Scale of One to Tech: Recent Episodes
Alex Marriner - Acquire Digital Talent
Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/
Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.
As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures.
We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels.
This episode covers:
- The challenge of attracting interest in an inherently ‘unsexy’ industry
- How the cost of living crisis and Covid have affected marketing strategies
- Sam & Laura’s biggest mis-steps and learnings throughout their careers
- Key frustrations and ‘unnecessary nonsense’ within the hiring process
- Why we shouldn’t write off new marketing channels as fads
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.
Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito).
We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn.
This episode covers
- The biggest changes to marketing strategies in 2022, and how it’ll inform the year ahead
- New approaches since iOS 14’s effect on data collection
- How becoming a CMO demands new skillsets of marketing professionals
- Focusing on hiring for personality and attitude over raw talent
- 2023’s greatest challenges and ambitions
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.
Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space.
Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world.
This episode covers
- The compelling appeal of the Health Tech sector
- Strategies to convey unique propositions to cut through the noise
- Key hurdles appearing within Health Tech in the near-future
- Hiring eager, intrinsically driven marketeers to solve health challenges
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer?
We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant.
Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise, and staying ahead of a widespread wavering in consumer confidence.
This episode covers
- How Multiverse have tackled the highly degree-led US market
- Transferrable experiences from different sectors, and how they inform current marketing approaches
- Embracing new channels to dial into increasingly tech-savvy consumers
- How to boost lifetime value in the face of declining consumer confidence
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!
Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul.
In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more…
This episode covers
- Staying competitive through economic turbulence and downturns in consumer confidence
- Why community building is vital, and distinctions between community and audience
- Paying attention to US markets as a testbed
- Increasing efficiency and effectiveness of performance marketing
- Importance of a strong attribution model
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…
Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.
This episode covers
- Advice for bringing hungry, driven talent into your business
- Why it’s often worth valuing innovation over tradition
- Shifting channels as your target demographic grows
- The simplicity of messaging that’ll be a key challenge for CMOs
This month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest.
Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’.
We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more!
This episode covers
- Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific years
- The role of marketing in a business’ overall efforts to highly focus their product/service
- Nude’s achievements to date, and their success on Apple’s App Store
- Network effects, and using a product-led approach to convert customers into advocates
- The challenge of being more native when creating content for specific channels & platforms
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder…
The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users.
In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market.
This episode covers
- Key qualities of a CMO, and what to look for in a great Co-Founder
- Chip’s remarkable crowdfunding campaigns, raising over £30m
- Standing out in an increasingly competitive FinTech market through innovative content
- The difficulties that shaped Alex & Chip, and proved their commitment to customer experience
This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k.
Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO.
Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Popsa overcomes the challenges of longer lead times.
This episode covers
- Nikki’s illustrious and eventful career, through Virgin, Spotify, and MelodyVR/Napster
- How to use data to tell meaningful stories, particularly with Nikki’s involvement with the first ‘Spotify Wrapped’
- Opportunities presented by Covid to engage less tech-adept users with Popsa’s easy interface
- Overcoming the challenge of attracting consumers to services with longer lead times
Topic Segments:
1:35 - Nikki’s Answers to the Quickfire Questions
4:35 - Experience at Virgin
10:50 - Joining Spotify’s Exceptional Growth
20:20 - Shifting Focus at MelodyVR
26:50 - Insights from Nikki’s Current CMO Role at Popsa
41:30 - Creation of Spotify Wrapped & Regional Work
51:20 - Top Leadership Traits & CMO Challenges Ahead
This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion.
Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space.
In this month’s Scale of One to Tech, Chris shares how he shapes his approach to polls for maximum engagement, his focus on long-term success, and when to work hard vs when to work smart.
This episode covers:
- Takeaways from Chris’ CMO experience at Quidco
- The survey experience that influenced the start of eOpinion
- Chris’ biggest career challenges and turning points
- How authenticity is essential in modern marketing
- Advantages of an external network, such as our own ‘CMO & Marketing Director Forum’
This episode of Scale of One to Tech is sponsored by eOpinion, and Chris has a very special offer for our listeners: not only can you get a half price Speedy Poll at https://eopinion.org/alex/, but the first to sign up will get it completely free!
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.
Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup.
On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles.
This episode covers:
- Superscript’s unique take on flexibly de-bundling insurance
- The transferrable skills permeating Mai’s extensive and diverse history in marketing
- The barriers that Mai has broken as a successful, Asian, female CMO
- How creating T-shaped marketing team encourages better collaboration
- Tips for finding success with a more conversational interview style
This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.
James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup.
This episode covers
- James’ illustrious career prior to Tutorful
- Catalysing opportunities to work in a startup
- The focus on being authentic, upfront & transparent
- Changing your marketing proposition/approach for the effects of Covid on the industry
- How to alleviate common solopreneur/startup mistakes
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through.
