The Growth Genius - Digital Marketing Podcast: Recent Episodes
Infidigit
Presenting an insight-driven digital marketing podcast to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.
Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand. Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges.
Explore new strategies and combine them with your own learnings to create a growth story for yourself. Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.
🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively. 🔍 Key Takeaways:- Understand the shift in healthcare marketing towards digital platforms.- Discover strategies for targeting diverse audience demographics online.- Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication.- Gain insights into the future trends of healthcare marketing and the increasing relevance of AI. 👁️🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field. 📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies. 👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing. 🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates.#HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing
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Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights.🚀 Quick Insights:- The critical importance of not blindly trusting AI-generated content.- How technology, competitive markets, and social media are reshaping consumer expectations.- The undeniable influence of hyper-personalization in today's business landscape.- Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra.🔍 Key Takeaways:- Understanding the balance between AI's capabilities and ethical considerations.- Strategies for utilizing AI and digital marketing to create highly personalized customer experiences.- The future of advertising in the digital age and how AI is setting new benchmarks.
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Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector. About Infidigit:We're a team of young Digital Marketing experts driven by the latest trends.We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.Visit: www.infidigit.com for the latest digital marketing updates.
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Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion.Click on the link now #ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussionAbout Infidigit:We're a team of young Digital Marketing experts driven by the latest trends.We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.Visit: www.infidigit.com for the latest digital marketing updates.
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Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.🌐 Anuja's Role at MamaEarth:Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success.🔄 Evolving Consumer Needs:Discover how consumer needs have evolved over the years and how MamaEarth has adeptly navigated these changes, staying at the forefront of meeting evolving expectations.📈 Navigating Digital Advertising Challenges:Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game.🏆 The Art of Brand Building:Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity.🤝 Influencer Marketing Unveiled:Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience.🔍 Organic Search Strategies:Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility.🤖 AI in Marketing:Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts.🛒 Marketplace Strategies:Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape.📈 Growth Stories and Takeaways:Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success.About Infidigit:We're a team of young Digital Marketing experts driven by the latest trends.We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.Visit: www.infidigit.com for the latest digital marketing updates.
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In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape.Key Topics:Sakshi’s Current role at GlanceOrigins of Glance and future of the brand/product?How do you give personalized experience to your conusmers ?Its exmaplesReach out to consumer in digital age??Organic search in building a brand like GlanceAI in marketing?Growth Story of GlanceFour takeaways for budding marketersWhether you're a tech enthusiast, marketer, or business leader, this episode provides invaluable insights into the dynamic intersection of technology and marketing. Tune in to gain a deeper understanding of Glance's significant role in shaping the future of the tech industry.Follow us : * Subscribe to our channel - https://bit.ly/3uYRzNq Visit our website - https://bit.ly/3rZSln9 Linkedln - https://bit.ly/3V967CK Twitter - https://bit.ly/3fJJoNv Instagram - https://bit.ly/3SWFiAc Facebook - https://bit.ly/3ehC0sr * Spotify: https://bit.ly/4adWp9K Apple iTunes: https://bit.ly/4adWp9K Google Podcast: https://bit.ly/3LVER83 Amazon Music: https://bit.ly/3tt2caFAbout Infidigit:We're a team of young Digital Marketing experts driven by the latest trends.We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.Visit: www.infidigit.com for the latest digital marketing updates.
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Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape.
Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit, this conversation is a goldmine of knowledge for anyone navigating the fast-paced world of online retail. 🛒💡
🔍 Key Highlights:
1️⃣ Traditional vs Digital Media
2️⃣ Career across industries and changing consumer trends
3️⃣ Changing customer needs in E-Commerce
4️⃣ Advertising in the digital age: benefits and pitfalls
5️⃣ Evolution of marketing over the years
6️⃣ Influencer marketing and its importance
7️⃣ E-Commerce challenges and marketplace dependence
8️⃣ AI in marketing
9️⃣ E-Commerce marketplaces: challenges and importance
🔟 Takeaways for budding marketers
Ready to boost your E-Commerce game? Don't miss out!
Subscribe, like, and hit the notification bell to stay updated on more insightful conversations with industry leaders. 🛎️ Let's grow together!
TheGrowthGenius #ECommerceInsights #BusinessStrategies #IndustryLeaders #SubscribeNow
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Today's the day for a game-changing episode of The Growth Genius! 🎉 Join us as we explore "Mastering Content Marketing and CRO Strategies," featuring Duane "DJ" Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.In this episode, we'll dive deep into key questions, including:🔍 How to generate compelling Q&A content using the Shopper Approved tool?📈 The latest AI trends in 2023 and how they impact marketing strategies.🔗 SEO techniques beyond CRO that can skyrocket your online presence.🎨 The fascinating influence of colors and fonts on conversion rates.🌱 Duane's insights on continuous learning and growth beyond SEO.Don't miss this opportunity to gain invaluable insights and stay at the forefront of digital marketing. Hit that subscribe button now to be the first in the know! Stay tuned, stay inspired, and grow with The Growth Genius. 📌 #TheGrowthGenius #ContentMarketing #CROStrategies #DigitalMarketingTrends
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Welcome to "The Growth Genius"! In this insightful episode, your host Mehul Ashar, Sr. Vice President - Revenue, sits down for a captivating conversation with a true industry expert. Get ready to dive into the world of marketing insights in the FMCG sector!
Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Director of Direct-to-Consumer at Tata Consumer Products. With an illustrious career and a wealth of experience, Deepti is all set to share her valuable perspectives on the dynamic landscape of marketing, consumer needs, and the impact of digital advancements and AI.
In this episode, you'll gain unique insights into:
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Deepti's role and contributions at Tata Consumer Products
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Her remarkable journey across various FMCG brands and the evolution of consumer preferences
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The transformative effects of digital age on mainland advertising, along with its advantages and challenges
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The changing role of marketing in today's landscape, including the convergence of offline and online strategies for maximum impact
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Real-life stories of growth and success based on Deepti's hands-on experiences
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The role of AI in modern marketing and its game-changing applications
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Deepti's personal growth stories and the influential books that have shaped her perspective
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Nuggets of wisdom and actionable advice for aspiring professionals entering the world of marketing
Don't miss out on this engaging conversation that promises to unravel the secrets to FMCG marketing success. Hit the like button, subscribe to our channel, and turn on the notification bell to stay updated with the latest insights from industry leaders like Deepti Naithani. Get ready to amplify your marketing strategies and unlock your full potential with "The Growth Genius"!
MarketingInsights #FMCGMarketing #DigitalTransformation #AIInMarketing #TheGrowthGenius
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Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights.
🚀 Experiene about Abhishek's Professional Journey
Abhishek, with his extensive expertise in the BFSI and retail industry, will share his remarkable professional journey. Get ready to be inspired by his insights, challenges, and the pivotal moments that shaped his path.
🌟 Evolving Customer Trends Over the Years
Join us as we explore how customer behavior has transformed over the years. Abhishek and Kaushal will discuss the dynamic shifts in consumer preferences and expectations, shedding light on the strategies that have helped businesses adapt and thrive.
🏢 Evolution of the Insurance Sector
The insurance sector has witnessed significant changes, and Abhishek will provide a comprehensive overview of its evolution. From traditional models to modern innovations, we'll uncover the industry's journey through the lens of an expert.
🌐 The Growth of the Insurance Sector Across Multiple Locations
Abhishek will share his insights into the growth of the insurance sector across various locations in India or multiple states. Discover how regional nuances impact the sector's development and how businesses can tailor their strategies accordingly.
