Beyond Insights with Ruben Ugarte: Recent Episodes
Ruben Ugarte
Conversations about technology, growth, and untold stories. Ruben Ugarte is a Data Strategist that helps companies use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. He has done this with technology companies across 5 continents across all company stages.
Do customers actually care about marketing awards? I doubt it but let's dive more into this week's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and so forth.
Everyone talks about culture but are you promoting the correct values or encouraging doping and cheating?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and so forth.
The death of human creativity in an AI-powered world has been greatly exaggerated. Learn how AI is making humans better at what they do and why we should be hopeful for the future.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
It's never been easier to become a global brand. However, to be global, you have to go local. Learn more about this counterintuitive lesson in today's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
You're always hearing about B2B and B2C, but I'm here to show you why these labels are no longer helpful and how to think about your customers in today's world.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Teams can easily find themselves in a rabbit hole, unsure which way is up or down. This episode talks about the three rabbit holes that trip up companies the most.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
I'm seeing marketing teams split themselves into two camps: the classically-trained and the data-driven. What's the right approach for your company?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
In another edition of "Dumb Ideas", we look at why some companies want to pay different salaries based on where their employees live. Who comes up with this stuff?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
When computers started beating human players, chess was supposed to be over. Instead, Magnus Carlsen is showing that not only is chess thriving, but computers and data have made chess even better.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Companies don't always have to hire new roles to deal with new tasks and responsibilities. Instead, redistributing work among your existing team members can be highly effective. Learn how to do this in this week's episode properly.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Zillow tried to use AI and data to make house flipping profitable at scale, but they had to shut down this unit at a loss of $420 million. Learn the three mistakes that Zillow made and what companies in this space should be thinking about.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Being able to rapidly discover insights in your data is the holy grail for companies. This week, we look at how to improve your "Time to Insight".
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
GE is finally breaking up itself into 3 companies. The breakup marks the end of an era and the death of the conglomerate. Let's look at the 3 lessons you should be thinking about.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Executives want employees back in the office because "that's where innovation happens." That's a strategy based on hope but you need the tangible tactics I'll cover in this week's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Economists have gotten many things wrong over the past 20 years. Can more data save them from themselves and allow them to make better decisions?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
I got a puppy a month ago, and taking care of him has been exhausting but highly rewarding. Here are three lessons from raising and training him.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
There is plenty of talent to go around, but companies are refusing to adopt how they work, making everything worse. Let's talk about the future of work and how you can survive the Great Labour Shortage of 2021.
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There are too many dashboards at most companies and I'm here to explain how we ended up here.
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P.S. If you’re waiting for the pandemic to end before you update your company’s strategy, you’re wasting valuable time. I’ll show you how to create a data-driven strategy in one day for the next 12 – 18 months. Get everyone in your team aligned on the same goals and you’ll make the most out of 2022.
Register here: https://rubenugarte.com/webinar-creating-a-data-driven-2022-strategy/
Not everyone is comfortable with data, but why causes such a vast distinction in data adoption? Learn more in this week's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Our desire to quantify everything is a crutch. Learn three reasons why we can't always put data behind decisions and why it might be better to move on.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The post-pandemic fall that we all expected isn't unfolding as we hoped. However, you still need to be ready for 2022. Do you have a strategy that will make the most of these uncertain times?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Trying to predict the future is a fruitless task. Learn how a recent trip to Costa Rica reinforced this lesson and how your company can avoid getting caught up in this psychological trap.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The Tokyo Olympics have ended, and the results are in. In terms of the total count, the USA is number 1, China is number 2, and Japan is number 3. The results aren't surprising, but why do some countries consistently dominate the Olympics while others struggle? Listen to this week's episode to find out.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Companies and people can get stuck debating pointless issues. Learn why in today's episode and why you should only do things that will visibly impact the customer.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The world is getting warmer, and companies need to think about adjusting to extreme climate events. Even if you don't operate in a climate-danger zone, you will be affected by the increasingly wild events we are seeing.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The restaurant business is tough in normal times and even tougher during the pandemic. However, there are always restaurants that seemed to thrive in any economy while others will close down in one year. In this episode, I talk about the reasons behind these discrepancies and the lessons for any business.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Watching the Euro Cup 2020, I was reminded that some companies operate in teams while others are just a group of individuals. In this week's episode, learn about the value of blinking green lights and walking signs.
