Competition Curious: Recent Episodes
Suki van K
Welcome to Competition Curious, the podcast for business owners and marketers who are curious about running competitions.
Each week, I share actionable advice, real results and insightful interviews to satisfy your competition curiosity and grow your brand with competitions and giveaways that get real results.
I am your host, Suki van K - the world’s first and only - expert, strategist and complete nerd when it comes to competitions. With over a decade of experience creating competitions for big brands, small businesses and marketing agencies alike, I’ve managed millions of dollars in prizes and helped launch hundreds of wildly successful competitions.
The Competition Curious Podcast (and me, Suki van K) are taking a short break, but we will be back with more competition content and giveaway goodness to satisfy your curiosity.
In the meantime...
- Check out past episodes of the Competition Curious Podcast on Spotify or Apple
- Catch up on the Competition Curious vlog versions at https://www.youtube.com/origamiglobe
- Keep your curiosity alive with over 150+ blog posts over at https://origamiglobe.com/the-fold/
See you very soon!
One of the hardest parts of running a competition is getting the legals right - so this week we're deep diving into the rules for running competitions on Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and TikTok...
In this episode...
- You'll learn why tagging and sharing are expressly forbidden for Facebook competitions
- Why Instagram (and Facebook) insist you release them from liability - and how to do that
- The rules Twitter has to help you run a good competition on any platform
- Why Pinterest only allows you to give one entry per person...
- The quick version of YouTube's long, dry and boring rules
- Why LinkedIn hates competitions (like, really, really hates them)
- What TikTok thinks about competitions on their platforms (especially pie-eating competitions...)
Show links...
- Find the most up to date rules here: https://origamiglobe.com/competition-rules/
- Learn the difference between a competition, contest, sweepstake and giveaway here: https://origamiglobe.com/what-is-a-competition-and-whats-the-difference-between-a-competition-giveaway-sweepstake-and-contest/
- Get the lowdown on tag and share competitions here: https://origamiglobe.com/are-tag-a-friend-in-the-comments-competitions-allowed-on-instagram/
- Find out the difference between a game of chance and skill here: https://origamiglobe.com/game-of-chance-vs-game-of-skill/
If you've enjoyed this episode, please don't forget to subscribe and follow, rate and review! Thank you!
This week I answer one of your most common questions about Facebook and Instagram competitions - are you allowed to ask people to tag and share to enter a competition?
Listen to this week's episode to find out...
- Why you should never ask your entrants to tag and share on Facebook competitions
- How Instagram's competition rules differ from Facebook's rules when it comes to tagging and sharing
- Why 'tag a friend' in the comments competitions on Instagram should technically be permitted...
- PLUS how you can still get tags and shares as part of your competition without breaking a single rule...
Show links...
- Keep up to date with Facebook and Instagram's competition rules here: https://origamiglobe.com/competition-rules/
- Read the full tag and share blog post here: https://origamiglobe.com/are-tag-a-friend-in-the-comments-competitions-allowed-on-instagram/
- Get to know me better here: http://instagram.com/origamiglobe/
If you've enjoyed this episode, please follow and subscribe, rate and review - thank you!
I'm not going to lie, Facebook Ads can be daunting. Which is why I've asked Dahna Borg of Bright Red Marketing to join me for my first ever guest episode and share everything she knows about running Facebook ads for competitions - after all, she is the one who taught me everything I know about ads...
Join us as we chat about...
- Why it’s so important to have a strategy when it comes to Facebook Ads
- how you can get started with Facebook Ads - even on just $5 a day
- Mistakes to avoid when it comes to running ads for your competition and for your business
- How ads (and competitions) can show you where your sales funnel might be broken
- What stats to keep an eye on whilst your ads - and competition - are live
- Key Facebook Ad terms like ROAS, ROI, lookalike audience and retargeting
- PLUS learn why we hate Facebook's 'Boost Post' button with a passion.
Show links...
- Join the waitlist for Bright Red Marketing's Facebook Ad course: http://brightredmarketing.com.au/
- Get to know me better here: http://instagram.com/origamiglobe/
If you've enjoyed this episode, please follow and subscribe, rate and review - thank you!
The type of competition you choose to run affects not only the results you get but your legal obligations too. That's why it's important to know the difference between a game of chance and a game of skill, which type you're running and what that means for your competition.
Join me this week to find out...
