The DOC and the GURU: Recent Episodes
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An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za. .
Marketing #Media #Advertising #SouthAfrica #Podcast
This week on the Doc and Guru Podcast we look back on the year that was. The highlights. The lowlights. And the absence of lights.
As is always the case in South Africa it has been a roller coaster of a marketing and media ride in 2022. So as we prepare to recharge the batteries this holiday season (literally and figuratively) and to reflect on the inevitable challenges that lie ahead in 2023, the Doc and Guru Podcast team would like to thank you all for taking the time to listen, and for joining in the discussion this year.
Have a wonderful break.
And remember. The real problems only start when people stop talking to each other.
Let’s keep talking!
“It was the best of times, it was the worst of times, it was the age of marketing wisdom, it was the age of advertising foolishness, it was the epoch of media belief, it was the epoch of procurement incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair. We had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way”.
With apologies to Charles Dickens and my matric English teacher.
This week on the Doc and Guru Podcast we say farewell to advertising and marketing industry stalwart Yvonne Johnston as she relocates to a new life in Majorca. Or is that Malta?
Yvonne reflects on her early days in advertising and media, and her journey from media planner to founding CEO of BrandSA, and now highly successful Self-Mastery and Leadership Coach.
Yvonne’s journey is a testimony to the power of constantly expanding your knowledge, reinventing yourself and always preparing for the next challenge.
If you’re tired of outsourcing your career join us this week on the #DocAndGuru podcast as we discover what’s next for Yvonne Johnston. And maybe what’s next for you as we all reflect on the challenges and opportunities for us as a nation, and as individuals, in 2023.
Bon Voyage Yvonne. It’s been a pleasure sailing with you these past 30 something years. What a journey it’s been.
Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms.
We discuss all of these and a whole lot more on this week’s The DOC & The GURU Podcast, as we welcome Melanie Sarjoo into the studio. Having just finished a 5-year stint at a major advertising group, Melanie shares her experiences as well as ideas on her New Next.
We chat about how change brings growth and new opportunities – if you are open to it. On DEI, Melanie asks why there aren’t more women heading up the creative function, or for that matter, the entire agency and what can be done about this. She also touches on her personal journey and shares about the Foundation for Inclusive Education and urges that more people with disabilities be employed in the advertising and media industry.
We also touch on culture, remote work, and the importance of understanding and embracing the human side of business; with heart and compassion, whilst showing up differently. With some of her life’s lessons…
So, this is again another end-to-end episode of The DOC & The GURU Podcast that you really don’t want to miss.
change #reinvention #opportunity #advertising #media
As you have come to expect with The DOC & The GURU Podcast, this week is again action-packed as we cover a host of interesting and critically-important topics, when chatting with Jayson Naidoo and Vivien Katzav of the newly-formed Blanchard South Africa.
From the classic and best-selling ‘The One Minute Manager’, Ken Blanchard and his team at The Ken Blanchard Companies have built one of the world’s leading training and development companies over the past 40 years; that is now even easier to access than ever before.
In this episode, we cover both generic and SA-specific challenges as well as some of the world-class educational products and services that are available (in multiple formats). Our chat includes government and societal ills, the corporate market, student engagement, iconic leadership, and are you truly a Servant Leader (listen in to take the quiz) as well as a whole lot more…
With the ongoing challenge to nurture great leaders for today and tomorrow, Blanchard continues to invest in research and design around leadership. In taking this message around the country, Viv is presenting ‘Leadership Malpractice – A South African Perspective’ at a free business breakfast next week. So, if you are in the JHB area, this is a great opportunity to get a sense of what Blanchard can offer you and your company (the link is in the comments below to reserve a seat).
So, as we always say - be part of the conversation and don’t miss out, by listening to another great episode of The DOC & The GURU Podcast.
leadership #training #learning #development #performance
This week on the Doc and Guru podcast we chat with Nkgabiseng Motau Chief Creative Officer at Think Creative Africa and Jury President of the Pendoring Awards 2022. Nkabiseng is joined in studio by Eben Keun General Manager of the #PendoringAwards22 and Chief Brand Architect of Breinstorm Brand Architects.
Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendorings has continued its evolution towards fully inclusive linguistic and cultural representation. And they have UNESCO endorsement to prove it. The awards are now open to all indigenous languages and extend beyond advertising to include inter alia books, music videos and social media content.
More than 60 years ago Marshal McLuhan coined the phrase that has done so much to commoditize media and fuel the race to the bottom for cultural and contextual nuance in advertising.
The medium is the message.
But if we are to succeed with fundamental transformation in advertising and media, or better still transfiguration, then we need to embrace a new reality. When it comes to cultural expression in advertising and media the new reality is that
The message is the medium.
The World Federation of Advertisers (WFA) guide to Diversity and Representation outlines 4 clear themes to explore for DEI
•Inclusive Audience Planning
•Supporting Diverse Voices
•Balancing Brand Safety
•Measuring Success
In a fractious and increasingly divided South Africa, fostering a diversity of voices is a critical imperative.
Join us this week on the Doc and Guru Podcast as we pose the question to the Pendoring Award team
Can we really have sustainable industry transformation without fostering cognitive and cultural diversity?
This week on the Doc and Guru podcast we chat with Lynne Krog - Senior Research Strategist and Kamogelo Aphane - Corporate Affairs Manager at Spark Media about the release of their latest media and marketing database ROOTS 8.0
Under its various noms du rechercher ROOTS research has been conducted regularly since the ‘80s. The latest release ROOTS 8.0 dissects at a granular level the media consumption and retail behaviour of 97 communities across key economically active areas in South Africa.
23,000 interviews were conducted with people who receive a local community paper that is either delivered to the home, sold or bulk distributed, and the database delivers insights into the lives of over 9 million adults living in 3,9 million homes.
From Polokwane to Plett.
The increasingly problematic limitations of traditional F2F research, particularly under-reading at the top end of the market, have necessitated a new hybrid research methodology for ROOT 8.0. But as Lyn Krog puts it there has been “an evolution in the way we asked the questions – not an evolution in the questions themselves”. So ROOTS 8.0 stacks very neatly on top of its predecessors in building a solid foundation for effective advertising and media planning in the retail landscape.
How has Covid19 changed the retail landscape?
On the eve of Black Friday is ‘Deal Hunting’ still a function of Have-not Households only?
And what is really happening in Phuzamaritzburg?
To find out, listen in to this episode of the #DocAndGuru podcast and find out how you can access agile and actionable insights from this important #OpenSource marketing and media database from Spark Media.
Let’s keep talking!
This week on the Doc and Guru podcast we chat with Arabang Makaza - Senior Manager Media Strategy, Planning & Buying at MTN - about her journey across the South African media landscape since the first dawn of democracy in South Africa.
The launch of Pepsi in the early 90s was a defining moment for the local marketing and media industry. Centred on an unswerving commitment to grass roots empowerment, from informal trade distribution to advertising messaging, and even the structure of the agency team, Pepsi laid down a marker for their brand vision in the New South Africa.
And Arabang was part of the Pepsi vision from Day 1.
In this episode you can find out just how we have fared with respect to empowerment over the past 3 decades. Much is being made in the industry about the need to for people to “pass the baton” of media skills but is enough being done to ensure that the next generation is actually ready to run the next leg of the media relay without dropping baton? As Alice in Wonderland said to the MAC Charter
"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Or was that the Mad Hatter?
Where does the baton change take place for media in a Full-Funnel media landscape? If you can’t do digital in a traditional way, is it equally fair to say you can’t do traditional in a digital way? Indeed, when it comes to the Metaverse things get curiouser and curiouser said Arabang.
Stay grounded. Stay curious. Arabang Makaza talks about the importance of doing media with passion and setting out to learn something new about your craft every day.
Join us this week on the Doc and Guru Podcast. Available #free on all major listening platforms.
This week on the Doc and Guru Podcast we chat with the one of South Africa’s most experienced and well-respected media figures - Colin Ramparsadh Business Unit Manager at The MediaShop.
A great team player over the years, Colin is also a passionate and vociferous Liverpool supporter. It’s quite ironic then that the quiet man of media has over the years earned the respect of his peers by being, the undisputed champion of well-reasoned media decision making.
An equally avid Bollywood enthusiast, Colin has been passionate about movies from an early age. In fact Colin was “almost born in a cinema”, so it’s quite fitting that he started his media career with Cinemark during the golden age of cinema advertising.
In this podcast Colin Ramparsadh talks about his media journey over the past 4 decades and his technique for embracing change and remaining relevant in the new mediaverse.
Media strategists in South Africa are at a watershed moment.
In this #DocAndGuruPodcast with Colin Ramparsadh we reflect on the road ahead and some of the critical interventions that need to take place if we are truly going to embrace transformation and survive as a competitive media industry.
So when it comes to media strategy, can we continue to use linear models to explain and predict consumer media-behaviour, or should we be thinking in terms of concentric circles? Is it more important to keep your strawberries in a row or to play with the clay?
In fact, when we consider the continuing obsession many South African strategists have with media trends emerging from Western Europe and North America, rather than markets like India, Brazil and Indonesia, we need to pose the question – are we even playing with the right clay?
In the sporting world the one accolade that we reserve for the best of the best is that we refer to them by one name. Messi. Ronaldo. Rafa. Tiger.
So take a deep breath. Tune in. And listen to Colin this week on the #DocAndGuruPodcast.
Because for all of us in the media industry, there is only one Colin.
This week on the Doc and Guru Podcast we chat with Sadika Fakir – Integrated Media and Digital Director at Tiger Brands.
When it comes to media surely full funnel is simply that - full funnel? So at first glance a title like Integrated Media and Digital seems something of a contradiction in terms. To be sending out a mixed signal. A bit like asking for a boerewors roll at a vegan braai.
Whether it’s a financial juggernaut or a frisky FMCG mix, one of the pillars of successful client-side media management is facilitating open and agile engagement, not only with media agencies, but also with media owners.
Listen in and find out why, when it comes to corporate titles, all is not quite what it seems at first glance. Internal structures and internal processes are not always the same thing.
How do you take a technical specialisation like media – that is normally agency based – and start operating it in the corporate space? Is there a difference between managing an in-house media facility and managing the interface between 3rd party media-agency suppliers?
Sadika outlines some of the key performance criteria for effective channel strategy and for maintaining homeostasis between media creativity and robust procurement in the POE model.
Is the media planning process really just all about Brilliant Basics and is Brilliant Basics the same as being Best in Box?
Listen in free this week to the Doc And Guru Podcast in conversation with Sadika Fakir.
This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
insights #brandgrowth #marketing
This week the Doc and Guru Podcast is in conversation with Tshifhiwa Mulaudzi – Managing Director of MSG Group Sales
Established as part of MSG Afrika Investment Holdings, with a vision to own and operate companies in broadcast media and content provision, MSG Group Sales represents two of Mzansi’s rising star radio stations Power 98,7 and Capricorn FM.
In reflecting on the heyday of media research in Mzansi, we pose the question “is Mzansi still the gateway to media research in Africa”?
As Tshif says, data is currency, but with a Masters in Research Psychology he is one of very few people in the media industry who is equipped to talk media research beyond the numbers. Is there too much emphasis on research reliability in a fragmented media landscape and not enough emphasis on validity? For instance trust is emerging as the critical catalyst for successful communication on radio.
At the end of the day though it’s all about commercialising an audience. Or is it? Radio is such an critical communication platform in Africa and South Africa that all radio stations carry a burden of PBS to some degree. Particularly going into an election.
Listen in and find out how MSG Group Sales goes go about building trust and engagement amongst the listeners of Power 98,7 and Capricorn FM.
Can you put a price on trust? Find out this week on The Doc and Guru Podcast.
Can you believe it – The DOC & The GURU Podcast celebrates 150 episodes this week! And we have another great two guests in studio, as we welcome Ayanda Mda and Papikie Seopa from the Nahana Communications Group to chat all about the important aspects of staff learning and development.
So if you would like to know what skills and attributes are needed to thrive in one of the biggest advertising and media groups, then this is the episode for you. Here Ayanda and Papi chat about the importance of curiosity (of both the industry and your clients’ business), agility and flexibility as you are open, keen and able to constantly learn new things, embracing diverse points of view and avoiding ‘boxing’ yourself in.
We also discuss the power of culture, living values, audacious sessions and how to ‘empower and empassion’. This all fits into a framework of exceptional processes that are constantly applied throughout the Group and married with great, thoughtful and compassionate leaders.
Again, it’s a great episode of The DOC & The GURU Podcast!
learning #skills #development
This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast.
Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap.
This week’s guest on The DOC & The GURU Podcast is Alistair King, Co-Founder of King James and MD/Chief Creative Officer (Africa), Accenture Song. We often say it, as we continue to have such great guests, but this is really an episode not to miss.
In a fantastic chat, Alistair discusses having great aspirations and dreams, detours along the way, the highlights of building SA’s most successful independent agency over 24 years and then selling last year to Accenture Song, the world’s largest digital agency.
We chat about the work and people, culture and clients, as well as constant reinvention and agility (as Alistair wrote his first ad-copy on an old-school typewriter). So, if you want to hear about consulting houses using creativity to solve complex business problems, the thrill of people discussing your advert in a bar, with a healthy dose of life lessons thrown in, then this is the show for you.
creativity #advertising #marketing #media
This week on the Doc and Guru podcast we welcome into the studio Celia Collins, one of South Africa’s most respected media executives and recently appointed VP. of Publicis Media for Publicis Groupe Africa.
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms.
Today on the Doc and Guru Podcast we chat again with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing.
This week on the Doc and Guru Podcast we chat with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service.
This week on the Doc and Guru podcast we continue our chat with radio icon and MTN Radio Awards Hall of Inductee Stan Katz about his ongoing journey from Stan the Man to Stan the Manager.
Stan continues to take us on a radio ride through the early days of 702 and the emergence of true local radio in South Africa - not only as a viable advertising medium, but as an instrument of social change in the 80s.
Is it true that HRH was not amused with Stan the Manager? Listen to the story behind the emergence of 702_Land and discover who was behind the dastardly plot to subvert the lyrics of Land of Hope & Glory.
But that’s all in the past and now it’s about the Return of Stan the Man on his new show on Chai FM. The radio show for the listener who thought they’d heard everything before, Stan’s new show – Herding Katz promises to have
The foresight of a politician … The eyesight of an optometrist AND The hindsight of a proctologist.
So remember – If you can’t make sense of the world, at least on Herding Katz you can make fun of it.
If you’re in radio, or you want to work in radio, the first question you need to ask is “what business are we in?”. Then listen in to Part 1 and Part 2 of the Doc and Guru podcast for the answer. And you could win a free copy of Stan’s highly successful book.
This week on the Doc and Guru podcast we chat with radio icon and MTN Radio Awards Hall of Fame Inductee - Stan “the Man” Katz.
Always true to the radio man’s mantra that you should never say in one word what can be said in two – especially if you’re being paid by the word – we’ve decided to split this podcast into 2 parts.
Stan takes us on a rollicking radio ride from Swazi Music Radio and Capital Radio to WKRP Cincinnati and back. In an unprecedented feat of name-dropping we list of some of the great personalities that shaped Stan’s journey from Stan the Man to Stan the Manager. Sol Kerzner. John Berks. Wolfman Jack. And King Sobhuza II.
Best-known for his time on air on 702 and for launching the 702 Talk Radio format in South Africa, Stan talks about his journey over the years and the evolution of his passion for the “business of radio” and the need to understand “both sides of the money”. All of which has been condensed into his book Radio Advertising – A Sound Investment.
And what a journey it has been.
Voted by the readers of Darling magazine as the sexiest man in South Africa in 1983, Stan was nominated in 1995 as the IMM Marketing Man of the Year. Stan was inducted into the MTN Radio Awards Hall of Fame in 2012.
So if you’re in radio or you want to work in radio the first question you need to ask is “what business are we in?
And if you want the answer to that question, then listen in to Part 1 of the Doc and Guru Podcast and you could win a free copy of Stan’s highly successful book.
And remember – If it ain’t happy! It ain’t happening.
On this week’s The DOC & The GURU Podcast, we chat with the multi-talented Odette van der Haar. So in a very interesting episode that ranges from the start of her entrepreneurial journey selling fried fish bones as a little school girl, all the way to running the Association for Communications and Advertising (ACA), then 2 massive advertising agencies, being a media personality, presenter of Business Beat on the Morning Show on eTV, as well as a business and marketing consultant – it’s all here.
Don’t miss out to hear about her views on advertising agencies that have lost the ability to be agile and have too many unnecessary steps in the process that waste time and adds cost – instead of using smart and effective ways of working. She also discusses transformation in the sector, and the good intentions but poor execution and implementation of the Marketing, Advertising and Communication (MAC) Charter, where she was deeply involved.
Her strong opinions on transformation include; that there should be a process of real skills development with empowerment and enablement, learning and teaching every day, the genuine action of helping your neighbour, no fear of redundancy, and that transformation is not viewed as a punitive measure. In addition, she is equally concerned about large parts of society that have a blame mind-set, a hand-out culture and a disease of corruption.
So, if you want to hear about living with ‘no regrets – only life lessons’, don’t miss this episode of The DOC & The GURU Podcast – for free!
marketing #media #entrepreneurship #transformation
This week, The DOC & The GURU Podcast is renamed to The 2 PROFS & The GURU as we are joined in studio by Prof. Madele Tait, a Professor in Marketing Management at the Nelson Mandela University’s beautiful George campus. So, in another very engaging episode, we chat about a host of interesting topics as the world of academia and marketing practice intersect.