As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry and The Walt Disney Company.
Join us as we discuss the differing approaches to marketing within massive scale companies and fast-growing startups, the need to continuously invest in culture, and hiring new team members who believe in your brand’s vision.
This episode covers
- The biggest challenges facing CMOs in the coming year
- Continuous investment in culture
- Curating a community which posts more than marketing content
- Brand marketing vs performance marketing at various growth stages
- Major differences between large corporates and small, speedy startups
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly.
Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, and how to grow a team that share your business’ values.
This episode covers
- What startups and scaleups stand to learn from each other
- Turning failures into learning points
- How Dennis’ attraction to storytelling in advertising has shaped his career
- The ideal balance between skills and experience in a leadership role
- Brand marketing vs performance marketing - which is more important for startups
- Airbnb’s value-based hiring - how it’s done and why it helps the team
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.
With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...
This episode covers
- Attributes that make a great marketing leader
- FinTech’s shift towards appealing to Gen Z-ers and Millennials
- Making the most of influencer marketing
- Advice for CEOs hiring their first CMO
- Boosting diversity in the FinTech CMO space
- Writing better, clearer, more inclusive job ads
- Killer interview questions
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups.
With international marketing experience, two Master's degrees and 8 languages under his belt, Gaston Tourn has demonstrated at the highest level how to combine creative writing and storytelling skills with the more analytical side of marketing.
This episode is truly packed with thought provoking debate around which brands are nailing their marketing campaigns in light of business mistakes, opportunities opening up in an ever-evolving high street, and how you can apply the successful ethos behind Google’s infamous hiring process in a business of absolutely any size...
This episode covers
- Shifting the misplaced perception of marketing as deception to a form of storytelling
- Adjusting to regional differences in dating culture at Badoo/Bumble
- Creating Appear Here, and how businesses use it as a whole new marketing channel
- How marketers should combine analytical and creative skills (left brain vs right brain)
- The lessons businesses can learn from each other about exciting marketing and effective storytelling
- Google’s hiring strategies, and how to bring objectivity into recruitment
- Leadership through transparency and giving context rather than taking control
- How retailers are adapting to change, and the future of the high street
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.
With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journey as a D2C brand.
We hear how Wild Cosmetics has diversified their channel mix to avoid any massive impacts to their strategy, what they look for when hiring new team members, and constructing their marketing campaigns without coming across as ‘preachy’.
This episode covers
- Wild Cosmetics’ USPs in a growing, environmentally conscious market
- The massive range of channels that help Wild to grow
- Marketeers maintaining their edge by staying hands on with new technologies
- Hiring with skills, experience, attitude and diversity in mind
- Tips for starting a D2C business
- Whether to prioritise a great product or a great brand
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike.
From the considerations of building in-house functions vs enlisting the specialisms of an agency, to identifying the right skills in budding growth marketeers, and much more, we hear from Oren - a Growth Marketing Advisor and Founder of Kurve - on the next, insightful episode of the Scale of One to Tech podcast.
This episode covers
- The varying experiences advising in scaleups vs corporate environments
- Making a switch from traditional marketing to growth marketing
- Qualities that make a great growth marketing team
- Attributes of a good leader
- Deciding between building an in-house team or considering agencies
- How internal education becomes a block for marketeers
- Whether to look for generalists or specialists
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype - has refined the concept into a growth formula of her own: her 7 Steps to Scale.
Now the Founder of The Part-Time CMO, Lucy joins us on the podcast to talk about the strategies that help her clients through early stages of seed funding, and maximise their resources, as well as her ideal tools to implement when in the early stages of lead generation.
This episode covers
- Upskilling and supporting bootstrapped tech startups
- Adopting similar marketing methods in B2B and B2C
- The tools Lucy would recommend for promoting content
- Allowing a marketing strategy time to work properly
- Lucy’s 7 steps to scale
- Collaboration across functions
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy go a long way to earning your team’s respect.
Having held numerous senior and CMO roles at TransferGo and PayAsUGym and bringing his expertise to Trainline, Gareth goes into detail in this episode of the Scale of One to Tech podcast on tailoring campaigns for local markets, the varying utility of Facebook and Google’s technologies in different regions, and the conception of his incredible and unique ‘Heuristic Growth Formula’...
This episode covers
- The method behind Gareth’s ‘Heuristic Growth Formula’
- Identifying the skills and traits that best fit your growth marketing team
- How leadership styles have adapted to recent adversity
- Getting people on board with you as a new senior leader
- How FinTech differs from other high growth industries
- Facebook vs Google in different territories
- Combining messaging, channel and localisation for maximum results
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%.