🤖 AI Adaptation in the Coming Years
The future is here, and AI is playing an increasingly integral role in various industries. Abhishek will share his outlook on how AI is set to revolutionize the insurance sector. Join the discussion on the potential applications, benefits, and challenges of AI integration.
💥 Stories of Remarkable Growth
Abhishek has witnessed and been a part of numerous growth stories throughout his journey. Tune in as he shares some of the most inspiring success stories that highlight innovation, resilience, and effective strategies.
We are incredibly grateful to Kaushal and Infidigit for bringing this impactful conversation to our audience. Don't miss out on this insightful episode that touches on the #BFSISector, #CustomerExperience, #ConsumerBehavior, and the exciting future of the insurance industry.
Remember to subscribe to Infidigit's YouTube channel: https://www.youtube.com/InfidigitIndia/?sub_confirmation=1 and learn more about Infidigit's exceptional digital marketing solutions: https://bit.ly/3qBL55w.
Join us for an engaging discussion that promises to expand your horizons and provide valuable insights into the world of business, technology, and growth. Stay tuned and be part of The Growth Genius journey! 🌱🎙️
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Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation.
🏥 A Journey Through Healthcare's Transformative PathExplore the captivating journey of healthcare as it morphs across time. Discover how revolutionary shifts in technology, practices, and policies have shaped the healthcare landscape, bringing us to the forefront of innovation.
💡 Vikas Chauhan's Insights on the Healthcare Insurance SectorDelve into Vikas Chauhan's unique perspective on the dynamic intersection of healthcare and insurance. Uncover the strategies, challenges, and opportunities that lie ahead as healthcare adapts to the changing needs of a global society.
🛍️ Nurturing Online Consumer Habits at 1mgWhen you're armed with an online platform, how do you redirect consumer preferences from the neighborhood pharmacy to your digital doorstep? Vikas Chauhan divulges the secrets behind 1mg's success in capturing consumer trust and loyalty in the age of e-commerce.
🤖 AI's Trailblazing Impact on HealthcareWitness the disruptive influence of AI on the healthcare industry. Vikas and Mehul delve into the realm of artificial intelligence, showcasing its potential to revolutionize diagnostics, treatment, and patient care.
📈 Healthcare's Role in India's 5 Trillion-Dollar AscentUncover the strategic role of the healthcare industry in propelling India towards its monumental economic milestone. Gain insights into the initiatives, innovations, and collaborations that promise to play a pivotal role in India's journey to the 5 trillion-dollar mark.
🚀 The Genesis of 1mg: From Vision to RealityEmbark on the fascinating tale of how 1mg came to life. Vikas Chauhan offers an exclusive glimpse into the genesis of this healthcare marvel, highlighting pivotal growth stories and turning points.
🔑 Key Takeaways and Future HorizonsConcluding with key takeaways from this enriching conversation, Vikas and Mehul leave you with actionable insights that resonate across healthcare, entrepreneurship, and growth strategies.
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In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President - Revenue at Infidigit.
🏥 Join us as Shrishail unravels the transformation of healthcare over the years, shedding light on the ever-evolving trends and innovations that have reshaped the industry.
📣 Discover the paramount role of influencers in today's marketing landscape as Shrishail reveals the strategies behind successful influencer marketing and its impact on reaching modern consumers.
💡 Learn about diverse and innovative ways to connect with consumers effectively, exploring dynamic methods that resonate with today's discerning audience.
🎯 Gain valuable insights into the changing role of marketers and how they adapt to the dynamic demands of the healthcare sector.
📈 Dive into the captivating growth story of Cipla's campaign, and unearth the strategies that fueled their remarkable achievements.
🚀 Uncover the challenges faced by the healthcare industry and get expert advice on overcoming obstacles to thrive in a competitive market.
📝 As the episode concludes, be ready to walk away with invaluable takeaways, arming marketers with essential tools to excel in the healthcare realm.
Join us for this enlightening episode of "The Growth Genius" and witness a wealth of insights that will reshape your approach to healthcare marketing. Don't forget to subscribe to our channel and hit the notification bell 🔔 to stay tuned for more compelling content!
TheGrowthGenius #HealthcareMarketing #InfluencerMarketing #ConsumerOutreach #ChangingMarketerRoles #CiplaSuccessStory #HealthcareChallenges #MarketingTakeaways #IndiraIVF #Infidigit #HealthcareIndustry #MarketingInsights #BusinessTalks #GrowthStrategies #InnovativeMarketing
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About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
Visit: www.infidigit.com for the latest digital marketing updates.
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🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉
🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspirations of young minds as they embark on their academic journey. 📚 He shares his valuable insights on how he supports and mentors students during their time at NMIMS, helping them pave the way for a promising future. 💡
🗣️ Hosting this enthralling conversation is none other than Mehul Ashar, the dynamic Senior Vice President - Revenue at Infidigit, who leads the show with his engaging style and industry expertise! With Mehul's expert guidance, we'll unravel the secrets of Dr. Ghosh's remarkable career and gain unparalleled knowledge from his experiences. 🎙️
📝 Having interacted with numerous students turned marketers, Dr. Ghosh opens up about the invaluable lessons he has learned from them. Their innovative approaches and fresh perspectives on marketing have inspired him to adapt and stay ahead in this ever-evolving industry. 🚀
📲 Join us as we explore the fascinating world of digital marketing and admissions! Dr. Ghosh sheds light on effective strategies to reach and engage students in the digital age, leveraging social media and influencers to make a lasting impact. 📱💬
💡 We also dive into the intriguing topic of AI's role in content generation and marketing. Dr. Ghosh candidly shares his thoughts on the symbiotic relationship between AI and students, acknowledging the potential while ensuring a balanced integration that values human creativity and empathy. 🤖🧠
🚀 Dr. Ghosh's journey is a testament to the power of versatility and adaptability. He takes us on a compelling ride through his transitions across different industries, showcasing the invaluable lessons he learned along the way. 🎢
📈 Witness the transformation of marketing over the years through Dr. Ghosh's experiences. From traditional approaches to the digital revolution, he reflects on the changing landscape of marketing and how it has influenced his strategies and teaching methodologies. 📊
💥 Explore the pivotal "Aha" moment in Dr. Ghosh's career, a turning point that shaped his path and ignited a deeper passion for marketing and academia. 🌟
🍪 Drawing from his experience with the Britannia campaign, Dr. Ghosh shares key learnings on providing a healthy and enriching customer experience to the end user. He unravels the secrets of impactful brand communication and building lasting connections with consumers. 📢
🌐 This episode of "The Growth Genius" is a treasure trove of wisdom and inspiration for marketing enthusiasts, students, and professionals alike. Don't miss out on this exciting conversation with Dr. Anirrban Ghosh, hosted by the incredible Mehul Ashar! Subscribe now and mark your calendars! 🔔
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About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
Visit: www.infidigit.com for the latest digital marketing updates.
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Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven advertising to the dynamic travel industry.🗣
Joining us as the host is the brilliant Mr. Mehul Ashar, Sr. Vice President, Revenue of Infidigit, who will lead an insightful conversation on various aspects of marketing, technology, and the travel industry!🚀
Get ready to explore the following captivating topics in this episode:
🛣️ Journey of a Marketer: From Tech to Travel 🚀
🤝 Dealing with Difficult Clients: Tips & Strategies 🤔
🌐 Technology's Impact on Marketers: Embrace or Adapt? 💡
🤖 AI in Marketing: Abraham's Perspective 🧠
💬 The Power of Multi-Language Communication: Connecting with Global Consumers 🌍
🦠 Travel Industry Post-Pandemic: Shifts & Strategies 🌴
🎓 Takeaways for Budding Marketers: Lessons from Abraham's Experience 📝
🎥 Don't miss this enriching discussion that provides valuable insights into the marketing world and the ever-evolving travel industry. Hit the "Subscribe" button and turn on the notification bell to stay updated on The Growth Genius' latest episodes!