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In our lives and companies, we often play the role of referees. We tell ourselves and our teams that we can’t launch a new product in less than 6 months. We can’t increase profit by 10%, or we can’t just go into a new market until all the factors are in the right place. Learn why these limitations are arbitrary in this week's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
You can look in your data for insights or validation. Everyone thinks they are doing the former, but that's not my experience. In this episode, you will learn the difference between these two approaches and choose the right one.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Making mistakes is unavoidable but repeating the same mistakes is not. Are you falling into the same mental traps? I'll give you 3 ideas on how to design better systems and avoid watching re-runs of your decisions.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Complexity is like the mermaid song that used to terrified sailors. If you heard a mermaid singing, you will fall under her spell and crash your ship. Why are we attracted to complexity, and how do we establish guardrails against it?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
I'm constantly asked by clients how to get their teams to take more ownership of their decisions. In this episode, I shared the LDMM model for determining when you should involve other people in decisions and when you need to make them yourself.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The "setup" period of any technical project is exciting and glamorous. However, who will do the unsexy maintenance? Without it, everything will eventually collapse. Learn how to walk the fine balance of long-term thinking.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Being able to test ideas systematically is something that every team knows they should be doing, but few can execute on consistently.
In this episode, I’ll show you how to design testing frameworks that are sustainable even during your busiest season.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
All decisions have unexpected consequences. How do you minimize them? Learn how in this week's episode.
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Speed in decisions has been the mantra of the past 12 months. However, everyone knows the faster decisions can be better than slower ones. Why don't we do it then? I believe that we don't fear speed, but we do fear poor judgment.
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I think data is a fantastic tool for training our intuition. In your toughest situations, all you will have is your gut feeling. You can’t tell people to hold off for one minute while you run a data analysis to determine the next step. I'll show you 3 strategies for training your gut feeling with data.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
We don't quite understand why we age. Aging is a major factor in other diseases like cancer, heart attacks, and strokes but what if we could slow down aging? Would that make other diseases irrelevant? More importantly, are we tackling the right problems in medicine and our companies?
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A year into the pandemic, governments are still struggling to make the right decisions for COVID-19. I'll share 4 reasons why and what you can learn for your business and life.
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Elif Shafak, the Turkish writer, talks about the three types of temples built by humankind: “those that aspire to reach out to the skies, those that wished to bring the skies closer down to the ground and those that did both.”
St. Peters Basilica is one of the rare buildings that did both. In today's episode, learn why we should be building for the long term.
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Retail isn’t dying, but it is changing. Retailers with strong brands will come out even stronger after this pandemic. Consumers want experiences and brands that they can recognize. Are you ready for the future of retailing?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Figuring out what to wear or what to eat may seem like minor decisions. They may even seem inconsequential, but every decision we make drains our energy.
Worst of all, it’s easy to use this knowledge to put off making important decisions, such as providing feedback to your team or carving out time with your romantic partner.
Learn why you should automate or routinize your most common decisions in this week's episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
COVID-19 forced all companies into running experiments. Companies adopted online booking, appointments, and other ideas out of necessity. How many of these ideas will and should continue beyond the pandemic?
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The biggest ideas start on paper as a goal. Executives know that effective leadership goal setting is a prerequisite for running a good company. In this episode, I want to give you 3 ideas to set yourself up for success and set the right goals.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
If you have ever driven by the modern farm, you’re bound to see huge metal cylinders. These cylinders store grain and other products are also called silos. They also represent what can we happen to data inside companies.
Data can also end up stuck inside silos. This episode will help you understand why data silos are problematic and how to start breaking down the walls.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
I love the term data enablement. It sounds fancy and complex. In reality, it merely means that you want people to use data to make decisions. In this episode, you'll learn how to do this successfully.
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Death, taxes, and Tom Brady winning the Super Bowl. Tom won this game in the most boring way possible and why your fundamentals should be the same.
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AI is changing our world, but we haven't fully understood how to answer the ethical questions around it. In this week's episode, I share 3 concepts to help you better design good AI programs.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
I love controversial sports decisions. It always seems like the "right" decision was obvious, but that isn't always the case. In this episode, I go back in time to review the famous (or infamous) decision to throw a pass in Super Bowl 49.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Choosing technology is something that most companies enjoy. It feels like Christmas, except it happens every month. You'll learn why your technology should be invisible, why data flows matters, the 5 elements of data infrastructure, and more.
In this week's episode, I want to help you get the most of your data technology.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients are easily accessible. They are usually right in front of the contestants. This is one of the secrets to make cooking more enjoyable.
The worst time to look for an ingredient is while your food is burning. The same thing happens when using data to make decisions. You need to have everything ready instead of looking for a metric in the middle of a high stakes campaign.
In this week's episode, I want to share 6 actionable strategies for using data to make decisions.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
The COVID-19 pandemic brought back an idea from the 1930s: speakeasies. The difference is that this time it wasn’t about alcohol but fitness studios.
There are always hidden doors in our lives. In business, these hidden doors are opportunities for growth, revenue, and higher profits. They could be new customer segments, new products, or more efficient ways of doing business.
