Dental Wealth Podcast: Recent Episodes

Eric J Morin

The clear majority of dentists have not accumulated the wealth they thought they would have, and are not exactly sure how to accomplish this or feel they don't have time on their side. For this reason, so many dentists are selling their businesses prematurely. The challenging part is finding someone who truly knows how to grow your business AND turn it into wealth. Too many advisors are trying to move your money into areas outside of your practice that has a much lower rate of return, and consultants only focus on business growth and processes and not wealth. This is the reason so many dentists feel underprepared financially.

That's where I come in. This podcast will help you to learn how to get the life you've always imagined. The great news is, you don't have to wait 30 years to get there.

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In this episode of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei sit down with Dr. Dar Radfar to unpack one of the most overlooked growth and impact opportunities in dentistry today: sleep apnea treatment.

The reality? Only 2–4% of dentists are actively screening for sleep apnea, despite clear professional recommendations and overwhelming patient need.

Meanwhile, one appliance per week can generate $120,000+ per year in additional revenue, often at margins approaching 7:1.

But this conversation goes far beyond revenue.

Dr. Radfar explains why untreated sleep apnea is linked to heart disease, depression, diabetes, car accidents, reduced lifespan, and serious quality-of-life decline. He challenges dentists to stop viewing airway conversations as "selling" and start seeing them as ethical responsibility.

They break down how home sleep testing, medical billing, and turnkey systems eliminate traditional barriers, making implementation simpler and more scalable than most doctors realize. With over 3,500 dentists trained, Dr. Radfar shares what works, what doesn't, and why early adopters are positioning themselves as leaders in a rapidly shifting market.

If you've ever said: "I don't want to come across as sales-driven." "We're already busy, I don't want to add complexity." "I'm not sure my patients would say yes."

This episode is for you.

You'll learn: • How one appliance per week can add $120,000+ in high-margin revenue • Why dentists are uniquely positioned to treat sleep apnea • The real health risks of untreated apnea (and why screening matters) • How medical billing and home sleep testing simplify implementation • How to train your hygiene team to identify red flags in under 30 minutes • Why collaboration with physicians strengthens credibility and referrals • How multi-location groups can scale sleep apnea into seven figures • Why airway dentistry is becoming a competitive necessity, not an option

The future of dentistry is moving beyond procedures and toward comprehensive health advocacy. Practices that embrace airway health will lead their markets. Those that ignore it risk falling behind.

This isn't about adding another service.

It's about stepping into a bigger role in your patients' lives while building a more valuable, future-ready practice.

Growth and impact don't have to compete. In this case, they align.

Want to connect with Radfar and learn more about implementing sleep apnea treatment in your practice?

Visit:

https://drrad.net

Social Media Handles:

IG: @dr.radhealth

FB: https://www.facebook.com/dar.radfar.2025/

LI: https://www.linkedin.com/in/drdarradfar

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In this episode of the Dental Wealth Podcast, CEO Matthew Maffei sits down with Melissa Williamson, Director of Accounting at Tower Leadership, to have a conversation most dentists avoid but can't afford to ignore.

The hard truth? Many practices think they're profitable… but aren't. They look at their P&L, see a healthy margin, and assume everything is fine, while cash is quietly disappearing.

Melissa breaks down the most common financial mistakes she's seeing in 2026, from underperforming hygiene departments and inflated team costs to owner compensation masking true profitability. They unpack why EBITDA alone doesn't tell the full story, how cash flow determines survival, and why clean financials directly impact valuation, lending power, and long-term enterprise value.

If you've ever said: "I feel like we should have more cash." "My margins look fine, but something's off." "I don't really know what my numbers are telling me."

This episode is for you.

You'll learn: • Why hygiene performance is often the silent margin killer • The difference between profitability and cash flow (and why it matters) • How owner compensation distorts true EBITDA • What banks and buyers actually look for in your financials • Why running personal expenses through the business can cost you millions in valuation • The benchmarks healthy single and multi-doctor practices should be hitting • How strong financial discipline increases your multiple at exit • The first steps to getting financially sophisticated, even if you're not ready for a CFO

The practices winning in today's environment aren't just clinically strong, they're financially disciplined. Sophistication is separating the scalable from the stagnant.

If you're not reviewing clean financials monthly, tracking cash flow, and making data-driven decisions, this is your wake-up call.

Financials aren't scary. Flying blind is.

Want to learn more about Tower Leadership's Accounting services? Visit:

www.towerfg.com

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Why do so many dental practices struggle to find, and keep great people?

In this episode of the Dental Wealth Podcast, Matthew Maffei sits down with Jeff Rucinski, Director of Recruiting at Tower Leadership, to unpack one of the biggest operational bottlenecks in dentistry today: talent acquisition.

While most dentists are exceptional clinicians, few are trained recruiters. Jeff shares why rushed hiring decisions, unclear processes, and misplaced urgency are creating unnecessary turnover and what practices must do instead to build teams that scale.

From hygienists and dental assistants to directors of operations, this conversation dives into what's really happening in today's hiring market, why certain roles are harder to fill than leadership positions, and how geography, compensation strategy, and culture all influence recruiting success.

Jeff also explains Tower Leadership's transparent, pay-for-work recruiting model and why it eliminates the hesitation and financial strain created by large placement fees.

Watch to find out: • Why hygienists and dental assistants are often the hardest roles to fill • The biggest hiring mistakes dentists make when urgency takes over • How to structure a recruiting process that moves efficiently without sacrificing quality • What resume red flags and green flags actually signal • Why geography dramatically impacts your hiring strategy • How culture clarity attracts better candidates and reduces turnover • Why recruiting is a growth lever, not an administrative task

It's a conversation about discipline, process, and why the right people in the right seats determine whether your practice scales or stalls.

Interested in strengthening your recruiting process? Connect with the Tower Leadership recruiting team to learn more about building a scalable hiring system for your practice

(404) 509-0452 | www.TowerRecruiting.com | Jeff@TowerRecruiting.com

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What if you could add $10,000–$15,000 per doctor per month in revenue without increasing your marketing spend? I

n this episode of the Dental Wealth Podcast, our President, Eric J. Morin, and CEO, Matthew Maffei sits down with Dr. Avi Patel, Founder of Clear Aligner Advisor, to break down the internal growth strategy most practices overlook. While many doctors chase implants and full-arch cases, Dr. Avi reveals why clear aligners are often the simplest, highest-leverage way to increase revenue, improve patient health, and boost EBITDA without adding complexity.

Dr. Avi shares how practices can consistently close 2–3 clear aligner cases per month per provider with no additional marketing, simply by implementing the right systems, commitment structure, and accountability. He explains why most offices fail with aligners not because of demand, but because of inconsistency, lack of training, and no internal growth framework.

The conversation dives into the mindset shift required to make aligners successful at scale, how DSOs are leveraging standardized implementation to drive predictable production increases, and why aligners are a health conversation first, not a cosmetic pitch.

You'll also learn how aligning your team, setting clear goals, and tracking the right KPIs can transform aligners from an occasional add-on into a dependable revenue stream that increases enterprise value.