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Welcome to the official first episode of The Growth Genius Season 3! We are thrilled to kick off this season with an incredible guest, Jake Cain, the mastermind behind Cain Brands. In this episode, Jake dives deep into the growth journey of Cain Brands, sharing valuable insights on how he has successfully monetized the website and turned it into the most profitable business.
But that's not all! Jake also shares his expertise on the art and science of SEO, providing valuable tips and strategies. He discusses his views on content strategy, shedding light on what works and what doesn't in today's digital landscape. Additionally, he shares his thoughts on the role of generative AI in SEO and its potential impact on the industry.
Throughout the episode, Jake imparts his major learnings and experiences, offering invaluable advice for aspiring entrepreneurs and marketers. You won't want to miss out on the wisdom he has to share!
To stay connected with Jake and learn more from his expertise, make sure to follow him on social media. Get ready for an insightful and inspiring episode that will empower you to take your own growth journey to new heights. Let's dive in!
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Welcome to the highly anticipated final episode of The Growth Genius In this thrilling installment, we have a captivating interview with Sarah Noel Block, Founder of Tiny Marketing, as she shares her expertise and unravels the secrets behind successful content marketing strategies.
Join us as Kaushal Thakkar, the esteemed host of the show and Founder & MD of Infidigit, interviews Sarah Noel Block, a visionary in the field of marketing. In this dynamic conversation, Sarah dives deep into the world of content marketing, sharing her invaluable insights, expert tips, and real-world experiences.
Discover the essential elements that make up a winning content marketing strategy as Sarah Noel Block pulls back the curtain on her ingenious marketing techniques. Learn how to craft compelling narratives that captivate your audience, create shareable content that sparks conversation, and drive organic growth.
Throughout the interview, Sarah will provide practical advice and actionable strategies to elevate your content marketing efforts. Gain insights on leveraging various content formats, optimizing for SEO, and utilizing data-driven approaches to maximize your content's impact.
This captivating episode also touches upon the future of content marketing as Sarah and Kaushal engage in a thought-provoking discussion. Explore emerging trends, innovative technologies, and the evolving landscape of consumer behavior that will shape the content marketing landscape in the coming years.
Whether you're a seasoned content marketer or just starting your journey, this final episode is a must-watch for anyone seeking to enhance their content game. Tune in to "The Growth Genius" and gain exclusive access to Sarah Noel Block's expertise, as she shares the secrets to content marketing success that have propelled Tiny Marketing to the forefront of the industry.
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In this episode of The Growth Genius, we have a special guest, Shelly Singh, Country Director - Americas at Infidigit, who will be discussing the role of privacy and data protection in marketing. Joining her is Mary Teahan, Head of APDA, who will share insights on what consumers want with respect to privacy and data protection in marketing, the changing landscape in consumer privacy, and suggestions for marketers.
In this insightful conversation, Shelly and Mary will explore the importance of privacy and data protection in marketing, and how it impacts both consumers and marketers. They will discuss the latest trends and challenges in consumer privacy, and provide valuable suggestions for marketers to navigate this changing landscape.
Don't miss this episode of The Growth Genius, where you'll gain valuable insights on privacy and data protection in marketing, and learn how to stay ahead of the curve in this ever-evolving landscape.
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In this episode of The Growth Genius, we dive into the world of innovative marketing strategies for growing BFSI (Banking, Financial Services, and Insurance) companies. Join us as Luisa Mazinter, the Chief Growth Officer of Mesh.trade, sits down with Shelly Singh, Infidigit's Country Director - Americas, to discuss the key drivers and effective approaches in the BFSI sector.Whether you're a marketing professional, an industry enthusiast, or simply curious about the growth strategies employed in the BFSI sector, this episode offers a wealth of knowledge and actionable tips.Tune in to this insightful conversation and unlock the secrets to driving growth and success in the BFSI industry. Don't miss out on the chance to learn from these two industry experts as they share their expertise, experiences, and predictions for the future.Subscribe to The Growth Genius channel and hit the notification bell to stay updated with our latest episodes. Join our community of growth enthusiasts and gain valuable insights from the brightest minds in the industry.Connect with us on social media to share your thoughts and continue the conversation. Thank you for joining us on this journey of growth and innovation in the BFSI sector with Luisa Mazinter and Shelly Singh. Let's unlock the keys to success together!
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In this exciting episode of The Growth Genius, we're delighted to have Gretchen Littlefield, CEO of Moore, and Shelly Singh, Country Director - Americas at Infidigit, join us for an insightful discussion on customer data platforms (CDPs) and their potential to skyrocket your growth. 🚀Dive into the world of CDPs with our expert guests and learn how to harness the power of data to drive your success. Don't miss out on this opportunity to level up your growth game! 💥
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In this power-packed episode, Shelly and Jay will cover a wide range of topics related to email marketing. They will share tips and strategies for crafting effective subject lines that increase open rates, as well as techniques for implementing personalized content in your emails to drive engagement and conversions.They will also discuss how to craft an email on an uninteresting subject or continue a conversation with an uninterested customer, providing valuable insights on how to keep your audience engaged and interested in your brand.Shelly and Jay will also share their recommendations for the ideal days and frequencies of sending emails, as well as the pitfalls to avoid when creating email campaigns. They will discuss powerful metrics for email marketing beyond open and click rates and provide insights into campaign trails and global and local trends in email marketing.Finally, they will offer suggestions for marketers to implement in the near future, providing valuable insights and actionable tips for taking your email marketing campaigns to the next level. So, don't miss this episode of The Growth Genius, where Shelly and Jay will share their expertise and insights on email marketing and help you achieve your business goals!
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In this power-packed episode of The Growth Genius, Wendy Pease from Rapport International and Shelly Singh, Infidigit's Country Director - Americas, come together to discuss the significance of global marketing as a growth driver for businesses. They'll share insights on the challenges and opportunities that come with expanding your business globally and provide tips on finding a good translation company.In this episode, Wendy and Shelly will cover the following topics:1. The two biggest mistakes or challenges in global marketing: Wendy and Shelly will delve into the common pitfalls businesses face when entering the global market and how to overcome these challenges for successful international expansion.2. How to find a good translation company: They'll discuss the importance of accurate translations in global marketing and share tips on selecting the right translation partner for your business.3. Will AI take over human translators? Wendy and Shelly will explore the future of translation, discussing the potential impact of AI on the industry and whether human translators will still play a crucial role.4. Interesting case studies from Wendy's experience: Wendy will share some fascinating case studies from her work in global marketing, highlighting the successes and lessons learned from various businesses.5. Top three trends Wendy sees in the marketing industry: Stay ahead of the curve as Wendy reveals the latest trends in marketing and how businesses can leverage them for growth.6. The passion Wendy follows outside of her professional life: Get to know Wendy on a personal level as she shares her interests and passions beyond her work in global marketing.Don't miss this incredible episode filled with valuable insights and actionable advice from industry experts! Make sure to like, comment, and subscribe for more amazing content on business growth and marketing strategies. 🔔 Let's grow together! 💪
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Welcome to another exciting episode of The Growth Genius! In today's episode, we bring together two industry leaders - Shelly Singh, Infidigit's Country Director - Americas, and Drew May, Wiland's Chief Client Officer. They'll be discussing the ins and outs of adopting a data-driven marketing strategy for achieving business success.🔥 Key Takeaways:- Overcoming challenges in data-driven marketing practices- Understanding consumers' perspective on data usage for customer engagement- Ensuring goal achievement with data-driven marketing strategies- Drew's top three marketing campaigns- Top global and local trends in data-driven marketing- Expert tips from Drew on the future of data-driven marketingDon't miss this opportunity to learn from the best in the industry! Make sure to like, comment, and subscribe for more insightful episodes of The Growth Genius. Stay tuned for more expert discussions on the latest trends and strategies in the world of business growth.
