Simple Tech Talk: Recent Episodes
Joey Wenzler
Providing relevant conversations on trends and terms in the Mobile App sector. Sponsored by BoardActive.com
We welcome Lane Wakefield, mental health advocate and Director for the Center of Sports Strategy & Sales at Baylor University. We discuss the emergence of this once-taboo talking point for what it is: One of the single most important determinants of success for an organization. Lane shares resources and helpful insights to bring much-needed awareness to this topic.
Marketing and advertising expert, Shelby Wright joins the show to discuss the mobile marketing strategies that the UGA Bulldogs utilize and plan on utilizing with the shifting sports climate, strategies for marketers, captivating stories of Vince Dooley, and more! Visit www.GeorgiaDogs.com for a closer look.
We welcome BoardActive CEO, Doug Pittman and Yuri Eliezer of Founders Legal back to the show! Since his first two appearances on the show, 5 new patents have been added to BoardActive's portfolio. Join us for an intriguing conversation on BoardActive's newest allowances and what it means for them, their partners, and businesses across the globe. U.S. Patent # 10, 762, 530 U.S. Patent # 10, 762, 529 U.S. Patent # 10, 762, 528 U.S. Patent # 10, 762, 527 U.S. Patent # 10, 762, 526
We get the rare opportunity to mix it up with the C-Suite on this episode. Join us for an intriguing conversation with CEO, Doug Pittman and CMO, Jeff Gray. They discuss the latest vertical playbooks released by BoardActive that provide actionable strategies for brands in the finance, municipality and sports marketing sector. Follow BoardActive on the socials. @Boardactive on Linkedin, Facebook, and Twitter.
www.BoardActive.com
The sports universe is in flux. However, it's not doom and gloom! Money can still be made with some creative strategy and execution. Sports marketers still need to drive revenue for existing sponsors as well as create new opportunities. This can and will be accomplished by providing a memorable experience for fanatics across the globe. These strategies will lead to an increase in app downloads, in-app activity and the most important measure of success - SALES. Check out the written version of this playbook here: https://www.boardactive.com/playbooks
Restaurant have been in a slump thanks to COVID-19. But there is light ahead. They can recover by providing a worry-free experience for their patrons by being thoughtful and creative in their mobile marketing efforts.
This day has been circled. Fans have eagerly awaited this moment - The "Big Game"! For the sports marketer this is the time to really cash in on opportunities for more app downloads, in-app activity and revenue streams. Listen as we provide profitable use cases on leveraging available technologies like geolocation, advanced push notifications, and first-party user data. Game On!
How can sports marketers transfer carry home game momentum on the road? In this second installment of the App Engagement Playbook we provide effective use cases to increase app downloads, in-app activity, and give tangible solutions to amplify current revenue streams and create new ones. Let's hit the road!
Join us for a resounding recap conversation about the month of June! BoardActive Founder and CEO, Doug Pittman joins us to discuss his growing Intellectual Property portfolio, legal team, senior advisors, deals, partnerships and the introduction to an emerging futuristic technology piece called, "VisualMatic". Join us for an amazing conversation on demand!
Cue Fight Song! It's all about the gameday experience for college sports fans! Gameday marketers will find many applicable use cases for home games. Increase app installs, engagement, and drive revenue with advertising partners.
Join the conversation with BoardActive Founder & CEO, Doug Pittman, as he joins us in-studio! The successful entrepreneur, inventor, and holder of the most powerful intellectual property in the mobile marketing space elaborates on progress in the BoardActive platform, partnerships, adding some heavy hitters to the team, and what futuristic technology is coming to connect brand apps to their end users in captivating ways.
We cover 3 ways in strategizing your app’s marketing and features that can help bolster downloads, engagement, and retention. Reach out to the experts at BoardActive to see these strategies in play with your specific app, and to hear the many others we have to personalize for your specific app goals.
