The C4L Podcast: Recent Episodes
Alan Berkson
The C4L Podcast is brought to you by Freshworks, whose vision is to help organizations of all sizes nurture, acquire and maintain customers for life. The podcast includes conversations with experts and practitioners sharing insights to help leaders and practitioners better engage with all the stakeholders in their businesses.
The host, Alan Berkson, is an early Freshworks employee and has held a variety of roles since 2013. In his words "The C4L Podcast is a chance for me to have conversations with all the really smart people I know or have come across over the years, and share these conversations for others to gain insights from all these amazing people."
I had chat with author and speaker Kathy Klotz-Guest about leadership through the power of improv and "Yes, and..." We talk about ways to inspire more from employees and make better connections in all your customer facing interactions. And we had a lot of fun. Hope you enjoy the conversation as much as I did.
Check out Kathy's new podcast: The Confessional Professional, She tackles the tough conversations in a human way: https://anchor.fm/kathy-klotz-guest
Alan chats with industry analyst Nicole France about making connections. What is the role of a generalist in a world that has become increasingly specialized? The answer includes connecting the dots for empathy, storytelling, and innovation.
In this episode I speak with Daniel McClure, IT Manager at Warby Parker. We had a great conversation about Norman Doors, setting expectations, and the integral relationship between employee experience and customer experience. Also gummies, pickles and hot sauce.
In this episode I speak New York Times bestselling author and Emmy winning comedy writer. Jill Twiss. Jill is an Emmy and Peabody Award winner for her work as a Senior Writer at Last Week Tonight with John Oliver. She's also a NY Times bestselling children's book author including A Day In The Life of Marlon Bundo and The Someone New. Her most recent book, Everyone Gets a Say, helps children understand the importance of voting.
A key element of her work is using humor to get a message across to her audience. As Jill says, "it's like Mary Poppins. A spoonful of sugar to help the medicine go down." We talk about the challenges for businesses to use humor in content, dealing with real-time content on platforms like Twitter, and and addressing important topics with a lighter touch. W
You can follow Jill on Twitter @jilltwiss and subscribe to her newsletter at jilltwiss.substack.com.
The C4L Podcast is hosted by Alan Berkson and brought to you by Freshworks. Each episode Alan explores topics that will give you the building blocks to better prepare your company to engage with your stakeholders — employees, prospects, partners, and, yes, customers — to acquire. nurture. and support customers for life.
In this episode I speak with Dr. Lauren Vargas about the impact of community building on organizations and brands. Lauren has deep insight on community building from a business and non-profit perspective.
Lauren is a digital dragon wrangler with 19 years experience assisting organizations with their community and communication strategies. She is an independent researcher and consultant of Your Digital Tattoo, as well as, a 'One by One' Research Associate with the University of Leicester - delivering a "practical approach to building digital literacy within specific museum contexts" for UK and US museums.
Lauren is currently working on an initiative to revitalize communities: Towards Better Communities. Find out more at https://www.bettercommunities.co/
I had been writing these summaries in 3rd person -- "Alan and Brent..." -- and I realized what I enjoy most about these conversations is they are personal. So no more of that.
I really loved this conversation with Brent Leary. If there's one word to describe it, I would have to say "agility." If you're thinking about doing live content -- audio or video -- there's some great advice here. Brent is at the cutting edge of live content for business. In this episode Brent and I have a far ranging conversation about producing content, particularly audio and video. We discuss how "live" shouldn't be a four letter word, and how to adapt to the new modalities and technologies for communication. Brent also explains how live content is like DJ'ing, a collaboration.
Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. He is the chair of CRM Evolution, CRM Magazine’s annual industry event. Leary's blog, Voices Carry, is featured on ZDNet Leary writes regularly for CRM magazine and co-hosts the CRM Playaz weekly video podcast. Leary is the architect behind the One-on-One interview series on SmallBizTrends.com. In addition to hosting each episode, he recruits guests and produces each weekly episode.
The C4L Podcast will explore topics that will give you the building blocks to better prepare your company to engage with your stakeholders — employees, prospects, partners, and, yes, customers — to acquire. nurture. and support customers for life.
In this episode Alan speaks with Paul Greenberg author of "Commonwealth of Self Interest" and explores themes around customer engagement, empathy and corporate social responsibility.
Arjun Moorthy, founder of news startup The Factual joins Alan Berkson to discuss what it takes to make content people can trust.
8 Customer For Life trends from Refresh '19 in Vegas, the Freshworks User Conference.
Including analysts Nicole France, Esteban Kolsky, Phil Hassey, Brent Leary, Laurie McCabe, Jon Reed, Roy Atkinson, and Neil Raden.