As the former Director of the School of Management Sciences, and now on a year’s sabbatical, Madele shares a host of fascinating insights. We chat about her experience with the recent Marketing Achievement Awards, where she judged the Rising Stars category, and her views on the night’s winners and best in SA marketing talent. We also discuss curriculum design and what is currently being taught at universities to equip tomorrow’s modern marketers. And congratulations are also in order for her current research into banking, where she was just awarded the best paper at an International Academic Conference in London – so don’t miss out to hear all about that.
As always, we ask our guests to kindly share some valuable advice for younger listeners out there, which Madele does – and also tells us about an exciting International Marketing Conference that she is involved in for 2023. So, again – be in the know and listen to The 2 PROFS & The GURU for free!
marketing #awards #education
In another fantastic episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Tinyiko Mageza, the Executive Head of Marketing at the V & A Waterfront.
Listen is, as Tinyiko chats passionately and authentically about her love of her job and how her precinct (with its multiple stakeholders) is so much more than a Ferris wheel and boat cruises around the harbour – in fact it’s an extension of the City of Cape Town, and a jewel in SA’s tourism crown. However it’s not just for tourists, as she and her team have refreshed and repositioned the V & A Waterfront, and continue to work at making the area, with its numerous attractions, a welcoming place for all.
There are incredible people doing incredible things there, and no more so than the ‘From Africa To the World’ initiative that is purposeful marketing at its very best – as it showcases and celebrates some of the best African arts and crafts. This is an excellent example of marketing amplifying and dramatising the business purpose.
Tinyiko furthermore shares critical skills and advice for marketers of today and into the future; sometimes you (as she did) have to take that ‘leap of faith’, don’t let your business definition (in her case, it’s a property development company) limit your marketing dreams, look for the ‘spaces between the buildings’, care deeply and empathetically, show up in an authentic way and see things from the customer’s view as you create ‘moments that matter’.
This is another insightful The DOC & The GURU Podcast – as we wish Tinyiko, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 2nd episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Firoze Bhorat, the Chief Marketing Officer at the Discovery Group.
In an extremely insightful episode, Firoze discusses some of what makes Discovery such a successful company; centralised marketing for all of the verticals so that there’s a comprehensive customer ecosystem, positive behavioural change leading to an unlocking of shared value, replicating parts of the SA-model globally, really demonstrating their purpose with the Discovery Vaccination Centres, and employing the best and brightest marketers who have a fundamental understanding of their respective business units.
He also speaks about robust thinking and ‘staying with the problem longer’, that often leads to better results with products and services that are streets ahead of others, whilst completely disrupting the category. Listen in to hear about the ‘peacock effect’ in media and also some of Discovery’s very interesting values and company culture.
Firoze furthermore shares critical skills and advice for marketers of today and into the future; understand the business so that you are able to positively contribute and don’t just stay in your ‘marketing lane’, seize your opportunities as they present themselves, step out of your comfort zone to stretch your thinking, and understand that career capital is often built exponentially.
This is another insightful The DOC & The GURU Podcast – as we wish Firoze, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 1st episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Asha Patel, the Head of Marketing at Google South Africa and Head of B2B marketing for Sub-Saharan Africa.
In a not-to-miss episode, Asha takes us on her fascinating journey; from growing up in an Indian township to her parents’ foresight on the value of a good education, from taking a chance on a new field of ‘digital marketing’ to working abroad, and from being inspired by an uplifting corporate video to actually working at that fantastic place today.
So, for insights into her 11-year career at Google, listen in. It covers a range of initiatives; from Google’s $1billion investment into Africa to what that means for SMEs, from big digital transformation programmes to thought leadership and skills development, and from her passion for true transformation to tangible business results.
Asha furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, ‘lean in’ and ask for help, drive business ROI and measurement, and don't underestimate the power of mentorship and coaching.
This is another insightful The DOC & The GURU Podcast – as we wish Asha, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 4th episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Neliswa Mncube, the Head of Marketing at LexisNexis South Africa.
In a very interesting episode, she leads the marketing discussion with the concept of growth, seeing her role (and marketing as a whole) as the ‘growth-engine’ of the business. It’s refreshing to chat with a marketer who has really embraced the notion that marketing = business, as we delve into sales and tangible returns, consumer behaviour, content creation, reinvention and repositioning, as well as the exciting challenges of B2B marketing where she doesn’t always have the next shiny object.
Nelly furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, understand and speak the language of business as you articulate the value that marketing adds, develop your soft skills and collaboration (internally and externally), take risks, be informed and take up your space with pride.
This is another insightful The DOC & The GURU Podcast – as we wish Nelly, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to hear what her son thinks of her nomination, then listen in…
MarketingAchievementAwards #marketing #media #podcast
In our third episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Fanelwa Xhiphu, a Brand Manager at the Prestige Cosmetics Group.
A self-described all-rounder, Fanelwa shares her marketing story with us that encompasses multiple markets across Sub-Saharan Africa, and includes managing global brands like Yves Saint Laurent, Dolce & Gabbana, Elie Saab, Elemis, OPI, and Philipp Plein and Chopard fragrances.
We chat about strategy, digital, 360 degree campaigns, the commercial aspects of marketing, different media types, consumer behaviour and a whole lot more. She furthermore shares critical skills for marketers of today and into the future; never underestimate the value of on-the-job training/learning, be versatile and open to learning, work with other areas to understand the total business, and foster good relationships across the value chain (both internally and externally).
This is another insightful The DOC & The GURU Podcast – as we wish Fanelwa, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to know what cologne Gordon wore to his matric dance, then this is the episode…
MarketingAchievementAwards #marketing #media #podcast
In our second episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Taryn Jankes, a Social Media Specialist at Discovery Ltd.
In a very interesting half-hour, she shares about her ‘always-on’ journey at Discovery and how there’s ‘never a boring day’. So listen in to hear how the company values both young voices making an impact as well as the senior voices of leadership, as Taryn works alongside top leaders like Adrian Gore, Hylton Kallner and others on various social media platforms.
Managing an entire ecosystem with authenticity and trust are huge attributes in messaging, as Discovery engages with the top thought leaders and exerts in their respective fields to provide timeous and accurate information to their customers, across all of their business units.
This was evidenced and extremely impressive with their highly visible, national Covid-19 Drive to Vaccinate work over the past 2 years.
We also look at transparency and the right amount of communication, media reporting models, analytics and optimising content, the Edelman Trust Barometer, and fighting against some social media algorithms that radically favour negative content over positive. Taryn furthermore shares critical skills for marketers of today and into the future; have the courage to try and to test – use various platforms to see how your own data works on them – and make more data-driven decisions.
This is another insightful The DOC & The GURU Podcast – as we wish Taryn, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.
Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
Central to this offering is thought leadership which is the key to unlocking the Power of RX
Better skills = better relationships = better results
In this episode of The Doc and the Guru podcast we chat about Gillian’s latest venture – The School of Thought. Powered by the Mighty Networks app which is available on Apple and Android, the School of Thought is an online learning portal which offers members and content contributors access to latest in media and advertising thought leadership.
The School of Thought offers a range of curated marketing and advertising content and even formal structured learning programmes. The learning portal covers a range of topics from Strategic Account Leadership to Principles of Design and Media strategy.
So listen in to this episode of the Doc and Guru podcast and remember.
Stay calm! Stay curious. And network.
We chat partnership, collaboration, synergy and a respect for time on this week’s The DOC & The GURU Podcast, as we welcome Wendy Bergsteedt, Group Head of Marketing at Coronation Fund Managers, and Independent Creative Consultant at Number 10, Ahmed Tilly.
In another very insightful episode, we examine Coronation’s latest campaign – a nostalgic throw-back to lifestyle ads of the 80s. But we don’t only look at the work, that is great and doing really well; we examine the unique way in which Wendy brought together the best people to work in a truly collaborative manner alongside their lead agency, Ogilvy, to produce the campaign (with the starting secret - leave your ego at the door).
Here they break the mould, challenge the industry advertising parity and a category convention by saying that ‘good things come to those who don’t wait to invest’. Whilst everyone else has been preaching patience and time, this campaign and its message is exactly the opposite; in order to live your best life, you don’t have time and need to display a sense of urgency.
So, if you want to hear about being ‘Freshly Consistent’, along with other great marketing insights and lessons, don’t miss out to hear from two experts in their field on The DOC & The GURU Podcast.
marketing #media #collaboration #synergy
Our guest this week on the Doc and Guru podcast is Nombini Mehlomakulu who is a director of Ebony & Ivory Advertising Agency. Nombini is also the Managing Director of Lwazi Investment Capital - a Women’s Investment Holding Company which had made its first investment in the communications sector by taking a stake in Ebony & Ivory just before the Covid Pandemic.
So 3 years later - and now over 50 years young and still going strong - Ebony & Ivory is South Africa’s oldest independent advertising agency.
A strong advocate for local and regional nuance in communication, in this episode Nombini talks about the challenges and opportunities facing locally owned advertising agencies & the importance of ‘absolute ability’ in driving real creative transformation.
Is there still a latent value in the full service agency offering? What does it take for the local agency to remain competitive in the big leagues?
Listen in this week to The Doc and Guru Podcast and find out why Elon Musk would approve of the Ebony & Ivory approach to management, team building and balancing the WFH mindset with a fully integrated communications offering.
This week we have a BONUS episode of The DOC & The GURU Podcast, as we welcome back one of our first, and very specials guests...Napoleon Napsta Masinga.
As a talented multi-potentialite, we look at what he has been up to with his creative journey, in both comedy and the advertising agency - with a specific emphasis on authentic thinking, creation and execution in mother tongue. Being an independent creative consultant, mixing with a lot of people and working with many different agencies, we enquire whether the industry has in fact progressed or not.
We also examine the creative and comedy scene in Cape Town, him building a bridge between that and Johannesburg, and then the very exciting announcement that he has been invited to talk at The University of Chicago Booth School of Business, and is taking the best SA creative stories abroad to share in both the USA and then the UK.
And in other fantastic news, he is now also working with young creatives and collaborating with a host of senior people, who are sharing their life/business lessons across various areas, in a mentorship/give-back event, called The Next Chapter, sponsored by Coronation. So, if you want to find out more or attend this in Johannesburg on Saturday, the 4th June, at the TBWA Hunt Lascaris Building, please find more details in the comments section below.
As we always say, you need to constantly grow yourself to be in the know, so if you’re in marketing or media and want to hear from a line-up of top speakers, don’t miss out and register now to discover your…Next Chapter.
marketing #media #education #thenextchapter
This week on The DOC & The GURU Podcast, we chat with Shanaaz Nel, Media Host Group CEO, about a host of interesting marketing and media matters, including the recent acquisition of PEAR by Media Host.
So, listen in to hear about Shanaaz’s journey from founder and CEO of the first black woman-owned media monitoring company in SA, to her new and expanded role today, operating in 22 countries. Not only do we get into marketing technology solutions, the global Adstream platform, Adlytics and a whole lot more; we chat about their real-life application and how even celebrities fighting a high-profile court battle can’t hide.
As we always say, our expert guests bring so much knowledge to the podcast – and this week is no different. From the accelerating acceptance and use of technology, to the ongoing fragmentation of the media landscape, and from different consumer preferences, to the ebb and flow of new versus traditional media, it’s all in this episode.
So be in the know and listen to The DOC & The GURU Podcast for Free!
marketing #media #mediamonitoring
This week, we stay with our global theme on The DOC & The GURU Podcast, as we chat with Dr. Matteo Tassi, Head of Executive Education at CIES in Switzerland (International Centre for Sports Studies). In another very interesting and far-reaching episode, we start with the important, wider societal role that Matteo and his team are playing in sports education.
He recently spoke on a webinar, 'Beyond the Pitch', on the deep concern about players’ welfare after they retire and the development of CIES’ latest programme, 'The Next 90'. Here he is working with FIFA and former professional football players to manage their transition from the world of professional sport and to design their future, with a second career. So, to hear more about this human-centric and collaborative approach and its early success, don’t miss our episode this week - (both the webinar and details of this programme, can be accessed on the CIES website).
Matteo also goes on to discuss some of the contemporary issues of player welfare in sport, stresses the importance of ongoing education and shares some interesting insights into innovation and disruption from his recent studies at the very prestigious Stanford Graduate School of Business, and closes with some fantastic career advice.
Again, be in the know and listen to The DOC & The GURU Podcast for free!
sport #education #cies #fifa
We welcome back onto the Doc and Guru Podcast The Brandfather – Jeremy Sampson – Managing Director of Brand Finance SA.
It has been over 100 weeks since the start of the pandemic and it is encouraging to note the performance of SA’s top brands. During the first half of the pandemic SA’s top brands declined an overall -2% in value. After the second 52 weeks brand value has seen overall brand value increase by +8%.
It’s not surprising that this year’s theme is SA Brands Driving the Economy and the report has been expanded to include South Africa’s Top 100 brands.
The big hitters dominate again (in terms of brands and sectors). Finance and data still top the pops but it’s interesting to see the performance of Multichoice given the current state of the subscriber TV market.
In any truly dynamic report it’s rarely the ranking itself that provides the most intriguing insights but rather the shuffling in the ranks. Not surprisingly the retail sector has been first out of the post Covid starting blocks. 5 of the Top 20 Most Valuable Brands are retailers, and retailers account for 4 of South Africa’s Top 10 Strongest Brands.
Jeremy highlight several critical factors which are key to the driving Brand value and growth in the retail sector.
In this episode, we unpack the notion of a soft power – the brand’s ability to co-opt rather than coerce consumers. Against the backdrop of Putin’s War in Ukraine the Global Soft Power Index provides a fascinating insight into the positioning and performance of Brand SA.
Listen in this week to the Doc and Guru Podcast and download the Brand Finance SA Top 100 Brands 2022 report free.
Was Henry Ford right when he said “you can’t build a reputation on what you say you’re going to do”?
On this week’s episode of The DOC & The GURU Podcast, we continue with our theme of destination marketing and discuss Hofbrau beer and the world-famous Hofbrahaus in Munich, where Dr. Michael Moller, the brewery director, shares his insights over 22 years.
This is again a story of how a commercial enterprise gets so tightly interwoven with society and culture, that it’s an absolute institution in Munich and a global icon. Listen in to hear how Micheal discusses his varied and very interesting career with absolute passion and enthusiasm, in another positive, enlightening and uplifting episode.
It’s filled with marketing, business and life lessons – where sometimes you need to change and other times you stay the same, the power of a brand, the core product versus what it unlocks in consumers, emotional attachment, career paths and a whole lot more…
So don’t miss out and listen to The DOC & The GURU Podcast for free.
destinationmarketing #hofbrau #hofbrauhaus #business Hofbrauhaus
This week, The DOC & The GURU Podcast comes to you from one of our most spectacular locations ever – the 007 Elements Cinematic Installation, 3 000 metres up in the Austrian Alps at the summit of the Gaislachkogl, as we walk in the footsteps of James Bond.
We always say it, as we always have fantastic guests, but don’t miss this episode as Andreas Zunt, the exhibition manager, generously spends time taking us through what it was like to host one of the most popular movie franchises, when they shot the snow scenes from Spectre in Solden, Austria. Not only did they embrace this truly ‘once in a lifetime experience’, they leveraged it with a world-class museum that tells the tale of Bond in Solden and is testament to what is possible with imagination, the will, money and application – and is a great example of destination branding/marketing and one that many cities can learn from.
This is a masterpiece of marketing, linking James Bond with Solden – so don’t miss out and listen to The DOC & The GURU for free.
marketing #movies #leveraging #destinationbranding 007elements
On this week’s episode of The DOC & The GURU Podcast, we chat with Devashni Murugan, the Integrated Marketing and Communications Director for Accenture in Africa.
As always, we cover a host of interesting topics as Devashni takes us through her career journey, with numerous valuable lessons along the way. Amongst other things, we chat about the role of creativity in solving complex business problems as well as technology as an ally for modern marketers.
We also get into a bit of the detail on the 5 Major Trends from this year’s very interesting Fjord Report; Come As You Are, The End of Abundance Thinking, The Next Frontier, This Much Is True and Handle With Care. And still on marketing, Accenture Interactive is the sponsor of the Marketing Organisation of the Year Award at the 2022 Marketing Achievement Awards – so again, do not miss out and listen to The DOC & The GURU Podcast for free.
marketing #consulting #business #podcast
This week on the Doc and Guru Podcast we chat with Managing Director of Edelman South Africa – Karena Crerar – about the recently released Edelman Trust Barometer Report 2022.
Founded by Daniel Edelman in 1952, Edelman is one of the largest communication groups in the world and for the past 22 years Edelman Trust Barometer reports have become a beacon for companies seeking to navigate the murky waters of building trust through communication. Insights contained in the Edelman Trust Barometer Report 2022 were extracted from a global online sample of 36,000 respondents in 28 countries. The 2022 Report sheds light on the global Trust Zeitgeist through 4 primary silos … Business/ NGOs/ Government/ Media.
In this podcast we explore some of the key findings from the 2022 report including • The significant decline in trust in democracies since last year • The emergence of “my company” as a trusted communication lens through which to view the world • The trust gap between the “haves” and the “have-nots” • The general erosion in trust for advertising and media - and social media in particular It’s a sobering thought that 59% of respondents say that their default position is to distrust until they see evidence to the contrary.
