The Hubcast: Recent Episodes
IMPACT
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as your hosts from IMPACT are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
Hey Hubcast listeners. We’re excited to announce the launch of a new show. Introducing But We’re Different — a podcast for sales and marketing practitioners with a different mindset.
See, the way people buy has changed. In fact, it’s constantly changing. So why haven’t most companies changed the way they market and sell? The truth is, they're all thinking, “But We’re Different.” This doesn’t apply to us.
This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace and struggle to grow.
Hosted by Nick Bennett, and Zach Basner, But We’re Different is not just another sales and marketing podcast.
Our mission is to use the insights gained from helping hundreds of companies shatter this mindset and help you set up the strategies and lay out the tactics you need to unlock new growth within your company.
Now, in this feed, you can expect weekly episodes from our live virtual event, replays of any guest appearances on other great shows, and exclusives from the team of IMPACT sales and marketing coaches.
You can find but we’re different everywhere you listen to great podcasts.
We hope to see you over there.
Spotify
Apple Podcasts
Google Podcasts
But We're Different is recorded live every Tuesday at 3pm ET.
If you'd like to join us, you can register here
In this episode, we take a look back at how far the Hubcast has come over the last 7 years, and prepare you for the next one with a whole slew of product updates.
It's getting to be the end of the year, but HubSpot's product teams are NOT slowing down - and we've got all the updates for you.
You knew it was coming - hear our takes on all things INBOUND 2021, plus, how excited (or not) we are for the latest product announcements.
INBOUND 2021 is all of the sudden just a few weeks away. We share our tips, tricks, and talks of interest, plus - should you hire someone to own HubSpot that doesn't have HubSpot experience?
This month, Stephanie runs IMPACT's decade-old database through an email validator. Tune in to hear the results. Oh! And all of the product updates, of course.
How do you create custom reports that show the performance of your email nurture campaigns? How do you send an internal notification email with a Google Maps link to a contacts city and state? This and more on this month's Hubcast!
Will Apple Mail's fall email update ruin everything for marketers trying to write great emails? Get our hot takes.
HubSpot just announced the launch of Operations Hub - we share our hot takes - the good, bad, happy, sad.
Did you know the HubSpot product team tells us when they have different feature requests in planning, in beta, or delivered?? On this episode of the Hubcast, we bring you our favorites.
After a very long active beta, the new custom report builder is finally here, and HubSpot went and surprise us with what many have been asking for for years... pivot tables!
Fewer things get us as angry these days as terrible email nurturing, but how do you actually do it right? Our thoughts, plus a slew of product updates on this episode of the Hubcast.
Nick brings a new scoring property he's using, Steph brings a super hot "remember that one time," and Jess loves the Tasks tool. This that and more on this month's Hubcast.
HubSpot is sunsetting classic workflows on January 8th, 2021, but should you really just go in and clone all of your classic workflows? Maybe not...
Have you ever done something out of the ordinary in HubSpot that helps you use the platform better? This episode, find out how one certified dope HubSpot user did just that with his lead scoring setup.
Virtual INBOUND has come and gone, and boy do we have thoughts! Carina, Marcus, Stephanie, and Nick are all back on the Hubcast mic this week.
On this Special Series episode of the Hubcast, Carina interviews Tammy Duggan-Herd, Principal Inbound Strategist at HubSpot and resident flywheel evangelist.
On this Special Series episode of the Hubcast, Carina interviews Elise Beck, Senior Product Manager for the Sales Hub at HubSpot, on where the platform is going in 2020.
On this Special Series episode of the Hubcast, Carina interviews Meaghan Griffith, Product Manager for Reporting at HubSpot, on the new attribution reporting tools.
On this Special Series episode of the Hubcast, Carina interviews Jesse Tremblay, Senior Product Manager for automation at HubSpot.
On this Special Series episode of the Hubcast, Carina interviews Dave Barron, Go-to-Market Director for the Service Hub, about the future of the platform in 2020.
On this Special Series episode of the Hubcast, Carina interviews Luke Summerfield, Go-to-Market Lead for Web & CMS at HubSpot, about the future of the platform in 2020.
