Business Of Social: Recent Episodes
David Brickley
The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.
Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
David Brickley, CEO of STN Digital, takes the stage to tackle a topic that impacts every team, league, athlete, brand, and sponsor in sports - why so much sponsored content misses the mark and how to fix it.
Drawing from more than a decade of experience working across the sports ecosystem, David breaks down real-world examples from brands like Amazon Prime, Fanatics, Royal Kingdom, CarMax, Castrol, and more to show what drives fan engagement and what gets brands ignored.
At the center of the presentation is David's F.A.N.S. Framework, a practical approach for creating sponsored content that fans actually want to watch, share, and engage with.
Download the free F.A.N.S. Framework and sponsorship education template here:
https://www.stndigital.com/fans-framework/
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
NFL teams generated over $1.5B in social value last season.
But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue.
In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report.
You'll learn: • Why YouTube Shorts generated the most social value in the NFL • Why Instagram still dominates total engagement • Why mic'd up moments consistently outperform highlight clips • Why teams are leaving sponsorship revenue on the table • How social data is now influencing team valuations and ownership investments
If you work in sports, sponsorship, or digital media, this episode shows exactly where the next wave of social growth is coming from.
Download the full 2025 NFL Social Media Report: https://zoomph.com/2025-nfl-social-media-performance-report-stn-digital-x-zoomph/
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports.
Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women's sports today.
This episode covers:
• Why authenticity beats "code‑switching" in content and leadership
• How TOGETHXR scaled without traditional paid marketing
• The modern economics of women's sports and fan growth
• What brands get wrong when they try to "hijack" culture
• Why storytelling and community matter more than follower counts
• How to create partnership content that's additive — not intrusive
A must‑watch for leaders in social, brand strategy, and anyone pushing culture forward through meaningful content.
#sportbeach2026 #sportbeach #SBSuperWeek
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking.
In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture.
If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you.
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Everyone's talking about AI—but is anyone talking about what's not working?
In this episode, David Brickley breaks down why AI adoption isn't moving as fast as the hype, and why marketers need to approach it with more patience than panic.
He covers:
- The Ben Affleck quote that reframed his thinking
- Why 95% of AI pilots are failing, according to MIT
- The $1.5B lawsuit that could shape copyright law for AI
- What the .com bubble can teach us about overhype
- Why AI content generation still isn't ready for prime time
If you're overwhelmed by the pressure to overhaul your brand with AI overnight, this one's for you.
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
This WNBA season was historic…and the data proves it.
STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value.
David Brickley is joined by Zoomph's James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact.
This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover content outperforming everything else • What Facebook is still getting right • Where brands and sponsors can actually stand out
Download the full WNBA 2025 Season Social Ranking Data: https://www.stndigital.com/wnba-social-media-rankings/
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults.
They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of texting anxiety, the truth about boundaries (hint: it's not about telling people what to do), and how to actually rewire old beliefs instead of projecting them onto your partner.
From real talk about her own healing journey to the patterns she sees in thousands of clients, this episode is packed with insight, self-awareness, and the kind of honesty that makes you feel seen.
🎧 Listen to her podcast: https://podcasts.apple.com/us/podcast/the-sabrina-zohar-show/id1668235178
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment.
They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay's HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them.
📍 StubHub social links and campaigns mentioned in this episode:
• Kendrick Lamar vs. Drake / Toronto Tower: https://x.com/StubHub/status/1933210064976031791
• Jalen Brunson voodoo doll TikTok fan: https://www.tiktok.com/@darmiikim/video/7504911161129930030
• Coldplay HR cheating scandal: https://www.instagram.com/reel/DMOer8VsIt_/?utm_source=ig_web_copy_link
• Chapel Roan tour moment: https://www.tiktok.com/@stubhub/video/7552546603509288247
• Billie Eilish "Red Bandana Girl": https://www.tiktok.com/@stubhub/video/7559747224914152759
• Bad Bunny Super Bowl reaction: https://www.instagram.com/p/DPNCRNxDWR-/?utm_source=ig_web_copy_link
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it.
From LeBron's viral Prime Day tease to Nike's emotional Asia Wilson campaign, these are the moments that didn't just check the brand box—they created real fan connection.
David walks through each one, explains why it worked, and gives you the playbook to create campaigns that sports fans actually want to share.
🎥 Also discussed:
Casey Hurbis (CMO of BetMGM) on why some campaigns flop: https://youtu.be/FGGDk5hddY4
LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why…: https://www.youtube.com/watch?v=pn1Jro1newo
📌 Clips referenced in this episode:
• Amazon Prime Day × LeBron James: "What's Next"
• Nike: "Winning Isn't for Everyone"
• Nike IG: Scotty Scheffler "Guilty" Post
• State Farm × Caitlin Clark: "From the Logo"
• Nike × A'ja Wilson: "One of a Kind"
• Royal Kingdom × LeBron James
• Gatorade × Cooper Flagg: "Mic Drop"
Bonus Spec Ad:
• Converse × SGA (creator: @carstensen_)
• Tyrese Haliburton × Pacers (vs. Knicks) — "In New York"
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
It's official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle.
But here's what's still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible?
In this episode, David Brickley breaks down what's actually changing, what remains unknown, and what it means for creators, marketers, and sports orgs that rely on TikTok for discovery and reach.
READ: SBJ Article: https://www.sportsbusinessjournal.com/Articles/2025/10/15/tiktoks-us-only-split-could-shake-up-sports-and-entertainment-marketing/
📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention.
They cover:
-
Why a great customer experience still beats a great offer
-
The biggest challenge in regulated markets—and how BetMGM navigates 29 states
-
The power of loyalty programs in a world of app-switching bettors
-
How Casey approached rebranding BetMGM (and why Jon Hamm was the right call)
-
The biggest mistake marketers make when jumping into new spaces
Casey also opens up about what he looks for in brand ambassadors, the tools that help him do his job, and what advice he gives to rising marketers trying to make it to the CMO seat.
#BetMGM #SportsMarketing #DigitalMarketing #CMO #BusinessOfSocial #BrandStrategy #SportsBetting #MarketingLeadership
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count.
David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth.
📱 This episode covers:
-
Why the Fever's draft-day animation became a full content franchise
-
How to create branded content fans actually want to engage with
-
The shift from follower-based goals to recommendation-based success
-
What TikTok’s algorithm changes could mean for global reach
-
How to build marketing that wins—regardless of your team’s record
#WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #BusinessOfSocial
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival
In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview.
They dive into:
- How agency life has evolved—from hero graphics to real-time shareable content
- Why embracing change is non-negotiable for anyone in social
- The mindset that separates thriving marketers from the ones who burn out
- Radical candor as a superpower in leadership and client relationships
- Why community and shareability are at the center of where social is heading next
Theresa also breaks down the traits of people built for agency life—and why you should run toward the deep end if you're serious about growing fast.
#VoicesOfSportBeach #CannesLions #SportBeach #AgencyLife #SocialMediaStrategy #DigitalMarketing #MarketingLeadership #BusinessOfSocial
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival
David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media.
👀 Highlights:
- How lived experience—not just information—is the new marketing advantage
- Why creator economy infrastructure matters more than ever
- The power of distribution and what most athletes still get wrong
- What TJ learned from advising some of the biggest brands in sports
- Why sports is still the best investment in media
This is a front-row masterclass on career longevity, relationship building, and staying ahead of the curve in sports and media.
#VoicesOfSportBeach #CannesLions #SportBeach #SportsMarketing #CreatorEconomy #DigitalStrategy #BusinessOfSocial #AthleteMarketing
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival
David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next.
🧠 In this episode:
- Why small agencies are thriving (and what big agencies still don’t get)
- The rise—and over-saturation—of lo-fi content
- How creators are becoming distribution rocket fuel
- What metrics actually matter in 2025 (spoiler: not followers)
- A candid look at what the OGs of social are still learning
If you’ve ever had to explain to leadership why views > followers or why TikTok Shop is changing consumer behavior—this one’s for you.
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival
David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark.
🔥 Topics include:
- The real reason some athlete-brand deals fall flat
- Why followers are a distraction—and what actually drives engagement
- How fandom powers everything from Chipotle orders to Madden covers
- The future of creator x athlete content
- dWhy brands need to think beyond social and into experiences
If you're a marketer, brand lead, or agency working with athletes, this is a must-watch playbook on what actually works.
#NFLPA #AthleteMarketing #VoicesOfSportBeach #BusinessOfSocial #SportsMarketing #CannesLions #SportBeach
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival
David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies.
📱 In this episode:
- What it actually takes to run a pro athlete’s social media
- Why people have more trust in athlete content
- The hidden value of reach and credibility in athlete-brand deals
- How Richard Jefferson went from “NBA vet” to “that TikTok guy on ESPN”
- Why sports creators outperform brands—and how sponsors can stop ruining good content
This one is packed with insight for marketers, brands, and creators looking to better understand what really works in the athlete economy.
#BusinessOfSocial #AthleteMarketing #SportsCreators #SocialStrategy #CCGSocial #KarinTimpone #CannesLions2025 #STNDigital
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival
David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports.
📺 In this episode:
- The real reason Scripps bet on women’s sports (before the Caitlin Clark effect)
- How her team launched a WNBA national broadcast deal in just 6 weeks
- Why social media attribution is hard—but essential
- What it takes to move from CMO to GM
- The #1 trait every great marketer must have
From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience.
#MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing
📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
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Who’s really winning on social media in sports?
David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth.
📊 In this episode:
- The top team across the Big 4 leagues (based on real data)
- The content buckets driving the most engagement right now
- The teams jumping 20+ spots with smart content strategy
- What follower counts don’t tell you
- How teams like the Hornets and Bears are winning without winning
Whether you work in sports, sponsor teams, or just want to know what actually works on social—this episode is packed with insights to level up your strategy.
