Through The Marketing Lens: Recent Episodes

Katrina Aronson

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

About Today’s Episode:

In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about business strategies; it's about understanding the interplay between our personal lives and our entrepreneurial endeavors, especially as female business owners navigating the complexities of motherhood and leadership.

We explore the initial challenges of starting a business, the growth and expansion that follows, the maturation phase where innovation becomes key, and the importance of reflection and rejuvenation. For female entrepreneurs, these stages are intricately linked to personal growth, family life, and the balancing act of nurturing both a business and a household.

Topics Discussed:

Spring of Business: Launch and Early Growth Strategies
Summer of Growth: Scaling Your Business Sustainably
Autumn of Maturation: Innovating and Optimizing Revenue Streams
Winter of Reflection: Planning and Rejuvenating for the Next Cycle

Resources:

CRM: Dubsado
Project management: Monday.com

What To Do Next:

To keep the momentum going, we encourage you to engage with us further. Subscribe to our podcast for more insightful episodes, and leave us a review to help spread the word. Connect with us on social media to continue the conversation, and don’t hesitate to reach out via email with your thoughts, questions, or feedback.

Call to Action: Subscribe and leave a review for TTML
Shareable Episode Link: https://www.katrinaaronson.com/podcast
Email Address: admin@katrinaaronson.com

Join us on this journey through the marketing lens, as we explore the seasons of change that define both our personal paths and our paths as entrepreneurs. Whether you’re a budding entrepreneur, a seasoned small business owner, or somewhere in between, this episode is a reminder that every season, every challenge, and every triumph is a step toward growth and fulfillment.

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

About Today’s Episode:

In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to online business mavens and service-based entrepreneurs. Get ready to be empowered to stop planning and start executing with real, actionable steps.

Topics Discussed:

The Importance of Content: Unpacking why content is a crucial, cost-effective marketing strategy and how it compares to traditional marketing avenues.
Beyond Social Media: Exploring diverse content platforms, from email marketing and blogs to YouTube and podcasts, and how to leverage them to attract, nurture, and convert your audience.
Creating a Sustainable Content Strategy: Practical steps to show up for your audience without overwhelming yourself or your team, including identifying the right platforms and establishing a consistent posting schedule.
Maximizing SEO: Integrating SEO into your content strategy to enhance visibility and drive traffic to your website.
A Foolproof System for Content Creation: Katrina’s speed version of her proven content creation process that applies across industries and business stages, including tips on repurposing content and creating an interconnected content ecosystem.

Resources Mentioned:

Email Marketing Platforms: Explore cost-effective solutions for reaching your audience.
SEO Tools and Tips: Enhance your website's visibility with strategic SEO practices.
The Content Blueprint: https://www.katrinaaronson.com/tcbpurchase?lid=87

What To Do Next:

Stay Connected: Subscribe to TTML to never miss an episode filled with actionable marketing insights.
Share the Love: Found value in today’s episode? Share it with a fellow female entrepreneur who could benefit from these strategies.
Give Us a Shoutout: Loved today’s episode? Please leave us a 5-star review on your favorite podcast platform. Your support fuels our mission!
Reach Out: Have questions, ideas, or want to join the conversation? Email us at admin@katrinaaronson.com.
Call to Action: Don’t just dream about consistent content creation; make it a reality. Start implementing Katrina’s strategies today and watch your brand flourish. For more insights and personalized advice, sign up for our newsletter.

Shareable Episode Link: https://www.katrinaaronson.com/podcast

Thank you for tuning in! Remember, it’s not just about creating content; it’s about creating content that resonates and converts.

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

About This Episode:

In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it. Whether you're a budding consultant, a small business owner, or dreaming of starting your own service-based venture, these insights are tailored to help you break through self-doubt and thrive in your entrepreneurial journey.

Topics Discussed:

1. Understanding Imposter Syndrome: A dive into the psychological aspects and the importance of recognizing its roots in our fear responses.

2. Continuous Education in Your Field: Tips for building confidence through knowledge, including leveraging resources like podcasts and books.

3. Personal Growth and Confidence Building: Exploring various methods like meditation, journal writing, and intentional socializing for boosting self-esteem and mental health.

Resources Mentioned:

1. KPMG Research study: https://info.kpmg.us/news-perspectives/people-culture/kpmg-study-finds-most-female-executives-experience-imposter-syndrome.html

What To Do Next:

- Take Action: If this episode resonated with you, start by exploring one of the mentioned tools and integrate it into your daily routine.

- Connect and Share: Love this episode? Share it with a fellow female entrepreneur or someone starting their business journey. Your support by sharing and reviewing helps us reach and inspire more listeners like you.

- Stay Updated: Don't miss out on future insights. Subscribe to Through The Marketing Lens and stay tuned for more episodes that empower your entrepreneurial journey.

- Get in Touch: Have thoughts or questions about this episode? We'd love to hear from you! Reach out to us at [Your Email Address] & a link to book a consult call: https://www.katrinaaronson.com/book

Ready to take the next step? : Access The Content Blueprint: https://www.katrinaaronson.com/contentblueprint

Remember, overcoming Imposter Syndrome is a journey, and you're not alone in it.

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.

Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.

The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!

Don’t believe me? Listen to the episode to find out what Berkley has to say about the common legal mistakes she sees small business owners make all the time.

In this episode of Through The Marketing Lens, you will hear:

What prevents us from seeking legal help with our businesses when we're first starting out
Why law and the legal side of your business can feel so intimidating or overwhelming
Common legal problems Berkley sees with entrepreneurs and small businesses
The potentially super expensive consequences of waiting to invest in the legal support

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with the legal side of business, you’ll thank me later.

Visit Berkley's Website and view her contract templates!
Connect with Berkley on Instagram, @berkleysweetapple.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago.

We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things.

We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.

In this episode of Through The Marketing Lens, you will hear:

Why I decided to “not record” this week
Following my intuition and working smarter
My biggest tip to apply in today’s hustle culture

This episode is short and sweet, under 5 min long but it’s packed with a powerful lesson that is one of my core values! You won’t regret listening to this one.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.

This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to build out the entire year.

This exercise is life-changing and worth every moment you spend here, so give it your FULL focus. It took me about eight years to figure out this, and I will break it down in 20 minutes.

I know, I know. That sounds too good to be true. But, indeed, you don’t have to learn the hard way!

Don’t believe me? Listen to the episode to find out the exercise I use personally. It changed my life and helped me to plan for the goals I want to achieve!

In this episode ofThrough The Marketing Lens, you will hear:

The life-changing exercise to get out of the constant hustle mode
How to determine your three main offers
Three questions to determine the output required for your goals
How to evaluate progress and adjust along the way

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with constantly running out of time, you’ll thank me later.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up!

I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business.

There’s so many different softwares and opinions on AI, but the fact is we can’t ignore these advances! Instead we need to take advantage of how we can use AI in our marketing efforts, while leveraging our time!

It’s time to work smarter, and not harder using tools and six strategies in today’s podcast episode!

Aren't sold on using AI yet? Listen to the episode to find out what you actually need to know and how to use it in your business with ease!