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Join us for an engaging and informative conversation with Shelly Singh, Country Director - Americas at Infidigit, as she hosts Shannon McCraken, CEO of The Nonprofit Alliance. In this exclusive discussion, they will delve deep into the world of direct marketing and its immense potential in driving growth for nonprofit organizations.One of the key topics they will explore is the importance of direct marketing for nonprofit organizations. As the nonprofit sector becomes increasingly competitive, it is crucial for organizations to effectively communicate their mission and impact to potential supporters. Shelly and Shannon will discuss the challenges nonprofits face in implementing effective marketing strategies and offer insights on how to overcome these obstacles.Social media has become an essential tool for nonprofits to engage with their audience and amplify their message. Our experts will share their tips on how nonprofit organizations can stand out on social media and create a strong online presence that resonates with their target audience.The conversation will also address the decline in donations for charity from homes and the factors contributing to this trend. Shelly and Shannon will provide their perspectives on how nonprofits can adapt to this changing landscape and continue to secure vital funding for their cause.In addition, they will discuss the top three local and global trends impacting the nonprofit sector, offering valuable insights on how organizations can stay ahead of the curve and capitalize on emerging opportunities. As the sector continues to evolve, it is essential for nonprofits to remain agile and responsive to these trends.Lastly, Shelly and Shannon will share their thoughts on where nonprofits should focus their efforts in the future to ensure long-term success and sustainability. By understanding the key drivers of change and adapting their strategies accordingly, nonprofits can position themselves for continued growth and impact.So, join us for this insightful conversation that promises to leave you inspired and equipped with the tools you need to take your nonprofit organization's marketing efforts to new heights. Subscribe to our channel and turn on notifications to ensure you don't miss this valuable learning experience!Watch the video here: https://youtu.be/iCCLMfNA8MI
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Welcome to a brand new episode of The Growth Genius! In this episode, we have a special guest, Edward Leaman, Executive Vice President of California Closets, who will be sharing his expert tips and strategies for successful brand building with our host, Shelly Singh.Edward is a seasoned professional in the field of brand building and has extensive experience in driving growth for businesses. In this episode, he will be discussing some of the most significant strategies that businesses can implement to build a successful brand and drive growth. He will also talk about the best ways to utilize technology, data, and creativity to become a business of experience.Additionally, Edward will be sharing his thoughts on whether companies should personalize their approach to customers, and how to combine data with emotions to develop a compelling story that resonates with their target audience. He will also be sharing examples of two successful marketing campaigns and discussing the top three trends that marketers should be watching for in 2023.Finally, Edward will be diving into the thought process of customers behind sustainable brands and how businesses can appeal to this growing market segment.This is an episode that you won't want to miss! Join us on April 19th, 2023, to hear from Edward Leaman and learn how to build a successful brand that drives growth. Be sure to tune in for all the expert insights and strategies that Edward has to offer.
Watch the video here: https://youtu.be/fLddT4nlLxA
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Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit's Country Director - Americas, shares his expertise on how post-COVID-19 marketing can be an opportunity for organizational growth.We also discuss what marketers need to consider when embarking on the "new old normal", including any pitfalls to be careful of. Adrian shares some campaigns that have inspired him and provides valuable advice for young marketing professionals.Don't miss out on this informative and engaging conversation about the future of marketing in a post-pandemic world. Tune in to The Growth Genius and join the discussion!
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Join us on April 5th for a new episode of The Growth Genius featuring Cedric Dias, Group Head of Digital and New Growth at OONA Insurance, as he shares insights on the significance of talent for driving business success. In this discussion, Cedric will elaborate on the following key points:The importance of a well thought out brand experience as a significant growth driver for a company, and examples of brands that have created memorable experiences for their customers.➡️ Why talent is the key driver for a marketing organization, and how talented individuals play a critical role in shaping an organization's success.➡️ How talent plays into the organizational structure, and why it's essential to develop a team of experts with complementary skills to build a high-performing marketing team.➡️ Guiding principles for organizations looking to attract, develop, and retain top talent, including the importance of fostering a culture of continuous learning and growth.➡️ How the role of marketers has evolved with the changing digital landscape, and why it's crucial to stay up to date with the latest technologies and trends to remain competitive in the market.Don't miss out on this insightful discussion, hosted by Shelly Singh, Country Director - Americas at Infidigit. Join us for valuable insights that can help you build a successful marketing organization.Watch the video here: https://youtu.be/NskUx7sLC-Q
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Welcome to the latest episode of The Growth Genius! In this episode, we are excited to bring you a special guest who is an expert in data-driven marketing - Renata Dadić, Head of Media & Website Management, from Deutsche Bank. Renata is a seasoned marketer who has spent years mastering the art of data-driven marketing, and in this episode, she will be sharing her insights on how data can be a game-changer for any business looking to drive growth.Renata will be joined by the Country Director - Americas at Infidigit, Shelly Singh, for an engaging discussion on how data can bring efficiency to your marketing strategy. They will delve into the importance of a data-driven approach and how it can help you make informed decisions, optimize campaigns, and achieve better results.Renata will also share Audi's fascinating case study showcasing the power of data-driven marketing. Through this case study, you will see firsthand how a data-driven approach can unlock new growth opportunities and drive business success.In addition to the case study, Renata will also be discussing the top global and local marketing trends that every marketer should be aware of. By keeping abreast of the latest trends, you can stay ahead of the competition and maximize your marketing impact.Overall, this episode is a must-watch for anyone looking to elevate their marketing game and drive growth for their business. So, tune in to this episode of The Growth Genius featuring Renata Dadić and hosted by Shelly Singh, and discover how data-driven marketing can help take your business to new heights.
