estate professional or a first-time homebuyer, this episode is an invaluable guide to crafting offers that win, without losing sight of what truly constitutes a successful real estate transaction.

Welcome to this week's episode of our podcast, "EP 260: Three Key Reasons for Failure in Real Estate." In this insightful episode, we look deep into the often-overlooked pitfalls that can hinder success in the ever changing world of real estate.

Understanding the critical importance of the mantra "Interactions lead to transactions," we explore why agents who fail to continually build new connections and maintain a visible presence often find themselves struggling to close deals. We emphasize the necessity of consistent engagement with people - a strategy that should transcend beyond the moments of buying or selling. This episode highlights the significance of continuous communication to remain top-of-mind in this competitive industry.

Furthermore, we tackle the delicate balance between expertise and self-promotion. While being knowledgeable in real estate is imperative, we discuss how an overemphasis on expertise, to the detriment of marketing oneself, can ironically lead to a well-informed yet unsuccessful career.

Whether you're a seasoned real estate professional or just starting out, this episode is packed with valuable insights and practical advice to help you navigate the complexities of the industry and avoid common pitfalls. Tune in to discover the key factors that could make or break your success in real estate!

In this episode, we delve into three long-term, proven lead sources that consistently deliver results. Although agents have varied opinions on effective lead sources, these three have consistently stood the test of time. We begin by discussing the most crucial lead source an agent can possess: their sphere of influence. Leads generated from your sphere are not only the easiest to work with but are also typically the most profitable.

Following this, we explore generating leads through networking with local small businesses. Our clients' needs range from plumbing to painting, presenting diverse opportunities. Learning to convert these needs into referrals can significantly increase inbound leads. People prefer to work with individuals they know, like, and trust, emphasizing the importance of building such relationships.

We conclude the episode with a discussion on the controversial yet significant topic of portal leads. Regardless of personal opinions, portal leads are a persistent aspect of our industry. Tune in to discover strategies for effectively filling your sales funnel.

In this episode we discuss that our role as real estate agents is to continually seek ways to improve our clients' experiences. Listening and responding to their needs not only satisfies clients but also positions us ahead of our competition. Excelling as a real estate agent goes beyond just showcasing properties and managing transactions. It's about guiding clients into their new community with confidence and ease From pointing out the best local pizza joint to sharing a reliable carpenter's contact, these insights add significant value. Develop a comprehensive network of professionals to make your clients' journey into home ownership more fulfilling.

In this episode we discuss that in Massachusetts there is no formal business broker license. When selling a business without real estate included there is no licensure requirement. When selling a business that includes real estate there is the need for a real estate salesperson's license. Without that license you would be in violation of Massachusetts law. While there is no licensing requirement the process of business brokering is complex. A good business broker has a large referral network of professionals to help the entrepreneur successfully sell and purchase businesses.

In this episode we discuss that when setting goals it is important to be realistic while still pushing the envelope. Setting goals you do not believe in is akin to admitting defeat from the start, so it is crucial to choose achievable goals. Goals with measurable criteria make it easier to determine whether you've achieved them and, if not, by how much you've fallen short. Merely stating that you want to be the 'best' or that you aim to 'do a lot' fails to provide concrete success metrics. SMART goals are defined as Specific, Measurable, Achievable, Relevant, and Time-bound. Setting goals that do not align with this framework often leads to failure.

In this episode we discuss that the past several years have been a wild ride with real estate going from the lowest interest rates in history to one of the fastest interest rate hikes in history. This has led to one of the least affordable times to own a home in over 11 years. The Fed has announced that it will be cutting interest rates across the year in 2024. This means that more buyers will qualify each time they lower the rate. 2023 was such a challenging year for Realtors® that many decided it was best to get another job. This trend may remain the same across the year for 2024 due to the lack of transactions with home owners not willing to sell and lose their super low interest rate.

In this episode we discuss that oftentimes agents get offered a deal by a client in another state and it gives them the itch to get licensed there as well. Remember to do all the math when thinking about whether to do a referral or get your license. Being licensed in more than one adjoining state can be a good way to expand your inventory and reach. Working close to state lines, being licensed in more than one state might even be a necessity. If you are looking for more business and are convinced by adding a new state you are licensed in, it will grow your business so be careful. Until you hit market saturation it may be best to focus on gaining market share where you currently work.

In this episode we discuss that as an average Realtor®s as a whole do not earn a lot of money in fact it is quite the opposite. According to the National Association of Realtors® the average Real Estate Sales Agent salary in the United States is $44,813 as of January 26, 2023. Being a successful real estate agent you can earn a significant amount more than the average with some agents earning over six figures. In Massachusetts prices are high and there is stiff competition so if you want to be a top producer you must work hard for those larger commissions. It is not impossible or even highly difficult to become a top producing agent. It is all about going in and doing the work since so many Realtors® are out there just waiting for deals to fall in their lap.

In this episode we talk with Sandra Weston, Realtor® at Movementum Realty and Zen Home Team and discuss to remember when buying a closing gift that it is not about you. Make sure to pay attention to what your clients tell you throughout the journey together to get the perfect gift. Some agents think it is OK to only get their buyer clients a gift. When it comes to gift giving it is an art form and should be expressed to all parties in the transaction. Gift cards and other generic gifts are certainly better than nothing. That said a well planned gift will have a lasting effect furthering your relationship. Thank you Sandra Weston for joining us today. You can find Sandra at https://yourzenhometeam.com/

In this episode we discuss when couples are breaking apart they look for an expert who can help them navigate buying, selling, and separating at the same time. Create comprehensive guides to help them successfully navigate the process. When working with clients who are getting divorced make sure to stay a neutral party. When sending emails, texts or making phone calls make sure both sides get the same story every time. Creating and maintaining relationships with local divorce attorneys is a great way to find new clients. Working together you and the attorney can offer the client a better experience through the whole process.

In this episode we discuss that in a constantly evolving real estate landscape, staying ahead of competitors is essential. AI can help streamline all aspects of your business to keep you on the forefront of real estate. AI excels at identifying opportunities and leads in real estate. AI-powered marketing tools enhance precision and campaign effectiveness. Real estate transactions involve numerous processes that can benefit from AI automation. Accurate property pricing is vital, and AI can provide precise valuations.

In this episode we discuss that having a private social media profile as a RealtorⓇ may be hurting your business more than you think. It is hard to measure the lost leads due to your lack of visibility online. When people run into a private social media profile it allows their brain to wonder and come up with why it is private. “Who are they hiding from?”, “What are they hiding?”, “Who are they stalking?”, and so on are all ideas the consumer's mind will wander to. As an industry professional people are more interested to learn about you then more about your industry. Giving them a view into your personal life adds a face to the name and adds a comfort level to working with you.

In this episode we discuss that in real estate, your strengths and qualities are your secret sauce for success. Agents must pinpoint what makes them unique to create a shining brand. Crafting your brand story is becoming the protagonist in your real estate journey. Storytelling helps agents engage clients. Consistency is key for a strong personal brand in real estate. Ensure a reliable presence across platforms to stand out.

In this episode we discuss that as a new agent, the world of real estate can seem like a complex jungle. Education and experience are what will help you navigate this jungle. Finding the right property for your clients can be a complicated process. It requires understanding how your clients plan to use the home. Learn to master the distinction between wants and needs. Clear and concise communication between you and your clients makes the process easier. Avoiding these essential conversations can divert you from the right path and waste time.

In this episode we discuss when helping clients buy and sell a home at the same time it is important you talk with all the right people first. Speaking with a mortgage professional, tax professional, and or a legal professional all may be a good idea to save later issues. One of the most important things to understand is whether the client can own two homes at once or if they plan to buy and sell simultaneously. When we need to do it simultaneously we must put the proper contingencies in place to protect our clients. A home sale contingency means your client must sell their home in order to purchase a home they are offering on. A suitable housing clause says that your clients must find a house to move into in order to sell an interested party their home.

In this episode we discuss that when it comes to being successful in real estate it relies on your ability to nurture leads. Failure to properly nurture your leads will create a problem with your return on investment from your advertisement. Agents often make the mistake of “not wanting to bother anyone”. This mindset will leave you to find out your leads are buying and selling homes with someone else. Nurturing leads is about adding a constant stream of value add for the client and thoughtful reach outs. Lack of consistency will allow your leads to go stale and make successful contact that much harder.

In this episode we are joined by Ron Stroup of laonDepot NMLS# 484258. We discuss that when going to obtain a VA home the government does not require a minimum credit score. That said each individual lending company may have their own criteria known as overlays. As an agent working with someone on obtaining a VA home loan it is important to keep open lines of communication with the buyer’s mortgage professional. Make sure that the mortgage pro has checked the candidates COE (certificate of eligibility). VA home loans have a bad reputation with agents due to a lack of education by the agents themselves. Make sure to educate yourself on VA home loans to open up a large opportunity in your business. Thank you Ron for joining us. Ron can be reached at 508-294-3372 by voice or text. He can also be reached at rstroup@loandepot.com

In this episode we discuss that simply put, interactions lead to transactions. Make sure to make as many connections per day that you can in order to find more success. Knowing the business inside out will certainly help you once you obtain a client. That said most agents fail by spending too much time studying how to be an expert and not enough time generating leads. The single largest mistake new agents often make is getting into the mindset that you “don't want to bother people”. For lead follow up there are only two answers yes or no, anything short of that it is time to follow up.

