Onya Mic Podcast: Recent Episodes
Ashley Monk
The Onya Mic Podcast is a podcast focused on the marketing & mindset hacks you need to help you gain massive influence in your business so that you can create a business that revolves around YOUR life, not a life that revolves around your business.
If you’re looking for inspiration on exactly how to grow your business with ambition, innovation, and confidence, create maximum impact, and influence your clients and customers like never before, you’re in the right place.
With topics ranging from conquering self-limiting beliefs, developing automated marketing funnels, embracing work-life integration, and so much more, this show has everything you need to be successful, and influential, on your entrepreneurial journey.
To learn more about the show and upcoming episodes or even be featured, theinfluentialentrepreneur.com, where you can subscribe to the show in iTunes, Stitcher, or via RSS so you’ll never miss a show.
You’ll also want to make sure you join the Influential Entrepreneur community on Facebook, at www.facebook.com/groups/theinfluentialentrepreneur/, where you’ll find weekly tips, video trainings, and resources to help elevate your business to the next level.
If your enrollment numbers are stalling, the instinct is to spend more on marketing. More ads. More campaigns. More budget.
But what if that's the wrong problem to solve?
In this episode, Ashley sits down with Ryan Morabito — brand strategist and partner to 125+ colleges and universities including NYU, Marquette, and Baylor — to talk about why so many institutions are treating the symptom instead of the cause, and what the schools that are actually thriving are doing differently.
What you'll hear in this episode:
- Why marketing is the icing and branding is the cake — and what that means for your enrollment strategy
- The difference between branding and marketing and why confusing the two is one of the most expensive mistakes in higher ed
- What silos are actually costing your institution and how thriving schools have moved from cooperation to true collaboration
- The one sentence from a real student that is the entire enrollment playbook
- Why students are the heroes of the story and what student centered storytelling actually looks like in practice
- A 3 step framework for meaningful brand change you can start applying right now
Connect with Ryan: LinkedIn: Ryan Morabito Five Degrees Branding: 5degreesbranding.com
Connect with Ashley + Onya: LinkedIn: Ashley Monk onyamark.com
In this episode, we sit down with Josh Fischer, founder of The Progressus Companies, to explore the critical connection between accreditation and marketing in higher education. Josh shares his expertise on how schools can build trust with prospective students, design field-ready programs, and communicate their value in an increasingly competitive landscape where ROI has become the loudest conversation in the room.
Key Takeaways
- Accreditation is a trust signal, not just a checkbox – In an era of declining birth rates and AI-generated content, accreditation serves as third-party validation that helps institutions stand out. Students aren't just buying education anymore—they're buying career paths and outcomes.
- Design programs with the end user in mind, not the ivory tower – Institutions need to move beyond internal assumptions and actually listen to faculty feedback, conduct market research, and understand student requirements. Field-ready programming that connects students to employers and outcomes will always outperform outdated curriculum.
- Consistency and clear outcomes are non-negotiable – Prospective students need to see straightforward connections between courses and career outcomes, faculty expertise and program goals, and accreditation and real-world results. Mixed messaging across platforms destroys trust faster than anything else.
Join Ashley as she speaks with Dan "Danchez" Sanchez, marketing leader and host of the AI Driven Marketer podcast, on how AI is reshaping the role of marketers and why creativity, thought leadership, and human wisdom matter more than ever. They dive into common AI misuse, how to train teams to use it well, and what marketing careers and teams are likely to look like in the next decade.
Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.
This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure. Takeaways * If you're overseeing marketing, knowing if ads work is crucial. * Attribution in advertising has become increasingly complex. * Testing and measuring ads requires looking for specific indicators. * Start by working backwards from the desired outcome. * Measuring conversions optimized for leads is essential. * Click-through rates indicate ad relevance and audience targeting. * Creative quality is vital in a competitive advertising landscape. * Cost per click should be within a reasonable range. * Ad placements can significantly affect performance metrics. * Ads amplify the success or failure of your business offerings.
In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes.
Takeaways
- You can't fully outsource growth; it requires internal belief.
- Partnerships thrive on clear expectations and outcomes.
- Belief in a vision is crucial for growth.
- Outsourcing ownership can lead to relinquishing outcomes.
- Tactics can be rented, but transformation is unique to the organization.
- Growth requires time, consistency, and monitoring.
- Understanding the 'why' behind growth goals is essential.
- Sharing outcomes with partners fosters collaboration.
- Creating reasonable expectations is key to successful partnerships.
- Growth is a journey that involves course correction and alignment.
This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advantages, such as community engagement and unique messaging, to stand out in the market. Practical examples and creative targeting strategies are discussed to help businesses gain visibility and build brand recognition. Takeaways * Use what feels like a disadvantage as an advantage. * Targeted advertising is key for smaller businesses. * Focus on local markets to stand out. * Leverage community engagement for visibility. * Sponsoring local events can enhance brand recognition. * Geofencing helps in targeting specific regions. * Identify your unique differentiator in the market. * Creative messaging can attract more customers. * Visibility is crucial to compete with larger companies. * Brainstorming can help clarify your unique value proposition.
This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution. Takeaways * Marketers often feel overwhelmed by content creation demands. * Creating a compelling narrative is essential for effective content strategy. * Repetition in content can help reach more audience members. * Identify the key points you want to communicate consistently. * Focus on where your audience spends the most time. * Leverage your strengths in content creation for efficiency. * Redistribute content across multiple platforms to maximize reach. * AI tools can streamline content creation and distribution. * Stagger content releases to keep it fresh and engaging. * Understand the story you want to tell and how to tell it.
In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed. Takeaways * Consider this your mid-year marketing checkup. * It's important to assess your current results with marketing goals. * What doesn't get measured, doesn't matter. * Measure progress based on recent checkpoints, not competitors. * Consumer habits and preferences are shifting, especially in an election year. * Reevaluate your budget and resource allocation based on performance. * Your messaging must be consistent with current consumer behavior. * People buy based on their emotions, not just logic. * This is the perfect time of year for a reset in your marketing strategy. * Look at where you want to be and where you are now.
In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal branding and the opportunities available for content creators, particularly through short-form video. The discussion covers strategies for engagement, the psychology behind content consumption, and the necessity of networking to build relationships and grow a personal brand on LinkedIn. Takeaways * LinkedIn is evolving into a more social platform. * There is a significant opportunity for personal branding on LinkedIn. * Short-form video content is becoming crucial for engagement. * Personal stories and contrarian takes drive engagement. * Networking is essential for building relationships on LinkedIn. * Engagement should be reciprocal; comment on others' content. * Identify your niche and target audience for effective branding. * Content creation should align with your comfort level. * Understanding the psychology of your audience can enhance content effectiveness. * Building a personal brand is a long-term commitment.
In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively. Takeaways * A successful lead gen mix is essential for all stages of the funnel. * Traditional tactics are still effective, but messaging must evolve. * Understanding your audience's pain points is crucial. * Personalization in messaging is key to standing out. * Consistency in marketing efforts leads to better results. * Evaluate your current lead generation tactics regularly. * Focus on one industry or persona at a time for better targeting. * Utilize customer stories to enhance engagement. * Measure success based on existing marketing efforts. * Be cautious of overwhelming your team with new initiatives.
In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts. Takeaways * Brand awareness is crucial for gaining exposure and recognition. * Retargeting helps push potential customers over the finish line. * A balanced budget allocation is key for effective advertising. * Video content is becoming increasingly important in marketing. * Understanding your audience's behavior is essential for targeting. * Brand awareness should not be neglected in favor of conversions. * Lower intent objectives can be more affordable and effective. * The advertising landscape is competitive, similar to the stock market. * Adjust your marketing strategies based on your sales cycle. * Engagement and trust are vital for successful advertising campaigns.
In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management. Takeaways * Influencer marketing has evolved significantly since the early 2000s. * TikTok has democratized the ability to go viral for creators. * Influencers leverage their credibility to endorse brands. * Creators focus on storytelling and may not show their faces. * Pricing for influencer marketing can vary widely. * Influencers help brands tap into new markets and build trust. * Influencer marketing is effective across various industries, including B2B and healthcare. * Creators can be more cost-effective than traditional influencers. * Using influencers with paid media enhances brand connection. * Building trust through influencer marketing is a long-term strategy.
In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. Takeaways * Programmatic advertising automates the buying and selling of digital ads. * It allows targeting across multiple channels and platforms. * Effective programmatic strategies require a clear understanding of the target audience. * Programmatic works best for specific demographics and behaviors. * The number of touchpoints needed for conversion has increased post-pandemic. * Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting. * Smaller budgets may benefit more from high-intent platforms like paid search. * Understanding demand-side platforms is crucial for programmatic success. * Programmatic can contextualize ads based on user location and behavior. * Audience feedback is essential for improving content and engagement.
Chapters
00:00 Introduction to Programmatic Advertising 03:34 Understanding Programmatic: Definition and Mechanism 06:30 Targeting Strategies in Programmatic Advertising 09:31 When to Use and When Not to Use Programmatic 10:48 Conclusion and Audience Engagement 11:32 Onya Mic Outro.mp3
Summary
In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations engage with platforms like Instagram, highlighting the unique preferences of Boomers, Gen X, Millennials, and Gen Z. The conversation provides insights into effective marketing strategies tailored to each demographic, focusing on the importance of content quality and engagement metrics.
Takeaways
- Social media is transitioning from social interaction to interest-driven content.
- Understanding generational differences is crucial for effective marketing.
- Boomers and Gen X prefer educational and interactive content.
- Millennials value aesthetics but are shifting towards quality content.
- Gen Z seeks authenticity and relatability in brand interactions.
- Content quality and storytelling are essential for engagement.
- Short-form videos are a powerful tool for reaching new audiences.
- Engagement metrics are evolving; DMs and saves are becoming more important.
- Brands should tailor their strategies to specific generations.
- Reintroducing your brand consistently is key to attracting new followers.
Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute’s business division.
Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization’s brand, there will be more advocates for what the organization stands for.
Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode:
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Why internal marketing can be an overlooked aspect of business
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Strategies for marketing to your team
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What it’s costing you when you don’t engage your team
Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you!
https://www.onyamark.com/
Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor’s stories.
Here are three key topics to keep in mind as you dig into this episode:
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What grassroots marketing is and isn’t.
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Challenges and opportunities in adding a personal connection to your marketing
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Factors that indicate your efforts are a success
Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.
Do you agree? Connect with us via our social channels and let’s talk about your thoughts on this episode.
According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations.
In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing.
It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds.
Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode.
We are excited to deliver this conversation to you. Don’t wait and dive right into it.
Subscribe to our newsletter to be the first one to hear about the new episodes we release. You know your potential. Let us get you there. Onya mark, get set, grow!
https://www.onyamark.com/
Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4, equipping you with the knowledge and strategies to maximize its potential for your organization.
Key Takeaways That Will Transform Your Analytics Game:
#1 Know the key differences of GA4 to universal analytics: Say goodbye to outdated tracking methods and discover the game-changing features of GA4.