BoardActive Founder & CEO, Doug Pittman was featured on "All Business with Jeffrey Hayzlett". Mr. Pittman He explains how the software will help the next wave of marketers make personal connections with consumers by being ‘VisualMatic.’ Learn how a multi-state trail hike inspired Doug to move forward with his vision and why he says entrepreneurs never really sleep.
We've heard the term "New Normal" said repeatedly in light of the COVID-19 crisis. For businesses, what does this mean in their marketing efforts? Writer and Influencer, Cierra Flythe, joins the show to expound on her latest article and gives actionable insights to brands on how to win now and in the days to follow. Thanks to BoardActive for sponsoring this episode. BoardActive is the single-source solution software for brand apps in any industry to connect with the consumer.
Welcome! Join BoardActive Founder & CEO, Doug Pittman as he reveals the team that is working with him to approach brands for profitable partnerships.
We welcome Yuri Eliezer of Founders Legal back to the show! Since his first appearance back in January of this year, 2 new patents have been added to BoardActive's portfolio. Join us for an intriguing conversation on BoardActive's newest patent allowances and what it means for them, their partners, and businesses across the globe. U.S. Patent # 10, 521, 822 U.S. Patent # 10, 621, 620 U.S. Patent # 10, 621, 621
We thank BoardActive Software for sponsoring this episode of Simple Tech Talk. Join a conversation with George J. Chanos. We discuss the in-depth pursuit of satisfying the Capriotti's Sandwich Shop customer through tactical mobile marketing techniques. In addition, he lends his expertise on -
Leveraging alternative perspectives to profit
ghost kitchens
consumer acceptance
The lifeblood of America (Franchise Model)
The importance of history and story in retaining customers and earning the business of new ones
Join us for Part I of our chat with Chairman, Capriotti's Sandwich Shops, George J. Chanos. We discuss...
Singularity
AI
How the workforce will be impacted
Reverse Engineering Mobile Marketing
This action-packed discussion will open your mind to what is around in the months and years to come.
Join Doug Pittman as he recaps the month of March. Get inside the innovative and inventive mind of the BoardActive Founder & CEO. He talks about his team, upcoming tech advances, and what is ahead for him and his company.
We welcome Tyler Burch, Director of Digital Marketing in the Software space to the show. We address the uncertainty that businesses are facing and how specific ones are fighting their way out of the corner. Tyler lends his expertise on:
Marketing spend strategy when revenue dips
Software and tools that drive revenue
Content Strategy and superior distribution
Differentiating your brand from the rest
Connect with Tyler Burch on Linkedin
Thanks for joining the Simple Tech Talk community! Just as there's a customary marketing funnel, there's a mobile app marketing funnel - and in exclusively utilizing cost per impression display marketing, you're only covering one touch point of that decision-making lifecycle. Using the right mix of strategies throughout your mobile app marketing funnel - you can increase your reach and overall success. Click here to read the entire article written by Cierra Flythe. Interested in a demo? Click here to schedule it at your convenience.
Shelter-in-Place is keeping paying customers at home and off the streets. That piece of signage near the restaurant or retail store isn't being seen but is still costing that business owner thousands of dollars a month. What good is art that no one sees? What value does it have? We discuss innovative tactics that brands and OOH companies can implement to provide the impressions that their clients need.
Protection of Progress. That's what is taking place for BoardActive despite these trying economic conditions. Join BoardActive Founder & CEO, Doug Pittman for an insightful conversation about project IP Recovery and all of the intricate details of this expansive endeavor.
In today's shifting business culture, it is more important than ever to stay connected while we are in different physical locations. Community can still thrive, even with "Social Distancing" when there is a purpose and a plan to carry it out. Tom Lutz, Convene Chair, joins the show to discuss the mission of Convene, how they are using their mobile app to execute that vision in this time and in the days ahead.
Our data being sold to the highest bidder online = NOT COOL! That's why big companies like Google, Firefox, Facebook, changed their models. Listen in for a fun, informative, and intriguing conversation about the value of leveraging First-Party data for business in the future.
