The Music Marketing Academy: Recent Episodes
Desmond Dreckett
This podcast is where Des talks about the ever-growing music business. Learn how unknown artists can catapult their careers if they know the strategic steps to take to market and grow their brands. Subscribe for all the secrets and advice to help you in your music journey!
in today’s episode, we’re gonna talk to Paul McDonnell aka A Band Called Paul on how he gets so much damn airplay and how you can do the same.
It's a really interesting interview where we discuss his music, how he got started.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we interview Jamie Jamal. A singer in the UK based in Bristol.
It's a really interesting interview where we discuss his music, how he got started and also how he is able to get so many collaborations.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we talk about "Distrokid Might Be Your Best Distribution Choice."
The music industry has always been the most lucrative in entertainment, with billions of dollars made from selling CDs and other physical media.
But these days there are so many more ways to make money; you can do it through streaming services like Spotify or Pandora without a record company’s help!
There’s no one better for this than DistroKid: they have low prices plus an optional la carte model that means musicians only pay for what they need.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we talk about "Why Indie Artists Absolutely Killed It In 2020."
In the music industry, independent artists and smaller labels have been growing at a faster rate than the major record labels. This is according to a newly released report by Nielsen Music titled "The 2020 Report: What's Driving The Shifts In Today's Music Landscape."
The key takeaway was that independents grew faster than majors across all metrics on average—though not every indie artist saw equal success rates throughout those years.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we talk about The Power of Twitter Lists With Demi Michelle.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we talk about The Apple Music Payout Increase - What It Means For Artists.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we talk about the 5 Big Mistakes You're Making When Releasing New Music.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The item mentioned - MusicLaunchChecklist
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we show you How Musicians Can Use Social Media Like a Pro.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The item mentioned - MusicLaunchChecklist
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we suggest that You Might Want To Choose This Person To Take You To The Next Level.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
The episode is sponsored by - Musicmarketingstarterkit.com
In this episode, we discuss Why A Blog Could Be a Musician's Secret Weapon.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Episode is sponsored by - Musicmarketingstarterkit.com
Video - How to Promote and Market Your Music With Collaborations – Featuring Jeff Ojeda
Video - How Musicians Can Grow Their Fanbase With Collaborations “LIVE”
In this episode, we discuss Why Musicians Should Be On YouTube.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In this episode, we discuss A Scheduling Hack For Musicians That Could Save You Hours.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In this episode, I talk about The Best Way For Musicians to Focus.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Musician Launch Checklist - http://bit.ly/MusicLaunchChecklist
In this episode, I explain the 5 Reasons Musicians Should Submit Their Music to Online Radio Stations.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Electronic Press Kit (EPK) Cheatsheet - http://bit.ly/ElectronicPressKit1
Musician Launch Checklist - http://bit.ly/MusicLaunchChecklist
In this episode, I explain why I think Twitter is the place to be for musicians.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In this episode, I explain how you can get fans to click on your social media posts.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In this episode, I explain why I closed off my Facebook Group and why you should do something similar.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Twitter Lists mentioned: https://www.themusicmarketingacademy.com/day-2-twit-tiers879
Building a fanbase: https://youtu.be/C6SX_7FKviQ
In this episode, I explain how you can build a loyal fanbase from scratch..
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Twitter Lists mentioned: https://www.themusicmarketingacademy.com/day-2-twit-tiers879
Building a fanbase: https://youtu.be/C6SX_7FKviQ
Book Referenced - The One Thing by Gary Keller -
In this episode, I explain what I would do if I was embarking on my journey in 2021 as a new musician.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Twitter Course I referenced - https://bit.ly/TwitterMusicMarketingChallenge
Book Referenced - The One Thing by Gary Keller -
In this episode, I go through Why Musicians Need To Build Their Own Tribe.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Harrison Haines from Pexels
In this episode, we talk about Why Planning Ahead Is So Important.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Image by Unsplash.com/@paullywooten
In this episode, I ask the question - "When Should You Start Marketing And Promoting A New Track, EP or Album?"
