Podcasting Smarter: Recent Episodes
Podbean
The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tune in as Shae and Ericka interview Sade from the Black Girls Texting podcast! Sade explores the idea of setting goals early in your podcast creation in order to garner long term success!
Tune as Shae & Ericka interview the CMO of JLab Audio! Terra Teat explains what the bigger tech companies look for in a partnership! This is a must see, make sure you listen all the way through this great interview!
This week's guest on Podbean Amplified is Jesse Zhan from the Rooftop Podcast. He shares what it is like to juggle a successful podcast and be an entrepreneur and finishing his PHD. Tune in! You won't want to miss this one.
Tune in as Shae & Ericka as they interview Jeff Leach. Jeff is a renowned voice actor and podcaster who has decades of experience in the media realm!
Tune in as we interview veteran podcaster Gregory Robinson from The Sneak Diss Sneaker Podcast. Gregory talks about his tenure as a podcaster and why you shouldn't try to copy other podcast and just be yourself.
Tune is as Reena Friedman Watts explains how open doors always come to those who keep seeking the next opportunity.
Listen in as we interview Tony from Scaredycast. He and his team have been hosting through Podbean for 8 years! Join as he walks us through his world of scary movies and ghost hunts.
Watch as we interview renowned music video film director Arrad. He explains how he has maneuvered into the podcasting space and how that has benefitted his career.
Tune in as we interview the host of "Give a Dad a Podcast" Jared Rowe. Jared discusses his keys to a sucsessful podcast.
Listen in as our very own Content Creator Ericka talks about having patience finding your voice while creating your podcast!
Join us as we interview Amanda Rieger Green, a spiritual medium who has used her podcast Soul Sessions to reach a broader audience.
We are back for episode 2 of Podbean Amplified! Tune in as we interview Darell Craig Harris from the podcast Music Matters! Darell explains what he is currently working on and gives advice to staying true to yourself in your podcasting journey.
Listen in for the inaugural episode of Podbean Amplified. Shae and Jarrod interview avid Podbean user and Podcaster Dr. Eloenore Soei-Winkels, as she talks about her journey transitioning from teaching to podcasting. Tune in weekly for new episodes!
Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony's expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History.
Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged.
"It's not too late to grow your show. It's not too late to implement these strategies and these terms." - Anthony Nwaneri
Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of 'Why Your Podcast Isn't Growing'. Anthony is an established authority in the realm of podcast SEO strategies, specializing in optimizing podcasts for enhanced visibility and engagement across leading platforms such as Apple Podcasts and Spotify. His expertise lies in formulating impactful episode titles and implementing effective keyword strategies, which have consistently contributed to the differentiation of numerous podcasts within the competitive podcasting sphere. With a comprehensive understanding of user engagement and retention techniques, Anthony's proficiency in utilizing transcripts for podcast SEO has proven instrumental for podcasters aiming to broaden their audience reach and impact. His practical guidance and adept utilization of SEO principles position him as a valuable asset for podcasters seeking to bolster their show's discoverability and achieve sustainable growth.
Don't miss out on this insightful conversation that promises to take your podcast to the next level. Tune in now and start implementing these expert tips to see significant growth in your podcast audience!
In this episode, you'll learn how to:
- Optimize Your Podcast for Search Engines and Skyrocket Your Growth!
- Uncover the Secrets to Getting Your Podcast Discovered on All Platforms!
- Master the Art of Crafting Irresistible Episode Titles That Hook Your Audience!
- Keep Your Listeners Glued to Your Podcast with Proven Retention-Boosting Tactics!
- Harness the Power of Transcripts to Supercharge Your Podcast's SEO Ranking!
The key moments in this episode are:
00:00:28 - Importance of Podcast SEO for Visibility
00:03:33 - Creating Captivating Cover Art and Episode Titles
00:09:56 - Importance of User Engagement and Retention Time
00:12:19 - Importance of Engagement for Podcast SEO
00:13:20 - High Retention Time for Podcast SEO
00:13:50 - Encouraging Completion
00:17:30 - Consistency for SEO Success
00:21:24 - Transcripts and Chapter Markers
00:24:22 - Leveraging Current Affairs for Podcast Growth
00:25:08 - Synergistic Strategy for Podcast Growth
00:25:36 - Success Story: The Power of Podcast SEO
00:26:38 - Never Too Late to Implement SEO
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Anthony Nwaneri:Podcast: https://tinyurl.com/normaguestepWebsite: https://getmorelisteners.com/Linkedin: https://www.linkedin.com/in/anthony-nwaneri-a8a54724b/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility.
Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement.
We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues.
"Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast Specialist
This episode wraps up with practical advice on overcoming common challenges podcasters face when adding video, including tips on getting comfortable on camera and engaging with your audience effectively. Whether you're a seasoned podcaster or just starting, this episode is packed with insights to help you harness the power of video.
Here are the main takeaways of today's episode:
- Elevate Your Podcasts with Engaging Video Content: Learn how to promote your audio content with compelling video to captivate a wider audience.
- Boost Your Podcast's Discoverability with SEO Optimization: Uncover the secrets to effectively optimizing your video podcasts for improved search engine rankings.
- Master Social Content Strategies to Skyrocket Your Podcast Engagement: Discover powerful tactics to create shareable and engaging social media content that amplifies your podcast's reach.
- Unleash the Power of Podbean: Get insider tips on publishing your video episodes on Podbean to maximize exposure and audience engagement.
- Conquer Video Podcasting Challenges: Overcome common hurdles in video podcasting and discover strategies to ensure your success in this dynamic medium.
The key moments in this episode are:
00:00:31 - Effective Ways to Promote Video
00:03:02 - Publishing Video Episodes on Podbean
00:08:07 - Overcoming Common Challenges
00:12:40 - Maximizing Video Feeds
00:13:05 - Embracing the Video Medium
00:13:34 - Audience Engagement
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Measuring Video Impact on Podcast Growth: Beyond Vanity Metrics
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more.
We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized.
"Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist
This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence.
Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement.
Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies!
Here are the main takeaways of today's episode:
- Mastering Podcast SEO: Boosting Your Content's Reach
- Enhancing Engagement: The Power of Text in Video Podcasts
- Social Media Savvy: Crafting Compelling Podcast Clips
- Transcripts Unleashed: Elevating Your Podcast's SEO Game
- Video Impact Metrics: Driving Podcast Growth through Visual Content
The key moments in this episode are:
00:00:28 - Optimizing Video Content for SEO
00:02:11 - Importance of Content Optimization
00:07:29 - Strategies for Social Media Video
00:10:37 - Tailoring Content for Different Platforms
00:12:10 - Importance of Video in Social Strategy
00:13:32 - Importance of Transcripts
00:14:23 - Measuring the Impact of Video
00:15:34 - Podcast Audience vs. Social Media Audience
00:17:20 - Building a Dedicated Podcast Following
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive into the world of mobile video recording and editing. Roni shares crucial insights on using your iPhone for high-quality video content, emphasizing the importance of using the back camera for the best results.
Learn how to stabilize your recordings with affordable equipment like ring lights and ground stands to avoid shaky footage.
"It's one of those things where you just have to figure out, start small, figure out what you can fit into your roadmap and your production process right now, and then start that. Build the routine like Roni's been doing, right, but build that routine into something where it becomes automatic. - John Kiernan
We also explore various video editing tools, from Final Cut Pro to Descript, and discuss their features and advantages. Whether you're a seasoned editor or a beginner, discover how to enhance your podcast with engaging video clips.
Additionally, we provide tips on integrating video production into your podcasting schedule without feeling overwhelmed. Tune in to streamline your workflow and elevate your podcasting game with top-notch video content!
Here are the main takeaways of today's episode:
- Mastering the best video podcasting practices for professional-quality content creation.
- Enhancing video quality by utilizing the back camera for a visually captivating podcast.
- Elevating your podcast's visual appeal through skillful video editing with Final Cut Pro.
- Discovering the significance of stable video recording setups for a seamless podcasting experience.
- Unveiling effective tips for seamlessly integrating video into your podcast to captivate and engage your audience.
The key moments in this episode are:
00:00:26 - Importance of Using the Back Camera for Video
00:03:04 - Best Practices for Editing Video
00:07:23 - Simplified Video Editing with Descript
00:09:11 - Incorporating Video into Podcast Production
00:12:17 - Recommended Video Editing Programs
00:12:20 - Podbean's Approach to Programs
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive into the world of video podcasting with the Podbean team. Join us as we discuss the key benefits of integrating video into your podcasting strategy.
Discover how video can enhance visual engagement, boost your show's growth, and strengthen your brand. Learn about various remote recording platforms and get practical tips on choosing the right equipment for different budgets. Whether you're a beginner or looking to take your production to the next level, this episode has something for everyone.
"The big difference between doing an audio podcast and doing a video podcast comes down to the visual engagement piece. It's such a different dynamic than just hearing somebody pontificate whatever they're doing on their podcast. - John Kiernan
Don't miss out on expert insights and actionable advice to make the most of video in your podcasting journey. Tune in now and elevate your podcast with the power of video!
Here are the main takeaways of today's episode:
- Mastering the video podcasting essentials for growth will elevate your content and audience engagement.
- Integrating video into your podcast strategy can unlock new levels of audience connection and growth opportunities.
- Discover the top remote video recording software for podcasts to enhance your recording experience and production quality.
- Uncover budget-friendly video equipment options to elevate your podcast visuals without breaking the bank.
- Implement strategies for creating engaging video podcast content that captivates and retains your audience's attention.
The key moments in this episode are:
00:02:09 - Key Benefits of Integrating Video
00:08:34 - Choosing the Right Equipment for High Quality Video Content
00:11:58 - Remote Recording Platforms
00:12:14 - Zoom for Remote Recording
00:13:21 - Popular Remote Recording Software
00:14:23 - Hardware and Software for Recording
00:15:26 - Advanced Camera Options
00:16:44 - Getting Started with Video Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool.
John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact. Learn how you can effortlessly convert your extensive library of blog posts into engaging podcast episodes using advanced AI technology.
"It really is just a whole new world for so many bloggers and text-based content creators out there." John Kiernan, Director of Content
Discover the SEO benefits, multilingual capabilities, and quick turnaround times that make this tool a game-changer for content creators. Whether you're a seasoned blogger or new to podcasting, this feature opens up new avenues to reach and engage your audience.
Don't miss this exciting episode that promises to take your podcasting game to the next level. Tune in and explore the future of content creation with Podbean's blog-to-podcast feature.
In this episode, you'll learn how to:
- Discover the Benefits of Converting Blogs to Podcasts and Expand Your Content Reach.
- Unlock the Power of AI for Effortless Podcast Content Creation and Amplify Your Audience Engagement.
- Master SEO Optimization for Podcasting to Skyrocket Your Podcast's Visibility in Search Results.
- Elevate Your Blog's Reach with Engaging Audio Content and Connect with a Diverse Audience.
- Embrace Multilingual Support in Podcasting Tools to Broaden Your Listener Base and Cultivate a Global Community.
The key moments in this episode are:
00:00:29 - Introduction to Blog to Podcast Feature
00:03:05 - How the Blog to Podcast Tool Works
00:06:47 - SEO Benefits and Audience Reach
00:10:01 - Personal Experience and Language Accessibility
Resources:
Read more about Podbean's new blog-to-podcast feature: https://www.podbean.com/blog-to-podcast
How to Turn Your Blog Into a Podcast:
https://www.youtube.com/watch?v=p3Q6IUVVZ40
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content.
Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy.
"Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson
Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their content. In this episode, Sarah will be sharing her expertise on the top five hacks for marketing podcasts through email. Her insights on creating effective lead magnets, automating email marketing, and engaging podcast audiences will provide valuable strategies for enhancing marketing efforts and audience engagement.
Whether you're looking to increase listenership, monetize your podcast, or simply engage more deeply with your audience, this episode is packed with actionable insights to help you succeed. Don't miss out on these expert tips and start transforming your podcasting journey today!
In this episode, you'll learn how to:
- Master the art of marketing your podcast through email and boost your listener engagement.
- Unlock the secrets to creating lead magnets that captivate your podcast audience and drive growth.
- Streamline your podcast marketing efforts by automating your email campaigns for maximum impact.
- Harness the power of AI to take your podcast email campaigns to the next level and connect with your audience on a deeper level.
- Elevate your podcast engagement by leveraging valuable insights from audience feedback through email.
The key moments in this episode are:
00:00:26 - Importance of Email Lists
00:05:11 - Growing Your Email List with Lead Magnets
00:08:55 - Email Marketing Efficiency with Templates
00:12:53 - Utilizing Automations for Email Lists
00:13:07 - The Importance of Welcome Sequence
00:15:57 - Leveraging AI for Email Content
00:18:50 - Using Email for Feedback and Engagement
00:21:33 - Conclusion and Call-to-Action
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Sarah Hopkinson:LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/Website: https://copyhop.co/Sign-up for my emails (which starts with a 4-week deep-dive into turning your podcasts into emails): https://crafty-hustler-1231.ck.page/9cd9d402eaInstagram: https://www.instagram.com/copyhop/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement.
Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist.
Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience.
"The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch
Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights.
Here are the main takeaways of today's episode:
- Master the art of decoding podcast analytics to unlock your show's full potential.
- Retain and captivate your podcast audience with proven engagement strategies.
- Uncover the hidden power of understanding download sources for your podcast's growth.
- Dive deep into analyzing your podcast episodes to elevate your content game.
- Harness the impact of releasing your podcast episodes at the optimal time of day.
The key moments in this episode are:
00:03:07 - Key Podcast Analytics
00:07:06 - Utilizing Analytics for Growth
00:11:06 - Overview of Statistics Dashboard
00:12:47 - Understanding Graph Metrics
00:13:58 - Importance of Episode Breakdown
00:15:18 - User Interaction Metrics
00:16:12 - Understanding Audience Demographics
00:19:14 - Optimizing Release Schedule
00:25:00 - Meeting Your Audience's Needs
00:26:04 - Engagement and Algorithm Boost
00:28:37 - Understanding Download Sources
00:34:04 - User Retention and Daily Listeners
00:37:05 - Understanding Listener Metrics
00:37:47 - Episode Breakdown and Comparison
00:39:27 - Episode Download Comparison Chart
00:40:39 - Importance of Evergreen Content
00:41:47 - Wrapping Up and Resources
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=IOuAzgy24c4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to another exciting episode of Podcasting Smarter! In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."
Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.
"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute
Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.
We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.
Don't miss this enlightening conversation that could transform the way you approach podcasting.
Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.
Here are the main takeaways of today's episode:
- Discover how AI can revolutionize your podcast production process.
- Uncover the most impactful ways AI can elevate your podcasting efforts.
- Harness the power of AI tools to supercharge your podcast marketing strategies.
- Explore how AI assistants can streamline and enhance your podcast content creation.
- Master strategies to overcome challenges and maximize the potential of AI in podcasting.
The key moments in this episode are:
00:00:29 - Integrating AI into Podcast Marketing
00:07:45 - Importance of Human Element in Podcasting
00:09:21 - Potential Pitfalls of AI for Podcasters
00:13:51 - Embracing the "Special Sauce" of Podcasting
00:14:12 - The Value of Human Involvement in Podcasting
00:15:18 - The Future of AI in Podcast Marketing
00:17:28 - AI Agents as Podcast Assistants
00:18:28 - The Potential of AI in Podcast Marketing
00:19:13 - Conclusion and Gratitude
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.
We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.
"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute
Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.
Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.
Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.
Here are the main takeaways of today's episode:
- Discover how and which AI tools can revolutionize your podcast production process.
- Learn effective strategies for rapidly expanding your podcast audience.
- Uncover how AI can help prevent burnout and enhance the quality of your podcast.
- Explore the significant benefits of implementing a podcast-first content strategy.
- Master the art of managing cognitive bandwidth for more impactful content creation.
The key moments in this episode are:
00:05:21 - Podcasting Process
00:08:01 - Podcast First Content Strategy
00:12:29 - Importance of Attention Over Time
00:14:02 - Importance of Cognitive Attention and Bandwidth
00:15:05 - Drinking from the Fire Hose of Information
00:15:47 - Engaging with Unique Podcast Content
00:16:10 - Authenticity and Value Proposition
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies.
Unleash the full potential of your podcast with AI tools that will revolutionize your content creation process. What if I told you that AI can transcribe, edit, and even optimize your podcast, saving you time and increasing its success? Stay tuned as we uncover the unexpected ways AI is transforming the podcasting industry, and how you can harness its power to take your podcast to new heights. Are you ready to discover the game-changing AI tools that will elevate your podcasting experience? Let's dive in and explore the future of podcasting with AI.
"AI has really helped us dramatically streamline so many different parts of the process. It gives us the ability to augment ourselves with tools and skills that we just did not have easily two, three years ago." - Mike Kaput, AI Marketing Institute
Mike Kaput, the Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI Marketing and the Future of Business," is a leading voice in the realm of AI and marketing. As the co-host of the Artificial Intelligence Show podcast, Mike shares his expertise on the innovative use of AI in podcast marketing and content creation. With his extensive knowledge and experience, Mike provides valuable insights into leveraging AI tools to enhance podcast success and production efficiency. His expertise makes him a trusted source for understanding the evolving landscape of AI in the podcasting industry.
Mike shares invaluable insights on how AI tools like Descript, ChatGPT, Claude, Google Gemini, and others can help podcasters streamline their workflow, enhance audio and video quality, and even improve content creation and research. Whether you're an independent podcaster or part of a larger organization, this episode offers practical tips and tools to elevate your podcasting game.
Tune in to learn how AI can save you time, increase your productivity, and help you connect more deeply with your audience. Don't miss out on this fascinating discussion about the future of podcasting in the age of AI!
Here are the main takeaways of today's episode:
- Discover the power of AI tools for supercharging your podcast marketing strategy.
- Unleash the potential of Descript for seamless and efficient podcast editing.
- Harness the potential of AI to elevate the success of your podcast to new heights.
- Explore the world of AI-powered podcast content creation and revolutionize your production process.
- Dive into the future of AI in the podcasting industry and stay ahead of the curve.
The key moments in this episode are:
00:01:27 - Using AI to Market Your Podcast
00:08:24 - Tools for Increasing Productivity
00:12:16 - Benefits of AI in Podcasting
00:14:20 - Leveraging AI for Complex Content
00:14:28 - Leveraging AI for Document Understanding
00:15:57 - General AI Assistants for Podcast Content Creation
00:16:36 - AI-Powered Search Results for Podcast Research
00:17:09 - AI Applications for Audio and Video Editing
00:18:53 - The Evolving Landscape of AI Products
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to this episode of Podcasting Smarter where we speak with Debbie West, Senior Account Director at Audere and delve into the significance of internal podcasting for corporate and internal communications.
Discover why internal podcasting is gaining traction in the workplace and how it can complement traditional communication methods. Debbie shares insightful success stories and practical strategies for launching and maintaining an engaging internal podcast. Learn about the essential factors to consider, from strategy and content creation to measuring effectiveness and ensuring employee engagement.
"Podcasting is becoming increasingly important for internal communications within organizations. As more people outside are used to consuming information via a podcast, they're more and more expecting that from their employer also." - Debbie West
Whether you're contemplating starting an internal podcast or looking to enhance your existing one, this episode offers valuable tips and best practices to help you leverage podcasting for better internal communication and employee connection.
In this episode, you'll learn how to:
- Discover the untapped potential of internal podcasting to boost employee engagement and communication.
- Learn the key steps to successfully implement an internal podcast for your company's communication strategy.
- Uncover effective strategies for captivating and involving employees through the power of podcasting.
- Explore how to measure the impact and effectiveness of internal podcasts on employee engagement and communication.
- Gain insights into the future trends and advancements of podcasting as a powerful tool in internal communications.
The key moments in this episode are:
00:03:07 - Benefits of Internal Podcasting
00:04:48 - Success Stories in Corporate Podcasting
00:07:52 - Essential Factors for Internal Podcasting
00:09:32 - Enhancing Company Culture with Podcasting
00:13:39 - Importance of Clear Communication
00:14:22 - Importance of Secure Platforms
00:15:14 - Tracking Podcast Effectiveness
00:19:28 - Developing Successful Podcasting Initiatives
00:22:41 - Future of Internal Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Debbie and Audere:LinkedIn: https://www.linkedin.com/in/debbie-west/Instagram: https://www.instagram.com/debbiewest_2 About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date ranges, user interaction statistics, and geographical breakdowns.
Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.
"There's so many things you can do with that data, and it really helps you build your strategy where, I mean, we know we love to nerd out on all things podcasting here." - John Kiernan, Dir. of Content
We also explore the advanced features of Podbean's network plans, perfect for those managing multiple shows. Discover the benefits of having multiple admins, a professional network page, and a dedicated account manager. Whether you're a seasoned podcaster or just starting, this episode provides essential tips for leveraging analytics and maximizing your podcast's growth potential.
Join us for an informative session packed with strategies to enhance your podcasting journey. Happy podcasting!
Here are the main takeaways of today's episode:
- Mastering Podbean's advanced analytics to uncover insightful data for optimizing your podcast performance.
- Leveraging the power of Podbean's network plan to broaden your podcast's reach and visibility.
- Enhancing audience engagement with valuable insights on understanding and connecting with your podcast listeners.
- Crafting podcast content that's tailored to specific directories, maximizing discoverability and reach.
- Implementing proven strategies to organically grow your podcast audience and explore monetization opportunities.
The key moments in this episode are:
00:00:28 - IAB Compliant Analytics
00:03:47 - Audience Geography Breakdown
00:05:49 - Strategic Content Scheduling
00:09:59 - Utilizing Episode Comparisons
00:12:37 - Understanding Analytics Tools
00:13:10 - Leveraging Analytics for Content Strategy
00:14:27 - Network Plan Features
00:16:37 - Podcasting Smarter Community and Upcoming Events
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game.
Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.
"Having that video as well is so complimentary, I think, to the traditional audio podcast.." - John Kiernan, Dir. of Content
We also explore the exciting world of video podcasting. Find out how Podbean hosts video content, the benefits of the Unlimited Plus plan, and tips for managing video and audio RSS feeds. Whether you're looking to add a visual component to your podcast or host instructional videos, this episode covers all you need to know.
Join us for an informative session packed with best practices and helpful tips to keep your podcast growing.
Here are the main takeaways of today's episode:
- Optimize your podcast website for mobile to enhance user experience and reach a wider audience on-the-go.
- Choose the right podcast hosting plan for seamless integration and smooth management of your podcast episodes.
- Integrate video into your podcast strategy to captivate your audience with engaging visual content.
- Create effective podcast website pages to attract and retain more listeners with a compelling online presence.
- Explore the benefits of Podbean's unlimited plus plan for maximizing your podcast's potential and growing your audience.
The key moments in this episode are:
00:00:28 - Understanding Podbean's Features
00:03:30 - Customizing Your Podcast Website
00:05:13 - Embracing Video Podcasting
00:10:18 - Conclusion and Contact Information
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefits of the patron program, enabling your super fans to support you with monthly donations in exchange for exclusive content.
"You have to get rid of the fear of hearing no. So the only way that you can get people to support your show, get people to donate to your show, is just by asking them." - John Kiernan, Dir. of Content
We also explore the PodAds platform, where you can insert your own ads into your episodes, promoting your offers, courses, and more. Whether you're a yoga instructor, a coach, or an entrepreneur, this episode provides valuable insights into building a sustainable podcasting business. Join us as we guide you through the tools and strategies to take your podcast to the next level.
Here are the main takeaways of today's episode:
- Discover the untapped benefits of the Apple Podcasts subscription model that can elevate your podcasting income.
- Unlock the potential of monetizing your podcasts with ad-free content and see a substantial increase in your revenue streams.
- Maximize your podcasting revenue by leveraging the Podbean patron program designed to support and reward podcasters.
- Learn effective strategies for engaging your podcast listeners to gain their support and grow your podcasting income.
- Explore the powerful tools and features of Podbean for podcast monetization, propelling your podcasting income to new heights.
The key moments in this episode are:
00:00:27 - Monetization with Apple Podcast Subscription
00:01:42 - Patron Program and Community Engagement
00:05:10 - Monetization Options and Self-Promotion
00:07:56 - Built-in Monetization Tools
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all.
Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.
Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively.
"And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 downloads a month, however many you're getting. And you can list your, your podcast on the ads marketplace. It's really easy. " - Norma Jean Belenky, Head of Events
Whether you're a seasoned podcaster or just starting, this episode provides valuable insights and practical tips to help you maximize your podcast's potential.
Here are the main takeaways of today's episode:
- Learn about Podbean's premium tools to elevate your podcasting game.
- Monetize your podcast and turn your passion into profit.
- Master the art of podcasting smarter with live stream sessions.
- Implement dynamic ad insertion for a more engaging podcast experience.
- Create successful podcast ad campaigns to maximize your revenue potential.
The key moments in this episode are:
00:00:30 - Unlocking Podbean's Premium Tools
00:03:20 - Overview of Podbean's Plans
00:07:01 - Importance of Podcast Website and Distribution
00:11:27 - Simplifying Podcast Setup and Launch
00:12:55 - Understanding Podbean's Basic Plan
00:14:15 - Monetization Tools and Unlimited Bandwidth
00:15:22 - Ads Marketplace Features
00:16:54 - Promoting and Monetizing Podcasts
00:18:24 - Accessing Ads Marketplace
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations. Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers.
Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine.
"The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio
This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies.
Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service.
Here are the main takeaways of today's episode:
- Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work.
- Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience.
- Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts.
- Engage and connect with your audience through compelling branded podcasts that leave a lasting impression.
- Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on.
The key moments in this episode are:
00:00:28 - Utilizing the Podcast in Marketing Strategy
00:01:36 - Importance of Embedded Players and Web Presence
00:04:47 - Podcast Complementing Digital Strategy
00:08:07 - Standout Episodes and Impact on Brand
00:14:32 - The Power of Storytelling
00:15:32 - Impact of Branded Podcasting
00:17:40 - Effective Techniques of Podcasting
00:18:23 - Contributions to the History of the Brand
00:19:51 - The Measure of Success
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI).We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast.
Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision.
"200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution
Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources.
Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging.
Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance.
Here are the main takeaways of today's episode:
- Discover the secrets to starting a branded podcast that stands out from the crowd.
- Learn how to capture captivating stories through expert audio production techniques.
- Understand the crucial role of music in creating an immersive and unforgettable podcast experience.
- Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast.
- Explore effective strategies for building a podcast that fosters genuine community engagement and connection.
The key moments in this episode are:
00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes
00:02:39 - Selecting Guests for the Podcast
00:04:13 - Production Expertise and Storytelling
00:09:00 - Aligning Personal Purpose with the Project
00:13:00 - Creating Structure for 200 Episodes
00:13:32 - Promoting High-profile Names
00:15:08 - Narrative Arc and Sound Design
00:16:10 - Creatively Expressing Brand Identity
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.
"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio
In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.
Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.
Here are the main takeaways of today's episode:
- Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.
- Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.
- Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.
- Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.
The key moments in this episode are:
00:00:01 - Introducing the RNLI and 200 Voices Podcast
00:05:20 - Impact of 200 Voices on the Community
00:08:08 - The Power of Storytelling
00:12:08 - The Immersive Experience of Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan.
This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success.
Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach.
As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms.
"Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan
This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all.
Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills.
Here are the main takeaways of today's episode:
- Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners.
- Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected.
- Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more.
- Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression.
- Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth.
The key moments in this episode are:
00:00:26 - Strategies for Engaging Niche Audiences
00:08:33 - Building an Engaged Listener Base
00:10:33 - Content Planning for Shareable Clips
00:11:55 - Importance of Video in Podcasting Strategy
00:13:42 - Creating Engaging Clips
00:15:26 - Organizing Interviews and Q&A Sessions
00:19:10 - Creating Value and Engagement
00:22:38 - Upcoming Events and Podcast Growth
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=GxSJeWFoVSw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for bootstrapping your podcast, Podbean swag and how to pace and communicating interview styles and preferences.
We highlight the capabilities of the Podbean app for recording and live streaming directly from a smartphone, emphasizing the value of utilizing available tools to their fullest.
"You don't have to have hundreds or thousands of dollars to start. You just have to start. I think starting is the hardest thing. So don't let maybe the lack of funds or the lack of whatever you're able to start with stop you because literally with the Podbean app, we have an app where you can record and edit and publish directly from your phone from a free app. You can get started today." - Norma Jean Belenky
We also highlight the significance of podcast merchandise and discuss effective ways for you to whip up your own custom podcast merchandise revealing exciting upcoming plans for the Podbean booth, including unique branded content designed by our team.
Roni also shares their expertise on podcast merchandise, taking us through some of the coolest merch items we've had on offer with a glimpse into the creative process behind Podbean's unique limited-edition stickers.
This episode provides invaluable insights into the art of conversation redirection in podcasting. Learn subtle techniques for expanding upon briefly touched topics without coming across as impolite. Discover how to create the perfect tone for your show, keep your conversations engaging, and when to confidently jump into the conversation. We also cover options for multi-person hosts and the use of visual cues in video podcasting.
Whether you're a fan seeking Podbean merch, a podcaster hoping to master the art of interviewing, or just someone interested in the podcast production process, this is an informative and engaging listen with something for everyone.
Here are the main takeaways of today's episode:
- Discover cost-effective strategies to launch your podcast and make an impact in the podcasting world.
- Learn how to leverage the Podbean app for seamless and professional podcasting experience.
- Uncover the best microphones tailored to beginner podcasters for top-notch audio quality without breaking the bank.
- Master the art of podcasting with zero budget and still reach and engage a wide audience.
- Explore techniques to captivate and retain your podcast audience, making your episodes unmissable and highly engaging.
The key moments in this episode are:
00:00:27 - Starting a Podcast with Zero Revenue
00:03:00 - Podcasting with Zero Budget Strategy
00:07:16 - Importance of Engaging Content
00:10:54 - Getting Podbean Merchandise
00:12:28 - Tips for redirecting conversations
00:14:19 - Providing structure to interviews
00:16:29 - Balancing interview structure and spontaneity
00:18:35 - Communicating interview style preferences
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=GxSJeWFoVSw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter, Norma Jean Belenky, the Head of Events at Podbean, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for monetizing podcast content and engaging the audience.
We cover a wide range of topics, including the benefits of live streaming, using Podbean's ad marketplace, the importance of consistency, and various ways podcasters can monetize their work. We also discuss the Podbean patron program, Apple Podcast subscriptions, and how you as a podcast host can increase awareness about these different revenue streams among listeners.
"We're not there yet where when you google something, it's going to scan audio. We're not there. And so when people are searching for content, they're using text, right? We're searching via text." - Norma Jean Belenky, Head of Events
Aside from Podbean tools, non-Podbean monetization options, such as PayPal donation buttons and 'Buy me a Coffee', are also discussed, providing podcasters with a wide variety of ways to generate income. The conversation underscores the value of merchandise in advertising a podcast and driving revenue. We aim to answer all questions, no matter how small or broad the topic is, in this enlightening information feast.
On a deeper level, the episode explores the personal and strategic layers of podcasting, focusing on audience engagement, visuals, tone consistency, and the celebration of milestones. There's also a discussion on the use of hashtags vs keywords in podcast descriptions, suggesting that effective keywords are more beneficial for SEO and overall discoverability. The significance of custom playlists on Podbean's embeddable player and the potential of transcriptions and chapter markers are also pointed out.
Tune in to this exciting episode and find out how you can take your podcast's performance to the next level in terms of monetization and audience engagement.
Here are the main takeaways of today's episode:
- Maximize Revenue: Unlock effective podcast monetization strategies to boost your income stream.
- Captivate Audiences: Learn the secrets to creating engaging podcast content that keeps listeners coming back for more.
- Boost Discoverability: Harness the power of keywords for podcast SEO to reach a wider audience and increase visibility.
- Enhance SEO: Discover the benefits of podcast transcripts for SEO and how they can elevate your podcast's online presence.
- Drive Engagement: Explore the impact of embedding podcasts on websites to boost audience engagement and interaction.
The key moments in this episode are:
00:02:20 - Monetization Strategies for Podcasters
00:07:31 - Consistency and Audience Engagement
00:11:44 - Utilizing Tags for Audience Engagement
00:12:22 - Embedding Your Show on Websites
00:13:36 - Customized Playlists and Embeddable Player
00:14:09 - Keywords Over Hashtags
00:15:32 - Enhancing SEO with Transcripts and Chapter Markers
00:18:10 - Optimizing Titles and Keywords
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=GxSJeWFoVSw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.
Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the importance of consistent listener engagement and innovative methods, such as the 'question of the episode' and interactive Q&As on Patreon. Discover how a listener-centric approach can revolutionize your podcast outreach and enhance your revenue.
We dive into the art of humanizing communication to build a stronger audience bond, emphasizing that every listener should feel personally connected with despite the thousands of downloads per episode. The conversation expands on podcast monetization methods, illuminating the idea that monetization could mean a new follower or client, not just revenue.
