Profit For Coaches: Recent Episodes
Jos Willard
Welcome to Profit for Coaches. I'm Jos Willard and my mission is to help good coaches make great profits so you can live an amazing life helping the people you're meant to serve.
Each week I'll bring you the information, resources, experts, and perspectives that will allow your practice to make a difference, support the life you want and reward you fairly and well for the impact that you bring.
Welcome to the 162nd episode of the Profit For Coaches podcast. The rumors are true. This is the final episode, at least for the foreseeable future, and in this form. But I'm happy to have you here. Today I'm going to talk a little bit about what comes next. For me, what might come next for you, and tell you one more time just how much I appreciate and believe in you."Take a deep breath, and congratulate yourself for even wanting to do this work." — Jos Willard This week on Profit for Coaches: The vision and purpose behind the Profit For Coaches podcast. The significance of connecting with other coaches and sharing experiences. A heartfelt thank you and farewell to the listeners. The upcoming community initiative and its benefits.Our Favorite Quotes: "I have absolutely appreciated having the opportunity to be here, sit in this chair, speak in this microphone for the last three years and share my perspective." "If you are a do it yourself person... everything you need to do that, you can find in these episodes."* "Take that next step. And know that I will always be cheering you on and wishing the absolute best for you.
I think that you, as a coach, have an incredible gift to offer this world, to offer your clients. I believe that you can make a significant difference in the world by starting with your world and the people that you are meant to serve and called to serve. The most important thing for you to take away from this episode is that I believe in you, and I am grateful to have had you here. Whether it's been one episode, or all 160, thank you. "You are an amazing human being. And I am grateful that you are here on this planet." — Jos WillardThis week on Profit for Coaches: A heartfelt thank you to you, our listeners and supporters. A reflection on the journey of Profit For Coaches over 160 episodes. The recent evolution of the coaching industry. The future of the Profit for Coaches brand and the Profit Flow method.Our Favorite Quotes: "I believe in you. I support you. I am here for you."— Jos Willard "the coaching industry is something that is going to be forever changing."— Jos Willard* "I still think that there's a ton of folks out there in the online world that don't understand what coaching is."— Jos Willard
"That is for me, the heart of coaching. A conversation where somebody gets some clarity... and then they're ready to go and do something with it." — Candy MotzekThis is my friend Candy Motzek, who I think is going to be an amazing help for those of you who are just getting started in your coaching business. Candy is an author, a podcast host, and quite frankly, a business coach for life coaches.Candy helps smart people start successful coaching businesses. She helps her clients get unstuck and feel more confidence and clarity so they can play bigger, sign clients, and create more meaningful success. She's a "recovering" corporate executive and engineer who combines practical strategy and mindset in her calming unique approach.And today we talked about all kinds of stuff in her business and got a lot of great advice from her on what you as a coach can do to help get your business moving forward. It's a great conversation, I really enjoyed it, and I hope you will too.This week on Profit for Coaches: Candy Motzek's transition from corporate executive to life coach. Navigating the challenge of pricing and valuing coaching services. The difference between being a "nice person" and a professional coach. The significance of training and skill development in coaching.Our Favorite Quotes: "Coaching transforms lives, and being a coach is a calling." — Candy Motzek "I've seen people call themselves coaches when they just happen to be nice people who like people."— Candy Motzek "For me, there's a respect for the coaching tool set." — Candy MotzekConnect with Candy Motzek: Candy Motzek's Website - StepIntoSuccessNow.com (https://stepintosuccessnow.com/) Candy Motzek's Podcast - She Coaches CoachesOn Apple Podcasts (https://podcasts.apple.com/gb/podcast/she-coaches-coaches/id1527473940)On Spotify (https://open.spotify.com/show/6ysdzca1YEWOFsrpSxzNJA) Candy Motzek on LinkedIn (https://www.linkedin.com/in/candy-motzek/) Candy Motzek on Instagram (https://www.instagram.com/candymotzek/) Candy Motzek on Facebook (https://www.facebook.com/candy.motzek/)* Coach Candy Motzek on Facebook (https://www.facebook.com/CoachCandyM/)
Today's episode is one of those episodes devoted to bringing you connection to someone who is devoted to helping you make your coaching business better.
Our guests today are Marc Longwith and Gabriel Omat, and they are two heart-centered entrepreneurs who founded the Energetic Alignment Academy or EAA to help other coaches, healers and service-based businesses monetize their passions for helping others without compromising their morals and values.
Through EAA, Marc and G help their clients shift their beliefs, get crystal clear on who they serve and what problems they solve, embrace their own unique genius, and create tangible strategies to get them in front of dozens of their ideal clients each and every month.
So if you are someone who is not where you want to be in your coaching business, maybe you've just started your coaching business, maybe you've been going for a while, but you just haven't been able to get over that 50, $60,000 a year level of your business, you're gonna wanna be paying attention to today's episode. Because Marc and G are bringing a ton of value and we dig into their business, we dig into what they do, it's a killer episode.
So buckle up and enjoy.
"You have to listen to yourself. That's the only thing I would say. Do it your way."
— Marc Longwith
This week on Profit for Coaches:
- The importance of energetic alignment in business
- The pitfalls of following guru templates
- The concept of permission-based sales
- The power of self-awareness and listening to oneself
- The role of mindset in achieving business success
- The significance of authenticity in sales and marketing
- The Woo scale and its relevance in understanding success principles
- The shift in business strategies during challenging times
- The importance of continuous learning and adaptation
Our Favorite Quotes:
- "We're gonna help them really feel comfortable in their own skin and try to adopt this different way, this new identity."— Gabriel Omat
- "Don't listen to anybody. There's so many gurus out there trying to sell you their templates that made them seven figures and they're not for you." — Marc Longwith
- "This is a three-day, in-depth, hands-on, fully supported workshop. People are not just going to come and get talked to or talked at." — Jos Willard
Resources Mentioned:
- Brand New FREE Workshop by Marc and G of Energetic Alignment
- Book: Never Split the Differenceby Chris Voss
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
Connect with Marc Longwith and Gabriel Omat:
- Energetic Alignment Academy Website
- Energetic Alignment Academy on Instagram
- Gabriel Omat on Instagram
- Marc Longwith on Instagram
- Monetize Your Medicine on Youtube
What's the problem with simple? A lot of people will tell you that the problem with making something simple is that simple can't handle complex situations or complex problems. It's actually not the case and it's not really the point. The problem that we have with simple is that quite often we equate simple with unimportant.
And then those simple things that we have set up to help make our business run, get treated as though they're unimportant. And the next thing we know, our business is a complex mess again. Welcome to the program. Today we're gonna talk about simple problems. Enjoy the episode.
"The problem with keeping things simple is that simple things seem like small things, and small things are easy to move aside." — Jos Willard
This week on Profit for Coaches:
- The impact of boredom on successful business owners
- How to keep yourself engaged when everything is simple
- The pitfalls of automating your business without a plan
- New resources specifically for those of you working towards consistent $10K months!
Our Favorite Quotes:
- “"Everything you need to build a solid coaching practice, you can get that just by going back and listening to the episodes of this podcast." — Jos Willard
- "We need our businesses to be simple if we want any kind of a life outside of our business." — Jos Willard
- "Once we have the business simplified, you've created the freedom for yourself to go, oh, what do I want to focus on?" — Jos Willard
- "It's actually one of the biggest challenges that successful people have. They build up something big, and then they get bored." — Jos Willard
157 - Balancing Purpose and Profit - with Rajeev Kapur
In this conversation, we get to see the perspective of someone who's worked in multimillion dollar international corporations, as well as the startup field, and in the space of coaching and transformation.
There's this idea out there that somehow, being a for-profit business tarnishes or lessens, or takes something away from our purpose, from the good that we bring to the world and to our fellow human beings. And Rajeev Kapur, like me, very strongly disagrees with this.
So where is Rajeev coming from? He does do coaching work. He does work with executives, but his background is he's a seasoned high tech executive.
- He's got global work experience in over 20 different countries.
- He relentlessly strives for positive, healthy company cultures.
- Rajeev was recognized as the CEO of the year finalist 2011 2012 from Tech America.
- He was a finalist for Entrepreneur of the Year from the Orange County Business Journal.
- And the accomplishment list goes on...
Enjoy the episode.
"For me, ungratefulness is the biggest black mark a person can display. Just showing gratitude to me is really important."— Rajeev Kapur
This week on Profit for Coaches:
- The importance of giving back and the role of philanthropy in personal and professional life.
- The evolving landscape of industries and the potential for new opportunities in the future.
- The paramount importance of gratitude in both personal and corporate settings.
- The significance of psychological flexibility in today's fast-paced world.
Our Favorite Quotes:
- "Social media created a whole new industries, right? I just think [with AI] there's gonna be whole new industries created that we just don't know yet." — Rajeev Kapur
- "Being able to be focused, and having a purpose is eventually what really allows me to do this."
- "For me, ungratefulness is the biggest black mark a person can display. Just showing gratitude to me is really important." — Rajeev Kapur
- "Just be authentic in your leadership." — Rajeev Kapur
Resources Mentioned:
- Book: AI Made Simple: A Beginner’s Guide to Generative Intelligence by Rajeev Kapur
- Book: Chase Greatness: Enlightened Leadership for the Next Generation of Disruption by Rajeev Kapur
Any purchase through the amazon affiliate links helps support the podcast. Thank you!
Connect with Rajeev Kapur:
- Rajeev Kapur Website
- 1105 Media Website
- Rajeev Kapur on LinkedIn
- Rajeev Kapur on Instagram
156 - Let's Be Real
One of the things that coaches are taught all the time by the gurus about how to build your coaching business and set yourself up for your multimillion dollar success, is that you've gotta have authority. You gotta position yourself in a position of authority. And while you do need to position yourself in a position of credibility, and while it is very good to become a category authority, you also need to be real about it.
On today's episode we're gonna talk about being real and how that can actually help you build your business and attract the right people as clients. Enjoy the episode.
"One of the big mistakes that we make is we try to sell ourselves as what we think the target market is looking for." — Jos Willard
This week on Profit for Coaches:
- Jos and Profit for Coaches' origin story from financial services to business coaching.
- The lessons learned from partnerships and the idea of coopetition in the coaching world
- Distinguishing yourself from the typical industry mold
- Differences between authority and credibility
Our Favorite Quotes:
- "The question is, what do you bring outside of being a coach? What perspective do you bring that is different from everybody else that does what you do?"— Jos Willard
- "They're looking for competence. They wanna feel confident that you are competent to bring them to their goal."— Jos Willard
- "I didn't build a business specifically around helping other coaches to build their business, to help other coaches, to build their business."— Jos Willard
Ever feel like your coaching business is just a little bit of, say, a giant pit of chaos? You're not alone. Most small businesses, especially small service-based businesses, especially small service-based businesses like a coaching practice that involves fewer than five people actively delivering and running the business,
they can get a little nuts. You wind up flipping through all the different hats that you're trying to wear at the same time, trying to figure out how to do everything all at the same time, and it can feel a lot like you're running and running and running, but not really getting anywhere. Today we're gonna fix that.
We're gonna start simple, with how to apply a little bit of order to the chaos just by capturing the systems that you're already currently using, and making them just a little bit better. Enjoy the episode.
"You don't have to build your entire business from scratch and build all of these systems all at the same time." — Jos Willard
This week on Profit for Coaches:
- An easy actionable step to improving the systems in your business, even if you feel you don't have any
- The challenges of wearing multiple hats in a small service-based business.
- Balancing delivery with the administrative side
Our Favorite Quotes:
- "You already have systems in place. However you do the things that you do in your business, that's your system." — Jos Willard
- "Generally speaking, most coaches, that's what they want to focus on - the delivery." — Jos Willard
- "We talked about sales... then we talked about profitability. Because if you don't have profits, then it really doesn't matter what you're selling." — Jos Willard
If you don't have a profitable business, if you don't have money coming in to you, at the end of the day, you don't have a business, you have a very expensive hobby. Hi, I'm Jos, this is the Podcast Profit for Coaches, and on today's episode, we're talking about profit. The five key things that are important to your business being profitable from day one.
Enjoy the episode.
"If you have a ton of sales but you don't have profit, you don't really have a business." - Jos Willard
This week on Profit for Coaches:
- 5 Key things separating a successful, sustaining business from a stressful, expensive hobby
- Where debt belongs in your business growth
- Channelling your profit for reinvestment without going hungry at home
Our Favorite Quotes:
- "Profitability level should be high in service businesses and coaching businesses." - Jos Willard
- "If you have a ton of sales but you don't have profit, you don't really have a business." - Jos Willard
- "All you really need to be a coach is something to take notes on, a way to collect money, and a way to talk to the client and actually coach them" - Jos Willard
- "You need to understand what your numbers are, understand how much money you need" - Jos Willard
Resources Mentioned:
- Book: Fix This Next by Mike Michalowicz
- Book: Buy Then Build by Walker Diebel
Any purchase through the amazon affiliate links above helps support the podcast. Thank you!
Ever have that feeling of, oh man, if I just get to a hundred thousand dollars a year, everything's gonna be great. Or, if I just get to half a million dollars a year, everything's gonna be great. Or, if I just get to a million dollars a year, this business is gonna be great. Newsflash is, most of the time that's not true.
Why? Because most of us have no idea what we're doing when we set sales goals. Or revenue goals. Welcome to the program. This week we're gonna talk about the sales level of your business, which is one of the most important levels of your business, because if you don't have sales, you don't have a business, you just have a hobby, usually a very expensive one.
Enjoy the episode.
"Most of us have no idea what we're doing when we set sales goals. Or revenue goals." — Jos Willard
This week on Profit for Coaches:
- A better way to set your sales targets
- The five crucial parts of any successful sales process
- How a vital component gets left out of so much teaching on sales
Our Favorite Quotes:
- "In any successful business, in order for it to be profitable, you need to have sales. And best of all, and a thing that anybody who's gonna buy a business is gonna look for is, consistent and predictable sales." — Jos Willard
- "You pick your sales targets based on your business and your business revenue being congruent with your lifestyle and what you need and what you want to accomplish." — Jos Willard
- "If you're stumbling on Delivery or if you're stumbling on Conclusion, you are not gonna have predictable sales, not for very long." — Jos Willard
Resources Mentioned:
- Profit For Coaches Episode 001 - The Coaching Industry Sucks
152 - Time to Exit
To paraphrase Kenny Rogers, basically, you gotta know when it's time for things to end and time for you to walk away. Hi, I'm Jos. This is Profit for Coaches, and on today's episode we're talking about when things should end. Specifically, we're talking about exit planning, a huge topic out there right now.
So let's talk about what you need to know so that when you're ready, you can exit your business in the most financially successful way possible. Enjoy the episode.
"An exit strategy is absolutely something that you should begin with from day one. And if not day one, the next best time to start is today." — Jos Willard
This week on Profit for Coaches:
- What types of businesses should have an exit strategy as soon as possible
- The first three steps to a financially successful exit strategy
- The role of business brokers and how to spot a good one
Our Favorite Quotes:
- "You don't have to have an exact plan. Things are going to change between now and 20 years from now." — Jos Willard
- "What matters is setting up your business so that it has that foundation and structure in place, so that when you are ready to step out of it, you can do so in the best way possible for you and the business." — Jos Willard
151 - Trust - with Darryl Stickel
“Almost all those trust literature treats people like rational actors. I don't know if you've met people before or not, but we're not always rational. Right?” — Darryl Stickel
This week on Profit for Coaches:
- A glimpse into Darryl's new book and his revolutionary, practical approach to building trust
- How to establish a shared vision of excellence.
- The fatal consequences of promoting a fear of making mistakes
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "When you say, I'm gonna help you build trust, people think, oh my God, we're gonna hold hands, we're gonna walk across hot coals. There's gonna be this huge sense of woowoo, and maybe some peyote involved or something. I'm none of that, right? It's really a practical applied approach."— Darryl Stickel
- "I wrote the book so that someone could just pick it up and read it, and get better at building trust."— Darryl Stickel
- "Trust is the willingness to make yourself vulnerable when you can't completely predict how someone else is gonna behave. And so there's elements of uncertainty and vulnerability mixed in there."— Darryl Stickel
- "There was this sense that people had to pull together or you wouldn't survive. That developed a sense in me that if I could help people, I should."— Darryl Stickel
How important is trust? Well, for you and me, it's important that you trust that I'm gonna bring you good information, or at the very least, that I'm gonna make the podcast entertaining and informative enough to be worth your time. As coaches and experts, trust is incredibly important between us and our clients because, well, how are they going to let us guide them or help them if they don't trust us to do that?
Trust is even more important in, gosh, almost every relationship that exists. Which is why I'm really excited to introduce you to my guest today, Darryl Stickel.
Darryl is one of the world's leading experts on trust. He's got over 20 years of experience and his PhD Building Trust in Hostile Environments from Duke University established him as a global leader for governments, businesses, and NGOs on practical approaches to building trust. Darryl has worked for McKinsey and Company in their Toronto office. He's advised the Canadian Military on trust building in Afghanistan.
He's served as faculty for the Luxembourg School of Business, and the Center for Effective Organizations at the University of Southern California, and he's recently completed his book, Building Trust: Exceptional Leadership in an Uncertain World.
Darryl's contribution to the field of trust has been recognized by his recent nomination to the top Thought Leaders on Trust by Trust Across America and Trust Around the World. This is going to be a very interesting conversation. I think you're gonna enjoy it.
Resources Mentioned:
- Book: Building Trust: Exceptional Leadership in an Uncertain World by Darryl Stickel
- Book: Never Split The Difference by Chris Voss
Any purchase through the amazon affiliate links above helps support the podcast. Thank you!
Connect with Darryl Stickel:
- Darryl Stickel's Website - Trust Unlimited
- Darryl Stickel on LinkedIn
- Darryl Stickel on Facebook
- Darryl Stickel on YouTube
What if we could build a wall around your coaching business so that it could handle almost anything without you having to break a sweat? Hi, welcome back to Profit for Coaches. This week we're talking about exactly that. What is this amazing thing? This great wall, manned by your armed guards that can protect your business from almost anything that could happen?
It's simple. It's The Vault. Enjoy the episode.
"That's what this money is doing, is it's standing guard on top of the walls helping to protect against danger." — Jos Willard
This week on Profit for Coaches:
- How The Vault can change the way you do business every day
- The massive impact of your pre-decisions.
- Stress and our short-term survival reactions vs long-term strategies.
- How to be ready for the ‘Dark Day’ in your business.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "It doesn't really matter how fast we get there, as long as we get there." — Jos Willard
- "When you make the decisions in advance, ... you don't have to make the decision while you're under stress." — Jos Willard
- "If we are worried about having cash in our business, we make bad decisions." — Jos Willard
So often we think in our business that in order to do better, we have to do more. We have to offer more. Part of that is the expert's curse, especially if we're in the knowledge business like coaches, consultants, et cetera.
We tend to think 'I've repeated this same answer over and over again. My audience is sick of it. My clients are sick of it. Everyone is sick of hearing just these simple, same three things that I say over and over again. I need to add more to it.'
ut that's not what's going to make your business better. It's not what's gonna get your clients better results. Instead, if you want to do better, you need to do less. Enjoy the episode.
"Make your business simple. Have one way to get clients, have one way to bring in revenue, have one thing that you fix."
— Jos Willard
This week on Profit for Coaches:
- Surprising ways doing less in your business can really be more.
- How well-meaning complexity can threaten your success.
- A simple strategy that can make your business unbreakable.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "When the economy gets tight, pressure is applied. Things that are more complicated, break sooner, they break faster, they break more often, they break in more places, and they break more catastrophically."— Jos Willard
If you want your day and your business to go better, you need to start them better. On today's episode, we'll talk about how you can make your day, your business, and your life a whole lot better, just by making two changes to how you start your day. Enjoy the episode.
"If you're feeling high stress in your business on a regular basis, you're gonna have difficulty making good long-term decisions. That's just how we're wired as human beings." — Jos Willard
This week on Profit for Coaches:
- Two simple techniques to tweak your morning routine for calm and success
- The best way to enjoy caffeine for better performance and sleep
- Why bacon and eggs is truly a breakfast of champions
- The FREE profitable practice scorecard!
Our Favorite Quotes:
"The science is very interesting on this because you don't even have to go to bed at the same time every night. You don't even have to sleep really well.. for this purpose." — Jos Willard
"Those two things will start your day off in a way that will give you more energy, clearer thought, less stress, and a nice buffer against all of the neurochemicals and other things that can go on in our head when we're looking at stressful situations."— Jos Willard
"The higher stress we're in, the more and more we will trade off good long-term decisions and good long-term payoffs, in order to get the short-term payoff of, escape from the danger. Or, escape from the pain."— Jos Willard
If you're a regular listener to the show, you're about to get confused. Because just a week or two ago, I told you you need to be asking more questions to make your business more profitable. And today I'm gonna be talking about why fewer questions will make your business more profitable, and what technique you can use instead of all of those questions, and you might even wind up getting better answers.
Enjoy the episode.
“Ask more questions... Ask fewer questions... The answer is, actually, it's both.” — Jos Willard
This week on Profit for Coaches:
- How the use of questions differs in coaching sessions and business scenarios
- How to effectively use 'labels' to garner meaningful information.
- A challenge this week that adds a powerful tool to your coaching arsenal
- The FREE profitable practice scorecard!
Resources Mentioned:
- Book: Never Split the Difference by Chris Voss
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
Our Favorite Quotes:
- “When we use a label, we try and label what we're seeing, then it's not an accusation, it's just a statement of this is what it seems like." — Jos Willard
- "There is almost no question that you can't reframe as a label." — Jos Willard
- ""If you want to make any negotiation, or any conversation more profitable, pleasant, and effective, practice using labels in place of asking questions." — Jos Willard
I want you to meet my friend Lauren Tickner. Lauren Tickner became a millionaire at the age of 23.
She's spoken on the same stages as Alex Hormozi, and Gary Vaynerchuk, and others, thanks to her social media and sales skills. Some people know her for her large podcast, the Impact School podcast, where she's interviewed people like Grant Cardone.
How did she get here? She made her first million through building a highly engaged audience on social media, and using that audience to launch a highly profitable online health coaching platform called Strength Feed.
After helping a few of her friends do similar things, she realized there was a huge opportunity in monetizing social media and in making that her business focus. And that's how Impact School was born. A few years later, and impact school has helped more than 1200 business owners implement social media sales systems to enroll more premium clients organically. I'm excited to have her on the episode. Buckle up. It's gonna be a fun one.
"The biggest thing that keeps coming up is authority. How can you make sure that you are seen as an authority to your potential client?" — Lauren Tickner
This week on Profit for Coaches:
- Expectations vs. Reality on the way to entrepreneurial heights
- The vital distinction between volume and sales, and profit and joy
- The importance of building and maintaining authority as a coach
- Building your coaching team, or why you might not want to
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "I want to make my clients have a high profit business that they love to run." — Lauren Tickner
- "I was trying to build different businesses, failing at literally everything. Then I realized the reason why those clients didn't get the results, is because they hadn't paid any money." — Lauren Tickner
- "Just because you make a million a month, does not mean you keep a million." — Lauren Tickner
Freebie for Listeners of Profit For Coaches!
How to build a “million dollar audience” that makes selling premium packages simple (without dancing on tiktok, constantly launching new ads, or a huge and stressful sales team)
https://impactschoolmethod.com/
Connect with Lauren Tickner:
- Lauren Tickner on Instagram
- Lauren Tickner on Twitter
- Lauren Tickner on Facebook
- Lauren Tickner on LinkedIn
- Lauren Tickner on YouTube
More on Lauren's Company and Podcast - Impact School:
- Impact School on Instagram
- Impact School on Facebook
- Impact School on LinkedIn
- Impact School on YouTube
Hey, I got a question for you. Do you know everything? My guess is, you know that you don't. The challenge is, as coaches, we sometimes forget that. Or at least, we act like we do. On today's episode, we take a deep dive into the art of questioning - why it’s crucial for your coaching practice and how to use it to grow and improve your business. We're gonna ask, why aren't you asking more questions?
"The point is this, you need to ask more questions” — Jos Willard
This week on Profit for Coaches:
- Why asking questions is fundamental to being a successful coach and business owner
- Why we need to replace assumptions with questions, and when we may be making them.
- How to implement effective questioning in your coaching practice right now.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “One of the biggest mistakes that coaches tend to make, we assume we know what those prospective clients want.” — Jos Willard
- "I see people who don't have a problem getting their clients, but they have a problem keeping their clients... they don't ask their clients, what's next?" — Jos Willard
- ""A lot of you would like to have more clients. You should be asking more questions." — Jos Willard
I am really excited to introduce you to my friend Tara Newman. Tara is the founder and CEO of the Bold Profit Academy, where she teaches service-based business owners how to sell premium services and programs, without the emotional stress of launching, worrying about ads, overwhelming social media strategies, or complex funnels.
She's a great lady. She is no nonsense. We pull no punches. Buckle up. It's a great episode. Enjoy.
"One-on-one work is the most profitable work that you can be doing” — Tara Newman
This week on Profit for Coaches:
- Debunking the Taboo around Loving Money
- Benefits of one-on-one work and how it can be more profitable than popular group-based models.
- Understanding True Business Sustainability
- Building a Business that Serves Your Life, Health and Wealth
- The FREE profitable practice scorecard!
Connect with GUEST:
- Tara Newman's Website
- Tara Newman on LinkedIn
- Tara Newman on Facebook
- Tara Newman on Instagram
Our Favorite Quotes:
- "I love to make money... And as a woman, that is still taboo to say, and I know sometimes I say that and it makes people very uncomfortable. So I try and say it a lot." — Tara Newman
- “it has to be good for my mental health, my physical health, my emotional health, my financial health, and be growing my net worth as a human being.”— Tara Newman
- "you need to be able to hit that $250,000, $300,000 mark with the least amount of delivery possible. And one-on-one happens to be that way." — Tara Newman
This thing that we have that is one of the things that helps us be successful as coaches, it's one of the things that makes us great at what we do as a coach, is also one of the single biggest challenges that we have that gets in the way, that prevents us from being successful at owning a coaching business.
We're talking about The Experts Curse.
"We forget how incredibly life-changing it can be to discover one simple thing."
— Jos Willard
This week on Profit for Coaches:
- The two main ways The Expert's Curse affects coaches and consultants.
- How overcomplicating things can lead to lost clients and hindered progress.
- The value of simplicity in coaching, and why it is crucial to remember that not everyone knows what we know.
- The Sally Ann Test, its connection to The Experts Curse and our assumptions about what others know.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "People don't pay extra for a bunch of fancy bells and whistles. They pay extra so that they can get it faster, they can get it better, or they can get it easier." — Jos Willard
- "We forget the value of the basic thing. We forget that not everybody knows the same thing that we know." — Jos Willard
- "The expert feels like they have to always be bettering themselves. And that can be a problem." — Jos Willard
How much of your business just drains the life out of you?
Welcome back to Profit for Coaches. On this episode, we're going to talk about energy. People think that energy is a finite resource. It's here and then it's gone, and then you run out of it and you don't have anymore. The truth is that of your three fundamental assets, energy is one of the two that is actually renewable. And, it's the faster of the two.
Enjoy the episode.
"Energy doesn't get destroyed. Energy doesn't get created, it gets moved around, recycled, transformed."
— Jos Willard
This week on Profit for Coaches:
- The relationship between money, time, and energy in your coaching business
- The Power of Full Engagement and the four types of energy
- The five different sources of energy renewal
- How focusing energy and intention can lead to better results
- The FREE profitable practice scorecard!
Resources Mentioned:
- Book: The Power of Full Engagement by Jim Loehr and Tony Shwartz
- Podcast Episode - 116 - Less is More - with Michael Yeung
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
Our Favorite Quotes:
- "For your business to be effective and to be profitable, you need to understand how you, your people and your clients use energy." — Jos Willard
- "You can expand and renew your energy by establishing specific rituals and behaviors, things that you intentionally do"— Jos Willard
One of the reasons why I typically say the online coaching industry sucks, is because so many of the big name gurus out there tell you basically the only way your coaching business is going to be successful is if you copy paste so that it looks like all of these other coaching businesses because there's only one real path to success.
Well, I'm here to tell you that's not true, and on today's episode of Profit for Coaches, we're talking with Ben Smith. And Ben will show you that a coaching business can be successful without looking like you might think it should.
Ben Smith is a fitness and nutrition coach. He's an entrepreneur, he's an army veteran, and he's a mental health advocate, and he's based out of Los Angeles.
Over more than a decade of working in health and fitness, he's led programming at respected strength training gyms in LA, he's developed an online training for high performing individuals all over the world, and he currently travels the globe as a performance coach for clients in the music industry.
There aren't a lot of gurus out there telling you that that's the way to build your coaching business successfully, but Ben does just fine. And he leverages his platform to promote holistic mind body wellness by candidly sharing his experience along the way. And he's sharing it with us today. Enjoy the episode.
"You've done hard things before, you'll do hard things again... Just start."
— Ben Smith
This week on Profit for Coaches:
- The power of simplifying wellness and focusing on what truly works.
- The importance of empathy and understanding in building strong coaching relationships.
- How the concept of "profit" goes beyond money and can lead to a more fulfilling life.
- The role of physical fitness as a gateway to mental, emotional, and spiritual health.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "It's not about me as the coach, it's about them as the client or as the human." — Ben Smith
- "I create a space for people to try a thing that's inherently scary...and then secondly, I get them really excited about a thing that they don't know they're excited about yet." — Ben Smith
- "Have empathy for the other, and then grace for yourself." — Ben Smith
- "Physical fitness is the tide that raises all ships." — Ben Smith
- "I'm not supposed to be here... And now I get to. It's all free, it's all extra." — Ben Smith
Connect with Ben Smith:
- Ben Smith Website
- Ben Smith on Instagram
- Ben Smith on Twitter
You're never gonna get anywhere if you don't get outside of your comfort zone and get comfortable with being uncomfortable. Have you ever heard that before? Is it true? Yes and no. Welcome to Profit for Coaches, and on today's episode we're gonna talk about when and why you should or shouldn't be getting uncomfortable.
"We should all have something going on in our business that we're wrestling with, that we're trying to figure out."— Jos Willard
This week on Profit for Coaches:
- Spotting and working through discomfort that leads to growth without compromising your values
- How to determine if a new challenge is worth pursuing or if it's misaligned with your brand
- A simple process to address the current discomforts in your business for your good
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "If you're doing great, and everything's where you want it to be, then let it go. You don't have to do those things." — Jos Willard
- "You don't get outta the way and let your business grow when that requires lying to people."— Jos Willard
- "You're always gonna be uncomfortable learning something new, trying a skill set that you haven't used before"— Jos Willard
Those of you who love it when I have these episodes that you get to really geek out and dig into the business side of coaching and the nitty gritty of what makes the business work, you are going to love this episode. Hi there. I'm Jos Willard, host of Profit for coaches, and on today's episode, we're talking with my buddy Ross O'Lochlainn.
Ross is a former engineer turned conversion strategist and coach, which means he's got that engineering kind of brain and he's managed to turn it into a coaching tool. He's developed a proprietary conversion system called Open Every Day that helps education and coaching businesses sell sustainably without having to rely on the launch model.
And if you've listened to the podcast for very long, you know, I'm not a huge fan of the launch model. We're gonna find out today what you can do instead of that. Ross talks fast like an Irishman, and he's full of amazing ideas. So buckle up, get your notepads out, and get ready to enjoy the episode.
"Brand is what other people are talking about and saying about you when you are not there."— Ross O'Lochlainn
This week on Profit for Coaches:
- Bridging the gap between data analysis and customer psychology
- The pros and cons of launches as a strategy
- The merging of direct response and branding in modern marketing
- Building a sustainable coaching business through proactive communication and authority
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "Numbers are only useful insofar as they tell you what to focus on next."— Ross O'Lochlainn
- If you're looking at too many numbers, it's gonna paralyze you."— Ross O'Lochlainn
- "Your market for the most part is not waiting around for you to sell. They're looking for solutions throughout the year."— Ross O'Lochlainn
- "Brand is what other people are talking about and saying about you when you are not there."— Ross O'Lochlainn
- "Business is a constant tension between sales and delivery."— Ross O'Lochlainn
Connect with Ross O'Lochlainn:
- OpenEveryDayBook.com
138 - Your Best Investment
What is the single biggest, most important, highest ROI investment you can make in your coaching business? On today's episode we're gonna talk about this question. Spoiler alert, you probably already know the answer. I discuss how to become a better coach, build your skillset, and leverage other people's experience to maximize your profit, in money, time, in your energy. Your ability to be present for the people and the things that matter to you. Let's get into it.
