The Brand ED Podcast: Recent Episodes

Robby Fowler

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Rekindling Your Content Marketing Drive: It's Time for a Reboot!

Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content management efforts?

Series Highlights:
In the previous episode, we delved into the "Chart the Course Challenge", providing solutions to streamline your content marketing strategy.

In this episode, we'll discuss:

The primary hurdles you are likely facing in content planning and marketing as well as an acknowledgement of the discontent around a lack of desired results.
The three critical elements needed in content marketing: a simple, implementable plan, a desirable goal, and accountability.
Understanding that it's not about content creation for content's sake, but rather strategic and meaningful creation tied to your targets.
Consider the large-scale outcome: if your content marketing is successful, decipher what big audacious goal it could help you reach in two years.

Next Episode Preview:
Prepare for part 5 of this series. We'll be focusing on reorienting your approach to content marketing, incorporating not only the vision, but also the 'whys' and 'hows' of the journey!

SHARE THIS EPISODE:
Looking to ignite your peer's content marketing strategy? Share this episode with them right away.

RATE & REVIEW:
Aiming to impact more listeners? Visit Apple Podcast and share your rating and review.
Rate & Review »

LET'S CONNECT:
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

Series:
Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #3: Coming Up with Content Challenge

Problem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see results for their business.

In this episode, you will discover:

Why a strategic content approach keeps you on track and ensures a steady stream of content.
How to start with your business and marketing goals to dictate the type of content you create.
Why your target personas are the key to knowing what content you should focus on.
How to create an efficient content system to build momentum.
Tips for where to easily find what kind of content you should create.

Next Episode Preview:

Join us for part 4 of this series if you’ve ever felt held back from creating content because you don’t consider yourself a writer.

RESOURCES FROM THIS EPISODE:

Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible

SHARE THIS EPISODE:

Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW:

Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.

Rate & Review »

LET’S CONNECT:

Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

Start your next Webinar, Training, Workshop, or Call with a Guaranteed Bang
Learn:

How to approach the beginning of your webinar
How to start every webinar
Why this approach is better (for you and your audience)

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Add this hack to your lead pipeline in a matter of minutes!

Learn:

How to set this up (with a few examples)
Why it works
How to use it

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Add this hack to your lead pipeline in a matter of minutes!

Learn:

How to set this up (with a few examples)
Why it works
How to use it

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Workflow »
Typewolf »
Top 40 Google Fonts »
Burgundy Heart-shaped Medallion by David Wilcox—Apple Music »
Burgundy Heart-shaped Medallion by David Wilcox—Spotify »
Life-giving Brand Manifesto »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

With Facebook declining in profit for the first time ever, here are 5 reasons to reconsider how you use social media to market your consulting or coaching personal brand business!

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

With Facebook declining in profit for the first time ever, here are 5 reasons to reconsider how you use social media to market your consulting or coaching personal brand business!

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Workflow »
Raindrop »
Notion »
Evernote »
Life-giving Brand Manifesto »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Maccy »
Life-giving Brand Manifesto »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

PopSpace virtual spaces for everyone »
Life-giving Brand Manifesto »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Raindrop.io Bookmark Manager »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Email hack example: yourname+test@gmail.com. If it works, email me back at robby+itworked@robbyf.com 😂
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Brave browser »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Sessions.co
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Coolors.co »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Onelook.com/reverse-dictionary »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Metaphor Dice »
How to Pitch Your Business and Personal Brand »
Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Discover 4 challenges standing in the way of you getting the conversions and ROI you want from your content marketing. Plus, take advantage of FREE upcoming training on this topic!

CONTENT CREATION PARTY: Let Go of the Guilt & Get 3-Months of Content in 30 mins…
Join me for this FREE training, Tue March 15th, 2022 @ 1pm ET (12pm CT, 10am PT)
work.robbyf.com/content-creation-partyGet Your Spot Now »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Listen to this recap episode for quotes, highlights, and cuts that didn’t make the most popular podcast series to date!

GET A HEAD-START IN YOUR PERSONAL BRAND IN 2022…
Get on the waiting list NOW and add rocket-fuel to your personal brand growth in 2022. Only 6 spots available. Grab your spot atrobbyf.com/head-startGet Your Spot Now »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Overcast Podcast Player »
7 Deadly Dangers of Building a Personal Brand »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Hemingway App »
Read my Mastermind Meetup article »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

This episode was recorded on my 27th wedding anniversary!

Listen to this short episode for 3 quick takeaways you can use in discovering and growing your own consulting, training, or coaching personal brand business.

GET A HEAD-START IN YOUR PERSONAL BRAND IN 2022…
Get on the waiting list NOW and add rocket-fuel to your personal brand growth in 2022. Only 6 spots available. Grab your spot atrobbyf.com/head-startGet Your Spot Now »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

Carrd.co »
Webinar Signup Page (available for purchase) »
Webinar Signup Page (for 2-presenters • available for purchase) »
Carrd Instagram Landing Page Template (available for purchase) »
Carrd Long-form Sales Page Template w Automation (available for purchase) »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

My Ring Light »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

UBeesize Selfie Ring Light with Tripod Stand & Cell Phone Holder for Live Stream/Makeup, Mini Led Camera Ringlight for YouTube Videos/Photography

What better to discover how to get the most out of your designer than hearing it straight from 2 designers?!

Listen to this roundtable discussion with designers Jason Clement and Mike Brennan and discover:

What should you look for in a designer?
How should you think about your visual identity BEFORE, DURING, and AFTER working with a designer?
What you should do with your design files after you've paid money for them?
and more!

RESOURCES FROM THIS EPISODE

Connect with Jason Clement at jasonclement.com »
Connect with Mike Brennan and join his Canva Club at mikebrennandesigns.com »

GET 4 WINS IN UNDER 2 MINS…
Sign up for 4 Wins and join the other raving fans who now LOVE Fridays even more…because of 4 Win Fridays!
See what others are saying at robbyf.com/fridayGet 4 Wins Now »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

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LET’S CONNECT
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

5 Blind Spots Robbing You of the Results You Want From Your Coaching, Consulting, or Training Personal Brand Business

LAST FREE TRAINING, Wed Dec 1st: Live Build of The Proven Webinar Workflow
Watch LIVE as I create the proven Webinar Workflow for Coaching, Consulting, or Training personal brands!

Wednesday, December 1st (1pm ET • 12pm CT • 10am PT)

This is the LAST free training for a while. Get your spot »

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Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Privacy »
The Radical Empathy Brand Framework »

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LET’S CONNECT
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Workflowy »
Try out Workflowy’s Zoom-in and Zoom-out feature »
Listen to 2-mins of this brilliant podcast for the full story of Edward Jenner and Benjamin Jesty

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LET’S CONNECT
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Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

What makes a coaching, consulting, or training Personal Brand successful?

There are lots of answers, but I want to focus on a hidden gem you may not be considering…

Listen and discover…

What is it
Why does it threaten to sabotage our personal brand business—leading to regret
How do we transform it into a superpower

Register for the 4-WEEK Head Start Sprint (Only 6 spots available)

Define the life-giving personal brand business you want to give yourself to.
Transpose your core purpose onto your website to attract your dream clients.
Translate your core purpose into your paid offer (apply it to a current offer or we’ll craft a new offer).
Deadline to apply is Sunday, October 17th.

