Get Social Health: Recent Episodes
Janet Kennedy
Get Social Health is a podcast about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action.
Jason Papagan is well-known in the healthcare marketing field as the Digital Marketing Director for the UNC Healthcare System. For those that know him, they know he is a real "free-spirit." If you don't know Jason, get ready for a spirited and fun conversation about humanizing your brand, managing multiple hospitals and being "in the moment" in social media. We chatted longer than usual so drop in the conversation by following the time stamp of our conversation below:
Jason Papagan and Janet Kennedy00:00 Introduction 00:45 Meet Jason Papagan 01:50 UNC Healthcare & REX Healthcare 04:23 He's a free spirit 05:20 What has changed in digital marketing? 07:07 Shopping center brand transitions 08:20 How many hospitals in UNC Healthcare system? 09:58 Does marketing operate independantly at hospitals? 11:40 What DO you do for a living? 12:50 How far ahead to you plan your strategy? 15:40 UNC/REX Social Media Top 10 in Axial/Becker's List 17:50 Daily management of social media 19:50 Rogue websites strike again! Chris Boyer 23:37 Facebook changes impact engagement 27:45 Platform changes are a constant factor 29:50 Better late than never? 34:02 Marketing vs. digital budgets 37:00 "Humanizing your brand": Push marketing vs. engagement 40:50 Analytics 43:35 Responding "in the moment" 49:30 Social Media Tip: Josie Salzman "Keep your eyes and ears open"
It’s not often you’ll hear the expression “I felt a calling” when someone tells you why they became a medical practitioner. In the case of Annette Tersigni, it happened when she was in a yoga class for health professionals. After participating in a class with stressed out, overworked nurses, she realized she needed to share her knowledge of yoga with them – by becoming a nurse herself. At age 48 she attended nursing school and in 2005 launched The Yoga Nurse program.
What is Yoga Nursing? Yoga Nursing® is a new brand, trend & movement in health care, nursing and yoga created by Annette Tersigni, holistic RN, stress relief, back safety expert and medical yoga therapist. Yoga Nursing unites the ancient wisdom of yoga with the modern science of nursing. Its mission is to train and create a global army of modern nightingales, yoga nurses, who will learn and teach the Yoga Nursing Sacred Remedy— in order to enlighten the ailing health care system and relieve stress, anxiety, pain and suffering for both nurses and their patients.
The Yoga NurseListen in to the conversation or jump into the conversation at the time stamps below.
00:00 Introduction 00:40 Meet Annette Tersigni 01:08 Yoga, Yoga, Yoga 02:15 A Calling for Yoga Nursing 02:45 5,000 year of yoga 04:10 (we really did mention Yoda!) 04:32 Taking a class from Deepak Chopra 05:19 Which came first – the Yoga or the Nursing? 06:50 The marriage of yoga & nursing 08:45 Taught 5,000 sessions 09:28 Foot behind head is not required 10:25 What is Yoga Nursing like in the clinical setting? 13:20 Duke Cardiologist – Dr. Mitchell Krucoff TEDxRTP Speaker & the Sri Sathya Sai Institute of Higher Medical Sciences 15:09 Energy in the room 17:10 A movement whose time has come 20:20 Evangelizing Yoga Nursing 22:25 Approved by AANC 24:50 Carry on plan? Certified Yoga Nurses26:30 “The Yoda of Yoga Nursing” 28:00 When should Yoga be used? 32:00 “Quantified Self” – Dr. Bertalan Meskó & Yoga. Are they compatible? 35:00 Social Media Tip: Jackie Ryder, “Good Content drives action”