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Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation.

Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero to multi-millions ARR, twice.

In this episode, Kyle opens up about the habits, frameworks, and trade-offs that drive long-term success as a leader, parent, and athlete.

From rebuilding after failure to finding balance with two kids and a hyper-intense founder, this one’s packed with real talk on what high performance actually looks like.

What You’ll Learn

• How Owner.com rebuilt from $0 to $1M ARR in a year, twice

• Why Adam Guild’s intensity sets the bar for what “founder-led” really means

• How martial arts shaped Kyle’s approach to sales, discipline, and resilience

• The real trade-offs between startup growth, family, and health

• What separates great CROs from good ones and why “bar raising” matters

• How Kyle uses AI in his revenue org (and what actually delivers ROI)

• Why he doesn’t chase AI hype and how Owner’s mission keeps him grounded

• Lessons from Jason Lemkin on board trust, transparency, and tough feedback

Founders, sales leaders, and executives who want to:

-Scale teams without burning out

• Lead with discipline, not chaos

• Build brand trust that compounds

• Stay grounded while chasing growth

Connect with Kyle:

• Kyle’s Linkedin: https://www.linkedin.com/in/kylecnorton/

• Revenue Leadership Podcast: https://www.therevenueleadershippodcast.com/

• Owner.com: https://www.owner.com/

Connect with me:

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Owner.com’s story and rebuilding from $0 to $1M ARR

03:00 Lessons from martial arts and disciplined practice

07:00 Physical fitness as a superpower for startup leaders

09:30 What makes founder-led intensity different

13:00 Investing early in brand and why it paid off long-term

17:30 Balancing family, health, and high performance

24:00 The truth about kids, work, and “having it all”

26:00 What separates elite CROs from good ones

31:00 Company culture, ownership, and “the numbers too high”

34:00 Why building a personal brand matters as a leader

39:00 Kyle’s favorite podcasts and why he started his own

42:00 AI in sales and what actually works

51:00 Lessons from Jason Lemkin on trust and board management

53:30 Closing thoughts and reflections

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Charles Tenot is the CEO of Lemlist, the $33M bootstrapped B2B SaaS company behind LinkedIn favorites like Lemwarm, Taplio, and TweetHunter.

In this episode, he walks us through the transition from COO to CEO, what it’s like to follow a founder like Guillaume Moubeche, and how Lemlist builds brand without performance marketing.

He also unpacks his personal LinkedIn writing system (including how he gets post ideas on his motorbike), why repurposing content is underrated, and why shipping features again was key to breaking their $15M ARR plateau.

This one’s packed with stories and tactics from internal growth challenges to building a content-first culture that attracts top hires and drives 10:1 LTV to CAC.

What we cover:

• Charles’ transition from COO to CEO

• The honest truth about why Lemlist stopped growing and how they broke through

• How they restarted product velocity after 12 months of “tech debt”

• The Lemlist brand playbook: what it actually means to build trust

• Why Charles doesn’t believe in performance marketing (and what works instead)

• How he writes LinkedIn posts in 10 minutes

• His system for idea capture (Slack voice notes + ChatGPT for hook ideation)

• Why clickbait kills audience quality

• Internal content pods, incentives, and how Lemlist encourages employee posting

• Why he killed their SEO blog and what they replaced it with

Perfect for:

• B2B founders stuck at a revenue plateau

• CEOs looking to activate their teams on LinkedIn

• Marketing and brand leaders scaling a bootstrapped company

• Anyone trying to build trust in a noisy category

Connect with Charles:

• Charles’ Linkedin: https://www.linkedin.com/in/charlestenot/

• lemlist: https://lemlist.com/

Connect with me:

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 – LinkedIn is a game. Play it.

01:16 – Lemlist, Lempire, and $33M ARR

03:05 – What it’s like to take over as CEO

04:45 – The power of a “clear contract” when transitioning leadership

06:40 – Biggest lesson: trust your gut (even if the founder’s still around)

08:37 – Why Charles started posting on LinkedIn (and what pissed him off)

10:44 – Why personal branding helps attract top hires

12:38 – Can you track LinkedIn ROI? Not really. Here’s what to measure instead.

13:55 – Charles’ full posting system: ideation, hooks, writing, time spent

16:15 – The difference between engagement and quality (and how to balance)

18:37 – How he gets ideas on a motorbike (and his Slack system for saving them)

20:54 – “Done is better than perfect” The mindset for scaling content

23:00 – Why Charles doesn’t repurpose content (but why you probably should)

24:23 – Guillaume’s advice, and why you need your own voice

26:40 – “Why should anyone care what you write?” (Especially if you're early)

28:40 – Why every company should think like a niche content brand

30:55 – Internal pods, incentives, and how Lemlist encourages posting

34:33 – How Guillaume helps team members write—and why some say no

36:57 – Why they stopped paying employees for impressions

38:13 – 10:1 LTV to CAC – How Lemlist drives growth with brand

40:32 – Why they killed their SEO content

42:45 – What actually builds a trustworthy brand (from sales to product)

44:48 – Breaking through the ARR plateau: what finally worked

46:47 – Why complex orgs have lagging feedback loops

48:32 – “Ship something every month that excites the customer”

50:34 – How to build a personal brand when you’re just getting started

52:38 – Use your lack of experience as your brand

54:45 – “Do cool shit and talk about it”—Content advice for students and juniors

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails.

