The Derek Palizay Show: Recent Episodes
Derek Palizay
Ideas and philosophies from a former Web 2.0 expert transitioning my love for communication, community, and brand building into Web3.
If you MAKE or DO anything in the digital space, you are are a creator — and you have things inside of you that need to come out and be a part of this world! My hope is that you'd find this podcast insightful, entertaining, and educative.
Transitions are hard, especially during the current economic and political times. There's a lot of division and uncertainty in the world. If you feel stuck in-between seasons or like you're not gaining traction, in this episode I share some encouragement to overcome. — Instagram: https://www.instagram.com/derekpalizay/Twitter: https://twitter.com/derekpalizayTikTok: https://www.tiktok.com/@derekpalizay
In the current state of digital, it's common that brands have an A Dominate Face (attention dominate) on The Brand Triangle. They can garner attention and be the most evangelistic in nature when it comes to content creation and distribution. The issue with brands who are strong in attention is that they can often lack transactional presence which ultimately subtracts from their ability to build authority and mindshare over time.
In today's episode, we talk about two types of brands: Attention dominate brands with an adjacent strength of Behavior (transactional presence) AND attention dominate brands with an adjacent strength of Conscious (building mindshare and authority with an audience beyond attention. With these two types of brands (AB's and AC's) we talk through their strengths, weaknesses, common mistakes, and fruitful opportunities. Enjoy the episode.
In this episode, we begin diving into our brand new business and marketing book: "The Digital Tabernacle - The Ultimate Guide to Positioning, Advertising, and Scaling Christian Organizations in a Digital Age." Marketing and advertising are often looked at from the perspective of a product, service, brand, or vendor TOWARDS an audience or customer/consumer. We observe the journey one will take from initial brand contact all the way to becoming a customer, member, or brand advocate, and we try to align our marketing and communications with those efforts. Very seldom do we look at marketing from what a consumer or customer gives us.
How does a customer pay a brand, an organization, or a company aside from their money? Find out in today's episode.
Timestamps:
0:00-1:37 - Intro
1:37-5:56 - Backstory: A 2017 Merrill Lynch conversation I had
5:56-9:45 - There's Nothing "New" in Media & Marketing
9:45-12:18 - Creators Becoming Administrative Slaves to Smart Contracts
12:18-16:25 - NFT "Industry Fatigue"
16:25-18:54 - Big Tech, Legacy Media, & Fortune 500's Transitioning to Crypto
18:54-21:20 - How Legacy Crowdfunding Platforms Can Pivot into Web 3.0
21:20-23:58 - The First EVER Crypto (ONLY) Device?
25:02-28:15 - The Future of the Legacy News Industry
28:15-29:50 - Text Messaging x Blockchain
29:50-32:06 - 2022 Social Media Predictions (Transitioning to DeSo)
32:06-35:45 - 2022 Predictions for Facebook
35:45-37:24 - 2022 Predictions for Instagram
37:24-41:14 - 2022 Predictions for TikTok
41:14-43:05 - 2022 Predictions for Snapchat
43:05-44:40 - 2022 Predictions for LinkedIn
44:40-48:24 - 2022 Predictions for Youtube
48:24-51:26 - 2022 Predictions for Discord
51:26-56:08 - 2022 Predictions for OTT's & VOD Platforms
56:08-End - 2022 Predictions for Spotify (& Other Music Streaming Platforms)
As we enter into 2022, there is a lot happening in the crypto, blockchain, NFT spaces, as well as all of the legacy media, legacy corporations, and Web 2.0 worlds. Our media team has generated over 15 million dollars in Web 2.0, spent millions in advertising, and are eager to plant our feet in a major way into Web 3.0 (on the tech and publication side.)
I hope that this podcast is insightful and revelatory for you, your vision for 2022, and any company, brand, organization, or project that you are a part of. See you in the 2022 Metaverse!
When we experience deficit, challenge, lack, trauma or anything of that nature, we tend to hit cruise control and maintenance mode when things get 10% better. We can not make a better tomorrow by fixing yesterday. We can not live fully today but trumping our former glory.