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Mid play music by ES_Under the Weather - Damma Beatz
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Artwork - Unsplash.com/@ericmurray
In this episode, I talk about the importance of musicians building a team around their music. Unless you have a team backing you up and willing to give you advice. The world in music can be a pretty lonely place.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In today’s episode, I’m talking to my good friend Brian Tyrie of Beats Tyrie an upcoming producer and music marketer. Brian has a very special place in my heart since he very kindly allowed me to use one of his beats as the outro to this very podcast.
I will apologize for the sound since the connection was great.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In today’s episode, I’m gonna talk about the power of going "LIVE"
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Image - pexels-joseph-redfield-2883051
In today’s episode, I’m gonna suggest that you focus on promoting your music on just one platform.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Image By 43 Clicks North @43clicksnorth
In this episode, I go through why I think that the pandemic has been a wake-up call for musicians.
I go into why I think the live performance won't recover that much in 2021, the importance of building a community around your music and encouraging you to spend less time devoting your energies on Spotify and Apple Music.
So, if this is something you're interested in, take a listen....
Part of my course on building a fanbase - https://www.themusicmarketingacademy.com/day-3-build-fanbase4564
Convertkit link - https://convertkit.com/pricing?lmref=VW2K3g
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Image by Maaria Lohiya @justmebreathing
Note: Some product links are affiliate links which means if you buy something we'll receive a small commission.
If you're a musician that posts content on Instagram and just can't seem to get it to work, then you'll find this podcast insight really interesting.
It's not just a case of posting content and hoping for the best. There are several other important factors involved when it comes to promoting you or your music on this platform.
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
If you've thought of marketing your music on Instagram or if you're currently using it and struggling, then you really need to check out today's episode. In this episode, we interview singer and musician Mayah Camara on how she has been so successful in marketing both herself and her music on Instagram. The amount of information Mayah provides is mind-blowing.
So, if this is something you're interested in, take a listen....
Mayah's links: https://linktr.ee/mayah.camara
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
I’m happy to announce and I’ve been waiting a while to get him on the podcast, Fused. Mark aka Fused is an EDM producer/artist influenced by Depeche Mode, Gary Numan, Mesh, Tenek, Erasure, and Lowe, who has been releasing commercially as Fused since 2018.
He’s also the Radio Wigwam Best Electro Act of 2019 which is no mean feat as competition is fierce.
Now the reason why I wanted to get him on the podcast was that he’s quite a specialist in selling his music on CD via Bandcamp, and really wanted to open up your mind to possibilities you have out there instead of just relying on streaming revenue.
Fused - fusedmusic.com
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Art by Troy T - @ttcollect
If you've ever thought about selling merchandise but didn't think it was possible, then you really need to check out today's episode. In this episode, we interview Luke Henry from the band Citylightz about how they sell merch.
So, if this is something you're interested in, take a listen....
Their website: https://www.citylightz.co.uk/
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Looking to market and promote yourself and your music? Then check out this podcast we did with Jeff Ojeda - How To Promote and Market Your Music With Collaborations.
This episode features, Jeff Ojeda from Phase Management.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In today's podcast, we're gonna talk about how to fit music marketing into your day or week.
So, we go over:
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Getting organised
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Holding yourself accountable
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Become part of a larger group
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Doing a bit each day
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How badly do you want it
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Saying "No"
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Outsourcing
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Image by Gordon Cowie @gcowie Unsplash.com
In this episode, I go through the journey I had to get 10,000 Twitter followers. I also talk about the importance of growing your following in the right and also how to do it.
So, if this is something you're interested in, take a listen....
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
In today's episode, Some Essential Ways To Promote and Market Your Music Independently.
Show Notes:
3 month segments
Create a sense of organisation
Core assets
Social aspects
Scheduling tools
Storytelling
Launch checklist
Pitching
Data stacking
Building your network
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Gordan Cowie @gcowie on Unsplash
In today's episode, we’re gonna be talking about when you should start selling merchandise.