Interesting insights from analysing the Edelman Trust Barometer Reports from a trend perspective. • 2003 “Earned media becomes more credible than Advertising” - the emergence of the POE model. • 2005 “Trust shifts from ‘Authorities to Peers’ – the birth of influencer marketing. • 2010 “Performance & transparency deemed essential to Trust” – the commitment to walking the walk not just talking the talk. Many of these narratives have since become embedded in the lexicon of marketers and advertisers.
What does this mean for marketers and advertisers? What do we need to think about when we are crafting advertising messaging and making media planning decisions? Tune in and listen to The Doc and the Guru Podcast
On this week’s episode of The DOC & The GURU Podcast, we chat true-blue marketing with Sydney Mbhele, the Group Executive – Brand at Sanlam, who shares his valuable knowledge and views on a range of issues.
We often say it (as we have such fantastic guests on our show), and we’ll say it again - if you want to hear an action-packed and highly informative episode on marketing, then do not miss this one!
Sydney, takes us through his business journey, where today he is a senior executive managing a proud 104-year old brand in 45 countries globally.
We chat about Sanlam’s recent brand change to ‘live with confidence’, how that has been received both internally and by the market, their purpose to empower generations to be financially confident, secure and prosperous, and their brand success across a range of measures.
We also examine how to operate at your optimum and be your best self with the IKIGAI model.
Sydney further shares his views on the Marketing Achievement Awards and its theme of ‘Marketing Means Business’ and why marketing should make a difference in society. We close by chatting about the important role of the Marketing Association of South Africa (MASA), where he is the Chairperson, and the need to build a strong and professional marketing community.
Again, invest in yourself by listening to this episode of The DOC & The GURU Podcast – it’s really worth it.
marketing #brand #ikigai #podcast
On this week’s episode of The DOC & The GURU Podcast, we chat about the recent 6 Nations Rugby Tournament and celebrate the success achieved by SA kicking coach, Vlok Cilliers, in playing such an integral part in France’s triumph.
And this show is not just about rugby; it’s a show about the parallels in life and the lessons that are all around us – I promise you, it’s a great listen! As marketers and media people, don’t miss out – it’s of immense value.
Vlok talks about finding the balance between individual brilliance and a team environment, doing the hard yards (and all those inches) well away from the Final, understanding and trusting the process and not just being outcome-focussed, managing the wafer-thin margins (at that level of sport, business and life) that result in fewer errors and a higher win-ratio, the alignment and role of leadership like the captain, Antoine Dupont (World Rugby Player of the Year), and head coach, Fabien Galthie, having mental toughness and paying attention to all the necessary detail.
French rugby has always been blessed with stars and a flamboyant style of play but, it’s also fair to say that they have been notoriously unpredictable and inconsistent at times – but this team seems to have built on the best (and continues to do so) and will go in as one of the favourites at next year’s Rugby World Cup France 2023, on home soil.
We close the show by moving away from the glitz and glamour of this campaign, and chat about the important work that the VlokSkop Foundation is doing in South Africa to help less-privileged people. So, listen in to see how you can get involved and make a contribution?
The DOC & The GURU Podcast is available for Free on all popular players.
success #process #balance #business
This week on the Doc and Guru Podcast we chat with well-known media executive Mauro Black - Director: Content Sales & Distribution at MultiChoice Group.
MultiChoice Group entertainment platforms like DStv, GOtv, Showmax & DStv Now are a hub for more than 19 million viewers across 50 countries. But to many of us planning and buying within the South Africa market, this massive trade in BVOD entertainment content - the energy that fuels these and many other global viewing platforms - is all largely invisible.
At times the quantum of viewer engagement is unfathomable. Multichoice reality show Big Brother NAIJA set all-time records with over 1,2 billion votes cast by viewers.
And speaking of unfathomable in this episode of the Doc and Guru Podcast we address the latest rumours that Eskom will be sponsoring Max Verstappen & F1 in 2022. Forget DRS. This year F1 is going to be all about Eskom ERS.
In this episode our guest Mauro Black unpacks the 5 key pillars of performance that underpin the Multichoice Studios global offering.
At the core of this offering is local content production. Multichoice local content production is up +41% YoY with a target of 45% of GE content spend in 2022. In South Africa local content viewing is up from 35% of viewing time in 2021 to 44% in 2022 YTD. In Kenya this appetite for local content accounts for 49% of viewing behaviour. In Nigeria that figure is a whopping 74% of viewing. Is local culture the new African diamond in the rough?
And speaking of local content, in this episode we leak news about the rollout of the possible return of local movie sensation. Kaalgat Karel II - Karel Oppie Kampus.
Seems like when it comes to broadcaster video content, if you build it they will come.
Tune in and listen free to the Doc and Guru Podcast on all your favourite listening platforms.
On this week’s The DOC & The GURU Podcast, it’s just the two of us, as we chat about a host of topical issues. Again, don’t miss out if you want to hear our views on the state of marketing and media education / curriculum design, transformation - from ‘stereotype reduction’ 30 years ago to DEI today, some clever marketing and great company results, and is the SA advertising and media industry as good as the think they are?
According to some latest research – WARC Rankings 2022: Effective 100 revealed – SA creative and media have slipped and perhaps need to do some hard thinking (and more importantly, good work) to get up with the best again. We also refer to another report – World Federation of Advertisers – GARM Aggregated Measurement Report Vol. 2 – but to get the full story, listen in for free.
So, be in the know and if you enjoyed the podcast, please share it with your friends and colleagues, and also send us recommendations of who you would like to hear being interviewed on the show.
marketing #media #podcast #education
This week on the Doc and Guru Podcast we chat with Kelvin Watt – Director Nielsen Sports SA about the state of sports marketing globally.
We’ve always been told that nobody is bigger than the game but does that still hold true for sports marketing?
As stadiums around the world start to fill up, we have all become excited about the prospect of watching live sport again. But when it comes to watching live sport on Television it seems that one screen isn’t enough.
The value of OTT media rights has quadrupled over the past 5 years as fans around the world have found new ways to build their own virtual sporting communities. Chatting during live viewing events. Sharing ancillary content. Even betting and co-watching on connected devices.
The Nielsen Global Sports Marketing Report 2022 outlines what all this means for sponsors, advertisers and media-owners.
One of the most fascinating insights in the report pertains to the growth of blockchain technology and crypto in the sport marketing sector. In this podcast Kelvin Watt helps to outline how sponsors benefit from NFT and crypto activations and NFT.
After all, what kind of marketing word is fungible anyway?
As many brands shift their event and team sponsorship strategies away from the bigger is better narrative to focus more on the athletes as primary influencers, it’s beginning to seem like the fans and the players might just be bigger than the game after all.
Listen in free to this week’s Doc and Guru podcast and find out where you can download your free copy of the Nielsen Global Sports Marketing Report 2022.
This week on The Doc and The Guru Podcast we chat with one of South Africa’s most evenly balanced #media executives. Kgaugelo Maphai. Managing Director of Magnia Investments and Chairman of the Matrix Group.
A man who has worked all sides of the media fence over the past 21 years, Kgaugelo shares some of his insights on building a successful 100% locally owned business in the local media sector.
The recent rebranding of the Matrix Group media brand as Kintaro signals the need to ensure that industry players sustain our local economy by ensuring that revenue and dividends remain in the country; instead of flowing out to shareholders sitting in the advertising fortresses of Europe and North America.
Compassion isn’t even his middle name. It’s his actual name. So the focus on developing people at the core of his business success comes as no surprise and the Kintaro brand is centred on 3 pillars of future-focused media solutions.
• INTEGRATION. INTELLIGENCE. INNOVATION
In this episode we unpack the significance of these pillars and Kintaro’s vision not only for regional and cultural nuance in local advertising but also for Pan-African relevance and expansion.
Cognitive agility, collaborative processes and cutting edge foresights are the key to winning in the current media landscape. But is foresight enough? Find out in this episode of The Doc and The Guru as we talk about everything from Kaizer Chiefs to amapiano and 1950’s calypso music.
This week the Doc and Guru Podcast ventures out on what we hope will be the first of many Pan African adventures in 2022 as we chat with Tamara Ojeaga – Chief Client Officer Kantar Nigeria.
Kantar’s recently released report 2022 in Africa. The Good. The Tough. The Growth. offers some really great insights – and applications - for marketers in Africa.
The report takes us on a journey from demographics and urbanisation trends in West Africa, through the impact of the pandemic on society in general and consumers in particular.
Winning brands in West Africa and Africa will be those that revitalize hope and optimism in a realistic way. In this podcast we explore the key marketing pillars that will make this happen. But you have to get your side-hustle moving because social media is the marketplace of the day. And the future.
Entrepreneurs. Socialpreneurs. Brandpreneurs.
What can we say? We learned a lot. We know a little. We want more.
And if you also want more then download the podcast free and listen in to this week’s Doc and Guru podcast and find out how to get your own free copy of the Kantar report. And this week we even throw in a little bit for the Liverpool supporters.
The Doc and The Guru Podcast. Available on all your favourite listening platforms.
This week in The Doc and The Guru Podcast we chat with Zibusiso Mkhwanazi (Executive Chairperson of M&N Brands) and Chris Botha (Group Managing Director of Park Advertising) about the launch of AMA. A 100% black owned disrupter media agency.
Go on! AMA. #AskMeAnything. What’s in a name you say? AMA. You got it Avatar Media Agency.
So what prompted this joint venture between South Africa’s original and oldest media agency and the dynamic young creative agency group Avatar? What are the mutually beneficial points of intersection between the media agency that has built its offering around finding a better way to connect clients' brands with their consumers, and a creative agency that believes in creating ideas that move people?
When it comes structuring a deal like this are you a let’s get together for coffee or a let’s get together for a glass of wine kind of person? And just what is a disrupter agency?
We also examine some of the big challenges and opportunities facing media agencies as we emerge from Covid pandemic and reflect on the evolution of extreme generalists and extreme specialists in media.
Park Advertising’s Sean Clarke is without doubt one of Mzansi’s most understated media icons but in this podcast we also pose the question is the quiet man of media also the media industry’s most under-rated golfer? And speaking of icons, in this episode we also chat about the Barry Manilow factor in global diplomacy. Does Barry Manilow have hair on his teeth? Or is he just long in the tooth? All this and more in this week’s The Doc and The Guru Podcast.
When it comes to dealing with SABC most of us are either in the glass half-full or a glass half-empty category. Or should that be half-switched off and half-switched on?
In this week’s episode of The Doc and The Guru podcast we chat with SABC Group Executive: Sales – Reggie Nxumalo about what is probably the most important issue facing broadcasters in South Africa over the coming years. The migration from analogue to digital terrestrial broadcasting (DTB). Or as it is more generally referred to DTT (Digital Terrestrial Television).
Fifteen years in the melting pot the SABC has finally begun the process of switching to digital broadcasting by throwing off the analogue switch in the Free State, Northern Cape and NW Province. What does this mean for the 5 million households impacted by the switchover? And how is the SABC dealing with the fallout?
As we switch to DTB is there still a role for linear radio in the OD (On Demand) media landscape? Can advertisers still “tap into the local community” with real time radio? The Edelman Trust Barometer 2022 reports that “distrust is now society’s default emotion.” Is home language content still the key to building trust with consumers and tapping into these communities?
In this show we revisit the importance of home language in transforming the radio station into a trusted brand, not just a destination on the dial, and in building brand trust. We also examine new ways of partnering with SABC, ranging from their RAP studios which offer a range of services from creative radio writing and recording radio ads, to developing 360O promotional packages, and also the crossover media offerings that build on the powerful market synergies inherent in SABC TV and radio assets.
The analogue switch might be off but the lights are still on at Auckland Park. And the message from Reggie Nxumalo is that the SABC is open for business.
On this week’s episode of The DOC & The GURU Podcast, we go Global as we chat with two South Africans making their mark abroad; Sue Rooney from Canada (via Zoom) and we welcome Sven Boermeester from the USA into our studio to discuss their exciting INNOVATE Series. What started out as one book (INNOVATE Tampa Bay) 4 years ago has now grown into 50 editions, and is accelerating, with INNOVATE South Africa going to be released in May this year.
So, if you would like to hear about the wide range of international innovative success stories, and equally-importantly, want to write your name and your company’s story into the evolving, innovative landscape of South Africa, then listen in and contact them to be part of it. Whether it’s a big or small innovation, a product improvement or a system change, a human intervention or technical enhancement; as long as it positively moves the system forward and adds life, you’re in the right space.
From physical books (with its own innovation), to e-publications and a rich website, it’s all there! South Africa has always been a region with rich entrepreneurship and fresh thinking, and the time couldn’t be better to launch this edition. It’s an encapsulation of all the goodness, success stories and innovations happening in South Africa – so don’t miss out.
Listen in for free to The DOC & The GURU Podcast for another great episode, including a bonus reveal on what Gordon, The GURU, feels like eating this week (thank goodness he has moved on from his fish paste rant of last week).
innovation #success #marketing #media #podcast
On this week’s episode of The DOC & GURU Podcast, we chat Influencer Marketing with a very special expert guest, Kevin Kirby, from Nfinity Media, our long-time sponsor.
As always, we promise an action-packed episode, looking at the hype around influencers and are they really any different to the brand ambassadors/endorsers (of yesteryear) or is it the same thing? Have marketers just got bored again and created some new terms?
How do the different categories of influencers (macro, micro, nano etc.) appeal to different markets and work better with different brands? We also look at what a brand owner needs to do in order to add influencer marketing to their mix and examine some great case studies of influencer-success.
It also seems like influencers have far more leeway on what they can say about a brand, as opposed to an ad-agency that is governed by amongst other bodies, the ARB; but Kevin reassures us that it’s not a total free-for-all. And as much as we tried to avoid it, we also chat the Kardashians and who Kevin thinks is better at selling lipstick!
But then the BIG REVEAL; little did we know that Gordon (the GURU) is a massive influencer himself – albeit, a very grumpy one this week as his two brands of fish paste, Redro (or as I still call it, Wedwo) and Peck’s Anchovette have been discontinued.
So again, don’t miss out and listen for free to another great guest on The DOC & The GURU Podcast!
marketing #media #influencers
In this week’s Doc and Guru Podcast we chat with Trish Guildford the General Manager of the OMC (Out of Home Measurement Council) in her State of the Out Of Home Nation Address (SOOHNA). SOOHNA. It’s like SONA but with an “H”.
In this episode we review the increasing importance of an effective and reliable OOH audience currency measurement which will ensure that the OOH medium gets its fair share at the advertising a table. Trish unpacks the evolution of OOH research from its early days in AMPS and highlights the key elements of the Roadside Outdoor Audience Database (ROAD).
We also unpack the OMC initiative which is reconfiguring ROAD as a cloud based data offering with open source software that will make ROAD data more freely accessible to all OOH planners and stakeholders.
Beyond the numbers is OOH still an agile and creative media platform? Listen in and if you like what you hear The Guru will buy you a Pepsi. If you would like an eCopy of The Guru’s book Advertising in the OOH Zone just direct message him with your email on LinkedIn (Gordon Muller) or Twitter (@Mzansimedia).
We also highlight the first World Out of Home Organisation (WOO) – Africa Forum which will take place in late January. The 3rd Forum in its WOO World Tour promises to address some really topical issue defining the Pan-African OOH industry.
WOO. That’s like WOOH but without the “H”.
If this is your year to finally get a tattoo – something powerful and motivating that talks to you every day - then you can’t do better than the title of the recently released memoirs of that iconic South African entertainment duo Des and Dawn Lindberg.
Every day is an opening night.
Now, while Dr. Doug Mattheus and Gordon Muller aren’t exactly the Des and Dawn of the #marketing and #media world in South Africa, today the Doc and The Guru Podcast enters its 3rd season in the Podiverse. The Podiverse? It’s like the Metaverse but with real people and in the coming weeks we have some really great people on the show.
In this comeback episode The Doc and The Guru dissect the 5 key global marketing trends outlined in the Part 1 of Warc Marketers Toolkit for 2022. 1. The Double Bottom Line 2. Closing the Effectiveness Gap 3. The Post Lockdown Consumer 4. Social Commerce and the Creator Economy 5. Managing the Collision of Brand and eCommerce
So if you know the difference between a turntable and an 8-track, and you’d really like to know how Brittany Spears celebrated finally becoming an adult, then this is the podcast you don’t want to miss.
The Doc and The Guru Podcast available on all your favourite listening platforms.
In this final wrap-up episode of The Doc and The Guru Podcast we reflect back on 2021 and some of the key events that have shaped the marketing and advertising narrative in our basket of 55 podcasts this year. So with apologies to Charles Dickens “It was the best of times, it was the worst of times, it was the age of wisdom, it was the pandemic of foolishness, it was the epoch of masked belief, it was the epoch of anti-vax incredulity, it was the season of light, it was the season of lockdown darkness, it was the winter of hope, it was the summer of despair.” In many respects is has been a year packed with highlights. The release of the new BRC_RAMS data was a crucial milestone. The release of the MRF_MAPS database provided much food for thought. The Marketing Achievement Awards afforded us access to some of the South Africa’s top marketing minds. The young voices in the media and marketing industry generated some of our most inspirational and popular podcast moments. Balancing the youthful passion with some of the traditional marketing and media craft skills will be a key imperative for The Doc and The Guru Podcast in 2022. For many people, there have been few highlights in 2021 and to the many people in the marketing and advertising industry who have suffered loss this past year, we extend our deepest condolences. Sometimes when we can’t make sense of something in hindsight it’s best to reflect on what it might mean for the future. 2021 has been one of those occasions and, for those of us who are fortunate enough to find ourselves amongst the ranks of the remnant, we should perhaps view the 2021 through the lens of Des and Dawn Lindberg. - Every day is an opening night! Every new year is another opportunity to up your game. Thank you for the time you’ve given us in 2021. Thank you for the many suggestions we received. Enjoy the break and we look forward to chatting with you in January. Lots to do in ’22!
