The Casino Business Podcast: Recent Episodes
Craig Shacklett
Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino player and traveler should know.
In this episode of the Casino Business Podcast, URComped CEO, Craig Shacklett, interviews Travis Grode, a VIP casino marketing consultant who helped scale a $1 billion relationship marketing program across more than 40 casino properties. Travis shares the lessons he learned building and optimizing casino host programs, including why just 2% of players often generate 30% or more of casino revenue, why many host programs become ineffective as they grow, and how casinos can use data, predictive analytics, and leadership to build stronger relationships with their most valuable guests. Drawing from both the casino industry and luxury hospitality in the Hamptons, Travis explains why technology should support—not replace—the human side of VIP marketing. He discusses how successful organizations create systems that empower hosts, improve player development, and deliver exceptional service while maintaining profitability. Whether you're a casino executive, marketing leader, host manager, or hospitality professional, this conversation offers practical insights into building scalable VIP programs that drive both guest loyalty and long-term revenue.
Topics Discussed:
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Why just 2% of casino players generate 30%+ of gaming revenue
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The biggest challenges of scaling VIP relationship marketing across multiple properties
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Lessons from luxury hospitality and how they apply to casino hosting
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How to optimize casino host player lists for stronger relationships and better results
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Using predictive analytics, player data, and dashboards to support host performance
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Best practices for managing discretionary comps and measuring ROI
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The critical role of leadership, accountability, and culture in successful host programs
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Practical steps casino executives can take to evaluate and improve their VIP marketing strategy
Learn more: https://trio360.vip/the-modern-casino-host-playbook-for-vip-relationship-marketing/
In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high frequency locals market in Henderson, Nevada. Brooks shares how the properties grew by staying close to the guest, moving quickly as an independent operator, and treating service as the core differentiator. The conversation gets practical on experience design, team culture, reinvestment, and retention, along with how operators can apply these principles to larger properties.
Topics Discussed: - Henderson locals market and core customer profile - Service as the primary competitive advantage - Turning guest pain points into customer-first pivots - Promotions and fun built at machine level - Employee ownership culture and long tenure - X's and O's of Success service training - Reinvestment beyond free play first impressions standards - Reactivation and new guest acquisition strategy - AI support vs face to face service
Learn more: https://trio360.vip/the-locals-casino-playbook-for-loyalty-retention/
Sports can be a major revenue driver for casinos, boosting foot traffic, customer engagement, and spending across gaming and F&B. However, there is a growing complexity of sports media rights and legal compliance for commercial use. EverPass Media CMO, Bryan Icenhower, joins URComped CEO, Craig Shacklett, for an interview that discusses how EverPass simplifies access to premium sports content for commercial venues, including marketing assets and promotional tools. By aggregating content, ensuring proper licensing, and serving as the exclusive distributor of NFL Sunday Ticket for U.S. commercial establishments, Everpass simplifies the complexity for venues looking to capitalize on live sports
Topics Discussed: - What does EverPass Media do? - Solving sports media rights - Exclusive distribution of NFL Sunday Ticket deal - Key investors and strategic backing - The impact of live sports on casino revenue - Positioning sports rights as a revenue-generating platform - Utilizing fan behavior data and targeted marketing strategies - Marketing and promotional support - Importance of legal compliance and risks - Value of in-venue sports viewing experiences - Commercial licensing solutions to prevent copyright infringement
Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future.
Topics Discussed:
– How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos
Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/
Volante Software CEO, Juan Romero, discusses a needed transformational shift in how casino operators should evaluate and manage their slot floors in this interview with URComped CEO, Craig Shacklett. The conversation centers on Slot Trak and its role in helping operations move beyond traditional top-line revenue thinking to a more impactful bottom-line perspective, factoring in costs, downtime, labor, and lost revenue opportunities. Romero breaks down how data, reporting, and real-time insights change the way decisions are made on the gaming floor, turning gut feelings into informed strategies that directly affect profitability. Learn more: https://trio360.vip/transforming-slot-floor-performance-with-slottrak/
In this interview, URComped CEO Craig Shacklett sits down with Jim Sulima, AKA Super Host 88 and Director of Player Development at Tioga Downs, to break down his 5 Commandments of Player Development and relationship marketing. Drawing from his experience, Jim shares the universal principles that transcend properties, markets, and job titles, outlining his "commandments" for building loyalty, trust, and unforgettable guest experiences. From professionalism and accessibility to knowing your customer and leading with empathy, this conversation goes beyond theory and into real-world execution. Whether you're on the casino floor, in VIP services, or leading a team, Jim's insights offer a masterclass in how intentional relationships drive long-term success in the gaming industry.
Topics Discussed: - Be Professional - Know Your Customer - Build Relationships with Other Departments - Be Accessible and Answer Your Phone - Treat Others How You Want To Be Treated
Learn more: https://trio360.vip/the-five-commandments-of-player-development-jim-sulima-interview/
URComped CEO Craig Shacklett sits down with true industry original Henry Pisano, Player Development OG and owner of Pisano Destinations, for a conversation that spans the evolution of casino hosting from the old-school days to today's data-driven world. From boiler rooms and handwritten player notes to the lost art of negotiation, relationship-building, and service beyond points, Henry shares legendary stories, hard-earned lessons, and timeless principles that defined player development at iconic properties like Bally's Park Place, Golden Nugget, Seminole Hard Rock, and more. This interview not only shares some fun stories about industry legends, but also pulls back the curtain on how hosts built loyalty before automation and recover poor player experiences. Learn more: https://trio360.vip/old-school-hosting-the-lost-art-of-player-development-with-henry-pisano/
From console to casino. In this exclusive interview, URComped CEO Craig Shacklett sits down with Rebecca Martin, CEO and Founder of Spin Pass, to explore how video game-inspired technology is redefining loyalty in the iGaming world. Drawing from proven engagement mechanics found in the video game industry, Spin Pass introduces a modern, dynamic approach to player loyalty that goes far beyond traditional points and rewards-based programs. Rebecca discusses the vision behind Spin Pass, the gap it was built to solve in iGaming, and how bringing new ideas from the video gaming world into the casino environment is driving deeper engagement, stronger retention, and measurable results for operators.
Topics Discussed: - Overview of Spin Pass - Spin Pass's focus within the gaming and iGaming ecosystem - Video game industry influences behind Spin Pass's concept - The unmet gap in iGaming that Spin Pass was designed to solve - Explanation of loot boxes and battle Passes - How Spin Pass elevates player loyalty and engagement - Bringing video game–style progression into casino gaming - Key differences between Spin Pass and traditional casino loyalty programs - Unique advantages and competitive differentiation of Spin Pass - Measurable results and outcomes operators have achieved using Spin Pass Types of operators who benefit from Spin Pass
Learn more: https://trio360.vip/leveling-up-igaming-loyalty-how-spin-pass-brings-video-game-innovation-from-console-to-casinos/
In this exclusive interview, URComped CEO Craig Shacklett sits down with the Event Vice President of G2E, Korbi Carrison, to explore how the industry's premier gaming conference has evolved over time. From a look back at what gaming conventions were like before G2E, to the early days that shaped the show's foundation, the conversation traces G2E's growth alongside the rapid transformation of the industry. Together, they dive into how success is measured year over year, the trends and buzzwords that have defined past and present shows, and the emerging topics shaping the future. The discussion also covers how G2E stays relevant and continues to pivot with innovation.
Topics Discussed: - G2E's history and evolution - What gaming conventions looked like before G2E - The role of the American Gaming Association in the early days - How G2E measures success year over year - Trending topics from G2E this year and the buzzwords that defined past shows - How G2E identifies, plans for, and pivots with emerging industry trends - Strategies keeping G2E relevant - Fun and notable stats from G2E 2025 - What G2E leadership looks forward to each year when planning the event - How G2E manages competitive businesses coexisting on the show floor - Where G2E is headed and how the expo may evolve over the next few years - The presence and role of regulators at G2E - G2E 2026 Learn more: https://trio360.vip/behind-the-show-floor-an-inside-look-at-the-global-gaming-expo/
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Ari Mizrachi, Senior Vice President and Head of North America Business for Tangam Systems, to explore how data-driven intelligence is transforming the casino floor. Together, they dive into why Ari was drawn to Tangam's mission, how the company is bridging the gap between operations and marketing, and the ways their technology brings science to an industry long driven by instinct. From optimizing table games to adapting layouts based on player behavior, this conversation uncovers how Tangam empowers operators to make smarter decisions, elevate the player experience, and ultimately maximize revenue.
Topics Discussed: - Ari's background in the casino space - What attracted Ari to Tangam systems - What problem Tangam Systems solves for operators - How Tangam systems bring operations and marketing together using data - Using data to determine optimization and make decisions that ultimately maximize revenue - Changing the floor to accommodate customer behaviors and trends to create a better experience for them - What results do casinos see after using Tangam Systems - How 'Real-Time' is Tangam Systems - TYM or Table Yield Management - What is SODA - Slot Optimization - How marketing gets value from Tangam Systems Data - Tangam Systems' onboarding time - Looking ahead 3-5 years - Crossover trend
One of the most influential innovators in modern gaming—Nigel Eccles, co-founder of FanDuel and current CEO and co-founder of BetHog joins URComped CEO, Craig Shacklett, for a conversation about his product's growth and development.
In this interview, Nigel takes us inside the origin story of FanDuel: how the idea first sparked, how early prediction-market experiments led to a dramatic pivot, and what the team learned as they navigated the early stages of building what would become a daily fantasy sports powerhouse. He reflects on the customer feedback that shifted FanDuel's model, how the company attracted and retained players in a rapidly expanding and competitive marketplace, and the mindset required to grow while knowing big challengers were inevitably coming.
Nigel also dives into his newest venture, BetHog.com—explaining what it is, how crypto casinos fit into today's gaming landscape, why the platform is focused on international markets, and what the player experience looks like when gaming with crypto. He shares what differentiates BetHog, how VIP interactions work, and how the company is pushing boundaries with Sunny, the world's first AI dealer, designed to bring more social, human-like interaction into online gaming.
Topics Discussed: How Nigel developed the idea for FanDuel using prediction markets The early stages and development of FanDuel How customer feedback initiated the FanDuel model change. Determining the price for players on FanDuel What was the strategy for competition What is BetHog.com How Crypto Casinos fit into the current market BetHog's international growth focus What is the process to play in a crypto casino What differentiates BetHog VIP interactions New product Sunny- the Worlds first AI dealer Using AI to create more social elements
Learn More: https://trio360.vip/nigel-eccles-on-building-fanduel-and-bethog-product-led-growth-and-the-future-of-igaming/
In this interview, URComped CEO Craig Shacklett sits down with Nick Ippolito, Player Development Mentor and "The Host Whisperer," to unpack how casino player development really works across markets. Kicking off with Nick's article "I'm Not Talking About Vegas!", the conversation explains why blanket advice fails outside destination markets and how hosts must tailor strategy to property realities like comp percentages, visit frequency, tax environments, and leadership maturity.
Topics:
- The inspiration behind "I'm Not Talking About Vegas" and the responsibility of industry voices
- How casino markets differ globally: Vegas vs. regional vs. international properties
- Defining "true player development" and how it originated in Atlantic City
- The evolution of telemarketing and its influence on today's host model
- Adapting training and PD strategy for each property and demographic
- The challenge of player loyalty in the modern casino environment
- Property-specific comp policies, taxes, and leadership differences
- The importance of staying in your lane and specializing within casino operations
- Upcoming news and conferences in casino player development
Learn more: https://trio360.vip/adapting-casino-player-development-strategy-cocktails-at-the-tangiers-nick-ippolito-interview/
In this interview, Hawk Tax Solutions Tax Director and Enrolled Agent Ashley Davis joins URComped CEO Craig Shacklett to answer some of the most common gambling accounting and tax questions players face. She breaks down what qualifies as a professional gambler, how to properly track wins and losses, and which expenses can be deducted. The conversation also covers tricky areas like sweepstakes casinos, crypto play, state-to-state taxation, and how content creation can support professional claims.