- "If you're the smartest person in the room, unless you're being paid to be there... you're probably in the wrong room."— Jos Willard
This week on Profit for Coaches:
- When to focus on one skillset and one target market
- The importance of leveraging other people's experience and knowledge.
- The deadly danger of the "Expert's Curse"
- How to recognize when it's time to seek help
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- "The more coaching you have had yourself... the better your skills get." — Jos Willard
- "the single biggest, most important, highest ROI investment you can make in your coaching business is in yourself." — Jos Willard
- "To be a profitable coach, you do need to build skillset. You do need to figure out how to do some things."— Jos Willard
Life is not supposed to be easy. On today's episode, that's what we're gonna talk about. The fact that life really isn't supposed to be easy, and it's not always gonna be easy. But it can be simple. And when it's simple, it's easier.
“Just because they're basic to us, doesn't mean that there's no value to them or that everybody knows what we know.” — Jos Willard
This week on Profit for Coaches:
- Embracing the fact that life isn't supposed to be easy, but it can be simple.
- Understanding that value doesn't inherently come from difficulty or complexity
- Simplifying to get to the next level of success.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “Quite often, if you're gonna be really successful, the actual question is, 'what do we need to remove? — Jos Willard
- “When we make things simpler, we tend to make them easier. or at least less difficult." — Jos Willard
- “The actual lesson is this: keep it simple. In fact, simplify." — Jos Willard
"Be fearful when others are greedy, and greedy when others are fearful."
Hi, I'm Jos Willard, host of Profit for Coaches. And on today's episode we're gonna take a look at something from that Warren Buffet perspective.
Now, running a coaching business isn't quite the same thing as investing in the stock market, but still, there is some truth to that Warren Buffet quote, "Be fearful when others are greedy, and greedy when others are fearful." that if we paraphrase, it does apply very much to the coaching industry and running your business.
In this case though, it's less about being greedy, and more about taking advantage of opportunities. Enjoy the episode.
“What can I do to grow my business while everyone else is being fearful?” — Jos Willard
This week on Profit for Coaches:
- The psychology of survival mode in an uncertain marketplace
- What those who get ahead do differently when most are fearful
- Hidden (and not so hidden) opportunities to move toward the coaching business you want
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “There's a lot of uncertainty right now in the marketplace, particularly in the coaching marketplace.” — Jos Willard
- “Those competitors who did invest, who did spend money, they're miles ahead.” — Jos Willard
- “You're not gonna be able to grow to where you want to grow, if you go into survival mode when the economy is rocky.” — Jos Willard
135 - Chatting GPT - with Amy Yamada
This week we're talking to Amy Yamada. Amy's a seasoned business coach, she's a speaker, and an expert in the cutting edge technology of ChatGPT.
Amy empowers established coaches to grow their businesses in a way that is fully aligned with their authenticity and desired lifestyle. And specifically, she has jumped on ChatGPT from the beginning and run with it.
She is the only person I know out there who isn't just talking about taking ChatGPT and how do I use it the most efficiently to create the prompts and the sales pages and et cetera, et cetera.
Amy took her focus, which is authentic messaging, and she's learned and she is teaching other people how to use ChatGPT, and how to teach ChatGPT to speak in your voice for you. This is an amazing episode. I think you're gonna enjoy it.
“What do you really wanna say?” — Amy Yamada
This week on Profit for Coaches:
- Going deep and beginning with "what I really want to say is..."
- Using ChatGPT to get more of YOUR authentic voice into the world.
- The epic magic of Amy's Heart Speech framework with ChatGPT
- Behind Amy Yamada's business and heart-centered philosophy.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “I knew deep down inside there's something more calling me forward.” — Amy Yamada
- "We don't want it to be fine, we want it to be authentic to who we are." — Amy Yamada
- "Instead of chasing clients, they'll be like gravitational pulls to you." — Amy Yamada
Resources Mentioned:
- Amy's 30 Day ChatGPT for Coaches Group
- Amy's Ultimate Guide to ChatGPT for Coaches
- Otter App for transcribing speech
Connect with Amy Yamada:
- Amy Yamada's Website
- Amy Yamada on Facebook
- Amy Yamada on Instagram
- Amy Yamada on LinkedIn
134 - Putting on the Breaks - with Jos Willard
I'm here to help you build the coaching business that is going to give you the lifestyle you want. The money, the time, et cetera, while also allowing you to serve the people that you are meant to and want to serve, in the way that you do it best. And my goal is to help you build that business as quickly as possible.
On today's episode, I'm gonna tell you about something a little counterintuitive to those who subscribe to the "grind through it, get it done as quick as you can" philosophy. What are we talking about? We're talking about leveraging the productive power of taking a break.
“You're just not as productive if all you're gonna do is grind, grind, grind without a break." — Jos Willard
This week on Profit for Coaches:
- The simple timing practice to empower your working day
- Leveraging the productive power of taking a break
- Intense happenings in the coaching world
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “Get those longer, multi-day, multi-hour breaks scheduled in and honor them.” — Jos Willard
- “You're gonna be working 50 to 55 minutes of every hour.” — Jos Willard
- “Just giving yourself that five minute break every hour is going to make you far more productive.” — Jos Willard
Resources Mentioned:
- FREE Marketing Summit for Coaches - Hosted by Uta Demontis, Featuring Jos Willard and many other speakers
- Book: High Performance Habits by Brendan Burchard
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
133 - Beyond the Template - with Uta Demontis
Today I get to introduce you to a friend of mine, someone I've known for years. Her name is Uta Demontis, and she's a web designer for coaches. She spent over a decade in the coaching and complimentary therapy world as a practitioner.
She started out as a shiatsu practitioner and a meditation teacher. Then she trained in NLP in coaching. For many years, she ran her own relationship coaching practice in London. Before working as a practitioner though, she studied multimedia arts at the degree level. She has years of experience in the field of presentation graphics, web design, and video editing for online courses.
So of course, she now combines her coaching and web design skills to create websites that help coaches attract their ideal clients. She's a great human being, and I really enjoy talking to her. I think you're gonna enjoy this episode.
“Coaches in coaching school, don't necessarily learn how to do marketing." — Uta Demontis
This week on Profit for Coaches:
- Staying true to yourself in business, even when that means big or scary changes
- Why your self-built website may be hurting your practice
- An amazing marketing and networking resource you can attend for free this month!
- Uta's journey through practitioner coach, clinical sexologist, meditation teacher, to web designer for coaches.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “I always followed really, what I felt was a reflection of me and where I was at in my own life.” — Uta Demontis
- “It is not easy to build a good looking website, even with a website builder.” — Uta Demontis
- "I just found coaching as such an empowering process, that, it's positive, it empowers the client. It doesn't, go back and look at everything that happened in the past." — Uta Demontis
Resources Mentioned:
- FREE Marketing Summit For Coaches March 20-31 2023 - marketingsummitforcoaches.com
Connect with Uta:
- Uta Demontis' Website
- Uta Demontis on Linkedin
132 - Spring Cleaning - with Jos Willard
We've just turned the page on the calendar, it is now March. And you know what that means? It's time to get the crap, out of your house. On today's episode, we're talking about what here in North America is known as spring cleaning. If you're in the southern hemisphere, we'll call it, whatever you call it, when you get rid of the extra stuff that's in your house, as the weather starts to turn cold, so you're not sitting through the winter on a bunch of extra crap you don't need. In other words, we're gonna look at your business, and get rid of stuff that's getting in the way. Enjoy the episode.
“Time, money and energy. We need those resources to be invested in our coaching business, not spent ." — Jos Willard
This week on Profit for Coaches:
- Clear out the clutter and make your coaching practice more profitable
- What profitable really means for your practice and for YOU
- What to strip down to make your coaching practice an efficient, profitable machine
- How to identify and eliminate the things getting in the way of YOUR success.
- The FREE profitable practice scorecard! Get personalized advice, guidance, and action steps designed around your unique situation, life, practice, goals, and challenges.
Our Favorite Quotes:
- “The expression is, we want it to have as many steps as it needs, but as few as possible.” — Jos Willard
- "Is this as simple as possible? Is there anything in here that doesn't need to be here?"— Jos Willard
- "Ask yourself truly, at every point along the way, do I need this to be here? If you don't, get rid of it."— Jos Willard
It's not every day that I get to have an actual genius here on the podcast. On today's episode, we're gonna be talking with a genius. The Inventory Genius. Her name is Ciara Stockeland, and she is the textbook example of a serial entrepreneur.
She's been owning and operating businesses since her early teens. She started her first real store in 2006, which of course, she then turned into a franchise. That experience in retail and wholesale led her to launch the first to market subscription box for boutique store owners. She built this business and sold it within 18 months, and she was just getting started.
Most recently, a few years ago, Ciara launched The Inventory Genius. It's a coaching program for inventory based business owners. In that program, Ciara strives to motivate business owners to build profitability and peace of mind into their businesses.
Get ready for more of her high-performing and fascinating story, as well as who and how she helps become geniuses with their own inventory and more. I think you're gonna enjoy this episode.
“I love to solve problems, so figuring out, okay, what's going on in the industry that needs to be solved, and how could we do this?.” — Ciara Stockeland
This week on Profit for Coaches:
- Coaching in the underserved inventory-based business space
- A wide and winding path to and through success in multiple industries
- “Descaling” and how to think about your business size in creating the life you want
- The hard moments in entrepreneurship and how they can help you be the best coach possible
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “I was starting to answer a lot of questions, and I thought, maybe I should start charging for some of these answers.” — Ciara Stockeland
- “I don't need to build another million dollar business. I'm building a lifestyle that I want, and I want to work with the clients that I enjoy, that I know I can make a massive ROI for.” — Ciara Stockeland
- “I know what it's like to work for free. And how discouraging that is”— Ciara Stockeland
Resources Mentioned:
- Podcast Episodes About Scaling Business:
- 123 - Anti-Scale
- 020 - The Myth of Scale
Connect with Ciara Stockeland:
- Ciara Stockeland's Website (and find her book The Inventory Genius here and on Amazon March 10!)
- The Inventory Genius Podcast
- Ciara Stockeland on Facebook
- Ciara Stockeland on Twitter
- Ciara Stockeland on Instagram
- Ciara Stockeland on Youtube
- Ciara Stockeland on Pinterest
- Ciara Stockeland on LinkedIn
Hey there Abraham, I hate to break it to you, but it's time to stop sharpening your axe. Hi there. I'm Jos Willard, host of Profit for Coaches, and on today's episode we're gonna talk about a problem that so many coaches run into. And it is the problem of optimization. So many of us coaches buy into that quote that's attributed to Abraham Lincoln.
If I had six hours to cut down a tree, I'd spend the first four sharpening my axe. And while, yes, it is true that you wanna make sure you have the best tools for the job, sometimes you just need to start chopping. Enjoy the episode.
“There's always something that you know what if I did this thing, it would probably help my business be better.” — Jos Willard
This week on Profit for Coaches:
- Two mindsets on optimization
- Which mindset is the most beneficial and effective for your growth
- One quick action step for this week for real, meaningful (maybe slightly scary) progress
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “Anything worth doing is worth doing right. Eventually.” — Jos Willard
- “I'm willing to bet, if you're listening to this episode, there is something that you're working on right now.” — Jos Willard
- “We wind up missing out on the opportunity because we're too busy trying to make sure we do it exactly right.” — Jos Willard
PC129 - Anti-Social
So, I'm being accused of being antisocial. And if you believe the experts, it's going to kill my coaching business. On today's episode, we're gonna talk a little bit about being antisocial, and the amazing opportunities that might exist for you and your coaching business if you too, decide to be just a little antisocial. Enjoy the episode.
“There's a lot of folks with a lot of very, very profitable, highly cash flowing businesses that don't go anywhere near social media, cause they don't need to.” — Jos Willard
This week on Profit for Coaches:
- Where have the guest epiosdes been?
- Is it possible to run a profitable practice or company without any social media presence?
- Who runs companies off the social media grid?
- The shocking number of business owners getting ready to exit in the next 10 years.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “If you wanna send me a direct message on Instagram, Facebook, or LinkedIn, I'm out there. Feel free to do that” — Jos Willard
- “If you were thinking about working with these types of clients, they're not going on social media to look for you either.”— Jos Willard
- “If they're looking for any sort of help, most of the time, they're not looking on social media.” — Jos Willard
- “If you are a person who struggles to use social media strictly for business and strictly as a content creator, That's understandable.”— Jos Willard
PC128 - Profit Psychology
What is the purpose of your business? I'm not asking you why you decided to start a business, why you got into business. I'm asking, what's the purpose of your business? And yes, pretty sure I have an answer.
You may have noticed by now that the title of this show is Profit for Coaches. And my brand for all of the coaching that I do for other coaches in the coaching community is the Profit for Coaches brand. My program for cashflow management is Profit Flow, which is based a hundred percent on Profit First. I am a licensed and certified Profit First Professional. I'm an Advanced Professional. I'm a Profit First Coach, and I'm a guide and trainer for other Profit First Professionals in Canada. I'm pretty fond of that system of cashflow management.
We talk about leveraging your own psychology as a human being. Leveraging the way that your brain and emotions already work, so that your behaviors are actually a benefit to you rather than something that is getting in your way, causing a problem or something that you're supposed to have to learn how to retrain, do differently, et cetera.
So why do we focus so much on looking at profit first?
“Before you can do anything else, before you can make any changes in the world that are positive, you have to be self-sufficient.” — Jos Willard
This week on Profit for Coaches:
- The psychology of Profit First and why I focus so much on it
- What questions to ask in your business to make the most positive impact on the world
- The science side and the woo side of how we make things come to be
- The purpose of any business, whether for-profit or not
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “Your number one focus as a business owner, needs to be having that business be profitable.” — Jos Willard
- “The purpose of a business is to make a profit for its owners. Everything else that does is secondary to that.” — Jos Willard
- “We're making decisions, we want to ask, is this investment going to help the business perform its purpose?” — Jos Willard
Resources Mentioned:
- Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
- Podcast Episode: The Woo Scale
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
PC127 - The Reality of Success
Here's the theme of today's episode pretty succinctly. When a person believes in the value of the advice given them and applies it, they establish within themselves the reality of success.
I have some questions for you. Number one, how long have you been listening? Have you just listened to some of the guest episodes? Have you only listened to the solo episodes? Is this your first episode? How many episodes have you listened to?
Secondly, and this is even more important, of all of the advice and ideas that you've heard in this podcast, how many of them have you actually applied?
On today's episode we'll talk about the reality of success. What you value, you apply, and in doing so, establish the reality of success. Enjoy the episode.
“We waste so much time trying to convince our clients to apply what they're learning from us” — Jos Willard
This week on Profit for Coaches:
- Where do problem clients come from?
- What to do with your clients when the problem they signed up to fix isn’t the real issue
- What happens to your business when you chase the people who believe in its value
- How to establish within yourself the reality of success
- The FREE profitable practice scorecard!
Resources Mentioned:
- Book: Feeling is the Secret by Neville Goddard
- Book: Never Split the Difference by Chris Voss
Any purchase through the amazon affiliate links above helps support the podcast. Thank you!
PC125 - Hudson’s Bay Start
We’re about three weeks into January. Has real life started to encroach on the goals you’ve set? Somewhere in December or maybe early January, most of us will have sat down and we will have decided, all right, this is our plan. But stuff happens, right? We've got stuff to catch up on, and sometimes that catch up list becomes the thing in the way of new behaviours, or the new behaviours feel like they’re just making the catch up list bigger. Of course, changing habits or adding new activities can be very challenging things.
On today's episode, I discuss the Hudson's Bay Start, a snippet of history and a great tool you can use to get 2023 going in the right direction, even if it doesn't feel like it started in the right direction. I also share ways this can look in your business, who needs this tool, and who should keep right on ahead as they are.
“All right, we're three weeks in. What do we need to change?” — Jos Willard
This week on Profit for Coaches:
- Common challenges with setting and keeping resolutions in business
- The difference between positive challenges and red flags
- The Hudson’s Bay Company’s historic strategy to ensure a successful journey
- What to do next to start or restart your year, plans and business on the right foot
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “The point is they did a short start that gave them the opportunity to figure out what needs to be adjusted.” — Jos Willard
- “We don't want to walk away from things just because they’re not easy.” — Jos Willard
- “Did you commit to the wrong path?” — Jos Willard
- “It's possible you just need to let go of some things that you haven't been letting go of yet.” — Jos Willard
Gemma Gilbert is a Business Coach who helps other coaches turn their high-ticket 1-1 service into simple, evergreen group programs they can grow month over month, without exhausting launches.
Gemma saw her career taking her away from her family and her freedom and took action. After trying every one-to-many model out there, landing on coaching business done her way, bringing in 30-35K per month and on steady track for 40-50K per month, while taking every school holiday (13 weeks per year) away from her business, and sahring that true freedom with others who are ready to make the change.
Today Gemma joins us to discuss her journey through the weeds of running multiple memberships and other cyclical models, and the simpler path coaches can take to transition to evergreen group programs as a business model. She counters myths around the value of group coaching and what niches can work in a group format, and lays out in detail how to know when you’re ready to make the leap. Gemma also encourages those who might have worries about making “too much money”, and welcomes great coaches to talk with her about how to work less, make more, and increase their impact at the same time.
“it's not the model that's stopping you, it's the belief in yourself that you can do it.” — Gemma Gilbert
This week on Profit for Coaches:
- Why and when group coaching can be more valuable than one-on-one.
- How to make sure your group coaching clients get great results together.
- How Profit First can help you decide when it’s time to hire help.
- The preferred, fast, “lazy” way to grow your email list.
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “More people with money who can help more people is a good thing.” — Gemma Gilbert
- “All we're doing is we are taking that genius in your head, and we are turning that into a pre-recorded pathway.” — Gemma Gilbert
- “I haven't found a single niche that can't be offered in a group.” — Gemma Gilbert
- “You do have to be willing to niche down. Niche just matters so much more in group programs.” — Gemma Gilbert
Resources Mentioned:
- Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Any purchase through the amazon affiliate link above helps support the podcast. Thank you!
Connect with Gemma Gilbert:
- Gemma Gilbert Website
- Gemma Gilbert Freebie and Email List Sign-up
- Scaling With Group Programmes Facebook Group
- Book a 15-Minute Growth Gameplan call
- Gemma Gilbert Coaching on Instagram
- Gemma Gilbert Coaching on Facebook
Happy 2023!
At this point, it’s been around two and a half years since we started running the Profit for Coaches podcast. Throughout this time, I’ve shared the knowledge I gathered from my experience building a profitable coaching practice. And, in the last few months, a lot of guests also came into the show to co-create episodes and talk about themselves, their stories, and their coaching businesses.
I hope to keep providing you with the things you need to help your coaching practice be more successful. But before we start our journey into the new year, there’s something I need to tell you—something that will immensely help you in your coaching career.
In this episode, I share something important to keep in mind as we begin the new year. I review the past few months here at Profit for Coaches and share what we have in store for 2023. I underscore what prevents many coaching businesses from finding success. I also discuss the power of simplicity and focus and highlight what the most profitable coaching practices have in common.
“I hope that, as we start 2023, you’re full of hope, excitement, gratitude, and that you’re as excited about what’s coming up this year as I am.”
- Jos Willard
This week on Profit for Coaches:
● Looking back at 2022 and planning for 2023
● My purpose behind Profit for Coaches
● The biggest impediments to a successful and profitable coaching practice
● The power of keeping your coaching business simple and focused
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “The single most important thing about these guests and visitors is this: if what they’re talking about doesn’t serve you right now, ignore it.” - Jos Willard
● “The most profitable coaching practices are the ones where coaches are involved in coaching clients—helping them get transformational results.” - Jos Willard
● “You won’t be able to help your clients with what they want and need in their lives if you’re trying to copy-paste everything you hear.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
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Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
When starting a coaching business—any business—the prevailing opinion is that you should build to scale. The thing is—and this something I get a lot of flak for—I’m not a big fan of the idea that everything needs to be built to scale starting from day one. If your focus for 2023 is to make everything scalable, you may hurt your business. So, rather than focusing on scale, you may want to focus on something I think will help 2023 be your best year yet.
In this episode, I discuss why building a business to scale from the get-go can be dangerous and what you can focus on instead when you’re just starting a coaching practice. I differentiate “scale” from “grow” and explain why we need to stop interchanging the two. I reveal why you shouldn’t try to operate like a multi-million dollar coaching company from day one and describe problems businesses have at different stages of growth. I also highlight the value of simplicity and recording how you systematize everything in your business.
“As you’re looking at your business plans for 2023, don’t worry about scale—focus on simple.” - Jos Willard
This week on Profit for Coaches:
● The “anti-scale” evangelist
● The difference between “scale” and “grow.”
● Understanding the choices, problems, and solutions for different phases of your business
● Why building to scale from the very beginning is dangerous and counterproductive
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “If you’re focusing on trying to scale from the very beginning, that is the fastest way to ensure your business never gets off the ground.” - Jos Willard
● “Focus on what works now and what you can do along the way to ensure you’re going in the right direction and faster.” - Jos Willard
● “You don’t build an international logistics network when all you’re doing is selling lemonade at the corner. You can figure out your international distribution stuff when you’ve gotten out of your neighborhood.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
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Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Ben Edwards is an entrepreneur, investor, and business strategist of thousands of European businesses. A master dealmaker, Ben has experience in multiple industries helping businesses overcome the brink of failure and transforming them into success stories. He is the founder of the Benjamyn James Group, a consultancy that helps businesses grow and flourish. The Benjamyn James Group offers options to those looking to develop a successful wealth strategy and solutions to owners who want to exit their businesses.
Ben joins me today to discuss fit-finding and the one skill set every coach needs to build a profitable, successful coaching practice. He offers advice on giving prospects free educational content and strategies for launching group programs. He describes the importance of niching down and explains the value of turning expenses into investments. Ben also highlights the true measure of an expert and underscores the value of having a good network of coaches with varying degrees of experience.
“With all the noise in the industry, fit-finding is better than the sales process.” - Ben Edwards
This week on Profit for Coaches:
● What coaches do and how they help people get where they want to be
● The power of fit-finding and the importance of niching down and narrowing your target market
● The minimum viable product launch method and the “anything will do” mindset
● The difference between iteration and learning as you go
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “‘Having a broad market’ is the worst piece of advice you can give to coaches. If you speak to everybody, you will get no one.” - Ben Edwards
● “Coaches want to do good in the world, but you can’t do good in the world if you haven’t got any money and you’re stressed.” - Ben Edwards
● “Being a coach and the skill set related to that are different from running a coaching business.” - Ben Edwards
Connect with Ben Edwards:
● The 7-Figure Roadmap
● Ben Edwards on LinkedIn
● Ben Edwards on Instagram
● Ben Edwards on Facebook
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Jackson Millan is the co-founder, CEO, and Head of Strategy of Aureus Financial, an organization dedicated to working with service-based businesses to remove cash flow bottlenecks and turn their business profit into personal wealth. As the “Wealth Mentor,” Jackson has spent the last 14 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families. He has successfully guided over 1,000 clients in building an excess of $1.5 billion in combined wealth and has scaled multiple 7-figure businesses.
Jackson joins me today to describe his background and how he became The Wealth Mentor. He explains why the FIRE method of wealth building is “shrinking” yourself wealthy and why most wealth creation strategies fail. He outlines quarterly money milestones and discusses how to think about wealth creation in the short and long term. He also highlights the importance of building a war chest for your business and home and provides steps financial advisors can take to build wealth while focusing on growing their businesses.
“If you love what you do and do it in a capacity where money is no longer the primary driver, it changes the game.” - Jackson Millan
This week on Profit for Coaches:
● Thinking about wealth creation in the long-term and the short-term
● Why most of the strategies and philosophies around wealth creation don’t work
● The three fundamentals of creating wealth
● What coaches can do in the new year to build their wealth while focusing on their businesses
● The FREE profitable practice scorecard!
Resources Mentioned:
● Wealth Health Check Scorecard
Our Favorite Quotes:
● “Asset allocation is what contributes to asset performance.” - Jackson Millan
● “Stop looking to time the market. Start accumulating good, quality assets when you can afford them.” - Jackson Millan
● “Start building money muscle memory. Choose a market tracking index fund, automate what you can, set a reminder to review it, and keep building up steam.” - Jackson Millan
Connect with Jackson Millan:
● Aureus Financial
● Wealth Mentor
● Aureus Financial on LinkedIn
● Aureus Financial on Instagram
● Aureus Financial on Facebook
● Aureus Financial on YouTube
● Jackson Millan on LinkedIn
● Jackson Millan on Instagram
● Jackson Millan on Facebook
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, a company on a mission to help small business owners get more clients—even if they hate marketing and selling. He is the creator of several programs, including Delightful Emails, The School for Selling, and The Single Malt Mastermind. Recognized by Glamour Magazine as a “Tough Love Business Guru,” Matthew is the author of Get a Fcking Grip: How to Get Your Life Back on Track* and the host of The Marketing for Coaches Show. He graduated with a degree in Politics and International Relations from the London School of Economics and Political Science.
Matthew joins me today to discuss what has gone well and the lessons he has learned from running his business. He discusses the value of simplifying the operations side of your coaching business and explains how coaches can become widely known experts in their field. He also highlights how you can grow your coaching business without adding more to it and underscores the importance of having a well-defined niche and target market.
“When you find a formula that works somewhat, you must repeat it, and repeat it, and repeat it.” - Matthew Kimberley
This week on Profit for Coaches:
● Matthew’s background and a brief history of the Book Yourself Solid system
● A small lesson about having your own intellectual property as a coach
● Why being a coach means getting comfortable with boredom
● Pivoters versus flip-floppers and what it takes to be a thought leader
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “The smaller, narrower, and more clearly defined your target market and niche is, the easier everything is, no matter what you’re selling—this is eternal truth.” - Matthew Kimberley
● “If you want to be known for something, you’ve got to have your key piece—your Schrodinger’s cat, Pavlov’s dog, Maslow’s pyramid, Eisenhower’s matrix—attach it to your name and repeat it ad infinitum.” - Matthew Kimberley
● “There’s nothing wrong with pivoting, but if you’re pivoting every two minutes, you just haven’t been committed.” - Matthew Kimberley
Connect with Matthew Kimberley:
● Matthew Kimberly Website
● Book Yourself Solid
● Podcast: The Marketing for Coaches Show
● Book: Get a Fcking Grip: How to Get Your Life Back on Track*
● Book Yourself Solid on LinkedIn
● Book Yourself Solid on Instagram
● Book Yourself Solid on Facebook
● Matthew Kimberley on LinkedIn
● Matthew Kimberley on Instagram
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Many coaches aren’t in it for just the money. They pursue coaching as a career because they want to make an impact. They want to impact people’s lives, help their communities, and drive real change in the world. However, not many coaches understand that the impact they want to make on the world is fundamentally dependent on the profit that they make for their business. Profit doesn’t just mean money—it could mean all the things you can do with money: driving transformation in people’s lives, creating change, and making an impact. Profit supports you, your mission, and your purpose.
In this episode, I highlight the importance of generating profit for your coaching business. I explain how profit can help you make a change in the lives of the people you want to serve. I discuss the value of simplifying a business and the characteristics you need to look for in a coach if you decide to work with one. I also underscore the importance of having a cash flow management system for your coaching practice and share some action points you can do today to start making your business profitable.
“You do yourself, your family, friends, clients, community, and everybody you care about a disservice if you continue to allow your coaching business to not make money.” - Jos Willard
This week on Profit for Coaches:
● Different kinds of profit and how they sustain your purpose as a coach
● The importance of installing a cash flow management system and cash flow
● Why you need to be able to simplify your business
● What to do if quitting isn’t an option for you
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Our Favorite Quotes:
● “Find a coach who can help you simplify your business, get focused on one thing, solve one problem, and make a ton of money doing—then build your business out.” - Jos Willard
● “If the idea of quitting disappoints you, you know well that having your own coaching business is what you’re meant to do.” - Jos Willard
● “You need to focus, to have a plan and system in place that manages your cash flow. Step number one: you need to have cash flow.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Some time ago, I realized I wanted to shift my focus toward helping coaches where I was seven years ago—around the $150,000 a year mark and aiming to earn half a million dollars a year. I wanted to help people build profitable coaching businesses on their own schedules without their businesses ruining their lives. And while that idea resonates with many people, I struggled with translating it into a message that invited them to work with me. Then, my coach said something that struck my interest:
“If you were talking to your past self, what would you have wanted to hear? What would have made you say, ‘Yes, I’m going to do it!’”?
In this episode, I share what coaches could have said or done to inspire me to take action. I explain why I distrusted the “coaches’ coaches” industry and what it took me to work with a coach finally. I discuss why I put a premium on coaches who build relationships and highlight why it’s important to avoid “cloning” yourself when working with clients. I also describe why there’s no single way to build a thriving coaching business and reveal your most impactful, unique selling proposition as a coach.
“If you’re helping clients work through an experience you struggled with, don’t tell them there’s only one way to do it—going through the same challenges doesn’t mean they’re the same person you were.” - Jos Willard
This week on Profit for Coaches:
● Why it took a lot for me to trust coaches who coach other coaches
● The two types of coaches for coaches
● The importance of building trust and relationships
● Why there’s no one true way to build a profitable coaching practice
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “You can’t just copy and paste somebody else’s system and expect it to work for your business, especially when it comes to marketing and your voice.” - Jos Willard
● “You are your unique selling proposition. The way you show up—your persona, your voice, the way you interpret and deliver things—is your unique selling proposition.” - Jos Willard
● “There’s no one way to differentiate what matters other than how you show up and interact with your clients. YOU are the difference.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For exclusive content and information, visit our website and grab your free profitable practice scorecard.
Michael Yeung is a productivity expert and business coach. As the founder and owner of Elite Performance Ltd, Michael is on a mission to help entrepreneurs maximize profit, freedom, and fulfillment by revolutionizing how they invest their time. He has helped clients from 14 different countries and countless industries to achieve breakthroughs in their businesses and create more time for themselves. In addition to being a business coach, Michael is a veterinary surgeon—he earned his Bachelor of Veterinary Medicine from the Royal Veterinary College, University of London.
Michael joins me today to discuss how coaches can achieve more for less of their time. He describes the pandemic of lifestyle entrepreneurs burning out. He explains why it’s important to understand the alignment between priorities and schedules and reveals how to avoid hustling in the wrong direction. He elaborates on why self-awareness, external perspectives, and journaling can help coaches leverage time for productivity. Michael also shares his best practices for delegating and outsourcing and outlines the three pillars of scaling impact, influence, and income while scaling down your work hours.
“Simplify your business in a way that introduces scalability and takes away complexity.” - Michael Yeung
This week on Profit for Coaches:
● Managing your time the way you manage your cash flow
● Increasing your business’s revenue without increasing the time you work on it
● Why you shouldn’t wait for your coaching business to scale before setting boundaries
● Shiny object syndrome and what causes unpredictable revenue
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “We have to be creative with how we allocate our time for maximum leverage and returns on time invested.” - Michael Yeung
● “When your foundations are established, multiply what’s working. Don’t add on new funnels, shiny objects, or complexities until you have fully leveraged the opportunities that overlie your business.” - Michael Yeung
● “As you scale up, your responsibilities and workload will increase. If you don’t set boundaries now, your priorities will keep getting crossed out.” - Michael Yeung
Connect with Michael Yeung:
● Elite Performers Ltd
● Elite Performers Ltd on LinkedIn
● Productivity & Performance Facebook Group
● Michael Yeung on LinkedIn
● Email: michael@michaelyeung.net
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Over the last few months, I’ve been doing a lot of work on my coaching business. While I fully expect to continue making changes in my business through the end of 2022 and likely through Q1 of 2023, I’ve noticed a common theme among these changes. This theme has appeared in every aspect of my business that I’ve worked on. I’m seeing it come up when I help other coaches improve their businesses.
This common theme is complication.
This week, I explore coaches’ proclivity toward overcomplicating their businesses. I discuss why broadening your marketing to achieve your monthly revenue goals isn't always necessary. I also explain how stripping down your coaching practice can help you feel less stressed, overwhelmed, and burnt out while giving you the jolt of energy you need to continue coaching and increase your monthly revenue.