The episode moves forward to the significance of collaborations with brands you love. Hear about how delivering authentic recommendations to your listeners can increase your income. Learn the trick to naturally weave in product talks into your chats. This episode is invaluable for podcasters wishing to engage authentically with their audience and diversifying their revenue streams.
We further delve into the rich world of podcast monetization with Podbean, uncovering the benefits sponsors bring to the podcast content and how promotional partnerships form a beneficial scenario for both parties. It includes strategies for managing your podcast successfully and compelling insights from Bethany, a podcast guru specializing in Black and BIPOC podcasts. Understand the power of resilience in the over-saturated podcast market.
Finally, we discuss strategies for making the best use of various programs and tools for quicker and easier editing and production, allowing you to concentrate on the creative and engagement aspect of your podcast. Tune in to this enlightening discussion and start making your podcast work harder for you today!
"Developing that one-on-one connection, I always try to emphasize the importance to my clients that they are talking to one person. They may have 10,000 downloads for that episode, but when that person is listening, they think that they're talking to them. One person" - Bethany Hawkins, Crackers in Soup
Bethany is an experienced podcast consultant known for her innovative strategies to enhance audience engagement and improve podcasting efficiency. With a passion for creating meaningful connections, she emphasizes the importance of fostering one-on-one relationships with listeners and leveraging platforms like Podbean for live Q&A sessions. Bethany's expertise extends to monetization strategies, where she encourages her clients to think outside the box and seek partnerships that resonate with their audience. With her insightful approach to podcasting, Bethany has helped numerous podcasters establish deeper connections with their listeners and achieve sustainable growth.
Here are the main takeaways of today's episode:
- Mastering Strategies for Engaging Your Podcast Audience to Keep Them Coming Back for More
- Uncover the Importance of Crafting the Perfect Question of the Episode to Ignite Audience Interaction and Participation
- Unleash the Power of Utilizing Podbean for Live Q&A Sessions to Foster Real-Time Engagement and Connection with Your Listeners
- Unlock Monetization Strategies to Turn Your Passion for Podcasting into a Lucrative Venture
- Discover the Benefits of Hiring Help for Podcast Production and Growth to Streamline Your Workflow and Elevate Your Content
The key moments in this episode are:
00:00:26 - Building a Loyal and Interactive Community
00:03:12 - Strategies for Patreon and Monetization
00:09:27 - Diversifying Monetization Strategies
00:15:23 - Importance of Promoting Your Own Product
00:15:43 - Resilience of Marginalized Voices
00:18:21 - Hiring Others for Podcast Support
00:20:11 - Leveraging Strengths and Tools for Podcasting
00:21:09 - Conclusion and Podcasting Tips
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=Ub4l6a6wjZ4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoupInstagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soupAbout us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.
Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting.
"Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup
Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience.
Here are the main takeaways of today's episode:
- Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes.
- Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts.
- Discover how AI tools can revolutionize your podcast content creation process.
- Elevate your podcast engagement with innovative marketing strategies.
- Unleash the power of intentional branding and design choices to elevate your podcast's impact.
The key moments in this episode are:
00:00:22 - Importance of Search Engine Optimization in Podcasting
00:02:06 - Strategies for Better Visibility
00:05:56 - Multi-channel Content Marketing
00:08:02 - Building Relationships with Guests
00:12:08 - The Importance of Podcast Branding
00:14:53 - Importance of Thoughtful Immersion in Podcast
00:15:35 - Rebranding and Graphic Considerations
00:16:01 - Importance of Consistent Branding
00:16:32 - Graphic Usage and Brand Association
00:17:25 - Conclusion and Invitation for Interaction
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=Ub4l6a6wjZ4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoupInstagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soupAbout us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.
We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.
"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup
Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.
Here are the main takeaways of today's episode:
- Mastering the Art of Growing Your Podcast Audience
- Launching a Successful Podcast Service Business
- Empowering Black-Owned Podcast Businesses with Effective Strategies
- Crafting Engaging Podcast Content to Captivate Your Audience
- Harnessing the Power of SEO for Explosive Podcast Growth
The key moments in this episode are:
00:01:00 - Bethany's Journey to Podcasting
00:07:44 - Overcoming Initial Podcasting Challenges
00:13:07 - Keeping the Audience Engaged
00:14:36 - Leveraging Taylor Swift and Travis Kelsey News
00:15:06 - Keyword Utilization and SEO
00:15:22 - Gaining Traction and Building Audience
00:15:39 - Closing Remarks and Contact Information
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=Ub4l6a6wjZ4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoupInstagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soupAbout us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media.
We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.
Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content.
Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success.
Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations.
The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level.
"At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington
In this episode, you'll learn how to:
- Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement.
- Discover powerful strategies to engage your podcast listeners and build a thriving community on social media.
- Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base.
- Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility.
- Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success.
Today's special guests are Oliver Wellington and Elissa Craig.
Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.
Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.
Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.
The key moments in this episode are:
00:00:30 - Expert Insights on Content Repurposing
00:06:24 - Engagement Techniques and Audience Interaction
00:08:35 - Amplifying Podcast Reach through Collaboration
00:11:41 - Emerging Trends in Podcast Marketing
00:12:31 - The Importance of AI in Podcasting
00:13:01 - Embracing SEO and Chapter Art
00:13:31 - The Rise of Video in Podcasting
00:14:57 - Experimenting with Different Video Formats
00:16:00 - Excitement for Podcasters
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Use AI to Promote Your Podcast with HeadlinerPodbean AI: What You Need to Know
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Get in Touch with Headliner, Oliver and Elissa:Facebook: https://www.facebook.com/headlinerapp/LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/Twitter (X): https://twitter.com/headlinerapp_Instagram: https://www.instagram.com/headliner.app/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed.
Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools.
Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion.
Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation.
"The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington
In this episode, you'll learn how to:
- Amplify Your Podcast Reach with Dynamic Tools.
- Elevate Your Podcast Marketing Game with Proven Strategies.
- Harness the Power of Visuals to Boost Your Podcast's Discoverability.
- Optimize Your Podcast Content Using Cutting-Edge AI Tools.
- Craft a Robust Plan for Long-Term Podcast Promotion Success.
Today's special guests are Oliver Wellington and Elissa Craig.
Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.
Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.
Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.
The key moments in this episode are:
00:00:29 - Introduction to Headliner
00:03:29 - Effective Podcast Promotion Strategies
00:06:48 - Role of Visuals in Podcast Discoverability
00:09:02 - Implementing AI at Headliner
00:11:02 - Simplifying Podcast Promotion
00:12:33 - Leveraging tools for podcasters
00:12:46 - Creating assets for podcast promotion
00:12:52 - The value of podcasting tools
00:12:59 - Conclusion and contact information
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean AI: What You Need to Know
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Get in Touch with Headliner, Oliver and Elissa:Facebook: https://www.facebook.com/headlinerapp/LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/Twitter (X): https://twitter.com/headlinerapp_Instagram: https://www.instagram.com/headliner.app/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?
We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience. On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.
"Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast
In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.
This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.
The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.
Here are the main takeaways of today's episode:
- Master strategic podcast marketing to reach a wider audience and grow your show.
- Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.
- Explore polarizing design topics to create engaging and thought-provoking content for your listeners.
- Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.
- Enhance audience engagement and drive podcast growth through effective communication and interaction.
The key moments in this episode are:
00:02:23 - Marketing the Podcast
00:04:13 - Building a Runway for the Podcast
00:06:57 - Audience Engagement and Live Events
00:11:08 - Leveraging Visual Social Media
00:12:07 - Engaging with Audience
00:13:09 - Staying Innovative
00:21:18 - Top Performing Episodes
00:23:45 - Creating Buzzworthy Content
00:24:24 - Consistency in Podcasting
00:25:13 - Audience Expectations
00:27:01 - Recording Best Practices
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=_rl4MDcWvCc
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Jess, Suzanne and Cori:
The Dear Alice Podcast: https://dearalice.podbean.com/
Instagram: https://www.instagram.com/alicelaneinteriors https://www.instagram.com/alicelanehome https://www.instagram.com/hallahall/ https://www.instagram.com/jessica_alicelane https://www.instagram.com/coriplace
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone!
You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!
"I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast
In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.
Here are the main takeaways of today's episode:
- Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor.
- Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base.
- Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content.
The key moments in this episode are:
00:02:39 - What is Dear Alice About?
00:04:59 - Key Elements of Dear Alice's Success
00:10:25 - Monetization with Podbean
00:12:26 - The Power of Podcast Advertising
00:14:01 - Integrating the Podcast into Marketing Strategy
00:16:35 - Leveraging the Podcast for Business Growth
00:20:33 - Advice for Podcasters and Brands
00:24:03 - The Importance of Sharing
00:25:19 - Evolution of Product Mentioning
00:27:38 - Building Trust and Relationships
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=_rl4MDcWvCc
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Jess, Suzanne and Cori:
The Dear Alice Podcast: https://dearalice.podbean.com/
Instagram: https://www.instagram.com/alicelaneinteriors https://www.instagram.com/alicelanehome https://www.instagram.com/hallahall/ https://www.instagram.com/jessica_alicelane https://www.instagram.com/coriplace
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Podcast Specialist, Roni Gosch on Podbean's new Podbean AI tool, how it works and what it can do for your podcast!
"We want people to get their voice out there. We want people able to share their stories. And podcasting already has a pretty low barrier of entry compared to other publishing mediums. But by adding these tools here and giving people the access to the tools, we're lowering the barrier of entry even more. So everybody can start podcasting and start making their audio sound professional without having to invest in the tools or the software right away." - Roni Gosch
This episode introduces Podbean's innovative new AI feature, Podbean AI, designed to dramatically enhance your podcasting experience. Joined by podcast specialist Rone Gosch, we explore the game-changing capabilities of this advanced tool that promises to push the boundaries of traditional podcasting.
Discover how Podbean's cutting-edge AI, Podbean AI, is built into all of Podbean's paid hosting plans and how the feature can automate and optimize various aspects of your podcasting process, from audio quality enhancement to SEO optimization for episode descriptions and titles. You will also learn about the automatic generation of podcast transcripts, how that helps people find your podcast and offer additional metadata for your episodes along with and the creation of custom chapter markers that will no doubt give your audience a smooth, consistent listening experience.
We'll also go into insights on how to launch, nurture, and amplify your podcast effectively using these exciting new tools. For those ready to experience the power of AI in podcasting, the episode also provides information on how to sign up and try Podbean AI with a free trial included in your Podbean hosting account.
Whether you're a seasoned podcaster or just getting started, this episode is an invaluable resource filled with insightful tips and practical advice to help you revolutionize your podcasting journey.
In this episode, you will discover how to do the following for your podcast:
- Transform your podcast with Podbean AI technology for a professional sound quality that captivates your audience.
- Optimize your audio for maximum impact and engagement with your listeners.
- Boost your podcast's visibility and reach by harnessing the power of SEO-optimized titles and descriptions.
- Experience the affordability and convenience of using Podbean AI to streamline your podcast production process.
- Enhance your podcast's visibility and attract a wider audience through the strategic use of AI technology.
Resources:Read details about Podbean AI and the capabilities is has here:1. Podbean AI, AI Enhanced Podcasting: https://www.podbean.com/podcast-ai 2. Full Walkthrough of Podbean AI:https://www.youtube.com/watch?v=9Y1qBCUnR0k 3. Register for our FREE Event, Podbean AI, on March 7th with live demos to learn how to use the tool: https://www.podbean.com/podcast-academy/events/podbean-ai-learn-how-podbean-s-new-ai-features-enhance-your-podcast-
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podcast Launch Tips with Podbean Academy Podcasting AI Tools with Podnews' James Cridland About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Have you heard these myths about podcast marketing and audience development?
1) You need a big budget to grow your audience.
2) Video has no place in audio content.
3) Audience engagement is all about downloads and numbers.
This episode will reveal the truth behind these myths that will transform your podcast growth strategy.
Stay tuned for the game-changing insights!
"It's important to look at all available tools and gain insight to as much information as you can. So audience, demographic, listening habits, engagement patterns, downloads, unique listeners... even social media. And these things will help you identify the trends to retain audience, optimizing the content and the growth strategies to grow your listenership, but also retain listenership". - Catrin Scaperdas
In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:
- Master podcast marketing and audience development for explosive growth.
- Discover how to measure and boost audience engagement for a thriving podcast community.
- Overcome the challenges of growing your audience and stand out in the crowded podcast landscape.
- Stay ahead of emerging trends in podcast marketing to keep your audience engaged and growing.
- Implement effective strategies for audience engagement and growth to take your podcast to the next level.
Today's special guest is Catrin Skaperdas. Catrin Skaperdas is a recognized authority in the realm of podcast audience development and shares a comprehensive understanding of strategies to measure and enhance audience engagement for podcasts. She provides valuable insights into the challenges and successes associated with audience growth and offers practical recommendations to surmount these obstacles. Her keen observation of emerging trends in podcast marketing underlines the increasing importance of video integration, the utilization of AI in podcasting, and the surging popularity of live podcasting.
Catrin's forward-thinking approach and actionable strategies position her as a valuable asset for you as a podcaster to expand your reach and solidify yourr connection with their audience.
The key moments in this episode are:
00:00:29 - Introduction to Audience Engagement
00:01:08 - Measuring Audience Engagement
00:03:41 - Overcoming Audience Development Challenges
00:08:18 - Emerging Trends in Podcast Marketing
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Apply to have YOUR podcast featured on Podbean:
https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1
Other episodes you'll enjoy:The 2/3 Episode with Catrin on Networking and Audience DevelopmentThe First Part of our Conversation with Catrin on Podcast Growth TipsPodbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Get in Touch with Catrin:TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas LinkedIn: https://www.linkedin.com/in/catrinskaperdas/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion.
You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth?
Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg.
Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential.
"Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas
In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:
- Maximize Podcast Visibility and Audience Growth
- Form Strategic Alliances with Podcast Platforms
- Share Information Effectively for Optimal Results
- Achieve a Harmonious Content-Promotion Balance
- Expand Network and Forge Partnerships for Podcast Expansion
Today's special guest is Catrin Skaperdas.
Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks.
The key moments in this episode are:
00:02:08 - Building Relationships with Podcast Platforms
00:06:36 - Balancing Content Creation and Promotion
00:09:23 - Effective Social Media Strategies
00:11:41 - Innovative Marketing Techniques for Podcast Networks
00:14:02 - Leveraging Networking for Podcast Growth
00:14:44 - Partnering for Network Growth
00:15:09 - Impact of Collaborations
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Apply to have YOUR podcast featured on Podbean:
https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1
Other episodes you'll enjoy:The First Part of our Conversation with Catrin on Podcast Growth TipsPodbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Get in Touch with Catrin:TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas LinkedIn: https://www.linkedin.com/in/catrinskaperdas/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to increase your podcast's visibility and attract new listeners?
Want to know the strategies that professional podcast networks are using to achieve audience growth?
We've got a great episode to help you grow your podcast audience and reach the next level.
Uncover the surprising podcast growth strategies from an expert in the field. Join us as we unravel the unexpected tactics that both indie podcasters and seasoned podcast networks can use to skyrocket their audience numbers. From leveraging cross-promotion opportunities to the untapped power of SEO and keyword search, these game-changing strategies will leave you amazed. But that's not all. There's a secret tool that AI platforms are using to suggest top podcasts, and it all comes down to ratings and reviews. And the best part? You don't need a big team or a huge budget to implement these strategies. Get ready to be blown away by the simplicity and effectiveness of these growth tactics.
Are you curious to learn more about the hidden gems of podcast marketing?
Stay tuned for the eye-opening insights that will revolutionize the way you approach audience growth for your podcast.
"You don't have to have a team behind you. These are things that obviously big brands and big podcast networks have teams and they're doing the exact same thing. So you can employ the same strategies." - Catrin Skaperdas
In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:
- Learn powerful strategies to grow your podcast audience.
- Discover the benefits of cross-promotion with other podcasts.
- Uncover the secrets of leveraging social media for podcast promotion.
- Understand the importance of SEO for increasing podcast visibility.
- Explore the value of networking events for podcasters.
Today's special guest is Catrin Skaperdas.
Catrin Skaperdas, a passionate podcast industry professional, shares her valuable insights on podcast audience growth strategies. She first delves into the power of cross-promotion, emphasizing the benefits of exchanging impressions and bartering space to reach new audiences. Additionally, she highlights the significance of guesting on other podcasts and leveraging social media for organic and paid promotions. Catrin also emphasizes the impact of winning awards and participating in live shows to enhance visibility. Her detailed explanation of the importance of SEO in episode titles and descriptions provided a unique perspective on maximizing searchability and attracting new listeners. Furthermore, she stressed the significance of encouraging ratings and reviews, as well as ensuring podcast availability across various platforms. Catrin's offers practical and effective strategies for podcasters of all levels looking to expand their listener base.
The key moments in this episode are:
00:01:20 - Digital Marketing Strategies for Audience Growth
00:03:03 - Significant Growth Strategies
00:05:48 - Importance of Ratings and Reviews
00:08:58 - Importance of Podcast Availability
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Apply to have YOUR podcast featured on Podbean:
https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you desire to elevate your podcast's audio quality and enhance the overall listening experience?
Our guest, Dan Hughley, will be sharing some solutions to achieve improved sound production and elevate the overall auditory journey. If you seek to take your audio quality to the next level and provide a more immersive experience for your audience, then this is the episode you won't want to miss. Join us as we delve into the world of podcast audio improvement and microphone techniques. Stay tuned!
"Experiment, get weird. As podcasters, there's already a level of weird, right? So make sure that you experiment with your gear and that you know how all the settings work and you know what all the possibilities are." - Dan Hughley, Focusrite
Dan Hughley, a seasoned audio engineer and representative of Focusrite, brings a wealth of knowledge on podcast audio quality improvement and microphone techniques. With a passion for helping podcasters elevate their sound, Dan's expertise in developing podcast-specific audio interfaces, such as the Vocaster Two, has revolutionized the industry. His practical insights on proper mic placement, mic technique, and budget-friendly tips for enhancing audio production are invaluable for aspiring podcasters and audio enthusiasts alike. Through his engaging and relatable approach, Dan empowers podcasters to maximize their equipment and achieve exceptional audio quality, making him a sought-after resource in the podcasting community.
Here are the main takeaways of today's episode:
- Unleash the secrets to enhancing your podcast's audio quality for a professional sound that captivates your audience.
- Master the art of proper mic placement to transform your podcast's sound and engage your listeners like never before.
- Overcome the common challenges faced by podcasters and elevate your content to new heights of excellence.
- Discover the critical importance of a quiet recording environment and how it can revolutionize the quality of your podcast.
- Customize gain settings to bring out the best in each voice on your podcast, creating a dynamic and compelling listening experience.
The key moments in this episode are:
00:01:13 - Common Challenges in Podcasting
00:07:03 - The Vocaster 2: Revolutionizing Podcasting
00:09:39 - Improving Audio Quality Tips
00:11:36 - Conclusion: Embrace Experimentation and Continuous Learning
00:11:49 - Importance of When and Where
00:12:27 - Impact of Room Acoustics
00:13:47 - Alternative Recording Spaces
00:14:30 - Consideration for Listener's Device
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=8cu-GtJqo9k
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Dan and Focusrite:
Instagram: https://www.instagram.com/wearefocusrite/
Facebook: https://www.facebook.com/Focusrite/
Twitter: https://twitter.com/wearefocusrite
LinkedIn: https://www.linkedin.com/company/focusrite/ https://www.linkedin.com/in/daniel-hughley/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Does the struggle of producing high-quality podcasts while juggling multiple tasks sound familiar?
You may have been told to simply work harder and put in more hours to improve your podcast production. However, this approach often leads to burnout and frustration as you still struggle to achieve the desired results.
Feeling overwhelmed and exhausted while not seeing the quality improvement you desire in your podcast can be disheartening. But there's a better way to enhance your podcasting process and achieve top-notch content. Stay tuned!
"Keep it simple. Get the best gear that you can afford, but also, you don't have to go overboard on it. You don't have to get a 500, $600 audio interface. You can stay in the under $200 price range, and you'll get something great." - Dan Hughley, Focusrite
In this episode of Podcasting Smarter, we speak with Dan Hughley from Focusrite to delve into the latest trends and essentials in podcast production. Dan shares valuable insights into the use of artificial intelligence (AI) in podcasting and the integration of AI features in audio interfaces. Norma Jean emphasizes the significance of AI tools for podcast production, referencing examples such as Hindenburg and Descript. The episode underscores the role of user feedback in shaping podcasting tools, as demonstrated by Focusrite's Vocaster. With its focus on streamlining the podcasting process and leveraging AI tools and user feedback, this episode offers podcasters essential strategies to enhance production quality and optimize workflow.
Here are the main takeaways of today's episode:
- Learn essential podcast production trends for success in the industry.
- Discover the impact of artificial intelligence in revolutionizing podcasting.
- Automate your podcast production with AI-driven technology.
- Harness the power of AI tools to elevate your podcast production.
- Streamline your podcasting process for efficiency and high-quality content.
The key moments in this episode are:
00:00:01 - Introduction to Podcasting Smarter
00:00:49 - Exciting Trends in Podcast Technology
00:03:45 - Hindenburg and Descript Editing Platforms
00:07:06 - User Feedback and Podcasting Roadblocks
00:09:48 - Advice for Aspiring Podcasters
00:12:07 - Launch Month Overview
00:12:24 - Podbean Academy
00:12:44 - Guest Podcast Feature
00:12:56 - Call to Action
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=8cu-GtJqo9k
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Dan and Focusrite:
Instagram: https://www.instagram.com/wearefocusrite/
Facebook: https://www.facebook.com/Focusrite/
Twitter: https://twitter.com/wearefocusrite
LinkedIn: https://www.linkedin.com/company/focusrite/ https://www.linkedin.com/in/daniel-hughley/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Are you an aspiring or experienced podcaster looking to enhance your skills?
Join us as we delve into the world of podcasting formatting, discoverability, and monetization strategies. With valuable insights and practical tips, this podcast will leave you wondering what the next step is in your podcasting journey. Stay tuned for more!
"Formatting your show can really come down to breaking up your podcast into different sections. This accomplishes a couple of things. Number one, if you're formatting your show to have various sections, what kind of sections are they? Maybe you can create different sections within your podcast to build listener engagement." - John Kiernan
We discuss the resources available in Podbean Academy for podcasters including the importance of getting started and shares insights on the different tracks and modules in Podbean's Academy resources, underscoring that they're not just for beginners but cater to podcasters at all stages. The conversation covers podcast formatting, strategic planning, discoverability, and monetization strategies, offering valuable tips and practical advice for enhancing podcast content and engaging with listeners. With a friendly and informative tone, the episode provides an overview of the Podbean Academy's offerings and emphasizes the significance of taking action, being comfortable with the production process, and continuously upskilling to improve the quality of podcast content. This episode is a a must-listen for both aspiring and experienced podcasters looking to enhance their skills and grow their audience.
Here are the main takeaways of today's episode:
- Master podcasting with valuable resources.
- Elevate your podcasting with Podbean Academy.
- Start podcasting and make an impact.
- Hone your podcasting skills for success.
- Optimize your podcast formatting and content planning.
The key moments in this episode are:
00:03:39 - Starting Your Podcast Journey
00:06:33 - Enhancing Podcasting Skills
00:09:24 - Key Best Practices for High-Quality Content
00:12:35 - Podcast Planning and Strategy
00:13:58 - Consistency and Value
00:16:11 - Podcasting as a Journey
00:21:50 - Audio Gear and Production
00:24:20 - The Challenge of Podcasting
00:24:42 - Choosing the Right Editing Software
00:27:32 - Editing Tips for Engaging Content
00:30:55 - The Future of Podcast Editing
00:34:38 - The Power of Podcast Formatting
00:36:28 - Show Formatting and Monetization
00:37:29 - Recording and Formatting Segments
00:40:13 - Audience Growth and Engagement
00:46:52 - SEO in Podcasting
00:46:57 - Monetization
00:48:12 - Importance of Keywords in Podcast Titles
00:49:16 - The Impact of SEO Research
00:50:27 - Monetization Opportunities on Podbean
00:52:36 - Integration of Apple Podcast Subscriptions
00:55:35 - Access to Free Resources and Support
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=OtFy1DPFHAo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
If you're feeling frustrated because you've been pouring hours into creating high-quality podcast content, only to see minimal returns on your efforts, then you are not alone!
You may have already tried running ads on your episodes or seeking sponsorships, but instead of seeing a significant increase in income, you're barely covering your production costs. You might be feeling overwhelmed and discouraged by the lack of sustainable growth in your podcast audience and income. But there are proven monetization strategies that can help you turn things around and start seeing the financial rewards you deserve.
"So those would be two that I say really get underlooked from a serving perspective. The other thing that I will say is, I think a lot of podcasters don't take enough advantage of things like PayPal donations or coffee donations or things like that." - John Kiernan, Podbean
In this episode, you will be able to:
- Explore diverse podcast monetization strategies to boost your income and grow your show.
- Understand the potential of Apple Podcast subscriptions in expanding your revenue streams.
- Learn how Patreon and live streaming can enhance your podcast monetization efforts.
- Discover effective advertising strategies for maximizing podcast monetization.
- Utilize Podbean's resources to elevate your podcast's monetization potential.
The key moments in this episode are:
00:00:31 - Delving into podcast monetization
00:01:30 - Key strategies for podcast monetization
00:03:22 - Successful podcaster monetization examples
00:08:03 - Overlooked monetization opportunities
Resources:
Podbean's Academy of Courses:
https://www.podbean.com/podcast-academy/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
AI Tools To Use for Podcast Production with James Cridland
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
If you're feeling frustrated because you've been putting in hours of work on your podcast, but your audience growth is stagnant, then you are not alone!
You may have been tirelessly promoting your podcast on social media and reaching out to influencers, only to see minimal results. Despite your efforts, you might be struggling to connect with your target audience and build a loyal community around your podcast. But don't worry, there are proven strategies and tactics you can implement to turn things around and achieve the podcast audience and community engagement you desire.
The secret sauce to podcasting success is optimizing all aspects of your content and engaging with your audience. - Norma Jean Belenky
In this episode, you will be learn about:
- Mastering podcast SEO and how it can significantly boost your show's visibility and attract new listeners effortlessly.
- Unveiling the power of cross-promotion with similar podcasts to expand your reach and captivate a broader audience.
- Leveraging analytics to optimize your content and tailor it to your listeners' preferences for maximum engagement.
- Harnessing the potential of social media engagement to create a vibrant community around your podcast and skyrocket your success.
The key moments in this episode are:
00:01:46 - Effective Strategies for Growing a Podcast Audience
00:03:43 - Creating Compelling Marketing Content with Podbean Resources
00:05:09 - Engaging with Listeners and Building a Loyal Community
00:06:36 - Conclusion and Resources
Resources:
Podbean's Academy of Courses:
https://www.podbean.com/podcast-academy/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
AI Tools To Use for Podcast Production with James Cridland
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to successfully launch your own podcast?
We will be sharing the key steps and planning strategies to help you achieve your goal of starting a podcast journey. Learn essential first steps in podcasting and the necessary planning to get your own podcast up and running. Let's dive into the steps and planning required to turn your podcasting dream into a reality.
Start off with either your most poignant episode that you can think of at the time. Tell people what the podcast is going to be about, what they can expect, where they can find it. - John Kiernan, Podbean
In this episode, you will be able to:
- Learn how to create a successful podcast from scratch with essential tips and tricks.
- Discover real success stories from Podbean podcasters and what you can learn from their journey.
- Dive into the world of podcast analytics and uncover effective strategies for audience growth.
- Overcome common podcasting challenges with practical solutions and expert insights.
- Gain valuable insights on how to start your podcast journey and achieve success in the competitive podcasting landscape.
The key moments in this episode are:
00:01:28 - Essential First Steps in Starting a Podcast
00:04:32 - Success Stories of Podcasters
00:07:30 - Addressing Common Challenges
00:09:59 - Standout Tips for a Successful First Episode
Resources:
Podbean's Academy of Courses:
https://www.podbean.com/podcast-academy/
Podbean's Analytics (including the time-of-day heat-map):
https://blog.podbean.com/understanding-your-podcast-analytics-and-stats/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
AI Tools To Use for Podcast Production with James Cridland
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Have you heard these myths about podcast production?
Myth 1: Podcast production is time-consuming and requires a lot of technical know-how.
Myth 2: Podcasters spend hours editing and perfecting each episode.
Myth 3: Burnout is inevitable for podcasters due to the demanding production process.
Stay tuned as our guest, James Cridland, shares the truth about using AI tools to streamline podcast production and reduce burnout.
"Use AI sparingly. Use it as you would an intern. Check on its work. If it isn't producing the right thing, then don't use it." - James Cridland
If you're feeling overwhelmed by the time-consuming process of editing your podcast episodes, only to still end up with subpar results, then you are not alone! Many aspiring podcasters find themselves spending hours on editing, only to feel disheartened by the final product.
Perhaps you've tried to juggle recording, editing, and promoting your podcast all on your own, only to find yourself burning out and struggling to keep up with the demands of production.
It's time to explore AI tools for podcast production that can streamline your process and help you achieve professional results without the exhaustion.
Here are the main takeaways of today's episode:
- Mastering Consistency: Learn how maintaining a regular podcast schedule can supercharge your audience growth.
- AI Integration Impact: Discover how AI technology enhances podcast production and listener experience.
- Future Insights: Uncover the exciting future possibilities of podcasting with the integration of AI technology.
- YouTube Expansion: Explore the potential impact of YouTube's foray into the world of podcasting.
- AI Advertising Advantages: Unlock the potential of AI for revolutionizing podcast advertising and revenue generation.
Here are the tools and links mentioned in today's episode:
Transcription:
Podbean Transcription: Auto-generated podcast transcripts. https://lnkd.in/gp5fHbuN
Rev: Audio and video transcription. https://www.rev.com/
Whispr: AI transcription technology. https://whispr.ai/
Microphones
Sennheiser: High-quality audio microphones. https://lnkd.in/g2H-rA36
Focusrite Scarlett: USB audio interfaces. https://lnkd.in/gqp7A-Rr
Shure Incorporated MV7: Podcasting microphone. https://lnkd.in/gWQBqU87
Shure Incorporated MV88: Digital stereo condenser. https://lnkd.in/ggDDtFcD
RØDE Microphones: Studio-quality microphones. https://www.rode.com/
Remote Recording Tools
Restream: Multi-streaming platform. https://restream.io/
Descript: All-in-one audio/video editor. https://www.descript.com/
Riverside.fm: High-quality remote recording. https://riverside.fm/
Cleanfeed: Live audio & recording. https://cleanfeed.net/
Editing
Descript: (As above) https://www.descript.com/
Eddy from Headliner.app: Audio editing tool. https://www.headliner.app/
Hindenburg Systems: Audio editor for storytellers. https://hindenburg.com/
Audacity : Free audio editor. https://lnkd.in/gsCpU8DJ
Post-Editing Tools
Adobe Enhance: Audio enhancement tool. https://lnkd.in/gYy6x_4B
Auphonic: Automatic audio post production. https://auphonic.com/
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=bkJeLzIvcnA
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with James and Podnews:
Website: https://podnews.net/
LinkedIn: https://www.linkedin.com/in/jamescridland https://www.linkedin.com/company/podnews/
Twitter: https://twitter.com/jamescridland https://twitter.com/Podnews
Facebook: https://www.facebook.com/podnews
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to see a significant increase in your podcast audience and engagement?
Learn how to achieve this desired outcome as our guest, Katy Beauvais, shares valuable insights and strategies. Discover the key to growing your audience and keeping them engaged throughout your podcast episodes.
Join us for an in-depth discussion on reaching and captivating your ideal audience, whether you're a language educator or a podcast creator.
Emotions are really, really important and authenticity. I talk in a very natural way, and I talk about my everyday life, about my experience with language learning. But I tell everything like a story. - Katy Beauvais
In this episode, you'll learn how The French Instinct has succeeded and apply the following to your podcast:
- Discover how The French Instinct podcast connected with their audience on immersing yourself in French culture and language.
- Master the art of consistency in releasing episodes and build a dedicated and engaged audience.
- Amplify your reach by growing through social media and connect with a wider community of language enthusiasts.
Today's special guest is Katy Beauvais.
Katy Beauvais is the innovative force behind the podcast, "The French Instinct." Based in Brittany, France, Katy has successfully transformed her skills as a language educator into a flourishing podcast that has captivated French language learners around the world. Her strategic use of social media has played a significant role in the growth and success of her podcast. Katy has built a strong community of listeners who not only enjoy her episodes but also benefit from her language teaching expertise. Through her podcast, Katy has found various ways to monetize her content, including offering language lessons and creating a successful membership program. With her practical tips and actionable advice, Katy is a true inspiration for French-language podcasters looking to generate sustainable income from their podcasts.