🔗 Download the full 40-page report: https://stndigital.com/sportsreport
#SportsMarketing #SocialMediaStrategy #STNDigital #BusinessOfSocial #NFL #NBA #MLB #NHL
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
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Facebook: https://www.facebook.com/davidjamesbrickley
📍Recorded live at the Gondola Sports Summit 2025 in Denver, Colorado
David joined Gondola’s Sports Summit 2025 panel: “The Agency Assist: How Various Production Companies and Creative Agencies Are Powering Team Growth.”
Alongside David Herman (Fresh Tape Media) and Andrew Carter (Two Circles), this panel digs into what it really looks like to bolt on external support that actually moves the needle. From playoff runs to brand campaigns to day-to-day execution, they break down how the best teams are leveraging agencies as true extensions—not just vendors.
🧠 Inside the panel:
- Why “agency” has become a loaded word—and how to build better partnerships - How internal teams and external partners can actually collaborate seamlessly - Real examples from brands like NBC Sports, the Indiana Fever, NASCAR, Golden State Warriors, and more - Honest talk about budgets, expectations, and how to prove ROI without only chasing follower count
🎥 David also references a past episode about SFSD—watch that one here: https://www.youtube.com/watch?v=8EMRUFdgkB8
📩 If you found value in this episode, drop us a comment or leave a 5-star review to let us know!
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
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LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Everyone’s talking about AI tools. But no one’s talking about the lawsuits.
In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk.
⚖️ This episode covers:
- Why the first AI copyright court case just set a major precedent
- How Getty, The New York Times, and Sarah Silverman are fighting back
- What the Sam Altman TED interview reveals about OpenAI’s stance on fair use
- The risky parallels between AI content and the music copyright lawsuits of the past
- What marketers and social teams need to consider before hitting “post” on AI-generated assets
🛑 Bottom line: It’s the Wild West right now. And if the engines are getting sued today, the brands are next.
#AIContent #CopyrightInfringement #MarketingTips #BusinessOfSocial #STNDigital
Let me know if you'd like a version with timestamps or links to the Sam Altman clip!
📩 If you found value in this episode, drop us a comment or leave a 5-star review on Apple Podcasts to let us know: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
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LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Sleeping on YouTube Shorts = leaving serious money on the table.
In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously.
📊 This episode covers:
- Why 90% of $75K+ US earners are on YouTube - The crazy scale of YouTube Shorts (70B+ daily views!) - Why just cross-posting your vertical content is a no-brainer - How YouTube Shorts’ engagement rate stacks up against TikTok and IG Reels - Why short-form video discoverability on YouTube is wide open right now
🚀 Your high-value audience is already there. Are you?
📩 If you found value in this episode, drop us a comment or leave a 5-star review on Apple Podcasts to let us know: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
#YouTubeShorts #ContentStrategy #VideoMarketing #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
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LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Your content isn’t going viral because… it’s not being shared.
In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore.
📈 This episode covers:
-
Why shares and DMs matter way more than likes
-
How platforms reward highly shareable content
-
What a share really signals about your content
-
How to rethink your content strategy for discoverability
-
The biggest red flag in an “impressive” engagement report
📬 If they’re not sending it to a friend, it’s probably not as good as you think.
#ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix
“Gen Z just has no attention span.” Nope. Your content just sucks.
In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t good enough.
🔥 This episode covers:
- Why blaming Gen Z is lazy marketing
- The myth of “15-second attention spans”
- What binge-watching and podcasting prove about content length
- Why value and storytelling matter more than format
- How to stop making excuses and start making content people actually want
📺 If they’ll watch 8 hours of Netflix or 3 hours of a podcast, they’ll watch you—if it’s worth their time.
#ContentStrategy #GenZMarketing #AudienceEngagement #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he’s learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment.
💼 This episode covers:
- The one question that reveals if a team member is in the right seat 🙋
- Why stress usually comes down to one avoidable habit
- The leadership trait most founders overlook (and why it matters)
- How to make decisions faster—with fewer regrets ⚡
- Why uncomfortable conversations are the key to growth
Whether you’re scaling a team or just trying to level up your leadership game, these are the lessons David wishes he had on day one.
#Leadership #BusinessGrowth #Entrepreneurship #MarketingLife #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad.
But LeBron James just flipped the script.
In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete.
📱 This episode covers:
- How LeBron’s sponsored post outperformed his top dunk of the season
- The internet joke they leaned into—and why it worked 😂
- The power of self-awareness and cultural relevance in branded content
- Why most brands get it wrong with influencer campaigns
- A side-by-side breakdown of a viral win vs. a branded flop 👀
Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads.
#BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
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Facebook: https://www.facebook.com/davidjamesbrickley
Let’s be honest: the word “agency” can be a major red flag in the marketing world. Missed deadlines. Cookie-cutter strategies. A “B team” handling your brand after the pitch. We’ve all heard the horror stories.
But not all agencies are created equal.
In this episode, David Brickley breaks down what separates the pretenders from the contenders and why a great agency partner can be your brand’s secret weapon.
💡 This episode covers:
-
Why so many brands have a sour taste about agencies - The 2 biggest red flags when hiring a partner
-
How the best agencies actually extend your team
-
The power of elasticity, network, and external perspective
-
The one mindset shift that could make or break your next agency experience
Whether you’ve been burned in the past or you’re thinking about adding outside support, this episode will help you cut through the noise and choose a partner that actually drives results.
#MarketingStrategy #AgencyLife #Freelancers #STNDigital #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix
Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership?
In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader.
💬 What You’ll Learn:
-
Why top communicators are commanding $100M+ contracts
-
How mastering your voice, presence, and clarity can boost your career
-
The overlooked impact of watching back the tape
-
Tips to improve your internal communication, meeting setup, and executive presence
-
How to challenge yourself to grow by asking for better feedback
Whether you're leading a team or just starting out, this is your reminder to hone your skills on the mic—because strong communication pays off.
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix
Going viral is great—but what you do after the moment is what really counts.
In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code.
🔥 What You'll Learn:
-
Why fans want every single angle of their favorite moments
-
How WWE turned one post into millions of additional engagements
-
What the Pacers did to reinvent a 25-year-old highlight
-
How STN created a viral Toy Story-inspired video for Caitlin Clark’s draft
-
The importance of planning for viral moments before they happen
💡 Bonus Tip: Go back into your top-performing content and repost it with a new spin. If it worked once, it'll probably work again.
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix
How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions.
📊 Key Topics Covered:
- Why CMOs and CFOs often overlook upper funnel impact
- The difference between performance marketing and organic social
- How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value
- The importance of brand lift studies, surveys, and audience quality
- How strong organic content powers your entire marketing ecosystem
Whether you're fighting for buy-in, defending your budget, or just want clearer reporting—this episode breaks down exactly how to track the untrackable.
💡 “You can't increase sales unless more humans are aware of your brand.”
🔗 Referenced in this episode: We break down the full SFSD brand launch case study here: https://www.youtube.com/watch?v=8EMRUFdgkB8&t
👍 Like, comment, and subscribe for more data-backed strategies for marketers in sports, entertainment, and beyond.
#SocialMediaROI #UpperFunnelMarketing #DigitalStrategy #BusinessOfSocial #MarketingMetrics
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads.
📲 Want to attend a future event?
Follow @sfsd.life on Instagram to stay in the loop on upcoming fitness + social events in San Diego.
🔹 https://www.instagram.com/sfsd.life/
🔹 https://www.tiktok.com/@sfsd.life
🔥 Inside This Episode:
- How branding and credibility are the hardest (and most crucial) parts of launching a new business.
- The micro-influencer strategy that helped SFSD grow a highly targeted audience.
- How to leverage social trends to gain traction and increase visibility.
- Why choosing depth over width in platform strategy makes all the difference.
- How SFSD secured 15+ vendor partnerships and sold out its first event—before even having a single piece of B-roll.
This episode is a rare behind-the-scenes look at the strategies STN Digital uses with top clients—without the NDAs! Whether you’re launching a side hustle, building a new brand, or just want a masterclass in organic social growth, this one’s packed with insights you can apply today.
💬 Drop a comment if you found this episode valuable!
#BrandBuilding #SocialMediaStrategy #MicroInfluencers #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it.
In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory.
🔥 Key Takeaways:
- Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams.
- Ditch the surface-level Q&A. Get straight to what’s actually moving the needle.
- Moderators set the tone. A great panel hinges on asking the right questions and pulling real takeaways from speakers.
- Reverse engineer your content. Ask yourself: If I were in the audience, what would I find valuable?
If you’ve ever prepped someone for a panel—or been on one yourself—this episode is a must-listen. Drop a comment below with your biggest panel pet peeves!
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn’t get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025.
🏀 Key Topics Covered:
- The exact way fans followed the Luka Dončić trade news—from texts to Twitter to YouTube Live.
- Why X (Twitter) is still the go-to platform for breaking sports news.
- The unexpected rise of YouTube Live for real-time reactions and emergency podcasts.
- Why sports brands need to rethink their content strategy to keep up with shifting fan behavior.
From legacy media to social platforms, this episode explores what today’s sports consumption habits mean for brands and media outlets alike.
🔥 Drop your thoughts in the comments—was this the most shocking trade in NBA history?
#LukaDoncic #NBATrade #SportsMedia #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
The TikTok saga continues—so who’s actually going to buy it? 🤔
In this episode, David Brickley breaks down the latest updates on the future of TikTok in the U.S., the companies in the running to acquire it (Amazon, Oracle, Microsoft, and more), and what this means for brands, creators, and marketers.
🔹 Key Topics Covered:
- The latest on TikTok’s potential sale and the April 5th deadline
- Why ByteDance is hesitant to give up the algorithm
- The risks of government involvement in a social platform
- Why diversifying your social media strategy is more important than ever
With billions of dollars on the line, the outcome of this deal will have major implications for the future of digital marketing. Stay ahead of the game and make sure your brand isn’t overly dependent on any one platform.