In this episode we discuss that when thinking about people who can send you referrals, remember that key people can lead to large referral networks. Take the person who works at the gym lobby sign in. Imagine how many people they know. Friends and family can be great resources when it comes to referrals. Keep in mind that in order to stay the main referral person you are going to need to consistently remind them that you are their go to Realtor® and can help. Retiring real estate agents and brokers make great referral sources. They can continue to make a living from their network while retired, leaving you to do the leg work and mail them a check.

In this episode we discuss that in real estate you often hear people refer to your “SOI” or sphere of influence. This is the group of people who you have accumulated in life that know, like, and trust you already. It is understood in business that people who know, like, and trust you are far more likely to use you as their Realtor®. This is why so many top producing agents focus on adding their SOI to their CRM as soon as possible and constantly audit their list. When thinking about who is in your sphere of influence, take time to really break it down. The average person should end up with a list of names and contact information for around 150-300 people without any trouble.

In this episode we discuss that when working as a Realtor®, to talk with another Realtor® outside of your organization about your commission structure, is considered to be a violation of the Sherman Act and is an antitrust violation. Each agent is allowed to charge any rate that they see fit for their services based on the agreement they have with their client. After that there is also the possibility of having all different commission splits structures with their broker. Working for a buyer you may have an exclusive buyers agency agreement where you have a contract to be paid all or some of the commission by your buyer. You may also be collecting commissions offered by the listing agent known as cooperating compensation which was used by the sellers to attract a buyer through a buyer’s agent.

In this episode we discuss that working with a CRM is a must in real estate in order to manage all your clients and their needs. kvCore is a great CRM that integrates the MLS system into your CRM seamlessly. As a broker I chose to implement kvCore free for all my agents across the entire brokerage because I could see the value it would add to their businesses. As a broker owner it is our job to ensure our agents have access to the best tools possible. As a real estate agent it is your job to get new leads and turn them into clients. kvCore has an abundance of lead generation tools that make it as easy as a click of the button for agents to start generating leads.

In this episode we discuss that when working as a real estate agent for investors your reputation is being judged and is on the line with each suggestion. Sending an investor client “deals” with numbers that do not work is a quick way to prove you're an amateur. For investors to be interested in a deal there must be some meat on the bone for them to take advantage of. This means to find something and will take searching high and low and getting creative as to what could be done with the property to create wealth. When searching for properties that may work make sure to think outside the box. Use all your resources to locate a property such as MLS, CoStar, Zillow, Loopnet, Public Record, Reverse Prospecting, Town Hall, ETC. Deals are out there, you just need to find them.

In this episode we discuss that Movementum Realty offers their agents ways to earn multiple streams of income. One great way to earn another stream of income is through our ABH program where you get paid for your recruits' results. ABH stands for Always Be Hiring. This incentive program allows our agents to recruit other agents and get paid commissions as that agent finds success. One great way to generate income in real estate is to become an agent investor. Start deploying your commissions capital into buying cash producing assets like rental properties.

In this episode we discuss that in self employment it is easy to pretend to be successful without anyone really noticing. That said the risk is actually believing your own truth for too long and failing. Having an accountability partner is a great way to ensure you keep yourself on track to reaching your goals. With that accountability make sure to have 100% transparency, be committed to sharing all your goals, and have honest discussions about your progress. Having a weak accountability partner is just another way to ensure your own failure. Face it your accountability partner may be a friend but they are not always going to go around saying the things that need to be said.

In this episode we discuss that both a real estate agent and a REALTOR® are licensed professionals who help clients transact in real estate. All REALTORS® are real estate agents but not all real estate agents are REALTORS®. REALTORS® are subject to the professional development organization National Associations of REALTORS® strict Code of Ethics. This strict code ensures that these REALTORS® are a partner you can trust. Loyalty, truthfulness, and cooperation with competitors are just a few of the duties of a REALTOR® brokerage. In order for one agent to be a Realtor® their entire office must join and maintain a membership to the Association of Realtors®.

In this episode we discuss that in Massachusetts in order to become a real estate agent you must take a 40 hour course. After the course you need to score a 70 or above on both the state and federal real estate test. As an agent in Massachusetts every two years you must have taken at minimum 12 hours of accredited continued education. This number varies greatly state by state so check with your state board. To become a real estate broker in Massachusetts you must work full time in real estate for a minimum of three years. In addition to that you then must take a 60 hour course and pass both the state and federal testing.

In this episode we discuss that when a client objects to your sales pitch it tells you that something is off. Make sure to acknowledge and own their objections while never denying it. Each time you run into a new objection it shows you a place where your sales pitch was off. Objections show us the questions that were left unanswered by our own sales pitch and that should be added to future pitches. In a push or pull situation it is always easier to pull the other party forward instead of pushing back. Most objections are meant to slow things down so by acknowledgement and acceptance we are taking that power away from the client.

In this episode we discuss that selling is something that we all must learn to do in order to complete our day successfully. From selling your kids on behaving well to selling your home for a certain price. Success is a must. Selling is not the idea of swindling someone in the name of making a massive profit. True selling is the art of truly believing your product is so good that the client is missing out in not working with you. Sales come in all shapes and forms throughout our life and often we do not even notice the transaction that happened. One of the most rewarding sales we will experience in life is landing ourselves into friendships and relationships with the payout being love.

In this episode we discuss that the more you learn the more you earn in real estate. Simply knowing more allows you to see more deals where you may not have seen them before. Often we meet with clients who make the determination that they are not qualified to buy for a host of reasons. It is your job as the real estate professional to educate them on different loan products that could fit their needs. In a business like real estate the more people you know the more sales you are surrounded by. Make your mantra for 2023 “Interactions lead to transactions” and watch your pipeline grow.

In this episode we discuss that July 4th is an exciting holiday all across the country and for each and every job type. Make sure as a real estate professional you plan your schedule for success to enjoy time this Fourth of July. When writing an offer before the 4th of July make sure to choose your dates wisely. Often attorneys, inspectors, mortgage professionals, agents, and town hall all take extended vacations making tight timelines impossible. Fourth of July is one of the last hold ups when it comes to people selling waterfront properties. Over the next few weeks pay special attention to those listings that have been holding out.

In this episode we discuss that taking a vacation is a great way to reset the batteries in life and to come back with a positive outlook on things. A failure to recharge leads to burn out and constantly feeling down. When taking a vacation as a Realtor® it is important to get coverage for while you are away so you do not lose clients. Remember that as a designated agent you need to get written permission to share any information about your clients with another Realtor®. You may notice an uptick in business when you are away. The truth is your laser focus on what if I am not home for all my clients has manifested it into your world. Try having such a positive outlook when you are not on vacation.

In this episode we discuss that being a real estate agent brings its own set of unique challenges. There are not many jobs where you will be the head of marketing, sales, negotiations, staging, contract, and so much more. While often people get into real estate for the freedom of their time it is quite the opposite. When working in real estate you need to be ready to go when clients can make it which often includes nights and weekends. In 2023 we are seeing house prices rise and a lack of new inventory. This means as an agent you will be competing more and only earning a check when you close one of the few deals going through.

In this episode we discuss that in Massachusetts there is not a separate commercial real estate license. This means once licensed you can practice both commercial and residential real estate. When selling a business in most states you do not need a real estate license unless there is property being transferred with the business. This means you do not need a real estate license to be a business broker. Selling commercial real estate is very different then working in residential real estate.The value of commercial real estate is always found in the highest and best use.

In this episode we discuss that CRM stands for client relationship management software. CRM is crucial to providing a smooth long term relationship to your clients. When using CRM correctly you can rely on it like a digital brain. The more you put into your CRM system the more you will get out of it. Choosing a CRM can be confusing at first. Choose the one that YOU would use the most to find the highest level of success. Without logging in regularly there will be no added benefit.

In this episode we discuss that for some people being in front of the teacher adds a layer of accountability. Having the live help means you can not fade off into the distance while listening online. Taking the course online saves a lot of time in getting the license. It also saves you gas money by not needing to commute and being able to take the course on any device. There is no right or wrong way to study to get the license whether you choose online or in person. The key is to start right away because it is going to take you several months to complete the whole process.

In this episode we go over that Title V is the rules that the state applies to properties serviced by a septic system. In order to transfer property a test must be completed. Title V tests have three types of results a property can pass, fail, or conditionally pass. A conditional pass means the owner will need to do certain repairs to come into compliance with the code. When guiding clients to getting a Title V test done, remember timing can be important so book it early. The test results are good for two years and can be extended to three years with annual pumping.

In this episode we discuss that it is common for agents to feel imposter syndrome when first getting started in real estate. It is crucial you learn to get over this and show you are an assertive professional. When thinking about who will be your first, do not get closed minded. The key is to find someone you can build a trusting relationship with and help them find success. Sometimes agents feel really hurt when friends or family use another agent to buy or sell a home. Understand that you must both be front of mind and trusted in a job as serious as real estate.