On this Special Series episode of the Hubcast, Carina interviews Nicholas Holland, VP of Product and GM for the Marketing Hub, about the future of the Marketing Hub Enterprise product in 2020.
On this Special Series episode of the Hubcast, Carina interviews Justin Champion, Content Professor for HubSpot Academy, about the future on content strategy in 2020.
See how one certified dope HubSpot user is leveraging the new workflows functionalities to create awesome and organized lead nurturing on this week's Hubcast.
In what might be our last episode before our Special Series airs, we dive into audience access properties for restricted content, the updated Tasks features in the mobile app, and why we are losing the art of sales.
What does it look like to take an email newsletter in HubSpot from drab to fab? Do we have a story for you!
On this week's Hubcast, we've got a few new betas coming out, a fun wishlist item, and thoughts on podcasting as a marketing and sales tactic.
Carina's fired up this week for all the reasons - good and bad! Workflows and booking meetings and sales processes oh my!
There are a ton of new beta features out right now and we've got two we're pretty darn excited about.
This week HubSpot made a big announcement about new features being released for Marketing Hub Enterprise. Hear our take on this week's Hubcast.
It's the first Hubcast of 2020 and we are fired up and ready to go with all the product updates, wishlist items, and certified dopeness that you could have ever wanted.
We've made it to the final episode of 2019, and we can't wait to share with you what 2020 is bringing!
It's the most wonderful (unproductive?) time of the year! How do you handle the end-of-the-year lull and make sure you're finishing strong?
Marcus is back on the mic this week and ready to rant about pricing transparency. Yes, it's still a thing!
This episode, we sit around the virtual table to talk about what we're thankful for from HubSpot-land this year, and spend some time diving into the new Contact Workflows engine.
It's never easy to get reps to adopt new tools and processes, but when you bleed orange, you find ways to get creative! This and more on this week's Hubcast.
Marcus and Carina are both back on the mic just in time for the biggest product update of the year! We can't wait to share.
It's another action-packed episode with front-line user stories in the Service Hub, lots of great updates, and a few thoughts we want to hear from you on.
This action-packed episode of the Hubcast includes a ton of product updates, an exciting new beta, and an awesome story about using calculated properties.
On this week's Hubcast, find out what recording the audio version of a book you've authored is like, plus recommended HubSpot certifications, dope stories, and more!
This week Marc Amigone joins the Hubcast to talk real-life hype about smart content, Google Analytics reporting, and an age-old feature request.
Are email newsletters for business dead? Are you sure?? Get a fresh perspective, plus all of the weekly certified dope, product update, and feature request goodness.
Nick Bennett joins the Hubcast this episode to talk about whether or not Smart Content lives up to the hype, some of the dopest emails we've seen, and more.
We are high on the Orange today and fired up about some of the recent product updates being released. Plus, we've got even more Certified Dope-ness to share.
We are coming off of the INBOUND high, and reflecting on each of our experiences. Plus, we've got a new story from the HubSpot user community that is Certified Dope.
We made have had too much with our live episode at INBOUND 2019's Podcast Lounge. Listen in for top wishlist items and product updates, plus comments from the live audience!
It's finally time for #INBOUND19 and we are getting all kinds of fired up. But first, we've got some great chatbot updates, and some certified HubSpot dopeness.
Myriah Anderson, IMPACT's Demand Gen Manager, joins the Hubcast today to talk about how HubSpot Conversations influences her day-to-day work. And of course, the usual Hubcast updates!
We're riding the high of IMPACT Live 2019 this week, but mostly because of all the stories shared around how people are growing their businesses and creating incredible cultures. We can't wait for you to hear!
Next week, the revised and updated version of They Ask, You Answer (Marcus' business-transforming book) comes out worldwide. We talk about why he did a second version, plus all of our usually HubSpotty updates.
Stephanie Baiocchi joins the Hubcast today to talk about the HubSpot Village at INBOUND, Service Hub reporting, and HubSpot's new free tools! #theymadethemfree
This week Nick Bennett joins the 'Cast to talk funnel reporting, why companies shouldn't outsource their HubSpot implementation, and a whole lot more HubSpotty goodness.
On this week's Hubcast, we break down how to report on how many sales activities it takes each of your reps to close deals, what 365 content audits are, and a run through a whole slew of HubSpot product updates.