This week on The DOC & The GURU Podcast, we chat with Radio Royalty as we have Dave Tiltmann, the CEO of Africa Media Entertainment (AME) in studio with us. As a SA Radio Awards Hall of Fame inductee, there are few people better-qualified to chat radio and the future of audio, as Dave takes us on an interesting journey.
We look at the well-known subsidiaries of the AME Group; Algoa FM, OFM, MediaHeads 360, Moneyweb and United Stations and also their association with Wondery, one of the world’s biggest podcast platforms. With the SA podcasting market set to double to 19 million monthly users by 2024 (PWC Media Outlook Report), this is certainly one of the most exciting areas for future growth in blended audio.
So again, be part of the conversation and ‘in the know’ by listening to The DOC & The GURU Podcast with this week’s fantastic guest - for Free!
radio #audio #digital #podcast
On another great episode of The DOC & The GURU Podcast, we catch up with one of SA’s top marketers, Nontokozo Madonsela, the Group Chief Marketing Officer Momentum Metropolitan Holdings. And in true style, we really cover a lot, so once again - this is an episode not to be missed!
We chat about her Honorary Doctorate and important social impact work, diversity and the role of leaders as well as her passion for purpose-driven marketing. We also examine the great and uplifting work from both brands; ‘She Owns Her Success’ by Momentum and ‘Collective Shapers’ by Metropolitan, as she generously takes us through these initiatives.
Nontokozo is once again judging the Rising Stars Category (Top Marketers Under-35) at this season’s Marketing Achievement Awards, so hear what she shares and if you qualify, then back yourself and enter!
So, don’t miss out on this week’s The DOC & The GURU Podcast – listen and subscribe for free.
marketing #purpose #women #community #impact
The shift in methodology from the long-established RAMS diary format to DAR (Day After Recall) signals the BRC intention to adopt a holistic measure of consumer listening behaviour. This week on The Doc and The Guru podcast we chat with SABC Head of Insights Angie Hammond about the implications of the new BRC RAMS release for media planners and buyers.
Innovation always comes with a degree of anxiety and it’s a peculiarity of media strategists that, while we actively promote change in media research, we constantly seek reassurance by referencing the old and familiar. The release of the latest BRC RAMS is no exception.
Can we compare BRC RAMS21 listenership with past listenership figures? Should we be reviewing the radio ratecard?
In this episode of The Doc and The Guru podcast we review some the technical issues around the new RAMS methodology and sampling framework. Accessing upmarket gated communities has increasingly been a challenge for researchers, so how does BRC RAMS21 deal with this? How does POPI legislation impact the new CATI methodology used to establish station listenership? If you’re a radio station carrying advertising for soft drinks and teenage skincare products, you might want to take a listen.
When it comes to the drone perspective for overall listening behaviour and station listenership specifically, it seem the more things change the more they stay the same. The big stay big and the small stay small. But did Khulumamedia get it wrong this time?
Take a look for yourself on Khulumamedia’s Blog – The Shatner Factor. Subscribe #free to The Doc and The Guru podcast and find out about the rollout of the BRC listening panel data in 2022 because BRC RAMS is just the first step in the journey towards a holistic measure of listening behaviour. It isn’t the final destination.
When the final AMPS database was released in 2016 for some people it was the end of the world. For others it represented the start of a brave new world. In this episode, we chat with Johann Koster CEO of the Market Research Foundation and MAPS Project Manager Marie Rossouw about the journey from AMPS to the release of the first full set of MAPS data in 2021. Designed as a consumer behaviour research tool, MAPS gives a great overall view of consumer lifestyles, behaviour and decision-making. But how do we use the database from a media strategy perspective? In this episode we unpack some of the interesting behavioural insights which impact media consumption in the digital landscape and the MAPS teams constructs a compelling case for concluding that “how many?” is a media currency issue but “how” is a planning issue. We also talk about MAPS claim to be a “single source” database and pose two questions. What constitutes a single-source database and in a platform agnostic digital landscape is it realistic to expect any one database to be a fully inclusive and holistic source of marketing insights? What’s the future for collaboration in market research in South Africa? How do we find the collaborative common ground in terms of alignment with the global WFA North Star initiative for XMM (Cross Media Measurement). Is data fusion a viable option in order for marketers to navigate across the myriad research database options that have manifested themselves in the post AMPS landscape? What is the contribution of time and space in ensuring reliable and valid data fusion? Could the LSM and SEM models tools be recalibrated and reconstituted so that the industry can once again have one uniform lens for broad-based macro segmentation and audience measurement? Join us this week on The Doc and The Guru Podcast as we piece the MAPS puzzle together with these insights from the MRF (Marketing Research Foundation) and find out whether the Doc is already trimming the Christmas tree.
In this episode of The Doc and The Guru podcast we with chat with Monique Claassen – Head of Insights at Kantar about the latest Media Reactions 2021 report and some of the recipes for advertising success featured in Media Master Chef 2021.
The Media Reactions report explores some of the remarkable disconnects between marketers and consumers when it comes to planning a media campaign. And some of the halo effects can we expect from different media environments.
When it comes to media can you put a price on trust? And when it comes to advertising can you put a value on Diversity and Inclusion. The Warc guide to Conscious Media Planning 2021 identifies Diversity & Inclusion as a crucial campaign dynamic and urges marketers to embrace social issues. To think in terms of ‘inclusion check lists” not just “exclusion check lists” in campaign planning.
But what happens when the check box doesn’t work?
We discuss the recent John Lewis campaign and what constitutes an authentic human narrative in any ad campaign. You can tick the box but do you need to get the audience’s approval first?
This conundrum is highlighted by 3 deliciously prepared dilemmas • The Digital Dilemma. Are consumers in South Africa generally much less positive about ads in online channels than offline channels? • The Global Dilemma. How do you balance the benefits of scale of the global media platforms with the promise of greater relevance from local media gems? • The Innovators Dilemma – How do you go about finding the balance between digital and legacy media?
Intrusive media messaging may deliver guaranteed big numbers but at the end of the day you might just be measuring your reach against people who simply resent your messaging.
Join us on the Doc and Guru podcast as we journey Back to The Future to rediscover that some things haven’t changed. It’s still not just about the numbers.
Ranked by Forbes as the 4th most influential CMO in the world I guess we should all sit up and take notice when Mastercard CMO & CCO officer Raja Rajamanna says Marketing is in a deep existential crisis right now. The dissolution of the marketer’s role is well under way.
Now if you had to Google CCO for context then maybe that’s where the challenge starts. Chief Communications Officer. So many chief marketer roles are being eliminated and new titles are being created. Chief growth officer, chief revenue officer or chief customer officer. If you take away growth, revenue and customers, what is left in marketing?
Has marketing been eroded to the point where Promotion is the only surviving pillar of the Four P’s?
This week on The Doc and The Guru podcast we chat with PHD Media Group MD Wayne Bishop about a really insightful book recently published by PHD – Shift. A Marketing Rethink.
The recognition that that marketers have lost their place in the C-Suite is spelled out in the WFA Project Spring initiative. But does it all boil down to procurement and the inability to quantify outcomes?
In this week’s episode of The Doc and The Guru podcast we talk about The Wave of Complexity that has dramatically curtailed the marketers contribution to measurable outcomes and whether this has precipitated a mid-life crisis in traditional marketing. How do we build a People-Shaped Future? How can we Anticipate Tomorrow and what steps can we take right now to prevent the ongoing erosion?
So listen in and subscribe free to The Doc and The Guru podcast and your comments and contribution could win you a FREE COPY of Shift. A Marketing Rethink.
This week’s guest on The Doc and The Guru podcast is Brandon de Kock – Director of Storytelling at Why Five Insights. A self-styled writer, photographer and professional hedonist who’s had too much to eat and drink on all 7 continents & played golf on 6 of them, Brandon talks about the stories behind the numbers in the latest release of the BrandMapp 2021 database.
Now in its 8th iteration BrandMapp has an online sample base in excess of 30,000 respondents and offers a unique lens on the top end of the South African market. Effectively the top SEM_10 decile. The ubiquitous online access which defines these high-end digicons (digital consumers) poses a number of questions about the continued effectiveness of traditional CAPI and CATI research in these communities.
Brandon’s insight that traditional emphasis on statistical reliability often restricts agility in market research poses the question … Where does the line lie between data reliability and the need to make agile marketing decisions in the moment?
As media strategists how do we balance the scales between agile insights and reliable audience quantification? Quantifying media audiences and attributable outcomes is not an easy task but increasingly that’s what has to happen. Ultimately we have to put a number to it because we have to put a price to it.
Join us on The Doc and The Guru podcast this week and find out what it takes to stop being a research Librarian and start being a data Explorer? And as a special listener bonus this week we’ll even tell you how many testicles the average South African has.
On The DOC & GURU Podcast, we celebrate a fantastic milestone of our 100th episode this week with a chat to Ivan Moroke, CEO of Kantar SA and the Marketing Achievement Awards Chairperson. Ivan was our very first guest two years ago, and we thought it very fitting to invite him back to celebrate this day with us.
We start off by throwing back to that first interview and chatting about how resilient and strong brands have outperformed others, the danger of ‘looking at brands through a Sandton lens’, and discuss brands with purpose, trust and shared value. Then onto today, and the exciting highlights from the recent Kantar webinar, ‘Africa Life’ and the growth opportunities for brands and businesses on the continent. So if you want to hear about Google’s $1bn investment into Africa and consumer confidence, technology, African lifestyle, e-commerce, health & wellness and a whole lot more…then don’t miss this episode.
And in true DOC & GURU style, our fantastic guests always give more as Ivan chat’s about the real strength and business imperative of truly diverse teams, how the initiatives of creativity, innovation and entrepreneurship are taking shape, as well as why marketers should enter the Marketing Achievement Awards. With this season’s theme of ‘Marketing Means Business’, there is no better time for top marketers to step up and show how your science and art has resulted in great business success.
We would like to close by saying a BIG and SINCERE THANK YOU to all of our fantastic guests over the past 100 episodes and here’s to the next century!
podcast #marketing #media #africa
In 1980 Jamie Uys said The god’s must be crazy but this week in The Doc and The Guru podcast we posed the same question to renowned local film director Meg Rickards and screenplay writer and producer Paul Egan about the release of their latest movie Kaalgat Karel onto the local cinema circuit.
You just made a movie despite everything that’s happened around Covid ? Meg and Paul have produced, written and directed a number of ground breaking local documentaries including the much talked-about documentary 1994: The bloody miracle. A countdown to South Africa's first democratic elections the widely screened documentary won the Audience Award at the Durban International Film Festival, as well as the Writers' Guild award for Best Documentary Script.
Meg's directorial debut fiction feature Tess was released theatrically in South Africa in 2017 and won a number of awards, including the Best South African Film, Best Editing and Best Actress awards at the Durban International Film Festival. As well as Best Cinematography at the Silwerskermfees.
In this latest touching and amusing movie release Kaalgat Karel is portrayed as - A hapless streaker, seeking to win the heart of a strait-laced single mom, who must find a way to bear his soul rather than his buttocks. Which means he is instantly recognizable as any one of a number of characters from the Mad Men era of advertising in South Africa. Is the Guru one of them? Did a nude scrum really spillover into West Street in Durban? In a media landscape increasingly dominated by digital streaming and VOD, is there a future for locally produced movies and even cinema as a medium? What role can advertisers play to help stimulate local creative movie content? Do you have to be a renegade to engage in renegade marketing?
Find out in this episode of the DocAndGuruPodcast as we chat about what it takes to write, produce and direct a movie in South Africa. Better still! Go see the movie Kaalgat Karel and decide for yourself.
Now I know it sounds like the start of a joke but this week’s episode of The DOC & The GURU Podcast is certainly no joke as we chat with Aileen Sauerman (Managing Director) and Suhana Gordhan (ECD) about the comprehensive offerings from the DUKE Group.
So if you want to know more about how an independent advertising agency is shaking things up with 7 different areas of expertise under one roof, then listen in and don’t miss out. From the traditional creative agency, to sponsorship, production, media and a lot whole more, hear how the ad-world is changing from key leaders of the Adfocus Medium Agency of the Year.
By starting out having business discussions with C-suite executives, to presenting a single, integrated face and managing the (sometimes complex) relationships between multiple agencies, DUKE’s model is certainly showing positive results.
Listen in for free to The DOC & The GURU, or subscribe to never miss an episode.
business #advertising #marketing
This week on The Doc and The Guru podcast we chat with Ask Afrika FMCG Client Lead Monique Pienaar about the role and contribution of the TGI database in the post AMPS landscape. Initially released in 2003 TGI was arguably Mzansi’s first functional alternative to the old AMPS database; but does longevity in and of itself offer any functional value to marketers?
Is there any point in even trying to trend data in a quantum shift media landscape?
Can we really look back to the future?
TGI mirrors a number of global studies in reporting the marked decline in brand loyalty. In this episode we discuss consumer relationships with brands and whether increased price elasticity automatically implies a decline in brand loyalty.
We also unpack the balance between the need for global alignment and local nuance in market research. Especially against the backdrop of the WFA report on Cross-Media Measurement where convergence on globally uniform definitions of media consumption is the ultimate objective.
Is it really possible to Think Global – Act Local?
All this and more on this week’s The Doc and The Guru podcast.
Listen in and subscribe free to discover just who media mogul Ken Varejes will be sponsoring for the Comrades Marathon Challenge 2022 and what Monique Pienaar has in common with Scottish music duo The Proclaimers.
This week on The DOC & The GURU Podcast, we go higher-grade as we chat with Haydn Townsend, the Managing Director of Accenture Interactive Africa. In another great and very insightful episode, he shares generously as he discusses the art and science of marketing and their journey as an Experience Agency.
So, if you want to hear about the Group structure and their ambitions (as the world’s largest digital agency), how the pandemic displaced customers and what it means for marketers, 7 global trends from the Fjord research, vertical integration, their acquisition of The King James Group, moving beyond CX to The Business of Experience, and everything from TV to Tik Tok, this podcast is for you.
So, don’t miss out and listen to The DOC & The GURU for free!
strategy #consulting #martech #digital #marketing
This week on The DOC & The GURU Podcast, we catch up with Lerato Malekutu, an Independent PR and Communications Consultant, and former Media Manager at Cricket South Africa. We chat about her interesting life and career journey and how sport, and cricket in particular, has opened up so many doors for her around the world.
So listen in for free to hear about athletes maximising their time and value, how ‘No Comment’ is not in her vocabulary, why she feels that America sports marketing companies (like Roc Nation Sports, where she is currently involved) have a very different approach and place a greater value on their athletes, and a whole lot more…
Lerato also shares her personal philosophy and success factors; believe in yourself and shoot your shot, consume as much information as you can and learn all the time, and go for your dreams, believing that the sky is the limit!
Also hear her powerful closing message to all South Africans in our Heritage Week! Don’t miss out as this is another great episode of The DOC & the GURU Podcast.
media #sport #marketing #heritage #believe
This week on The Doc and The Guru Podcast we chat with Dashni Vilakazi, newly appointed Managing Director of leading media agency TheMediaShop. It’s been a good week for MediaShop at the MOST Awards and Dashni talks about the challenges faced by media agencies in the post-Kotler landscape. And the changes that will be needed to build on that winning formula into the future.
Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.
Is media an underestimated route through to the marketing C-suite?
Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?
Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.
So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.
This week on The Doc and The Guru podcast we chat with the former Net#work BBDO CEO Boniswa Pezisa about her appointment as executive director of independent media agency Mediology.
Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.
Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.
The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.
Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?
Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.
On this week’s The DOC & The GURU Podcast, we chat purpose, generosity and goodness with Nadia Mohamed, the Marketing Director of Mondelez International (Africa) and how Cadbury Dairy Milk Chocolate is helping to build a better South Africa.
Armed with the very scary and sad statistic that there are over 2 million orphans in SA, Cadbury Dairy Milk used the power of its brand and marketing platforms, to appeal to the public for a small generous act that can have a huge life changing effect. With “The Little Generosity Shop”, over 100 000 toys, books and games were collected and distributed to a range of beneficiaries; giving “the precious gift of childhood”. This initiative was recognised in the Marketing Achievement Awards, with Cadbury being the deserved winner of the best purpose-led campaign.
Driven by the positive feedback, appreciation and desire to do even more, Cadbury Dairy Milk then followed it up with the launch of the Glass & A Half Project; There’s a Story in Everyone - offering hope to children through the power of storytelling. With the same motivation of building a better society, the Read To Succeed journey with “In Our Own Words” campaign was initiated and YOU can be part of its ongoing success!
So, don’t miss out – listen for free for a great news story from Nadia !
marketing #media #purpose #generosity #goodness
Have you ever wondered what it’s like to manage 2 Century-old legacy brands in All Gold and Mrs Balls? Well, listen in to this week’s episode of The DOC & The GURU Podcast as we chat to the Marketing Achievement Awards Rising Star Finalist, Itumeleng Matlare, to find out exactly how she does it.
From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.
And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).
So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!
marketing #media #brandmanagement #podcast
These famous words are certainly true as sport unites, develops and build societies, including playing a very important and pivotal role at school level. With SuperSport having recently launched their SuperSport Schools initiative, there is no better person to chat with us this week on The DOC & The GURU Podcast than Rendani Ramovha, the Senior Commercial Manager at SuperSport.