In this episode we discuss that when getting ready to show a home performing the proper due diligence can save you a wasted trip. Make sure to jump into the FEMA flood maps to have a better understanding of the properties flood situation and possible need for insurance. Massachusetts has a lead paint registry where any home that has been tested will be listed. This site is a simple step to check if a home built before 1978 has already been tested and how the results looked. Geographic Information System or “GIS” maps are one of the best ways to get a great overview of the property. Different towns have different features but commonly you will see parcel maps, parcel info, zoning overlays, wetland overlays, and other helpful information.

In this episode we discuss that oftentimes when working with a client in a bidding war agents worry about the unknown. They worry “what if my clients pay too much” or “what if my clients do not win the bidding war”. Focus on bringing your professional opinion and experience. When helping a client prepare a winning bid make sure to properly explain the value in each and every detail on the contract. Talking with the seller’s agent to get inside info can help you hone in on dates that work best for the sellers. When working to figure out a purchase price make sure to look at all the market data for what has happened locally with other homes. Knowing that information helps but remember EVERY bidding war is different so sharpen your pencil.

In this episode we discuss that in a market with really low inventory it can be very hard as an agent working only with buyers to survive. Agents who fail to work on the listing side of their business usually will quit due to burn out. In Massachusetts a strong sellers market has continued for years leaving buyers looking for years. For agents this means a lot of hard working days, added expenses like fuel, and giving up endless amounts of weekends without a paycheck. The real reason most of these agents choose to quit is because of a failure in their personal training structure. Use a market like this to learn to leverage off your pool of buyers to entice sellers to list their homes with you.

In this episode we discuss that when getting into real estate many agents get overwhelmed with all the acronyms and other industry jargon. Make sure to take time when you hear new ones to go home and learn it. H.E.L.O.C. is a common acronym that stands for Home equity line of credit. These are a very powerful tool that a seller can use to help in the moving process. Knowing how to talk the talk in real estate can be the difference between knowing how to walk the walk. Failure to understand all options can lead an agent to seeing limited options for opportunities to generate sales.

In this episode we discuss that the key to a successful transaction without all the stress is clear communication. As the agent on a deal you are the chief communicator who needs to keep all the channels open and flowing. When working with a new buyer client one of the first calls to make even ahead of going and showing homes is to the mortgage professional they are using. It is important to get familiar with their policies, timelines, and procedures in the home buying process. For writing an offer there are many dates required that are not always up to the buyer and seller. Dates like closing, the commitment letter, and appraisal timelines are all things that the mortgage professional can answer ahead of writing the offer.

In this episode we discuss that the first step to getting a real estate license is to sign up for a state approved training course. These are held both in person or online and have a variety of different class time schedules. Once you have completed a state approved course your course will give you a packet which must be filled out and sent in. Upon the testing center approving your packet you will be given a test code which allows you to register for the test. The test is booked both online and in person with availability usually within days. Upon passing you may or may not receive a printed copy of your license or need to drive to a different facility for them to print it.

In this episode we discuss when choosing a career path it is important to have a passion for the work. Without a passion for people, relationships, and properties you will not find success in real estate. When thinking about becoming a Realtor® people often get the idea of a job with flexibility of hours. While it is true that there is flexibility you may be shocked to learn the flexibility is in your clients schedule of availability leading to a lot of nights and weekends. Limitless earning potential is one of the main factors that goes into most people getting into real estate. Even though this is true it is only true with a solid work ethic and good old fashioned hard work.

In this episode we discuss that in the year 2023 in almost every profession, industry professionals are creating more content. This has now created a need as a Realtor to make sure you are staying front of mind with your clients as they consume content. When creating content it is easy to overwhelm yourself with choosing what content to make. One of the easiest ways to come up with a topic is to think of real life questions clients asked recently. In content creation there are a lot of forms of media to choose from such as blogs, podcasts, newsletters, and social media. The key to remember is you do not have to be involved with every one of them. Dedicating yourself to the ones that work for you is the key to finding success.

In this episode we discuss when presenting an offer to a seller to have all the questions answered ahead of the presentation. Things like the financing terms, contingencies, timelines, and purchase price are all things that they will want to know firm answers to. When presenting the offer to the seller it is best to do it over a video call or in person. Having face to face contact can really help keep everyone on the same emotional level. Always remember the acronym “OLD CAR” obedience, loyalty, disclosure, confidentiality, accountability, and reasonable care which are our fiduciary duties as an agent. When presenting offers your sellers are the decision makers so keep the letters O, L, and A front of mind.

In this episode we discuss when working in real estate it is crucial to understand what business you are in. You are in the marketing and lead generation business and through that you help clients buy and sell homes. Even as the best agent in the world on paper you can still fail to win. Failure to have a constant stream of leads is the pathway to a failed career in real estate. Following a few simple steps can lead to a massive increase in your productivity. The name of the game is consistency and tenacity.

In this episode we discuss before jumping into real estate as a career you really want to think about if it is the right path for you. In real estate we need to be extremely social and meet with clients when it works best for them leading to nights and weekends work. Getting your license to buy a home may lead to you saving money when purchasing a home by taking the commission. That said there is a lot of work that goes into getting the license and affiliating with a brokerage. As an investor it is tempting to get a license to save money on the buying and selling process. The problem is that this implies there is no skill or connections needed to buy or sell real estate for maximum profits.

In this episode we discuss that running a Podcast can be as simple as you wish or as complex as you desire. Figuring out who and what purpose it will serve is the first step to finding success. Having a deep understanding of your topic makes the process much easier. That said there is always room for another interview style Podcast where you bring in expert guests leveraging off of their talents. Consistency is the key to finding success in this space. Far too often people have the expectation of going viral within the first few weeks of starting, quitting before the magic happens.

In this episode we discuss that simply put the more interactions you have with others the more transactions you will be involved with. Real estate is a business where knowing people makes deals happen. As a Realtor® it is important to be the conversation starter. Waiting for people to interact with you based on your education level will leave you without a deal. It is important to be an expert at real estate but an expert with no clients is no service to anyone. Figure out how to communicate with your potential clients and help them understand how you can help.

In this episode we discuss that a contract to purchase is the name of the contract we use to make an offer on a property. When writing a contract to purchase it is important to look at every element of the contract. Sales price is always what buyers and sellers alike pay attention to on a contract to purchase. The truth is this is NOT the only term that matters on a contract. Understanding the contingencies in a contract is very important to understanding how the deal will lay out. Being contingent means something else must happen in order for what is offered to come true and offers an out for buyers if it does not work out that way.

In this episode we discuss that most real estate brokerages offer amazing technology solutions to their agents. Surprisingly the majority of agents do not take advantage of this. Oftentimes agents have multiple different tech platforms to help them and they use each one for different specific uses. The truth is often one of these technologies may save them from needing others if the agent simply learned to utilize what they have. Make 2023 the year that you read the instruction manual that comes with everything. Do not be afraid to study online videos and everything else that helps you master the technology available to you.

In this episode we discuss that in order to see bidding wars we must see the inventory levels stay low and buyer demand stay high. So far winter 22-23 in Massachusetts inventory has remained low and demand remains high. The real question is did bidding wars ever go away? The answer seems to be no, just some sellers have decided to over lead the market on price. Properly pricing your home is the easiest way to start a war. Buyers flock to properly priced homes and it is that which leads to massive payouts.

In this weeks episode we discuss that the first thing you want to focus on is building out your contact list. Using a CRM software can really help streamline this process. Telling the world that you are now in real estate is not just something to do at the start. It should be a constant and consistent reminder to your sphere of influence. Touring property is crucial to understanding value and feeling confident in showing property. Go on broker tours, attend open houses, go out on showings, and any other way you can to see more properties.

In this episode we discuss when having difficult client conversations make sure to follow the acronym OLD CAR principles. We own our clients Obedience, Loyalty, Disclosure, Confidentiality, Accountability and Reasonable Care. Sometimes our clients may not like to hear what we have to say but in order to properly protect them we have to say certain things. This can be something like bringing up a major problem with the home to ensure they are OK with it. When our clients budget does not meet their needs is a place where a massive amount of time and energy can be wasted. This is a place where making some suggestions can help steer them onto the right path.

In this episode we discuss that as a real estate professional it is important to stay current with all the newest technology. From digital staging to immersive walk through tours, staying competitive wins listings. Client Relationship management software is a must have in the modern day work environment. This technology helps you put your clients first and keep you front of mind. Even something as simple as a laser powered tape measure can save you massive time. In business time is money and in life it is the only this we do not get any more of.

In this episode we discuss how most people fail to follow their New Year’s resolutions. This is because they do not have the GRIT to deal with going through change. It takes wanting to change for change to happen. Often people’s goals are based on what they think others want them to change versus what they want to change about themselves. Accountability is one way to keep on your goal. Setting a person as your accountability partner can add some pressure towards your success.

In this episode we discuss that when selling any product it is important to believe in the value of your product. This allows you to feel confident building a relationship with the client. People do business with people they know, like, and trust. Ask yourself what you are doing to gain new acquaintances, establish trust, and to make others' lives more valuable. After a successful transaction with relationship building involved your business will grow. That client will now be willing to tell their friends and family about the great services you offer.

In this weeks episode we remind you that as a real estate agent in the state of Massachusetts we are not allowed to answer questions regarding use. It is your buyer’s duty to ensure the property is everything they need in writing from the municipality. Asking town hall before doing something is always best. Thinking of doing a project on the sly can lead to a massive headache when the town building inspector finds out. The town hall is a massive resource when it comes to buying or selling a home. Get familiar with the building department, conservation department, board of health, assessor's office, and everyone else up at town hall.