#2 The best practices to implement this for your business: Take advantage of these practices before getting started to make the most of this robust tool.
#3 Privacy and compliance: Consumer privacy is a priority with GA4.
Ready to unleash the power of GA4? Let us help you make your potential into actual growth.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Website: https://www.onyamark.com/
Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform.
Key Takeaways That Will Transform Your Business:
#1 Elevate Your Brand Reputation with LinkedIn
#2 Generate High-Quality Leads
#3 Maximize LinkedIn's Business Tools
Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Website: https://www.onyamark.com/
Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy.
In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success.
During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively:
Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence.
Important PR metrics to quantify: Make informed decisions by knowing which measurements matter.
PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation.
Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there.
You know your potential. Let us take you there.
Get in touch with Casey Cawthon via her social channels and get a conversation rolling.
Instagram: @CaseyNCawthon
Twitter: @CaseyNCawthon
LinkedIn: Casey Cawthon
Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you.
Here are the three key takeaways from this episode:
Cliche Alert! Define Your Goals: Because you won’t know how to gauge your success if you are not aiming for anything. And it’s simple enough when you are just aiming for any result.
Leverage Social Proof: This plays an important role in building trust with your audience.
Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you.
Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more!
You know your potential. Let us help you get there.
Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Welcome back to the Onya Mic Podcast, your source of valuable marketing insights and strategies. In this episode, we dive into the world of user-generated content (UGC) creators and how they can help drive engagement and amplify your social media following. UGC is a powerful tool that brings authenticity and relatability to your brand.
Here are the three key takeaways from this episode:
Leveraging UGC Creators for Increased Engagement: Learn how UGC creators can create relatable content that resonates with your audience, leading to higher engagement with your social media accounts.
Building Trust and Authenticity: Human emotions make your content and your brand relatable. Plus, people want to hear from people.
Finding the Right UGC Creators: Explore effective methods to identify and collaborate with UGC creators who align with your brand's goals and values.
Join us on the Onya Mic Podcast as we unlock the power of UGC creators in boosting your social media following. Tune in to this episode and revolutionize your social media strategy with authentic and engaging content.
Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Welcome to the Onya Mic Podcast, your go-to resource for valuable marketing insights and actionable strategies. In this episode, we tackle the challenge of choosing the best social media platform you can leverage for your business. Understanding the unique nature and purpose of each platform is crucial for maximizing engagement and reaching your target audience effectively.
Here are the key takeaways from this episode:
Finding the Right Social Platforms: What you need to consider when choosing the right social media platform for your business.
Top Social Platforms for Businesses: Hear all about the popular social media platforms for businesses.
Consider your resources: It's crucial to be realistic and focus on platforms where you can consistently and effectively engage with your audience.
Join us on the Onya Mic Podcast as we guide you through the social media landscape, helping you make informed decisions to achieve social media success.
Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Welcome back to the Onya Mic Podcast, your go-to source for actionable marketing tactics and insightful ideas.
Join us on the Onya Mic Podcast as we unravel the intricacies of paid and organic social media, equipping you with the insights you need to succeed.
Here are three key takeaways from this episode:
Differentiating Paid and Organic Social Media: Discover how paid social advertising and boosting enable you to amplify your brand's visibility, reach wider audiences, and achieve specific marketing objectives. Also, explore the importance of organic social media, its role in building brand awareness, and how it creates authentic connections with your audience.
Crafting a Winning Social Media Strategy: Learn how to harness the power of both paid and organic approaches to create a comprehensive social media strategy.
Tapping into Expertise for Optimal Results: Explore the advantages of partnering with social media experts, like the team at Onya, who possess the knowledge and experience to maximize the impact of your social media efforts. Whether you need assistance with creating compelling organic content or optimizing your paid campaigns, we've got you covered.
Reach out to us today to learn more about our services and take your social media strategy to the next level.
Don't miss out on this episode! Let’s get the conversation going in our socials:
Tag us in a story to let us know that you are enjoying this podcast.
Ashley Monk
Facebook: ttps://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Loving our podcast? Follow us and leave a rating (and a review, we’d love to hear your thoughts!).
Welcome back to the Onya Mic Podcast, where we dive deep into helpful tactics and insightful marketing ideas to help you maximize the potential of your efforts. Join your host Ashley Monk as she talks about the dos and don'ts of social media.
Social media platforms were designed for social interaction, and in this episode, we debunk the notion that content is king, highlighting the vital importance of meaningful engagement.
Stay tuned for two key takeaways in this episode:
Content Strategy: Craft an effective content strategy by understanding what and when to post, and how frequently to stay relevant to your target audience. Discover the art of creating meaningful touchpoints with your ideal customers.
Mindful Interactions: Explore the power of your words on social media platforms and the significant impact they can have on how your audience perceives your business. Gain insights into fostering positive interactions that build trust and strengthen your brand image.
We'd love to socialize with you too! Tag us in a story to let us know that you're enjoying the podcast. Here's where you can find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Join us on this episode of the Onya Mic Podcast and unlock the secrets to thriving in the social media landscape. Let's elevate your social presence together!
Join host Ashley Monk on the Onya Mic Podcast as she delves into the importance of having a solid marketing strategy for your business.
Key Takeaways That Will Transform Your Business:
Components of a Marketing Strategy: Discover the essential elements that make up a robust marketing strategy.
Reasons to Create a Marketing Strategy NOW: Uncover the urgency behind developing a marketing strategy for your business.
You Are NOT for Everyone: Understand the importance of defining your target audience and crafting tailored messages.
At Onya, we specialize in helping businesses develop and execute effective marketing strategies. Let us simplify the process and guide you towards strategic clarity.
Connect with us:
Ashley Monk
Facebook: facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: linkedin.com/in/ashleymonk
Onya Marketing
Facebook: facebook.com/onyamarketing
Instagram: @onyamarketing
Website: onyamark.com
Tune in to the Onya Mic Podcast and unlock the power of a well-crafted marketing strategy for your business. Onya mark, get set, grow!
A new week, a new episode from the Onya Mic Podcast where we serve you fresh marketing insights and tactics to help you gain massive influence in your business. In today’s episode, Ashley Monk is joined by Jessica Rhodes who pioneered the podcast booking industry back in 2013.
Ashley and Jessica discuss how podcast hosting and guesting create an opportunity for businesses to deliver value to their audience and attract more growth.
Here are some of the key takeaways from this episode that you would not want to miss:
- Tips for those who are on the fence about podcasting
- Why podcasting is a networking strategy
- How to pitch yourself and consistently show up
An encouragement from Jessica for you to start pitching yourself out there as a podcast guest, or even create your own podcast:
“Get out there. Use podcasting both for your business growth and to feel your soul. We are so much more than our businesses, and we are so much more than our expertise. Take that opportunity and speak about the things you're passionate about even if they’re not your expert topics.
Find out more about the amazing work Jessica is doing. Visit the Interview Connections website: https://interviewconnections.com/
Are you looking to revamp your marketing strategy? Let’s connect: https://onyamark.involve.me/form
Onya mark, get set, grow!
All right Onya Mark Community, in this new episode of the Onya Mic Podcast we have the Indianapolis Indians’ Marketing Director Kim Stoebick. Join your host, Onya CEO Ashley Monk as she chats with Kim about the challenges she faced as a marketing director in the sports industry. Kim shares how they were able to navigate through all the changes the pandemic has caused as everyone tried to get back on their feet.
Here’s what we are serving you in this episode:
- The creative idea that brought national attention to Indy Indians’ game with Rochester Red Wings
- Marketing strategy changes in response to the new normal
- Managing rebranding along with existing challenges
A word of advice from an expert marketer: “Do not be afraid to try something new.”
Connect with Kim Stoebick on LinkedIn: https://www.linkedin.com/in/kim-stoebick
Know what’s the latest with the Indy Indians.
Twitter: https://twitter.com/indyindians?s=20&t=7gYhUsVuyeRUE2G3GhkJxw
Instagram: https://www.instagram.com/indyindians/?hl=en
TikTok: https://www.tiktok.com/@indyindians?is_from_webapp=1&sender_device=pc
Are you looking to revamp your marketing strategy? See if we can help: https://onyamark.involve.me/form
Onya mark, get set, grow!
Did you know that solid branding can actually make your small business money? According to Forbes, presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent.
In this episode of the Onya Mic Podcast, learn more about branding and what factors you can consider in creating a branding strategy.
Tune in for these gems:
- Branding on a budget
- Questions to ask when identifying your brand identity
- Why starting a blog is part of your branding effort
Make your business recognizable with an effective branding strategy. See how we can help you: https://onyamark.involve.me/form
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
Search engine optimization (SEO) can play an effective part to getting your content in front of consumers in organic search. So how do you effectively implement SEO as a part of your strategy? And how does Pinterest help you with your SEO?
In this episode of the Onya Mic Podcast, get to know some steps to obtaining Pinterest SEO value with your lead marketing strategist Ashley Monk.
Join Onya’s lead marketing strategist Ashley most and learn more about these hotcakes from this episode:
- Why Is Pinterest Powerful for SEO?
- Four Steps to Obtaining Pinterest SEO Value
- Tips for Engagement
Don’t miss your chance to go big. Fulfill your business’ potential. See how we can help you: https://onyamark.involve.me/form
See you next week for another episode of the Onya Mic Podcast!
Marketing is an essential part of every business as it keeps customers coming. Many businesses go after knowing which efforts help gain results. However, there may be some things you are doing that actually hurt your marketing.
In this episode of Onya Mic Podcast, listen to Onya’s lead marketing strategist Ashley Monk share which actions do not contribute to growing your company.
If you’re an entrepreneur or small business owner, try and avoid the mistakes related to these four aspects of your marketing:
- Goals
- Audience
- Strategy
- Results
Let us help you grow your business. See how we can help you: https://onyamark.involve.me/form
See you next week for another episode of the Onya Mic Podcast!
Marketing is an essential part of every business as it keeps customers coming. Many businesses go after knowing which efforts help gain results. However, there may be some things you are doing that actually hurt your marketing.
In this episode of Onya Mic Podcast, listen to Onya’s lead marketing strategist Ashley Monk share which actions do not contribute to growing your company.
If you’re an entrepreneur or small business owner, try and avoid the mistakes related to these four aspects of your marketing:
- Goals
- Audience
- Strategy
- Results
Let us help you grow your business. See how we can help you: https://onyamark.involve.me/form
See you next week for another episode of the Onya Mic Podcast!
You know about Instagram Stories and are probably already utilizing it for your business. But are you leveraging Facebook Stories the same way? Hear it all straight from Ashley Monk, lead marketing strategist at Onya and your host in this podcast.
Why should you publish Facebook Stories?
- It helps increase your organic reach
- It inspires engagement
- It is the perfect way to share updates and announcements
Discover all the hows by listening to this episode.
Know how you can live out your full potential. See how we can help you: https://onyamark.involve.me/form
See you next week for another episode of the Onya Mic Podcast!