The key moments in this episode are:
00:00:29 - Starting a Podcast Journey
00:09:41 - Leveraging Social Media for Podcast Growth
00:10:00 - Impact of Podbean on Podcast Visibility
00:12:32 - Future Engagement
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Apply to have YOUR podcast featured on Podbean:
https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1
Other episodes you'll enjoy:How ”The French Instinct” Language Podcast Monetizes Their ShowPodbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Katy and The French Instinct:
Podcast: https://thefrenchinstinct.podbean.com/
YouTube: https://www.youtube.com/channel/UCKSlO5wb3CdbR-E6LcCOqbQ
Instagram: https://www.instagram.com/thefrenchinstinct/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to learn how to monetize your podcast?
Discover the captivating tale of one French-language podcaster whose journey took an unexpected turn. From a humble labor of love to a sustainable source of income, Katy Beauvais's story will leave you inspired and craving for more.
Prepare to be amazed as she unveils the secret behind turning her passion for sharing language and culture into a thriving podcasting empire. Stay tuned, for the key to unlocking this remarkable tale lies just around the corner...
Remember, podcasting is not just about creating content, it's also about building a community. Engage with your audience, listen to their feedback, and create content that they truly need and enjoy. - Katy Beauvais
In this episode, you will be able to:
- Monetize Your Podcast: Learn effective strategies to generate sustainable income.
- Build an Engaged Community: Create a loyal and interactive listener base for your podcast.
- Sell Relevant Products and Services: Discover how to find and promote products that resonate with your audience.
- Provide Value to the Audience: Learn how to consistently deliver content that meets your audience's needs.
- Learn the Importance of Your Topic & Niche: Find out how to select a podcast topic that aligns with your passions and interests.
Today's special guest is Katy Beauvais.
Katy Beauvais is the innovative force behind the podcast, "The French Instinct." Based in Brittany, France, Katy has successfully transformed her skills as a language educator into a flourishing podcast that has captivated French language learners around the world. Her strategic use of social media has played a significant role in the growth and success of her podcast. Katy has built a strong community of listeners who not only enjoy her episodes but also benefit from her language teaching expertise. Through her podcast, Katy has found various ways to monetize her content, including offering language lessons and creating a successful membership program. With her practical tips and actionable advice, Katy is a true inspiration for French-language podcasters looking to generate sustainable income from their podcasts.
The key moments in this episode are:
00:01:09 - Monetizing the Show
00:02:17 - Funding Sources
00:06:41 - Building a Community
00:07:42 - Membership Program Success
00:16:29 - Building an Active Community on Discord
00:17:00 - Fostering Conversation and Interaction on Discord
00:17:40 - Advice for Podcasters Creating a Community
00:19:10 - Monetizing a Podcast
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Katy and The French Instinct:
Podcast: https://thefrenchinstinct.podbean.com/
YouTube: https://www.youtube.com/channel/UCKSlO5wb3CdbR-E6LcCOqbQ
Instagram: https://www.instagram.com/thefrenchinstinct/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to revolutionize your podcast production process and save valuable time?
Look no further! In this episode we will be sharing the key to unlocking a result that every podcaster dreams of: a seamless integration of Descript and Podbean.
"The more tools you know that can streamline your process, the easier your life as a podcaster will be." - Ariel Nissenblatt
Discover how as podcasters you can revolutionize your editing process and save valuable time with the powerful integration between Descript as we share the game-changing insights on streamlining workflows and preventing creator burnout.
In this episode, you will be able to:
- Streamline your podcast editing process and save valuable time.
- Integrate Descript and Podbean for a seamless editing and publishing workflow.
- Experience the benefits of text-based editing for your podcast episodes.
- Harness the power of podcast trailers and clips to engage and attract more listeners.
- Maximize efficiency and productivity in your podcast production and integration.
- Learn how to optimize your podcast workflow for a smoother editing and publishing experience.
- Enhance the quality and professionalism of your podcast episodes through streamlined production processes.
Arielle Nissenblatt and Christiana Cromer are two experts in the podcasting industry who are passionate about helping podcasters streamline their production process. Arielle has a background in podcasting and worked at Squadcast before joining Descript, where she now focuses on the integration between the two platforms. Christiana, on the other hand, is part of the Descript team and emphasizes the importance of tools and making the editing process as seamless as possible. With their combined knowledge and experience, Arielle and Christiana are here to share the benefits of the Descript and Podbean integration, and how it can save you time and personal bandwidth as a podcaster. Get ready to learn some valuable tips and tricks to make your podcast editing and publishing workflow more efficient.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=e0vx69Z5L9I
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Descript, Arielle and Christiana:
LinkedIn: https://www.linkedin.com/company/descript/ https://www.linkedin.com/in/arielle-nissenblatt-90348356/ https://www.linkedin.com/in/christianacromer/
Twitter (X): @descriptapp @arithisandthat
Instagram: https://www.instagram.com/descript_app/ https://www.instagram.com/ariellethisandthat/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Have you ever wondered how podcast advertising can be tracked effectively?
Stay tuned to find out how ads are tracked and what both podcasters and podcast advertisers can do to see results!
Today's episode is a replay of our live Podcast Ads Bootcamp event with Pete Birsinger, CEO of Podscribe.
"With podcast ad tracking, advertisers can gain valuable insights into how their campaigns are performing and make data-driven decisions for optimization." - Pete Birsinger, CEO of Podscribe
In this episode, you will be able to:
- Maximize the effectiveness of your podcast ad campaigns through data-driven decision-making.
- Ensure trust and transparency in your podcast advertising efforts for increased audience engagement.
- Optimize your podcast ad campaigns with third-party ad verification for accurate and reliable performance measurement.
- Track the effectiveness of your podcast ads to make informed decisions and improve campaign performance.
- Discover the power of performance measurement for podcast ads and unlock new growth opportunities for your brand.
- Gain valuable insights into the impact of your podcast ad campaigns and make data-driven optimizations for better results.
- Enhance your podcast advertising strategy with advanced tracking methods for improved campaign optimization.
- Drive better results for your brand by leveraging data insights to inform your podcast ad campaign decisions
Pete Birsinger, CEO and founder of Podbean, is our special guest on this episode of Podcasting Smarter. With his expertise in podcast advertising tracking, Pete brings a wealth of knowledge and experience to the table. He has a deep understanding of how ads are tracked and can help advertisers optimize their campaigns for maximum effectiveness. Pete's journey into the world of podcast ad attribution began with a transcription technology that evolved into providing value to advertisers by verifying ad placements and tracking ad performance. His passion lies in making the podcasting industry more efficient and helping podcasters focus on creating great content. Pete offers insights for advertisers running podcast ad campaigns and how you can gain valuable data-driven insights and make informed decisions for improved campaign optimization. Get ready to dive into the world of podcast advertising tracking with Pete Birsinger on this exciting episode of Podcasting Smarter!
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=Ro8NEnpT-9c
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration
Podcast Advertising Strategies for Businesses: How to Maximize Your Impact
Connect with Podscribe and Pete:
LinkedIn: https://www.linkedin.com/company/podscribe/
Youtube: https://www.youtube.com/@Podscribe-ue3ij
Pete's LinkedIn: https://www.linkedin.com/in/peter-birsinger/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event with Kira Dineen of the DNA Today Podcast about how she has successfully grown her show to over 100,000 downloads and monetized in the process!
Kira shares her insights on monetization strategies for niche podcasts and the importance of providing value to sponsors. She discusses her own experience with sponsor packages and highlights the importance of transparency and aligning sponsors with your podcast's niche. Kira also emphasizes the value of packaging sponsorships and marketing efforts to provide maximum exposure and value to sponsors. Whether you're an aspiring podcaster or looking to monetize your existing show, this episode offers valuable tips and strategies to help you succeed. So tune in and learn how to make your podcast profitable while delivering valuable content to your audience.
"Once we started with ads, I realized I could recoup our costs and even make a profit from the show eventually." - Kira Dineen
Kira Dineen is the creator, host, and producer of the DNA Today Podcast. Since its inception in 2012, the show has amassed an impressive collection of over 225 episodes. Kira's expertise in genetics is evident, as she holds a master's degree in the field and works as a genetic counselor. Her dedication to providing accurate and valuable information about genetics has earned her recognition, including winning the Science and Medicine Podcast Awards in 2020, 2021, and 2022. With her extensive knowledge and passion for the subject, Kira has cultivated a loyal audience who turn to DNA Today for in-depth discussions and insights into the world of genetics. Listeners can trust that they will receive reliable information and engaging content from Kira's podcast.
In this episode, you will be able to:
- Discover the secrets to successful podcast monetization through targeted sponsorships.
- Learn how to effectively use dynamic ad insertion to increase revenue and reach in your podcast.
- Explore the fascinating world of niche podcast sponsorships and unlock the potential for value creation.
- Dive into a thought-provoking discussion on the evolution of the podcasting landscape after the groundbreaking success of Serial.
- Gain insights into the importance of genetics accessibility as discussed on the DNA Today Podcast and how it impacts our lives.
- Listen to an enlightening interview with Kira Dineen on Podcasting Smarter and learn valuable tips for thriving in the podcasting industry.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=wcM49BcFqgI
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration
Podcasts for Kids: Behind-the-Mic with Creator Rob Tinkler of Hero Complex
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Connect with the Kira and DNA Today podcast here:
Website: https://dnapodcast.com/
Podcast: https://dnatodaypodcast.podbean.com/
Facebook: https://www.facebook.com/DNATodayPodcast/
Instagram: https://www.instagram.com/DNATodayPodcast/
LinkedIn: https://www.linkedin.com/in/kiradineen/ https://www.linkedin.com/company/dnatodaypodcast/
Instagram: https://www.instagram.com/herocomplex.ca/
Twitter (X): https://twitter.com/DNATodayPodcast
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Are you looking to streamline your editing and publishing process?
Do you want a solution that will seamlessly integrate Descript and Podbean to achieve a more efficient workflow? Look no further!
In this episode of Podcasting Smarter we're speaking with Podbean's Director of Customer Success, John Kiernan about how you can effortlessly edit and publish your podcast episodes with Descript's Podbean integration.
"With Descript and Podbean, you have no excuse. You can record, edit, and upload your podcast directly, making the process streamlined and efficient." - Norma Jean Belenky
The Descript and Podbean integration presents an incredible opportunity to streamline your podcasting process. The platform allows you to publish your finished audio and video files directly to Podbean, eliminating the need for downloading and re-uploading. In essence, Descript's integration with Podbean creates a one-stop solution for editing and publishing, freeing up your time for more essential tasks like content creation.
In this episode, you will be able to:
- Learn how Descript's user-friendly interface simplifies the podcast editing process, giving you more time to focus on creating compelling content.
- Discover how Descript's AI-powered technology can effortlessly remove filler words and improve audio quality, making your podcast sound polished and professional.
- Explore the seamless integration between Descript and Podbean, allowing you to edit and publish your podcast episodes with just a few clicks, saving you time and effort.
- Uncover how Descript can revolutionize your podcast editing workflow, boosting efficiency and effectiveness, so you can produce more episodes and reach a wider audience.
- Experience the game-changing benefits of using Descript for podcast editing, as it streamlines the entire process from start to finish, empowering you to create high-quality content effortlessly.
Resources:Join our Upcoming Event on the Descript Integration with Podbean:Mastering Podcast Editing: A Deep Dive into Descript & Podbean PublishingRead more about this integration:Publish to Podbean from Descript
Selecting the right Podbean plan for your Descript integrated episodes
Other Episode Mentioned: 1. Mastering the Art of Community Building with Descript's Arielle Nissenblatt 2. Podbean's Apple Podcast Integration 3. Being a Good Podcast Guest with Jessica Rhodes of Interview Connections (where we talk about crutch words!)
Register for all of Podbean's upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode we're speaking with Kaelyn Moore of the Heart Starts Pounding: Horrors, Hauntings and Mysteries podcast!
We dive deep into Kaelyn's process of selecting stories, her meticulous production process, and the crucial role of sound design in creating a spine-chilling atmosphere for her listeners.
Kaelyn also shares how she's built her audience and how TikTok has been a KEY FACTOR in the podcast's success!
"I think storytelling was the biggest one, just how to tell a story and keep people interested, right? Because that's the best thing. That's what everyone's fighting for right now, is attention. And so keeping someone's attention for 30 minutes." - Kaelyn Moore
Kaelyn shares how she chooses stories that spark her interest, focusing on topics that haven't been overdone and have good sources. She takes pride in her production process, planning episodes weeks in advance and recording in her closet for optimal sound quality. Kaelyn's attention to detail extends to her sound design, drawing inspiration from the podcast Lore and incorporating music and sparse sound effects to create an eerie ambiance.
Throughout this special Halloween episode we speak about the unique and unpredictable nature of "Heart Starts Pounding," making each episode a surprise for listeners. If you're a horror and true crime podcast enthusiast looking for captivating stories with a spooky atmosphere, this Halloween deep dive episode is a must-listen.
Key takeaways from this episode are:
- Unleash the potential of TikTok as a platform for building an engaged and devoted audience, eager to consume your content.
- Discover how podcasting gives a voice to everyone and empowers the so many kinds of storytelling.
- Prepare to have your heart racing as we delve into the podcast's horrors, haunting mysteries, and spine-tingling tales.
- Explore the art of storytelling and the powerful influence it has on captivating and engaging listeners.
- Learn the importance of sound design in creating a truly immersive and spine-chilling atmosphere that will leave you on the edge of your seat.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:From Shelter in Place to The Stanford Storytelling Project: Laura Joyce Davis Shares Skills Learned Along the Way
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Kaelyn and Heart Starts Pounding: Horrors, Hauntings and Mysteries here:
Podcast: https://www.podbean.com/podcast-detail/7km77-2d29a2/Heart-Starts-Pounding-Horrors-Hauntings-and-Mysteries-Podcast
TikTok: https://www.tiktok.com/discover/Heart-starts-pounding
Instagram: https://www.instagram.com/HeartStartsPounding
YouTube: https://www.youtube.com/channel/UCR9md7CvNeB9YYGbSPebzwA
Email: heartstartspounding@gmail.com
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event with Gemma Serenity on bringing awareness and sharing stories to empower those who have been effected by domestic violence.
If you or a loved one is experiencing Domestic Violence, call the National Helpline (US) at 1−800−799−SAFE(7233) or TTY 1−800−787−3224, or Text "START" to 88788.
"By breaking the silence, by speaking, by raising awareness around domestic violence, domestic abuse, around all forms of abuse... we can start to heal." - Gemma Serenity
In this episode, you will :
- Discover the empowering impact of breaking the silence surrounding domestic violence and find your voice again.
- Learn how it's possible to rewrite your personal narrative, reclaim your story, and find healing and strength after experiencing domestic violence.
- See how victors of abuse can embrace your journey of empowerment and learn practical strategies for moving forward after domestic violence.
- How it's possible to overcome feelings of shame and step into your power by taking ownership of your story and inspiring others along the way.
- Support survivors by practicing active listening and validation, creating a safe space for healing and growth.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=dIpcmI58SUQ
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
Connect with the Gemma and the Real Talk, Real Women: Breaking the Silence Around Abuse podcast:
Podcast: https://www.realtalk-realwomen.com/
Facebook: https://facebook.com/RealTalkRealWomen.BreakingTheSilenceAroundAbuse
LinkedIn: https://www.linkedin.com/in/gemmaserenity/
Instagram: https://instagram.com/realtalk.realwomen
Twitter: https://twitter.com/WomenNotSilent
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how businesses can maximize their advertising impact with podcast advertising.
"With a limited budget, focus on niche podcasts to get more repetition and deliver your message effectively." - Kerry Tracy
Does this sound familiar? You've been told to invest in podcast advertising to maximize your impact and ROI, but your limited budget is holding you back.
In this episode, you will learn the following:
- How to maximize impact and ROI from your advertising budget by leveraging the power of repetition in podcast campaigns.
- Discover why podcast advertising is a game-changer and how it differs from traditional mediums like TV.
- Unlock the potential of niche audiences by targeting specific podcasts that resonate with your target market, ensuring your message reaches the right ears.
- Enhance listener experience and get the most out of your ad campaign by utilizing tools like frequency capping, which helps prevent ad fatigue and allows for better targeting.
- Reach your desired customers in specific locations by leveraging geofencing, eliminating wasted ad spend and ensuring your message is heard by those who matter most.
Resources:Read more about advertising conversions on Podbean's Blog:https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-to-maximize-your-impact/
Sign up for all of Podbean's Free Live Events here:
PODCAST ADS BOOTCAMP: Demystifying 3rd Party Tracking in podcast advertising
Register for all of our upcoming events
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today we're speaking with Podbean's Podcast Specialist, Roni Gosch about Audience Retention and why it's important to your podcast! If you're feeling frustrated because your podcast isn't growing despite your efforts, then you are not alone!
"Your first question is how do I retain the audience that I already have? So many people are focused on growing their audience, but the key is to keep the listeners you already have." - Roni Gosch, Podbean's Podcast Specialist
Many podcasters are struggling to achieve increased listener loyalty and growth, despite their best intentions. They may be producing high-quality content, promoting on social media, and engaging with their audience, but the results are not matching their expectations. Instead of seeing growth, they may be experiencing stagnant listener numbers and a lack of audience retention.
In this episode, you will be able to:
- Increase listener loyalty and podcast growth by prioritizing audience retention.
- Capture and retain listener attention in the first 30 seconds with effective strategies that leave them wanting more.
- Build trust and deepen connections with your audience by consistently releasing podcast episodes on schedule.
- Maintain flow and engagement throughout your recordings and editing to keep listeners hooked.
- Foster a dedicated space for your podcast community, allowing for engagement and promoting word-of-mouth referrals.
Resources:Read more about this conversation on Podbean's Blog:https://blog.podbean.com/audience-retention-101/
Re-Watch Podbean's Summer of Discoverability: June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your AudienceJuly 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower StreetAugust 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event with Rob Tinkler on how to successfully make podcasts for kids!
Rob is a true creative force in the world of children's podcasting. With a background as an Emmy-nominated TV writer and a successful career in voiceover and acting, Rob brings a wealth of talent and experience to his podcasting endeavors. His passion for storytelling and his love for podcasts led him to create a network of shows specifically designed for kids with his podcast network, Hero Complex.
"Creators, you're going to get better. Oftentimes people like to get on board and hear you get better. Even some of the most successful podcasts start out rusty, but over time, they figure out the format and get really good at it." - Rob Tinkler, Hero Complex
From the festive adventures of "Eight Tiny Reindeer" to the calming and imaginative journeys of "Imagination Meditation," Rob's podcasts capture the hearts and minds of young listeners. His ability to connect with children and create content that is both entertaining and educational is truly remarkable. With his unique perspective and dedication to quality, Rob has become a trusted name in the world of podcasts for kids.
In this episode, you will be able to:
- Learn how to engage your audience and keep them hooked throughout your children's podcast.
- Discover effective strategies for creating content that is both engaging and educational for children.
- Uncover a step-by-step process for generating creative ideas that will captivate young listeners.
- Find out how to strike the perfect balance between humor and heartfelt moments in your podcast for kids.
- Explore the impact that podcasting can have on children's development and how to make it positive and enriching.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=xVi8oVUYspM
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
Connect with the Rob and Hero Complex's podcasts:
Website: https://www.herocomplex.ca/
LinkedIn: https://ca.linkedin.com/in/rob-tinkler-42987714
https://www.linkedin.com/company/hero-complex/
Instagram: https://www.instagram.com/herocomplex.ca/
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to see your podcast audience grow and engage with your content more?
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to how your podcast newsletter can make all the difference in growing your show and connecting with your audience!
"A newsletter lets you cut out the middleman of having Facebook or Twitter be the guy that's getting your content to your audience, and you just say, hey, guys, here's a direct thing from me." - Norma Jean Belenky
In this episode you'll learn about how to:
- Unearth the hidden potency of newsletters for enhancing your podcast's reach.
- Decipher the art of cultivating a robust podcast newsletter from scratch.
- Appreciate the far-reaching implications of connecting directly with your audience through a newsletter.
- Discern the essential elements of an engaging newsletter that boosts your podcast's growth.
- Get familiar with an assortment of trusty tools and plugins for managing your podcast newsletter seamlessly.
Resources:Read more about this conversation on Podbean's Blog:https://blog.podbean.com/podcast-newsletter/
Add the FREE Mailchimp Plug-In to Your Podbean Account:
https://apps.podbean.com/services/appDetail/id/CH5PEV8917
Re-Watch Summer of Discoverability: June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your AudienceJuly 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower StreetAugust 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts with Podbean's Podcast Specialist, Roni Gosch and VP of Marketing & Sales, Mark Pafume.
"Podcast ads meet people where they're excited about listening and they're highly engaged already with a high level of trust." - Mark Pafume
Do you want to effectively promote your products through podcast advertising and achieve increased reach and engagement with targeted podcast listeners?
Look no further, because we have the solution for you. In this week's episode we will be sharing effective strategies for creating and placing ads in podcasts, enabling you to attain the desired outcome of expanding your reach and engaging with your target audience.
If you're ready to take your podcast advertising to the next level and achieve greater success in promoting your products, listen in for the solution you've been looking for.
In this episode, you will:
- Discover crucial tactics for crafting and placing compelling podcast advertisements that truly hit the mark.
- Uncover the secrets of identifying the right podcasts that resonate with your ideal audience.
- Grasp the essence of CPM and ad metrics to gauge advertising performance with finesse.
- Learn how to create captivating ads that seamlessly blend in with the podcast's overall tone and theme.
- Come to appreciate the simplicity and cost-effectiveness of podcast advertising as a powerful tool for promotion and growth.
Watch the video replay of this live event with the LIVE DEMO:
From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts as part of Podbean's Summer of Discoverability Live Event Series!
"Optimizing podcast metadata, including clear and descriptive show notes, is crucial for improving search rankings and helping people find your podcast." - Lynn Floren
In this episode of Podcasting Smarter, Lynz Floren shares creative strategies for improving discoverability and attracting listeners to your podcast. Lynz is at the helm at Growth Network Podcasts and his grasp of unique strategies and a refined methodological approach have been instrumental in redrawing the discoverability landscape for independent podcasters. Over the years, he has amassed invaluable experience that aids him in comprehending and dealing with the biggest bottlenecks that usually halt the growth trajectory of podcasts.
In this episode, you will be able to:
- Peel back the layers of strategies crafted for boosting your podcast's discoverability.
- Comprehend why maintaining a dependable rhythm of high-quality content is key to audience retention.
- Learn to strategically tweak your podcast metadata for enhancing discoverability.
- Wield the power of social media for an impressive increase in your podcast exposure.
- Incorporate creative methods to excel in audience engagement while enhancing discoverability.
Watch the video replay of this live event:
Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Lynz and Growth Network Podcasts on socials: LinkedIn: https://www.linkedin.com/company/growthnetworkpodcasts/ https://www.linkedin.com/in/lynzfloren/ Instagram: https://www.instagram.com/gnpshows Twitter: https://twitter.com/GNPshows TikTok: https://www.tiktok.com/@growthnetworkpodcasts Website: https://growthnetworkpodcasts.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Wondering how to increase discoverability while maintaining audience retention?
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss how to both retain and attract your podcast audience!
"If you prioritize Discoverability over retention, what you're going to have is more people who come in and listen to an episode and then dip back out. You're not really going to be able to build up the rapport with them. You're not really going to be able to go anywhere or grow with your podcast." - Roni Gosch
Are you looking to boost your podcast's visibility without losing your loyal listeners?
Get ready as we reveal powerful strategies that will help you achieve the desired outcome of expanding your reach without sacrificing the loyalty of your existing audience.
In this episode you'll learn about how to:
- Unravel the significance of discoverability and audience retention for your podcast's progress.
- Exploit strategic avenues to extend your podcast's reach while preserving audience stickiness.
- Decode the essential metrics to assess podcast discoverability and long-term listener involvement.
- Investigate a best-in-class illustration of a podcast managing discoverability and retention admirably.
- Get versed with the recurrent pitfalls in overemphasizing on discoverability at the expense of loyal listenership.
Resources:Read more about this conversation on Podbean's Blog:https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/
Re-Watch Summer of Discoverability: June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your AudienceJuly 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower StreetAugust 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Dir. of Cutomer Success, John Kiernan on Podbean's new Apple Podcast Subscriptions Integration!
"Creating exclusive content for your most dedicated audience can help you grow your podcast and turn your listeners into brand ambassadors." - Norma Jean Belenky. Podbean's Head of Events & APAC Enterprise Sales
Apple Podcast Subscriptions is an innovative tool for podcasters looking to monetize their content. This unique feature allows podcasters to create, and charge for, exclusive content directly from their main publishing platform, such as Podbean. By tapping into this monetization avenue, podcasters can enjoy a substantial stream of revenue, resulting in an exciting transformation of the podcasting landscape. Creating exclusive podcast episodes also provides a golden opportunity for you to engage more deeply with your audience. By offering special content, such as ad-free shows or extended interviews, you can cultivate a dedicated fanbase and deliver a more enriching listening experience for your audience.
This strategy not only helps monetize your podcast but also turns loyal followers into brand ambassadors, further driving the show's popularity and reach. The integration of Apple Podcast Subscriptions simplifies the publishing process, reducing it to a straightforward procedure. No more jumping between platforms - as a podcaster you can now manage everything from one place, including uploading and publishing your exclusive content. This seamless process makes it easier for all podcasters to focus on what truly matters – content creation. The added efficiency makes for a more enjoyable, and profitable, podcasting journey.
In this episode, you will gain the following:
- Discover how Apple podcast subscriptions can be a game-changer for your content monetization journey.
- Learn to create premium episodes that not only promote your brand but also reward your most passionate fans.
- Streamline your publishing process to attract and retain a wider audience.
- Harness the power of setting flexible subscription rates and establishing a lucrative revenue system.
- Realize the significance of imaginative and appealing content in retaining your listener base.
Resources: Read details about the Apple Subscription Integration here: 1. How to Set Up Your Apple Podcast Subscription on Podbean: https://help.podbean.com/support/solutions/articles/25000029762-steps-to-set-up-podbean-apple-podcasts-subscriptions
- Apple Podcasters Subscription Details: https://podcasters.apple.com/support/892-apple-podcasters-program-overview Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss podcast conferences, the benefits of connecting with your podcast community in-person and upcoming conferences where you can meet the Podbean team!
"Podcasting can feel like a singular activity, but conferences provide a real community where podcasters are collaborative and eager to team up and do things together that benefit everybody." - Norma Jean Belenky
Podcast conferences can be a game-changer for podcasters and Roni highlights the opportunity to meet new people, forge relationships, and engage face-to-face with listeners and peers. It's a chance to connect with your audience in a whole new way!
If you're wondering how to maximize networking opportunities at these conferences, we've got you covered as Roni suggests reaching out to attendees and speakers before the event to schedule meetings and collaborations.
Conferences can be overwhelming, but fear not! We've got some tips on how to navigate them effectively.
From selecting sessions aligned with your goals to utilizing social media to extend your reach, we've covered it all.
If you're a podcaster looking to expand your network, engage face-to-face with your audience, and connect with fellow podcasters, this episode is a goldmine of insights!
In this episode you'll learn about how to:
- Delve into the benefits of attending podcast conferences, recognizing crucial, influential relationships.
- Unlock the secrets of efficient networking, transforming each opportunity into a profitable connection.
- Navigate podcast events like a pro, making sure every minute counts towards your success.
- Explore how to power up your conference experiences with social media, stirring up online engagements.
- Discover the potent impact of collaboration and networking on your podcast journey, using it to cultivate success.
Resources: Read more about this conversation on Podbean's Blog and register to win passes to Podcast Movement in Denver this August: https://blog.podbean.com/podcast-movement-denver-giveaway/
Visit the Podbean team at Booth #501 at Podcast Movement!
Join the Summer of Discoverability: June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Branded Podcasting: Amplifying Your Brand's Voice with Lower Street featuring Harry Morton and Shannon Martin as part of Podbean's Summer of Discoverability Live Event Series!
"Most of the listenership growth is going to come through word of mouth... So we want to make a show that is worthy of being shared, that is recommendable... That means making a great show and making it easily recommendable." - Harry Morton
Please join us in welcoming Lower Street Studios: Harry Morton and Shannon Martin. With a keen understanding of the podcasting landscape, they've repeatedly demonstrated their competency in leveraging brand storytelling as a tool to resonate with niche target audiences. The combination of Harry's detailed-oriented execution and Shannon's creative zeal are the ingredients that enrich their branded podcasts with a riveting narrative that hooks the listener from the get-go. By ensuring that their podcasts are not only interesting but also positioned uniquely amid the existing gamut, they’re redefining the art and technique of podcasting.
In this episode, you will learn how to:
- Discover the power of a deep understanding of your podcast's target audience and their listening habits.
- Uncover strategies to build long-lasting and meaningful relationships with your listeners.
- Explore the ins and outs of creating engaging, value-packed content for your podcast.
- Practice setting clear, intentional goals for your podcast for maximum growth.
- Be able to use podcast conversations as a tool for fostering meaningful engagement and connection with listeners.
Watch the video replay of this live event:
Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Lower Street on socials: LinkedIn: https://www.linkedin.com/company/lower-street/ https://www.linkedin.com/in/harrymorton/ https://www.linkedin.com/in/shannonmartinwrites/ Twitter: https://twitter.com/thelowerstreet Facebook: https://www.facebook.com/lowerstreetmedia
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how podcast advertising statistics work, why they're important and how you can benefit from podcast ads!
"The growth of podcast advertising is incredible. It's growing at a faster rate than the Internet was when it first came about. Podcast revenue is expected to reach $4 billion by 2024." - Kerry Tracy
Do you want to maximize your podcast revenue and implement targeted advertising strategies that deliver results?
In this episode we reveal the key to achieving your podcasting goals and unlocking the potential for increased earnings and successful advertising campaigns.
Join us as we dive into the staggering growth of podcast advertising and the battle between host-read and announcer read ads, uncovering the key statistics and strategies that will leave you podcasting smarter than ever before.
In this episode, you will learn the following:
- Uncover the imminent boom in podcast advertising revenue carving a fresh path in the media industry.
- Unravel the inner workings of varying ad delivery methods, leading the way in podcast marketing.
- Grasp the contrasting nuances of third-party and host read ads in the podcasting sphere.
- Appreciate how tailoring ads to the podcast format can enhance audience interaction and boost results.
Resources: Read more about advertising conversions on Podbean's Blog:
https://blog.podbean.com/podcast-advertising-statistics-facts-and-figures-you-shouldnt-ignore/
Sign up for all of Podbean's Free Live Events here:
Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES
From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts
Register for all of our upcoming events
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series!
"Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More
Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape. Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability.
Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques.
In this episode, you will:
- Learn innovative strategies for enhancing podcast visibility and brand recognition.
- Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion.
- Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches.
- Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership.
- Master the secret to designing content that engages audiences and intensifies your brand loyalty.
Watch the video replay of this live event:
Podcast Discoverability: Boosting Your Reach and Growing Your Audience
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Russ and Pacific Content on socials: LinkedIn: https://www.linkedin.com/company/pacific-content/ https://www.linkedin.com/in/russ-more-a7280887/ Twitter: https://twitter.com/pacificcontent Instagram: https://www.instagram.com/pacificcontentco/ WebsiteL https://pacific-content.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss podcast discoverability, what it means and how your podcast's audience can find you!
"Discoverability is how you find new listeners for your podcast. It's the key to expanding your reach and diving deeper into the communities you're part of." - Ronnie Gosch
If you're feeling frustrated by the lack of listeners and low download numbers despite your efforts in creating great podcast content, then you are not alone!
Many podcasters struggle to optimize their titles, descriptions, and tags for discoverability, resulting in missed opportunities to reach their target audience and grow their podcasts.
In this episode you'll learn about how to:
- Explore the crucial role discoverability plays in the podcast landscape
- Master various strategies to heighten your podcast visibility
- Learn to craft catchy podcast titles, compelling descriptions, and smart tags to lure your audience
- Understand the magic of search engines in boosting podcast discoverability
- Uncover the power of podcast directories in magnifying your audience reach
Resources: Read more about this conversation on Podbean's Blog: https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/
Join the Summer of Discoverability: June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want to significantly enhance the effectiveness of your podcast advertising strategies for your business?
Are you looking for a solution that will help you achieve maximum impact with your podcast advertising efforts?
On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about what strategies businesses can implement to get podcast advertising results.
We will be sharing proven strategies and techniques to help businesses maximize their podcast advertising potential and achieve unparalleled success in their marketing campaigns.
"By creating an association with a popular podcast, your brand can benefit from the trust and credibility of the host, leading to higher conversions and ultimately, business success." - Norma Jean Belenky
On this episode, you will learn the following:
- Uncover how mastering podcast listener behaviors can boost your advertising game.
- Learn the art of repetition, an underrated tool of podcast advertising.
- Connect the dots between a thriving brand identity and its presence in podcasts.
- Dive into the success journey of BetterHelp's masterful podcast advertising techniques.
- Learn the ins-and-outs of using podcast advertising for achieving business milestones.
Resources: Read more about advertising conversions on Podbean's Blog: https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-repetition-enhances-ad-recall-and-drives-conversions/
Sign up for all of Podbean's Free Live Events here:
Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES
From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts
Register for all of our upcoming events
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode we're speaking with Arielle Nissenblatt.