Watch to find out:

• How to generate $10–15K per month per doctor without increasing marketing

• Why most practices fail at clear aligners despite strong patient demand

• The minimum baseline of cases needed to create meaningful revenue lift

• How internal growth beats external marketing for predictable production

• Why commitment and accountability matter more than certification

• How DSOs implement aligners across multiple locations successfully

• The EBITDA impact of adding consistent aligner production

• How to position aligners as a health-driven solution, not a cosmetic upsell

This episode is a blueprint for turning clear aligners into a scalable, systemized growth lever inside your practice, without adding marketing risk or operational chaos.

Learn more about Clear Aligner Advisor:

Website: https://www.clearaligneradvisor.co

Follow Dr. Avi on LinkedIn:

https://www.linkedin.com/in/dr-avi-patel-clearaligner-advisor/

Free Masterclass: https://www.clearaligneradvisor.co

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What if the next level of growth in your practice doesn't require another location, more marketing spend, or additional chairs?

What if it's already inside your four walls?

In this episode of the Dental Wealth Podcast, we sit down with Lisa to unpack how elite practices grow through operational excellence, not expansion. The conversation centers on a simple but powerful framework: people, processes, and technology. When those three are aligned, growth becomes scalable, profitable, and far less chaotic.

From private equity due diligence to multi-location software rollouts, Lisa shares what sustainable scaling actually looks like and why leadership and structured training are the real drivers of long-term performance.

Many practices believe their revenue cycle is strong. Few can prove it. Case acceptance rates often hover near 32%, leaving massive production upside untapped. Hygiene departments underperform not because of effort, but because of missed systems and unclear metrics. And technology investments routinely operate at 10% of their capability because teams were never trained to maximize them.

This episode challenges the assumption that growth requires expansion. Instead, it makes the case for tightening operations, elevating leadership, and building accountability inside the practice you already have.

Watch to find out: • Why scaling chaos happens without strong people, processes, and technology • How informal "sink or swim" onboarding drives turnover and underperformance • The hidden revenue leaks inside your revenue cycle • Why case acceptance rates may be lower than you think and how moving to 50–60% changes everything • How hygiene optimization can dramatically increase production per hour • Why most practices use only a fraction of their software's capabilities • The importance of weekly scorecards and transparent performance metrics • How leadership development ensures operational changes actually stick

Growth does not begin with another acquisition. It begins with operational clarity, disciplined execution, and a leadership team that knows how to align people around measurable results.

If you want to increase profitability without increasing complexity, this conversation gives you the blueprint.

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What separates a practice that commands a premium valuation from one that leaves money on the table at exit?

In this episode of the Dental Wealth Podcast, our CEO, Matthew Maffei, sits down with Jordan Blackmon, Sr. Director of Advisory at Tower Leadership, for a strategic conversation on the hidden operational gaps that quietly erode enterprise value and how disciplined operators build practices buyers compete for.

Many owners assume valuation is driven by revenue alone. In reality, sophisticated buyers pay for predictability, leadership structure, clean financials, operational independence, and disciplined capital allocation. Small inefficiencies, unclear reporting, key-person dependency, or misaligned compensation models can compress your multiple, even when production appears strong.

Matthew and Jordan break down the difference between running a profitable practice and building a transferable enterprise. From understanding normalized EBITDA to structuring leadership teams and strengthening operational controls, they outline the strategic shifts required to transform a cash-flow practice into a premium asset.

If you're thinking about growth, recapitalization, or eventual exit, this conversation reframes how you should be operating today.

Watch to find out: • The small operational gaps that quietly reduce your valuation multiple • Why EBITDA must be clean, defensible, and properly normalized • How key-person dependency can dramatically impact your exit price • The difference between income optimization and enterprise optimization • What sophisticated buyers evaluate in the first 30 days of diligence • The structural adjustments that increase valuation before going to market • Why leadership infrastructure drives premium offers • How capital allocation decisions today shape exit outcomes tomorrow

This episode is a masterclass in building an exit-ready practice, one designed for enterprise value, not just income.

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What does it really take to turn full arch into a predictable, scalable growth engine instead of an expensive marketing gamble?

In this episode of the Dental Wealth Podcast, our CEO, Matthew Maffei sits down with Stacy Farley, founder of Full Arch Sales Experts, to break down the exact sales framework that helped grow her father's practice from $2.2 million to $8.3 million with a 70% conversion rate, all while spending just 5% on marketing.

Stacy shares why most practices struggle with Full-Arch not because of lead flow, but because they lack a structured sales process. From separating clinical diagnosis and sales presentations to building emotional value before discussing price, she unpacks the eight-step framework that has doubled case acceptance in as little as six weeks.

The conversation challenges the negative stigma around sales in dentistry and introduces a powerful mindset shift: selling is serving. When done correctly, Full-Arch isn't about pushing treatment, it's about guiding patients toward comfort, confidence, and long-term health.

You'll also learn why many practices are overspending on marketing while underinvesting in conversion training, how to structure your team for high-ticket case success, and the simple operational changes that can immediately increase trust and close rates.

Watch to find out: • The proven sales framework that generated 50 Full-Arch cases per month for eight consecutive years • Why doctors should separate clinical diagnosis from sales presentations • The biggest mistake practices make when presenting high-ticket cases • How emotional selling drives higher conversions than product-based selling • Why "cost is only an issue in the absence of value" • The structural changes that can immediately improve show rates and case acceptance • How to double Full-Arch cases in six weeks with the right training • Why investing in conversion beats pouring money into more marketing leads

This episode is a masterclass in operational discipline, sales psychology, and building a repeatable system that turns Full-Arch into a scalable profit center.

Resources from Stacy Farley

Learn more or book a discovery call: https://www.fullarchsalesexperts.com

Enroll in Stacy's 32-lesson Full Arch Sales Training Course and receive 25% off using code: TOWER25

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What does it take to actually turn technology into a competitive advantage in today's dental landscape?

In this episode of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei sit down with Jill Nesbitt, founder of Optimized Dental, to unpack one of the biggest gaps in modern practices: the difference between buying software and actually implementing it.

Jill shares how practices of all sizes, from single locations to large DSOs, are leaving massive efficiency and revenue on the table simply because their technology is underutilized or poorly integrated. From real-world implementation failures to scalable success stories, she breaks down what separates practices that win with tech from those that struggle.

The conversation also explores why the industry is at a critical inflection point, and how leaders who lean into technology, automation, and operational efficiency will create a significant competitive edge in the years ahead.

Jill also introduces her implementation framework and free resources designed to help practices take control of their tech stack, streamline operations, and unlock measurable ROI.

Watch to find out: • Why implementation, not the software itself, determines success or failure • The hidden cost of technology and why most practices underestimate it • How poor implementation creates inefficiencies, burnout, and lost revenue • When growing practices must upgrade their systems to scale effectively • How automation can save hours per day and improve team performance • The role technology plays in enterprise value and long-term growth

It's a conversation about execution, operational discipline, and what happens when practices stop collecting software, and start using it strategically.