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success.
🎯 Whether you're a spreadsheet marketer or a creative strategist, this episode provides actionable insights to balance performance marketing with brand-building.
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley
Feeling awkward about posting on LinkedIn or social media? You’re not alone. In this mini-episode, David Brickley, CEO of STN Digital, breaks down the infamous “cringe factor” that holds so many of us back and explains why it’s time to push through the hesitation.
Learn how to:
✅ Overcome the fear of judgment
✅ Establish yourself as a thought leader in your industry
✅ Share your insights with confidence
Whether you’re traveling, planning your New Year’s resolutions, or just looking to level up your personal brand, this 10-minute conversation is packed with actionable advice to start 2025 strong.
📩 If you found value in this episode, drop us a comment or leave a 5-star review
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
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Are you focusing on the wrong question? Instead of asking how often to post, ask: Who are you posting for?
In this episode, David Brickley and Jason Samuelson dive into the eight critical questions every brand should ask to create an effective social media strategy: 1️⃣ Who is your ideal customer? 2️⃣ How can you grow your target audience? 3️⃣ Are your upper and lower funnel strategies aligned? 4️⃣ Is your content properly tagged for analysis? 5️⃣ What themes resonate most with your audience? 6️⃣ What can you learn from competitors’ successful strategies? 7️⃣ Are you leveraging existing content effectively? 8️⃣ How are creators and influencers helping amplify your message?
From understanding your audience to repurposing content and leveraging influencers, this episode is packed with insights to take your social strategy to the next level.
🎧 Don’t forget to subscribe and share your thoughts in the comments below!
#SocialMediaStrategy #AudienceTargeting #DigitalMarketing #BusinessOfSocial
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
Want more insights? Follow David:
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In this special edition of the Business of Social, David Brickley sits down with Aaron Kieth, CEO of Buildify Systems—a business education and coaching company that offers programs teaching business owners how to create thriving, financially consistent, and sustainable businesses.
David and Aaron dive deep into actionable strategies for planning a successful year, covering everything from setting impactful goals to creating systems that drive both professional success and personal fulfillment. Whether you're a business owner, entrepreneur, or leader in the sports and entertainment industry, this episode will leave you inspired and equipped to crush your 2025 goals.
Snag the FREE Personal Goal Planning Template here:
https://www.stndigital.com/personal-goal-planning/
In this episode of Business of Social, David Brickley dives into the latest NBA social media performance analysis. Joined by STN Digital’s Associate Director of Analytics, Jason Samuelsen, they explore how each NBA team ranks across various social media platforms. PLUS, get actionable tips to elevate your own social media strategy. Whether you’re a basketball fan, social media strategist, or brand marketer, this episode is packed with must-know insights. Don’t miss out!
🎯 Download the FREE NBA Social Media Performance Report: https://www.stndigital.com/nba-social-report/
In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!
Snag the FREE MLB Performance Report here: https://www.stndigital.com/mlb-social-report/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!
Snag the FREE NFL Performance Report here: https://www.stndigital.com/nfl-social-report/
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands!
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!
In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!
P/N: This episode was recorded on February 5, 2024.
In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!
In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!
P/N: This episode was recorded on September 15, 2023.
In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context!
P/N: This episode was recorded on July 25, 2023.
In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights!
P/N: This episode was recorded on July 11, 2023.
In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the significance of selfishness in every relationship. Tune in to gain valuable insights!
Watch on YouTube here
On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer should be asking themselves.
On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments.
Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience.
If you're looking to maximize your understanding of social strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.
Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business.
If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifying the right influencers, building effective campaigns, and maximizing your ROI.
Featuring Joey Kinsley (@SirYacht), the TikTok influencer who's taking the world by storm with his hilarious content, and our very own CEO and Owner of STN Digital David Brickley. As well as Liz Ninivaggi, the Senior Director of Media at STN Digital, and Brandon Goodreau, the Senior Influencer Marketing Manager at STN Digital.
Take your brand to new heights and dominate the influencer marketing game in 2023!
In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber count. Stay ahead of the curve on all things TikTok, YouTube Shorts, and AI by tuning in to this episode.
2022 Wrap Up!
In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.
The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & Shepherd, Airtime, TelevisaUnivision, and Dapper Labs
TikTok is taking the world by storm and its impact on the sports and entertainment industry is undeniable. In this special episode of the Business of Social podcast, join David Brickley, Owner & CEO of STN Digital, as he brings together leaders from the industry to explore how brands can leverage the power of TikTok. This all-star lineup includes Kaitee Daley, Vice President of Social Media at ESPN, Tom Weingarten, Chief Growth Officer at Overtime, and Jason Samuelsen, Senior Analytics Lead at STN Digital. Don't miss this opportunity to learn from the experts and take your brand to the next level!
In this episode, David Brickley is joined by Liz Beecroft LCSW & Psychotherapist at Mentlsesh, to discuss how to navigate mental health in the social media space and at work.
In this episode, David Brickley is joined by Liz Beecroft LCSW & Psychotherapist at Mentlsesh, to discuss how to navigate mental health in the social media space and at work.
In this episode, David Brickley is joined by Tina Sturdevant, Director Talent D&I at the Athletic, to discuss how managers can better support their employees' development and how companies can improve their D&I hiring and practices.
In this episode, David Brickley is joined by Tina Sturdevant, Director Talent D&I at the Athletic, to discuss how managers can better support their employees' development and how companies can improve their D&I hiring and practices.
In this episode, David Brickley is joined by Jason Delsoldato, Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to discuss how to create and market products to help athletes and the average consumer alike. Along with how to lead and manage during busy seasons in life.
In this episode, David Brickley is joined by Jason Delsoldato, Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to discuss how to create and market products to help athletes and the average consumer alike. Along with how to lead and manage during busy seasons in life.
In this episode, David Brickley is joined by Lance Trueb, Manager of Social and Earned Media at Microsoft, to discuss how Microsoft markets directly to its consumers.
In this episode, David Brickley is joined by Leslie Koch, VP of Social Media at TelevisaUnivision. The two talk about the ways to authentically reach diverse audiences and leverage insights to guarantee social performance.
In this episode, David Brickley is joined by Tom Weingarten, Head of Social at Overtime, and the two talk about the ever-changing landscape of sports highlights, TikTok, and podcasts.
In this episode, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees.
The new office or work-from-home casual footwear created by Wolf & Shepherd is changing the retail space. The shoes now worn by The Rock, Gronk, and Steve Nash to name a few have been able to adapt to the new work-from-home trend. CEO and Founder Justin Schneider joins us to talk about how they've been able to adapt to the pandemic and what marketing tactics they use to successfully share their products.
On this mini-episode, David Brickley is joined by producer KG to talk about the current social landscape and how to work with a remote team in times of crisis.
With over 2.6 million weddings happening in 2022, VP of Global Consumer Marketing Kiara Kempski joins us to talk how the Knot is marketing to brides, grooms and vendors. While weddings are up 26% this year, we dive into how the Knot use influencers, TikTok and storytelling social pieces to help this next wave of wedding planners. Plus, how they add value to the consumer beyond the wedding weekend through The Bump for babies and raising children.
Some of the brains behind Oakley, David Burkat, and Antonio Bonifacio talk about what they do to stay relevant in the apparel & sunglasses industry. We also dive deeper into how the brand is innovating over decades in the space and what tactics they are using now to successfully attract a younger consumer in 2022.
Curious about NFT's? David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's.
Dapper Labs is a leader in the NFT market using the power of blockchain- based experiences and digital collectibles that are made for the consumer and ready for the real world.
This episode is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career.
Cotopaxi is a leading name in the outdoor and apparel space. They create products and experiences to help alleviate poverty, get more people to do good, and inspire adventure.
David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. In this episode, Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Content you Need to Drive Engagement.
Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school.
David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing.
They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products.
Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS.
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FOLLOW THE HOST, David Brickley:
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YouTube:
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An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers.
Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sale, market your brand and build a community.
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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube:
https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On this episode David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.”
Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime.
Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it’s okay to fail and fail hard.
- Link to Tatiana’s article: https://medium.com/womentorship/the-great-exhaustion-c54cbf5750e4
On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media?
We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight.
We also play a game of Super Bowl Commercial OR ________?
Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How about 6.1 million paid clicks on Google search?
David lists all of the ways you could spend $6 million dollars across the various social media platforms and we debate what path would be more effective.
2021 Wrap Up!
In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.
The guest list and brands featured are some of the biggest and most well respected in the industry:
Reddit
JanSport
Eagle Creek
Little Red Management
Patagonia
ESPN
Marvel
Disney
Netflix
Twitter
Momentum
Shareablee
PGA Tour
Coke
Douglas Elliman
Electric
NHL
Team Liquid
Liquid Death
Peloton
Jack in the Box
STN Digital
NRG E Sports/Full Squad Gaming
ESPN+
On this episode David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+.
David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.
Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block.
In this episode, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more. Questions covered in the podcast include: * Do social media stunts actually work? * How did he and his team manage to acquire 900K followers in 3 days? * Whats the secret behind putting up huge numbers on TikTok? * How do you cater to both hardcore fans and the casual consumer on the same feed?
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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube:
https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital.
David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time.
Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the manager of video production and lead producer at the Golden State Warriors. Since then, Devin has been working with athletes directly to create social content and partnered with JaVale McGee on his 2020 NBA Bubble YouTube series. Devin became the Director of Athlete Partnerships at STN Digital in August 2021.
David appeared on the On Brand Podcast to discuss the following:
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap.
How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.”
Thanks to Nick for having David on the show!
On this episode David is joined by Sheena Dougher, senior director marketing and communications, and Morgan Higgins, senior manager social media and PR, at Jack in the Box.