“The secret is to simplify.” - Jos Willard
This week on Profit for Coaches:
● The biggest challenge for coaching businesses
● Why broadening your marketing isn’t always the key to success
● The value of stripping away unnecessary aspects of your coaching business
● Why simplicity is the key to reducing stress and increasing your monthly revenue
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “The biggest problem—the biggest challenge—that is showing up in businesses is complication.” - Jos Willard
● “The more we try to broaden our marketing, the more moving parts we have in our business—the more complicated it gets.” - Jos Willard
● “I believe that you have a destiny on this Earth that is well beyond anything you can imagine. But to get there, we’ve got to get rid of the clutter.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For exclusive content and information, visit our website and grab your free profitable practice scorecard.
Ronsley Vaz is an entrepreneur, speaker, author, and podcaster who helps entrepreneurs and changemakers use their voices for change, refine their arguments for scale, and grow their businesses for impact. He is the Founder of the world’s first audio marketing agency, Must Amplify—an award-winning company that helps leading brands make their messaging stand out in a crowded marketplace. He is the author of Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business and the creator of podcast brands for actors, athletes, entrepreneurs, politicians, and influencers worldwide. Through his own range of podcasts, including Bond Appetit and Should I Start a Podcast, Ronsley interviewed more than 1,400 people and has been listened to over five million times in 133 countries.
Ronsley joins me today to discuss the why, how, and when of starting a podcast for a coaching business. He recounts his entrepreneurial journey and the first time he launched a podcast to promote his business. He explains why coaches need to focus on building a community over selling to clients when creating and growing a podcast and describes why podcasters should co-create episodes with their guests. He reveals the biggest mistake beginner podcasters make when launching a podcast and the advantages of outsourcing production tasks. He also highlights the importance of building relationships through podcast conversations, understanding your audience, and being a great listener.
“The best thing about a podcast is that it’s easy to do. The worst thing about a podcast is that it’s easy to do.” - Ronsley Vaz
This week on Profit for Coaches:
● Why podcasting is a powerful business development tool for your coaching practice
● Co-creating podcast episodes with your guests and how to deliver value to your interviewees without selling them something
● The best time for a coach to launch a podcast and the importance of knowing your audience
● What coaches should focus on when launching a podcast for their practice
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: Narrow Podcasting: Make Profitable Connections and Grow your Business, Without Paid Ads, Sponsors, or Thousands of Listeners by Toby Goodman
● Book: Mindset: The New Psychology of Success by Carol Dweck
Our Favorite Quotes:
● “The biggest advantage of having a podcast is that you’ll never have an icky sales conversation in your life: they’ve listened to your voice for way too long before they even make their way to the sales call.” - Ronsley Vaz
● “Nothing works if you don’t know who your audience is. Nothing works if you don’t know why you’re the person to deliver to these clients. Those are the two basic elements of a business and, if you’re not there, it’ll be difficult to start a podcast.” - Ronsley Vaz
● “Business owners have mission statements they don’t follow through. But if you really care about your audience, you need to build a community around that mission.” - Ronsley Vaz
Connect with Ronsley Vaz:
● Must Amplify
● We Are Podcast
● Book: Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business
● Must Amplify on LinkedIn
● We Are Podcast on Instagram
● We Are Podcast on Facebook
● We Are Podcast on Twitter
● Ronsley Vaz on LinkedIn
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Recently, I came to a colleague with a problem I had been struggling with for over 10 months. I showed him a few things on a screen share, and he solved the problem in less than 10 minutes. The thing is, my colleague told me nothing I wouldn’t have known; it was something I could have come up with and told a client myself. The problem with being a professional coach is that we get so used to being the expert that, faced with our own problems, we forget that asking for help is beneficial and the key decision to make when we’re struggling.
In this episode, I discuss the professional coach’s conundrum and why seeking outside help is critical to a coaching practice. I describe coaches’ tendency to avoid asking for help when they don’t know how to improve an aspect of their practice and explain how that avoidance can later hurt their business. I also highlight the value of investing time, money, and effort into a community of experts and underscore the need to eliminate stressors in a business before the year closes.
“We’re not experts in everything. When you’re in a situation where you’re not sure what to do, go get some help instead of trying to brute-force your way through the problem.” - Jos Willard
This week on Profit for Coaches:
● The professional coach’s conundrum and the value of getting help
● How avoiding asking for help can hurt your business
● Investing time, money, and energy to access a network or community of experts
● How asking for support can help you achieve your business goals before 2022 ends
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “Going into this last quarter of the year, you need to get rid of as much frustration as possible. There’s enough stress going on—don’t put yourself through it. Instead, reach out.” - Jos Willard
● “Don’t struggle on your own. If you’re a coach or advisor who feels stressed out, don’t try to white-knuckle through it.” - Jos Willard
● “If you’re somehow successfully working yourself through stress, it’ll take you more time, money, and frustration than is needed.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For exclusive content and information, visit our website and grab your free profitable practice scorecard.
As a coach and the creator of the Profit for Coaches podcast, I believe it’s part of my role to check the other coaching programs. So, I invest time and money into things advertised as coaching programs, so my clients don’t have to—and, of course, to find and educate myself in other tools that I could recommend to the people I work with.
And recently, I find myself being targeted by a kind of advertising for coaching programs. They’re the ads that say that the foundation of your coaching practice needs to be an online course, or, if you’re a coach, you are at a disadvantage if you’re not selling online courses—and it’s really hacking me off.
In this episode, I discuss how creating and selling online courses can add a revenue stream to your coaching practice and explain why it shouldn’t be the primary foundation of your business. I reveal why the coaching industry sucks and how coaches who coach coaches tend to mislead beginners. I also describe why many people don’t know what coaches are and outline the common symptoms of a stressed, six-figure coach.
“A course is a great tool to make more money. However, if all you have is a course, if the focus of your business is selling courses, you are not a coach—you’re an information product provider.” - Jos Willard
This week on Profit for Coaches:
● Why the coaching industry sucks
● Why do people not know who coaches are or what they do
● Online courses and why they can’t be the foundation of your coaching practice
● The classic signs and symptoms of a stressed, six-figure coach
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “October, November, December, and the first half of January are the big selling seasons for coaches.” - Jos Willard
● “If you’re a coach and you’ve made it to the six-figure mark but remain inconsistent, odds are you’re stressed out or working hard to get clients—and end up over-delivering.” - Jos Willard
● “If all you're doing is selling DIY video, email, or whatever online courses, you’re not a coach, and the people telling you that you’ll build a six-figure coaching business on courses are lying.” - Jos Willard
Related Episode:
● The Coaching Industry Sucks
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
When it comes to your coaching business—and any business, for that matter—it doesn’t matter how much you’re making. It’s all about how much you’re keeping and how much goes into your pockets at the end of the day. Too many coaches go broke despite having excess money coming into their businesses. As soon as their coaching practice hits a monthly sales target, their expenses catch up. Why does this happen, and how can you prevent it from occurring in your coaching business?
In this episode, I discuss how good cash flow management prevents expenses from catching up to a coaching practice’s sales increase. I explore the process of eliminating all expenses in your business and turning them into investments. I also outline different kinds of ROIs you can expect in making efficient investments and highlight how having a profitable coaching practice doesn’t need to be about hustling and grinding.
“When you have cash flow management that puts a hard cap on the money you’re allowed to spend on operating expenses, you see that massive jump in your income without a massive spike in expenses.” - Jos Willard
This week on Profit for Coaches:
● The curious case of expenses catching up to sales targets
● Creating unicorn companies and the Silicon Valley model of business
● How better cash flow management can help you increase and stabilize your profit
● Turning all your business expenses into intentional investments
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Our Favorite Quotes:
● “$200k to $300k a year is not a bad place to be. But if you’re killing yourself to do it, then why? Just, why?” - Jos Willard
● “There’s no reason that a coaching business is at at least 50% profit.” - Jos Willard
● “If we need to get more out of our business by buying something, we need to figure out how to get more creative.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Mark J. Silverman is an executive leadership coach and speaker. He is the author of the #1 Bestselling Books Only 10s: Using Distraction to Get the Right Things Done, Unconventional Wisdom: Stories Beyond the Mind to Awaken the Heart, Only 10s 2.0: Confront Your To-Do List and Transform Your Life, as well as the forthcoming book, The Rising Leader Handbook: Grow from High Achiever Into an Effective Leader. Before becoming a coach, Mark had a successful career in technology, where he generated over $90,000,000 for fast-growing start-ups. In addition to his work as a coach, Mark hosts the podcast Mastering Overwhelm - How to Thrive in Business, Relationship, and Life.
Mark joins us today to discuss how rising to your zone of genius can take your coaching practice to new heights. He explains the ideas behind The Rising Leader and describes the CEO personality. He shares his initial hesitation to niche down his coaching practice to rising leaders. He discusses why it’s never too early to pick a niche and why being an entrepreneur is necessary to being a coach. He also offers advice on finding your zone of genius and how people can start transitioning from the corporate world to becoming professional coaches or consultants.
“Once you click in—once you figure out what your zone of genius is—everything takes off.” - Mark J. Silverman
This week on Profit for Coaches:
● How finding and owning his zone of genius helped Mark take off his coaching business
● Running your coaching business purely on referrals and owning your zone of genius
● The relationship between coaching and entrepreneurship
● What people need to jump from corporate to consulting, coaching, and advising
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
● Book: How to Win Friends & Influence People by Dale Carnegie
● Book: How to Stop Worrying and Start Living: Time-Tested Methods for Conquering Worry by Dale Carnegie
Our Favorite Quotes:
● “Coaching is a business—you have to be an entrepreneur, and you have to want to run a business and make a profit.” - Mark J. Silverman
● “It’s satisfying to pick a lane you’ve got juice around. Being in your Zone of Genius is absolutely all it’s cracked up to be.” - Mark J. Silverman
● “Have money in the bank because, if you’re desperate, you won’t be a good coach. Join a reputable coaching program—practice, practice, practice, and coach your ass off.” - Mark J. Silverman
Connect with Mark J Silverman:
● Mark J. Silverman Website
● Book: Only 10s: Using Distraction to Get the Right Things Done
● Book: Unconventional Wisdom: Stories Beyond the Mind to Awaken the Heart
● Book: Only 10s 2.0: Confront Your To-Do List and Transform Your Life
● Mark J. Silverman on LinkedIn
● Mark J. Silverman on Twitter
● Mark J. Silverman on YouTube
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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I have been a coach for over 25 years. And in those years I’ve worked with over 10,000 clients and helped them generate tens of millions of dollars. But, the thing is, not everything is about that topline revenue. A healthy, thriving coaching practice is about profitability—what you get to keep at the end of the day. After all, good coaches, to be able to continue helping the people they’re meant to serve, need to be profitable. But being profitable doesn’t have to mean hard, arduous work over many years. Almost any coach can add $10,000 dollars of profit per month to their bottomline in 90 days or less.
In this episode, I discuss how coaching businesses at different stages of maturity can add $10,000 a month to their monthly profit. I outline the three stages of a coaching practice’s maturity, their challenges, and how to manage them. I explain why you shouldn't make a sales offer to a prospect who isn’t a perfect fit and share a few ideas on changing your pricing model. I also discuss some key points you need to think about when considering whether to scale or fine-tune your practice and explain why coaching businesses need to stay at zero expenses—and how.
“Focus on cash flow management and understand that your practice needs to have no expenses - every dollar your business puts out needs to be an investment.” - Jos Willard
This week on Profit for Coaches:
● The coaching practice’s different stages or phases of maturity
● The developing stage of a coaching practice, its traits, and how it can add $10,000 per month in profit
● The characteristics of coaching businesses at the growing stage
● How to make your coaching practice’s systems more efficient
● The fine-tuning or scaling stage of a coaching business
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: What Got You Here Won’t Get You There by Marshall Goldsmith
● The 10K Strategy Session
Our Favorite Quotes:
● “To stay in business and help the people they’re meant to serve, coaches need to be profitable.” - Jos Willard
● “You don’t make an offer whenever you talk to somebody. Never offer to work with someone if they’re not a fit—it’s always going to turn out badly.” - Jos Willard
● “When you’re looking at systems, track the time you spend on tasks, your clients’ wins and where and when they accomplish them, and the bottlenecks that slow prospects down.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Different coaching gurus will often tell you various kinds of numbers you need to watch out for in your coaching business. They’ll tell you to measure your engagement stats, follower counts, comments, chat starts, cost per click, cost per lead, or cost per view. But if the money that comes into your coaching business still isn’t consistent—despite keeping track of those numbers—you might not be looking at the most important metric needed to turn your business into a profitable coaching practice.
In this episode, I reveal one key metric that many coaches don’t track and explain how tracking it can increase your revenue. I explain the importance of making sales offers and highlight why the sales offers you make still matter even when they get rejected. I also identify different ways to make sales offers and underscore some action steps to take if you have a low closing rate on your sales offers.
“Make a sales offer every day. Give somebody the opportunity to say ‘yes’ to you or— if you want to help yourself psychologically—the chance to say ‘no’ to you once a day.” - Jos Willard
This week on Profit for Coaches:
● The value of increasing the number of sales offers that you make every month
● The different ways to make sales offers and their related closing rates
● Why having your sales offer rejected still matters to your business
● What you need to do when you have a low sales closing rate
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin
Our Favorite Quotes:
● “Selling through sales conversations has something to do with knowing your target market, having a clear, consistent offer, and ensuring that you’re only talking to the right people.” - Jos Willard
● “You can build the biggest, most engaged audience and the coolest personal or corporate brand on the planet, but if you don’t allow people to say ‘yes’ to you, you’re going to go broke.” - Jos Willard
● “If you’re not making sales offers, there’s no way to tell whether or not you have the clarity you need to know what else to fix in your client acquisition process.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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As coaches, we’re often told that we’re just one click away from everything we desire. We hear from coaching gurus that we’re one funnel, one lead magnet, or one course away from having a profitable coaching practice. So, it’s no surprise that we find ourselves chasing one tool after another.
Here’s the thing: I grew up in Alaska, where we fish a lot. And if there’s anything I learned about fishing, it’s that the best way to catch and kill a fish is by using bright, flashy, shiny objects to lure them.
In this episode, I discuss Shiny Object Syndrome and what you can do to prevent it from killing your coaching practice. I explain the link between psychology and marketing and how some social media platforms like Facebook are deliberately designed to be addictive. I also describe modern society’s tendency to prefer quick fixes over understanding the root cause of problems and underscore why focusing on four fundamental principles is key to earning $200,000 a year in your coaching practice.
“Get rid of those shiny objects. Focus on the fundamentals and the success principles that you need to apply to your practice.” - Jos Willard
This week on Profit for Coaches:
● Why it’s easy for everyone to get distracted by shiny objects in business and life
● The reason news and media outlets focus on negative stories
● The relationship between marketing and psychology
● The importance of focusing on the fundamentals of business success
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “We have this attitude in our society where we ask to be given a solution to immediate pain instead of going deep into the fundamental problems.” - Jos Willard
● “As coaches, we are constantly bombarded with the ‘Get this result! Solve this pain point!’ messaging but what’s actually being offered is just another shiny object.” - Jos Willard
● “The biggest, most effective decision you can make when building your coaching practice is to focus on the key principles of success, get someone to help you meet those principles, and hit those goals repeatedly.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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PFC106 - Stop Spinning
Do you think that making $120,000 to $150,000 a year as a coach is too much? I used to think that myself. Through the years, I’ve learned that earning six figures in your coaching business doesn’t have to be difficult—and many coaches are actually close to earning six figures annually, charging clients at least $1,500 per month. Unfortunately, several factors prevent many coaches from realizing that having a profitable coaching practice is easy and well within their reach.
In this episode, I discuss the top three reasons many coaches struggle to make $120,000 to $150,000 a year and how close every coach actually is to getting there. I reveal what they fail to teach in many coaching certification or training programs. I also underscore the power of working directly with a coach and highlight the role of mindset in developing a profitable coaching business.
“You can absolutely be making up to $20,000 a month within the next six to 12 months—or even faster. You just need someone to show you the next steps, and you need to believe that it’s doable.” - Jos Willard
This week on Profit for Coaches:
- The downside of coaching certification and training programs
- The mindset needed to charge clients $1,500 a month as a coach
- Why you need to stop chasing free webinars or advice
- The advantage of working one-on-one with a coach over buying a DIY program
- The FREE profitable practice scorecard!
Our Favorite Quotes:
- “If you don’t see that level of value in paying $1,500 a month to work with a coach to help you be successful in your career, relationships, and health, it’ll be hard for other people to see you being worth that much investment.” - Jos Willard
- “There’s no one-size-fits-all way for everybody. That’s why working with a coach who’s going to interact with you—rather than just buying a DIY program–-is a better way to go.” - Jos Willard
- “You’re better off working with somebody who has read all the books, taken all the programs, done all the digging, and knows how to apply those things in varying situations.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Kenny Dusseault is a strength and conditioning coach and the Founder of Coach Dusseault Conditioning. Coach Kenny began coaching high-performance athletes when he was sixteen and has since been dedicated to helping athletes create the best version of themselves. Before founding Coach Dusseault Coaching, Kenny served as a strength and conditioning coach in several other facilities, including the Athlete Factory and HEO Performance Centre. Through his Four Coaching Keys—open communication, accountability, constant evolution, and collaboration—Kenny provides a human-centered approach to strength and conditioning that helps every athlete reach their true potential and extend their careers for as long as possible. In addition to his coaching, Kenny hosts the Elite Development Podcast, where he and his guests share advice on building a career in high-performance sports.
Kenny joins me today to describe his journey as a strength and conditioning coach and how he founded his own elite performance facility during the COVID-19 pandemic. He explains what it takes to be a high-performing professional athlete. He also shares the secret behind a successful coaching career and underscores the value of going beyond training programs and sharing care for athletes.
“It’s not about my program or about following it to the letter—it’s about us working together. What you’ll get is somebody who’s truly invested in putting the best version of you into your competition.” - Kenny Dusseault
This week on Profit for Coaches:
● The difference between a coach and a mentor and why elite performers tend to be lousy coaches
● How Kenny helps his clients become better athletes
● Dealing with impostor syndrome and how self-awareness helped Kenny build a successful career as a coach
● Niching down and the importance of considering the people you want to serve
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “If you want success as an athlete, the number one thing you need is consistency. Nobody’s going to hand you a professional sports contract if you’re not working hard for it.” - Kenny Dusseault
● “Not every client works well with every coach. So, if a client leaves, think that it’s not the right client for you, then move on to the next one.” - Kenny Dusseault
● “You can’t teach someone how to do something if you’ve never had to learn it.” - Kenny Dusseault
Connect with Kenny Dusseault:
● Coach Dusseault
● Elite Development Podcast
● Kenny Dusseault on LinkedIn
● Kenny Dusseault on Instagram
● Kenny Dusseault on Facebook
● Kenny Dusseault on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Picture this: you need someone to be part of your team, but instead of building a job description for that employee and planning what they’re going to do in your coaching business, you just grab the first person you see outside of your office, offer a signing bonus, then hire them. It’s a pretty good way to get your coaching practice out of business in no time, right?
Unfortunately, almost every coach or consultant does this with their most important worker.
In this episode, I discuss how almost every business owner on the planet sets up their most important employee to be as lazy and useless as possible—and what you can do to avoid it. I also describe the worst way to hire or recruit employees and explain why mismanaging your money means mismanaging your attention and time.
“Don’t leave your money to chance. Give every dollar that comes into your business a job to do before that dollar comes into your business.” - Jos Willard
This week on Profit for Coaches:
● The worst employee that every business owner has to deal with
● Why you should write a job description
● The primary drivers of consultants and coaches
● The importance of managing the cash flow in your business
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “Just like how work expands to eat all the white space in your calendar, expenses expand to eat any extra money you have sitting in the bank.” - Jos Willard
● “As coaches, one of our primary drivers is to help our clients—to make a transformational difference for the people we’re meant to serve.” - Jos Willard
● “We need to build our business in such a way that it supports us, our lifestyle, and our ability to deliver transformation to our clients.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Sophie Higgins is a course creator and business coach specializing in helping experts, coaches, and consultants develop meaningful and profitable online courses. Sophie has over two decades of experience in the education and learning industry. Before starting her journey as an entrepreneur and business coach, Sophie served as the CEO and Principal of the Faaborg Gymnasium and as the Head of Department at the Nyborg Gymnasium. In addition to her work as a coach, Sophie serves as the National Director of Online Education at H6FIT Inc., a wellness and fitness platform.
Sophie joins us today to share her philosophy on creating successful online courses. She outlines how coaches can transition from working with clients to developing online courses. She discusses learning management systems and lists the coaching niches that have the highest demand for online courses. Sophie also highlights the best time to create online courses to enhance your business and underscores the importance of having an online course launch strategy.
“Be clear on what makes you unique as a transformational guide, then match that with your audience and what they’re trying to achieve.” - Sophie Higgins
This week on Profit for Coaches:
● Sophie’s four-step process for creating online courses
● Challenges to watch for when creating online courses for the first time
● Conducting market research for your online courses
● What it means to have an excellent client-market fit
● The FREE profitable practice scorecard!
Resources Mentioned:
● Thinkific
Our Favorite Quotes:
● “Get started on what you’re good at and what you’re passionate about: that’s the fuel that’ll make you the great person to follow.” - Sophie Higgins
● “The obstacle of perfectionism leads to procrastination. Just go ahead and do it; consider it as your testing process.” - Sophie Higgins
● “You can have a high-quality course, but if nobody knows about it you won’t have any students. So having a launch strategy is key.” - Sophie Higgins
Connect with Sophie Higgins:
● Sophie Higgins Website
● Sophie Higgins on LinkedIn
● Sophie Higgins on Twitter
● Sophie Higgins on Facebook
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
August—for us people in the northern hemisphere, it’s the last full month of summer where we get to enjoy the warmth and some time off. It’s also the month when many of us start getting the blues. Vacation season is almost over, and we have to get back to work. But, for us coaches and consultants, it’s one of the best months to plan and daydream about how we can improve our coaching practice and prepare for one of the best seasons for the industry.
In this episode, I discuss daydreaming and imagining how you can improve your coaching practice and business. I also explain why people get anxious around August and why fall is the best season for coaches.
“Relax; get yourself a notebook; give yourself permission to daydream and write things down. Find one thing you can get into so, as you get into September, life looks a little bit better.” - Jos Willard
This week on Profit for Coaches:
● Why Fall is the best time to sell coaching and transformation
● Thinking about the changes you want to implement in your coaching practice
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “For coaches and consultants, September, October, and November are some of the best months; it’s the beginning of a new season, and people are ready to make changes.” - Jos Willard
● “There's an opportunity coming up in the fall; be prepared for that opportunity. But, if you haven’t taken some vacation time yet, stop and do that first.” - Jos Willard
● “Start now by giving yourself permission—while you’re on vacation; while you’re having quiet time—to ask yourself what you want the last four months of 2022 to look like.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Daniel Priestley is the Founder of ScoreApp and Dent Global, an organization of international leaders in strategy and technology that helps businesses stand out, scale up, and make a dent in the universe. A leading authority in scaling businesses, Daniel has built valuable businesses in Australia, the UK, the US, Canada, and Singapore. He is the best-selling author of Key Person of Influence and the winner of Business Champions Awards’ 2022 Entrepreneur of the Year award.
Daniel joins us today to discuss how scorecards can help you market your practice and qualify prospects. He shares his lessons from working at a start-up and reveals his secrets to lead generation for coaches. He describes the power of being an exceptional leader. Daniel also highlights the role of the “Key Person of Influence” in a coaching practice and underscores what it means to show up powerfully in a noisy world.
“Scorecards are the perfect way to find the perfect client. They’re a powerful way to build a coaching business.” - Daniel Priestley
This week on Profit for Coaches:
● Being a category authority and an exceptional listener
● Why coaching practices need to be data-driven
● How creating and using scorecards can impact your coaching practice
● The Cinderella business model for coaches
● The FREE profitable practice scorecard!
Resources Mentioned:
● Book: Book Yourself Solid: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Our Favorite Quotes:
● “Everything is marketing—from the way you handle customers to product delivery.” - Daniel Priestley
● “Asking people to do something within their self-interest—that’s completely free—is a great way to generate leads.” - Daniel Priestley
● “We live in a noisy world. Showing up powerfully means being consistent, succinct, and resonating with the issues people are trying to solve.” - Daniel Priestley
Connect with Daniel Priestley:
● ScoreApp
● Dent Global
● Book: Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
● Book: Oversubscribed: How to Get People Lining Up to Do Business with You
● Book: Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business that Works
● ScoreApp on LinkedIn
● Dent Global on LinkedIn
● Dent Global on Instagram
● Dent Global on Facebook
● Daniel Priestley on LinkedIn
● Daniel Priestley on Instagram
● Daniel Priestley on Facebook
● Daniel Priestley on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
If you’re playing or watching a sport, you know your team is winning by looking at the scoreboard. But how do you know you’re winning in the game of business and life? Some will say you’re winning in the coaching industry if you’re making a certain amount of money. Money is great, but having a profitable coaching practice isn’t just about money—it’s also about freedom, flexibility, and independence.
In this episode, I discuss how you can keep score and measure performance in a way that matters to you and your coaching practice. I revisit the characteristics that make a coaching business profitable and explain why it’s important to know your goals. I also describe why KPIs aren’t about results and highlight how getting a good coach can help you reach your business goals.
“Keeping score matters, in whatever way you do it. It lets us know that what we’re doing is worth it to us, our clients, and the people we serve.” - Jos Willard
This week on Profit for Coaches:
● Discovering what kind of scorekeeping matters to you and your coaching practice
● Why KPIs aren’t a true measure of results
● The four areas your coaching business needs to excel in
● The importance of keeping score and how a coach can help you reach your goals
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “In the coaching business, victory is defined by meeting your own goals, and you have to know what those goals are to be victorious.” - Jos Willard
● “Scrimmaging is great; practicing is great; getting in the reps is great. But we scrimmage and practice and get reps for the purpose of winning the game.” - Jos Willard
● “When a player wants to be more successful in the game they’re playing, one of the best things they can do is to go out and get themselves a good coach.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Kelly VanHoveln is the CMO and Co-founder of the Podcast VA Association and the host of The Social-Savvy Introvert Podcast. Kelly knows that it’s possible to build a simple, sustainable, and profitable coaching practice through the strategic use of social media. She built a system for writing high-quality content that draws a target audience and shows off expertise—no dancing or sliding into DMs required. At the Social-Savvy Introvert Podcast, Kelly and her guests share introvert-friendly marketing techniques to help listeners grow and scale their coaching practice or service-based business.
Kelly joins us today to discuss how introverted coaches can effectively use social media to build an audience. She explains how introverted coaches can participate in social media without drowning in it. She reveals how introverts can consistently create social media content without stressing out. Kelly also divulges where coaches can get ideas for content and offers advice for introverts trying to get better at social media.
“Content creation is about embracing your strengths and leveraging your unique perspective to become a thought leader in your space and becoming known for what you do.” - Kelly VanHoveln
This week on Profit for Coaches:
● The three strengths of introverts that make them great coaches
● How creating well-crafted social media content helps you save time vetting clients
● Where to get ideas for content and why coaches should include pricing in their content
● Kelly’s advice on building an audience and being better at social media
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “Look at social media as a relationship-building tool. It’s not the only tool–or the best tool–but it is a way to build relationships.” - Kelly VanHoveln
● “Us introverts excel at writing and prefer to communicate in writing versus verbally, doing reels, or stories.” - Kelly VanHoveln
● “Getting clear on the people you want to work with and their problems allows you to tailor your content to speak to more people like them.” - Kelly VanHoveln
Connect with Kelly VanHoveln:
● Kelly VanHoveln Website
● The Social-Savvy Introvert
● The Social-Savvy Introvert Podcast
● The Social-Savvy Introvert on Instagram
● The Social-Savvy Introvert on Facebook
● The Social-Savvy Introvert Facebook Group
● Kelly VanHoveln on LinkedIn
● Kelly VanHoveln on Instagram
● Kelly VanHoveln on Facebook
● Email: hi@kellyvanhoveln.com
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
Are you supporting your business or is it supporting you? Do you have to show up every single day to keep it alive? Do you find yourself having to say no to family, friends, and the things that matter to you just to keep your coaching business running? I guarantee that you don’t have to sacrifice everything to have a profitable coaching practice: you can build your coaching business so it helps you have the freedom and independence you need.
In today’s episode, I discuss independence, what it means to me, and how you can set your coaching practice so that it and you can remain independent. I differentiate independence and freedom and explain why grinding and hustling 24/7 is not healthy. I also define true financial independence and discuss how to think about the next steps to get there.
“When you‘re in a position where you feel like you have to invest time, energy, and money in your business or else it’s going to fail, that’s not independence.” - Jos Willard
This week on Profit for Coaches:
● What it means to be free and independent as a coach
● Why you don’t have to sacrifice everything to have a successful practice
● Achieving financial independence for your business
● Your next steps toward freedom and financial independence
● The FREE profitable practice scorecard!
Our Favorite Quotes:
● “I don’t believe that a successful coaching practice requires you to grind, hustle, or be at work 24/7, 365—it’s not healthy to give everything you have to build a business.” - Jos Willard
● “Our goal is to put in a significant amount of effort strategically, intelligently, and tactically so that everything we invest in our coaching practice—time, money, energy, and attention—gets a return on investment.” - Jos Willard
● “Build a practice that allows you to make decisions based on values rather than the constraints of time, your bank account, and the expectations of others.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.
To have a successful, sustainable, and profitable coaching practice, you need to deliver impactful change and results for your clients—otherwise, you’re not coaching. Too many coaches get distracted by the minutiae of running a business, so much so that it becomes difficult for them to be present with their coaching clients. How do you structure your business so you can focus on showing up for the people that matter?
In this episode, I discuss what it takes to transform the lives of your clients. I explain how being productive for productivity’s sake burns out coaches and business owners. I also recap the four must-haves of profitable coaching practices, describe how they all support a coach in delivering transformational results, and reveal the key to having an effective content delivery structure.
“Build your practice so that it serves you—so that you can serve the people you’re meant to serve: your clients, family, community, and yourself.” - Jos Willard
This week on Profit for Coaches:
● The importance of having a content delivery structure and transformational focus
● The key to having an effective content delivery structure
● How coaches and business owners burn out
● Why most of us got into coaching
● The FREE eBook you can access today!
Our Favorite Quotes:
● “We don’t control the client, but we do have the responsibility to show up in a way that gives them every possibility to be successful.” - Jos Willard
● “Delivery isn’t just about delivering when you’re facing your client; it’s about being effective at what you do and how you show up as an advisor, consultant, or coach.” - Jos Willard
● “If we focus on the transformation we help create in their lives, we become a lot more successful for our clients.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
When seeking steps for starting a profitable coaching business, some may tell you to have a platform to coach on first. Others will tell you to start with a purpose or a why. These are important parts of creating a coaching practice; however, designing your client creation or client acquisition strategies first and figuring out your cash flow management system can be powerful ways to jumpstart your coaching practice.
In this episode, I discuss creating cash through client acquisition and managing your cash flow. I explain why doing free coaching sessions in the hopes of spreading word-of-mouth is not a reliable or scalable client creation tactic. I discuss what profit is and why you need to earn money above and beyond your business’s expenses. I also describe what makes an effective cash flow management system and underscore how effectively managing your cash flow can improve the way you coach clients.
“Your client acquisition system needs to be built so that as long as you put in the right inputs—effort, time, or money—the right way consistently, you get the right results consistently.” - Jos Willard
This week on Profit for Coaches:
● The value of setting up a client acquisition process first
● Why you need to focus on working with your ideal clients only
● Building your cash flow management system
● How effectively managing cash flow can impact your coaching
● The FREE eBook you can access today!
Resources Mentioned:
● Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler
● Book: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
● Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Our Favorite Quotes:
● “Profit is the creation of stability in any business. If you don’t have money coming in above and beyond your expenses going out, your business becomes nothing but a giant ball of stress that sucks the life out of you.” - Jos Willard
● “The secret to profit is simple: it’s about managing your cash flow. Managing your cash flow means having a simple, easy-to-use system that works with the way you show up as a human.” - Jos Willard
● “You need a system that creates new clients for you, and it needs to be a system that doesn’t require you to be a salesperson or marketing expert.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Having a profitable coaching practice can look different for everyone. To some, it’s about taking on a certain number of clients. To others, it means earning six or seven figures in revenue every year. To me, having a profitable coaching practice means having a business that pays you well and allows you flexibility. A profitable coaching practice supports your family and lifestyle—it excites you and allows you to make choices based on your values. Sounds exciting?