Get details and apply at robbyf.com/head-start »

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RATE & REVIEW
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LET’S CONNECT
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Meet the OGs of the modern personal brand. They’re the forerunners who pioneered the playbook. They’ve attained so much of what we in the personal brand space are after.

Once you meet them, you’ll recognize them…but you’d NEVER guess who they are.

Listen and learn from the legends!

NEW FREE TRAINING: Get CLARITY on the PB Business You Want to Build, Wed, Oct 6, 2021 @ 1pm ET
Join in on this LIVE interactive Zoom Training (Zoom call…NOT a one-sided “webinar”) for Coaching, Consulting, or Speaking personal brands! This is brand new training, Wed Oct 6th at 1pm ET (12pm CT • 10am PT). Get more details at robbyf.com/clarityReserve Your Seat Now »

CHECK OUT THE RISE AND FALL OF MARS HILL
This series is based on lessons taken from The Rise and Fall of Mars Hill—an amazing podcast from Christianity Today. Take a close listen and see the parallels for those of us building modern personal brands.
The Rise and Fall of Mars Hill »

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LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Personal brands can catch lightening in a bottle. In fact, many of us dream of creating something that goes viral and draws a crowd. We want to be a Personal Brand Bonfire gathering scores of people around the flame.

But what happens when you take kindling, douse it with lighter fluid and set it ablaze without considering all the ramifications?

If you’re building a coaching, consulting, creative, or speaking business, listen to part 6 in this series to discover…

How our current context provides the kindling to some dangerous lighter fluid surrounding personal brands?
What are some questions you should be asking to ensure you don’t burn your personal business to the ground?

NEW FREE TRAINING: How to Design & Build a Profitable, Single-Page Website for Your Coaching, Consulting, or Speaking Business
Watch LIVE as I build a single-page website proven to work for Coaching, Consulting, or Speaking personal brands! Join me for this brand new training, Wed Sep 22nd at 1pm ET (12pm CT • 10am PT).
Grab your seat now, it’s almost full already!Reserve Your Seat at robbyf.com/training »

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LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Any successful personal brand MUST meet this criteria. It must be a personal brand business.

Unless you’re independently wealthy—and this is a hobby or tax right off—your personal brand business must produce revenue. The more you can produce, sell, charge, and profit…the better coaching, consulting, creative, or speaking business you have.

But with an emphasis on producing, is there any danger when we over-emphasize this as personal brands? Is there something we’re missing? Something that matters?

If you’re building a coaching, consulting, creative, or speaking business, listen to part 5 in this series to discover…

What’s the difference between ‘producing’ and ‘re-producing’ and why should you care?
Why do we as personal brands get so caught up in producing?
How is our view of ‘producing‘ potentially unhealthy for us?
What are some hard questions we need to ask ourselves as we grow our business?

NEW FREE TRAINING: How to Design & Build a Profitable, Single-Page Website for Your Coaching, Consulting, or Speaking Business
Watch LIVE as I build a single-page website proven to work for Coaching, Consulting, or Speaking personal brands! This brand new live training is coming SOON. And it’s FREE! Hop on my email list and you’ll get ALL the details.
Subscribe to my list anywhere on my site, including the easy Stay In The Loop opt-in on the Footer of every page. Subscribe at robbyf.com »

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RATE & REVIEW
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--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

This promise—more than any other—makes building a personal brand exciting and enticing for so many of us.

But should this promise come with a warning label?

If you’re building a coaching, consulting, creative, or speaker business, have you bought in on this particular promise?

Listen to part 4 in this series to discover…

What will your life look like when the personal brand you're trying to build becomes successful?
Why this promise of building a personal brand is packed with power and is so alluring?
What are the 4 parts promised to you when building your personal brand?
Why you should be on the lookout while pursuing this promise when growing a personal brand business?

NEW FREE RESOURCE: The 7 Simple Secrets Behind Personal Brand Websites That Get Results
Check out the new guide, The 7 Simple Secrets Behind Personal Brand Websites That Get Results.Get your free copy at robbyf.com »

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RATE & REVIEW
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LET’S CONNECT
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Dope shoes. Hip bars. Hot restaurants. Savage selfies. This describes the vibe around many personal brands.

But what other trends that come along with personal branding should we be aware of? Are these trends completely harmless? Or are they worth a deeper look by those of us building a coaching, consulting, creative, or speaker business?

Listen to part 3 in this series to discover…

What to look out for when following others in the personal brand space?
Why getting the right perspective on your own business journey can save you from some serious envy?
Why you should develop the skill of looking down the road a bit further regarding the business you’re trying to build? (Hint: The implications of today’s choices become tomorrow’s reality MUCH faster than you think!)

NEW FREE RESOURCE: The 7 Simple Secrets Behind Personal Brand Websites That Get Results
Check out the new guide, The 7 Simple Secrets Behind Personal Brand Websites That Get Results.Get your free copy at robbyf.com »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Be apart of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

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LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Tally.so »

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SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
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--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

You Are The Brand, by Mike Kim »
My Life-Giving Brand Manifesto »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
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SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

You couldn't run a personal brand business without the internet. They’re entwined. And that relationship is positive…and negative.

Listen to discover…

What are 3 ways the internet makes running a personal brand business dangerous?
What is the second danger? And are you aware of it?
How do you build a stronger, healthier personal brand business by knowing these 7 Deadly Dangers

NEW FREE RESOURCE: The 7 Simple Secrets Behind Personal Brand Websites That Get Results
Check out the new guide, The 7 Simple Secrets Behind Personal Brand Websites That Get Results.Get your free copy at robbyf.com »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
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Rate & Review »

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LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Descript App »
The Millinium Bridge in London YouTube Video »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
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SHARE, RATE & REVIEW
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--->
LET’S CONNECT
Web: https://robbyf.com
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Starting a personal brand is fun, challenging, AND DANGEROUS! Discover why in part 1 of this new series.

Today we cover the first of seven deadly dangers of starting and running a personal brand business.

Explore…

Why don’t we count the costs more?
What is the first danger? And are you aware of it?
How do you build a stronger, healthier personal brand business by knowing these 7 Deadly Dangers

SHARE THIS EPISODE
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RATE & REVIEW
Be apart of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

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LET’S CONNECT
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Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet, Issue 008—4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Camo App »
Nucleus Brand & Business Strategy Sprint »
The 8 Emotions and Feeling Check-in come from The Voice of the Heart by Chip Dodd »
Standing Desk from Fully.com »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
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SHARE, RATE & REVIEW
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LET’S CONNECT
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Voice of the Heart: A Call to Full Living with CD (Audio) by Chip Dodd (2001-08-02)

Listen in and discover…

Why these 5 fundamentals of personal branding are essential
What to do if you’re stuck pitching to everybody, getting heard by nobody, and settling for anybody
How to get your personal brand ready to take center stage

FREE PERSONAL BRAND COACHING CALLS ALL JULY • feat. MIKE KIM, ROBBY FOWLER & FRIENDS-->
JOIN US FOR FREE COACHING (Calls are recorded)
Tuesdays in July • 8pm ET (7pm CT, 5pm PT)

Register Now »

(DM me on Instagram @rfowler for more info)

RESOURCES FROM THIS EPISODE-->
THE RADICAL EMPATHY BRAND FRAMEWORK
Listen to the early episodes of this podcast and Download the Framework »

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RATE & REVIEW
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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet, Issue 007—4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

GoodNotes »
Nucleus Brand & Business Strategy Sprint »
The Lanyard by Billy Collins »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
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Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
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Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

It’s part 2 of my interview with Kelly Baader.