SignStream Founder, Daniel Shub, joins the show to discuss the variations of personalization in ooh advertising, emerging technologies, and integration. The concept of his company, SignStream, is groundbreaking and the technology he uses provides relevant touch points for businesses and their customers to connect. Listen in for a conversation that will astound you. www.SignStream.net www.BoardActive.com
Meet the dignified disrupter whose experience includes being the youngest North American Vice President. Tricia Benn also served for over 2 decades in marketing research. In this episode, she imparts those business and personal lessons she learned to become an Executive at the C-Suite Network and the General Manager of the Hero Club.
In the tricky world of Mobile App engagement it can be difficult for Brand Apps to target and reach their consumers in the ways that their consumers desire. We discuss 5 strategies for surefire success.
It's rare to find a business conference where "no egos are allowed". Recently, BoardActive Founder & CEO, Doug Pittman found a diamond in the rough with the International Franchise Association. He speaks on this unique experience, the dynamic takeaways from the speakers there, and the importance of localization. In addition, Doug Pittman provides concrete reasons for businesses of all sizes to have a mobile app, and also why those who gave up on mobile marketing need to get back in the saddle. As a bonus, we have provided an update on the list of businesses who are infringing on his Intellectual Property acquired recently. This is a must listen, friends! Thanks for your engagement. @boardactive @simpletechtalkpodcast on facebook, Linkedin, Instagram.
Many brands fall off the customer radar. Why? We explain the value of maintaining up-to-date information, planning ahead, utilizing current communication methods and nailing down the ideal consumer for the brand, In addition, we dive into the value of staying current with trends, valued products, and knowing who the applicable customers are. Engage on Facebook, Linkedin, and Instagram - @simpletechtalkpodcast
Join us for a dynamic chat with Jeffrey Hayzlett. Jeffrey is well known for his role as a Primetime TV (Celebrity Apprentice) and Radio Host (C-Suite Radio), and being a Fortune 100 CMO (Eastman Kodak). He brings lessons, shares the biggest strategies, advice, and stories in this episode.
This episode packs a measurement punch! With a forceful partnership between a South Carolina-based DOOH company and an Atlanta-based Software company. Listen in to how and why Digital Out-of-Home companies are seeking out this kind of strategic partnership.
Forward-thinking and vision are the bedrock for growth in today's ever-shifting Outdoor marketing and advertising scene. Garrett Crenshaw of CrenshawVisions.com joins the show to talk about how and why his Digital Out-of-Home company is turning into a Media Tech Company.
Join us for a riveting and eye-opening conversation on BoardActive's patent, partnerships, and Doug Pittman's "Dirty Thirty" list...
A must listen for any business-minded individual that wants to see the inner workings, connections, and intellectual property.
PERSONALIZATION is the name of the game. You'll hear eye-opening facts about the connection between mobile app user engagement and retention when personalization is important to brand apps of any vertical.
Welcome to Part II of this data-based podcast series on impactful mobile marketing that leads to higher customer engagement.
👋Hey, Friends & Listeners! Join today's conversation on navigating the specifics of mobile marketing strategies to increase engagement. These practices are proven to increase revenue for businesses of all sizes. In this multi-part series of discussions, you'll be armed with intricate, yet practical knowledge to apply in the marketplace!
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VP of Engineering, Hunter Brennick & VP of Technology, Michael Carlson join us to share their knowledge, history, and vision for BoardActive software for 2020 and beyond.
This patent has been described by global executives as the most powerful award in decades. The implications are astounding and will impact every business vertical moving forward. Listen to an insightful discussion about a seven-year journey surrounding intellectual property, innovation, and the team that made it a reality.
Join us for a riveting conversation that focuses on connections, ethics, and how organizations and businesses should operate.
What better way to celebrate the future successes than pondering what has brought us here. We sit down with Doug Pittman to give a year end review to 2019 and look ahead to 2020 as he shares his vision for Mobile Marketing that will impact business in a way that is turning heads.