In this historic 200th episode we discuss that in this modern era where everything can be accomplished so quickly with the hit of a button it is easy to see how people get lost. The key to personal success is to be consistent with the things you do. When creating content for a personal brand it is not about hitting one viral piece it is about creating a stream of valuable content. While going viral unarguably grows a person it is not always sustainable. If you always work to be 1% better each day you are 3.65 times better by the year's end. Through compounding gains we find our largest successes.

In this episode we discuss that your database is the single most important foundation to your business. Take time to constantly work on it to ensure it is current. Names, phone numbers, email addresses, birthdays, and other pertinent information should all be stored in one place. This database will be the place to grow your business. When you are thinking of who to add to your database, dig deep. It is amazing how many people each one of us knows without thinking about it.

In this weeks episode we discuss that the holidays are a season where people come together as a community. This is the perfect season to be less of an introvert and grow your network. A reason this season to reach out to others is one of generosity. Use the holidays as the time to help your community in a positive manner. When you get involved in your community you never know who you are going to meet. The best part is it feels great to be a community leader as you help others.

In this episode we discuss that with higher interest rates we are seeing prices start to flatten out. For those clients who have been waiting to sell at a peak now may be the time. When you are trying to sell properties that are less desirable for any reason it is easiest in a busy market. Buyers with choices have the right to be much more picky. Having honest conversations with sellers is more important in market shifts than at any other point. Make sure your clients understand all the possibilities in the market moving forward.

In this episode we discuss in real estate the difference between landing deals and not is often times as simple as seeing the deal. Having a better education in real estate will help you see more deals. Buying tools that help you save time will open your schedule up to other tasks. Spend the extra time saved doing things like marketing and following up. Spending time reading is a massive time saver when done right. After learning new skills, implement them to save time each day. Even 5 mins saved a day for the next 30 years saves you 912 hours!

In this episode we discuss that you need to take your time and go through your friend list on social media platforms and you will notice old friends that you have not spoken to in a long while. Now is the time to re engage these people through dms, texts, and phone calls. Being a contributing member to your local community is both kind and also helps you meet people. Volunteer more time locally to help with the running of your community. Take out your phone and open the contact book. Now slide your finger fast to rapidly scroll through your contacts and call whoever you land on.

In this episode we discuss that when growing a business it is easy to get complacent with the growth and not pay attention to what makes the money. Make sure to take time to look back at what is and what is not working. In making decisions on the direction your company is headed make sure to keep in mind the time needed to measure success. Often people rush the results and do not wait patiently for the investment to work out. Think of yourself as a mirror when looking into your business. If you can not be as honest as a mirror then hire a third party to give an outside opinion or you may hide from reality.

In this episode we discuss that most platform leads cost upwards of 25-40% of the total commission. This is a very expensive way to grow a real estate business. When buying portal leads you must look at the lead as the portals once and yours forever. You must cultivate great relationships that lead to multiple transactions to make the ROI worth it. Working with your sphere of influence is a much more cost effective way to grow. Your sphere not only will choose to use you, they will enjoy the process.

In this episode we discuss that when you start your day earlier than other people there are less distractions. Use this time to focus on getting the behind the scenes tasks of your job done. Formulating lists, filling out paperwork, planning, and research can all be done before hours. Doing all this before the phone rings ensures you get it done. When you get all your paperwork and other business related tasks done you are ready to start showings. Now you can go off to your showings with no worries of what still needs to be done.

In this episode we discuss that when following up with a lead it is important to go at it confidently and offer value. Failure to do so will just lead to constant rejection. Make sure to keep great notes when working on leads. By doing so each time you reach out you can refer back to the last call to show you are listening. Plan a follow up schedule and stick to it. Going in and out based on being busy leads to bad lead conversion and a cyclical sales cycle.

In this episode we discuss that the question are you pre-approved yet seems like such a simple question to ask. The reality is when asked at the wrong time or the wrong way it can come off very offensive or as an easy out. When showing houses it is important to remember that the property is for the client and not you. This means questioning the sizing of bedrooms or other house details may offend your client. Asking someone at an open house if they have an agent is an easy out for them to say yes and be left alone. Instead ask them conversations starting questions like “What brings you out to the open house?” or “ Where did you travel from today?”.

In this episode we discuss that the question are you pre-approved yet seems like such a simple question to ask. The reality is when asked at the wrong time or the wrong way it can come off very offensive or as an easy out. When showing houses it is important to remember that the property is for the client and not you. This means questioning the sizing of bedrooms or other house details may offend your client. Asking someone at an open house if they have an agent is an easy out for them to say yes and be left alone. Instead ask them conversations starting questions like “What brings you out to the open house?” or “ Where did you travel from today?”.

In this episode we discuss when it comes to gaining people's trust it is all about asking the right questions. Asking a few key questions will help you put your clients at ease. When asking questions in real estate we are looking to uncover the true why. Often we get buried in the client’s wants vs their why. Focusing on learning more about our clients highest and best use for the property ensures we can be helpful in the search. Take more time to really get to know your clients.

In this episode we discuss when it comes to gaining people's trust it is all about asking the right questions. Asking a few key questions will help you put your clients at ease. When asking questions in real estate we are looking to uncover the true why. Often we get buried in the client’s wants vs their why. Focusing on learning more about our clients highest and best use for the property ensures we can be helpful in the search. Take more time to really get to know your clients.

In this episode we discuss why when it comes to the size of one's network most people make an understatement. This allows them to enable themselves when not enough action is going on. When thinking about how large your network really is, get creative. Think about all the lives you have touched during your time on this planet. Just because you do not directly know someone does not mean you do not have access to them. Start to ask more “who do you know?” style questions.

In this episode we discuss why when it comes to the size of one's network most people make an understatement. This allows them to enable themselves when not enough action is going on. When thinking about how large your network really is, get creative. Think about all the lives you have touched during your time on this planet. Just because you do not directly know someone does not mean you do not have access to them. Start to ask more “who do you know?” style questions.

In this episode we discuss that when working with clients it is important to put their thoughts and needs first. Directly injecting your opinion only makes things more challenging. There are lots of properties along highways, power lines, near parking lots, and other configurations. That same person who likes that may not like rural listings. Calling a room size small can offend a buyer. What if this is the first time they ever all had their own bedroom and you called it small?

In this episode we discuss that when working with clients it is important to put their thoughts and needs first. Directly injecting your opinion only makes things more challenging. There are lots of properties along highways, power lines, near parking lots, and other configurations. That same person who likes that may not like rural listings. Calling a room size small can offend a buyer. What if this is the first time they ever all had their own bedroom and you called it small?

In this episode we discuss when we want someone to do something one key element is asking correctly. This technique is called framing. Often when we see the news reporters ask people questions on scene we witness framing. Instead of asking an open ended question they use keywords to direct the person's thoughts. When introducing the idea of asking for something from the other party in a real estate transaction, framing becomes essential. Instead of saying to your client that the other party should do something we say “I will check with the other party and see what they say”.

In this episode we discuss why real estate is a business where we meet on location and constantly are on the move. Make sure to plan your trips so you can always be on time. Being on time does not mean showing up at the exact moment you're scheduled. It means getting there early and preparing for your appointment. When facilitating a showing, get there early to get comfortable with the home. It is OK to make an early client wait while you prepare the home.

In this episode we discuss that the truth is anytime you sell real estate fast you need to be careful not to give away money. Not letting the entire market get a chance to view your property may not show you its full potential. When selling distressed property sometimes it is just about getting out. The sooner you are out the sooner the bills no longer are draining you. For properties that are less desirable or have major defects, sometimes selling fast is the only way to go. Just be careful not to trust the first cash offer that comes in, make sure to read all the terms and conditions.

In this episode we discuss When you try to over promise you risk breaking your word and losing a client. Learn to set realistic goals and when possible crush them. When you over deliver on your word people will notice it. If I tell a client it will be done on Wednesday and I am actually done on Tuesday they are always happy and never discouraged. Working in real estate we are often waiting for answers from someone else. If you over promise and the other party takes longer than you thought they would you could be left explaining it to your client.

In this episode we talk about how you would normally prepare for a meeting and do the same if not more. If you would normally dress up just because you are behind a video camera does not mean you do not have to. Being on time is actually being late to an online video call. Make sure to open the room early and be ready to help your client with tech support if needed. Keep in mind when meeting digitally for a showing to slow down. Moving too quickly will make the call pixelate and be blurry.

In this episode we go over when you tell a client that the other party should do something you have created the assumption of reasonableness. If the other party does not follow through you now have made them look unreasonable. As an agent putting in your own two cents can be deadly to deals. Let the client decide what they do and do not like about a home. Telling a seller you are going to be getting an offer can leave room for a let down. What if the other agent never submits that offer they said was coming?