Are you lighting money on fire with your ads? Running Facebook ads takes time and money, and it is important to learn how to manage your resources while leveraging paid advertising. In this episode of the Onya Mic Podcast learn why ads fail and how to avoid wasting money on ads that don’t work.
Here are some things you would not want to miss:
- Provide a solution and incentivize the action
- Creative ideas for ads
- Showcase the overall benefits of your products or services
Get your ideal people to make business with you! See if we can help you achieve your marketing goals. Book your free strategy call today.
Facebook is the largest community of social users with countless people logging in each day. This opens a huge potential market for businesses but some entrepreneurs do not leverage it enough to their advantage. Listen to this episode of the Onya Mic Podcast and learn why it might be a great opportunity for you to try out Facebook Advertising.
Here are four reasons you need to hear why you should use Facebook ads for your business:
- Greater reach
- Easy and affordable options
- It can be combined with your existing marketing
- Facebook provides clear guidelines, stats and metrics to help improve the quality of your ads
Interested in trying our Facebook ads? See if we can help you! Book your free strategy call with us today.
Onya mark, get set, grow!
Marketing should not be harder than it needs to be. Great marketing engages your ideal customers and it should be that simple. In this new episode of the Onya Mic Podcast, you’ll hear a breakdown of what makes up good marketing that your customers care about.
Don’t miss these great pieces of information:
- Know your clients’ priorities and engage with them in the way they want to
- Supply your customers with the necessary information they need to make a decision
- Provide the next step and remove any friction
It’s time to take action! Are you ready to get your business to the next level? See if we can help you. Book your free consult call today.
We’ll see you next week for another episode. Onya mark, get set, grow!
Google Business profiles are something business owners should consider taking the time to create, verify and optimize. If you are looking to earn more leads and conversions, this might be a strategy worth diving into, and you’re going to hear it all here in this episode of the Onya Mic Podcast with your host Ashley Monk.
Here are some important points you should stay tuned for:
- Creating a local strategy to optimize your listing on Google Business
- Complete ALL the steps
- Benefit of responding to your business’ reviews
Do you want to talk more about strategies that can help your business grow? See if we can help. Book your free strategy call with Onya today.
Fulfill your potential. Onya mark, get set, grow!
Content is king. You have already heard this lots of times, but have you ever heard this: Engagement is queen. Creating content is incomplete without engagements.
In this episode of the Onya Mic Podcast, we are hearing from our host Ashley Monk all about what we need to keep in mind order to create powerful content for your business. In other words, content that leads to engagements.
Now, bear in mind that this is not all about the rinse-and-repeat tactic that is rampant everywhere. Not that it’s wrong to use templates but what Ashley encourages is to find the best way to present your business as a solution to your target audience’s real problems.
Before you hit that play button, get you pen and paper ready because putting your learning down in ink is always so much more effective than taking mental notes. Here are the following points you should watch out for:
- Know your purpose for creating content
- The three key areas to planning your content
- What is ‘customer journey’ and why you should always consider this in your strategy
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We’d love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that’d be helpful.
Need help in laying down the plan for your marketing? Book a call with us so we can help you!
Alright, see you in the next episode!
The blow of the pandemic was hard on many businesses in the past years. Its effects were detrimental to some that were forced to shut down businesses. Others were left barely holding on.
Even as we try to grapple with the new normal, we are looking to move forward with a definitely renewed sense of resilience and desire to keep our businesses future-proof no matter the circumstances.
In this episode of the Onya Mic Podcast, Ashley Monk is joined by the Chief Growth Officer of Seven Corners, Inc. Their conversation leads us to their perspectives as C-suite executives on balancing the awareness of the situation all people are going through with their goal for their company to maintain the flow of revenue.
- Get to know how demand generation worked for Seven Corners, Inc. before the pandemic hit.
- Boosting team morale in difficult times
- Perspectives on marketing mistakes and misconceptions
Whether your business is still reeling from the impact of the pandemic or you are in the rising action, Ashley and Greg’s conversation definitely serves you new points of view on running a business. Plus, Greg shares some company growth ideas that you’ll definitely want to hear.
Connect with Greg on LinkedIn https://www.linkedin.com/in/gregoryajung/
Read Greg’s article Adopting a Growth Mindset, Building For the Future of Travel https://readthereporter.com/adopting-a-growth-mindset-building-for-the-future-of-travel/
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
Did you know that it can do more harm than good to your brand when you are creating content that does not reflect who you are and want to be?
In this episode of the Onya Mic Podcast join your host Ashley Monk, CEO and lead marketing strategist here at Onya in understanding the key quality content that is highly useful for your to leverage today.
Ashley shares how much these content can help you and your brand become more visible in an ever growing and oversaturated online space:
- Blogging
- Video Content
- Value Emails
Get your pen and paper ready before you hit the play button.
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. What’s one topic you’d love to hear more about?
Our journey defines us, so for today’s episode of the Onya Mic Podcast your host Ashley Monk, CEO and Lead Marketing Strategist at Onya, share reflections on marketing with the Director of Marketing of Indiana Pacers Joshua Shuck.
In their conversation you will hear about Joshua background before he became the Director of Marketing for the Pacers. It is worth noting that a lot of learning happened for him until the perfect position to boost his career came along.
Excited to get more insights from this episode? We got you covered. Here are some great points you’ll be picking from this conversation:
- Flipping the switch in your head plus other mindset hacks to realize your potential
- What it’s like trying new things in marketing in the context of the pandemic
- Helpful tactics for marketing your business and some pieces of advice from Joshua
Get ready to dive in to this episode. Here’s a note from Ashley that you should also watch out for in this episode.
“Leverage what you’ve got.”
Connect with Joshua on LinkedIn linkedin.com/in/joshuashuck
If you want to work with him, send him an email jshuck@pacers.com.
Born and raised in Indiana, Joshua Shuck is currently the Director of Marketing for the Indiana Pacers. In this role, he oversees the brand strategy, creative development and marketing & advertising. When he’s not cheering on the Pacers, he and his wife spend their free time with their daughter with another on the way! His favorite thing about Indiana is the people.
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
While there are some tactics designed for Facebook that you can leverage when creating ads for Instagram, being the latter is directly involved with the former platform, there are still a lot of IG-specific strategies that marketers can leverage depending on what goals they want to achieve.
Get ready to listen to this episode of the Onya Mic Podcast with your host Ashley Monk, CEO and lead marketing strategist here at Onya. Listen to Ashley’s tips that are surely helpful for your next Instagram Ad campaign.
Don’t forget to take down notes as you will be hearing these gems from this episode:
- Setting up goals for your ads and ensuring you have clearly defined target audience
- Mind your messaging
- Leverage videos for your ads
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
We have talked about laser targeting before, but in case you missed it, check out the episode titled Why You Need to Stop Hyper-Targeting with Ashley Monk [https://apple.co/3NS2M7E]
In this episode of the Onya Mic Podcast, join your host Ashley Monk as she shares the impact of detailed targeting. Additionally, you will be hearing how you can approach your ads strategy and what you should start doing now.
Privacy regulations are now more intentionally considered by Facebook particularly in the EU. They do this by removing a ton of detailed ad targeting options that relate potentially to problematic issues and causes that could stigmatize and discriminate. This came to effect January 19th, 2022.
Tune in to hear more details about these action steps:
- Retargeting audiences
- Lean into building lookalike audiences
- Research and find interests similar to the ones that have been removed.
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We’d love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that’d be helpful.
Alright, see you in the next episode!
Visual brand identities naturally attract the eye and demand attention. While many brands leverage this for their marketing, the rise of entrepreneurship and DIY branding within organizations seems to have dethroned this from the front row of priorities. This couldn’t be a bigger mistake.
Join your host Onya’s lead marketing strategist and CEO Ashley Monk as she chats with Jenny Tod CEO and Creative Director at Jenny Tod Creative on establishing a strong visual brand identity. Jenny has had more than 10 years of creative experience and she shares with us how important it is for a company or any business to stay true to its visual brand identity.
Their conversation will help you understand:
- The important components of visual brand identity
- What it takes to stay true to your brand
- Mistakes that you might make along the way and great advice on how to clean it up
Learn more about Jenny and her work at https://jennytod.com/ .
We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. What’s one topic you’d love to hear more about?
Coupling organic and paid traffic is one of the most effective strategies in leveraging online marketing for your business. A lot of companies miss out on the advantages of doing this because they silo these two areas instead of power pairing them.
In this episode of the Onya Mic Podcast, hear about this power pair and learn how you can use this to boost your marketing strategy. Get better results and drive greater ROI into your business.
Here’s everything that Ashley shares with us:
- How to implement this strategy in your business
- The difference between boosted post and ads
- What to keep in mind when creating content
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
Are you eyeing to leverage LinkedIn to grow your business? Or maybe you have actually tried using LinkedIn but you can’t seem to get traction there? This episode of the Onya Mic Podcast is perfect for you.
Listen and learn from Onya CEO Ashley Monk and LinkedIn Extraordinaire Melissa Henault as they chat about leveraging LinkedIn for massive lead generation. Melissa shares that the method she used for LinkedIn brought her e-commerce business to a huge success. Now, these tactics are available to you so hang in there.
Here are some three things you don’t want to miss:
- Business or Employee: How are you presenting yourself on LinkedIn?
- Top Attraction Strategies for LinkedIn
- Using the LinkedIn Algorithm to your Advantage
Hang out with Melissa Henault on LinkedIn, you’ll find her at linkedin.com/in/dr-melissa-henault-7074ab25. Check out her website at https://www.livethefreelife.co/.
Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/
See you next week for another episode of the Onya Mic Podcast!
Instagram Reels and TikTok are both powerful tools you can use to gain more following.
Learning about the differences in their key features helps entrepreneurs and marketers avoid wasting great opportunity in improving their brand visibility. Hear it from Onya CEO and lead marketing strategist Ashley Monk, plus reasons why both platforms are important to use for your marketing.
Here are some exciting nuggets of information you’ll find in this episode:
- Leveraging collaborations with influencers
- Creative Freedom
- Best practices in using both platforms
Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.
https://info.onyamark.com/apply-onya
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q
#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven
We get click-through rates and we’re getting attention from our audience but only a few of them actually convert to paying customers. In this episode of the Onya Mic Podcast, let’s hear three more practical ways to convert customers from Onya CEO Ashley Monk without treating it just as another transaction.
Our audience demand and deserve to be treated as real people by entrepreneurs and marekters. Here are Ashley’s three tips to convert your customers:
- Put value in what you offer
- Give your customers accessibility
- Believe in the genuine transformation you provide
Tune in to hear more about these practical tips. Onya mic, get set, listen!
Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.
https://info.onyamark.com/apply-onya
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q
#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven
As of January 2022, there are more than 4.5 Billion social media users around the globe and that’s an astonishing 58.4% of the world’s total population (DataReportal.com). Now more than ever, businesses are joining the bandwagon and looking for their target audience online.