Topics Discussed:
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Why sweepstakes casino losses don't offset winnings
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How to keep an acceptable gambling journal or win-loss record
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Criteria for qualifying as a professional gambler, even with a day job
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Using YouTube or content creation to support professional status claims
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Deductible expenses for professional gamblers (travel, software, coaching, tournaments, ATM fees)
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Tax treatment of daily fantasy sports, offshore casinos, and crypto gambling
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State taxation issues and when it makes sense to itemize losses
Learn more: https://urcomped.com/blog/details/6131103/casino-tax-rules-tracking-wins-losses-deductions-more
In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming through the lens of tribal operations. From the launch of Choctaw’s Social Casino to the nuances of Class II versus Class III gaming, Christensen breaks down complex regulatory frameworks, the rise of sweepstakes and prediction markets, and Choctaw’s strategic approach to digital gaming within sovereign tribal lands. The conversation also explores how European markets have influenced U.S. iGaming development, the growing tension between traditional and gray market operators, and how data-driven personalization is reshaping online player experiences.
Topics Discussed:
- Robert Christensen’s Role
- Definitions & Distinctions in Online Gaming
- What are Social Casinos, Sweepstakes Casinos, iGaming, Prediction Markets, etc. and how are they different?
- Legal and Regulatory Landscape
- What are Class 2 games
- What is IGRA and how does it work
- What are compacts?
- Choctaw’s Strategic Focus
- Expanding mobile gaming access beyond reservation boundaries
- Tribal Sovereignty & Class II Gaming
- European Influence & Technology Partnerships
- The Future of Online Gaming in the U.S.
- Barriers for iGaming development
- Casino Marketing: Digital vs. Brick-and-Mortar
- Responsible Gaming & Industry Ethics Learn more: https://trio360.vip/inside-tribal-igaming-choctaws-digital-strategy/
In this interview, URComped CEO Craig Shacklett speaks with Edge Boost Founder and CEO Seni Thomas about his innovative payment solution designed to streamline how gamers access funds while playing. They explore how the company’s unique approach provides a solution to payment bottlenecks, offering gamers a secure and efficient way to access funds. The discussion explores the benefits of Edge Boost’s innovative product, including its high debit card limit, and how it’s reshaping the way payments are handled in both land-based and online gaming.
Sign up for Edge Boost today and get a $75 deposit match with promo code "urcomped"! Start accessing your funds faster and smarter here: https://www.vcx5res.com/URCOMPED/
Topics Discussed: Introduction to Edge Boost and its mission to simplify gaming payments Common issues with traditional payment systems in gaming The Edge Boost solution: secure, high-limit transactions without declines Key features of the product and how it works across both land-based and online platforms Partnerships with major casino brands and expansion plans Edge Boost’s impact on reducing payment friction for gamers
Learn more: https://urcomped.com/blog/details/5602060/edge-boost-the-debit-card-revolutionizing-access-to-gaming-funds
After releasing the article, "The Elephant In The Room: Casino Security," Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," joins URComped CEO, Craig Shacklett in a deep discussion about customer service. The conversation covers Ippolito's experience at Soboba Casino, issues around casino security, the role of non-gaming employees in player development, the significance of understanding player experiences, and more. Read the article here: https://www.linkedin.com/pulse/elephant-room-casino-security-nick-ippolito-bg4nc/
Topics Discussed: - Ippolito's time at Soboba Casino - Casino security issues - Non-gaming employees and player development - How casinos evaluate and fix security issues - Understanding the player experience - Importance of feedback and acting on it
Learn more: https://trio360.vip/the-true-customer-experience-cocktails-at-the-tangiers-nick-ippolito-interview/
In this engaging interview, URComped CEO Craig Shacklett sits down with Kevin Sweet, Senior Vice President of Slot Marketing and Operations at Fontainebleau Las Vegas, to explore what makes this stunning new property on the Strip a must-visit destination. From exclusive gaming experiences and top-tier dining to luxurious rooms and unforgettable entertainment, Sweet gives an insider’s look at what guests can expect. The conversation also dives into how Fontainebleau Las Vegas compares to its iconic Miami counterpart, how the resort caters to both locals and loyal players through its rewards program and cashback offerings, and the leadership approach driving exceptional customer service.
Topics Discussed: -What do players have to look forward to at Fontainebleau Las Vegas? -How does Fontainebleau Las Vegas compare to Fontainebleau Miami? -What are the rooms and suites like? -What kinds of entertainment and events does Fontainebleau Las Vegas offer? -What are some featured dining options at Fontainebleau Las Vegas? -How does Fontainebeau Rewards work? -What surprised you coming into Fontainebleau Las Vegas and what projects have you started since joining? -What games are featured on the casino floor? -How do you evaluate customer service as a leader at your property? -Fontainebleau Cash Back Rewards? -How does Fontainebleau Las Vegas take care of local players and guests?
Learn more: https://urcomped.com/blog/details/5284712/discover-fontainebleau-las-vegas-casino-rewards-and-more
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it’s reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They also touch on how tipping works with no chips, how EZ Play impacts player ratings and comps, and what staffing and dealer training look like.
Topics Discussed: - What EZ Play is and how it differs from traditional table games - Games available in the EZ Play Zone - Overview and design of the EZ Play Zone - Interaction with live dealers vs. fully automated play - Social atmosphere of EZ Play compared to traditional pits - Minimum bet, odds, and payouts compared to traditional tables - Side bets and features unique to EZ Play - Player customization options (language, betting style, etc.) - Guest feedback of EZ Play - Rollout between Hollywood Gulf Coast and Boomtown Biloxi - How EZ Play activity counts toward comps and ratings - Future expansion plans for EZ Play - How tipping works in the EZ Play environment - Dealer training and staffing considerations for EZ Play
Learn more: https://urcomped.com/blog/details/5229475/revolutionizing-table-games-hollywood-casino-gulf-coast-makes-moves-with-ez-play
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it’s reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They also touch on how tipping works with no chips, how EZ Play impacts player ratings and comps, and what staffing and dealer training look like.
Topics Discussed: - What EZ Play is and how it differs from traditional table games - Games available in the EZ Play Zone - Overview and design of the EZ Play Zone - Interaction with live dealers vs. fully automated play - Social atmosphere of EZ Play compared to traditional pits - Minimum bet, odds, and payouts compared to traditional tables - Side bets and features unique to EZ Play - Player customization options (language, betting style, etc.) - Guest feedback of EZ Play - Rollout between Hollywood Gulf Coast and Boomtown Biloxi - How EZ Play activity counts toward comps and ratings - Future expansion plans for EZ Play - How tipping works in the EZ Play environment - Dealer training and staffing considerations for EZ Play
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the horizon for her growing channel.
Topics discussed: Professor Melissa platforms Her career and background prior to launching the channel The inspiration behind starting her cruise-focused channel Professor Melissa's viral and controversial videos What sets her channel apart from others in the cruise content space What is Professor Melissa's process to create content Why and how she decided to expand her brand Her personal favorite cruise port and onboard restaurant What's next for Professor Melissa's Channel
View Professor Melissa Channels: Youtube: https://www.youtube.com/@ProfMelissa Instagram: https://www.instagram.com/dr_melissa_newman/# Tik Tok: https://www.tiktok.com/@professormelissa Facebook: https://www.facebook.com/profmelissacruises Website: https://www.profmelissa.com/
Learn more: https://urcomped.com/blog/details/5186529/behind-the-scenes-with-professor-melissa
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the horizon for her growing channel.
Topics discussed: Professor Melissa platforms Her career and background prior to launching the channel The inspiration behind starting her cruise-focused channel Professor Melissa's viral and controversial videos What sets her channel apart from others in the cruise content space What is Professor Melissa's process to create content Why and how she decided to expand her brand Her personal favorite cruise port and onboard restaurant What's next for Professor Melissa's Channel
View Professor Melissa Channels: Youtube: https://www.youtube.com/@ProfMelissa Instagram: https://www.instagram.com/dr_melissa_newman/# Tik Tok: https://www.tiktok.com/@professormelissa Facebook: https://www.facebook.com/profmelissacruises Website: https://www.profmelissa.com/
Learn more: https://urcomped.com/blog/details/5186529/behind-the-scenes-with-professor-melissa
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Juan Romero, CEO of Volante Software, and James O'Kimosh, Senior Slot Director at Desert Diamond Casinos & Entertainment, to discuss the challenges and strategies behind implementing new systems in casinos.
From identifying operational pain points to evaluating vendor solutions, this discussion covers how Desert Diamond approaches innovation—from budgeting and measuring ROI to team buy-in and successful rollouts. Juan and James offer a candid look at how collaboration, scale, and strategic decision-making play a crucial role in staying ahead in a competitive market.
Topics Discussed: - Overview of Desert Diamond Casinos and slot operations - How investment decisions are made for new products or services - Identifying operational problems: internal discovery vs. vendor-presented solutions - The importance of scale and staying ahead - Budgeting for new systems and streamlining operations - Measuring the success and ROI of newly implemented products - Process for implementing new systems - Considering staff response and strategies for effective team rollouts - Maximizing collaboration with internal teams and external partners - Understanding your customer: What vendors need to know about their clients
Learn More: https://trio360.vip/modernizing-the-floor-implementing-new-systems-in-todays-casinos-with-james-okimosh-juan-romero-video/
Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino players. The discussion dives into key topics such as identifying inactive players, understanding why they disengage, and analyzing their responses. Sulima shares practical tactics for bringing players back, the best approaches to take once they return to the property, and how to ensure long-term retention. The conversation also touches on proactive methods for spotting players who are at risk of becoming inactive, offering valuable guidance for operators aiming to maintain strong customer engagement. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/
Topics Discussed: - Identifying inactive players - Why do players become inactive - Player responses - How to bring inactive players back - What should you do when inactive players return to property - How do you retain inactive players after their return - How do you find players who are soon to be 'inactive'
Learn more: https://trio360.vip/player-reactivation-and-retention-jim-sulima-interview-video/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296
Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," offers a unique perspective on player development within the rapidly growing iGaming space in this interview with URComped CEO, Craig Shacklett. Nick shares the differences between online and in-person gaming environments, the critical importance of building genuine relationships, and actionable insights for hosts looking to elevate their game. He also dives into the surprising power of vulnerability in sales, highlighting how authenticity can turn into a lasting connection.
Topics Discussed: - Ippolito's recent experience with iGaming. - Differences between iGaming and Traditional Casinos - Importance of Building Relationships - How hosts can build relationships - Vulnerability in sales and relationship-building Blog: https://trio360.vip/igaming-player-development-cocktails-at-the-tangiers-nick-ippolito-interview-video/
In this special interview, URComped CEO Craig Shacklett sits down with Vince Lentini, VP of Casino for Margaritaville at Sea, to uncover everything casino players need to know about sailing with this tropical-themed cruise line. Vince dives into the exciting details of the new Players Club loyalty program, including the exclusive Tide Rollers benefit, how players can qualify for offers, and how to book future casino cruises. The conversation also touches on what makes Margaritaville at Sea unique, new ship renovations, casino perks, sports betting, and more. If you're a casino player looking to maximize your experience at sea, this interview is packed with valuable insights.
Learn more: https://urcomped.com/blog/details/5049013/margaritaville-at-sea-casino-players-club-loyalty-program-and-more
Topics Discussed: Tell us about Margaritaville at Sea? What are the new itineraries like on Margaritaville at Sea Paradise? What is it like working for Margaritaville at Sea? What makes Margaritaville at Sea unique from other cruise lines? What are some of the new renovations onboard Margaritaville at Sea? What is the casino like on Margaritaville at Sea? Is there sports betting on Margaritaville at Sea? Discuss the new Players Club Loyalty Program on Margaritaville at Sea? What is the Tide Rollers benefit? How to book future casino offers with Margaritaville at Sea? What are the casino hours on Margaritaville at Sea? What perks can casino players look forward to on Margaritaville at Sea? Do points combine across ships for the Players Club on Margaritaville at Sea? How do players know what they qualify for on Margaritaville at Sea? Can you win in the casino on Margaritaville at Sea? What does the casino look like and is it smoking or nonsmoking?
Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime Achievement Award recipient, Dennis offers invaluable wisdom for entrepreneurs, marketers, and anyone looking to grow within the industry.