In this episode, I discuss the four things required to have a thriving, profitable coaching business or practice. I explain the importance of smart budgeting, regardless of your revenue. I describe the need for a solid, uncomplicated client acquisition process. I also highlight the importance of building a business model that supports content delivery and underscore what it means to have a transformational focus in your coaching practice.
“Your practice needs to focus on more than transactions, money, and clients— your practice has to create an impact.” - Jos Willard
This week on Profit for Coaches:
● The four things every successful coaching practice has
● The importance of building a solid client acquisition process
● The value of managing your cash flow
● Bringing a transformational focus to your coaching business
● The FREE eBook you can access today!
Resources Mentioned:
● Book: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Our Favorite Quotes:
● “A truly profitable coaching practice makes an impact on your world—and you have to decide what your world is.” - Jos Willard
● “Your client acquisition process does not have to be hard or complex. If you build it correctly, all it takes is 20 to 30 minutes a day, three to five days a week.” - Jos Willard
● “Putting boundaries around your time, energy, and cash will make your business far more successful.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Have you met Barney? I don’t watch TV anymore, but back when I did, every now and again, I’d catch episodes of How I Met Your Mother. One of the characters, Barney—brilliantly played by Neil Patrick Harris—is the wingman to the main character, Ted. And, as wingman, Barney would keep introducing Ted to people who could potentially end up as the love of his life. Looking back at the interactions between these two, I realized something: we all need a Barney in our business lives.
In this episode, I discuss finding your “Business Barney” and how they can impact your coaching practice. I explain the value of having a strategic business partner. I also underscore why, as you grow your business to six figures, you may want to consider outsourcing tasks and discuss where and how to look for your Barney.
“Find someone who is so invested in your success, they’re willing to take steps that you find uncomfortable.” - Jos Willard
This week on Profit for Coaches:
● Your “Business Barney” and how they can impact your business
● The value of finding a strategic business partner
● Outsourcing the tasks you don’t like and the power of collaboration
● Where and how to find your Business Barney
● The FREE eBook you can access today!
Resources Mentioned:
● Book: Who, Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan
Our Favorite Quotes:
● “Have a Business Barney in your business life—someone who is not only able to, not only willing to, but is also enthusiastic about introducing you to the right person.” - Jos Willard
● “If you find it difficult to do marketing or sales activities, you need to find a Barney—someone who’d say ‘have you met Ted?’” - Jos Willard
● “Instead of attempting a task you don’t like, try looking for somebody who has the strengths, skill sets, interests, and energy for those tasks and get them to help you.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
The world changes all the time. As coaches, we certainly hope that this is true–after all, we specialize in transformation and change. We often have the tools to help people make change, but how are we at handling change ourselves? What tools do we have as coaches to manage the changes that happen in our practices?
In this episode, I discuss change and the different ways to handle it. I describe how I respond whenever I get overwhelmed by change. I enumerate the steps to take when you do not agree with a change someone else has made. I also reveal some upcoming changes at the Profit for Coaches headquarters and outline the four ways you can start earning $100,000 a year.
“Change is a good thing—it opens the opportunity for positive things.” - Jos Willard
This week on Profit for Coaches:
● The different ways to handle change
● How I recenter myself when I get overwhelmed by changes
● Handling the unintended consequences of change
● The four ways you can consistently earn six figures a year as a coach
● The FREE eBook you can access today!
Our Favorite Quotes:
● “When you get overwhelmed by a change you made, ask why you made it in the first place and focus on the gains that have been made.” - Jos Willard
● “New problems that come from positive change are usually better to handle than the old ones.” - Jos Willard
● “Whenever somebody makes a change that you can’t control, give that person the benefit of the doubt. Look for the gains and the ways that change can make you better.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Summer is almost in reach, which is great for most people. However, what if your coaching business is struggling? What if you're not where you thought you would be? If you find yourself in this position, it’s okay. You can explore those feelings and find the answers to your questions. If you are not where you want to be, where are you?
Today, I explore why the summer can feel like a more challenging time in a coaching practice for many business owners. I explain how to help onboard new clients at any time of the year and what to do if you struggle to bring on new coaching clients. I share some resources you can use if you don’t know how to achieve your targets and goals for your business. I also describe the number one thing you must do to get new clients regularly.
“Clients can start coaching any time when they are ready to make those changes .” - Jos Willard
This week on Profit for Coaches:
● Why the summer months can feel challenging for your coaching practice
● How you can onboard new clients at any time of the year
● What to do if you are not consistently bringing on new clients
● The number one thing for your business to bring clients in regularly
● The FREE eBook you can access today!
Our Favorite Quotes:
● “You can make any time of year, the best time of year for enrolling new clients.” - Jos Willard
● “Sit down and make sure all your key performance indicators are where they need to be and that they are consistent.” - Jos Willard
● “You really need to get really clear on who you’re going to help and what you are going to help them do.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
The hardship many coaches face when we have problems isn’t that we don’t have tools. We have too many tools available, but we don’t know what steps to take next. What do you do if you have problems and don’t know what to do about them? Pick one thing, refresh yourself on it and get back on track.
Today, I explore why many coaches get stuck with problems that they can’t deal with. I explain why we don’t always use the resources available and outline why you need a coach regardless of the stage you’re at in your practice. I also give you some action steps to get back on track and discuss what to do if you don’t have the tools you need.
“You have all kinds of tools available to you, and where most coaches get stuck is that we don’t do the things we know how to do.” - Jos Willard
This week on Profit for Coaches:
● Why most coaches get stuck and don’t do what they need to do
● Why we don’t always use the resources available to us
● Why you should always have a coach
● What you can do if you don’t have the tools you need
● The FREE eBook you can access today!
Our Favorite Quotes:
● “We have all this knowledge that we have built up for ourselves, and we get stuck not doing it.”- Jos Willard
● “Coaches are the some of the best people in the world at telling people ‘ Do as I say not as I do.” - Jos Willard
● “Remember the tools that you have and put them to use.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts, so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Is imitation really the sincerest form of flattery? Flattery almost has a negative connotation these days, with its reception depending on its authenticity. So what should you do if someone imitates you or what you do in your business? Is it something you really need to be worried about as a coach?
Today, I explore the mindset in the coaching business about intellectual property and how many people within the space are saying the same things. I share some outdated ideas about competitive advantage and explain how sharing information is commonplace in the coaching industry. I also reveal how existing ideas can help your business, why you need to credit sources, and what you need to do if someone says the same things as you in the coaching space.
“Don’t worry about other people stealing your stuff; there are plenty of fish out there in the sea.”- Jos Willard
This week on Profit for Coaches:
● The mindset in the coaching space about intellectual property
● Old ideas about competitive advantage
● Why sharing information is built into the coaching industry
● How existing ideas can help your business and why you should always credit your sources
● The FREE eBook you can access today!
Resources Mentioned:
● Book: Never Split The Difference: Negotiating As If Your Life Depended On It by Chris Voss
● Book: Book Yourself Solid by Michael Port
● Book: Profit First by Mike Michalowicz
Our Favorite Quotes:
● “There’s not very much new information out there when it comes to doing things.” - Jos Willard
● “There’s nothing wrong with quoting and crediting people whose information you’re using and standing on.” - Jos Willard
● “Imitation or not, other people saying the same things that you say, from the same sources that you got it from, is not going to hurt your business.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
The SMART (Specific, Measurable, Achievable, Realistic, Timely) goal-setting framework, which has been around since the 80s, is not as smart as it seems. In fact, SMART goals are stupid. Trying to get everyone to fit into one framework simply doesn’t work. Optimists often believe they can do everything faster, leading to overcommitting, crashing, and burning. Meanwhile, pessimists often look at things as a struggle, making it unlikely that they’ll reach a deadline.
In today’s episode, I break down the SMART framework and explain why it is no longer applicable to most people. I explore the different ways people tend to approach challenges and goals and why the framework hinders both pessimists and optimists. I also share three questions you can ask yourself to define an achievable goal and reveal what to use in place of the SMART framework for successful goal setting.
“If you’re using SMART as a way to make goals something you can sit down, wrap your head around and make realistic, it has to be something that’s achievable.” - Jos Willard
This week on Profit for Coaches:
● Why the SMART framework doesn’t work
● How each part of the framework is a challenge for both optimists and pessimists
● Three questions you can ask to determine if something is achievable
● What you can use in place of the SMART goal setting framework
● The FREE eBook you can access today!
Our Favorite Quotes:
● “Remember, the SMART goal setting was originally built from the perspective of a manager.”
● “You’re supposed to be doing this to try and reign this in; the problem is optimistic thinkers think everything’s achievable eventually.” - Jos Willard
● “When you tell a pessimist to be realistic, they will automatically start scaling back and restraining themselves.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Being grateful and expressing gratitude for things opens the door for more great things to come your way. While preparing for a move of mine, I realized the importance of gratitude, and I want to shar
It’s time. We have waited long enough. It’s time to make the transition: the steps that take you from the profit you are making now to the next level. How are you going to do it? I will show you how t
It’s time. We have waited long enough. It’s time to make the transition: the steps that take you from the profit you are making now to the next level. How are you going to do it? I will show you how to make the transition and double your revenue. Buckle up—it’s time to double up.
Today, I will take you through the four steps required to double your revenue without having to double the investment in your practice. I reveal the signs that indicate the time to raise prices and how to broaden your market. I also share how you can add to your offering to make more money from your existing market and how to increase profit without increasing the time you invest.
“Once you’ve got that track record of success, once you’ve gotten comfortable with those tools, once you're getting those results: it’s time to raise your prices.” - Jos Willard
This week on Profit for Coaches:
- Four things that you can do to double your revenue without doubling your investment
- How to identify the right time to raise your prices
- Broadening your market to different people
- How you can expand your offering to your existing market
- The FREE eBook you can access today!
Our Favorite Quotes:
- “How much change you’re looking to make is going to vary depending on what it is you want.” - Jos Willard
- “The only way you make more money without putting more time in is by getting more efficient on the back end, or the admin side.” - Jos Willard
- “If you help solve a particular problem for your clients, what’s the next step? What’s the next problem they have?” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What are the first steps towards profit for your business? How can you set your business up to pay you regularly? You can create a business system that not only pays you every month, but also has a bonus structure. There are several ways to make your business serve you financially and reward you in the way you want.
Today, I share some strategies for you to take steps towards profit and reward yourself for the effort you put into your business. I reveal the first step you can take right now to ensure you get a bonus every quarter and things to avoid for effective cash flow management. I point out resources to help you implement a bonus structure and take your business to the next profit level. I also outline some easy steps you can take without the help of a consultant and the three options you can choose from to build a profit and reward system for your company.
“Decide to implement a cash flow system that allows you to consistently set money aside so that every quarter you have a bonus for yourself.”
This week on Profit for Coaches:
- The first step you can take towards profit right now
- Resources available to help you make your business more profitable
- DIY steps to building profit systems if you don’t want to work with a consultant
- The three options available for building a reward system for yourself for your business
- The FREE eBook you can access today!
Resources Mentioned:
- Hire a Profit First Professional
- Book: Profit First: Transform your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Our Favorite Quotes:
- “Every time somebody pays you money into your business account, the first thing you do is take 1% and transfer it into your savings account .” - Jos Willard
- “If you can run your business on 100% of what you’re making right now, you can run it on 99%.” - Jos Willard
- “If you want the help, you want somebody who is a professional that is going to make sure they are with you every step of the way.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What are the first steps towards profit for your business? How can you set your business up to pay you regularly? You can create a business system that not only pays you every month, but also has a bo
We are taught about the importance of keeping a promise from an early age. But how often do you keep a promise to yourself? Making a profit promise for your practice should be as highly regarded as an
We are taught about the importance of keeping a promise from an early age. But how often do you keep a promise to yourself? Making a profit promise for your practice should be as highly regarded as any other promise you make. If you don’t deliver on the things you said you would, people lose trust in you, and that also applies to your business. So how do you keep the promises you make to your company? What can you do to ensure that you fulfill your guarantees of building a profitable practice?
In today’s episode, I share why the first week in the second quarter of the year matters in your practice and what it means for you. I explain why reinvesting all of your profit into the company doesn’t necessarily lead to business growth. I delve into the many ways we often break promises to ourselves and why you need a bonus structure for yourself, however small. I also discuss how a profit distribution plan provides positive reinforcement for you and those that support you in your business.
“If you want to get yourself on board with supporting you and accomplishing these goals and dreams, the best way to do that is to promise yourself a reward and keep that promise.”- Jos Willard
This week on Profit for Coaches:
- Why the first week of the second quarter matters in your practice
- Why re-investing all your profit into the company doesn’t always lead to growth
- Why you need to set a bonus structure for yourself in your business
- How a profit distribution plan provides positive reinforcement for you
- The FREE eBook you can access today!
Our Favorite Quotes:
- “When you are looking to engage in behavioral change, trust is a big deal even when the person who is attempting to create the behavioral change is yourself.” - Jos Willard
- “When we mentally set this money aside and how we mentally class this money for ourselves—that’s what makes the big difference.” - Jos Willard
- “To help your practice be successful, it helps to provide proof that that success is there—it helps provide positive reinforcement.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
As we make our way to the end of the first quarter of the year, ask yourself if you’re a quarter of the way to your goal for your practice. If not, maybe things aren't simple enough in your business. Simplifying your business model and achieving your goals is attainable. You can create a profitable business with five clients and a telephone, and it is that simple.
Today, I explore how you can build a $100k coaching practice with a simple business model. I reveal how you can assess and adjust your goal at the end of the first quarter and why scaling is not necessarily the way to reach your profit goals. I also share how you can simplify your business to take you to the next profit level and what you can do if your business is not where you want it to be.
“This business can be far simpler than you’ve probably been led to believe.”- Jos Willard
This week on Profit for Coaches:
- How to build a $100k business
- Where you need to be by the end of the first quarter
- How to simplify your business to get to the next profit level
- What to do if you are not where you need to be in your business right now
- The FREE eBook you can access today!
Resources Mentioned:
- Podcast: Marketing for Coaches
- Episode 20: The Myth of Scale
Our Favorite Quotes:
- “If you apply what I am teaching, you can have a $100k business by the end of the year.” - Jos Willard
- “You don’t have to have hundreds of minions and be making millions of dollars just to pocket $100k at the end of the year.” - Jos Willard
- “If, by this point, you have not clearly hit the mark to be a quarter of the way to your goals for this year, take a step back and ask yourself, ‘Did I overcomplicate this?’” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
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Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
As we make our way to the end of the first quarter of the year, ask yourself if you’re a quarter of the way to your goal for your practice. If not, maybe things aren't simple enough in your business.
When you have a lot going on, it can be easy to feel overwhelmed. If you have a busy schedule, you may be wondering how you can possibly get everything done. We’ve all been there. That feeling is ofte
When you have a lot going on, it can be easy to feel overwhelmed. If you have a busy schedule, you may be wondering how you can possibly get everything done. We’ve all been there. That feeling is often a cause of stress, but there are some things you can do to deal with it. How can you tackle a task list that feels endless? What tools can help you avoid that feeling of being overwhelmed?
Today, I explore why we sometimes feel overwhelmed and what we can do about it. I share advice on dealing with a hectic schedule and moving past that feeling of overwhelm. I offer tips on creating a schedule to help you prioritize important tasks and explain how to build a plan around your end goal. I also share what to do if you feel overwhelmed and can’t figure out what to do next.
“Don’t worry about getting all the things done, just figure out what to do next.”- Jos Willard
This week on Profit for Coaches:
- How to approach and deal with a busy schedule
- Tips on getting started when you feel overwhelmed
- Creating a plan so you can see your end goal
- What to do if you don’t know what to do next
- The FREE eBook you can access today!
Our Favorite Quotes:
- “Overwhelm comes from not knowing what to do next.” - Jos Willard
- “Start with the big things that have to be done in a certain order.” - Jos Willard
- “We can plot out the order in which all these little things will be done. Doing that gives us that roadmap.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There is a lot of fear-based messaging for you to deal with at the moment. It can affect you in many ways, impacting your thought process and how you think about your business goals. If you’re feeling afraid right now, the answer is to get the help to get to the next level. It’s time for you to get better, not hide in fear. What can you do to get through the fear, feel better about yourself and your life, and contribute more significantly?
Today, I explore how these scary times affect us and why you need to be mindful of the news you consume. I share where you can put your attention to better use and what you need to think about when it comes to pricing. I also explain what to do for your business if you feel fearful right now and how to budget for your business this year to help cope with rising prices.
“Now is the time for you to get better; it is not the time for you to run and hide in fear.”- Jos Willard
This week on Profit for Coaches:
- Why you need to be careful when paying attention to the news
- Where to put your attention during these scary times
- What you can do if you are feeling fearful about your business right now
- How to budget for 2022 to combat inflation
- The FREE eBook you can access today!
Our Favorite Quotes:
- “The human brain tends to react more strongly and is more attracted to messages around fear, anger, or worry .” - Jos Willard
- “If you’re feeling fearful or concerned, this is the time you should be looking for help to get to the next level.” - Jos Willard
- “We have to be careful when paying attention to the news and social media etc., that we don’t get up in the stuff that is designed to pump the fight or flight in our systems.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There is a lot of fear-based messaging for you to deal with at the moment. It can affect you in many ways, impacting your thought process and how you think about your business goals. If you’re feeling
Many coaches believe that their business problems stem from not making enough sales and not being able to convince enough people to work with them. In many cases, that’s true. So what’s the difference
Many coaches believe that their business problems stem from not making enough sales and not being able to convince enough people to work with them. In many cases, that’s true. So what’s the difference between sales calls and negotiation? Do you need to be a sales expert to negotiate successfully? Exploring the differences between sales and negotiation and knowing when to use them is crucial to helping you build a thriving coaching practice.
Today, I explore what sales and negotiation mean and peoples’ everyday problems when thinking about sales. I share what you can do when someone isn’t ready to work with you and some misconceptions about overcoming objections. I also differentiate between negotiation and sales and explain what you need to bear in mind when negotiating with someone.
“While I don’t think you typically need to do a lot of negotiating in sales calls, you do typically need to do a lot of negotiating in the rest of your life .”
This week on Profit for Coaches:
- A common problem people have when thinking about sales
- What to do when someone isn’t ready to work with you
- Negotiation versus sales
- What to bear in mind when negotiating
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury
- Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
- Book: How to Become a Rainmaker: The Rules For Getting And Keeping Clients by Jeffrey Fox
- Negotiate Life Better Workshop
Our Favorite Quotes:
- “Come from a position of honesty and come from a position where you are really curious about the other person and about what they need.”- Jos Willard
- “Sales is, I think, a very small subset of negotiation.” - Jos Willard
- “Negotiation is communication with intent, and with intent to get results.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Mike Michalowicz is a speaker and author as well as the Co-founder of Profit First Professionals, Run Like Clockwork, and Get Different LLC. Through his coaching programs, he helps business owners and
Mike Michalowicz is a speaker and author as well as the Co-founder of Profit First Professionals, Run Like Clockwork, and Get Different LLC. Through his coaching programs, he helps business owners and teams get their businesses noticed, grow their client base, and build a company that can run itself. Mike has written various books, including Profit First, The Pumpkin Plan, and Fix This Next. His latest book, Get Different: Marketing That Can't Be Ignored!, reinvents how marketing is done and provides a simple marketing system to help everyone grow their brand and connect with customers.
Today, Mike joins me to explore how his latest book, Get Different, and the DAD (Differentiate, Attract, Direct) method can help you get your business noticed. He shares marketing strategies to engage your target audience and make you stand out from the competition. He reveals friction points in marketing strategies and how these slow a sales transaction down. He also highlights the importance of being consistently different in your marketing strategy and reveals a principle of Get Different you can apply right now to see results.
“Don’t be different for different’s sake; you also must speak to the audience’s interests and desires.” - Mike Michalowicz
This week on Profit for Coaches:
- How Get Different and the DAD model can help you create awareness of your business
- Developing marketing strategies that will engage your target audience
- Why your marketing approach needs to be consistently different
- A simple thing you can do right now to apply the principle of Get Different and see positive results
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
- Book: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
- Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Our Favorite Quotes:
- “The only way to break through that noise is to be different.” - Mike Michalowicz
- “You have to present something as the first experience for them, and that will break through the habituation.” - Mike Michalowicz
- “The only way to garner attention is to be noticeable, and traditional marketing is not noticeable.”
Connect with Mike Michalowicz:
- Mike Michalowicz’ Website
- Profit First Professionals
- Run Like Clockwork
- Book: Get Different: Marketing That Can’t Be Ignored!
- Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Book: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
- Book: Fix This Next: Make the Vital Change That Will Level Up Your Business
- Mike Michalowicz on LinkedIn
- Mike Michalowicz on Instagram
- Mike Michalowicz on Facebook
- Mike Michalowicz on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What comes into your mind when you hear the word, “networking”? Some people may think of the word, “fun,” yet others may think of “draining.” There are activities commonly associated with networking,
What comes into your mind when you hear the word, “networking”? Some people may think of the word, “fun,” yet others may think of “draining.” There are activities commonly associated with networking, but what do you need to do to make these work for you and your business? How can you network effectively?
Today, I share my networking strategy and how it differs from other peoples’. I reveal the common mistakes people make at networking events and the 3 different kinds of networking you can use for your business. I explain what you can expect from each of these networking options and how you can effectively approach people in any networking event.
“If you’re going to a networking event, don’t go there looking to sell to someone because everybody else there is looking to do the same thing.” - Jos Willard
This week on Profit for Coaches:
- My definition of a networking strategy
- The mistakes people make when attending networking events
- The 3 kinds of networking and how to use them
- How to approach people in any kind of networking event and what to keep in mind
- The FREE eBook you can access today!
Resources Mentioned:
- Business Network International
Our Favorite Quotes:
- “You make sure that you’re intentional about how you show up so that your friends and relations in those social networking associations know that you’re always looking for new business.” - Jos Willard
- “You’re not necessarily looking to join an organization that does soft contact networking because you’re going there to get clients. You’re generally going to be better off looking for referral partners.” - Jos Willard
- “It is always better to ask questions and be interested in the other person than it is to try to tell the other person all about you.” Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Many content creators eventually face the question, ‘What do I talk about now?’ Whether you are putting together a marketing strategy or creating info products to sell, you can sometimes feel like you
Many content creators eventually face the question, ‘What do I talk about now?’ Whether you are putting together a marketing strategy or creating info products to sell, you can sometimes feel like you have said the same thing too many times. You think that you have run out of things to say, but that’s not usually the case. You can do something to fix the problem or, at least, minimize it.
Today I explore content creation and some of the common issues people have when trying to develop new ideas. I reveal why continual content creation is not always necessary and what to think about when you need to develop content ideas. I also share some sources for content creation inspiration and what you can do when you are struggling to get content ideas.
“When you have to regularly create content, it doesn’t take very long before people start thinking ‘Well what do I talk about now?’.” - Jos Willard
This week on Profit for Coaches:
- A common problem that people encounter when regularly creating content
- Why continual content creation is not always necessary for your business
- Sources of inspiration for content creation
- What you can do if you are struggling with ideas for new content
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If you’re looking for things to talk about or things to do, one of the best things you can do for yourself is to read.”
- “The only reason you would need to continually create content is if you are in the business of selling content.” - Jos Willard
- “The principles of success never change. The different tactics and the methods that we use, they change over time.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
In the words of Bob Slydell from Office Space, “What would you say you do here?” How often have you been asked what you do as a coach? It’s a question I aim to answer with the coaches I work with. In doing so, we can identify the kind of coach they want to be and the type of practice they want to build. It can take time to find the answer, but it’s worth it when we do. Let’s talk about coaching and why it matters that we know what we do and how we do it.
Today, I explore what it means to be a coach and identify what they do. I share the differences among trainers, consultants, coaches, and advisors and compare the differing schools of thought on how coaching should work. I also explain how to identify how you want to build your coaching practice and why being clear about your message is essential in creating a successful coaching business.
“Figure out for yourself, what do you do, who do you do it for, and how do you do it.” - Jos Willard
This week on Profit for Coaches:
- Identifying what a coach or consultant does
- Differentiating freelancers, trainers, consultants, and coaches
- Schools of thought about how a coach should conduct their practice
- Why you need to be clear about your message and what you do
- The FREE eBook you can access today!
Our Favorite Quotes:
- “How you choose to support your clients is up to you.” - Jos Willard
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“The coaching role, specifically, isn’t to do a task or create a thing for the client; it’s mostly going to involve thought work.”- Jos Willard
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“Don’t worry so much about what coaching is supposed to be; worry about what coaching looks like in your practice for your clients.”- Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
In the words of Bob Slydell from Office Space, “What would you say you do here?” How often have you been asked what you do as a coach? It’s a question I aim to answer with the coaches I work with. In
Want to be a guest on my podcast? Or appear on other podcasts? If you are a coach or expert trying to establish yourself as a category authority, you will often be told to guest on other peoples’ podcasts. As we have covered before, marketing doesn’t get you clients, but there are times when it’s appropriate to do guest appearances. How do you make sure you show up in the right place? How do you speak to the right podcast audience?
Today, I explore why self-promotion is necessary for finding new clients and identify the three different types of self-promotion. I explain why guesting on podcasts covers all three of these marketing strategies and is an effective method of finding your target audience. I also share what you need to consider when choosing podcast guest appearances and reveal the best approach to getting a guest spot on a show.
“You want to look at building your audience, getting in front of more people, getting in front of other peoples’ audiences. Yes, guesting on somebody else's podcast is a great way to go.” - Jos Willard
This week on Profit for Coaches:
- Why self-promotion is a necessary part of client acquisition
- Three self-promotion marketing strategies
- Questions you need to ask to identify the best podcasts to guest on
- The best way to approach a podcast host for a guest spot
- The FREE eBook you can access today!
Our Favorite Quotes:
- “There are other things that you can do to help with the promotion part; you don’t want to do those things until after you have built up your foundation .” - Jos Willard
- “You do the work for them and show up in a targeted manner, in a way that offers them value and offers value to their listeners.” - Jos Willard
- “Only show up on the podcasts that speak to the people that you are meant to serve.”
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Want to be a guest on my podcast? Or appear on other podcasts? If you are a coach or expert trying to establish yourself as a category authority, you will often be told to guest on other peoples’ podc
What do you need to do to double your profits from last year? It is possible that you are unaware of the steps you need to take. Why? Because, through your experiences, you may have found a model that
What do you need to do to double your profits from last year? It is possible that you are unaware of the steps you need to take. Why? Because, through your experiences, you may have found a model that works for your practice—you may have found your comfort zone. Let’s explore why double is different and dive into what it takes to double your revenue.
Today, I share the steps you need to take to double your practice’s revenue. I explore the standard revenue tiers for coaching practices and the misconceptions around how to get to the next level. I also elaborate on why simply doubling your prices is not the end of the story and provide an exercise you can do to see how to increase your coaching revenue.
“Ask yourself, ‘If I wanted to double my revenue this year, what would I need to change?’”- Jos Willard
This week on Profit for Coaches:
- Why you need to take steps to double revenue instead of hitting a specific target
- Standard revenue tiers in coaching and what people think they need to do to reach the next one
- Why doubling your prices is not the only way to double revenue
- An exercise you can do to identify how you can increase your revenue
- The FREE eBook you can access today!
Our Favorite Quotes:
- “What you have to do to get to that consistent $10,000 a month revenue is different to what you have to do to double that revenue.” - Jos Willard
- “It’s okay to decide to build your business to suit your needs.” - Jos Willard
- “Even if all you’re doing to make more money is charging more, you’re still going to be doing things a little bit differently.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What if you could stop looking for clients and simply create the business you want? Typically, as you start a new business year, you will find yourself bombarded with messages about attracting more clients. However, you can stop chasing clients and still have the opportunities you need to support the life you want by simply changing one thing.
In today’s episode, I explore why many coaches and consultants feel that client acquisition is the biggest challenge for their practice. I reveal why it’s okay to stop chasing or trying to attract clients and how you can create clients for your business. I also share why you need to serve someone every day and how helping others will help build your client base.
“All you really need to do to create clients is to serve people.” - Jos Willard
This week on Profit for Coaches:
- Why many business owners feel that client acquisition is their biggest challenge
- Why it’s okay to stop chasing clients
- How you can create clients
- Why you need to find someone to serve every day
- The FREE eBook you can access today!
Resources Mentioned:
- Steve Chandler sales books
- Book: The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg
Our Favorite Quotes:
- “You’re not going out to serve people so that you can build up a bank of stories, or a bank of case studies, but it is a nice side effect.” - Jos Willard
- “Ask yourself ‘How can I find one person I can serve?’ every single day.” - Jos Willard
- “You’re looking to do something good for people, without the expectation that they are then going to turn around and become a client.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What if you could stop looking for clients and simply create the business you want? Typically, as you start a new business year, you will find yourself bombarded with messages about attracting more cl
Finding THE target market is often the emphasis for building a successful practice. It is crucial to find the right niche or the ideal audience, but a common mistake people make is jumping from one ta
Finding THE target market is often the emphasis for building a successful practice. It is crucial to find the right niche or the ideal audience, but a common mistake people make is jumping from one target market to another. To get yourself started, you simply need to find A target, not THE target market.
Today, I explore why finding a narrow market is vital when starting and the ideal amount of time to test a new niche market for your business. I identify the ideal time to expand into other markets without abandoning your current one. I also share how to determine when to change your audience and a plan to choose and test a new market for your practice in 2022.
“Have you been slogging it out in a target market that hasn’t been great for you without sitting down and measuring and seeing why?”- Jos Willard
This week on Profit for Coaches:
- Why finding a narrow target market is essential when starting a practice
- The ideal length of time to test and measure a niche market
- Recognizing the time to change your audience
- A plan for choosing and measuring a target market for your practice in 2022
- The FREE eBook you can access today!
Resources Mentioned:
- Heroic Public Speaking
Our Favorite Quotes:
- “When you are super broad, it’s really hard to look like a category authority.” - Jos Willard
- “With a narrower target market, it’s easier to figure out what went wrong, or what’s going right.” - Jos Willard
- “You can add a new target market without abandoning the market you have already built.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
It’s the beginning of another year, and many people feel excited about what it can bring. Others may not have the same mindset following the challenges of 2021. Whichever way things are for you—and regardless of how you feel about it—it’s important to ask yourself what you want 2022 to be. Don’t waste the energy the new year brings you. Take steps now to put yourself on the path toward your goals for your life and practice.
Today, I explore the mindset many coaches and business owners find themselves in as one year ends and a new one begins. I share how survival mode affects your mood, business, and life and what to do next if you have your goals in mind for the new year. I also offer some tips to help you plan for 2022 if you haven’t been able to yet and outline how to make sure your goals form part of the destination you have designed for yourself.
“If you didn’t spend the time thinking about what you want your life to look like, do it now.” - Jos Willard
This week on Profit for Coaches:
- The typical mindset of business owners at the start of a new year
- What to do next if you are ready for the new year
- Steps to take if you don’t have a plan for 2022
- How to ensure this year’s plan forms part of the overall design for your destination
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If you haven’t decided what you want your life to turn into and look like, your plan for 2022 isn’t going to get you anywhere.” - Jos Willard
- “Life has got to be about more than survival.” - Jos Willard
- “Just sit down and think, ‘what is one thing that I can do between now and next Thursday to make my life better?’” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
It’s the beginning of another year, and many people feel excited about what it can bring. Others may not have the same mindset following the challenges of 2021. Whichever way things are for you—and re
Mitch Cammidge is a business coach, small business marketer, speaker, and savage in business. Mitch Cammidge Coaching helps business owners create repeatable systems and elegant operations to drive gl
Mitch Cammidge is a business coach, small business marketer, speaker, and savage in business. Mitch Cammidge Coaching helps business owners create repeatable systems and elegant operations to drive global impact with local results. Mitch has spoken at many events, including the Transformation Leadership Summit 3.0 and Canada's Largest Network Event of 2021. He has worked with over 400 entrepreneurs to help them drive results, works as a mentor to thousands of people, and believes that everyone can run a business and win.
Today, Mitch shares his journey from starting as a sales consultant to becoming a business coach and differentiates between consulting and coaching. He reveals why working with other specialist coaching partners is beneficial to your coaching practice and ponders whether you should choose to be a specialist or general coach when starting your business. Mitch also shares the common goals of the business owners he works with, how long he works with clients, and why he particularly enjoys working with companies in the food industry.
