Marketing In The Morning: Recent Episodes
Joke De Swert
The Best, Daily Podcast if you want to easily start or scale your own online business. Hosted by Joke De Swert
How do you balance wild ambition with being present in the moment? Joke talks about finding a new way of doing business after becoming a mom.
One sentence can make the difference between an offer that sells itself or a dried up sales pipeline. In today's episode, Joke talks about the importance of getting your messaging down, before you build anything else.
As you're trying to grow your business online, do you share every aspect of your personality and life with your online followers? How much of yourself do you need to share in order to create an authentic connection with possible clients? In today's episode, Joke talks about positioning yourself online and how you can leverage social media to paint a picture of your ideal clients' dream outcome.
For the first time, Joke answers a question she got from a listener. What kind of content should you create to attract your first couple of clients?
Do you find yourself backing down or changing directions as soon as things get uncomfortable? So many coaches online are preaching this idea that we can grow while feeling in "flow". The problem is, most of us have never experienced a true flow state and so we confuse our comfort zones for "alignment" and "flow". What if we learned to accept that part of growing, whether in life or business, will be uncomfortable? In today's episode, Joke talks about how embracing discomfort will allow you to finally reach your goals.
Have you ever heard of omnipresence marketing? It's the secret weapon of successful businesses! In today's episode, I discuss the power of omnipresence marketing. We'll explore the benefits of being everywhere and how to use it to your advantage. Get ready to learn about the impact of brand awareness and why being present everywhere is key.
When we look at people who seemingly have become famous and/or successful overnight, we often don't see the years of trial and error that came before...
How can you use your flaws in your favor when you're trying to sell people on your products or services? All that and more on today's episode of Marketing in The Morning
Artificial intelligence is changing the landscape of content creation.
But what does that mean for you and your business? In this video, we explore how AI can help you create better content faster – and ways to make sure your audience stays engaged.
I recently made 10K from IG DM ADS, after spending only 70 euros. In this episode, I talk you through how we made that happen and how you can use dm ads to bring in extra revenue as well.
Sales calls are an important part of any business, but what do you do when no one shows up? In this episode I share my take on dealing with no-shows, and offer a few ideas on how to make your sales calls more effective.
If you want to get things done and be successful at anything in life, consistency is key. But how do you stay consistent when you don't see immediate results or life gets hectic? That's what we're discussing in today's episode.
When you start to surround yourself with people who do the same thing you do, whether you're a coach, an agency owner or you run an e-com business, it can start to feel like everyone is a coach. Or Everyone's an Agency Owner. Or Everyone's in Ecom. So how does your business still matter? That's what we're discussing in today's episode.
Did you know that you're actually doing your clients a disservice when you're charging too little for your services? No matter how tempting it may be to compete on price, in this episode we'll discuss why raising your prices is fundamental to getting your clients better results.
What do you say when a prospect tells you they want to think about it before making a decision? Up until a couple of months ago I wouldn't know how to handle this objection and I would lose the sale. Then I did a deep dive into high ticket selling and found a simple way to counter this objection...
After training and recruiting 100+ content creators, as well as building my own team, I've come to learn a thing or two about what to look for in the people you plan on hiring.
Is content really the first thing you should do when you're just starting your business and you need the cash to come in asap?
After running a YouTube Shorts Test on a small channel, Joke talks about how short-form content can nurture prospects through the sales cycle and how it can help you gain more subscribers and views.
Dreaming big is a crucial part of entrepreneurship. But who you share your aspirations with can have a major impact on the likelihood of achieving them. If you’re not careful, there are certain people out there who can crush your dreams before you even get close to making them a reality! In this episode, Joke tell you exactly who shouldn't be hearing about your business or career plans—and why it's crucial that you avoid giving away all the juicy details. So entrepreneurs: stop sharing those ambitions over coffee and take note—this could be the missing key to success!
In today's episode, Joke talks about diversifying your income stream so you can create some more stability with multiple income streams.
