Industrial Strength Marketing: Recent Episodes
James Soto
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees.
Learn how IMTS is leading the way in trade show innovation, from digital integration to partnership-driven growth. This episode is a must-listen for anyone involved in trade show marketing, exhibiting, or attendance.
Articles and Resources Referenced in This Episode:
- IMTS Official Website
- AMT – The Association For Manufacturing Technology
- Connect with Bonnie Gurney on LinkedIn
- Connect with Michelle Edmonson on LinkedIn
Join us on the show:
Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us.
Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at podcast@Industrialstrengthmarketing.com
- Subcribe to the YouTube channel
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadership in 2024, highlighting the innovations that have shaped IMTS into the largest live marketplace for capital manufacturing equipment and technologies.
Learn how IMTS fosters a community of innovation, connects manufacturers with solutions, and continues to drive the industry forward. Plus, get a sneak peek into what’s next for IMTS and the manufacturing community as Peter reflects on his remarkable career.
Articles and resources referenced in this episode:
- IMTS Official Website
- AMT – The Association For Manufacturing Technology
- Connect with Peter Eelman on LinkedIn
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at podcast@Industrialstrengthmarketing.com
- Subcribe to the YouTube channel
Unlock the secrets to assembling high-performing B2B sales teams with our special guests Jennifer Stanley and Candice Lun Plotkin from McKinsey & Company. Learn how the best companies are navigating the complexities of modern sales by dedicating top talent to critical initiatives and ensuring laser focus and clarity in their roles. Jennifer and Candice share their invaluable insights on evolving go-to-market models, omnichannel strategies, and digital business building, especially in the industrial sector, and how the COVID-19 pandemic has reshaped buying behaviors and accelerated the shift to hybrid sales models.
Discover why the era of hybrid and digital sales roles is here to stay and why intrinsic qualities like curiosity and adaptability now hold more weight than traditional experience. Hear about the ground-breaking strategies companies use to recruit fresh talent from outside conventional industry boundaries and align sales strategies with customer needs and profitability. We dive deep into the practical aspects of ensuring the right salesperson, content, and expertise are available through the appropriate channels at the right time, making your sales efforts more efficient and customer-centric.
Finally, we explore how to enhance customer engagement and intimacy through seamless collaboration between sales and marketing, drawing from best practices in SaaS companies and industrial firms. Gain insights into leveraging hyper-personalized data analytics, dynamic territory reassignment, and cross-functional sales teams to maximize your sales efforts. Jennifer and Candice also discuss the integration of predictive AI and data democratization, breaking down organizational silos for better collaboration and profitability. This episode is packed with actionable strategies and expert advice to help you stay ahead in the competitive B2B sales landscape.
About the Show: The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Email us at podcast@Industrialstrengthmarketing.com
- Subcribe to the YouTube channel
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges
Articles and resources referenced in this episode:
- Connect with Jon Miller on LinkedIn
- Check the Demandbase Website
- Follow James Soto on LinkedIn
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
About the Show
As a top manufacturing marketing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.
In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention.
- Connect with Chris Luecke on Linkedin
- Check out Chris Luecke's Website
- Follow James Soto on LinkedIn
Enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired.
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!
James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together companies and technical colleagues to ensure the students are taking classes that not only give them a skill, but set them and their company up for long term success.
Articles and resources reference in this episode:
- Connect with Ann on LinkedIn
- Check out Ann’s recruiting website Here
- Connect with host James Soto on LinkedIn
About the Show
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.
Articles and resources reference in this episode:
- Connect with Shae on LinkedIn
- Visit the HEH Group website
- Check out HEH’s Youtube channel
- Check out the Manufacturing Muscle website
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy
Articles and resources referenced in this episode:
- Connect with Jennifer Stanley on LinkedIn
- Download The New B2B Growth Equation
- Get to know McKinsey & Company Marketing and Sales
- Register to meet James in the IMTS+ Creators Lounge at IMTS #WeAreAllCreators
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust tobuild authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.
Articles and resources referenced in this episode:
- Connect with Kris on LinkedIn
- Follow Kris on Twitter
- Explore the Sendoso website
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy.
Articles and resources reference in this episode:
- Connect with Parry on LinkedIn
- Follow Parry on Twitter
- Visit the Phrasee Website
If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.