“Most business owners—just like most coaches—are technically good at something, but running a business is a new technical skill.” - Mitch Cammidge
This week on Profit for Coaches:
- Mitch’s journey from consultant to coach
- Working with specialist coaching partners
- Advice on choosing generalist or specialist coaching when starting your practice
- Why Mitch enjoys coaching businesses in the food industry
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Leadership Secrets of the Rogue Warrior by Richard Marcinko
- Keith Cunnigham’s Keys to the Vault Courses
- Gary Vaynerchuk
Our Favorite Quotes:
- “Coaches are there for accountability, clarity and responsibility.” - Mitch Cammidge
- “Consultants help with the doing. Coaches help with the teaching and the education.” - Mitch Cammidge
- “Start out specialized, but treat it as an opportunity to develop technical skill.” - Mitch Cammidge
Connect with Mitch Cammidge:
- Mitch Cammidge Coaching
- Mitch Cammidge on LinkedIn
- Mitch Cammidge on Facebook
- Mitch Cammidge on Instagram
- Mitch Cammidge on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
As another year draws to a close, I want to invite you to look at not only what you want from next year, but also beyond that. What do you want your lifestyle to be? You need to carefully deliberate o
As another year draws to a close, I want to invite you to look at not only what you want from next year, but also beyond that. What do you want your lifestyle to be? You need to carefully deliberate over your options and choose a destination. Many people commit to a path without knowing the goal, which can ultimately lead to disappointment. It is possible to design the destination of your life and build what you want, but how do you do that?
In today’s episode, I explain why you need to have a destination in mind before planning your career journey. I reveal the common issues business owners have when they don’t have a goal in mind and why they often feel like they have less control over their lives when they become their own boss. I also share how focusing on a profession makes it more challenging to get to your ideal lifestyle and how you can use the time this holiday season to focus and identify your perfect destination.
“You’re going to make your decision, and you’re going to take actions that will take you to the life you want.” - Jos Willard
This week on Profit for Coaches:
- Why you need to choose a destination before you plan the journey
- The trap many entrepreneurs fall into when they don’t have a destination in mind
- Why many people feel like they have less control over their life when starting their own business
- How you can use the holiday season to focus on your destination
- The FREE eBook you can access today!
Resources Mentioned:
- Book: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
Our Favorite Quotes:
- “A profession is a vehicle; a career is a path.” - Jos Willard
- “There are so many people that commit to the vehicle or the path without knowing the destination they want.” - Jos Willard
- “Come up with a clear idea of what you want your life to look like, then 2022 will be an amazing year for you.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Gwen Bortner is a workshop facilitator, speaker, virtual fractional COO, and operational strategist. She focuses on improved business operations utilizing her GEARS framework and works with coaches and consultants to build sustainable, scalable, or sellable businesses. Gwen has worked in consulting for many years, from working for Ernst & Young to being a professional knitting instructor. Whatever role she is in, Gwen is a natural educator and approaches every situation as an opportunity to share knowledge and learn in the process.
Today, Gwen shares what she does as an operational strategist and the types of businesses she helps. She reveals why the best operational systems for your business will depend on your goals and discloses the essential skill all coaches need for a profitable business. Gwen also discusses the assessment tools she uses to find where clients need her help and her new methods for helping business owners with effective quarterly planning.
“You shouldn’t be trying to look at the future until you’ve figured out what you can learn from the past.” - Gwen Bortner
This week on Profit for Coaches:
- What an operational strategist does and the types of businesses Gwen works with
- The essential skill that a coach, consultant, or strategist needs for a profitable practice
- The assessment tool Gwen uses to identify where her clients need the most help
- The new things that Gwen has started doing with her clients to help with quarterly planning
- The FREE eBook you can access today!
Resources Mentioned:
- Book: How to Get The Most Out of Coaching: A Client’s Guide for Optimizing the Coaching Experience by Karen Davis and Alex Mill
- Quarterly Tune-Up
Our Favorite Quotes:
- “CEOs tend to like the dreaming and the vision, and the COOs tend to like tactics and the implementation of things.” - Gwen Bortner
- “The trick is to figure out what is the best right answer for you, and there can be multiple right answers.” - Gwen Bortner
- “A real key element to success is to be accountable for the things you said you were going to do.” - Gwen Bortner
Connect with Gwen Bortner:
- Gwen Bortner Consulting
- Everyday Effectiveness
- Gwen Bortner on LinkedIn
- Gwen Bortner on Instagram
- Gwen Bortner on Facebook
- Gwen Bortner on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Gwen Bortner is a workshop facilitator, speaker, virtual fractional COO, and operational strategist. She focuses on improved business operations utilizing her GEARS framework and works with coaches an
If you don’t have a client, are you really a coach? Is being a coach part of who you are, or is it just something that you do? The existential dilemma of being a coach without clients is something you
If you don’t have a client, are you really a coach? Is being a coach part of who you are, or is it just something that you do? The existential dilemma of being a coach without clients is something you may have pondered before, and people have varying answers depending on how their occupation influences their identity.
Today, I explore the concept of identity and where it comes from. I share how and if you should avoid taking the coach’s role into your personal life and whether you can still call yourself a coach if you don’t have clients. I also ponder whether it matters if you have clients or not if you identify as a coach and whether it would change who you are as a person if you had to work in an alternative career.
“If you place your identity in your occupation, it can become very difficult to step out of that and interact with other humans in a different way .” - Jos Willard
This week on Profit for Coaches:
- The question of identity and understanding where it comes from
- Whether you should avoid falling into the role of a coach in your personal life
- Pondering if you have to have clients to call yourself a coach
- Would doing something other than coaching change who you are
- The FREE eBook you can access today!
Resources Mentioned:
- Book: The Prosperous Coach by Steve Chandler and Rich Litvin
Our Favorite Quotes:
- “If all you ever do is show up as a coach because that’s what you are, you might not have as rich a family life as you were expecting or hoping to have.” - Jos Willard
- “If you don’t have people willing to be coached by you, you’re not a coach, you’re not actively coaching.” - Jos Willard
- “Part of being a successful coach and a successful human is being willing to be wrong and knowing there is always more to learn and more to experience.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Karen Davis is an executive coach, speaker, and author who became a Professionally Certified Coach (PCC) following 25 years of leading roles in business-to-business technology. Karen's practice uses intensive one-on-one coaching with executives, entrepreneurs, and executive coaches. She helps guide the transformation of others who are committed to uncovering their unique potential and making a difference in the world. She has written various books to help coaches build a thriving practice, including her latest release, How to Get the Most Out of Coaching: A Client's Guide to Optimizing the Coaching Experience, which she co-wrote with Alex Mill.
Today, Karen shares her journey from working in the corporate world to creating her coaching practice and the differences she noticed when coaching instead of consulting. She ponders the responsibilities of both coaches and clients and explores whether top-down regulation would benefit the industry. She also divulges why she chose to write her coaching book from the client’s perspective and explains how to use the book as part of the client onboarding process.
“In coaching, the premise is that your client has the best answers, and the job of the coach is to evoke those answers and wisdom from within.” - Karen Davis
This week on Profit for Coaches:
- The differences Karen found when moving from consulting to coaching
- The percentage of responsibility for both the coach and the client
- Questioning whether standardization or regulation would improve the coaching industry
- Why Karen chose to write her coaching book from the client’s perspective
- The FREE eBook you can access today!
Resources Mentioned:
- Book: How to Get the Most Out of Coaching: A Clients Guide to Optimizing the Coaching Experience
- Free Chapter of How to Get the Most Out of Coaching
- Book: When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice
- Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients by Rich Litvin and Steve Chandler
Our Favorite Quotes:
- “In coaching, you’re evoking the inner wisdom of your client.” - Karen Davis
- “It’s two people that are in a relationship—I own 100% of what my responsibility is as the coach and the client owns 100% of what their responsibility is.”- Karen Davis
- “That was what was missing from the coaching space: there are so many books written for coaches, but none for the clients.” - Karen Davis
Connect with Karen Davis:
- Karen Davis Coaching
- Karen Davis on LinkedIn
- Karen Davis on Facebook
- Karen Davis on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Karen Davis is an executive coach, speaker, and author who became a Professionally Certified Coach (PCC) following 25 years of leading roles in business-to-business technology. Karen's practice uses i
For some of us, 2021 has been incredible for our business, and we will be grateful for that and give thanks. Some people, however, have not had a great year; in fact, this year may have been terrible for you and your practice, but you can also give thanks. Whichever way your year went, there are reasons to be grateful, even if they don’t seem obvious.
Today, I explore why now is a great time to evaluate the year and give thanks for the good and the bad. I explain why gratitude is a good tool for assessing your goals and offer advice on how to take lessons from negative elements of the year. I also share a framework you can use to find gratitude in any situation and how being grateful for the past year will help you positively finish Q4.
“You can have gratitude for anything in your life if you put it in the right context.” - Jos Willard
This week on Profit for Coaches:
- Why gratitude is a great tool for reassessing and tracking goals
- How to learn from negative experiences
- A framework you can use to find gratitude in any situation
- How looking back with gratitude can help you finish the year in a good way
- The FREE eBook you can access today!
Our Favorite Quotes:
- “The last part of Q4 is a good time to look at the things that you are grateful for.” - Jos Willard
- “Don’t you let 2021 be known as the year that only did bad things for you.” - Jos Willard
- “Decide that you are going to be grateful for this thing that, up until now, you had decided was a terrible thing because it taught you XYZ.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
For some of us, 2021 has been incredible for our business, and we will be grateful for that and give thanks. Some people, however, have not had a great year; in fact, this year may have been terrible
Many facets of life place demands on us, and, if we are not mindful of them, these distractions or obligations can eat up everything we have. How do we protect limited resources such as time, energy, and money in a practical way? By setting boundaries and living life within these margins, we can maximize our time and apply our resources to the things that matter most.
Today, I explore setting margins and boundaries and explain how they help to protect your goals. I outline the processes of creating space for things that matter most and enforcing boundaries with people in your life. I also dissect why many people tend to push boundaries and divulge how behavioral disruption will help you uphold your established margins.
“Create the margins, put boundaries around them, enforce the boundaries, and you will find over time that those margins expand exactly the way you want them to.”- Jos Willard
This week on Profit for Coaches:
- Why creating boundaries helps protect your goals
- How to create space for the things that are important to you
- How to enforce boundaries once they are set and why people often push against them
- The concept of behavioral disruption
- The FREE eBook you can access today!
Our Favorite Quotes:
- “One of the challenges that we often have, particularly with time and energy, is that we get overextended and overcommitted.” - Jos Willard
- “You just decide what your boundaries are, and then you communicate your boundaries politely and clearly to the people in your life.” - Jos Willard
- “Everyone encroaches on other peoples’ boundaries. Why? Because most people don’t actually hold their boundaries.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Many facets of life place demands on us, and, if we are not mindful of them, these distractions or obligations can eat up everything we have. How do we protect limited resources such as time, energy,
Veterans Day—also known as Remembrance Day in various countries—is one of the times of year when many people reflect on and thank their Armed Forces for their willingness to take on the ultimate sacri
Veterans Day—also known as Remembrance Day in various countries—is one of the times of year when many people reflect on and thank their Armed Forces for their willingness to take on the ultimate sacrifice. In honor of Remembrance Day, this November 11th episode is dedicated to the many brave people that have served in the military as well as their loved ones.
Today, I share why Remembrance Day is so important to me and why I am thankful for the opportunity to have served in the United States Army. I explore the different meanings of November 11th worldwide and the various holidays we have for our Armed Forces in the US. I also offer a reflection that can be done to help appreciate the sacrifice of veterans and explain why I am grateful to those who have served as well as the network of people who support them.
“If you are someone that has benefited from the sacrifice of veterans, I strongly encourage you to take some time today to reflect on what you have and why you have it.” - Jos Willard
This week on Profit for Coaches:
- What November 11th means around the world
- Why Remembrance Day is a big deal for me
- A reflection you can use to help appreciate the sacrifice of veterans
- Why I am grateful to those who have served and those who support those who served
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If you’re a veteran, thank you.” - Jos Willard
- “For most of us around the world, the reason we have the opportunity to help people as we do as coaches is because of people who were willing to sacrifice any number of things, including their lives.” - Jos Willard
- “Take a minute or two to pause and reflect and give thanks.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
We say "yes" to many things, and—while we should say "yes" to some things—we have to learn to accept the right opportunities to optimize and balance our lives. If we fill up our time and use our limited resources by saying "yes" to the wrong things, we won’t have any space left for saying “yes” to the right things—we need to learn how to say “no.”
Today, I explore why it’s essential to distinguish opportunities from distractions and explain how to decide on an offer. I reveal why learning to say "no" can keep your activities in line with your mission. I also share things to avoid saying when refusing an offer and different ways to say "no" without feeling guilty.
“There are a bunch of different ways that you can say ‘no’ while still feeling good about who you are and what you want to do—and it frees you up to say ‘yes’ to the right things.”- Jos Willard
This week on Profit for Coaches:
- How to recognize the difference between opportunities and distractions
- How to decide whether you should say "yes" to offers
- The importance of knowing how to say "no"
- Different ways you can say "no" without feeling guilty
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Our Favorite Quotes:
- “We need to say ‘no’ to people that act like anchors.” - Jos Willard
- “The first rule of saying ‘no’ is ‘mean it.’” - Jos Willard
- “Recognize the difference between opportunities and distractions—know what your values are; know what your mission is.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
We say "yes" to many things, and—while we should say "yes" to some things—we have to learn to accept the right opportunities to optimize and balance our lives. If we fill up our time and use our limit
At times, you may find yourself dwelling on all of the things you feel you should have done. If you are in that situation, try to step back and use the opportunity to think about what it means. Are th
At times, you may find yourself dwelling on all of the things you feel you should have done. If you are in that situation, try to step back and use the opportunity to think about what it means. Are there some rules you're holding yourself to that you think you are breaking? Why do you believe that? Where did those rules come from, and should you change them?
Today, I explore common perceptions about the rules that govern our lives and run our businesses. I share why living by these rules can cause stress and examine why we set rules for ourselves and others. I also share how we apply those rules to our lives and how to review them to see if they no longer serve us and should be changed.
“If you write the rule, you can rewrite the rule.” - Jos Willard
This week on Profit for Coaches:
- The common perceptions about the rules of business and life
- Why living by the rules is a significant source of stress
- The ways we apply rules to our lives
- How to reevaluate and rewrite the rules you have set for yourself
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits By Dr. Wayne Dyer
Our Favorite Quotes:
- “One of the biggest sources of stress for us as human beings is trying to live by the rules.” - Jos Willard
- “Whose rules are you living by and whose rules are you trying to force other people to live by?” - Jos Willard
- “The use of the word ‘should’ indicates usually that the person using the word believes that there is a rule that is being broken—more often than not, that rule is their rule” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What can you do for the next 60 days to ensure you have accomplished everything you want to accomplish? You need a plan to help all the people you want to help and achieve your targets for yourself an
What can you do for the next 60 days to ensure you have accomplished everything you want to accomplish? You need a plan to help all the people you want to help and achieve your targets for yourself and your practice by the end of this year. So, how can you structure your next 60 days to accomplish your desired goals for your business in 2021?
In today’s episode, I share how to look at your plan for this year and adjust it so that your final quarter helps you reach your goals. I reveal the formula used to calculate how much you need to do in order to hit your targets and why you might need to consider changing what you are selling. I also explore some other ways to add revenue streams and explain how to reinvigorate a contact list that has gone cold.
“If you commit right now to making a sales offer every day for the next 60 days, by December 24th, you will have made some sales—you will have more money.” - Jos Willard
This week on Profit for Coaches:
- How to evaluate and adjust your plan for the final quarter of the year
- The formula used to calculate what you need to do to hit your business targets
- Why you may need to change what you are selling
- How to reignite your contact list that has gone cold
- The FREE eBook you can access today!
Our Favorite Quotes:
- “Reach out to the folks who, right now, are desperately trying to fill space and time: these people who typically provide content.” - Jos Willard
- “If you have your network of 90 or your list of 120 people that you keep in touch with on a regular basis and you have let it slide, the holidays are a great excuse to get back to that.” - Jos Willard
- “Every day, give someone the chance to say yes to you—one person—and it doesn’t matter if they say yes or no. You’ve just got to give them the chance.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Rob Welke is a Business Evolution Consultant for ProACTv Business Solutions Inc. He works with business owners to prepare their business for a successful exit. His team helps companies use a strategic approach to maximize the value of their business before succession or sale. Utilizing a Value Builder System and a proprietary MExit (Maximize the Value of your Exit) framework, Rob helps entrepreneurs and business owners build long-term sustainable value and create an exit strategy that works for them and their company.
Today, Rob joins me to explore the concept of planning your exit and why transition strategies are essential for any business. He reveals why you need to have your business ready to sell at any time and how long it takes to complete a business sale. He explains transition or succession planning and how he helps clients get ready to leave their business. Rob also divulges the many opportunities available to business coaches in the business transition sector and how you can learn these skills to help your clients.
“Having your business ready to sell at any point in time actually mitigates all the risks associated with the deal falling apart or no deal occurring .” - Rob Welke
This week on Profit for Coaches:
- Why you need to have your business ready to sell and prepared for your exit at any time
- How long it takes to complete the sale of your business
- What is business transition or succession planning
- What Rob does to help people get ready to exit their business
- The FREE eBook you can access today!
Resources Mentioned:
- Episode 43 - What’s Your Exit?
- Book: The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas Stanley
Our Favorite Quotes:
- “Two reasons that businesses sell right now are an unsolicited offer from a third party that comes unexpectedly, and a health crisis that the owner is suffering from.” - Rob Welke
- “It’s usually an 8 to 10-year timeframe to fully prepare a business for sale, and many business owners just don’t know that.” - Rob Welke
- “If you think your business is your baby, it’s never going to grow up.” - Rob Welke
Connect with Rob Welke:
- ProACTv Business Solutions Inc.
- ProACTv Business Solutions Inc. on LinkedIn
- ProACTv Business Solutions Inc. on Facebook
- Rob Welke on LinkedIn
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Rob Welke is a Business Evolution Consultant for ProACTv Business Solutions Inc. He works with business owners to prepare their business for a successful exit. His team helps companies use a strategic
Often, the cycles of our productivity can feel at odds with the consistent demands of our jobs. One of the many things we hear is that being consistent is an essential part of success. We are often told if we don’t show up each day—in the same way and at the same time—we aren’t consistent and, therefore, can’t be successful. What if that isn’t true? Can we be consistently successful without the grind? Is it possible to achieve success by embracing our cyclical nature?
Today, I explore how you can be cyclical and build consistency to match your natural cycles. I share how you can schedule specific tasks to achieve your best work and identify an optimum working schedule for you. I explain why it’s okay to be consistent in cycles. I also outline how to set up your practice to play to your strengths and build success.
“Consistency is important, but one of the things we tend to forget is that human beings are not machines.” - Jos Willard
This week on Profit for Coaches:
- Why you can be both cyclical and consistent
- How you can schedule tasks to facilitate your best work
- Identifying your optimum working week configuration
- How to set up your practice to suit your strengths
- The FREE eBook you can access today!
Our Favorite Quotes:
- “We need to build our consistency around the cyclical nature of our lives.” - Jos Willard
- “Let’s not set ourselves up for failure by ignoring the cyclical nature of our bodies and our minds.” - Jos Willard
- “You still need to be consistent, but it’s okay to be consistent in cycles.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Often, the cycles of our productivity can feel at odds with the consistent demands of our jobs. One of the many things we hear is that being consistent is an essential part of success. We are often to
Donna Leyens is the President and Co-Founder of Pumpkin Plan Your Biz, an organization on a mission to end entrepreneurial poverty and help small business owners achieve success. Donna holds a Bachelo
Donna Leyens is the President and Co-Founder of Pumpkin Plan Your Biz, an organization on a mission to end entrepreneurial poverty and help small business owners achieve success. Donna holds a Bachelor of Arts degree in English from the University of Rochester and a Master of Business Administration degree in Finance from NYU Stern School of Business. After qualifying as a professional coach, she teamed up with Mike Michalowicz to create the Pumpkin Plan Your Biz Program based on his book, The Pumpkin Plan. They are dedicated to providing tools and strategies to business professionals who want to make a significant impact as small business growth strategists.
In today’s episode, Donna shares her journey from becoming a business coach to helping other coaches and strategists build successful businesses. She reveals why many business professionals get stuck without an underlying business strategy and explains how to create an effective system for your coaching practice. She shares the most prominent mistakes coaches make when working with clients and how to avoid them. Donna also delves into how the Pumpkin Plan Your Biz Program helps coaches and strategists and how you can join the next program session.
“You need an underlying strategy that gives you the capacity to get to where you want to go.” - Donna Leyens
This week on Profit for Coaches:
- How to build your business strategy, tools, and processes
- The biggest mistakes coaches make when trying to help clients get results
- How Pumpkin Plan Your Biz helps strategists and coaches
- How you can join the Pumpkin Plan Your Biz program
- The FREE eBook you can access today!
Resources Mentioned:
- Book: The Pumpkin Plan By Mike Michalowicz
- Free Guide: Three Mistakes Business Coaches Make that are Costing Them Thousands
- Join the Pumpkin Plan Your Biz Program
- Pumpkin Planners Rock Facebook Group
- Free Webinar “3 Steps to Grow Your Coaching Business” with Donna and Mike Michalowicz
Our Favorite Quotes:
- “You have to have something unique about you that your ideal clients care about.” - Donna Leyens
- “If you get really clear on the problems that you solve, then you go out and look for people who need that problem solved.” - Donna Leyens
- “You really have to understand what you do well that matches what your client niche wants and needs.” - Donna Leyens
Connect with Donna Leyens:
- Pumpkin Plan Your Biz
- Pumpkin Plan Your Biz on LinkedIn
- Pumpkin Plan Your Biz on Facebook
- Pumpkin Plan Your Bizon Twitter
- Donna Leyens on LinkedIn
- Donna Leyens on Instagram
- Donna Leyens on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Time is something that many people struggle with; finding enough of it is a challenge when running your own business. How can we be more efficient with our time? What are the most important things to
Time is something that many people struggle with; finding enough of it is a challenge when running your own business. How can we be more efficient with our time? What are the most important things to do for your practice? Many aspects of life can place demands on your time. How can you make sure you use your time most effectively?
In today’s episode, I share some advice for those struggling to find enough time for their coaching practice. I reveal methods for prioritizing your time and breaking down your business system to make the most effective use of your time. I also share how to identify outsourcing possibilities and why you need to think of spending your time the same way as financial investments in your practice.
“If time is the only thing you have available to invest in your business, then, just like money, you have to decide how much you’re willing to invest.” - Jos Willard
This week on Profit for Coaches:
- Advice for people who are struggling to find enough time for their coaching practice
- How to prioritize the time you have available for your business
- How you can look at your system to calculate where you are spending your time
- Why you need to look at spending time in the same way you look at spending money
- The FREE eBook you can access today!
Our Favorite Quotes:
- “How much time, realistically, do you have available for your practice?.” - Jos Willard
- “Expect to have less time available for your business. That way, if you do get bonus business time, it’s bonus business time.” - Jos Willard
- “There are a lot of different ways to create income and free up time.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There is a lot of noise about being a coach, with some people thinking that it doesn't actually require coaching. These people believe that all you have to do is simply set up an irresistible offer, get some fancy packaging, and build systems with good closers to live a laptop lifestyle from any location in the world. All that noise has very little substance and doesn’t help you build a sustainable and profitable coaching practice.
Today’s episode explores the issues of the ‘coaching of coaches’ part of our industry and why I was initially hesitant to promote that aspect of my business. I reveal the inspiration behind launching the Profit for Coaches brand and starting this podcast. I also share the misrepresentation of many of the available systems on the market for building coaching businesses and why I am adding coaching episodes as a regular podcast feature.
“There’s a lot of BS out there in the ‘coaching coaches' space. There’s a lot of noise and we need some signal, we need clarity.” - Jos Willard
This week on Profit for Coaches:
- The issues with the coaching of coaches part of the industry
- Why I was reluctant to promote the coaching of coaches aspect of my business
- The inspiration behind launching my Profit for Coaches brand
- The falsehood and misrepresentation of many systems out there for building coaching practices
- Why I am adding coaching episodes to the podcast
- The FREE eBook you can access today!
Our Favorite Quotes:
- “There’s too much noise. There’s not enough signal, there's not enough value, there’s not enough clarity about what to do and how to do it if you want to be a coach.” - Jos Willard
- “We need people who can actually help coaches be successful - and be successful AS coaches.” - Jos Willard
- “There is so much horse crap around this idea that being a coach doesn’t actually require coaching.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There is a lot of noise about being a coach, with some people thinking that it doesn't actually require coaching. These people believe that all you have to do is simply set up an irresistible offer, g
As we head into Fall, the kids return to school and work schedules return to normal. One of the things that needs to happen as we settle back down to business is this: we need to let go of those aspec
As we head into Fall, the kids return to school and work schedules return to normal. One of the things that needs to happen as we settle back down to business is this: we need to let go of those aspects of the Summer that we don’t want to take with us. As we approach the end of the year and make 2021 one of the best years for our business, we need to learn to let go of fear and anger.
In today’s episode, I explore why we as coaches often feel we should be immune to negative emotions and how fear and anger show up in our lives and businesses. I offer some steps for combatting those internalized negative beliefs that may be holding you back. I also share some of the most effective ways to overcome fears and constructive ways of recognizing and dealing with anger.
“Fear and anger are not problematic emotions in and of themselves; how we sometimes choose to handle those emotions becomes problematic.” - Jos Willard
This week on Profit for Coaches:
- Why we, as coaches, feel we should be immune to negative emotions
- How fear and anger show up
- How you can combat internalized negative beliefs
- The best way to overcome your fears
- Why we feel anger and how you can deal with it
- The FREE eBook you can access today!
Our Favorite Quotes:
- “There’s a lot of stuff in the world that we have no control over, and it’s really easy to get caught up.” - Jos Willard
- “If we focus on losing things, or not losing things, that’s when the fear amps up, and the anger comes out.” - Jos Willard
- “Anger is an inherently intense emotion, and it generates very strong feelings” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
You’ve likely heard the phrase: ‘the obstacle is the way.’ And while that can be true in a philosophical sense, it doesn't always apply to coaching. When you're a coach, and the client sees you as the way to get where they want to go, you don’t want to make yourself an obstacle to their success. But, there are times when running your practice and handling business operations can get in the way of helping your clients, so what can you do about it?
Today, I explore content delivery-focused systems and how they can help you provide effective coaching. I explain how you can structure your day to build a flow of clients and how using the Profit First cash flow system enables you to focus on other parts of your business. I also share how you can automate many of your business systems and why you need to be accountable for your client’s success.
“If you’re focused on running your business, then you’re not showing up for your clients, and you’re not delivering the best that you have to offer.” - Jos Willard
This week on Profit for Coaches:
- The importance of content delivery-focused systems
- How to structure your business day to build a consistent flow of clients
- Why using a cash flow system makes it easier to develop other parts of your business
- How to automate your business systems to focus on delivering for your clients
- Why you need to have some accountability for the success of your client
- The FREE eBook you can access today!
Resources Mentioned:
- Profit First
Our Favorite Quotes:
- “You need to have systems in place on the business side or the operations side of your business that supports you to be able to deliver the content.” - Jos Willard
- “Set your business up so that you can show up in your best possible version of yourself to help your client have every possible opportunity for success in working with you.” - Jos Willard
- “Figure out what it is on the business side of your coaching practice, or your advisory practice, that you can streamline so that it is not distracting you from being there for your clients.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
You’ve likely heard the phrase: ‘the obstacle is the way.’ And while that can be true in a philosophical sense, it doesn't always apply to coaching. When you're a coach, and the client sees you as the
Aristotle once said, “We are what we repeatedly do; excellence then is not an act but a habit.” We often tell ourselves when we hit specific goals; our company is successful or profitable. However, th
Aristotle once said, “We are what we repeatedly do; excellence then is not an act but a habit.” We often tell ourselves when we hit specific goals; our company is successful or profitable. However, the happiness and sense of achievement are fleeting, and you will find yourself thinking, “Now what?” One of the best things you can do is find joy in the process and the journey. Don’t focus on some far-off figure or achievement; build habits in the early stages of your business that make it profitable from the start.
Today, I explore why success and a sense of achievement are fleeting when we only focus on particular goals. I share why you need to narrow your market to build a profitable coaching practice and how you can put systems in place to make profit a habit in the startup phase of your business. I explain why you need to set your business expenses and other parameters early on. I also reveal why giving away free coaching is a false economy and why selecting the proper pricing from the outset will put you on the right path to success.
“Start your coaching practice or your advisory business from the perspective and with the intent of having profit from day one.” - Jos Willard
This week on Profit for Coaches:
- Why success or happiness is fleeting when we focus on a specific goal
- Narrowing your market to build a profitable business
- Building systems in the early stages of your business to make profit a habit
- Deciding what percentage you can run your business on
- How giving away free coaching can make it more challenging to charge for it later
- The FREE eBook you can access today!
Our Favorite Quotes:
- “We decide in advance what our profitability is going to be and what our expense limit is.” - Jos Willard
- “Do some math. Figure out what you can run your business on and set that percentage.” - Jos Willard
- “We need to manage our cash flow, and we need to do it in a way that bakes profitability into our business.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
We all know the importance of strengthening relationships and building trust with your audience. One of the challenges for those just starting or those that have changed direction is: they may not hav
We all know the importance of strengthening relationships and building trust with your audience. One of the challenges for those just starting or those that have changed direction is: they may not have an audience yet. If you know your target market but you’re not entirely honed in on your ideal client, there are some steps you can take to build that audience. Once you know where your target market gathers, other people’s audiences can be a great place to get your message across. But - there are some ways to do this that are better than others.
Today, I share tips on building your audience when you are just starting your coaching business or growing your existing audience. I explain how to communicate effectively with other people’s audiences and the importance of building trust before selling in someone else’s established spaces. I also share tips on initiating contact with the people who have created the following you want to approach and offer action steps to leverage their audiences.
“Find those people who have already built credibility and trust with an audience that includes your target market.” - Jos Willard
This week on Profit for Coaches:
- How to build your audience when starting your coaching business
- How to effectively communicate with other people’s audiences
- Why you need to build trust when showing up in other people’s spaces - before selling
- How to initiate contact with the person that has created the audience you want to approach
- Action steps for leveraging other people’s audiences
- The FREE eBook you can access today!
Our Favorite Quotes:
- “You never know how quickly you might wind up in front of a few dozen, a few hundred, a few thousand people that you were meant to serve.” - Jos Willard
- “Borrowing someone else’s credibility can often be the thing that tips the scale, that gets you to the point that people will take you up on the offer.” - Jos Willard
- “The fastest route to the money is what we call ‘other people’s audiences.’” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Ana Melikian is a Board-Certified coach with a Ph.D. in psychology. She is the Director of Education for Book Yourself Solid and the Host of the Mindset Zone podcast. She is also the Founder of the SO
Ana Melikian is a Board-Certified coach with a Ph.D. in psychology. She is the Director of Education for Book Yourself Solid and the Host of the Mindset Zone podcast. She is also the Founder of the SOLO Biz Academy to help coaches develop a pipeline full of their ideal clients. Ana enjoys teaching service professionals how to attract high-value clients via Human-to-Human (H2H) networking and outreach on Linkedin.
Ana joins me today to share the journey that inspired her to become a business coach. She reveals why a balance of mindset, strategy, and implementation is crucial in all aspects of life and business. She shares why your mindset is an essential element in building your ideal business and how you can use LinkedIn to find the right clients. She also shares why you need to think about connections on an human-to-human level, even if you work with B2B clients.