Learn how to find them in this week's podcast episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
This week's topic is Spotify. Long time readers of my blog and newsletter know that I love Spotify. I use it every day, and I'm a premium subscriber. Besides my love, Spotify is a fantastic product full of lessons for other product companies. In this short riff, I'll share 3 that I think every company should be emulating.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Noah about why perfection is killing businesses in an era of COVID-19, why NPS is a vanity metric, and the power of doing boring things consistently.
Noah Fleming has changed the way the world thinks about customers. In under five years, Noah has helped his clients generate over $5bn in word-of-mouth business and new revenue from their existing customers.
Noah works with senior executives and teams across an array of diverse companies such as Michael Kors, The Washington Capitals, Broadway, Mistras Group, and many more. These clients have engaged Noah to find the best strategies, codify sales & marketing processes, and to maximize revenue from new and existing customers.
Noah is also the author of the books" Evergreen: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving, and The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions, and Dealing with Difficult Customers: How to Turn Your Demanding, Dissatisfied, and Disagreeable Clients into Your Best Customers. All three books made three separate #1 category rankings on Amazon including Sales, Marketing & Customer Service.
Connect with Noah:
Website: http://noahfleming.com/
Linkedin: https://www.linkedin.com/in/noahfleming/
Books: https://www.amazon.com/Noah-Fleming/e/B00K3ZV074%3Fref=dbs_a_mng_rwt_scns_share
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For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This week's topic is behaviours, specifically, the behaviours of our customers. The best companies aren't just designing products that customers love. They are designing products that stick themselves to our morning routine or our lunch break. I'll show you how you could do this in this week's Riff.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and others.
In this conversation, I talk with Sumantha about why marketing teams should be thinking about long term retention, the differences in A/B testing across regions, and why you can't blindly trust the statistics of popular software tools.
As a true-blue marketer, Sumantha thrives in a digital environment that enables him to apply and acquire multitudes of knowledge in conversion rate optimization, search engine optimization, pay-per-click campaigns, content marketing, UI/UX, product management, and growth marketing.
Practising the best of momentum making and perfectionism in executing growth models, conversion frameworks, UX strategies for funnel optimization and teaching teams to pursue a customer-centric calling, helps him achieve phenomenal organizational growth while remaining rooted and fighting against user problems.
Connect with Sumantha:
Linkedin: https://www.linkedin.com/in/sumantha-s/
Website: https://endlessroi.com/
Company Website: https://kaspersky.com/
Twitter: https://twitter.com/sunsumantha
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This week's topic is Amazon. I'll be honest; I'm a huge Amazon fan myself. It has completely changed how I purchase products. I use Amazon despite the higher prices, and it comes down to their customer experience. I'll talk about why we happily overpay for Amazon and the lessons for your business.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Rishi about how to use stories to drive conversions, the role of buyer psychology when writing copy, the patterns behind the best infomercials, and much more.
Rishi is a buyer psychology copywriter. For the last 12 years, Rishi has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce, has developed a 9-point copywriting process to optimize conversion rates. Frictionless Commerce works with direct-to-consumer consumer businesses that have invented a better solution to a problem. Companies like HandicappedPets.com and Oransi.com.
Connect with Rishi:
Website: https://www.frictionless-commerce.com/
Rishis' Linkedin: https://www.linkedin.com/in/rawatrishi/
Rishi's Newsletter: https://www.frictionless-commerce.com/join/
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This week's topic is testing frameworks. I'll cover why this is the best way to consistently double your growth, the roadblocks to adopting testing frameworks, and why your expectations may be too high.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Joey about the world of CDPs, best practices for starting a partnership program from scratch, and the benefits of speaking the same language (especially in technical sales).
Joey Malysz currently leads Channel Partnerships at Segment, the world's #1 Customer Data Platform. He is responsible for Business Development initiatives with all agencies, consultancies, and systems integrators within their Partner Program.
Before Segment, Joey worked in a variety of roles at Mixpanel, including Support and Solutions Architecture, before launching their Solution Partner Program.
Outside of work, Joey enjoys hiking, fishing, paddle boarding, triathlons, and "side projects building things" (he's a former engineer and occasionally dusts off his technical chops). He's a generalist at heart who loves trying new things and constantly learning.
Connect with Joey:
Website: https://segment.com
Joey's Linkedin: https://www.linkedin.com/in/joe-malysz/
Segment CDP Week: https://cdpweek.com/
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This week I'm trying a new format: Ruben's Riff. I'll spend 10 - 15 minutes talking about one topic and providing actionable advice for you as the listener. This week's topic is marketing attribution. Is this a dying art? How should companies adjust? What is the future of attribution? The answers to these questions and more can be found in this episode.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Julian about the privacy differences in Europe and the US, the evolution of Google Tag Manager/Google Analytics, and the future of Measure School.
Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.
Connect with Julian:
Youtube: https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA
Website: https://measureschool.com
Linkedin: https://www.linkedin.com/in/julianjuenemann/
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
Welcome to another Q&I, our Questions, and Insights episode format. There's no one else here and I'm answering your most popular questions.
These are the questions for this week's episode:
- How do you get more value out of Google Analytics?
- Are we on the right path with our tracking plan?
- How could we increase the number of new subscriptions from our mobile app?
- Do you need a mobile attribution provider like Branch, Appsflyer, etc?
- We can’t seem to capture accurately within our company. What can we do to fix this?
- What’s your take on the increases in COVID-19 and the seeming lack of interest in them?
If you have your own questions, submit them at ruben@practicoanalytics.com and I'll do my best to answer them in future episodes.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Kimia about how startups should negotiate their biggest expenses (plus why they should do it), the rise of investing models like Tiny, and much more.
Kimia is the founder of Buyer. Buyer is Negotiation-as-a-Service for tech companies. Our team looks at all the software and services you use, then negotiates the best rates without being jerks. They make it as simple as CCing your on-demand procurement team in an email.
Connect with Kimia:
Website: https://www.buyer.co
Linkedin: https://www.linkedin.com/in/hkimia/
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This is the second-ever Q&I, Questions, and Insights. There's no one else here and I'm answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks.
These are the questions for this week's episode:
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What do you think of the usage of analytics in sports like basketball and baseball?
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How do you deal with data discrepancies?
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At what company stage or size would you recommend hiring a dedicated data analyst?
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What do you think will happen to mobile attribution since Apple is making the IDFA opt-in?
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How do you build great dashboards or reports?
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What are your recommendations for upgrading data tools that people aren’t using?
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How do you know that a team is data-driven and what signs should I look for within my team?
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Our team keeps making the wrong decision but we seem to have the right data. What are we doing wrong?
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Our software tools are reporting different numbers for campaign performance. For example, Facebook is reporting 1000 conversions but our analytics tool is reporting 850 conversions. How could we solve this?
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Do you think data will be less appreciated since people seem to rely less on facts?
If you have your own questions, submit them at ruben@practicoanalytics.com and I'll do my best to answer them in future episodes.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
In this conversation, I talk with Chris about how to design frictionless digital experiences, best practices for breaking through data silos, and how to disconnect in a digital world.
Chris Nielsen is a Principal Consultant with Kin + Carta. Chris has years of experience delivering digital products for clients across industry and is a member of the Kin + Carta Advise group, a digitally-native management consultancy that guides organizations on their digital innovation journey by uniting agile thinking, rapid iteration, and proven strategic frameworks to ignite growth.
Connect with Chris online:
Kin + Carta: https://www.kinandcarta.com/en-us/
LinkedIn: https://www.linkedin.com/in/chris-nielsen-2a265766/
Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
This is the first-ever Q&I, Questions, and Insights. There's no one else here and I'm answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks.
These are the questions for this week's episode:
- What’s the difference between a CDP and an ETL?
- How much should companies spend on their data from a budget perspective?
- How to choose KPIs that aren’t vanity?
- What do you think about the usage of data in events like the 2020 US presidential election?
- When should companies invest in machine learning?
- How much do laws like GDPR and CCPA actually matter?
- Our company has data but we can’t seem to actually use it. What can we do?
If you have your own questions, submit them at ruben@practicoanalytics.com and I'll do my best to answer them in future episodes.
If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.
Hussain Mehmood is the founder of MarketLytics and currently leads measurement strategy & analytics solutions as Principal Consultant. He has over 10 years of analytics strategy & engineering experience. He has worked with clients in over 32 countries building high impact analytics solutions for some of the fastest-growing startups, e-commerce, and media companies in the world. In this conversation, I talk with Hussain about making big data accessible, practical application of AI/ML, and the role of technology in data.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
Sajeesh Sahadevan drives product marketing at MoEngage – a customer engagement and analytics platform. Previously he’s worked for Freshworks where he handled marketing for their IT Service Management product, Freshservice.
In this conversation, I talk with Sajeesh about the rapidly changing landscape of consumer behavior, what empathetic brands are doing to build long-lasting trust, and how companies can succeed in up and coming markets like India.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
Tim is a marketing consultant that helps organizations rapidly improve the productivity and performance of their marketing teams to maximize results. He works with national and global brands, as well as award-winning agencies. In this conversation, I talk with Tim about how to manage remote working teams, the role of magic in marketing, and dealing with COVID-19.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/
Conversations about technology, growth, and untold stories. Ruben Ugarte is a Data Strategist that helps companies use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. He has done this with technology companies across 5 continents across all company stages.
For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/