The Best Small Business Podcast: Recent Episodes
Rich Gee & BJ Flagg
Your competitors are terrified of the camera. That fear is your immediate, zero-cost advantage. YouTube is a massive search engine waiting for your brand.
It is a trap that keeps business owners stuck - you think high prices lose deals. Well...you're wrong.
This month's Q&A topic:Decision paralysis is suffocating your daily operations. 4 audience questions with 4 powerful answers!
Today's pain point? Ghosting. You probably call it being overwhelmed. We call it hiding.
Stop negotiating. Let's set a baseline to instantly buy back your time. Time to listen to Tom Hanks.
The problem most small businesses have: they rely on outdated, static email lists. The solution: Stop hoarding names and start tracking visitor intent.
Sometimes it's hard to look into the mirror and recognize that your business might need an overhaul - a new look.
How to deal with a TOXIC partner who is hurting and hampering the business, other partners, staff, vendors, and customers.
Why do profitable businesses go bankrupt? Simple logic: Profit is a theory, and Cash is a fact. You cannot fund payroll with uncollected pipeline revenue.
Are you getting too comfortable? Business owners sometimes hit a peak and assume the easy ride will last forever. But the reality is, every product, service, and skill has an expiration date. The amazing news? You have the power to build your next massive win starting right now.
You need to view AI as your new, highly capable digital staff. Today, we're giving you 4 key strategies to delegate to AI and buy your time back effectively.
Today, we're tackling a massive operational headache: the "cheap" offshore labor trap. We are going to teach you how to turn that chaotic global workforce into a self-managing machine.
Too many business owners are terrified of interrupting a stranger's day to close a B2B deal. Mastering modern outbound sales cuts right through the noise. You don't have to sound desperate. You just need to sound professional.
It's terrifying when your business's reputation is suddenly under attack. The good news? You can absolutely crush them at their own game. Today, we are giving you the bulletproof crisis survival playbook.
Is your business growing around you, instead of with you? Stop doing and start designing.
Are you stuck on the "AI Plateau?" - basic prompts are not working. Today, we're giving you the exact blueprint to unlock next-level AI performance.
Are you getting lost in the noise and blending in with the competition? To grow massive, you have to go narrow.
Stop building from scratch. It's time to BUY your growth. It's about strategic leverage and buying a tiny, profitable competitor or vendor.
Buyers are paralyzed, and budgets are locked down tight. But do not panic. Longer cycles do not mean dead deals. We have the exact solutions you need to keep your pipeline moving and thriving.
Today, we are tackling a massive pain point: exhausting clients. You know the ones. They pay the absolute least and complain the most. Dropping them is the fastest way to grow your margins - we call it "Addition by Subtraction."
We are going to replace sales close guessing with bulletproof math to guarantee your revenue.
The absolute silent killer of margins, timelines, and team morale. We see it in almost every business we coach and consult. We're going to show you how to turn that creep into cold, hard cash.
For many people, sales are stalling. Guess what - it's not your product - it's your mouth. Too many offers. Too many messages. Too much noise. So today, we are fixing that. We are simplifying.
We are talking about the "boring" stuff that actually sets you free. Operations. SOPs. The stuff entrepreneurs usually hate. But they only hate it because they do it wrong.
When you are the "Chief Everything Officer," your business can only grow as big as your stamina. Today, we are smashing that bottleneck. We're moving you from "The Operator" to "The Architect."
Today we're talking about the bravest move a business owner can make: Raising your rates. Discounting is a race to the bottom, and the prize for winning is going out of business.
How to land A-Players when you don't have a Fortune 500 budget. Everyone thinks it's about the paycheck - that's the myth. Let's get you the team you deserve without breaking the bank.
Most businesses work so hard to get the "Yes," they forget what happens the minute the contract is signed. It's that gap between the "Yes" and the actual work where customers decide if they love you or regret you.
Today we're talking about Cognitive Drift - the silent killer of execution. Near misses. Tiny mistakes. Big consequences. We're giving you a simple fix that works.
The smartest people in the room aren't the ones with the most knowledge - they're the ones who adapt fastest.
We see so many owners getting stuck in the planning phase, but today is about movement. It's about ditching the old baggage and embracing the tools that make this year your best one yet. Instead of just wishing for a better year, we are building the engine to guarantee it.
Today, we are opening the door to a massive opportunity that many business owners assume is locked. We're talking about how to scale your business to the moon using an expertise-rich team of contract employees and freelancers without the weight of a traditional payroll.