For this 4th of July week mini-episode, Nick Bennett and Stephanie Baiocchi share their current thoughts on the good, bad and ugly of live chat and chat bots, specifically in HubSpot Conversations. You don't want to miss it!
Event season is upon us and it's time to get serious about getting your INBOUND sessions scheduled and prioritized. We're here to help with more top breakouts!
In this episode, Marcus breaks down why he's releasing a revised and updated version of They Ask, You Answer, and we've got all kinds of contact and company deduplication on the mind!
Ever tried to use Activity properties in HubSpot only to realize it's not the kind of activity you thought? We've got a new Report on This series, plus a whoooole lot of product updates on this week's Hubcast!
Do you have problems reporting on closed won deals over time because your Close Dates aren't accurate or update properly? In this episode we lay out how to get around this issue, as well why companies struggle to have 10 out of 10 video marketing and sales strategies.
The #INBOUND19 agenda is out, and we've got an official Hubcast-hour! Also included this episode: closed lost reason reports for improving your sales processes, and a lot more #OrangeLife goodness!
In this episode, Nick Bennett joins the 'cast to talk more INBOUND breakout highlights, reporting on lifecycle stage by source, and why you might not have a lead scoring problem, you might have a lead problem.
In this episode, we talk building reports that show funnel health over time, how you can tell how well your organization is doing on inbound culture, and the new features of HubSpot's updated Campaigns Tools.
Sessions, agendas, and breakout speakers, oh my! We start to break down breakouts we're excited for at #INBOUND19, as well as the new Website Analytics tools in HubSpot, and a whole lot more #OrangeLife.
This week we break down the difference between real-time and retrospective reporting, share our newly released #INBOUND19 topics, and discuss what it means to get into the testing mindset.
Did you know you can save tables of data in the HubSpot custom reporting tools, including with cross-object reports? Did you know that if two people fill out a pop-up form on the same browser with different emails it will append the second person's email to the first contact record? HubSpot madness this episode!
Live from HubSpot Headquarters in Boston, Bob Ruffolo joins the Hubcast today to talk about IMPACT's "publisher model," reporting on the original source of deals in your pipeline, and the Academy's site redesign.
Now that the Great HubSpot Outage of 2019 has been resolved (for the most part...), what's next? Should we be concerned? Also in this episode, how do you tie revenue back to individual pages on your website? Report on this!
When this episode was recorded, we were right in the middle of the Great HubSpot Outage of 2019. Stephanie Baoicchi and I spent some time breaking down the good bad and ugly. But that's not all, this ep's action-packed with tons of HubSpotty goodness!
Do you know what an object-oriented database is? Do you know how your data is structured in HubSpot? If not - this ep's for you. We dive deep into what objects and object properties are, and why that's important for any HubSpot user (technical or nontechnical) to know.
In this episode, we dive deep into the latest INBOUND speakers announced this week (spoiler alert: they're all celebrities), why following best practices isn't always the best thing for success, and how to create multiple HubSpot owner properties for an object.
The onslaught of product updates has not slowed. Today we're talking calculation properties, the need for multiple support forms in Service Hub, and a ton of updates to Conversations and Service Hub tools!
Leaders not only need to eat last, but they need to eat what they're serving to their team. So what does that mean in the context of training our teams on the use of new tools like video? This and lot's of product-y goodness in this week's Hubcast!
INBOUND has finally released their first round of speakers for 2019, and as always, we've got thoughts! We also take some time to break down the trend of omnichannel, and catch up on the HubSpot product update barrage that has been hitting us!
In this episode, we dive into the new Enterprise functionality for creating multiple scoring properties, as well as the similarities of sales teams adopting email 20 years ago to sales teams adopting video today. Plus - the HubSpot Ads tool now has LinkedIn ads!
In this episode, fellow HubSpot nerd and specialist, Nick Bennett, joins me to discuss the power of checkbox field types, how you can do revenue reporting in HubSpot even if you're not using the sales tools, and a slew of new product updates including multiple scoring properties.
In this episode, we talk about all that you can do with Date Picker properties beyond just knowing contacts' birthdays, why we still get pushback on using video in the sale process, and a few low-key product updates we found.