Sheena and Morgan discuss how Jack in the Box approaches brand and social strategy and how they focus on "sales overnight and brand over time."
Topics covered in the podcast include:
- How marketing in the food space differs from the rest of the industry.
- How to continue appealing to your customers on the brand and product side.
- Pros and and cons of driving consumers to brick and mortar locations and the most effective partnerships for doing so.
In this mini episode, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted.
They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this.
Finally, they take a look at the state of the marketing and social industry and why brands continue to put such a major emphasis on investing in social.
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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube:
https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On this episode, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future.
David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.
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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market?
David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game.
Hamid dropped a ton of knowledge on all things marketing, brand awareness, corporate messaging, and what they refer to as “blanding” and why it negatively affects so many brands.
David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences.
If you're not familiar, Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's.
Ryan answers questions about how brands can get more involved, what makes for a great partnership and how to strike when the opportunity presents itself.
When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those details.
On this episode David is joined by Sean Dennison, Director of Social Media at the NHL. They discuss the strategy around the new NHL Seattle franchise and dive into the organization’s plans to continue growing. They also talk about leveraging the uniqueness of hockey to create incredible content:
Topics include:
-Creating content to grow your audience that also appeals to your fan base.
-Strategies to reach a younger, more diverse demographic.
-Effective ways to take advantage of your ecosystem.
David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing.
How do you establish authenticity with your fans?
Setting Trends vs. Chasing Trends
What about your brand sets you apart?
Staying true to your brand when entering a new vertical
Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.
David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing.
How do you establish authenticity with your fans?
Setting Trends vs. Chasing Trends
What about your brand sets you apart?
Staying true to your brand when entering a new vertical
Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.
If you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021?
David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.
On this episode David is joined by Julia Spillman, CEO of the EklundGomes Team at Douglas Elliman Real Estate, to discuss how Julia and her team have switched their sales and marketing strategy and have fully embraced digital, paid media and the results that they have seen from this strategy.
In real estate in particular traditionally everything has relied on showing homes, showing properties and being able to walk potential clients through these properties. What happens when all of that gets turned off? What technology or solutions have they added in the past year that will now be forever part of their day to day strategy? How do find leads for a 20 million dollar property?
FOLLOW THE HOST, David Brickley:
Twitter:https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn:https://www.linkedin.com/in/brickley/An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
David is joined by Crystal Ivey, Brand Manager at Diet Coke, about all things product marketing.
They dive into the ideas and strategy behind launching a product on social:
What brands need to keep an eye out for?
The importance of getting to social quickly
How does your brand stand apart
Why should a consumer go with your brand over another?
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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David is joined by Preston McClellan, Director of Player Content at the PGA Tour to discuss athlete/talent marketing, how to create more opportunities for your athletes/talent/stars, and what strategies you need to have in place in order to set them up for success.
What platforms seem to be working the best right now?
How do you pitch new content/sponsorship opportunities?
Who on the tour right now is doing a great job on capitalizing on these opps?
What does the future of athlete marketing look like to you?
Preston answers all of the above and more on this episode!
--
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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On this episode David is joined by Tania Yuki, the founder and CEO of Shareablee, to discuss the in's and out's of running a business in 2021. Tania gives her thoughts on hiring, culture best practices, dealing with investors and what your content says about your brand.
This was our first episode where we went live on clubhouse as well, so keep your eye out for more updates as we'll be doing more live videos on clubhouse and twitter spaces in the future. All of those announcements can be found on David's Twitter Page @DavidJBrickley.
--
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An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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On this episode we are joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships and how to utilize Twitter correctly during real time events like the NFL Draft.
Christine drops a ton of knowledge about the bird app and how you should be using it! Topics include:
- Recent updates like Fleets and Spaces, and how users can best leverage these new tools.
- Capitalizing on live events like the NFL draft and why Twitter works so well as a 2nd screen experience for these types of events.
- What should your strategy be before, during and after live events?
--
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve on all of those aspects.
Trevor Bauer and Taiki Green founded Momentum in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way that that baseball players and fans connect and ultimately how the sport is marketed.
Alec talks about how baseball is slowly but surely trying to change their rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day to day lives.
Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release?
On this episode we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience.
Henry discusses the future of streaming, how movie theaters will be effected and how this relates to consumers of all types of content
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An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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On this episode we are joined once again by the amazing Kaitee Daley, VP of Social Media at ESPN!
Kaitee returns to the podcast to discuss the current state of social media and how it has evolved since she was last on the show in April of 2019. Kaitee gives a ton of insight on looking into your data, changing habits to match the algorithm and the importance of having a well rounded social team.
"The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or 1.2 million views. You have to play nice with the algorithm and understand the data at all times."
Topics Include:
- Tik Tok 101
- Constantly evaluating your strategy
- Attaching a specific voice to your brand
- Data Science and Algorithm Astrophysicists
- When is the right time to dive into a new platform like Tik Tok or Clubhouse?
--
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An STN Digital Production:
STN
is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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David is joined by Scott Carrington who leads the Digital Marketing, Media and Advocacy team at Patagonia which includes community building, activation and content engagement. He oversees everything from social media, paid media, content marketing to digital advocacy.
Scott gives his thoughts on the importance of authenticity and story telling, and why Patagonia puts so much time, energy, effort and resources into so many different communities and organizations. Patagonia is all about putting action behind their words and leading by example, and Scott shares some stories of how Patagonia has been able to inspire change in the world by and continue to innovate the brand and push forward.
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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David is joined by Courtney Bagby, CEO of Little Red Management, to discuss all things influencer marketing.
Short term deals or long term deals?
How important are authenticity and consistency?
Locating the right influencer for your target demo?
1 Large influencer or 10 small ones, whats the better strategy?
Courtney answers the above questions and gives her thoughts on the space and what brands can do to be more successful on a consistent basis.
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An STN Digital Production:
STN
is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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Monica Rigali, Global Head of Marketing and E-commerce, at JanSport and Eagle Creek joined the Business of Social to talk about the fundamentals of marketing and how she balances the task of marketing to two different demos on a daily basis. Monica gives advice on building brand loyalty and trust, and the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their lives."
--
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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David and Producer Will discuss how the"Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the gamestop and reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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A Master Class of all things Reddit with their Brand Strategy Lead, Ash Dunn.
How should brands take advantage of the platform?
What are the Do's and Don'ts?
What ways have you seen brands succeed and/or fail to get involved on Reddit?
How to get started?
Ash answers all of those questions and provides incredible insight into all things reddit, marketing, social strategy and more on this episode.
2020 Wrap Up!
In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode.
We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.
The guest list and brands featured are some of the biggest and most well respected in the industry: * Anmol Malhotra - Head of Sports Partnerships @ Snapchat * Michael Bucklin - VP of Digital Content @ FOX Sports * Dave Feldman - VP, Social Media @ NFL * Blake Lawrence - Co-Founder/CEO @ Opendorse * Ryan Wallman - Creative Director/Head of Copy @ Wellmark * Lindsey Scheftic - VP Marketing @ Skyrocket Toys * Aaron Keith - Founder and CEO @ Buildify Systems * Bonnie Bernstein - Sports Journalist and Founder @ Walk Swiftly Productions * Nate Checketts - CEO @ Rhone * Hilary Hartley - President, North America @ Victorinox Swiss Army * Steve Lesnard - CMO/Global VP, Product Creation @ The North Face * Don Lane - VP @ Truly Brand * Mike Manzo - COO @ Jersey Mikes * Nicole Portwood - VP, Marketing @ PepsiCo * Luiz Barros - Global VP, Data and Media @ AB-Inbev * Sean Robertson - Director of Partnerships @ Dish Media * Nick Woodhouse - President/CMO, Authentic Brands Group * Tatiana Holifield - Head of Brand Social - Hulu * Jessica Lane - Co-Founder/Digital + Mktg, Pop’N Creative * Lori Hall - Co-Founder & Head of Creative at Pop’N Creative * Mike Dalton - VP, Global Marketing @ Unikrn * Shane Bierwith - EVP, Global Marketing @ Maximum Games * Ray Kallmeyer - CEO @ Enklu * Hannah Beal - VP Brand Marketing @ Ouai * Erin Dwyer - VP, Digital @ Ouai * Karin Kildow - Director of Content Strategy @ Uninterrupted * Lindsey Vonn - Olympic Gold Medalist * Rachel Porges - CMO and Advisor
From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly.
Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever changed.
Featuring: Join Lori Hall - Co-Founder & Head of Creative, Pop'N Creative and Nicole Portwood VP Marketing Mountain Dew, PepsiCo.
Rachel Porges, CMO and Advisor, joined the show to talk everything marketing! Rachel has a background in CPG, Food, Personal Care, Travel, Hospitality, Retail and has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery.
Rachel breaks down what see's in todays current marketing landscape and offers her thoughts on what to do for new brands who are just starting out as well established brands who are looking to grow and build a loyal audience.
How often should you be posting? How should you spread out your budget? How to approach SEO? Influencers? Paid Advertising? If you're looking for insight on any of those questions Rachel's got you covered!
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FOLLOW THE HOST, David Brickley:
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
On this episode we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix.
Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to do this?
--
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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On this episode David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals?
"You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?"
Karin and Lindsey share what its like to have a large following on your social feeds and some tips and tricks for handling that. Lindsey also discusses her thoughts on paid partnerships and her mindset of long term success, as well what she's learned along the way.
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An STN Digital Production:
STN
is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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Welcome to another edition of The Business of Social Podcast, panel edition!
On the 6th episode of our panel series David was joined by 2 leaders in the beauty industry to take a high level look into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand.
Guestlist:
Hannah Beals - VP, Brand Marketing @ OUAI
Erin Dwyer - VP, Digital @ OUAI
Questions/Topics Include:
- Why is social strategy so important?