Given this, in this episode of the Onya Mic Podcast, our CEO and lead marketing strategist Ashley Monk shares to us the Top 5 social media trends that you should have already leveraged by now, and if not make sure to add to your strategy.
Onya Mark, get set, grow.
Looking for a crash course to learn about building up your marketing strategy? We are hosting a FREE Event live via Zoom on March 17th Executive Marketing Workshop: How to Build Your 2022 Marketing Strategy.
If you are interested in a deep dive audit, creating a strategy that fits exactly what your biz needs, and working on defining your metrics for success, then this workshop is for you.
Send us a DM for the link or you can grab this link to register: https://info.onyamark.com/onya-executivemarketingworkshop-mar17
Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.
https://info.onyamark.com/apply-onya
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q
#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven
It’s hard to think of marketing as an authentic process. At the heart of it all, most companies exist to make a sale. In this episode of the Onya Mic Podcast, our CEO and lead strategist Ashley Monk shares with us what it means to be authentic in our brands, especially how we present it to our ideal customers.
At the end of the day, being able to create an effective brand that is really communicating one to one with clients and really understands what drives customers to do what they do, it all starts with authenticity. Tune in to learn more about brand authenticity in this episode. Here’s what you want to hear:
- What business means in a world where consumers are conscious more than ever
- What social purpose is for your brand
- Three ways to incorporate authenticity into your brand
Onya mic, get set, listen!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
Get free marketing resources here: https://www.onyamark.com/additional-resources
In the world of advertising, entrepreneurs always want to get their message across to their target audience. Specifying your audience can save you some dollars in advertising costs, but do you always have to do hyper-targeting?
In today’s episode of the Onya Mic Podcast, Ashley Monk our CEO and head marketing strategist shares why it is a good idea to stop hyper-targeting. Also, know about some practical steps you can apply to your strategy instead of zeroing-in on a very niche audience.
Here are some more tidbits you should tune in for:
- Adjusting to shifts in your audience and considering the outliers
- Re-think your customer’s journey
- How to invert your process in targeting your audience
Onya mark, get set, grow!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
In a report from App Annie, we’ve heard that TikTok has just surpassed YouTube in viewing time per user. What changes does this mean? In this episode of the Onya Mic Podcast, Onya CEO and marketing growth strategist Ashley Monk shares with us how content is changing and what you can do about it.
One of the major reasons for the “overnight virality” effect is that TikTok thrives on relatable and genuine content. Brands that show heart and passion in their videos tend to perform much better.
So should you create a TikTok account for your brand? Hear out these important points Ashley shares in this episode:
- Why you should consider TikTok as part of your 2022 strategy
- What kind of content should you put out here in order to connect?
- How you can make the most out of TikTok
Onya Mark, get set, grow.
Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.
https://info.onyamark.com/apply-onya
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
How much does it cost to advertise? In this episode of the Onya Mic Podcast, Ashley Monk CEO of Onya and Marketing Strategist shares four primary factors to consider when setting your advertising budget. Listen now and find out why you should consider these factors.
- Are you advertising B2B or B2C?
- Customer Lifetime Value
- Which platforms are you advertising at?
- Who is your audience and competition?
Tune in for more useful parameters and practical tips on setting advertising budget.
Need help with ads? Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.
https://info.onyamark.com/apply-onya
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
For every effort entrepreneurs make, they always want to see results that align with their key performance indicators. In this episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares three practical ways to convert customers. There is a lot of good advice out there but following it down to a T does not necessarily equate to success in the business.
Knowing what actually moves the needle in your business helps you understand how to personalize your own strategies. Here’s everything you need to know from this episode:
- What transformational marketing is and how apply it to your strategy
- Why it’s important to have a clear conversion process
- Outlining your offers and processes to show value
Now is the time to make your success happen. Take these three practical steps and incorporate them into your efforts this first quarter to see your business grow. What are you waiting for?
Onya mic, get set, listen!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
Everybody knows all about trends and want to hop in, but have you ever heard of the term trendspotting? In this episode of the Onya Mic Podcast, marketing growth strategist Ashley Monk shares what trendspotting and why it is important.
Trends are a general direction the market is taking during a specific period of time, whether it is upward or downward. On the other hand, trendspotting means what it sounds like — spotting things that have the potential to trend, then adapting them to your business. It allows you to see months or even years from now what the market is looking after.
Here are three important nuggets you should hear from this episode:
- Is trendspotting the same as market research?
- Why does trendspotting matter?
- How can you start at trendspotting?
Onya mic, get set, listen!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
Onya Mic, get set, listen!
What does it look like to position your product or service as a hero? In today’s episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares the importance of positioning your product or service in a higher tier and how it can save the day.
The features and benefits of your offer only contributes minimally to drive sales, especially in today’s over-saturated market. Getting acquainted with the changing trends and consumer behaviors is key to understanding what works in selling your product or service. A consumer’s mindset always asks the question, “What’s in it for me?”
Tune in for more insightful information about positioning your product or service, and here are top three hot topics you need to hear from this episode.
- How to capture your audience’s attention with your marketing
- Why it’s important to identify the pain points of your audience
- Presenting the HERO
Onya mark, get set, grow!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
Onya Mic, get set, listen!
The caliber of relationships you build and surround yourself with is going to be what sets you up on the trajectory to be successful. In this episode of the Onya Mic Podcast, Onya CEO and Marketing Growth Strategist Ashley Monk shares how important quality connections are.
In order to make the bricks that will build your network up, you need to be working on your personal brand. Through this you will be able to connect with people who resonate with you and how you’re showing up online. Credibility is developed this way. People know that there’s a real person behind your brand that they can actually get to know and work with.
Know how to stay on top of mind of your prospects! Here’s everything you hear from this episode:
- Stop hiding behind your brand and put yourself OUT there
- Surround yourself with people AHEAD of you
- Contribute and add value to your network
Onya mark, get set, grow!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Get free marketing resources here: https://www.onyamark.com/additional-resources
Onya Mic, get set, listen!
Taking measured steps for your 2022 marketing strategy involves looking back on the previous years to know which worked and which didn’t. In line with our last episode, Onya CEO Ashley Monk interviews Conner Prairie’s Director of Marketing and Brand Strategy Kathryn Warthan, and they talk about what shifted in the marketing landscape and what we can do about it.
To get your marketing set-up for this year, make sure that you don’t miss out on listening to this episode. Here’s everything that you need to know:
- Pivoting into the new normal - 2022’s marketing trends
- Marketing tactic no-no’s to take note of
- Leveraging text opt-in and immersive experience as strategy to market your next event
Experience Conner Prairie! To know more about it visit https://www.connerprairie.org/
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Want to get notified when a new episode comes up? Subscribe to our newsletter https://info.onyamark.com/onya-newsletter
Onya mark, get set, grow!
It’s 2022 and major changes in the digital marketing landscape happened last year. Are you prepared for the cookie apocalypse? In this episode of the Onya Mic Podcast, Ashley Monk shares with us her knowledge how to survive this cookie apocalypse.
Here’s everything you need to hear from this episode:
- Simplified definition of COOKIES
- What happens in the cookie apocalypse
- A different look and feel for your ads
Reach out to us on Instagram @iamashleymonk or @onyamarketing and let us know about your thoughts on this podcast. Join the Onya Mark Community on Facebook to learn more about growing as a marketer. Click here for your invite: https://info.onyamark.com/invitation-to-the-onya-mark-community-page
Until the next episode. Onya mark, get set, let’s grow!
Onya Mic, get set, listen!
The right messaging get you across the right audience, getting your the right clients. If you’re still stuck in attracting the wrong people, it’s time to listen up. In this episode of the Onya Mic Podcast, Onya CEO Ashley Monk shares what it takes to capture your ideal clients.
There are symptoms that you can target and treat, and here’s what you should tune in for:
- How messaging affects your prospecting
- Removing the discounting mindset
- You shouldn’t keep doing what got you to this point
Join the Onya Mark Community where you’ll first see and hear from Ashley every time she goes live. Find valuable information for your business to help you reach higher levels in your business. What are you waiting for? Onya mark, get set, grow!
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Design a strategic approach in your business that gives you rapid growth. Book a Free Strategy Call with us. https://info.onyamark.com/apply
Onya Mic, get set, listen!
Like a flat tire, most legal issues come in the least moment you expect it to happen. But what will you do if all four tires go off?
Onya CEO Ashley Monk chats with Indie Law Founder and Managing Attorney Joy Vitale about trademarks and protecting your business and assets. Joey Vitale has helped a lot of clients in handling their trademark concerns including us here at Onya! Ashley shares how she rebranded the company into Onya and the lesson she’s learned from it.
Listen to this episode today and get to know more about trademarks and protecting your business. Here’s what you should tune in for:
- Are we running out of trademarks?
- Top mistakes business owners make in trademarking
- What small business owners should know about trademark
Want to know about the RAD Method? Get in touch with Joey and Indie Law to know more about their services. Visit https://indielaw.com/video.
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Want to get notified when a new episode comes up? Subscribe to our newsletter https://info.onyamark.com/onya-newsletter
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Onya mic, get set, listen!
Online entrepreneurs, listen up. In this episode of the Onya Mic Podcast, Onya CEO Ashley Monk shares how to bridge the gap between your advertisement and content.
So you are successful in bringing people in to your funnel through ads. The question is how are you keeping them in your ecosystem? What touchpoints are you executing?
Social selling helps people on the top of your funnel get connected to your content. This is not the typical sales talk where the intention is merely to sell. Social selling is being intentional in every conversation so that you get to know the people in your audience. As you engage with them, you get your prospects and ideal clients act and get unstuck.
Stay tuned for these gems in this episode:
- How does social selling work (and how it doesn’t)?
- Consistent social selling
- Your prospects are not yet ready for your services? That’s okay!
Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.
Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.
And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community
Onya mark, get set, grow
Onya Mark, get set, listen!
In this episode of the Onya Mic Podcast we will share with you how to be everywhere AF with this new ad strategy: VIDEO VIEWS.
Learn how to leverage paid ads to drive traffic where you need it to. After the iOS updates rolled out, things have changed in the marketing landscape, but working in the online marketing trade for years now you learn to read the trends and patterns that most people don’t see.
Stay tuned! Onya Mark, Get Set, Grow!
Join the Onya Mark Community where you’ll first see and hear from Ashley every time she goes live. Find valuable information for your business to help you reach higher levels in your business. What are you waiting for? Onya mark, get set, grow!
https://www.facebook.com/groups/onyamark
Influence is an important element of successful leadership. Join Ashley Monk CEO of Onya, previously known as It Media, in this live recorded training on building your dream team.
Team development is a topic that should always be a concern for all entrepreneurs. It is an essential aspect of the business, and as every entrepreneur aims to be able to grow a business that can outlast themselves, it should be able to live and breathe even without you. Get to know what it takes to build a collaborative and efficient team that you do not need to micromanage.