We will show you how to grow your revenue on YouTube and Instagram without ever pointing a camera at your face. Most people are afraid to do this and they assume that means social media is off the table for them. It's not.
Most businesses treat Hybrid work as "a lack of policy." They say, "Come in when you want," or "Just work from home whenever." That is a recipe for a ghost town office and disconnected employees.
Today, we are tackling the biggest hurdle for solopreneurs - this is the moment you move from "Freelancer" to "CEO." BJ and Rich will unpack how to do this without losing your shirt - or your mind.
It's the next level - tailoring your message to individual customer needs, at scale. It's the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.
Today, we are hitting pause on the business hustle.
You're thinking: "I don't have time for soft, fuzzy feelings."
"I have end-of-year targets to hit."
But here is the truth - Gratitude isn't just an emotion. It is a retention strategy - It is a profit multiplier. If you are constantly working without appreciation, your team feels it. Your clients feel it. And you burn out.
The next level of workplace wellness is recharging focus, mindset, and long-term performance. With busy schedules and high demands, people are seeking more innovative ways to stay sharp.
Today, we're diving into a dynamic evolution for small biz legacies. Younger generations are stepping up with fresh ideas on work-life balance, tech-savvy approaches, and purpose-driven goals. It turns traditional handovers into opportunities for innovation, but only if you're prepared. .
Today, we're diving into a game-changing shift - the rise of voice search is flipping traditional SEO on its head. With the advent of ChatGPT, Gemini, Claude, and similar tools, people have become accustomed to simply voicing their desires. It turns searches into natural conversations, leaving outdated keywords behind.
Today we're tackling a sneaky mindset thief for owners and leaders: The constant pull of comparing yourself to others zaps your joy and focus. Scrolling through social media, we see competitors' big wins, flashy growth, and perfect teams. It sparks envy, making you question your own path and progress.
Today we're tackling a silent energy drainer for owners and leaders - the emotional sting of sales rejection that torpedoes your confidence. Hearing "No" from a prospect or losing a key client feels like a gut punch and makes you second-guess your worth and strategy.
Today we're tackling a silent energy drainer for owners and leaders: resistance from your own team and clients that torpedoes your bold moves. Staff and clients scuttle new ideas, products, and services with offhand comments like "That'll never work" or "Why change what's fine?" - making you second-guess your vision.
Today, we’re tackling a silent energy drainer for owners and leaders: guilt in the grind of entrepreneurship. Guilt creeps in from missing family time, sacrificing health for success, or even feeling bad about your wins while others struggle. It drains focus, erodes joy, and stalls growth. We’re going to unpack the emotional burdens and share tools to build healthier boundaries.
Rich's new book, Catalyst Leadership, is live - it's not for the fainthearted. This is your operating system for leaders who want to move faster, cut the drama, and build the next version of their business.
Today we’re tackling a silent profit killer for owners and leaders - PROCRASTINATION. Delay feels safe in the moment, but it starves cash flow, freezes teams, and kills momentum. We’re going to show you the mental traps behind it and the tools to break the cycle fast.
Today we’re tackling an invisible margin killer for owners and leaders - cognitive biases. These are the mental shortcuts that feel smart in the moment but quietly push you into bad bets, slow pivots, and bloated costs. We’re going to name the traps and show you how to sidestep them.
Anger may feel justified in the moment, but it can wreck judgment, culture, and client trust. We’re going to show you how to spot triggers and regulate fast so your team gets direction, not fallout.
Perfectionism sounds like a badge of honor, but it’s often just procrastination dressed up in a suit. Let’s unpack how it stalls small businesses and how to turn those high standards into real action.
We’re breaking down what happens after a big win and how to turn that energy into your next ascent. Four angles, quick tools, clear action steps. Let’s go.
Self-esteem isn’t just a “feel-good” thing – it’s the foundation of how you show up for your team, your clients, and yourself. Some days you’re on fire, other days you feel like you’re dragging a boulder uphill.
Social media is evolving fast, and authentic engagement is the secret sauce for small businesses to stand out. We’re diving into strategies to build a loyal audience and convert followers into customers, all without breaking the bank.
Storytelling isn’t just for big brands; it’s a powerful tool for small businesses to connect with customers and drive sales.
Hiring your first employee isn’t just a step - it’s a launchpad. Face those psychological hurdles, and you’ll unlock a whole new level for your business.
Navigating economic uncertainty is your small biz superpower - turning chaos into opportunity.