Arielle is seeped in the art of authentic community building in the podcast industry, and is the community manager for Squadcast.fm and the brains behind Earbuds Collective, an ingenious passion project, she builds impressively engaged communities with nothing but a true love for podcasts and dedication.
Arielle not only swears by her grassroots approach, but she also thrives on consistent, genuine engagement.
"You need to think about if you are going to start a community, what does that community look like and what can you reasonably expect from a community member in terms of commitment and what do you really want from them?" - Arielle Nissenblatt
On this episode, Arielle will reveal the truth about building an engaged podcast community through grassroots efforts and genuine engagement. Stay tuned to discover the secrets behind fostering a passionate and connected podcast community.
Key takeaways from this episode are:
- Dive into the art of cultivating active podcast communities for enhanced listener engagement.
- Navigate your way through the labyrinth of a podcast universe using thoughtfully curated recommendation newsletters.
- Understand the power of grassroots initiatives in growing organic, loyal listener communities.
- Learn to tailor your content and narration style to resonate with different segments of your podcast audience.
Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: From Shelter in Place to The Stanford Storytelling Project: Laura Joyce Davis Shares Skills Learned Along the Way
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Arielle, Squadcast.fm and EarBuds Collective:
Twitter: https://twitter.com/arithisandthat
LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/
Website: https://www.ariellenissenblatt.com/
Squadcast.fm: https://squadcast.fm/
EarBuds Collective: https://www.earbudspodcastcollective.org/
Trailer Park (the podcast of podcast trailers): https://trailerparkpodcast.crd.co/
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Pride Through History: A Live Conversation with the Creators of the Queer As Fact podcast.
Join host Norma Jean Belenky as she interviews Alice and Jas, two of the creators of the podcast Queer As Fact, as they share the vibrant and often overlooked world of queer history, challenging stereotypes, and reclaiming marginalized stories in their quest to inspire and educate listeners about the rich tapestry of queer culture.
“Taking that footnote and filling that out, fleshing out the reality of the history, is such an important aspect." - Alice
Delving into the treasures of queer history and culture, Alice and Jas explain how they have crafted a unique and important platform in the Queer As Fact podcast.
Alice, a seasoned historian, ensures that the podcast offers extensively researched and credible content while Jas' expertise in media and politics enriches the conversation with insightful deep dives into media influence. Together, they and their team unravel the rich tapestry of queer history, focusing not just on major figures but also on the lesser-known corners of the past that have shaped modern queer culture.
In this episode, we'll:
- Explore the profound depths of queer history and culture, piquing your curiosity and knowledge.
- Embark on the challenging yet rewarding quest of sharing diverse stories, enriching understanding of centering the queer experience.
- Acquire insights on effectively balancing podcasting with life's other pursuits, enabling a harmonious lifestyle.
- Gain a deeper understanding of the power of connection with listeners and its pivotal role in your podcast's progress.
- Acknowledge the crucial factor of consistency in podcasting, and the interplay of self-care in harnessing your creative spark.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube: https://www.youtube.com/watch?v=wRFSv8CSOmo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
Connect with the Queer As Fact podcast:
Website: https://queerasfact.podbean.com/
Facebook: https://www.facebook.com/queerasfact/
Twitter: https://twitter.com/queerasfact
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, we discuss Podbean's latest feature - QR codes and how they can benefit both podcasters and listeners.
But what happens when a QR code takes you somewhere unexpected?
Tune in to find out!
"QR codes really bridge the gap between offline and online promotion... You can really take advantage of that curiosity and that drive to kind of know what's going on with things to make people want to scan your QR code to check out your podcast." - Roni Gosch, Podbean Podcast Specialist
Key takeaways you'll learn from this episode include:
- Discover how QR codes can revolutionize the podcasting experience for both creators and listeners.
- Uncover the ways QR codes add convenience and save precious time for podcast enthusiasts.
- Learn about the ease of sharing podcast episodes through the power of QR codes.
- Decode how QR codes can provide valuable insights on podcast performance and listener behavior.
- Unearth creative and exciting methods to elevate your podcast's promotion using QR codes.
Resources: Read more about creating a QR code for your podcast on our blog: https://blog.podbean.com/podbean-releases-newly-designed-company-podcasts-landing-page/ Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: New Feature Alert: Mastering Podcast Chapters to Enhance Your Listener Experience
What the Heck IS Dynamic Ad Insertion?!
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Roger Nairn.
Roger is the Co-Founder and CEO of JAR Audio and joins us today to discuss the creation and keys to successful branded podcasts: differentiation, strategy, and audience growth.
"A branded podcast is all about creating long term relationships with audiences." - Roger Nairn
Branded podcasts are a popular marketing strategy for businesses to connect with their target audience and provide valuable content while promoting their brand. The key to a successful branded podcast is to create engaging stories, provide useful information, and focus on the needs and interests of the audience. This approach increases brand affinity and establishes a long-term relationship between the brand and its audience. By carefully crafting content and strategically aligning with the brand's messaging, businesses can create a powerful and memorable podcast that drives brand awareness and growth.
During this conversation with Roger Nairn, we discuss the vital role of audience research and understanding in creating a branded podcast.
Roger emphasizes the importance of focusing on audience needs, crafting a story that resonates with them, and adding value without being overly promotional about the brand. By creating an amazing podcast first, brands can deliver their message more powerfully and effectively, as seen with Expedia's successful branded podcast, Out Travel The System.
The key takeaways in this episode are:
- Delve into the significance of differentiation, strategic planning, and audience expansion in launching a successful branded podcast.
- Navigate the complexities of production logistics for branded podcasts, particularly within large corporations.
- Develop skills in securing versatile guest bookings and how to provide high-caliber recording setups to ensure quality content.
- Unravel the world of podcast monetization and strike the ideal balance between advertising and authentic storytelling.
Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative
Creating Impactful Branded Podcasts: A Chat with Marcus Engel
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Roger and JAR Audio:
Facebook: https://www.facebook.com/wearejar/
Twitter: https://twitter.com/jar_audio
LinkedIn: https://www.linkedin.com/company/jar-audio/ https://www.linkedin.com/in/rogernairn604/
Website: https://jaraudio.com/
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Vice President of Sales & Marketing Mark Pafume, about Podbean's SOC 2 Type II announcement!
Have you heard the myths surrounding SOC 2 Type II certification for secure podcast hosting?
Myth: SOC 2 Type II certification only applies to IT systems, not podcast hosting platforms.
But what if we told you that this myth is holding your organization back from increased security and streamlined processes?
The truth is that SOC 2 Type II certification provides stability and security for Podbean customers, and we'll share how!
"At the end of the day, what you're guaranteeing is that the company will continue to operate regularly and that your information will be secure." - Mark Pafume, Podbean's Vice President of Sales & Marketing
In this episode, you will be able to:
- Unearth the powerful benefits of SOC 2 Type II certification in maintaining Podbean's dependable and secure environment.
- Delve into the unmatched options Podbean Pro offers corporate users for hosting confidential podcasts.
- Comprehend why SOC 2 Type II certification is crucial for organizations planning to adopt innovative SaaS tools.
- Explore how Podbean's SOC 2 Type II certification brings enhanced procedures and cost reductions to large organizations.
Resources: Read more about Podbean's SOC 2 Type II Compliance on our blog: https://blog.podbean.com/enterprise-level-data-security/ Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAY
The Benefits of an Internal Company Podcast for Your Business
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Journey of Hope: The Story of the Vietnamese Boat People podcast.
Tracey Nguyen Mang, a passionate storyteller and founder of the Vietnamese Boat People Podcast, joins Norma Jean Belenky, Podbean's Head of Events to discuss the power of podcasting in preserving personal stories and uplifting voices within her community.
Tracey Nguyen Mang thought she knew the story she wanted to tell, but what she uncovered in her family's history was an unexpected twist that would change everything. Listen in as she shares the intimate and powerful journey that has created a global community of listeners eager to understand their own heritage...and maybe even discover a surprise or two along the way.
“The first episode was it's called Prelude, and it's literally me talking about why I'm doing this, why I feel compelled, why it gives me a sense of purpose to be able to understand this part of my past that I had been ashamed of for a very long time growing up as a Vietnamese refugee in America.” - Tracey Nguyen Mang
Tracey's journey began with her own quest to understand her family's history as Vietnamese refugees. Through her podcast and resulting non-profit organization, Tracey and her team document the incredible stories of Vietnamese diaspora, capturing the resilience and bravery of those who risked everything for a better life.
Tracey's dedication to fostering an inclusive and supportive podcasting community makes her an ideal guest for aspiring podcasters who value personal narratives and voices of the Vietnamese diaspora.
In this episode, you will be able to:
- Unearth the immense value of sharing personal stories in your podcast.
- Create an interconnected podcast audience that encourages collaboration and growth.
- Delve into the far-reaching implications of the Vietnamese Boat People Podcast.
- Find your distinctive podcasting voice to set you apart from your competitors.
- Tap into the potential of adaptability and innovation for long-term podcast success.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube: https://www.youtube.com/watch?v=wRFSv8CSOmo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
From Shelter in Place to The Stanford Storytelling Project: Laura Joyce Davis Shares Skills Learned Along the Way
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
Connect with Tracey and the Vietnamese Boat People Podcast:
Facebook: https://www.facebook.com/BoatPeopleJourney Instagram: https://www.instagram.com/vietnameseboatpeople/
LinkedIn: https://www.linkedin.com/company/vietnameseboatpeople-org/ Tracey's LinkedIn: https://www.linkedin.com/in/tracey-nguyen/ Twitter: https://twitter.com/VBPStories
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Maximizing Your Podcast’s Potential: Podbean’s VIP Program for High-Performing Podcasters!
"We're really excited about this and working with podcasters just across the board, genre wise, reaching out to our advertisers who we have these relationships with to bring more success to our podcasters." - John Kiernan
We're joined by John Kiernan, Podbean's Director of Customer Success, and Kerry Tracey, Senior Vice President of Advertising. John has been instrumental in helping podcasters navigate the ever-evolving landscape of podcasting and ensuring they have the tools they need to succeed. Kerry, on the other hand, is a seasoned advertising expert, bringing years of experience in creating successful advertising campaigns for a variety of brands. Together with Norma Jean Belenky, Podbean's Head of Events, they'll be discussing the benefits of Podbean's VIP program for high-performing podcasters and how it can help you grow your audience and monetize your content.
In this episode, you will be able to:
- Reveal the power of Podbean's VIP program meticulously honed for the needs of successful podcasters.
- Delve into the intricate prospects of revenue-sharing and financial potentials open to passionate podcasters.
- Venture into Podbean's advertising landscape, connecting you with prominent businesses and brands.
- Acquire the skill of maintaining non-exclusivity and unearthing opportunities with external advertisers.
- Envelop yourself in Podbean's holistic support system, allowing podcasters to devote their energy to creating top-quality content.
Sign up for the Podbean VIP program now:
https://share.hsforms.com/1jEAu2wf1T2ODbBUMTnKRcQ1h2fz
Read details about the VIP program on our blog:https://blog.podbean.com/vip-program/
Watch the video replay of this live event:
Maximizing Your Podcast's Potential: Podbean's VIP Program for High-Performing Podcasters
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podcast Specialist Roni Gosch, about Podbean's new company podcast landing pages!
Podbean’s Pro Plan users are now able to take advantage of several benefits. These include website templates with a sleek and modern design that provides an intuitive user experience. Additionally, users can now upload a header background image to showcase their brand and switch between light and dark modes to suit their preferences.
"We've got an incredible platform for businesses with private encrypted and secure podcasting... You can even customize the CSS coding on any of these pages." - Roni Gosch, Podbean's Podcast Specialist
In this episode, you will learn how to:
- Elevate your company's online presence with tailor-made landing pages that highlight your unique brand and content.
- Streamline user access to your podcast library through intuitive direct links.
- Personalize your platform's appearance with custom background images and CSS coding.
- Offer users the flexibility to toggle between 'Light and Dark' mode and select from 'List' and 'Grid' viewing options.
- Harmonize your visual identity across different platforms for a seamless and impactful user experience.
Resources:Read more about Podcast Company Landing Pages on our blog:https://blog.podbean.com/podbean-releases-newly-designed-company-podcasts-landing-page/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Cole Raven.
Cole Raven, the Co-founder and Chief Revenue Officer of Podchaser, is joining us today to discuss the importance of building podcast profiles and leveraging podcast creator credits. Cole's journey began back in 2016 when he and his fellow co-founders started Podchaser to fill a gap in the podcasting market.
With a passion for podcasting and a keen eye for detail, Cole has helped Podchaser grow into a platform that now tracks over 100,000 unique creators and their credits. His dedication to providing a user-friendly experience and focus on podcast creator credits has made Cole an expert in podcast industry trends and strategies.
"It's a really good way to kind of build almost like a professional resume for yourself and the work that you've done in the podcasting space." - Cole Raven
The resources mentioned in this episode are:
- Create a Podchaser account and build a creator profile with all of your podcast credits and personal information.
- Follow your favorite podcasters and creators to keep up with their latest work and discover new content.
- Use Podchaser's search and discovery tools to find new podcasts based on ratings, reviews, and episode credits.
- Leave episode-level ratings and reviews to help others discover great content.
- Share your Podchaser profile with others to showcase your work and build your podcasting career.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Cole Raven and Podchaser:
Facebook: https://www.facebook.com/podchaser/
Twitter: https://twitter.com/Podchaser, https://twitter.com/raven_cole
Instagram: https://www.instagram.com/podchaser
LinkedIn: https://www.linkedin.com/company/podchaser/
Website: https://www.podchaser.com/
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podcast Specialist Roni Gosch, about Podbean's new podcast chapters feature!
"It's such a great way to direct people to specific pieces of content within your episodes." - Roni Gosch, Podbean's Podcast Specialist
Episode chapters have been a long-awaited feature and allows listeners to easily navigate to the best parts of your show. Tune in to find out more about this game-changing feature and the unexpected twist that leaves our host in a difficult situation.
In this episode, you will learn:
-
How to enhance your listening and SEO experience with podcast episode chapters.
-
Mastering the art of naming chapters that captivate like episode titles.
-
Employ chapters to boost podcast storytelling and heighten anticipation.
-
Utilize show notes effectively to emphasize chapter breakdowns.
-
Make the most of the simple process of adding chapters to your podcast.
Resources:Read details about the Podcast Chapters on our blog:https://blog.podbean.com/podbean-adds-podcast-chapters Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Maximizing Your Podcast Reach: The Power of Programmatic Advertising!
Podbean's Head of Events, Norma Jean Belenky, SVP of Advertising, Kerry Tracey and former SVP of Content & Partnerships, Rob Greenlee, get into the details of how programmatic advertising for your podcast actually works and how to use it to your advantage to make money from your podcast!
"The biggest power of programmatic for smaller podcasts is that it allows them to get Fortune 500 and Fortune Thousand companies that would never advertise on a single show." - Kerry Tracy
In this episode, you will learn:
- Discover the advantages of programmatic advertising for podcasters and advertisers.
- Learn the secrets of targeting specific audiences using data-driven programmatic ad buying.
- Uncover the perfect balance of ad loading and frequency for effective podcast ads.
- Find out how to utilize third-party data for brand suitability and targeted ads.
- Master the techniques for measuring success and ROI in podcast advertising campaigns.
Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Maximizing Podcast Revenue: Programmatic Advertising Explained
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Everything You Need to Know to Start a Podcast in the New Year: Live Replay
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Deirdre Tshien and Capsho:LinkedIn: https://www.linkedin.com/in/deirdretshien/Capsho LI: https://www.linkedin.com/company/capsho/about/Facebook: https://web.facebook.com/capshohq?_rdc=1&_rdrInstagram: https://www.instagram.com/capshohq/ Website: https://www.capsho.com/ Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Fay Fay.
Fay Fay, a computer engineer turned podcasting pioneer in Nigeria. With a background in radio and a passion for audio content, Fay Fay has made significant strides in growing the Nigerian podcasting community.
As the founder of 808Xtra and Naija PodHub, she has created a platform for Nigerian podcasters to connect, learn, and share their stories.
Through her own podcasts, The Unusual, The Fray, and Previously On, Fay Fay has demonstrated her diverse interests and ability to engage audiences with compelling content.
As a professional podcast editor and producer, Fay Fay offers valuable insights and expertise that aspiring podcasters can learn from.
"Turn your passion into a career by staying curious and seeking opportunities." - Fay Fay
In this episode, you will learn the following:
- Master podcast editing techniques, professional etiquette, and effective client management strategies.
- Discover Naija PodHub's mission to foster a thriving, supportive podcasting community.
- Delve into the transformative impact of audio dramas on Nigeria's podcasting scene.
- Embrace the power of audience engagement and clever content reusability strategies to grow your podcast.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Fay Fay and Naija PodHub:
Twitter: https://twitter.com/iAmTheFayFay
Instagram: https://www.instagram.com/808xtra/
Website: 808xtra.com
Website: https://naijapodhub.com/
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, Mastering Your Podcast Website: Best Practices and SEO Tips!
Podbean's Head of Events, Norma Jean Belenky, Director of Customer Service John Kiernan, are joined by and Deirdre Tshien, CEO of Capsho will provide valuable insights and actionable tips for podcasters looking to improve their website's user experience, increase engagement, and optimize it for search engines.
"Always have empathy for your audience and create content that's catered to them." - Deirdre Tshien
Deirdre Tshien is the founder of Capsho, an AI-powered podcast copywriter that creates episode show notes, descriptions, social media posts, captions, promotional emails, blog posts, and transcripts in under 10 minutes. She is also the host of Grow My Podcast Show, a podcast for podcasters looking to grow their show.
In this episode, you will learn:
- Key elements of a successful podcast website: Discover what features are essential to creating a podcast website that attracts and retains listeners.
- Effective website design and user experience strategies: Learn how to make your website visually appealing, user-friendly, and optimized for conversion.
- Common SEO mistakes and how to avoid them: Find out what the most common SEO mistakes podcasters make are and learn how to avoid them to rank higher on search engines.
- Best practices for optimizing your website for search engines: Learn how to use keywords, metadata, and other tactics to improve your website's visibility and reach.
- Strategies for promoting your podcast website on social media: Understand how to use social media to promote your website and increase your followers.
- How to leverage email marketing to drive traffic: Learn how to use email marketing to get more subscribers and drive traffic to your website.
- The importance of mobile-friendly websites in today's digital landscape: Understand why having a mobile-friendly website is essential in today's digital age.
- Using analytics to track and improve website performance: Learn how to use website analytics to track visitor behavior and make data-driven decisions.
- Future trends in podcast website design and SEO: Discover emerging trends in podcast website design and SEO and prepare your website for the future.
Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Maximizing Podcast Revenue: Programmatic Advertising Explained
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Everything You Need to Know to Start a Podcast in the New Year: Live Replay
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Deirdre Tshien and Capsho:LinkedIn: https://www.linkedin.com/in/deirdretshien/ Capsho LI: https://www.linkedin.com/company/capsho/about/Facebook: https://web.facebook.com/capshohq?_rdc=1&_rdrInstagram: https://www.instagram.com/capshohq/ Website: https://www.capsho.com/ Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Marcus Engel, the founder of the branded podcast production company, 301 Studios.
Podcasting provides an opportunity for brands to enhance their connection with their target audience through engaging storytelling.
By utilizing a longer form content format, companies can delve deeper into topics, allowing them to share the values and mission underlying their brand in a more meaningful way. As a result, podcasting enables brands to build a solid digital footprint and foster a stronger bond with their audience, which goes beyond superficial engagement seen in some short-form content.
In this interview, Marcus highlights the value of branded podcasts in connecting with listeners in a more profound manner. He emphasizes that companies should focus on creating content that demonstrates their unique brand DNA and allows them to strategically repurpose elements for different social media platforms.
Furthermore, Engel highlights the importance of long-term commitment to podcasting as a means of developing deeper engagement with one's audience.
"Podcasting is the perfect way for brands to showcase who they are, what they do, and what they truly believe in." - Marcus Engel
On this episode, you will learn the following:
- What you can do to enhance your brand's visibility with standout branded podcasts.
- How to create lasting bonds with your audience using evergreen content.
- What embracing the vital role of SEO will do for boosting your podcast's discoverability.
- The benefits companies are finding by tapping into the power of social media platforms for successful outreach.
- How to welcome an international audience by embracing multilingual content tactics.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience
Branded Podcast Do’s and Don’ts
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Marcus and 301 Studios here:
LinkedIn: https://www.linkedin.com/company/301-studios/
Instagram: https://www.linkedin.com/company/301-studios/
Website: https://www.weare301.com/
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Marcus Engel, the founder of the branded podcast production company, 301 Studios.
Podcasting provides an opportunity for brands to enhance their connection with their target audience through engaging storytelling.
By utilizing a longer form content format, companies can delve deeper into topics, allowing them to share the values and mission underlying their brand in a more meaningful way. As a result, podcasting enables brands to build a solid digital footprint and foster a stronger bond with their audience, which goes beyond superficial engagement seen in some short-form content.
In this interview, Marcus highlights the value of branded podcasts in connecting with listeners in a more profound manner. He emphasizes that companies should focus on creating content that demonstrates their unique brand DNA and allows them to strategically repurpose elements for different social media platforms.
Furthermore, Engel highlights the importance of long-term commitment to podcasting as a means of developing deeper engagement with one's audience.
"Podcasting is the perfect way for brands to showcase who they are, what they do, and what they truly believe in." - Marcus Engel
On this episode, you will learn the following:
- What you can do to enhance your brand's visibility with standout branded podcasts.
- How to create lasting bonds with your audience using evergreen content.
- What embracing the vital role of SEO will do for boosting your podcast's discoverability.
- The benefits companies are finding by tapping into the power of social media platforms for successful outreach.
- How to welcome an international audience by embracing multilingual content tactics.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience
Branded Podcast Do’s and Don’ts
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Marcus and 301 Studios here:
LinkedIn: https://www.linkedin.com/company/301-studios/
Instagram: https://www.linkedin.com/company/301-studios/
Website: https://www.weare301.com/
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live master class, Podcasting for Teachers!
Join Podbean's Head of Events, Norma Jean Belenky and Podcast Classroom Specialist, Matt Richards of Creative Digital Learning as we empower teachers with the best tips and strategies to turbocharge your classroom podcast and help bring podcasting into educational settings and curriculum to benefit your students!
"Done is better than perfect. Everybody's going to have those episodes out there that it will come out the way you want or you couldn't edit something out or whatever it is. Right. But it's consistency. It's saying to your audience, however often you publish, I'm showing up, I'm here." - Matt Richards
In this episode, you will learn the following:
- How can teachers use podcasts to supplement their visual curriculum?
- What are the low barriers to entry for creating a podcast?
- How can teachers plan, format, and produce a successful podcast?
- The basics of how to launch your podcast
- Episode format best practices, Intros, Outros, Music and More
- How to easily record your podcast
- Podcast artwork guidelines and tips
- How to get your podcast on various directories including Apple Podcasts and more
- Selecting the right podcast host
Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Everything You Need to Know to Start a Podcast in the New Year: Live Replay
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Matt Richards and Creative Digital Learning:LinkedIn https://www.linkedin.com/in/matt-richards-372586121/ Facebook: http://facebook.com/mattrichardscdl Website: https://www.mattrichards.net.au/ Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Helen Fospero. A seasoned journalist, Helen Fospero, sets out to interview inspiring people from around the world for Convex's podcast, The Convex Conversation and discovers a world of diversity, adventure, and the power of giving along the way.
"It gives Convex a really lovely connection with all sorts of interesting people around the world" - Helen Fospero
In this episode, you will learn the following:
1. How Helen has uses her traditional journalism background within podcasting - and what those skills are!
2. Best practices and tips for confirming high-profile podcast guests
3. Working with big brands on branded content and what's creatively possible, what goes into production and how to get audio and video assets (including music from James Bond movies!)
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Helen Fospero and Convex Conversations here:
LinkedIn: https://uk.linkedin.com/in/helen-fospero-33617437
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/LadyFosp
Website: https://convex.podbean.com/
Find us on socials:Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with their Director of Customer Success, John Kiernan, about the new Podbean VIP program.
The Podbean VIP program offers podcasters an opportunity for free hosting, unlimited podcast channels and access to a powerful advertising network so that creators can focus on content and let us handle the ads for you!
"We want to give back to that podcasting community who's really been putting in the work with their shows." - John Kiernan, Podbean's Dir. of Customer Success
Benefits include free hosting, unlimited podcast channels and bandwidth and storage (within Podbean's AUP), access to a large network of advertisers, and support from their expert customer success team. The commitment for Podbean VIP is a year of hosting and committing to Podbean's ad solutions. To be eligible for Podbean VIP, podcasts need a minimum of 10,000 downloads per month. In this episode, you will learn the following:1. Discover the Benefits of Podbean’s New VIP Program2. Learn How to Qualify for Podbean’s VIP Program3. Uncover the Advantages of Dynamic Ad Insertion for Podcasters.
Resources:Sign up for the Podbean VIP program now:
https://share.hsforms.com/1jEAu2wf1T2ODbBUMTnKRcQ1h2fz
Read details about the VIP program on our blog:https://blog.podbean.com/vip-program/ Register for our free upcoming event:
Maximizing Your Podcast Reach: The Power of Programmatic Advertising
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!
"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."On this episode, you will learn the following:1. Discover how programmatic advertising can benefit both podcasters and brands.2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.
Resources:Register for our free upcoming event:
Maximizing Your Podcast Reach: The Power of Programmatic Advertising
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, "Celebrating Black Voices in Podcasting: Community, Business & Storytelling".
Join Deneen L. Garrett, Reginald Howard, Jazz Williams, and Danielle Desir Corbett as they share their inspiring stories of creating community, transforming their podcasts into businesses, navigating the podcasting industry, and uplifting Black voices and perspectives.
"It's not one sided, it's also give and take, and it's not necessarily always money." - Danielle Desir Corbett
In this episode, you will learn the following:1. How to Utilize Podcasting Expertise to Further Your Business as a Podcast Service Provider2. How Celebrating Black Voices in the Podcasting Industry Lifts Up All Creators3. How Podcast Creators Are Bringing Joy and Inspiration to the Podcasting Medium
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Get in Contact with the Panelists:
Deneen L. Garrett:Podcast: https://www.womenofcoloranintimateconversation.com/ LinkedIn https://www.linkedin.com/in/deneenlgarrett IG https://www.instagram.com/deneenlgarrett/
Danielle Desir Corbett:Podcast: https://wocpodcasters.co/
Instagram: https://www.instagram.com/thedanielledesir/ LinkedIn: https://www.linkedin.com/in/danielledesir/ Twitter: https://twitter.com/thethoughtcard Jazz Williams:Instagram: https://www.instagram.com/jazzytonair/ Facebook: https://www.facebook.com/JazzCastPros/ Network Page: https://www.podbean.com/podcast-network/JazzCastPros Website: www.Jazzcastpros.com Reginald Howard: Instagram: https://www.instagram.com/reginaldahoward/ LinkedIn: www.linkedin.com/in/reginaldahoward Tik Tok: https://www.tiktok.com/@reginaldahoward
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, "Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network" where we speak to Todd Eury, CEO of the Pharmacy Podcast Network, about how they've built a thriving podcast network of almost 50 shows and built consumer trust to partner with leading brands in their niche! "Consistency is the key to success in podcasting because you can continuously refine and improve upon every aspect of what you're doing."
In this episode, you will learn the following:1. Best Practices and Tips for Podcasters Who are Looking to Start a Podcast Network
-
What It Takes to Transition from a Single Podcast to a Podcast Network
-
The Defined Measurements of Success for Any Podcast Network
The Pharmacy Podcast Network (PPN) is the world's largest network of podcasts dedicated to the pharmacy professional and industry insiders leading pharmacy care. They feature more than 40 different hosts interviewing dynamic people in the pharmacy industry making a difference for our profession, customers, and the patients they serve.The PPN started in March of 2009 and has generated more than 2,000+ episodes publishing 6 to 7 days per week with over 140K+ listeners per month. The PPN was the first podcast to release continuing education for pharmacists in 2019 and was voted 'Healthcare Podcast of the Year' in 2022 by the Healthcare and IT Marketing Community (HITMC).
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Breaking Down Podbean’s Enhanced Analytics for Networks and Business Plans with Rob Greenlee
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAY
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
The Pharmacy Podcast Network:Instagram: https://www.instagram.com/pharmacypodcast/LinkedIn https://www.linkedin.com/company/pharmacy-podcast/Twitter: https://twitter.com/PharmacyPodcastFacebook: https://www.facebook.com/PharmacyPodcast/ Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's new enhanced analytics for Network and Business plans, how you can create detailed reports across all of your podcasts and more! "Start reaching new listeners and get the insights you need to measure success with Podbean's new Network plans and analytics!" - Rob GreenleeRob Greenlee is Podbean's Senior Vice President of Content and Partnerships, with a wealth of experience in the podcasting industry for over 15 years. He is an expert on podcast hosting, monetization, and analytics, and is passionate about helping podcasters succeed. In this episode you will learn:1. The new features that Podbean's Business plans have and how they allow podcasters to control the ads inserted into their content.2. How Podbean's new Network plans give podcasters an aggregate picture of their network's performance, including downloads, playtime, and countries of origin.3. The high value, competitively priced plans offered by Podbean, including a free plan and unlimited aspects.
Resources:Read about Podbean's new Network Plan Analytics: https://blog.podbean.com/new-network-business-analytics-podbean/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to improve your company newsletter experience with podcasts to increase employee communication and engagement Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking to Jeff Umbro, CEO and founder of The Podglomerate, and Joni Deutch, Vice President of Marketing and Audience Development at The Podglomerate, a company that produces, distributes, and monetizes podcasts. "The best way to find podcast listeners is to go after the folks who are already listening to podcasts." - Jeff UmbroIn this episode, you will learn the following:1. Learn how top podcasting production companies produce, distribute, and monetize podcasts.2. Discover strategies for effective audience development in podcasting.3. Uncover strategies for maximizing podcast monetization.
Resources:
Podbean's In-App Promo: https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates:https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:Building Audience Trust with Rob Greenlee, Podbean’s SVP of Content & Partnerships: Respect, Unite, & Show You Care Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Jeff, Joni and The Podglomerate here:
LinkedIn: https://www.linkedin.com/company/the-podglomerate/
Instagram: https://www.instagram.com/podglomerate/
Twitter: https://twitter.com/podglomerate
Website: https://podglomerate.com/
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about the power of podcasting and the relationship between podcasters and audiences. "As a podcaster, what is your big picture relationship with your audience and what's your role in a listener's experience and life?" - Rob GreenleeRob had been podcasting for over 15 years and had learned a lot about the importance of building trust with his audience. He's identified seven key elements including respect, honesty, and human connection. Rob also emphasizes the importance of finding the balance between fulfilling the needs of the host and the needs of the audience, to be authentic and to bring energy and enthusiasm to the podcast, while still respecting the listening experience.In this episode, you will learn the following:1. How to Build a Deep Relationship with Your Audience2. Authenticity in Podcasting and Respect for Your Listeners3. The 7 Key Elements of Podcast Audience Trust
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to improve your company newsletter experience with podcasts to increase employee communication and engagement Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Laura Joyce Davis. Laura is a lecturer and managing editor at the Stanford Storytelling Project, executive producer and host of Shelter in Place, and CEO and co-founder of Narrative Podcasts. She is a 20-year fiction writer with an MFA and has become a successful professional podcaster."Finding your voice means when you write, when you speak, there's a way that you show up that is uniquely you." - Laura Joyce DavisIn this episode, you will learn the following:1. How Laura Joyce Davis became a professional podcast service provider, entrepreneur and now teaches podcasting at Stanford University with The Stanford Storytelling Project. 2. What unexpected skills Laura drew from her background in fiction writing to create successful podcast episodes?3. How can someone with no experience in podcasting become an audio expert?
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Chris Krimitsos. Chris Krimitsos is the creator and founder of PodFest, an annual upcoming podcast conference dedicated to the love of podcasting and helping independent content creators connect with great services, education, and one another.
PodFest is this upcoming Thursday January 26th - Sunday January 29th at the Renaissance Orlando at Seaworld in Orlando, Florida.
"Focus on your community and keep focusing on delivering value to podcasters." - Chris KrimitsosIn this episode, you will learn the following:1. Discover the mysterious "PodFest Bump" of 10% more listenership and how it can benefit your podcast.2. Learn about the ever-evolving world of podcasting, from creating successful passive income to unlocking new monetization opportunities.3. Experience Podfest, where attendees become the closing keynote and are given the chance to meet and collaborate with industry insiders.
Podbean's Director of Customer Success, John Kiernan, will be offering a session on "Creating Successful Passive Income with Your Podcast in 3 Steps" on Friday, Jan. 27th at 1:15 PM in the Creator Wing.
You can attend PodFest for FREE using the code "PodbeanExpo34" for a FREE Expo Hall Pass!