- Why do you see so much value in creating a community around your brand?
- How can other brands follow suit?
- What do most brands get wrong when it comes to social?
- What immediate challenges did you face when the pandemic hit? How did you rise to that challenge?
- What are some effective strategies you’ve been able to use with everyone working remotely?
- With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
- What have you learned in terms of leadership and teamwork during this?
- What has been the biggest change in your industry?
*--
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LinkedIn: https://www.linkedin.com/in/brickley/*
An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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Welcome to another edition of The Business of Social Podcast, panel edition!
Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue!
In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games.
Guestlist:
Ray Kallmeyer - CEO @ Enklu
Shane Bierwith - EVP, Global Marketing @ Maximum Games
Mike Dalton - VP, Global Marketing @ Unikrn
Questions/Topics Include:
During this COVID-19 time, how has your team innovated and pivoted?
What are some effective strategies you’ve been able to use with everyone working remotely?
What strategies do you think you will continue to use going forward?
With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
What have you learned in terms of leadership and teamwork during this?
What has been the biggest change in your industry?
How do you see the gaming industry evolving over the next couple of years?
Where is the undervalued attention in gaming/esports?
What will partnerships/attendance look like in the esports scene 2-5 years from now?
--
FOLLOW THE HOST, David Brickley:
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LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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On this mini episode David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.
Topics Include:
NBA Bubble Content
Why Bubble Must Work for Sports
TikTok Drama and Twitter Hack
Netflix is the king of Streaming
FOLLOW THE HOST, David Brickley:
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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Welcome to another edition of The Business of Social Podcast, panel edition!
In the 3rd episode of our panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media.
The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.
Questions/Topics Include:
What immediate challenges did you face when the pandemic hit?
How did you rise to that challenge?
During this time, how has your team innovated and pivoted?
What are some effective strategies you’ve been able to use with everyone working remotely?
With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
What have you learned in terms of leadership and teamwork during this?
What are some tools/resources you use to make your life easier?
On this episode David is joined by Lori Hall, Jessica Lane and Tatiana Holifield to discuss the #BlackLivesMatter movement and action steps that people/brands can take to enact change. The panel provides insights on how to go beyond brand statements to empower followers and take part in actionable change.
Guests:
- Lori Hall - Co-Founder & Head of Creative at Pop’N Creative
- Jessica Lane - Co-Founder & Head of Digital Content + Marketing at Pop’N Creative
- Tatiana Holifield - VP/Head of Digital Strategy at Pacers Sports & Entertainment
Questions/Topics:
- Your overall thoughts on #BlackLivesMatter and where we stand as a country right now
- What Brands got it "right" in terms of their statement and actions
- What Brands / Companies should be doing in the future to create actionable plans for social justice.
- How brands can be intentional about having more diversity on their staff and leadership teams.
--
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.co
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Welcome to another edition of The Business of Social Podcast, panel edition!
In the 2nd episode of our panel series David was joined by 3 leaders who work at some of the largest brands in the food and beverage space:
- Luiz Barros - Global VP, Data and Media @ AB-Inbev
- Nicole Portwood - VP, Marketing @ PepsiCo
- Mike Manzo - COO @ Jersey Mikes
The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.
Questions/Topics Include:
- What immediate challenges did you face when the pandemic hit?
- How did you rise to that challenge?
- During this time, how has your team innovated and pivoted?
- What are some effective strategies you’ve been able to use with everyone working remotely?
- With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
- What have you learned in terms of leadership and teamwork during this?
- What are some tools/resources you use to make your life easier?
--
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
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Welcome to another edition of The Business of Social Podcast, panel edition!
On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space:
- Don Lane - CMO @ Saucony
- Steve Lesnard - VP, Mktg and Product Creation @ The North Face
- Nate Checketts - Nate Checketts - CEO @ Rhone
- Hilary Hartley - President, North America @ Victorinox Swiss Army
The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.
Questions/Topics Include:
- What immediate challenges did you face when the pandemic hit?
- How did you rise to that challenge?
- During this time, how has your team innovated and pivoted?
- What are some effective strategies you’ve been able to use with everyone working remotely?
- With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
- What have you learned in terms of leadership and teamwork during this?
- What are some tools/resources you use to make your life easier?
--
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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LinkedIn: https://www.linkedin.com/company/stn-...
On this mini episode David and Producer Will take a look how brands and events are pivoting and innovating now and for the foreseeable future. What can brands/events do to break through the noise and incentivize fans to participate?
Topics Include:
1. Events going virtual
2. How sports on TV will change
3. How the broadcast and production industry will change
4. Marketing in 2020 and beyond (Social, Ecomm, App)
5. Scaling tech and educating the population
6. Brands leaning more on agencies?
7. Remote working
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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LinkedIn: https://www.linkedin.com/company/stn-...
On this episode David is joined by Bonnie Bernstein. Bonnie is a veteran broadcaster and now owns her our production company, Walk Swiftly Productions, her latest endeavor in a career that has spanned nearly two decades on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. She has been recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field.
David and Bonnie discuss the current landscape of the sports world and where things might be headed down the road. They talk about the of impact The Last Dance on ESPN, women in the sports world, college athletics and how the future of sporting events might look without fans.
FOLLOW THE GUEST, Bonnie Bernstein
LinkedIn: linkedin.com/in/bonnie-bernstein-51441679
Twitter: @BonnieBernstein
IG: @BonnieBernstein
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more!
If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate.
To buy the full replay go to: https://therealtimesummit.com/
Thanks to @Rvrbagency for all of their help organizing and producing the panel!
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state.
The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to improve your overall marketing strategy as well.
Departments Featured:
- Client Services
- Production and Streaming
- Paid Media
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Aaron Keith, CEO of Buildify Systems, joined the Business of Social to talk with David about leadership, positivity and staying positive through the current situation.
If you’re a business owner, CFO, CMO or someone who leads a team, Aaron offers great insight and strategies for things you should be doing during this unprecedented time. Whats your short term strategy? Whats your long term strategy? Are you taking the time to make sure your systems and processes are up to date? Are you ready to hit the ground running whenever the covid situation eventually starts to die down?
“It starts with you. You need to lead by example and let your team see you taking the actions you want them to take as well. For example if you want everyone to take a couple mental health breaks throughout the day, you need to let them know that you’re doing it too”
*FOLLOW THE GUEST, Aaron Keith
LinkedIn: @AaronDKeith
IG: @TheAaronKeith
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
David and Blake discuss how the sports industry as a whole has been affected by the ongoing COVID-19 situation and what teams and athletes can do during this unprecedented time. Athletes are now realizing what life without sports will look like, so its important to use this time to figure out what you want to accomplish outside of the sports world and what you want to do in the future.
As a leader in the space, Blake shares some of his thoughts and ideas on different ways to handle the current climate and what we can look for in the near future.
FOLLOW THE GUEST, Blake Lawrence
LinkedIn: https://www.linkedin.com/in/blakealaw...
Twitter: https://twitter.com/Blake_Lawrence
opendorse: https://twitter.com/opendorse
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
We are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base.
"When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of testing. Our strategy is a little bit more of a manual process than most companies would typically go with, but we used a very fine toothed comb to try and find our core consumer and get in front of our audience"
FOLLOW THE GUEST, Lindsey Scheftic
LinkedIn: https://www.linkedin.com/in/lindseybcohen/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On this mini episode David and Producer Will discuss the impact that the Corona Virus has had on society and how it is affecting the industry as a whole. They share some tips on how to adjust to the current climate and discuss different strategies and ideas to keep things positive and help everyone keep moving forward.
Topics include:
- What Now?
- What its important to keep the calls, relationships, talk, creativity?
- What Brands Will Do?
- What opportunities will come of this?
- Innovation?
- Ideas for talent, brands
- Mental Health
- Where this is all going? Predictions? When are we back to normal?
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
Ryan Wallman, Creative Director and Head of Copy, at Wellmark joined us for this episode to drop some knowledge on the overall marketing landscape. You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new!
Topics covered: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.
FOLLOW THE GUEST, Ryan Wallman
LinkedIn: https://www.linkedin.com/in/ryanwallman/
Twitter: @Dr_Draper
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On this mini-episode David and Producer Will take a look at the reported 2020 content budgets for streaming vs. linear and discuss how this affects the entertainment industry and what it could mean for the future.
Will content budgets continue to rise by billions of dollars year after year? How can steaming platforms continue to get new subscribers and continue to put out high end, big budget original content? Is the market in North America close to being tapped out?
"The user base for Netflix in North America is pretty close to being tapped out I think. By this point you either have Netflix or you don't. There's not a ton of people left for them here to continue to grow at a high level, so if you're Netflix where can you go and what can do to continue to grow your user base? They're starting to do some really interesting stuff overseas that I think will really payoff for them."
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
On this mini episode David and Producer Will look at some of the recent changes in reported advertising spending, some new tactics brands are trying out and what that could mean for the future of the industry.
They also discuss Will Smith's social media and look at how he has rebranded himself into an Instagram and Tik Tok icon. Is this something every celebrity should be getting into, and how will it affect the future of social media in Hollywood?
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-.
How do athletes, celebrities and influencers effectively monetize their social media channels? What's the most effective way to have a spokesperson advertise for you? Should you use a larger influencer with a huge following to maximize eyeballs and awareness of your product? What about a smaller level influencer who may not have as many followers, but gets better engagement?
If you want the answers to those questions and many others like it, this episode is for you!
Blake Lawrence, Co-Founder and CEO of opendorse, joined the Business of Social to tell us how all athletes/influencers/celebrities should be using social to grow their brand and increase their monetization efforts to get ahead of the pack. We also discuss what brands should be doing to leverage their messaging, the importance of micro-influencers, product advertising and more on episode 50!