Resources from Jill Nesbitt

Explore tools and get started with your technology strategy: https://www.optimizedent.com

Download the free Implementation Journey Guide and learn how to successfully roll out and optimize your software systems.

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What does it take for a specialist to move beyond the operatory and build something much bigger? In this episode of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei sit down with Dr. Monica Estes, an endodontist and entrepreneur who is redefining what growth looks like in a specialty traditionally focused almost entirely on clinical work. Dr. Estes shares how she built momentum in a competitive referral-based specialty by combining clinical excellence, intentional patient experience, and disciplined business strategy. From opening de novo practices to stepping back from the chair to focus on leadership, she walks through the mindset shift required to scale beyond a single location. The conversation also explores why many specialists struggle to grow beyond their clinical identity and what happens when they start thinking like CEOs instead. Dr. Estes also discusses her book, Innovative Endodontics: Redefining Excellence in Today's Endodontic Practice, where she shares the business lessons she wishes every endodontist learned earlier in their career. Watch to find out: • How Dr. Estes disrupted referral patterns by focusing on patient experience • Why opening de novo locations gave her control over growth and operations • The critical mindset shift from clinician to CEO • How leadership, culture, and strategy drive sustainable practice expansion • Her vision for building a network of 10 endodontic practices in the next decade It's a conversation about leadership, ownership, and what happens when clinicians start thinking like builders. Resources from Dr. Monica Estes Request a free copy of Dr. Estes' book: Innovative Endodontics: Redefining Excellence in Today's Endodontic Practice https://rootcanalcharlestonsc.com/innoendobook_firstcontact Join Dr. Estes' webinar series for residents and young doctors: Questions to Ask Before Joining a Practice https://rootcanalcharlestonsc.com/innoendobook_webinarseries

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In this episode of the Dental Wealth Podcast, Eric and Matthew sit down with entrepreneur and motivational leader Elijah Desmond to explore the real reason many dental practices hit a ceiling. That reason is not strategy or market conditions. It is leadership.

Together, they discuss how practice owners often become the barrier to their own growth. Elijah shares his journey from dental hygienist to global speaker and business builder, offering hard-earned wisdom on leading with clarity, building a culture that lasts, and holding yourself accountable first.

If you are ready to stop playing small and start leading your team to real results, this conversation is your blueprint.

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In Episode 203 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei explore the concept of mindset and how it impacts success in dentistry. They discuss how intentionality, confidence, and self-perception play key roles in building a thriving dental practice. The conversation emphasizes the importance of adopting the right persona, setting big goals, and aligning your actions with the person you aspire to be. Through stories and insights from figures like Adam Sandler, the hosts inspire dental professionals to "fake it till you make it" and take deliberate steps towards actualizing their vision in both personal and professional spheres.

___________________________________________________________________________

Visit www.towerleadership.com to learn more

Listen here: https://player.fm/series/dental-wealth-podcast

Instagram: // towerleadership

X: // towerleadership

LinkedIn: // https://www.linkedin.com/company/towerleadership

Facebook: // https://www.facebook.com/thetowerleadership

Spotify: https://open.spotify.com/show/4KuD1mT2hLJ1htAehT36So?si=79d9f9fc63c64ed1

Apple: https://podcasts.apple.com/us/podcast/dental-wealth-podcast/id1378686612

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In Episode 202 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei discuss the importance of scaling your dental practice strategically to avoid common pitfalls and upper-limit problems. The hosts challenge the misconception that more success leads to more burden, offering actionable insights on how to grow without feeling overwhelmed. They explore the concept of acumen—the accumulation of knowledge and wisdom over time—and how it’s crucial for overcoming the challenges that come with scaling. Whether you’re growing your first practice or expanding into multiple locations, this episode provides valuable advice on how to scale effectively without losing your freedom.

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In Episode 203 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei dive deep into the concept of perceived value and how it shapes the growth and scalability of dental practices. They discuss strategies for enhancing patient satisfaction through intentional design, effective marketing, and operational excellence. By shifting the focus from traditional notions of patient experience to perceived value, the hosts present actionable insights for building a unique competitive advantage in a crowded market.

___________________________________________________________________________

Visit www.towerleadership.com to learn more

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In Episode 198 of the Dental Wealth Podcast, the discussion centers around the importance of curiosity in scaling dental practices. Eric J. Morin and Matthew Maffei emphasize how asking the right questions can unlock significant growth opportunities. By cultivating a curiosity mindset, dental professionals can discover solutions for operational challenges, find new investment partners, and implement strategies that lead to exponential business growth. The episode encourages listeners to leverage curiosity and intentional action to transform their practices and maximize long-term success.

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In Episode 198 of the Dental Wealth Podcast, the discussion focuses on the critical importance of tax strategy for dental practice owners. Eric J. Morin emphasizes the impact of effective tax planning on a practice's financial health, highlighting common mistakes and missed opportunities that can cost practitioners significant amounts of money. The episode provides insights into how to avoid overpaying taxes, the importance of sophisticated tax advice, and the long-term benefits of strategic financial planning for dental professionals.

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Episode 197 of the Dental Wealth Podcast focuses on the importance of resilience in leadership within dental practices. Eric J. Morin and Matthew Maffei emphasize that true leaders are those who can handle challenges, pressure, and adversity while maintaining discipline in their lives. The discussion highlights the necessity of mental and physical health, consistent personal development, and the ability to thrive under pressure as key components of successful leadership. The episode offers practical insights for dental professionals striving to build strong, resilient practices.

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In Episode 196 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei dive into the essential "Five Pillars" framework for dental practice growth. They discuss how dental professionals can identify where they stand within these pillars and create a strategic plan to scale their practice effectively. From overcoming the "entrepreneurial illusion" to mastering operations and leadership, this episode provides a comprehensive guide for those looking to achieve exponential growth and long-term success in their dental practices.

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In Episode 195 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei emphasize the critical importance of having a strategic game plan for dental practices. The discussion highlights the pitfalls of implementing advice without proper context and the necessity of a comprehensive plan to ensure growth, profitability, and efficient operations. The episode provides insights into avoiding common mistakes in practice management, the importance of aligning investments with strategic goals, and how to effectively implement new strategies to achieve long-term success.

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In Episode 194 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei host marketing expert Brian Hunter from Tiny Rhino to discuss advanced marketing strategies for dental practices. They explore the importance of aligning marketing efforts with consumer behavior, the significance of sales integration, and the role of effective branding. The conversation highlights the need for dentists to understand marketing dynamics, avoid common pitfalls, and implement comprehensive strategies to drive patient conversion and practice growth.

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In Episode 193 of the Dental Wealth Podcast, the discussion centers around the critical role of sales in dental practices. Eric J. Morin and Matthew Maffei emphasize the importance of viewing every interaction as an opportunity to close a case, particularly in a highly competitive market. The conversation covers strategies for improving conversion rates, the necessity of consistent training, and the mindset shift required to view sales as a service to patients rather than a burden. The episode provides actionable insights for dental professionals seeking to enhance their sales effectiveness and, ultimately, their practice growth.