Here’s what we’ve got for you in this podcast:
- Why you need to build your own team
- Mindset in hiring the right people, the pros and cons
- What hiring a contractor can teach you on delegation
Join the Onya Mark Community where you’ll first see and hear from Ashley every time she goes live. Find valuable information for your business to help you reach higher levels in your business. What are you waiting for? Onya mark, get set, grow!
https://www.facebook.com/groups/onyamark
Onya Mic, get set, listen!
Last October, Facebook became unavailable globally along with its sister companies such as Messenger, Instagram and WhatsApp to name a few. Luckily, before the global outage of the social media platforms, Onya had already moved and was able to invest in other strategies and platforms for advertising and marketing.
Diversifying online marketing approaches has become absolutely critical. Multi-channel marketing is now imperative for businesses to reach maximum potential of their ads.
In this episode of the Onya Mic Podcast, Onya CEO Ashley Monk introduces having touchpoints outside of your main platform. Doing so bridges the gap between the entrepreneur and the audience.
Ashley shares, “ You really need to be thinking about future-proofing your business and going beyond just one platform, because one platform is enough to get you started but it’s not enough to get you to the finish line.”
Here are three things from this episode that you would want to hear about:
- Engage in multiple channels
- Own the information you are able to capture
- Social selling involves building relationships as well
Do you want to get more free resources about growing your business? Join the Onya Mark Community where Ashley goes live to provide valuable insights on marketing and business development. https://www.facebook.com/groups/onyamark
See you next week for another episode of the Onya Mic Podcast!
Onya Mic, get set, listen!
Onya CEO Ashley Monk interviews Unstoppable Entrepreneur multi-million dollar brand strategist Kelly Roach about conviction marketing in today’s episode of the Onya Mic Podcast.
What is conviction marketing and how does it impact a business? Kelly shares that conviction marketing is looking inside and doing the deep reflective work of assessing what your core belief system is and identifying your conviction, and incorporating that into your messaging.
A lot of people miss out on the power of leveraging this marketing strategy. Too often entrepreneurs lose sight of their convictions because life gets in the way—they get lost in the daily minutiae of their business. As time passes for them without feeling that surge of satisfaction until they forget about aligning themselves with what matters.
Conviction marketing sets a business apart from what everyone else is doing by adding an ingredient that makes it invaluable to the eyes of your audience—YOU. It requires entrepreneurs to be courageous enough to show the person behind the business, and skip the me-too marketing tactic.
Keep listening and take these gems with you to use in your business:
- Top tip for creating compelling marketing that generates leads
- Joining the bandwagon- is it always worth it?
- Making the transition from a Trusted Teacher into a Visionary Leader
Hang out with Kelly Roach on Instagram, you’ll find her @kellyroachofficial. Listen to the Kelly Roach Show https://unstoppableentrepreneur.com/podcast-1#podcast
Do you want to get more free resources about growing your business? Join the Onya Mark Community where Ashley goes live to provide valuable insights on marketing and business development. https://www.facebook.com/groups/onyamark
See you next week for another episode of the Onya Mic Podcast!
One of the keys to creating a business that revolves around your life is getting crystal clear on what your revenue goals are and strategizing how you can achieve them. Having enough sales and having enough prospects coming into your pipeline is what it actually takes to make that happen.
Here’s everything that you need to tune-in for:
- People may not want to pay your prices
- Don’t expect to close every single sales call you go on
- Handling pricing questions and objections.
Join the Onya Mark Community where you’ll first see and hear from Ashley every time she goes live. Find valuable information for your business to help you reach higher levels in your business. What are you waiting for? Onya mark, get set, grow!
https://www.facebook.com/groups/onyamark
Onya Mic, get set, listen.
Learn how to craft an effective pitch that gets you to where the clients are. In this video Ashley talks about what makes an effective 30-second pitch. Here’s a tip Ashley shares, your pitch is broken if you cannot explain it very well to a sixth-grader in a way that he or she would understand.
Why? Find out more by listening to this podcast episode. Plus, here are more topics you would like to listen to.
- Why your pitch is drowning in the noise on Facebook
- Features vs. Benefits
- The Formula
Connect with Ashley via Instagram @iamashleymonk. If you want to know more about what Onya does, visit our website at onyamark.com
Be the first to see everything Ashley shares by joining the Onya Mark Community https://www.facebook.com/groups/onyamark
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Onya Mic, Get Set, Listen.
For the 10th episode of the Onya Mic Podcast, your host Ashley Monk, Onya CEO and brand strategist, engages in a conversation with the award-winning legal strategist Francesca Witzburg. They talk about protecting your business, especially those that touch on intellectual properties or creations of the mind.
Now that a lot of businesses have shifted to the online space, it is important to know which tools you can use to protect your business and all of the elements involved in it. Entrepreneurs should be wise in dealing with the legal aspect, not only in a public space such as the internet but also in every space they want to put their businesses in.
Here are some of the questions that will be answered in this episode and it can help you to take action where it’s needed.
- What is intellectual property (IP) and why should you care?
- What are the most common legal pitfalls for businesses to avoid?
- How can businesses protect themselves with IP and contracts?
Connect with Francesca and get to know how trademarks can help your business. You’ll find her @thetrademarkattorney on Instagram or hop on a call via the link on her bio.
If you want to get more free resources about growing your business, join the Onya Mark Community where Ashley goes live to provide some insights on marketing and business development. https://www.facebook.com/groups/onyamark
See you for the next episode of the Onya Mic Podcast!
Onya Mic, get set, listen.
Running a business needs the quality of being proactive. Sometimes that can mean that you have to hustle and have super busy days. At the same time, there should also be a white space.
Welcome to another episode of the Onya Mic Podcast hosted by Onya CEO Ashley Monk. Today Ashley is joined with Kelsey Kerslake, the founder and CEO at The Aligned Business and Pinegate Road. She is an overall creative with an MFA background in design and brand strategy, and has scaled two multi-six figure businesses with an efficiently collaborative team.
As business owners and their teams need a time for visioning in order to give way to innovations in the biz. Kelsey defined white space as a time to get creative in developing ideas in order to decide which is the best path to take. Having a white space in your calendar means you are untouched by all the business of a tightly scheduled calendar.
Are you ready to set white spaces in your calendar in order to grow more? Stay tuned because we’ve got you covered here, and we’ve got more for you!
- How to build your business according to your preferences
- Working 1-hour per day in your business, is it possible?
- Mindset shifts in bringing on team members to your business
Connect with Kelsey by visiting her website https://pinegateroad.com/. She loves getting in touch with people on Instagram so make sure to follow and shoot her a DM on Instagram @kelseykerslake.
Ready for more? Make sure to join our Facebook Group The Onya Mark Community by signing up here: https://www.facebook.com/groups/onyamark/
See you for the next episode of the Onya Mic Podcast!
#onyamicpodcast #onya #podcast #marketing #mindsethacks #mindset #business #influentialentrepreneur
Thinking about creating a membership program to scale your business? You don’t need to go any further to find the right resources because we have it for you. Onya mic, get set, listen to a new episode of the Onya Mic Podcast.
Our CEO here at Onya Marketing, Ashley Monk chats with the Queen of Membership Lisa Princic. They talk about the rationale behind membership programs and how it benefits your business.
In this podcast you will learn how to create a more sustainable flow of clients, and learn how to lengthen their stay with you. We know you are curious to find out more, so here are some sneak peeks of the important pointers from this episode:
The different membership styles and how to know which is the best for your business
When can you say you’re ready for a membership
The importance of crystalizing your offer
Get to know more about Lisa’s work by visiting her website https://scalingdeep.com/. You can also shoot her a DM on Instagram @lisaprincic. Love listening to Ashley? Then make sure that you join the Onya Mark Community by signing up here: https://www.facebook.com/groups/onyamark/
See you for the next episode of the Onya Mic Podcast!
Onya mic, get set, listen! Do you want to learn more about how you can make more sales in your business? Stay tuned to this new episode of the Onya Mic Podcast with Ashley Monk and Ryann Dowdy as they talk about growing your business through social selling. Ryann is a sales expert who is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. She has helped 7-8 figure entrepreneurs generate daily sales on demand. So what is social selling? It is a sales strategy that allows you to directly engage and interact with your prospective clients using social media platforms. Maybe you are already familiar with this but you still have a bit of trouble on some of the stages? Hear us out and learn! Here are some notable questions that will be tackled in this episode: * How is social selling different from traditional sales? * What does it take to build an effective sales team? * What are the common mistakes in hiring salespeople?
Do you want to know more about what Ryann does? Be sure to check out https://dailysalesondemandforceos.com/ . Follow her on Instagram @ryanndowdyofficial. Onya mark, get set, grow!
Onya mic, get set, listen!
Have you ever thought about your burnout patterns? In today’s episode of the Onya Mic Podcast, Ashley Monk chats with Sarah Dawn---an attorney and a business growth expert who has helped business owners make more money without working around the clock. Ashley and Sarah talk about experiences in business and burnout, and how to deal with it.
For entrepreneurs, stress has always been a part of business. The bigger your business grows, the more stress it can cause. However, the culmination of unmonitored stress can quickly turn to overwhelm and burnout.
Sarah had to experience burnout the hard way back when she dedicated every minute of her every day to her firm.
“The first thing my business partner said was ‘You are holding onto more stress from this company than you need to’,” she shared with Ashley. This is how she started finding a way and learning how to grow her business without burning out.
Get ready to learn from this value-packed episode as we dive into a very relatable conversation that everybody needs to hear. You wouldn’t want to miss listening to this episode for these:
- Cues you need to be aware of the signals burnout
- Work-Life Balance vs. Work-Life Variety
- Hitting a plateau in your business
Catch up with Sarah by following her on Instagram @sarahdawnesq. Find out more about what she does by visiting https://www.sarahdawnconsulting.com/ . Dig for free resources inside!
Partner with us for your advertising needs. Onya is here for you! Apply for a strategy call today https://info.onyamark.com/Book-Free-Strategy-Call
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
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For every new level you reach, there will always be another set of challenges to break through. So get your gears ready, listen to this new episode of the Onya Mic Podcast, and join Ashley Monk bust through impostor syndrome in your business.
Here's what you should tune in for:
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The best way to break out the "new level, new devil" mentality
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The two-sided coin that is impostor syndrome
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Having a growth mindset
Unsure where to step next? Onya is here for you! Apply for a strategy call today https://bit.ly/3sRYL9a
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://bit.ly/3jQbdlh
Onya mark, get set, grow!
Onya mic, get set, listen!
Huge shifts to the Facebook advertising and marketing industry by the tidal wave of iOs 14 updates left us coping up in the aftermath of it. Until now solutions are still being figured out. In this new episode of the Onya Mic Podcast, join Ashley as she tackles the best ways to resolve this shift. She also talks about diversifying so make sure you don’t miss this episode.