In this episode of Through The Marketing Lens, you will hear:

The basics of AI (artificial intelligence)
How big brands like Amazon use AI for marketing
Six ways to implement AI into your business
My two favorite AI programs

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you are resisting AI, you’ll thank me later.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU.

Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets.

So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersonal, existential, and humanistic therapy to catapult soul-level transformation in clients. Candice reads Akashic Records to help people understand their soul's purpose and helps them on their unique path!

If you have never heard of Akashic records before, don't worry; we will dive into that with Candice on this episode!

I know, I know. That sounds a little woo-woo. But your spirituality can help you find your soul's purpose and create a business that fulfills you!

Don't believe me? Listen to the episode to find out what Candice shares about Akashic Records! In this episode of Through The Marketing Lens, you will hear:

Candice shares her journey into the spiritual realm
Learn what akashic records are and the meaning behind them
The difference between akashic records vs. a medium
How akashic records can help you as an entrepreneur

So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with fulfilling work, you'll thank me later.

Links mentioned in this episode:

Candice's free monthly readings: https://rasahealing.mn.co/

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different.

You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing.

What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!

Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!

In this episode of Through The Marketing Lens, you will hear:

The case study behind magnetic marketing of brands like Apple
How the results of brain scans actually differ based on brands
What Apples does differently to stand out and create connection
How to apply this information to your own business

So if you’re on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you’ll thank me later.

Links mentioned in this episode:

Download the workbook: www.katrinaaronson.com/marketingtrends

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!

These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!

And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a transactional mindset of the newest apps to try and essentially always try to beat the system.

OR you can build an incredible foundation that will thrive no matter what happens with the system. I choose the ladder, and incorporate those other elements as part of my business, not all of it.

Still aren’t sold? Listen to the episode to find out the next two trends to start using in 2023 in your marketing. We are going into some very well known examples that you can apply to your business!

In this episode of Through The Marketing Lens, you will hear:

Two trends to build your brand loyalty in 2023
The power of taking a bold stance as a brand
Five ways to share your brand values with the world
How to use experiential marketing in your business

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you’re struggling with where to focus your 2023 marketing efforts, you’ll thank me later.

Links mentioned in this episode:

Grab the workbook from my website – it’s free: www.katrinaaronson.com/marketingtrends

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on.

We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty.

We are not talking about creating more revenue because that is short term. We are talking about brand loyalty so we create not only revenue, but recurring revenue.

Listen to the episode to find out what the first two trends you can start to implement into your business now to increase your brand loyalty. In this episode of Through The Marketing Lens, you will hear:

Why brand loyalty is so important
The first two trends to build your brand loyalty
How to actually align marketing and sales in your business
The value of creating an incredible customer experience

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with going deep with your business, you’ll thank me later.

Resources mentioned:

If you want the full breakdown of all of our 2023 trends, I have the full list in a worksheet for you so you can get a jump on your 2023 marketing: www.katrinaaronson.com/marketingtrends

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?

I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media.

There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy will be unique to your business and your ideal audience! It’s not a one-size fits all approach.

Ready to feel confident when marketing your business? Listen to the episode to find Katie Love’s top tips for making the most of your marketing efforts and how to build your business strategically.

In this episode of Through The Marketing Lens, you will hear:

Katie’s background and mission behind her agency
The power of connection in social media marketing
What it takes to step into a million-dollar business mindset
Where to start with your social media strategy
Current trends and how to data to find what works
The biggest mistakes Katie sees that business owners make

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with social media, you’ll be glad you did

Connect with Katie Love:

Connect with Katie on Instagram
Visit Katie’s Website

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

We all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason.

In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more comfortable on video and understanding why you have held yourself back for so long.

Don’t believe me? Listen to the episode to find out how your brain is holding you back from showing up on video and 6 ways to get more comfortable with showing up on video! It’s time to understand and use this to your advantage.

In this episode of Through The Marketing Lens, you will hear:

The real reason we avoid recording and sharing video content
How to use rehearsing and practicing to build your confidence
Being open to constructive criticism to improve your content
How to schedule in time to create content to avoid self sabotage

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with showing up on video, you’ll thank me later.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try.

Don’t get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategies first and foremost – and then we test and play.

Ready to get the facts, without the fluff? Listen to the episode to find out what 4 marketing strategies you need to nail for 2023!

In this episode of Through The Marketing Lens, you will hear:

The four main essentials to focus on in the new year
How to elevate your customer experience from the start
Why short form video content is so powerful for marketing
The power of building a personal brand
How to incorporate influencer marketing with focus on relationships

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with knowing where to focus your efforts in 2023, you’ll thank me later.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

Do you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you."

I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want to scale your business and reach those massive goals you have!

There's even psychology to back this up! Our subconscious does not want you to grow. It wants to keep us safe and comfortable. The subconscious mind is what causes us to self-sabotage and stay stuck.

Luckily, I've been in your shoes, and I'm here to share all the juicy reasons why outsourcing is a non-negotiable in your business. I'm also sharing the 6 ways I outsource to make my life easier!

Don't believe me? Listen to the episode to find out how you're self-sabotaging your business success. It's time to learn how to overcome this hurdle and start outsourcing!

In this episode of Through The Marketing Lens, you will hear:

How you are self-sabotaging your business success
SIX different ways to start outsourcing
Tips to make outsourcing work for YOU personally and professionally
How to decide what to outsource first

So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with outsourcing, you'll thank me later.

Links:

Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect
Connect with Katrina on Instagram @katrinaaronson_consulting

Do you feel like being successful has to be hard? It’s very common in the western society. We are taught that success is a direct result of how hard you work.

But the truth is we have been sold a LIE! It doesn’t have to be that way…You CAN achieve success with ease by reprogramming the subconscious mind!

I know, I know. That sounds a little woo-woo. But your subconscious mind is a very real and powerful thing, and it’s scientifically proven.

Don’t believe me? Listen to the episode to find out what hypnotherapist Jenna Holloway has to share about how reprogramming the subconscious mind allows us to create success with ease!

In this episode of Through The Marketing Lens, you will hear:

What it means for run a 6 and 7 figure business with ease
The inner work that goes into reprogramming our conditioning
How to learn to trust yourself and your intuition
The role the subconscious mind plays
How our limiting beliefs show up in business

Connect with Jenna:
Instagram: @iamjennaholloway

Links:

Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW
Connect with Katrina on Instagram @katrinaaronson_consulting

What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.

As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it.

The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.

This week’s episode of Through The Marketing Lens, we are diving deep into:

How our senses influence our emotions and bypass conscious thought
Using the five senses to create a memorable brand experience
Examples of how to tap into the five senses in your marketing
The impact of using smell in your perceived brand value

Links:

Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW
Connect with Katrina on Instagram @katrinaaronson_consulting

As a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family.

Let’s be honest. All of that negativity can be exhausting, overwhelming, and leave you feeling DOWN — especially when you don’t know how to PREPARE your business.

The key to not letting the “recession” take you and your business out with it — is the ability to prepare, be strategic, and approach it to find a solution. It’s certainly not easy to ignore the Negative Nancy complaining about how much “it sucks.”

Luckily, you have me here in your corner… rooting you on and sharing the THREE key areas you MUST focus on to come out on TOP of this recession.