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In episode 192 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei delve into the critical importance of going "all in" within the dental profession, underscoring the transformative power of full commitment across various aspects of life, including wealth, health, and personal development. Through a dynamic discussion, the podcast illuminates how significant results stem from massive actions, emphasizing the necessity of overcoming fear and scarcity thinking to achieve exponential growth and success in your dental practice and beyond.

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In Episode 191 of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei discuss effective strategies for increasing patient case acceptance and optimizing treatment outcomes. The conversation emphasizes understanding patients' desired outcomes, enhancing the likelihood of achieving these outcomes, reducing time delays, and minimizing patient effort. This approach aims to improve patient satisfaction and practice growth by focusing on emotional engagement and streamlining the decision-making process for treatments.

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Explore the power of balancing certainty and uncertainty in the dental industry with our latest podcast episode. Eric J. Morin and Matthew Maffei dive deep into how dental professionals can leverage this balance to drive growth, innovation, and resilience in their practices. Uncover effective strategies for decision-making, optimizing operations, and scaling your practice amidst the challenges of today's dynamic landscape. Perfect for dentists, dental practice owners, and industry professionals looking to thrive. #DentalWealth #DentistryGrowth #DentalPracticeManagement

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In this episode of the Dental Wealth Podcast, Eric and Matthew emphasize the importance of resilience, mindset, and consistent effort in overcoming challenges within the dental practice. The discussion covers various aspects of personal and professional growth, including the significance of embracing difficulties as opportunities for development, the power of a positive mindset in achieving business success, and the essential role of faith and perseverance in navigating the ups and downs of running a dental practice. Through anecdotes and advice, it offers insights into how dentists can build a thriving practice by focusing on continuous improvement, strategic planning, and maintaining belief in their capabilities and strategies.

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In this episode of Dental Wealth, Eric and Matthew discuss a common theme among practices that are struggling to grow – underperformance in key positions. Tune in to learn how to avoid this sticky mistake.

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Problems scale too and simply expanding your business won't fix the issues. In this episode of Dental Wealth, Eric and Matthew discuss the benefits of maximizing your current facility with efficient operations to see real growth of business and leadership. Check it out and share with a friend!

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In this episode of Dental Wealth, we see the second part of the Leadership Roundtable at this year's Leadership Retreat in Atlanta, Georgia! Check it out and share with a friend!

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In this special episode of Dental Wealth, you get front-row access to this year's Roundtable Talk. Featuring Eric J Morin of Tower Leadership, and Shad Treadaway and Brian Hunter, of TinyRHINO where they sit down to answer some of the crowd's questions. Be sure to SUBSCRIBE and SHARE with a friend!

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In this episode of Dental Wealth, we are wrapping up Eric's segment from this year's Leadership Retreat on identity. Tune in and share with a friend to discuss identity and leadership and how you can develop them into becoming the best version of yourself.

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In this week's special episode of Dental Wealth, we get to hear one of Eric's segments at this year's Leadership Retreat! He dives into the concept of identity and how we can harness it to make an impact in our lives, and the lives of those around us. Tune in to this very special episode and be on the lookout for Part 2!

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In this episode of Dental Wealth, Eric and Matthew discuss end-of-year taxes and fostering the right relationships for a better comprehension of your financial standing. Not only can the right Tax CPA help you today, can give you insight into your business' future.

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In this episode of Dental Wealth, Eric and Matthew discuss how to train your associates to become MORE. Whether they stick with you long-term, or they move on to open their own practice, their growth and success can always be attributed back to your support as their doctor. Check it out and be sure to subscribe!

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In this special episode of Dental Wealth, Eric and Matthew sit down with Chelsea Myers, Founder and CEO of Dental Life Coach, to discuss personal growth and attracting success by becoming more for yourself. Check it out, SUBSCRIBE, and SHARE with a friend! .................................................................................................................................

Tower Leadership: https://towerleadership.com/ Foundation Workshop: https://www.thefoundationworkshop.com/infopage Testimonials: https://youtu.be/84SpAePz8HM

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In this week's episode of Dental Wealth, Eric and Matthew discuss the future of business with AI and brainstorm ways we can utilize it as business owners to enhance out experience and increase profitability. Check it out and discuss it with a friend!

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In this week's episode of Dental Wealth, Eric and Matthew discuss how to streamline the recruitment process and bring in top talent for the long term. Check it out and share it with a friend!

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In this week's episode of Dental Wealth, Eric and Matthew sit down with special guest Sean Bernard to discuss organizational health and how to retain your top talent for an excellent culture. Check it out and share with a friend!

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In this week's episode of Dental Wealth, Eric and Matthew sit down to discuss professional freedom and how we utilize our assets to impact the world around us in amazing ways. Tune in to be inspired to dig deeper into your purpose and share with a friend.

www.towerleadership.com

Instagram: @towerleadership

Facebook: https://www.facebook.com/thetowerleadership/

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In this episode of the Dental Wealth Podcast, Tower Leadership's Founder and President, Eric J. Morin and CEO, Matthew Maffei discuss the recent Silicon Valley bank crash and how it relates to the dental marketplace: FUNDAMENTALS. Tune in to hear their thoughts on sticking to the fundamentals to avoid getting burned when economics inevitably change. Be sure to LIKE and SUBSCRIBE while you're there!

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Welcome to the Dental Wealth Podcast, where we discuss the four entrepreneurial freedoms that help individuals achieve a fulfilling life. Tower Leadership’s founder and president, Eric J. Morin, and Tower Leadership’s CEO, Matthew Maffei, delve into the concept of the four freedoms: money, time, relationships, and purpose. They explain that financial freedom is essential, allowing individuals to live a comfortable life and pursue their passions. Time freedom is crucial, giving individuals the ability to control their schedules and spend time with loved ones. Relationship freedom is equally important, allowing individuals to surround themselves with people who bring value to their lives. Finally, purpose freedom gives individuals the ability to pursue their passions and live fulfilling lives. The hosts emphasize that building a successful business requires hard work and dedication, but the rewards are worth it. They conclude that focusing on these four freedoms can help individuals achieve their ideal retirement and successful life. Check it out and subscribe!

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In this episode of the Dental Wealth Podcast, Tower's Founder and President Eric and Morin and CEO Matthew Maffei sit down with special guest Dr. Michael Barno. Dr. Barno is a dentist who has been practicing for 15 years and spoke about the importance of leadership in scaling out a business. He believes that dentistry is a special profession and there needs to be strong leadership in order to build an organization that can compete with large corporations. During this podcast, Eric, Matthew, and Dr. Barno discussed his motivation behind expanding his practice: wanting to serve more people in their community and create jobs for those who don't want to work for corporate entities. Dr. Barno stresses the importance of having an exit plan but notes that he wants to continue doing dentistry when he's 65 or 70 and therefore has built an organization around this goal. Check it out and subscribe!

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In this episode of Dental Wealth, Tower's Founder and President, Eric J. Morin and CEO, Matthew Maffei sit down and discuss the biggest thing holding practices back and how to overcome it. Check it out and subscribe!