Watch here: https://youtu.be/Ods-IrCoF0k
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Are you tired of spending countless hours on marketing campaigns that don’t seem to be working? Do you want to take your business to the next level and achieve your marketing goals? We have Charles Manuel of FreshIdeas, and Infidigit’s Host, Shelly Singh, discussing how marketing automation can help you streamline your marketing efforts, achieve better results, and take your business to the next level.Charles is the Founder & CEO of FreshIdeas LLC, a boutiqueconsulting and advisory firm headquartered in Singapore. Charles and his team at FreshIdeas help clients by combining their experience and expertise with leading-edge, AI-driven technology platforms to drive and deliver sustainable Digital Transformation initiatives.Charles also advises Private Equity and Venture Capital firms in theareas of Value Ecosystems, Enterprise transformation,Culture/Diversity leadership and Transformation agenda. A regularspeaker at industry events, he is also sits on the board of variouscorporate and non-profit organisations.Charles also discusses the challenges and opportunities faced by CMOs in integrating marketing technology into marketing processes, creating a balance of pairing automation with human expertise, key areas and use cases where technology and AI are making a big difference, must-have efficient automation tools, and how emerging technologies will reshape digital advertising.Hosted by Shelly Singh, the CEO of Infidigit, The Growth Genius is a podcast featuring interviews with some of the world's most successful entrepreneurs, marketers, and business leaders. Each episode is packed with insights, tips, and strategies that you can use to grow your business and achieve your goals.Don’t miss this exciting conversation about how marketing automation transforms marketing strategies and the opportunities and challenges that come with it. Tune in to The Growth Genius today! 🚀📈Watch the video here: https://youtu.be/VlZAe7zyvkM
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In this episode of The Growth Genius, powered by Infidigit, we explore the crucial role of data and analytics in achieving business success. Our guest, Prakash Chandrasekar, Director, Customer Experience ASEAN at Oracle, shares his experience and insights on the subject, joined by host Shelly Singh, CEO of Infidigit.The conversation covers a range of topics, including the evolution of data-driven marketing pre and post COVID, the benefits of sustainability marketing and examples of successful initiatives, and trends shaping up in the post-COVID world. Prakash also offers valuable insights on what marketers should focus on in 2023.Join us for an informative and engaging discussion on the power of data and analytics, sustainability marketing, and the future of marketing trends. Don't miss this opportunity to learn from one of the top experts in the field, Prakash Chandrasekar, and hosted by Infidigit's Country Director - Americas, Shelly Singh.Watch the video here: https://youtu.be/bjtCblvwhDI
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Welcome to The Growth Genius show! In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world's biggest brands.
In this interview, Infidigit’s Country Director - Americas, Shelly Singh, will host Rishad and discuss his insights on how businesses can adapt their marketing strategies to thrive in today's rapidly changing business landscape. He will discuss the importance of understanding your customers' needs and preferences, leveraging data and technology, and creating a culture of innovation within your organization.
Rishad is an author, speaker, teacher and advisor with four decades of experience helping people and organizations reinvent themselves to remain relevant in changing times. He is also the author of “Restoring the Soul of Business: Staying Human in the Age of Data,” a best-selling book that balances data and human elements in business. He also hosts the “The Future Does Not Fit in the Containers of the Past” podcast, where he shares his perspectives on navigating the future.
Rishad will also share his thoughts on the future of marketing and how businesses can stay ahead of the curve. Whether you're a small business owner or a marketing professional at a large corporation, this episode is packed with valuable insights and practical tips to apply to your marketing strategy.
So, if you're ready to learn from one of the best in the business, be sure to tune in to this episode of The Growth Genius show with Rishad Tobaccowala!
Watch the video interview here: https://youtu.be/e0MtXK_aTao
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Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we'll explore the key factors that make marketing challenging to ensure future generations of talent.
We have Terri Bartlett from Terri L. Bartlett & Associates to discuss the role of acquiring the right talent in this ever-changing world of digital marketing. The episode will be hosted by Infidigit’s Country Director - Americas, Shelly Singh.
Terri and Shelly also discuss the importance of staying up-to-date with the latest marketing trends and technologies and why marketers must tackle the oncoming challenges in the marketing domain. Terri hopes to inspire and prepare future marketers to tackle the complex and rewarding marketing world by exploring the challenges.
Watch the video here: https://youtu.be/Cl5--mfgodc
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On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes.
Shelly Singh, Infidigit’s Country Director - Americas & DMAasia Co-Founder, will interview Karen, an accomplished Fortune 50 Marketing and Advertising Executive with Global Analytics, Research & Consumer Insights Experience. She has recently spearheaded a Center of Expertise for measuring the contributions of Marketing to overall business performance. Karen is a consultant specializing in improving Marketing Effectiveness. Before establishing her practice in 2017, she was Director of Global Advertising & Marketing Effectiveness for General Motors, where she accelerated improvements in marketing accountability globally. While there, she led an Enabling Analytics function focused on competitive intelligence, predictive modelling and the development of optimization tools.
Karen and Shelly discuss the importance of marketing accountability in business success and why it is crucial in today’s digital age. She also highlights the symptoms entrepreneurs should be aware of when they notice a lack of marketing accountability. Karen also talks about key metrics needed in marketing accountability and how to create specific and attainable goals for success. She also highlights the top three campaign trials and trends in the marketing world that you need to focus on in the coming years.
Watch the video here: https://youtu.be/5OvSUPyhCvM
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In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023.
In a conversation with Shelly Singh, Infidigit’s Country Director - Americas & DMAasia’s Co-Founder & Director, Bruce shares insights into the evolving WG spend model, a recap from 2022 ad spends, economic and geo-political headwinds impacting marketing growth, the pace of market expansion, details of CTV and video, digital performance media, political influence on rising interest rates, macro trends that are driving the market, retail media marketing, inflation driving cost, interest in the behavioural event, and more.
Watch the video here: https://youtu.be/sAz5XVHR7Zc
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In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business success.
Brent has gained a national reputation for challenging industry norms and is known for his firm belief that brands need to be “more human.” He is an award-winning designer and highly sought-after speaker on creativity, design and branding. He has been helping build brands such as Disney, House of Blues, Reebok, Jockey, Microsoft and multiple Las Vegas resorts for over 35 years.
In this interview with Infidigit’s Country Director - Americas, Shelly Singh, Bren talks about connecting with customers personally, displaying empathy and understanding, and building relationships based on trust and mutual respect. Through humanity marketing, businesses can differentiate themselves from the impersonal and often robotic approach of traditional marketing and establish a deeper connection with their target audience. Whether through relatable content, personalized interactions, or genuine customer experiences, humanity marketing is the key to forging lasting relationships with customers in today's digital age.
Brent also explains the concept of humanity marketing and how brands can leverage it for growth. He also has some case studies of brands he has created growth for and the ones he has liked in the industry. Brent also highlights the top local and global trends in D2C (direct-to-marketing) marketing and his tips for marketers in 2023.
Watch the video here: https://youtu.be/yvVKkFPF3lA
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In this episode of The Growth Genius, we have Stratabeat’s Founder & CEO, Tom Shapiro to talk about the role of creative and lateral thinking in the marketing and how businesses can use it to their advantage. Tom will be hosted by Infidigit’s Country Director - Americas, Shelly Singh.
About Tom:
Tom is the CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, digital PR, and web design. Through his career, Tom’s clients have included market leaders such as Intel, GE, and AT&T. Previously, Shapiro was the Director of Digital Strategy at iProspect.
During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.”
About the Topic:
Creative and lateral thinking are important skills in marketing. Lateral thinking, invented by Edward de Bono, is a type of messy thinking that is different from the logical thinking most people use today. It involves expanding your thinking to find new solutions. Lateral thinking can be used to turn a product weakness into a strength by emphasizing a different point of view. Creative thinking can be triggered by different techniques and is an effective method for generating new ideas and testing them in new environments.
Tom also sheds light on how marketing has evolved over the past few decades and why brining creative and lateral thinking to the table is more than important in this digital age. He also shares his view on why marketers need to create new marketing practices rather than following the textbook knowledge about marketing. Tom has also shared some techniques that marketers can use to become more creative and innovative.
While speaking with Shelly, Tom also shares case study of Salesforce on how they used behavioral science to beat their competition in the market. Along with it, he has explained how neurorscience and behavioral science works with SEO.
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Learn about the importance of Direct-to-Consumer (D2C) eCommerce marketing in today’s episode of The Growth Genius series. Join Infidigit’s Country Director - Americas, Shelly Singh, as she delves deeper into the topic with today’s Genius Mugdha Hedaoo, the Founder & CEO of GoPlay Cosmetics.