In this episode of Through The Marketing Lens, you will hear:

How to stop being triggered by the looming “recession.”
Why recessions aren’t all bad... Aka, the benefits of approaching it strategically
How to proactively create the 2.0 version of your business (action steps included)
The cycles of the economy and how to ride the waves to your benefit
How to prepare for the recession and be a better leader
The importance of investing strategically for your future
Why it’s time to PUSH forward and not pull back from content

Links mentioned in this episode:

Harvard Business Statistic
Check out the other episodes for more tips that ACTUALLY work

Links:

Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW
Connect with Katrina on Instagram @katrinaaronson_consulting

You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales?

I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales!

We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there’s a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!

In this episode of Through The Marketing Lens, you will hear:

How to approach holiday sales as a business owner
Creating scarcity to increase brand value
Alternatives to discounting high ticket products or services
What is price anchoring and how it works
How to use sales strategically like many major brands

P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don’t miss out!

Links:

Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW
Connect with Katrina on Instagram @katrinaaronson_consulting

This mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy marketing tips! Season 3 will be back in September and better than ever!

Until then, we'd like to hear from you:

What content do you want to see in Season 3?
What marketing, messaging, or mindset questions do you have?
Who would you love to see as a guest on the podcast?
Is there anything we have covered in the past that we should dive deeper into?

Reach out to Katrina directly via email, katrina@katrinaaronson.com or DM her on Instagram with your suggestions, @katrinaaronson_consulting.

Make sure to hit follow so you can get the newest episodes right when they drop in September!

Click here to subscribe to our email list and stay up-to-date with the podcast!

In today's episode of Through The Marketing Lens, you will learn:

Why most businesses end up failing before the ten year mark and the stats behind that
Thedifference between GROWING and SCALING your business (no, they’re NOT synonyms)
Actionable steps you can take NOW so scaling comes easy

We’re talking about:

Scaling your business effectively, rather than just growing
Increasing your revenue while minimizing increases to your costs
Two specific things to look at as beginning steps to cutting costs and growing revenue
Making smart decisions based on your strategy with scaling in mind
Five tips that have helped me the most in scaling my own business

More resources:

Get access to my free mini-training Content to Scale™ and learn the content strategy that has helped me and dozens of my clients to scale their business’s marketing with ease.
Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:

What content marketing really is
How content marketing will help your business
Five different ways that you can implement content marketing into your overall marketing strategy

We’re talking about:

Content marketing as a strategy (AKA not just an occasional post on social media)
Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
Why content marketing works from a psychological perspective and the statistics that back this up
Picking the platforms that you will show up on based on where your ideal client is
How to determine what kind of content you should be sharing and building your strategy around that

More resources:

Click here to learn about my free content roadmap, a great way to get started on your personalized content marketing strategy.
Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, you will learn:

What attraction marketing really IS
How you can use it in your business to get more leads that convert
Three essential components in the basic attraction marketing formula

We’re talking about:

What the "attraction" part of attraction marketing is all about
Ways to provide value to bring in new leads and gain trust immediately
Why storytelling is SO powerful in marketing and the psychology behind it
The importance of sharing the experience and results for your customer, not just the features and numbers
How this all ties back to your content

More resources:

Sign up for the free Content to Scale™ mini-training with Katrina Aronson here! Join us LIVE on June 9th at 6pm EST.

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us:

Why getting on a stage is an incredible marketing opportunity for any business owner
How to get over your fear of public speaking (OR learn to embrace that fear)
Finding opportunities to speak in front of your ideal audience

We’re talking about:

Public speaking as a marketing strategy and why it works
Bettina's story and how she got to where she is today
The best advice for getting over your fears and onto the stage
How COVID has made public speaking more accessible than ever before
Researching and applying for speaking opportunities that are most aligned with your business/expertise/customer

Learn more about Bettina Carey at the links below:

Check out Bettina's website and learn more about We Empower You
Sign up to get your free ticket to the We Empower You Virtual Summit on Wednesday, June 8.

Click here to sign up to join the FREE Content to Scale™ Training from Katrina Aronson

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, you will learn:

The totally normal and common mindset blocks entrepreneurs face as their business starts to scale
How to get out of the plateau phase that most businesses go through after the new biz buzz wears off
Why you should stop comparing yourself to the people ahead of you

We’re talking about:

Why no one really talks about the ugly part of the process of scaling and growing your business
The three directions I see business owners go once they hit that plateau phase
What it's like after this phase if you can get through to the "other side"
How this all connects back to your marketing and content creation

More resources:

Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)
Click here to join our email list to get more marketing tips, free downloads and more!

In today's episode of Through The Marketing Lens, you will learn:

How to get out of the push, and instead get into a flow in your marketing
Where the lack of connection with your audience comes from
My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"

We’re talking about:

Gaining clarity around what your audience wants from you and how to actually connect with them
The science behind why we crave connection and the dangers of using social media for the wrong reasons
Creating a healthy marketing cycle and getting into a flow with content creation
Using market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platforms
Focusing on building connection rather than your next sale

More resources:

Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)
Click here to join our email list to get more marketing tips, free downloads and more!

In this week’s episode of Through The Marketing Lens, we’re speaking with Amela Shabich all about becoming a guest on other’s podcasts in order to reach new audiences and grow your business. Amela started a PR agency that helps passionate entrepreneurs get onto the podcasts that they are most interested in and aligned with.

Amela is sharing incredible tips and practical advice for pitching yourself as a valuable guest and sharing your story authentically to attract your ideal clients.

We’re diving into:

Why getting on other’s podcasts is an incredible marketing opportunity for your business
How Amela got her start as an entrepreneur and why she went into PR and podcasting
Figuring out what podcasts you’d want to be on by narrowing down exactly who you’re talking to and using market research to your advantage
Perfecting your pitch, following up the right way, and how to get a “yes!”
Practical tips for pitching to your favorite, most aligned podcasts
Being your most authentic self and showing genuine interest

Connect with Amela on Instagram, @amela.shabich or on her website at urbanbloomboutique.com

You can also join Amela's Podcast Guesting Facebook group here!

FREE Pitch Checklist

FREE Guide How To Be A Great Podcast Guest

Sign up for Katrina's weekly email list by clicking here!

Please check out my website at katrinaaronson.com where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, we’re talking about client experience and how to elevate yours in order to stand out from the crowd. Whether you have a product or service based business, your customer's experience is the most important part of what keeps people coming back to you.

We’re going over:

Why your customer's experience is so important, now more than ever
How to figure out the ways that you can stand out from the crowd
User-generated content: what it is and why it matters
Using your values to guide what things you do to elevate your client's experience
Thinking about testimonials and reviews as a way to gain insight into what your client's really value about your work

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In this week's episode of Through The Marketing Lens, I’m walking you through the hardest parts of launching and growing my business, and sharing the mistakes I made along the way that will help you in your own journey.

We’re talking about:

How I got my start as an entrepreneur and my background in finance, fashion, and social work
Finding value in your past experiences, even if it seems unrelated to your dreams
Feeling like you’re running out of time or falling behind on your plans
Using my time consulting for small businesses
Learning to not tie my business’s successes to my personal successes
Being responsive rather than reactive
How to scale your business rather than just piling more things onto your to do list

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, we're going over an often scary but exciting transition in every entrepreneur's journey... RAISING YOUR PRICES. This is something that pretty much everyone struggles with at some point so we're diving into how to know if it's the right time, and how to do it well.