The customer journey is the backbone of any small business. Today, we’re mapping out and enhancing every interaction to drive loyalty and growth for YOUR business.
Loyal customers are the heartbeat of any small business. Today, we’re unlocking proven ways to turn one-time buyers into lifelong clients.
We're pumped about our growth mindset—it’s a total game-changer for entrepreneurs! Mindset drives everything in business. Today, we’re tackling Growth Mindset vs. Fixed Mindset—why it matters and how it shapes success. This isn’t just motivational fluff. It’s about real choices that push your business forward. Let’s dive in!
Apple’s updates often set the tone for the industry, and with AI becoming more integrated into everyday tools, it’s crucial to understand how these changes can benefit - or potentially challenge - your business operations.
Let’s set the stage: Micro-influencers—folks with 1,000 to 100,000 followers—aren’t just mini-celebrities. They’re trusted voices in tight-knit communities. Why should small business owners like our listeners care?
Some entrepreneurs scale like they’re in a racecar with no brakes - fast, reckless, and headed for a wall. We’re here to pump the brakes, steer smart, and map out a playbook that keeps growth and stability in the driver’s seat.
Today, we’re tackling a monster: Burnout – A Business Strategy or a You Problem? Is relentless hustle a badge of honor, or a giant red flag that leaders love to ignore?
Today, we’re talking about the one rule in marketing that never changes: Stand Out or Get Ignored. If your brand blends in, it gets buried. We’re diving into how bold brands are flipping the script and winning.
Today we’re popping the champagne for our 400th episode! We’re celebrating the power of consistency, how it’s built our podcast, and how it can build a legacy for any small business.
Today, we’re throwing mission statements in the trash and talking rally cries - why your business needs one to light a fire under everyone.
Today we're diving into Fast Feedback - why your company isn't listening and is slowly dying because of it.
Today we’re diving into Quiet Branding - how your company can speak softly and still win big by leveraging subtlety, humility, and authenticity to build unshakable brand trust.
Today we’re diving into micro-moments - how to capture your customers’ attention in 8 seconds or less. Small businesses have seconds to hook their audience before they scroll away. If you blink, they’re gone.
Let’s unpack why capturing these micro-moments is so crucial and how to do it effectively.
Too many small businesses think more products or services mean more revenue - but it can actually overwhelm customers. We’re seeing startups, consultants, even established brands clutter their lineups. And with that clutter comes confusion - confused customers rarely buy. So let’s dive in and see why having too many offerings can backfire.
Is in-person networking dead? There's been a significant drop in events since 2020 - Zoom is beating coffee or lunch meetups. Even formal groups like BNI and Gotham are shrinking. In any event, networking remains essential for small businesses - so let's discuss why this shift is happening.
New entrepreneurs, this one’s for you. Starting a business is already a bold move, and doing it in shaky times? That’s next-level grit. We’re breaking this down into four key areas today - with practical steps to help you thrive, not just survive.
Vendors are the backbone of so many small businesses, but we see owners tripping over the same issues again and again. The good news? These are fixable problems; we’re here to help you get it right.
These mistakes can slow you down, cost you money, and even put your entire business at risk. And here’s the good news - these mistakes are entirely fixable. We see small business owners struggling with these tech issues every day, and with a few innovative changes, you can turn things around fast.
Today, we’re diving into the top five mistakes small businesses make with money. These mistakes can cost you time, money, and even the future of your business. These aren’t just theoretical issues - these are real, costly, and fixable problems that small business owners make daily. Once you know what they are, you can steer clear of them.
Today, we’re diving into small businesses' top five mistakes with employees. Mistakes that cost you time, money, and top talent. These aren’t just generic HR blunders. These are real, costly, and fixable issues that keep businesses from building strong, loyal teams.
Today, we’re tackling the top five mistakes small businesses make with clients - which aren’t the old-school, outdated business faux pas. We’re talking about real, recent, and relevant mistakes that cost you customers, hurt your reputation, and keep you from scaling.
What exactly is emotional intelligence, and why should small business owners care? EQ is the ability to recognize, understand, and manage your own emotions while also influencing the feelings of others. Every interaction—employees, customers, partners—requires emotional awareness.
Today’s episode is a little different—it’s a wrap-up of all the incredible books we’ve covered in the past few months. We read and reviewed 15 books! Instead of just running through each book summary, BJ and I want to chat, riff, and ask some questions to get us (and you) thinking. We’ve grouped them into categories to make it easier. So, if you’ve been following along, this is a great way to tie it all together.