Topics Discussed: – Dennis Conrad’s journey from a casino dealer to an industry leader – Advancing through the casino ranks by embracing new opportunities – The creation of Raving Consulting – Conferences and the importance of networking – Impact of education value of good speakers on the podium – How the right staff can expedite the growth of the company – Dennis Conrad’s content and creation method – Conrad’s career milestones, industry contributions, and accolades – The people and mentors who have shaped his career – The decision-making process behind selling Raving – His essential advice for aspiring entrepreneurs – His methodology ex “Build value before asking for value. – “Build value before asking for value”
Learn More: https://trio360.vip/from-dealer-to-lifetime-achievement-winner-dennis-conrads-journey-video/
In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation, 5 Card Pai Gow, breaking down the rules and strategy behind this exciting new twist on a classic game.
Topics Discussed: - Casino Gaming Development - How Espino got started creating games - Winning ideas - Advantage in experience - What do operators look for in new games - Long term goals for gaming developers - What makes a field test successful - How do gaming developers get paid - 5 Card Pai Gow - How to play 5 card Pai Gow
Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-5-card-pai-gow-with-casino-gaming-development-video/
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In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett
Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the perfect client for New Level Radio - How did Nathan Green start New Level Radio - New Level Radio's differentiation - How New Level Radio brings value to casinos - What does the selling process and onboarding process look like - Music licenses / avoid infringement - Product expansion into public relations and marketing
Learn more: https://trio360.vip/casino-innovators-marketing-through-music-with-new-level-radio/
Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new casino game.
Reach out to House Way Gaming to learn more: https://housewaygaming.com/
Topics Discussed: – How do you play Double 4 More Blackjack? – The house and player edge of Double 4 More – Where did the idea for Double 4 More come from? – Testing process for new table games – Determining math for casino games – Push 22 concept and alterations – Process of training dealers on Double 4 More – What does pitching a new casino game look like? – How often do casinos evaluate new games? – Perks of being voted “Best New Table Game”
Learn more: https://trio360.vip/casino-innovators-double-4-more-blackjack-best-new-table-game-2025-video/
In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We’ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing player loyalty in an increasingly competitive market. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/
Topics Discussed: – Communication with VIP players – Pitch and strategy with new guests – Determining a follow up cadence – What topics should hosts avoid with players – How to handle players comparing offers – Gaming transparency with offers and play level – Keeping conversations effective with goals Learn more: https://trio360.vip/building-player-relationships-in-the-digital-age-jim-sulima-interview-video/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296
Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Philippines with URComped CEO, Craig Shacklett. From navigating the sales approaches across different cultures to managing elite customer experiences, we uncover the key strategies behind high-level casino hospitality and more in this 'Cocktails at the Tangiers' episode.
Topics Discussed: - Philippines casinos - Private VIP salons in casinos - Aggressive approach in different cultures - Customer service teams - Salon operations with junkets - Communication in sales - Tactics and service - Celebrating customer service - Ippolito's Japan experience
Learn more: https://trio360.vip/takeaways-from-the-philippines-casinos-cocktails-at-the-tangiers-nick-ippolito-interview/
In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, how iGaming comps are structured, the crossover between sports betting and online casino play, and uncovers key strategies for maximizing player engagement. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/
Topics discussed: - Where is hosting for iGaming and sports betting today? - How is hosting iGaming players different then traditional player development? - What level of iGaming player gets a VIP host? - Building relationships with iGaming players - What can hosts do for iGaming players? - What are iGaming comps based on? - What is the crossover between sports betting and iGaming? - How do iGaming events work? - Using previous relationships to build your player network - Increasing local relationships in regional markets - iGaming, sports betting, and VIP hosting course
Learn more: https://trio360.vip/vip-hosting-for-igaming-and-sports-betting-jim-sulima-interview/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296
When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back.
In this interview with Nik Fava, Ellis Island’s Director of Casino Marketing, we’ll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the innovative promotions that drive customer loyalty. Fava also discusses with URComped CEO, Craig Shacklett, how the casino evaluates new amenities, measures the success of its marketing efforts, and adapts to ongoing renovations and expansions. Plus, we’ll get expert insights on how loyalty programs can enhance events and what strategies casino marketers should consider in today’s fast-changing industry.
Topics Discussed: – What is Ellis Island Casino like? – How is working with a family-owned casino different? – Brand differentiation in competitive markets – What unique promotions have been successful for Ellis Island Casino? – Customer loyalty through promotions – Customer loyalty through interactions – Determining which amenities are best to invest in for your brand – What renovations are happening at Ellis Island? – How does marketing change according to new additions? – Evaluating promotions to determine success – Loyalty program inclusion in events – Advice for casino marketers Learn more: https://trio360.vip/loyalty-promotions-and-brand-differentiation-insights-from-ellis-island-casino/
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as the channel continues to evolve.
Topics discussed: - Bluffin Bob platforms - What did Bobby do before starting his channel - How did Bluffin Bob get started? - Bluffin Bob's strategy to grow the channel - Filming approval - What creators inspired Bluffin Bob - Channel brand investing - What challenges has Bobby faced as a content creator - What happened to Bluffin Bob's eye - ‘Bobby & Daym’ - What's next for Bluffin Bob Channel
View Bluffin Bob Channels: Youtube: https://www.youtube.com/ @Bluffinbob Instagram: https://www.instagram.com/bluff/ Tik Tok: https://www.tiktok.com/@bluffinbob
Learn more: https://urcomped.com/blog/details/4473738/behind-the-scenes-with-bluffin-bob View the Top Gaming Influencer Charts: https://urcomped.com/influencers
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as the channel continues to evolve.
Topics discussed: - Bluffin Bob platforms - What did Bobby do before starting his channel - How did Bluffin Bob get started? - Bluffin Bob's strategy to grow the channel - Filming approval - What creators inspired Bluffin Bob - Channel brand investing - What challenges has Bobby faced as a content creator - What happened to Bluffin Bob's eye - ‘Bobby & Daym’ - What's next for Bluffin Bob Channel
View Bluffin Bob Channels: Youtube: https://www.youtube.com/ @Bluffinbob Instagram: https://www.instagram.com/bluff/ Tik Tok: https://www.tiktok.com/@bluffinbob
Learn more: https://urcomped.com/blog/details/4473738/behind-the-scenes-with-bluffin-bob View the Top Gaming Influencer Charts: https://urcomped.com/influencers
In today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing.
Topics Discussed: - Anthony's background - Steps for data implementation - Proper Ads Funnel - Awareness campaigns and branding - Ad types - What is Bad Data - What mistakes do marketers make - Attribution to digital campaigns and location tracking - Brand Investment - Choosing the right creative - Importance of Ad testing and regular refresh - Keywords impact - Personalized messaging - Ad regulations for casinos - Advice for casino marketers
Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/
Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality.
In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere.
Topics Discussed: – Justin’s background and experience – Recent article “Keys to Engaging Locals and Reaching New Audiences” – Reaching new audiences beyond the database – Strategy issues casino face – Using social media and digital marketing more effectively – How to make the local market feel more connected – Balancing marketing strategies with varying audiences – Highlighting customer service in your content – Measuring the impact of digital and social media campaigns – New trends impact on casino marketing
Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/
The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar.
URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more.
Topics Discussed: – Julia Carcamo’s background and experience – The inspiration behind Julia’s book ‘REEL MARKETING’ – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it’s developed and evolved
Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/
Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c
URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth
URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth
URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business.
Check out Las Vegas Slots here: www.youtube.com/@UCLeI-qwkR9NtXKXsSdE8T0Q Learn more: https://trio360.vip/the-rise-of-casino-influencers-las-vegas-slots-video/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy
URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising and receiving brand deals.
Check out Rich and Jazzy here: www.youtube.com/ @aRICHandJAZZYLife Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-a-rich-and-jazzy-life-video/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Influencer Cruising -Influencer Marketing -YouTube Vlogging -Impacts of Group Cruising -Challenges of Travelling -Content Creation and Strategy
Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success.
Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth’s book - Twist the Familiar
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO.
Watch full video and learn more: https://trio360.vip/casino-innovators-chalkline-on-predictive-freeplay-games-video/
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We’re talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
Topics Discussed:– Freeplay sports at casinos – Data collecting – Loyalty programs at casinos – CRM teams at casinos – Sports books – Million dollar freeplay challenge for Kentucky Derby – Player card number – Email marketing
How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today’s Cocktails at the Tangiers.
Watch full video and learn more: https://trio360.vip/transparency-with-customers-cocktails-at-the-tangiers-nick-ippolito-interview-video/
Topics Discussed:
Telemarketing in the casino industry How long do you have to make an impact with your customer? Transparency with your customers Giving advice while also being respectful Negotiating to find a middle ground
Learning from those in your industry and then launching your own company is no east task. In this interview URComped CEO, Craig Shacklett, talks with Entrepreneur John Acres about his story and knowledge in the casino industry. A lot of growth and technology advancements have taken place in the casino industry, and John has witnessed the evolution in a unique way. Learn more: https://trio360.vip/casino-innovators...
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry.
Check out BD Slots here: / @bdslots
Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-bd-slots-interview-video/
In this Influencer Interview Series:
Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed:
– Background and Influence Scope
– Content Creation and Strategy
– Impact and Marketing Collaboration with Casinos
– Industry Trends and Insights – Personalization and Engagement Techniques
– Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Check out NJ Slot Guy here: https://www.youtube.com/@NJslotguy Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-nj-slot-guy-interview-video/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
Have you ever strolled through a casino and thought, "Who invented all these games?" or "How did they create this?" We have the answers! URComped CEO, Craig Shacklett, interviews Domenico Pastia, SVP of Global Product for IGT. Together, they explore the creation of slot machines, the origin of ideas, provide a demo of IGT's latest release, "Tiger and Dragon," and more.
Topics discussed - How do gaming manufacturers come up with new ideas for slot machines? - Slot Machine "studio" meaning - Do new ideas come from players? - How IGT uses focus groups - How do bonus rounds, odds, and lines get developed for slot machines - What new IGT slot game is coming out - Progressive Jackpots - Tiger and Dragon - Release strategy for new slot machines - KPIs for Slot Machines - Tiger and Dragon bonus demonstration
Watch interview: https://urcomped.com/blog/details/4200192/how-are-new-slot-machine-games-created-igt-interview
Locate your favorite games using IGT's Game Search.
Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” explains his reasoning to URComped CEO, Craig Shacklett. Not only is Freeplay on the burner, but Nick also questions other PD systems, comps, host actions and more!
Topics Discussed:
- Eliminate comp buckets and points
- When should casinos use freeplay
- What could replace Freeplay
- The Comp Transaction
Watch interview: https://youtu.be/mfAETaFQIj8
Agua Caliente Resort Casino Spa Rancho Mirage epitomizes luxury with its 16-story building, boasting 340 lavish rooms and suites equipped with top-notch amenities. Agua Caliente Rancho Mirage boasts a sprawling 77,000-square-foot casino floor, renowned for its top-notch slots and table games. In this interview with Tom Bonanne, VP of Player Development at Agua Caliente Resort Casinos, and URComped CEO, Craig Shacklett, they discuss information about the property, comps for players, the casino floor, things to do in the area, and more!
Topics Discussed: - Tom's background in the casino industry - What's special about Agua Caliente - Recreational activities outside the property - Casino floor information - Rewards Program - Interesting facts about the hotel - Perks included in offers
Interested in comps at Agua Caliente? See what you qualify for: https://urcomped.com/offer/details/314693/stay-and-play-at-agua-caliente-resort-casino-spa-rancho-mirage
Back in high demand, Nick Ippolito Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more!
Topics Discussed: Using results versus testimonials Importance of Data How do you start a Player Development Program PD data versus Marketing Data Utilizing data to determine growth areas How to structure Player Development What PD leaders should know Needs of Player Development Softwares Understanding Marketing channels Map out the Critical Path
Learn more: https://trio360.vip/how-to-build-a-casino-player-development-program-cocktails-at-the-tangiers-nick-ippolito-interview/
URComped CEO, Craig Shacklett, interviews, Matt "Mr. Blackjack" Blake to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Never Split 10s here: https://www.youtube.com/@neversplit10s
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews, Chris and Lu to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Chris and Lu here: https://www.youtube.com/@ChrisAndLu.