We’re talking about:

Signals to pay attention to and how to know if you're ready to raise your rates
Mindset struggles that are holding you back or preventing you from upleveling
Debunking some common fears around increasing prices
How to communicate with your current clients about the change and best practices for transitioning
True stories about some of my clients who have successfully increased prices, (without everything going wrong as they may have feared)
Why all of this is important for growing your business

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

For today’s interview episode of Through The Marketing Lens, we're talking all about Human Design with Laura Milne and Betsy Milne, two friends that started the brand and podcast Luscious Hustle.

Human Design is a combination of modern science and ancient practices like astrology that come together to give you a very personalized guide to living optimally. Laura and Betsy dive into the basics and beyond in this episode.

We're talking about:
- how Laura and Betsy met and how Luscious Hustle came to be
- the basics of Human Design and how Betsy and Laura got their start in it
- the five main energy types and the strengths of each type
- how to connect your Human Design to business and operating your business in alignment with your energy type
- figuring out strategies for decision making that work specifically for your type

Learn more about Lucious Hustle and book your Star Strategy session to learn all about your unique human design here.

Connect with Betsy and Laura on Instagram, @luscious.hustle

Please check out my website and download our new brand guide!

For today’s episode of Through The Marketing Lens, we're talking about Instagram stories and my best tips for increasing views and engagement. Most entrepreneurs are aware that showing up on stories is super important for growth on social media. The majority of people prefer watching stories over scrolling through posts, and it’s an amazing way to build connection with your audience and improve engagement.

I’m giving you eight practical techniques you can use to start seeing an increase in your views. We’re going over:

general guidelines for how much of your audience should be viewing your stories
tapping into your ideal client’s current goals and struggles
using stickers in a strategic way
how responding to messages and engaging elsewhere on the platform influences story views
why focusing exclusively on video in your stories is hurting more than helping

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week's interview with Phoebe Sherman is all about building community within your brand and why that can be so instrumental for your business's growth. Phoebe is the founder of Girl Gang Craft, a community for creatives that has evolved from small local craft fairs and events into a massive brand with a podcast, courses and memberships, and a feminist apparel line.

Phoebe is taking us through how the community within Girl Gang Craft was born and how she continues to work to build and expand on that community to this day. We're discussing:

Why community is more important than ever before in business
How Phoebe got her start in business and what inspired her to start Girl Gang Craft
What community actually is, and what it means in business terms
Growing your business's community and tapping into various different audiences within your community
Nurturing your community through in-person events, gift-giving projects, and online connection
Utilizing different platforms to reach new communities
Figuring out what your community wants/needs and using feedback to your advantage

Click here to get Phoebe's 120 Days of Content worksheet for FREE!

Click here to join the waitlist for Girl Gang Craft's Reels/TikTok course coming soon!

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works.

Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend this model to any new business owner, especially anyone feeling particularly scattered in their business. We're talking about:

Benefits of the one-thing model and the biology of why it works
Why diversifying too quickly will actually hold you back
How counterintuitive this feels to most new entrepreneurs
Assessing if you're offering too much and figuring out your one-thing
Scaling past your one-thing

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are talking about seeing hiring as an investment rather than a cost. As your business grows, you'll need to start outsourcing some parts of your work and it can feel like a huge expense. However, it's so important to shift your mindset and start seeing this expense as a necessary investment that will help your business reach new heights.

In this episode, I'm going over two concrete ways to assess the return on investment you're getting from the folks you hire. We'll be covering:

How to use analytics and data to assess the performance of certain positions
The difference between an investment and a cost
Analyzing ROI for positions that don't have the same kinds of positions
One option to get a return on your investment from hiring a virtual assistant
Shifting your mindset around hiring in your business

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week's episode, we're talking about the current marketing landscape and the best ways to get more leads for your business. Additionally, we're discussing strategy around nurturing those leads so that they consistently convert into sales.

We are covering:
- What a lead is and why getting consistent leads is important for your business
- Creating a lead magnet or "freebie" and a ton of other amazing ways to get more leads in your business
- What to do with "cold" leads and how to turn those into sales
- Utilizing live events to grow your list
- Improving your SEO so more people are able to find you

Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On today's episode, we're delving into the world of legal issues within your business with Berkley Sweetapple. As a litigation attorney, Berkley saw many entrepreneurs get into expensive legal trouble that could have been avoided with better contracts or legal help at the beginning of their journey.

Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!

We're discussing:
- What prevents us from seeking legal help with our businesses when we're first starting out
- Why law and the legal side of your business can feel so intimidating or overwhelming
- Common legal problems Berkley sees with entrepreneurs and small businesses
- The dangers of using contracts found online from google or unreputable sources
- Necessary clauses you might be missing in your service contracts
- The potentially super expensive consequences of not investing in the legal side of your business before it's too late
- Berkley's experience juggling being a mom on top of being an attorney and an entrepreneur

You can check out Berkley's website and find her contract templates here. You can also follow Berkley on Instagram, @berkleysweetapple.

Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in front of new eyes than Facebook or Instagram do.

In this episode, I'm giving you the details on the hierarchy of content platforms, ranked in order of how much control over your content you have and the impact that kind of content has on subscribers. We're going over:

The number one platform to use and why it's been at the top for decades
How to tailor which platforms you show up on to your specific business type
Re-evaluating what kind of content makes most sense to market your business
Why the most popular social media platforms are near the bottom of the list
Action steps you can take right now in order to start improving your marketing strategy and showing up on the platforms that will get you the best results

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space.

Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.

We are talking about:

Why Instagram is Jenny's social media of choice
Getting crystal clear on your ideal audience, what kind of content you create and WHY you make that content
Setting yourself up as an expert on your profile so your audience keeps coming back to learn more from you
Tips for showing up on Stories and getting into your audience's DMs without feeling "spammy"
How to use the data in your insights to improve your strategy

Click here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.

Sign up for our weekly email list by clicking here!

On this bonus holiday episode of Through The Marketing Lens, we are diving into one shift you can make in your marketing that will have an incredible impact for your business. Now more than ever before, consumers want to know and trust the brands that they buy from.

Whether you're a product or service based business, this one genius change to increase trust with your audience will absolutely transform your marketing.

We’re discussing:

Current marketing trends and what consumers are looking for right now
How to create visibility for your brand that will actually convert to sales
Why TRUST is the most important factor to consumers and the best way to build trust with your audience
Mindset shifts and other tips to help you feel like the expert you probably already are
How to change your messaging throughout all of your marketing to reflect this shift

Interested in hearing more about this? I have SO MUCH more to share with you! Join us for a FREE LIVE WORKSHOP all about improving your marketing, on Thursday, January 6, 2022 at 5pm EST. Sign up now to save your spot! You DON'T want to miss this! Learn more at katrinaaronson.com/magneticmarketing

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On this week’s episode of Through The Marketing Lens, we are discussing the difficulties in asking for help and the massive invisible workload that’s placed on women. Year round, but especially during the holiday season, moms are expected to take care of SO MUCH behind the scenes.

I want to take you all through a recent situation with my partner that helped me to realize just how impactful and important accepting support can be.