Mugdha’s career spans B2B SaaS and D2C eCommerce businesses. She has worked with high-performing marketing teams in agile, data-driven environments and markets the products globally. Having worked with MNCs and startups at the grassroots levels, she has developed a unique perspective on building strong data-centered GTM strategies to align with product roadmaps and overall brand vision. Since she has bootstrapped her own DTC eCommerce brand, GoPlay Cosmetics, she will share her industry learnings in today’s episode.
D2C eCommerce marketing is the strategy and tactics used by a company to promote and sell its products directly to consumers through an online storefront or website, bypassing traditional brick-and-mortar retail channels. This approach gives companies more control over their brand, customer experience, and profit margins. D2C ecommerce marketing can include tactics such as social media advertising, email marketing, influencer partnerships, and search engine optimization.
While talking about building GoPlay Cosmetics, she shares insights into the challenges D2C brands might face climbing the success ladder. She talks about how to formulate and execute go-to marketing strategies for businesses successfully. Mugdha also highlights the three critical pillars that define success in D2C eCommerce marketing.
Getting candid with Mugdha, Shelly also discusses the things Mugdha and GoPlay Cosmetics could’ve done differently to grow the business. They talk about churning quality content via influencer marketing and growing cosmetics brand with the help of crowdfunding websites like Kickstarter. Mugdha has also shared insights into omnichannel marketing and the trends she sees in D2C eCommerce marketing.
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In this episode of The Growth Genius, Infidigit's Country Director - Americas, Shelly Singh discusses the importance of B2B (business-to-business) marketing with eMarketing Strategy’s President Ruth Stevens. She will share some major insights into adapting top B2B marketing for business success. About the Guest: Ruth practices consulting to assess clients’ current marketing programs and guide them on taking their game to the next level. She specializes in business markets, sales lead generation, and account penetration strategies.
About the Video: B2B marketing promotes products or services to other businesses rather than individual consumers. It is an essential aspect of any business that wants to grow and thrive. It allows companies to establish and maintain relationships with other businesses, increasing sales, revenue, and long-term success. We will cover different strategies and tactics that can be used in B2B marketing, as well as the key benefits of utilizing a B2B marketing approach. Whether you're a small startup or a large corporation, understanding the importance of B2B marketing is crucial for achieving your business goals.
In the conversation, Ruth shares some insightful information on the latest trends in B2B marketing that marketers should consider for promoting their products and services. She also talks about whether marketers are seeing the death of traditional sales techniques with the advent of digital marketing.
Ruth also talks about the important role SEO plays in B2B marketing and how businesses can leverage and grow organically more than just with paid ads. Additionally, she discusses the future of B2B marketing and the lessons that marketers should adopt to grow in the industry.
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In this episode of The Growth Genius, we have Lifestyle Stores’ Sr VP & Head E-Commerce, Srinivas Rao, with whom we will talk about the emergence of e-commerce in offline retail brands.
About The Genius: Srinivas has over 20 years of experience in Sales and Marketing across FMCG, Consumer Durables and Retail industries, including 16+ years at Lifestyle – India’s most preferred fashion destination. He is an integral part of Lifestyle’s growth, contributing immensely in establishing Lifestyle as a youthful brand in the country besides building several brands such as Ginger, Forca and Melange among others. He has keen interest in consumer behavior, data analytics and the intricate nuances of content marketing. He is an avid traveler and a keen marathon runner.
About The Topic: As more consumers shift to online shopping, traditional brick-and-mortar stores are adapting by incorporating digital technologies and platforms into their business models. We discuss the benefits and challenges of this transition and examine some examples of successful e-commerce integration by offline retail brands. From omnichannel strategy to increasing online presence, this video will provide insight into how offline retail is evolving in the digital age.
The emergence of e-commerce in offline retail brands is a trend that has been on the rise in recent years. As more consumers turn to the internet for their shopping needs, offline retail stores are looking for ways to adapt and stay competitive. This transition has brought about many changes to the way brick-and-mortar stores operate, such as the integration of digital technologies and the use of online platforms to sell products.
The emergence of e-commerce in offline retail also allows for a new omnichannel strategy, where consumers can buy online and pick-up in-store. As a result of this trend, we are starting to see the blurring of lines between online and offline retail, which is changing the retail landscape as we know it. This video will explore the many benefits of e-commerce integration and the challenges that come with it, as well as the real-life examples of successful offline retail brands that have embraced e-commerce.
Enjoy the video experience here: https://youtu.be/gv8C6IjK6wE
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In today’s The Growth Genius episode, we have Parle Products’ Sr. Category Head - Marketing, Krishnarao Buddha, who will share the successful marketing story behind the popularity of Parle products in the Indian market and some of his marketing tips for new and upcoming brands.
With over 27 years of marketing experience, Krishnarao has a wealth of knowledge and expertise. His passion for turning around ailing brands and creating new and profitable ones has become his passion. He has been heading Parle Products' snacking, confectionery, cakes & rusk brands since 2001.
Parle is an Indian confectionery and biscuit brand that has been around for over 90 years. Marketing strategies are a key component of the brand's success. One of the key components of their marketing strategy was the use of memorable slogans. The brand's memorable slogan, "Parle-G, G for Genius", is just one example of how it has established itself in the market.
Kaushal Thakkar, Founder & MD of Infidigit, interviews Krishnarao about his 21+ years of working with Parle and strategies to build long-term synergies between employers and employees. Furthermore, he discusses how he contributed to Parle's revenue after joining the company.
Krishnarao has also discussed Parle's marketing strategies to beat its competitors in the late 20th century. During the interview, he describes how Parle-G evolved to become the name it is now known by. Moreover, he explains how to create effective marketing strategies for new entrants to serve consumers' needs and fads.
Watch the video on the Infidigit YouTube Channel here: http://bit.ly/3RNhQW5
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Continental Coffee has disrupted the Indian coffee industry since its establishment in the early 1990s. Meet Praveen Jaipuriar, the man responsible for making the brand one of the world's best coffee brands. During an insightful conversation with Kaushal Thakkar, Director & Founding Partner of Infidigit, he discusses his contributions to the FMCG industry.
Having worked in the FMCG industry for over 20 years, Praveen has extensive experience in Health Care, Foods, Oral Care, Personal Care, Home Care and Beverages (Real & Activ Juices), and Culinary (Homemade).
Praveen shares his learnings and growth stories from working in the FMCG industry in the video. As well as analyzing how he contributed to Continental Coffee's success in India, he outlines his role in making it a household name. Praveen also shares his perspective on Philip Kotler's marketing theory and how it is unreliable today.
Watch the video here: https://youtu.be/EA7rNaN8Pek
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In this episode of The Growth Genius, we talk about how behavioral science has changed the marketing game for businesses around the globe. HBT Marketing’s Co-Founder Nancy Harhurt and Infidigit’s Country Director of Americas, Shelly Singh, discussed the many things that make behavioral marketing a go-to strategy for business success.
As a marketing specialist, Nancy specializes in getting people to respond by combining best-of-breed creativity with behavioral science. In the episode, she provides more in-depth insights into how behavioral science is applied to marketing. But what is behavioral science?
The field of behavioral sciences, which includes psychology and economics, plays a significant role in marketing. It helps marketers understand how consumers make decisions and how to influence them with effective marketing approaches.
Marketers can also leverage behavioral science to understand the social influence and how it affects consumer decisions. People are more likely to purchase a product if they see others using it or hear about it from a trusted source. The principles of behavioral science are essential to modern marketing. By using them, companies can create more effective, targeted campaigns that resonate with their target audiences.