What would you say are the most valuable components of a mobile app? Is the the UX, UI, a combination of both? Perhaps there is more to the story. We discuss that on this episode. Thanks for listening!
On this episode of Simple Tech Talk, Cierra and Joey discuss insightful ways for retailers to cash in on both shopping holidays, Black Friday & Cyber Monday, by using them to promote the other. Who knew they could play so nice?
We covered how QSR (fast food) restaurants can benefit from mobile integration. We didn't want to leave our friends in the corporate, family-friendly sit down restaurants and fine dining establishments out! There are plenty of ways they can benefit from integrating mobile into their marketing campaigns. From events to reservations, seasonal menus, wine tastings, etc. Listen in!
In November of 2019, Out-of-Home advertising expert, Jack Sullivan, pinpointed the single best solution for increased revenue for OOH now and in the years to come.
Join us for a relevant conversation on the "Quick Service Restaurant" industry and how they are wasting resources on print campaigns and losing patrons by not utilizing ultra specific segmentation and filtered delivery.
Recent developments have led to creating a 4th part to this dynamic series with BoardActive Chief Technology Officer, Tom Powell. A ground-breaking discovery on how brand apps can integrate with BoardActive Software without installing an SDK! How? Listen in to understand endpoints and how those connections will benefit brand apps and out-of-home companies.
In parts one and two of this series, BoardActive Chief Technology Officer, Tom Powell focused on why brands should have a mobile app and what those apps are comprised of. In part three, we are diving in to what Software Development Kits (SDK) are and why there are so many in mobile apps.
In part one of this series, we provided indisputable reasons for every brand to have a mobile app available to engage with their customers. In part two, we discuss the inner workings of developing mobile software applications for both operating systems. Follow us on Facebook and Instagram - @simpletechtalkpodcast
Listen in for key reasons why every brand should have a mobile software application tied to their company, no matter what line of work they are in.
We hear the term "Mobile Marketing" often. However, understanding that term and how to close that circle are difficult to do. Listen in for great strategies to complete the Full Circle Mobile Marketing Vision.
Join in on a candid conversation about the trials and triumphs of the BoardActive Software journey. Featuring Founder & CEO, Doug Pittman and Cole Cummings, Director of Marketing. This is a story of innovation that people will be talking about for centuries to come.
Doug Pittman, CEO & Founder of BoardActive, speaks with Mohamed Ghalayini, BoardActive International Director of Sales and Channel Partner! Mohamed gives insight into how mobile integration is being utilized in other parts of the world including the Middle East, Europe, Africa and more! A fascinating chat from a global perspective.
This is a must listen for anyone in the advertising space. Uncover gems of wisdom about engaging customers, using correct tactics / measurement principles and practices to ignite long-term success.
In part two of this dynamic discussion, Spencer Graham and Doug Pittman discuss privacy and how compliance to GDPR and CCPA should be of the utmost importance to tech companies and brand apps. In addition, we give a sneak peek into a fantastic gathering taking place in the Big Apple in October. Listen in, then head to www.BoardActive.com.
Join us as Spencer Graham, Head of Digital Signage Federation and Doug Pittman, Founder and CEO, BoardActive discuss the power of Signage for Brand Apps across the globe.
With the upcoming E-book about to be released, here is a sneak preview of what is to come!
We explore 3 tangible and practical ways for Mobile App Owners to maximize marketing efforts and make serious money using Geofencing Technology. Sponsored by www.BoardActive.com
This episode reveals what consumers want out of their mobile apps. How do your preferences differ? Listen in and get some great insights into the minds of your peers. Sponsored by www.BoardActive.com
In this episode, we provide solutions to the 3 costly mistakes commonly made by brands in their Mobile Video Ads. Experience the power of the BoardActive platform for yourself. Visit www.BoardActive.com and schedule your free demo soon!