In this episode we discuss that as an industry professional you must learn to be a sponge. Make sure any time you can learn you do so you know the industry inside out. Simply learning more about the process allows you to see more deals. Instead of thinking something can not happen you find a way to make it happen. Though we are agents and not mortgage professionals it is important to understand the products. Simply knowing a way to get funding is another way to put a deal together and offer more value than just being a sales person

In this episode we discuss when agents allow clients to set unreasonable prices it leads to price breaks in the future. Sometimes when a market surges we see people overshoot the current pricing trends. When taking on a listing that may be over priced it is best to talk with the client and schedule a price break in the listing agreement. For instance saying “In 30 days if we do not have an offer our new price will be $x”. Failure to take corrective action or large enough price breaks can lead to worse. Falling behind and chasing the market will lead to a lower sale price and more days wasted time.

In this episode we discuss how studying the local market comparables will ensure you understand the local market well. Remember chances are the client has done research so make sure to do yours. Being on time is being late. Being early is a great way to ensure you are on time and set up by the time the client arrives. Turning on all the lights and opening the blinds can make a huge difference. A bright room not only feels more friendly but it also appears to be larger.

In this episode we discuss that when listing a home it is important to take the proper time to prepare the listing. Rushing your client’s property on the market is no help to yourself. On photography day it is important for the home to look as it will the days of showings. Make sure to have the client de-clutter and stage for your photographer. When writing a listing description keep in mind that in the digital era most of the info is already known from the proper fields such as bedroom or bathroom count. Use the remarks space to sell the lifestyle and dream of why anyone would want to live at this home.

In this episode we go over why oftentimes real estate agents will get text messages saying it is their real estate broker and they need help. Be diligent to ensure before talking with this person or replying that the number matches the number you have for them most often they are scammers. As an agent when working a transaction where money wiring will be involved the attorney, bank, and clients are aware of everything. Scammers may try to portray themselves as the person to give the wire transfer instructions. As agents our numbers are public record and posted all over our marketing. This means inbound sales calls will bombard you. Shop carefully.

In this episode we go over why as fuel costs soar and interest rates climb, affordability changes. This means that we will start seeing some easing on the soaring housing prices. This is not a time where we expect an immediate and massive market shift; it is more of a slow change. Preparing for this change means helping sellers choose the right price. For buyers the caution would be the cost of waiting. While we have this brief bit of higher inventory and less competition now is the time to move.

In this episode we discuss when thinking about where to hang your real estate license it is OK to be a bit selfish. You are offering them value by joining so you should want to know what value they will provide you. Chasing after the largest name in an industry or most signs on the street might sound like a good method but what does it really mean? As a newbie at the biggest place what type of attention will you get? When you walk into the right brokerage it will be just like walking into the right home with a buyer. You just know that it fits well and makes you shine as the amazing agent you are.

In this episode we discuss that when branding you need to think about how you will convey the message of your brand. You need to try to set the narrative of what it means to do business with your brand. A good example of a branding narrative is what Yeti has done with cold cups and coolers. They have made it synonymous with Yeti which means long lasting cold and ice. What do you want to be known for? Is this for the right reasons? Remember when setting up a brand it is a long term play.

In this weeks episode we go over why offer deadlines simply act as a guide to when the seller would like all their offers in by. There is no rule that they must adhere to this deadline. Sometimes an offer comes in ahead of an offer deadline that is too good to refuse and the seller chooses to accept it. This means waiting to submit your offer could leave you without the house. When working with clients we must decide whether putting a short deadline in helps us skirt an offer deadline. Making a great offer with little time for the seller to decide may be a way to get your offer accepted early.

In this episode we discuss when it comes to selling or buying a home there will be the need to make a lot of decisions. As a great real estate agent you will help guide them in making great decisions. As a client’s fiduciary your job is to help them make good financial decisions. This type of relationship needs to b revolve around trust. As a professional, oftentimes we have been in the same place before and know the end result. Use this experience to help your clients to avoid pain and maximize their success.

In this week's episode, we discuss the impacts of energy costs on Real Estate agents. Given the high gas prices at the moment, learning to leverage off of things like online signature platforms can save a trip. Also, we discuss how it is time to look into shipping of items. Rather than drive to deliver a check sometimes you should overnight it instead, saving you time and even money. And lastly, clients are getting scared about home heating costs for the winter of 2022-2023 so make sure to show them homes with more efficient systems to ensure their budget would work.

In this week's episode, we discuss the interest rates and how they could affect your client's pre-approval. A slight uptick in rates can mean a major downward trend in your client's purchase power. As the rate goes up, it increases your client’s monthly payment. In real estate, everything is about the monthly payment. When this monthly payment becomes unaffordable for your client, then their purchase price needs to be lower.

In this episode we discuss strangely enough the majority of agents finish a sale then disappear out of their clients’ lives. An agent who wants to be more successful and helpful stays in constant contact with their clients. Follow up can be as simple as checking in to see how they are adjusting to their new home. Remember it is all new to them and they will be excited to talk. When choosing a real estate agent most people go with who is on their mind. Staying front of mind with constant contact points ensures you will be receiving referrals.

In this week's episode, we discuss some techniques to ensure how to leverage off of the marketing properly. Listings generate buyers, so make sure they are seen everywhere. Marketing a listing does not just consist of putting it on the MLS. You need to make sure to get creative and to get your listing where the buyers are. Additionally, it is important to sell the dream when writing a listing description. With the digital era, we have photos, videos, and a large amount of data, so use the description to sell the lifestyle.

In this week's episode, we discuss strategies to get any new real estate agent to get into the market and get their first clients. From figuring out your sphere of influence and who you know from friends and family, to getting the word out through a multitude of paid and organic marketing and lead generation. Tune in to learn more.

In this episode we discuss as a Realtor® it is your job to help your clients understand pricing. Whether it be the risks of over or under pricing you must be well versed in pricing strategy. Education is key to your clients understanding the appraisal. While not all offers are subject to appraisal most are and if priced wrong this could lead to a lost deal. Letting the client set the price is called buying the listing. Doing this can ruin your reputation and lower your list price to sale price rations making you look like a bad agent.

In this episode we discuss that hanging your license means that you are working for a brokerage. This will be one of the most important decisions you make in your career. There are so many different brokerage models that you as an individual need to understand what works best for you. One thing that is always important to look for is your ability to access their resources. A good real estate brokerage is going to offer a lot of back end support to their agents. Having this support network allows you to grow fast and stronger.

In this weeks episode we go over the difference between self employed and employees is the ability to make decisions. For employees they are most often given a task whereas self employed guide themself. As an entrepreneur it is important to understand that there are no failures. There is success in learning what does not work. Paralysis through analysis is real and just as deadly as it sounds. Stop losing time over making the perfect decision and make decisive action.

In this week's episode, we discuss the benefits of understanding real estate deeply as an agent and how it's essentially like wearing a larger tool belt. The more you understand, the more you can use these tools to get the job done. Understanding the tools in our arsenal allows us to choose the right tool, similar to a carpenter who would not complete their job without understanding which tool does what job; for agents, understanding as many contingencies as possible means closing more deals. Tune in to learn more.

In this week's episode, we discuss what it means to be marketing your real estate business in 2022. There are plenty of amazing free ways to market your brand so make sure to drop your excuses as to why you do not market. In reality, working in real estate is essentially working in marketing that drives real estate sales and growth. In other words, failing to succeed in marketing and lead generation leads to failure in business. Tune in to learn more.

In this week's episode, we discuss how interactions lead to transactions. The simplest way to explain this is that the more people you interact with, the more business you will do. Agents need to put themselves out there and start interacting with the community. Furthermore, aside from all the benefits that being a real estate agent offers, one of the most significant benefits is that your business will grow as your relationships grow. A good idea to start with is to look into your community for volunteer opportunities. Tune in to learn more.

In this week's episode, we discuss 5 vital skills to a top producer's success in real estate this year. Interactions lead to transactions. As a top producer, you must be able to socialize and create relationships. Being self-driven means looking in the mirror and seeing the truth. As a self-employed person, you must hold yourself accountable. Tune in to learn more.

In this week's episode, we discuss the topic of studying and passing the Real Estate Exam along with some helpful tips. We believe it's important to start with what you do know and then expand on that, but also, it's important to do that consistently and strategically. Remember that managing to understand the somewhat complex vocabulary of the industry early on can be crucial to your learning progress. Tune in to learn more.

In this week's episode, we discuss some of the factors that come into play when determining whether you should consider becoming a real estate agent in the year 2022 or not. Listening to this episode will give you more clarity and direction to determine the right plan for yourself.

In this week's episode, we discuss the importance of agents' finding their niche within real estate. A niche is defined as a specialized segment of the market for a particular kind of product or service. For some, niche marketing might seem too narrow, but the more you try and find a suitable niche for you, the easier everything would get. At the end of the day, a concerted effort is going to have a far higher return on your investment. Tune in to learn more about the importance of finding one's niche.

In this week's episode, we discuss what you need to think about as an agent to write a better and more competitive cash offer that would have the highest chances of getting accepted. Oftentimes cash offers speak louder than finance but you still need to think about all the terms. A strong mortgage approval, a similar offer price, and better terms can beat cash. It is important to note that cash offers do not naturally come with an appraisal contingency. This means if your clients want one you need to ensure it makes it in the additional terms. Tune in to learn more.