Chapter Summaries:
[00:00:01]Podcasting Smarter is the official Podbean from Podbean. It features podcasting interviews, best practices, and helpful tips. In today's episode, we'll hear all about this year's PodFest which is coming up in a couple of weeks.[00:00:55]Podbean will be in the expo hall at Podfest. And we are booth 34. We've got some free passes for everybody out there who's part of our Podbean family. Come join. Come say hi to the Podbean team. Use the code "PodbeanExpo34" for a free pass to the expo hall. [00:01:32]Podfest was created from a meetup of 13 people in 2013. Since then, Podbean has literally grown. In 2020, a week before the lockdowns, we had just under 2000 attendees. Collaboration with other podcasters is probably one of the most important things to help grow your show.[00:03:35]If you could go back and tell yourself some wisdom, what would you tell yourself? I would just tell myself, focus on your community and keep focusing on delivering value to podcasters.[00:04:17]The conference is a little different than your average creator con. We host the largest influencer meet and greet in podcasting in the world. The closing keynote is the audience itself of creators. It really is a community.[00:09:04]Chris: Podcasting is such a community based event. It's something where you really feel community around you. For anybody who hasn't attended an in person PodFest conference yet, we highly recommend going. I think PodFest is going to be good luck for those people that attend.[00:11:37]Chris: What else are you looking forward to at PodFest this year? John speaking about how to create passive income with your Podbean. There's a lot of presentations on how to add video to your podcast, streaming, and I'm excited for the monetization tracks that we have.[00:15:43]Chris: When we moved to Orlando, the conference was born in Tampa. In Tampa, I could get hotels for very cheap and keep the event profitable. Now in Orlando, we have people coming from all over the world. The goodwill that you have in your community pays off.[00:20:02]The first tip for attendees is to get on the PodFest app. Get on the Whoova app, which is the most interactive community based app. Then when you show up and you want to hang out, go to the meetups. Try and force yourself to stay up a few hours after the conference and talk to people.[00:23:43]The US is becoming a mature marketplace, so we're seeing maturity in the US. The areas that excite me the most, Indonesia, Philippines, the Middle East region, North Africa. So we're just seeing a lot of growth internationally.[00:25:12]DAI means dynamic ad insertion. You can monetize your entire back catalog of past episodes with new ads. I think that term is going to be much more ubiquitous as we move forward because there's more money coming into the space.[00:25:53]Chris: I listen to clips more than podcasts now when they do the short clips. I'm going on to audiobooks a lot because the problem with the podcasts, they're so good. Right now, I'm in a cleansing. So I just listen to David Goggins new book.[00:27:12]Use the code "PodbeanExpo34" for a free exhibition hall pass. Podbean's John Kiernan will be presenting "How to create successful passive Income with your Podbean in three steps" If you have any questions about podcasting, reach out to the Podbean team. Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Chris, and PodFest:
LinkedIn: https://www.linkedin.com/company/podfestexpo/
Instagram: https://www.instagram.com/podfestexpo
Twitter: https://twitter.com/podfestexpo
Website: https://podfestexpo.com/
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Today's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative."There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections."
In this episode, you will learn the following:1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices.2. How organizations can use podcasting to build connections and educate and inspire employees.3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture.Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people.
With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates.
They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
If you're curious about starting a podcast, here are a few things you need to know!
On today's episode of Podcasting Smarter we're joined by Roni Gosch, our Podcast Specialist here at Podbean for this replay of our live event where we're discussing everything you need to know to start a podcast in the new year and cover the who, what, where, when, and why of podcasting. Roni also talks about why it's important to understand why you want to start a podcast, your audience avatar and formats, including storytelling and interview shows. "Podcasting has a very low barrier of entry. So anybody can start a podcast. All you really need is a phone and a pair of headphones and you can start a podcast." On this episode, you will learn the following:1. The Who, What, Where, When, and Why of your podcast 2. The importance of storytelling in podcasting3. The different types of podcast formatsResources:Podbean's Step-By-Step Guide to starting a podcast:https://www.podbean.com/how-to-start-a-podcast Read the full article on Podbean's Blog:https://blog.podbean.com Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged.
From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company.
"Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization."In this episode, you will learn the following:1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements?3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news?Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.Read the full article on Podbean's Blog:https://blog.podbean.com/corporate-podcast-ideas/ Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy:How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios.
She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people."Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection."In this episode, you will learn the following:1. What it's like starting your own production company2. What podcasting and the culture of podcasters is like within Kenya and on the African continent3. How to create stories with a strong character-driven narrative
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Selly, the AfroQueer podcast and AQ Studios:
Podcast: https://afroqueerpodcast.podbean.com/
Instagram: https://www.instagram.com/afroqueerpodcast/
Twitter: https://twitter.com/afroqueerpod
Website: https://www.aqstudios.fm/
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.
Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.
"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."In this episode, you will learn the following:
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The importance of email newsletters for podcasters in maintaining and growing their audience base.
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The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.
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The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free
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How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting
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Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod
Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.
David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.
Puneeth Shenoy is the editor and engineer for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Martin, and Jordan Harbinger. He is also the founder of Podcast Pundits.
Stephanie Fuccio, David Roemer, Puneeth Shenoy has each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.
Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.
All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for.
"I think an audio editor should always charge."
In this episode, you will learn the following: 1. The journey of becoming a podcast editor, including the different skills and experience required 2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations 3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast
Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy: Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
On today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business.
You'll learn about: 1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more. 2. The entry point for creating the content – and how almost anybody can do it. 3. The importance of tone and having a clear voice and direction for your podcast.
"Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content."
Resources: Read more about The Benefits of an Internal Company Podcast for Your Business on our blog.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcasting Smarter, Naomi Mellor of The International Women's Podcast Awards and the Skylark Collective. Naomi continues to work to amplify the voices of female podcasters and provide them with the platform and recognition they deserve and on this episode she shares her story about creating the awards, her production company and what she's learned along the way.
"The more you can lift up others, it takes everybody along with you."
In this episode, you will learn the following:
- The unique challenges and opportunities for woman in podcasting
- The importance of lifting up other women and marginalized groups
- What the International Women's Podcast Awards are and how to submit your podcast
Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy: How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Naomi, The Skylark Collective and The International Women's Podcast Awards:
Instagram: https://www.instagram.com/theskylarkcollective
Twitter: https://www.twitter.com/iwpodcastawards
Website: skylarkcollective.co.uk
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community.
"The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..."
In this episode, you will learn the following: 1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time 2. The importance of community in terms of content and audience development 3. The benefits of podcasting for a local community, including the impact it can have for local businesses
Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more.
[00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast.
[00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook.
[00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,000 this year.
[00:14:03] - Experience Milwaukee has applied for grants and is looking for specific grant opportunities to collaborate with others within the community.
[00:16:23] - Steve and Adam have been have recorded 200 podcast episodes so far. Steve started the podcast named after Milwaukee and Adam and Steve feel lucky to be able to highlight some of Milwaukee's amazing small business owners, some medium business owners and some large business owners.
[00:18:10] - Experience Milwaukee is about becoming a connector. Last year they had an event on April 14, 4-1-4 day, which is Milwaukee Day (named after their area code!) They also brought in some local bands and had it at a brewery that sponsors the podcast. They are also elevating the businesses that they have on as guests.
[00:20:14] - During the pandemic, Steve and his team team worked with Rally On to create a virtual podcast recording guests remotely. They were able to change their podcasting to virtual podcasting and help small businesses adapt to the pandemic that were closed.
[00:22:16] - Steve shares his best tips for creating a regionally specific podcast. He recommends working with small businesses, business improvement districts, travel and tourism organizations, and elected officials in the area. Steve is happy to share his blueprint with anyone who wants to create a regional podcast.
[00:24:18] - Adam and Steve are promoting awesome people doing awesome things in Milwaukee. On their podcast, Adam recommends Steve and Steve to other content creators who want to make a podcast about their town. Adam asks everybody at the end of each episode to answer a couple of questions.
[00:26:31] - Steve believes the podcasting industry is going to get better in the future. Steve has been to some of the industry conferences and met other podcasters who are in this because it's in their heart and they love it. Steve thinks organizations like Podbean will continue to evolve and create tools that make it easier for podcasters to make this a business and a real job.
[00:28:04] - Adam has a list of his favorite podcasts. He listens to "Conan Needs a Friend", “Experience Milwaukee” and true crime podcasts. Adam creates outtake episodes once a year with Adam's voice as a wild card episode!
Other episodes you'll enjoy: Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
The new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts.
"The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that."
Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening!
In this episode, you will learn the following: 1. What is Podbean's new business dashboard? 2. What are the features and benefits of the new dashboard? 3. What has the feedback been from users of the new dashboard?
Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Watch the Full Demo of the New Dashboard
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits.
[00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company.
[00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts.
Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Do you want your podcast to rank higher in search engines?
Deirdre Tshien from Capsho is sharing the solution – The SEO strategy for podcasts – so that you can get your podcast to the top of the search results.
"The more simple that you can make it, the more that you can break down your sentences so that they're short and sharp and snappy and get to the point. Then that's going to be better for the machine to read it. But it's also actually going to be better.."
Deirdre Tshien is the founder of Capsho, an AI-powered podcast copywriter that creates episode show notes, descriptions, social media posts, captions, promotional emails, blog posts, and transcripts in under 10 minutes. She is also the host of Grow My Podcast Show, a podcast for podcasters looking to grow their show.
This is Deirdre Tshien's story...
I was first introduced to podcasting when my mentor suggested it as a platform to build my credibility and authority. I was new to the tech and set up, but I decided to just start anyway. After a few months, I realized that I wanted an ROI on the time I was putting into podcasting and I started to look into ways to grow my show. That's when I discovered SEO. SEO is the practice of optimizing your web content to make it more visible to search engines. I realized that if I could make my podcast more visible to search engines, I would have a better chance of being discovered by new listeners. I've since transitioned away from social media and towards SEO as my primary method of marketing my podcast.
In this episode, you will learn the following: 1. How to make the most of your podcast collateral 2. How to make an impact with your podcast 3. How SEO can help you grow your podcast
Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies.
Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky and Deirdre Tshien of Capsho will talk about SEO best practices and how to make the most of your podcast collateral to grow your podcast.
[00:00:47] - Capsho is an AI powered podcast copywriter. It creates episodes, show notes, description, social media, captions, promotional email, blog post, YouTube, LinkedIn article and full transcript in under 10 minutes. It is the fastest way that podcasts can promote and grow their podcast shows.
[00:01:48] - Deirdre got into podcasting in 2020 when she was coaching e-commerce business owners on how to grow their businesses. She didn't know what she was doing at first, but after 3 months of consistent podcasting, she realized she was getting a lot of downloads and conversions from her podcast.
[00:04:22] - SEO stands for Search Engine Optimization. Google is the biggest search engine and YouTube is owned by Google. There are many factors that go into SEO such as the keywords, rich media, relevant images and videos, backlinks and social media. Having a content-forward approach is important.
[00:06:31] - SEO maximization is important for a business. When she first started podcasting, Deirdre focused more on driving traffic to her podcast through social media. Now she's focusing more on SEO and thinks it's more valuable for his business than social media because it's a long-term strategy.
[00:08:45] - SEO is the foundation of podcasting. Google wants to surface more podcasts. As part of search, Google is going to focus more on text-based search. Podcasting is a hot medium and everyone wants a piece of it. SEO improves the searchability and longevity of a podcast.
[00:11:47] - SEO is a combination of technical and content aspects of search engine optimization. It's important to make sure that you are targeting things that people are searching for. Moz gives you an indication as to whether the keywords you're using is going to rank. People generally only take information at a fourth grade level. People should always look at how readable their stuff is. Rich media includes things other than the words. Google loves images and videos as it gives it more things to look into. If you're writing everything yourself and you're not writing it within the understanding of AI, you may not rank as high.
[00:19:05] - The more content you have out there, the more credibility you are building. With a search engine like Google, for example, backlinks are a way to build authority and credibility. Promotional swaps and blog swaps are also good ways to get those backlinks.
[00:21:40] - SEO is the process of setting up a formula for consistently hitting these SEO benchmarks in podcasting. A lot of people enter the podcasting space as a creative outlet to use their voice, to hone their voice, and to make sure their voice is heard. Some podcasts are solo and some are guest based, which makes starting from SEO keyword search a lot more difficult.
[00:28:30] - In terms of podcasting. Making sure that your content is SEO optimized also benefits accessibility for your podcast. People consume information in different ways, so repurposing the podcast into an SEO optimized form like a blog post makes it more accessible for people who don't learn through an auditory way.
[00:30:17] - Deirdre believes that podcasting is going to keep growing. Short form content is the future of the industry. People's attention spans are getting shorter. People can listen to audio content while they're doing other things.
[00:32:14] - Deirdre Tshien started in entrepreneurship over nine years ago. She likes listening to Brene Brown's podcasts, Darling to Lead. Deirdre is also a big fan of the How I Built This podcast.
Other episodes you'll enjoy: The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Get tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter!
In this episode, you will learn:
-
How to improve your company newsletter experience with podcasts
-
How to integrate and cross-pollinate your company newsletter and podcasts for your business
-
How to use podcasts to increase employee communication and engagement
"People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story."
Podcasting can help modernize, update, and make communications more accessible and engaging. It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy.
In this episode, you will learn the following: 1. How to improve your company newsletter experience with podcasts 2. How to get started with podcasting 3. How to use podcasts to increase employee communication and engagement
Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies.
Chapter Summaries: [00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting.
[00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level.
[00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog.
[00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications.
Other episodes you'll enjoy: The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How Jostens Used Podcasting to Boost Morale and Connect Their Employees
What are Private Podcasts and how are they different from unlisted and public podcasts?
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, the experts at Podbean sit down to discuss best practices for creating impactful podcast ads, including tips on matching the right brands with the right content.
In this episode, you will learn:
- What do brands want from podcast advertising?
- What are the best practices for creating a podcast ad?
- What are the benefits of podcast advertising for brands?
"The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media."
I'm Norma Jean Belenky, head of events for Podbean. On today's episode of Podcasting Smarter, we're featuring a replay of our live event, "How to Make a Podcast Ad." Our experts will be discussing the different kinds of ad technology, including programmatic, dynamic ad insertion, the technology behind some of these ads, and best practices for creating your ad. Stay tuned!
In this episode, you will learn the following: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands?
Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean, featuring podcasting interviews, best practices and helpful tips. Today's episode is a replay of the live event "How to Make a Podcast Ad" featuring the Senior Vice President of Advertising, Kerry Tracy and Director of Customer Success, John Kiernan.
[00:01:11] - Podbean is hosting a panel discussion on how to make a podcast ad today. The panelists are Kerry Tracy, John Kiernan and Norma Jean Belenky, Head of Events at Podbean is hosting. Podbean is a podcast hosting and monetizing platform with over 620,000 podcasts choosing Podbean as their podcast host.
[00:02:14] - Kerry is the Senior Vice President of Advertising for Podbean and handles the advertising revenue for the podcast on the network. John is Director of Customer Success with Podbean and he works with Enterprise and High Traffic Podcasters. John and Kerry are excited to talk about ads today.
[00:03:20] - The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media. The bigger the audience, the more opportunity for monetization and the more people listening who may want to buy the product that is featured on the podcast.
[00:04:59] - A podcast ad is an effective way to promote your podcast and grow your audience. The trust with the audience and the emotional component of audio are key to the success of a podcast ad. John and Kerry are going to talk about host read versus pre-produced ads later.
[00:07:06] - Kerry explains why podcasting is a good medium for advertisers and brands. Bryan Barletta, who runs Sounds Profitable, talks about best practice for making an ad and how to match the right content with the right audience in the podcast. 70% of people who listen to a podcast ad are either going to the site or checking out the discount.
[00:11:21] - John and Kerry talk about the best practices for podcasting ads. John explains how to create an effective ad for the podcasting environment. John recommends making it succinct and making sure that the message is what the message needs to be. No more, no less.
[00:15:29] - In a direct response ad, there are three things to consider: the goal, the target audience and the budget. If it's pure branding, it's more about the value of the brand. Direct response is all about ROI. It's the same way as you would track it going into the store.
[00:16:33] - Attribution is easier digitally than it is on broadcast. Dynamic ad insertion is where the podcaster can insert a fresh ad into the entire back catalog of a podcast show. There's a difference between dynamic ad insertion and baked in ad insertion and it's important to distinguish between the two.
[00:18:50] - When making a podcast ad, it's important to make sure that the message is clear and the call to action is clear. Branding is also important, and so is the frequency of the message. Podcasts are able to reach a lot of people, and the power of audio is getting better. In podcast ads, the host speaks about his or her personal experience with the product and explains why he or she thinks it's good for the advertiser to do that. In podcasting, there is a trust between the listener and the host. The medium that we listen to podcasts on (most people listen via their phone...)
[00:25:34] - Podbean has 34,000 podcasts and is looking for host ads. The best way for brands to reach out to a podcaster is via direct communication with dynamic ad insertion technology. The host read as is the host speaking within the actual ad. Podbean approaches certain advertising agencies who have certain brands and they will talk to the brands. One of the largest advertisers in podcasting is going to do a three-week test of their ad campaign with Podbean for three times frequency for that week and then it will be for a number of separate weeks. Ad campaigns are more personal with podcast advertising than with traditional radio.
[00:31:14] - The length of engagement with podcasts is important in terms of building a brand and building a good business model. You want to get the highest quality recording and the same quality for the ad that they would for the show. Pre-rolls before the show are the best format for ads. 30 seconds is best for pre-rolls.
[00:35:45] - There are three positions within ads for podcasting: preroll, Mid-roll and Post-roll. Pre-roll is right before the episode airs, preroll is in the middle of the episode and post is after the episode. Post-rolls are either promoting their next show or cross promoting other podcasts.
[00:38:58] - Kerry explains programmatic podcast advertising and how it works. It's based on DSP and DSP has been around for a while. In the digital side, it can be used by brands like Coca Cola, American Express or Rolls Royce. It is one of the strongest mediums from that perspective in terms of outreach.
[00:44:37] - John and Kerry talk about how to produce high quality audio in 2022. They also discuss how to create custom music for ads. John explains how to make sure that people remember your brand, even if they don't want to buy your product. At the moment, it costs about $1000 for a host to read an ad, but Podbean can do an announcer read ad for $100. Podbean wants its podcasters to be successful in their ad campaigns and keep podcasting, so it's something they want to join.
[00:50:07] - Kerry explains the difference between host-read ads and announcer read ads and that programmatic is the only way to create large-scale ad campaigns in the podcasting industry.
[00:53:43] - Podbean has a couple of options for brands looking to launch a podcast. There are self serve and managed options while programmatic is more suited for the larger brands. There will be some announcements over the next month or two on the programmatic side.
[00:55:47] - Podcasters can run their ads on other podcasts using the same engine of the Ads Marketplace and Dynamic Ad Insertion. There are a couple of different pre-made templates with impressions and cost per that you can use to run anywhere from a 7 day to a 30 day campaign to run your shows.
[00:57:58] - Podbean hosted a live panel on how to make a podcast ad today. The panel was hosted by Norma Jean Belenky and featured Kerry Tracy, Senior Vice President of Advertising, and John Kiernan, Director of Customer Success. Next month's live panel will discuss how to become a podcast editor using your podcast skills for freelance remote work.
Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Want to know what goes into making a top branded podcast?
"If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI"
Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts.
This is Chris' story...
I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers.
In this episode, you will learn the following: 1. What goes into making a top branded podcast, including market research, production and content strategy? 2. How can audio storytelling be used to build relationships and achieve marketing goals? 3. What are some examples of branded podcasts that have been particularly successful?
Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries: [00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more.
[00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it.
[00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland".
[00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling.
[00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that.
[00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry.
[00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum.
[00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success.
[00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand.
[00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product.
[00:35:11] - In terms of companies seeing return on investment, they are seeing it.
[00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story.
[00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling.
[00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him.
[00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade.
Other episodes you'll enjoy:
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience
How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits
Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Register for our free Podcasting Smarter, Corporate Podcasting Smarter and Storytelling Podcast Week live events
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Mike Maynard and Nesbert Musuwo of Napier B2B.
Mike is the Managing Director/CEO of Napier, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Mike acquired Napier in 2001 and subsequently acquired Peter Bush Communications and Armitage Communication, growing the company to about 40 people today. Since that time, he has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.
Mike offers a unique blend of technical and marketing expertise and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager.
Nesbert is an Account Manager and has marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joined the team in 2019, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing.
Nesbert is responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally from Zimbabwe, Nesbert speaks two fluent languages, and is a passionate and energetic member of the Napier team with a keen eye for detail.
We'll discuss how podcasting can share the story of your brand in an engaging way, how to build audience and what a successful branded content audience is, repurposing content, best practices and more.
We'll also cover..
- The benefits of branded podcasts
- How branded podcasts make an impact and what that impact looks like
- What kind of audience branded podcasts should reach for in regard to size or specific target market
- How many different kinds of companies can benefit from branded podcasts
- The work Napier B2B does with their branded podcast clients
- How to make products appealing that may not have the most commercial appeal or be that “interesting”
- Repurposing content and how it fits within a larger marketing strategy with content creation from podcast, e-books and articles written as a roundtable.
- Best practices for podcast creation in regard to your brand and what companies looking to get into branded podcasts should can do to start!
You can re-watch the live panel here on Podbean's YouTube and you can find Mike and Nesbert and learn about the work Napier B2B does here.
...
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Talib Jasir of the Afros & Audio, a podcast festival for and by Black podcast creatives and audio professionals that's coming up this October 22-23rd. We speak about how he got into podcasting, using his creativity to create audio dramas and supporting community throughout the podcasting medium.
Have you felt any of the following:
You haven't been able to find or create your desired podcasting community?
You want to support and connect with Black podcasters?
You want to find out about in-person podcast events?
Then this episode is for you!
In this episode, you will learn the following:
- How Talib got into podcasting, his inspirations from early radio and why he created the Afros & Audio conference
- What is Afros & Audio as a community, who can attend the conference and why it's such an important community
- The in-person experience of the conference, connecting with the Black podcaster community, attend panels and network
- The Afros & Audio Podcast Network, and the scripted fiction podcast, The Fussings: Until One of Us is Dead that Talib created
- How we can encourage and support Black podcast creators with support and what that looks like
- What shows that Talib is inspired by, including as early radio drama called Destination Freedom from Richard Durham in the 1920's and 1930's
- The living record of our experiences as podcasters and how we're leaving our legacy for future generations
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
You can get in touch with Talib on LinkedIn, Twitter and Instagram as well as listen to the The Fussings Podcast and find the Afros & Audio Festival here which is coming up this Oct. 22-23, 2022 in Philadelphia, PA.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Adam Adams of Grow Your Show and The Podcast on Podcasting, about the best practices he uses to grow his client's podcasts, the Podcast on Podcasting and selling his first show.
Are you dealing with any of this:
You haven't been able to build an audience or grow your show?
You'll always wonder what could have been?
You'll never be able to create the impact you want?
Then this episode is for you!
Adam Adams is the founder of Grow Your Show and the creator of the Podcast on Podcasting. He is a real estate investor and podcasting coach who helps podcasters grow their businesses.
This is Adam Adams's story...
I started podcasting in 2016 when I started recording podcasts for a real estate podcast that I started. There was actually three different partners in our company, but over time, the other two fell off and it became just my podcast. In 2019, I felt like there was a real estate crash coming, so I decided to start a company helping podcasters. And during that time, I focus less on buying real estate investments. So what I ended up doing during the pandemic, I was like, this is it. This is what's making the Pandemic is going to ruin real estate. It didn't quite happen. Things have gone up, but that's okay. We still decided to sell the podcast. So I was the only host and sold that podcast to a friend of mine..
In this episode, you will learn the following:
- How Adam Adams created a successful podcasting business
- How to create a podcast that people will want to listen to
- Tips & best practices for making sure you're delivering value to your listeners
- What are some best practices for growing a podcast audience
- How Adam built a free podcasting course into his podcast
- Adam's go-to launch strategy that helps podcasts launch with success
- How podcasting benefits businesses of all kinds
- The role social media plays in podcast growth and development
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
You can get in touch with Adam on Facebook, LinkedIn and Instagram as well as listen to the Podcast on Podcasting and find Grow Your Show here.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week and Podcast Smarter Live Events
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For September, Podbean's Storytelling Podcast Week featured a live panel on creating more gender equity in podcasting in collaboration with She Podcasts as it was recently found that only approximately 30% of podcasters are women and marginalized genders.
This special LIVE panel hosted by Elsie Escobar of She Podcasts features special guests:
Haley Radke of the Adoptees On podcast
Danielle Desir Corbett of Women of Color Podcasters & The Thought Card podcast
Skye Pillsbury of The Squeeze ( and formerly of Inside Podcasting)
Ona Oghogho of the Blk Pod Collective, Blk Pod Festival and Adode Media
They speak here about how they were able to break into podcasting from both being in front of and behind the mic and share their journeys best practices and inspiration for everyone to start their podcast!
They also get into:
- What common barriers to entry are in podcasting
- How we encourage women and marginalized genders to break into podcasting as a career
- What support and asking for support look like
- The role that community plays within podcasting
- What they have you learned along the way, in regard to podcasting, production and storytelling
- How podcasting helps bring more awareness, gender representation, representation for POC and equity to everyone
- The podcasts they're fans of and the stories they're excited to tell
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
...
Podcast Smarter is the official in-house podcast by Podbean.
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Jessica Rhodes of Interview Connection, a podcast booking agency, about starting her podcast business, how to be a great guest and what podcasters should look for when booking guests.
In this episode we'll cover:
- How Jessica got into podcasting and started Interview Connections in 2013
- Tips & best practices for being a good podcast guest
- Common crutch words to avoid during an interview
- What podcasters should look for when booking guests and how to be a welcoming host
- Setting expectations for guest and episode promotion
- How Jessica started to get clients and built her company within the podcasting industry
- How she learned what to charge clients and build up her rates
You can get in touch with Jessica Rhodes and find Interview Connections here.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Steph Fuccio of Podcast Editing Plus, a boutique podcast editing company and Global Podcast Editors, a community of podcast editors across the world, about starting her podcast editing business, what that looked like and the value of good podcast editing.
In this episode we'll cover:
- How Steph got into podcasting and her journey as a professional podcast editor
- Tips & best practices for being a good podcast editor
- How to price your podcast editing services
- Monetizing older episodes within your podcast back catalogue
- How Steph started to get clients and built her company within the podcasting industry
- How Steph learned what to charge clients and build up her rates
The upcoming LIVE EVENT with GLOBAL PODCAST EDITORS!
You can get in touch with Steph Fuccio and find Podcast Editing Plus here and sign up for Global Podcast Editors newsletter here.
...
Podcast Smarter is the official in-house podcast by Podbean.
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.
...
For August, Podbean's Storytelling Podcast Week featured a live panel on Sports podcasts for our monthly live episode with Eliza Skinner of On the Podium and Chrystal Genesis of the upcoming Untold Legends: Ora where they speak about the art of telling the triumphs and heartbreak within sports, what make those moments of glory memorable and what's behind them.
In this episode we'll also hear from them about..
- How they both got into podcasting and what it's like to work with BBC Podcasts
- The inspirations for On the Podium and Untold Legends: Ora, two very different formats within sports podcasts
- What goes into Untold Legends: Ora from a production standpoint as a large scale narrative audio series
- The inspirations for On the Podium and their episode formula for success
- What Chrystal and Eliza have both learned along the way as women who are telling sports stories and how podcasting helps bring more awareness, gender representation, representation for POC and equity into the mainstream
- How podcasters out there who want to tell stories from their communities, accomplishments and for the unsung heroes they may have discovered can start telling those stories
- What podcasts Eliza and Chrystal both love and the stories they want to tell next!
You can also watch the full panel on Podbean's YouTube.
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Storytelling Podcast Week and Podcasting Smarter are brought to you by Podbean.
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Tom Webster of Sounds Profitable about their most recent report, "The Creators" on who's making podcasts these days and how for the first time we're able to see an accurate snapshot of the demographics that comprise podcast creators.
We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more..
In this episode we'll cover:
- What "The Creators" report found and why it's so important to the podcasting industry
- What the study found surprising in regard to gender and how 70% of podcast creators are male
- That podcasting is overwhelmingly disproportionate in regard to the 55+ age category
- What we can all do to increase equity within podcasting both individually and as an industry
- How the podcast industry as a whole is evolving and growing
- The complete "The Creators" report from Sounds Profitable
- What other reports and studies Sounds Profitable has in the pipeline this year
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're speaking to Bethany Hawkins of Crackers in Soup, a podcast management company, about starting her podcast business, what led to her 6-figure success and the lessons she's learned along the way.
In this episode we'll cover:
- How Bethany got into podcast and what skills she used from previous jobs, hobbies and careers
- Tips & best practices for beginners and people just getting into podcasting and podcasters who’ve only worked on their own shows
- Navigating PodFade and creating a sustainable, success podcast business
- How she gets clients and some ways that Bethany started to build that part of her business
- What services podcasters can charge for including production, pre-production, social media, editing and more
- Learning what to charge and navigating setting rates within the podcasting industry
- Creating a 6-figure Podcasting Business and how Crackers in Soup grew as a business
- Navigating the podcast landscape as a BIPOC creator
- Common hurdles for podcasters starting a podcast business
You can get in touch with Bethany and find Crackers in Soup here.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into some exciting updates on directories from Podbean specifically for iHeart and Samsung Free.
We're speaking to Podbean's Director of Customer Success, John Kiernan, about making sure your podcast is available everywhere it can be discovered through multiple podcast directories.
In this episode we'll cover:
- What single-click submission is and how you can easily add your podcast to podcast directories
- Podbean's new single-click iHeartRadio podcast directory integration
- Podbean's new single-click Samsung Free podcast directory integration
- Why listing your podcast on multiple directories can increase your podcast audience and listenership
- Podbean's complete resources for submitting your podcast to directories
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Dave Delaney, a Keynote speaker, author, podcaster and the founder of Futureforth.com. We'll discuss how podcasting can empower employees with a sense of ownership and community to improve employee satisfaction and retention within your organization.
We'll also cover..
- Why Employee Retention is such a big issue right now
- How to minimize the resources that companies will spend in filling a role within their organization
- What directly effects employee retention
- How podcasting helps with employee retention
- How can podcasting contributes to assessing the needs of your employees?
- Best practices for improving employee communication and trust
- How organizations can empower their employees with podcasting initiatives
- How storytelling makes an impact within an organization
- How we can use podcasting to sustainably deepen organizational communication on a long term basis
You can re-watch the live panel here on Podbean's YouTube and you can find Dave and learn about the leadership communication and professional development they offer at Futrueforth.com.
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Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
In this episode of Podcasting Smarter, we discuss embeddable players and how they work within Podbean's Enterprise and Business podcasting solution.
We're speaking to Podbean's Director of Communications, Shannon Martin, about how to utilize an embeddable podcast player within your organizations podcasting and communications strategy, how the technology works and the benefits for your organization including..
- What internal podcasting is for enterprise-level organizations
- The definition of an embeddable player for internal podcasting
- How an embeddable podcast player is secure
- How you can use embeddable podcast players within an LMS or MS Teams
- The benefits and features of an embeddable podcast player
Find out more about Podbean's business solutions at https://www.podbean.com/enterprise/enterprise-podcast-solution and reach out to us with any questions or to get in touch with the Enterprise team at podcastingsmarter@podbean.com.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
In this episode of Podcasting Smarter, we're leading up to Podcast Movement next week in Dallas by speaking to Podcast Specialist Roni Gosch about making the most of in-person podcast conferences and events.
We'll go over..
- What to bring in your day go- bag for the day
- Making sure you make the most of the schedule
- Tips for networking
- Best practices for attire (including to wear comfortable shoes!)
- Recording equipment you may want to bring with you
- Where you can find the Podbean team (booth 603!)
- View the full podcast conference checklist on our blog
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
One of our latest case studies features Podbean's Podbean's Director of Customer Success, John Kiernan, speaking with White & Case's Legal Recruiting Coordinator, Juliette Fernandez and Senior Manager in Employer Brand Communications, Andrew Farmer as they discuss how they use podcasting to showcase their firm's culture, values and why it's a great place for a legal career!
White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.
In this episode they'll cover:
- How podcasting became a solution within the pandemic to get in front of upcoming graduates and candidates
- White & Case's podcast, On the Record with White & Case and how they offer interview tips and tell personal stories, breaking down a lot of the mystery of the legal interview process for recent graduates
- How podcasting became an opportunity to listen to their audience and create content that recent graduates find value in
- Their podcast production and content creation strategy
- How inviting different voices from within the White & Case community has enabled them to share different perspectives and experiences within the organization
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
In this episode of Podcasting Smarter, we're "Spilling the Podbeans" and sharing all of the new features and updates from Podbean so far as we reach mid-year of 2022!
We're speaking to Podbean's Director of Communications, Shannon Martin, about all of the updates we can share including..
- New podcast website premium themes
- Podbean's optimized video player
- The newest version of the Podbean App (and to make sure you download the latest version to the Podbean App!)