In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunderstood, and what it really takes to stay independent for 20+ years.

We talk about effort, writing, grit, parenting, and how the most meaningful success doesn’t always look like a unicorn.

Topics we cover in this episode:

• How Basecamp started as a side project and became a 20-year business

• What most people get wrong about building “fuck you money”

• Why DHH bet on Ruby when no one else cared

• The 2% rule: how David outworked luck

• The real cost of deferred living and why it’s not worth it

• Why content creation is a byproduct, not a goal

• What Europe gets wrong (and right) about work and family

• Why blogging and replying to people still matters

Perfect for:

• Founders who don’t want to raise $100M to be successful

• Indie hackers and devs building side projects

• Creators who actually ship things

• Anyone tired of the same recycled startup advice

Connect with DHH:

• DHH’s Linkedin: https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/

• DHH’s X: https://x.com/dhh

• DHH’s blog: https://world.hey.com/dhh

• DHH’s personal website: https://dhh.dk/

• 37signals: https://37signals.com/

• Basecamp: https://basecamp.com/

• HEY: https://www.hey.com/

• Once: https://once.com/

• Ruby on Rails: https://rubyonrails.org/

Connect with Finn:

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 – Intro: Why wisdom becomes platitude

01:58 – The watch blog that changed lives

03:20 – What “fuck you” money really means

06:31 – Betting on Ruby when it made no sense

09:50 – Why Building for yourself means long-term leverage

11:45 – Don’t wait to live your dream

14:20 – DHH’s 2% mindset (via David Goggins)

16:45 – How one helpful email led to 37signals

18:20 – Redrawing patterns: giving gifts with no ask

20:40 – Standing out: The 0.1% effort rule

23:55 – “Content creator” is an insult. Here’s why

25:40 – Share your ideas after taking action

27:15 – Marketing without ads or attribution

29:40 – Gary Vee and the power of retail scale

32:00 – Jim Rohn, Stoicism, and seasons of life

35:10 – How to survive the storm

37:05 – Platitudes only work when they land

38:30 – Authenticity means being maskless

41:20 – On “fuck Apple” and reputation caveats

42:40 – Why compliments should be clean

44:30 – Balaji, network states, and philosophy

47:00 – Europe and ambition shame

50:40 – Cultural change is possible (but slow)

53:00 – Bringing success back home

55:30 – Final thoughts: Be the 2%. Always.

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Ted Merz spent 32 years at Bloomberg. He started as reporter #15 and ended as Global Head of News Product.

In this episode, Ted breaks down how storytelling became his next career. He shares the turning point after getting fired, the content habits he developed, and how that turned into Principals Media, a company helping executives build real audiences through honest stories.

We talk about founder content, comms vs. brand, what most ghostwriters get wrong, and the difference between vulnerability and clarity.

Topics we cover in this episode:

• The truth about getting laid off at 57 (and what came next)

• How LinkedIn became a proving ground for executive content

• Why most founder content sounds like it was written by ChatGPT

• What Bloomberg taught Ted about voice, clarity, and leadership

• The difference between being vulnerable and being honest

• Why memorability is more important than engagement as metric

• How ghostwriters can help execs find their POV (not just polish)

• The real ROI of storytelling is reputation, not reach

Perfect for:

• Founders and execs trying to grow on LinkedIn

• Comms teams turning leadership into creators

• Ghostwriters building long-term client relationships

• Anyone starting over and using content to get back in the game

Connect with Ted:

• Ted’s LinkedIn: https://www.linkedin.com/in/ted-merz-cfa-b711257/

• Principals Media: https://www.principalsmedia.com/

Connect with me:

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 From Bloomberg to LinkedIn: how storytelling became the next chapter

02:30 Getting laid off at 57 with no plan

05:00 Going viral with real stories (and no strategy)

07:45 Why so much founder content feels generic

09:30 What ghostwriters should be doing for execs

12:15 The Bloomberg comms lessons that stuck

14:45 The danger of over-polished “vulnerability”

17:10 What metrics Ted cares about (and what he ignores)

20:20 Starting Principals Media: from DMs to clients

23:00 Helping execs write without dumbing it down

25:30 Why founder content is just good leadership in public

27:40 How writing helped Ted clarify what came next

30:00 If you want to start posting this is what you should start with

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Amanda Zhu is the co-founder of Recall.ai, the API that lets SaaS tools access data from Zoom, Meet, Teams, and more.

In just 8 months, Amanda grew her LinkedIn following to 40,000+ and turned content into a serious GTM channel, helping Recall land customers like HubSpot, Calendly, Apollo, and Datadog, while scaling past $20M ARR.