We don’t need more success stories. We don’t need more “well-positioned” content and “well-crafted” messaging. We need true transformation.
With the level of desire and ambition that we have, there needs to be a level of council and correction that comes with it. Are we resistant to this? If so, why? The things we desire require us to walk in wise council so we can sustain great things, not just start them.
We don’t have opposition we have dysfunction. We don’t have haters we have resentment and hate. Don’t be confused and double minded. Don’t create invisible enemies and invisible wars.
In this new year, you don’t need more effort, you don’t need to try harder — you need to settle your heart and become consistent. Your stance and what you are rooted in matters more than simply plowing ground. Not all soil is good.
Awaken originality. 2021 we are going to stop curating our lives, our decisions, our buying power, our content creation, our life and lifestyle choices, and beyond. Curation is killing creativity in this generation because we lack identity and have rejection rooted in our hearts. No more! There is a fresh wind of creativity coming in 2021.
Here is my prayer for you this morning as a creator, an entrepreneur, or business person. Your healing, your deliverance, and your growth is coming! It’s time to get desperate for it! 🔥🔥
The lifecycle of knowledge is shorter than it ever has been. By the time your “guru’s” information hits your screen, it’s expired and irrelevant. I’d rather be a heaven strategist than a dispensable guru / expert by the worlds standards.
Do not live a life of perfectionism. It will kill everything. Your social marketing, your content, your products, your network, and ultimately your creative ideas. Avoiding criticism to the level of perfectionism is a stagnant way to live life. Do not identify through validation, but walk fully in your purpose.
This coming year is going to be a year of rest, contentment, accuracy and innovation for creators who are aligned with their true identity. Mimics, gimmicks, pride and ego will fall by the wayside as true creators are positioned and walk in heavenly favor. Amen!
They aren’t against you, they are just for themselves. Don’t create unnecessary adversaries just so you have something or someone to conquer. You’re creativity, your business, your family and YOU, need you to be in rest and contentment going into 2021. That’s how you win.
Today we have a conversation about moving in the spirit and becoming the most strategic, aligned, and fulfilled versions of ourselves. We move different. We talk different. We ideate different... when we are in the spirit. Inversely, we run ourselves dry and to death when we operate out of our own strength and understanding.
Growth doesn’t look or feel like we’ve been taught. This is why we have generations of (what could be) phenomenal creators, business people, etc who are trapped in their own dysfunction. Creating barriers and walls to “protect” themselves only to drive their pain and dysfunction deeper than it already is. No more! No more being afraid of growth.
Much of our struggles as creatives and entrepreneurs is getting out of our own way. We mustn’t use the excuse that “this is all I’ve known” and “that’s just how things are.” This stagnant approach will stop all progress in your business and life. If you’ve stopped contending, this episode is for you!
As I spent time with God this morning he began highlighting areas of my life where I relied on my human intellect and others intellect/philosophy as the supreme ruler and navigator of life. As I’ve come in to fresh understanding, I no longer rely on intellect as a creator and entrepreneur because it has a law of diminishing returns. Tune in for this short encouraging word for your week. 👏🏽👏🏽👏🏽
You don’t have to be loyal to dysfunction, you don’t have to prove yourself to grow, you don’t need permission to become whole, and when dysfunction pops it’s head up you don’t have to respond.
We often don’t realize how we (creators) get in our own way of progress and forward motion. We pre-qualify our creativity and measure it against worldly relevance. I believe there is a fresh awakening in the hearts of creators around the world to get scrappy, quick, accurate, and pithy with creating. Let’s strap up the boots friends.
I am alive again. And I pray that becomes your portion. God snatched me from darkness and breathed winds of life, vision, and dreams back into my life. Everything will be different from this point forward. I love you guys.
When we come into knowledge, ideas, discoveries, and findings... we often thing “this is fresh, this is new, this is mine.” Think Christopher Columbus, but applied to our daily lives. The reality is, staking claim through awareness biased kills collaboration and progress. And collaboration and progress is how creators move the word forward.