Here are three things you should tune in for:
- Treating symptoms vs. addressing the root of the problem
- Tactical changes you need to make to set things right
- Questions you should ask for more effective advertising on Facebook
Unsure where to step next? Onya is here for you! Apply for a strategy call today https://info.onyamark.com/Book-Free-Strategy-Call
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Onya mark, get set, grow!
What is a boutique agency? Know all about it in this new episode of the Onya Mic Podcast with your host Ashley Monk.
The term “agency” implies something big, and so scaling to an agency model may seem overwhelming. But here’s our pitch, you don’t exactly need a huge team to consider your business as an agency. A boutique agency is a small business that serves clients with a high end, high caliber type of offer.
Know the factors that you need to consider before jumping in to a boutique agency model.
Onyamark, get set, grow!
Welcome to the second episode of the Onya Mic Podcast, and we are thrilled to give this most-awaited and most requested episode to you. Joining Onya Mic’s host, Ashley Monk, is non other than Gemma Bonham Carter, a former home decor blogger turned digital marketer and online course expert.
Are you ready to branch out of your online business? If you are someone who is passionate about helping entrepreneurs grow their business, then this episode is for you! Bonus alert: this is a profitable opportunity for you!
Ashley and Gemma will be talking about starting an online course that’s rooted in your zone of genius and your personal story. The why’s and how’s will be answered for you, so make sure that you don’t miss any of it.
Every bite of of their conversation only serves value, and here are the things you should tune in for:
- What to consider before starting off an online course
- The mindset to have when building your course
- Revolutionizing the common and applying yourself to what you’ll teach
Want to know more about Gemma’s work? Check out the Passive Project Podcast by visiting her website at www.gemmabonhamcarter.com. Shoot a DM to her Instagram @gemma.bonhamcarter
Are you looking for more valuable content? Join the Onya Mark Community https://www.facebook.com/groups/onyamark. Ashley delivers content that helps online service-providers build up their business.
Thank you for listening to the Onya Mic Podcast. See you again next week for another episode. Let’s grow!
Serving digitally means that as an entrepreneur we process things through to know what our clients would really need, and not just give them what they think they need. Entrepreneurs need to be ingenious in crafting their products to ensure the desired results that create ripple effects for the clients. This week in the new episode of the Influential Entrepreneur, Ashley Monk is joined by Allie Bjerk, a visibility strategist, coach, and consultant. She reaches out to entrepreneurs on how they can use her Tiny OfferSales systems to scale their higher-ticket programs with limitless and more qualified leads.
In this episode you’ll hear:
- What makes a digital product effective?
- How to scale your paid media strategy across multiple traffic sources
- How to nurture your buyers, and sell in a hybrid evergreen/open then closed cart strategy
And so much more! Make sure that you don’t miss any of it.
Be part of our continuously growing Influential Entrepreneur Community, now rebranded as the Onya Mark Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/. We are always open to you, and Ashley consistently delivers valuable information inside the group, so don’t miss it.
Stay connected with Allie across major social media platforms @alliebjerk. If you want to know more about Tiny Offer Sales Systems, visit her website at https://alliebjerk.com/.
Here’s to process and cheers to your progress! See you next week for another episode of the Influential Entrepreneur.
Welcome to another episode of the Influential Entrepreneur Podcast. In today’s episode, Ashley Monk is joined by Brielle Cotterman, a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Celebrity-Maker. That last one caught your eye? Brielle’s work aims to create “celebrities” out of entrepreneurs in their niche they are positioned as the go-to expert in what they do.
Do you want to create a wider awareness of what you’re doing? Listen to Ashley and Brielle dive into publicity and its impact on how you position yourself out there. And the most important element that you can add to your marketing is your own story and knowing which story to tell.
In this episode, Brielle points out that entrepreneurs can skyrocket to success when they are capable of recognizing that their stories are valuable and are willing to share it in a way that inspires action. People work with people, and they go for who they know and trust.
Here are more reasons to listen to this episode:
- How to carve out that niche and shape it around your story
- Leveraging PR into your business strategy (and why people avoid it)
- Creating your breakthrough story and weaving your skills into it
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/. We are always open to you, and Ashley consistently delivers valuable information inside the group, so don’t miss it.
Stay connected with Brielle via Instagram @briellecotterman. If you want to know more about her publicity work, visit her website at https://www.briellecotterman.com/ and get your free guide here https://www.briellecotterman.com/guide/.
Cheers to the power of influence! See you next Monday for a new episode.
Ever been intrigued by what Dux-Soup is? Well, in this new episode of the Influential Entrepreneur Podcast Ashley Monk is joined by none other than the founder of Dux-Soup, Will van der Sanden. He will help us uncover this beautiful lead generation tool and the story about how Dux-Soup started.
Here are a few questions for you:
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Are you looking up leads on Linked In?
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Are you someone who’s still manually copying and pasting prospective clients
- Are you considering hiring someone to do that for you?
If you answered YES to those questions, then it is about time that you get acquainted with Dux-Soup. Spend your time actually connecting with people rather than looking up who you would want to connect with, and do more.
Stay tuned for these important bits of information:
- Best tactics and practices to get started with lead generation
- What makes an effective drip sequence?
- Dux-Soup’s most effective marketing principle
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you, and Ashley consistently delivers valuable information inside.
Check out https://www.dux-soup.com/, get started on Linked In lead generation automation, and sign up for their free webinar.
Cheers to the power of influence! See you next Monday for a new episode.
Give us a listen:
http://podcasts.apple.com/us/podcast/the-influential-entrepreneur-podcast/id1547252367
http://open.spotify.com/show/5nxA6AdBSgM5vFpfyxSnIn
http://www.stitcher.com/show/the-influential-entrepreneurs-podcast
http://www.amazon.com/The-Influential-Entrepreneur-Podcast/dp/B08JJT54PD/ref=sr_1_1?dchild=1&keywords=influential+entrepreneur+podcast&qid=1611855260&sr=8-1
Let’s talk all about visibility. In this new episode of the Influential Entrepreneur, we get to discover how to leverage visibility and let it work its magic in our business. Ashley Monk will be joined by Allie Martin, a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brand and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. She also produces and hosts a podcast called Selfish, a show dedicated to self-care and following your dreams!
Being visible is an essential result of prospecting, which if you have been tuning in with us here in the Influential Entrepreneur and been joining our live launches, you’ll discover is a powerful tool in scaling.
Stay tuned and you’ll get these gems from this episode (don’t miss them):
- How you can create a month-long content plan in 30 minutes
- The 3 mistakes most entrepreneurs are making on their social media
- How to get media coverage for your business
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you, and Ashley goes live over there every giving out valuable tips to scale your business.
Connect with Allie through Instagram @thealliemartin.
Keep tuning in to the Influential Entrepreneur Podcast, every Monday we post a new episode. Keep growing!
Give us a listen:
http://podcasts.apple.com/us/podcast/the-influential-entrepreneur-podcast/id1547252367
http://open.spotify.com/show/5nxA6AdBSgM5vFpfyxSnIn
http://www.stitcher.com/show/the-influential-entrepreneurs-podcast
http://www.amazon.com/The-Influential-Entrepreneur-Podcast/dp/B08JJT54PD/ref=sr_1_1?dchild=1&keywords=influential+entrepreneur+podcast&qid=1611855260&sr=8-1
Heads up, entrepreneurs! In this new episode of the Influential Entrepreneur, Ashley Monk and Mary Bicknell talk about transforming belief systems that free entrepreneurs, especially women in business, from limiting their success. Mary is an LCSW, speaker, business owner and founder of The 5% Club, through which she provides support to women entrepreneurs and helps them become top-earners.
In our modern world right now we think that we have moved away from so many irrational belief systems, but as Ashley and Mary take a closer look at their coaching experiences, they discover that a lot of entrepreneurs, most importantly women in business, are still caught up in the mire of people’s judgment. Achieving new levels of success somehow looks scary from where they are viewing it. Mary points out that entrepreneurs tend not to trust themselves because they have been listening to everybody else. Most have not realized yet that a mindset shift is necessary at this point.
Influential entrepreneurs, stay tuned for more enlightening thoughts:
- How to get unstuck and stop playing small
- How your relationship with money affects how you deal with your business
- Recreating your narrative and embracing the abundance mindset
A very important reminder to you, our fellow entrepreneurs: Those who tell you what you should and should not do have all the time in the world, and those people you want to emulate are probably too busy to judge your actions.
Give us a listen: https://podcasts.apple.com/us/podcast/the-influential-entrepreneur-podcast/id1547252367
Be part of our continuously growing Influential Entrepreneur Community, now called The Onya Mark Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you, and Ashley consistently delivers value in the community.
Keep in touch with Mary visit her website http://marybicknell.com
And if you want a guide on thoughts about money and success go over here https://www.marybicknell.com/hiddenthoughts
Catch you on the next episode!
Storytelling is the core building block of effective marketing. Stories hook the brain. Dig deep and discover more about this with Ashley Monk and Melanie Herschorn in this new episode of the Influential Entrepreneur.
Melanie is a content creator and a marketing coach. Through her company VIP Digital Content, she sets out to do her mission to empower female entrepreneurs, aiming to provide support in the challenges they face in content marketing.
Communicating effectively using stories takes two things: authenticity and establishing credibility. Melanie points out that effective communication should be a priority over simply showing up. Clarifying the uniqueness of your offer in your story helps avoid the pitfalls of swipe copy and marketing checklist mentality.
Cut through the noise. Stop the yell-and-sell strategy.
Here are more interesting topics that you should stay tuned for:
- How to find the stories you should tell
- Crystalizing the WHY in your business
- When and where to share different kinds of stories
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you, and Ashley consistently delivers value in the community.
Connect with Melanie and find out more about what she does here https://vipdigitalcontent.com/
Head over there to take the quiz Is your Content Landing you Clients?
Grow even more as an Influential Entrepreneur with Ashley. See you next Monday for another episode!
Do you believe that there is freedom in being aware of our time? Our manner of measuring where our time goes greatly impacts our growth, especially as entrepreneurs. This is what Emily Stanley shares with us in this new episode of the Influential Entrepreneur.
Join Ashley Monk and Emily today, take whatever you need, or maybe just give us a listening ear because this will definitely add more value to you as an entrepreneur.
Emily has a solid background in the education and corporate industries. She leveraged her career experiences on process improvement and training when she started Creating Kaizen, her self-built company through which she helps service-based entrepreneurs implement foundational practices so they can expand their own companies with the aid of her Brick House Blueprint.
Tracking your time and productivity for progress seems like a tedious task for many entrepreneurs. So stay tuned for these very important points that Ashley and Emily talk about in this episode.
- Top three issues when it comes to time-tracking
- Strategies to organize your tasks to increase profitability
- What the Brick House Blueprint is and how it works
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you, and Ashley goes live over there every Wednesday at noon EST.
Connect with Emily through her website https://emilymstanley.com and discover more about her work on Creating Kaizen.
You may also reach out to her via LinkedIn https://www.linkedin.com/in/emily-monforton-stanley/
or via email info@emilymstanley.com
Keep tuning in to the Influential Entrepreneur Podcast, every Monday we post a new episode. Keep growing!
