The M Word - Uncensored Conversations On Marketing: Recent Episodes
Arlington Strategy
From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building.
Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do?
The post Episode 77: Building a Human-First Financial Brand with Hortencia Torres first appeared on Arlington Strategy.
Ever wonder if a few small mindset shifts could completely change your business—and your life? What if staying positive, even in the face of adversity, was your best business strategy? In this episode of The M Word, Neil Rogers shares his journey from humble beginnings to managing multi-million dollar sales pipelines. He discusses how his […]
The post Episode 76: Neil Rogers on Positivity, Perseverance, and Profits first appeared on Arlington Strategy.
Are you really leading, or just managing? What separates an entrepreneur with a vision from someone stuck in “mediocre employee” mode? On today’s episode of The M Word, Jennifer Mulchandani speaks with Rachel Saathoff from Break the Norm Leadership. They explore the true essence of entrepreneurship, emphasizing that it’s not just about having ideas but […]
The post Episode 75: Rachel Saathoff on Igniting Entrepreneurial Spirit first appeared on Arlington Strategy.
What happens when your industry is under threat and your community’s future is uncertain? How do you continue to deliver great work when the ground beneath you is shifting?
The post Episode 74: Freelancing Through Uncertainty with Ashley White first appeared on Arlington Strategy.
What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership?
The post Episode 73: Lessons in Urgency and Leadership from Joelle Kaufman first appeared on Arlington Strategy.
Tired of networking that feels more like speed dating for sales than a meaningful connection? If you've ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.
The post Episode 72: How to Network Authentically with Melissa Snow first appeared on Arlington Strategy.
Still treating social media as just another box to check? What if your online presence became your most powerful driver of growth and community trust?
The post Episode 71: Building Trust & Growth in Women’s Health with Adrian Thompson first appeared on Arlington Strategy.
What if working less was the key to achieving more? Could fewer hours on the clock actually lead to better results for your business and your well-being?
The post Episode 70: Alexis Haselberger on the Surprising Power of Working Less to Achieve More first appeared on Arlington Strategy.
What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel, AI enthusiast, TEDx speaker, and comedian, for a candid (and funny) look at how artificial intelligence is reshaping the way we do business.
The post Episode 69: Embracing AI in Business Without Losing Your Human Touch with Chris Singel first appeared on Arlington Strategy.
Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re missing out.
The post Episode 68: Reinvention, Real Talk & PR Truths with Marjie Hadad first appeared on Arlington Strategy.
Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?
The post Episode 67: Is Direct Mail Dead? Travis Lee Says No first appeared on Arlington Strategy.
What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?
On today’s episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transform market potential—and why the right combination of letters might be the most valuable asset your business isn’t fully leveraging.
The post Episode 66: The Power of a Name with James L. Bond first appeared on Arlington Strategy.
You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.
The post Episode 65: Dr. Rob Yonover on Innovating for Impact first appeared on Arlington Strategy.
What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.
The post Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer first appeared on Arlington Strategy.
In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trends—it's about building trust, aligning values, and playing the long game.
The post Episode 63: Building Trust and Strategy with Tara Meehan first appeared on Arlington Strategy.
The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.
The post Episode 62: The Impact of AI on Marketing with Antra Montmarquet first appeared on Arlington Strategy.
If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.
The post Episode 61: The Super^Commercial Bowl Breakdown first appeared on Arlington Strategy.
Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.
The post Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten first appeared on Arlington Strategy.
What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?
The post Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall first appeared on Arlington Strategy.
As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.
The post Episode 58: Jennifer Shares What Worked in Marketing in 2024 first appeared on Arlington Strategy.
This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clients—like their values and passions.
The post Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management first appeared on Arlington Strategy.
Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment.
The post Episode 56: Finding Harmony in Business with Bianca Aiono first appeared on Arlington Strategy.
There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges.
The post Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng first appeared on Arlington Strategy.
In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey into the male-dominated world of home inspection.
The post Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund first appeared on Arlington Strategy.
In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career that’s taken him from academia to consulting, Chris has a unique take on how deep thinking and strategic communication can spark real change in business. His insights are perfect for anyone looking to bridge the gap between groundbreaking ideas and practical solutions.
The post Episode 53: Diving into Thought Leadership and Innovation with Christopher Fox first appeared on Arlington Strategy.
Have you ever felt like you're just one mistake away from being "found out" at work or in life? That nagging doubt that you’re not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of Ugly Mug Marketing to discuss the evolution of imposter syndrome, leadership growth, and the power of self-awareness and continuous learning.
The post Episode 52: Letting Go of Imposter Syndrome with Hannah Balliet first appeared on Arlington Strategy.
“Your greatest progress and growth is on the other side of whatever it is you’re avoiding.”Kimberly Spencer is an accomplished entrepreneur, high performance coach, and founder of Crown Yourself. Kimberly brings energy and authenticity to this episode of The M Word. She offers a thought-provoking exploration of success, authenticity, and the power of vulnerability.
Kimberly’s unique approach to success transcends conventional metrics like financial gain and achievement. For her, success is about fulfillment, meaningful work, and holistic well-being. She emphasizes the importance of defining success on one’s own terms and aligning goals with personal values and desires.
As a subconscious success strategist, Kimberly helps clients uncover their subconscious stories and find their unique paths to success. She believes in stripping away “plagiarized programming” – societal expectations and norms – to reveal each individual’s authentic desires and aspirations.
Jennifer and Kimberly explore the intricacies of success, discussing how it evolves over time and varies from person to person. They touch on the pitfalls of seeking external validation and the importance of intrinsically motivated pursuits.
One key takeaway is embracing vulnerability and authenticity in personal and professional endeavors. Kimberly shares her own experiences of setbacks and challenges, highlighting the power of resilience and self-awareness in overcoming obstacles.