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In this episode of Dental Wealth, Tower's Founder and President, Eric J. Morin and CEO, Matthew Maffei sit down with Dr. Frank Lamar of Hybrdige Dental Implants and Elmwood Dental to learn more about one of the fastest-growing dental services in the marketplace Check it out and subscribe!

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In this episode of Dental Wealth, Tower's Founder and President, Eric J. Morin and CEO, Matthew Maffei discuss the challenge of delegation and how to make your 2023 more efficient by making your time worth more money. Check it out and subscribe!

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In this episode of Dental Wealth, Tower's Founder and President, Eric J. Morin and CEO, Matthew Maffei sit down to discuss the Elon Musk Twitter takeover and how that relates back to the challenges you face in acquisition. Check it out and subscribe!

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In this episode of Dental Wealth, Tower Leadership's Founder and President, Eric J. Morin is back with another awesome segment from the 2022 Leadership Retreat in Atlanta, Georgia. Tune in to define the story you tell yourself, and implement a good story to become more.

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In this week's episode of Dental Wealth, Tower Leadership's Founder and President, Eric J. Morin and CEO, Matthew Maffei discuss the meaning of leadership. You can see a great organization from a mile away, and it's got everything to do with how they lead their teams. Check it out and SUBSCRIBE!

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In this very special episode of The Dental Wealth Podcast, we invite you to the 2022 Leadership Retreat where Tower Leadership's Founder and President, Eric J. Morin dives into your defining moment as a leader. Tune in for an inspiring episode!

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In this week's episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei dig into business philosophy and what it takes to leave behind a fantastic legacy. Check it out and subscribe!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the processes and strategies that are so important to the growth of your organization. Check it out and be sure to subscribe!

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In this special episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei sit down with Gary Bird, CEO of SMC National to discuss the intricacies of marketing for your business. Check it out and share with a friend!

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In this episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the importance of checking the pulse of the marketplace and making strategic moves to keep moving forward.

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director Matthew Maffei discuss what it means to guard your cup in uncertain times. Check it out and subscribe!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss inflation and what you should be doing to stay on top of it. Check it out and subscribe!

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In this week's episode of Dental Wealth, Tower Leadership's CEO Eric J. Morin and Marketing Director, Matthew Maffei discuss strategy. How to develop it, how to go after it, and how to differentiate it in the marketplace. Check it out and subscribe!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss scalability and having the right team to help you reach your goals. In order to get there, you have to know how to manage scaling. Check it out, share it with a friend, and don't forget to subscribe!

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Welcome back to Dental Wealth! In this week's episode, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the current marketplace. What moves should you be making? Check it out and reach out to us to learn more!

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In this episode of Dental Wealth, Eric and Matthew welcome special guest, Dr. Culp of Culp Dental PA to discuss his next passion project for little smiles in his community. Check it out!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the need for organizations to strategically build out who they are, how they make a difference, and what makes them stand out in the marketplace. Check it out for some inspiration!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei talk about mindset. Check it out and get four very important questions to ask yourself!

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the new year and how to set and measure your goals for 2022. Check it out and share this podcast with someone who needs to hear it!

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Happy New Year and welcome back to the Dental Wealth podcast where we are celebrating our 150th episode! Be sure to pay close attention for your chance to win BIG!

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In this episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the end of the year and prepping for an amazing 2022! Tune in to learn about the 150th episode and what you can do to WIN BIG!

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In this Christmas episode of Dental Wealth, Eric and Matthew reflect on the coming new year and how to spend your holiday time to create impact for those around you. Check it out!

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In this episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss what it takes to be a good leader for a GREAT organization. Check it out!

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In this episode of Dental Wealth, Eric and Matthew welcome special guest, Neil Mahoney, President of MLIve! Tune in to learn why marketing for your practice is so important!

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Enjoy this special episode of Dental Wealth with Tower Leadership's CEO, Eric J. Morin kicking off a wonderful holiday season! Happy Thanksgiving from our family to yours!

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In this very special episode of Dental Wealth, we welcome special guest, Dr. Stephanie Sweeney of Savannah Dental! Tune in to hear about how she used marketing, core values and Tower Leadership to grow her practice and live her best life!

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In this week's episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain what it means to FLY BY your competition and DOMINATE the marketplace with advanced Leaders Level concepts. Don't miss it!

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In this episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain how the right strategy means everything to the health and wealth of your business. Check it out!

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In this very special episode of Dental Wealth, Eric and Matthew welcome the author of "Authority marketing", Adam Witty to the conversation! Tune in to discover how your authority is your BEST marketing tool!

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In this very special episode of Dental Wealth, Tower's CEO, Eric J. Morin welcomes Director of Operations, Katina Satterfield to discuss the fundamentals of business. Find out what it means to operate with intentionality!

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There's a big difference in being proactive vs. reactive when it comes to hiring people to grow your business. In this week's episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the processes that must be in place to streamline your onboarding process for optimal growth and proactivity.

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In this week's Dental Wealth podcast, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the leadership model of taking ownership. A good leader adapts and overcomes hardships, and takes responsibility for the good AND the bad. Check it out!

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Business strategy starts with a vision. In this episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei digest the differences in organic growth and growth through acquisition. Check it out and find out which is right for you!

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A hot topic is the marketplace right now is minimum wage. So how does that affect a dental practice? In this episode of Dental Wealth, Tower's CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain the in-and-outs of paying your team for the value they provide. Check it out!

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In this special episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain the dental space race. What makes you unique enough for patients to continue coming to you?

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In this week’s episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain the difference between how versus who when it comes to growing your business. If it’s time to consider a C-Suite for your business, focus on your strategy and tactics!

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Sports analogies galore in this very special Sports edition of The Dental Wealth Podcast with Eric J. Morin and Matthew Maffei. Do you have the right team to achieve your vision? If not how will you scale up to get there?

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For this episode of The Dental Wealth Podcast, Eric J. Morin host a virtual conversation with Matthew Maffei about earning your financial freedom.

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In this week's episode of Dental Wealth, Tower Leadership's CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the significance of challenging yourself before you claim to know all the answers. If you are the biggest fish in the pond, find a bigger pond.

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In today’s episode of Dental Wealth, Tower’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei have a very important discussion about inflation. Whether inflation goes up or down, NOW is the time to start creating a strategic plan to be prepared. You can’t control inflation, you can only control what you do about it.  

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Creating a business that is built to last means taking care of your team. In this week’s episode of Dental Wealth, Tower’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei compare the pros and cons of having a W2 employee versus a 1099 employee. It all comes down to relational or transactional people within your organization. Check it out! 

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In this episode of Dental Wealth, Eric and Matthew welcome special guest, Stuart Oberman of Oberman Law Firm to discuss the fundamentals of acquisition and how to navigate associate contracts for ultimate scalability. Get ready to take some notes, because this is a good one!