We’re discussing:

All of the sometimes invisible work women and mothers do behind the scenes to keep everything running smoothly
The pressure to take care of everything perfectly and the guilt we feel at the inevitable slip-up
A recent story from my life that exemplifies the importance of asking for help
Taking a step back, allowing others to support you, and NOT micro-managing after handing things over
How this is instrumental to not burning out and keeping your business going strong

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are diving into the topic of raising your prices! This is a struggle that comes up for every entrepreneur at some point, because raising your rates is a great way to scale your business.

Today I'll be taking you through some common mindset blocks around this and giving you some practical tips for how to go about it.

We're talking about:

When to raise your rates as a service provider and how this also applies to product-based businesses
The subjectivity of value
Using lower-price offers as a way to retain clients
How to assess the value you bring to the table and positioning your brand accordingly
Mindset blocks around raising prices

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week’s episode, we’re speaking with the amazing Karissa Harrison about the world of the Enneagram and how knowing your “type” can truly help to jump start your personal development. While the Enneagram is often thought of as another personality quiz, it can help you gain huge insight into your deepest underlying fears, motivations, and desires.

We talk about:

The nine Enneagram types and origin of this theory
Karissa’s recommendations for figuring out your type (and why you might want to be skeptical of free tests online!)
Using the knowledge of your Enneagram type to customize your own personal growth plan
Your core fears and desires and how these drive your behavior, thinking patterns, and interactions
Different subtypes and wings which add dimension and nuance to your individual type and can help you gain an even deeper understanding of yourself
Karissa’s story and how she got started with Enneagrams

The Enneagram is such an amazing tool that you can use to kickstart your personal development. There’s so much knowledge to gain when we more deeply understand ourselves and why we do the things we do.

If you want to learn more from Karissa, check out her instagram, @karissaharrison, or get her free Enneagram guide to help you discover your type here. You can also find out more on her website at karissaharrison.com.

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers.

Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates.

We're talking about:

why sending traditional-style newsletters doesn't work anymore
using intentional copywriting and framing to center your reader
why having too many different links is hurting your click rates
subject and preview line strategy
whether or not you should be including images and gifs

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius.

Somewhat counterintuitively, when we start saying "no" and stop being a jack of all trades, you are enabling your business to take on your true ideal clients instead of wasting your time with people that are unaligned.

We're discussing:

Scarcity mindset and why you're afraid to say "no" to your clients
Defining your services and sticking to them
What happens when you DO stick within your zone of genius versus what can happen when you DON'T
Why this matters and action steps you can take to get clear on your services

Sign up for our weekly email list by clicking here!

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In this episode we are speaking with the incredible Julie Broad about how to write a book and utilize it as a marketing tool for your business. Julie went from wanting to write a book and being rejected by big publishing houses, to self-publishing and having her first book reach #1 on Amazon. Now she has a self-publishing services firm that supports new authors through the entirety of the writing and publishing journey.

It’s no secret that being a published author grants major credibility to you and greater recognition for your brand, but the whole process can seem daunting and overwhelming.

We’re talking about:

Benefits of writing a book for your business
Using Amazon’s algorithm effectively to boost sales
How the COVID-19 pandemic has impacted self-publishing
Current trends and how to factor those into your book topic
Common mindset blocks around writing a book

You can get Julie’s 7 Steps to Plan and Write Your Book here and check out Book Launchers Youtube channel at BookLaunchers.tv

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we will be going back to an episode that originally aired at the end of 2020, in which I interviewed my 9-year-old daughter. I get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me.

This is a completely unscripted, mom-daughter conversation about being an entrepreneur. Understanding what having a business is to a kid is very different than it is to adults (and parents), and I wanted to let her join me for a real interview. This is one of my most listened to episodes, and one that is so dear to my heart, so I’m excited to bring it back this week.

We talk about:

mom guilt
her idea of what I do in my business
how she decided to start a business -- for REAL
what my daughter wishes I did less of
what she’s learned from watching me work

This episode is about giving my daughter a voice in this journey. I want her to know how much she matters to me -- and it is ultimately my greatest joy to see her following in her own dreams. She will tell you all about it!

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In honor of Mental Health Awareness Day on October 10th, this week’s podcast is all about anxiety and taking care of your mental health. I’m sharing my personal story of dealing with anxiety as an entrepreneur, as a woman, and as a mom.

It’s so important to me to normalize talking about anxiety and mental illness, because the more we do, the more others are willing to share their own stories. The truth is that over 19% of adults in the United States have an anxiety disorder, so if you’re struggling, you are not alone.

We are talking about:

the difference between feelings of anxiety and an anxiety disorder
discovering the source of my anxiety
the unique anxieties we face as women, as entrepreneurs, and as moms
the ten things that have helped me the most in managing my anxiety

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In this week’s episode, we are going through the most frequently asked questions around podcasting as a part of your business’s marketing strategy! We’ll be discussing everything from starting your own podcast to being a guest on someone else’s.

The number of people listening to podcasts is growing, and it’s no secret that they can be a phenomenal marketing tool for your business.

Podcasts are still a fairly new medium with plenty of unexplored topics, so if you’re thinking of starting one, now’s the time!

We are talking about:

Basics of getting started
The software/websites/equipment you might need
Creating a structure for your podcast
Pros and cons of having guests
Being a guest on another podcast

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

Some of the websites/apps mentioned:
- Buzzsprout (podcast hosting)
- Canva (create cover art)
- Soundstripe or Audiojungle (find music for your podcast)
- Zoom (recording)

In today’s episode, we are talking to the incredible Alina Scarcella, about how she was able to successfully pivot her business in order to better align with her ideal life.

Alina was an overbooked online service provider, helping her clients with everything from admin to SEO to social media. She was constantly overwhelmed with all of the work she was doing for clients that she didn’t have time to even think about working on her own business.

After pivoting and niche-ing down, Alina is now serving her clients as an online business strategist and digital marketing expert.

It can be terrifying to make such a huge change, but as Alina learned, creating more structure in your business provides you with more freedom in your life.

We are talking about:
How to know when it’s time to make a change
Why you need to pivot
Mindset blocks
Communicating the change to current clients
Dealing with the potential of losing clients
Benefits of pivoting

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Learn more about Alina Scarcella on her website or her Instagram.

Save 50% on your first year of Honeybook: share.honeybook.com/katrinaaronson

Today we are talking about: Content Marketing.

First, what is that?

My favorite definition is by the content marketing institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

So to reiterate that: it’s a strategic approach of creating valuable content to attract your ideal customer or client.

One of the reasons I personally love content marketing is because I work with small businesses with an online presence. That means they don't necessarily have $10k to spend on marketing per month -- or at least not yet. And content marketing is a place where small fish can outperform big fish with a good strategy.

What are ways you can use content marketing in your own business:

Start a podcast that welcomes in your specific audience and give them what they are looking for. This is a really effective platform.
Blogging. I know people are conflicted on if people are still reading blogs. The answer is yes. Google also prefers long-form to short form content, and of course, SEO. I don’t write my own blogs anymore so there is always the option of outsourcing, but thats for another episode.
Videos. Yes, videos are a fan favorite and they are good across platforms so posting on youtube and Instagram or FB for example.
Infographics. This is so simple and people want it. Whatever you have to share, put it in an infographic and post it. It is such a great way of giving information that people want quickly.
Books. Write a book or an e-book. This is a powerful marketing tool to position yourself as a leader, potentially make money off your content, and market yourself.