Kelly’s approach to individual identity aligned success has made her a sought after-speaker on renowned stages like Tedx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event.

She also hosts a top-ranked podcast - Christian CEO Podcast since 2016.

Listen in and discover:

How do you make sure your product offering doesn’t fail or flop
Why you need to know the difference between your marketing message and your sales message
How Kelly works with personal brands to help them attract their ideal clients

RESOURCES FROM THIS EPISODE-->
FREE POWER OF ONE MASTERCLASS
Check out Kelly’s FREE masterclass.

powerofoneframework.com/masterclass

CONNECT WITH KELLY ON SOCIAL
https://kellybaader.com https://www.powerofoneframework.com

Youtube: https://www.youtube.com/channel/UCiIEQgLJcy02yAHbipRQkXw

Linkedin: https://www.linkedin.com/in/kellybaader/

Instagram: https://www.instagram.com/kellybaader/

FOLLOW CONNIE’S YOUTUBE CHANNEL
Follow Connie on her YouTube Channel for great tips, tricks, and how-to’s for marketing and FB here »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

SPECIAL ANNOUNCEMENT: THE “LAB”
Interested in finding out more about The Lab mentioned at the end of this episode?
DM me @rfowler or email me.

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet, Issue 006—4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.

Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

Audioblog »
Nucleus Brand & Business Strategy Sprint »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

My guest is Kelly Baader.

Kelly’s approach to individual identity aligned success has made her a sought after-speaker on renowned stages like Tedx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event.

She also hosts a top-ranked podcast - Christian CEO Podcast since 2016.

Listen in and discover:

Her incredible story and the odds she's overcome
How she started a personal brand business later in life (as well as many of the clients she works with)
What is the fastest shortcut to success?
How to motivate yourself when you know what to do but still don't feel like putting in the work
Where to start when building a personal brand

PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->
BOOK YOUR SEAT BEFORE THEY’RE GONE
Saturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT)

If you need to build (or re-build) your personal brand…
Find clarity on your ideal customer (aka, primary avatar)...
Or, plan out your success roadmap for the next 24 months…

Don’t let this opportunity pass you by again. (The first workshop SOLD OUT!)

Register Today > Robbyf.com/workshop

(DM me on Instagram @rfowler for more info)

RESOURCES FROM THIS EPISODE-->
FREE POWER OF ONE MASTERCLASS
Check out Kelly’s FREE masterclass.

powerofoneframework.com/masterclass

CONNECT WITH KELLY ON SOCIAL
https://kellybaader.com https://www.powerofoneframework.com

Youtube: https://www.youtube.com/channel/UCiIEQgLJcy02yAHbipRQkXw

Linkedin: https://www.linkedin.com/in/kellybaader/

Instagram: https://www.instagram.com/kellybaader/

FOLLOW CONNIE’S YOUTUBE CHANNEL
Follow Connie on her YouTube Channel for great tips, tricks, and how-to’s for marketing and FB here »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

YOU ARE THE BRAND BOOK
Pre-order your copy of Mike Kim’s You Are The Brand book and take advantage of some amazing bonuses!
Pre-order Your Copy >

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet, Issue 005—4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE-->

The Bomber Mafia, audio book by Malcolm Gladwell
Nucleus Brand & Business Strategy Sprint »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

In 6 months, I’ll be turning 50! (January, 2022)
This is episode 50 of the podcast. So, I wanted to share 3 steps to help you grow into the best version of your personal brand.

These come from my experience and can help your brand flourish. Listen in and discover…

How my past life in full-time ministry doesn’t detract from my current personal brand business…it’s essential to it
How to determine what you want your ideal personal brand business to be about
Why investing in yourself may be the best “business decision” you make as a personal brand

PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->
BOOK YOUR SEAT BEFORE THEY’RE GONE
Saturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT)

If you need to build (or re-build) your personal brand…
Find clarity on your ideal customer (aka, primary avatar)...
Or, plan out your success roadmap for the next 24 months…

Don’t let this opportunity pass you by again. (The first workshop SOLD OUT!)

Register Today > Robbyf.com/workshop

(DM me on Instagram @rfowler for more info)

RESOURCES FROM THIS EPISODE-->
SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

YOU ARE THE BRAND BOOK
Pre-order your copy of Mike Kim’s You Are The Brand book and take advantage of some amazing bonuses!
Pre-order Your Copy >

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

My guest is Connie Pak, entrepreneur, marketer, and queen of funnels.

Discover how Connie went from Real Estate house flipper to freakishly good funnel builder.

Connie has a passion to help other purpose-driven entrepreneurs simplify their marketing processes and scale their revenue generating activities. She's the queen of marketing funnels and I'm privileged to call her a friend.

Listen in and discover:

Where to start with Facebook Ads for personal brands
How to start using your Facebook pixel even if you haven't started your full-time personal brand yet
How to handle the recent iOS impact on Facebook ads

PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->
BOOK YOUR SEAT BEFORE THEY’RE GONE
Saturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT)

If you need to build (or re-build) your personal brand…
Find clarity on your ideal customer (aka, primary avatar)...
Or, plan out your success roadmap for the next 24 months…

Don’t let this opportunity pass you by again. (The first workshop SOLD OUT!)

Register Today > Robbyf.com/workshop

(DM me on Instagram @rfowler for more info)

RESOURCES FROM THIS EPISODE-->
BRAND YOU FUNNELS
Check out Connie’s Powerful All-in-one Automation Business Platform for Launching All of Your Funnels & Marketing Campaigns With Ease.

brandyoufunnels.com

CONNECT WITH CONNIE PAK
Connect with Connie and find out more about how she helps market your business.
conniepak.com

FOLLOW CONNIE’S YOUTUBE CHANNEL
Follow Connie on her YouTube Channel for great tips, tricks, and how-to’s for marketing and FB here »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

YOU ARE THE BRAND BOOK
Pre-order your copy of Mike Kim’s You Are The Brand book and take advantage of some amazing bonuses!
Pre-order Your Copy >

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

My guest is Connie Pak, entrepreneur, marketer, and queen of funnels.

Discover how Connie went from Real Estate house flipper to freakishly good funnel builder on today’s episode.

Connie has a passion to help other purpose-driven entrepreneurs simplify their marketing processes and scale their revenue generating activities. She's the queen of marketing funnels and I'm privileged to call her a friend.

Listen in as I pick her brain on all things, marketing funnels and discover:

How Connie made the pivot from real estate to personal brand and marketer?
What exactly is a funnel and how does it help your business?
What are some 'top of funnel' examples for consultants, coaches, creators & speakers?
How you outline a basic funnel and what’s involved?

PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->
BOOK YOUR SEAT BEFORE THEY’RE GONE
Saturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT)

If you need to build (or re-build) your personal brand…
Find clarity on your ideal customer (aka, primary avatar)...
Or, plan out your success roadmap for the next 24 months…

Don’t let this opportunity pass you by again. (The first workshop SOLD OUT!)

Register Today > Robbyf.com/workshop

(DM me on Instagram @rfowler for more info)

RESOURCES FROM THIS EPISODE-->
CONNECT WITH CONNIE PAK
Connect with Connie and find out more about how she helps market your business.
conniepak.com

FOLLOW CONNIE’S YOUTUBE CHANNEL
Follow Connie on her YouTube Channel for great tips, tricks, and how-to’s for marketing and FB here »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet, Issue 004—4 Freaky Fast Friday Wins in about 5 mins!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

How does a short story from 7th-grade girls basketball in the late 1980s help you understand the power of positioning for your personal brand?

Listen and find out…

Why positioning as a coach, consultant, speaker or creator matters MORE than your skills and talent?
How you can accelerate your positioning for your personal brand business?

PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->
BOOK YOUR SEAT BEFORE THEY’RE GONE
Saturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT)

If you need to build (or re-build) your personal brand…
Find clarity on your ideal customer (aka, primary avatar)...
Or, plan out your success roadmap for the next 24 months…

Don’t let this opportunity pass you by again. (The first workshop SOLD OUT!)

Register Today > Robbyf.com/workshop

(DM me on Instagram @rfowler for more info)

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

The Brand ED Bullet—4 Freaky Fast Friday Wins for you to take into your weekend!

Each episode is SUPER short (5mins) and features:

Something to check out or try…
Something a client recently asked…
Something to think about…
Something personal

Take a listen. Then share it with someone you love 😀.

Which win was your favorite from this episode? DM me on Instagram!

GET The Brand ED Bullet in your Inbox
Hop on the email list to get these 4 wins right in your inbox with all the links. The 4 Freaky Fast Friday Wins email goes out each Friday and is 3–4 weeks ahead of the podcast 💨! Sign up at robbyf.com/friday

Get Signed Up >

Which win is your favorite? DM on Instagram (@rfowler) and let me know!

LET’S CONNECT

Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

The Brand ED Digest features a short summary and key insights from popular full-length episodes of The Brand ED Podcast.

This first installment features a Digest of EP25: 4 Mistakes To Avoid When Hiring a Professional Web Designer or Website Firm

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast.
Submit your question for the podcast here »

LEAVE A REIVEW AND SPREAD THE WORD
Please consider leaving a show review on Apple Podcast. It helps get the word out so more folks can build a life-giving brand!

LET’S CONNECT

Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

The Brand ED Bullet—4 Freaky Fast Friday Wins for you to take into your weekend!

Each episode is SUPER short (5mins) and features:

Something to check out or try…
Something a client recently asked…
Something to think about…
Something personal

Take a listen. Then share it with someone you love 😀.

Which win was your favorite from this episode? DM me on Instagram!

GET The Brand ED Bullet in your Inbox
Hop on the email list to get these 4 wins right in your inbox with all the links. The 4 Freaky Fast Friday Wins email goes out each Friday and is 3–4 weeks ahead of the podcast 💨! Sign up at robbyf.com/friday
Get Signed Up >

Which win is your favorite? DM on Instagram (@rfowler) and let me know!

LET’S CONNECT

Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

How do you transform and grow and already successful, 6-figure consulting business? In part 2 of this interview with Mary Valloni, you’ll find out:

How has Mary evolved her own business?
Why change things AFTER having her biggest/best yr ever?
How did these changes impact her website and what did she do about it?

RESOURCES FROM THIS EPISODE-->
CONNECT WITH MARY VALLONI
Connect with Mary and find out more about her book, Fundraising Freedom.
maryvalloni.com

FULLY FUNDED ACADEMY
Raise more support and get you or your non-profit organization fully funded. Join Mary (and me) inside the academy! Get an exclusive discount here »

ASK A QUESTION ABOUT POSITIONING YOUR BRAND
Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Welcome to the first installment of The Brand ED Bullet—4 freaky fast Friday wins for you to take into your weekend!

Each episode is SUPER short (5–10mins) and features:

Something to check out or try…
Something a client recently asked…
Something to think about…
Something personal

Take a listen. Then share it with someone you love 😀.

Which win was your favorite from this episode? DM me on Instagram!

GET The Brand ED Bullet in your Inbox
Hop on the email list to get these 4 wins right in your inbox with all the links. The 4 Freaky Fast Friday Wins email goes out each Friday and is 3–4 weeks ahead of the podcast 💨! Sign up at robbyf.com/friday

Get Signed Up >

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

What’s the path to a successful consulting business and personal brand?

There’s lots of advice out there about how you should do it. Several guru’s make it look pretty straightforward.

But is there really one, linear, step-by-step path?

Find out how Mary Valloni built her 6-figure personal brand and consulting business and learn…

How Mary got started in her consultancy
How she developed her own framework and turned it into a book
How she used her framework, book, and purpose to position herself into a 6-figure consulting business

-->

FULLY FUNDED ACADEMY

Raise More Support & Get Fully Funded. Join Mary (and me!) inside the academy. Use this link to get an exclusive discount.

Sign Up Now »

CONNECT WITH MARY VALLONI

Connect with Mary and find out more about her book, Fundraising Freedom.

maryvalloni.com

SPECIAL ANNOUNCEMENT

The first Brand Ed Bullet episode lands this Friday! Keep your eyes and ears on this feed to check it out.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

Some cool new features are headed your way on The Brand ED Podcast.

Listen to this short announcement to find out what’s coming!

More opportunities to transform your brand and business are just around the corner.

Keep your eyes on this feed to take more ownership of positioning, pitching, and profiting from your life-giving personal brand!

-->

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

You’ve heard the saying…

“The riches are in the niches!”

But is that true? Do you have to niche down as a consultant, coach, speaker, or trainer?

Tune in to today’s episode and uncover the surprising answer to that question.

Hint: You’ll discover two ways to skip the niching and still get rich ;-)

Stay tuned through the end of the episode for a SPECIAL ANNOUNCEMENT from The Brand ED Podcast.

-->

SPECIAL ANNOUNCEMENT

Keep your eyes and ears peeled to The Brand ED Podcast feed. Exciting things coming your way!

GRAB YOUR FREE WORKSHEET!

20 Prompts to Accelerate Your Personal Brand Positioning and Attract More Clients

Download this free worksheet and use the 20 prompts to quickly position your personal brand and attract more clients.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

With so many other consultants in your same space all promising similar transformations from pain to pleasure. How do you position yourself as unique?

Tune in to today’s episode and uncover the answer to these questions:

How is positioning different from “niching down” for your personal brand?
Why is positioning my consulting or coaching around “5X or 10X” results a dangerous game?
How do you discover the heart of what makes your consultancy different from others who serve the same audience, offer similar services, or have your same certifications?

-->

GRAB YOUR FREE WORKSHEET!