Kimberly goes more into the concept of the “highlight reel” culture prevalent in today’s society. She and Jennifer discuss the pressure to present a polished image of success, even when facing internal struggles. Kimberly emphasizes the value of going deep in conversations and connections, rather than simply showcasing surface-level achievements.
Jennifer and Kimberly exchange insights on podcasting as a platform for meaningful storytelling and authentic dialogue. They discuss the importance of asking thought-provoking questions and creating a space for guests to share their unique perspectives and experiences.
Kimberly’s personal anecdotes and insightful commentary encourage us to reflect on our own definitions of success and consider how we can live more fulfilling and purpose-driven lives.
Connect with Crown Yourself on Facebook or join the Facebook Group, X, Instagram, Tiktok, Pinterest, and Youtube.
Keep up with Kimberly on X, Instagram, and Linkedin.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Episode 51: Kimberly Spencer: Crown Yourself! first appeared on Arlington Strategy.
“Any entrepreneur that starts a business has to have – me included – a touch of narcissism, if not a good dose of it.”In the world of business, achieving growth requires more than just expanding locations or launching new ventures. It’s a journey that involves facing challenges, learning lessons, and personal evolution. Roger Martin is the Co-Founder and CEO of two national franchise brands, RockBox Fitness and beem® Light Sauna, as well as various other businesses. He shares his remarkable story of business expansion and entrepreneurial insights on this latest episode of The M Word.
Roger’s journey demonstrates determination and strategic vision. He revealed to listeners the successful launch of 60 franchise locations in 2021; and he has no plans to slow down. By the end of the year, he expects to add 55 to 60 more locations.
Yet, even wildly successful journeys have their share of challenges and lessons. Roger’s entrepreneurial voyage began with a leap of faith in post-corporate America. Armed with an unwavering – he might even say narcissistic – belief in his abilities, he embarked on a quest for success. Roger shares with us that through the highs and lows, you must learn the art of adaptation to succeed. With a combination of teamwork and understanding market dynamics, this can set up entrepreneurs for success.
Talking with podcast host Jennifer Mulchandani, Roger shared more about the heart of entrepreneurship — its challenges and rewards. They discussed the necessity of seeking help when needed, the resilience forged through failure, and the unique skill set demanded by the entrepreneurial realm. Roger talked about the importance of leading by example and persevering in the face of adversity.
Roger emphasizes philanthropy as an important characteristic of being an entrepreneur. His book, An Insider’s Guide to Business: Secrets from an Entrepreneur’s Playbook, is dedicated to preventing self-harm and suicide, with all proceeds being directed to a nonprofit partner. Roger crafted a narrative that not only educates but also inspires change — and hopes that others do the same when thinking about the world around them.
Talking more about the broader concept of success, Roger provides a unique perspective. He states that success transcends mere achievements; it’s a journey of growth and self-discovery. It’s about embracing challenges, cultivating resilience, and leaving a lasting impact on the world. In Roger’s world, the pursuit of success is not merely a destination — it’s a lifelong odyssey of growth, resilience, and unwavering determination.
Keep up with Roger on Linkedin, Instagram, and Facebook.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Episode 50: Roger Martin: Success and the Narcissism of Entrepreneurship first appeared on Arlington Strategy.
“I take 30 seconds every day to contemplate, ‘what am I potentially wrong about today?’”Kurt Uhlir is a sought-after marketing leader who’s been called the “king of scaling”. He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents. Kurt shares his invaluable insights on navigating the complexities of business growth, leadership, and decision-making in this episode of The M Word. Kurt’s journey reflects a keen awareness of the ever-present possibility of being wrong and the importance of constant reflection and iteration in business strategies.
Kurt shares with listeners a transformative hiring experience where he entrusted a seemingly inexperienced individual with a critical role, emphasizing the value of giving people the opportunity to excel in unexpected ways. This anecdote sets the tone for a discussion centered around challenging conventional wisdom and embracing non-traditional approaches to problem-solving.
Jennifer and Kurt delve into the resistance often encountered when advocating for foundational improvements in business processes before focusing on growth initiatives. He stresses the significance of understanding the broader organizational context, including investor expectations and leadership dynamics, to effectively drive strategic change.
Kurt emphasizes the importance of aligning leadership teams around shared goals and fostering a culture of collaboration and openness to diverse perspectives. He highlights the role of the Chief Marketing Officer (CMO) in orchestrating cross-functional alignment and driving strategic outcomes, cautioning against the pitfalls of hiring based solely on traditional credentials.
The discussion evolves to explore Kurt’s personal definition of success, which extends beyond financial achievements to encompass a fulfilling balance between professional pursuits and personal fulfillment. To him, success is “ making sure that I have a life that is what my wife and I want” where his work life doesn’t overtake his family. He articulates a vision of success centered around autonomy, impact, and the cultivation of future leaders.
Reflecting on his experiences, Kurt acknowledges the inherent uncertainty of business decisions and the necessity of embracing failure as a catalyst for growth. He underscores the importance of regular reflection and data-driven analysis in refining business strategies and driving continuous improvement.
Kurt shares with Jennifer practical advice for businesses seeking to navigate the complexities of hiring C-level executives and external consultants. He advocates for a strategic approach that prioritizes outcomes over traditional hiring models, leveraging fractional roles and agile partnerships to optimize resource allocation and maximize flexibility.
Kurt’s insights reflect a blend of humility, pragmatism, and visionary thinking. His willingness to challenge conventional wisdom and embrace uncertainty serves as a powerful reminder of the transformative potential of leadership rooted in authenticity and adaptability.
Connect with Kurt on his website, X, Instagram, Youtube, Linkedin, and Pinterest.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Kurt Uhlir: Failure, Leadership, and Growth first appeared on Arlington Strategy.