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We’ve all heard “if it was easy, everyone would do it” but we rarely see our strategy though to meet our goals. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss how to stay true to your strategy. It’s always going to be easier to give up, but the actual reward comes with following through and staying focused. Check it out!

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With the marketplace buzzing about investments, it’s important to keep your greatest asset in mind. In this episode of Dental Wealth, Tower’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain where the average dental practice stands in return on investment. They’ll also walk you through barriers to entry and how to keep your profitability up!

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With the prediction of a growing economy, we know that spring Is coming! In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that you should sew your seeds NOW to position yourself and take advantage of the future marketplace.

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In business, cash is king! In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss when a dentist should buy real estate. The solution is the ROI on your investment. By fostering a clear vision, you can more easily understand the opportunity cost of your purchase and make better decisions around your access to capital!

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Scaling your business is essentially duplicating yourself, your operational structure and your leadership for the ultimate productivity within your organization. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss that business owners should use their leadership to scale their organizations to make more time for more important things, like impacting the community. Check it out!

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Your business is your BEST asset and investing in a great team will help to continually grow that asset! In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the implications of underinvesting in your team. The greatest cap to your organizational ceiling is your lack of an A-team to run your business, so be honest with yourself and INVEST in your business!

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In short, no! Investing in your practice with marketing should get people’s attention, offended or not. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that you can’t try to please everyone when it comes to marketing your practice. Think of it in terms of top-of-mind awareness and have the COURAGE to get your message out there. The confidence comes with the results!

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Nothing worth having happens over night! In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss how the compound effect impacts every area of your life, from your weight to your finances to your relationships. In order to get great results, you can either work hard now or work hard later. You were meant to live the life you’ve always dreamed of – so, start measuring NOW!

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How many business owners become complacent in their growth and personal challenges? In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss Maya Angelou’s concept of growth versus just growing older. It’s time to abandon the notion that growth ever comes to an end. So, are you challenging yourself? Or are you just getting older?

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Visionaries are the people who create great companies because they saw what no one else could. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain how the growth of your business requires your articulation of a vision! By relentlessly pursuing a great vision for your company, you can scale bigger and larger than ever before! Check it out!

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The financial industry is making a big change and moving more and more toward automation. Think smart phone apps, social influence and buzz words. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain the recent happenings with Game Stop and Robinhood and how it affects your dental practice! By maximizing your own asset FIRST, you can then fully participate in the ups and downs of the market!

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Are you going into 2021 with a strategic plan to make the year a giant success? In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei walk you through the 4 steps to take in order to create your best year yet! By celebrating your team, seizing new trends and opportunities, building resilience within your organization, and having a plan for the worst-case scenario, you’ll start thinking differently about the year to come. Don’t wait, start NOW!

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We did it! We made it through 2020 and are tackling 2021 head on! What are your goals for the year? In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that you should know the difference between cash flow and profitability in order to make your goals a reality. Take stock in your cash position and create goals around it to have a successful 12 months!

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In order to get different results, you need to ask yourself a better question. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain the importance of scalability and keep up with the changing climate in dental business. So instead of asking how you can work harder, ask yourself how you can scale larger! Let go of the past and embrace the future!

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The first step in overcoming the whirlwind of tax time is to keep track of your monthly net income. Your monthly net income is your operating revenues minus your operating expenses. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain how important it is to be able to roughly estimate this number every month. By having the right CPA and making smart CEO decisions, you can tackle tax time with ease. Check it out!

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2020 was a year that forced us to slow down and take stock in our blessings. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei take a minute to discuss everything they’re thankful for this year, both professionally and personally. This is the perfect time to slow down with your team and reestablish goals and priorities. Give yourself something to look forward to in the new year! Thank you for listening to Dental Wealth, we’re looking forward to an awesome 2021!

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If there’s one thing 2020 got right, it was making people stronger! In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain how to capitalize on your strengths for a prosperous new year! Don’t make this the year of the comeback, because the path to greatness is never a straight line. Ask yourself what you’re in relentless pursuit of and create a clear vision to your new headline. Small goals are for small minds, so think in abundance for 2021!

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Tyrannical CEOs only build short term success. Much like Ebenezer Scrooge’s experience, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei walk you through the past, present and future of your business. Great business owners appreciate both successes and failures and take stock in them for growth. Share them with your team and support each other for a prosperous new year. Merry Christmas!

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What can you be the best at in the world regarding your practice? In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei unpack the contents of Jim Collins’ “Good to Great” and challenge you to be the differentiator in your market to become a GREAT organization! Don’t settle for mediocrity. Find your compelling vision and learn how to become the best in the world at it!

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Psychology is ultimately what limits people from meeting their full potential. In this episode of Dental Wealth, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the importance of overcoming mental blocks to discover your WHY. Confidence comes with results and in order to get results, we must have the courage to commit! To become a better leader and business owner, figure out what’s holding you back from true commitment and go to work on overcoming your fears!

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In every market, 20% of people are ALWAYS willing to buy the best product for their own social capital. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that in order to stand out in your market, you must focus on three things: does it look better, does it work better and is it more convenient. Stop looking at the average and start looking at how you can challenge yourself to be better and create an outstanding experience for your practice!

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Dentistry is going through a strategic inflection point, a change in the industry. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that in order to keep up with marketplace trends, you must know WHERE you’re going and WHY. The marketplace is making a move, so how are you going to keep up with industry trends? NOW is the time to establish a game plan for your practice and play into the future of dentistry! 

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Is the culture of your business compelling enough to keep your team? In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain how to avoid the commoditization of your practice: with TRAINING! Great organizations train people well, and in turn foster a solid culture. Be the trend setter of your industry and TRAIN your team to go above and beyond; you’ll see amazing results!

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Vacations don’t have to be a touchy topic for you and your team to operate efficiently. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that in order to take a vacation, all you must do is schedule it! Not taking time off is not a badge of honor, it’s an excuse for a poorly run business. Remember the r

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Tax time is quickly approaching! Do you have a strategy for your net income? In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the #1 place your net income should be going: reinvestment! The #2 place is taxes. By understanding where your net income goes, you can know WHY to set the goals you want to set. You can create a strategy for GROWTH and accumulation by planning ahead. It’s CRUCIAL! Check it out!

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A common question we get around Tower Leadership is when to change your business model to incorporate a new service. In this Dental Wealth podcast, Tower’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that the marketplace will decide if it’s a good idea for you. It’s important to find the WHY behind wanting to change, so get grounded in becoming a better LEADER to make your current business model grow! 

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Now is the PERFECT time to reflect on your blessings and wins from this past year. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that overcoming adversity is how we know we’re great. Take this time to celebrate your wins and give yourself a pat on the back! Thanks for listening to the Dental Wealth podcast!

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Dental Wealth is celebrating its 100th episode! Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei sit down to talk about Dental Wealth beginnings, answer some common questions and cover detailed topics like ROI, success criteria, how to increase average revenue and more! Check it out!

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There are three types of communication: adult communication, parent communication and, child communication. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei, they discuss the importance of developing a LEADERS dialogue to work with your team to resolve issues. Effective communication is essential to your leadership capital and as the CEO, you set the tone for your organization. Check it out!