We’ve often put gravity to how our relationships are healthy, unhealthy, dysfunctional, or codependent. We don’t often think of how we rely both on inanimate objects but further more inanimate and hypothetical case scenarios. We spend our time preparing for something we can’t see or touch by projecting our understanding of now.
In this philosophy session, I lay on the floor of my office before the sun rises and have a conversation with you all about finding our rhythm and our sound. Then we end with a closing segment on how those sounds find symphony with other creators.
Sacred Philosophy (unedited audio vlog)is being added to the King Darius Experience! Yep! On the same RSS feed — you’ll always know because of the title! These are small vlog type audio clips deriving from philosophical learnings in my career.
In this episode, we talk about aligning your marketing efforts (both content and social) with the intention of users and the platforms they are on by asking simple questions. Then we have a discussion about the importance of organic search around your content (in my case music) and we end by talking about using paid advertising to earn more organic attention.
In this episode we talk about how the music publishing and distribution landscape is changing, how to follow the transaction back to a platforms core functionality, and how to decipher between quantity of content and accuracy of content.
In this episode, we talk about how your media orientation, media style and media delivery is a LOT more important than "what platforms" are emerging or have emerging features on them. Then we dive into how my (King Darius) content journey has evolved over time, but I've always found a way to stay committed to it. Finally, we end today's podcast with a discussion the 3 benefits that YOU can experience by committing to a lifestyle of content.
In today's episode, we respond to community member Joseph from a recent conversation where he asked about our company's infrastructure and why we chose to set it up the way that we did. So, in this episode, I offer you an inside look at our brand's infrastructure and enlighten you on the "why" behind our foundation so you can build a business and a brand that you love!
In this episode, we talk about creating cohesive content. We've talked before about "experiential marketing" and we drop a few examples of it in this episode. Then we talk about how creating cohesive content AND partnering with other creators doing the same adds depth and traction to your content creation and content marketing efforts.
In this episode, we talk about the difference between performing and creating. Then we identify WHERE we are spending our creative energy and using those findings to identify our creative lanes. And for the first time, we do a few live content audits at the end of the show.
In today's episode, we answer questions from Geraldine, Val, & Joseph as we dive into platforms, content positioning, and coming up with fresh / innovative content ideas. If you want your questions answered in the show, hit me up on any platform @hailkingdarius.
In this episode, we talk about how to hone your craft but UNDERSTANDING the rules while not "following" them. Then we make platforms work for us, and ensure that we stay the center of our content, our voice, and our brand.
In this episode, we talk about the elements that go into effective social media videos, how that style of communication ads breadth to your brand voice, and finally, what it takes to become a part of your listeners daily routine.
In this episode, we talk about how and why "variables" are not to our detriment — in fact, it can be a strength if we know how to respond to them and position them. Then we dive into a conversation about turning our message into doctrine and becoming "solutionists."
In this episode, we begin by spending time asking ourselves a hard question as a creator. Then after we answer that question, we think through the best case scenario and the worst case scenario to keep us level headed. Finally, we end with a quick discussion on why FOCUS beats HUSTLE every day of the week.
In this episode, we talk about why becoming self sustaining right now is the best play for creators. Then we dive into why all roads lead back to content, your personal brand. Then we end with a quick discussion about lowering your expectations.
In this episode, we talk about why creating a sustainable ecosystem around you provides you the creative freedom, financial freedom, and relational freedom to not only be who you desire to be, but to also help people in the way you desire to help them.
In this episode, we talk about how most people aren't prepared for the results that they desire, even if they came today. Then we dive into the only ways you can sell online and how to use modern day social media platforms to make sure you're putting in daily activity. We end with a short discussion on the IMPORTANCE of you creating, in general, because this world needs you.
In this episode, we celebrate 100k streams on my music! Then we dive right into how "repetition" prepares you for current and future opportunities and why it's your #1 strategy as a creator. Then, we talk about something new I've been diving into with Spotify Ads — and we end our discussion talking through our core drivers as business owners.