“So did I fail? Maybe. But, maybe not.”Kim and Jennifer embark on a heartfelt and vulnerable conversation about the highs and lows of running a small business on this episode of The M Word. They peel back the layers of entrepreneurship, revealing the raw emotions and challenges that often are hidden.
Kim shares her realization that running a small business, especially as a sole proprietor, can be incredibly challenging unless the service offered is perceived as high-value. She touches on the struggle of quantifying the value of one’s work without access to client data, highlighting a common hurdle faced by many entrepreneurs.
The conversation takes a personal turn as Kim and Jennifer reflect on their own experiences as small business owners. Kim shares her initial motivations for starting her consulting business, citing the need for flexibility as a parent. However, she candidly admits that her perspective has evolved over time, leading her to question the sustainability of her business model.
Jennifer draws parallels between entrepreneurship and privilege. They discuss the common reliance on partners with stable jobs to provide financial security, shedding light on the often overlooked realities of starting a business.
As they delve deeper into the complexities of success, Kim shares the challenge of conventional definitions of achievement. She acknowledges the pressure to equate success with financial stability and recognition within the community, but ultimately advocates for a more nuanced understanding of success as a personal journey.
Kim talks about the importance of scalability in achieving long-term success, shifting the conversation to the practicalities of running a business. She explains the changing landscape of sales and marketing, emphasizing the need for adaptability in an ever-evolving industry.
In a vulnerable moment, Kim opens up about her decision to transition back to a traditional job, admitting to feelings of failure and shame. However, she finds solace in the realization that her needs and priorities have shifted and that it’s okay to pivot in pursuit of personal fulfillment. A topic that Kim resonates a lot with is focusing on community and she says that a “big way that I want to impact the world in [communities] is by helping facilitate better connection.” And through sales, marketing, and meeting new people she has found that she has been able to do that and make a difference in the communities around her. In this way, she sees her journey as successful.
Both our host and guest expressed their optimism for continued growth and impact, albeit through different avenues. Kim emphasizes the value of authenticity and vulnerability in entrepreneurship, encouraging listeners to embrace the complexities of their own journeys. Her candid insights and reflections serve as a reminder that success is not always measured in dollars and cents, but in the impact we make on the world around us.
Connect with Kim on LinkedIn.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Kim Fredrich: Pivoting in Pursuit of Personal Fulfillment first appeared on Arlington Strategy.
“For me, it’s not about balancing my life and my work. It’s how do I bring my life to my work? So, it’s much more of an integration to me than a balance.”Miriam Ortiz y Pino is an accomplished professional organizer, simplicity expert, and money breakthrough business coach. On this episode of The M Word, Miriam shares her journey from professional organizer to mindset coach and entrepreneur. She talks about her 30-year career and highlights her approach of slowly integrating new learnings into her life before sharing them with others.
Miriam emphasizes the importance of recognizing the interdependence of different areas of life. She believes that if one area is restricted, it can potentially have a negative impact on other areas as well. She actively works towards helping people overcome these limitations in a timely manner so that they can move forward and achieve their goals without feeling stuck.
Jennifer and Miriam discuss the concept of success, which Miriam defines as freedom – the ability to simplify life and work while pursuing activities that bring fulfillment and satisfaction She focuses on the idea that “it’s not about balancing my life and my work. It’s ‘how do I bring my life to my work?’” While her definition of success has evolved over time, her own experiences and internal reflection have helped lead her to where she is today.
Miriam explains how she assists her clients in decluttering their physical spaces and recognizes that external clutter often reflects internal challenges that need to be addressed.
She also shares her struggles with managing a virtual team and learning to communicate effectively in a remote work environment.
As a “pencil and paper kind of person,” Miriam shared her experiences of experimenting with various tools and systems to streamline her workflow and simplify processes in her business. She stressed the significance of striking the right balance between efficiency and complexity and advised against overcomplicating things by using too many software solutions.
In response to Jennifer asking “Barbie or Ken?”, Jennifer and Miriam discussed the evolution of Barbie and how it reflects broader societal changes over time. They emphasized the importance of imagination and empowerment in childhood toys, highlighting their role in shaping attitudes and aspirations.
Jennifer and Miriam talked about the challenges of staying organized and productive in a world filled with distractions. Miriam shared her struggles with following through on her checklists and systems, acknowledging the ongoing effort required to maintain consistency and focus.
Going deeper into the complexities of running a business, finding success on one’s terms, and navigating the ever-changing landscape of personal and professional development is a journey. Miriam’s own journey can be seen as an inspiration as she encourages others to embrace curiosity, self-awareness, and adaptability in their entrepreneurial endeavors.
Get organized with Miriam on Facebook, Instagram, Youtube, Linkedin, and Pinterest.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Miriam Ortiz y Pino: Organizing is Letting Go and finding Clarity first appeared on Arlington Strategy.
“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.”Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications. In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, influencer marketing, and Katie’s reflections on her journey from the corporate world to venturing out on her own.
During the pandemic, a startup recruited Katie for a growth marketing role. Although she initially lacked experience in the field, Katie thrived in the fast-paced, start-up environment.
Katie challenges the notion that influencer marketing only emerged in the mid-2010s and emphasizes that she and her colleagues were already exploring influencer relationship management long before it became a mainstream practice. She recognized the power of leveraging bloggers and influencers to amplify brand messaging, shaping the landscape of digital marketing today. Katie explains that influencer marketing is about “connecting with your audience” and that “if you’re on social media, you should be thinking through how you’re going to connect to the people that are following your page.”