Learn more: https://trio360.vip/the-rise-of-casino-influencers-chris-and-lu/
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
URComped CEO and Co-Founder, Craig Shacklett, sits with Virgin Voyages' Manager of Casino Business Development, Leah Gregori, to get some answers to commonly asked questions as well as dive into the brand new casino program, Sea Roller Rewards, and how it works. (This interview was originally posted on 5/30/2024). Learn more: https://urcomped.com/blog/details/3843482/virgin-voyages-casino-launches-sea-roller-rewards-program Previous Interview: https://urcomped.com/blog/details/3585863/virgin-voyages-casino-program-urcomped-interview
Questions Addressed in the Interview: What are the tiers in Virgin Voyages' new Sea Roller Rewards Program? What are the different benefits of Sea Roller Rewards? What is the period to level up in Sea Roller Rewards? How many points do players get per coin-in? How do players find out how many points they have on Virgin Voyages? Will they count play from past cruises? Now that the new program is launched, will Virgin Voyages' casino do a status match? Will URComped bookings still receive free drinks while playing and waived fees? How do players book their annual cruise offer from Virgin Voyages' Sea Roller Rewards? Will Virgin have an online portal for players? What is coming next for Virgin Voyages Casino? Is Virgin releasing any new ships or have any new itineraries we should look forward to?
Blue Lake Casino & Hotel stands as the premier entertainment destination on California's Redwood Coast, offering luxury accommodations minutes from the Pacific Ocean. Surrounded by stunning natural landmarks, it provides a boutique hotel experience, serving as an ideal hub for exploring Humboldt County. In this interview with Kelly McKay, Player Development Coordinator of Blue Lake Casino Hotel, and URComped CEO, Craig Shacklett, they discuss unique characteristics of the property, perks for players, how to get there, celebrities, and more! Watch interview: https://urcomped.com/blog/details/3945505/blue-lake-casino-hotel-getaway-to-californias-redwood-coast
Topics Discussed: - Kelly's background in the casino industry - What makes Blue Lake special - Recreational activities - Casino floor information - Interesting facts about the hotel - Perks included in offers
Interested in comps at Blue Lake? See what you qualify for: https://urcomped.com/offer/details/348962/stay-and-play-at-blue-lake-casino-hotel
There’s no question that the minimum bet at table games continues to increase, so there’s a notable shift towards electronic table games (ETGs) catering to players who want to make smaller bets. At tables, players engage with one another, enriching their overall experience and if they are pushed to ETGs, they’ll lose the interpersonal dynamic that makes table games special. It’s about more than just gaming; it’s about amplifying entertainment value and ensuring players feel their money is well spent on an experience.
Mike Chapman, Gaming Operations Manager, tells URComped CEO, Craig Shacklett, his suggestion for casinos to breathe new life into table games. This is leveraging the “ante” which is common in “class 2” casinos to boost casino profits or allocate resources towards retaining staff who can oversee lower-stakes tables. By offering games with lower limits, we can broaden opportunities for players at all levels, ensuring their continued presence and engagement on the gaming floor.
Learn more: https://trio360.vip/casino-innovators-mike-chapman-breathing-new-life-into-table-games-video/
URComped CEO, Craig Shacklett, interviews, Casino Fanatic Andy to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry.
Check out Casino Fanatic Andy here: https://www.tiktok.com/@casinofanatic78?lang=en
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
Learn more: https://trio360.vip/the-rise-of-casino-influencers-casino-fanatic-andy-interview-video/
Technology is in and paper is out! No more manual processes that are prone to human error. Casino Cash Trac (CCT) assists operators in ditching traditional paper-based methods and cumbersome spreadsheets, while also facilitating revenue audits and enhancing cash analytics for improved efficiency. Wanor Franca, Casino Cash Trac's CRO, joins URComped CEO, Craig Shacklett, to discuss how they eliminate paper processes in casino operations, integrate with over 35 systems, ensure comprehensive revenue audits, and bride the gap between cash management and revenue tracking.
Reach out to CCT to learn more: https://casinocashtrac.com/
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
More from Casino Marketing University: https://trio360.vip/casino-innovators-casino-cash-trac-paperless-cash-analytics-and-revenue-audit-systems-video/
Artificial Intelligence is taking casinos by storm and increasing efficiency across the industry. In this interview URComped CEO, Craig Shacklett, talks with nQube COO, Stasi Baran, as well Juan Romero, CEO of Volante Software, to dive further into their partnered solution for slot floors- LX! Operators can utilize this program to understand the best configuration for their casino slot floor and optimize their revenue. Reach out to Nqube to learn more: https://www.nqube.com/
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
More from Casino Marketing University: https://trio360.vip/casino-innovators-nqube-ai-slot-floor-optimization/
URComped CEO, Craig Shacklett, interviews, SDGuy 1234 to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry.
Check out SDGuy 1234 here: https://www.youtube.com/@UCSnJViPCcosLqod8eAVfTFw
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews, Francine, Lady Luck HQ herself to dive into the burgeoning field of influencer marketing within the casino industry.
Check out Lady Luck HQ here: https://www.youtube.com/channel/UCPg-XofllkL7388IpY1msBA
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
Learn more: https://trio360.vip/the-rise-of-casino-influencers-lady-luck-hq-interview-video/
URComped CEO, Craig Shacklett, interviews, Steve, creator of “Low Budget High Rollers” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Low Budget High Rollers here: https://www.youtube.com/channel/UC6JcrODdoVj_mH1WtGbIZDg
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
Learn more: https://trio360.vip/the-rise-of-casino-influencers-low-budget-high-rollers-interview/
Rio Las Vegas boasts 1,400 newly remodeled suite-sized rooms, a 5-acre pool paradise, and 150,000+ square feet of slots and table games! Rio Las Vegas defines New Beginnings and is ready to welcome URComped players through its doors for a taste of luxury in The Neon City.. In this interview with Kevin Sweet, Chief Gaming Officer of Rio Las Vegas, and URComped CEO, Craig Shacklett, they discuss Rio's luxurious renovations, amenities, dining & entertainment options, loyalty program, and more!
Topics Discussed: - What new renovations have been done at the Rio? - Why was Rio chosen by Dreamscape? - What new games are coming to Rio Las Vegas? - How does the rewards point system work at Rio Las Vegas? - Is Rio Las Vegas open to slot channels/influencers? - What treatment should players expect at the Rio?
Interested in getting a Comp at the Rio Las Vegas, see what offers you qualify for: https://urcomped.com/offer/details/349251/stay-and-play-at-rio-las-vegas
URComped CEO, Craig Shacklett, interviews Brantley, star of “CowboySlots,” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Cowboy Slots here: https://www.youtube.com/@CowboySlots
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
Learn more: https://trio360.vip/the-rise-of-casino-influencers-cowboy-slots-interview-video/
In this recent interview, Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how player development has been giving table players the short end of the stick. They dive into how tiers and marketing have always been built around slot players, and what are the next steps to improve the casinos' relationship with their table games players.
Topics Discussed: Tier programs revolve around slots Player Development abandonment of table games players The gray area of table games points Issues with tracking play on table games Freeplay for table games Ratings Areas to improve the relationship with table games players
Learn more: https://trio360.vip/casino-marketing-abandoning-table-game-players-cocktails-at-the-tangiers-nick-ippolito-interview-video/
URComped CEO, Craig Shacklett, interviews Danielle and Steve, creators of "Vegas Action," to dive into the burgeoning field of influencer marketing within the casino industry. Check out Vegas Action Channel here: https://www.youtube.com/@VEGASACTION
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
CEO and co-founder of SapientX, David Colleen, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about how they bring new conversational AI into the casino space and enhance the player experience! From adding animated characters with the ability to conversate, electronic concierges, and F&B services, they assist casinos in filling hospitality roles as well as enhancing personalized special service for each guest. Reach out to Sapient X to learn more: https://sapientx.com/contact.html
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-sapientx-conversational-ai-technology-video/
Juan Romero, CEO of Volante Software, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to discuss SlotTrak's new machine-learning addition, LX! This unique program not only gathers data that has never been collected before but also uses it to maximize efficiency to benefit Slot Operations. Reach out to Volante Software to learn more: https://volantesoftware.com/
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
More from Casino Marketing University: https://trio360.vip/casino-innovators-lx-the-premier-slot-operations-solution-video/
URComped CEO, Craig Shacklett, interviews Karl, Creator of "Hong Kong Slots" and Casino Marketer, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Hong Kong Slots Channel here: https://www.youtube.com/@HongKongSlots
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Tim, Creator of "TheBigPayback" channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out TheBigPayback Channel here: https://www.youtube.com/@Thebigpayback
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Raja, Star of "The Big Jackpot" and "Raja Slots" channels, to dive into the burgeoning field of influencer marketing within the casino industry. Check out The Big Jackpot Channel here: https://www.youtube.com/@TheBigJackpot Check out Raja Slots here: https://www.youtube.com/@RajaSlots
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Joe Denaro, Star of EZ Life Slot Jackpots Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out EZ Life Slot Jackpots Channel here: https://www.youtube.com/@EZLIFESLOTJACKPOTS/featured
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights, and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
Co Inventors of Knockout 52, Frank Mugnolo and Peter Mastroianni, join URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won Game of the Year! They discuss how the idea came to fruition, the steps that it took to create a new table game, the go-live process, and more. Reach out to Knockout 52 to learn more: https://knockout52.com/
In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-knockout-52-1-best-new-table-game-in-las-vegas-video/
URComped CEO, Craig Shacklett, interviews Ariana, Creator and Star of Jackpot Beauties, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Jackpot Beauties' Channel here: https://www.youtube.com/@JackpotBeauties
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Brandon O'Brien, Wheel of Fortune champion and star of Brandon O'Brien Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Brandon O'Brien's Channel here: https://www.youtube.com/@MrBrandonOBrien
In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.
Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
URComped CEO, Craig Shacklett, interviews Iovany Galindo, star of Lots of Slots Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Lots of Slots Channel here: https://www.youtube.com/channel/UCCzrzdYiPYs8SyWCEDej0kg In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers
In this recent interview, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” discusses with Trio360 and URComped CEO, Craig Shacklett, how he transforms the culture of player development (“PD”) in casinos by analyzing the current structure, finding areas of value to grow, and determining activities to cut off.
Topics Discussed: – Nick Ippolitos’ 60-90 day training – Other departments learning PD – Player Development targeting strategies – What needs to change in PD
Watch the interview here: https://trio360.vip/renovating-player-development-cocktails-at-the-tangiers-nick-ippolito-interview-video/
In this recent interview, Nick Ippolito, explains to Trio360 and URComped CEO, Craig Shacklett, the importance of customer service in the casino space and how it differs from player development. They analyze how casino customer service directly affects players, why it's important for other departments to understand player development, how casino players differ from retail customers, and so much more. Topics Discussed: How casino customer service affects players Explaining Player Development to other departments Servicing casino customers vs. retail customers What's unique about players Gambler behavior and triggers Learn more: https://trio360.vip/casino-customer-service-cocktails-at-the-tangiers-nick-ippolito-interview-video/
From NOW through the End of November 30, 2023, URComped is doing a donation match! If you would like to donate and learn more, please go here: www.mercyships.org/urcomped
URComped is thrilled to be a partner of Mercy Ships by making a donation for EVERY trip booked. The relationship with Mercy Ships and URComped began in June 2019 and we look forward to seeing it grow more in the years to come. With over 80% of our business being with cruise lines, it was fitting to choose Mercy Ships as our Charitable Partner of Choice. The love and life-changing impact that they bring to ports is inspiring.
Nick Ippolito AKA "The Host Whisperer" recently posted, "Breaking Newes! Hosts do not need to be coded to all your top-tier players". In this new interview, Trio360 and URComped CEO, Craig Shacklett, asks the Casino Host Trainer and Player Development Mentor to elaborate on his post in their discussion as well as go over a potential new structure. Topics Discussed: -Coding Top-Tier Players -Problems with coding players -Player Loyalty -Connecting Customer Service -How to transition high-frequency players away from hosts
Learn more: https://trio360.vip/does-every-player-need-to-be-coded-to-a-host-cocktails-at-the-tangiers-nick-ippolito-interview-video/
In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA “The Host Whisperer” about the difference between Vegas and regional markets and how regional casinos can stand out in their markets.