Have you ever experienced burnout? In this new episode of the Influential Entrepreneur, we will talk about mindset gaps when it comes to working in the entrepreneurial world. A lot of entrepreneurs experience stress and even without knowing it, get into some self-sabotaging mindset and actions that lead them to fall into burnout. Ashley Monk dives into this essential talk with Jasmin Haley, a whole-istic business strategist & certified behavior consultant that primarily works with entrepreneurial women. She works with people who find it hard to understand their strengths, maximize their potential for personal-professional growth, and determine the next steps in their career and business.
Ashley and Jasmin discuss how many entrepreneurs dream of creating a difference and making their own mark in their chosen industry, but along the way they find themselves wading through murky waters and start to lose sight of their own vision and values.
It is a perfect time to reflect on the interpersonal aspect of entrepreneurship and tune in for these important nuggets:
- What is self-sabotage and how to identify it in your biz
- Why do we play small?
- How to step into their next level and grow your biz
Be part of our continuously growing Influential Entrepreneur Community! Find the gates here: https://www.socialbyitmedia.com/influential-entrepreneur-community/
We are always open to you and Ashley goes live over there every Wednesday at 12 noon EST.
Connect with Jasmin via Instagram @itsjasminhaley. Click over here to discover more about her work www.jasminhaley.com/ and her book www.jasminhaley.com/breakthroughbook
It has been a great episode. Catch you on the next one!
Has your money ever stressed you out? A majority of us would say ‘YES’ to that, and the solution lies in our financial habits. In this new episode of the Influential Entrepreneur, listen to Ashley Monk’s conversation with Nicole Barham, a Finance Systems Coach, and the creator of 5 Minute Bookkeeper and the 5 Minute Money suite of products. She is passionate about helping womxn entrepreneurs go from stressing about money to financial peace of mind.
Don’t let your money run you down. Being financially well-versed does not mean that you have to have the money all the time. Nicole points out how we were conditioned in our perception of money when all we had to practice was being responsible for it. For business starters, she also emphasizes how important it is to keep finances on track.
Tune in to this episode of the Influential Entrepreneur Podcast and pick up these juicy takeaways:
1. Your perception of your finances determines how you make decisions
2. Overwhelmed with your finances? Take a few minutes to deal with it.
3. The biggest mistakes entrepreneurs make in rising to financial success.
Be part of our continuously growing Influential Entrepreneur Community!
https://www.socialbyitmedia.com/influential-entrepreneur-community/
Ashley goes live over there every Wednesday at 12 noon EST.
Connect with Nicole and her community. Click over here to join the Diva Money Movement https://www.facebook.com/groups/divamoneyclub/
Until the next episode!
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Everyone on social media now is going live. When live launching comes to mind, what do you think of it? In this new episode of the Influential Entrepreneur Podcast, Jessica Rodriguez joins Ashley Monk and they talk about the power of live launching. She is the founder of Freedom Driven Success and is a wife, a furbaby momma, fair-weather runner, music lover, and taco aficionado.
Live launches can be scary because a lot of people do not like it when things go wrong especially when it comes to marketing your offer. However, Jessica points out that being intentional when you are selling to people opens the doors of opportunity to connect with prospective clients. People get to know the person behind the brand. Conversations, connections, and questions that can never be touched on with an automated approach to marketing can be experienced in a live launch. Experience, aside from all the data that can be gathered, is the center point of live launching in which both the consumer and the entrepreneur benefit.
Tune in with the Influential Entrepreneur Podcast, this episode has so much to offer:
- Know the reason why entrepreneurs fear launch periods of their business
- Learn which type of live launch suits your business
- Hear about how to deal with a live launch that isn’t going as planned
Enjoy this new episode of The Influential Entrepreneur, if you are in for more check out our Influential Entrepreneur Community where Ashley goes live every Wednesday. Follow this link to get in: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Or you could go directly to Facebook
https://www.facebook.com/groups/theinfluentialentrepreneur/
And if you want to get in touch with Jessica, drop her a DM on Instagram @freedomdrivensuccess. Visit her website https://www.freedomdrivensuccess.com/allthegoods
Catch up on the next episode!
What makes a good branding and how does it impact connections to convert into clients? In the Episode of the Influential Entrepreneur, Ashley will be joined by none other than Carly Jo Bell. She is the owner of a digital brand strategy and social media marketing company known as WholeCo Media. Carly is keen on creating clear branding that shoots accurate ideal clients into the basket.
So you are selling something with your very own brand, and you want to attract the perfect clients towards your business. How should you do that? Well, here’s where the wisdom of clear branding comes. You need to identify all the elements you need like your mission statement, core values, unique value proposition, and ideal customer. From there you will be able to concoct a beautiful branding that makes your business stand out. But… you have to consider the “flavor” that you will be bringing to the table. So what’s the secret sauce? Give this episode a listen if you’re curious about it.
Here are more things you can dig from this episode:
- The rationale behind creating good branding
- Building that brand that the audience likes, knows, and trusts
- The effects on your visibility of clear brand communication
Hop on with us and don’t forget to come back for more.
Here’s how you can stay in line with Carly: join the Big-Hearted Entrepreneurs Selling Authentically Facebook group through this link https://www.facebook.com/groups/wholeco
Or shoot her a DM on instagram @wholecomedia
See you in the next episode! Don’t forget to join The Influential Entrepreneur Community for more juicy bits.
Basic connections start with basic conversations. Let’s say you want to offer something to people. So you think, what do people usually do? They present their offer… But who’s listening?
In this new episode of The Influential Entrepreneur, we will be joined by Merel Kriegsman, CEO of her own media brand, business mentor, and women’s wealth advocate. Merel is all about empowering women when it comes to their finances, and teaching them how to break through the chains of generational scarcity. Today, she will be discussing with Ashley a very important ingredient to establishing leads for your business---relationships built on authentic conversations.
You got that directly messaging people is a good strategy to reach out to people who might be interested in your offer. So you DM people, get into their inboxes, show them what you got. But eventually, this process could get tiring when you don’t get the results you were wishing for.
Fret not. That’s what this episode will be all about. Plus, here are more marvelous ideas that you should tune in for:
- What are micro-conversion methods?
- The importance of respect and consent on social media
- Personalizing your message when reaching out
Extraordinary connections start with real relationships. Are you ready to level up on your connectivity to your prospective clients?
Connect with Merel and her group on Facebook, look up Create Your Money Vortex. You can also visit her website at www.merelkriegsman.com
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Ever wondered how to write copy that could get through the barriers and push those sales to come through? How do you find that sweet balance between all the elements of copywriting while giving a crystal clear picture of your brand message? In this episode of The Influential Entrepreneur Podcast, we will be hearing from Christy Cegelski, a copywriting expert who knows how to charm audiences with her creativity turning them from browsers into buyers. Christy’s copywriting prowess is rooted in passion. Learn from her success story that began with a valley-low moment in her previous business, leading her to dig deeper within herself to find her creative goldmine, and finally reaching her mountain-top. Moreover, lots of practical, wise, and out-of-the-box tips can be gathered from this insightful episode. Christy points out that being vulnerable, sharing personal and relatable experiences are actually effective strategies when writing copies. And whoever said that email marketing is dead will be proved wrong.
Here’s what you should tune in for:
- Creating a clear brand message without confusing it with effective copy
- Infusing your copy with your personality to build a cohesive brand voice on your copy
- Warning signs to be on the lookout to avoid writing bad copy
Stay connected with Christy on Instagram @christycegelski, and catch her on Captivate + Convert Podcast for more thought-provoking inputs on copywriting, marketing and branding.
Do you believe that you have what it takes to become a millionaire? In this episode of The Influential Entrepreneur, we will discuss this with our guest Brandi Mowles---the founder of Serve Scale Soar and the Beta to Biggie Accelerator. She is a marketing expert who is passionate about helping other women experience financial freedom. Okay, so you did the work. You have finally hit your first few thousand dollars, and then hundred dollars. But what comes next? Brandi will walk us through how she got to her first million-dollar mark, and what strategies she applied to get to her goals. All the while answering the question, “What goes on inside a millionaire’s mind?” Maybe you have ideas that are worth the money and you’re just hiding them. Your secret interests could be the key for you to get to your goals. It’s not about the grandiosity of your platforms or the number of followers you have. Get to the specifics. Believe that you can deliver, and show that quality to your prospective clients. Scaling to a million-dollar is not the same journey for everyone. There is no formula. Time is your friend if you work with it, and go through the process. Success is not far away from those who believe that they have an authentic purpose.
Here’s what you’ll hear from this episode:
- Why entrepreneurs get stuck on their way to reaching millions
- Why set up other revenue streams?
- Thoughts entrepreneurs need to keep in mind when scaling to their first million
Stay connected with Brandi via Instagram @brandimowles. For more nuggets of wisdom, listen to her podcast at www.servescalesoar.com, and if you are ready to take on a new stream of income visit www.betatobiggie.com.
Have you ever felt like your business is stuck? Like the wheels are spinning but nothing is moving forward? It's a frustrating feeling. We know because we've been there too!
And we’re here to help with guest, Maggie Giele, an award-winning business and marketing strategist and certified coach. In this episode of the Influential Entrepreneur, we'll show you how to build an offer that will get your business unstuck and on the road to success again. You’ll hear from Maggie how absolutely NORMAL it is to feel the type of burnout that has you second guessing if this is even the right path for you. We’ll talk about how to realistically view and address these feelings and turn them into action so that you can build your next best offer. Let’s jump right in, friends!
In this episode you’ll hear:
- Why you should consider having a core offer or flagship offer
- How to approach creating offers from a practical perspective
- How comparison in our industry can be detrimental
Welcome back, Influential Entrepreneurs! For this week’s episode, we’re excited to hear from ContentCal’s very own, Andy Mork. Andy is happy to talk with us on all things business growth and social media. With Andy’s 10 years of experience creating markets, building profitable businesses and leadership roles in industry-leading SaaS organizations, we’ve got you covered. If you’re committing to your business long-term, you need to also commit to your content long-term. We’re teaching you exactly how to get started on the right trajectory this year with cultivating your content, and how to not get overwhelmed along the way. If you’re wondering how to get your brand in front of more people, give us a listen this week - there are SO many words of wisdom to learn that you can easily implement in your business.
In this episode you’ll hear:
- How organic content is JUST as important as paid advertising
- The importance of validation in social proof and market research
- The one REALLY effective marketing tactic you should implement
Have you ever felt like you’re working tirelessly and still getting the same result? This week on the Influential Entrepreneur Podcast, we’ll dive a bit deeper into self discovery as a business owner. We’re hearing from a life coach for Type A entrepreneurs, TaVona Boggs, who teaches how to enjoy life WHILE building an incredible business. I'm sure you're all aware of how common self-sabotage is among small business owners, but what's the reasoning behind it? TaVona teaches that this comes from being conditioned to get things right and getting the BEST result, every time. If we learn about the trap we fall into when trying too hard to succeed, then we can break ourselves out. Who said you need to be on the business treadmill all your life? Dive in with us and learn how to understand and conquer this never-ending cycle to truly give ourselves permission to take that MUCH needed break.