20 Prompts to Accelerate Your Personal Brand Positioning and Attract More Clients

Download this free worksheet and use the 20 prompts to quickly position your personal brand and attract more clients.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

Ever felt like the ONLY one who’s excited about something? You look around for others who share in your enthusiasm and…crickets.

Here’s a HUGE challenge for Coaches, Consultants, Speakers, and Trainers who have invested in and worked to achieve a certification: YOUR CUSTOMER DOESN’T CARE (Ouch!)

Even more disappointing…

you thought the certification would position you in the crowded consulting market
you were told the certification would bring a line of clients or customers to your door
you discover lots of people don’t know what your certification means or who the ‘guru’ at the top is

In this episode, you’re going to learn a great HACK to flip that challenge on its head.

Listen to this episode and find out…

How to make your certification or framework MATTER to your customer or audience?
Why using one of these 3 simple words is guaranteed to get the attention of your customer?
How to attach these 3 simple [blank] to your positioning and attract more customers?
How to get a FREE worksheet to help you put this hack into action for your coaching, consulting, speaker or trainer business

-->

GRAB YOUR FREE WORKSHEET!

20 Prompts to Accelerate Your Personal Brand Positioning and Attract More Clients

Download this free worksheet and use the 20 prompts to quickly position your personal brand and attract more clients.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services.

Maybe you’re…

John Maxwell certified
A StoryBrand Guide
A Business Made Simple Coach
A Toastmaster Speaker
Or certified through another International Coach Federation (ICF) program

In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand and business.

It’s the third “P” you use to amplify your unique value and positioning in a crowded Coaching, Consulting, and Speaker marketplace.

Take Control of How You’re Positioned in the Market

By the time you’re done enjoying this one, you’ll get answers to these copywriting questions:

Where is the simplest place to start positioning your business when you’re struggling to nail down who your customer is or even what you want to offer?
How do you leverage your certification or unique approach when positioning your brand?
Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience?

-->

Coaching Certification Programs: The Complete List (2020) Article »

Here’s a link to the article referenced in this episode.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

As a coach, consultant, or speaker, the sooner you can position yourself, the faster you can separate from the crowd of competitors.

How you position your personal brand is where you Zag above the crowd of zigs.

In today’s episode, you’ll discover one quick trick you can use to position your personal brand. This works perfectly for those who know what they want to offer to the market.

So if you’ve got at least some initial idea of the topic, subject, problem, product, or service you’d like to offer…THIS is a great place to start.

It’s the second hack in our series on positioning your brand. And it’s especially useful if you’re just starting out OR you’re not getting the traction and attention you want.

--->

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

The coaching, consulting, speaker, and content creator space is crowded.

How you position your personal brand is where you Zag above the crowd of zigs.

So how about the first of 3 hacks on how you use people to position your personal brand?

There are two simple steps for this hack. Try it for your personal brand!

--->

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand or? Submit your question for the podcast here »

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

Too many coaches, consultants, speakers and content creators struggle to start their business with confidence.

Why?

Because they lack clarity around these 3Ps!

This costs you valuable time, wastes money and energy…plus you'll miss out on connecting with the right customers.

Gain clarity around these 3Ps so you can begin to own your space in a market swimming with other coaches, consultants, and thought leaders.

Check out this episode and learn:

What are the 3Ps you need to nail down to position your business?
Why do you need the 3Ps as a coach, consultant, speaker, or content creator/thought leader?
When do you use the 3Ps to position your business? (HINT: It's NOT just when you’re starting out)

--->

RESOURCES FROM THIS EPISODE

Join the Monetize Your Genius Mentormind »

Attention: SPEAKERS, COACHES & COURSE CREATORS Starting from scratch? Already in Business? Get your personalized expert business-building insight from myself, Daniela Nica (creator of the Monetize Your Genius Summit), Connie Pak (marketing funnel expert), and Geoff Kullman (copywriter extraordinaire).

Pay nothing today. Try it for 30 days to see if it works for you. Hurry before this mentormind closes!

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

There’s little more frustrating and deflating than failing to connect with the customers you long to serve.

For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social…

But nothing sticks. The customers you want to serve either don’t stop to listen, or the pass by like casual window shoppers…back when shopping was done at these things called “malls.”

The way you connect with customers is through your words. So I asked my good friend and brilliant copywriter Geoff Kullman to help us go from failing to connecting.

In this episode, you’ll get answers to these copywriting questions:

Where should we start when writing marketing copy for our personal brand?
How do get a clearer picture of our customer and why is it so important for connecting?
Why should personal brands like coaches, consultants, and thought leaders care about neuroscience, psychology, and all that scientific stuff when it comes to their copywriting?

--->

RESOURCES FROM THIS EPISODE

Free Training: How to write your own 6-figure sales page »Sign up for Geoff’s free training on Feb 20, 2021!

Download Geoff’s 6P Email Sequence for free » Get your hand's on Geoff’s free 6P email sequence, listen to his podcast, and connect with him from his website. (He’s got lots of excellent free resources!)

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

You just attended an amazing event, conference, or online summit…now what!?

How do you maximize all your takeaways, insights, and notes?

My friend, Daniela Nica’s amazing summit Monetize Your Genius wraps up today. It was 7 days packed with value. I watched chat boxes fly with takeaways and nuggets from session after session.

So how do we manage all of those insights?

Check out this episode and learn:

How do you prioritize takeaways?
Who should you follow?
How do you track progress?
Why do you need some help after the event?

--->

RESOURCES FROM THIS EPISODE

Lauren Davis: Three Things I Analyze at All Live Events »Check out this episode from my friend Lauren Davis on her strategies for getting the most out of events!

Mike Kim: Maximizing Your Value From Live Events » Here's an ‘oldie but a goodie’ from my friend Mike Kim's Brand You Podcast for how he approaches events and takeaways.

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

In part 1 of this interview with Dr. Choi, we explored Why our brains sabotage us and our business success…often without us being aware?

Today we discover HOW to tap into our brain’s superpower potential and propel our businesses forward.

Discover some simple, science-based tactics to tap into your brain’s full abilities in part 2 of our interview.

BONUS OFFER

Register for the Monetize Your Genius Summit today!

--->

RESOURCES FROM THIS EPISODE

Register for the FREE Monetize Your Genius Summit » 27th Jan - 2nd Feb, 2021

Speakers, Coaches, Teachers, Trainers, And Course Creators, get empowered to create new streams of income around your expertise. Join me, along with 50+ industry experts with high-income skills! My session will cover The Exact Website Page Design for Coaches, Consultants, Trainers, Teachers and Speakers to Get Hired. Don’t miss this amazing opportunity to mastermind with 50+ industry leaders! http://rbyf.us/monetize

Connect With Dr. Eugene Choi

Subscribe to Neurohacking Podcast hosted by Dr. Eugene Choi.
Email Eugene at eugene@destinyhacks.co

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

Is your own brain secretly sabotaging your business success?

Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview.

Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business.

In part 1 of this interview, you’ll learn the answer to this question:

How does your brain sabotage your business success?

BONUS OFFER

Register for the Monetize Your Genius Summit today!