About the Show
As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives.
Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired.
Articles and resources referenced in this episode:
- Connect with Meaghan Ziemba on LinkedIn
- Watch, Listen, and Enjoy Mavens of Manufacturing
- See Meaghan Speak at MFG2023
If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.
About the Show
As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives.
Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.
Share Your Industrial Strength Marketing Story!
- Tweet us at @Industrialsays, @jamessotoism
- Follow James on LinkedIn
- Please email us at podcast@Industrialstrengthmarketing.com
- Subscribe to Industrial Strength Marketing's YouTube channel
Thanks for listening & keep making marketing the strength of your business!
Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality.
Meet Rising Manufacturing Social Media Stars and Creators:
- Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn
- Michelle Edmonson - AMT and IMTS+
- Chris Luecke - Manufacturing Happy Hour
- Malachi Greb - Elite Automation - The Manufacturing Come Up Podcast
- Wade Anderson - Check out Shop Matters Podcast - Okuma
- Mary Hynes - Mistress of Mischief
- James Soto - Industrial Strength Marketing on YouTube
Share the #MFGDay22 and #WeAreAllCreators love!
If you haven’t already, be sure to listen and review Industrial Strength Marketing podcast to let us know what you think of the show.
About the ShowAs a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.
Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories.
Articles and resources referenced in this episode:
- Connect with Scott MacKenzie on LinkedIn
- Stop, look, and listen to Industrial Talk
- Register to meet Scott and James in the IMTS+ Creators Lounge at IMTS
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the ShowAs a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.
The IMTS+ Creators Lounge is where select manufacturing influencers and original content creators can Livestream their branded shows and content during IMTS. The creator lounge studio will be the place to experience manufacturing-focused content and connect with creators. See you at Booth #338600 at IMTS in Chicago, Sept 12-17
The IMTS+ Creators Lounge is brought to you by AMT and INDUSTRIAL
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier.
Articles and resources referenced in this episode:
- Connect with Adam Beck on LinkedIn
- Learn more about CADENAS PARTSolutions
- Check out the Industrial Marketing Summit 2022
- Register to meet James in the IMTS+ Creators Lounge at IMTS
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Then, apply to be a guest on the show.
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future.
This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive.
Articles and resources reference in this episode:
- Download my AMT MFG2021 deck
- Connect with James on LinkedIn
- Follow James on Twitter
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the ShowAs a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution.
Articles and resources reference in this episode:
- Visit Desktop Metal online
- Connect with Ilya Mirman on LinkedIn
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world.
Articles and resources reference in this episode:
- Visit Engineering.com
- Connect with Frank Baldesarra on LinkedIn
- Join the ProjectBoard Community
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies.
Articles and resources reference in this episode:
- Visit Interesting Engineering online
- Connect with Hüseyin Kilic on Linkedin
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021.
Articles and resources reference in this episode:
- Connect with Nicholas Holland on LinkedIn
- Attend INBOUND 2021 Online - Oct 12-14
- Get Started with free CRM, Email Marketing, and Automation from HubSpot
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we focus on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth plan. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to provide insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Then, apply to be a guest on the show.
Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle.
Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.
Articles and resources referenced in this episode:
- The Clear & Concise Guide to Account-Based Experience (ABX)
- Connect with Jon Miller on LinkedIn
- Learn more about Demandbase
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast.
Articles and resources referenced in this episode:
- Manufacturing Talk Radio Podcast
- Connect with the Lew Weiss on LinkedIn
- Jacket Media Co.
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain?
Apply to be a guest on the show.
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode.
Articles and resources reference in this episode:
- Connect with Keith Pigues on LinkedIn or Twitter
- Check Luminas Strategy online
- Download his latest book, Winning with Customers: A Playbook for B2B
- Connect with host James Soto on LinkedIn
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
Want some of the best industrial business growth insights? Visit our INDUSTRIAL Insights destination for the very latest topics and trends on industrial business growth and marketing strategy.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy.
Articles and resources reference in this episode:
- Connect with Nicholas Holland on LinkedIn
- Check out the latest HubSpot news
- Learn before you act with a HubSpot Academy Certifications
- Get Started Free CRM, Email Marketing and Automation from HubSpot
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed.