“Even if you don’t want to have too much of a LinkedIn presence, make sure you have a solid LinkedIn profile that represents you well in the way that you are at this present moment.” - Ana Melikian
This week on Profit for Coaches:
- The journey that led Ana to become a business coach
- Why the balance of mindset, strategy, and implementation is essential in life and business
- Why your mindset is an integral part of building your ideal business
- How to leverage LinkedIn to find your ideal clients
- Why you need to think about human-to-human connections
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Book Yourself Solid by Michael Port
- Book: Profit First by Michael Michalowicz
- Masterclass on LinkedIn
Our Favorite Quotes:
- “Marketing is just a way of communication, it’s just a way of creating awareness, relevance and communicating in an effective way with the people we want to serve.” - Ana Melikian
- “We can build a business where we work with people that inspire us, that energize us and above all let us do our best work.” - Ana Melikian
- “The best way of leveraging LinkedIn is focusing on high-value clients, somebody that deserves the investment of your one-on-one personal time.” - Ana Melikian
Connect with Ana Melikian:
- Ana Melikian’s Website
- Podcast: Mindset Zone
- Ana Melikian on LinkedIn
- Ana Melikian on Instagram
- Ana Melikian on Facebook
- Ana Melikian on Twitter
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
When you know your target market and where they gather, what do you say when you are in front of them? You need to know what problems that you are solving for your prospects. You also need to understand how to explain it to them in a way that connects with them and makes them look to you for the solution.
Today, I share what you need to be aware of when approaching prospective clients and the two types of problem-solving strategies. I share tips on presenting your offer in a way that fits the client’s problem they are looking to solve. I also share why you need to know why the client should be buying from you and why you should think about and present the solutions you provide from the client’s perspective.
“If you don’t know why your clients should buy from you, they’re never going to know why they should buy from you.” - Jos Willard
This week on Profit for Coaches:
- What you need to know when approaching prospects
- The two types of problem-solving strategies
- How to explain your offering to fit the problem the client wants to solve
- Why it’s essential to know why your clients should buy from you
- Why you need to look at the solutions you provide from the clients perspective
- The FREE eBook you can access today!
Our Favorite Quotes:
- “The compelling desire is that positive thing, that aspirational goal, that our client has or our prospect has that they would like to achieve or accomplish.” - Jos Willard
- “You have to understand what is the problem that you solve, or the compelling desire that you deliver.” - Jos Willard
- “We can show up and present to them our offer, talk to them about what we do, we need to know what we do. ” - Jos Willard
Resources Mentioned:
- Profit for Coaches: Booked Solid®
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
When you know your target market and where they gather, what do you say when you are in front of them? You need to know what problems that you are solving for your prospects. You also need to understa
Linda Brown is a Business Mentor, Speaker, Consultant, Profit First Professional, and Serial Entrepreneur. Linda holds a Bachelor’s degree in Economics from the University of New Hampshire and is a P
Linda Brown is a Business Mentor, Speaker, Consultant, Profit First Professional, and Serial Entrepreneur. Linda holds a Bachelor’s degree in Economics from the University of New Hampshire and is a Profit First Mastery Member and QuickBooks Online ProAdvisor. Linda shares her passion for money and business with other entrepreneurs by helping them to become more confident business owners, take home more money by building profitable businesses, and guide them to success with less stress.
Today, Linda shares why many entrepreneurs find it challenging to build a profitable business. She reveals the essential skills for building a successful company and what you can do to understand business finances. She also explores whether business owners need an accountant and bookkeeper and the critical thing she wished she had learned earlier in building her business.
“Money and finances is the foundation of your house. Your team and your systems and your products and your services and your marketing are your structure.” - Linda Brown
This week on Profit for Coaches:
- Why many entrepreneurs struggle to build a profitable business
- The No.1 skillset a business owner needs to build a successful business
- How to start building your understanding of business finances
- Do you need an accountant and bookkeeper for your business
- What Linda wishes she knew earlier in her business
- The FREE eBook you can access today!
Resources Mentioned:
- The Four Pillars of Running a Profitable Business
Our Favorite Quotes:
- “By understanding the finances, you have the solid foundation to build the solid structure on top of that.” - Linda Brown
- “Should everybody do their own books? No. Should everybody know what their books should look like? Yes.” - Linda Brown
- “It’s really not how much money you make, it’s really how much money you can bring home.” - Linda Brown
Connect with Linda Brown:
- Spire Business Inc
- Spire Business Inc on Facebook
- Spire Business Inc on Instagram
- Spire Business Inc on Twitter
- Linda Brown on LinkedIn
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Where do your prospective clients gather when they are looking for the services you offer? Where can you go to find groups of people that are looking for the solutions you provide? When it comes to gathering places, you need to identify where those spaces are that your ideal clients congregate when they are ready to start their coaching journey with you.
In today’s episode, I explore gathering places and how you can identify the right ones to find your ideal clients. I share the questions you need to think about to choose the right gathering places and how you can approach people in those spaces. I share examples of where target markets physically gather and how you can get in front of them. I also reveal tips for approaching clients on social media and what you can do if your target market doesn’t realize it is a group.
“Figure out where it is that your target market gathers so that you can get in front of them.” - Jos Willard
This week on Profit for Coaches:
- Questions you need to ask yourself to find the gathering places for your potential clients
- How you can approach your target market in those gathering places
- Examples of where target markets can physically gather
- Approaching your potential clients on social media
- What to do if your target market doesn’t realize it’s a group
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If it doesn't become immediately obvious where these people gather, you probably don’t have a good target market yet; you probably have too broad of a target market.” - Jos Willard
- “ It’s much easier to sell to groups of people that might need what you have to offer than it is to chase everybody down individually.” - Jos Willard
- “Be in those rooms, be on those social media platforms. Do it intelligently, but be in front of them.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Where do your prospective clients gather when they are looking for the services you offer? Where can you go to find groups of people that are looking for the solutions you provide? When it comes to ga
When it comes to your market and your area of authority, what does it mean to be specific or exclusive? Many people think these are the same thing and that by choosing a particular target market of people to work with, they will exclude other potential paying clients. However, that’s not the case. As you gain a reputation for having a specialist area of expertise, clients adjacent to that area and beyond will also look to you for coaching.
Today, I explore why many coaches are nervous about narrowing down their market and why client specificity is not the same thing as exclusivity. I share how I handled a client that didn’t fit my target market but still opened up the potential of working together in the future. I also share what you need to think about when determining your target market and why it’s OK to work with some people that don’t necessarily fit into this category.
“Pick a target market, figure out where it is you want to be doing most of your marketing and what area you want to establish yourself as a category authority.” - Jos Willard
This week on Profit for Coaches:
- Why many people are wary of narrowing down their target market
- Why client specificity isn’t the same as client exclusivity
- How I handled a client that approached me that didn’t fit my red velvet rope policy
- How you can figure out your target market
- Why it’s OK to work with people that don’t necessarily fit into your target market
- The FREE eBook you can access today!
Our Favorite Quotes:
- “Commit to that target market for at least six months, and when you do that, you won’t have to worry about excluding anyone, except the people that you shouldn’t be working with in the first place.” - Jos Willard
- “A lot of people are afraid to commit to a target market because they’re afraid they’ll exclude other people who should be paying them money.” - Jos Willard
- “You’re going to attract people from outside that target market, and yes it is OK to work with those people outside of that target market.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
When it comes to your market and your area of authority, what does it mean to be specific or exclusive? Many people think these are the same thing and that by choosing a particular target market of pe
Sometimes we are looking for a simple solution to a problem. We are searching for a ‘how-to’ or an easy guide on overcoming an issue or fixing a problem. We all do it, and it can be helpful at times to find those easy step-by-step instructions for certain things. But when it comes to marketing to our coaching clients, the challenge is that providing a how-to manual isn’t always the answer. When you want to expand your skills as a coach, these simplified manuals may look like a helpful tool - but they can be dangerous.
Today, I share how and why you need to beware of the how-to manual for your coaching practice. I reveal why how-to manuals don’t always fit every situation or apply to every task. I share why how-to manuals can be a problem for coaching and how a rigid step-by-step approach to clients or marketing can lead to problems. I also reveal what you need to bear in mind when reading how-to manuals and how you can take some helpful information and use it in the right way.
“There is no one true way to do almost anything.” - Jos Willard
This week on Profit for Coaches:
- Why you need to beware of how-to manuals
- Why creating or using how-to manuals isn’t always applicable for every task
- Why how-to manuals don’t always work when it comes to coaching
- How sticking to the rigidity of the steps in a how-to manual can lead to problems
- What you need to keep in mind when reading how-to manuals
- The FREE eBook you can access today!
Our Favorite Quotes:
- “When we are looking to increase our skill sets as a coach, how-to manuals can be very dangerous.” - Jos Willard
- “No-one needs another how-to manual; very few people are interested in how-to manuals.” - Jos Willard
- “Beware of anyone that says this is the way, the ONLY way, to accomplish ‘XYZ.’” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Sometimes we are looking for a simple solution to a problem. We are searching for a ‘how-to’ or an easy guide on overcoming an issue or fixing a problem. We all do it, and it can be helpful at times t
What’s the difference between strategy and tactics? Actually, quite a lot, and many people are selling tactics in the guise of strategy. Even if you follow what they're selling to the smallest detail, a bad strategy is still a lousy strategy no matter how well it is executed. If you continually use poor strategy when it comes to your coaching practice, you will lose. As coaches, we often meet with clients and immediately start thinking about the techniques we can use to help them. But, if you don’t have a destination and strategy on how to get there, it’s not going to be helpful to the client long-term.
Today, I share why coaches often focus on their tactics and techniques rather than on strategy. I reveal why it is so important to have an overall strategy in mind regarding clients and your coaching practice. I highlight the difference between tactics and strategy and why you need to choose your destination first before starting on a coaching journey with a prospect. I also share how you can apply strategies to your client sessions and develop successful strategies for your coaching business.
“Bad strategy, even brilliantly executed, is still bad strategy.” - Jos Willard
This week on Profit for Coaches:
- Why coaches often focus on techniques and tactics rather than strategy
- Why we need to look at an overall strategy for our clients
- The difference between strategy and tactics
- Why you need to choose your destination first
- How you can apply successful strategies for your clients
- The FREE eBook you can access today!
Resources Mentioned:
- What’s Your Exit?
Our Favorite Quotes:
- “You need to look at the whole picture; you need to look at the entirety of where your client wants to go and why they want to get there.” - Jos Willard
- “It doesn’t matter how brilliant the tool is, how brilliant the technique is or how brilliant you are as a coach, because a bad strategy, brilliantly executed, is still a bad strategy.” - Jos Willard
- “As coaches, we often get caught up in execution; we often get caught up in tactics, techniques, and operations, rather than strategy.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
What’s the difference between strategy and tactics? Actually, quite a lot, and many people are selling tactics in the guise of strategy. Even if you follow what they're selling to the smallest detail,
When it comes to the ideal clients for your coaching practice, there is a small circle where you will find them looking for what you have to offer. Where is your target market and how do you get into
When it comes to the ideal clients for your coaching practice, there is a small circle where you will find them looking for what you have to offer. Where is your target market and how do you get into that small circle? There are six key questions that can get you there. These questions will help you get in front of your prospects in a way that will get you noticed and be there when they are looking for your coaching services.
Today, I look at the small circle theory and how you can use it in your coaching practice. I reveal why a broad marketing strategy won’t get you to the right audience and how you can get into that small circle of target clients. I share the six key questions you need to answer to make sure you show up for your target audience and find your ideal clients. I also share how these questions will help you be visible to prospects at the right time, so they see you when looking for coaching sessions.
“There’s usually at least a hundred different people that sell what you sell to the same types of people you sell them to, but it’s just a case of what makes you different in that smaller circle.” - Jos Willard
This week on Profit for Coaches:
- Why approaching a broad audience in your marketing won’t bring you the best clients for your business
- What the small circle theory is and how you can use it
- How you can show up in the small circle
- The six questions you need to ask to get in front of your target client
- How these questions can help you be in the right place at the right time
- The FREE eBook you can access today!
Resources Mentioned:
- True or False - The Social Media Hit
Our Favorite Quotes:
- “If you can figure out what that small circle is and show up in that small circle, then the people in that circle automatically assume that you are everywhere else.” - Jos Willard
- “When you don’t have limitless amounts of time, money, and energy to put into marketing and into finding your correct clients, that shotgun, scattergun approach just doesn’t work.” - Jos Willard
- “The ‘small circle theory’ says you don’t have to be everywhere.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Most people spend more time planning their summer vacation or what they will eat on Friday night than they do thinking about their business exit strategy. One of the most important things you need to know is where you want to go. What’s your exit? As business owners, we often think only of the year-end strategy or look at short-term goals; however, you don’t have to run your business that way. You are the one steering the ship, so you can change the destination and figure out how to have a profitable coaching practice by deciding at any time. Whether you are just starting your business or have been coaching for many years, knowing your exit and where you ultimately want to go will make business planning much more straightforward.
Today, I share why it is essential to have a business exit strategy, whether you are just starting or have an established coaching practice. I reveal how an exit plan will make your business planning much more manageable and why only focusing on short-term goals won’t get you where you need to go. I also explore the questions you need to answer to help you create an exit plan and how you can start taking steps right now towards your end goal.
“You need to know your destination in order to be able to get there intentionally.” - Jos Willard
This week on Profit for Coaches:
- Why you need to think about your exit strategy, wherever you are in your business journey
- How a business exit plan will help you make decisions
- Why only looking at short-term goals isn’t effective in building your coaching business
- The questions you need to answer when creating an exit plan
- How you can start taking steps now to work towards your exit goals
- The FREE eBook you can access today!
Our Favorite Quotes:
- “Know where you want to go now and start taking steps to get there.” - Jos Willard
- “You can actually plan for your business at any time; you can plan for your life at any time.” - Jos Willard
- “If you know what you think you want, you’ve picked a destination that you are going to work towards, then you can actually make your decisions in your coaching practice based on that.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Most people spend more time planning their summer vacation or what they will eat on Friday night than they do thinking about their business exit strategy. One of the most important things you need to
Let’s look at what it means to have it all together. Many people think that because they are a coach, they need to be perfect in their lives. While you do need to have some measure of success and expe
Let’s look at what it means to have it all together. Many people think that because they are a coach, they need to be perfect in their lives. While you do need to have some measure of success and experience in the skills you are teaching, you don’t have to be the best. Instead of striving for that picture of perfection, let’s look at changing the goal from ‘having it all together’ to ‘trading up to have better problems.’ Look at the challenges you are dealing with and consider what would be the better version of that problem.
In today’s episode, I look at the concept of having it all together and why those that are good at something are not necessarily good at teaching others how to achieve the same success. I discuss the misconception of needing a perfect life as a coach and why striving for an ideal life is not always the right endeavor. I also share how challenges help you move on to the next level and how you can look at your existing challenges and work towards better problems.
“We should never be aiming to have a problem-free life or a challenge-free life; the goal is to trade up to better problems.” - Jos Willard
This week on Profit for Coaches:
- Busting the myth of ‘having it all together’
- Why being good at something doesn’t mean you can teach others to do it
- Why you don’t need to be perfect to coach others
- Why having the perfect life is not something we should be striving towards
- How challenges help you move to the next level
- The FREE eBook you can access today!
Our Favorite Quotes:
- “You don’t have to have every aspect of your own life and business perfect.” - Jos Willard
- “We want to be at a level where the challenges we are dealing with are the result of having been successful in other challenges.” -Jos Willard
- “You don’t need to have it all together; you just need to be working on slightly better problems than the people you are helping.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Do you really need social media to book yourself solid? How can you determine whether promoting your coaching services on social media platforms like Facebook, Twitter, and Instagram will help you attract new clients - and more importantly - the right clients for your coaching business?
The first step is to identify who your ideal clients are within your target market and whether social media is truly the best place to reach them.
Today, I explore whether you need social media to get bookings for your coaching practice. I share how many businesses succeed and have been successful without using social media platforms. I reveal why posting questions or content just for engagement can harm your brand and why an active Facebook group isn’t necessarily profitable. I also share how you can build your brand and provide value on social media in the right way and how you can choose the right platform that is most effective for your coaching business.
“You need to be able to go where your prospects will find you.” - Jos Willard
This week on Profit for Coaches:
- Exploring whether you need social media to get booked solid
- How other businesses succeed without social media
- How True or False questions or engagement posts hurt your brand
- Why an active Facebook group isn’t always profitable
- How you can build your brand in the right way on the right platform
- The FREE eBook you can access today!
Our Favorite Quotes:
- “You don’t need social media to get booked solid unless your target market and ideal clients are specifically on social media.” - Jos Willard
- “If that is the only or best way to reach them, then you need a social media presence.” - Jos Willard
- “If they are not going on to social media specifically to look for you or what you offer, that’s not where you need to be” - Jos Willard
- “If your prospects are not on social media, you don’t need social media to get booked solid”- Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Do you really need social media to book yourself solid? How can you determine whether promoting your coaching services on social media platforms like Facebook, Twitter, and Instagram will help you att
We are all familiar with those TV shows or games where you spin the wheel in the hopes of winning. These games make you rely on fate or chance to hopefully bring you success, and you have probably pla
We are all familiar with those TV shows or games where you spin the wheel in the hopes of winning. These games make you rely on fate or chance to hopefully bring you success, and you have probably played this game with your coaching practice. You spin the wheel in your mind to try to help you decide what to do next. Once you settle on something, we ask someone else for their opinion instead of going with it. It may feel right, but it can be counterproductive because rather than helping us focus on our next task, they will throw in their ideas and start the wheel spinning again. What you need to do right now is stop spinning the wheel, commit to something and move your business forward.
In today's episode, I explore that big wheel in our minds and why our brains keep spinning it. I share why we turn to others when we are uncertain about what to do next and why that's not always the best way forward. I share tools to help you stop spinning the wheel in your mind and commit to something. I also share how you can approach others to get constructive feedback on your coaching practice ideas and why you need to be very specific about the people you ask for help and advice about your business plans.
“Stop spinning the stupid wheel, pick something, commit to it, take the steps.”- Jos Willard
This week on Profit for Coaches:
- Why our brains keep spinning the wheel
- Why we ask others what we should do when we feel uncertain
- Tools you can use to stop the spinning wheel in your mind
- How you can approach others for effective feedback
- Why you need to be specific about who you ask for feedback and help
- The FREE eBook you can access today!
Our Favorite Quotes:
- “With that massive wheel in your mind, when we spin it, we're trying to figure out what we should be doing next.”- Jos Willard
- “Our brain just wants us to feel safe, to feel certain.”- Jos Willard
- “When you're uncertain about things, it trips our brains into worry.”- Jos Willard
- “You really, really don't need a bunch more opinions from other people who mean well telling you what they think you should be doing.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Referred prospects are typically more inclined to fit your business if sent by people who fit your red velvet rope policy. There is nothing wrong with getting clients through word of mouth or using re
Referred prospects are typically more inclined to fit your business if sent by people who fit your red velvet rope policy. There is nothing wrong with getting clients through word of mouth or using referral marketing. However, if you depend on these things and don’t have an effective strategy, your business will suffer. Having a referral strategy helps you refine those people coming through to ensure you can build a thriving coaching relationship. Because of the nature of referrals, you need a plan to make sure you get referrals at the right time and you treat those referrals right.
Today, I explore how you can create an effective referral strategy to ensure the people referred to you are the right fit for your business. I share why relying on referrals and word of mouth without a system won't work and share an overview of a good referral strategy for your coaching practice. I highlight the questions you need to answer when coming up with a referral plan and how you can identify the right opportunities. I also share how you can get more comfortable with asking for leads and how you can educate your referral partners to enable them to send you the best prospective clients.
“If you don’t have a specific referral strategy in place, then depending on word of mouth or referral marketing is going to kill your business.” - Jos Willard
This week on Profit for Coaches:
- Why relying on referrals is not effective if you don’t have a strategy
- An overview of a good referral strategy
- Questions you need to answer to help you create an effective referral strategy
- Identifying the right referral opportunities and getting comfortable asking for them
- Understanding your referral partners and giving them the tools to send you the best prospects
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Book Yourself Solid By Michael Port
Our Favorite Quotes:
- “Strategic referral partners can help you create a snowball effect: business begets business.”- Jos Willard
- “If you are depending on referrals, you’re depending on word-of-mouth to bring you clients, and you don’t have a strategy around it, you’re going to starve to death.” - Jos Willard
- “Before you ask for referrals, you need to do pre-referral work.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Your client is coming to you with certain expectations and ideas about what they want and how you will help them get there. You want to help them reach their goals, but what do you do when they are ai
Your client is coming to you with certain expectations and ideas about what they want and how you will help them get there. You want to help them reach their goals, but what do you do when they are aiming for something you don't offer or can't deliver? How do you handle a sudden change of direction with your client when it's not what you signed on to help them with? What if their expectations are wrong or there has been a misunderstanding on what you can help them accomplish? Having the conversation, holding to your values, and reinforcing your policy is key to having a profitable practice and maintaining your reputation as a coach that delivers what they promise.
Today, I explore the old adage of the "customer is always right" and why that isn't always the case for a coaching practice. I share why giving the client what they want - or think they want - isn't always helpful to them or your business and why you need to have the hard conversations up front. I explore when it's right to say 'no' to a client and why that is better for your coaching reputation. I also share why it won't work if you say yes to every coaching opportunity and how you can handle things when expectations or requirements change with a client you have been working with for a while.
“The key is acknowledging what they want, getting them to confirm that's what they want, then laying out why we can't give it to them and determining a way forward from there.” - Jos Willard
This week on Profit for Coaches:
- Why giving the client what they want is not always effective in coaching
- Why hard conversations are essential at the start of the coaching process
- When you need to say 'no' to a client
- Why saying yes to every opportunity doesn't work in the coaching industry
- How to handle when things change with a client you have been working with for a while
- The FREE eBook you can access today!
Resources Mentioned:
- Book: Crucial Conversations By Patterson, Grenny, McMillan and Switzler
- Book: Crucial Accountability By Patterson, Grenny, Maxfield, McMillan and Switzler
Our Favorite Quotes:
- “We need to have those hard conversations upfront.” - Jos Willard
- “We can't always just give the client whatever it is that the client thinks they want.” - Jos Willard
- “Be honest with yourself and with them in a way that is tactful but firm.” - Jos Willard
- “Always be clear about what you promise and be clear about defining when things have gone astray.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
It has become more common in modern society to believe that we should never listen to or spend time with someone that disagrees with us. We hear a lot about getting toxic people out of your life, and while there is some truth in the concept, it has been taken too far. You shouldn't subject yourself to a bombardment of other people's negative opinions, but having people in your life with views different from your own is an excellent thing. But how do you interact with people that don't agree with you? There are people that you care about what they think, but you don't have to invite them to impart their judgment or approve of what you are doing. Use the tools of insulation and isolation instead of screaming and blocking.
Today, I share some tools you can use to maintain positive relationships with friends and family when you disagree. I reveal why we like to put people in various boxes to have certainty in our interactions with them and why it's uncomfortable for people when we (or those we are close to) make changes in their lives. I explain the tools of isolation and insulation and how you can identify the people to apply these to in your life. I also share why there are certain people you will have to isolate from and how insulation can help build closer relationships.
“When we insulate, we stop giving people the ability to approve of whatever it is that we are doing or thinking.” - Jos Willard
This week on Profit for Coaches:
- Why we like to put people in boxes to create certainty in our interactions
- Why we find it uncomfortable when people we are close to make changes to their lives
- The two tools of insulation and isolation
- Identifying which people you need to isolate from
- How insulation can be a useful tool and how it works
- The FREE eBook you can access today!
Our Favorite Quotes:
- “Insulation is simply making certain when you interact with these people; you do so in a way that they don't have access to the parts of you that can be hurt.” - Jos Willard
- “We use isolation for people where there is just not going to be a solution.” - Jos Willard
- “Insulation is a combination of you asking questions and being genuinely interested in the answers.” - Jos Willard
- “There are still people you need to isolate from, but with the tools of insulation, you don't have to be isolated.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
It has become more common in modern society to believe that we should never listen to or spend time with someone that disagrees with us. We hear a lot about getting toxic people out of your life, and
I didn't think I would ever have to record a podcast episode on this subject, but it’s incredible how many coaches don't have a coach themselves. Instead, we - ourselves - fall prey to the ‘Do-It-Your
I didn't think I would ever have to record a podcast episode on this subject, but it’s incredible how many coaches don't have a coach themselves. Instead, we - ourselves - fall prey to the ‘Do-It-Yourself Culture’ and set off on a journey to collect as many free programs as we can to add to our arsenal. Despite knowing you’ll get further along in your goals and achieve greater success by having someone help you along the way, we somehow get caught up in the habit of seeking free program after free program after free program and are determined to do it all ourselves.
How will you get someone to believe in the value of coaching if you don't practice what you preach?
Today, I explore the value of working with a coach when building your own coaching business. I share some affordable ways you can work with experts and trainers if cash flow is an issue and things to avoid to find the best coaching programs. I reveal why relying on free programs are not always a good fit for your coaching career and why working with different coaches throughout your journey is actually encouraged. I also share how you can find the right coach for your business… without breaking the bank.
“You are not going to get the magic key to being successful in your coaching career by constantly taking the free crumbs that people are throwing out their front door.” - Jos Willard
This week on Profit for Coaches:
- Affordable coaching solutions for your business
- Things to avoid when looking for a coaching program
- Why free programs are not always the best option
- Working with different coaches at different stages of your journey
- Finding the right coach for your business
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If you are trying to tell other people that you believe coaching will get them to where they want to go, you should probably have a coach.” - Jos Willard
- “Having a coach to help you through your business is one of the fundamentally most important things you can do for your business.” - Jos Willard
- “You can't afford to be going it alone.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
A business coaching client stays with a new coach, on average, around four months. Some clients will work with you for longer, depending on a few things, such as the system you are using, but most wil
A business coaching client stays with a new coach, on average, around four months. Some clients will work with you for longer, depending on a few things, such as the system you are using, but most will move on after a short period. Why is this? And, how do you stop it from happening to your coaching business? One of the major issues I have recognized over the years is what I call identity failure. As a coach, we must recognize that clients have an identity or a role they identify with and behaviors and habits that go with that. If you choose to fix a specific circumstance and don't change how they look at themselves or how they can identify with their new role, all you do is frustrate them and you will be unable to build a long-term coaching relationship.
Today, I reveal why many clients only work with a coach for a few months and the two reasons most people think these coaching relationships don't work long-term. I share what I have noticed over the years about identity failure and how it occurs among business coaching clients. I highlight why working on a client's role and identity is essential and how you can help them transition to their new role successfully. I also share how you can build effective relationships with your clients to keep them past the first few months and into a long-term coaching connection with you.
“When we as coaches come in and we help them change the environment and change the results they are getting, we need to make sure that we also are addressing the person, the identity and the role that they are filling.” - Jos Willard
This week on Profit for Coaches:
- Why the majority of business coaching clients only stay with their coach for a few months
- The two schools of thought on why coaching a client may not be working
- What identity failure is and how it can occur
- Why addressing the role and the identity of the client is essential in successful coaching
- How you can build long-term effective coaching relationships with clients
- The FREE eBook you can access today!
Our Favorite Quotes:
- “It's not a failure on either side. What happens is, we are changing people's circumstances and they haven't yet changed who they are.” - Jos Willard
- “One of the keys to a profitable coaching practice is the length of engagement with clients.” - Jos Willard
- “We’re wanting to build longevity into the relationship so that we can make sure that the transformations that we help our clients create stick.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
Depending on your thinking, 2020 has either been the death of networking, has put it on hold and will make a comeback, or it has changed forever and we will be doing it in new ways from now on. Howeve
Depending on your thinking, 2020 has either been the death of networking, has put it on hold and will make a comeback, or it has changed forever and we will be doing it in new ways from now on. However, whether you have been networking online or in person, it has been dead for a long time. What I mean is, it doesn't work anymore - at least not like you think it does. Whether the concept of networking fills you with dread or, for the extroverts out there, you get excited about reaching out to new people; networking is a valuable tool in many ways - when it's done right.
Today, I discuss the concept of networking and how the traditional aspects of it no longer apply. I reveal the problem with networking and how people use the wrong types of networking activities to try and secure new business. I share how you can change your thinking around building new connections and redefining networking to make you better at it. I highlight how you can identify the best people to add to your network and how you can use a strategic approach to build a network that will enhance your business.
“Networking is about strengthening existing relationships that you have with people that you know that could be strategically beneficial to your business in some way.” - Jos Willard
This week on Profit for Coaches:
- The problem with networking as a whole
- Why the traditional concept of networking does not apply anymore
- How to network successfully by redefining the concept
- Identifying the right people for your network
- Creating a strategic approach for effective networking
- The FREE eBook you can access today!
Our Favorite Quotes:
- “If you only show up for your network when you need something from them, then - very quickly - you become that person that nobody wants to see coming.” - Jos Willard
- “What most people in the world of business think of as networking is not networking. It’s not useful and it’s really not very helpful for your business.” - Jos Willard
- “Networking is STILL in people's minds of going into a group, finding new people to talk to who are potential clients. And the results of that common definition is a lot of frustration and a lot of this belief that networking doesn’t work.” - Jos Willard
- “Networking - and networking strategy - isn’t about going out and adding a bunch of new people to your sales pipeline. Your networking strategy should be about strengthening relationships with people with whom you already have a relationship.” - Jos Willard
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
To steal a phrase from the movie Vanilla Sky, when actor Jason Lee says, 'The sweet is never as sweet, without the sour' he could also be referring to the ups and downs of being a coach. We love it when we're hitting the ball out of the park on those sweet working days when you and your client make incredible breakthroughs. But then there is the sour. The days when we're just not feeling it. Or worse, we think maybe we shouldn't be coaches at all, the self-doubt has crept in, and it just won't go away. On the sour days, maybe we say ‘screw it.’
Well, not today Satan. It's time for a little Pep Talk.
Today I discuss those horrible bad days in running your coaching business and what you can do to address the dip in your mood or client results. I look at our enemy Mr. Imposter Syndrome and advise you on how to silence his noise with a little revision into your previous client successes. I remind you to take out your licensed tools, whether they be those of Profit First, Book Yourself Solid, or Robbins-Madanes, and ask you to refresh your mind with why these methods work for you. I also ask you to check yourself and examine if this lousy day – or days- is with one client or several clients and what I think it means regarding your velvet rope policy or coaching mindset in general.
"If you don't believe that you can get it, why is that? Is it because you're listening to the Imposter Syndrome speaking in your brain?" – Jos Willard
"Sometimes it's that you misread the client. When you brought them in, you don't have a red velvet rope policy in place, and you're taking money from people that you shouldn't be taking money from because they're not the kind of person that you do your best work with" – Jos Willard
"What are sessions that you have gone through that have been effective? When have you been at your best? Think back to that and describe for yourself everything around that." – Jos Willard
"Sometimes you have those days, but you want to minimize those days. And what I have managed to do for myself in order to help me minimize those days is exactly what I've laid out here." – Jos Willard
This week on Profit For Coaches:
- Why you should keep a record of your positive work results
- Testimonials and why you should get that great feedback from your best clients
- Why you should brush up on your licensed IP's tools
- How to address a crisis of self-confidence
- Why it might be your choice of client causing a bad day
- The FREE eBook you can access today
Resources Mentioned:
- Book: Profit First
- Book Yourself Solid
- Robbins-Madanes
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
To steal a phrase from the movie Vanilla Sky, when actor Jason Lee says, 'The sweet is never as sweet, without the sour' he could also be referring to the ups and downs of being a coach. We love it wh
Have you heard of Parkinson's Law, the law that runs on the adage 'Work expands to fill the time available for its completion? In other words - if the deadline is in 5 days or 5 years – that is how lo
Have you heard of Parkinson's Law, the law that runs on the adage 'Work expands to fill the time available for its completion? In other words - if the deadline is in 5 days or 5 years – that is how long it will take to complete the job. How about with your expenses? Do you think if you scale your practice quickly, you have to scale your expenses accordingly? Well, if you think like that, you're going to spend like that. But do not worry. I'm here to make sure you evaluate your cash flow correctly without it costing every cent you have in the bank. You just need a good system to tell your practice firmly, 'Hey, this is all you get.'
Today I explain the benefit of being upfront and clear about your percentages when allocating your expenses and profits in your practice's cash flow. I explain why you shouldn't run your business like a startup because startup culture beliefs will want you to run lean, while I want you to run it successfully AND profitably. As a certified Profit First consultant, I breakdown the benefits of working with a cash flow management system and tell you in layman's terms how a multiple accounts system works. I also reveal why controlled growth is far better than explosive growth when you allow yourself a controlled expenditure framework, resulting in a more efficient, profitable practice.