Here is the thing: content marketing needs a strategy. So pick your platforms -- don’t pick all of them, pick the places where you want to show up and where your ideal client hangs out, and create content there.

This is all about creating content that your customer actually wants, right? And by default, they will let you into their world. They find you valuable… so, pulling them into your email list or asking them to follow you on instagram becomes easier. And that is really the whole point. Break down the wall, and serve. Get rid of buyer’s skepticism -- we are constantly being sold to so isnt it nice to just feel seen?

Some stats for you: content marketing has lead generation 3x greater than traditional marketing.

52% of buyers said they were definitely more likely to buy from a vendor after reading their content -- let’s talk about how that happens:. They were searching for how to make a logo and you have a tutorial on how to use Canva to make logos, and they find themselves on your website. They love your style. They sign up for your newsletter and 3 months later they are rebranding their whole website using your services.

It is really important to understand that posting one video or one blog is not content marketing. Showing up consistently is content marketing.

So, the first thing is: where can I show up consistently? And if you hate podcasting, do not pick that. Pick a platform that feels GOOD to you, to your brand, to your personality. If you are listening to this podcast it is because you are most likely showing up as the face of your company or at least showing up sometimes. So you are going to have to be the one actually showing up.

Katrina Aronson is a marketing-led business coach serving female entrepreneurs who want to craft a badass marketing plan on a small business budget.

In today's episode, we are talking about the importance of having FUN (in the real sense of the word) and why you need it to be more effective not only in life but in business.

To be happy means to be creative. Why? Because when you're happy, your brain releases the hormones called dopamine.

Dopamine plays a really important role in all your creative processes. This chemical allows your brain to wander and come up with new ideas.

So no matter how busy you are trying to think of new ways to generate leads, develop a new marketing strategy, or improve your sales funnels, you need to find time to have fun.

We are talking about:

What fun really is
Why many women think it is selfish
What women (especially moms) think is fun
Why having fun is crucial in life and in business

Honeybook link for 50% off:

share.honeybook.com/katrinaaronson

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

SEO Words: marketing strategy, sales funnel, client management software, business coach, marketing mentor, entrepreneur

**In today's episode, we are talking about a crazy important but scary topic...setting your prices and when to scale and raise those prices.

Ahh! This is such a crazy important topic and one that feels hard, scary, and takes a whole lot of courage to do well. Why? Money makes us feel strange. And what comes up a lot is:**

Who am I to charge that much?
What if nobody says yes?
What will they think of me for charging that much?
Will everyone laugh at me?

Let’s just get that out of the way. If those thoughts feel familiar, you are NOT alone. This is a mindset issue that you have to tackle...and how do we do that? This is the work you have to do and believe that you are worth it -- and the best way to get there is to go for it and prove to yourself that people will pay for it.

**I am going to talk about some numbers and then we are going to dive into mindset around the value of what you have to offer in your small business.

A great episode to tune into today and so impactful for your business.**

Please check out my website **where you can find even more free valuable content and great marketing strategies for your business!

As a side note, i'm gonna take a little break so we will back soon with even more great content for season 2 very soon!**

In today's episode, we are interviewing the amazing Lindsey Lathrop!

We sat down to discuss confidence how it is directly tied to the success of your business.

For those that don't Lindsey here is some info about her and her business:

Lindsey Lathrop (she/her) is a certified coach, gender equity consultant, entrepreneur, and certified #IamRemarkable Google trainer. Lindsey's coaching empowers women and underrepresented groups to practice negotiation and self-promotion skills in the workplace and beyond. Her passion for equity and inclusion led her to co-found a consultancy to engage business leaders to explore their biases and shape inclusive and engaging workplace cultures.

What we are talking about:Confidence Tips
What gets in the way of women being self-promotional?
What is a #IamRemarkable Facilliator and why is it important
What can women do to increase their comfort with the spotlight?
What is the spotlight effect and how to apply it?
How can we find an amplification buddy?

Please check out my website where you can find free valuable content to help with your small business growth.
Along with some great places to find Lindsey and her coaching is right here.

We both post lots of great tips and content on our Instagram @katrinaaronson_consulting and @Coach_lins We would love to what you thought of this episode and what tips you're implementing into your business, so be sure to tag us in your Instagram stories!

Here is the link to the great resources Lindsey talked about during the episode:
HARO-help a reporter out

In today's episode, we are talking about how important it is to slow down and build your business.

We lived in such a fast-paced culture where we can order just about anything and have it to our door in less than 2 days. Our patience is only as long as a TikTok video or we can't wait for a new episode of our favorite tv show to come out every week when we can binge it on Netflix.
You see what I'm getting at right? Your business cant be like that and you want to have a sustainable business!
We are talking about:How to take the time to grow your small business
Being an expert in running a business vs being an expert in a skill
What is a business plan and why do you need it
Why SEO helps your marketing strategies
and so much more!

Please check out my website where you can find free valuable content!

I go about this even more in my coaching where I'm here to help and hold you accountable. If your thinking about hiring a marketing or business coach or someone to help you get everything up and running smoothly you can book a totally free 20m consultation call with me right here!

In today's episode, we are talking about the importance of SEO (Search Engine Optimization) and why you need to utilize it in your business in order to grow your business.

SEO is a foundational part of a great marketing strategy. I'm going to help walk you through 5 components that you start using today!

When someone is searching for a business like yours, you want yours to be higher on those results. Utilizing a great SEO strategy increases its visibility to get more attention and more prospects for you.

Here is a great website to check out to help you with SEO and gives you free keyword each month to play with and find ones that work great for your business:
https://moz.com/

We are talking about:What is SEO and how to use it
Ways to put into your website
How to build your credibility
Creating authority
Backlinks
Is blogging worth your time?

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

If you thinking about coaching you can book a totally free 20m consultation call with me thru Instagram or right here!

In today's episode, we are talking about the importance of a one-liner in your business and what it is, and how it's going to grow your business.

We are talking about:
What is a one-liner? In short, it's a way of telling people what you do and what you offer in a concise statement.
It's kind of like an elevator pitch where it's giving you ways to talk about your business and grab people's attention but it's doing so through a story. Were going to use human psychology by focussing on them and not creating a black and white scenario.
Starting with a problem first and then giving a solution and getting those results.

I created a free workbook to go along with this podcast to help you add to your marketing tools. I really want you to be able to understand this one-liner prospect and what it can do for you. I made it so it can help you craft this into something that fits perfectly in your business and again it's completely free!

Here's the link:
https://www.katrinaaronson.com/freemarketingtools

This is episode is all about content creation and benefits of having a great content creation plan with the amazing Beck Power. Its a jam packed episode full of great nuggets to take away. Listen in to our interview so you can hear her slew of knowledge she is here to give away. You can find her expertise and sign up for her all of her great freebies here! Then if your interested in reaching out for her amazing team to repurpose your content you can find that here.