In this week's episode, we discuss what it means to set expectations the right way with your clients and why the consistency of doing so matters. As real estate professionals, it is our job to set expectations. Expectations can help up avoid having our clients go through any amount of physical and emotional stress. Generally, clients only know what's on the news and what other people tell them. Make sure to help them understand the market based on their unique circumstances. Additionally, answering late nights texts and calls instead of replying the next day shows the client you work 24/7, which isn't a realistic expectation. Tune in to learn more.

In this week's episode, we discuss how to get started in Real Estate once you've acquired your license. The limitless earning potential can be a big motivating factor, but while it is possible and it is within reach, it's also easier said than done. Our episode Guest, John Almeida puts it this way "My favorite part of real estate is the limitless earning potential, I plan to capitalize on this by putting in the work." Moreover, he shares an important piece of advice for new agents, which is to try and plan for the unexpected. If you're interested in learning more about how to get started in real estate, make sure to listen to this week's episode.

In this week's episode, we discuss a few factors that would greatly influence and improve your earnings in real estate in 2022. The more outbound energy you expend the more your business will expand. Simply contacting more people this year will grow your database. Also, it is important to never look at marketing as a cost, always think of it as an investment. Focus on your return on investment and watch your business grow.

In this week's episode, we talk about 2021 and how it came with its unique challenges from lack of inventory to Covid 19. One of the highlights of the year was being able to attend Real Estate Domination 2021 Conference in Las Vegas, NV.

For 2022 we are raising the bar. With more guest speakers and live events, Real Facts on Real Estate is sure to deliver.

In this week's episode, we discuss the topic of gifting which we believe is an art and not just about spending money. When giving, understanding the purpose of your gift is crucial to making the impact you desire. One of the first steps to a good gift is knowing and understanding the person you are giving it to. The more you can focus your gift on them the more they will value it. We say all of this because a great gift accentuates something already in the recipient's life. Trying to buy huge expensive gifts will not have the same positive impact as a small well thought out inexpensive gift that adds value to their life.

In this week's episode, we talk about how the holidays give us the opportunity and excuse to contact and remain in touch with our clients. When getting ready to contact your clients, think about adding value. Moreover, we talk about making sure we avoid any business/corporate feel on holiday cards that get sent out. You should spend extra time making your holiday card feel personal and genuine. If you're interested in learning more about how to approach this gesture, make sure to tune in to today's episode!

In this week's episode of Real Facts on Real Estate Podcast, we discuss the importance of being a mentor and a guide in the process of buying a home. An important aspect that falls under this is agents' knowledge of local and nearby communities as it could be a valuable addition to your clients' shopping experience. If this sounds like what you're looking for then don't hesitate to tune in this week's episode N#148: Do Your Job!

In this week's episode, we discuss how setting goals allows us to create a benchmark for what success looks like. See, failing to set goals allows us to wander off track without even knowing it. When you reach a goal, it is time to reassess and set an even higher goal. It is also very important to acknowledge our successes but not allow them to stagnate our progress. Failing to reach a goal does not mean you failed. It means you successfully found out what did not work and now have better guidance for your next plan.

In this week's episode, we discuss the importance of taking the holidays into account. It can be difficult to hold deadlines if you do not check-in with all involved parties first. And it's important to note that not everyone celebrates on the same day or same way as you do so it is crucial to plan ahead to keep everyone on the same page. Tune in to learn more how on how to better plan for the holidays.

In this week's episode, we discuss the topic of hosting events and especially the importance of knowing what the host would like to get out of the event and what their call to action would be. Planning is key and getting help is often necessary, but perhaps the most important element regarding hosting events is the added value a networking event could have on others' lives and the hosts' as well.

In this week's episode, we discuss the fact that while real agents are in the sales business, they are equally involved in the marketing business until they land a client, which in turn converts into sales. We also dive into the topic of defining the business that we are in and offer important advice on how to better run your real estate business. Tune in to learn more.

In this week's episode, we discuss whether seminars are worth it or not, and that is through asking this question: How is this seminar going to add value to my business? See, not all seminars are created equally and some are just giant upsell events where others are content-packed. Tune in to learn more about how to figure out whether a seminar is worth it for you and your business and how being present when you do choose to attend such events could help you in the long run.

In this week's episode, we discuss how it is so easy to go into hibernation as a real estate agent. Real Estate generally has a cyclical sales cycle and winters being the slow time we see too many agents go into hibernation. Tune in this episode to learn more bout when to work in your business and when to work on your business and the differences between the two.

In this week's episode, we discuss the importance of being tech-savvy In order to compete in real estate as an agent in 2021. This will help ensure that you can compete with the rest of the industry in terms of price and convenience. When studying tech make sure that it is cutting edge. Information about the product that is over a few months old may already be outdated. Make sure to maximize the use of features in the software and technology suite you already have before adding new ones. Oftentimes, people are underutilizing the different tools they are already paying for. Tune in to learn more.

In this week's episode, we are covering staging a home for agents. When selling a property sometimes staging can help the property receive a much higher sale price if done correctly. Today we cover when you should consider having a home staged, and why it can be so helpful in the sale of a home.

In this week's episode, we are covering the entire process of getting licensed in real estate. Today we break down the real estate exam, how to register for it, and how to prepare yourself for a successful career as a real estate professional!

In this week's episode, we are covering how to make money as a real estate agent. Finding success in this industry relies on one major thing. Your desire to win and drive to ensure you do so is the only thing separating success from failure. It takes more than just buying leads and opening doors, you have to be a creative business builder.

In this week's episode, we are covering how you can prepare yourself for the winter market. Generally, in real estate, we see a decline in inventory and buyers throughout the winter. However, with the number of people working from home and the endless ways to view homes without leaving the couch, we believe this winter market stigma is slowly changing. Today we give advice on ways you can work on your business throughout these slow months, and prepare yourself for success!

In this week's episode, we are covering what you should know to ensure your deals get done. To find success as a real estate professional takes much more than passing the exam. Today we discuss how your continued education in all aspects of real estate is essential to finding success in your career.

In this week's episode, we are covering the Fall marketplace. The fall is a perfect time for people to buy and sell real estate because the curb appeal of your home is at its peak. The grass is green, the leaves are changing colors, and cooler weather makes it an optimal time of year to buy or sell a home. This week we break down our predictions for the real estate market this Fall, and what agents should be doing to prepare themselves!

In this week's episode, we are discussing how you can earn that commission. Today we are helping you learn how to create more value for your services as a real estate professional through networking and higher education. Your commissions are earned, so we want to help you learn how to close more deals to find success in your career!

In this week's episode, we are covering how to be a listing agent. In order to get listings, you have to be willing to put yourself out there and be a relationship builder with your clients. When someone is selling their home they need someone they can trust. Today we are giving you some advice on how putting more effort towards tracking down listings will help your business explode with growth.

In this week's episode, we are covering offers gone wrong. In real estate, there are several things that can cause an offer to go sour. As real estate professionals, it is our responsibility to help manage our client's emotions through these times and pivot quickly to the next actionable steps in their deal. Today we give advice on how to navigate through these situations!

In today’s episode, we are covering how you can follow up like a boss. One of the key factors to success as a real estate professional, as well as any sort of sales role, is your ability to follow up with your clients. Today we provide some tips on how you can use clarity, positivity, and other methods in your follow-up call to get precise answers from your clients.

In this week's episode, we are covering how you can better schedule your time. As real estate professionals, we are always scheduling with clients. Whether it's to set up meetings, showings, walkthroughs, closings, our scheduling is a major factor in our success. Today we give you some tips on how you can manage your scheduling with clients to ensure their needs are met, but also to ensure that you are allotting yourself time to unwind and enjoy your life outside of work!

In this week's episode, we are covering how you can take control of your real estate career. As an agent, it is your responsibility to be a guide and a mentor to your clients so they feel like they are in good hands working with you. This week we give you some advice on how you can take your career to the next level by tracking your success and using your failures to make you stronger. Tune in today!

In this week's episode, we are covering how you can find wealth in real estate. One of the best parts of the real estate industry is that when you are successful, you are also building wealth for everyone else around you as well. Today we break down how you can build wealth while forming lifelong relationships with your clients by helping them make a great real estate investment as well!

In this week's episode, we are discussing how to deal with a shifting market. We are starting to see a change in the housing market. As inventory is rising we are noticing stabilization of the market. The real estate market is not on a decline it is just leveling out which is going to mean a change in our approach as real estate professionals. Today we help you prepare yourself for this change!

In this week's episode, we are covering the difference between buying leads and marketing. Marketing is a crucial part of being a real estate professional and you must be a lead generation expert in order to find success in your career. Today we break down why real estate professionals must ALWAYS be marketing themselves and how they can find a steady stream of incoming leads!

In this week's episode, we are giving you 13 lucky places to generate leads. For many agents, finding leads can be a rigorous process. However, there are several ways to market yourself to improve your chances of finding leads. Today we give you some tips to guide you in the right direction!

In this week's episode, we are giving you the truth about being a real estate agent. As agents, we must be persistent in our marketing pursuits and always working to generate more leads! Today we discuss what goes into finding success, what misconceptions are formed about our profession, and how you can make your clients respect the work that you do!

In today's episode, we are focusing on morning rituals and how you can introduce the power of positivity to your daily routine! Using your mornings to focus on the good things and recognize the great people in your life will help you find success throughout the rest of your day and career.