In this episode, we talk about how to categorize your content production and opportunities. Then as this creates more opportunity for you and your business / brand, we talk through how to categorize your business development opportunities. Why? Because, at the end of the day you need to reach the right people, at the right time with the right messages.
In this episode, we look back at May's social media, content marketing, and business development progress. Then we dive into creating on ramps for your business between your forward facing platforms and your web platforms — and we finally end with a quick discussion on quick wins leading to long losses.
In this episode, we answer one of those buzz questions about social media. "How often should I be posting, and when?" Then we talk about the disruptive, short term nature of direct response marketing when it isn't paired with a content ecosystem. Then, we end the show discussing how to drive deep advocacy for your brand.
In this episode, we talk about leveraging short form content to earn trust and attention for your long form content. Then we dive into something a lot of creators overlook — ROI is bigger than money.
In this episode we talk about how the access to information has restricted us from doing the things that we know and understand in our head. Then we dive into the nature of click bait, how to monetize forward facing attention online and why it's important that OTHER people become your mouthpiece.
In this episode we break down some fundamental aspects of building a business / brand through simple, effective tactics. We spend time demystifying marketing in effort to make more practical, logical business moves.
In this episode we talk about hacking attention to gain the type of mindshare that may not be measurable but is highly beneficial to your brand.
Quality matters, experience matters... hard work without excellence is just a fast path to the wrong places. You need to take advantage of the times we are in to double down in excellence in the things you love.
In this episode we talk about the variables of business and marketing in context of your ideal customers behavior. We tend to over complicate things in business and marketing — it's quite simple. For every action or entry point, there needs to be some type of cascading action and exit point. The more that you understand how this applies to every aspect of business, the more you will win.
In this episode we talk about why you shouldn't keep waiting around for your viral moment, your one connection, your big break, your huge opportunity....you need to make sure you have lines in the water and create compound interest on the opportunities you're building.
In this episode we talk about the life cycle of attention and how it's possible to run a business off of that attention. We also dive into the increasingly blurred lines between advertising and creating and why you should siphon the attention of trends back to the things that you love. the entrepreneurial spirit.
In this episode we talk about how the pandemic has evened the playing field (temporarily) for creators as it pertains to digital media. They don't have an advantage — we all have to communicate through the same channels right now. This is why every touch point between your brand and the world matters and you need to build a content infrastructure around the goals you have. — @hailkingdarius - Tik Tok, Instagram, Twitter
If you're not struggling with health, finances, or shelter, you have more opportunity to build than any other time in existence. Creators have solutions, ideas, and innovations — there are more gaps and whitespaces than we've ever seen. It is time to create. Especially if you're business minded or have the entrepreneurial spirit.
Creating something is only step one — in a digital world, if you create something and no one sees it, it's like it doesn't exist. You have to break those creations, that content, those solutions, etc., down into consumable native value / content for your audiences.
In this episode, we dive into the concept of providing native value on social media platforms and not always trying to LEVERAGE people into offers. How you position your brand to provide that value through integrated media experiences will determine your relevancy online.
Creating real time content creates an ecosystem where you never run out of ideas or things to create. You CAN and SHOULD become your own mouthpiece. So, as you create experiential content in your marketing efforts, you will be able to work in your business while working ON your business.
In this episode, we dive into the era of the creator as we talk about how to position your brand by using conversational tone, experiential marketing and knowing the difference between sales and business development.
In this episode, we talk about a new era of business that I am launching into as well as how to innovate effectively. As I share lessons I've learned in my creative process, I hope that it provides clarity and insight in your own journey!
In this episode, we dive into a fresh perspective on authenticity, the cost of lacking awareness and the state of the digital age we live in. My hope for you in this episode is that you'd walk away with a grounded understanding of yourself as a creator. See ya next week!
Clout doesn't make you relevant. Plain and simple.
We live in times where platforms are emerging, creators are creating, and things are constantly changing. However, while we are in a disruptive era, human behavior has stayed the same.
Thanks for checking this episode out! See ya next week!