Today, we are discussing our final book of this series - and boy, are we finishing with a bang! The Let Them Theory by Mel Robbins. Find out why we didn't like it.
Links: Nelson Mandela Poem The Obstacle Is The Way by Ryan Holiday
Today, we’re diving into a book that every small business owner needs on their shelf—Crucial Conversations: Tools for Talking When Stakes Are High. If you’ve ever been in a situation where emotions are high, stakes are enormous, and you have no idea what to say, this book has answers. And as small business owners, those moments come up all the time.
The book we’ve chosen this week is a real affirmation of something we've done since we started our businesses. It’s our wake-up routine! This book, The 5 AM Club: Own Your Morning. Elevate Your Life, written by Robin Sharma, is a great way to drill down on a routine that has made all the difference.
Today’s episode is one we’ve been excited about for a while. We’re diving into Brené Brown’s game-changing book 'Dare to Lead' and breaking it down for all of you small business owners and entrepreneurs.
Today, we’re diving into The Power of Discipline by Daniel Walter, a game-changing book on mastering self-control and mental toughness to achieve your goals.
Let’s usher in the new year with the most profound reflections on life and purpose, courtesy of George Bernard Shaw. His quote isn’t just poetic—it’s a roadmap for a fulfilling life and a thriving business.
Bah, Humbug! It’s that time of the year, so we’re diving into a timeless classic: A Christmas Carol by Charles Dickens. While it’s a story about ghosts and redemption, it’s also packed with lessons that small business owners can apply to their lives and businesses today.
Today, we’ll discuss The Road to Character by David Brooks — a compelling book about the values that build a strong character and how they can shape individuals and businesses they lead. We’ll then explore four key insights from the book and translate them into actionable tips for small business owners and entrepreneurs. Let’s dive in!
Today, we’re diving into The Comfort Crisis by Michael Easter. It’s a book about embracing discomfort to drive growth, resilience, and creativity. And let’s be real: as small business owners, we know a thing or two about being uncomfortable - so buckle up because we’ve got four powerful takeaways from the book to help you unlock your business's next level of success.
Today, we're diving into a game-changer for anyone who's ever felt stuck, hesitated, or struggled with procrastination - Mel Robbins' powerful "The 5 Second Rule" and how it can supercharge your small business journey. If you've ever had a brilliant idea but talked yourself out of it, or if fear has held you back from taking that leap, this episode is for you. We're going to break down the 5 Second Rule and give you actionable steps to implement it in your business TODAY.
Today, we’re exploring Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by the renowned Malcolm Gladwell. In this compelling follow-up to his classic work, Tipping Point, Gladwell dives deeper into how ideas spread and influence society in our digital age.
Today, we’re diving into Donald Miller’s “Building a StoryBrand”, a guide that’s not just based on theory but a practical game-changer for businesses of all sizes. Miller’s approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Let’s break down the six powerful takeaways from this book and how they can transform your business.
If you’re a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isn’t your typical sales spiel—it’s about positioning yourself, creating tension, and taking control. We’ve broken down his book into six areas specifically for small business owners.
Ready to pitch like a pro? Let’s dive in.
Today, we’re diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.
Today, we’re diving into James Clear’s best-selling book, Atomic Habits. Now, if you’re running a small business, you know that success doesn’t happen overnight. It’s the small, consistent actions—the ‘atomic habits’—that compound over time to create big results. Today, we’ll break down James’ book into six key takeaways, specifically tailored for small business owners. We’ll give you an overview and an action item for each point so you can implement these strategies immediately.
“Whatever you're doing today, do it with the confidence of a 4-year-old in a Batman t-shirt."
Have you ever seen a 4-year-old wearing a Batman t-shirt? That kid doesn’t just think they’re wearing a cool shirt—they genuinely believe they are Batman: no doubts, no fears, just pure, unshakable confidence.
Now, imagine approaching your day with that same level of confidence. Too many of us hold back because we’re caught up in our own heads. We’re worried about what others think, scared of making mistakes, and it’s paralyzing us.
Recommended Books:
The Confidence Gap by Russ Harris
Mindset: The New Psychology of Success by Carol S. Dweck
We’re going to do something totally different today! We’re going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: “Pattern Breakers: Why Some Start-Ups Change the Future”. As a small business owner, “Pattern Breakers” delivers key insights into what separates transformative start-up businesses from those that follow predictable patterns.