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A common question we get at Tower Leadership is how to measure and grow the success of a business based on location, and whether certain locations do better than others. The simple answer is that business is business. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei sit down to talk about the unique advantages so many locations have, they just need to be utilized. Finding talent is the same everywhere, it’s your expense mindset that costs you. Develop an investment mindset and the talent will come to you!

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The biggest differentiator between success and failure is mindset, and every thought you have is either an investment or expense to your success. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the difference between investments and expenses when it comes to your thought process. Success versus frustration starts with mindset and we eventually become what our thoughts are. Check it out!

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Where there is unrealized REVENUE, there is immense OPPORTUNITY for your business! In this Dental Wealth podcast with Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei, they explain the importance of opportunity cost during these final months of the year. By finding where the unrealized revenue COULD come from, you’re able to take control over the changes you make, FIX the leak and quantify your opportunity cost! Don’t miss it!

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With the end of the year quickly approaching, most people find it appropriate to take their foot off the gas when it comes to their business. In this episode of Dental Wealth with Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei, they discuss the importance of staying diligent and doubling down to work toward your BEST year yet! Every. Single Day matter to your success, so look at what average people are doing and do the opposite. And remember- priority determines capacity!

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We often find ourselves identifying with a societal construct created by someone else to determine our own potential. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei talk about self-imposed limitations and how we should get out of our own way in our path to success. Once you identify with something, it’s less likely that you will ever leave that construct. By comparing yourself to the people on the next rung, and holding yourself to a higher standard, you can start beating the odds and creating a life of wealth and freedom!

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Growth sounds like a great idea for achieving more time to do the things you love! But growth isn’t the answer for every practice. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei explain that growth without profitability is an ego trip; establish the WHY behind your reasons for growth and grow the RIGHT way! Check it out!

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Acquiring a new location can be exciting, but there are quite a few details to ensure its success. In the latest Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei discuss the Sigmoid Curve and lifetimes of dental practices. Making the right decisions around acquiring or starting from scratch, the benefits and risk factors and the right team all play a HUGE role in the success of any practice!

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Do you have your entrepreneurial game plan for your organization? In the latest Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains the concept of exit strategy. By viewing your practice as an asset instead of an income stream, you’re better equipped to know the worth of selling your practice. You’ll gain insight into EBITDA and the roadmap that will eventually take you to your exit strategy. Check it out!

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Your organizational ceiling is capped by your mindset. In order to grow a successful, growth-oriented practice, you must attract TOP talent in your field! In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin examines two case studies: the thriving practice and the failing practice. It’s important to understand that neither success nor failure happens overnight. It takes time to see the fruits of your labor. In order to attract top talent, you must BE top talent: hungry, humble, smart. And remember- teams grow faster than individuals!

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When building a successful practice, it’s important to lay out the “hierarchy” of your team. Who reports to who about what? In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei sit down to discuss that in order to make a practice successful, the doctor needs to build a leadership team to defer issues. By letting leaders lead, you’ll grow a well-oiled, self-managed organization and attract a different caliber of people!

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A common question around Tower Leadership is whether a single location or multiple locations is preferable. The honest answer is that it depends on a lot of factors. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains that before you try to increase capacity with a new location, you should ask yourself WHY! Take the ego out of the equation and FOCUS on what you want, why you want it and creating a CAPITAL PLAN to support it.

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There’s a difference between goals and affirmations. A goal is just a point of effort and ambition while an affirmation is a DECLARATION of the things you WILL accomplish! In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains that working harder is not a strategy for growth- an affirmation is required for motivation. Use “I will” statements and share it with EVERYONE in your circle. The bigger your affirmation, the more likely you are to reach it!

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How does your mental state affect your personal growth? In this Dental Wealth podcast with Tower Leadership’s CEO, Eric J. Morin, he goes through the hot topic of his personal development! It’s as simple as being proactive rather than reactive. What are you doing today to prepare for tomorrow? Who are you surrounding yourself with to foster the focus you need to accomplish GREAT things? Invest in yourself and the right mindset and comparison group will follow!

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It’s tempting to pull back from your marketing campaign during an adverse year like 2020 has been. Don’t be discouraged! In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin and Marketing Director, Matthew Maffei sit down for a conversation about overcoming the struggles of marketing and using social capital to optimize your practice’s social presence. By going to the patients who already know, like and trust you, you’re able to create effective marketing campaigns for referrals and grow your practice!

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Self-investment doesn’t have to be expensive! It can be in the form of transformative, timeless books. In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains the importance of freedom by passive income instead of retirement with a fixed income. So, what are you truly measuring to achieve that freedom? Go after the passive income and the net worth and accumulation will follow!

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Your business is counting on you to understand your utilization of capital and certain mistakes you should avoid! In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin lays out two of the BIGGEST mistakes around capital: underutilization and lack of planning. He’ll walk you through some quick math to help you realize the potential of your business, so hang in there! You don’t want to miss a word of it. It’s all about making simple decisions that result in increased capital, higher returns and BEYOND.

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The greatest contributor to growth and profitability is organizational health. Dive into this Dental Wealth podcast with Tower Leadership’s CEO Eric J. Morin where he discusses the importance of organizational HEALTH to raise your organizational CEILING. To attract top talent for your practice and raise your organizational ceiling, you must first work on your own self-education and investment. You’ll soon realize that your quantitative problem has a qualitative solution! Check it out!

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The person who can spend the most to acquire a new patient wins. In this Dental Wealth podcast with Tower Leadership’s CEO, Eric J. Morin explains the process of developing confidence in marketing over time. Get to know your acquisition cost and understand that you HAVE to spend more money on marketing in order to get the patients you WANT. Once you start to develop the confidence that comes with great results, you can double down and increase your revenues!

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If you’ve been following along with the most recent podcasts, you know by now that the wrong mindset can cost you SO MUCH! In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains how attitude controls our altitude; we have an ethical obligation to have a positive outlook for the people who rely on us to be successful. While some people avoid confrontation, Eric is challenging YOU to confront your attitude and make changes for your trajectory’s sake.

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What’s holding you back from allowing yourself to be successful? In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin explains that in order to build an amazing organization, we must first take fear out of the equation. This is a challenge to leave your limited beliefs about success behind and WRITE DOWN what you TRULY want. Don’t self-sabotage by putting a cap on your own growth, instead think for yourself and fight for your full potential.

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If fear wasn’t an issue, how much would you accomplish? In this Dental Wealth podcast, Tower Leadership’s CEO, Eric J. Morin explains how creating net worth is a frustrating process but pays off BIG TIME. Fear will try to hold you back. Be intentional with your goals and dig deep into yourself to create something great! The life you’ve always wanted is waiting for you!

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Entrepreneurship requires a certain kind of courage to overcome fear. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin emphasizes that wealth is always created in the mind FIRST and having a vision of hope for your future will drive out any fear holding you back from achieving your goals. Without a vision, fear will always win. Actualize your vision and speak it into the universe with certainty, your successful future is counting on it!