Driven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time to do so, Byron shares some of the most challenging aspects of remotely selecting and onboarding talent. He also evaluates some of the better attribution models and paid search tools and strategies for startups and corporates alike, and explains the importance of tailored approaches to structuring a paid search campaign.
This episode covers
- How Deliveroo boosted their paid search by 166%
- Integrating automated campaigns and geotargeting
- The growing impact of automation
- Data science as a foundation for paid search strategies
- Tailoring attribution models
- Remote hiring and onboarding
- Making paid search a competitive advantage
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
When it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean.
As Founder & Owner of Fatum Expediendi LLC, Janina understands the various nuances of working culture internationally. On episode 5 of the Scale of One to Tech podcast Alex Marriner learns how life on the East and West coast of America can differ drastically, the disparity of work culture and cost of education between Europe and the States, and how to improve the chances for success with your international marketing campaigns.
This episode covers
- Differences between marketing in the UK and US
- Comparing working cultures on the East and West Coast
- Educational barriers to entry for entry-level jobs
- Utilising iOS’s large US market share
- Adapting marketing campaigns to cultural differences
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
This year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities.
In this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing - from a corporate career, to scale-up startups, and now being an ‘On-demand CMO’. We learn how marketers need to be ‘channel agnostic’ to become T-shaped, the lessons that can be learned from being in the wrong place at the wrong time, and hear Mehul’s take on the growth of responsible consumerism.
This episode covers
- Becoming a T-shaped marketer
- Applying yourself to different aspects of performance marketing
- Encouraging T-shaped transformation as a senior marketing leader
- Accelerated learning as a necessity at smaller companies
- The roles of responsible consumerism and CSR
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
SEO is a tool that can reap rewards in tumultuous times - only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients.
Rob heads up Alfred & William, a digital marketing consultancy who work with clients such as Moo, Timeout and Bookatable. He joins Alex Marriner for episode 3 of the “Scale of One to Tech” podcast, where we hear their thoughts on how faltering footfall has affected businesses’ spend on digital marketing, people’s ever-evolving app usage habits, and the tech that Rob’s clients are using to propel their digital growth.
This episode covers
- Impact of Covid on D2C and eComms
- What successful businesses are doing differently
- Importance of customer focus
- Evolving app engagement
- The tech clients are using to propel growth
- Resurgence of direct mail and subscriptions
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.
Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.
This episode covers
- Improving your business development communications
- Assessing current and upcoming business needs
- Identifying cultural fits in employment candidates
- Diversity and inclusion when hiring
- Specialist vs T-Shaped marketeers
- Keeping staff engaged and passionate
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
There’s no doubting that the events sector has been hit hard in 2020. But it’s also inspiring to hear the stories of those that embraced uncertainty, pivoted quickly and adapted to new technologies to fight for survival. Someone leading this change is Curran Dye, the Head of Growth at “Feast It”, the UK’s leading event planning platform, currently 7 on the top 100 StartUps list and named the future of event catering by StartUps of London.
Curran joins Alex Marriner, for episode one of the “Scale of One to Tech” podcast to discuss exactly how “Feast It” has adapted it’s core offering as well as the creative process behind being “bold and brave” in order to be innovative. They also delve into some useful tools and tech you should be using within the growth marketing industry.
This episode covers:
- Useful tech for driving growth
- Running ambitious tests to thrive as a business
- Becoming a market-leading name
- New methods of raising finance
- Altering your service offering during a pandemic
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
Hello and thank you for joining me on the Scale of One to Tech. This is a monthly podcast for Senior Marketing Leaders and Executives from within the tech startup and scale up space.
The Scale of One to Tech podcast is now 18 episodes deep and so far, I've had the privilege of interviewing leading Senior Marketing Executives from companies such as Appear Here, Trinny London, Molo Finance, Popsa and Wild Cosmetics.
During each episode, you'll get a better understanding as to what makes each CMO unique, peering into their past and learning about the journeys they've been on to become a C Suite Marketeer. We'll also uncover how they've been successful but not forgetting the challenges they faced along the way that's helped to shape them both personally and professionally.
I'm your host, Alex Marriner. I'm the Founder and Leadership Search Consultant at Acquire, a specialist leadership and executive search firm within the digital and growth marketing function that exclusively partners with PE and VC backed technology companies. I've had the opportunity to gain fascinating insights into the personal and professional lives of the very best CMOs and Marketing Directors.
I’ll share these stories with you which will hopefully go some way to help your own career path to onward success.
Connect on LinkedIn: https://www.linkedin.com/company/scale-of-one-to-tech/
Connect on Twitter: https://twitter.com/SOOTTPodcast
Links & references at: https://www.acquiredigitaltalent.com/podcast/