FOLLOW THE GUEST, Blake Lawrence
LinkedIn: https://www.linkedin.com/in/blakealawrence/
Twitter: https://twitter.com/Blake_Lawrence
opendorse: https://twitter.com/opendorse
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com
On this episode we are joined by Dave Feldman, VP of Social Media Marketing at the NFL.
We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep your audience engaged, because at the end of the day you're competing for eyeballs with everybody out there.
Dave gives his advice on what you should be doing to improve your engagement on social. How can you get more eyeballs on your content? How can you maximize your network to spread your message even further? What should your strategy be when approaching a new platform?
FOLLOW THE GUEST, Dave Feldman
LinkedIn: https://www.linkedin.com/in/david-feldman-2a184838/
Twitter: @dbfeld
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
When a brand launches a new product that crashes on launch day, is that actually a good thing for their business?
On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle.
Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines?
"Is it something that should be calculated to build more awareness about a launch? There was articles everywhere talking about Disney+. Not everybody knew the exact day Disney+ was launching, but I bet there were people who saw it in the news or on social media and signed up because they didn't realize Disney+ was now available to purchase."
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on.
How does your strategy change when you see your fans shift towards consuming content on Instagram or YouTube vs. television? How can you make the most out of the time you get with the talent? What are some KPI's or metrics teams should be focused on moving into 2020?
Michael answers all of the above questions, gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital.
*FOLLOW THE GUEST, Michael Bucklin
LinkedIn: https://www.linkedin.com/in/michael-bucklin-5598a51a
Twitter: @TheBuckStuff
IG: @TheBuckStuff
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/*An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience.
Anmol also gives some great advice on what it takes to launch a successful snap channel, some tactics brands can use to reach the younger demo and what users can expect to see from Snap moving forward.
FOLLOW *THE GUEST, Anmol Malhotra
LinkedIn: https://www.linkedin.com/in/anmol-malhotra-27b24513
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
After a brief hiatus, the Business of Social is back and better than ever. We have relocated and upgraded our studio, and are ready to get the ball rolling again!
Here is a brief 20 minute episode featuring some updates and thoughts from David on the future of the Podcast and some general thoughts on the current marketing landscape.
We focus on the emergence of Tik-Tok and the force its become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
Chris Sully, Marketing Manager at Funko, joined us for this episode of the Business of Social. Funko is the world's leading creator in pop culture collectibles and holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect.
Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product.
Chris discusses some of the different strategies Funko uses to engage with their community on different platforms and how they can use that data and information to give their fans exactly what they want.
FOLLOW THE GUEST, Chris Sully
LinkedIn: https://www.linkedin.com/in/cssully/
Twitter: @cssully*Instagram: @cssully
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between YouTube and Instagram.
Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.
User Generated Content runs the internet, but it's a little bit like the wild west in its current state. "People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there." FOLLOW THE GUEST, Brendon Mulvihill
LinkedIn: https://www.linkedin.com/in/brendonm*IG: @bmulvihill
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/* An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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LinkedIn: https://www.linkedin.com/company/stn-...
On this episode we were joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture.
Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevin's brain on what a good culture should look like and what are some different leadership tactics that can make you and your team more efficient.
"You need to have self awareness as a leader, and know your strengths and your weaknesses. If you can know more about yourself you'll know more about how your leadership is being interpreted by your team and you grow and improve on that."
FOLLOW THE GUEST, Kevin DeShazo
LinkedIn: https://www.linkedin.com/in/kevindeshazo/
Twitter: @KevinDeShazo*IG: @KevinDeShazo
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On today's episode we were joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX.
We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. "You have to start with the product and you need to get to a critical mass of sales to gain credibility with your buyers and sellers, so that when you are trying to do something more cultural and tell your story, you have a foundation in place that you can build upon."
Other topics include managing employee scale, marketing and sales alignment and following the data.
How often should you be looking into what your data is telling you? What's working? What's not? How do you adjust your strategy on the fly to align with your what your data is telling you?
FOLLOW THE GUEST, Dana Robinson
LinkedIn: https://www.linkedin.com/in/skampy/
Twitter: @skampy
IG: @skampy
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers? If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager at Stubhub. On today's show we focus on the importance of the customer journey, what the average buyer experiences and how to effectively track and utilize data.
FOLLOW THE GUEST, Emad Kazi LinkedIn: https://www.linkedin.com/in/ekazi/ FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-…
James Royer has worked at the Tampa Bay Lightning, the Kansas City Chiefs and now he has moved on to the brand side as the Director of Digital Marketing at Merrell.
On todays show we discuss brand storytelling and what differentiates brands who try and build a community vs. brands who try to build a consumer base. Building fans of your brand and expanding your storytelling capabilities are the major corner stones for brand growth.
James covers his beliefs on following the data and the importance of tweaking, evolving and growing your digital strategy.
FOLLOW THE GUEST, James Royer
LinkedIn: https://www.linkedin.com/in/jamesroyer/
Twitter: @JamesRoyer*Instagram: @JamesRoyer
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
*Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it's like to market a product from the ground up and how that process compares to marketing an established brand.
On this episode we discuss the importance of community, building a social media strategy, brand voice, providing value to your fans/customers and the importance of customer retention.
What are some unique ways you can provide value to your customers in a way where they want to be a part of the product and involved with the community as a whole?
FOLLOW THE GUEST, Kelsey Cohen
LinkedIn: https://www.linkedin.com/in/kelseycohen33/
Twitter: https://twitter.com/kelseymaybe
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years?
Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize the app, and what the potential for the future of shopping on IG could be.
FOLLOW THE GUEST, Dev Sethi
LinkedIn: https://www.linkedin.com/in/desethi/
Twitter: https://twitter.com/DevSSethi
*IG: https://www.instagram.com/sethidev/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales. On this episode, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. FOLLOW THE GUEST, Ann Crandall LinkedIn: https://www.linkedin.com/in/anncrandall/ Twitter:@ann_crandallann FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...
Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjoyed her past year in the DFW Area.
Taylor joined us on the Business of Social to discuss the importance of player relationships, whats it's like working for a major brand, content distribution and knowing the lane your brands occupies.
Taylor advises her peers to "not give in to social fomo."
"Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane"
*FOLLOW THE GUEST, Taylor Stern
LinkedIn: https://www.linkedin.com/in/taylor-stern-01309359/
Twitter: https://twitter.com/TayStern
Instagram: @taystern
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 ProMax Conference in Los Angeles, CA
While on stage they discussed how the sports world continues to push the envelope in the social/digital space, what others can do to catch up and where the future of social is headed.
Topics Include:
- Bleacher Report and House of Highlights reshaping traditional sports television programs
-What the future of major brands social departments could look like?
-The Impact of Influencer Marketing
-How Social/Digital has changed the generational gap
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV.
Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this effect the needs of sponsors and partners?
FOLLOW THE GUEST, Danny Corrales
LinkedIn: https://www.linkedin.com/in/daniel-danny-corrales-a0a5291a/
Twitter: https://twitter.com/ProducerDanny
Instagram: https://www.instagram.com/dannycorrales/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Matt Scheckner, Global CEO at Ad Week, joined the Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media.
"If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough budget and the right influencers they were able to market that festival to millions of people who wanted to go - they made that festival seem real and on the one hand it's incredible marketing, but on the other it's a scary concept!"
Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy.
FOLLOW THE GUEST, Matt Scheckner
LinkedIn: https://www.linkedin.com/in/matt-sche...
Twitter: https://twitter.com/lordscheckner
Instagram: https://www.instagram.com/lordscheckner/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.
How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?
Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day.
How do you handle a new platform like TikTok or IGTV? Do you dive in head first, or let others test the waters for you?
FOLLOW THE GUEST, Ben Hunt
LinkedIn: https://www.linkedin.com/in/benhunted/
Twitter: https://twitter.com/benhunted
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
TJ Adeshola, Head of US Sports at Twitter, joined the show to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter.
TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry.
He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!"
FOLLOW THE GUEST, TJ Adeshola
LinkedIn: https://www.linkedin.com/in/tjadeshola/
Twitter: https://twitter.com/TJay
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71.
Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?
- *FOLLOW THE GUEST, Peter Leeb
LinkedIn:https://www.linkedin.com/in/peterleeb
Twitter: https://twitter.com/peterleeb
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
Kaitee Daley, Sr. Director, ESPN Social, joined the show to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners.
Kaitee gives us her take on a variety of topics, including: How to take risks and do things a little differently to make your brand stand out, managing internal feedback, continuing to grow their fanbase and the importance of quality over quantity and not just posting for the sake of posting.
FOLLOW THE GUEST, Kaitee Daley
LinkedIn:https://www.linkedin.com/in/kaiteedaley/
Instagram: @daleysports
Twitter: @daleysports
*FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
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Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Sr. Director Digital Partnerships at Capitol Records, Lindsay Williams, joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next.
She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important.
"Think back to any person you've met over your life, and the first things that pops into your mind about them is what you associate with their personal brand. What people think of you is what they associate you with. What are you known for? What do you want to be known for? Figure that out and you can make actual steps to get yourself there"
FOLLOW THE GUEST, Lindsay Williams
LinkedIn: https://www.linkedin.com/in/lindswilliams/
Twitter: @lindswillyums
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
Katie Cavender, Assistant Director of Communications at the College Football Playoff, joined the Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event.
She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry.
Katie gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and overall insight into the industry.
FOLLOW THE GUEST, Katie Cavender
LinkedIn: https://www.linkedin.com/in/katiecavender *Twitter: @katiecavender
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
On this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique.
He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets you apart from the competition?
*FOLLOW THE GUEST, John Paik
LinkedIn: https://www.linkedin.com/in/johnpaik1/
Instagram: @jpaiky
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team.
He discusses all of the excitement that came with the team adding Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years.
Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.
*FOLLOW THE GUEST, Matt Tierney
LinkedIn: https://www.linkedin.com/in/matt-tierney-46886558/
Twitter: @TierChild
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
On this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast.