In this week's episode, we are discussing lead generation and its importance to your success in real estate. No matter how you are receiving your leads, it is of the utmost importance that you are reacting to them right away and always finding a way to get more coming your way. As an agent in this day and age, you must constantly be marketing yourself and having your ears to the ground to find potential leads. Today we cover the best practices to ensure you are taking advantage of every possible lead that comes your way!

In this week's episode, we are covering the summer market in 2021. We are focusing on what the market looks like, how you can prepare, and our prediction on what places might see an uptick in sales. June has historically been one of the busiest months in real estate, so it is important we stay focused on our goals in our career, but also take time to enjoy these summer months!

In this week's episode, we are covering the importance of understanding WHY. As an agent it is important to understand the who, what, when, where, and always the why with your clients. The 'why' allows us as agents to perform our job correctly and ensures we are helping the client find exactly what they want in their home buying or selling experience.

In today's episode, we are giving you three tips to jumpstart your day. It is very common in our professional careers that we start to form a regiment or routine we follow to help guide our day. These are three tips on things you can do as a real estate professional to not only help yourself mentally but also get ahead and form better relationships with your clients.

In this week's episode, we are covering why you should be training like an athlete to be the best real estate professional you can be. Our industry is very diverse in nature and like an athlete practice makes perfect. We need to constantly be training our minds through education to ensure we are bettering ourselves every day. With so many outlets for education in 2021, there is no longer any reason you can't be learning something new about your profession every day. So, how badly do you want to win?

In this week's episode, we are asking agents to stay in their lane throughout your home transactions. As a real estate professional, your obligation is to be a guide to the buyer or seller. However, you are not an expert in all aspects of real estate. It is your obligation to let your clients know when they should receive expert opinions in the areas where you are not a professional. This week we discuss how to rely on experts rather than cut corners to ensure the best practice of your profession!

In this week's episode, we are giving you advice on the benefits and dangers of removing inspections and appraisals. Waiving these aspects has become a common practice for clients to get that dream home they desire. However, it is our duty as agents to be sure our client understands the risks and rewards of going this route.

In this week's episode, we cover the importance of processes, and how they can help you gain an edge over your competition. Being a real estate agent can be chaotic and unpredictable, but if you provide yourself with the right tools and processes it can help you exponentially. This episode will help you understand why it is so important to implement processes into your day to day routine, and how it will help you succeed.

In this week's episode, we are talking about growing our careers with an attitude of gratitude. In this crazy world, it is important we sometimes step back, take a breath, and admire the good things that are going on in our lives. Shawn covers the lessons he learned at the Ninja Selling installation, and how starting your day with gratitude can lead to a fruitful future in your career as well as your life.

In this weeks episode, we are covering how real estate professionals can manage their time in this crazy seller's market. With how busy the market is right now, agents are constantly running around trying to find the perfect home for their clients. We talk about how to deal with the madness, and how to know when you should take a break!

In this week's episode, we cover the unwritten rules to a crazy seller's market. The current state of the housing market is extremely swayed towards the seller. As a buyer's agent, it is important to not take it personally when an offer is accepted before your showing. Real Estate is a competitive field so it is imperative that as an agent, there are several other people working towards your same goal. Today we cover not only what you can do to position yourself for success, but also what you can do to understand the failures you may encounter.

In this week's episode, we cover why you should be taking advantage of Client Relationship Management (CRM) software to help with your real estate clientele. When done correctly your CRM can become an extension of your brain to help you never miss anything for your clients. We cover what programs work well, and how you can set yourself up for success and with your CRM.

In this week's episode, we discuss how real estate professionals should be handling getting their clients offer accepted. We cover the dos and don'ts of getting your client's offer accepted, as well as some tactics that may help you succeed in getting the seller to choose your offer!

In this week's episode, we are helping agents understand who matters in a real estate transaction. We all have our own perspectives when looking at a home, and it lends to the idea that one person's trash is another person's treasure. Tune in this week to get tips on how you can change your mindset to ensure you are always putting your client's perspective first!

This week we cover how agents need to learn what a deal sounds like. We discuss how to find these potential deals that many do not take advantage of even when they are sitting right in front of you to take. This episode teaches you how to keep your ear to the ground and make the most of your surroundings to find success in Real Estate.

On this weeks episode we are focusing on how YOU can provide exceptional value to your clients. Your clients do not need a salesperson, they need a guide. This episode talks about what you can do to prove your value to your clients.

This week we cover the best practices for buyers agents when working in a sellers market. We cover the advice you should give and the research that goes in to finding success when working with clients.

On this weeks episode we talk about how your love for sports, and the passion you put into sports can really show off your intelligence. This episode goes over how our ability to find the same type of passion in our work as we have for sports can be fundamental to our success in our careers.

On this weeks episode we cover why agents should not fear changing brokerages. The fear of the unknown is something we all face in our lives, but we are here to give you guidance on how to know when it is the right time to make a change.

Congratulations! You just got your real estate license and are ready to get to work. This episode will give you the next actionable steps to take to kickstart your career. Remember that your success in real estate is based off of the effort you put in! Always educate yourself and implement what you learn instantly.

On this weeks episode we dive into the importance of coming up with your sphere of influence as an agent. We all have an inner circle of people who can help us generate business. This episode covers how to form, organize, and connect with this sphere so they can start working for you!

On todays episode of Real Facts on Real Estate we made the decision to go back to our roots. When we started this podcast our goal was to provide the tools for new real estate agents to grow in the industry, and make six figure commissions. Over our first year we began to stray from this, but today we right the ship!

Today we've hit episode 100, we discuss the success we have developed over the past year and where we plan to head in the future. As our team has grown we have started developing new strategies and narrowed our focus on our work. Today we step back to commemorate our hard work and how we plan to keep growing in the future! Thank you to all of our listeners and we look forward to growing with you as well!

On episode 99 of Real Facts on Real Estate we cover seven ways that real estate professionals can make more money in 2021. This episode includes tips on how to grow your marketing, better your practices, and how to invest in yourself to find success in the new year!

On episode 98 of Real Facts on Real Estate, Shawn Moloney provides 5 traits that every Real Estate Professional should have in their arsenal to find success in their careers. This episode covers everything from psychological characteristics to marketing techniques Real Estate Professionals can adopt into their practice. Listen today!

Buyers Consultation. On this weeks episode of Real Facts on Real Estate Shawn walks us through the importance of a buyers consultation. Learn how these consultations relate directly to your ability to close deals.

What it Means to be an Essential Worker. In this weeks episode we talk about what it meant and what it means to be an essential worker in COVID times. I go over why we are essential and what it means in the future moving forward.

Getting A Reciprocal Real Estate Salesperson License In Rhode Island. This week we talk about our expansion. My real estate brokerage located in Massachusetts is expanding into Rhode Island. I go over expanding your license into Rhode Island and possibly other states near you as well.

Know Your Value. Understanding your worth, knowing how to charge correctly, and making sure people value you appropriately. This week we break down commission, education, networking, strengths, licensing, and over valuing.

The 5 Key Elements of internet Based Lead Conversion. This week I wanted to talk about one of the most important part of a Real Estate Agents business, internet based lead conversion. Not Zillow, Trulia, Facebook, or any specific one but all of them. How to take people from their circle, add them to your circle, and successfully convert them.

Talking to Your Clients about ReFi vs Re-Buy. This week Chris Devin from Cross Country Mortgage in Norwell, MA joins us to talk about the numbers on ReFi vs a Re-Buy scenario that you can talk to your buyers about. By educating your clients to talk to a mortgage lender about going over the numbers. Thank you Chris Devin for joining us this week. You can reach Chris at chris.devin@myccmortgage.com or chrisdevin.com

10 Must Do's to Win Listings. This week we talk about what you need to do during a listing appointment to make that win. We leave listing appointments often feeling like we landed it but find out we didn't. Let's talk about the whys and hows to land that listing.

Learn to have a Winners Mindset. A winner is someone who gets out of bed happy everyday. In this weeks episode I go over how you can be a winner and have that winners mindset by doing what you want and not chasing someone else's dreams.

Are You a Know It All. Are Real Estate Agents paid idiots? The reason we ask this week is because we can be liable for things we are not licensed in. This week I go over what you can and can not answer when talking to your client and how to avoid putting your name on something you did not create.

How Bathrooms Sell Homes. This week I wanted to talk about how a bathroom can sell a home. What is it about a bathroom, why to update, how much to spend, and how to make certain choices. From a full remodel to changing out different features I wanted to go over bathroom changes you can talk about with your client.

Why I Yearn to Learn to Earn. This week I want to talk to you about why I have so much passion for learning. As an entrepreneur or a real estate professional this podcast can teach you how learning can make you a better person and resources available.

How To Make A Killer Video Profile. In this weeks episode we go over what is a killer video profile and why it is important to make it great. Video has become one of the first representations of yourself a client may see. More often these days clients are going to look you up online before even speaking with you, so it is important to get it right.

The Importance of Digital Marketing. This week we are joined by our new Digital Marketing Associate Karl Poss. We go over why digital marketing is important, from branding to creating video. We discuss with Karl how to get started and how to plan out your digital marketing. Thank you Karl for joining us this week.

Community Building. In this weeks episode we take a look back a live video we broadcasted about building your community. We go into why it is important to help out your community and where to begin. As a real estate agent or someone who is in the real estate industry we are the forefront of many transactions that build community.