- What games of chance and games of skill actually are and how they're different
- How to work out which type of competition you're running (chance or skill)
- How the type of competition you choose directly affects the results you'll get
- What the different legal considerations are for each type of competition
- What the advantages and disadvantages are of games of skill vs chance
- PLUS which type of competition is best for your business and why...
Showlinks...
- Read the blog version here: origamiglobe.com/game-of-chance-vs-game-of-skill/
- Watch the vlog version here: youtu.be/NNUyzVQyOS4
- Start planning your competition here: https://origamiglobe.com/kickstart/
- Or get to know me here: instagram.com/origamiglobe
If you've enjoyed this episode I would really appreciate it if you could leave me a review, thank you!
The easiest part of a competition is deciding to run one... the hardest part is deciding what that competition should actually look like. So let your #fairycompmother (that's me) inspire you with 18 giveaway ideas perfect for small businesses.
In this week's episode:
- Find out the best competitions to run to collect user generated content
- Learn the different ways to boost the perceived value of your prize (and get more entries)
- Discover how to make your competition or giveaway more attractive and engaging to your audience
- PLUS add rocket fuel to your next competition with competition ideas that go beyond simple like and follow to win.
Show links:
- Check out the blog version here: https://origamiglobe.com/18-giveaway-ideas-for-businesses/
- Check out the OrigamiGlobe vlog here: http://youtube.com/origamiglobe
- Aaaaand get to know me better here: http://instagram.com/origamiglobe/
How do you know if you're ready to run a competition? It's actually a lot more simple than you may think - this week's episode is all about the three decisions you need to make before you're ready to run a successful competition.
Join me to discover...
- What three key decisions you need to make before running a competition
- Why setting yourself a competition goal makes every subsequent decision easier
- How giving away your own product or service will lead to higher engagement
- ... PLUS what you need to invest in your competition to ensure it's a success.
Shownotes...
- Find out more and join the Competition Mastercourse here: https://origamiglobe.com/mastercourse/
- Check out the blog: https://origamiglobe.com/3-things-you-need-to-decide-before-running-a-competition/ and vlog:
- ... or get to know me first on Instagram here: https://www.instagram.com/origamiglobe/
If you've enjoyed this episode, please remember to follow and subscribe, rate and review - thank you!
"What happens if no one enters my competition?!" is one of the most common concerns people have about running competitions, so instead of launching and waiting to see if anyone enters, I thought we could be proactive and learn how to guarantee entries for your competition.
Dive in to learn...
- How to avoid tech issues stopping people from entering your competition
- What to do if people see your competition but aren't entering your competition
- How to ensure the right people enter your competition
- ... PLUS 4 ways to guarantee you'll get entries for your competition.
Shownotes...
- Join my upcoming masterclass, How to run competitions that get leads and sales (not just likes and follows) here: https://calendly.com/origamiglobe/masterclass
- Find out more and join the Competition Mastercourse here: https://origamiglobe.com/mastercourse/
- ... or get to know me first on Instagram here: https://www.instagram.com/origamiglobe/
If you've enjoyed this episode, please remember to follow and subscribe, rate and review - thank you!
It's only fair that you should be prepared for what running a competition will bring - the good, the bad and the ugly. That's why I'm sharing twice as many reasons not to run a competition as reasons you should run a competition (I'm kooky like that).
In today's episode you'll learn...
- Why competition posts are 5.5x more engaging that regular social media posts
- How the dollar value of your prize has nothing to do with the actual value of your prize
- Why aiming simply for 'brand awareness' is a big waste of a competition
- How much work (and cost) is involved in running a competition or giveaway
- A whole bunch of tactics for making sure the right people enter your competition
- PLUS 7 more reasons you should run a competition and 18 more reasons you shouldn't.
Shownotes...
- Are you joining us to find out How to run competitions that get leads and sales (not just likes and follows)? Grab your spot here: https://calendly.com/origamiglobe/masterclass
- Find out more about my Competition Concierge service: https://origamiglobe.com/concierge/
- Join the Competition Mastercourse: https://origamiglobe.com/mastercourse/
- "Competition posts are 5.5x more engaging" source: https://buffer.com/resources/7-facebook-stats-you-should-know-for-a-more-engaging-page/
If you've enjoyed this episode, please remember to follow and subscribe, rate and review - thank you!