--->

RESOURCES FROM THIS EPISODE

Register for the FREE Monetize Your Genius Summit » 27th Jan - 2nd Feb, 2021

Speakers, Coaches, Teachers, Trainers, And Course Creators, get empowered to create new streams of income around your expertise. Join me, along with 50+ industry experts with high-income skills! My session will cover The Exact Website Page Design for Coaches, Consultants, Trainers, Teachers and Speakers to Get Hired. Don’t miss this amazing opportunity to mastermind with 50+ industry leaders! http://rbyf.us/monetize

Connect With Dr. Eugene Choi

Subscribe to Neurohacking Podcast hosted by Dr. Eugene Choi.
Email Eugene at eugene@destinyhacks.co

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

For too many Coaches, Consultants, and Speakers…the two ways we typically build great websites is BROKEN!

If you’re starting or growing a business and you need a website, your two primary options are:

DIY: Figure it out yourself
PTP: Pay the Pro to do it for you

The DIY approach wastes time and ends up costing you time…and usually clients.

The PTP (Pay The Pro) approach forces you to choose a “pro” you can afford—NOT the one you need.

Both approaches fail to help you grow your business. (In fact, they only add to your headaches!)

In this episode, we explore a New, Better way for Coaches, Consultants, and Speakers to build a GREAT website.

Discover a better way to a better website for your business.

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RESOURCES FROM THIS EPISODE

Discover a New, Better Way to Build Your Website »

Interested in a New, Better Way to Build Your Coaching, Consulting, or Speaker Website? Sign up on the “Yes, I’m Interested!” list here and get more info. (No commitment required.) http://rbyf.us/live

SHARE THIS EPISODE

Know someone who’s interested in a new website? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

What should you expect to get from a professional website designer?

Entrusting your website into the hands of a professional is scary. You already know your website is critically important to the success of your business. You don’t want to entrust it to just anyone.

So what should you be looking for and what should you expect from a pro?

Listen to this episode and discover the 4 areas your professional website designer SHOULD be winning FOR YOU like a champ!

Listen to this episode and get answers to these questions:

What are the four critical areas your website designer should knock out of the park for you?
Why setting the WRONG goal for your website project and website designer can be costly?
Why the WHOLE system of finding top-quality pro web designers is massively BROKEN…especially for starters, solopreneurs, and newer businesses?

--->

RESOURCES FROM THIS EPISODE

Share your Website Questions (and Woes) with Me »

Send me your website challenges, questions, and woes as a business owner or brand and I’ll answer them on the show.

SHARE THIS EPISODE

Know someone who’s interested in a new website? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

How do you hire the right professional web designer or website firm for your brand and business?

What should you be on the lookout for and where can you get tripped up?

I’ve worked with hundreds of businesses, brands, and non-profits on their websites. I’ve also had the ‘shoe on the other foot’—working inside a company and working with an website design firms.

When the time comes, this is one hire you want to get right!…for the sake of your business and your sanity.

On this episode, I walk through 4 common mistakes you must avoid when hiring a professional web designer or web design/development firm.

Listen to this episode and get answers to these questions:

Why is the ‘pixel pusher’ is never the right hire?
How the wrong hire can turn you into an addict?
Why to search the proposal and contract for these clues so your website project doesn’t derail?
Why do you need a plan BEFORE hiring a professional web designer or website design firm?

--->

RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT).

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a consulting, coaching, or speaking business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

The objective for website builders like Wix or Squarespace is simple: build your website without code.

These are popular solutions for many consultants, coaches, and speakers when building your website.

But what if the real challenge standing between you and a money-making website was more than just “having to know website code?”

Listen to this episode and get answers to these questions:

How should you evaluate website builders for your consulting, coaching, or speaker website?
Why website builders have hidden challenges you should know about?
Why consultants, coaches, and speakers get misled by Squarespace, Wix, GoDaddy and other popular website builders?

--->

RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT).

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a consulting, coaching, or speaking business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help consultants, coaches, and speakers create profitable websites from the ground up. Find out more at robbyf.com.

Nothing is more exciting AND anxiety-producing than choosing the “right” Wordpress Theme for your coaching, consulting, or speaking personal brand website.

Don’t get fooled into thinking it’s no big deal. Listen to this episode and discover what should you account for and what should you be wary of when trying to choose the right Wordpress theme for your personal brand website?

--->

RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT)

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

What’s the best website builder or platform for your consulting, coaching, or speaker personal brand website?

No doubt, the popular vote goes to Wordpress. But there are a lot of misperceptions around Wordpress and its usefulness for your business—especially if you’re a personal brand.

In this episode, you’ll learn the answer to these questions and more:

Why is having a Wordpress site not as “cheap” or inexpensive as I may think?
Why should you be skeptical when hiring some web designers who recommend Wordpress to you?
Why you’re NOT doomed if you choose a different option other than Wordpress?

--->

RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT)

Why I Don’t Recommend Bluehost (And Many Other Popular, Cheap WordPress Hosts) »

Read my blog post on why I do NOT recommend a cheap Wordpress host for your personal brand website.

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Email marketing still wins the day. It’s ALWAYS a great idea to grow your own email list.

But too often, your email list and email marketing software get messy. They look like your sock drawer, not a top tier revenue stream for your brand.

Today’s episode will practically lay out a simple, 3-step strategy to segment your email list. Because research shows, segmented and targeted emails generate more revenue than the shotgun approach—you know, when you write one email you send to your entire list no matter who they are.

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RESOURCES FROM THIS EPISODE

Watch My Short How-To Video

Watch this short video to see how easy this is to setup for your own business.

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a business? Click the share button ( ) on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

It’s the question every business and brand wants the answer to…

What steps should I take to build a vibrant audience around my business?

In this episode, my good friend and amazing marketing & branding consultant Sean Pritzkau shares his 3 proven steps to building an audience and growing your brand.

When you listen through this episode, you’ll get the answers to these questions:

How and where do you start when trying to attract an initial audience (and why do many get this wrong)?
How do you know when you’re ready to grow your audience to the next level?
Why do you wait until the 3rd step of the process to start spending money on marketing and more aggressive audience-building?

Sean’s way of sharing these proven steps are so reproducible, you’ll be able to own them yourself and take action immediately.

--->

CONNECT WITH SEAN PRITZKAU:

Website: seanpritzkau.com
Instagram: @seanpritzkau
Facebook: facebook.com/seanpritzkau
Twitter: twitter.com/seanpritzkau
LinkedIn: linkedin.com/in/seanpritzkau/

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a business? Click the share button ( ) on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

This week we meet the FIRST special guest on the show—Mike Kim.

Mike is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.

For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him helping personal brands get started, looking for the next great place to scuba dive, and bouncing between the East and West coast — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.

On this episode, Mike & I discuss how he started his own personal brand, how he overcame his lack of ‘formal business classes’, and what it takes for others to launch a profitable personal brand business.

Listen and discover the critical steps to starting and building a successful personal brand.

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RESOURCES FROM THIS EPISODE

Mike’s FREE Brand You Bootcamp »

The starting place for anyone considering launching a profitable personal brand business.

MORE WAYS TO CONNECT WITH MIKE KIM:

Website: www.mikekim.com
Instagram: @mikekimtv
Facebook: facebook.com/mikekimtv
Twitter: twitter.com/mikekimtv
LinkedIn: linkedin.com/in/mikekimtv/

Pics from the Recording Closet »

As promised, check my Instagram for some pics from the ‘recording closet’ when Mike and I recorded this interview. Reality is way funnier than perception.