- Ad management in now visible in within your podcast dashboard
- We now support group recording on the Podbean App
- We now support Dutch language within your podcast dashboard
- You can now export the media URLs of episodes within your podcast statistics
- Closed Captions have been added
- Within Sweden and Germany you can now see more granular statistics about where your audience comes from
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.
...
For July, Storytelling Podcast Week featured a live panel on "Campfire Stories" for our monthly live episode with Jim Harold of Jim Harold's Campfire podcast and John Ballentine of the Campfire Radio Theater Podcast, hosted by Motzie Dapul of the Hi Nay podcast as they discussed the art of telling campfire stories, scary stories, their podcast production, sound design, creating community from their shows, their favorite episodes, gathering stories, the podcasts they listen to and much more!
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Storytelling Podcast Week is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at www.podbean.com
Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives.
In this episode they'll cover:
- Why podcasting is a good fit for Jostens and how podcasting enabled them to approach internal communications in a different way
- How podcasting grew within their organization and they developed different internal channels for content
- How podcasting made the difference in regard to having a great impact then written or video content
- The employee's positive experience with podcasting at Jostens
- How easy and straightforward the podcasting process was for their organization
- How podcasting empowered their employees and gave them an opportunity to communicate, opening up a two-way conversation
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!
We'll also cover..
- The benefits of podcasting over print
- How podcasting creates a positive impact on employees and employee culture
- Meeting the "Mission of the Moment" with your audio strategy
- Targeting specific audiences with branded podcasts
- Podcast formats and how to choose the best format for your brand's message
- Audio cues and training your audiences ear
- How podcasting and podcast clips are used within a greater social media strategy
- Using podcasting for business development
- The secondary impact of having great guests on your show
- And more!
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
In this episode of Podcasting Smarter, we're talking all about private podcasts, the definition of a private podcast and how it's different from unlisted and public podcasts.
We're speaking to Podbean's Head of Enterprise Sales, Mark Pafume, about the use cases for private podcasts, the benefits of private podcasting including security, ease-of use, mobility with the Podbean Pro App and how organizations are implementing this technology.
In this episode we'll cover:
- Why organizations would want to use private podcasting
- What makes private podcasting secure
- How podcasters who also have more corporate careers can bring their love of podcasting into the organizational communication initiatives
- Podbean's Case Studies that highlight some organizations using private podcasting
- Podbean's secure private podcast app, Podbean Pro
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, John Kiernan our Director of Customer Success sits down with Lynz Floren, the GM and Executive Producer for Growth Network Podcasts on creating community for your podcast and turning fans into supporters!
Here they share the how to start and build a network for a successful podcast, creating valuable relationships with other podcasters, gaining a social media presence, attending in-person events, defining success for your podcast, the value that collaboration brings your podcast and so much more.
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into the importance of a Brand Kit or Media Kit and what you should include in this valuable marketing asset.
We're speaking to Podbean's Director of Communications, Shannon Martin, about where you can use your Brand Kit to benefit your podcast, what to include and how to market yourself to both guests and the media!
In this episode we'll cover:
- What is a Brand Kit or Media Kit
- What to include in your brand kit including favorite episodes, graphics, advertising metrics, download numbers, and a concise description of what your podcast is about
- What numbers you should share including downloads and the total reach your podcast has
- Where you should send your Media Kit for episode swaps, potential advertizers, covering conferences and more
- Podbean's Free Resource to help you create your media kit
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.
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For June, Storytelling Podcast Week featured a live panel on "Stories of Pride" for our monthly live episode with Nicholas McInerny of the Rainbow Dads podcast, Anna DeShawn of The Qube and the Queer News podcast and Dr. S., of the upcoming Behind Closed Doors podcast as they discussed their lived experiences and making an impact in today's media landscape, BIPOC representation and how things are changing!
In this episode they'll get into each of their podcasts for this lively, and inspiring conversation on creating the media and content that's important and paves the way for the LGBTQIA++ community.
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Storytelling Podcast Week is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at www.podbean.com
In this episode of Podcasting Smarter, we get into the importance of exchanges or swaps and how they can help build your audience and add value to your podcast.
We're speaking to Podbean's Director of Communications, Shannon Martin, about episode interview exchanges, the benefits, ad swaps with other podcasters and the value of advertizing podcasts on other podcasts.
In this episode we'll cover:
- What is an episode swap?
- The benefits of teaming up with other podcasts and podcasters to promote your shows
- Which podcasts are best and niche adjacent to your podcast's topic and audience
- What is an ad swap?
- Value based ad exchanges
- Direct ad exchanges
- The benefits of publishing curated guest episodes
We also mention the following links within this episode:
- Podbean's PodAds Dynamic Ad Insertion Platform
- Podbean's Ads Marketplace
- Lauren Passell's Podcast Swap Database
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into how ads work within podcasts and what both podcasts and advertizers can do to maximize their impact.
We're speaking to Podbean's Senior Vice President of Advertizing, Kerry Tracy, about how podcast advertizing works and how each of us can make the most of our podcasts and advertizing dollars.
In this episode we'll cover:
- The "magic number" or ideal number of downloads you should aim toward to seek agency representation for your podcast niche
- The three different kinds of ads on podcasts, host-read ads, dynamically inserted and programmatic and how they work
- How your niche can determine the value of your audience to advertizers
- Podbean's Dynamic Ad Insertion Platform, PodAds
- Podbean's Ads Marketplace
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we sit down with Gordon Firemark, The Podcast Lawyer, about how to set your podcast business up for success.
In this episode we'll cover:
- The best time to set up a business for your podcast
- What a partnership agreement is for your podcast
- Ownership versus revenue
- Options for revenue sharing between hosts and producers
- Protecting your podcast with an LLC
- Copyrights for your work
- Advertizing revenue and some options for revenue partnerships
- What to do if another podcast is using your podcast's name
- And much more!
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Find Gordon Firemark, The Podcast Lawyer, and the work that he does for podcasters, download the free guest release and purchase his book, The Podcast, Blog & New Media Producer's Legal Survival Guide, get in contact on his website.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into what Reels are and how to make the most of this emerging media trend on Instagram and TikTok.
We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to use trending audio, clips from your podcast, and engaging short-form content to build momentum and gain followers for your podcast!
In this episode we'll cover:
- What is a Reel and how and where they're used
- Trending Audio and sounds and how they're taking over social media
- How to identify trends and work with algorithms to maximize your podcast promotional strategy
- Customizing audio trends and reels for your podcast and it's niche with captions and visuals
- How social media users interact with and share reels and short-form video content
- Using trending audio as a lead generator for building your podcast audience
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into tips and best practices for how to make the biggest impact and grow your podcast through Twitter!
We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to effectively use Twitter specifically to build your podcast audience.
In this episode we cover:
- How you can use Twitter to reach out to potential guests for your podcast within your show's topic
- Why you should be tweeting outside of just posting new episodes as they are published
- How to reach out to other podcasters within your niche and grow your show with collaborations, ad swaps, retweets and community building
- Podbean's social share and how you can use it to promote your podcast
- Setting boundaries and staying safe on social media
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Podcast Specialist, Roni Gosch and Head of Marketing, John Kiernan on the many important details and best practices of getting started with ads and setting your show up for success!
Here they share the how to get clear on your niche, tips for marketing and packaging your podcast's brand, dynamic ad insertion, host-read ads and so much more.
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
...
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into tips and best practices for how to make the most of and get as many people as you can to join your live stream!
We're speaking to Podbean's Head of Marketing, John Kiernan, about how to promote your live stream, scheduling tips, the importance of social media, a catchy title and more!
You can read more on about this very topic on our Podbean's blog article, Tips for Live Stream Success
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into outros and the best practices for making the most of your episode's send off!
We're speaking to Podbean's Head of Marketing, John Kiernan, about the surprising things we can all add to outros with audio signatures, links, ads and queues for our listeners.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Director of Communications, Shannon Martin on many of the small details and best practices you can use to be featured within the many podcast directories.
Here they share the ideal number of episodes to launch with (hint - it's less than you think!), the importance of making sure your artwork meets technical specs, your podcast's searchability, requesting to be featured and more.
Here are some of the links we get into in this episode:
https://podcasters.apple.com/
https://podcasters.apple.com/market
https://airtable.com/shrwaPEPlJn8EcE4h (to submit a promo request)
https://podcasters.apple.com/support/1993-optimize-your-request-for-promotion
https://podcasters.apple.com/support/3146-apple-podcasts-charts
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into tips and best practices for all of your entrepreneurs, coaches and branded podcasts!
We're speaking to Podbean's Head of Marketing, John Kiernan, about how you can strengthen your audience and avoid a "hard sell" that may deter your ideal customer, get clear on your niche and exploring different mediums.
You can read more on about this very topic on our Podbean blog article, Branded Podcast Do's and Don'ts.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into the booming trends of microcasts!
We're speaking to Podbean's Podcast Specialist, Roni Gosch, about the benefits of a shorter show for your audience, production process and what podcasts are best suited for this format.
You can read more on about this very topic on our Podbean blog article on Microcasts.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, John Kiernan our Head of Marketing sits down with Diversity Advocate and Founder of Silver Fox Talks, DeeJae Durante on how we can all make our podcasts more accessible.
They'll speak about the inclusive value of closed captions, audio descriptions, personal pronouns and more.
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we get into all of those little details to have in place before you launch your show.
We're speaking to Podbean's Podcast Specialist, Roni Gosch, about the importance of your podcast logo, description, owner, RSS feed and trailer episode!
You can read more on about this very topic on our Podbean blog.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we speak about in-person podcasting events and how you can make the most of meeting companies and creators in person!
We're speaking to Podbean's Head of Marketing, John Kiernan, about Podbean's limited edition merch, when is best to reach out, conference etiquette and making connections with fellow podcasters within the industry.
You can read more on about this very topic on our blog, with the recent article: What to Expect From Your First Podcast Conference
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we discuss closed captions, SRT Files, transcripts and how these features benefit your podcast!
We're speaking to Podbean's Head of Marketing, John Kiernan about how you can implement closed captions and transcripts easily within your show to increase your audience and help make your show more accessible!
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, John Kiernan our Head of Marketing sits down with EY Germany to speak about how they've incorporated branded podcasts into their overall branding strategy.
To watch the video of this interview and to read more about the case study, here's Podbean Pro Enterprise link .
If you'd like to learn more about corporate and branded podcasts you can find our more from Podbean Enterprise.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we discuss podcast intros, what to include, what to exclude and how to set the tone for each episode of your show!
We're speaking to Podbean's Head of Marketing, John Kiernan about what the top podcasts are doing and how these small changes can make a big difference in your show's success.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
This episode of Podcasting Smarter is a replay from our live event, Podcast Ideation: Launching & Maintaining a Great Show.
Join Podbean's Head of Marketing, John Kiernan and Podcast Specialist Roni Gosch as they discuss the building blocks of taking a great podcast idea all the way through to launching your show and setting yourself up for success!
They'll cover successful podcast launch strategies, production schedules, software, hiring team members and more.
As this is a replay of one of our live events, you can also watch the replay via YouTube.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we discuss where to draw the line invest your time versus money in your podcast!
We're talking to Podbean's Podcast Specialist, Roni Gosch about where you'll see returns, budget, and choices to make for editing, social media, microphone choice and podcast hosting provider.
To learn more budget tips for your podcast that we discuss here on this episode, check out our article on the Podbean blog that goes into detail.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're getting into tips for marketing and promoting your podcast!
We're talking to Podbean's Podcast Specialist, Roni Gosch about what you can do to get the word out about your show! We go over Audiograms, the importance of a good first impression, social media, the value of creating community, email newsletters and more.
To learn more about podcast promotion that we discuss here on this episode, check out our article on the Podbean blog that goes into detail.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we're getting into the stats!
We're talking to Podbean's Director of Communication about the definition and industry standard for what actually counts as a download.
To learn more about statistics and what we discuss here on this episode, head over to these links to learn about Understanding Your Stats, IAB's Technical Measurement Guidelines and Podbean's IAB Certification:
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode, we're replaying a live episode, Defining Success for Your Podcast.
Our Head of Marketing, John Kiernan and Podcast Specialist, Roni Gosch break down the metrics of success we can use to create our own goal posts for numbers of downloads, ad revenue and numerous podcasting benchmarks.
You can also watch the replay of this episode on Podbean's YouTube channel.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions reach out to us at podcastingsmarter@podbean.com
In this episode, we're speaking to podcast specialist Roni Gosch about what PodFade is and how to avoid burnout and set yourself up for podcasting success.
You can read more about this on the Podbean blog, PodFade: What Is It (And How to Avoid It)
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
In this episode of Podcasting Smarter, we'll be talking about and explaining dynamic ad insertion, and how to use podcast advertising technology to benefit your podcast.
To learn more about Podbean's dynamic ad insertion platform, PodAds, head over to this link and here's more information on Podbean's Ads Marketplace.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to the future!
In this episode of Podcasting Smarter, we're speaking to Podbean's Director of Communications, Shannon Martin on podcasting trends for 2022 and what growth the industry has in store for this next year.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Podbean's Podcasting Smarter Podcast's November LIVE Episode is here!
Podbean's Head of Marketing John Kiernan is talking to Lynz Floren of Growth Network Podcasts on podcast production, getting started and best practices!
Timestamps 0:00 Intro 1:41 Who is Lynz Floren and what is Growth Network Podcasts 4:12 Plan, Plant, Water, and Harvest 7:52 Going deeper to find more podcast content 11:23 Creative ways to market your podcast 16:31 Thinking of social media like a city 19:10 How to activate your audience 22:23 When should a podcaster bring in a podcast production company? 26:15 How to avoid burning yourself out 29:44 Developing brand loyalty 34:43 Most common podcasting misstep and how to avoid and fix it 44:44 Lynz's best piece of podcasting advice
Starting a podcast is easier than ever. Start your podcast today at www.podbean.com or download the iOS/Android Podbean App for free today.
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with David Perez and Sebastian Beltran of The Audience Coach on the importance of a good audience.
Listen in to learn about what makes up a good audience, what to do and what NOT to do in order to build a foundation for your show!
Enjoy the episode!
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Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
Check out The Audience Coach at: https://AudienceCoach.com/
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Podcasting Smarter is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 500,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters: 0:00 Intro 0:34 Who is Kaspersky and who is Susi O'Neill? 2:06 When and why did Kaspersky decide to start a podcast? 5:06 Thinking of your branded podcast as an audio series. 8:04 What's the production and creation process of the audio series? 12:07 Video content vs audio content (pros, cons, and considerations) 18:05 Creating marketing content for a specific medium 24:58 Branded podcasts can be for any business of any size. 28:11 The benefits of having a company branded podcast 29:31 Advice for starting a branded podcast. 31:56 Remember: Your podcast is still a podcast!
Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward
Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode!
Want to watch the video version? Check it out here: https://youtu.be/jqWCKTq_R50
Timestamps: 0:00 Intro • 0:28 Who is St. James's Place? • 1:55 When did St. James's Place decide to start podcasting? • 2:35 St. James's Place podcasts - Public or private podcasts? • 4:35 When did St. James's Place decide on podcasting for internal • communications? • 10:16 How podcasts are used as a supplement for other comms tools. • 11:53 Who manages the producing, creation, and recording of podcast content? • 14:08 How to build awareness and engagement around internal podcasts. • 18:11 Hurdles implementing podcasts and how Lauren's team resolved them. • 20:56 St. James's Place's advice to businesses looking to bring on podcasting.
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the episode!
Chapters: 1:28 - Who is Melodie? 2:18 - Why does Melodie focus on royalty free music? 4:22 - What does "in perpetuity" mean? 5:04 - Why royalty free music can save you years down the line. 8:13 - Fair use: what is it? 9:28 - What is royalty free music? How can it be used? 11:21 - Different kinds of licenses. 13:04 - How Melodie is changing the game for podcasters. 17:12 - How and why to use multiple versions and stems of the songs! 19:53 - Advice for using music in your podcast. 25:00 - Find our more about Melodie
Check out Melodie today at melod.ie !
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!
Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/
Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!
Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!
Chapters: 0:27 - Who is Signature Performance? 1:47 - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast? 9:04 - The power of voice and how to leverage your management team as ambassadors. 13:21 - How podcasting has fostered communication across the organization. 14:15 - The importance of creating curated content that's secure and not public facing. 17:58 - Who's responsibility is it to create, produce, and release the podcast content? 20:15 - How you can create a high quality podcast on a small budget and with minimal gear. 22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement 27:55 - What has the feedback been from the private podcast? 29:03 - Advice for businesses looking to bring podcasting into their workplace?
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/
In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the episode!
Find out more about Gator Cases and Gator Frameworks: • Website: https://www.gatorframeworks.com • Facebook: https://www.facebook.com/gatorcases • Instagram: https://www.instagram.com/gatorcases/ • Twitter: https://twitter.com/gatorcases
Podbean is the easiest way to start a podcast in only a few clicks. Start a podcast today at www.podbean.com .
Listen to Laura Davidson of Shure and John Kiernan of Podbean discuss how you can choose the best microphone for your podcasting and recording needs!
This clip is taken from our Podcasting Smarter podcast episode "Recording Tips and Choosing The Best Podcast Microphone with Laura Davidson from Shure ". Check out the full episode here (https://youtu.be/n9Lr-AD6tn4) or listen to the episode on any podcasting app!
On today's interview, our Head of Marketing John Kiernan speaks with Ben Leavitt, social media strategist of Bunnymedia.co. Ben's podcast and social media growth strategies and tips will help any podcaster explode their podcast listener base and help grow their podcast to brand new eyes and ears! Ben and John discuss how to get your podcast into the top 100 charts, how to maximize you podcast's SEO, and so much more!
You can also watch the full video interview over on Podbean's YouTube channel!
Check out Ben's podcast: https://www.podbean.com/podcast-detail/2zxzv-afbb4/Social-Media-University-Podcast
Timestamps
1:09 - Who is Ben Leavitt? 1:58 - What is the most common misconception about growing a podcast in the podcasting space? 3:24 - Tips for creating content that's specific for each platform. 6:23 - How important is it for a podcaster to use social media? 10:58 - How to get podcast guests. 18:02 - How to make it into Apple Podcast's Top 100 chart with a three episode strategy. 22:45 - How important is it to ask a listener to subscribe to your podcast during your episode? 26:22 - How to use Instagram's tools to grow your podcast audience. 30:11 - Tips for maximizing your podcast's SEO. 36:09 - What's Ben's best piece of advice for a podcaster? 39:09 - Find our more about Ben!
On this episode, we'll be speaking with Vimal Parker, Marketing Manager with Slalom’s global Marketing team and the orchestrator of Slalom’s internal podcast Slalom On Air. We’ll be speaking about how Slalom has implemented podcasting into their organization, as well as how they have cultivated a culture around their company’s podcast. Enjoy the show!
Starting a podcast is easier than ever! Learn more at www.podbean.com to start a podcast in only a few clicks.
On this episode of Podcasting Smarter, I'll be speaking with Arnie, producer and co-host of the Now Playing Podcast. We talk about how Now Paying organically grew their expansive fanbase, as well as how they've used Podbean's Patron program to create consistent monthly income for their podcast. Enjoy the show!
Check out Now Playing at www.nowplayingpodcast.com . Listen to Now Playing on the Podbean App and on any podcast directory!
About Now Playing: Now Playing is a movie review podcast that traverses the stream of Hollywood sequels, reboots, and franchises by reviewing every installment in a series, start to finish.
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/
Podcasting doesn’t just end with recording and posting content. Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO. During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?” Do you use your podcast as another medium to spread information about a topic, or do you aim your other platforms towards your podcast? Amy Whitney of Real English Conversations and John speak about the importance of SEO development for your podcast, reverse engineer other podcast's SEO to maximize your visibility, and various methods to effectively monetizing your podcast.
On today's episode, John Kiernan of Podbean and Podcasting Smarter speaks with Lorenzo of the Hacking Your Leadership Podcast about how his podcast highlights and helps aspiring and current leaders in the workplace, as well as how they've integrated life streaming to develop community and build a deeper engagement with their listenership. Enjoy the show and happy podcasting!
On today's episode, John from Podbean had the opportunity to speak with Gordon P. Firemark, entertainment lawyer and podcaster. Gordon gives his legal advice on many common pitfalls of podcasters such as obtaining releases for interviews, understanding who truly owns the name of your podcast and so much more. Enjoy our interview with Gordon!
You can find Gordon at: Podcast - https://firemark.com/category/podcasts/ Website - www.Gordonfiremark.com The Podcast Lawyer Facebook Group - https://www.facebook.com/podcastlaw/
If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.
As a content creator, it’s an accepted fact that a podcast is nothing without its fan following. Whether your fans are the quiet sort that bring it up for recommendations, or loudly and meticulously buying merch, liveshow tickets, and behind-the-scenes patron-program access, all fans are good fans and welcome to be part of your show. One podcast, The Gravity Beard, as a community that takes it one step further. If you haven’t heard of them, The Gravity Beard Podcast is a comedy podcast that’s got a little bit of everything for everyone. Hear the hosts of The Gravity. Beard Podcast speak about how as their podcast grew, so did their fanbase, how their fans interacted with the show, and how they inserted themselves into the GravityBeard narrative.
In the years that it’s been running, DC Podfest has prided itself on fostering a community for podcasters of any level or creed to come and find a place amongst like-minded people. This year’s conference proved no different, with guests ranging from first-time “I might want to start a podcast” thinkers and plotters to folks like Josh Hallmark, creator of True Crime Bullsh**, Our Americana, and much more. While the event only lasted two days, it brought forth a font of passion and dedication to the craft of podcasting. We at Podbean sat down with four different podcasters to talk about their journey through the medium, and put their interviews together as a clip show to highlight the positivity, creativeness, and dedication to their work.
In an ever-evolving world, we are always looking for new ways to learn and new ways to teach. Even outside of the education sphere of school and universities, people are hungry for knowledge and new ways to consume it. But it’s within those schools and universities that we find those who are hungry to share knowledge as well, like Danny Hauger does using podcasts in education. Join us as educator Danny Hauger shows us how he uses podcasts in education, his classroom, and the impact that podcasting has on student learning and engagement.
More work goes into making movies, television, and commercials than people realize. Even beyond considering the work that lies behind the acting talent, like the professionals that handle props and costuming. A large onus of a movie or film’s tone and direction lies on its director, to a point where a good director can turn a bad movie into a good movie, and a good movie into a great one. Matt Enlow and Oren Kaplan, cohosts of the podcast JUST SHOOT IT, know this sentiment well. And they sat down with us at Podcasting Smarter to talk to us about podcasting, directing, how to combine the two, and how monetization and PodAds helped make it all work.
You can have the most state-of-the-art equipment, the most professional audio processing software, and the best podcast host in the game, but that doesn’t mean anything if your podcast doesn’t get listened to. You should always create for yourself, make something that you’re proud to go back and listen to at the end of the day, but the biggest draw of podcasting as a medium is the idea that you can share the stories you want to tell with the people around you and interact with them as they experience your content. No one knows more about the power of listenership and community than Gabriel Urbina, creator and head writer of Wolf 359, Time Bombs, and No Bad Ideas. During Podcast Movement in Orlando, Florida, we got the chance to sit down and chat about effective growing your community of listenership.
While there’s nothing wrong with newsletters, emails, and group conference calls, some companies like VMWare haven taken a step further and have implemented internal podcasts for communication and training purposes. According to Marty Boyzuck, Director of Enablement Technology Architecture & Design of VMWare, it’s not a new concept. Out of all the careers he’s had and places he’s worked, several things led him to use podcasting for internal communications through audio and video podcasting. Listen to Marty's interview and find out how VMware uses private podcasts for training and internal communication across VMware to keep his employees engaged and informed!
What does it mean to be human? That’s not the question Josh Hallmark set out with when he first started his podcast Our Americana. It probably wasn’t even the question brought up with his following podcasts Playlist or The Karen and Ellen Letters. But it’s the question he answers in his true crime podcast, True Crime Bullsh: The Story of Israel Keyes. Of all the tools at his disposal, he says PodAds helped him do more than raise money - it helped him save time. Enjoy the interview!Check out Josh's network of podcasts at http://www.our-americana.com True Crime Bullsh at http://www.our-americana.com/truecrimebullshit/
You might just live a little longer after this episode. That is because I am joined by Steve Katasi, the host of The AdapNation Podcast. AdapNation is an honest and raw British Podcast, focused on helping you practically improve and optimize your health, body and mind – inside and out. Luckily, he is also willing to help us optimize our podcasts too! Steve's Podcast Confession: For this first 20-30 episodes his audio quality rubbish due to EMF interference. All he had to do was move a cord, and the sound issue was resolved. Steve's Podcasting Smarter Tips:
Although he did very well working in IT Sales, he realized it just wasn't his passion. However, the study of self optimization was a passion, and he decided he could offer something unique in that space with a brand supported by a podcast.
Steve's natural curiosity drives his interviews and in-depth content on a variety if subjects related to optimal health and wellness.
Steve taught himself podcast editing, and although his skills are adequate, he is finding it time consuming, and would like to outsource that piece of post production.
He gauges his success with patience. His growth in 2018 was slow, but skyrocketed in 2019 as a result of being a featured Podbean podcast, being featured on the Podbean app, and booking higher profile guests on the show.
He gets his high profile guests to share the episodes by make them look good. He researched their previous podcast interviews and finds topics and questions that have not been covered in other interviews so he can deliver a fresh conversation. He also makes it effortless for them to promote the show by giving them social media assets, to share and links to their episode.
He is using his podcast to feed a revenue-producing product by siphoning the best content from his podcasts into a paid, 100 day self optimization program delivered via daily email which is complemented with rich, curated content that takes the customer on a journey. He also sees a book in the future.
Steve has purposefully gone slowly in pursuing monetization because he wanted to focus on the quality of the content.
Steve engages on social media to promote his show, and is considering running ads for the show via PodAds.
Steve is working on growing his community and you can be part of it by joining the AdapNation Community Facebook Group.
His biggest piece of advice for new podcasters: You have to know who you want as a listener, and how you will deliver to them continuous, real value.
Steve's theoretical podcast about his life: "Obsessive" Steve's Fantasy Podcasters: Nelson Mandela and Albert Einstein You can find AdapNation wherever you listen to podcasts including Podbean. You can also follow AdapNation on Facebook and Instagram.
Shannon Martin is Podbean's Communications Director, and she joins me on this episode! Shannon and I attended the PodFest Multimedia Expo and Proclaim conferences together, so we had lots fo time to chat with podcasters, and record a podcast together! On this episode we discuss some impressive Podbean features that are so good, they need a little extra attention from us to make sure our Podbean Family knows all that they have to offer. You will learn more about Podbean's programmatic ads platform, PodAds, and how it can benefit you as a podcaster! You will learn about a couple of features in the Podbean App that will help you produce better podcasts, and engage with your audience. Finally, we talk about how the expansion of Podbean's Affiliate program makes it easy for you to earn some extra income when you recommend the platform that you enjoy, to your pod pals. :) If you want to share what you've learned as a podcaster, have a podcasting question, or are interested in having a topic covered on the show, please email me at jennifer@podbean.com! :) I'd love to hear from you.
Hey there Pod Pals! I am thrilled to be talking to another member of our Podbean Family. Cliff Waddell is the host of The SANE Show, where he, along with his guests and friends, discuss a variety of random topics that are fun, entertaining and thought provoking. Cliff's Podcasting Smarter Tips: Get a head start on your podcast production. Get your interviews pre-scheduled and recorded on a schedule. Cliff is constantly trying to make his show better. One way he does this is by studying what other successful podcasts are doing. Cliff focuses on content creation, content quality, content promotion, and content. He realized that after he nailed down his process, it freed him up to elevate the quality of his show. Having a podcast has improved his conversation, interview and sales skills. People want to be involved, and have a say in your show. 97% of his social media engagement comes from Instagram so that is where he spends his ad dollars. Cliff spends about 3-4 hours a day on his podcast. Cliff has podcast advisers! Celebrate the small wins. They will keep you motivated, and remind you why you are doing this. Cliff's advice for new podcasters is to always be planning. Don't get so comfortable that you forget about taking your podcast to the next level. That takes continuous planning in order to grow. Cliff's hypothetical podcast about his life: "Cliff Hanger" Cliff's fantasy podcaster: Jerry Seinfeld Please be sure to listen to The Sane Show on Podbean, or wherever you listen to podcasts. You can also follow Cliff in Twitter and @sane_show on Instagram.
Hey Pod Pals! On this episode we are joined by Justin Herman (@heyjustinherman on FB, TW, INSTA). Justin runs the youth ministry at Sandals Church and is the host of the Controlled Chaos Podcast (@PodcastChaos Twitter, @ControlledChaosPodcast Insta) in partnership with Christ In Youth. Find out more about the Controlled Chaos Podcast or Christ In Youth at ControlledChaos.fun or CIY.com/Chaos Justin's Podcasting Smarter Tips: Justin didn't find any podcasts speaking to the needs of junior high youth ministry. Being a youth minister himself, he knew he could help people working with junior high students in a Christian leadership capacity, with a podcast. The name 'Controlled Chaos' was inspired by the title of a book by Justin's mentor. When he considered using the name, he reached out to his mentor who gave his blessing, and has even come on the podcast. Now, they've co-authored the revised addition of the book which is now for sale on Amazon. Justin engages his audience further by providing a curated discussion guide for eveery episode for church leaders to use for their groups. Justin got approached by sponsors early thanks to his extremely defined audience. He asked for double what they suggested they pay for a sponsor spot. Justin asks his guests to suggest other guests which keeps his guests spots booked out well in advance. Justin found a podcast partner, Christ In Youth, who put the podcast in front of youth ministers. That partnership grew into a financial partner so Justin can now showcase the podcast at CIY events, and is even more integrated into the organization where he is front and center in front of his ideal audience. Justin purposefully set out to find his audience offline. He started by approaching a Christian college and offering them valuable resources in exchange for sharing a link to his podcast along with the resources. The school ended up wanting to be more involved. Justin's podcast has led to more speaking opportunities. Video is on the horizon as well as another book! During a recent strategy meeting they considered expanding their podcast to include high school ministry, but in the end they decided to stay focused on their original audience and turned to them via their Facebook group to find out what else they needed and in what formats. Justin's one piece of advice for new podcasters is to stick with your vision, and don't let an opportunity tempt you away from that vision. Justin's hypothetical podcast about his life: Life By Accident Justin's Fantasy Podcasters: Jesus, General Patton, and individuals stuck fighting in a war they don't support Want your podcasting question answered on Podcasting Smarter? Send your question to jennifer@podbean.com and include a links to your podcast on Podbean and social media so Jen can give you a shout out on the show!
Jen and Vernon are back to spill some Podbeans! We are on the cusp of 2019, and we got some great advice on Twitter from some fellow Pod Pals. We also share some podcasting predictions for 2019. It's been a great year for podcasting, and we can't see what the next year has in store. Podcasting Smarter Tips From Our Pod Pals on Twitter: From @HeyJustinHerman of @podcastchaos “Be sharp on social media, follow people that follow you and DM people so they know there’s a real person there. Offer some free stickers and encourage every person to leave you a reading and review!Be scrappy at the start to get momentum going!!” From Shlomoh Samuel of @ThePanenkaView “Be consistent with your episodes. If putting out an episode on a Sunday, make sure it goes out.” From Heather of @SunPowerPod “Take your Why, the reason you started and hold it close! Learn and adapt, make connections and celebrate the good ones...and when the going gets tough come back to your Why; what gave you the passion to begin!” From @DJMetiMajor of the Let’s Do It Major Podcast “Be yourself, don’t put on a persona for the podcast, find a topic and stick to it.” From our Pod Pals @netflixnswill “Do it for yourself first, the audience second. If you aren't passionate for, and engaged with your topic, people will be able to tell and they won't be interested either.” From @slnhpodcast "Be consistent. Ask questions. Support other podcasters. Have fun!" Thanks for memorable year of podcast conversations! Don't forget to listen subscribe to Vernon's Podcast, The Space Between, HERE! It's a great one. :) Have a question or topic for the show? Email Jennifer at jennifer@podbean.com
Hello podpals! On this episode, I am being joined by Eric Hunley of the Unstructured Podcast! Jen and Shannon were interviewed on his podcast at Podcast Movement 2018, and it was about time Jen returned the favor. You can check out Jen and Shannon's episode all about Podbean HERE. Podcasters will learn a lot of from this interview--including how Unstructured got to over 10,000 Facebook fans. Eric's Podcasting Smarter Tips: Eric is a fan of this podcast. Smart! :) It tool Eric 10 yrs to launch because of imposter syndrome. Now he is about to publish his 100th episode in just 9 months. He finds his guests in a variety of ways including facebook groups, previous guests, events, and reaching out to people he finds fascinating. Although he has been lucky to bank episodes, he prefers to publish them as quickly as possible so that of his show is going in a direction that isn't working he can catch it sooner. Eric uses Squadcast to record remote interviews and really likes the video feature that allows you to see your guest during the interview. It's a long game. Eric does hours of research on each guest to ensure that his episodes are very high quality. Just because a podcast has a modest audience does not mean it is not a quality podcast. Eric puts systems in place to save him time by always scheduling his social media posts at the same time so he maintains consistency in his podcast promotion. Eric bought a Facebook ad which resulted in him having over 10,000 fans on Unstructured's Facebook page. He outlines the process. Although he ended up with an unengaged audience, he finds value in the vanity metric for attracting high quality guests. Eric also has a Facebook group which has become not only a resource for great interview questions, but the members have become real friends. Although Eric spends hours preparing, he does not provide guests with pre-interview questions because he wants an authentic conversation. He uses social media to market his podcast, and has noticed some increased traction on LinkedIn. He also chooses his release time so that it reaches the most time zones at an ideal time for listening. Guests don't always have professional headshots. Bummer. He subscribes to a service called Dlvrtit to help him with the quality of his Twitter content to free up some of his time for engaging. When you attend a podcast conference don't look to get anything out of it. Go into it thinking, "What can I give". Eric is writing a book about how to be a great podcast interviewer! Stay tuned for that! Eric's Theoretical Podcast About His Life: Pattern Recognition Eric's Fantasy Podcaster: Mark Twain Follow Unstructured on Facebook, Twitter, and Instagram!