Mike and Peter are seasoned venture capitalists. Their book explores how some small businesses defy traditional industry practices and create exponential growth.
We’re exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, we’ll explore four key strategies to reignite the connection with your quiet clients, each with actionable steps you can take.
Book mentioned in this episode: Never Lose a Customer Again by Joey Coleman
Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We’re going to go fast, so buckle up!
Whether you’re just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought.
Book mentioned in this episode: Never Eat Alone by Keith Ferrazzi, Tahl Raz
This book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.
We’re exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions.
Book mentioned in this episode: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller
Seven Years, and we’ve got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and haven’t had the opportunity.
Today, we’re diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you’re a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It’s not just about putting your name out there; it’s about attracting customers, reinforcing your brand, and making a memorable impression.
It’s not the big things you do; it’s the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers.
Books mentioned in this episode: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew Winston
Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you’re just starting out or looking to get more bang for your buck, we’ve got you covered.
Books mentioned in this episode: Building a StoryBrand by Donald Miller
Content Inc. by Joe Pulizzi
Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship.
Books mentioned in this episode:
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington and Mark Timm
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
The world is constantly changing, your marketplace is ever-evolving, and those who can’t keep up will be left behind. Today, we’ll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding.
Books referenced in this episode:
The Lean Startup by Eric Ries
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
As entrepreneurs, our to-do lists never end, and finding ways to manage our time effectively is crucial to our success. The relief that comes from effective time management can significantly reduce the stress of our daily tasks, leaving us feeling more in control. Here are six actionable tips to help you maximize your day.
Books referenced in this episode:
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones by James Clear
Today, we’re exploring the future of small businesses and the trends every entrepreneur should watch. We’ll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends.
Books referenced in this episode:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving.
Books referenced in this episode:
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We’ll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding.
Books referenced in this episode:
Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath
The Thank You Economy by Gary Vaynerchuk
These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area.
Books mentioned in the episode:
The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner
Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Bryan
Today, we’re exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent.
What is Quiet Hiring? It’s when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an opportunity. For you, It’s a strategy for building a resilient business. For your employees, it’s a chance for engagement and growth. Let’s explore how understanding and leveraging Quiet Hiring can benefit your business.
Managing clients and employees effectively is crucial to success as a small business owner. Let’s dive into four actionable steps to help you strike the right balance, and we’ll finish with two book recommendations that can provide deeper insights.
Today, we're diving into how podcasting has transformed our businesses. With nearly seven years and 350 episodes under our belts, we've experienced firsthand the incredible impact consistent podcasting can have on a business.
Success doesn’t happen overnight. Whether you’re just starting out or looking to enhance your entrepreneurial journey, this episode is packed with insights and actionable steps to help you thrive.
Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you lay a solid foundation and propel your brand into the hearts and minds of your customers, potentially transforming your business into a remembered and revered brand.
Whether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.
In this episode, we dive into the art of crafting articles that captivate readers and drive sales. Whether you're a small business owner looking to boost your content marketing strategy or an entrepreneur aiming to establish thought leadership in your industry, mastering the skill of persuasive writing is key.
We delve into the essential steps of creating a dynamic email strategy, from crafting compelling stories for various audience segments to leveraging the power of Customer Relationship Management (CRM) systems for sustained growth. Additionally, we explore how different email formats can cater to diverse audience expectations, ensuring every communication is impactful.
In today’s rapidly evolving job market, employers are facing significant challenges in attracting, retaining, and motivating employees. Factors such as shifting generational values, the rise of remote work, and changing expectations around work-life balance have transformed what it means to be an engaged and productive member of the workforce. This environment demands a fresh look at traditional management and motivational strategies. Understanding these dynamics is crucial for businesses aiming to thrive in a competitive landscape. In this exploration, we delve into modern workforce challenges, uncovering key insights and offering actionable strategies to help employers navigate these complexities effectively.
Today, we're setting our compass toward one of the most delicate navigational challenges: managing price hikes without losing the trust and loyalty of our valued customers.
Discover the art of launching a business while employed full-time and maintaining secrecy at work. Learn practical strategies for validating business ideas discreetly, managing time and finances, and preserving confidentiality in the workplace. Tune in for actionable advice on navigating the dual roles of employee and entrepreneur.
Building, growing, and managing a remote team requires strategic planning, clear communication, and implementing practical tools and processes to maintain productivity and cohesion among team members who may be spread across different locations.