"I am a certified Profit First professional, and I'm a big fan of Profit First as a cash flow management system." – Jos Willard
"What happens when you tell your business This Is All You Get is your business gets more efficient." – Joss Willard
"Startup culture belief is you have to run lean. You have to grind. You have to plow back every single dollar - and not just every single dollar that you make - but you also got to go out and grind." – Jos Willard
"When we say 'This percentage is what we're going to run on,' we don't just blindly pick it. We do this based on what you - what the business - actually needs." – Jos Willard
"If you want to tell your family, 'Hey, we got a bunch more than we've ever had,' first you have to tell your business This Is All You Get." – Jos Willard
This week on Profit For Coaches:
- Breaking down the Profit First's multiple accounts system
- How setting your percentages of expenses and profits will focus on budgeting and scaling targets
- What happens when you sit down with a competent cashflow management specialist
- Why you should avoid falling into Startup Culture 'run lean' beliefs
- Why 'Fast Growth' is not always a good thing
- The FREE eBook you can access today!
Resources Mentioned:
- Profit First
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
The world is full of variables, and I grant you no two clients are the same. So when I ask a coach a simple question such as 'What is the biggest advantage of working with you?' and they fire back at
The world is full of variables, and I grant you no two clients are the same. So when I ask a coach a simple question such as 'What is the biggest advantage of working with you?' and they fire back at me with 'Well, it depends' they could be forgiven for trying to include all of the variables each of their clients brings to a session. However, I'm not trying to get an answer about a particular client outcome per se, but rather asking if a coach knows their own practice goals clearly? Because if you as a coach know your purpose, your method, and your style, then the answer is clear, and we can lose the ambiguous “It Depends.”
In today's episode, I want to take a moment to grind some gears about my problem with “It Depends.” I explain why a coach who cannot give a definitive answer as to what their biggest client results are is a coach who does not know what they are good at and does not know what their coaching goals are. I discuss the problem with trying to make your target demographic too broad and why, you can't be everything to everyone. I also reveal the secret to successful marketing and why it's just as essential to repel certain clients as it is to attract the ones you know you will do your best work with.
"If you want to get booked solid with a steady flow of ideal clients that you will do your best work with, so they can get great results and then go rave to the rest of the world about how amazing the experience was so that it creates an even larger continual flow of more clients just like them, you can't say It Depends." – Jos Willard
"So many people, especially in the coaching world, think that the only way they're going to get enough clients to keep the doors open and pay the bills is to throw out a broad net." - Jos Willard
"Your marketing needs to actively repel people. I don't mean that it needs to insult people, or it needs to offend people, but your marketing needs to make very clear who is and who is not a good fit to work with you." – Jos Willard
"You need to get your marketing so targeted that everyone who comes to you from that market has pretty much the same problem. Or at least they identify it the same." – Jos Willard "Stop depending on It Depends. And instead get really, really clear, on exactly who you help and exactly what you help them do." – Jos Willard
This week on Profit For Coaches:
- Why using 'It Depends' as an excuse to give deliverable targets comes from a place of fear
- How your existing great clients are the natural path to your next great clients
- Why aiming for a broad market can lead to poor decisions in client acquisition
- How being a bespoke coach will get you client recommendations that fit
- Why your marketing needs to make it clear who shouldn't work with you
- The FREE eBook you can access today!
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living, go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
It would be a fair assumption to say the world views coaches as the people who will improve the lives, skillsets, or behaviors of those who employ us. We are here to help you be better. We can only do that if we are the best versions of ourselves, and the only way we can do that is to be like Tony Stark with his Iron Man suit. We have to upgrade; we have to tinker with and improve our software and our knowledge. We have to train so that your client's best version of themselves is forged from the best version of your coaching.
In today's episode, I discuss upping and maintaining your coaching standards and why this is the continuous journey of the great coach. I break down the 6 Standards of Service you should be supplying to your clients and how to put quality measures in place by working with people with whom you can do your best work. I explain how to maintain an excellent reputation by ensuring your knowledge and tools are up to date and why you should workshop yourself as regularly as you will your clients. I also discuss the use of methodologies and why some copyrighted practices will require certification before teaching them in your coaching practice.
"Always be making sure that you're using the best methods and the best tools for your clients." – Jos Willard
"You can only successfully sell things to people in direct proportion to the trust and credibility you have built with that person." – Jos Willard
"If you don't uphold the 6 Standards of Service, your credibility will be in the toilet." – Jos Willard
""As a coach, make sure that you are showing up. That you're using a methodology that is appropriate to the client and that you are genuinely invested in helping the client get their results." – Jos Willard
"Your clients need to feel like they're important. They need to feel like - and it should be true - that you genuinely care about them." – Jos Willard
This week on Profit For Coaches:
- The 6 Standards of Service all good coaches should adhere to
- How to ensure quality of service
- Why coaching is an ongoing process of learning and improving for the coach
- The systems and processes you should have in place for efficient and effective responsiveness
- Why you need to be certified to teach methodologies such as Profit First or Book Yourself Solid
- The FREE eBook you can access today
Resources Mentioned:
- Book Yourself Solid
- Book: Profit First
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
It would be a fair assumption to say the world views coaches as the people who will improve the lives, skillsets, or behaviors of those who employ us. We are here to help you be better. We can only do
Does chasing prospects feel like chasing waterfalls to you? Was it the 90's girl band TLC who sang 'Don't go chasing prospects, please keep to the clients and the lists that you're used to?'' No? Okay
Does chasing prospects feel like chasing waterfalls to you? Was it the 90's girl band TLC who sang 'Don't go chasing prospects, please keep to the clients and the lists that you're used to?'' No? Okay, but what I'm trying to say is when you get into the murky waters of continuous conversations with prospective new clients, how do you pin them down to start working with you for real or decide maybe they're a fish you should throw back into the river? Perhaps I should quit with the water & fishing analogies and get to the point, which is all about sizing up whether your prospective client is a real catch (Sorry, that's the last one, I promise).
In today's episode, I discuss a common problem for coaches who don't know when or how to push their prospect for a definitive decision to begin working together. I explain how you can direct conversation with deadlines that don't have to be pushy or hard sell and can leave a channel open for the client to come to you. I ask you to consider how such prospects interact with you and how you should evaluate the possible coaching outcomes of those who do not respect you enough to communicate properly with you before signing them up. I also explain the difference between reminding a prospect they have an opportunity to work with you to chasing down an option just because you need to get some cash in your wallet, which we all know is not the right way to go.
"Nobody likes to be forced into anything. No one - with very few exceptions - no one likes to feel pressured into doing things." – Jos Willard "The point of the email is to get them to restart the conversation. So they're going to respond. They're either going to say, 'Yeah actually, I'm sorry I've decided to go in another direction. Okay great. Now you know." – Jos Willard
"Your role is to help people make the best decision for them at the time. And quite often that decision will be 'it's not time to work with me yet." – Jos Willard
"You DON'T chase them. You DON'T try to force that conversation early. You DO remind them that they have the opportunity to work with you. You DO put out calls to action." – Jos Willard
"Do your best to avoid being in that situation where someone is constantly putting you off and putting you off. And the best way to avoid being in that situation is to avoid trying to force sales conversations before the prospect is ready." – Jos Willard
This week on Profit For Coaches:
- How to avoid being led on by noncommittal prospects
- Why you need to look after your time resources
- What important information you can elicit about your client when it comes to their communication and commitment styles
- How to create a 'no pressure' conversation that will still give you a definitive Yes or No
- Why you should ask yourself, 'Do you really want to work with them anyway?'
- The FREE eBook you can access today!
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
Kate Bagoy is the Founder and Business Coach for Six-Figure Freelancers, teaching the secret to earning upwards of $10k a month while working from a beach, a mountain top, or even just from the sofa i
Kate Bagoy is the Founder and Business Coach for Six-Figure Freelancers, teaching the secret to earning upwards of $10k a month while working from a beach, a mountain top, or even just from the sofa in your PJs. She’s a Business Coach for the Forbes Coaches Council, an invitation-only organization that selects its members based on their depth and diversity of experience. Kate is also a former startup UX designer, hacker, and is now a self-confessed spiritual junkie who ditched the golden handcuffs of a safe, well-paid job to do it on her own terms from wherever in the world she feels like it. Kate is a graduate of the Portland Seed Fund, served as a mentor at the ATDC startup accelerator, and holds a BFA in graphic design and an MBA in marketing and international business.
In today’s episode, Kate joins me to reveal the secrets of her digital nomad success and what inspired her to run her marketing company online while she chased the sun. She discusses burning out in her first corporate job and how this, coupled with the stress of studying and drinking too much, lead her to ask what she really wanted from life. Kate reveals how she initially didn’t feel worthy of her consulting earnings due to finding the work easy and what it took to allocate value to her services. We also discuss the need for resilience when running your business and how this skill and mindset can be trained and strengthened like a muscle so that you can get back up when it gets hard, deal with setbacks or rejection, and remain focused on your destination.
“Profit to me is having more money than your expenses and your desired lifestyle” – Kate Bagoy
“Just because it’s a natural gift doesn’t mean it’s easy to other people” – Kate Bagoy
“We undervalue ourselves. And that’s partly because we don’t know how to talk about what we do” – Kate Bagoy
“We always try to find a reason why our businesses fail. Blame it on the economy. Blame it on the market. Blame it on the client. Bad Marketing – fit - whatever. But really RESILIENT founders find a way forward” – Kate Bagoy
“A Goal is just a dream with a deadline. If you have a dream of someday starting a business, give it a fricking deadline and make it a goal” – Kate Bagoy
This week on Profit For Coaches:
- Why your natural talent is still worth other peoples’ money
- Why ‘charge what your worth’ is unhelpful when determining your price
- How to train yourself to be more resilient
- How to create new good habits in your work-flow
- Kate’s No.1 skillset any coach, freelancer, or consultant should have
- How to address the good and bad triggers in your life
- The FREE eBook you can access today
Resources Mentioned:
- Book: Mindset
- Book: The One Thing
Connect with Kate Bagoy:
- Six-Figure Freelancers Website
- Kate Bagoy’s Website
- Kate Bagoy on LinkedIn
- Kate Bagoy on Instagram
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
When you sign a client for a 6-month contract, a client who will pay you handsomely and fairly for your expertise, what is your first impulse? Do you go out and take out that finance for a new car? Bo
When you sign a client for a 6-month contract, a client who will pay you handsomely and fairly for your expertise, what is your first impulse? Do you go out and take out that finance for a new car? Book a holiday, or perhaps invest in some shiny new equipment for your practice? All of the above? There is nothing wrong with rewarding yourself, as long as you have taken care of the expected AND unexpected expenditures that will surely be coming for you in your financial year. So how do you know how to take care of the unexpected side of things? Well, they are easier to predict if your cashflow has a rhythm.
In today’s episode, I discuss the dangers of NOT having a system in place for your coaching practice and how this can lead to reactionary decisions about your finances that can be precarious and unsettling. I explain how our inbuilt desire for reward can lead to short-term planning when we DO get paid and why this impulse to live big when the money’s coming in (and panic when it’s not) is the worst way to run a sustainable practice. I take a look at income allocation and how the Profit First 10/25 technique will allow you to get into a bill payment rhythm where the stress of covering your costs is eliminated. I also discuss the benefits of achieving a cashflow rhythm and what it will afford you foresight, time, and how it will give you a comforting sense of control.
“We don’t want to be living in a constant state of stress. The best way to fix that is to establish a rhythm” – Jos Willard
“If you live your entire life in fight or flight, it’s not a very long life” – Jos Willard
“Because we have a rhythm and we’re showing up on a regular basis, we have more control. We have more foresight. We have more time. We can respond more effectively” – Jos Willard
“Pick a specific day of the month. And every month, that day is the day you sit down and do your allocations. That is your rhythm. You establish your rhythm for how you manage your cashflow” – Jos Willard
“We want to establish a rhythm because a rhythm puts us in control of how the money is flowing through our practice” – Jos Willard
This week on Profit For Coaches:
- Rhythm vs. Reacting and why we all need to achieve the former
- Why living reactively will burn out you and your finances out if you don’t take control
- How to create space to observe your own behaviors and patterns
- Why achieving a rhythm is a positive long-term response to your work and financial flow
- The 10/25 rule for allocating your income
- The FREE eBook you can access today
Resources Mentioned:
- Book: Profit First
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
Carolina Gutierrez is the Founder of Business in Order, a Management Consulting company that will support your business's back office with bespoke organizing solutions. As a Backend Specialist, Caroli
Carolina Gutierrez is the Founder of Business in Order, a Management Consulting company that will support your business's back office with bespoke organizing solutions. As a Backend Specialist, Carolina champions systemization, process improvement, and technology utilization to make work ‘flow’. She is also the Founder and Co-owner of Alchimia Lux, an apothecary and collective of alchemists, astrologers, and energy workers based in Toronto, Canada. Carolina mixes her technical savviness and therapeutic background to create a personal philosophy on business support, helping entrepreneurs and small businesses by alleviating the stress often associated with implementing structured administrative business support programs.
In today's episode, Carolina joins me to discuss how she turned her own personal chaos into order, using a love of technology to make Backend Business her passion. She reveals how being diagnosed with ADHD took her by surprise but made the early chaotic years of her life make sense. We discuss the stress of entrepreneurship and the cost disorganization can have on you physically, mentally, spiritually, and emotionally, and why the right systems in place will allow you to show up in your coaching practice 100%. Carolina also shares her own preferred methods for self-organization, explaining how and why this might be different for you or me, depending on the demands of our businesses, lifestyles, and our energy and personality types.
"It comes more from a place of compassion and understanding, and realizing that getting organized is a unique process for every single person out there" – Carolina Gutierrez
"It's a perception. Everyone thinks that everyone else has it together and it's absolutely not true" – Carolina Gutierrez
"You are there to help inspire your clients to grow and do better and give them hope. If you don't feel that for your own business because certain things aren't going great, then that's going to really affect the quality of what you can deliver to your clients" – Carolina Gutierrez
"I help people gain peace, time, and profits – in that order – by organizing their business principles" – Carolina Gutierrez
"Just because you get them done once because you took a Herculean effort to accomplish that over a long weekend when you should be taking time off for yourself – it doesn't mean that all of a sudden they're going to be taken care of on a regular basis" – Carolina Gutierrez
This week on Profit For Coaches:
- How Carolina's own experience with ADHD gave her a better understanding of those struggling with organization
- Why just having the 'correct software' is not enough
- How supporting your business backend correctly supports your clients too
- Why you need new solutions as your business grows
- When you might need an OBM
- How a scattered approach to business gives diminishing returns
- Why you should keep a 'ramble' list on your phone
- The eight areas every business needs to address
Resources Mentioned:
- Book: The One Thing
- Book: Power vs. Force
- Book: Only 10’s
Connect with Caroline Gutierrez
- Business In Order Website
- Business In Order on LinkedIn
- Business In Order on Instagram
- Business In Order on Facebook
- Carolina Gutierrez on LinkedIn
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living, go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
Value can be a very subjective and elusive concept to pin down, particularly when YOU have to put a price on the services you offer. In its simplest sense, 'value' is the exchange of perceived benefit
Value can be a very subjective and elusive concept to pin down, particularly when YOU have to put a price on the services you offer. In its simplest sense, 'value' is the exchange of perceived benefits for perceived costs. You have spent your own time and money acquiring the skills and knowledge to be a great coach. Your client doesn't want to be a coach, so they won't be spending all of their own time training and studying to know all that you know. But they want to know a little bit, enough to improve their application to the things they are passionate about. They want to learn enough from you that they can excel in their own lives. So tell me. What's it worth? What are YOU worth?
In today's episode, I take the question 'What should I charge' and deconstruct it and its associated meaning of value, so you can properly and profitably price your services. I discuss the struggle coaches have with unhelpful conflicting messages where you don't want to sell yourself cheap while also not wanting to risk the accusation that you don't deserve to charge a premium rate. I discuss the importance of self-belief and explain why you have to value yourself and service intrinsically before expecting to monetize it for any price. I also reveal the Book Yourself Solid 12 different pricing models you can investigate to find the ideal pricing model for you.
"When someone is adamant that there's only one way to price, that tells me that they don't know what they're talking about" – Jos Willard
"The one way to price effectively and profitably is such that both the Seller AND the Buyer feel like they're getting the better end of the deal" – Jos Willard
"You need to feel that your willing to sit down and coach that client and get results in exchange for a certain amount of money. And that the amount of money that you will receive is worth it to you" – Jos Willard
"Consider the 12 different pricing models and then match your objective for your offering and for your circumstances. You match that objective to the appropriate pricing model" – Jos Willard
"The only way to put a price on ideas is to put a value on what they're going to produce" – Jos Willard quoting Cara Lumen
"If you don't value what you bring - they won't either" – Jos Willard
This week on Profit For Coaches:
- What you need to consider to price your products and services properly and profitably
- Debunking the conflicting theories about what pricing should be
- How to weigh up the value of your time against the invested value of your client and their careers which you directly or inadvertently contribute to
- How using F.E.P.S breaks down the different beneficial aspects your coaching gives to clients
- Why believing in your own value is crucial when considering your pricing model options
- The FREE eBook you can access today
Resources Mentioned:
- Book: Getting To Yes
- Book: Book Yourself Solid
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It's absolutely free, it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
In part 1 of my tackling the well-meaning but muddy waters of Free Coaching, I had my Negative Nancy hat on and looked at all of the ways the free session can be bad for your coaching practice. Too many great coaches give their good time to bad coaching sessions, leading to dead-end client leads. But worry not. There are two sides to every podcast story (at least to this one), and so let's discuss how to be generous with your coaching time in a way that will benefit you and those 'freebie taster' participants. Is there a way to do it right? Is it even possible?
On today's second part of the Free Coaching topic, I want to focus on what the free session can do for you and your business if you do it right. I explain my method of exploring a potential client's needs before deciding if I should work with them - if they and I are a good fit. I discuss the benefits of using a deliverable tool such as a 'Challenge' where you can deliver on a target in a short period to more than one client at a time. I also explain why having your client acquisition processes set up correctly should mean the pressure is off you when you set up a coaching deliverable because you don't need that client anyway. When you get it right, you should only be serving who you're meant to serve.
"If you want to do laser coaching sessions, what is a promise that you can make and deliver on in that period of time?" - Jos Willard
"Now, if you've done a good job with the deliverable and they like how you show up, they're the kind of person that you should be working with. You can get them that single biggest result that they're looking for. They won't mind the sales pitch" – Jos Willard
"You deliver. You deliver in a way that shows who you are. That positions you as an authority in your space" – Jos Willard
"You don't have to have written the book. You just have to be an authority in your space" – Jos Willard
"What's the promise that you're making? Did you get the right person in the room? Are they an ideal client? The kind of person that you do your very best work with?" – Jos Willard
This week on Profit For Coaches:
- How to determine whether a client is a good fit without needing to supply a free session
- How to make a free session translate into a new client
- Why the Masterclass and Webinar have been ruined by hard sales pitches
- How Workshops and Challenges work well when executed correctly
- Why you need to consider realistic deliverables and reasonable promises
- The FREE eBook you can access today
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It's absolutely free; it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living, go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
In part 1 of my tackling the well-meaning but muddy waters of Free Coaching, I had my Negative Nancy hat on and looked at all of the ways the free session can be bad for your coaching practice. To
Everybody loves getting something for free, right? Who could resist the allure of a free coaching session, with no cash involved and no commitment to make? You give a little something, and you get a little something back, and everyone is a winner. Well, a 'goodwill' coaching session might sound like a great way to shore up those new clients, but I can assure you the free coaching session is a false friend to you AND your prospect. As I have said in a previous episode, FREE does not mean No Cost, and in your effort to sell, you could be creating a demand on your time you simply can't afford.
In today's part 1 of a two-hander on Free Coaching, I discuss just how well-meaning coaches are doing it wrong when it comes to the freebie. I explain how the original concept of offering a free coaching session took hold and why the results and returns have changed in today's coaching market. I discuss the problem coaches have with keeping 'sales' and 'coaching' separate while giving a sample session and why this is not a good advertisement for your skills. I also give you some tips and advice on how to provide structured broad-reaching coaching sessions in a way that will benefit you and your business while still allowing you to hold your real coaching time for paying clients.
"Time is your most valuable asset because you never know how much of it you have, and you can never get it back" – Jos Willard
"You need to make sure that the 'time investment' is leveraged - that you get a good return on that investment" - Jos Willard
"If you're gonna do a free coaching session with an individual, keep it short" – Jos Willard
"There's a whole lot of reasons why turning into a hard sell and having to overcome objections in a sales conversation - or especially in a free coaching session - means that you did it wrong" Jos Willard
"Turning a free coaching session that you call a 'coaching session' and that you promise coaching in, into a sales session, is doing it wrong because you're not coaching. You're selling" Jos Willard
This week on Profit For Coaches:
- Why you should not confuse a coaching session with a sales pitch
- What you need to consider when trying to overcome objections in sales conversations
- Why people are wise to 'sign up expectation' of a free session and will avoid you accordingly
- How 'free coaching' sessions can actually create blocks to gaining new clients
- Why you need to keep a free training session short
- The FREE eBook you can access today
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It's absolutely free; it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living, go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
Everybody loves getting something for free, right? Who could resist the allure of a free coaching session, with no cash involved and no commitment to make? You give a little something, and you get
Think about all of the services you use where it would be unthinkable to expect something for free. You wouldn’t dream of asking a dentist to give your teeth a quick scale and polish on the house, even if the process would only take 15 minutes of their time. Neither would you pop into your local barbershop for a freebie wet shave, even if the only thing the barber is doing in that moment is sweeping his shop floor. They provide a service to make a living just as you as a coach also provide a service to make a living. So, when someone asks if they ‘can pick your brain’ they are asking for your service to some degree. How you value your own service should give you pause for thought before you impart any advice for free.
In today’s episode I want to tackle what some coaches may find an awkward situation of casual ‘brain picking,’ be that from friends or work acquaintances. I discuss the art of information exchange where you may wish to forgo a financial charge in return for gaining new helpful information from the brain picker. I reveal the ways you can impart your services broadly, to audiences or on podcasts, that while provided for free, will have a nice opportunity cost for you in the returns of interested new clients and of strengthening your credibility. I also break down the AHSTIPTO anacronym that will allow you create space in your schedule for the freebie advice seekers in a way that should be beneficial to you both.
“You shouldn't allow people to pick your brain for NO cost” – Jos Willard
“When someone asks you to ‘pick your brain’ they're really looking for a shortcut. They're looking to change the cost of the information” – Jos Willard
“People are only going to invest with you in direct proportion to the amount of trust and credibility you have earned with them” Jos Willard
This week on Profit For Coaches:
- How to handle the ‘brain pickers’ without seeming like a jerk
- Why you should understand that ‘free’ does not mean ‘without cost’
- How to pivot a ‘brain picking’ session so that it is also beneficial to you
- Why you need to consider the cost of your own time and energy for someone else’s quest for an information ‘short cut’.
- The secret of AHSTIPTO for giving people a taster of your service
- The FREE eBook you can access today
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
Think about all of the services you use where it would be unthinkable to expect something for free. You wouldn’t dream of asking a dentist to give your teeth a quick scale and polish on the house,
Walt Hampton, J.D. is the Founder and Chief Executive Officer of Summit Success International. He is also the President and Chief Operating Officer of Book Yourself Solid® Worldwide, while practicing
Walt Hampton, J.D. is the Founder and Chief Executive Officer of Summit Success International. He is also the President and Chief Operating Officer of Book Yourself Solid® Worldwide, while practicing as an executive business coach, management consultant, and leadership trainer. Founder of the Consultant’s Success Formula®, Walt helps entrepreneurs and business professionals make the impact they want and the income they deserve. He’s the best-selling author of Journeys on the Edge: Living a Life That Matters and of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.
A graduate of The Cornell Law School, Walt practiced law in the areas of corporate and commercial litigation and criminal defence and was the managing partner of a law firm for more than 30 years. Walt’s passions are high-altitude mountaineering, ultra-distance running, blue water sailing & adventure photography. He and his wife, the author Ann Sheybani, live in Castletownshend, Ireland.
In today’s episode Walt shares his insights and philosophies on how to approach the working day and the personal 5 hours he carves out before taking his first meeting. He discusses the problem with the concept of Time Management and how he developed a skill set rather for Time Mastery, through a necessity born out of working full time in a law practice while a single dad to three young boys. Walt strips back the fundamental foundations of great coaching to four key functions and explains why communication with prospective clients needs to be established clearly before you begin to work together. He also reveals the core skill all prospective coaches must display before he will accept them onto his coaching program, and why understanding the science of change and leaning into lifelong learning will produce the best coaching practice experiences.
“That whole idea of being an apprentice, being a mentor, looking for a master and becoming part of that community, I think is the first step” – Walt Hampton
“It's really important to have good boundaries. Not only for the work we do, but for the lives we live, and knowing when you're going to start and when you're going to stop is of critical import” – Walt Hampton
“We have the greatest profession on the planet. We get to help people in times of greatest need. We get to help transform businesses. Literally the work that we get to do as coaches has the capacity to change the world and we can't do it in less we're whole and complete ourselves” – Walt Hampton
“If we're going to walk the talk of telling our clients that they ought to invest in themselves, then we need to invest in ourselves” – Walt Hampton
“When we master ourselves then we are masters of our time” – Walt Hampton
“So much of what we do as coaches is to hold space with another human being, creating a safe container to do deep work” – Walt Hampton
This week on Profit For Coaches:
- The secret of keeping 5 hours of your day just for you
- Why you should have a ‘hard stop’ at the end of your working day
- Why practicing selfcare is critical for supporting your clients
- The 4 functions you should have to be a great coach
- Walt’s philosophy on Time Management v Time Mastery
- Why you need to listen deeply to your prospective clients
- Why emotional intelligence is a key skill in coaching
- The two hats you must wear as a coach
Resources Mentioned:
- Book: Journeys on the Edge: Living a Life That Matters
- Book: The Power Principles of Time Mastery: Do Less, Make More, Have Fun
- The Power Principles of Time Mastery
Connect with Walt Hampton:
- Summit Success International Website
- Book Yourself Solid Website
- Walt Hampton on Facebook
- Walt Hampton on Twitter
- Walt Hampton on LinkedIn
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to: Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
Have you ever looked at a dog chasing his tail and thought ‘Oh boy, what an adorable dummy?’ I have watched a few coaches in my time chase their own tail, chasing clients then chasing money. It’s not so cute. The ‘feast or famine’ cycle that so many coaching practices fall into can be avoided with a good system. So how do you continue to service your current clients to the best of your ability and still manage client acquisition for your future business? I would say let go of your tail - it’s time to bring out the K.I.T bag.
In today’s episode I discuss client acquisition and how the use of a system like K.I.T (Keep In Touch) will allow you to keep authentic leads warm until they are ready for your help. I explain how using automated reminders are great for reminding your possible future clients of what you can do for them, and this in turn will help free up your memory and brain space to continue being a great coach to your present clients. I reveal the three areas in which you need to focus your keep in touch efforts, and zone in on the two that have most coaches on the see-saw between client and prospect. I also discuss the many various platforms you can use to get your brand or voice out there and remind you once again that unless you systemize it, you could end up chasing that tail instead of serving your clients.
“One of the main challenges that most coaching practices deal with is something we've talked about before: the feast or famine cycle” – Jos Willard
“This cycle of feast and famine - this cycle of putting all of our effort and money and time if we have any money - often times we put money that we don't have into client acquisition” – Jos Willard
“Your unique selling proposition is YOU. How you show up is incredibly important” – Jos Willard
“If you're just another person delivering content, then that's all you're going to be: another person delivering content. But if you show up as you, you have your voice” Jos Willard
This week on Profit For Coaches:
- Why you need the K.I.T strategy to keep your prospects warm
- How an automated ‘keep it warm’ system takes the stress out of your diary
- The 3 major areas you should focus your K.I.T targets
- Why YOU are your own unique selling proposition
- The Magic Formula to sharing your service message and gaining new business
- The FREE eBook you can access today
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
Have you ever looked at a dog chasing his tail and thought ‘Oh boy, what an adorable dummy?’ I have watched a few coaches in my time chase their own tail, chasing clients then chasing money. It’s
Did you know unicorns are real? They are. In fact, there are about 600 hundred of them making billions of dollars in the world and they go by some big names: Facebook, Uber, Airbnb, and Space X to name a few (of the few.) While we look up at those mythical horned startups as they gallop through the market with their manes of money flowing out behind them, we tend to ignore the battlefield on which they trample. For the battleground of business is littered with the corpses of the failures. The startups that puttered out. It is an unpleasant fact that 90% of businesses using the startup model fail. Have mercy on their startup souls.
In today’s episode I discuss the madness of basing your business model on a startup culture proving only around a 10% success rate. I explain why coaching practices in particular are not suited to the startup model anyway and why that’s good thing for you and the future of your business. I discuss the reasons Profit First IS built for scale no matter what the bros and gurus say. Also I remind you to access the FREE Four Must Haves for a Profitable Coaching Practice eBook today to really get the full value out of this podcast.
“Only 30% of startups breakeven at any point” – Jos Willard
“My suggestion: build for profit now, not endless growth and maybe a buyout someday” Jos Willard
“These gurus - these bros - who say that profit first isn't built for scale or that the philosophy isn't built for scale don't know what they're talking about” – Jos Willard
“Coaching practices will never become unicorns. They'll never get to that buyout stage. They never go IPO, which means there's no massive payday, which means that a venture capitalist is not going to be interested in investing in you” – Jos Willard
“I deliver profit. For coaches. That's it” – Jos Willard
This week on Profit For Coaches:
- Why you should resist the ‘plow back’ theory to a certain extent
- Why the startup model isn’t a viable model for a coaching practice
- The disappointing percentage of startups that break even`
- Why constant endless growth should not be the point of your practice
- Why you should ask yourself what you want to achieve as a coach and as a lifestyle
- The FREE eBook you can access today
Resources Mentioned:
- Book: Profit First
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
Did you know unicorns are real? They are. In fact, there are about 600 hundred of them making billions of dollars in the world and they go by some big names: Facebook, Uber, Airbnb, and Space X to
Mark Silverman is an expert in Leadership Resiliency, practicing as an Executive Leadership Coach since 2013. Based in the Washington DC-Baltimore area, he is the host of the Mastering Midlife podcast
Mark Silverman is an expert in Leadership Resiliency, practicing as an Executive Leadership Coach since 2013. Based in the Washington DC-Baltimore area, he is the host of the Mastering Midlife podcast, a show exploring life at its most stressful and yet most productive. Mark has a BS in Business and a B.A.Sc in Business Administration and Management from National Louis University. He’s a keynote speaker, delivering workshops and webinars focusing on internal leadership and foundation building for personal and professional success. Mark is also the author of the Amazon #1 Best Seller Only 10s 2.0: Confront Your To-Do List, Transform Your Life, described as ‘a daily experiment you conduct on your life’.
Mark joins me today to share his journey from Tech Salesman to Master of his own Midlife, which chartered the muddy waters of homelessness and a marriage breakup, crashing out, and finally succeeding. We discuss our love of coaching and our shared issues with the ‘Coaching Industry’ and the individuals who prey on coaches trying to make a difference in the world. Mark explains what coaching in its essence means to him and how he positions the needs of his clients. He also discusses his early days of coaching and what it took for him to realize that simply being a good coach and a good salesman was still not enough to run a successful profitable practice.
“Coaching is to help people get further” – Mark Silverman
“I didn't understand that I was an entrepreneur first. That was running a business first. And if I didn't put the lifeblood into my business, there was going to be no coaching” – Mark Silverman
“You GOTTA learn how to run a business” – Mark Silverman
“Why should you be stressed out about life?” – Mark Silverman
“I believe that coaching is a sacred profession. And if you don't fall in love with the person you're coaching I think you have no business coaching them” – Mark Silverman
This week on Profit For Coaches:
- How Mark discovered his Coach Calling
- What a coach is supposed to deliver for their client
- How to avoid turning your practice into a money pit of debt
- The safeguards Mark has in place when selecting who to work with
- Why you have to put the business of your practice first if you wish to continue coaching
- The FREE eBook you can access today
Resources Mentioned:
- Book: Only 10s: 2.0
- The 10 Uncomfortable Truths available only to you guys! Password: Profit
Connect with Mark Silverman:
- Mark Silverman’s Website
- Mark Silverman on LinkedIn
- Mark Silverman on Twitter
- Mark Silverman on YouTube
- Podcast: Mastering Midlife
- Book: Only 10s: 2.0
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four-Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of The Four Must-Haves for a Profitable Coaching Practice today.
