Online Marketing & Communications: Recent Episodes
Jon Buscall
Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Dr Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.
Is Adwords right for your small business? This week, I tell the story of an Adwords campaign I ran.
The first Moondog Marketing podcast of the new year starts with a look at Squarespace, the do-it-yourself website builder platform.
Fantastic, gorgeous, eye-catching onbrand images will become more and more important in 2018. Content marketing is no longer just about first class writing: content is about creating a powerful experience online now and blurry, poorly composed images simply don't cut it in today's content flow.
Teams often struggle to come up with content because often, in smaller businesses, often the people who are required to create content in-house aren’t always creatives. This week's show looks at how to have a process that will help you regularly create effective, targeted content.
Bernhard Schroeder, currently Director of the Lavin Entrepreneurship Center Programs at San Diego State University, guests the show this week to talk millennials and branding.
Huge bounce rate? Few leads? Not growing your site traffic? You don't need a new web design, you probably need to improve the content you create. This week's show is a call to arms in the name of content marketing!
This week on the show: how to fine tune your strategic approach to marketing. The need to overcome your fear. What marketing pitfalls to avoid, and how to make the most out of local marketing. This week's guests is Mark Z. Fortune.
Karen Leland joins me on the show for a lively discussion on the benefits of brand mapping, and so much more! What can brand mapping do for your business? What do you risk if you proceed without a brand map?
Johnathan Grzybowski comes on the show to talk about the power of influencer marketing. It’s critical to not overlook the “people aspect” of your business, and that’s where influencer marketing comes in. For Johnathan, influencer marketing felt incredibly natural.