We've got an industry expert joining Jen on this episode! James Cridland is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is also the Managing Editor of podnews.net, a daily podcast newsletter, and runs media.info, a media information website. In this episode James shares: What is exciting him about podcasting. Stats that will blow your mind! The relationship between radio and podcasting His podcasting pet peeves. How podcasters should define success How smart speakers can impact your podcast The truth about stats How podcasting is different from radio, and how we need to understand how that impacts advertising on podcast His wildest, most controversial media predictions! Listen to James' podcast HERE You can also find him on Twitter, Linked In, Flickr and last.fm.
Happy International Podcast Day! It's also Vernon's birthday--how fitting! We couldn't think of a better way to celebrate than producing a podcast on our favorite day of the year. It also gave Jen and Vernon an opportunity to spill the Podbeans on some recent Podbean updates as well as some podcast industry news. Thanks for joining us! Spilled Podbeans: Podbean recently enhanced its FREE podcast hosting plan to make it even more friendly to the beginner podcaster. You can now see your listener comments in your dashboard (in addition to the Podbean app.) We've made our Podbean stats even better with comparison views and more geo data! Have you considered making an Alexa Flash Briefing for you podcast? Learn all about it on this guest blog post by The Alexa Guy! Speaking of smart speakers--as podcasters we may need to adjust our shows as people start listening to our shows differently. Thanks to smart speakers, family and friends can now listen to podcasts together in a more social way. Have you heard talk about a podcast bubble? After Buzzfeed laid off its podcast team, we started hearing murmors of a podcast bubble. We chat about our take on those rumours. Do you have a podcasting question? Feel free to email Jen at jennifer@podbean.com. We will be sure to discuss your question on the show and mention your podcast too. :) Thanks for listening and subscribing. You can listen on Podbean, Apple Podcasts, Stitcher, and wherever you listent to podcasts.
Today I get to chat with Podbean podcaster, Mike Troy who is the sole host and producer of the American Revolution Podcast: A chronological history of the Revolutionary War. Although Mike's family isn't into history like he is, he found a community of people who love history, and his podcast. Mike also shares a secret..one that is deeply buried on the internet. Podcasting Smarter Tips From Mike: To prep for the launch of his podcast, Mike wrote 100, yes 100 episode scripts in advance of his first recording. Impressive! As a solo podcaster, Mike imagines people listening and responding which got him comfortable solo hosting. He also has a script prepared and edits on the fly as needed with Audacity. Podcasting helped Mike become a better everyday speaker--another benefit of podcasting! Because Mike is very organized and well planned, Podbean's scheduling featured allows him to produce his episodes in advance of his publish date, and schedule them accordingly. Smart podcasting! The podcast helped Mike get out of his shell. Introverted and shy by nature, Mike found a community of fellow history buffs on and off line thanks to his podcast. Mike is active on social media and successfully connects with his audience online. Without the podcast, his knowledge of social media would never have happened. Don't focus on your downloads for the first 6 months. Just focus on producing a good episode every time. The numbers will come. Be patient. Hypothetical Podcast About Mike's Life: "Keep Plugging" Mike's Fantasy Podcaster: Thomas Paine You can listen to the American Revolution Podcast wherever you listen to podcasts including Podbean, Apple Podcasts, and Stitcher. Follow the podcast on Twitter and join the Facebook Group!
On this episode Jen gets to chat with Kim Drobes who is the co-host and executive producer of the RoShamBo podcast which features unique competitions and extraordinary competitors. Only ten episodes in, Kim's background in radio and a previous podcast gave her all the skills she needed for a successful podcast launch! Kim's Podcasting Smarter Tips:
Treat your podcast like a business. Set money aside to spend on the show, and come up with a launch plan. Kim and her co-host Ted each contributed $1,000 to invest in the podcast. Find out how they spent the money!
Plan a launch party! Not only is it a way for you to celebrate the work that went into starting your show, but it also gives you the opportunity to get friends and family excited, thank the people that helped you, and even attract your first fans.
Consider a long running Facebook ad. We aren't talking about boosting a post. Kim spent several hundred dollars on a long running, highly targeted ad through Facebook Ads Manager. But first, they produced a nice video using the Headliner App.
Kim and Ted also spent time creating a nice website on Squarespace. Check it out.
Having a launch plan also gave them time to work out mistakes. For instance, Squarespace was great for their website, but didn't work so well as a hosting platform. That's when they switched to Podbean. :)
The launch plan also included distribution--before officially launching, they made sure their podcast was in all the places--including Apple, Google Play, Stitcher, iHeart, Spotify, etc.
They also produced a lot of content in advance so they could launch their show and schedule their pre-produced episodes smoothly.
Kim wanted to produce the kind of show that she likes to listen to. Her episodes are highly produced, and thanks to her radio background, she has the skills to produce her ideal show.
Kim's advice to new podcasters: Just start! Starting is the harder part. Don't get bogged down in all the nuances and the desire for it to be perfect. Have a plan, make it happen. You can always delete it later.
Surprise Questions: Kim's hypothetical podcast about her life: Travel and Ping Pong Kim's fantasy podcaster: Her grandmother! Kim's Favorite RoShamBo episode: Frozen Dead Guys Days' Coffin Race You can listen to RoShambo wherever you listen to podcasts and you can find them on social media @roshambopodcast on all platforms.
Jen and Vernon are fresh from their experience at Podcast Movement 2018 with lots of news to share! After 5 years producing The Social Strategy Podcast, Vernon calls it quits and tells us why. He is also excited to announce the launch of his new podcast, The Space Between! We also learn that there is no shame in pod fading, there is only shame in doing something that no longer inspires you. Podbean recently launched PodAds, and it has a lot of podcasters talking! PodAds was designed to help the indie podcaster monetize their show, and help the local advertiser reach audiences located in specific areas of the United States and the world. It's all very exciting and Jen and Vernon break down how it works, and encourage you to check it out for yourself. Podbean contributed to Rev's FREE Podcasting 101 Guide along with Resonate Recordings, Samson, Podcast Engineering School, and Social Media Rescue. The guide is available on Rev's site--no email required! While you are there you can enter for a chance to win a podcast launch package with items from all the contributors, including a year of free hosting (Unlimited Audio Plan) and a featured spot on Podbean's App, from Podbean! Vernon is excited about speaking at B&H Photo on August 2nd at 1pm in New York City for their recorded workshop: Connect, Communicate and Create: Starting Your Podcast Sponsored by Samson Thanks for listening to another episode of Podcasting Smarter! Be sure to subscribe on Podbean, iTunes or Stitcher! You can message us through Twitter @Podbeancom if you have any questions you want answered on the show. :)
On this episode of Podcasting Smarter, Jen is joined by Jon Thurmond. Jon is the co-host of the HR Social Hour Podcast where he and fellow HR-pro Wendy Dailey talk to other HR professionals about connecting, giving back, and building your network. Jon is also a co-host on the long-running Star Joes Podcast which is a show dedicated to Star Wars, G.I. Joe, and everything in between. Jon's Podcasting Confession: Jon failed to hit record on his fourth episode with a great guest. Luckily his guest was happy to record again, and improve on his first podcast interview. Jon's Podcasting Smarter Tips:
Before he hit record for the first time, Jon and Wendy hopped on Skype and practiced so they could work on their timing and be confident that their podcast was professional sounding from the beginning
Jon knew there were a lot of HR podcasts out there already so he know it was important to find a hook. He and Wendy chose to concentrate on humanizing their industry and building community.
The HR Social Hour Podcast came about after Jon created a weekly Twitter Chat, #HRSocialHour in order to connect with other HR professionals that like him, were not able to attend SHRM, a large, annual HR conference. That twitter chat was so successful, that it inspired the idea for a complementary podcast.
Podcasters may want to consider starting their own Twitter Chats as a way to connect with their audience. Be sure to advertise the date/time, and attach a hashtag to it. Jon uses the tool, Wakelet, to capture the content from his Twitter chats.
Jon has benefitted professionally from his podcast. He even got invited to be part if the Blog Squad for this year's SHRM Conference in Chicago. This gave him the opportunity to connect with respected leaders in his industry.
His biggest piece of advice is to do our homework. It is easy to start a podcast, but difficult to keep it going unless you prepare by organizing your time, planning your content, and committing to being consistent.
Jon's Hypothetical Podcast About His Life: "The Professional B.S. Podcast" Jon's Fantasy Podcaster: Hal Needham Check our the HR Social Hour Podcast on Podbean, iTunes, and Stitcher! Follow HR Social Hour on Facebook, and you can find Jon on Twitter too! You can also listen to Star Joes Podcast in all the places as well! :) Remember, you can join Jon and Wendy the 4th Sunday of each month at 7 PM Eastern for the #HRSocialHour chat on Twitter! See how they do it, and consider starting your own!
This week Jen talks to Dan Brenic, co-host of Netflix 'N Swill. Dan and his podcast partner, Caleb started podcasting after being inspired by their friends, The Epic Film Guys--another podcast in the Podbean Family. Key Podcasting Smarter Tips From This Episode:
Dan prefers remote recording with Discord much better than Skype, and he tells us why he likes it so much better than Skype. Use decent mics--Dan uses the ATR2100 (so does Jen!) #micbonding In the competitive genre of movie and T.V. review podcasts, it helped them to specialize in Netflix programming, and it happened to work for them as active Netflix subscribers. To market their podcast, Dan and Caleb use their Facebook Page, Twitter, and some Instagram. They also contribute to the community associated with the hashtag #PodernFamily. Twitter is working for them the best. They are constantly searching for new ways to market their show in order to reach new listeners. He feels they can only go so far with an existing audience. You are doing yourself and your listeners a disservice if you don't listen back to your podcast episodes. It is the most efficient way to improve your broadcasting skills, and speech patterns. They are currently monetized through listen support via Podbean's Patron program and Patreon. However, their podcast is not dependent on listener support, but it lets them know they are doing something right to have it. They got creative with their Patron rewards by coming up with rewards that engage their listeners by allowing them to choose what painful movies and shows they have to watch next. Fun! Dan's most sage piece of advice to concentrate on good audio quality because good content doesn't matter if it's painful to listen to.
Dan's hypothetical podcast about his life: "Oh Boy: The Dan Brenic Story" Dan's Fantasy Podcaster(s): The Founding Fathers Please connect with Dan, and listen to Netflix 'N Swill here: Twitter: https://twitter.com/netflixnswill Facebook: https://www.facebook.com/netflixnswill/ Podbean: https://netflixnswill.podbean.com/ Website: https://www.netflixnswill.com/ Thank you so much for listening to another episode of Podcasting Smarter! If you have an idea for a topic, or know a Podbean podcaster who has something to share, please email Jennifer at jennifer@podbean.com
Jen and Vernon from the Podbean team, co-host this episode, and delve into the reasons people may be unsubscribing to your show based on unscientific data from a Reddit thread. After that they discuss more scientific data derived from the 2018 Podcast Consumer Report by Edison Research. Podcasting Smarter Tips For Not Losing Listeners: Make sure your audio quality is good. It doesn't have to be studio quality, but it should be pleasant to listen to and easy to understand with a consistent, level volume. Unless you have a political podcast, be careful how much time you spend on your political opinions. Listen back to your show so you can catch vocal ticks, mouth noises, heavy breathing--all things that can distract from yoru content. Show your personality! If you are a boring host, your listenership will suffer despite the content quality. Put on your positive pants! Being angry, ranting, and sharing a lot of negativity might be entertaining at first, but that negative energy can repel listeners. Too many ads can cost you listeners. Sponsors are great, and we love to see shows attract sponsors, and even most listeners understand that sponsors help keep the shows they love going strong. But, there seems to be a tipping point when the ads start detracting from the content. A couple we didn't get to on the show: Hosts that constantly talk over each other are a big listener turn off. You may lose listeners when you stop releasing on a predictable schedule. Listeners get annoyed when hosts don't stay on topic and forget about what the fans are tuning in for.
Thank you so much for listening to another episode of Podcasting Smarter! If you have an idea for a topic, or know a Podbean podcaster who has something to share, please email Jennifer at jennifer@podbean.com
Hey pod pals! After having the privilege of being a guest on her podcast, Lorraine Ball is joining me on this episode for a friendly episode swap! Lorraine is the host of the podcast, More Than A Few Words, a marketing conversation for business owners, AND a production of her marketing company, RoundPeg. Lorraine is a great sport during "podcast confessions", and is generous with what she has experienced and learned after years of producing a show to complement her marketing agency. Podcasting Smarter Tips From Lorraine:
Don't be afraid to experiment with formats for the longevity and success of your show. Keep what works and dump what doesn't.
Initially, her podcast allowed her to showcase companies she worked with, and they would often return the professional favor by mentioning her company on their marketing channels.
Live call in shows are a bad idea.
Longer shows are not always better. Her show improved when she gave herself permission to do a shorter show and to edit out the less compelling parts of a recording.
Know why you are podcasting, and let that direct all of your decisions.
She started including the podcast in RoundPeg's weekly newsletter and it drastically improved the open rates.
Her podcast has helped her land clients.
She now makes social media graphics for her guests. The images showcase them nicely, making it more likely for them to promote their episode.
More than anything else, have fun. If you are enjoying the show, your guests will too.
Lorraine's hypothetical podcast about her life: "Well, I Didn't Expect That!" Lorraine's Fantasy Podcaster: Ruth Bader Ginsburg Listen to More Than A Few Words on Podbean, iTunes, and Stitcher!
On this episode Jennifer speaks with Chris Stafford, the President & CEO of WiSP Sports Inc. which was formed in 2015. Chris is a veteran sport’s broadcaster and journalist with more than forty years experience covering international sports and has reported at Olympic Games, World and European Championships and World Cups. Chris leads a team of women from around the world that produce and host 25 different podcasts reaching a global audience with more than 760 episodes covering all women’s sports and topics. WiSP Sports tells the stories of sportswomen with integrity and respect while promoting gender equality, diversity, fairness and access. We celebrate women’s achievements both in and out of competition through articles, video, blogs and podcasts. As thought leaders we are shifting the narrative from a mainstream perspective of women in sport by enabling women to tell their own stories without bias. Chris' Podcasting Smarter Tips: You want you guests to say, "Wow, I forgot we were recording!". Chris passed on the mainstream sports and focused on the fringe sports that weren't getting their stories heard, and whose followers were hungry for the attention. Chris was able to find a lot of knowledgable atheletes who made perfect podcast talent for her network. While interviewing atheletes, she would often find talented hosts for her shows. Chris describes herself as the narrow end of the funnel and still does the production for all the shows in the Wisp Network. As they've grown, they have developed partnerships and co-productions with relative organizations which helps with attracting sponsors. Although, Wisp began two years ago, Chris wanted to build a robust website with quality content and a large audience before approaching sponsors. So, they just recently started getting sponsorships. Chris has a business plan, but it is always evolving so she has to shift as opportunities, technology, and trends change unexpectedly. It's hard to be patient when she sees the potential for the network. She would like a show for every female sport on the network. Keep your antenna out or you might miss an opportunity! The more visable and reliable you are, the more credibility you will achieve Twitter is her best social media platform--this is where they get the conversations going Do your research on the content you are planning and be familiar with your competition Know your topics and book great guests Know your voice--what it is capable of and how it changes throughout the day Chris' hypothetical podcast about her life: "She Tried" Chris' fantasy podcaster: Martina Navratilova You can listen to Wisp Radio on Podbean, iTunes, and Stitcher.
On this episode I get to chat with Lisa and Sam from the very fun and funny podcast, I Shake My Head with Lisa and Sam. Their show follows their friendship as two funny women in their mid 40’s who find themselves having some of their best conversations in the car! They have opinions and they love to laugh about everything that life throws at them! They throw a lot of great stuff at us in this episode!
Podcasting Smarter Tips from Lisa & Sam:
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You don't need a fancy studio to produce a podcast. Lisa & Sam record from a car named Betty using the Podbean App and a Zoom H1 for back up.
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Podcasting was a natural extension of their rich conversations they were having anyway.
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The key to their podcast success is their authentic friendship
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Do your homework and try to be something unique.
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Be true to your vision, but not so true that you aren't open to constructive feedback. In the beginning they got some hard-to-hear criticism that they couldn't ignore.
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Be part of the podcasting community. Join Facebook groups, and connect with other podcasters on social media.
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Listen to your episodes and learn from them.
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Lisa and Sam are very active on social media--Twitter, Facebook, and Instagram. Their most successful platform is Twitter, but they are on their a lot.
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They are using Podbean's Patron Program as a means to monetize their show.
You can listen to I Shake My Head on Podbean, iTunes, Spotify, and iHeart Radio. You can also join the fun on Facebook, Twitter and Instagram! Look forward to an episode every Friday!
"Do it till you are blue in the face. Do it when you don't want to do it. Be bigger than yourself." --Nate Phillips
Like many podcasters, my guest today is many things. Nate Phillips is the VP of the Journey Into Comics Network. He also hosts four shows including, The Voice Of Survival Podcast, Foodies Watching Movies, Journey Into Comics, and Journey Into Wrestling. You can find and subscribe to the entire network of shows at journeyintocomics.com.
Nate's Podcasting Smarter Tips:
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After losing an epic podcast episode due to his board glitching out, he is now super precautious and immediately turns the board off after recording so the file saves immediately.
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Nate discovered that his strength as a podcaster was helping other new podcasters develop their talents and produce their own shows. This has helped grow his network into a diverse group of shows run by a team of dedicated, passioate podcast hosts.
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Because it was easy and inexpensive, they started off by putting all the network shows on a single RSS Feed. As the individual shows have gained momentum, they are now in the process of giving each show a dedicated RSS Feed, and social media identities.
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Their primary goal is to produce diverse, entertaining, and engaging content.
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Nate had been fortunate in having committed hosts join his network. If that ever changes, he would understands, and would just ask that they have an exit show for the listeners. It's important that everyone is still having fun.
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He pays attention to all the details of the content being produced in his network. If he discovers something subpar, he gently reaches out to the host or producer to help them improve for the betterment of the network as a whole.
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Nate studies his hosts' speech patterns and is sensitive to an overuse of filler words.
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Nate wants to continually learn while looking ahead to the growth and development of the network.
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They are currently using Patreon as a way to monetize their network, and engage with their audience by providing early releases and bonus content as their reward levels. They are now close to having all of their hosting costs covered through crowdfunding.
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You have to put the work in, and roll with the punches such as the time recently when he had to fill in for a host who couldn't make his recording time for his political podcast.
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It is a rewarding experience to be able to work with a pool of people with unique talents. He also enjoys finding new talent and supporting them.
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Podcasting takes commitment and dedication. You have to do it when you don't want to. Sometimes, your best content will happen during these times.
Nate's hypothetical podcast about his life: "Darkness Giving Way To Light"
Nate's Fantasy Podcasters: Johnny Carson and David Letterman
You can subscribe to the Journey Into Comics network on Podbean, iTunes, Stitcher and your favorite podcast player.
Norm Bour is the producer and host of Vape Radio (the voice of and for businesses within the Vape Space) and the founder of VapeMentors. Norm shares his insight as a business man who has found his podcast to be a powerful marketing tool in his niche. But first, we start with a few podcasting confessions this week.
Norm's Podcasting Smarter Tips:
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Norm recommends having a podcast as an adjunct to any niche business as a powerful, and multi-use marketing tool.
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Norm admits he is not the most knowledgable person in his industry, but by interviewing experts in the Vaping industry, he has learned a lot, and become an authority by virtue of having a podcast that puts valuable information out about the Vaping business. This model will work with any niche business.
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His podcast has given him VIP access to industry events because Vape Radio qualifies him as a member of the media.
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Norm has also had the opportunity to speak at industry events all over the world thanks to the authority he has established in the Vape space with his book and podcast.
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Norm stresses that it is important to understand your audience. With so much competition for attention, podcasts who find a specific audience will have success. In his case, his audience is Vape business owners or future business owners. By having such a specific audience, he knows what they need to know, what they are passionate about, and where they hang out on and offline.
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Norm recommends podcasting about something you are extremely passionate about. Most likely you will not directly monetize your podcast so its important that you love your topic, and get personal fulfillment from your podcast to have any hope for longevity.
Norm's hypothetical podcast about his life: "He Never Gave Up" **This comes with a powerful story from Norm that will give you chills.
Norm's Fantasy Podcaster: John F. Kennedy
Be sure to check out Vape Radio on Podbean and iTunes and take a look at all that Norm has accomplished with the help of his podcast at VapeMentors.com.
Andre Kane of The Electric Radio Show, a syndicated radio show and podcast. Andre has a background in morning radio that goes back to 1998, and he met his current co-host in 2001. In 2008, they started their own morning radio show on an FM station where they took the #1 spot. Andre loves the podcasting platform, and I loved chatting with him about his podcasting and radio expereinces.
Andre's Podcasting Smarter Tips:
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It was very important to Andre to be heard in every format possible in order to grow an audience as efficiently as possible. In 2014, Andre and his co-host saw the opportunity to increase the digital reach of their syndicated terrestrial radio show by making it available in the podcasting medium. In addition to podcasting, and terrestrial radio, The Electric Radio Show has used internet radio, a live streaming platform, to reach new audiences.
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Don't be afraid to reach out to internet radio stations, to see if your show is a good fit. Andre makes the distinction between internet radio and a podcast by defining interbet radio as a live stream.
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The long-term chemistry and work ethic with his co-host, Jack Hammer, and the rest of their team is a crucial element to their growth and success. Their combined passion keeps them producing consistent content over a significant period of time.
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Andre and his team focused on growth instead of monetization. They focused on growth. Andre decided to concentrate on content and distribution before monetization. They are currently heard on 60 radio stations. He believes the money will come with an enthusastic audience and compelling content.
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There is no reason an indie podcaster can't have a professional sounding show.
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In terrestrial radio there are harch consequences for a drop in ratings. That means terrestrial radio broadcasters learned how to keep an audience engaged by teasing segments, etc. Podcasters can learn a lot about audience retention by studying professional radio broadcasters.
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They are looking into expanding their show to include podcast-only episodes so they can take advantage of the freedoms they have in podcasting, but not in radio due of FCC regulations.
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When you are syndicated, there are several monetization models.
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Don't give up. Go into podcasting knowing that you will have failures because it is difficult to grow an audience and produce a good show. Both things take time, but if you don't give up, and concentrate on getting better, you will get there.
Andre's hypothetical podcast about his life: "The Life of Andre"
Andre's Fantasy Podcaster: Jim Morrison
Listen to The Electric Radio Show on Podbean, iTunes, and Stitcher!
Follow them on Facebook, Twitter, and YouTube
On this episode of Podcasting Smarter, Jen and Vernon meet with Justin Emery, owner of New Media Studios, at Podcast Movement and learn how he transitioned from a job in radio, to owning a full-service podcast studio in Philadelphia while also producing his own podcast, Deja Brew.
Justin's Podcasting Smarter Tips:
- You don't need a laptop or computer to record a podcast
- Don't drink too much beer while podcasting
- For mobile recording he recommends the H6 Zoom Portable Recorder which gives you up to 4 inputs.
- Good sound quality should be a priority
- Be an engaging host --don't be bland. Entertain your listeners and care about your show.
- Just start. Nobody is great in the beginning. You get better by doing not by stalling.
Justin's hypothetical podcast about his life: "What The F Is Going On Here?"
Justin's Fantasy Podcaster: Benjamin Franklin
On this episode of Podcasting Smarter, Vernon and Jen record in the hallways immediately following the end of Podcast Movement. Admittedly, the background noise makes the sound quality on this one a bit sub par, but the Samson Go mic and the Podbean App pick up our voices just fine. Hope you stick with us! :)
Episode Highlights:
- Podbean and Samson partner to give away a podcast studio set up every month. Enter HERE!
- Podbean announces the addition of dynamic ad insertion.
- Choose sponsors for your show that are a good fit for your audience.
- New podcasters are approaching their shows with a plan, thanks to events like Podcast Movement
Here are the Samson Mics mentioned in this episode!
It's time for our monthly "Spill the Podbeans" episode! Jen and Vernon from the Podbean Team, share podcasting news and updates from Podbean with our Podbean Family. Podbean has rolled out more new features and improvements to make your podcasting experience even more rich and productive. Soundcloud is also in trouble, and we discuss what that means for podcasters.
You can also find news and announcements from Podbean on Facebook and Twitter, We hope you enjoy this episode! If you did, we would appreciate a review on iTunes and Stitcher!
We want to hear from you! Do you have a podcasting question? Send us your questions, and we will answer it on the podcast and mention your show! email: jennifer@podbean.com
Podbeans Spilled:
- Soundcloud's dark cloud
- Podbean's exciting new Android app features
- You can now share your audio podcast as native video on Facebook
- New free app in Podbean's App Marketplace
- Podbean is ready for iOs 11
- We hope to see you at Podcast Movement!
- Exciting partnership with Samson Tech means recording studio giveaways!
- Please email us your questions and get mentioned on the show!
- Don't forget to join the Podcasting Smarter Facebook Group
- Why is Jen's new nickname, "Mittens"?
Arnie Calvalho began podcasting in 2005 when he started the very first podcast about dedicated to Star Wars collecting, the award-winning Star Wars Action News. Fast forward to today, and he now now running a successful network of shows under the umbrella of Venganza Media which includes the following podcasts: Now Playing Podcast, Books and Nachos, and Marvelicious Toys. Now, Arnie, and his team are leading a multi-media dynasty that includes audio and video content, a blog, and now even a book called Underrated Movies We Recommend derived from the Now Playing Podcast, and now available for pre-order!
Arnie's Podcasting Smarter Tips:
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Arnie gained traction with his first podcast, Star Wars Action News, by reaching out to Star Wars collector web sites, and other Star Wars podcasts. Those relationships led to a fan base, as well as feedback on how to make their show better.
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This first podcast led them to doing live shows, and hosting events for Star Wars fans. By getting out of the studio, they got to know their listeners.
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Arnie turns down a lot of sponsorship opportunities because he doesn't want to endorse a product he doesn't personally believe in.
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He has experienced monetization success with a premium content model combined with listener support through crowdfunding.
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Listener engagement keeps everything excitign and rewarding, and his team ensures that the listeners are always responded to, and consitently runed to for feedback.
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Growing a community around each of his network shows has played a critical part of their success.
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Producing consistent content is paramount for podcast success. Your audience should look forward to your podcast like a T.V. show. Arnie hasn't missed producing a Tuesday episode of Now Playing in over 300 weeks. Wow, that is dedication!
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Care enough about your show to edit it. Your listeners should always have a pleasant listening experience.
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Arnie couldn't do it without a stellar team that works hard to produce quality shows, promote, and engage with their audiences.
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Early on, Arnie took his podcast production seriously, and treated it like a business which set the foundation for his future success.
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Podcasting takes you to unexpected places. Arnie is publishing his first book based on the Now Playing Podcast.
Arnie's hypothetical podcast about his life: "4 Shot Mocha, No Sleep"
Arnies Fantasy Podcaster: Mark Twain
Subscribe to the Now Playing Podcast on Podbean and iTunes. Find and subscribe to all of the shows on Venganza Media!
Jennifer and Vernon at PodFest MultiMedia Expo
This week on Podcasting Smarter, Jen and Vernon from the Podbean Team, share news and updates from Podbean with our Podbean Family. Podbean has rolled out a lot of new features and improvements to make your podcasting experience even more rich and productive.
Although we share announcements on Facebook and Twitter, we thought it would be nice to tell you a little bit more about these things. We look forward to bringing you a monthly "Spill The Podbeans" episodes to keep everyone up to date on everything going on here at Podbean! We hope you enjoy this episode!
Podbeans Spilled:
- Podbean releases its API to Developers
- Introducing Podbean's new App Marketplace!
- Unique New Feature: Time Bomb Capability
- User Engagement Intel Now Available
- Apple's podcasting news
- Podbean now on Amazon Alexa
You can also listen to Podcasting Smarter on iTunes and Stitcher! Questions for Jen and Vernon? Send them to jennifer@podbean.com and we will answer them on the show! :)
Our first repeat guest is Josh Hallmark from the Our Americana, and The Karen & Ellen Letters Podcasts. We've invited him back to talk to us about his #2PodsADay campaign that has been gaining real momentum in the podcasting world. 2PodsADay brings much needed attention to indie podcasts by introducing two episodes a day from two indie podcasts from May 15th-June 13th. We also get lots of updates on his shows, and what he has learned along this fantastical podcast journey!
Podcasting Smarter Tips & Updates From Josh:
- Josh encourages podcasters to treat their podcast like a business from the beginning if your goal is to someday earn a living from it. You have to pound the pavement and not treat like a hobby, or it wil be a hobby.
- Rather than whine about the plight of indie podcasts and their challenge in getting the attention that commercial networks, celebrities, and public radio get, Josh started the 2 Pods A Day campaign. Check it out, and help keep up the momentum that Josh started!
- For better engagement, Josh recommends incorporating yoru fans into your show. It means carving out significant time to give your audience the attention it wants anddeserves.
- The Karen & Ellen Letters will start their second and final season in November. The show has been a whirlwind of surprises for him and his audience, and what he has learned in the process contradicts all of his intial theories about the four characters from the letters.
- He almost gave up his desire to do a true crime podcast because he felt the genre was getting over-saturated. Luckily, he discovered a unique approach to the genre that will allow him to produce a unique show. True Crime BullSh*t will debut in the near future.
- When his workload got too much with his most profitable show, Our Americana, he found a way to produce a different kind of episode that is easier to produce and will allow him to keep the show consistent.
- He is so excited about his upcoming podcast which compares the stories of former public access celebrities with modern YouTube stars.
- The season finale of the Karen & Ellen Letters Podcast will be performed live at DC PodFest in November!
Keep is with all of Josh's shows via the Our American Network. We can't wait to see what he accomplishes next!
Today, I am chatting with John Zhu, the host and producer of the “Romance Of The Three Kingdoms Podcast”. John is on a mission with his podcast to retell the ancient Chinese novel, “Romance Of The Three Kingdoms” in a way that makes it relevant and accessible to a modern audience. With 800,000 words and nearly a thousand dramatic characters to cover, this is quite an ambitious undertaking.
"Once you get a certain number of listeners, word of mouth becomes a significant tool for promoting." --John Zhu, Host and Producer of The Romance Of The Three Kingdoms Podcast
John's Podcasting Smarter Tips:
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Being born in China, but living most of his life in the Unites States, John wanted to produce a Chinese-related podcast. After doing some research, he discovered there wasn't a show covering classic Chinese literature, and he saw an opportunity to introduce a significant piece of Chinese culture to a Western audience.
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John was influenced by master storytellers he used to hear on the radio in China. He knew he needed to use the podcast to make the novel more accessible through good storytelling.
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John takes 3-4 hours to write a script for each episode! He also provides supplemental resources for his audience like maps, and death tolls.
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John learned that his voice and energy waned after 30 minutes, so he shortened his episodes in order to improve the quality of the show.
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John listens back to his recordings closely so he can make his voice more dynamic. This means doing different takes to get the recording sounding the way he wants it to.
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John tapped into his audience with online forums. Since his podcast covers a niche subject, he was able to find people in history and Chinese forums as well as Facebook groups who were interested in his subject matter.
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John has also enjoyed spikes in downloads after being a guest on other Chinese-related podcasts.
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Although John has received donations for his podcast, he has no plans to monetize the podcast. His rewards come from the creative outlet, and the positive feedback from his audiece.
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John learned several new skills through podcasting that translate well to his career in media.
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Before you record, consider if you will still be excited about your topic or premise 6 months from now. How will you keep going after the initial excitement wears off?
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Don't rush to publish, but start recording now so you can work on getting better. Listen back and see where you need to improve. Once you are happy, publish.
