Gritty Founder - SoundSage

On today's episode of Gritty Founder, Travis Boersma talks about how he and his brother started Dutch Bros Coffee. Travis shares terrific advice on the importance of goal setting, designing your life, and finding a business partner.

Travis Boersma is the CEO and co-founder of Dutch Bros Coffee, the largest privately held drive-thru coffee company in the U.S. He is deeply involved in day-to-day operations but also invested in maintaining the culture that he and his late brother, co-founder Dane, both worked hard to nurture.

Some Questions Travis Answers: - What were the first initial steps you took to get traction? (19:49)

How did you come up with the idea to start with a pushcart? (22:00)
What were the initial customers saying about the product? (26:12)
At what point did you realize you need to add more locations? (30:07)
What do you think is the most important ingredient for a founder? (38:38)

In This Episode, You Will Learn: - About Travis’s background and how he became an entrepreneur (4:28)

How Travis came up with the idea for Dutch Bros Coffee and started the company with his brother (12:52)
How Travis and his brother grew the business (30:07)
The importance of goal setting (33:04)
Advice on designing your life (38:57)
The danger of becoming complacent (42:43)
Advice on finding a co-founder (48:39)

Connect with Travis Boersma: Twitter

Dutch Bros Coffee

Also Mentioned on This Show... Travis’s favorite quote:

“Success isn't owned, it's rented, and the rent is due every day.”

Travis’s book recommendation:

Think and Grow Rich by Napoleon Hill

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