Hey pal, you want to get your priorities straight! Does that sound aggressive to you? I hope not because hey, I’m a really nice guy! So nice I want to help you to prioritize your business practice
Hey pal, you want to get your priorities straight! Does that sound aggressive to you? I hope not because hey, I’m a really nice guy! So nice I want to help you to prioritize your business practice workflow in a way that will take out difficult decision making and leave you feeling confident you are doing all you can to serve your clients while running a profitable, sustainable coaching practice.
You just need a good system.
As we come to the end of 2020, on today’s episode I explain why making New Year resolutions are statistically around 90% bound to fail by the middle of February, and why those who fail could probably do with a good coach like yourself to see them through. I discuss the ‘holy trinity’ of our limited resources, Time, Energy, and Money, and why you need to identify their order and value when investing them into your practice. I discuss how having a system in place to take care of supporting delivery to your clients is paramount if you want to be able to focus the rest of your energy on actual coaching. Also, I reveal the next Book Yourself Solid course dates coming in early 2021 that will instruct and guide you on all of the subjects we have covered so far in this podcast.
“We help our clients make changes when they need to make changes. Not at the end of a year” – Jos Willard
“If you've got no money and you've got no energy, and you've all you've got is time and you don't have any clients then yes, every last second you have should be focused on getting clients” Jos Willard
“Our focus is building our coaching practice so that it is efficient and allows us to do the actual coaching” – Jos Willard
“Time is your most precious asset. You never get it back and you don't know how much you have. So as soon as we can, we want to stop putting that most valuable and precious asset into our lowest priority needs” -Jos Willard
“We're not going to be spending billions on branding and marketing, but we do need sales. It is the first foundational layer of any business” – Jos Willard
This week on Profit For Coaches:
- Why coaches have to accept SALES as the unavoidable first foundation of any business
- The four steps of resource allocation in order of priority
- Why TIME is your most important resource
- How coaches take the need out of other people’s New Year resolutions
- Why the Profit For Coaches system will keep your business balanced
- The FREE eBook you can access today
Resources Mentioned:
- Book: Never Lose a Customer Again
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must Haves for a Profitable Coaching Practice
today.
Toby Goodman is a partner and CMO at Podcast Network Solutions, LLC a company offering production and network management for podcast networks and the individual podcaster. Based in London and working
Toby Goodman is a partner and CMO at Podcast Network Solutions, LLC a company offering production and network management for podcast networks and the individual podcaster. Based in London and working with a plethora of international clients, Toby is a certified Book Yourself Solid Coach assisting salespeople, sales managers, marketing executives, and senior commercial executives in service-based industries. He has also spent 20 years as a full-time professional musician for hire and for pleasure, specializing in the drums and using his musical ear for all things sound. These surprisingly transferable skills were the perfect match for his work in podcasting.
Toby joins me today to discuss his unusual journey from international jobbing percussionist to international podcast coach and consultant. He reveals the moment the loss of a friend made him re-evaluate his career priorities and seek to strengthen his skills in marketing. We discuss his discovery of the Profit First book and how he turned the knowledge into practice, proving to his own surprise that the method really worked when his finances started to shine. Toby also confesses nerves about writing his first book and puts his commitment on the record to release it early next year. It’s all about being accountable.
“The great irony of self-help is that you can’t do it alone” Toby Goodman quoting Chris Colbert
“The biggest challenge for coaches who are genuinely decent people and good at what they do is that they need to be …aware of the Messiah complex and be aware of ‘overhelping’” – Toby Goodman
“Ask yourself what are the good and better results than I could give this person if I helped them?” -Toby Goodman
“You have to be able to fit your own mask first before you can save other people” – Toby Goodman
“The amount of emotional energy that ‘bad fit’ clients take is untold” – Toby Goodman
This week on Profit For Coaches:
- How Toby switched from booking gigs to booking podcast clients
- What it takes to consider yourself a coach
- Why you should ditch ‘bad fit’ client prospects
- What coaches should watch out for when advising clients
- How COVID 19 has revealed the spending habits we just don’t need
- The one thing Toby thinks you should do as a consultant today
- Why a solid book in the hand is a perfect gift
Resources Mentioned:
- Book: Book Yourself Solid
- Book: Million Dollar Consulting
Connect with Toby Goodman:
- Listen Better Marketing Website
- Podcast Network Solutions Website
- Toby Goodman on LinkedIn
- Toby Goodman on Instagram
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of
The Four Must-Haves for a Profitable Coaching Practice
today.
One of the biggest challenges that most small businesses deal with, especially those micro-service-based businesses - like a coaching practice - is the roller coaster, peak, and trough, cyclical natur
One of the biggest challenges that most small businesses deal with, especially those micro-service-based businesses - like a coaching practice - is the roller coaster, peak, and trough, cyclical nature of sales. The peaks and valleys are otherwise known as ‘feast or famine.’ Basically, sometimes you're selling like gangbusters with lots of income coming in, and other times you've got no new revenue at all. There are a lot of theories, stated facts, and reasons for why this happens, but fundamentally, it comes down to two things: your client acquisition process isn't dialed in or you don't know how to manage your cash flow.
On today's episode, we're talking about the drip and smooth technique for managing your sales cycle and how these two simple tools can help you create space, buy time, and remove a whole lot of stress. I explain what a ‘drip account’ and a ‘smooth account’ are and how they will help you treat the symptoms of a ‘rollercoaster’ sales cycle, improve your revenue, and discover when your coaching business is becoming more profitable. I also discuss the challenges many coaches experience with a ‘pay-in-full, deliver over time’ business model and how this model often leads us deeper into the feast or famine cycle.
“It's not a bad thing to realize that you've become profitable.” - Jos Willard
This week on Profit for Coaches:
- The two primary reasons many coaches experience ‘feast or famine’ sales cycles
- What ‘drip accounts’ and ‘smooth accounts’ are
- The true nature of the ‘pay-in-full, deliver overtime’ business model
- Managing your cash flow effectively with a drip account and spreadsheet
- Why some coaches may not need a drip account
- Incorporating a ‘smoothing account’ into your coaching practice
- How the smoothing account can help mitigate the effects of feast or famine cycles
- How the drip and smooth technique can help you build a more profitable coaching business
Resources Mentioned:
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
PC012 - The Worry Formula Worry. Worry messes with our heads and our ability to show up for our coaching clients in the way they need us. When we are worried and stressed, often we will fall back on
PC012 - The Worry Formula
Worry. Worry messes with our heads and our ability to show up for our coaching clients in the way they need us. When we are worried and stressed, often we will fall back on our coping mechanisms. But if our coping mechanisms aren’t as healthy as they should be, it leads to vulnerability - vulnerability in the practice and vulnerability personally. If we're not doing things to put a fundamental structure in place, we slip into ‘fight or flight’ mode and are more vulnerable to those figurative sabretooth tigers. But, while we don't want to worry about things, we also don't want to ignore the potential for bad things to happen.
So, how do we - as coaches - build the fundamental foundations in our practices so if things pop up, we are more resilient and more resistant to them?
On today's episode, I discuss how stress and worry impact our ability to show up for our clients and coaching practice. I share a very simple but effective formula that coaches can use to change their focus and get to work on the things they can control to make things better. I discuss why I believe we - as humans - are hardwired to worry, despite knowing the long-term effects it can have on our health. I discuss how mindfulness can be a very useful tool when it is used correctly and how you can focus on the ‘now’ while still preparing for tomorrow and navigating life’s detours. I also discuss how to remove the worry and fear of the unknown by refocusing your brain on gratitude and growth instead of fear and loss.
“If you’re an anxious coach, you don’t typically inspire confidence in your clients.” - Jos Willard
This week on Profit for Coaches:
- Why worrying is a waste of time and resources
- Why people continue to stress and worry despite knowing the impact it has on their health and wellbeing
- Being mindful of today while preparing for the detours tomorrow may bring
- Dale Carnegie’s 3 step process for navigating unforeseen detours
- Leveraging loss-avoidance instead of letting the fear of loss control you
- Strategies for practicing the Worry Formula in your day-to-day life
Resources Mentioned:
- How to Win Friends and Influence People by Dale Carnegie
- How to Stop Worrying and Start Living by Dale Carnegie
- 007 | Penury, Prison, and Prostitution with Matthew Kimberley
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There are three things that determine how you will respond to anything: focus, the meaning you’ve given something, and your actions and physiology. These things are the metaphorical “legs” that hold up the stool for your emotional state and wellbeing. Mess with - or adjust - any of these three legs, and you can change everything.
In today’s episode, I explore the FMAP technique and how focus, meaning, action, and physiology impacts the world around you. I explain why multitasking is really just another term for focus-shifting and how the things you focus on impact your thoughts, feelings, and actions. I explain how your actions impact your emotions and how positivity begets positivity. I also explain how you can use the FMAP strategy in your coaching business to increase your profits and make a bigger impact in the world and the importance of giving yourself permission to take control of your actions in order to take control of your mindset.
“The most profitable coaches, financially or otherwise, know how to adjust their states by evaluating and adjusting their focus, meanings, actions, and physiology.” - Jos Willard
This week on Profit for Coaches:
- Debunking the myth about multitasking
- How what you focus on dictates your thoughts, feelings, and actions
- Evaluating the internal rules and meanings you assign to someone or something and identifying the payoff of those meanings
- The similarities and differences between your actions and your physiology
- The connection between your actions and your emotional responses
- The Matthew Effect: How positivity breeds positivity
- Why cognitive-behavioral therapy is the single most effective treatment for depression and anxiety
- How to incorporate the FMAP technique into your coaching practice
- The steps you can take to change your body’s chemical responses to negative thoughts and emotions
- Understanding the difference between your true meaning of an emotion or situation verses what you perceive to be true
- Giving yourself permission to take control of your actions, mental state, and mindset
Resources Mentioned:
- The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
- Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits by Wayne W. Dyer
Helping Coaches Increase Profits
Thanks for tuning into this week’s episode of Profit for Coaches. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.
Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.
There are three things that determine how you will respond to anything: focus, the meaning you’ve given something, and your actions and physiology. These things are the metaphorical “legs” that hold u
Mike Michalowicz is the author of Profit First, Fix This Next, Clockwork, The Pumpkin Plan, and The Toilet Paper Entrepreneur. BusinessWeek called Toilet Paper Entrepreneur a business cult classic, and his books have been translated into 10 languages. He is the founder of Profit First Professionals, an organization designed to support accountants, bookkeepers, and other financial professionals. He is a former journalist with The Wall Street Journal, hosted the ‘Business Rescue’ segment for MSNBC, and also hosted the reality TV program Bailout! Mike regularly lectures on entrepreneurship, sales, and behavioral marketing techniques, traveling the globe to connect with thousands of entrepreneurs.
Mike shares the painful experience of losing a MILLION dollars over a two year period after becoming a millionaire in his thirties. He explains his Frankenstein Formula and how this can lead to your business monster turning on you. Mike discusses an ‘Aha!’ moment when he considered the size of the plates we eat from, and how our behaviors can be subtly influenced for the better without us noticing. He also talks us through the concept of Parkinson’s Law, whereby when supplies are constrained and we have fewer resources, we use them more efficiently, and so it should be in your business.
“I’m on a mission to eradicate entrepreneurial poverty” – Mike Michalowicz
“It’s human nature that whatever money's available we’ll spend” – Mike Michalowicz
“Why I call it the Frankenstein Formula, the analogy is this: When you start a business, you stitch things together” – Mike Michalowicz
“83% of us are surviving paycheck to paycheck. That is an extraordinary stressful life. And it’s because of the Frankenstein Formula” – Mike Michalowicz
“What’s interesting about sales specifically in sales translates to stress on a business owner because if you think about it, sales are responsibility” – Mike Michalowicz
“I believe anyone listening in right now, in your industry, why not be the fiscally elite? You CAN be the strongest. You CAN be the top 1% in your industry” – Mike Michalowicz
“What we do is we start with incremental small changes over time. We BUILD to the fiscally elite” – Mike Michalowicz
This week on Profit for Coaches:
- How a misstep into Angel Investing cost Mike a million dollars
- When Mikes rock bottom moment became the seed of a new mission
- Jos’s epiphany after consuming Mikes book Profit First
- Mikes nightmare ‘Frankenstein Formula’
- Why putting profit first will see your business grow faster than your competitors
- How allocating your business finances into sectional revenues will make you fiscally fit
- Why investing your profit will keep your fingers out of the proverbial cookie jar
- Parkinson’s Law and how we can use this theory in our financial practice
- Mikes two-step advice for a coach or business owner you can use today
- The FREE eBook you can access today
Resources Mentioned:
- Book: Profit First
- Book: Fix This Next
Connect with GUEST NAME:
- Mike Michalowicz Website
- Mike Michalowicz on YouTube
- Mike Michalowicz on LinkedIn
- Mike Michalowicz on Instagram
- Mike Michalowicz on Facebook
- Mike Michalowicz on Twitter
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
Mike Michalowicz is the author of Profit First, Fix This Next, Clockwork, The Pumpkin Plan, and The Toilet Paper Entrepreneur. BusinessWeek called Toilet Paper Entrepreneur a business cult classic, an
We’ve all heard the phrase The road to hell is paved with good intentions, right? And coaches, more than any other small business owners, are full of good intentions. As coaches, we want to make a change in the world for the better. We want to take on a new client and help them excel and in turn, watch our business excel. So why do so many coaches struggle? Why do so many great coaches quit? Perhaps in the quest to make a difference in the world and help people, they forget to put their practice first.
In today’s episode, I discuss why you need to learn the art of self-care when running your business. I explain how an innate desire to help and affect change can leave your practice vulnerable if you don’t balance giving and getting in what Mike Michalowicz calls The Business Hierarchy of Needs. I explain why you should avoid the pitfall of sacrificial giving if you want a consistent income. I also discuss why you should only do business with clients who need you and are ready for your help.
“Making an impact – is that important? HECK YES” – Jos Willard
“Business is about both getting and giving in synchronicity” Jos Willard quoting Mike Michalowicz
“We give deliberately. We give generously, intentionally. We, my clients and I, build giving into our practices” – Jos Willard
“We give energy. We give love. We give power. I do. My clients do. And I strongly believe that you should too” – Jos Willard
“Don’t ever confuse the feeling of sacrifice with the feeling of success” Jos Willard quoting Mike Michalowicz
“Giving until it hurts will put your business out of business” – Jos Willard
“When you go out of business, countless other clients that you COULD have helped won’t ever get to work with you. They’ll never get to experience the transformation’ – Jos Willard
“Just as personal self-care includes being careful about what and how much you take in, so too does business self-care” – Jos Willard
“Only accept money from clients that you SHOULD help. Those who you do your best work with. Those who need and are ready for your help” – Jos Willard
This week on Profit for Coaches:
- Why our need to create impact keeps coaches in the game for the right reasons
- How client acquisition and cash flow management fuel your practice
- Why you shouldn’t confuse the feeling of sacrifice with the feeling of success
- How a habit of sacrificial giving can hurt your business
- Why you owe it to future clients to take care of your practice NOW
- How you should practice self-care with your business
- The FREE eBook you can access today
Resources Mentioned:
- The Business Hierarchy of Needs
- Book: Fix This Next
- Book: The Go Giver
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four-Must Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
We’ve all heard the phrase The road to hell is paved with good intentions, right? And coaches, more than any other small business owners, are full of good intentions. As coaches, we want to make a cha
Say you have some flat pack furniture waiting to be assembled. Do you just toss those instructions to the wind and begin, or do you consider the process? Do you count out those nails and screws, and work out which sides have grooves, or which end of the legs need a wheel attaching? Having a system in place before you pick up the first piece of wood can save you a lot of heartaches - and probably swearing - even if you can visualize the end result without those instructions. Having a system in place keeps you on track to success, and so it goes when building your practice.
In today’s episode I take it back to delivery and discuss: how do you deliver content to your clients? I share the systems you should have in place to make sure your clients get the high-quality service they need and pay you for. I break down the systems you already have in place, and how with a little tweak here and upgrade there, you can be running your practice with a profitable fluidity to make you feel secure in a successful business. I also share my FREE eBook you can download today to accompany this podcast.
“You already have systems. They just might need to be improved or possibly upgraded or even replaced” – Jos Willard
“It’s about giving your coaching practice balance, strength, and fluidity” – Jos Willard
“The system is a just a regular way that you do things” – Jos Willard
“We need good systems so that your clients get a consistently high-quality experience with you” – Jos Willard
This week on Profit for Coaches:
- What Profit For Coaches means for you
- Why you need good systems in place for a successful practice
- How fire fighting immediate problems can make you lose focus on your clients
- How you can create fallback systems for emergencies
- Why you need to be intentional about improving your business processes
- The FREE eBook you can access today
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
Say you have some flat pack furniture waiting to be assembled. Do you just toss those instructions to the wind and begin, or do you consider the process? Do you count out those nails and screws, and w
Matthew Kimberley is the Managing Partner of the Book Yourself Solid platform, a company providing world-class business strategy, sales, and marketing training for small business owners. With two deca
Matthew Kimberley is the Managing Partner of the Book Yourself Solid platform, a company providing world-class business strategy, sales, and marketing training for small business owners. With two decades of international sales and advisory experience, Matthew now lives in the Mediterranean working behind the scenes with a select group of clients that range from one-person service business start-ups to bigger and more mature operations. He is the author of the bestselling book How To Get A Fcking Grip and host of the Marketing For Coaches podcast. Matthew is also the creator of the Delightful Emails* website, delivering a short lesson on writing better, more delightful, marketing emails.
In today’s episode, Matthew joins me to discuss his days before running the platform Book Yourself Solid, and how a family emergency made him change the way he ran his business. He discusses the need for consistent client flow in a successful coaching practice, and the platform you can use to support this. Matthew explains how selling is a critical skill for every coach and why marketing, while it doesn’t capture new clients, is important for your brand awareness. He also shares the networking ethos of Book Yourself Solid, and how various coaches can help each other to run successful profitable practices.
“Profit for me is an indicator that I’m not screwing everything up” – Matthew Kimberley
“We have a word in the English language for doing something for money, just for money. It’s not a job. It’s prostitution” – Matthew Kimberley
“Sales is a critical skill for every coach, specifically being able to ask for the money and being okay with ‘no’ and knowing what to do when somebody says ‘yes’” – Matthew Kimberley
“Don’t be afraid to go up to people, look them in the eye and say ‘Hey, I do my best work with people like you” – Matthew Kimberley
“This is your job – to sell your coaching services and deliver your coaching services. So you must be prepared to invest in the activity of sales. Even if your form is bad you’re gonna see some gains” – Matthew Kimberley
This week on Profit for Coaches:
- The biggest challenge to a coach who is ‘Booked Solid’
- Why Matthew revaluated how he ran his business cashflow
- The 3 reasons people join the Book Yourself Solid advisory board
- How the Book Yourself Solid platform can help your practice
- The two things Matthew thinks you need to make your business profitable
- The FREE eBook you can access today
Resources Mentioned:
- Book: How To Get A F*cking Grip
- Book: Profit First
- Marketing For Coaches Website
- Delightful Emails Website
Connect with Matthew Kimberley:
- Book Yourself Solid Website
- Book Yourself Solid on LinkedIn
- Book Yourself Solid on Facebook
- Matthew Kimberley’s Website
- Matthew Kimberley on Twitter
- Matthew Kimberley on LinkedIn
- Matthew Kimberley on Instagram
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
One of the most beneficial elements of running a coaching business is that we should be able to run our companies with low overheads. We can run very lean as we don’t need to have a lot of expenses, a
One of the most beneficial elements of running a coaching business is that we should be able to run our companies with low overheads. We can run very lean as we don’t need to have a lot of expenses, and therefore we don’t need a lot of debt. Now while debt in itself isn’t bad if it's driving profit, when you end up using it month to month to get by, well that’s is no good. The best way to deal with this? Your practice needs a cashflow system.
In today’s episode, I discuss cash flow in your business and why it is one of the four most important considerations in running a successful stable coaching practice. I reveal the common misunderstanding regarding accountants and the real role they play in your business. I share the system I believe will best help you decide where your money is going to go and open up to any questions you might have on it. I also discuss the need to make considerations in your cashflow - not just for profitability - but also to create cash reserves for emergencies and how a cashflow system will help your business stay within the confines of what it can afford.
“We need a system that will work with your natural human behaviors in psychology to make it easy and simple for you to determine where the money in your practice is going to go” – Jos Willard
“Having a cash flow management system creates stability in your practice, which allows you to take the profit OUT of your practice.”- Jos Willard
“Generating a profit isn’t about making money for your business. It’s about taking money from your business” – Mike Michalowicz
“Profit is the reward that you get for owning a profitable coaching practice” – Jos Willard
“In a coaching practice, one of the benefits is that we can run very lean. We don’t need a lot of expenses, so we shouldn’t need a lot of debt” – Jos Willard
This week on Profit for Coaches:
- Why cash flow management is key to a stable and profitable business
- What accountants are good for, and what they’re not
- Which system I think will give you the most profitable results
- The mistake many people make about cashflow
- Why the profit you generate is for you and not your company
- The tool that can identify where you should be focusing on in your practice
- The FREE eBook you can access today
Resources Mentioned:
- Book: Profit First
- Book: Fix This Next
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
- Email Jos
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
In a crowded market, you might think that the only way to get new clients is to get noticed. Many coaches worry so much on creating awareness of their brand, but how many effectively demonstrate the relevance of their service to their ideal prospect? How much money are you spending on those marketing campaigns before you have nailed down the framework of a client acquisition platform? I hope not too much, because before you do you need to have a conversation with me, your host Jos Willard.
In today’s episode, I discuss the first of four things that you must have in order to have a profitable coaching practice. I explain why having a reliable system set up to bring in new clients is integral to running a successful business. I share with you my favorite client acquisition platform and why I think it will be a game-changer for the running of your practice. I also expel the myth of marketing, and what the real function of it is in the framework of growing your client base.
“You have to know HOW you’re going to bring in new clients. If you don’t have a reliable system and process for bringing money to your business, then you don’t have a business” – Jos Willard
“Your sales conversations can be incredibly effective and even feel like sales conversations” – Jos Willard
“The single greatest framework for a simple, dependable, easy to implement and consistently use client acquisition system is Michael Port’s Book Yourself Solid system” – Jos Willard
“YOU are your unique selling proposition” – Jos Willard
“If you’re not investing in yourself why would anybody else?” – Jos Willard
“You’re only going to be able to get people to invest in you that is proportionate to the amount of trust and credibility you have earned with them” – Jos Willard
“You MUST regularly keep in touch with your prospects and clients. This is critical!” – Jos Willard
“If your client acquisition process does not include a moment in which your prospect makes a decision to become a client and pay you - then you don’t have a client acquisition process” -Jos Willard
“Marketing does not get you the client. Marketing simply creates awareness that you exist” – Jos Willard
“Every profitable coaching practice has client acquisition nailed down” – Jos Willard
This week on Profit for Coaches:
- The 10 things you should be doing for an effective coaching practice
- Why you NEED a client filtration system
- What makes your practice different from all of the others
- Why you need multiple ways for your prospects to interact with you
- The successful formula for keeping in touch with your clients
- My top pick for client acquisition systems
- The dirty secret about marketing you need to know
- The FREE eBook you can access today
Resources Mentioned:
- Book Yourself Solid
Connect with Jos Willard:
- Profit For Coaches Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
In a crowded market, you might think that the only way to get new clients is to get noticed. Many coaches worry so much on creating awareness of their brand, but how many effectively demonstrate the r
Thomas DeShutter is the Founder and CEO of Bloom Strategies, a financial services company committed to all people achieving sustainable, intergenerational value-based wealth. With over two decades of experience in personal and corporate finance, he is an expert on Cash Flow strategies and Profit First for Business. Author of ‘Bloom Your Money, Your Life’, Thomas also hosts two successful podcasts: The Bloom Living Podcast and Conscious Cache, with listeners in over 70 countries. He is also the host of Money, Mindset, and Love on VoiceAmerica. All this while working on a Masters in Divinity with Worldwide Ministries.
Thomas joins me today to share his journey from being a drummer in a rock band to two decades in the world of personal finance, retirement planning, and business planning. He outlines his philosophy on what makes a profitable life, and we discuss the concept of aligning personal economy by matching investment with personal values. He warns of the pitfalls of short term reward, and asks the most important question: Do you really need that kayak from Costco? Thomas also shares his experience of training in Spiritual Counselling and reveals what he thinks is the No 1 lesson for all coaches.
“Is my money doing the things and supporting the things in this world that I want to be doing?” – Thomas DeSchutter
“Money can be designed to work for you in all manners of your life” – Thomas DeSchutter
“You can set people up with just that little tiny bit of putting money away into Profit First” – Thomas DeSchutter
“Shut up and learn to listen” – Thomas DeSchutter
“What does profit mean to me? It means having my values aligned with my money and how my money is moving in and out of my personal economy” – Thomas DeSchutter
“When somebody’s heard -when they really KNOW that they’ve been heard - then they can move forward” – Thomas DeSchutter
“It’s not just having your money go supporting the things you want to do. It’s even supporting the companies you want to see be successful” – Thomas DeSchutter
This week on Profit for Coaches:
- How Thomas shifted his passion for drumming to a passion for understanding finance
- Thomas’s tips to stop impulsive spending
- Why you should resist buying the ‘kayak in Costco’
- How short-term decision making can obstruct your long-term goal
- Thomas’s No 1 action he thinks all coaches should take
- Why Thomas’s most recent moment of crisis unlocked an opportunity for growth
Resources Mentioned:
- Free Bloom Your Money eBook
- Bloom Your Money Podcast
- Conscious Cash Podcast
- Book – The Wealthy Barber
Connect with Thomas DeSchutter:
- Thomas DeSchutter Website
- Bloom Strategies Website
- Bloom Strategies on LinkedIn
- Bloom Strategies on Instagram
- Thomas on Facebook
- Thomas on Twitter
- Thomas on LinkedIn
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny and it outlines the four areas that every profitable coaching practice on the planet has in common and they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
Thomas DeShutter is the Founder and CEO of Bloom Strategies, a financial services company committed to all people achieving sustainable, intergenerational value-based wealth. With over two decades of
Have you noticed these days how taking a moralistic stance always comes with a price tag? If you care about animal welfare then that organic free-range chicken is going to cost you more than the bargain bucket at KFC, right? Would you like to get some solar panels on your roof to cut your energy consumption down? How about making sure you are the fittest and healthiest you can be? How much is that gym membership or personal trainer? To achieve wellbeing by the standards of modern-day living, you have to pay.
Today I expel the myth that prioritizing profit in your coaching practice is simply a money-hungry endeavor. I discuss the importance of your business solvency, and how this will give you the freedom to fulfill your lifestyle values and practice authentic and valuable coaching. I explain the psychology of Profit For Coaches and how we can take your existing behaviors and leverage them to help rather than hinder you. I also take an old-fashioned tactic to allocate your finances and show you how this will fortify your profit, making it a reward for you and not just another cash-flow problem.
“So many good, and even great coaches are going broke because they are not profitable” – Jos Willard
“When you’re worried that you don’t have enough money coming in you don’t show up as the best possible version of yourself” – Jos Willard
“You should make decisions based on your values, not your bank account” – Jos Willard
“It is much easier to make decisions based on your values when you have a full bank account”
– Jos Willard
“Show me your calendar and your bank statements and I will show you what’s really important in your life” – Jos Willard
“We’re going to take and leverage your existing behaviors so that they help you rather than shooting you in the foot” – Jos Willard
This week on Profit for Coaches:
- How struggling with your profit turnover can affect the quality of your coaching
- Why being profitable is not just about paying the bills
- What ‘Profit First’ really means and why it shouldn’t be a dirty phrase
- How to find creative ways to get stuff done by setting your profit number upfront
- How the old ‘envelope’ system will help you see your profit as separate from your business turnover
Resources Mentioned:
- Book – Profit First by Mike Michalowicz
Connect with Jos Willard:
- Profit for Coaches
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny and it outlines the four areas that every profitable coaching practice on the planet has in common and they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
Have you noticed these days how taking a moralistic stance always comes with a price tag? If you care about animal welfare then that organic free-range chicken is going to cost you more than the barga
‘Well we know where we’re going, but we don’t know where we’ve been…’ easy for Talking Heads to sing, but how many of us DO know where we’re going? In the journey to becoming coaches who reap respecta
‘Well we know where we’re going, but we don’t know where we’ve been…’ easy for Talking Heads to sing, but how many of us DO know where we’re going? In the journey to becoming coaches who reap respectable rewards, we can become swamped: swamped with the self-help manuals to direct us there, by the choice of vehicle to start the journey, with the multitude of ‘quick fix’ tools on offer to get to our own individual pinnacle. But how many of us decide at the beginning where or what the pinnacle actually is?
Today I talk about the importance of knowing the destination of your coaching journey before you start the car. I discuss how being a great coach isn’t the same thing as being a great small business owner, and how struggling with the latter can have a negative effect on your practice. I reveal why teaching yourself marketing isn’t the key to gaining more clients. I discuss why the secret to profitability isn’t in the next self-help book, and how to get started on the path to a profitable business today. I also share with you a FREE PDF to guide you in The Four Areas of Coaching Practice to accompany this podcast.
“What’s different about where you are from where you want to be? What needs to change for you to get from here to there?” – Jos Willard
“Knowledge isn’t power, knowledge is POTENTIAL power” – Jos Willard
“Stop trying to read everything out there, especially business advice books.
Most of them don’t apply to coaching practices anyway” – Jos Willard
“Take a deep breath. Take a step back. This life. This business.
This calling that we’re in. It’s a journey” – Jos Willard
This week on Profit for Coaches:
- Why choosing your reward destination is the key to planning your practice
- Why coaches should let go of most business advice
- Coach vs. small business owner – how the two roles wrestle for your time
- What you should identify when choosing your end goals
- The specific tool you need to ensure your practice is consistently profitable
- A free downloadable eBook
Resources Mentioned:
- Books by Michael Gerber
- Books by Mike Michalowicz
Connect with Jos Willard:
- Profit for Coaches
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny and it outlines the four areas that every profitable coaching practice on the planet has in common and they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy today.
Welcome to the first episode of Profit for Coaches, a podcast for coaches or coaches-to-be like you who work hard to make a positive difference to your clients. I’m Jos Willard and I’m NOT your typica
Welcome to the first episode of Profit for Coaches, a podcast for coaches or coaches-to-be like you who work hard to make a positive difference to your clients. I’m Jos Willard and I’m NOT your typical business coach. I’m here to help good coaches and service professionals build PROFITABLE practices so that you are rewarded for making a positive impact on the world. This podcast will bring you the information, resources, expertise, and perspectives to allow your practice to flourish, and in turn, reward you fairly. If you are a coach who feels like your efforts are being swamped by the grind of marketing and client retention then please stay with us, we’re just getting started!
In today’s debut episode, I address what’s wrong with the coaching industry and what I think you and I should do about it. I discuss the pitfalls of amassing a large client base that can lead you into a cycle of selling programs instead of coaching people. I discuss why most good coaches are struggling to make a respectable profit, and what the dirty little secrets are behind those who do manage a top-level six-figure revenue. I will also explain why coaches need coaches, and why this podcast is the first step to fixing the coaching industry.
“You are an amazing human being. You are a coach or expert who works hard to make a positive difference for your clients” - Jos Willard
“Instead of a coaching practice, you now own a marketing company that markets and sells programs. You’re not coaching. Or at least you’re not coaching very much” – Jos Willard
“There is a better way. You can build a very profitable coaching practice where you pocket 250 to $500,000 a year or more working 30 or so hours a week.” – Jos Willard
“You’re a coach. You believe in constant self-improvement. You believe in a growth mindset. You believe in lifelong learning. You believe in exploring and sometimes even adopting different perspectives” – Jos Willard
“As coaches we also tend to be optimists because we know that any situation can be improved with the right tools properly applied.” – Jos Willard
This week on Profit for Coaches:
- An introduction to helping good coaches make great profits
- Why we fall for ‘shiny object’ syndrome
- What it took for me to admit I’m a ‘coach of coaches’
- Why so many good practitioners end up broke
- Why coaches need coaching too
- The free eBook you can get with this podcast
Connect with Jos Willard:
- Jos Willard Website
- Jos Willard on LinkedIn
- Jos Willard on Twitter
- Jos Willard on Instagram
The Four Must-Havesfor a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny and it outlines the four areas that every profitable coaching practice on the planet has in common and they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
Profitforcoaches.com and download your copy of today.