Topics Discussed:
- How is Vegas like a puppet show
- Challenges regional casinos face
- Dealing with a saturated market
- How to stand out when your property doesn’t have many amenities
- Vegas branding
- Market isolation Learn more: https://trio360.vip/vegas-the-puppet-show-cocktails-at-the-tangiers-nick-ippolito-interview-video/
In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA "The Host Whisperer" to dive into the comping structure within Player Development and analyze the pros and cons of using Player Loss, Theo, and Worth measurements.
Topics Discussed:
- Bringing Player Development to other departments
- Trigger Words
- Valuing table players
- What is ADW
- Player Worth versus Loss
- Comping in Competitive Markets
- Rewarding loss
- Discrepancies in Marketing offers
- What should commissions be based on
Learn more: https://trio360.vip/comp-on-loss-theoretical-or-worth-nick-ippolito-interview-video/
In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA "The Host Whisperer" to discuss Executive Host team structures, accountability and setting goals, and where to look to drive incremental revenue.
Topics Discussed:
- How different host structures are set up
- Team Approach vs. Sales Approach Host Teams
- What happens when hosts are off
- Compensation and Goals for Executive Hosts
- Hunters vs Huggers
- What percentage of revenue do the host teams own
- Where do you get incremental growth for PD teams
- Accountability of host teams
Learn More: https://trio360.vip/driving-incremental-growth-with-player-development-nick-ippolito-interview-video/
In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA “The Host Whisperer” to drill into different expectations and challenges that host teams face, where improvements can be made to increase performance, and questioning past systems to break the mold. (Podcast version coming soon)
Topics Discussed:
- What should a player expect from a casino property host
- How a host differentiates themself
- How can hosts set proper expectations with players?
- Determining the level of comp to offer a player
- What is the cost of Freeplay?
- Driving revenue versus driving trips
- Using theoretical vs points to determine tiers and offers
- Ippolito’s methods in mentoring Player Development leaders
- Player Development Metrics to drive performance
- How to improve the conversion rate
- Breaking the mold
Learn more: https://trio360.vip/advancing-player-development-progress-nick-ippolito-aka-the-host-whisperer-interview-video/
URComped CEO, Craig Shacklett, interviews Principals of Blake Capital Group, Ian Djuric and Henry Post to learn more about multi-family investments! Ian and Henry dive deep into their business model, trends in the market, real estate opportunities, and more! https://urcomped.com/blog/details/3118882/muliti-family-investments-high-roller-life/
Ready for plenty of casino action, ocean views, and boardwalk fun? Bally's Atlantic City is a hot destination that is ready to welcome URComped players through its doors. In this interview with Erica Fiocco, Bally's ACs' Player Development Executive, and URComped CEO, Craig Shacklett, they discuss Bally's luxurious renovations, amenities, dining & entertainment options, loyalty program, and more!
The demand to cruise is increasing as well as the competition, so Celebrity Cruise Line and its Blue Chip Club Casino program are stepping up their game. In this interview, URComped CEO, Craig Shacklett, discusses new updates and questions that players have asked regarding Celebrity Cruise Line's Casino and more with Celebrity Cruise Line's Manager of Junket and Casino Development, Leah Gregori.
Topics discussed:
- Celebrity Cruise Line's return to service
- New ships and Revolutionizations(ship revamps)
- Adding benefits to casino reservations (drinks & wifi)
- Blue Chip Club tier points
- Next Cruise new program to come to add benefits for booking onboard
- SeaPass card limits in the casino (wiring and credit line details included)
- How to set up a Credit Line with Celebrity
- Payment Link
- Blue Chip Club Player Portal teaser
- Blue Chip Club earning period 2023 Learn more: https://urcomped.com/blog/details/3001670/celebrity-cruises-blue-chip-club-casino-qa/
In this interview, Craig Shacklett, CEO of TRIO360 and URComped, and Juan Romero, CEO of Volante Software, catch up to discuss the importance and impact of philanthropy and giving back.
Topics discussed include:
- How do you decide what to give to
- When and where is the best time to give back
- Trio360 and Volante Software charitable partners
- Upcoming tradeshows
- TRIO360 new offer page feature
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-15-volante-software-and-trio360-video/
In this interview, Craig Shacklett, CEO of TRIO360 and URComped, and Juan Romero, CEO of Volante Software, catch up to discuss new modules, reflect on NIGA 2022, and dive into trends in the gaming industry.
Topics discussed include:
- New Modules
- NIGA 2022
- Cashless and data security movement
- Crypto's relationship with the gaming industry
- Barriers to adoption with new customers
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-14-volante-software-and-trio360-video/
Craig Shacklett, CEO of URComped and Trio360, interviews Ray Kondler, Founding and Managing Partner of Kondler and Associates, to learn how casino players can minimize their tax liability from casino winnings, track and report win/loss, the differences in filing as a professional versus amateur, and other interesting topics!
Topics Discussed Include:
- What can trigger an audit
- Discrepancies between win/loss statement and records
- Tracking your own play
- Taking taxes out of Jackpots
- What steps do you take to file as a professional player?
- Can you claim losses if you do not itemize?
- Who can file as a pro
- Are there tax liabilities on comps?
Learn more : https://urcomped.com/blog/details/2512467/casino-tax-advice-q-and-a-audits-filing-as-a-professional-tax-liabilities-and/
For most civilians, the casino industry seems like a big mystery on how it all works. Maybe because there are so many niches within the industry, from how the slot machines work to how immense security is? MaxBet Media has decided to showcase what’s behind the curtain by taking players and operators alike behind the scenes with their new network for gamblers, MaxBet TV. This ultimate platform not only shows deep insights within gaming but also provides a safe social network for gamblers to interact and see the casino content they want to see. Craig Shacklett, CEO of URComped and Trio360, interviews co-founders of MaxBet Media, Landon Jones and Mike McKiski, to learn more about this new network created by gamblers for gamblers, how it got started, and the vision of this ultimate resource for players and operations!
Topics discussed include:
- How Mike and Landon entered the casino industry
- Creation of Maxbet Media
- What sprung the B2B podcast
- MaxBet media’s affect
- The Volatility of the Casino industry
- Broadening to B2C
- Creation of MaxBet TV
- Casino insights
- Building a network of gamblers
- MaxBet TV Channels
Learn more: https://trio360.vip/new-ultimate-gaming-network-for-gamblers-maxbet-tv-interview-video/
So many new trends have come out of learning, persevering, and growing through the unprecedented times of the Covid Pandemic. Some companies are having to adapt and change to those trends, while others are looking at ways to leverage them to develop their own success. In this interview, Craig Shacklett, CEO of TRIO360 and URComped, and Juan Romero, CEO of Volante Software, look at current trends in the market, how they work in Trio360 and Volante Software's favor, and how they impact the casino industry as a whole.
Topics discussed include:
- Trends in culture and society
- Impact of current trends on the casino industry
- Record-Breaking revenue
- Lack of personal interaction
- Technology advancement
- Staffing issues
- Cashless Catalyst
- Expectations and predictions of 2022
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-13-volante-software-and-trio360video/
Casino taxes are way more complex than just declaring your W2-Gs, especially for serious players. There are various tax advantages by filing a specific way, reporting and tracking methods that can benefit long term, and so much more. Craig Shacklett, CEO of URComped and Trio360, interviews Ray Kondler, Founding and Managing Partner of Kondler and Associates, to learn how casino players can minimize their tax liability from casino winnings, track and report win/loss, the differences in filing as a professional versus amateur, and other interesting topics!
Topics Discussed Include:
- What do high-level players need to think about when filing taxes
- Tax advantages of filing as a professional
- Tax advantages of filing as an amateur
- What is the difference between filing as an amateur vs. professional
- Should retired gamblers file taxes as a professional
- When can you determine how you will file?
- LLCs and S corps benefits
- Status of changes on the amount that triggers a W2 in the casino
- Do table games trigger a tax form
- International casino wins reporting to the IRS
- State requirements for filing casino wins
- Tax implications of cryptocurrency
- The Loophole with cryptocurrency taxes
- Money laundering in casinos
- How “Know Your Customer Restrictions” has impacted money laundering
- The best way to track your casino win/losses for tax filing
- IRS tracking of W2Gs
Learn more: https://trio360.vip/best-methods-for-filing-casino-wins-and-losses-and-more-casino-tax-advice-video/
Every company has its origin story. When an idea for a business attempts to become an actual company, the actions are not as simple as some may believe. Entrepreneurs have extreme ups and downs when starting a company from scratch. In this interview, Craig Shacklett, CEO of TRIO360 and URComped, asks Juan Romero, CEO of Volante Software, about his emergence as a business owner, what his journey was like that ended in the development of Volante Software, and how did his business take off.
Topics discussed include:
- Romero’s background and how he entered the casino space
- What skills standout for promotions
- When did the idea for Volante Software happen
- What was the catalyst to officially launch Volante
- How did Volante grow through its sales to take off
- How has Volante’s team grown
- Romero’s goals for 2022
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-12-volante-software-and-trio360-video/
Tribal Gaming has exploded over the last two decades ever since the Indian Gaming Act was passed. However, launching a tribal casino from scratch was no easy task, especially in the early days. Michael Day, the Executive Officer of TribalHub, was on the ground floor as tribal gaming took off. In this interview, Michael talks about the early stages of developing and expanding Native American Casinos when information was hard to come by, what new trends are impacting the casinos, and how TribalHub’s Conference, TribalNet, services casinos and Tribal Governments in this interview with Craig Shacklett, CEO of URComped and Trio360.
Topics Discussed Include:
- How Mike Day entered the Casino Gaming Space
- TribalHub and TribalNet’s Origin
- Early stages of starting a casino
- Funding and Budget of Native American Casinos
- TribalNet’s beginnings versus how it evolved
- Cloud Adoption in Casinos
- Hot Topics in Casinos now
- Casino Security
- Cashless Movement in Casinos
- Casino Online Expansion
- TribalHub’s ventures and what they do
- Importance of a strong network
Learn more: https://trio360.vip/interview-with-tribalhubs-founder-michael-day-video/
Every company has its genesis story. New business ideas face many hurdles when transitioning to an actual company. Entrepreneurs have extreme ups and downs as well when starting a company from scratch. In this interview, Juan Romero, CEO of Volante Software, asks Craig Shacklett, CEO of TRIO360 and URComped, about his journey as an entrepreneur, what his path was like that ended in the creation of URComped and Trio360, and how did these business ideas become reality.
Topics discussed include:
- Fundamental seeds that sprung Shacklett’s path
- Successful moments that assisted growth
- Failures in business creation
- How Shacklett entered the casino space
- What led to the idea of URComped
- How URComped got started
- What challenges new companies face
- How TRIO360 got started
- Where is URComped and TRIO360 at now
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-11-volante-software-and-trio360video/
One issue that startups tend to face is competing with larger, well-known companies. Most startups have not built a reputation or large enough client-base to make them seem like a competitor to prospects. In this discussion with Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, they dissect ways to overcome their larger competitors, marketing angles, and control within sales.
Topics discussed include:
- Competing with larger companies
- Analyzing what your target audience wants
- Pros and Cons of going from Top-Down with demos
- Level of control with sales
- Nondisclosures with customers
- Marketing angle for startups
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-10-volante-software-and-trio360-video/
Traditional casino credit systems have come with multiple issues for casino operators. Applying and getting approved for a credit line can sometimes take anywhere from a couple days to even weeks. Casinos have been dependent on other businesses to verify and give them the information they need to make a decision of deciding if a player is creditworthy. A new and cashless casino credit system is taking casinos by storm with its solution for these issues. Marker Trax allows players to be in action within 5-10 minutes of applying, it's custom-built for the property and benefits the player and operator in multiple ways. Anamarie Ellis, Director of Player Development at Ellis Island Casino and Brewery and Marker Trax Marketing Executive, talks with Craig Shacklett, CEO of TRIO360 and URComped, to discuss how Marker Trax has improved Casino credit systems, how it works and is used, and much more!