Stop Kicking My Tires. We have all run into them. They are the customers or clients who just are testing the waters and will probably not buy. They are there to check out the process, check out the salesperson, or check out the business. How do you deal with them? In this weeks episode we go over those tire kickers and what can be done with those who just test the waters.

What's Your Problem. In this weeks episode we talk about a problem you might have and how to overcome this problem. It may be the way you are programmed to think, they way you handle tasks, or it may be the idea that might be keeping you from moving forward. We discuss how to overcome the issue of being held back and how to get out and advance.

Helping Your Client See the Home in Every House. This week we are joined by guest Peter Gagliardo of Power Up Coaching and Hypnosis in Worcester, MA. Peter joins us to go over how we as real estate agents help our clients vision themselves in a home when we are showing. Thank you Peter for joining us this week. You can find Peter Gagliardo on his website https://www.yourpowerupcoach.com/

Quotes and What they Mean to Me. This week our conference room is getting finished with quotes that circle the top of each wall. These quotes that are being painted really resonate with me and in this weeks podcast I go over these quotes. I also discuss that quotes can have a vast impact on your business if you really pay attention to the message it sends.

Your Career in Real Estate. This week I wanted to go over starting your career in real estate. We are joined by one of our newest agents from Movementum Realty Arin Whedbee. Arin received his real estate license while attending school at Dartmouth because of his love of real estate. Arin talks with us about getting his license in Massachusetts and how he is quickly becoming an agent with us. Thank you Arin for joining us on this podcast.

Is Your Business Running You. In this weeks episode we go over how to run your business so that it doesn't run you. Far too often business owners let their business run their life. With these techniques and suggestions you can run your business to be successful and not let it run you.

Be the Architect. Being an entrepreneur and figuring out how to make a business work this is a great topic for me. Having built and sold a landscaping company, currently running a real estate agency, and soon to start another consulting business I will discuss the road to bulding a business.

The Four Medias of Real Estate. In real estate we have four great media outlets to use to advertise ourselves to the world and gain clients. In this weeks episode I go over each media that can be used and how to effectively use them. Video, Photo, Text, and In Person. This podcast might be best to take in pieces so that you can put together a plan for each media use.

Seven Reasons Why We Always Win. This one I looked forward to recording and getting it out to you. You are listening to this podcast to learn and you want to grow. These are the seven reasons we use to be successful and keep on win. Listen, Learn, Understand, The Golden Rule, Don't dwell on things, Understand Marketing, and Study. I go over a reason for each of the seven steps I use to continue to win, and you should use to be successful.

Estate Sales. This past week we have seen more and more estate sales happening in our neighborhoods. They could just be cleaning out the home, they could be clearing out the home to sell it. So this week I wanted to touch on the subject of the estate sale of a home. I go over where to find an estate sale and how to go about asking if they are going to be putting the home on the market. I touch on a few other places to find homes for an estate sale and how to get yourself out in the community in case an home might be listed for an estate sale.

2020 Vision for Referrals. This weeks episode I wanted to talk about referrals, what it means and how to effectively use them. usually we are always talking about our clients who refer us to a friend, family, or neighbor. While those are very important referrals I wanted to also discuss referrals to your clients. When they are looking for a landscaper, plumber, or electrician. These types of referrals that help your clients needs. We also have referrals in other matters being any type of lawyer. We also can refer our past clients and leads to other real estate agents out of state. I go over each important referral and how you can effectively use them to generate more business.

Always Be Hiring. This week we wanted to talk about how our Real Estate Brokerage is always hiring. We just put up two new positions and are still actively looking for new agents. Our first position is the Managing Broker position. This position takes a management position overseeing our Hanover, MA office. A broker license in MA is required. The other position we opened is a Agent Operations Coordinator position which helps our agents with their leads and deals, making sure that everything is up to date and current. This position does need to have a real estate sales license in MA. As always we are always looking for new, current, veteran agents who want to grow their business in Hanover, MA. Contact Shawn by email at shawn@movementumrealty.com if you are interested in any of these positions.

The Next Phase in Reopening Massachusetts. Phase two has now officially been activated in Massachusetts reopening. What does this mean for you the real estate agent? More and more business are opening back up and this means more people will be returning to work. This also could mean that things could be returning to some sort of a normal state. This week I go over the businesses allowed to open back up. If you have clients in any of these areas of business that have been thinking of buying or selling, now is the time to contact them.

Five Must Know Words in Sales. This week I go over five words you must know in sales. These words are presupposition, yes and no, reasonableness, tonality, and body language. In today's podcast I go over each word and what it means in real estate and sales in general. By implementing these five words into your business you can become more successful in sales.

Back to Work We Go. This week we are fully into Phase 1 of the reopening of Massachusetts. This is a great time to get back in contact with your sphere of influence. Send a email, send a letter, shoot off a text. Ask how they are doing and tell them that now is a great time to get back to looking for a home or listing their home. We are not looking to predict the future or predict what this pandemic has done to the world, but for the next few weeks here things are going to start getting back to normal. Get out there and get moving.

The Reopening of Massachusetts. Massachusetts has laid out the guidelines for businesses to reopen in the time of this pandemic. We gathered all the documents put out out by the state and have reviewed the what and when businesses can open. All businesses that were previously open as essential or will be opening need to follow the new guidelines to keep the public safe and stop the spread of COVID-19. I go over the quick list of businesses allowed to reopen and when. What this means for the real estate industry is that clients will be going back to work and current deals in your pipeline might be restarting. Check with your clients, financial institutions, and real estate attorneys to talk about your transactions continuing.

Finding Listings in Any Marketplace. This weeks episode I wanted to go over finding more listings in other places. For sale by owner, expires, withdraws, pre-forclosures, all these can bring an opportunity to land a listing and help a client. I go over the different venues where you can look for these listings and how to talk with the owner to land the listing. With the issues with COVID more and more people might need to list their home and you need to be prepared to help.

Fin That Broken Mindset. This weeks episode I want to tell you to shut off your brain and let your mind go. What I mean by this is too often we let our brain control our actions based on what we have learned and know. What I am telling you is to tell your brain to shut up and let your mind take control. You will be surprised at what you can accomplish. I go over this a bit more in this weeks podcast so take a listen and try it out.

Open House COVID-19 Style. This week I wanted to talk about hosing an open house during this COVID-19 issue. Over the weekend we hosted our first open house and had to come up with a plan to deal with possible buyers going in and out of our clients home. I go over what we did, what was done differently, and how you can handle an open house during this COVID-19 crisis. While others are holding off on continuing their business as usual now is the time to work harder.

Now is the Time to Strike. With all that is going on in the world I wanted to give you a bit of advice. Strike now while others are sitting by waiting for normality to return. When the world finally starts to come back to a normal state you will be at the forefront of the industry. As real estate agents we can still perform our duties to clients as housing is always needed no matter what is happening. Get out there now either by videos, posting on social media, newsletter, whatever you can to be active. In this weeks podcast I go over a few tips on why it is best to strike now and what you can do be at the forefront of now and later when we get back to a normal time.

Getting Creative. In this weeks episode lets talk about being creative in videos. Planning ahead and sticking to a schedule is the best way to release content to your audience. You want to plan out the who, what, when, where, and how. I go over each process of how I plan for releasing information in media like these podcasts.

Things to do Now in a Changing Market. With all that is going on in the world it is hard to predict how the real estate market will look like when things start to get better. Now is the time to position yourself for both the up and the down. From needing to understand quick sales or estate sales to foreclosure and downsizing you should be teaching yourself how to deal with each situation. When the market finally settles in to wither a high or a low you will be prepared to handle any transaction in the moment.

A Step-by-Step Guide to Becoming a Video Guru. This weeks episode kicks off a multi-release podcast on how to become a video guru. This first episode is the primer for starting your own video releases. From deciding what to talk about to where and how to shoot the video. This series we will be going over how to plan, get started, and continue releasing videos to an audience that you have planned.

Recruiting and Teams with Jay Kinder. In this weeks episode we finish our talk with Jay Kinder from eXp Realty about the success of recruiting for a team and building a team. Thank you to Jay Kinder for giving us his time to go over what work for recruiting a team and how to succeed with building a team. From recruitment to expectations Jay talks with us on how his recruitment practice and team building has made him very successful in real estate. This is part 3 of the interview. Make sure to listen to the first two episode as Jay gives us some good information on recruiting for a team.

Recruiting and Teams with Jay Kinder. In this weeks episode we continue our talk with Jay Kinder from eXp Realty about the success of recruiting for a team and building a team. Thank you to Jay Kinder for giving us his time to go over what work for recruiting a team and how to succeed with building a team. From recruitment to expectations Jay talks with us on how his recruitment practice and team building has made him very successful in real estate. This is part 2 of the interview. Make sure to listen to last weeks episode as Jay gives us some good information on recruiting for a team.

Recruiting and Teams with Jay Kinder. In this weeks episode we talk with Jay Kinder from eXp Realty about the success of recruiting for a team and building a team. Thank you to Jay Kinder for giving us his time to go over what work for recruiting a team and how to succeed with building a team. From recruitment to expectations Jay talks with us on how his recruitment practice and team building has made him very successful in real estate.