Navigating crises is an integral part of running a small business. Being prepared can mean the difference between a minor setback and a major disaster when the unexpected occurs. Here's an informative guide to managing when things go south, covering the four most common scenarios and providing actionable strategies for each.
Embarking on the entrepreneurial journey is like setting sail into uncharted waters. The excitement of launching your own business is often accompanied by a mix of hope, anticipation, and a fair dose of anxiety. Today, we want to discuss the ‘aha’ moments and mistakes we made early in our careers as entrepreneurs.
These four pillars are critical to YOUR business success - unfortunately, you probably excel in three pillars while letting the fourth lay fallow. You might think you are covering all your bases (or pillars) - but we find that many clients have one, two, and even three locked in while forgetting about the fourth. So, quiz yourself while we cover each pillar, be honest, and choose the orphan pillar that needs more attention.
Fear around money can cripple the best of us, affecting our business decisions, growth, and, ultimately, our success. But it's not just about the fear; it's about what this fear signifies – our mindset. Today, we're discussing scarcity and abundance mindsets and how shifting your perspective can transform your business and life.
Everyone experiences periods of time where they feel like they're not getting enough done, they don't feel like what they're doing is meaningful, they don't like what their business has become, and they look forward to Fridays. What differentiates people is how quickly they recognize they're in one, and take action to get out of it.
It always seems that clients who pay the least always ask for the most time and energy from your business. And conversely, your best clients usually access much smaller amounts of time from you. Today, we are talking to you from the businesses’ side of the counter, not the clients.
So how do we fix this situation? Let’s have a conversation.
It’s always a thrilling moment when you close a deal. That’s why we’re all here. We love to help customers, chase new challenges, and in the process, hit those numbers. But sales closing is an art, and like art, its style changes over time. There’s no one way to close a deal, but these tips will help you create a winning game plan. So let’s have a conversation.
You’ve probably heard that great quote: “If you love what you do, you’ll never work a day in your life.” Running your business doesn’t have to be a mindless struggle – it’s easy to fall into your day-to-day activities as a professional, and finding joy in your work is not impossible. Most of us can derive true happiness from what we do as long as we feel connected to the original purpose of our business and understand how it contributes to the world around us.
Nearly two-thirds of small businesses either don't make a profit or fail to increase their profits from the year before. And inflation has reared its ugly head after a multi-decade disappearance.
Have you ever pitched Apple? Tesla? Amazon? Walmart? Why not? Who is your DREAM CLIENT?
Time marches on and people’s tastes and the impact of technology might make your business slowly obsolete. Just ask slide rule manufacturers, Blockbuster, Blackberry, and Motorola.
Let's be honest: Losing a top employee stinks. It costs your business time – time to recruit, hire, develop a knowledge base and grow customer relationships. But it also creates emotional and personal upheaval – team morale can suffer, along with productivity and increased confusion about the future.
Whether you’re a Fortune 500 company or a small mom-and-pop business, losing a massive client is always shocking, uneasy, and frustrating. Unfortunately, it’s something that almost every entrepreneur experiences at some point in time.
If you’re self-employed, it’s critical to protect your business to make sure it stays healthy, even when you are not.
Financials are a lot of small business people’s THIRD RAIL -- Don’t touch it - you will die! Too many people start businesses and ‘wish and hope and pray’ that they will keep making money and stay ahead without any planning or preparation. That’s a recipe for small business disaster. Today, we’re going to walk you through a few basic habits to help you strengthen your business financial standing and stop worrying about your financials.
What it's really like to hire your first employee? In short, terrifying. Am I ready? How do I know I’m ready? Where do I start? How do I do it? How much should I pay? What if they suck? How much time is it going to take me to train them? What if they don’t work out? What if I can’t afford to pay them? What if I don’t have enough work?
Today with so many more of us working from home or in a hybrid situation and still haven’t found the balance. We're going to dive into this topic to find out what is ideal solution for you.
You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity. Your audience might be a group of clients, a customer in your store, your chamber of commerce, or just the most significant prospect you’ll ever land. Let’s chat about how to communicate in these situations and connect to make them rabid fans, customers, and clients!
More and more companies are requesting virtual meetings to review proposals, meet new vendors, and better understand what you bring to the virtual table. We all need to be more polished, look more professional, and fully understand our tech to present a perfect presentation to clients.
Sometimes we have to step back and take a long look at our products and services to deliver the best to our clients.
There are so many details and steps to start your own business. It can seem overwhelming for someone doing it for the first time. Let's break it down into four actionable steps to start off the new year.