John's Fantasy Podcaster: Julius Caesar
John's Hypothetical Podcast About His Life: East Meets West
Please listen and subscribe to the Romance Of The Three Kingdoms Podcast on Podbean, iTunes, and Stitcher. Follow on Twitter and Facebook too! :)
Josh Hallmark is the podcast host and producer of not only the Our Americana Podcast, but also the podcast network of the same name. The Our Americana Podcast Network curates and creates podcasts that celebrate American storytelling, mythology, and folklore. It's also home to it's titillating new show with a quickly growing cult-like following, The Karen & Ellen Letters. The Karen & Ellen Letters are a series of real letters from the 1980s between a landlord and his two, naive and unbelievaby demanding young, female tenants. We discuss how the unique premise of this podcast has all the elements for Serial-Like success.
Josh's Podcasting Smarter Tips:
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After a six month road trip around America, Josh discovered podcasts (starting with Serial), and also discovered he had a story to tell about small town America. The yearning to stay connected to the small towns he visited, was what inspired his first podcast, Our Americana.
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Podcasts give us an opportunity to have open-minded conversations with non like-minded people. We can use this to change false perceptions about people, and communities different than ourselves.
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Josh's biggest obstacle is financial. He doesn't have the resources to record in a studio, so he doesn't have the sound quality he'd like.
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Josh uses a primitive process for recording by using his iphone earbuds in his dining room.
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Right now, he is doing all the recording, marketing, PR. editing, research, and production. He can work 100 hours a week, and it never seems to be enough.
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Josh podcasts full-time. He hopes to continue monetizing through listener support. After he passes the $1,000 a month threshold, he plans to give back to charities that support the people in the small towns he has grown to love.
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The Our Americana Network has three additional shows launching this year. Including a show that is hosted by a young trans woman, documenting her raw, non-political story of gender transition.
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Josh has the support of his boyfriend who is 110% behind what Josh is creating. Podcasting without that support would be extremely difficult.
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Josh is a bit nervous about the popularity of The Karen & Ellen Letters. Some of his listeners are rabid fans, and have done their own sleuthing to find the real identities of Karen and Ellen.
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Josh has to work on taking on too much. He is working on how to incorporate help as he monetizes.
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He doesn't think what podcasts are making in general is out of sinc with the amount of work that goes into producing a quality show.
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Josh wants to see a Hulu-like model in the future of podcasting that celebrates good, indie producers, not just the usual shows in the top 100 lists on iTunes.
Josh's Fantasy Podcaster: Carole Radziwill of the Real Housewives of NYC
Josh's Hypothetical Podcast About His Life: "It's Ok To Laugh At This"
You can listen to The Karen and Ellen letters on Podbean and iTunes. Once you get addicted to the show, join the Karen & Ellen Letters Facebook group.
We are podcasting from the Podfest Multimedia Expo on this enthusiastic episode of Podcasting Smarter! I got the honor of representing Podbean at #PME17 along with Vernon Ross, the newest member of the Podbean sales team. You may remember Vernon from Season 02 Ep. 8. Together, we got to talk to hundreds of podcasters, participate in a couple of panels, and connect with an incredible community of creators.
We hope we can convince you of the importance of attending podcasting conferences. This is where you can connect and collaborate with other podcasters. The opportunities are endless! You also have an incredible bounty of education in the form of keynote speakers with a wide breadth of knowledge, workshops, and breakout sessions that cover a variety of topics to help you be a better, smarter podcaster. PodFest Multimedia Expo had a wide range of compelling topics, and dynamic speakers. What we loved most though, was the continual message of support and community that was communicated and exercised throughout the conference.
If you get a chance to attend Podfest in 2018, or any of the other podcast conferences, please do! Here are some great ones to check out:
Podfest Multimedia Expo
Podcast Movement
DC PodFest
Mid-Atlantic Podcast Conference
We go on a real adventure with Kathy Pulkrabek, the intrepid co-host of XX Will Travel, a podcast for independent, women travelers. She is also a writer, editor, and occasional performer in Chicago. Join us as we unpack the details of her podcasting journey!
Kathy's Podcasting Smarter Tips:
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As an avid solo traveler, Kathy grew frustrated with the number of people who thought it was weird for a woman to travel alone but thought nothing of a man doing the same thing. XX Will Travel became a way to find and serve a community of women travelers.
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She is delighted with the support and collaboration she has found with other women podcasters.
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Having a mission behind the podcast is empowering, and inspired them to create a popular "How To" series for women new to traveling by themselves.
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Their first live show was a success and a failure. They drew a huge crowd, but the show failed to record. Luckily, they were able to recreate the content of the show.
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One thing she loves about podcasting is how comfortable it is to hide behind the microphone, as an introvert.
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Her goal when they started the podcast was to be able to travel for free. They are still trying to get hotels to treat them more like travel bloggers, in order to get accommodations in exchange for coverage.
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Her other goal when she started the podcast was to learn new skills, and that has been accomplished.
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Their podcasting strength is that they are experts in their subject manner. Kathy and her co-host, Inez, have traveled to more than 50 countries.
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She warns new podcasters that your show will take a lot more of your time than you estimate.
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Be prepared to spend limitless amounts of time on social media in order to connect with your audience and promote your show.
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She advises that new podcasters concentrate on quality about all else instead of downloads. If you produce quality content, the audience will come and stay.
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Finally, her best piece of advice is to choose a topic that you LOVE so you never get tired of talking about it.
Kathy's Fantasy Podcaster: Princess Diana
Kathy's Hypothetical Podcast About Her Life: A Wholesome Mid-Westerner
Please follow @XXWillTravel on Twitter, @XXWillTravel on Instagram, and on Facebook! You can subscribe and listen to the XX Will Travel on Podbean, iTunes, and Stitcher.
Vernon Ross teaches podcasters, authors, coaches, and companies how to find their voice online, behind the microphone, on stage, and in any situation.
He is also the host of the Social Strategy Podcast, author of Master Your Message, social and digital strategist and inspirational speaker whose insights are based on real world experience.
I met him at Podcast Movement 2016, and I am so happy to welcome my new pod pal to the show!
Vernon's Podcasting Smarter Tips:
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Vernon started his podcast to increase his professional authority in his business.
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Through podcasting, Vernon learned self-awareness, and discovered his gift for talking to people and helping them tell their stories.
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He has collected a number of opportunities directly and indirectly from podcasting including speaking gigs, a book deal, and a college teaching job.
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Know who you are, and reflect that in your show. Knowing who you are and what you have to say will help you find sponsors that align with your message.
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Don't worry about what other people think. If you have a point of view not everyone will agree with you, or like what you have to say.
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Vernon landed A-list guests by asking when they weren't doing interviews and suggesting an original topic for them to talk about.
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Don't let your fear keep you from starting.
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He doesn't like rambling podcasts. He listens to Art of Charm, Experts On The Wire, Podcast Junkies, Side Hustle School, and the Tim Ferris Podcast.
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If you are serious about podcasting, attend conferences! You need to surround yourself with people who understand what you are doing. You can meet Vernon at Podfest in Orlando in February, as well as me! Look for us at the Podbean table. :)
Vernon's Hypothetical Podcast About His Life: Holy Crap, How Did That Happen?
Vernon's Fantasy Podcasters: Jesus, Barack Obama, and the first Native Americans
Find Vernon In These Places!
Book: Master Your Message http://amzn.to/2hDvTPL
Host: The Social Strategy Podcast
Web: http://vernonross.com
Twitter: @rosspr
Do you dream of the day when you can say you've reached 200 podcast episodes? My guest this week has accomplished that podcasting milestone. Evan Harris is an improviser and actor in Greenville, SC. He is also the creator and co-host of The Bearded Ones Podcast and generously shares his perspective after reaching his 200th episode.
Evan Harris' Podcasting Smarter Tips:
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His podcast is a prime example of podcast evolution. His early episodes were burdoned with a rigid format that wasn't working, and horrible sound quality. Luckily, they made the changes needed to improve the show, but it took some time to get there. Big Lesson: Don't quit, work on getting better, and keep going!
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He and his co-host, Jason Underwood alway skeep their goal in mind: To always be entertaining and/or funny. This means aggressively editing out any pieces of the show that just aren't interesting. Big Lesson: You need to edit your show
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Don't assume that people want to hear you talk. They don't.
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Evan and Jason both prep for the show by collecting notes, stories, and video clips prior to each episode, and collaborate prior to every show. However, they are careful not to over-prep so they can react to each other's contributions in an authentic manner.
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Evan's only regret is not starting his podcast sooner. It's a struggle competing with A-D list celebrities with built-in followings who are now getting into podcasting.
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Sometimes, it's like getting water from a stine when he and Jason think a topic or bit for the show will be great, and it's not workign out the way they imagines. He's learned that by doubling down on it, they often get to some golden content, and they can edit out the junk in post production.
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There were some distinct peaks and valleys getting to their 200th episode. Two years ago they took a six month break when they got both busy and discouraged with their download numbers. And yes, it killed their download numbers until they recommitted to the show and decided to produce regular content no matter what.
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Another strategy that helped their numbers was actively joining kindred networks and using those platforms for cross promotion and exposure to new audiences.
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Evan pointed out that unlike traditional media, nobody can make you stop podcasting but you. In other words, anyone can make it to 200 episodes if they take the committment to their show seriously.
Evan's Fantasy Podcaster: Zombie Abe Lincoln
Evan's Hypothetical Podcast About His Life: "True Self Deprecation"
Good Starter Episode of The Bearded Ones Podcast: Episode 200!
You can listen to The Bearded Ones on Podbean, iTunes, and Stitcher. Find them on Facebook and Twitter too!
This week we are joined by Joe Cozzo of The Joe Cozzo Show. Joe is a comedian, podcaster, and criminal defense attorney who describes his show as a podcast about absolutely nothing and everything.
Prepare to be guilty as charged of being a smarter podcaster thanks to Joe's unique podcasting insights!
"If you aren't doing video you are doing yourself an injustice." --Joe Cozzo
Joe Cozzo's Podcasting Smarter Tips:
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Joe is always searching for people with great stories. He uses a combination of Craigs List Ads, his past criminal clients, and interesting people in his life like Crazy Robert.
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His interviewing skills are a direct result of studying Howard Stern.
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Joe is so passionate about podcasting he gets up at 5:30am to start gathering research and organizing sound bites.
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Joe preps his guests through email and texts rather than talk to them directly in order to keep the interview as fresh as possible. He instructs every guest to be as real as possible.
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Everyone is unique if you listen. The key is makign the guest comfortable so they feel good talking to you and opening up about their life.
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Joe recommends Facebook as the best tool to market your show. He has an active Facebook Page and is considering a group. He interract with everyone who comments on his page, and YouTube videos. He also invests in Facebook ads to expand the reach of his episodes.
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Although he has one advertiser on his show, he is still working on how to generate enough revenue to allow him to work on his show full-time.
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The thing that bothers him the most is that he doesn't yet have the resources to pay his regular guests, and the people who help behind the scenes. This is a big goal for the show as it continues to grow.
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Joe experienced a huge boost to his show when he started complementing his audio content with YouTube videos. He strongly believes every podcaster needs to embrace video, especially Facebook Live.
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Joe gives guests his home telephone number. He strongly believes that the key to building your audience is building real relationships.
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Joe uses a That-2 to record audio from his telephone.
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Joe doesn't like to listen to shows similar to his because he doesn't want to be over-influenced.
Joe's Fantasy Podcaster: Elvis
Joe's Hypothetic Podcast About His Life: The Life and Mess Of Joe Cozzo
Good starter Episode of The Joe Cozzo Show: The Coney Island Coin Toss
You can listen to The Joe Cozzo Show on Podbean, iTunes, and Stitcher. Please follow Joe on Twitter and Facebook too!
Thanks again for listening to Podcasting Smarter! If you are enjoying the show, please consider giving it an iTunes review. It helps! :)
This week, I am joined by podcaster, Rebecca Duke. Rebecca is the co-host of the True Crime and Mysteries Podcast which is on a mission to bring awareness and ultimately, resolution to victims of violent crime. She and her co-host Michael give victims a voice through advocacy and real investigative journalism, using their podcast.
Rebecca's Podcasting Smarter Tips:
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Rebecca had an idea to do more than entertain with a podcast. She now uses her podcast to act as an advocate for crime victims, and actively investigates criminal cases. She podcasts with a purpose!
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As a podcaster, she has found that witnesses are more willing to open up to her as a non-traditional journalist.
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She feels that more podcasters can and should use the medium to act as journalists to help solve crimes, and complement the work of police departments because podcasters are less constrained and more agile.
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Rebecca is an academic writer, so she finds storytelling challenging, but her co-host, Mike helps keep her on track--especially when she gets emotional.
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Rebecca uses a facebook Group instead of a facebook Page to connect with her listeners, and keep them up to date on her investigation. Her Facebook group members will even jump in and help pick up court papers when she can't make the trip.
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Rebecca has a crowdfunding campaign as well as Amazon affiliate links to raise money to help cover travel expenses related to th einvestigation work.
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Eventually, Rebecca and Mike would like to buy a travel trailor and travel around the country to help bring awareness and their investigation skills to other cases in need.
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Rebecca spends 40+ hours a week on her podcast!
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They record with a Mac and use Garage Band to edit and compose show music. They use a Blue Yeti microphone with a pop filter.
Rebecca's Fantasy Podcaster is Charles Darwin
Rebecca's hypothetical podcast abour her life would be called "Organized Chaos"
Please check out their investigative series on the Tiffani Streling Case. Developmens are happening through their investigative efforts that may finally bring closure to this case and justice for Tiffani!
You can listen to True Crime and Mysteries Podcast on Podbean, iTunes, and Stitcher. Please follow the show on Twitter, and join their Facebook group to stay abreast of their work.
On this episode, we are shaken and stirred by Mike Stojic, the host and creator of Make It A Double--The podcast that talks booze, spirits, history, mixology, and the people and stories that make them great.
Mike mixes us up a cocktail of great advice on this episode of Podcasting Smarter.
Mike's Podcasting Smarter Tips:
- Mike invests extra time editing his podcast in order to tell a story in a creative, entertaining fashion.
- He finds all his music at freemusicarchive.org where he selects the perfect music for the mood of his show. He puts attributes for all the music on his website.
- Find your passion. Anyone can talk. but not everyone has a passion they can share that they enjoy talking about.
- The best guests are great storytellers, and the best storytellers have a passion.
- He grows his audience through his guests' networks, and by collaborating with other podcasters with sponsor spot exchanges and cross promoting.
- He uses Facebook ads to promote his episodes and sees a jump in downloads when he does.
- Mike keeps his studio simple with an ipad, 2 mics, and a 2 channel amp. He records directly into his ipad using BossJock.
- Podcasting led Mike to his partner in his soon to open bar, Revival 1869, as well as friendships with people in the spirits business that have helped him develop his bar menu.
Mike's Fantasy Podcaster(s): Quentin Tarantino & Boris Johnson
Mike's Hypothetical Podcast ABout His Life: The Wandering Whiskey Adventures
Start with Episode 1 of Make It A Double titled, Moonshine and thank me later! :)
You can listen and subscribe to Make It A Double on Podbean, iTunes, and Stitcher. You can also follow Make It A Double on Facebook and Instagram!
Thanks for listening, sharing, and reviewing Podcasting Smarter!
This week I am joined by Scott Wagaman, the co-host of Watch Talk Wrestling. Scott is apodcaster who has taken his extreme passion for wrestling and transformed itinto a unique podcast.
Scott shares what it's like wrestling with a podcast, and let's us know what he learned along the way to 100 episodes.
Scott's Podcasting Smarter Tips:
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Scott found a way to differentiate himself in the crowded genre of wrestling podcasts. To do this, he had to take his time launching the podcast until he figured out an angle to make his show unique.
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The best money he has ever spent on his podcast was for better microphones. They now use Shure SM58 mics and pop filters for better sound quality.
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They keep their podcast entertaining by adopting characters grounded in themselves while staying true to a wrestling theme.
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They primarily use Twitter for social media. Follow them!
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Outside of social media marketing, they print and handout fliers as people leave local music shows, and wrestling events.
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They will also trade 30 second spots with other podcasts to tap into new audiences.
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They are coordinating with other wrestling podcasts in their area for a regular round table to cross promote each other's shows.
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He uses the ios app, Logo Creator that allows him to create logos and visuals from his phone.
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They hit a rocky patch around episode 40, but decided that they should keep going, and now they are having even more fun than when they just started.
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If Your numbers dip, don't get discouraged, because they will fluctuate.
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Don't depend too heavily on iTunes, most of their downloads come from other listening platforms.
Scott's Fantasy Podcaster: Eddie Guerrero
Scott's Hypothetical Podcast About His Life: Farts and Boogers
Best Starter episode of Watch Talk Wrestling: WTW Ep. 73: The Monday Night Wars
On this episode of Podcasting Smarter, I am joined by Dave Bullis who is a screenwriter, director, producer, and podcaster in the Philadelphia area. He is just one person, and his show, the Dave Bullis Podcast was voted one of the best filmmaking podcasts by Mentorless, the Indie Film Academy. And Podbean.
Dave Bullis' Podcasting Smarter Tips:
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Don't underestimate the value of creating. Podcasting reignited Dave's creativite spark and got him writing again.
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Podcasting will expand your network by giving you a reason to connect with interesting and influential people by inviting them on your podcast.
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Everyone has a unique story based on their journey. Even when they come from the same background or industry.
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Instead of looking at podcast production as a ton of work, be happy that you get to do it and reap all its benefits.
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Find guests by having a contact form on your website, getting previous guest recommendations, and scouring social media.
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Make it easy for guests to share their episode by emailing them with links to the show. Also tag them on social media with a photo, and use their name as a hashtag.
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Dave monetized his show by a combination of crowdfunding, and Amazon as well as Audible Affiliate links.
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Dave's favorite productivity tool is Evernote.
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Have a specialized angle. The barriers to entry are so low, you are now in a war for eyeballs and ears. You need to stand out.
Dave' fantasy podcaster: Mel Brooks
Dave's hypothetical podcast about his life: WTF with Dave Bullis, a comedy show.
Best starter episode of the Dave Bullis Podcast: Episode 131-Joseph Poliquin
You can find the Dave Bullis Podcast on Podbean, iTunes, and Stitcher. Don't forget to follow him on Twitter and Facebook too!
On this episode of Podcasting Smarter, I am joined by Stacey Taylor, a veteran podcaster from Birmingham, England who started podcasting back in 2007 when she worked at the world's most boring job. She is the host of Stacey's Pop Culture Parlour and Podcast On A Half Shell where she talks nerdy about comics, films, TV shows, books, video games, and of course the Teenage Mutant Ninja Turtles. We have lots of fun nerding-out on podcasting.
Stacey's Podcasting Smarter Tips:
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Don't be surprised when people care about what you have to say. When Stacey's first podcast came to an end, she thought that was the end of her podcasting until some listeners encouraged her to start another one.
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Podcasting helps you find other people who care about the same things you do.
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Podcasting has given her the confidence to reach out to her heroes and to really get to know them by inviting them on her podcast.
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Stacey enjoys a large social circle of people from all over the world that is a direct result of her podcast.
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Listen back to your episodes as a listener without worrying about the stresses of recording and editing. It's a great way to improve your podcasting skills.
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She prefers podcasts with more than one host, but only when they have a chemistry, and don't talk over top of each other. She wants to feel enthusiasm and passion from podcast hosts.
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Know your niche, and carve out your unique space within it.
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Stacy has grown her audience by being a guest on other podcasts and tapping into their listeners.
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Advice to new podcasters: Don't expect a bajillion downloads right away or you will set yourself up for failure. Pay attention to and serve your core audience.
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She empathises with her guest's need to feel comfortable. Days before recording, she asks if there is anything they need, or of they have any questions. She also makes sure to prep them thoroughly about the podcast topic and flow, so they can relax and have fun with her.
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Prep, prep and more prep for your interviews.
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Small audiences can reap massive rewards. A small, but enthusiastic audience can open doors, give you terrific engagement, and a very rewarding podcasting experience.
Stacey's Fantasy Podcaster: Mitch Hedberg
Stacey's Hypothetical Podcast About Her Life: A Big Ol' Mess
A Good Starter Episode of Stacey's Podcasting Parlour:
Episode 37 - Arnie Tourette’s & Squid Fist Bumps
You can listen to Stacey's Pop Culture Podcast on Podbean, iTunes, and Stitcher. You can also follow Stacey on Twitter!
This week, I am thrilled to be joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast,and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.
Zephan's Podcasting Smarter Tips:
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When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that jelled with the premise of his show.
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Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing a an audience.
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People spend too much time and energy trying to strategize ways to get on iTunes New & Noteworthy. Zephan used the book, Outrageous Advertising That Is Outrageously Successful as marketing inspiration for his podcast instead.
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At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them. and handed them out at the conference. His guerilla marketing tactics were a huge success.
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Use the technique of "Pattern Interrupt" to keep your show from being monotonous, and keep your listeners' attention.
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When starting out, look at what everyone else is doing and approach things differently in order to stand out.
Zephan's Fantasy Podcaster: Alan Watts
Zephan's Hypothetical Podcast About His Life: From The Toilet To Entrepreneur
Listen to The Year of Purpose Podcast on Podbean, iTunes, and Stitcher. Follow Zephan on Twitter and Facebook.
If you get a chance, please give Podcasting Smarter a review on iTunes! :)
"Success for me, for the podcast is making sure I have an interactive community." --Elijah Bailey
This week on Podcasting Smarter, I am joinedby Elijah Bailey who podcasts out of Blacken Studios; a professionalpodcast studio located in Oklahoma City. Elijah is the co-host of severalpodcasts including: The Elijah Bailey Show, The Black Box, Hoya The Warrior Way Podcast, and A Lil Bit O Anime. Get ready because you are about to learn how to be a podcast warrior.
Elijah's Podcasting Smarter Tips:
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Don't obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
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Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
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As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
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Make it easy for people to find and listen to your show. Elijah's initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
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He always asks what his "Perfect Audience Member" wants from his show.
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Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
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Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
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A podcaster needs a mindset of determination to get through moments of discouragement.
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Go to conferences associated with your podcast content to find and meet great guests for your show.
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Elijah's first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.
Elijah's Fantasy Podcaster: Bruce Lee
Elijah's Hypothetical Podcast About His Life: A Walk Of Contemplation
Find all of Elijah's podcasts on Podbean and at BlackenStudios.com
Follow Blacken Studios on Facebook, Twitter, and Instagram too!
“You can be a very charismatic introvert.” Olivia Fox Cabane
This week on Podcasting Smarter, Beth Buelow is here to help us get out of our heads and into being smarter podcasters. Beth is the host of the Introvert Entrepreneur Podcast where she helps introverts amplify their strengths so they can become better leaders and entrepreneurs. She is also a business coach, author, blogger, and a professional speaker. Wowzer!
Beth's Podcasting Smarter Tips:
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Introverts make great podcasters because they prefer one on one conversations, and tend to be the best listeners.
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Due to the intimate nature of podcasts, they can be effective lead magnets for people with personal service businesses such as coaches. The podcast allows potential customers to get to know you, and trust you which makes it easy for them to decide to work with you.
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Think of all the ways you can use your audio content. Beth re-purposed her podcast into a popular blog, and even wrote the book, The Introvert Entrepreneur.
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Beth regrets not getting help with her podcast sooner because it could have saved her valuable time. She now spends $300 a month in podcast production help and show notes. This frees up her time to work with the paying clients that find her through the show! Smart!
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By interviewing leaders in your field, and promoting their accomplishments you can create a "Circle of Champions" who will be eager to support you when needed.
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Always stay true to the essence of your show even when you make changes to the format.
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Beth uses TimeTrade to help with the scheduling of guests. She also uses a password protected form to collect details on her guests to save some research legwork. Her form was created with a Wordpress plugin called Formidable.
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Introverted podcasters can find it overwhelming to attend podcast conferences so it's important to pace yourself, and practice self care. Beth suggests watching out for the "shoulds". As soon as you feel like there is something you should do, it's a sign that you may be making unrealistic assumptions.
Beth's Fantasy Podcaster: Carl Jung
Beth's Hypothetical Podcast About Her Life: The Art Of Napping
The Must-Listen-To episode of The Introvert Entrepreneur: Ep. 119 Fred Mandell on the Intersection of Business and Creativity
You can find Beth, her book and her podcast on her website at The Introvert Entrepreneur.
Like On Facebook!
Follow On Twitter!
Listen to The Introvert Entrepreneur podcast on Podbean, iTunes, and Stitcher!
"It's probably not great for your brand, as a blogger, to promise a podcast, and pod fade." -- Abby Glassenberg
P { margin-bottom: 0.08in; } This week on Podcasting Smarter we learn a lot from Abby Glassenberg. Abby is the host of the successful podcast, While She Naps. She is also a creative entrepreneur whose podcast is just one thread of a rich career she has sewn together that includes blogging, writing, sewing, teaching, and design. So impressive!
Abby's Podcasting Smarter Tips:
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Podcasting gives you an excuse to reach out to influencers and industry leaders in your field and connect with them in depth by having a conversation with them on your show.
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Curating your guest list is an act of creativity. There is an art to finding a guest that will benefit from being on your podcast as much as your show benefits from their interview.
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As a blogger, Abby already had an audience. She didn't want to make a promise to her audience that she couldn't keep, so she took the time to plan her podcast and consider the publishing frequency she could maintain in the long-term.
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As the content creator, promoting your podcast is entirely your job, not your guests'. Make it easy for them to share the show by providing them with links, and visuals, but don't get upset if they never do.
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To instigate engagement, she asks al her guests to share three things they are enjoying such as books, apps, etc. She then finds social media accounts for the things mentioned and tags them along with a link to the episode to let them know they were recommended on her podcast. What a great idea!
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Abby uses the Pocket App and Slack to help her productivity. With Pocket, she can save articles that are interesting to her audience and include them in a weekly newsletter, along with a link to her recent episode. This allows her to provide tons of value without spending a ton of time. SMART!
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Once your podcast becomes popular, you will start gettign pitched by potential guests. You need a plan for how you handle it. Since curating her guest list is such an important part of her show, she decided to not take any pitches.
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Be patient with sponsorships. Abby waited to pursue sponsors until she was confident in her audience and the stability of her show.
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She offers advertisers a lot of value for their sponsorship, and even includes several options for how their ad is delivered. One of those is a two minute interview! Another great idea!
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You don't need a gigantic audience in order to monetize your podcast. After being turned down by MidRoll, Abby handled her own advertising with lots of success.
Abby's Fantasy Podcaster: Elon Musk
Abby's hypothetical podcast about her life: She Holds It All Together
Must Listen To Episode of While She Naps:
Episode #71: Kathy Phillips, Creative Director at Springs Creative
You can listen to While She Naps on Podbean, Stitcher, and iTunes. You can also enjoy the blog, While She Naps.
"The more we are willing to reach out and help each other, the better the world will be."
-- Bruce Langford
Bruce Langford is not only the host of the Mindfulness Mode Podcast, but he is also a life coach and mindfulness counselor. Stay in this moment, because Bruce is going to help us wrap our minds around our microphones and be more calm, focused and intentional podcasters!
Podcasting Smarter Tips From Bruce:
- Three ways podcasters can be more mindful: 1. Meditate daily. 2. Use the power of habit and read the book, Power of Habit. 3. Make it a professional thing, and take it seriously.
- Don't strive for perfection. 80% is usually good enough to get things done, and move on to the next project. Don't let perfection be your excuse not to launch.
- Don't be afraid to request interviews from big name guests such as best selling authors. Be sure to do a little extra research, so you can approach from a place of knowledge.
- Preparation is a way to calm to your mind in times of stress and nervousness. Be prepared, and have back-up plans in place.
Must-Listen To Episodes of The Mindfulness Mode Podcast:
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Episode 000: Mindfulness, Bullying, and A Passion for Helping Others
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Episode 003: PJ Dixon: Inspiration And Wisdom To Make Your Day Amazing
You can listen to The Mindfulness Mode Podcast on Podbean, Stitcher, and iTunes. You can also find Bruce on Facebook and Twitter.
If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it. –Toni Morrison
If there is a podcast you want to hear, and it hasn't been recorded yet, you must be the one to produce it! This week I am joined by Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library's public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!
Podcasting Smarter Tips from Halle
- Co-host chemistry builds over time
- Divide up the show production duties for an equal division of work.
- In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.
- When they started, they weren't many shows doing reading recommendations so that helped them stand out.
- To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.
- Podcasts are a great vehicle for community outreach for businesses and organizations.
- Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.
- Like a good book, you need some sort of structure and narrative to your podcast.
Must Listen To Episodes:
Episode 24: Current Events Episode 28: All-Time Favorites
Listen to the Well-Read Podcast on Podbean,and iTunes
Follow them on Facebook and Twitter!
Check out the Beaufort County Library!
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"You've gotta think big to be big." --Austin Petersen
Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party's 2016 nomination for President of the United States. He came in second to Gary Johnson. P { margin-bottom: 0.08in; }A:link { }
Podcasting Smarter Tips From Austin Petersen:
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It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.
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On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.
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Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don't do what everyone else is doing unless you can offer a unique value proposition.
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With regard to social media: Think of your followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.
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Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.
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Your audience will connect with you based on your attitude. What you put out there, you will get back.
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You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business.
Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty
Listen to more of The Freedom Report on Podbean, iTunes, and Stitcher.
Follow on Twitter, Twitter, and Facebook!
This week on Podcasting Smarter, Jen talks to Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!
It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowd funding efforts.
Podcasting Smarter Tips from Rex Factor:
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Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes.
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Your fans will want to financially support your show and you can do more for them with their funding.
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Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.
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They started an "insider" hashtag that fans use that references an episode about a monarch with a less than memorable mark in history. #RememberAed
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Make sure you have good audio quality from the beginning.
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Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.
Must Listen To Episode: 44. Charles II (Restoration)
Rex Factor on Podbean
Rex Factor on iTunes
Rex Factor on Stitcher
Rex Factor on Twitter
Rexfactor on Facebook
This week on Podcasting Smarter, we are recording from Podcast Movement 2016 with Shawn and Richard, the co-hosts and producers of The Language of Bromance Podcast. This episode was recorded using Podbean's mobile app recording feature and the Go Mic by Samson. I picked it up at the Samson booth the day we recorded! It's only $40!
We purposefully left an interruption in the recording since it was part of the experience of recording during the Podcast Movement conference.
Richard and Shawn initially started podcasting as a means to stay connected after moving apart. Now, two years later, they are part of the PodBros Network, and have a growing community of rabid fans who enjoy the hilarious worlds they create around obscure, historical events.
"Always remember why you are doing your podcast. Praise is humbling, but that doesn't make me talk into the mic, it encourages me to talk into the mic." --Richard
Must Listen To Episode: 84 Planet Of The Emus (seriously, I laughed so hard, I cried.)
The podcast has been an impressive creative outlet for Shawn and Richard. Their unique storytelling has led them to film making, and creating comics. Adult coloring books may even be in their future.
Podcasting Smarter Tips from Shawn and Richard:
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Don't be afraid to experiment with your show. Not everything will work, and that is ok. Keep creating!
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Promote your show on Reddit. The community holds you accountable. You have to give to get in Reddit communities.
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Don't waste your audiences time. They have lots of choices.
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Don't be afraid to edit things out.
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Create a community around your show. They have the L.O.B. Army.
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Podcasting leads to many unexpected opportunities.
You can find The Language of Bromance on Twitter and Facebook!
"All our dreams can come true, if we have the courage to pursue them.” -Walt Disney
Welcome to the first show of our first season of Podcasting Smarter! Joining us on this episode is Mike Rahlmann, host of the Be Our Guest (WDW) Podcast! With over 5.5 million downloads and morethan 1,000 episodes, the Be Our Guest Podcast is a trusted resource for anyone wanting to squeeze all the fun they can out of their Walt Disney World experience.
Mike generously shares his eight year odyssey of podcasting, and his enthusiasm for the platform has only grown over the years. He credits the community that grew around his podcast for him finding a new career as a WDW travel agent, for running marathons, travelling and for conquering his fear of flying.
"One of the powers of podcasting is that you can make a difference." --Mike Rahlmann
Mike's Podcasting Smarter Tips:
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Mike recommends aligning your podcast with a charity to see the power that your podcast has to make a difference. The Be Our Guest Podcast will be podcasting for 12 hours straight on Sun. July 31, 2016 to raise money for Give Kids The World. Last year, they raised over $20,000 from their amazing audience.
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The key to Mike's podcasting success has been community. He encourages us to connect with our listeners on a deeper level both online and off. His show has done this by organizing a running team, having annual cruises, being active and curious on social media, and incorporating listeners into their show.
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Mike shares how by adding a live show into his podcasting schedule his team opened up a different kind of engagement with their audience. He uses a combination of Mixlr and Skype to make that magic happen.
We are thrilled to have the Be Our Guest Podcast in the Podbean family of podcasts. You can listen to the Be Our Guest Podcast on Podbean, iTunes, Stitcher, and Google Play. You can also connect with their incredible community on Facebook and Twitter.
Thanks for listening! You can tweet at us @podbeancom and we invite you to join our Podcasting Smarter Facebook Group!