There. I said it. It's true. Like and follow to win competitions are a massive waste of your time and money and in this week's episode I want to show you not just why this is the case but what to do instead.
In this episode...
- You'll find out why like and follow to win competitions are one of the most expensive competitions you can run
- Why follow to win competitions are like herding your birthday guests into a nightclub... then being denied access
- Exactly how time-consuming like and follow to win competitions are (because it's better to know in advance than mid-way through, right?!)
- Why these types of competitions give you the worst return on the time, effort, brain space and money you invest in running them
- ... and what to do instead to gain followers AND subscribers AND sales whilst spending less money and less time on running a competition.
Show links...
- Register for the competition masterclass here: https://calendly.com/origamiglobe/masterclass
- Check out the blog and vlog version of this podcast here: https://origamiglobe.com/why-like-and-follow-competitions-are-a-waste-of-your-time-and-money/
- Get to know me better here: http://instagram.com/origamiglobe/
If you've enjoyed this episode, please follow and subscribe, rate and review - thank you!
Looking for ways to grow your business in 2023? How about adding 12,000 subscribers to your email list or generating $72,000 worth of sales from a single competition? This week I share real results from real life clients and competitions to show you 3 ways you can use competitions to grow your business in 2023.
Dive in to discover...
- How to use competitions to increase your site traffic by 50% (and generate $56,000 worth of sales in the process)
- How to add 12,000 targeted subscribers to your email list with a simple 'enter your email to win' style competition
- ... and how to turn a business from ghost town to fully booked and sold out using competitions and giveaways
Show notes...
- Read the full case studies for these clients - and more - here: https://origamiglobe.com/category/case-studies/
- Find out more about the Competition Mastercourse (and join the waitlist) here: https://origamiglobe.com/mastercourse/
- Hire me to get awesome results like these for your business here: https://origamiglobe.com/concierge/
- ... or get to know me first on Instagram here: https://www.instagram.com/origamiglobe/
If you've enjoyed this episode, please remember to follow and subscribe, rate and review - thank you!
In order to run a successful competition, it's important to know what a competition actually is, so in today's episode we explore the definition of a competition and what exactly the difference between a competition, giveaway, sweepstake and contest is.
We'll discover...
- Why the definition of the word 'competition' matters
- How defining what a competition is can help you run successful (and lawful) competitions
- Why we can use the words 'competition' and 'giveaway' interchangeably...
- ... but you'll rarely hear us use the words 'contest' and 'sweepstake' outside of North America
- Plus why us Aussies sometimes call competitions 'trade promotions' (and what that actually means for your competition).
Show links...
- Check out the blog and vlog version of this podcast: https://origamiglobe.com/what-is-a-competition/
- Find out more about my 8 week course and join the waitlist: https://origamiglobe.com/mastercourse/
- Get the lowdown on my Competition Concierge service: https://origamiglobe.com/concierge/
If you've enjoyed this episode, please follow and subscribe, rate and review - thank you!
Before we dive into all of the exciting competition content I've got planned for you over the coming episodes, I thought it was only polite to introduce myself and the Competition Curious podcast.
Get to know me, Suki van K, as I share...
- How I blagged my way into my dream job (which I found on Gumtree)
- ... which led me down the rabbit hole of competitions and giveaways
- ... and managing over $1,000,000 a year in competitions
- Plus why a $50,000 investment promise from my boss made me quit my day job to help business owners and marketers like you to run compelling competitions instead.
Show links...
- Get to know me better on Instagram: http://instagram.com/origamiglobe/
- Find out more about my 8 week course and join the waitlist: https://origamiglobe.com/mastercourse/
- Get the lowdown on my Competition Concierge service: https://origamiglobe.com/concierge/
If you've enjoyed this episode, please follow and subscribe, rate and review - thank you!
Welcome to Competition Curious, the podcast for business owners and marketers who are curious about running competitions. Each week, I share actionable advice, real results and insightful interviews to satisfy your competition curiosity.
I am your host, Suki van K - the world’s first and only - expert, strategist and complete nerd when it comes to competitions. With over a decade of experience creating competitions for big brands, small businesses and marketing agencies alike, I’ve managed millions of dollars in prizes and helped launch hundreds of wildly successful competitions.
So if you’re curious about how competitions can help you smash your marketing goals and grow your business, you’ll want to tune in to Competition Curious, with me, Suki van K, wherever you get your podcasts.