Topics discussed include:
- Ellis Family history in Las Vegas
- Anamarie's background and experience
- What is Marker Trax
- The difference between Marker Trax and traditional casino credit
- What players can use Marker Trax
- What is the payback process
- Marker Trax benefits for operator and player
- Marketing Strategies
Learn more: https://trio360.vip/the-revolution-of-casino-credit-systems-marker-trax-interviewvideo/
Huge events and tradeshows can be a big stepping stone for startups. But after such a high level of vast communication and networking, how do you keep that momentum of the sales funnel going with those new relationships made? In this discussion with Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, they dissect ways to utilize the driving power of an event, G2E, to continue the sales process effectively, nonintrusive contact, and takeaways from experiences with customers!
Topics Discussed Include:
- G2E 2021 recap
- Having a booth vs. Suite
- Keeping momentum after a big event
- Non-intrusive communication with leads
- Takeaways from customer standpoints
- Demos based on solutions casinos want
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-9-volante-software-and-trio360-video/
Every company has a culture whether they purposely work to create it or not. During the pandemic, more and more companies began to work from home or in remote locations, which can alter this culture. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss Company culture, pros and cons of working from home, and more!
Topics Discussed Include:
- Company Culture
- Working remote vs. in office
- Different jobs require different environments
- Collaboration through conversation
- Remote leadership
- Benefits of remote working
- Benefits of “in-office” working
- Philosophy
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-8-volante-software-and-trio360-video/
More and more casino players are falling in love with Celebrity Cruise Line. Let's take a look at Celebrity's Blue Chip Club. This casino rewards program allows players to receive additional benefits for their loyalty on top of the comp offers they already are receiving through URComped. Craig Shacklett, URComped CEO, interviews Patrick Jacjquot, head of Celebrity Blue Chip Club, to learn more!
Topics discussed include:
-How Patrick got started with Celebrity and the casino gaming industry
- Earning points on Celebrity Cruise Line
- Tier points
- Redeemable points
- Loyalty period
- Tier benefits
- Can Always Included be added to a casino booking
- Move up
- How do players check their points - Loyalty program enhancements
Learn more: https://urcomped.com/blog/details/2218499/inside-the-celebrity-blue-chip-club-patrick-jacjquot-interview/
Partnerships can be an exponential stepping stone in the casino industry. Utilizing other company’s resources or information can vastly improve your own business developments and ideas… So what makes a successful partnership? How do you maintain a symbiotic relationship that benefits one another? Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their experience and thoughts on partnerships, how to collaborate successfully, where Trio and Volante Software have crossover, and more!
Topics Discussed Include:
- Volante Software and TRIO360 updates
- Partnership experience
- Types of partnerships
- How to create a successful partnership
- Expanding your sales footprint
- Volante Software and TRIO360’s partnership
- Leveraging 100% of data
- Operational Efficiency
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-7-volante-software-and-trio360video/
The follow-up effects of new deployments can be pivotal for growing companies. The more conversations, demos, and experiences one has with selling, the more doors will be open. And with that, more closes can be made. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, reflect on NIGA 2021 Tradeshow and Convention, the success of their demos, new ideas to tackle challenges and compare their experiences as growing, software companies within the casino industry.
Topics Discussed Include:
- Volante Software New Developments and Deployments
- Reflection of NIGA 2021 Tradeshow and Convention
- G2E 2021
- Painting a Vision vs. Demoing
- Mentorship for Sales
- Future partnerships
- Having company reputation on the line
- Trio360 sales progression
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-6-volante-software-and-trio360video/
Starting out as a casino host can be explosive to someone’s casino career. Learning the ins and outs of player development can lead to so many other areas like management, director, and so on. Kaycea Grignon, Grand Sierra Resort’s Executive Director of Marketing, takes us through her casino journey and brings heaps of insight pertaining to Casino Marketing. She verbalizes to Craig Shacklett, CEO of TRIO360 and URComped, how to successfully transition to management, market across international borders, how to outdo your competitors in highly competitive markets and more!
Topics Discussed Include:
- Kaycea’s upbringing in her casino career
- Marketing across international borders
- Marketing to retail guests vs. casino guests
- Executive hosts skills needed to become a manager
- Cross-training and networking
- Transition to management
- Pros and Cons of entering management
- How sales is involved differently in national vs. local vs. international
- Succeeding in competitive markets
- Giving new players opportunity
Learn more: https://trio360.vip/casino-marketing-from-player-development-kaycea-grignon-interview-video/
Odyssey of the Seas just launched from the U.S. for the first time this Summer 2021! Chris Wong, Assistant Casino Host onboard Royal Caribbean’s newest ship, discusses his youtube journey of vlogging his experience working on a cruise ship with URComped and TRIO360 CEO, Craig Shacklett.
Topics Discussed:
- How Chris Wong got started working for Royal Caribbean
- Cruise Contracts
- How Chris Wong Vlogs began
- Social Media influence on Cruising
- What’s it like returning to the cruise ships
- Vlogging the Odyssey of the Seas
- Crew social life onboard
- The best part about being a casino host
- Odyssey of the Seas Casino
Learn more: https://compedtravel.com/odyssey-of-the-seas-launch-from-u-s-chris-wong-vlogs-interview/
Tradeshows and Conventions are a great way to show off your product to a new audience. In order to prepare for them, demos have to be adjusted in order to match this fast-paced environment. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their preparation for NIGA2021-Indian Gaming Convention and Tradeshow, how they have created their Demo flow, new ideas to tackle challenges and compare their experiences as growing, software companies within the casino industry.
Topics Discussed Include:
- Catching attention at Tradeshows
- What to show in a Demo
- Unstructured Demos
- Value of hands-on participation
- Feedback from Demos
- When to be innovative vs. conventional
- Selling product for budget allocation
- Using marquee users
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-5-volante-software-and-trio360-video/
Technology that has exploded in the retail space is now doing the same within casinos. Kim Scott, Senior Product Marketing Manager for Gaming and Hospitality, sits with Craig Shacklett, CEO of URComped and TRIO360, to share Theatro's journey, how it is impacting casinos daily, and more!
Topics Discussed Include:
-What does Theatro look like
- How do voice commands work with Theatro
- What issues does Theatro solve for casinos
- How is Theatro used by casinos
- Theatro onboarding
- What is next for casinos with Theatro
Learn More: https://trio360.vip/retail-technology-is-taking-over-casinos-theatro-interviewsvideo/
Technology that has exploded in the retail space is now doing the same within casinos. AVP of Solutions and Product Marketing, Amy Bakos, sits with Craig Shacklett, CEO of URComped and TRIO360, to share Theatro's journey, how it is impacting casinos daily, and more!
Topics Discussed Include:
- What is Theatro
- What problem does Theatro solve
- Amy's background prior to Theatro
- Value of personalization and customer service
- How did Theatro enter the casino industry
- Revenue impact
Learn more: https://trio360.vip/retail-technology-is-taking-over-casinos-theatro-interviewsvideo/
The process of onboarding a new software can take time, learning, and feedback. Ultimately this process can make a massive impact on the future success of the product. This period will be full of user feedback and questions as well as learning hurdles that can provide insight for future improvements. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their onboarding experiences and thoughts, business journeys, ideas to tackle challenges and compare their experiences as growing, software companies within the casino industry.
Topics Discussed:
- Onboarding experience advice
- Creating Onboarding goals
- The difference in onboarding when you grow
- Value of feedback during onboarding
- Importance of Sales team knowledge and use of the product
- Follow-ups and updates with customers
- Giving consumers best practices prior to the solution
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-4-volante-software-and-trio360video/
The casino industry is full of innovators that think of ideas and build products to better improve various aspects. Taking an idea and growing it into a full-throttle business is an enormous task that doesn't happen overnight. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their journey, share thoughts and ideas to tackle challenges, and compare their experiences as growing, software companies within the casino industry.
Topics Discussed Include:
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Scaleability
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How do you scale your company?
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Deciding what issues to prioritize
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Risks involved in scaling
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B2B vs. B2C selling
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Figuring out the Sales Model/Sales Cycle
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Improving from failed interactions
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What hurdles URComped faced as it grew
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Determining where growth comes from
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Service vs. operational dilemmas
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Finding the right customer
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-3-volante-software-and-trio360-video/
Grand canals and gondolas. Top-notch pools and Italian-inspired architecture. World-class casino and all-suites resort. YES! We are talking about Venetian Las Vegas. This renowned casino has set itself apart since the very beginning. From the start, leaders planned to differentiate the Venetian from the status quo as being non-casino-centric, non-union, and more! In this interview, Dave Newton, Partner at Hospitality Resources and President at CDC Gaming Seminars, reflects on his time as VP of Human Resources during the opening of the Venetian Las Vegas and creating a casino business model from scratch. Craig Shacklett, URComped and TRIO360 CEO, also inquires about Hospitality Resources, the value of surveys in the hiring process, gaming webinars, and more!
Topics discussed include:
- Venetian opening and differentiation
- How do casinos decide what roles to hire and when?
- Casino Business Model creation
- Sheldon Adelson
- Venetian’s hiring process and culture
- Hospitality Resources
- Hiring Assessments and Surveys
- Value of College Degree changing
- Gaming seminars and webinars
- Slot performance analysis course
- What makes a good, engaging webinar
Learn more: https://trio360.vip/history-of-the-venetians-success-hospitality-resources-interviewvideo/
Statistics are often overlooked when living everyday life, but in the casino, they could be used to turn a profit according to Professor Slots, Jon Friedl. Craig Shacklett, URComped and TRIO360 CEO, interviews Jon Friedl to learn about his theories, statistics and methods that can help players win on slot machines, thoughts on slot odds, weighted outcome, and more!
Famous casino movies like “21,” “Oceans Eleven,” “James Bond,” and “Casino” have entertained the masses with stories of casino scams. However, the majority of real scams fly under the radar and are conducted by professional casino cheats who make a living using tricks to win. A former professional casino cheat, Richard Marcus, who got away with tricking casinos out of millions of dollars over 25 years, is now a table game protection consultant and trainer. Craig Shacklett, CEO of URComped and TRIO360, interviews Richard Marcus to hear his story, how he got away with it, what methods he uses now to train dealers and surveillance to catch “guys like him,” and more!
Topics Discussed Include:
- How Richard Marcus became a professional casino cheat
- What moves and tricks Richard Marcus used to cheat
- What really happens in the “casino backroom”
- Inside scams vs scams that don’t involve casino employees
- High tech scams vs. Old school tricks
- Savannah Scam
- Most common form of cheating
- Defending the casino against casino cheats
- Cheats vs Advantage Players
- Table Game and Game Protection conference
Learn more: https://trio360.vip/cheating-casinos-for-millions-casino-table-game-protection-richard-marcus-interview-video/
Software companies have a lot of similar experiences. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share thoughts, stories, challenges, and ideas as similar growing software companies within the casino industry. Their roadblocks, challenges, success, and business journey bring insight to one another as well as the listener, even though their software appeals to different niche areas within casino gaming.
Topics discussed include:
- Developments from Customer Feedback
- New module creation
- Importance of industry experience
- Finding the "Why" in new features
- Recent TRIO feedback
- Benefits of repurposing something you already use
- New feature for TRIO360
- Advantages of non-gaming and gaming experience
- Solving problems by looking at other industries
- Marketing a new product/module
- NIGA2021
Learn more: https://trio360.vip/catch-up-on-the-software-start-ups-episode-1-volante-software-and-trio360-video/
Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of baseball. New and improved algorithms and data sets have been making extreme breakthroughs within the casino space. Craig Shacklett, CEO of URComped and TRIO360, conducts a panel interview with Az Husain, CEO of Casino Science, and Ben Koff, Owner & Principal of the Hidden Upside, to discuss pivotal points in casino analytics, player tracking, recent advancements, and more!
Topics Discussed:
- Pivotal point for casino analytics
- History of casino player tracking
- How loyalty programs got started in casinos
- Tracking table games vs slot machine play
- Advantages of a Data-first approach
- Harrah's impact on analytics
- Key Metrics discovered
- ADT breakthrough
- Importance of casino hosts
- What data algorithms lack
- How transparent should comping systems be to players
- Impact of Cloud-based infrastructure, Machine learning, and AI
- Player worth: Non-gaming spend vs. gaming spend
Software startups face a lot of the same challenges, roadblocks, opportunities, and successes to celebrate. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share ideas as similar growing software companies within the casino gaming space. Although they have different niche industry areas that they appeal to, these entrepreneurs’ stories, thoughts, conversations, and business journeys bring value to one another as well as the listener.