In this episode you’ll hear:
- Why successful entrepreneurs burnout and keep themselves from growing
- How to stop long enough to celebrate milestones in your business
- The ONE thing you must do to increase your income year after year
How many of you have heard of the selling technique of the “shotgun approach?” What about “bro selling?” Chances are, you’ve seen selling done this way - centered around being aggressive and pushy to get your sale. This week on the Influential Entrepreneur, we’re getting real with Nikk Rausch, a CEO dedicated to an authentic approach to selling. She’s here to guide us to the pieces we might be missing in our technique and how to build our skill set if we’re not sure where to begin. Nikki shares the great news that we don’t have to approach selling in a way that makes us feel icky. You don’t even need to harbor feelings of stress and fear when it comes to selling in your business. Why? Because all we’re doing is starting a conversation with people we actually WANT to sell to. We’re creating curiosity, which is one of the most missed steps in the process of selling. Get your thinking caps on, friends, because we’re adapting a brand new mindset when it comes to selling in your business.
In this episode you’ll hear:
- How to stop leaving money on the table and create curiosity in your selling technique
- The difference between introvert vs extrovert styles and energies in selling
- The symptoms and warning signs of a broken selling process in your business
Want access to your GIFT from Nikki? She loves us so much, she’s sharing the knowledge. Click here and hop to it!
Welcome back to the Influential Entrepreneur Podcast. This week, we’re talking about finances -- but don’t run away just yet! We have a special guest who is able to talk about numbers without making your stomach drop. Rebecca Driscoll is a CPA that has a way of making your finances seem fun, juicy, and approachable. We promise - if you’ve been feeling icky with every passing tax season, this episode will give you hope. This is a topic that we should all pay extra attention to as business owners in order to be as successful and profitable as possible. We want you to have financial peace of mind to make the best decisions you can for you and your business. Take a deep breath, and let’s get to the nitty gritty!
In this episode you’ll hear:
- How to know when your business is ready for bookkeeping
- Why financial tracking is essential in running and growing a business
- How to know which business transactions are deductible
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
On this episode of the Influential Entrepreneur Podcast, we’re exploring the world of WORDS with Mia Francis-Poulin, a true creator. Mia discusses the differences between storytelling, copywriting, and conversion copywriting and why we should focus the lens in which we look at our copy. This skill can almost always get overlooked or underestimated in the online space. In reality, your copy is the MOST essential component in making sales. Messaging is key in getting the sales you want. We’ll give you a surefire way to perfect your copy craft. We want to get you moving in the right direction -- not spiraling your way back to the drawing board after each launch.
In this episode you’ll hear:
- How to take the pressure and stress out of copywriting
- Why you should strategically present and structure your sales page
- How to highlight JUST enough information without giving too many options
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Do you ever doubt your abilities to the point that you feel like a fraud? Well, friends, that is exactly what it means to struggle with Imposter Syndrome -- our topic this week. We set sail on figuring out the rough waters of confidence as an entrepreneur. Our guest, Amy Foley, shares her wisdom and advice on how to keep your head above water when you start to feel like you don’t belong. Amy knows what it takes to build a profitable business--and what mindsets to avoid in the process. We walk us through the dangers of self-doubt and how this mentality can lead us to procrastination, not pricing our work for the right value, and ultimately not meeting our goals. Let’s get started on tackling these pressing issues we can all face as business owners.
In this episode you’ll hear:
- How to combat thoughts of feeling like you don’t belong
- How action alone can crumble any fear that may stand in your way
- Why it’s important to price yourself at your worth
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Welcome back everyone, in this week's episode we are discussing the future of marketing with Andy Mork. This week on the Influential Entrepreneur Podcast we learn all about one aspect of marketing that you may not be taking advantage of. Andy speaks to how you can leverage video marketing in your overall marketing strategy.
In this episode you will hear:
- How to set your video work apart from the others
- How to determine the type of video content you should create
- Why video content is so valuable in your marketing strategy
Ready to hear from a psychotherapist on how you can apply mental health into the growth of your business? This week on the Influential Entrepreneur, we’re getting to the vulnerable side of business, your mental health. Julie Simons knows how detrimental a negative mindspace can be in the world of hustle all too familiar to us entrepreneurs and business owners. Julie opened up herself to becoming an online advocate for mental health. Here, she created a space where people can access resources without leaving home. We’re so grateful for her determination to make this happen because, WOW--there is so much to learn and apply in our lives. Because guess what? Taking care of your mental health matters in your business and is totally necessary. Let’s dive in to see exactly how you can begin your journey.
In this episode you’ll hear:
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- How to determine what kind of mental health resources would work best for you
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- How to show up for yourself and have your own back
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- How to build a relationship with ourselves AND our business at the same time
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
How much of your voice shows up in the copywriting you let potential clients see? Welcome back, and buckle up. We’ve got a special treat for you this week. We’re talking all things copywriting with a true brand whisperer. Jacqueline knows what it takes to treat her audience like friends. We’re sharing tips on copywriting to help get you to the next level. We get it, sometimes copy can be the most painful part of the process. But we’re here to say, it doesn’t have to be. Your personality truly makes a difference in how you stand out to other competitors and you shouldn’t shy away from it. If you lose your authentic self out of fear trying to explain your brand, you won’t produce copy that is truly you. Who wants fake and boring copy? Not us.
In this episode you’ll hear:
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- How to show FLAVOR in your copywriting, while still creating urgency
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- How to ignore traditional rules and start leading with your own voice
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- How to show up to your audience in the way they need you
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Welcome back, friends. In today’s episode of the Influential Entrepreneur, we’re hearing from a tried and true fellow entrepreneur on how to step back and take a big ol breath in an industry where the puzzle pieces are constantly moving. We’re sharing what we know today in the world of service-based business, what kinds of fears we experienced along the way, and why it is totally okay. Kelsey opens up to tell you that ALL of what you’re feeling is 100% relatable, normal, and expected as you build your business and fight for your brand. Join us for some encouragement and a boost of confidence to find the clarity to know that you CAN do this.
In this episode you’ll hear:
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- How to regroup, refrain your perspective when things seem dark
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- How to succeeded in the industry and stay positive along the way
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- How to grow when you don’t have a crazy amount of savings to start (or any at all)
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Wanting to commit to creating growth in your business or self this year? Do you feel like you are already not following through on your New Year’s Goals? We think Andrea Liebross has some pretty great nuggets of wisdom for you. On this episode of the Influential Entrepreneur Podcast, we’re talking all things coaching and planning. Andrea coaches women to move forward, make money, and manage life so that they can create sustainable success with less stress.
In this episode you’ll hear:
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- Tips on how to turn your goal into a reality
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- Why you should look into a coach and all the ways you will try to talk yourself out of it
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- Building your purpose while building your business
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
You can also check out more from Andrea on (www.andrealiebross.com) and her podcast Time to Level Up (www.andrealiebross.com/applepodcasts).
On this episode of the Influential Entrepreneur Podcast, we’re talking about marketing productivity and the benefits of not doing it all alone. The power of outsourcing or hiring a marketing team member for your business can save so much time, effort, and money that we know is all too precious to spare. As a hiring expert within the small business market, Jamie shares with us how she teaches owners the right strategies so that they can find, manage, and retain their perfect-fit team members.
In this episode you’ll hear:
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- The difference between contractors and employees and what you need to know about the two
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- How to have the hard conversations you need in order to understand the health of your business to see exactly what you need on your team and at what point you should shift
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- An exclusive savings code when you check out the Growing Your Team Membership
Want more tips, support, and accountability to scale your company in 2021? Be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
Now more than ever, selling your own intellectual property online through online courses and offers proves to be one of the most effective ways to turn a high profit. Considering digital courses and offers bring little to no overhead, and make the processing of goods simple, it’s no wonder so many desire to market their offers online.
This week on the Influential Entrepreneur Podcast, your host Ashley Monk dives headfirst into a conversation with Emily E breaking down SLO funnels - otherwise known as self-liquidating offers. As a funnel strategist and online marketing expert, Emily offers a TON of valuable insights you won’t want to miss.
In this conversation, Ashley & Emily share all the important details on what this type of funnel is, how it can help your business grow, in addition to whether it’s right for you.
In this episode you'll hear:
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What an SLO funnel is and why you may or may not need one
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Tactics and best practices to get your sales pages in great shape to sell out your offers
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Online marketing hacks you may not have thought of to explode your growth this year
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The value of having an ascension plan for your clients and customers and how to create one
Want more tips, support, and accountability to scale your company in 2021? Then be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
As we get into full swing of the new year, this episode of the Influential Entrepreneur Podcast is one you won’t want to miss! Hosted by entrepreneur & advertising agency CEO Ashley Monk, the Influential Entrepreneur is THE show to listen to on the marketing & mindset hacks you need to help you gain massive influence in your business in 2021.
Now more than ever, it’s important to always incorporate rest and balance into our lives - which only grow increasingly busy. Because if we’re truly transparent, in business the finish line always seems to be a moving target - one that never seems to satisfy us when we cross it.
On this week’s show, Ashley is accompanied by long time friend and former client, Kara Weaver. Based out of Austin, Texas, Kara is an exceptional wedding planner, designer and business owner - balancing the act with a newborn at home. And in this episode, Ashley & Kara break down all the productivity and efficiency hacks you need to learn in order to bring balance back to your business.
In this episode you'll hear:
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The importance of managing your energy, and streamlining your business to cut out the fat
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Establishing non-negotiable objectives and how to prioritize them based on what moves the needle
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How to fight the vicious busy-ness cycle of a never ending to do list
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When it’s time to outsource and focus on your zone of genius
Want more tips, support, and accountability to scale your company in 2021? Then be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/
2021 is here, and so is the Influential Entrepreneur Podcast! Hosted by entrepreneur & advertising agency CEO Ashley Monk, the Influential Entrepreneur is THE show to listen to on the marketing & mindset hacks you need to help you gain massive influence in your business in 2021. Growing a company is about so much more than profitability & revenue - it's about having the mindset and tactics you need for growth. And in this episode, Ashley interviews Lushin, Inc's Vice President Brian Kavicky (who just happens to be her coach and personal yoda) on exactly how to get there. In this episode you'll hear: - The importance of a business owner's Behavior, Attitude, and Technique to create a BAT average that drives overall success - The beliefs you need to instill in order to step out of your comfort zone to grow your business in 2021 - Common excuses we all make and how to overcome them - Secrets to navigating entrepreneurship during economic turmoil and how to adapt accordingly Want more tips, support, and accountability to scale your company in 2021? Then be sure to join the Influential Entrepreneur Community: https://www.socialbyitmedia.com/influential-entrepreneur-community/