In this episode, we break down the new INBOUND Fellows speaker program (spoiler alert: its nuts!), start our new property Field Type series, and hear Marcus rant on brands who divide instead of build up.
In this episode, we've finally got some INBOUND19 updates to share, and it's a good thing because it's been a quiet few weeks on product updates. Check out the full episode to hear what we've been up to recently, including Marcus' World Class Communication training.
In this episode, we're joined by a blast from the Hubcast past - Zach "Zachy B" Basner! Find out what Zach's been up to, and dive in with us to our last sales property of the week, why 80% videos are STILL crucial, and why we're torn up about Google+.
Mark Kilens leaving HubSpot Academy? HubSpot Ventures investing millions in startups? Man are we starting off this year with some stuff! Tune in to hear us dive into the Lead Status property, a major wishlist item, and some juicy New Year's product updates.
As you're digging out from the holidays, we want to share with you a few things to look forward to in 2019, as well as a few things we'd love your help with!
In this final episode of 2018, we wonder what on earth is going on with the INBOUND website, whether eliminating buyer friction or organization friction is more important, and get all jazzed up about the new HubSpot app business card scanner.
In this episode, we start a new property of the week series, talk about what companies need to be able to effectively execute their strategies, and Carina goes off a little bit on the HubSpot Tasks tool.
In this episode, we can't help but wonder if #makeitfree really had some serious ripple effects with the HubSpot product, we chat 2019 marketing budget planning, and we get all jazzed up about the new multi-object importing functionality!
In this episode, we chat about what a wild year 2018 has been, why you need to be using custom HubSpot User Properties, and two new product updates we're pretty pumped about.
In this episode, we talk about when it's appropriate to do marketing on holidays, why you should think about your ticket stages before you use HubSpot's default ones, and why getting your whole team in a room together regularly is so stinking good for them.
On this episode of the Hubcast, I'm joined by one of my go-to HubSpot Insiders - Jordan Benjamin. Jordan's a Channel Account Manager and all-around orange evangelist. We dive into some thoughts on friction and empathy in sales, the new drag and drop email editor, and some more Service Hub news.
On today's episode of the Hubcast, Stephanie Baoicchi (formerly Casstevens) joins me to talk customer experience, frustrations we have with some simple HubSpot functionalities, and how IMPACT is combatting graymail and over-sending emails.
In this episode, we celebrate making it to episode 200!! We're so grateful to all of our listeners and supporters who got us this far. And what better way to celebrate than to nerd out on a HubSpot brain teaser? Listen in if you're ready for your head to spin!
In this episode, Carina is joined by HubSpot Academy's Jorie Munroe - and boy does it get nerdy. We dive into all things reporting, from the new reporting tool interface to the brand new custom report builder and everything in between!
In this episode, we talk about HubSpot's new Bot Directory, how 1:1 video can 10x your email game, and dive into more Service Hub tools that you may want start thinking about leveraging.
In this episode, we start a new property of the week series all around Service Hub, Marcus has Google's 20-year birthday on the mind, and HubSpot may just be coming out with a native integration to make some of our most complicated Zapier zaps obsolete.
In this episode, Carina's all hopped up on customer delight and using contact properties to do it, and Marcus has video on the mind - specifically why companies shouldn't just give video as an added responsibility to marketers willy-nilly.
In this episode, Carina has email lead nurturing on the mind - specifically HubSpot's new "pick your own adventure" strategy. We've also got a few Service Hub updates on the docket, and another hidden reporting property that, well, we're not so sure about...
INBOUND18 is over and it's back to the ole HubSpot grind. With all the product announcements that came out, we've got a lot to talk about! Find out what our highlights and lowlights of the event were, as well as a few product updates we're pumped about.
This special live episode is brought to you directly from the #INBOUND18 Podcast Lounge! We brought in Vidyard's VP of Marketing Tyler Lessard to chat about the new HubSpot Video product release and what it means for the future of video inside of HubSpot.
We know not all of you will be attending #INBOUND18, so for those of you who aren't, this ep's for you! Carina is all fired up this week about the HubSpot Sales Tools - find out why, including some hidden reporting properties and hacks.