As Jennifer and Katie delve into the nuances of influencer marketing, they discuss the importance of authenticity, strategic alignment, and the shifting dynamics of the industry. Katie shares her experiences of working with startups, navigating tight budgets, and delivering impactful results. From gifting strategies to ambassador programs, she offers valuable insights into the multifaceted world of influencer engagement.
Discussing entrepreneurship, Katie reflects on the decision she made to strike out on her own after being laid off from her startup role. Despite initial uncertainties, Katie embraced the opportunity to take control of her time and pursue her entrepreneurial passions. She candidly shares about the challenges of decision-making, the pressures of balancing work and family life, and the ongoing journey of self-discovery.
Katie’s authenticity shines through as she shares her struggles and triumphs, offering listeners a glimpse into the realities of navigating the modern business landscape. From grappling with imposter syndrome to finding empowerment in authenticity, Katie’s journey is a testament to the resilience and determination of entrepreneurial spirit. Join Jennifer and Katie on The M Word podcast as they reflect on the meaning of success and the importance of prioritizing time and freedom in pursuit of fulfillment.
Keep up with Katie on Linkedin and Instagram.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
The post Episode 46: Katie Stoller first appeared on Arlington Strategy.
“If you’re not going to be afraid, the sky’s the limit.”From British morning show television producer to Northern Virginia-based production company entrepreneur, meet Helen Saks. Helen Saks is the CEO and Creative Director of Striking Media, a production company that creates visual content for corporate clients, non-profits, and schools. In this episode of The M Word, Jennifer and Helen discuss ambition, their shared commitment to using business for good, the journey to becoming a business owner, the joys of working with nonprofits, and the importance of telling stories.
Striking Media was born out of the pandemic, inspired by the events going on in the world and the “need for people to communicate and tell their story when they couldn’t get in front of [others].” Despite the challenges, Helen’s vision has become a reality beyond her expectations.
Talking about success, Helen emphasizes the importance of embracing diversity, both in the projects undertaken and the clients served. The company’s portfolio showcases a range of narratives crafted with finesse and creativity, from collaborating with non-profits to embarking on executive trips to exotic destinations like Cancun and Punta.
Jennifer and Helen discuss using communication tactics to encourage growth. Utilizing stories, Striking Media has provided a platform for unvoiced stories to be shared and heard. Her interviews are always built on trust, and she emphasizes these values through her interviewees, telling them that “this is your story and we will only tell it in a way that makes you comfortable.”
Reflecting upon her experiences in live TV production, Helen shares how she navigates the pressures of the industry and how her team thrives on the adrenaline of pushing boundaries and delivering excellence, whether producing content in real-time for clients or orchestrating green screen projects for major events like the Olympics.
Throughout the conversation, Helen expresses gratitude for Striking Media’s growth. While unexpected, it has become a fulfilling experience for her and her team continues to work hard to produce great content for their clients.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
Follow Striking Media on Facebook, Instagram, and Linkedin.
The post Episode 45: Helen Saks first appeared on Arlington Strategy.
“I had four kids at home, I had a family, I had a life, I had things that I wanted to do, people I wanted to spend time with, and I needed to figure out a way to get out of my own way.”
Meet Chad Hackmann, a direct yet easygoing business owner and family man who came into our office w/ a dad joke coffee mug for this podcast recording. Chad is a regional Partner with Alair Homes and Partner at Alair Homes Arlington. In this episode, we get to know his motivators (spoiler alert: family and making a difference in the community) and how he made the transition to join a Northern American franchise after running his own brand in residential home building for 15 years.
While already a successful entrepreneur in the construction industry, in 2018 Chad was determined to take his business to the next level and he needed new ideas and strategies to strengthen and grow his business. That’s when he discovered Alair Homes and the solution he needed to grow his business.
Chad shares his journey in the construction industry, including the ups and downs of entrepreneurship. He discusses the moment when he decided to merge his vision with that of Alair Homes, which changed his path as a business owner.
Jennifer and Chad discuss the intricacies of entrepreneurship, covering topics such as branding and seeking assistance from others. Chad shares anecdotes that vividly illustrate the importance of collaboration and growth.
Throughout the conversation, Chad offers valuable insights into the balance between autonomy and support that comes with franchising. He speaks enthusiastically about the many benefits of being part of a larger organization, such as access to resources and a strong support system.
Speaking on his commitment to giving back, Chad says “from a pure business perspective, some sort of giving component is good for business,” explaining how it allows companies to foster local relationships while helping those in need. Chad has worked with numerous non-profits in the Northern Virginia area including, The Jennifer Bush-Lawson Foundation and Bridges to Independence.
An inspiration for both aspiring and seasoned entrepreneurs, this conversation showcases the transformative power of strategic partnerships and the endless possibilities they can bring.
Listen to The M Word on your favorite podcast platform. Don’t miss out on the latest episode drops and stay up to date on our Facebook, LinkedIn, and Instagram.
Connect with Chad on Linkedin and learn more about Alair on Facebook and Instagram.
The post Episode 44: Chad Hackmann first appeared on Arlington Strategy.
In the first episode of 2024, Jennifer takes you on a journey through the evolution of the podcast over the past three years. It all began with a focus on tactical marketing discussions, but gradually shifted towards deeper explorations of branding and the human experience behind it all. With each passing season, the conversations became more authentic, less scripted, and more akin to sitting down with a friend to learn life lessons.
Now, as the sole host, Jennifer aims to push the podcast further. Instead of just scratching the surface with marketing tactics and branding strategies, she wants to dive deep into the essence of brand and business – exploring what truly matters, where individuals come from, where they’re headed, and why it’s all important.
In this short episode, Jennifer shares a peak into her own journey from an idealistic youth to discovering the power of business as a force for positive change. Jennifer emphasizes the importance of using her platform for good, whether through pro bono work, mentoring, or simply inspiring others to make a difference.