So listen in as Rendani shares his and the company’s vision of making more school sports, more accessible, on more platforms, to more people, more of the time. By embracing technology and collaborating with other content creators, SuperSport, as one of the world’s top sports broadcasters, is constantly reinventing and staying relevant with innovations like this. A big congratulations must also go to Nashua for coming on board as both the presenting sponsor and enablement partner, by providing and managing a lot of the equipment and technical requirements to make this idea a reality.
Don’t miss another very interesting episode of The DOC & The GURU Podcast for Free to hear about this fantastic initiative to grow school sport and get more sports stars to shine!
marketing #media #innovation #schoolsport
It’s often been said that the emergence of independent media agencies was a wonderful development for advertising folks who harboured a secret desire to work in the bank. So becoming a freelancer in the 90s had a certain swashbuckling appeal for media strategists. Especially for those strategists who preferred a creative interface, with an eclectic mix of advertisers, to the endless implementation of global media formulas and repetitive global reporting.
But for many freelancers life on the outside came with a price. Isolation and lack of access to mainstream data and research was often a barrier to working on blue chip brands and clients. For over a decade now The Abstract Club has acted as an active forum for media freelancers to get together to exchange information, share insights and explore new business opportunities.
But as with so many industries the impact of Covid19 has severely curtailed these collaborative activities. Internationally Warc reports in their annual Future of Strategy 2020 Report that 21% of surveyed respondents did not make use of freelancers, and 48% reduced the use of freelancers during the pandemic. So for the average freelancer the past few years has increasingly been all tight-buckle and very little swash.
This week on The Doc and The Guru Podcast we chat with two pioneers of The Abstract Club Joanne Scholtz and Karen Dyke who have re-launched #AbstractClub on a new website which will give members fluid access to each other. And more importantly create a one-stop-shop for advertisers, marketers and media-owners to brief in projects online, and to source some of Mzansi’s top media talent. What constitutes a media expert? Is there a difference between freelancing and consulting? What about trust; is there still a role for integrity in media?
Listen in #free to #TheDocAndTheGuru podcast as we talk about the future of freelance media strat
If you’re a regular listener to The Doc and Guru Podcast then you will know that this show has always been a strong advocate for community media. No democracy can flourish unless it is grounded in a free and independent media – and a truly free and independent media must in turn be grounded in the community it serves.
In the past few weeks the vital role played by community media in facilitating open and balanced discourse has been brought into stark relief. It is no coincidence that over 100 radio masts were destroyed. As well as a number of community radio stations. But that is history.
This week on The Doc and The Guru Podcast we chat with Trinity Mohlamme and Blake Andrew about an exciting new initiative from the Abundant Media Group to start rebuilding the community radio sector. With the generous support of LM Radio, advertisers like TOMS Music Shop, and major media industry players like the Nahana Communications Group and Park Advertising the #Vuselela initiative has begun the task of repairing the damage to the community radio sector.
If you would like to contribute or get involved in any way listen in this week to The Doc and the Guru podcast.
Let’s #RebuildRadio by #RethinkingCommunityRadio
On this week’s The DOC & The GURU Podcast, we chat with Sithembile Ntombela, the acting CEO of Brand South Africa, on our nation’s brand image. So listen in as we are realistic and start with the negatives of the ongoing coronavirus pandemic as well as the violent and terrible destruction of the past few weeks, as we turned on ourselves. We also look forward to the positive and building an even better and stronger, united South Africa, where in the words of President Cyril Ramaphosa, ‘we must look to put our differences aside and forge a common future, as we heal from the collective national trauma’.
As a nation, we are better, we deserve better and will do better! But don’t fool yourself, we have a lot of hard work ahead and it’s now time for action as this has been an ugly wake-up call for many in the country. So don’t miss this episode as Sithembile chats about internal and external brand focus, trust and how we compare to other nations globally.
Let’s focus and build on the positive and celebrate the good as ordinary South African came together to #rebuildsouthafrica.
And all the best to our South Africans representing Brand South Africa around the world especially our Olympians at the Tokyo 2020 Olympic and Paralympic Games and to Siya Kolisi and our Springboks on home soil in a must-win Test against the British & Irish Lions.
brandsouthafrica #protectsouthafrica #playyourpart #rebuildsa
As part of our ongoing focus on young South Africans with a voice and something important to say, this week on the #DocAndGuru podcast we chat with MixFM Radio Presenter and Kyknet TV personality Lundi Khoisan.
Coming all the way from the bright lights of Wellington to the loadshedding of Gauteng, Lundi is as earthy as a Boland bredie and proud of it; although even we couldn’t coax a trademark “Lekker” out of her on this show.
And there’s no better example of what it takes to “become an overnight success in 10 years” because our guest today holds a BDram. Hons degree from the University of Stellenbosch and qualifications from the Wits Radio Academy (cum laude) the AAA School of Advertising. Lundi has worked her way up pretty much every rung on the radio broadcast ladder and is setting a great example to all young South Africans, on putting back what you take out, by lecturing to drama students at the University of Pretoria.
So if you’re young and looking for some tips on getting into #media then join us this week as one of Mzansi’s rising stars talks about her journey. And you can find out whether Lundi will be will be wearing Crocs or Veldskoens to the Olympics in Japan this week.
And as a special listening bonus, this week on The Doc and The Guru Podcast we also hand out our very first industry award. Listen in #free and find out who is the first recipient of the not so highly prized Doc and Guru Guava Award. #GuavaAward
As South Africa starts rebuilding after a horrific last week, we chat with Brad Habana on a host of topics, including understanding, mutual respect, embracing cultures and building bridges. So don’t miss another insightful episode of The DOC & The GURU Podcast this week as we welcome Brad from Qatar, where he is working with the Supreme Committee for Delivery & Legacy on next year’s exciting FIFA World Cup Qatar 2022.
Not only does Brad share his lessons and wisdom as a senior and very experienced sports marketer (and there are many valuable stories and nuggets there), but he also wears his hat as a one of Brand South Africa’s Global Ambassadors, and chats about how he is building bridges between SA and Qatar.
Again, it’s a not-to-be-missed episode, where you will hear first-hand about the innovative plans for both the world-class soccer tournament as well as legacy projects (like exporting stadiums to poorer countries after the final whistle) from the first World Cup to be held in the Middle East.
sportsmarketing #sponsorship #leveraging #podcast
In a week where South Africa bleeds, we take a more sombre tone on The DOC & The GURU Podcast as we chat with Bronwyn Pretorius, the Executive Head of Marketing at Mukuru; another company that is aiming to make both SA and Africa great. So don’t miss out to hear about financial inclusion via a fantastic range of products, extensive reach and high trust levels from “An African Brand, By Africans, For Africans”.
We chat about the history and growth of Mukuru as a FinTech, it’s recent brand refresh, a true customer-centric approach to product development and marketing, and how purpose and passion can make your job easier.
Bronwyn also shares some valuable lessons that she has learned along the way and none more important than “for a marketer to think like a business owner, understand and execute on strategy and always be focused on revenue generation”.
So listen in for Free to The DOC & The GURU Podcast and you can also catch Bronwyn at the Vibe Martech Fest (3-4 August 2021) as she shares her views and experience on understanding, interpreting and using data in marketing.
fintech #marketing #podcast
Known as Douyin in its native China, Tik Tok is redefining the concept of short-form video for brands around the world through an AI-powered, feed-style interface which allows users to create and share vertical video clips lasting up to 15-seconds, and consume & comment on UGC.
This week on The Doc and Guru The Podcast we chat with Greg Baillie @Webfluential Head of Growth (HOG) about how Tik Tok is making waves in the local market.
Since being launched by ByteDance in 2016 Tik Tok has been downloaded more than one billion times globally and Tik Tok’s mounting influence in youth culture is challenging every traditional digital media platform offering.
Of course the moment we start juxtaposing Tik Tok against traditional digital media platforms that in itself is a powerful media statement. Traditional digital media. How’s that for premature digital ageing! But engaging with Tik Tok is a little bit like watching Nick Kyrgios at Wimbledon. Deep down inside you know he’s simply outrageous. And so infuriating. But so entertaining and compelling that you just can’t stop watching him.
So is Tik Tok just a big audience generator or do its ad-formats like brand takeover and in-feed native video allow for a deeper, more integrated creative interface?
Listen in and subscribe free to The Doc and The Guru Podcast as Greg Baillie talks about the importance of early creative engagement and matching brand to content. About an inside the creative content-onion magnetism rather than the traditional through the creative content-onion push for attention.
When it comes to #media Greg Baillie might be the HOG but is Tik Tok the GOAT?
Find out on this week’s The Doc and The Guru Podcast
This week on The Doc and Guru podcast we chat with Brand Finance Africa CEO Jeremy Sampson about the recent release of the Brand Finance Africa report on South Africa’s Top 50 Most Valuable Brands.
Every year, Brand Finance puts 5,000 of the biggest brands around the world to the test, evaluating their strength, quantifying their value, and ranking those brands across all sectors and countries globally. South Africa’s top 50 most valuable and strongest brands are included in the Brand Finance South Africa 50 2021 Report.
The Brand Finance Top50 Report showcases the resolve & resilience of local brands during the pandemic with Total Brand Value standing at over R460 Billion.
The report has some familiar insights.
The Top 3 sectors banking (23%), telecoms (18%) and retail (13%) still dominate, accounting for over 50% (R247 Billon) of total brand value. But it’s the performance of new entries such as Dischem, Media24 and Sibanye Stillwater that catch the eye. And when it comes to the retail clothing sector find out who is the biggest winner and who is the biggest loser (or is that victim?) during the Covid18 pandemic.
But it’s not all about financial value.
In this podcast Jeremy “The Brandfather” Sampson talks with The Doc and The Guru about the importance of reputation management to overall brand health. MTN may be Mzansi’s most valuable brand for the 10th consecutive year but find out why brands like Capitec and Carling Black Label feature amongst the nation’s Top 5 Strongest Brands, as we unpack the contribution of ethical practice and customer-centric innovation on overall brand health.
Join us this week and subscribe free to The Doc and The Guru podcast.
View the full Brand Finance South Africa 50 2021 report here
On this week’s episode of The DOC & The GURU Podcast, we chat about marketing and the commercial aspects of sport as a big business with Mnqobi Zondi, a Senior Administrator at one of South Africa’s major sporting codes. So listen in for the informed views of someone who is at the sharp end of sports marketing – for both the challenges and opportunities facing him.
We have a wide-ranging and very interesting discussion, from the highly-anticipated British & Irish Lions Tour and how different that is to the last time they visited us, the delayed Tokyo Olympics, to schools sport, women claiming their rightful place on the sports field and Naomi Osaka at the recent French Open.
This episode was recorded before the BIG action of this week where the Proteas (did you notice without a sponsor) were on fire by beating the Windies 2-0 in the Test Series, the Bulls crashing out of the Rainbow Cup Final in Italy and of course the biggest commercial news being the sponsorship fiasco at the Euros where tournament sponsors, Coca-Cola and Heineken, were snubbed by some high-profile players.
Whether you are a sports fan or not, download or subscribe to The DOC & The GURU for free for all things Marketing, Media and everything in-between.
sportsmarketing #media #commercialrights #podcast
On this week’s episode, we chat to Gary Graham, the Chief Reinvention Officer at 3i’s Group and Co-founder of the Center4Reinvention on all things reinvention and learning to thrive in disruption. Inspired by the work of Dr. Nadya Zhexembayeva and the global Reinvention Society, Gary demystifies ‘the hype around reinvention’ as he aims to amplify the reach, impact and influence of the reinvention mindset, tools and movement.
Again, we pack it in as we discuss; apprehension and anxiety around change, life and energy in systems, simultaneous careers and the changing nature of work, what do you stand for and purpose matters, and how do you reinvent SA.
If 2020 taught us anything, then it’s that we are in desperate need of reinvention across many spheres – individual, organisational, community and society. So again, don’t miss out on this fascinating talk by downloading or subscribing to The DOC & The GURU for free and move from surviving to thriving amidst a world of chaos and disruption.
reinvention #thriving #marketing
In this weeks’ The Doc and The Guru podcast we continue the theme of showcasing powerful young voices on the local media scene.
Listen in as Doc and Guru chat with the Mzansi’s newest afternoon drive time show host - on Gauteng’s #1 youth station YFM – the dynamic Khutso Theledi. From growing up in Mpumalanga to the big gig in Jozi we discover why #theLadyonDrive believes that when it comes to cutting edge radio it’s important to always ensure that the listener is the engine of the show.
And speaking of loyal listeners join us on The Doc and The Guru podcast and find out why Lewis Hamilton needs to listen in to this show. Because unlike Margaret Thatcher this lady is for turning. And #theLadyonDrive can spin a Gusheshe even better than Ernest Nkosi can make award winning movies.
An ardent champion of gender rights and a social media activist with over 500,000 followers Khutso Theledi talks about the need to keep your feet grounded and balancing commercial success with a principled outlook on life.
Ahi Fambeni! Let’s Go!
We may debate whether it was Peter Drucker who first made the statement “if you can’t measure it you can’t manage it” but there’s no debating the fact that, when it comes to marketing and advertising, measurement of business and brand reputation is integral to campaign management.
This week on The Doc and The Guru Podcast we chat with Media and Data Analyst Nqobile Alick Mahlangu from media monitoring agency Ornico about tracking business reputation in the media, and the importance of building trust in the marketplace.
What are the critical tools needed to measure reputation? Is it necessary to have an external party conduct primary research and data analyses, or does the collective weight of secondary data paint enough of a picture? And who does the listening? Real people or AI Bots?
In her recently published book Mission Economy: A Moonshot Guide to Changing Capitalism leading global economist Mariana Mazzucato advocates a shift from shareholder to stakeholder engagement. She asserts that for companies to maintain their reputations and build trust they need to do things 4 things • See things differently. • Do things differently. • Collaborate differently. • Redistribute profits differently.
Is this really news or do we just have to Mind the Gap?
Just manage the Reputation Reality Gap between assessed perception and the UX reality. The Trust Gap between the Informed Public and the Mass Population?
It might come as no surprise to discover that in the 2021 Edelman Trust Barometer South Africa has the worst Trust Gap in the world.
Tune and listen free to The Doc and The Guru podcast this week and find out which country has a Trust Gap score that’s even worse than South Africa.
That little piece of trivia might just turn your perception upside down.
On this week’s fascinating episode of The DOC & The GURU Podcast, we chat with Boipelo Mabe about her interesting journey as the daughter of a taxi driver from Alex, to broadcaster, model, motivator, influencer, entrepreneur and corporate climber at Cell C.
It’s another great insight into real people telling their real stories with absolute passion and conviction. “This is my journey of using my abilities, knowledge and work to influence the world’s youth to use their unique backgrounds, talents and stories to live purposeful lives; building communities, countries, continents and a better world”.
This is one not to miss, so listen to The DOC & The GURU for Free to hear how an inspiring young South African is making her vision come alive – EXPLORE, DREAM, DISCOVER.
personalbranding #believe #success #beinspired
On this week’s episode of The DOC & The GURU Podcast, we chat to another one of SA’s Marketing Rising Stars, Arye Kellman, the Co-founder and Chief Creative Officer of TILT, an influencer marketing and digital agency.
In another great discussion, we hear about his personal and business journey, his philosophy of human-first and putting people ahead of profits, the need to really understand your business, to believe in what you are doing and not to be intimidated by others, the importance of having a brutal simplicity of thought and to employ a combination of Mad Math and Mad Men.
So, to hear what blue-chip clients like Colgate, Kellogg’s, Virgin Atlantic, Disney, Nespresso and others saw in TILT, along with high-profile influencers like Bryan Habana, Maps Maponyane and the All Blacks rugby team, listen in.
Don’t miss out, be part of the discussion and subscribe for Free to The DOC & The GURU podcast.
influencermarketing #digital #media #podcast
From ‘Only Coke Can Do’ to ‘Money Secrets’ and a whole lot in-between, don’t miss this week’s episode of The DOC & The GURU Podcast. Here we chat with another one of SA’s Marketing Rising Stars, Lisa Mains-Sheard, the Digital Marketing Manager at Nedbank.
In another great session, we hear about her business journey from Aqua Agency, onto Coca-Cola where she worked on exciting international campaigns including the 2018 FIFA World Cup, to her current role at Nedbank where she’s managing the bank’s Financial Wellness Digital Initiatives.
So, to hear what a self-described digital native with an obsession for social media, creative content and purpose-led marketing is up to, listen in. We chat about the critical work around financial education and aiming to help South Africans actively change their everyday money behaviours – from ‘money experts who do good’! And one of the great lessons for marketers out there – move from storytelling to storydoing.
Don’t miss out, be part of the discussion and subscribe for Free to The DOC & The GURU Podcast.
digital #marketing #media #podcast
Jeremy Maggs – Is that your final podcast?
The man needs no introduction. Veteran TV news anchor Jeremy Maggs is without doubt one of South Africa's most recognizable and charismatic media personalities.
As the iconic face of eNCA News and the host of the massively successful TV gameshow Who wants to be a Millionaire, Jeremy is the media alchemist who turned the words “Is that your final answer” into a golden South African catchphrase. And that just happens to be the catalyst for the title of his recently published book My Final Answer.
In this episode of The Doc and The Guru Podcast we chat with Jeremy Maggs about his 30 something years as a journalist and TV personality and the changing face of Television and News reporting in South Africa. Listen in and subscribe #free to The Doc and The Guru Podcast as we talk about Maggs on Media the world’s longest running TV show about all things media as we learn why the Maggs 24hour Rule on news reporting is no longer relevant in a digital media landscape.