On this episode you'll learn more on:- Learning about marketing strategies and how they help with your content creation.- How to repurpose content on platforms.
-Benefits of creating effective content that draws your audience.
-How to boost engagement.
-Being creative about how you post content.
-How to make content that generates leads.
-How content and engagement effect your business growth.
-Working on your mindset and how that connects to your content.
-Creating a sustainable business without burn out and overuse of multiple platforms.

Connect with me on Instagram and my website for even more great content!
Find out more about our fantastic guest on her website.

We are talking about the difference between marketing and sales in business.

We are talking about:
How to sell faster using marketing, sell better with strategies that work, understanding the difference between sales and marketing so you can use them better.

You will learn:

How to use your one-liner to actually convert to sales, rather than staying in marketing forever
Why we need to differentiate between marketing and sales
Tools to help you sell way faster

Link to Acuity: https://acuityscheduling.com/ (Not an affiliate link)
My website: www.katrinaaronson.com

Understanding how to collaborate is actually a skill. In this podcast episode is all about:
1. How to find out which business types to collaborate with
2. How to find the specific businesses you want to reach out to
3. How to ask them to actually collaborate and how to keep control of the collaboration

Collaborating with like-minded and complementary businesses with an actual strategy is a really powerful marketing tool that should always be a part of your marketing. It is free, simple, and proven to be effective.

Find out the most cost-effective marketing strategies for your business and beyond:
www.katrinaaronson.com

We are celebrating women this month (March) and as glass ceilings are being shattered, the truth is that we are still far behind where we could be right now as women.

In this episode, I dive into a story Melinda Gates shared about imposter syndrome that moved me. The fact that women have been told the story that they didn't deserve a seat at the table has affected us all, and we need to see that clearly to move forward.

Finding women to build you up and surrounding yourself with others that will support is life-changing.
I share my tips around how to do that because I had to learn it, too.

Join my email list: HERE

www.katrinaaronson.com

In this episode of Through The Marketing Lens, we dive into the new social media platform, Clubhouse. What is the buzz all about? Do you need to be on it? Is it worth your time?

We will learn:

What is Clubhouse about and who is it for?
Why is Clubhouse different from other social media platforms?
How are people benefitting from Clubhouse?
Tips on how to start and what you need to know
How to grow your business from Clubhouse
How do you learn how to use Clubhouse even more?

Clubhouse is really new and we are learning more about it everyday. I tell you how I am using it and you can decide it this works for you.

Clubhouse rules: HERE

www.katrinaaronson.com

In this week's episode, we're talking about how setting yourself up for success in building your business. Building a strong foundation is what is going to prevent your business from failing, and prevent you from burning out.

I want to help you have a breakthrough in marketing your business today. We overcomplicate it and it can get overwhelming. Today, we are going to talk about how to look at marketing differently so you can use it in the best way for your business.

You’ll learn more on:

What marketing actually is in the most simplified terms

-A secret about marketing and the truth

-What happens with most people and their marketing

-Implementation is really uncomfortable and why

-The one question you really need to ask yourself about your marketing

-And much more about the mindset behind marketing!

This episode is really about the mindset of marketing and breaking it down so we can understand the real purpose. Stop putting up walls with fancy terminology and overload. Marketing simplified.

In 2020, I found some amazing products, apps, and websites that changed the way I ran my business. I became more efficient, focused more on connection and marketing, improved my customer journey with a customer relationship manager, hacks, etc.

Some of the links below include my discount codes:

Email marketing platform that is beautiful: Flodesk
Customer relationship manager that really works well for creatives: Honeybook
Creative templates by designers: Creative Market
Scheduling apps: Calendly and Acuity

These are just a few of the things I fell in love with in 2020 and are going to make my 2021 running smoother.

I am also launching a new course, Building A Badass Business, which is launching on Jan 26th! Check it out: https://www.katrinaaronson.com/bbb

This episode is all about creating and starting a new business. I am launching a brand new course in 2021 (Jan 26th), Building A Badass Business.

Building A Badass Business is about practical knowledge and implementation to take you from business beginner to thriving entrepreneur.

How do you do that? The BBB breaks it down:
- Goals: what you actually want to create
-Logistics and legalities (like taxes)
-Branding Strategy 101
-Brand Identity 101
-Understanding you audience
-Reaching your audience
-Offers + pricing
-Marketing 101
-Launching
-Implementation

In 10 modules, we go in steps. There is a process that will allow you to succeed faster, better, stronger. If you are an entrepreneur on the beginning of your journey, this is for you.

**Here is all the information you need: https://www.katrinaaronson.com/bbb

I can't wait to go on this journey with you!**

In this episode of Through The Marketing Lens, I interviewed my 9-year-old daughter to get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me.

This is completely unscripted and a mom-daughter conversation about being an entrepreneur. Understanding what having a business is to a kid is very different than it is to adults (and parents), and I wanted to let her join me for a real interview.

We talk about:

mom guilt
her idea of what I do in my business
how she decided to start a business -- for REAL
what my daughter wishes I did less of

This episode is about giving my daughter a voice in this journey. I want her to know how much she matters to me -- and it is ultimately my greatest joy to see her following in her own dreams. She will tell you all about it!

This episode is the truth about how I became an entrepreneur. I am excited to share my story.

I always knew I was going to be an entrepreneur, but I did not know I was going to be a business coach. As a successful business and marketing strategy coach, I want you to know:

that business is not all easy and sexy.
I want to tell you the truth about the hard parts, how I learned to do this, how you can do this
creating a sustainable business that works for your life is so important to your success.

I made so many mistakes along the way, just like every entrepreneur I know. I wish I knew a few things and I want to share those business nuggets with you.

Knowing how to build your business is one thing, but knowing how to create a business that works for you is very different. Your long term success depends on it.

In this digital world, we are always seeing businesses give away stuff for free. From social media platforms to events to free downloads to podcasts, we are given freebies constantly. Are you expected to do that, too? How do we do that and sustain a business? Are we just content creators?

Let's talk about if you should give things away for free -- or should you charge money for it? We need to know our value and be OK charging for it. In this episode, let's get clear on when you should do things for free and how you are really not doing it for free at all.

You will learn:

How you can give away value and gain a lot for your business at the same time
The value in showing up at events
The reason you should do things without monetary benefit
The reasons I do things for free and how I end up building credibility
How you can create a TON of potential from something small
Investing time and money needs to be worth it -- how do you know it is?
The 4 questions you NEED to ask yourself every single time you show up for free
And much more

Grab my freebie HERE and see how to start you business
Follow me on Instagram for my free weekly lessons

A question I hear often is should I spend money on Facebook ads? This is such a good time to be asking that. I interviewed a Facebook ads specialist, Christina Bernhard, and asked her all the burning questions about Facebook ads and how they work.

You will learn:

Should you spend money on boosting your posts vs ads?
How much you should spend on ads
When you should run ads: all the time or just during a launch?
Why should you use Facebook ads for your business?
Why are Facebook ads so complicated?
Are Facebook ads and Instagram ads the same?
And so much more!

We dive into a ton on the process and what to expect as a newbie using Facebook ads.

www.katrinaaronson.com

www.christinabernhard.com

Boundaries and clarity are good for your business, and your mental wellbeing. With the holidays coming, we all have a lot on our plates and it is a good thing to have helpful processes in place that help you with your boundaries. As much as it is for you, this is very much for your clients and potential clients. Clarity is really kind.