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath your brand and your business: where you came from, where you’re going, why you give a sh*t—and why someone else should, too. It’s about fuck-ups and falling down, brick walls and glass ceilings. It’s about panicking and pivoting and the pursuit of what’s personal. In short: It’s about what matters.
Subscribe to The M Word wherever you listen to podcasts. Connect with us on our socials on Facebook, LinkedIn, and Instagram.
The post Episode 43: Jennifer Mulchandani Talks About Sh*t That Matters first appeared on Arlington Strategy.
Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also for the iconic advertisements that capture our attention during breaks. It’s a time when brands pull out all the stops to showcase their creativity and captivate audiences across the nation.
The M Word host, Jennifer Mulchandani, is joined by a panel of marketing experts including Jen Bakos from Arlington Strategy, Andy Janaitis from PPC Pitbulls, and Maritza Lizama from Captiva Branding. They share their insights, exploring the hits, misses, and standout moments from this year’s Super Bowl ads.
Panelist FavoritesMaritza Lizama, Co-founder, and CMO of Captiva Branding, loved the NFL character playbook advertisement, portraying a little boy’s dream of becoming a pro football player. She finds it a touching departure from the humor-focused trend of this year’s commercials.
Andy Janitis, Founder and Lead Strategist at PPC Pitbulls, reminisces on the nostalgia brought by Dunkin’s advertisement featuring notable New England stars like Ben Affleck and Tom Brady.
Echoing his sentiments, Jen Bakos, Senior Strategist at Arlington Strategy, also favored Dunkin Donuts’ innovative approach. Jennifer Mulchandani picked the Lionel Messi ad, citing her love for European football and appreciating its nod to the beloved show, Ted Lasso.
Are the Ads Worth It?Maritza calculates that brands are spending upwards of 30 million dollars when production and A-list celebrity costs are added up. How much return are brands getting from these very expensive 30 second ads? Andy says that the real challenge is “not really being able to measure the outcomes super easily” but emphasizing that these ads can generate significant brand equity and awareness. However, measuring their impact can be challenging, especially for newer brands trying to break into competitive markets.
The Good, The Bad, The BoringOur panelists talked about how some brands played the long-game, planting seeds so that the product could be in consumers’ consideration sets. One commercial that caught their attention was Poppi, a soda ad that effectively communicated the brand’s identity and value proposition.
Andy brought up the use of humor in Super Bowl commercials, noting that it can be an effective way to engage audiences and leave a lasting impression. Highlighted ads that successfully used humor were seen in the E*TRADE ad featuring “pickleball babies” and the Pringles ad with Chris Pratt.
In addition to humor, the panel appreciated commercials that tugged at the heartstrings and conveyed positive messages. Jen mentioned the Hellmann’s mayonnaise ad, which promoted sustainability and resourcefulness, while Maritza connected with the Doritos ad because the characters reminded her of people from her culture.
Everyone reflected on the evolving landscape of Super Bowl advertising and the strategies employed by brands to stand out in a crowded field. Social media and pre-game teasers played a huge role in generating buzz around commercials, as well as companies placing an emphasis on staying relevant and culturally sensitive.
The Wrap-UpFrom humorous ads to heartfelt messages, the panel explored the various strategies and themes employed by brands to captivate audiences and leave a lasting impression. Whether discussing the cost-effectiveness of Super Bowl ads or dissecting the creative elements of individual commercials, the conversation was engaging and informative, offering valuable insights for marketers and viewers alike.
Despite some mixed reviews of certain commercials (such as the lack of connection to the Temu ads, all agreed that this year’s Super Bowl ads were entertaining and engaging, with many memorable moments and clever executions. With the absence of overtly political or controversial ads, our panel posits that many brands played it safe in anticipation of upcoming political discourse.
The post Episode 42: The Super Bowl Commercials first appeared on Arlington Strategy.
In Part 2 of the special two-part Barbie movie discussion on The M Word Podcast, host Jennifer Mulchandani gathers a dynamic trio—Karen Bate, Cheryl Fischer, and Whytni Kernodle—for a dynamic and honest discussion on the Barbie movie. Set in the intimate backdrop of Jennifer’s home, the episode takes a unique turn, unraveling the layers of societal expectations, gender norms, self-image, and the wisdom that accompanies age.
This episode explores the impact of the Barbie movie on relationships and societal perceptions, delving into the criticism labeling it as “anti-men.” The guests share candid anecdotes, infusing the conversation with authenticity and shedding light on the discomfort experienced when traditional views are questioned.
The discussion goes beyond the Barbie movie, expanding into the world of female entrepreneurship. The trio shares empowering stories from women’s networking groups, adding a layer of resilience and strength to the narrative.
The episode concludes on a high note, dissecting the movie’s portrayal of female empowerment, its impact on men, and the ongoing struggle for equality. With laughter, introspection, and genuine camaraderie, this episode of The M Word Podcast leaves listeners eagerly anticipating future content.
Listen to Part 1 of the special Barbie podcast.
The post Episode 41: Barbie and Female Empowerment Part 2 first appeared on Arlington Strategy.
In part one of a special two-part episode of the M Word Podcast, host Jennifer Mulchandani engages in a lively discussion about the Barbie movie with guests Karen Bate, Cheryl Fischer, and Whytni Kernodle. The conversation delves into various topics, including societal expectations, gender norms, personal experiences with self-image and relationships, and the wisdom that comes with age.
Whytni, the only one who hadn’t seen the Barbie movie before, shares her intense and emotional first reaction, emphasizing the powerful concepts of female empowerment and the interplay between femaleness and maleness. The group reflects on their own experiences as mothers and daughters, drawing parallels between the movie and their relationships.