Did Jeremy Maggs sleep with Richard Branson? How did Jeremy become a piece of trivia on a Chappies bubblegum wrapper?
All this and more on this weeks #DocGuruPodcast
On this week’s episode of The DOC & The GURU Podcast, we chat to another one of SA’s Marketing Rising Stars, Robyn Hobson, the Brand Custodian at Mobile Guardian where she is responsible for both marketing and sales. We discuss the important work that Mobile Guardian is doing, as a global company focused on improving education through technology, and how this is paving the way for the future of learning with ‘classroom to cloud’.
In another very interesting podcast, we examine her career and how she started out as a blogger to working at a tech start-up, from managing digital media for some really big clients from her lounge to leading a social media team and working on large-scale 360-degree campaigns, to returning to the classroom to do her MBA, and now being part of the leadership team at Mobile Guardian.
Robyn also talks about how marketing and sales should be closer, the importance of getting the buy-in from different people in projects, to recognising and appreciating that there are alternative ways of working and she offers some really great advice to young marketers out there - always stay curious.
There’s a lot more to our chat, so don’t miss out and subscribe for Free to The DOC & The GURU podcast.
education #digital #marketing #media #podcast
There is no terrain on the traditional media landscape that has been more scrutinized than TV expenditure. Every cent. Every spot. Every rating point has to be accounted for. TV post campaign analysis has virtually created the twilight zone that is media auditing.
So what happens when you buy a spot that appears to have no audience? In this episode of The Doc and The Guru Podcast we chat with Kelvin Storie – Principal: Media Strategy & Insights DSTV Media Sales about the crucial issue of Zero Ratings (ZR).
DSTV Media Sales recently hosted a live industry webinar to outline the scale of the issue and to address some of the contributing factors and planned solutions. In this episode Kelvin Storie unpacks some of the key issues arising from that webinar.
What is a Zero Rating? Does a ZR automatically imply a lower audience? Is it a technical issue or does it simply reflect the reality of streaming and video consumption on other platforms? Is this a global phenomenon and how do we compare against global norms? Are we outliers or just on a different point of the path being travelled by other countries?
Listen in and subscribe free to The Doc and The Guru Podcast and find out how to apply the 6 Prawn Theory to your #media and TV planning today.
MediaAuditing #TV #Television #StreamingTelevision #ZeroRatings #Procurement #Marketing #ROI
When it comes to TV sponsorship the TV viewer’s no fool. She’s your wife.
Should James Bond drive a Toyota? Is Heineken Zero really a beer? Is it okay to pinch someone’s bum on Clubhouse? All this and more on the Doc and Guru podcast this week.
In this episode of the Doc and The Guru podcast we chat with Virginia Hollis. The founder of the boutique media agency Magnetic Connection and co-founder of G2 Connection, an agency which specialises in providing clients with curated content and sponsored brand integration into TV shows.
Mzansi’s First Lady of Media answers some of our questions and concerns about sponsored content on TV. Is TV sponsorship still a soft media option or can it be used to drive measurable outcomes? Well it seems like shoppable media and TV sponsorship are not mutually exclusive after all. So listen in and subscribe #free as we talk about the sponsorship principle Buy Small and Leverage Big and the need to ensure that your branded sponsorship is written into the script and creative narrative right from the start.
You might be able to get James Bond to drive a Toyota but remember - the TV viewer’s no fool. She’s your wife. With apologies to David Ogilvy.
In wild rollicking ride across the media landscape from the brothels of Pompei to the darkest corners of Awkward Park, we unpack the latest trends in media inflation and reveal some of the darkest secrets of SABC TV buying in the 70s.
Was Churchill right? The longer we look back the further you can look forward. No better person to answer this question than the guest on this episode of The Doc and The Guru Podcast Mike Leahy. A dyed in the wool media guru in his own right Mike Leahy has filled some seriously big chairs in the media industry over the past 4 decades.
Mike Leahy is founder and CEO of Media Manager which was the first online media rates database in South Africa. And in this episode he unpacks some of the media investment and inflation trends in Mzansi from the latest Media Inflation Watch report.
Has media priced itself out of the game? Is there a future for Cinema and Print?
Tune in, listen and subscribe #free to The Doc and The Guru Podcast and tell us whether you agree that all the pandemic has done is condense the natural evolution of media. And that whatever media trends we see happening in media through Media Inflation Watch are really just the symptoms, not the cause.
And finally in this episode. The big reveal!
Find out whether @mzansimedia really is Africa’s oldest surviving media planner.
On this week’s The DOC & The GURU Podcast, we wrap-up the recent Marketing Achievement Awards by highlighting and discussing a few of the winners and the lessons that we can learn from them. So hear about how the Top of the Class impressed 60 judges in 15 categories by blending the art and science of marketing, to ultimately benefit their customers and take their companies forward. You can see the complete list of winners at https://marketingawards.co.za/
In the second part of our show, we are joined by a very special guest and Winner of the Rising Star of the Year Award, Serisha Pillay, Senior Marketing Manager at Discovery Limited. Here we chat about her winning entry that included the Discovery Run Series, an innovative use of social media and International exposure with the Vitality Running World Cup. We also talk about her journey so far and valuable lessons on how to thrive in the corporate world.
So again, don’t miss out and listen to The DOC & The GURU Podcast with our ever-interesting guests – all for free!
marketing #awards #excellence
Are you all sitty comftybold two square on your botty? Then I'll begin!
Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the proper way to start telling a story.
And why not! Because this week on The Doc and The Guru podcast we are joined by two masters (or is that mistresses?) of the oral traditional. Story tellers Lynn Joffe and Thandi Ngwenya from the agency Creatrix. Both strong believers that brands need to go beyond hard sell commercial messaging and become part of the broader conversation, they also buy into the power of the oral tradition to generate positive change.
If you want to learn about a culture, listen to the stories. If you want to change a culture change the stories. Michael Margolis – CEO Storied But it’s not just about using indigenous language on ALS radio though. It’s also about cultural nuance and expression. Strong believers in the power of broadening the narrative The Creatrix team has explored all facets of the oral traditional as a creative device. Music. Industrial theatre. Even children’s books.
But wait there’s more!
Listen in #free to #TheDocAndTheGuru podcast this week - available on all your favourite podcast platforms – and we’ll throw in a bonus live appearance from Wanda B. as she talks about her the story of her life in her recently published novel The Gospel According to Wanda B. Lazarus. What’s going on with Wanda B. and Stephen Fry you ask? Well now! That would be a story worth telling a story wouldn’t it.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
For some #marketers #advertisers and #media strategists in Mzansi the demise of AMPS in 2015 is viewed as the end of the world. For others it signals the start of a Brave New World. Either way the reality is that the post-AMPS media and #research landscape consists of a range of databases, each one representing a distinctively shaped piece in the holistic #marketing and media jigsaw puzzle.
Today on The Doc and The Guru Podcast we chat with Marketing Research Foundation CEO Johan Koster about the launch of the Marketing All Product Survey (MAPS). Five years in the melting pot MAPS – often erroneously referred to as the replacement for AMPS - was released to subscribers last week.
Now all interested parties in the industry are invited to attend the launch of MAPS on 25th March. Just click on this link and you’ll make the synch.
MRF MAPS LAUNCH 25 MARCH 10H00
The new MRF MAPS will provide insights on products and brands, intermedia comparisons and a host of other consumer behaviour measures. The MAPS questionnaire has been modernised and reengineered to marketers’ current needs, making it a big step-up and in many instances even a step-away from AMPS.
For an insight into the fieldwork conducted between July and December listen in The Doc and The Guru in conversation with Plus94 CEO Sifiso Falala earlier this year.
A subscription-funded research survey and database MAPS is managed by the MRF and is funded and controlled by marketers under the auspices of The Marketing Association SA. This funding model allows subscribers input into the scope and content of the research and all parties interested in subscribing to MAPS should contact the MRF for relevant details.
So, join us #free on The Doc and The Guru Podcast and as we map out the future with MAPS.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this episode of The Doc and The Guru podcast Broadcast Research Council CEO Gary Whitaker explains how the new Radio Audience Measurement Survey (RAMS) will ensure audio and radio listening measurement will be made Future Ready in 2021.
For the past few years the quarterly release of RAMS listenership figures has been about as interesting and immovable as Margaret Thatcher’s hairdo. But all that is set to change when the Broadcast Research Council (BRC) releases the new RAMS audience data later this year.
Join us on the Doc and Guru Podcast as we chat with BRC CEO Gary Whitaker about the recent appointment of Ipsos to roll out the new RAMS research.
In the past RAMS was solely based on an initial face-to-face interview (CAPI method) and a manual 7-day listening diary. But the new RAMS data collection process is set to do the unthinkable.
DITCH THE DIARY
The new methodology will be based on a Computer-Aided Telephonic Interview (CATI method) which will be conducted monthly (n=36 000 on a rolling 12-month basis) and a parallel Ipsos MediaCell Passive Listening Panel which will track real time linear broadcast and digital audio consumption of 4,000 panellists each weekly.
This episode comes with a #SpoilerAlert. If you were hoping to trend your listenership figures from BRC_RAMS 2020 think again. Spoiler Alert - When it comes to radio audience measurement 2021 is Year_1. You just have to push the reset button.
If you don’t know your CATI from your CAPI listen in #free to this episode of Doc and The Guru Podcast. Subscribe #free. We’re available on all your favourite podcast listening platforms.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In our 5th and final episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Thulani Sibeko, the Chief Brand and Marketing Officer at the Standard Bank Group. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about one of his biggest and bravest projects (compounded by Covid and lockdown) being the repositioning of Standard Bank and the new tag line of ‘It Can Be’. We discuss how it happened, the thinking behind it, the link to the business purpose of driving Africa’s growth, and Thulani’s comments around dreamers, believers and doers.
And then another big and very public decision was to exit the high-profile Cricket South Africa sponsorship. We chat about the decision that led to it and where is he going to focus his sponsorships now, especially with the emotional attachment that ‘passion branding’ and sponsorship brings to fans (customers) etc.
We also talk about Thulani’s approach to marketing with a particular emphasis on internal marketing and how he includes all employees to buy-in and ‘live and love the brand’. He also shares some valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & the GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In the 4th episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Bernice Samuels, the Group Marketing Executive at MTN. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about her marketing approach as being deliberate, disciplined and strategic, where she elaborates to say that; many marketers lack that, there is not enough focus on the customer, marketing is more than just advertising and that marketers need to better-understand the other important aspects like pricing, product development, sales channels etc. and that subsequently the profession is losing its integrity.
We also discuss one of the biggest and most important projects of 2020; creating and launching the ‘WearItForMe’ mask campaign for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown. Bernice also shares some very valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & The GURU.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In the third episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Doug Place, the CMO of Nando’s Africa, Middle East and India. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about how Nando’s is always so visible and topical, with a much smaller budget that their major competitors - how to maximise your marketing spend to get a higher share of voice. Nando’s is certainly part of South African culture with its challenger brand status, quirky nature and ongoing commentary. But having watched the brand for years, we get the sense that it has changed and is now questioning serious societal matters in a more purposeful manner e.g. ‘You People’, ‘Not Sharing is Caring’,’ Economic Quarter’, ‘Mnzansipoli’ etc. and has become more of ‘the voice of the people’ as opposed to just being funny for the sake of it.
We discuss the very important aspect of culture and internal marketing, how marketers need to spend more time listening and not just taking, and Doug also shares his overall approach to marketing and some very valuable pieces of marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In the second episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Khensani Nobanda, the Group Executive for Marketing and Corporate Affairs at Nedbank. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about how she has been described as a breath of fresh air in the oak-panelled boardrooms of Nedbank, her personal approach to marketing and what she brought to the bank in growing people, teams and the brand. We discuss the very important work around financial literacy (and talking honestly about money) with ‘Money Secrets’ and ‘See Money Differently’ – and encourage listeners to take the financial quiz on the Nedbank site. Khensani also shares the vision for the Foundation and advice to young marketers as well as very important practical marketing insights that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
This is the start of a 5-part mini-series on the Marketer of the Year Finalists at the year’s Marketing Achievement Awards, and we kick off by chatting with Heidi Brauer, the CMO of Hollard. So listen in to hear from the Best of the Best as we cover a range of interesting topics. Amongst other things, we chat about how to maximise your marketing spend and share of voice, and how Hollard (with a much smaller budget that their competitors), broke into the Kantar Brand Z list of Top 30 Most Valuable Brands in SA.
Hollard is renowned for its positive culture and being purpose-led with the business objective of ‘creating and securing better futures’ – we discuss this in more detail with Heidi elaborating on some initiatives like the Daredevil Run, Instastory Books and A Better Future Starts With Hello.
Heidi is also known as the ‘Brand Mama’ and has said that it takes a village to raise a brand and we chat about her overall approach to marketing, with practical advice for marketers of today and tomorrow. So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
marketing #media #awards
On this episode of The DOC & The GURU Podcast, we chat with Peter Khoury, the Chief Creative Officer at TBWA Hunt Lascaris, and congratulate him on recently being voted the Most Admired Creative Leader in SA 2020 - AdFocus Industry Leader of the Year 2020 FM AdFocus Awards – Industry Leader: Peter Khoury (businesslive.co.za)
In a very interesting interview we cover a host of topics that include; the nurturing and building of creative talent and high-performing teams, working on high-profile campaigns like the ‘WearItForMe’ mask initiative for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown, the way forward for creative agencies, how has work from home affected the creative process, traditional agencies vs consulting firms, the need for better and more open communications between all parties (agencies and clients) and advice for young creative talent coming into advertising.
Don’t miss listening to and learning from the best creative leader in the business for free on The DOC & The GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
creative #advertising #marketing
As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It's never easy to predict, and especially so this year.
This week on The Doc and The Guru Podcast we chat with Karin du Chenne - Chief Growth Officer Kantar AME about the Kantar Media Trends and Predictions 2021 Report and the trends that will impact media and communications in 2021.
The podcast explores key findings - from ACR (Automatic Content Recognition) to SVOD - that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.
Want to know which global brand experienced the greatest worldwide sales growth during the Covid crisis? Find the key to developing a partnership mindset? Discover who's the real Silver Surfer and whether a TV rating really is a TV rating?
Listen in and subscribe #free to The DocAndGuru Podcast and download your #free copy of the Kantar Media Trends and Predictions 2021 Report.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Zero tolerance for any form of ad-fraud is a cornerstone of the WFA Global Media Charter. There must be compensation for any and all forms of media non-delivery.
Against that backdrop the need for third party verification would seem to be self-evident. And yet auditing and campaign tracking is by no means a ubiquitous practice.
Is ad fraud and media non-delivery even an issue in South Africa? This week on The Doc and The Guru chat with Andrew McFarlane and Quentin Stewart from AFSTEREO. Established in 2004 AFSTEREO is a leading South African supplier of real-time radio, TV advertising and music tracking data to all facets of the #media, #marketing, #research and music industries.
Listen and download #free this week’s The Doc and The Guru podcast as we explore the roots of tracking technology and more recent #digital innovations in strategic content and context evaluation.
In the 60s we believed Marshall McLuhan when he said The Medium is the Message. In today’s platform-saturated media landscape we now realise that The Message is the Message. Proving that you’ve delivered an ad is non-negotiable. Proving that you delivered it to the right destination is the real communication challenge.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of Marketing Research Foundation MRF MAPS database and Sifiso Palala CEO of Plus94 Research about the recent PAMRO online conference which unpacked the theme of Actionable insights for Africa.
In this podcast we talk about actionable marketing and advertising insights for the South African market, and all things media and research. From SEM segmentation to the sustainability of face to face interviewing and the viability of passive audience measurement in Africa.
What does the future hold for independent home-grown African research groups? Can they compete with the big players in a post Covid19 landscape where the high tech and online research formats challenge the sustainability of traditional face to face interviews.
Not sure how the Plus94_MAPS face to face interview plays out in the real world? Check out the Plus94_MAPS link draw your own conclusions.
Listen in and subscribe #free to the Doc and Guru podcast each week for more unique insights on #marketing #advertising and #media in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook?
In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers.
Published by the UCT Liberty Institute of Marketing in collaboration with the Centre for Innovation in Learning and Teaching at the University of Cape Town and the International Development Research Centre, Ottawa, Canada this edition of Marketing to South African Consumers is available as a free download. Just click on the link.
Marketing to South African Consumers is written by marketing academics, professionals and students and is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.
Listen and #subscribe #free to The Doc and The Guru as we chat with James Lappeman about some of the highlights of the book and how UCT Liberty Institute of Marketing is preparing marketers for the challenges that we face in a digital post #Covid19 landscape.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #UCT #southafricanconsumer
This week on The Doc and The Guru Podcast we chat with iconic editor, journalist, columnist and author Ryland Fisher about the newly published book of the same name The South Africa we all want to live in. https://booklounge.co.za/product/the-south-africa-we-want-to-live-in-compiled-by-ryland-fisher/
One of the pioneers of community journalism in the 1980s Ryland is passionate the role of media in social transformation. As the convener of judges for the Vodacom Journalist of the Year Awards and a judge on the Standard Bank Sikuvile Journalism Awards there is nobody better qualified than our guest this week to talk about positive transformation. And the journey we all need to take on the road to a better South Africa. .
Ryland’s first book, Making the Media Work for You (2002), provided unique insights into the media industry. In 2007 his book Race achieved global recognition for its contribution to dealing with race and racism in post-apartheid South Africa.