You will learn:

Several tactical tools to help you with your boundaries in your business
REAL processes you can put into place right now to create trust and boundaries in your business
How boundaries actually really helps your business
When you check yourself when it comes to boundaries
And more!

The mindset work around boundaries is really powerful and truthfully, mindset is pretty woven into all boundaries. Learning how to do this better for yourself and your business is insanely impactful.

www.katrinaaronson.com

www.instagram.com/katrinaaronson_consulting

https://acuityscheduling.com/

https://calendly.com/

Starting and growing a business is scary without a plan. Understanding your monetary expenses upfront so you understand where to actually spend money and where to save is a huge advantage.
Many businesses FAIL because they do not have enough cashflow. I am going to tell you some of the secrets of starting a business and how I learned to save money so my business could carry enough money to thrive.

You will learn:

Where you need to spend money in the beginning, like on creating your LLC with a lawyer vs. DIY
Do you need insurance? Is it worth it?
What technology do you actually need?
Getting past your ego and approval of others and how to check yourself there when it comes to spending money
Branding and website costs -- are they really worth it?

Upfront costs are not all black and white. Let's talk about the grey space of spending money for your business. I am hitting some of the "obvious" questions that I get or have had myself so you can get clarity.

Connect with me:
www.katrinaaronson.com

www.instagram.com/katrinaaronson_consulting Sites I mention in the episode:Fiverr - use this for website designer that is less expensive

It is election day in the US! Do you ever wonder if you should be sharing your politics and personal views in your brand? It can get confusing and I want to walk you through how to get clarity on how to know what to share in your brand.

You will learn:

How to build your brand pillars for all your messaging
About specific examples to help you understand brand pillars and how to use them
How to gut check yourself and know how to feel cohesive in your brand messaging
And more!

Connect with me:
www.katrinaatonson.com

www.instagram.com/katrinaaronson_consulting

On this interview style episode, we dive into the career trajectory of an actor and entrepreneur, Julie Slack. Julie takes us behind the scenes of her career, how she got to where she is, and what her life has really looked like on the way to where she is today. While we may not see it that way, being an actor is absolutely being an entrepreneur and we wanted to shine a light on that.

You will hear:

Julie’s story of becoming an actor and her unexpected path
Julie’s acting career and how she balances the different parts of her business
What really goes into the marketing of acting
How to build credibility as an actor
The mindset work it really takes to show up as an actor (it is not easy)
Lessons in voiceover

Julie’s mindset and how she followed the momentum of her early career is a lesson to all of us. When you are detached from the real outcome, you are more willing to see what comes next and embrace it. Julie’s career completely shifted in front of her eyes, but she rode the wave and came out with a new revenue stream that she did not see coming.

At the core, being an entrepreneur is very similar across industries. We talk about how creatives are not always aware that their craft is separate from being an entrepreneur. Just like any business, growing your presence takes looking at it as a business. How do you do that? How did Julie do that? This conversation is really for anyone in any industry to take in and see how this applies to you.

Connect with us:

www.julieslack.com

www.katrinaaronson.com

www.instagramm.com/katrinaaronson_consulting

We are talking about how to up-level your Instagram with a few ideas that are effective and easily implementable no matter where you are in your business. It is not all about how many followers you have, but rather, about attracting and nurturing the people and businesses that actually care about what you are putting out there.

You will learn:

How to grow your followers with a 5-min per day strategy that works
How to get more engagement and create a buzz around your brand consistently
How to create more credibility around you and your business immediately

Instagram is a really important tool in marketing strategies right now and we need to pay attention to it, but it is also just one part of the marketing puzzle. This episode is all about getting your mind around Instagram in a way that is both effective and simplified.

www.instagram.com/katrinaaronson_consutling

www.katrinaaronson.com

Understanding who your ideal dream client is translates into sales, but I know a lot of business owners don’t really know why or how. This is an exercise all about getting clear on your ideal client (I call it a muse) and what to do with that information. I give you 12 questions you need to ask yourself to create this ideal client, as the very beginning of going deep. I also walk you through an exercise that is powerful in making this all come to life for you in your business, and yes, help you actually make more money!

You’ll learn more on:

12 questions you need to answer about your dream client
What to do with the information you learn about your dream client
A visual exercise that will help you connect with your ideal customer everyday
How all of this translates into money in your business
Why we need to do this!
And so much more

Connect with me:

www.katrinaaonson.com

www.instagram.com/katrinaaronson_consulting

I want to help you have a breakthrough in marketing your business today. We overcomplicate it and it can get overwhelming. Today, we are going to talk about how to look at marketing differently so you can use it in the best way for your business.

You’ll learn more on:

What marketing actually is in the most simplified terms

-A secret about marketing and the truth

-What happens with most people and their marketing

-Implementation is really uncomfortable and why

-The one question you really need to ask yourself about your marketing

-And much more about the mindset behind marketing!

This episode is really about the mindset of marketing and breaking it down so we can understand the real purpose. Stop putting up walls with fancy terminology and overload. Marketing simplified.

Connect with me:
www.katrinaaronson.com

www.instagram.com/katrinaaronson_consulting

Learning how to brand your company and connect better through the lens of a female business owner, Holly Meyer Lucas. Holly is a real estate agent to famous athletes and beyond. Her branding skills came rather intuitively as she navigated starting her real estate team that has done more than 200 million in revenue since 2015.

Katrina asks her in an interview style episode to reveal how she built her brand to what it is today.

We chat about:

- The importance of pivoting

- The mindset of an impactful entrepreneur

- How a successful entrepreneur is still not above the little things

- Connecting to your audience

- Creating a sense of intrigue in your brand

- Dealing with copycats

- Marketing philosophies

- When you are inspired, you can go from there

- The truth about being a working mom

- The importance of consistency in business

- Branding

Connect with us:https://www.meyerlucas.com/

www.instagram.com/meyer.lucas.team_jupiter

www.instagram.com/katrinaaronson_consulting

Starting a business right involves spending time on your branding strategy. Today, on the second episode of Through The Marketing Lens, I am going into exactly what branding strategy is and why it is important. I am also giving you a simplified way to start your own branding strategy, which is essentially going to drive your marketing!

You’ll learn more on:

What is the difference between marketing and branding
What is branding strategy?
How to get started on your branding strategy
Establishing your why in business and why it matters
The 4 questions you can ask about your brand to get at the core of your branding strategies
And so much more!

Join my new course, Building a Badass Business: www.katrinaaronson.com

What are the foundations of a good business? Today, on the very first episode of Through The Marketing Lens, I’m starting at the very beginning. I’m sharing the foundations that will set your business up for success from the start!

You’ll learn more on:

The right structure for your business
When I recommend hiring legal assistance
What an EIN is and how benefits your
When a business bank account is necessary
The right way to take payments
Charging for the correct taxes
And so much more!

Connect with me:
www.katrinaaronson.com

www.instagram.com/katrinaaronson_consulting

Through The Marketing Lens is coming to a podcast player near you on September 15th! In the trailer I'll be sharing what the podcast is about and how it can help you grow your business. I can't wait for you to take a listen.