The discussion touches on the representation of women in the Barbie brand, highlighting its evolution over the years to include diverse ethnicities, disabilities, and gender identities. We explore our preconceived notions about Barbie, acknowledging societal pressures and guilt associated with the iconic doll’s image.
The conversation shifts to the movie’s portrayal of empowerment and its impact on men. We discuss the subtle transformation of male characters in the film and the balance between men and women in positions of power. Whitney expresses her discomfort with the “I am enough” theme, seeing it as potentially mocking men in a way that challenges traditional gender roles.
We share personal experiences related to Barbie, discussing our views on the doll and the societal expectations associated with it. We consider the intersectionality of being a woman, addressing issues of race, attractiveness, and societal expectations.
Towards the end of this episode, the discussion expands to the broader topic of being a female entrepreneur and the importance of women supporting each other in business. We reflect on our experiences in women’s networking groups and how collective support can empower women in male-dominated industries.
As the conversation wraps up, we express our perspectives on the Barbie movie’s message and how it resonates differently with women and men.
The post Episode 40: Barbie and Female Empowerment Part 1 first appeared on Arlington Strategy.
In the final episode of The M Word podcast’s third season, hosts Jennifer Mulchandani and Heather Myklegard reflect on their journey over the past three years. the hosts discuss the evolution of their podcasting experience, from the early scripted questions to the more organic and unscripted conversations with guests that this season reflects.
Hosting a podcast is no easy feat, and we are grateful for the support of sound engineer, Ben, and the efficiency of the Zoom platform in recording high-quality audio. Our hosts reminisce about the challenges and advantages of remote interviews versus in-person meetings, emphasizing the importance of human interaction in creating a genuine connection. Each season brought to light new perspectives, ideas, and discussion. With a focus on female guests in season three, they discuss how this choice led to uniquely candid and empowering conversations.
Announcing her departure from the podcast, Heather reflects on her entrepreneurial journey and her excitement for the future. Heather reflects on her entrepreneurial journey, drawing parallels between podcasting and her experiences as a river guide, emphasizing the mix of fear and joy. In her farewell message, Heather thanks the listeners for their support over the seasons and expresses confidence in Jennifer’s ability to carry the podcast forward while she is gearing up to concentrate on her consulting business in 2024.
Despite the bittersweet farewell, both hosts express excitement about the future, with Jennifer taking the reins as the sole host going forward. Be on the lookout for season four of the M Word and more uncensored conversations on marketing, business, and life.
The post Episode 39: Reflections of Podcast Hosting and a Plot Twist first appeared on Arlington Strategy.
In this episode of The M Word, hosts Jennifer Mulchandani and Heather Myklegard engage in an unfiltered conversation with Jennifer Lemmert, a seasoned corporate communications and marketing executive who transitioned to running her own solo consulting firm specializing in employee engagement and branding.
She partners with leaders to articulate their company vision and mission, fostering better connections with employees for long-term satisfaction. Despite her successful entrepreneurial venture, Lemmert reveals that she never considered herself an entrepreneurial spirit. Her journey into entrepreneurship was prompted by life changes, including marriage and having kids, which led her to reassess her career goals.
Lemmert’s transition to entrepreneurship was accelerated when she was laid off in March 2020. She decided to set up her own consulting business, focusing on an area she felt confident and passionate about. Despite initial uncertainty, the pandemic-induced furlough served as a catalyst for her to fully commit to her consulting venture.
The conversation delves into the challenges of learning how to start a consulting practice, achieving work-life balance, and redefining success. Lemmert emphasizes the importance of finding a schedule that works for her and her family while maintaining a voice as an entrepreneur to stand up for work-life balance.
Discussing her approach to measuring success, Lemmert describes herself as a “bad business owner” for not setting specific revenue goals. Instead, she defines success by having fun, working with people she likes, making money, and engaging in meaningful work. She acknowledges the value of learning about her own capabilities and being more strategic than she initially thought.
Lemmert shares insights into the early stages of her business, discussing the challenges of pricing and the importance of networking. Jennifer talks about another of her ventures, Galpal, a Slack-based network for female entrepreneurs. The community provides a supportive space for women to share experiences, seek advice, and build connections.
The conversation concludes with Lemmert expressing her contentment with the entrepreneurial journey, stating that she would not willingly return to a traditional corporate role. She draws inspiration from the community of women entrepreneurs who constantly motivate and energize her.
Listeners are left with a genuine and relatable account of Lemmert’s entrepreneurial journey, filled with valuable lessons, candid insights, and a sense of empowerment. The episode encourages aspiring entrepreneurs to embrace their unique paths, redefine success on their terms, and seek support within a like-minded community.
www.jenniferlemmert.com
Follow Jennifer on IG and LinkedIn
The post Episode 38: Jennifer Lemmert, Jennifer Lemmert LLC first appeared on Arlington Strategy.
Episode 37 of the M Word features guest Jess Owens, the founder of GreenList, a peer-to-peer returns technology that is disrupting the retail industry. Jess talks about her journey from marketing agency (yes, our agency!) employee to CEO of her own startup.
GreenList is aiming to reduce the environmental impact and e-commerce carbon footprint by matching returned items directly with other consumers instead of being sent back to warehouses to be processed or thrown out.
During our conversation, Jess shares the ups and downs of dealing with competitors, securing partnerships with retailers, and the constant fundraising necessary to launch a start-up; and how being a woman in a predominantly male-dominated field came with its own set of challenges that she had to overcome.
With the evolving landscape of returns in e-commerce and the increasing demands of consumers for sustainable and innovative solutions, Greenlist and similar organizations are moving in the right direction. We are proud of Jess for having the courage, vision, and perseverance to turn an idea into a business. Her story is brave and inspiring to all that have similar dreams.
The post Episode 37: Jess Owens, GreenList first appeared on Arlington Strategy.