Nancy also briefly summarizes her famous book “Using Behavioral Science In Marketing.” In it, she discusses how behavioral science can drive customer loyalty and action. Behavioral science, including psychology and economics, can be used to maximize marketing effectiveness by understanding consumer behavior.
Nancy and Shelly also discuss how marketers can take advantage of behavioral science if they still need to. She also breaks down behavioral science principles marketers should understand to improve marketing messages and digital creatives. Additionally, she provides tips for developing omnichannel marketing campaigns leveraging behavioral science.
Furthermore, Nancy shares growth stories about B2B and B2C brands that successfully leveraged behavioral science. Shelly also outlined her top behavioral marketing trends for 2023. Moreover, Nancy speaks openly about her passion, which enhances her professional career.
Watch the full episode here: https://youtu.be/dAgRpZMvjQo
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What is the most effective way to create a marketing strategy that will grow senior living communities like a pro? Piali Dasgupta, the Senior Vice President of Marketing at Columbia Pacific Communities, shares her insights into developing a marketing strategy for senior living properties.
With experience across media, e-commerce, retail, and real estate, Piali is a multi-award-winning marketing and communication professional. A regular speaker at IIMs and juror for multiple award shows, she has a wealth of experience in the business world. Her primary topics of discussion are advertising, mental health, brand marketing, content marketing, and marketing communication. This week on the podcast, she will share how her team of marketing experts have created growth for Columbia Pacific Communities.
In a conversation with Infidigit's Founder & MD, Kaushal Thakkar, Piali addresses the challenges seniors face using digital media. Furthermore, she discusses the importance of proper influencer marketing strategies for marketers who want to reach a wider audience. The two discuss how Columbia Pacific Communities enlisted Bollywood stars like Zeenat Aman, Shabana Azmi, Boman Irani, and Anupam Kher as influencer marketers.
Piali and Kaushal also talk about how the marketing budget has changed post-COVID and the activities Columbia Pacific Communities is performing to drive results for the properties via content marketing. They also discuss how marketers can use the metaverse to reach and grow their businesses.
Want to engage more with the episode? Watch the episode on YouTube: https://youtu.be/oDJ56ERV2Ik
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First-party data is now becoming a go-to strategy for many businesses worldwide. In today’s episode, Infidigit’s Country Director - Americas, Shelly Singh, and Marketdata’s Managing Director, David Charles Whittaker, talk about the crucial role first-party plays in business success and the challenges marketers face with implementing it for their marketing strategy.
Data from first-party sources is one of the most valuable resources businesses have at their disposal. In other words, this is data collected directly by the company, so it is more accurate and detailed than data gathered through third parties. A must-listen for anyone who is interested in learning more about first-party data and how it can boost their business.
David has been Managing Director of Marketdata, the Data-driven Centre of Excellence at WPP's VMLY&R group, since 2008. With extensive experience in data-driven, digital, and integrated marketing, he has driven ROI-focused strategies, merged database/analytics with communication, and managed multi-faceted and diverse teams for blue-chip companies.
In conversation with Shelly, David talks about his experience in the field of data-driven marketing and how it led him to implement first-party data for the businesses he has been working for via Marketdata. He talks about how it is advantageous for businesses to take the first-party data approach and the challenges marketers face while using them.
Working with numerous clients across the globe, David also shares the campaigns that have adopted the first-party data and have growth for their businesses. The video highlights the data-driven trends that will help marketers up their marketing game in 2023.
Want to engage more with the episode? Watch the episode on YouTube: https://youtu.be/Ky9lGEY4m2Y
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Is the approach to marketing different post-COVID? This week on The Growth Genius, Vodafone Idea's Saurabh Bajaj joins us to discuss the impact of the Covid-19 pandemic on marketing. The conversation features Infidigit's Founder and Managing Director, Kaushal Thakkar and Saurabh discussing the future of marketing and how marketing can impact businesses.
Saurabh Bajaj is Vodafone Idea's Executive Vice President of Marketing. He has nearly two decades of experience across various industries, including Business Development, Sales, Marketing, and Innovation. With his extensive experience in creating growth stories for Britannia, Cadbury Celebrations, and Mondelez, this informative session can be a go-to guide for marketers around the globe to learn more about consumer behavior, understand consumer trends, and create an award-winning campaign for their businesses.
Saurabh discusses how the marketing world has evolved from pre-covid to post-covid, as well as consumer trends affecting online and offline businesses. In addition, he discusses how he developed growth stories for popular Indian brands and the role digital marketing currently plays in marketing today.
During their conversation, Kaushal and Saurabh also discuss neuromarketing and Metaverse in detail and how implementing these activities will benefit businesses over the long term. As part of his interview, Saurabh discusses the release of his upcoming book, "The Practical Marketer," and what readers can expect.
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In this episode, we talk to Lou Mastria, Executive Director of the Digital Advertising Alliance (DAA). DAA is responsible for setting global standards for online advertising. They ensure that online ads are relevant, safe, effective, and transparent. This interview with Infidigit's Country Director, Shelly Singh, explores the role of the DAA in business growth as well as insights on online advertising in the future.
Throughout this action-packed episode, we explore the role of DAA in the cookie-less future and how the organization approaches the challenges many businesses face when it comes to advertising. In addition, Lou discusses the various types of Addressable Media Identifiers (AMIs) used by organizations, what they do, and how they are deployed.
Lou and Shelly also discuss how AMI certification is beneficial for businesses and customers. The group also shares examples of AMI-certified companies that have already benefited from the certification. Moreover, Lou outlines what businesses and publishers can do to ensure that the privacy standards and expectations of the industry are met. Lou concludes this insightful episode by predicting whether DAA's AMI certification will be applied outside of the US and discussing the reasons marketers should be excited about it.
Watch the video episode here:
https://youtu.be/FG8ZVbobEg0
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Season 2 of The Growth Genius is in full swing! This week, we have Tedd Aurelius, Vice President of Strategic Services at SG360°, on the show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver.
Tedd with Infidigit's Country Director for Americas, Shelly Singh, deep dive into understanding brand experience from a marketing specialist's point of view and the critical role it plays in influencing customers' feelings about a particular product or company. He shares the growth stories of UPS and British Airways, who implemented the act unified strategy to create an immersive brand experience for their customers. He explains why UPS' Whiteboard Campaign changed the game for the company. Additionally, he discusses how British Airways brought a personal touch through its smart and unique 500 ads.
Furthermore, Tedd shares tips on how marketers can embed the act unified strategy, adapt it, iterate, and use it to drive growth for their businesses. Furthermore, he shares the top 3 global and consumer trends marketers should look out for in 2023. We asked Tedd about his passions outside of work, and he provided some great advice for staying motivated and inspired.
Make sure to check out this episode of The Growth Genius for some valuable insights from an industry expert!
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Welcome back to The Growth Genius, the podcast that gives business leaders, digital marketing experts, start-up founders, and academicians centre stage to share their successful growth stories.
In our first episode of Season 2, we feature Pepe Larsson, Founder, Chairman and Head of Strategy & Innovation at Smicker, who breaks down how consumer buying behavior affects business success. He also delves into how consumer experience and trends are essential for business sucess.
You can watch the video episode here: http://bit.ly/3V9j1jv
#Infidigit #TheGrowthGenius #ShellySingh #KaushalThakkar #PepeLarsson #ConsumerExperience #ConsumerTrends #ConsumerBuyingBehaviour #Innovation #Success #GrowthStories #CX #Growth #DigitalMarketing #MarketingPodcast #DigitalMarketingPodcast #BusinessPodcast #Podcast
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In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.