January is here, and it’s back to business as usual. Or is it? After a holiday break filled with eating, drinking, and being merry, chances are you may be feeling the winter blahs. Psychologists attribute the post-holiday blues to a number of factors including the lack of social events on our calendars, days short on daylight, cold weather, and fatigue. But duty calls—it’s time to take action and snap out of it. Your business needs you!
It’s been hard to grow your network over the past 18 months the old way - let’s discuss the 2022 way of networking. Think of your network as your bank account - we've been slowly draining our networking bank accounts.
20 years ago - we all talked about our 5-year plans -- projections, quotas, large binders, 8-hour offsites in stinky hotel ballrooms. Things change much faster now -- let's talk one-year plans!
It’s been almost 2 years with Covid and it has fundamentally changed our lives and how we do business. In fact, many business owners have been running full-tilt the entire time, reacting swiftly to each crazy course correction - shut-downs, supply-chain issues, resignations, hybrid working. Today we want to help you ‘reset’ for 2022 and find a more proactive position to take to grow your business.
Today's episode dives into social media from a year-long perspective and gives you action steps to push your sales & marketing goals.
Today's episode is all about the feeling of gratitude. With our second holiday season in pandemic and we have to step up our connections with our employees, clients, and ourselves.
We all want more clients -- better clients, affluent clients -- and we chase them daily. Why not try to step back and make them come to you?
We answer how we got here and how to get real about demand, inventory, and sell-through.
Do you ever feel like you don’t want to show other people your website out because it's outdated?
In the last several months, businesses have seen a tidal wave of employees leaving. How can you retain your top people in the face of this tidal wave of resignations?
People, tasks, clients, and personal priorities get in the way of your business success. Let’s take a look at those ‘Time Vampires’ and figure out how to bury them for good.
What have you learned from the pandemic and the impact on your mental health -- it's an integral part of your entire business health assessment.
Making it through a pandemic - you 10X’d your business. Now you need to continually 10X your next actions.
Are prices going up? YES, THEY ARE! Do you feel comfortable raising your fees? If you do, great! If you don’t, keep listening.
Everyone HATES having THAT conversation with your client. Raising prices, unexpected costs, bad behavior, client procrastination -- And the worst: Firing your client.
These are the people you have vetted, approved, hired as the best. Act in the interest of maintaining that 'best' in them.
So many people go to all the effort of identifying the goal, breaking it down, getting the best resources only to self-sabotage.
Over HALF of business owners are Age 55 and older - learn their secrets to success on how to work smarter and not harder.
Microsoft research found that 41% of the global workforce is weighing leaving their current employer this year. Learn some quick tips to help you hold onto your best employees.
Givers gain - the more you give back to your community - the more your community gives back to your business.
Most of the time, what REALLY holds us back is just in our heads. We all have a small Stephen King writing horror stories that tell us we’re going to fail. Rich & BJ help you eliminate that voice.
Roughly 60% of the U.S. workforce works for a family-owned business AND family-run businesses create 78% of all new jobs and contribute 57% to the U.S. GDP. Rich & BJ help you manage a drama-free family business.
Your brand needs to not only reflect your values but also it has to appeal to your customer base. This is one of the hardest things to do - but if you do this first, everything else will fall into place.
It's been a wild ride over the past 3+ years - learn what we've done right and where we've gone WAY off the rails with our podcast.
Most people email their proposals and hope for the best. Rich & BJ show you how to energize your proposals to ensure they close the sale.
Can you talk about your products and services comfortably? Learn how to give better presentations and proposals to close the sale faster!
Learn how to move your prospects and customers from a 'nice-to-have' mode into a 'must need' relationship.
Sometimes your marketing might look like a barrel full of monkeys. Figure out why it's not performing as well as it should and take key steps to make it hum again.
Rich & BJ present the most overlooked essentials you need to make your site bulletproof in 2021.
Rich & BJ help you master your attention, ignore distractions, and get more done in less time.
Too many business owners take their people for granted, and then whine when they leave.
As the CDC lessens regulations pertaining to COVID, business owners need to re-evaluate how to ‘bring back’ employees to on-site status at their location.
The concept of business friction isn’t new―it’s anything that prevents or dissuades YOUR customers from buying products or services.
For customers, friction can be long wait times on hold, products that are out of stock, or a bad experience with a company’s website. And friction is just as big an impediment to business transactions as it is to consumers.
So if you have FRICTION, you are probably turning away or losing key clients/customers.