Topics discussed include:
- Defining your brand
- Making meaningful proposals
- Knowing what matters to your audience
- How to include multiple departments in solutions
- Hiring outside consultants with an invested interest in collaboration
- Importance of capital to sustain campaigns
- Legitimacy over Volume
- Competitive advantage and demonstrating that value effectively
- How operations are impacted by TRIO360
- The significance of training- “habits are powerful”
- Volante Software newest addition
https://trio360.vip/catch-up-on-the-software-start-ups-episode-1-volante-software-and-trio360-video/
Most CRM software is built to be serviceable to multiple industries with general sales’ needs in mind. These broad and versatile systems are probably helpful in many industries, but when it comes to casino gaming, specifically player development, these general systems’ help, can only go so far.
Casino hosts provide niche and unique services that appeal and sell to VIPs such as long-term relationship building, exclusive access, and hospitality, special travel and accommodations, and so much more. TRIO360 represents a radical shift in Casino Marketing technology as the first unified multi-channel communication platform specifically designed for the unique needs of casino hosts, player development executives and casino marketers.
Azam Husain, CEO of Casino Science, interviews Craig Shacklett, URComped and TRIO360 CEO, to learn about how this game-changing software was created, what makes it different from other CRMS, the positive impact it has on casino marketing, and more!
Topics discussed:
- URComped and TRIO360 origin story
- What do VIP players want
- A.C.T.S model
- Using host and player feedback to build effective software
- TRIO360’s product launch
- Results of the first TRIO360 trial
- Qualities of a great salesperson
- Player Development steps to switch to a sales-driven model
- Strangest request from a VIP player
Learn more: https://trio360.vip/effective-software-creates-the-best-service-for-vip-players-player-development-trio360-interview-video/
Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve problems and challenges and determine new areas to leverage? After discovering the major problems casino operators have, Casino Science found a way to capitalize on this unused information and turn it into a strategic asset for their casino partners. TRIO360 and URComped CEO, Craig Shacklett, interviews Azam Husain, CEO of Casino Science, to dive into how Casino Science’s origin story, how they turn data into a strategic asset, and more!
Topics Discussed Include:
- The origin of Casino Science
- Moving online players to the real casino
- Casino operators 3 largest problems
- Targeted consulting engagements
- Problems that data science solves
- Services and solutions offered by Casino Science
- Analyzing different markets
- Using data as a strategic asset
- How to get growth without new acquisition strategies
- Driving trips in a competitive market
- Player’s divided loyalty
- Challenges player development faces
- Transforming casino hosts to be sales driven
Learn more: https://trio360.vip/utilizing-data-as-a-strategic-asset-casino-science-interview-video/
Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can ultimately enhance their performance. URComped and TRIO360 CEO Craig Shacklett interviews Darryl McEwen, The Seven Stars Insider and Mr. AC Casino, to get insight from a VIP player's perspective about player development expectations, host recommendations, and much more!
Topics discussed include:
What is the Atlantic City like currently
The time it takes players to see casino changes when new leadership comes in
How new leadership succeeds in a casino
Atlantic City capacity and state regulations
What do the best casino hosts do
What is the ideal response time for a casino host
Loyalty to host versus casino loyalty
What VIP treatment looks like
Expectations of a casino host
Preferred communication with casino hosts
learn more: https://trio360.vip/vip-player-expectations-for-player-development-darryl-mcewen-interview-video/
Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The experience a customer receives can make all the difference in regards to their loyalty to a brand or casino. The most successful casino loyalty programs take into account the impact that access, recognition and the customer journey has. To discuss this different approach to "experience marketing, " URComped and TRIO360 CEO, Craig Shacklett, interviews Ben Koff, Scarlet Pearl VP of Marketing and Owner of the Hidden Upside.
Topics Discussed Include:
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Importance of Brand and Customer journey
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Access and recognition
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Designing a loyalty program
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Questions to ask when building a loyalty program
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Mistakes casinos make with loyalty programs
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How transparent are tiers to guests
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What changes will be made in Vegas due to the pandemic
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Pros and cons of being explicit about tier system
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How to test benefits
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Knowing customers worth
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Bonus vs. Benefit
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Loyalty leads to revenue
Learn more: https://trio360.vip/experience-marketing-building-successful-loyalty-programs-ben-koff-interview/
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this industry expert to discuss combining operations and marketing, expanding department synergy, and so much more!
Topics Discussed Include:
Benefits of combining marketing and slot operations
Clinton's experience in the casino industry
The transition between marketing and operations
Measuring success
How to expand Synergy of Casino departments
Difference between promoting a day trip casino vs. a casino resort
Slots vs table game player marketing
How to move departments within the casino industry
Importance of networking
Mentorship advise and tips
What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to the Las Vegas strip in the coming years? These are all insightful questions we get answered in this educational interview with Oliver Lovat, Managing Director of Denstone REA Consultants.
Topics Discussed Include:
- How Lovat entered the gaming industry
- Driving Strategic Competitive Advantage
- How casinos can differentiate strategically
- Psychology of the Casino Customer and how to measure
- How the name “Caesar’s Palace” came to be
- Brand Equity in Las Vegas
- Impact of Environment on Customer Emotional Response
- Is a Visionary Vital for success
- History of financing casinos
- Future changes of the Las Vegas Strip
- How will Vegas make a full return from the pandemic
There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped CEO, Craig Shacklett, interviews Justin Shank, Principle of Shank Marketing, to explore his strategies, expertise, and personal experience in Casino Marketing.
Topics discussed include:
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Building relationships between departments by bridging gaps
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Creating solutions through new inroads
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Customer engagement
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Determining Brand Voice
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Selling as a resource
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Team strengths and weaknesses
-Taking advantage of social and online trends
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Google My Business Impact
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Influencer Marketing
Watch full interview and learn more: https://trio360.vip/the-operations-driven-marketing-approach-shank-marketing-interview/
The Casino Industry is continually having new advancements in technology due to creative innovators who find gray areas to improve. This can genuinely be said about Juan Romero, Volante Software's CEO and Co-Founder, who observed a need for higher efficiency and availability within slot operations and formed a single solution. URComped CEO, Craig Shacklett, interviews Juan Romero to learn more about Volante software, how it has proved its worth and value to its users, and more!
Topics discussed include:
Romero's history and evolvement in the casino industry
The set-off and transition to launching Volante Software
The meaning of the name "Volante" Software
Differentiating characteristics
Example modules that bring ROI Sales Process for Software
Covid-19 effects on technology in the gaming space
Learn more: https://compedtravel.com/volante-softwares-impact-on-operational-software-for-slots/
Watch on Youtube: https://www.youtube.com/watch?v=BwuieBRYTlk&feature=emb_logo
URComped CEO, Craig Shacklett, interviews the "Godfather of Las Vegas," Mark Wayman- the top executive recruiter in the casino industry to learn how he got started in the industry and came up, tips for casino professionals, what to do if you are looking for a casino executive role.
Want your casino host and Player Development team to generate 20%+ or more revenue? Visit TrioCRM.com to learn how.
Ever notice how often or un-often your casino changes their slot machine floor? Every casino has a different slot director that can influence the gaming floor layout, themes, holds, etc. as frequently as they desire. These changes are more complicated than what a player would think. URComped CEO, Craig Shacklett, interviews Casino Data Imaging’s Product Manager, Adam Winkler, to gain more knowledge about the strategies used on the slot machine floor and how Casino Data Imaging comes into play.
Topics discussed include:
– Who determines the slot floor layout
– How Casino Data Imaging increases efficiency
– Types of recommendations and their impact (ex: cost-cutting)
– Determining which slot machines perform better
– How often do new themes fail
– Slot machine holds and analytics
– Amount of money going through the slot floors
There are over 1,000 active casinos in the United States and just about every one of those has a different market. Knowing, examining, and studying these specific markets can lead to newfound data that can make a massive impact on the financial success of the property. URComped CEO, Craig Shacklett, dives deep into casino marketing analytics with Principle of Strategic Casino Marketing Solutions, Heidi Hamers, in this recent interview. How to find key segments and capitalize on incentives, how to best serve your market, how to use different studies to uncover impacting information, and more are discussed in this informative interview.
Topics discussed include:
-Impact analytics has on revenue
-New market segmentation & analysis
-Importance of Gravity studies
-How to uncover opportunities within key segments
-Casino role differentiation to best serve
-Importance of casino host productivity measures
– Finding incentive opportunities to capitalize on
– Production from pre-work and knowing player preferences
– Flaws in real-time rule triggers
– Defining your incentive program based on your market
https://compedtravel.com/the-impact-of-casino-analytics-interview-with-heidi-hamers/
The value of customer service and personal touch goes a long way in increasing local casino business and traffic on the floor. Odawa Casino Resort in Macanaw, Michigan has truly succeeded at doing this by creating new processes, incentives, and a welcoming atmosphere. URComped CEO, Craig Shacklett, interviews the Manager of Odawa Casino Resort, Jason Smith to get insight on Odawa's player development strategies, the evolution of reinvestment processes and incentives, as well as the impact of personal touch and quality customer service. Learn more: https://compedtravel.com/the-value-of-personal-touch-and-customer-service/
Mr. AC Casino and Seven Stars Insider, Darryl McEwen, hosts "Off The Press," a casino talk show in New Jersey, and interviews URComped CEO, Craig Shacklett, to learn how URComped got started and the new product launch of TRIO CRM.
URComped CEO, Craig Shacklett, interviews Dean Barnett, Galaxy Gaming's VP of Sales, to learn about how he got into the gaming industry, Casino Innovation for table games, the history of the shuffle master, what galaxy gaming is, how new games are created, and more!
Learn More: https://compedtravel.com/what-is-galaxy-gaming-interview-with-dean-barnett-vp-of-sales-at-galaxy-gaming/
After our prior interview with Brian Christopher, where we discussed how his channel got started and how it’s grown over the last 5 years, we were left with more questions and wanted answers. URComped CEO, Craig Shacklett, linked up with the BCSLots star at the beautiful Choctaw Casino and Resort- Durant to dive deep into his travels, further growth, and events such as meet and greets and group slot pulls. Read More: https://compedtravel.com/brian-christopher-interview-at-choctaw-durant/
URComped CEO, Craig Shacklett, interviews Julia Carcamo, President and Cheif Brand Strategist of J. Carcamo and Associates, to discuss her background with Wynn and how she has advanced to helping many other casino brands be successful. They dive deep into casino branding, casino marketing bootcamp, what makes casino marketing different from other industries, differentiation within branding and core values, and her new book REEL Marketing! Learn More: https://compedtravel.com/casino-marketing-strategies-and-branding-with-julia-carcamo-interview/
Trio CRM represents a radical shift in Casino Marketing technology as the first unified multi-channel communication platform specifically designed for the unique needs of casino hosts, player development executives and casino marketers.
Craig Shacklett, URComped CEO, talks with Viejas Casino and Resort’s VP of Player Development, Kacie Martin, to learn about her first-hand experience with TRIO CRM and how it has made drastic improvements just within the first month.
URComped CEO, Craig Shacklett, interviews Ben Koff, VP of Marketing at the Scarlet Pearl Casino. This Gulf Coast property, which was recently built, has gone the extra mile in order to put their guest's needs at the forefront. Koff and Shacklett discuss the Scarlet Pearl's highlights, amenities, design, and more during this interesting interview
URComped CEO, Craig Shacklett, interviews Vault Aviation's CEO and President, Paul Taskalos and Wes Hull to learn more about the private jet and experience! Wes and Paul dive deep into the Vault Aviation business model and how the process works, their service, loyalty program, and more!
URComped CEO, Craig Shacklett, interviews Money$uit's President, Brent Weiss, to learn about what Money$uit does, how table games turn from an idea to a physical game on the casino floor, the best ways to market table games, and what new table games players should keep their eyes out for.