The first ever Community Chest published book, The South Africa We Want To Live In, compiled and edited by this week’s guest on The Doc and The Guru Podcast unpacks the often robust, thought-provoking and sometimes controversial steps we need to take to get beyond ticking the boxes.
When it comes to transformation, if you’re still asking the question “what can I do” then this podcast is just right for you. Join us on The Doc and The Guru available on all your favourite podcasting platforms.https://band.link/DocGuru
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
communityjournalism #transformation #media
In our first episode of 2021, we welcome Dr. Eduard Coetzee, CEO The Sharks Rugby Union to chat about a host of exciting activities, both on and off the field. It’s safe to say that big sport is professional these days, and rugby is no different; underlined by the fact that the American Consortium, MVM Holdings, recently bought a majority stake in The Sharks.
We chat about the proud history, culture and innovations of the Sharks like the entertainment on the outer fields and Small Zone (for a good family day out), the development Academy and ‘I See Colour’ that addresses transformation, diversity and inclusion. And then look forward to the American Way of BIG, BOLD & BRAVE sports marketing and Sport-Tainment razzmatazz, as the Sharks aim to expand their brand globally. Historically the Sharks have led local sports marketing but can now also draw on the experience of their new shareholders who have links to The Milwaukee Bucks in the NBA, The Florida Panthers in the NHL and Roc Nation – so exciting times ahead!
More immediately, we wish the team all the best for this weekend’s Carling Currie Cup semi-final and also the upcoming Rainbow Cup in Europe. So, subscribe to The DOC & The GURU podcast for free and never miss an episode. https://band.link/DocGuru
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
sportsmarketing #businessofsport #newmedia
To all the #DocAndGuru podcasts listeners out there. Thanks for tuning in again in 2021. We hope you had a good break and that you’re back in the #marketing and #media ring and ready for action.
LETS GET READY TO RUUUUUUUMMMMBLE!
We have some really interesting #marketing and #media guests joining us on #TheDocAndTheGuru podcast starting next week with Ed Coetzee CEO of @TheSharks who will be talking about MVM holdings 51% stake in #TheSharks and what it means for South African rugby.
In the coming weeks The Doc is also going to introduce us to some of the finalists in the SA Marketer of the Year Awards. And also some of the Marketing Young Guns who’ll be competing for the honours. All you #marketing young guns out there. Listen in and take your shot. Some of our other guests will include Dr. Sifiso Falala CEO of Plus94 @Plus94Research who will talk about the first tranche of data released for the MRF-MA[SA] database MAPS.
Prof. James Lappeman from UCT Liberty Institute of Marketing on the launch of an exciting new eBook Marketing to South Africans. And speaking of books acclaimed editor and author Ryland Fisher has just published a book entitled The South Africa we want to live in. So we’re going to do our best to keep it positive in 2021.
M2021GA
Make 2021 Great Again.
So tune in next week and in the coming weeks to The Doc and The Guru podcast. Available on all your favourite podcast platforms. And if you have any insights or marketing and media initiatives you’d like us to feature on the show please get in touch with us.
The #RoadToRecovery starts now.
Wow. What a year it’s been. We’ve have had it all. Just like Mogie and Macall. Of course those words don’t sound right but just you try saying Bogie and Bacall with a mask on. Three other significant words repeatedly came to the fore during 2020. • Passion • People • Purpose And our 50 guests on The Doc and The Guru Podcast have added insight and substance to all three over the course of the year.
If you’re missing all the things we did then just tune in to The Doc and The Guru Podcast and relieve the highlights of 2020. https://echocast.radio/podcast/the-doc-and-guru-on-all-things-marketing-media/
In 2020 we set out on a journey to showcase local marketing and media issues to the industry. To those who have tuned in this year and to Nfinity Media thank you for your outstanding support.
What about 2021? Sufficient unto the day is the evil, or the blessing thereof, depending on your perspective. Or how much wine you’ve had.
So, for now, let’s just enjoy the break
In 2021, as long as we keep talking to each other and listening, we can find it once again. I know. Just like they did in Key Largo.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this week’s episode of The DOC & The GURU, we chat with Roshni Gajjar, the Founder and Managing Director of StratAstute, on strategic agility for a sustainable business. We focus on the work that she is doing in the Eastern Cape to help overcome some of their major challenges that face that province. Besides the health and economic devastation of Covid, we also cover other important aspects such as; the energy and water crisis in the region, the need to have a consolidated tourism plan to attract holidaymakers, how different businesses have rallied together in crisis response teams, and the critical question of ‘do we have the right leadership for the future’?
We also chat about the positive contribution that StratAstute is making with the Herald Business 360 Webinars of good news stories and the series of ‘Lift as We Rise’ webinars – to not only give hope but some real business tools for the future. So, if you are interested in hearing about ‘future-proofing’, sustainability, innovation, creativity and responsiveness, listen for free on https://band.link/DocGuru
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
strategy #agility #sustainability
This week on The DOC & The GURU Podcast, we chat with Janez Vermeiren and Peri vP, who have recently launched an exciting, disruptive and innovative online hub for creative artists and brands to meet up with Filmer.tv
With this platform, more opportunities are being created for more people to showcase their talent, whilst traditional advertising agencies and brands have greater creative alternatives and resources available to them now. Certainly, with budgets being scrutinised and all companies looking at different ways of working, Filmer.tv provides a new, great and cost-effective addition to the industry.
So, if you want to be part of the new conversation and look at 2021 differently, then don’t miss this week’s episode of The DOC & the GURU (link to it for free).
creativity #marketing #media
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za
Acclaimed South African author Angela Makholwa describes the latest novel (Two Months) from Gail Schimmel as a “psychological thriller questioning every angle of reality”. Which is exactly why we invited Gail Schimmel CEO – of the Advertising Regulatory Board – to talk to The Doc and The Guru about Black Friday and self-regulation in advertising.
Is Black Friday just another bit of opportunistic retail smoke and mirrors trick, which distorts pricing reality, or its it the single biggest opportunity we have to kickstart the ailing South African market in 2020?
Today, 50-60% of the world’s countries run Black Friday sales events and the levels of excitement and participation vary from one country to another. @Nielsen analyses The Price of Promoting confirms South Africa is the second-most price sensitive country in the world and @GeoPoll reports that the number of consumers claiming to shop Black Friday increased from 60% in 2017 to 76% in 2019.
Are South African consumers at risk?
Which? Report_2018 highlights endemic and widespread malpractice in “anchor pricing” in Black Friday and Cyber Monday offerrings. What should we be doing to protect our interests if we feel Black Friday advertising is misleading? Will the ARB listen if I am the lone voice in the wilderness? Listen in as Gail Schimmel explains the elegant logic of one. So here it is folks. This weeks The Doc and The Guru exclusive Black Friday offer.
Listen and subscribe FREE.
Basically the same as last week’s offer.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za
On the week’s episode of The DOC & The GURU Podcast, we host another fascinating chat as we get into all the digital detail with digital consultant, Wesley Hellyar. So if you want to hear about some aspects that I still think of as science fiction but are radically changing our lives, to why sleep is the enemy of the always-on, connected world, then don’t miss out - click on the link below to listen for free.
We chat about how digital is changing the world of sport, to using data from scanning retail parking lots to make informed decisions, from drones flying over vineyards to the future of medicine, and from tech addiction and manipulation to online bullying and being cyber secure and digitally responsible.
And again, we look at modern marketing and media on another great episode of The DOC & The GURU.
digital #marketing #media
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
From its early days as a music station 40 years ago, 702 became the defining voice of Gauteng. It’s pantheon of voices include Paddy O’Byrne, John Robbie, Berksie, the late great Cocky “Two-Bull” Tlhotlhalemaje and Stan “I’m not late but I’m still great” Katz.
Stan the Man once said that “only 5% of our 702 listeners call in. The other 95% have got lives”. But ultimately it has been the very voices of those countless thousands who have called-in over the past four decades, that have defined the station.
In recent years some of those voices stopped resonating with listeners and audiences began to decline. After extensive research Primedia has responded to 702 listeners and, in the words of Bing Crosby they’re gonna … Accentuate the positive Eliminate the negative Latch on to the affirmative and stop messing with mister in-between.
With us on the Doc and Guru podcast this week is 702 Station Manager Thabisile Mbete.
In 2016 Thabisile said she wanted to make an impact by championing editorial independence & integrity on Primedia radio channels. In 2020 she gets to deliver on that vision, as 702 commits to #WalkTheTalk with its listeners.
Listen in to The Doc and The Guru as Thabisile talks about the rebranding of 702 as a positive platform for inspirational change and the relevance of Talk Radio in a social media landscape where anybody and everybody gets to air their opinion whenever they want. Even bad golfers with a ginger combover.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this week’s episode of The DOC & The GURU, we chat to two stars of M-Net’s hit reality show, Single Wives. Nikki Nell and Helen Zondo join us to chat all things; from a wobbly pole that is full of splinters on a’ date’, to what is ‘real’ versus ‘fake’ reality, life lessons that they have taken from the show, searching for their ideal man, the quality and marketing of local productions and their overall experience of being on a reality show.
Again, it’s an episode not to miss as they may let you into a little secret or two…
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
What does it take to be a successful start-up advertising agency in 2020? Find out in this week’s podcast when #TheDocAndTheGuru chat with another young South African entrepreneur. Founder & Managing Director of Lerato Agency & social media platform #PatOnBrands Thokozani ‘Pat’ Mahlangu talks about using social media to craft brands that people love. We outline some of the key findings from his recently completed Masters thesis on the Use of Social Media Big Data by South African Retailers to support marketing decisions” and the challenges marketers face in validating the authenticity of the data they get from social media.
And as we gear up for the outcome of the American election and the seasonal retail onslaught which is Black Friday maybe this is a good time to pose the question …
Is truth always stranger than fiction?
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this week’s episode of The DOC & The GURU, we are so pleased to welcome Annelee Murray, the former Springbok PR Manager and Hollard Sport Industry Personality of the Year Winner. While the Boks were winning on the field, Annelee, in her 20 years with the team, was an integral part of the operations that made it all a successful unit.
Over her stellar career she was involved in 225 Test Matches, went to 5 World Cups (where the Boks won 2), worked with 17 Bok Captains and 7 Bok Coaches – a truly unbelievable and incredible achievement! Thank you so much for all that you have done for your Team and Country!
So, to hear about all of this and a whole lot more, listen for free (the link is in the comments section below). Also watch Chasing the Sun on M-Net to relive last year’s Rugby World Cup win.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
This week in The Doc and The Guru podcast we tell the uplifting story of a young kid from GP_1431 who is so inspired by watching Mbongeni Ngema’s 1992 movie Sarafina at the local Paragon Theatre in Katlehong that he decides then and there to become a movie director. 25 years later his first movie Thina Sobabili wins the Danny Glover Award at the Pan African Film Festival and is nominated for an Oscar and an Emmy as Best Foreign Language Film in 2015.
In 2016 with his 13-part TV series You Think You Can Spin, featuring the legendary BMW Gusheshe, transforms spinning into South Africa’s Number_1 motor sport. Car spinning has now been officially recognised by the country’s regulatory body Motorsport South Africa (MSA) and endorsed by the World of Motorsport South Africa (WOMZA) and the South African Sports Confederation and Olympic Committee (SASCOC).
His latest 2019 production, the feature-length documentary film An Ordinary People, gives an in-depth account of the sport of spinning and the unique subculture it has created in South Africa. And all of this entirely self-funded. How’s that sound for a movie script? Too far-fetched? It would be. Except it’s not a movie script. It’s the very real story of how two young South African entrepreneurs Ernest Nkosi and Enos Manthata are carving out their own creative space and their own legacy in the world of Advertising, Movie and TV production.
If you love Mzansi’s uniquely crafted local content, then you can’t miss this one folks.
Tune in to The Doc and The Guru free on your preferred podcast platform.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
As we tentatively step into the Roaring Twenties (Series 2) there are few topics more critical, or more pressing for achieving sustainable growth in the local #marketing and #advertising industry, than Diversity in Marketing.
In life you have to achieve lot to earn your own name. Rafa. Messi. Tiger. I mean after all who wants to play golf with Eldrick right?
In this week’s The Doc and The Guru Podcast we chat with Founder and Creative Adviser at the creative brand consultancy The Whole Idea - Qingqile Mdlulwa. Or as he is more widely known in the advertising industry in Mzansi Wing Wing.
A leading light in the advertising industry for two decades and unquestionably one of Mzansi’s #amavulandlela in the 90s, Wing Wing has served as Executive Creative Director with some of the country’s leading creative agencies. And as Chair of Loerie Awards from 2005 to 2007.
Join us on The Doc & The Guru podcast this week as Wing Wing talks about building inclusive, empathetic and insightful communication and his plans for rolling out a Marketing Diversity Masterclass in partnership with well-known #marketing and #advertising industry personalities Gillian Rightford & Mosidi Seretlo.
It just might help you make a name for yourself one day.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
“All of us are born with an abundance of curiosity and creative potential. We started our journeys exploring and embracing the world with awe and our curiosity knew no boundaries. We approached everything without fear and with great enthusiasm”. These are the words of Dr. Cherylene de Jager, our guest on this week’s episode of The DOC & The GURU podcast, and if you want to hear how the story continues, listen for free (the link is in the comments section below).
In a fascinating and highly engaging episode, she talks about her new book, which she wrote with Emeritus-Professor, Anton Muller, Creative Intelligence (CQ) @ Play: Shaping Your Future in the Fourth Industrial Revolution. Cherylene has also coined a definition of innovation that is featured on a list of Top 50 Innovation Quotes that includes innovation definitions from the likes of Bill Gates and Steve Jobs. Her definition is “Innovation is Creativity Commercialised”. Her book is available through Knowledge Resources and Amazon.
So, it’s never too late to reignite your creative spark as creativity is a skill that can be unleashed at any age, no matter your career circumstances – you just need the right tools to unlock it. And this book is a great mixture of theory and practical creativity exercises to help you fulfill your potential and develop your creative confidence. So, if you want to hear about Humpty Dumpty, Donkey Ears, why an IQ test alone is too limiting, innovation, the correct culture, purpose and passion, and a whole lot more…then don’t miss this episode.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Warc (World Advertising Research Centre) report on The Future of Strategy 2020 report is based on a global survey of strategists and highlights the impact of COVID 19 on the role of strategy and strategists around the world.
The report highlights 3 reasons for optimism and 3 reasons for pessimism for strategists and this week The Doc and The Guru unpack those insights with one of South Africa’s top award-winning media strategists.
Tempted as we are on The Doc and The Guru podcast to restrict guests to only those under the age of 30, we decided to defy modern advertising convention and invite onto the show the winner of the MOST Awards Media Agency Rising Star 2014 - Wayne Bishop: Managing Director PHD. Globally Warc reports that strategists have been crucial to the pandemic response and have had a unique chance to shine, despite the cutbacks in media budgets and staff gearing.
Join us on the upside of Covid19 as we chat about the role of strategy in marketing and media, as a counterfoil to the Gorillas with Calculators mindset, and the multi-faceted offering that defines the successful media agency today.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
When a self-confessed “fully reformed” London banker from Port Elizabeth decides to launch a print edition of a weekly newspaper during Covid19, you’d be forgiven for saying it’s a “madder than a bag of snakes” concept. Madder than a bag of snakes indeed!
Not our words but the words of Styli Charalambous, Publisher and CEO of Daily Maverick who joins us on this week’s #TheDocAndTheGuru podcast. Partnering on distribution with Pick n Pay through a brilliant #SmartShopperCard loyalty reward scheme, South Africa’s newest weekly print newspaper DailyMaverick_168 launches this week. And for anyone out there who still believes that “print is dead” the depth of data driven research and innovation, which informs this launch, may well serve to challenge Peter Drucker’s observation that culture eats strategy for breakfast.
Why DailyMaverick_168? Find out when #TheDocAndTheGuru podcast talks about digital natives, newspaper immigrants and the Democratic Debate. Or is that Democrapic Debate? DailyMaverick_168. As Styli Charalambous says, “this idea is so crazy it might just work”. We agree. And we’ve got the ink on our fingers to prove it.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
With the Tour de France heading for an exciting finish on Sunday, we are honoured to have Robbie Hunter join us on The DOC & The GURU podcast this week. As South Africa’s first stage winner in the Tour, an event that he raced in 9 times during his illustrious 16-year professional career in Europe, he offers his expert views. In a 30 minute time trail, we chat about events both on and off the bike, team selection, tactics, old school ‘ride according to how your legs feel’ versus the modern data-rich approach to training, sports marketing, the strength of women’s cycling, greater fan engagement and a whole lot more.
We also acknowledge the fantastic achievements of Doug Ryder and NTT Pro Cycling as they continue to fly the South African flag high with their team and their fantastic Qhubeka initiative as well as all the digital innovations from NTT, the official technology partner to the Tour.
