Online Course Elevator: Recent Episodes
Joshua Lyon (Online Course Growth and Marketing Mentor)
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Feeling the holiday burnout creeping in? This episode is all about freeing up your time and protecting your energy as the year winds down. I’m sharing strategies to help you automate your coaching, community, or course business, so you can actually enjoy the holidays with family—without compromising the customer experience.
We’ll dive into practical automation tools like Zapier, Calendly, and Motion AI Calendar to handle the repetitive stuff, plus ideas for a January-focused sales strategy that will give your 2025 a powerful start. Listen in to learn how to work smarter, not harder, and make this season one where you get to be fully present.
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In this episode, we’re getting real about something that trips up so many course creators, coaches, and community builders: authenticity. Ever feel like you’re putting on a mask, trying to play the “expert,” or struggling to show up as your true self? You’re not alone—I’ve been there too.
I’ll share my personal journey of dropping the need to be "the expert" and discovering a role that fits me naturally: the host and connector. It’s all about finding your unique way to serve your audience and letting go of the idea that you need all the answers.
Click here to sign up for the Course Elevator Resource and get everything I discuss in this episode, including the list of Creator Archetypes.
Hosted on Acast. See acast.com/privacy for more information.
I'm baaaccckk. Today I discuss why I took a break from this project and a little insight into where I'm going and how I'm doing it. Most importantly, we're talking about the evolution of written content into video and audio forms.
I'll share:
- My favorite tool for creating pretty much all content
- A quick strategy for moving from blog to audio or video content
To get access to my free library of resources I'm currently building, sign up here.
Hosted on Acast. See acast.com/privacy for more information.
We all face distractions in one form or another and most of them come from a place of fear or insecurity. In this episode, I want to dig into 4 types of distractions that I've seen course creators and online business leaders struggle with and that are limiting their ability to be successful.
For more content like this or to chat with me about your online course, follow me on Instagram @CourseswithJosh
Nothing is worth anything until the market proves it to be. The majority of people who attempt to create digital products experience failure because they don’t leverage one of the most amazing aspects of our industry - building the product alongside the audience.
In this episode, I want to talk about relational product building and how it helps to create products your audience actually wants and needs.
Send me your questions on Instagram! @CoursesWithJosh
In this live consultation episode, Brian and I dig into his experience and ideas and how he can transform them into his education product. This was an authentic conversation with someone who has been successful in their field and wants to learn how to translate that into a digital product.
We specifically talk about “how to get from idea to launching a beta course” which is a huge stumbling block for a lot of creators. You can check out Brian at www.thebrianorr.com.
We’re all inundated with ads and content telling us “this is the best strategy to use” and it’s easy to get sucked down a rabbit hole before you’re ready. In this episode, I want us to step back and look at the big picture of what it takes to sell a digital product.
If you’ve been asking yourself “how do I get customers” or “what’s the best way to sell an online course?” or even "where do I start with digital products?" then I hope this episode will give you some clarity.
Get ready to be inspired as I speak with Angee Hernandez, a renowned author, speaker, and social media coach. In this episode, Angee takes us on a journey into her entrepreneurial path and reveals her secrets to creating undeniable value through social media while still skyrocketing sales for her products.
Discover the art of crafting irresistible online courses as Angee shares her proven strategies for structuring education products that captivate your audience (she's bringing in 6 figures JUST in courses). Learn how to deliver exceptional value that leaves a lasting impact and paves the way for incredible sales opportunities.
Angee even shares some of her strategies for using ChatGPT and AI to improve her content on social. Also, make sure you check out Angee’s course, Build Your Influence Academy, here!
Brandon Duff is an expert at building assets that create ongoing cash flow. Along with all his entrepreneurial endeavors, he also teaches others how to do the same through his Cash Flow Community and YouTube Channel. In this episode, we get into how Brandon started this journey, and how he and his business partner have structured their membership to better serve their audience.
Check out Brandon Duff on YouTube @brandonduff
It can be hard to navigate growth as we build from simple solopreneurs, creating our online courses and content ourselves, to actually developing a team who can do things better, faster, and independently. You probably have asked yourself “Who do I hire to grow my course?” or “how do I work on my business, not in my business?” In this episode, I go over 5 roles that I have seen help other course creators tremendously as they grew. I also discuss a few of the key skills the person in that role needs to have (fun fact, I’ve hired a lot of these people throughout my career).
**I am not a tax or finance professional. The information in this podcast is all based on my opinion and you should discuss any changes to your business with your finance professional.
If you want to have real discussions about topics just like this…
👉 Join my community for course creators
Being a social media personality doesn't come easily to most of us - myself especially - and that feeling can hold us back from making progress in our business. In this episode I want to discuss 5 ideas that have been helping me lately and that I've been seeing other great creators execute on.
Also, if you'd like to get around other course creators and have authentic discussions about operations, marketing, experiences, and growth of an online course business, I'd love for you to join the community!
👉 Join my community for course creators