He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers.
FOLLOW THE GUEST, Tyler Price
LinkedIn: https://www.linkedin.com/in/tyler-price-72a18923/
Twitter: @Ty_Price*
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/*
An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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LinkedIn: https://www.linkedin.com/company/stn-...
Dana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She's worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes be an expert in all things content, Dana's got you covered.
On this episode, we talked with Dana about what it takes to consistently produce high level branded content and what brands should be doing to provide value to their followers as well as their sponsors.
FOLLOW THE GUEST, Dana Droppo
- LinkedIn:Dana Droppo
- IG: @DanaDroppo
- Twitter: @DanaDroppo
FOLLOW THE HOST, David Brickley:
- Twitter: https://twitter.com/DavidjBrickley
- Instagram: https://www.instagram.com/davidjbrick...
- YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
- LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
Ken Gibbs, Jr. is the Vice President of Digital Video and Social Content at BET Networks. He has over 15+ years of experience in the digital industry and has worked with Essence Magazine, MTV Networks, and TheLoop21.com. For the last 6 years he's been with BET overseeing their social media strategy across all their platforms.
On this episode, Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his core beliefs at BET, how to maximize social distribution, and the mistakes brands are making.
FOLLOW THE GUEST, Ken Gibbs, Jr.:
LinkedIn: https://www.linkedin.com/in/kengibbsjr/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
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An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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Tina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and second screen experiences.
On this episode, Tina breaks down her role and new products in the golf space. She dives into how she approaches marketing, her core beliefs when it comes to social platforms, and how she markets to their different audiences.
FOLLOW THE GUEST, Tina Lloyd:
LinkedIn: https://www.linkedin.com/in/tinamillerlloyd/
Twitter: https://twitter.com/tinamillerlloyd
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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Jen Tulicki is the Director of Social Media at the Chicago Bears. Her deep understanding of the social media world started when she was the Team Leader at Target and later transitioned to their Social Communities Specialist.
On this episode, Jen digs into the social strategy behind the content at the Chicago Bears and how they communicate with their avid fanbase.
FOLLOW THE GUEST, Jen Tulicki:
LinkedIn: https://www.linkedin.com/in/jentulicki/
Twitter: https://twitter.com/kindafunnygirl?lang=en
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
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An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
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Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.
On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.
FOLLOW THE GUEST, Lyndsay Signor:
LinkedIn: https://www.linkedin.com/in/lyndsay-signor-48874a4/
Twitter: https://twitter.com/LyndsaySignor
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
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Bryan Pettigrew is the CMO for the Breeders' Cup and oversees marketing, sponsorships, television, and communications for the World Championships.
Prior to joining the Breeders' Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders' Cup, The Jockey Club, Stronach Group, Churchill Downs and New York Racing Association to develop national partnerships.
On this episode, we not only dig into horse racing, but also how he attacks digital, his approach to marketing, and how he stays ahead of the game.
FOLLOW THE GUEST, Brian Pettigrew:
LinkedIn: https://www.linkedin.com/in/bryan-pettigrew-617a56/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Samantha Wood is the Director of Social at the raining Super Bowl Champions, the Philadelphia Eagles. Since 2009, she’s been in the sports industry starting at ESPN, the Boston Bruins, the Philadelphia Flyers, and now the Eagles, just to name a few.
The Eagles social team saw earth shattering growth numbers coming off the Super Bowl win. Many would say it’s easy when you win, but her team was able to capitalize on moments that very few teams could compete with.
On this episode, we chatted with Samantha about how sound strategy and preparation led to a jackpot of growth. Tons of 'takeaways' in this one!
FOLLOW THE GUEST, Samantha Wood:
LinkedIn: https://www.linkedin.com/in/samantha-wood-63947720/
Twitter: https://twitter.com/woodsamantha
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Neeta got her start in the digital and social media world at the Dallas Cowboys. She then transitioned to ESPN working in their social media department as an associate producer and manager for a little over 4 years. Her experiences in social brought her to IGN Entertainment as the Director of Social Content and Strategy where she continues to innovate and change the game every day.
On this episode, Neeta dives into the differences in working in the sports and gaming/entertainment industry, how to handle the pressure of driving social in sports, and where social is headed.
FOLLOW THE GUEST, Neeta Sreekanth:
LinkedIn: https://www.linkedin.com/in/neetasreekanth/
Twitter: https://twitter.com/NeetaSreekanth
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Josh Tucker’s had stops at Golden Boy Productions, the Lakers, the Dodgers, WME/IMG and is now the Director of Social Content at the NFL. He’s climbed his way from hitting the publish button on social feeds to the guy that oversees the strategy for an organization with over 24 million followers on Twitter alone. Needless to say, he’s been around the block.
On this episode, we talked with Josh about the trends and the types of content that are resonating with the NFL audience and what you should be doing to improve your engagement on social.
FOLLOW THE GUEST, Josh Tucker:
LinkedIn: https://www.linkedin.com/in/joshbtucker/
Twitter: https://twitter.com/joshbtucker
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Shona Rosenblum is the co-founder of Grand Slam Social, a boutique social media marketing company that provides expert advice on how to infuse social media into all aspects of a marketing plan. Working as a Social Media Strategist at Breeders' Cup Limited and an Account Executive at Racepoint Global, she climbed her way up the PR and marketing ladder to where she is today!
On this episode, we chatted with Shona about the horse racing industry in the sports world, how to target different demographics, and how to maximize your social and digital space as it continuously evolves.
FOLLOW THE GUEST, Shona Rosenblum:
LinkedIn: https://www.linkedin.com/in/shonarosenblum/
Twitter: https://twitter.com/socialshona?lang=en
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Meghan Kirsch is the Senior Vice President of Marketing and Creative at Viceland. Before Viceland, she worked at A&E Television in their creative and marketing department for over ten years. She is a passionate and inspiring leader who encourages creative risk-tasking and nurtures and motivates large teams to defy the odds on a daily basis. She has extensive experience in building brands, best-in-class marketing campaigns, persuasive and inspired creative communication, quality short-form content, and unforgettable brand experiences that drive maximum impact and results.
On this episode, we talk with Meghan about how Viceland launched and how it has evolved, how to balance and diversify different platforms, and how to make the most out of branded content.
FOLLOW THE GUEST, Meghan Kirsch:
LinkedIn: https://www.linkedin.com/in/meghan-kirsch-5679b01/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Curt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News, and then transitioned into the entertainment industry focusing on marketing and branding. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work.
On this episode, we talk with Curt about how to effectively build out a content strategy, mobile-first strategy, and digital ecosystem in today's digital world.
FOLLOW THE GUEST, Curt Doty:
LinkedIn: https://www.linkedin.com/in/curtdoty/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Brian Dollenmayer is the Chief Marketing Officer at WGN America and spent another 4 years as their EVP of Marketing and Promotion. Before WGN, he was at FOX for 19 years as a creative marketer. When it comes to working in the entertainment industry, Brian’s been there and done that. He specializes in launching branded series with an emphasis on the creative & strategy side.
On this episode, we talked with Brian about how change in the digital industry is actually a good thing and what you can do to capitalize on it.
FOLLOW THE GUEST, Brian Dollenmayer:
LinkedIn: https://www.linkedin.com/in/brian-dollenmayer-3767a35/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Emma May is the VP of Marketing at Turner Sports with a focus on the NBA and Bleacher Report Live. When it comes to sports networks, Emma and the Turner organization simply ‘do it right’. Turner is one of the fastest changing TV networks and their not afraid to meet fans where they’re at -- on digital.
On this episode, we chatted with Emma about marketing and her expertise from a brand's perspective on digital, direct-to-consumer (OTT), and the linear TV business.
FOLLOW THE GUEST, Emma May:
LinkedIn: https://www.linkedin.com/in/emmamay/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Lee Hunt is the founder of Lee Hunt, LLC, a New York-based consultancy focusing on brand strategy, media architecture, competitive analysis, and personnel training for television networks and media companies. He's worked at MTV, Turner, VH1, Lifetime and has been on the receiving end of an acquisition for an entertainment company he founded. Needless to say, among the industry, he's considered to be a G.O.A.T. (Greatest Of All Time).
On this episode, we sat down with Lee to discuss best practices and tech adoptions marketing teams need to know in order to stay on the cutting edge of the digital industry.
Here are some of the talking points:
- [10:20] - 2018 best practices for the digital industry
- [11:45] - How TV networks are balancing linear and digital
- [14:58] - Thoughts on the AT&T/Time Warner acquisition
- [16:14] - The midst of a media revolution
- [17:39] - The shift to branded content
- [18:45] - Digital advertising outspent linear for the first time
- [19:35] - What brands need to focus on in 2018
- [20:56] - The tools marketers must have
- [22:41] - The biggest changes happening in the next 12 months
FOLLOW THE GUEST, Lee Hunt:
LinkedIn: https://www.linkedin.com/in/lehunt/
Website: http://leehunt.com/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrickley/
YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-digital/
Lori Hall is the SVP of Consumer Marketing & Creative Services at TV One, spent 2 years at UPtv, and 4 years at Turner. She has developed and launched some of the most successful social media campaigns on the planet, gaining more than 40 million views in less than a week.
On this episode, we had a fantastic conversation with Lori about her thoughts on the digital industry and how it's shifting.
Here are some of the talking points:
- [11:04] - Choosing a clear demographic.
- [12:02] - How to produce original content the right way.
- [14:39] - The change in TV Network KPI's over the past 5 years.
- [16:20] - The right way to integrate products into programming.
- [16:57] - Balancing linear and digital and the conflicts between them.