Want a peak of what is to come for Brand apps in the times ahead? Join us in this Illuminating conversation w/ Mike Donahue, Association of National Advertisers & Doug Pittman, Founder & CEO of BoardActive - www.BoardActive.com With decades of advertising experience, these innovators discuss how and why BoardActive is the future of Location-Based, Personalized Push Notifications around the world! Get ready, this is going to be A MUST Listen for Anyone in the Mobile Marketing Space!
Tune in as we get to know Tyler Burch, integral part of the BoardActive marketing team!
A dynamic, behind-the-scenes conversation about the path to progress in the bustling business lives of entrepreneurs Kevin Pride, CEO of Influencer 365 and Doug Pittman, Founder & CEO, BoardActive. Tune in for a candid chat that provides inspiration and brutal honesty about the life of a business.
Tom elaborates further on the steps BoardActive takes to ensure that privacy and security are job #1. In addition, Tom gives real life examples of industry use of this software.
We get to know Tom Powell through his extensive technology related background. From the internet boom of the late 20th Century all the way to 2019. In addition, we discuss the shifting landscape of Mobile App offerings, privacy and what that interconnection truly means for Mobile App Users in this age and the one to come.
We chat with Heather Haney, winner of BoardActive's $1,000 "Brands with Apps Contest", on her submission to the contest. We also discuss her path as a consumer and how BoardActive's personalization features would impact her spending decisions.
Welcome to the follow up of our conversation with Doug Pittman. In this episode, Doug reveals the challenges he overcame in transitioning to being in the business of being a Mobile App to becoming a Software Company. We also discuss why "Visualmatic" is THE Single Source Solution for App owners as they target and reach their ideal consumers. Listen in and reach out to www.BoardActive.com to experience this for yourself.
There are 3 critical problems solved by a single source solution software development kit that is available NOW. Listen in and then reach out to www.BoardActive.com to experience the power of personalization for yourself.
We highlight 5 top industries that use segmentation to maximize their marketing efforts in reaching their target consumers. We also elaborate on how they can improve and get to the next level. Thanks for listening.
"It's about knowing how marketing segmentation is applied across different industries." We discuss 3 types of marketing segmentation and how they are applied for big brands across the globe. This Episode is powered by www.BoardActive.com
We discuss how Brand Apps can build personal relationships between business and people. This is done in 3 unique, yet complimentary components. When these 3 parts are combined effectively mobile marketing magic comes to life. Thanks for listening.
Imagine a world where brands can drop personalized, location-based messages right onto your smartphone...
That day has arrived. Thanks for listening.
We discuss the areas that App owners struggle in when it comes to retaining their user's loyalty. We don't stop there. We provide solutions here, also. Listen in to expand your knowledge of commonplace issues and how they are solved. Thanks for listening.
On this episode, we get to know Doug Pittman, Founder and CEO of BoardActive. This is an intriguing story of humble beginnings, business lessons, and moving and shaking his way to success. A must listen.
We discuss the importance of proper branding. We elaborate on imagery, recognition, repetition, and reputation.
Today we discuss the mistakes that App owners make with their mobile push notifications. These errors can be very costly. In some cases, App owners can lose their users altogether. A tragedy that can be avoided by App owners using simple techniques in communicating with their users. Thanks for listening.
We discuss all the aspects of mobile targeting and how companies can maximize this amazing practice in business. Thanks for listening.
We discuss all the details of what it means to be an App Owner. It may seem simple, but it is a very complex deal. Listen in as we explain.
Hey, Friends and listeners! We discuss the power of connections, fresh ideas, and partnerships.
We discuss the solutions to ineffective static and programmatic "out-of-home" advertising.
Segmentation is critical in solving marketing campaign issues. How? Listen in to get easy to grasp information on how Segmentation can bring pinpoint accuracy in consumer targeting efforts. Thanks for listening.
Hey, Friends! We discuss what Geo-fences are and how they help close the ROI loop for businesses and brands.