Show Notes:
ASAP
A Website Would Help
Produce Your Own/Source or Dropship
Use The 90:10 Method For Promotion
Printers Mentioned:
https://www.printful.com/
https://printify.com/
https://teespring.com/en-GB
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Jusdevoyage @jusdevoyage on Unsplash
In today's episode, we’re gonna be talking about why you should be growing your own database.
Social Platforms Could Ban You
Build A Stronger Relationship
Track Your Fan's Journey
Sell More Merchandise
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Yagas Design @yogasdesign on Unsplash
In today's episode, we’re gonna be talking about why I'm scaling this podcast back.
Simply just prioritising my time to make YouTube videos and will release a new podcast every Friday instead of Monday, Wednesday and Friday.
I'm unable to ignore YouTube as a platform that can get the brand in front of more people.
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Nordwood Themes @Nordwood on Unsplash
In today's episode which social media platform you should promote your music on.
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Different Options
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Your Choice
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What's Hot?
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Recommendations
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Ben Kolde @benkolde on Unsplash
In today's episode, we’re gonna talk about the importance of growing your social media following.
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Exposure
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Building a new fanbase
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Data
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Social Proof
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Rahul Chakraborty @hckmstrrahul on Unsplash
In today's episode, we’re gonna talk about the importance of having your own website.
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Credibility
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Tell Your Story
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Build Your Own Database of Fans
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Your Website Collects Valuable Data
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Sell Downloads & Merchandise
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Silent Sales Machine
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Radek Grzybowski @rgrzybowski on Unsplash
In today's episode, we’re gonna talk about how to get your first 1000 fans.
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Definition of a fan
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The best chance of getting 1000 fans
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Build a database of fans
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Have a Launch and Use a Checklist
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Get Your Music Distributed In As Many Networks As Possible
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Luuk Wouters @luukski on Unsplash
In today's episode, we’re gonna talk about why musicians should be going live.
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Free to play
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Connect with your audience
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Cheap to do
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Increase exposure to a worldwide audience
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You can charge to go live
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Kyle Wong @kylewongs on Unsplash
In today's episode, we’re gonna talk about "What you should be posting on social media".
This is one of the most popular I get asked on social and in my forum.
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Study Your Analytics
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Storytelling
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90:10
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Platforms Have A Different Context
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Launch Process (The 5 I’s)
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by BRUNO EMMANUELLE @brunocervera on Unsplash
In today's episode, we’re gonna talk about the top 5 ways to use Instagram to promote your music.
Even though I’m a massive Twitter and I believe it’s a great platform to have and jump into conversations. Don’t be in any doubt that more of your fans are found on Instagram. Taking over from Facebook and with so many cool features (including the latest one called Instagram Reels which is similar to Tik Tok). I can categorically say that there isn’t a hotter social media platform out there at the moment.
- Use Instagram story to tell your story
- Promote your music - 60 seconds
- Go live and IGTV
- Using the ad platform
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie - Owner and Founder of TalentWav.com
Photo by Ian Dooley on Unsplash
The Topics:
Building a small tribe
Amateur & Professional
Place your fans front and centre
The 90-10 Method of Marketing
In today’s episode, we’re gonna talk about why I think it’s good to stay independent.
Control of your career
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As an independent artist, you have total control over your career
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Be as creative as you want
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Up to you if you want to change direction
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Adopt a new musical style
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If you’re good and you’re consistent, labels will start to seek you out
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Release when and where you want. There’s no time schedule (single, EP, albums)
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Able to express yourself
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Setup Patreon and collect on a monthly basis
You own 100% of the copyright
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This means you earn more
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You’re able to do more collaborations and still earn more
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You determine how much other artists and producers make
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You can spend more on branding and ads
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More chance of going full time
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You have creative control of your merchandise
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You make money when your track is played obscure places (Karaoke, internet radio, podcasts and YT),
Self-satisfaction
- You did this on your own (climbed the mountain, reached the peak)
Image credit: Ian Barsby - https://unsplash.com/@ian_barsby
Music credit: Intro - Tonez&Re-C - Kyoto Outro - Joakim Karud - vibe with me
On today’s episode, we’re gonna talk about why I think Twitter is underrated as a marketing platform.