Articles and resources referenced in this episode:
- Connect with Nicholas Holland on LinkedIn
- Check out the latest HubSpot news
- Learn before you act with a HubSpot Academy Certifications
- Get Started Free CRM, Email Marketing and Automation from HubSpot
- Follow James on Twitter @jamesotoism & LinkedIn
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA.
Articles and resources reference in this episode:
- Join us at B2B Ignite 2021
- Connect with Joel Harrison on LinkedIn
- Check out the B2B Marketing Community
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Looking for a place for you as an industrial marketer to call home? Visit Industrial Marketer and join us as we share news, reviews, technology, tips, and trends for and by industrial marketers.
About the ShowAs a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.
Articles and resources reference in this episode:
- Connect with Joel Harrison on LinkedIn
- Check out B2B Marketing
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing.
Articles and resources reference in this episode:
- Connect with Charli Matthews on LinkedIn
- Check out the Empowering Industry podcast
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps.
Articles and resources reference in this episode:
- Connect with Laz Gonzalez on LinkedIn
- Visit with Zift Solutions online
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media.
Articles and resources reference in this episode:
- Connect with Chris Wilder on LinkedIn
- Follow SEPCO on LinkedIn
- Contactless Connections: a Marketing Case Study in Action
- Visit SEPCO’s Website
- Visit SEPCO’s Knowledge Center: Seal Connect
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave.
Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment.
Articles and resources referenced in this episode:
- Connect with James Soto on LinkedIn
- Follow James on Twitter
- 2021 Industrial Marketing Budget Guide
- Manufacturing Marketing Readiness Assessment
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands.
Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.
Articles and resources referenced in this episode:
- Get to know Peter Levitan online
- Connect with Peter on LinkedIn
Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.
“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities.
Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.
Articles and resources referenced in this episode:
- Check out electronics contract manufacturer, Electro Soft
- Connect with Karla Trotman on LinkedIn
Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.
Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.
MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s attracting the next generation of manufacturing talent.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.
Articles and resources reference in this episode:
- Learn more about Manufacturing Day and Creators Wanted
- Check out what a MFG Day event looks like on YouTube
Check out and subscribe to the Industrial Strength Marketing show on Apple Podcasts, so you don’t miss out on our next episode. Make sure to let us know what you think of the show.
Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.
Articles and resources reference in this episode:
- Connect with Robert on LinkedIn
- Watch the best earned media spot for a car ever with Stephen Colbert
Join the INDUSTRIAL community on Facebook, so you don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”
Listen and review Industrial Strength Marketing to let us know what you think of the show.
“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength of your business.
Articles and resources referenced in this episode:
- Resources to help make marketing the strength of your business
- Connect with Christina Fuges on LinkedIn
- Visit MoldMaking Technology online
Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.
Listen and review Industrial Strength Marketing to let us know what you think of the show.
The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competition.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength of your business.
Articles and resources referenced in this episode:
- Resources to help make marketing the strength of your business
- Connect with Steve Kline on LinkedIn
- Visit Gardner Business Intelligence online
Want to know more? Don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”
Listen and review Industrial Strength Marketing to let us know what you think of the show.
Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern industrial buyer.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.
Articles and resources referenced in this episode:
- The Study - Industrial Buying Influence 2020
- Connect with Dave Necessary on LinkedIn
- Learn more about Gardner Business Media
Join the INDUSTRIAL community on Facebook, so you don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”
Listen and review Industrial Strength Marketing to let us know what you think of the show.
Digital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine:
"If Marcus Whitney can go from a college dropout without a place to call home to one of Nashville’s most exciting entrepreneurs in just two decades, there’s nothing stopping you from forging a path entirely your own. "Create and Orchestrate" tells Whitney’s incredible story and offers some of his invaluable insights, ensuring that everyone who reads it walks away with a deeper understanding of how to make their dreams a reality."
Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.
We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.
https://agencymanagementinstitute.com/sell-with-authority-book/
The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider.
How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitors that do not. Randy shares his story from the perspective of a leader that has led major manufacturing and distribution businesses that believe in marketing, measurement, and the power of people.
To learn more about Motion Industries at www.motionindustries.com