SHARE THIS EPISODE

Have a friend who’s wanting to start a personal brand business? Click the share button ( ) on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

What IS a Brand Manifesto? (And how does it help you as a business leader and personal brand?!?)

When it comes to your personal brand, you have 2 choices:

Create your brand with a brand manifesto…
Or be created by your brand

By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business:

What a brand manifesto is
How I use a brand manifesto in my own personal brand business

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Life-Giving Brand Manifesto »

View it on my website and download your copy (at the bottom of the page).

Share this episode with a friend and email me your feedback around creating your own brand manifesto.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Why do you need a Brand Manifesto? (And what the heck is it, anyway!)

Yes, you and your personal brand or business will THANK YOU for creating your own manifesto. Here’s why…

By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business:

Why a brand manifesto can save your business
Why having a brand manifesto can save you
How a brand manifesto compares to or is different from marketing “customer benefits”
Why you may be failing to connect with customers like you want?
How your brand manifesto drives your core message
How your brand manifesto tethers you to your character, values, and the purpose of your business

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Who’s the person behind the ‘personal brand’ known as Robby Fowler?

Great question!

In today’s “About Me” episode, I’ll share a bit of my own journey, along with 7 tips I’ve learned along the way.

By the time you’re done, you’ll hear some wisdom around these topics:

How do you know what to build your personal brand or business around?
Why being a specialist with years of experience isn’t necessary?
How should you prioritize strategy for growing your personal brand or business?
Why you may be failing to connect with customers like you want?
How should you deal with your lack of experience or eclectic background?
How much do you need to know to be great at personal branding?
Why are so many personal brands, business leaders or entrepreneurs from certain personality types? (And what if I’m not?…should I start a brand or business?)

Want a copy of the 7 tips from this episode? Hit me up and I’ll send them your way…

Send me an email (robby@robbyf.com) or DM me on Instagram @rfowler (link below).

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Check out more ‘about me’ for more of my story »

See my about page, where you’ll read, “I never set out to do this. But I've ‘MacGyvered’ my zagging path into a Swiss army knife that is my life and business.”

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

This topic is crucial for marketing your personal brand. But nobody wants to talk about it.

Until this episode…

BY THE TIME WE WRAP UP THIS EPISODE, YOU'LL KNOW THE ANSWERS TO THESE QUESTIONS:

What is the foundation of all great marketing?
Why doesn’t anybody talk about it?
How can it make us or break us?

It’s the final part of the 7-part Radical Empathy Brand Framework!

How did you connect with this episode? Let me know…

Send me an email (robby@robbyf.com) or DM me on Instagram @rfowler (link below).

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Let Your Life Speak: Listening for the Voice of Vocation by Parker J. Palmer »

Here’s the source of the powerful quote I shared towards the end of the episode!

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Let Your Life Speak: Listening for the Voice of Vocation

In part 1, we discovered THE most powerful marketing skill you can develop is Radical Empathy for your customer.

In this episode, you’ll see how radical empathy gets used (and abused) in some real world marketing examples!

Before you assume you know everything you need to know about empathy, check out this transformative episode.

By the end of this episode, you'll be able to answers these 2 questions:

How does developing and using the skill of empathy transform EVERYTHING about your marketing and branding
How do we see this skill used out in the wild…good and bad examples?

It’s part 6 of the 7-part Radical Empathy Brand Framework!

GOT A QUESTION ABOUT HOW TO FRAME YOUR MARKETING OR BRANDING WITH EMPATHY FOR YOUR CUSTOMER?

Send me an email (robby@robbyf.com) describing your specific example and I’ll give you some input.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

ZipRecruiter Ad »

Here’s the YouTube video of the ZipRecruiter TV ad mentioned in today’s episode!

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

The marketing skill covered in today’s episode is PROVEN. In fact, this skill is old as time Itself…actually, older! So there's LOTS of data.

This skill is the antidote to pushy, salesy, manipulative marketing. This skill can move you beyond business transactions to a relational exchange.

By the end of this episode, you'll be able to answers these 2 questions:

What is the MOST powerful skill to learn as a personal brand when it comes to marketing (and messaging, building your brand)?
And why is THIS SKILL so POWERFUL?

It’s part 6 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Clean My Mac Recommended Resource »

If you’re the proud owner of a Mac, MacBook, MacBook Pro, or iMac, this is a gem. It quickly and safely finds and removes junk off your hard drive to free up precious hard drive space. It’s saved me and many of my friends from HD tragedy!

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

We continue looking at the power of your brand for building your business, including your bottom line!

By the end of this episode, you'll be able to answers these 2 questions:

How valuable is your brand for your bottom line?
What are the 6 parts of every successful brand?

It’s part 2 of our initial look at branding, and branding is part 5 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Marketing vs Branding Comparison Chart »

Get your FREE copy of the Marketing vs Branding chart from Branding, part 1 episode. Print it out and keep it handy so can build better marketing and a stronger brand.

The Brand Flip by Marty Neumeier »

Fantastic book on Branding by one of the greats on brand building, Marty Neumeier. The book is concise, and packed with value.

Clean My Mac Recommended Resource »

If you’re the proud owner of a Mac, MacBook, MacBook Pro, or iMac, this is a gem. It quickly and safely finds and removes junk off your hard drive to free up precious hard drive space. It’s saved me and many of my friends from HD tragedy!

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

What power lies in your brand? Learn how to hit the bullseye in this episode on understanding your brand…

By the end of today’s episode, you'll have answers to these 3 questions:

How to easily define what branding is?
Why the common excuses for ignoring branding don’t have to hold you back anymore?
How branding and marketing are different and why you need to know the difference?

Branding…It’s part 5 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Marketing vs Branding Comparison Chart »

Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Ever feel like you need a guru to save you from the myriad of marketing and branding gurus?

Like a guru who could tell you which gurus to listen to, which ones to ignore, and when to listen them.

By the end of today’s episode, you'll have answers to these 3 questions:

Why short-term marking solutions can sabotage your results?
How to avoid getting huge biceps and scrawny legs in your branding and marketing?
Why there is a better way than running yourself ragged on the guru hamster wheel?

So sit back. Relax. Take a deep breath and enjoy a reprieve from all the gurus.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Fuller Projection Map »

The “Dymaxion Map”—or Fuller Projection Map—is the only flat map of the entire surface of the Earth which reveals the planet as one island in one ocean, without any visually obvious distortion of the relative shapes and sizes of the land areas, and without splitting any continents. It was developed by R. Buckminster Fuller.

Animated GIF of Fuller Projection Map (unfolding globe) »

Watch the globe unfold into the Fuller Projection Map in this simple GIF animation. Very cool!

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

As we explored in part 1 of your Core Brand Message…

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

In part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions:

What are the ingredients of your core message?
Why does having a core message benefit you?

It’s part 4 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message…and a great piece from This American Life.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Since brands and businesses are run by people…

And most people like to avoid challenges…

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message.