So, if you want to know why Robbie Hunter thinks and speaks about cycling in Italian, then don’t miss out on another great episode by clicking on the link below (in the comments section). And subscribe for free to not miss a single, weekly episode.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #podcast
If you would like to know what Remote Sandcastles and the Titanic have in common, then you are at the right place. Listen to this week’s episode of The DOC & The GURU Podcast, where Gordon Muller and I have a fascinating chat with Colin J Browne, author of How to build a Happy Sandpit. We talk about how corporate culture affects business performance, the role of values, how different people are leading and being led in a virtual business world, employee engagement, the trauma of downsizing, the ‘future workplace’, the good, the bad and a whole lot more…
As always, we offer you 30 minutes with a very interesting and engaging guest – all for FREE! So go ahead and download to listen and for more information on this week’s episode, please go to www.happysandpit.com
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
culture #engagement #performance
On this week’s episode of The DOC & The GURU, we catch up with a local media man who has gone global as Jason van der Berg connects with us from Smart-Digital in Berlin. We have a great chat about his journey from South Africa to Europe, the similarities and differences between a local and global media role, working with multinational clients like VW, Heineken and Sanofi, as well as lessons for others looking to follow in his footsteps.
We discuss modern media methods, the rise of digital, the use of data to make more informed decisions and user-centered real-time personalisation. Listen in to also hear him speak about what he calls “The Pink Dress Syndrome” – again, it’s a not-to-be-missed episode. Access the link in the comments section.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
media #digital #podcast
On the week’s The DOC & The GURU Podcast, Gordon Muller and I venture into very unfamiliar territory, whilst asking “Mirror Mirror on the Wall…. “ That’s right, we are chatting beauty and fashion marketing and have invited in an expert, Beverley Gardner, to help us. In another interesting episode as we near the end of Women’s Month, she shares her views on the future of fragrance and cosmetic brands, we chat nuisance packaging and irresponsible consumerism, different and evolving forms of beauty, her community empowerment work as well as her new brand, Beverley Claire.
The notion of exclusion and a certain body-type or universal definition of beauty has changed forever to a far more inclusive one and now, “beauty is in the eye of the beholder”. Again, don’t miss it (link in the comments below) and hear about evolving brands like Dove and their campaign, Real Beauty, the changing Pirelli calendar and a whole lot more.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #podcast
On this week’s The Doc and The Guru podcast Mongezi Mtati, Marketing Manager of Ornico takes us on an interesting journey through the 2020 South African Social Media Landscape report.
The survey based on more than 100 of South Africa’s biggest brands confirms the need to go beyond the data. As customers are evolving it is the smartest brands, with the most intelligent analysis and insightful understanding of people, that will win.
While, 79% of marketers believe #SocialMedia has the potential to help business grow, only 1 in 4 marketers agree that they are getting as much value out of social media as they can. So, what are the top platforms and how do marketers measure success?
What does this all mean for Social Media in 2020 and why does Arthur Goldstuck believe “these are hard times for Social Media”? Listen in and subscribe free to The Doc and The Guru for the latest insights on #Marketing and #Media in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Can the advertising industry put together a decent softball team? You be the judge as you join us this week on The Doc & the Guru podcast. We discuss a few of the key things we’ve both learned about #marketing and #advertising during lockdown and throw forward to some of the interesting people and topics we’ll be meeting and chatting about in the weeks to come.
What role does #trust play in #branding? Which 4 countries express the greatest need for #advertisers to invest in #trusted #media sources? The Guardian in London reports on England’s return to Premiership rugby this Friday and #Arsenal wins the FA cup. Should #brands strive for reach or ROI? And most importantly, is @AdContrarian right?
Quote of the Week from @AdContrarian Bobb Hoffman – On the firing of Tom Goodwin by Publicis this past week. “If stupid opinions were grounds for dismissal the ad-industry would have difficulty fielding a softball team”.
Find out who’ll be joining The Doc & The Guru in the coming days and weeks to talk #marketing and #advertising in the Post #Covid19 landscape.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
This is one of the points from our guest on this week’s episode of The DOC & The GURU podcast, where we welcome @Oresti Patricios, CEO of @Ornico.
We have a very engaging chat about tracking, tends and monitoring of brands’ advertising-spend and media, and address the sector economic devastation caused by the virus. So, if you want an all-in episode, ranging from what was the first advert on SA television, to today’s social media trends (via the comprehensive @Ornico Social Media Report), why bards can’t spend money that they don’t have, to the state of transformation in the industry, tune in.
And lastly, a big congratulations to @Gordon Muller’s team, @Arsenal, on their FA Cup win this past weekend.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #podcast
Mark Twain once wrote that “I can understand perfectly how the report of my illness got about but the report of my death was an exaggeration”.
Pundits have been writing off agencies for a decade. In 2019, before the #Covid19 meltdown Forbes Magazine wrote “Your Ad Agency Is Dead. It's Time To Stop Grieving And Move On”. But this month a Credit Suisse report (Beyond the Pandemic) describes advertising agencies as "the great survivors".
Warc reports global adspend figures down by as much as 75%. What’s the local Zeitgeist and what’s the prognosis for the local media industry?
Join us for this week’s The Doc & The Guru podcast as we chat with Chris Botha Group MD of Park Advertising about the shifts in advertising investment and evolving business models for media agencies.
Tune in and engage in the conversation as we discuss who’s winning and whose losing in media. You’ll even find out which rugby team Chris Botha supports.
In this week’s The Doc and The Guru podcast we explore some of the key findings from BrandFinance 2020 Top50 Brands Report.
Brand Finance has assessed the impact of COVID-19 based on the direct effect of the C19 outbreak on enterprise value, compared to the baseline on 1st January 2020. And the results are fascinating. With us in the virtual studio this week is one of South Africa’s most discerning brand marketers, and an iconic brand in his own right. Recipient of the Financial Mail Adfocus Lifetime Achievement Award in 2010 MD of Brand Finance SA Jeremy Sampson.
Which is Mzansi’s most valuable brand? Find out which brands in Mzansi are having a paralyzed or a positive pandemic on The Doc and The Guru Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this week’s The Doc and The Guru podcast we chat with the archetypal Afropolitan: Kaya FM Managing Director Greg Maloka.
Greg shares the secrets behind what it takes to build a winning radio brand. And he should know because once again Kaya FM has walked away with the accolades at The Radio Awards 2020 as Commercial Radio Station of the Year. But there’s a lot more to being a winner than just delivering a big listenership. We talk about the importance of brand building and alternative revenue streams in the digital landscape. And even The Inconvenient Truth behind radio advertising investment in Mzansi.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this week's The DOC & The GURU podcast, we chat with Mike Sharman, Co-founder of Retroviral, Retroactive, Webfluential.com and MatchKit.co (yes, a company that they launched during lockdown – crazy, right?).
In a fantastic episode, he shares his thoughts on the hybrid and 'Holy Trinity of Marketing' – Digital, PR and Activations and why he and his team love working with Challenger Brands. We talk sponsor appreciation, content creation, the use of digital tools, influencer marketing and what professional athletes can do to control the narrative around their personal brand; highlighting Dakar Hero, Kirsten Landman, and Rugby Superstar, Bryan Habana. 'You're a brand first, then an athlete' – certainly a changed mindset!
Don't miss it!
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
When it comes to community radio, if you don’t know your MDDA from your NCRF, then this podcast is for you. Many media decision-makers still think of community radio stations as the new kids on the block, but they have been a feature of the local media landscape since the 80s. Does “radio for the people and by the people" have a future in a digital media landscape? What progress has been made in building a sustainable and commercially viable community broadcast sector?
When it comes to audience measurement in RAMS, is community radio slightly undercooked or massively under-reported?
Join The Doc and The Guru this week as they chat with Franklin Huizies, MD of ComRadio, and consultant to the NCRF (National Community Radio Forum), about the state of community radio in Mzansi.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
If there is one thing we have learned from the Covid19 pandemic, it is that no country can functional effectively without the facility for robust communication at a community level.
Established in 2003, the Media Development and Diversity Agency (MDDA) is a statutory agency set up to facilitate sustainable independent media development and diversity.
In this week’s podcast The Doc and The Guru chat with Zukiswa Potye CEO of the MDDA about the MDDA mandate and the plans for the future.
Please listen in and let us know what you think about the role of community media on The Doc and The Guru Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
This week on The Doc and The Guru Podcast we chat with Kaibe Mollo Head of Marketing at African Bank.
Rated number 1 in customer satisfaction in the 2019 SA Customer Satisfaction Index. Retail deposits up 115% YoY and Net Profits After Tax up 13%. Find out how African Bank used a simplified technological customer interface, and created a sense of community, imbued in the brand positioning “We Are You”, and brand campaign lines like “Everybody Is Somebody”, to become the quintessential comeback kid after the dark days of 2014. Seems like local can really be lekker when it comes to banking.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this week's episode of The DOC & The GURU podcast, we chat with Debbie Braun, owner and CEO of U.R.US on her two passions; Lifestyle Branding and The Role of Women in Sports Administration.
We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like South Africa, why is it not more of a mainstream marketing concept? And then we ask the important question of why there are so few women in top leadership positions at the major South African sporting bodies - what has to happen to break through that glass ceiling? Again, it is a not-to-be-missed episode.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this week’s podcast we discuss what needs to be done to kickstart Cinema after Covid19 lockdown. Join The Doc and The Guru as we chat with Ryan Williams, CEO of Ster Kinekor, on the future of cinema in a post #Covid19 landscape. Will there be enough quality content to ensure that cinema remains the primary first-release distribution platform for movies or have recent industry developments set the stage for PVOD to totally dominate the movie market? We question whether cinema is still a medium in the traditional sense or whether it really is just an activity. Like watching live sport.
Ryan gives great first-hand insights into the prognosis of Cinema as an advertising medium and what advertisers should be looking for to trigger the inherent value in Cinema as a platform.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
WhyFive is a consumer insights consultancy powered by BrandMapp, a unique South African data set that focusses on premium markets. Joining us today to talk us through what BrandMapp's mandate is, what makes it different and where it can be accessed and used is Stuart Lowe, Commercial Director at WhyFive. A man with 25 years experience in media and marketing which includes senior marketing management roles at SA Sports Illustrated, Touchline Media and RamsayMedia.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this week’s podcast, The Doc and The Guru chat with advertising research doyen Charles Foster (CEO Kantar Insights: Africa & Middle East) about the future of research in a post Covid-19 landscape. Is there a future for large scale F2F (Face to Face) research and CATI (Computer Assisted Telephone Interviewing), or is the drift to online panels and big data unstoppable?
We also unpack some of the key trends arising from the Kantar Covid19 Barometer and what the shift from an Era of Self to an Era of Shared Humanity means for advertisers.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Publisher Research Council (PRC) was founded and is funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a seasoned brand and business developer and marketer, who joins us via Zoom as we briefly discuss the role of the PRC before exploring the devastating effects that the COVID-19 Pandemic has had on the publishing sector.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za. The Publisher Research Council Website
There is no denying that the Covid-19 Pandemic has lead to a massive digital transformation and there are very few people in South Africa who know more about the altered digital landscape than Arthur Goldstuck, CEO of World Wide Worx. In this episode we have a chat about how much things have changed in the past month and, in particular, how businesses have had to adapt their operations and management behaviour to cope in the present and post-pandemic world.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
How has Covid-19 affected Discovery Vitality's wellness programme and how have they adapted to a situation where their members are not able to access facilities like they used to? Head of Marketing, Celeste Williams, joins Doug and Gordon via a Zoom call to explain how they have managed to change things up very successfully.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Pepe Marais is one of the most well know characters in the South Africa Advertising and Marketing world and in this episode he opens up about the major life changes he went through and how he has adopted the title of "purpose advocate". Which then opened up the conversation... "what is the purpose of a modern ad agency?"
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
OUTsurance are one of the biggest advertising spenders in the country and today we chat to their Chief Marketing Officer, Carl Louw, who explains why they have always relied so strongly on personal testimonies from actual clients in their marketing and why reach and frequency across a whole range of advertising platforms is such an effective strategy for them.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Marketing Association of South Africa (MASA) are an association of individuals and corporates who stimulate and encourage the connection, development and education of Marketers in South Africa. The interim CEO is Sechaba Motsieloa, a gifted marketing professional who has headed up marketing roles for some of SA's biggest brands, and who joins us as we explore the role and future of MASA and the need for responsible marketing in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Advertising Media Forum (AMF) are a group of media agencies and individuals from strategists and planners to buyers and consultants who handle 95% of all media expenditure in South Africa. Heading up the AMF is Koo Govender, a seasoned media and business executive, who joins us via Zoom as we explore the role of the AMF and focus on some of the problems that media agencies face in the modern media era in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Before Reinher Behrens was appointed as CEO of Franschhoek Wine Valley Tourism he held senior leadership positions at TBWA Hunt Lascaris, Leo Burnett SA and McCann Worldwide Group SA and got to run some of the biggest campaigns in the history of South African Advertising. In this episode he goes into the ins and outs of tourism marketing and explains how his vast experience in marketing, advertising, brand management and reputation management has helped to succeed in this difficult market.
You can follow Reinher on Twitter at https://twitter.com/56Rhino or get hold of him on ceo@franschhoek.org.za
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Following on from our chat to Craig Livingstone about Sports Sponsorship in Episode 8 a few weeks ago, this week we take an even deeper look into the world of sports sponsorship with Kelvin Watt from Nielsen Sport, who gives us a global insight into sports sponsorship in the world today and a fascinating look at the growth of esports.
You can connect up with Kelvin on kelvin.watt@nielsensport.com.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
A fascinating and inspiring interview with Dr Nik Eberl from the Future Leader Forum around how to leverage off all the good things that come out of hosting a world cup or being world cup winners to build a better Brand South Africa.
You can connect up with Dr Nic Eberl on https://www.linkedin.com/in/drnik/.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Advertising Media Association of South Africa (AMASA) has always been synonymous with networking, education and development within the industry and has grown into a professional organisation despite the challenge of being run by volunteers.
This week we are joined by Parmeshan Moodliar as we look at the history of AMASA and its role within the advertising and media industry and have a look at some of the workshops, training courses and events coming up soon.
For more info on AMASA, visit https://amasa.org.za.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Not many brands have managed to break into the market with as strong a disruptive strategy as King Price Insurance did almost a decade ago. And they have been riding that disruptive wave ever since.
Natalie Bisset and Marno Boshoff from King Price join us in studio today to look at the how and why and what they are doing to help other businesses in South Africa. To take advantage of their walk-through tours, contact Marno on culture@kingprice.co.za.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
For over 20 years CRAIG LIVINGSTONE has been connecting brands and audiences through athlete management and sponsorship and this week we're honoured to have him join us in studio to chat through his experiences and the ins and outs around the marketability of sports and athletes in particular.
To connect up with Craig, catch him on the TLMG Website: www.tlmg.co.za.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Digital Marketing space in the UK is now the second largest in the world behind China and right in the middle of it is this week's guest, Wayne Merris.
Wayne is the former Head of Marketing at Cell C in South Africa and now heads up the marketing at Exemplar Education based in the UK and in this episode, the Doc gets into a discussion with him around the Digital Marketing environment in the UK compared to South Africa and Digital marketing as a whole.
To connect up with Wayne, catch him on his LinkedIn Profile on: https://www.linkedin.com/in/wayne-merris-head-of-marketing/
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Association for Communication and Advertising South Africa (ACA) is the official representative body of South Africa's advertising and communications profession.
This week’s episode is a bit like something out of Dickens, "A Christmas Carol" as we unpack Creativity (the ghost of Advertising Past), Procurement (the ghost of Media Present) and Campaign Effectiveness (The Ghost of Marketing Future) with ACA CEO Mathe Okaba.
If you don’t know your A from your E then you might want to tune in. And before the mother Grundy’s at the ARB get on our case that’s “know your Apex from your Effie”.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In every industry there are the unsung heroes; those individuals who tirelessly volunteer their time and efforts towards improving the sector, participating in industry associations and mentoring youngsters who are entering the field. Virginia Hollis is one of these unsung heroes and her recent AdFocus Lifetime Achievement Award has been well received across the entire spectrum of the media industry.
Founder and owner of Magnetic Connection, a strategic communications company, Virginia has spent the majority of her career in media and in this week’s episode of the Doc and Guru Podcast Virginia Hollis shares her journey and her insights into the ebb and flow of the media industry fortunes.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Napoleon Masinga aka The Napsta might be better known as the King of Christian Comedy when he’s live on stage; but this time he’s live in studio with The Doc and The Guru. One of the industry amavulandlela, this young entrepreneur is determined to make some noise when it comes to producing locally created first language advertising. And that’s no joke!
If you still think that Zulu or Afrikaans is a target market; or that you can’t go Gold in Cannes with locally nuanced radio. Then you need to listen to this episode as The Napsta talks about changing the face and the pace of advertising in Mzansi.
Please note... this podcast is English. Siyaxolisa, Napsta!
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Challenger Brands... They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. In this episode, the Doc and the Guru chat to DAVID BLYTH from eatbigfish about Challenger Brands and their growth and impact in the South African market and also take a look at some of the brands eating big fish locally.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Black Friday is around the corner and the start of the usual debate around its place in the South African market. We'll be taking an in-depth look at the results of Black Friday once all the results are in but for now, we'd like YOUR opinion.
Comment or weigh in on the debate on our Facebook page: www.facebook.com/DocGuruPodcast/ or on our LinkedIn posts. We look forward to your input!
2019 marks the second year that BrandZ has ranked the Top30 most valuable brands in South Africa. Although the total value of the BrandZ Top30 South African brands has declined -13% YoY they have still outperformed the JSE Top40 Index in 2019.
In this episode, the Doc and the Guru tackle some of the key drivers for successful branding in South Africa with IVAN MOROKE CEO of Kantar South Africa.
Can you balance Brand Purpose with Short-termism? If you really want your brand to be different will changing advertising agencies help? Or is it just a case of minding the UX gap?
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this first episode, Doc and Gordon share their vision for the show and take a quick snapshot of the South African Marketing and Media Industry. This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.