About The Growth Genius
From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level.
Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it.
So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.
Genius, Divya Dixit
LinkedIn: https://www.linkedin.com/in/divya-dixit-41673a3/
Instagram: simplyd_com
Facebook: https://www.facebook.com/divya.dixit.1238
Twitter: https://twitter.com/dxtdvy?s=08
Host, Kaushal Thakkar
Linkedin: https://www.linkedin.com/in/kaushalthakkar/
In episode #16, Raam Nayakar, the Director - Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.
About the Growth Genius:
Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India's top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his growth retention strategies have helped Myntra in acquiring and retaining customers.
Raam is adept at understanding nuanced customer behaviours and has built products, campaigns, content and custom approaches to drive organic growth across different search channels. He has also partnered with Facebook India to educate marketers about measuring true incrementality.
So, let us join today's Growth Genius as he shares his years of experience in customer acquisition with Kaushal Thakkar, Host - Founder & Managing Director of Infidigit.
Genius, Raam Nayakar
https://www.linkedin.com/in/raamnayakar/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands.
About the Growth Genius:
Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives with leadership teams. She has also enabled digital capability building through digital quotient (index comparison of ~80 brands & 80+ digital KPIs), CAMPS (focused Ecom framework to drive sales & growth), Mavericks (a cross-functional digital champions program to drive themes of utmost importance and help people get trained through experimentation & A/B testing). She is also empowering millennials & GenZ by targeting digitally innovative brands to strategize and execute digital campaigns effectively for maximum returns.
From answering questions about digital challenges to measuring the success of digital campaigns at FMCG companies, Juhi opens up about creating digital growth. So let’s join her and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar.
Genius, Juhi Singh
https://www.linkedin.com/in/juhisingh/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #14, Affle’s Director - Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic.
About the Growth Genius:
From Microsoft to Oracle, and from start-ups like InMobi to Affle, Ankit has immense experience across bigger companies. With 14+ years of experience, he has built an expertise in helping businesses gain exponential growth and revenue in the emerging markets across the globe. He is also a prolific columnist & writer, mindful practitioner, and teaches digital marketing at various business schools.
So, let us join today’s Growth Genius, Ankit Rawal and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar, where they talk about the process of building local and selling globally.
Genius, Ankit Rawal
https://www.linkedin.com/in/ankitrawal/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.
An alumnus of National Institute of Design, Saurabh has become a pioneer in the UX field. He and his team at ZEUX have regularly delivered award-winning digital solutions and tremendous ROI for Fortune 500 companies worldwide across domains such as banking, financial services, telecom, technology and eCommerce. He is passionate about helping incumbent players and startups understand what it takes to create best-in-class digital experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and long-term strategy.
So, let us join today’s Growth Genius, Saurabh Gupta and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating digital growth via exceptional user experience.
Genius, Saurabh Gupta
https://www.linkedin.com/in/saurabhguptazeux/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.
So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering.
Genius, Avinash Bikumalla
https://www.linkedin.com/in/avinashbikumalla/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem.
Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base.
So, let us join today’s Growth Genius Sanjay Trisal and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about the importance of mobile apps for your business and how it has changed the digital ecosystem.
Genius, Sanjay Trisal
https://www.linkedin.com/in/sanjay-trisal-1b60389/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.
Paras is one of the leading community builders who have worked for brands like Facebook, Trello, LinkedIn Local, and more. He is currently working as a program manager at Microsoft Reactor Bengaluru where he has already built a community from scratch to 5,000+ developers.
So let us join today's Growth Genius and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they discussed building digital brands via communities.
Genius, Paras Pundir
https://www.linkedin.com/in/iamparaspundir/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus.
Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award from World Marketing Congress & CMO Asia, three years in a row.
So, let us join our today’s Growth Genius Ashish Agrawal as he discusses how to grow a business through LinkedIn with our host-founder and managing director of Infidigit, Kaushal Thakkar.
Genius, Ashish Agrawal
linkedin.com/in/ashisha312
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Also, Nilay discusses the growth of online businesses during the coronavirus pandemic with our host - founder and managing director of Infidigit, Kaushal Thakkar.
So, let us join today's Growth Genius and find out why moving offline to online would be beneficial for your business.
Genius, Nilay Shrivastav
https://www.linkedin.com/in/nilay-shrivastav/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.
Let’s join today's Growth Genius, and find out the importance of developing apps and marketing them for the growth of a business.
Genius, Rajat Srivastava
https://www.linkedin.com/in/rajatsri/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Our host, the founder and managing director of Infidigit, Kaushal Thakkar, shall discuss with Kiran about the do’s and don'ts about Google Analytics and how it impacts your business. So, without further ado, let us begin with today’s informative episode with Kiran Kurnool.
Genius, Kiran Kurnool
https://www.linkedin.com/in/kirankurnool/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on different social media platforms.
Our host and the founder and managing director of Infidigit, Kaushal Thakkar, will talk about Amit's 12+ years of experience in the world of social media marketing and how he helped businesses create exceptional branding and marketing solutions with AmitPanchal.com. So, let’s find out what today’s genius Amit Panchal has in store for us.
Show Notes:
You can follow these geniuses from the digital marketing and SEO industry that could help you in growing your business:
- John Mueller - https://twitter.com/JohnMu
- Neil Patel - https://twitter.com/neilpatel
- Brian Dean - https://twitter.com/Backlinko
- Larry Kim - https://twitter.com/larrykim
Genius, Amit Panchal
https://www.linkedin.com/in/amithpanchal/
Mobile Number: 9328265452
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, will be on the hot seat. He will discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series. Kaushal will be interviewed by Infidigit’s senior manager of digital marketing, Hiten Sanghani. So, let us find Kaushal's insights on the world of digital marketing and SEO and the origins of Infidigit in this bonus episode.
Expert, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
Host, Hiten Sanghani
https://www.linkedin.com/in/hiten-sangani/
In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and her achievements in successfully creating marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever. So, join Divya and our Host and founder of Infidigit, Kaushal Thakkar, as they decode the role of good content and how you can rank your websites higher on SERPs.
Contact Information:
Guest, Divya Shrivastava
https://www.linkedin.com/in/divya-shrivastava-293b6a16/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media platform - Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips and dos and don'ts about promoting your brand and business through Facebook Ads. This episode will help you in acquiring new customers and building better brand awareness on the internet
Contact Information:
Guest, Manik Singla
https://www.linkedin.com/in/manik-singla-71657a23/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
In episode #1, we will be talking to the digital marketer and growth hacker Pinaki Chakraborty who shares his insights about creating organic growth for business via Search Engine Optimization (SEO).
As we all know SEO has become an essential part of ranking websites and webpages higher on Google Search Engine Results Pages (SERPs). So, prepare your notepad and note down some amazing tips and tricks that Pinaki had to say about how he successfully managed to grow Schneider Electric with SEO.
You can also listen to this podcast on - https://www.infidigit.com/growth-genius/create-growth-via-seo/
Some Questions which Kaushal Asked to Pinaki:
- 3:51 - What is SEO?
- 5:26 - Basic SEO Activities that you should perform on your website?
- 7:24 - What is On-Page SEO?
- 8:59 - What is Off-Page SEO?
- 10:31 - Top three parameters in SEO that help in creating growth
- 20:37 - Role of backlinks to increase the rankings of the website?
Contact Information:
Guest, Pinaki Chakraborty
https://www.linkedin.com/in/pinaki1001/
Host, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/