By the end of part 1, you'll have answers to these 3 questions:

What is ‘your Core Message’? What does that even mean?
What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch?
Where are the the challenges and minefields when defining your Core Message?

It’s part 4 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message…and a great piece from This American Life.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Who doesn’t like a good fight? In today’s episode, you’ll get a mini-showdown between marketing and branding.

It's an area that’s confusing for so many personal brands and businesses. And where there’s confusion, there’s little chance you can grow your business and excel.

By the end of this episode, you'll have answers to these 3 questions:

What is marketing, its strengths and weaknesses for your personal brand?
What are the two basic types of marketing you need to know?
What's the relationship between marketing and branding—and does it really matter if you know the difference?

It’s part 3 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Organize Your Digital Life for Creatives »

The Clear Plan for Creatives to Easily Organize Your Digital Worklife. Bring order to the chaos of your Mac Hard Drive, Files, & Projects once for all!

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Question: Can being an expert at what you do make you a WORSE marketer?

Sounds crazy, right? Of course—we all think—the more expertise you have, the more value you have to offer.

Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “The BIG Nose/Knows Problem.”

By the end of this episode, you'll have answers to these 3 questions:

Where do good leaders, business owners, and engaged Personal Brands START their marketing?…it’s NOT where you think!
What you need to 'get out of the way' for more engaging marketing and stronger branding? (aka “The BIG Nose/Knows Problem”)
What hidden shortcut can you take to unlock more power in your marketing and branding?

It’s part 2 of the Radical Empathy Brand Framework©…or R.E.Brand © for short 😀

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Jerry Seinfeld Talks About Keeping an Audience’s Attention »

Check out this podcast interview where famed comedian Jerry Seinfeld talks about how to gauge and keep your audience’s attention.

Go and See Podcast with Malcolm Gladwell »

Hear the story about the Lexus Engineer mentioned in today’s episode and how he started from a COMPLETELY different vantage point.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Ever received a less-than-ideal response to your marketing? It can be such a letdown.

You get amped to launch something you’ve been working on. You’re ready to shout it from the mountain tops…and nobody’s interested.

How can you go from marketing and getting crickets in return to marketing that sticks?

A LOT of it has to do with WHERE you start your marketing. So let’s talk about that.

In this episode, I cover part 1 of my simple, 7-part framework called The Radical Empathy Brand Framework©.

In this episode, you'll discover:

Where to start EVERY time you undertake marketing, copywriting/messaging, or branding (Hint: Where you start changes everything)
Why you're starting at the wrong starting line for the success you’re after
The 3 simple—but profound—things to consider before you kick off any marketing, writing,

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Jerry Seinfeld Talks About Keeping an Audience’s Attention »

Check out this podcast interview where famed comedian Jerry Seinfeld talks about how to gauge and keep your audience’s attention.

Go and See Podcast with Malcolm Gladwell »

Get the fascinating story behind “omotenashi”–hospitality without pretense and learn the power behind beginning with your customer.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

YES—this podcast is still G-rated 😉 !

If you’ve ever tried to mow a yard infested with moles, you know the pain of stepping into holes and soft spots. It’s maddening.

Many of us have holes or blind spots in our marketing, branding and positioning. And these holes make it a real challenge to market, brand, and position your personal brand and business.

In this episode, you'll discover:

Where the holes are in your marketing, branding, and positioning
How to connect them together and why it matters
Why topless marketing will ruin your business 😲 (It’s NOT what you think!)

I'll unveil my simple, 7-part framework to pull it all together.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Check out Range: Why Generalists Triumph in a Specialized World by David Epstein »

This is a fantastic book I’ll be referencing frequently. It’s certainly counterintuitive in the world of personal brands and marketing, where “niching down” is trumpeted as "THE" way to succeed.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Range: Why Generalists Triumph in a Specialized World

In part 2 of this special, I continue the conversation on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family.

We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle.

In part 2, we continue our "family discussion" and explore:

Why there are no shortcut solutions, but there are actions we can take?
How our own lives as "Team Oreo" have been enriched because of our relationship?
How Jahbari & Darius advise us to move forward?

I encourage us all to listen, especially my fellow white friends in the audience. Listen with radical empathy. Listen with the intent of self-reflection and change. The change needs to begin with each of us, in each of us, for the blessing of our fellow black Americans—our friends and neighbors.

CONNECT WITH JAHBARI MCLENNAN

What’s Your Self Talk Podcast Subscribe Here: https://rbyf.us/3h7qGMc

Instagram: https://www.instagram.com/jahbari09/

Facebook: https://www.facebook.com/jahbarispeak/

CONNECT WITH DARIUS DUNAWAY

Support Darius with Fellowship of Christian AthletesDonate Here: https://my.fca.org/donation?name=dariusdunaway

Instagram: https://www.instagram.com/chef_dway/

YouTube: https://rbyf.us/3h9tqIX

CONNECT WITH ROBBY FOWLER

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

#teamOreo #TAB

In this episode, I’m pushing pause on the series I began in the previous show.

This is a special, two-part series on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family.

We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle.

In part 1, listen into what is essentially a "family discussion" as I ask how they’re doing and feeling in light of George Floyd and beyond.

I encourage us all to listen, especially my fellow white friends in the audience. Listen with radical empathy. Listen with the intent of self reflection and change. The change needs to begin with each of us, in each of us, for the blessing of our fellow black Americans—our friends and neighbors.

CONNECT WITH JAHBARI MCLENNAN

What’s Your Self Talk Podcast Subscribe Here: https://rbyf.us/3h7qGMc

Instagram: https://www.instagram.com/jahbari09/

Facebook: https://www.facebook.com/jahbarispeak/

CONNECT WITH DARIUS DUNAWAY

Support Darius with Fellowship of Christian AthletesDonate Here: https://my.fca.org/donation?name=dariusdunaway

Instagram: https://www.instagram.com/chef_dway/

YouTube: https://rbyf.us/3h9tqIX

CONNECT WITH ROBBY FOWLER

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

#TAB

Most personal brands feel overwhelmed by the demands of running a business, while trying to market it, brand it, and grow it.

Whether you’re growing a consulting business, you’re an author or speaker, or a business owner, listen to this episode for answers to 3 questions…

Why building a personal brand and business can feel so overwhelming
Why your website is so important…but hard (including a personal story from my own business)
Why you’re not alone if you ever feel like you’re falling behind

So if you’re crushing life and business and have it all figured out, skip this podcast!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Workflowy Zooming in/out (Animated GIF) »

See WorkFlowy in action with this simple animated GIF.

Check out WorkFlowy for yourself »

Take WorkFlowy for a spin. Try it out for yourself. I’ll definitely come back to this app in future episodes.

Get your copy of The Radical Empathy Brand Framework »

See the framework for yourself. Get your free copy.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Many personal brands and SMBs struggle to connect their branding and marketing to their business strategy. You get bombarded with marketing voices, choices, and channels. Before long, you feel like you’re drowning in branding and marketing advice but making little progress. Stop feeling overwhelmed. Join Robby Fowler and tap into 20 years of experience running a personal brand and working with brands and businesses of all sizes. Cut through the chaos and confusion leading to burnt-out leaders and under-performing businesses. Become a better business leader, build a stronger business, and bless the customers you serve.