URComped CEO, Craig Shacklett, interviews the owner of Emerald Island Casino and the BRAND NEW Rainbow Club Casino in Henderson, NV, Tim Brooks, to learn more about his success as a Casino owner, his recent casino acquisition, and what makes his casinos special.
URComped CEO, Craig Shacklett, talks with Hard Rock Cincinnati's VP of Table Games, Bennie Mancino, to dive deeper into his history in the industry, what changes are being implemented to table games to amplify the consumer experience, new technologies, as well as tips for table game players to improve there comps.
URComped CEO, Craig Shacklett, interviews Innovation Capital's founding partner, president and managing director, Matt Sodl to dive deeper into the process of buying and selling casinos, how innovation capital got started, how has COVID-19 affected these M&A deals, and more!
URComped CEO, Craig Shacklett, talks to Dice Influencer and Craps Coach, Steve "Heavy" Haltom to learn more about how Craps has changed due to COVID-19. Not only do they discuss the sanitation, new dealer, and dice changing processes but also dive deeper into developing new playing strategies and more!
Darryl McEwen, AKA the Seven Stars Insider and Mr. AC Casino, sits with URComped CEO to discuss the reopening of Atlantic City, changes within the casinos due to COVID-19, Caesars and Eldorado Merger, as well as Caesars Rewards tier benefits and food credit promotion.
URComped CEO, Craig Shacklett, sits with, youtube's #1 slot channel star, Brian Christopher to learn more about how the channel came about, what goes on behind the scenes, and the future of BC slots.
URComped CEO, Craig Shacklett, sits with SCCG Management's founder and owner, Stephen Crystal, to discuss his growing history of involvement in the casino industry, current gaming technology investments, and Betfred Sports betting!
URComped CEO, Craig Shacklett, interviews Casino CashTrac's Cheif Revenue Officer, Wanor Franca, to learn more about what happened to cash when the casinos shut down, what were the early effects of reopening the casino, how Casino CashTrac software forecasts where money needs to go, and what casinos are going to handle less employees.
URComped CEO, Craig Shacklett, interviews Derek Stevens to here about his Free Flight Promotion, learn his history in gaining ownership of Golden Gate and The D, as well as updates on his brand new Downtown Las Vegas Project, Circa Resort and Casino!
URComped CEO, Craig Shacklett, interviews Hard Rock Lake Tahoe's Executive Director of Casino Marketing, Eric Barbaro, to discuss the reopening of Hard Rock Casino Lake Tahoe, what changes they're implementing due to the pandemic, and what makes Hard Rock Lake Tahoe special.
URComped CEO, Craig Shacklett interviews Viejas Casino and Resort's VP of Player Development, Kacie Martin. Topics discussed include what precautionary measures are Viejas implementing for COVID-19, what casino games are at Viejas Casino and Resort, and what is it about Viejas that appeals to players.
URComped CEO, Craig Shacklett, and Casino Host Trainer, Nick Ippolito dive deeper into what it takes to be a successful Casino Host. Player development, incremental revenue strategies, and qualities that Casino Executives should look for in their Casino Hosts are just a few of the topics discussed with “The Host Whisperer.”
Throughout the COVID-19 period, industries across the board have decreased their employment. URComped CEO, Craig Shacklett, interviews Bristol Associates President, Ben Farber, to learn more about how Bristol Associates assists with Casino Employment. Effects from COVID-19 on employment, what casinos are doing with employment in order to follow the market trends, and what casinos should do for a strong recovery are just a few of the topics discussed.
Goldfire Studio's newest game, Casino RPG, is not your average online casino game. It’s a NEW virtual casino experience. Not only can users play their favorite casino games, but can also interact with other players! URComped CEO, interviews Goldfire Studios CEO and founder, James Simpson to learn all about this NEW virtual casino experience.
Craig Shacklett, URComped CEO, interviews MSC's Casino and Business Development Manager , Neil Gumbs, to learn more about MSC's casino program. How do comps and certificates work, waived fees, status match, and incentives to rebook are a few of the topics discussed within this interview
Craig Shacklett, URComped CEO, sits with Gamblit Gaming's VP of Business Development, Marcus Yoder, to discuss how Gamblit Gaming got started, how they got their games to the casino floor, and how their games are different from other slot machines.
Darryl McEwen, Seven Stars Insider and Mr. AC Casino, and Craig Shacklett, URComped CEO, discuss Caesars News!
Topics
-Caesars and Eldorado Merger discussion
-Tier Benefits continuing to the next year
-Tier Benefits updates
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Tier Events
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Tier Credit Multiplier Dates
Craig Shacklett, URComped CEO, interviews Wanor Franca from Casino Cash Trac to learn more about new software for casino auditing. This interview takes viewers behind the scenes on what happens to money once it leaves a player's wallet.
Craig Shacklett, URComped CEO, interviews Royal Caribbean's Casino Alliance Manager, Jon Wamba to get insight on Royal Caribbean announced today that their Club Royale Tier Program's Benefits have been extended due to the cruise suspension.
URComped CEO, Craig Shacklett, discusses casino, cruise, and comp questions live on FB- Listen here
URComped CEO, Craig Shacklett, discusses casino, cruise, and comp questions live on FB- Listen here
Check out our this volume where we answer questions including:
- Why does NCL (Norwegian Cruise Lines) Casinos at Sea Charge admins fees?
- Will URComped automatically try to upgrade my onboard cruise certificate?
-Can you choose your cabin through URComped?
and more!
URComped CEO, Craig Shacklett, discusses casino, cruise, and comp questions live on FB- Listen Here
URComped CEO, Craig Shacklett, discusses casino, cruise, and comp questions live on FB- Listen here
Craig Shacklett, URComped CEO, sits with Russ Holmes, Director of Corporate Partnerships, to learn more about Mercy Ships!
Learn more and engage with Mercy Ships: http://www.mercyships.org/URComped
Read More: https://urcomped.com/blog/details/1056536/mercy-ships/
Craig Shacklett, URComped CEO, sits down with Casey Cohen, Hippodrome Casino in London CMO.
They discuss:
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Cohen's growth in the Casino Industry
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Hippodrome Entertainment (Magic Mike)
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Casino Owner's brand in the industry
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Steve Wynn. Simon Thomas. Trump. Binion. Derick Stevens
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How casinos bring in new customers
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How casinos determine what a player gets.
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Casino Marketing Growth Path
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What Casino Whales or Huge Players can get away with
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UK Casinos vs. American Casinos
Darryl McEwen, Seven Stars Insider and Mr. AC Casino, and Craig Shacklett, URComped CEO, discuss Caesars News and MORE!
Topics
-Casino Airfare Credit Promotion through Caesars Rewards
-Atlantic City Casino Car Giveaways
-Casino Upgrades For more info go to www.sevenstarsinsider.com
Several of our members have asked. If I received a cruise certificate from my land based casino, can I book that through URComped?
The URComped team play "How to Maximize your Comps" and Craig, URComped CEO, discusses helpful tips and tricks to use while playing in the casino to get the best offers and bang for your buck!
Craig Shacklett, URComped CEO, talks with Darryl McEwen, the Seven Stars Insider and Mr. AC Casino, about Caesars Rewards- Caesars new credit system, how to hit different status levels, insider tips, and Las Vegas during the super bowl. They also discuss the new ownership of Oceans Casino Resort in Atlantic City and the new upcoming cruise with URComped.
During a Recent WalletHub Study Las Vegas charted #1 for America's most Sinful City. Dr. David Schwartz explains the methodology behind the study and what categories came in to play. Other than the "all you can eat buffet of sins " Vegas offers, there are some exciting new things to keep watch for!
No more leaving the table because you run out of cash! The Casino industry is growing rapidly and new, innovative technology is tagging right along to help change the casino experience. Lock Trust's VP of Casino Cash Services, Andrew Spalding, shows us the Future of Cash in Casinos- The Mobile Casino ATM. Table players may never have to walk to the casino ATM again.
Dr. David Schwartz, Center for Gaming UNLV, goes in depth about his Forbes article, "Las Vegas Casinos are Worried the Worst is Yet to Come," which discusses the decrease in Nevada Gaming numbers. Craig Shacklett, CEO of URComped, questions and listens as this expert discusses..
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What happened on the Strip during September and why
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Quarter 3 earnings influences
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Appetite for retail gambling vs high rolling
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Caesars palace leadership
Steve "Heavy" Haltom discusses all the ins and outs of dice influencing, from dice axis to pre setting the dice. To see more of Steve, check out his program: Axis Power Craps.
Darryl McEwen speaks with Craig Shacklett, CEO of URComped, on a variety of topics, including:
His favorite Caesars properties
His thoughts on the Cruise experience vs. Land-based casinos
Legalized sports betting, new entrants in the Atlantic City market and More!!
Synergy Blue's CEO, Georg Washington, discusses the evolution of Synergy Blue Games, competitiveness within the gaming industry, skill vs. chance games in casinos, and more with URComped CEO, Craig Shacklett.
Jeff McKissack, President and Founder of Defense by Design, takes Craig Shacklett, CEO of URComped, into the minds of con artists and reveals 5 Things You Need To Know to protect your wealth and future jackpot win!!!
"Wizard of Odds" Michael Shackleford interviews URComped's Craig Shacklett. Craig discusses the benefits of having a host, the differentiation between an old school host and URComped, the back-end system of casino negotiations and more!
Oneil Khosa, CEO of Bahamas Paradise Cruise Line, sits down to discuss Bahamas Paradise Cruise Line, what it’s like starting a cruise company from scratch, his career from Merchant Marine to Banker to Cruise start-up CEO and much much more.
Check out our latest interview with Dr. Dave! CEO of URComped Craig Shacklett sits down with the Director of the Center for Gaming Research at UNLV Dr. David Schwartz to discuss the impact of the recent Supreme Court ruling on sports gambling laws.
CEO of URComped Craig Shacklett sits down with the Director of the Center for Gaming Research at UNLV Dr. David Schwartz to discuss the history and evolution of entertainment on the Las Vegas Strip.
For the chance to see Craig and Dr. Schwartz in person, check out the URComped July 30th "Meetup at Sea"!
https://urcomped.com/offer/details/6442/urcomped-meetup-at-sea-slot-tournament-july-30th/?src=youtubeidealcruise
Craig and Dr. David Schwartz sit down to talk about the history of dining and restaurants, from its early inception in the 70s and 80s, to Spago and Wolfgang Puck in the 90s.
For more of Craig Shacklett and Dr. David Schwartz, hop aboard the URComped July 30th Meetup at Sea!
https://urcomped.com/offer/details/6442/urcomped-meetup-at-sea-slot-tournament-july-30th/?src=youtubeidealcruise
Sit down with Craig and Dr. David Schwartz, Director of Gaming Research at UNLV, as they talk about how the convention business helped shape Las Vegas, starting in the 1950s as a way to fill mid-week rooms up to today - one of the major revenue drivers of the city.
P.S. We apologize for the low framerate. It seems the internet could not handle all of Dr. Schwartz's wisdom and had to slow it down just to keep up.
You can catch both Craig and Dr. Schwartz on the URComped July 30th Meetup at Sea!
https://urcomped.com/offer/details/6442/urcomped-meetup-at-sea-slot-tournament-july-30th/?src=youtube
Craig sits down with Dr. David Shwartz yet again! This time they discuss Casino Managment Contracts, the hubbub around the new Caesars in Dubai.
Check out the link below for more information on the Meetup at Sea with Craig and Dr. Shwartz:
https://urcomped.com/offer/details/6442/urcomped-meetup-at-sea-slot-tournament-july-30th/?src=youtube
Craig from URComped and David Schwartz, Head of Gaming Research at UNLV, discuss the history and evolution of Tribal Casino Gaming and implications for the future.
Ray Kondler — of Kondler and Associates — is a Certified Public Accountant based in Atlantic City and Las Vegas. He’s also one of the top national experts on gambling taxes. While Ray works closely with the World Series of Poker, he also serves slot and table players in all 50 states. In our fascinating conversation, Ray gave us the insider’s look at gambling taxes, keys for minimizing the chances of an audit, and tips for paying as little as possible… while staying within the bounds of the law, of course!
http://kondlercpa.com/