The CXO Show: Recent Episodes
Project36
The podcast for C-suite sales and marketing leaders.
Sales and marketing is a tough gig. Clients are transient, difficult to penetrate and hard to please. Retention is tougher still. Yet the world of sales and marketing has given rise to some of the most creative, tenacious campaigns ever created. The CXO show is dedicated to those brave souls that practice their craft in businesses' toughest crowd.
Each episode identifies a new pain in the life of a sales or marketing leaders life, and guest speakers debate the pain and the steps you can take to resolve it; as well as provide some helpful resources that are designed to enliven and empower your future sales and marketing campaigns along the way.
For each episode, we are joined by a senior guest speaker.
The CXO show is produced by Project36, specifically for C-Suite sales and marketing professionals that are seeking to address pain points in their working life.
In today's episode, we’re asking ‘Does the internet need a reset?’
This promises to be an engaging episode, because as sales and marketing leaders, we all want, and need, to drive awareness, engagement, and sales, via the internet and our own agency, Project36, is no exception to this.
- But has it gone too far?
- Is the internet biased?
- Broken even?
To discuss this I’m pleased to introduce Des Martin, Head of Marketing and User Growth at Brave Software.
Joining us on the CxO Show today is Timi Olotu, Head of Marketing for Rainbird.ai, as we discuss;‘how best to manage and lead an inherited marketing team.’
For some of us, we’re marketing hire number one; meaning we get to build out the teams, make the hires based on your strategy.
For everyone else its likely that you’ve either been promoted to leader, in which case you’ve now got to manage others that may have wanted your job, or you’ve been brought in from outside the organisation, and not only have you got to manage others that may have wanted your job, but worse still manage a team that may have habits, loyalties or processes they are reluctant to drop.
- So how do you manage an inherited team?
- How do you work out the top performers?
- How do you make your mark and get your team to follow your strategy?
Joining us on the CxO Show today is Joanna Perry, Global Head of Marketing, for Practicology as we discuss; 'Maintaining Sales & Marketing Alignment in a locked-down world.'
A fascinating dive into what it takes to manage and maintain sales and marketing alignment following the onset of super-remote working brought about by Covid-19.
As business leaders, we’re all having to very quickly transition from one reality to the next.
In as little as three months we’ve gone from business as usual, to having to adapt to travel bans, voluntary isolation, super-remote working and now, in the UK and in a growing number of other countries, a near complete lockdown;
- So how do we manage our now super-remote teams?
- What are the problems we’re likely to come across, and
- How best do we manage our teams in a locked-down world?
Joining me is Senior Director of EMEA Marketing for Altair; Evelyn Gebhardt.
Hear from Chris Howard, Marketing Director at LACE Partners as we discuss the impact of poor sales and marketing alignment on lead conversion.