Ah, the holidays! 'Tis the season for turkey, family gatherings, and of course – sales promotions! As an entrepreneur, you know that sales promotion strategies can give your business a major boost on any normal day. But during this busy holiday season – particularly Black Friday and Cyber Monday – it's essential to make sure your sales promotion techniques are optimized for maximum results. So if you're ready to up your game this holiday season with effective promotional strategies, read on to find out what tactics will help put extra money in your pocket (and some extra goodies under the tree)!
It’s an unavoidable truth that many of us learn the hard way: hiring wrong can cost your business time, money and morale. From surprisingly high recruitment costs to missed opportunities due to a long vacancy period - it pays to get it right on the first try. So before you jump into sifting through resumes and offering roles left, right and center, take some time to consider just how important hiring smartly is for the success of your online business.
We all like to think of ourselves as glass half-full types, able to dream big and see the silver lining in every dark cloud. But what happens when vision is clouded by fear and worry? What if that worst case scenario becomes the unshakeable truth — how do we accept it then? Let's be real here — nobody plans for failure (although you should) but even smart entrepreneurs make mistakes along the way. So let's talk about embracing our worst case scenarios, because while they can feel paralyzing at first, understanding them better places us in a better position to plan ahead!
Tired of feeling constantly overwhelmed and bogged down by mundane tasks? Does it seem like you’re constantly stuck in reactive mode, frantically trying to keep up with customer support emails, managing your team's workflow, or just keeping the lights on? If so, it might be time to start automating parts of your business operations. Automation can free up a whole lot of time for you to spend doing the stuff that truly LIGHTS YOU UP -- things like content creation or product development. Plus, having automated processes will help make sure all those important little details don't slip throught the cracks! Keep reading for tips on how to get started automating your biz ASAP.
We've gotten so used to quick wins that when a product or service doesn't bring in 5 figures in the first month, we drop it entirely, create a new offer and start over. All over again.
In today's episode Joke talks about the power of sticking with the same offer for 12 months straight and repackaging it when needed.
Are you hiding behind "perfectionism" to procrastinate on your dreams? In today's episode Joke discusses how to finally take action on the things you've been putting off for so long.
In his book "Influence: the science of persuasion" Robert Cialdini writes about a fascinating assumption our brain makes when it comes to trends. Our brains automatically assume that a trend will keep going the way it has been going. How can we use this assumption when marketing our own business to the masses?
If you're doing less than 7 figures/per year, your focus should be on sales. In today's episode, Joke explains how to focus on getting more cashflow into your business while simultaneously building brand foundations and growing an audience.
When you're first starting your business, what do you focus on? Where other coaches preach the approach of creating your own Blue Ocean, Joke shares why it's better to sell at an existing marketplace first, before trying to build your own.
The best thing a prospect can say on a first call is: I'm already sold. How do I get started?
So how do you make sure every prospect shows up on the sale call, fully framed and ready to go?
This is where the 7 hour rule comes in!
How do you stay consistent on social media while you're busy running your business, and life always seems to "happen" on the days you plan to shoot content?
It's something I've struggled with for years. In Today's episode I speak about how my view on consistency has changed and how I am finding my own consistency these days.
Is your business trying to offer a solution to a non-existing problem? If you're having trouble converting leads, this might be the issue.
The more painful the problem you're solving, the easier it will be to grow your audience and scale your business.
No Matter how big or how small your business is, one thing will always remain the same. People buy from people or brands they can relate to or aspire to be like. So why are you not telling your story to build more trust?
Are you hesitant about offering a Money Back Guarantee for your products or services? Are you worried your refund rate will go through the roof? Let's take a look at some actual data, so you can decide what type of money back guarantee will work best for you business!
Are You Having trouble selling your offer? Without Knowing it, You might be trying to solve more than one problem at a time AKA you're catering to more than one core desire. In today's episode, you'll learn how to finetune your offer so it's ready for scale!
You can make 6, even 7, figures from a small audience. Then, why do follower and subscriber count still matter so much? Find out on today's episode!
Why does Steven Bartlett tell his Diary of a CEO listeners that he hopes no one is listening, but if they are to keep it to themselves? Why does signing an NDA instantly increase the perceived value of a service or collaboration? Find out on today's episode of Marketing in the morning!
Join me on the very first episode of Marketing in The Morning. The best podcast if you're looking at easily launching or scaling your own online business.