On today’s episode of The M Word, we talk with fellow podcaster, mindset coach, health & wellness guru, and corporate trainer Cheryl Fisher about her journey from escaping a career rut to becoming a successful business owner. Leaving a job to follow a passion and start a business is a daring step. Cheryl gets real [...]
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The post Episode 36: Cheryl Fischer, OMG Teach Me Podcast first appeared on Arlington Strategy.
In this episode of The M Word we chat with Danielle Siarri, the founder and owner of InnoNurse, about her journey from nursing to clinical marketing. Danielle, with a background in trauma nursing and a Master of Science in Nursing Informatics, talks about how she created InnoNurse, an open-source health tech library. InnoNurse serves as [...]
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The post Episode 35: Danielle Siarri, InnoNurse first appeared on Arlington Strategy.
In this inspiring episode of The M Word, Alex Trakas, founder of Bash Boxing, gets deeply personal about her business journey. Alex’s entrepreneurial journey to create and expand Bash Boxing is rooted in her strong connection to dance and movement, and was greatly influenced by her father’s unwavering support and love before his death. Alex [...]
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The post Episode 34: Alex Trakas, Bash Boxing first appeared on Arlington Strategy.
In this engaging episode of the “M Word” podcast, host Tara Claeys, founder of Design TLC, discusses her journey in marketing, entrepreneurship, and niche specialization. With a background in advertising and marketing, Tara ventured into digital design and WordPress websites for small schools and education-focused nonprofits. She emphasizes the importance of trusting one’s instincts, living [...]
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The post Episode 33: Tara Claeys, Design TLC first appeared on Arlington Strategy.
In this podcast episode, hosts Jennifer Mulchandani and Heather Myklegard discuss the significance of making positive first impressions in marketing and business interactions. They share personal anecdotes of past mistakes and lessons learned, emphasizing the importance of avoiding errors that can harm relationships with clients. Jennifer and Heather discuss how first impressions set the tone [...]
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The post Jennifer & Heather: First Impressions first appeared on Arlington Strategy.
If you thought we were done with discussing brand… think again! In this bonus Season 2 episode, Heather Myklegard interviews co-host Jennifer Mulchandani about Arlington Strategy’s beginnings, development, rebrand, and future. Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations. Connect with us on our socials on Facebook, Twitter, LinkedIn, [...]
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The post Bonus Episode: Celebrating 10 Years first appeared on Arlington Strategy.
In the season 2 wrap-up, co-hosts Jennifer Mulchandani and Heather Myklegard go back through their discussions on all things brand. Tune in to hear them share highlights from each guest, what they learned, and their favorite moments captured both on and off the record. Subscribe to The M Word wherever you listen to podcasts for [...]
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The post Season 2 Wrap-Up first appeared on Arlington Strategy.
Today we are talking with Whytni Kernodle, attorney, political strategist, co-founder and president of Black Parents of Arlington, co-founder and steering committee member of Arlington for Justice (where she also co-hosts a Facebook live show about racial and justice issues called Let’s Talk Tuesday), and now the CEO of Arlington Independent Media. Tune in to [...]
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The post Whytni Kernodle: Arlington Independent Media first appeared on Arlington Strategy.
Today we are talking with Karen Bate, former journalist and Congressional press secretary, co-founder of the professional networking group Awesome Women, and founder of KB Concepts PR. Tune in to hear Karen talk about her current brand projects and the importance of diversity, equity, and inclusion statements. Thanks for listening; we hope you’ll come back! [...]
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The post Karen Bate: KB Concepts PR first appeared on Arlington Strategy.
Today we are talking with Julius D. “JD” Spain, Sr., U.S. Marine Corps combat veteran, civil rights Community Advocate, and President of the National Association for the Advancement of Colored People (NAACP) Arlington Branch. Tune in to hear JD talk about how he utilizes his Southern upbringing to lead the local NAACP branch with a [...]
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The post Julius D. “JD” Spain, Sr.: NAACP Arlington first appeared on Arlington Strategy.
Today we are talking with Gavin Hammar, the founder of StoryPrompt, and former CEO and founder of Sendible, which was acquired in 2021. Gavin builds and grows self-funded Software as a Service (SaaS) businesses and knows the importance of investing in a brand at the start of the journey. Tune in to hear Gavin talk [...]
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The post Gavin Hammar: StoryPrompt first appeared on Arlington Strategy.
Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group. An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms. [...]
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The post Manny Cosme: CFO Services Group first appeared on Arlington Strategy.
Today we are talking with Navare Carter, a passionate brand therapist, multi-award-winning designer, and founder of Intuitive. With over a decade of design experience and knowledge in brand strategizing, Navare has a proven track record of delivering extraordinary brand identities and websites for brands and companies alike, giving them a competitive advantage. Tune in to [...]
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The post Navare Carter: Intuitive first appeared on Arlington Strategy.
Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award. Evelyn started her website and design company as a graphic designer in 1996 so she could work from home [...]
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The post Evelyn Powers: Design Powers first appeared on Arlington Strategy.
Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him [...]
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The post Greg Hamilton: Arlington Magazine first appeared on Arlington Strategy.
Today we’re talking with Christine Wilson from MtoM Consulting, based in Falls Church, Virginia. Christine started her business in 2011 as a single consultant around a kitchen table. Initially helping businesses market to moms, she’s since spent the last ten years growing the MtoM brand and her agency to provide digital marketing expertise for clients [...]
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The post Christine Wilson: MtoM Consulting first appeared on Arlington Strategy.
Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand [...]
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The post Kate Bates: Arlington Chamber of Commerce first appeared on Arlington Strategy.