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People love the word “grow,” but we’ve been conditioned to grow just for the sake of growing. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin explains the importance behind understanding the WHY behind growth. Think about what you really want. Hint: it’s not just time and money! Know the WHY behind having more time and money and create a MUST in order to do what it takes to get there. “The bigger your goals are, the more people will rally around you.” -Eric J. Morin

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Does your dental practice foster a unique experience that transforms the lives of your patients or are you holding back with a fearful mindset? In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin discusses the importance of the abundance mindset when making financial decisions for your success. Entrepreneurs are willing to take risks despite their fear, so ask yourself if you are taking advantage of the countless opportunities in your marketplace and find out what keeps people coming back.

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By emphasizing the compound effect with your goals, you’ll learn the importance of the massive action mentality! Nothing great happens in the middle; average people don’t push to the extremes to turn their dreams into reality. Understand that balance is NOT the goal. Scalability is the goal for which you make more time for the things you love, and balance comes with scalability! Abandon the status quo, know where you’re going and WHY and become abundant in your mindset!

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OWN your position as a CEO and focus on being a CAPITAL manager, not a money manager. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin explains the importance of REINVESTING CAPITAL back into your business in order to GROW exponentially. Don’t treat your practice like an income stream- it's an ASSET that needs MAXIMIZING to raise your organizational ceiling and INCREASE wealth and impact. It’s a game changer for your entire practice!

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Revisiting your business model consistently and making simple changes has a dramatic effect on your GROWTH! In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin explains that as your business model becomes antiquated, it’s harder to INCREASE your number of patients walking through the door. Ask yourself: am I doing everything possible to expand my GROWTH? OWN your position as CEO and get to work on increased capacity for higher revenues, more profit, CAPITAL to reinvest back into your practice and RAISE your organizational ceiling!

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You never realized how language can change your life so dramatically. Until now! In this Dental Wealth Podcast, Tower Leadership’s CEO Eric J. Morin is telling you what you need to hear about how truly wealthy people use qualitative language to emotionally invest in their own lives. Using better vocabulary to express your goals, your success, your challenges and even how your day is going will ultimately change your mindset and overall, your LIFE. Don’t be mediocre; challenge yourself to change your language and watch your success fall into place.

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Having access to capital during uncertain times is the wisest thing you can do for your business. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin wants you to ask yourself the tough questions about your finances. Having access to non-qualified funds can bail you out of unforeseeable circumstances, because winter is always just around the corner. Reduce your stress levels, increase your net worth and make access to capital a priority!

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Making little changes and pushing your big granite ball EVERY DAY is how to grow your success. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin explains the four different kinds of people:

  1. Poor me: always struggling
  2. Help me: hungry, humble, smart
  3. Leave me: not interested in growth
  4. Change me: always wants to get better

Where do you place yourself? What you have in life, you’ve attracted by the person you’ve become. Success attracts success and failure attracts failure. To have more, you simple become more.

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At the halfway point of an adverse year, NOW is a great time to reflect before mistakes are made again. In this Dental Wealth Podcast, Tower Leadership’s CEO Eric J. Morin discusses how important tough times are to the growth and leadership of your practice. Don’t just read the success stories- read about failures and how leaders were able to overcome them. Be prepared for the worst but expect the best and give yourself credit where credit is due. Use the tough times to continue to learn and get better, because things happen FOR us, not TO us.    

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Dentists commonly put themselves in a box of doing things the way they’ve always been done. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin discusses the importance of lead generation and the role it plays in delivering to your patients. How much energy, pay roll and revenue do you invest into lead generation and marketing for your practice? What’s it costing you to NOT invest?

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Wealthy people are not quitters. They may fall, but they’ll always get back up. In this Dental Wealth podcast, Tower Leadership’s CEO Eric J. Morin emphasizes that there is no true “get rich quick” process, so don’t let someone sell you that idea. Make a plan for your future, get your BIG GRANITE BALL rolling and don’t let anyone deter you from your goals. Failing to plan is planning to fail.

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Utilizing debt well creates phenomenal wealth! Use your ROIs to reinvest in appreciating assets instead of depreciating expenses. In this Dental Wealth Podcast Tower Leadership's CEO Eric J. Morin explains that debt isn't a four-letter-word. By understanding your debt and using it to your advantage, you'll make some of your best business decisions! Become like-minded with wealthy people by having a plan for every dollar that comes through your practice and your wealth will SKYROCKET!

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The more successful you become, the more likely you are to be audited- and you should welcome that audit with pride! In this Dental Wealth Podcast, Tower Leadership’s CEO, Eric J. Morin discusses the most common mistakes made around taxes and the ethics that come with them. Make better tax management decisions by

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The most successful people in the world cultivate an identity of discipline. By embodying discipline, saving, and giving back to the community, your own idea of success will begin to shift. In this episode of The Dental Wealth Podcast, Tower Leadership’s CEO, Eric J. Morin encourages you to use “I AM” statements centered around discipline and saving to supplement your already established identity of wealth and success. By doing so, you’ll see your revenue and return on investments begin to rise and your organization thrive.

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People. Value. Relationships. Growing a business with a servant heart takes a lot of practice. Are you in business just to make a buck, or are you maintaining great relationships with current and prospective clients? In this episode of The Dental Wealth Podcast, Tower Leadership’s CEO, Eric J. Morin, emphasizes that great leaders prioritize relationships and servant leadership within their practice. While you listen, think about how your relationships reflect your practice and how you can add value to your organization simply by leading with a servant heart.

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Realizing your identity equals how you let it affect your life, wealth, and decisions. Aligning with that identity is what makes you who you are. In this episode of The Dental Wealth Podcast, Tower Leadership’s CEO, Eric J. Morin discusses how to make conscious decisions to align yourself with an identity of success and fight for it. Using “I am” statements, you can create any identity you want, and your Feedback Loop will reinforce your future self- your TRUE self! Listen today, CHOOSE your identity, BUILD it, and SHARE the abundance mindset with others!

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In this episode of The Dental Wealth Podcast, Eric J. Morin explains the difference between a regular income model and a true business model.

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In this episode of the dental wealth podcast, Eric J. Morin explains why taking full responsibility for wins in loses in a business will expatiate your vision into reality.

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In this episode, Eric J. Morin explains why frustration can happen within an organization and how to combat it with a plan of action.

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In this episode of The Dental Wealth Podcast, Eric J. Morin explains why being self actualized to the stories we tell ourselves can be turned into a good thing.

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In this very special episode of The Dental Wealth Podcast, Eric J. Morin answers a question that everyone must know.

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In this episode of The Dental Wealth Podcast, Eric J. Morin explains why failures are great opportunities to learn from. 

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In this episode of the Dental Wealth Podcast, Eric J. Morin examines the culture of retirement and what it means to you if you follow the myth. 

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In This episode of The Dental Wealth Podcast, Eric J. Morin Explains what it means to be bank ready. 

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In this episode of The Dental Wealth Podcast, Eric J. Morin explains the worst thing a small business can do.