- [22:26] - How the KPI is shifting for TV networks
- [28:52] - How to successfully work influencers
- [30:36] - The undervalued attention on social media
- [32:50] - Most important position on a marketing team
FOLLOW THE GUEST, Lori Hall:
LinkedIn: www.linkedin.com/in/lorihall/
FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrickley/ YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: www.linkedin.com/in/brickley/
FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-digital/
Shaun McBride, also known as Shonduras is considered to be the godfather of Snapchat influencers. He’s been featured on Fast Company, TIME, Mashable and was recently named to the Forbes 30 Under 30 List for Marketing and Advertising.
On this episode, Shaun shared his journey as an influencer and how he's been able to create authentic brand relationships that produce some of the most successful social campaigns in the industry.
Here are some of the talking points:
- [01:54] - Shaun's journey as an entrepreneur and his start on social media
- [06:44] - The early days of Snapchat
- [12:08] - Snapchat's peak and the engagement it brought
- [14:15] - Shaun's first brand partnership with Disney using Snapchat
- [17:20] - The current state of Snapchat
- [21:05] - The opportunity for a new social platform to emerge
- [22:45] - The current state of the influencer market, what's right and what's wrong
- [25:24] - [MUST LISTEN] The checklist and advice for brands looking to work with influencers
- [26:45] - Shaun's most successful brand partnership and why it worked
- [28:17] - How to measure ROI and the value of influencers
- [29:50] - [MUST LISTEN] Where's the undervalued attention on social media
- [33:15] - How big can e-sports really get
- [35:15] - Original content that works for big brands
- [39:55] - Where Shaun gets inspiration
- [40:45] - The one thing everyone needs to stay ahead in social
FOLLOW Shonduras:
Snapchat: @shonduras
Instagram: @shonduras
YouTube: Shonduras
Twitter:@shonduras
FOLLOW THE SHOW:
David on Twitter: @DavidjBrickley
@bizofsocial:
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
stndigital.com
Sahil Patel is a Senior Reporter at Digiday who leads coverage on the video industry. Sahil has covered TV and online video for multiple years at VideoInk and Cynopsis Digital, given him inside knowledge with publishers and the social networks on their goals and how they move forward.
On this episode, Sahil talks shop about how technology is disrupting social and how publishers are fighting to keep up with the ever-changing landscape. Here are some of the topics:
- [01:04] - The most disruptive factor in media
- [01:56] - Where linear TV is going in the next 5 to 10 years
- [03:23] - Viewership numbers and their effects on advertising and monetization
- [05:46] - The future of Facebook and the Cambridge Analytica scandal
- [08:43] - How Facebook’s changes affected publishers and media conglomerates
- [12:00] - Facebook Watch and the pay-to-play model for publishers
- [16:10] - The connection between Facebook and Instagram
- [18:09] - Twitter's first profitable quarter and what’s next for them
- [20:45] - Snapchat's identity and PR crisis
- [22:50] - ESPN's original content deal with Snapchat
- [25:42] - The new streaming apps, Bleacher Report and ESPN+
- [29:00] - The effect of tech companies bids for large sports events
- [30:48] - The fear of relying too heavily on a social platform for revenue
- [33:10] - The potential for a new social platform
- [35:05] - How it's a great time for original content?
- [37:42] - Equating views on social to views on linear TV
- [41:59] - A peek into future of social and digital?
FOLLOW Sahil:
Twitter:@sizpatel
FOLLOW THE SHOW:
David on Twitter: @DavidjBrickley
@bizofsocial:
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
stndigital.com
Madeline Mesevage is the Sr. Manager of Operations for Brand, Marketing, & Digital Strategy at Dick Clark Productions. DCP produces the biggest events in the industry including the AMA’s , Golden Globes, Billboard Music Awards, Academy of Country Music Awards and many more. With more than 55 years of award-winning shows, they are the world’s largest producers of televised live-events in entertainment.
On this episode, Maddy dives into the social strategy behind DCP and how they squeeze out every ounce of fan engagement, topping the rankings. Here are some of the topics:
- 0:49 - Maddy's role and day-to-day at Dick Clark Productions
- 2:19 - The KPIs and other critical elements when preparing for an event
- 3:57 - Today's main social KPI and how it's changed over the years
- 5:40 - Why Dick Clark Productions is the best-in-class
- 6:35 - How to tailor the narrative of content to a specific social platform and it's audience
- 8:04 - LIVE streaming strategies and how to prepare
- 10:04 - The growth of digital sponsors/partnerships and how to monetize
- 12:41 - The importance to success of performers/presenters and their social followings
- 14:53 - Social influencers: their value and the analytics
- 18:47 - The effects of social algorithm changes
- 21:23 - The “must-have” software tools for social
- 22:45 - When to invest time, energy, & money into new platforms & features
- 23:42 - The social platform that is “undervalued” that you can capitalize on
- 25:20 - The most important roles you should have on your core internal marketing, social, and content team
- 27:15 - The best social network right now
- 27:30 - The state of Snapchat and how to use it effectively
- 28:40 - The future of OTT vs. digital
- 31:20 - How to allocate time & money to create original content for digital exclusives
- 33:42 - How to get the most from external teams & vendors and utilizing them effectively
- 35:22 - Tips for creating a well-branded experience for your audience
- 38:07 - Types of content & brand integrations that mesh perfectly
- 39:55 - DCP’s social strategy in-between shows, the offseason, when engagement is lower
- 42:01 - How to approach "moments" primed to go viral and the shift in real-time strategy
- 43:48 - The future of the social industry (YouTube strategy)
- 48:29 - Planning events: the preparation and time involved
FOLLOW Maddy:
Twitter: @MaddyMesevage
FOLLOW THE SHOW:
David on Twitter: @DavidjBrickley
Brett on Twitter: @Brett_T_Regan
@bizofsocial:
An STN Digital Production
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
stndigital.com
Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011. She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes. AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology. On this episode, Beck sheds light on all-things PR. Here are some of the topics: * BAM Communications and what they provide clients during a day-to-day
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The importance of PR for a company
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The difference between PR and Marketing & Advertising?
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How has social media affected the industry over the last 5 years?
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How can brands use social media to increase their PR efforts or brand awareness?
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How big are influencers with large social followings in the industry?
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EARNED MEDIA VALUE and what data you can use to prove that in 2018
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How to get positive brand awareness with short attention spans?
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And finally, her overall philosophy on how to deal with a PR crisis
FOLLOW BECK: Twitter:@beckbamberger FOLLOW THE SHOW: David on Twitter: https://twitter.com/DavidjBrickley Brett on Twitter: https://twitter.com/BrettReganSTN @bizofsocial: Facebook Twitter Instagram A STN Digital Production A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands stndigital.com
Jordan Maleh has been a Marketing Manager for the New York Knicks, the Director of Digital Marketing at Michigan University and has spent the last 3 years as the Director of Digital Marketing & Communications at the Big Ten Network.
On this episode, Jordan sheds some knowledge on the industry with topics like:
- Facebook's Killing of Organic Reach For Brand Pages
- Sports Fans and the Instagram Algorithm Issue
- How do you measure success internally on social media?
- What’s your main KPI in your position?
- With the rise of cord cutters and OTT’s, how are TV networks rising to the challenge
- What mergers and acquisitions of TV networks mean for social handles
- What brands in the space are "doing it right" on social
- Do you anticipate Fortune 500 companies spending more on social feeds like yours in 2018?
- BTN’s E-Sports Strategy
- What types of agencies/vendors/tools do you work with to support your digital department?
- Ad Week: BTN’s Omnichannel Evolution is Paying Off With Increased TV and Digital Viewership
FOLLOW JORDAN: Twitter: @jordanmaleh SHOW NOTES: Facebook Algorithm Change: http://bit.ly/2FDDJlP Ad Week: BTN’s Omnichannel Evolution is Paying Off With Increased TV and Digital Viewership http://www.adweek.com/digital/the-big-ten-networks-omnichannel-evolution-is-paying-off-with-increased-tv-and-digital-viewership/ FOLLOW THE SHOW: David on Twitter: https://twitter.com/DavidjBrickley Brett on Twitter: https://twitter.com/BrettReganSTN @bizofsocial: Facebook Twitter Instagram A STN Digital Production A San Diego agency that focuses on digital monetization and original content for their clients stndigital.com
Bryan Srabian is the VP of Digital Media & Brand Development at the San Francisco Giants. He also teaches a Sports Master Program (Sports and Social Media Marketing) at the University of San Francisco.
He’s been called a Social Media Trailblazer and a Digital Guru, but back when we met in 2014 the way I described him after talking with him for 10 minutes was “Wow. Bryan just gets it!”.
On this episode, Bryan sheds some knowledge on the industry with topics like:
- Facebook's Killing of Organic Reach For Brand Pages
- His fascination with the HQ Trivia gamification model
- Sports Fans and the Instagram Algorithm Issue
- Twitter, Instagram, Facebook, Snapchat (which platform sees the most engagement for Giants fans)
- How do you measure success internally on social media?
- With so many brands trying to get attention. How should brands cut through the noise?
- Original Content (Can the SF Giants become just as lucrative as a MTV, FX, ESPN 2)
- What brands in space are "doing it right" on social
- How valuable can the Giants social feeds be to sponsorship?
- Do you anticipate Fortune 500 companies spending more on feeds like yours in 2018?
- Will E-Sports rival sports like the MLB in 20 years?
- NBA G-League on Twitch
- Future of Social. (Alexa)
FOLLOW BRYAN: Twitter @srabe: https://twitter.com/srabe SHOW NOTES: Facebook Algorithm Change: http://bit.ly/2FDDJlP How the San Francisco Giants Became the Most Social Team in Baseball (via Ad Week 2015) http://bit.ly/2D6fN8M FOLLOW THE SHOW: David on Twitter: https://twitter.com/DavidjBrickley Brett on Twitter: https://twitter.com/BrettReganSTN @bizofsocial: Facebook Twitter Instagram A STN Digital Production A San Diego agency that focuses on digital monetization and original content for their clients stndigital.com