Today we’re talking with Kim Klingler, Executive Director of the Columbia Pike Partnership. Kim is well-known in the Arlington, VA community through the many hats and roles she has held in her career, including being chair of Arlington’s Emergency Preparedness Advisory Committee. Last year, we got to know Kim when Arlington Strategy was hired to [...]
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The post Kim Klingler: Columbia Pike Partnership first appeared on Arlington Strategy.
Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — [...]
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The post Diana Nakarmi: Pentagon Mixed Martial Arts, LLC first appeared on Arlington Strategy.
Welcome to Season 2 of The M Word! In the season opener, co-hosts Jennifer Mulchandani and Heather Myklegard discuss how to build a brand, why it’s important, and how to know when it’s time for an update. Subscribe to The M Word wherever you listen to podcasts or listen direct from The M Word page. [...]
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The post Season 2: All About Brand! first appeared on Arlington Strategy.
Marketing experts and hosts of The M Word, Jennifer and Heather are back for our final episode of 2021 to help you plan your EOY campaign. As the year closes, here are some tips, tricks and tools to utilize for your EOY giving campaign for nonprofits and beyond. Listen to five important things that they’ve [...]
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The post Episode 16: It’s Not Too Late to Plan Your EOY Campaign first appeared on Arlington Strategy.
Author of The Golden Rules of Social Media Marketing and host of the Business, Jesus, Sweet Tea podcast, Heather Heuman helps companies and brands use the power of social media strategy the right way so they can scale their income, impact and influence. She calls South Carolina home, loves being a wife and mom, [...]
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The post Episode 15: Aligning Social Media With Your Business Goals first appeared on Arlington Strategy.
Dr. Natasha Ungerer, co-founder of Clarendon Animal Care, shares how engaging in your community and supporting causes that you are passionate about may just be the key to success. Natasha/Dr. Ungerer is a native of western New York. Growing up she always knew she wanted to be a veterinarian (her Dr. Seuss’ All About Me book [...]
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The post Episode 14: Engaging In Your Community first appeared on Arlington Strategy.
Chuck has been in the marketing field since before many of you were born. He says he’d have grey hair if he had any, but burnout isn’t the cause; he still loves what he does. Having built his first website in the late 90s, Chuck’s digital marketing firm, Bald Guy Studio, has created dozens of [...]
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The post Episode 13: Encouraging Action, Ethically. first appeared on Arlington Strategy.
Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a [...]
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The post Episode 12: How to Play Social Media’s Long Game first appeared on Arlington Strategy.
Justin Foster is driven by the belief that when you show someone their soul, you set them free. This belief has informed and shaped his journey from growing up on a large cattle ranch in eastern Oregon to becoming an entrepreneur, author, poet, speaker and mentor. Based in Austin, TX, Justin is the co-founder of [...]
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The post Episode 11: Living Out Your Mission With Energy and Trust first appeared on Arlington Strategy.
Jennifer Andos, Owner and Creative Director of Paperfish Creative, LLC, escaped the agency world nearly 20 years ago. She has designed for Coca-Cola, McDonald’s, and many other Fortune 500 companies and now gives technology companies, non-profits and other small businesses this same level of service and creative. Jennifer’s strength is getting to the personality of [...]
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The post Episode 10: Infuse Humor Into Everything first appeared on Arlington Strategy.
Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time [...]
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The post Episode 9: Find Your People and Be Helpful first appeared on Arlington Strategy.
Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, [...]
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The post Episode 8: Stop Doing Everything first appeared on Arlington Strategy.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners. Blue 16 Media is a digital marketing agency providing digital marketing services including web design [...]
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The post Episode 7: Finding Your Secret Sauce first appeared on Arlington Strategy.
Dorien Morin-van Dam is a social media consultant, organic social media specialist, certified Agile Marketer, community manager, and International keynote speaker. Dorien runs More In Media and has been a social media professional for over 10 years. Starting as a local specialist, then learning about B2B, she is currently working with international brands as an organic specialist. [...]
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The post Episode 6: Organic Social Media is Not Dead first appeared on Arlington Strategy.
Marcia Sheehan runs HerHideaways and Connections Consulting LLC. A serial entrepreneur since 2013, Marcia is focused on getting entrepreneurial women to self-prioritize so they are fulfilled enough as a person to put their passion-based work into the world, Marcia offers unique services that support entrepreneurs through their journey. Marcia’s business model was upended during COVID, [...]
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The post Episode 5: Pivoting in a COVID World first appeared on Arlington Strategy.
Eric Stern is the 4th generation owner of Casual Adventure since 1955. The outdoor and sporting goods store has won numerous awards and enjoys a strong reputation for being heavily involved in supporting the local community. Eric shares some of the many tactics he’s used to connect with causes and create business partnerships that are win:win. [...]
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The post Episode 4: Building Business Through Deep Community Roots first appeared on Arlington Strategy.
Brian Loebig is the founder of the digital marketing agency Loebig Ink, LLC and an award-winning technology blog. Brian shares his approach to marketing strategy and his favorite tactics, pulling from his more than 20 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with [...]
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The post Episode 3: SEO Tips and Tricks for Anyone with Brian Loebig first appeared on Arlington Strategy.
Rhoda Wheeler is an image consultant and stylist and owner of Agents in Style, a clothing boutique in Arlington, VA which offers new and consigned designer and luxury clothing and accessories. Rhoda shares how she innovated through COVID to take her business online, and market in new and engaging ways using video to reach her [...]
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The post Episode 2: Consignment Goes Virtual with Rhoda Wheeler first appeared on Arlington Strategy.
Our hosts share the motivation behind The M Word and what listeners can expect to hear from our guests. Connect with Arlington Strategy on LinkedIn and listen to other episodes of The M Word Podcast here. Music by Vlad Gluschenko — Golden Reflections of the Sun [...]
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The post Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard first appeared on Arlington Strategy.