Self-Driving is almost here, different ways of paying are being developed daily, we’re sending men and women into space and planning for Mars! HOW is this going to affect YOU?
Sometimes you need to bounce ideas, strategies, and decisions off of people you trust - accountability teams are great because YOU build them and they’re FREE!
It’s amazing how organized we are with some things and a total mess with others. If you organize your desk, then it impacts your business and your life. Then again, have you ever considered a flamethrower and just start over?
Connect with key professionals who bring the best clients to your door and help you attract only those who are interested in what you sell.
We’re turning the light on Rich today! Rich wrote the best article which he prompted me to read from an email. Let’s get him to elaborate more on this amazing topic: What’s next!!!
Today, most businesses are awash in data. From Quickbooks to PayPal, CRM systems to POS scanners, including our websites, we collect a tremendous amount of data.
We have found there are two types of people who go into business ‘for themselves.’ Those who want to be a solo entrepreneur and the person who wants to grow an idea into an entrepreneurial success. They have one thing in common - they're both salespeople.
We all know that social media is a crucial part of promoting our business - but with all those options out there, we don’t know which one to choose.
If you are a small business, you originally made a large business plan to attain financing or attract talent. Then you promptly put that in a drawer to gather dust. Today we are going to talk about a one-sheet action plan that will propel your business forward.
Many businesses have been hit hard - some have been decimated by the pandemic -- Travel, Conferences, Events, Hotels, AirBNB, etc. We’re going to help you recover with a few insights and ideas that we’ve used with our clients.
We’re going to show you how to get your team to FIX their own problems - they will grow, mature, and be able to handle more complex problems in the future.
Most businesses focus on everything else -- but they don’t understand that keeping the client happy is paramount for any business. Your team is the perfect tool to help you do that.
BJ & Rich rocket off on a new series called 'Forward Leadership' where they will be tackling management issues small businesses face every day. This week we will be focusing on what specific acts you can do to make you a better leader.
Your business can harness Slack to boost employee engagement, create a sense of community in your workforce, and even give employee recognition.
All of us have pivoted - some to accept more work as essential businesses, some to reimagine our business models. BJ and Rich can quickly predict that 100% of our businesses will be doing more of this in 2021. Let's help you do it too.
So much has changed on social media this past year, this is a great time to look at how you successfully leverage Instagram, TicToc, YouTube, LinkedIn, Facebook, Reddit, Twitter, Medium etc.
It's crazy out there and getting crazier by the minute - let Rich & BJ help you parse some thinking time each workday to ensure you're moving your business forward.
What positive components can you bring to your next meeting so your team or clients sense the positive and construction improvement?
Rich & BJ take a long look forward to help your business survive and thrive during the pandemic.
There are only three possibilities for your business in the future:
It will be the same. It will be worse. It will be better.
What option will you choose?
Most business owners don’t understand they have a powerful amount of information they can access every day.
Do you have a good handle on your costs that affect your final prices/rates/fees? What can the market bear?
So you know what SEO really is? What is SEM? You need to be up on what is happening in search today.
Your job is to run the company. How can you get ahead of a rumor or comment when everyone is working from home?
Communicate frequently to your team to increase their productivity and stop chasing down your problem children to make sure their work is being done.
Authenticity is the best way to lead and the only way to maintain sustainable success as an organization.
Fearless people, see all the opportunities, and they are motivated by their dreams. Here are some behaviors we have observed in highly successful clients.
Sometimes we need to take the time and step away from the day-to-day maintenance of our business, find a quiet place, step back, and think about the future of where you’d like to go with your business.
Bring them into the conversation. Show them the facts, ask for creative solutions. They are some of the best solution providers.
This is a different podcast this week -- instead of the four tips that we usually provide, we want to ask you 10 questions so you and your business are prepared for after the crisis.
We have a few more tips than usual (6) - because we’ve been told by our listeners that this topic is so, so important! We were happy to help them out.
Rich & BJ discuss how to prepare yourself for the road ahead with facts and level-headed thinking.
Everyone is a little bit scared - it time for you to reach out to your clients/customers to see if they need help, information, assistance, or just someone to talk to. Rich & BJ will show you how to do it easily so you reach out professionally.
When was the last time you read a powerful self-help/business book? BJ & Rich give you clear directions on the why, what, and how of launching a book to build your brand.
Your entire team is working from home — this has never happened before. How do you keep the engine running? How do you keep the productivity up? How do you manage them so they will stay energized and focused?