In this episode, Amanda walks through her full playbook, from getting lucky with her first viral post, to building a structured, repeatable system for consistent growth.

We also break down Recall’s content ops, audience targeting, and why Amanda believes credibility is earned in public, not in your pitch deck.

Topics that we will cover in this episode:

• The 2-week LinkedIn experiment that changed Recall’s GTM strategy

• How Amanda and her marketer co-write 6 posts every week

• Building a Notion database of content ideas, voice notes & pillars

• Why “hook + value” is still the core formula for going viral

• How to keep content fresh by varying tone, depth, and topic

• What they’ve learned about the LinkedIn algorithm (and how it’s changing)

• The real ROI: 20M+ impressions and customers that “already know her”

• Why Amanda briefly added PS product pitches and why she removed them again

Connect with Amanda:

• Amanda’s Linkedin: https://www.linkedin.com/in/zhu-amanda/

• Recall.ai: https://www.recall.ai/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Amanda’s Background & What Recall.ai Does

02:10 Why LinkedIn Became Their Top GTM Channel

04:00 The First Posts: No Framework, Just Instinct

06:15 Going Viral Early - Luck or Strategy?

08:00 Reverse-Engineering What Works (And Building a System)

10:00 Notion Board, Weekly Content Meetings, Hands-on Writing

13:00 Voice Notes, Pillars, and Getting Granular

16:00 Scheduling Posts vs. Posting Live

17:45 Daily LinkedIn Routine & Why They Avoid Automation

19:20 The Target Account List Strategy (Manual, Not Automated)

20:45 What They Track Instead of Attribution

22:00 The Unquantifiable ROI (Conferences, Familiarity, Warm Leads)

24:30 Why Hooks Matter More Than Anything Else

25:30 The Role of Founder Stories, Frameworks, and Granular Value

27:30 Tradeoffs: Building for Founders vs. Selling to Product Leaders

29:00 Why Content Only Works if You’ve Lived the Story

30:30 Should Her Co-founder Post Too? Why Timing Matters

32:00 Advice to YC Founders: Just Start Posting (Even If It Sucks)

34:20 How to Build Your Own System

36:15 The “PS Buy Our Product” Era (Why It Worked & Why They Paused It)

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

founderledmarketing #b2bmarketing #linkedin #saas #founderbranding #executivebranding #pr

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Sylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M.

In this episode, Sylvia breaks down what it really takes to market to technical buyers, why her team now invests in the 95% of prospects who aren’t yet in-market, and how she’s scaling brand, community, and content without losing the human touch.

We talk podcast flywheels, internal marketing, enabling sales reps on LinkedIn, and building a culture of experimentation even at scale.

Topics we cover in this episode:

• Sylvia’s journey from employee #4 to CMO at an $850M company

• Why Kandji bets on the 95% of buyers who aren’t yet in market

• How to earn trust with technical buyers (and why community matters)

• Their content system: podcast → blog → video → flywheel

• Launching The Sequence as a separate media brand (and why it works)

• Empowering internal voices: from sales reps to podcast hosts

• Social selling: how Kandji is doing it

• Measuring brand without relying on attribution dashboards

• Marketing’s new job: internal clarity and executive storytelling

• How Sylvia helps her team become future CMOs

Connect with Sylvia:

• Linkedin: https://www.linkedin.com/in/sylvialepoidevin/

• Kandji: https://www.kandji.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 From employee #4 to CMO at an $850M company

01:50 The biggest lesson: Don’t wait to build brand

04:00 Who Kandji sells to and how they market to them

06:10 Why community works with technical audiences

08:30 How they balance messaging across the buying committee

10:15 Measuring brand when attribution falls short

12:00 Using podcast content to power the flywheel

14:30 Launching The Sequence as a standalone media brand

17:10 Why “people posts” outperform company posts on LinkedIn

19:40 Building a studio and enabling internal creators

21:20 LinkedIn for recruiting, not just lead gen

23:10 Social selling for sales reps: early wins

25:45 The zero-to-one content that blew up for Sylvia

28:00 How content shaped her leadership

30:50 Leading a large team: what matters now

33:15 Internal marketing and storytelling for executives

35:00 Shark Tank pitch day + being bold in brand

37:00 Giving your team space to experiment in the AI era

founderledmarketing

b2bmarketing #linkedin #saas #founderbranding #executivebranding #pr

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Adam Frankl was the first VP Marketing at JFrog, Neo4j, and Sourcegraph, all three dev-first unicorns.

He’s helped dozens of early-stage DevTool startups go from “cool idea” to credible company. And now he’s written the book on it.

In this episode, Adam breaks down the biggest mistakes technical founders make when they try to grow. He shares the exact process he’s used to validate real problems, build developer trust, and create go-to-market clarity, before spending a single dollar on ads or content.

This is the DevTool marketing blueprint.

Topics we cover in this episode:

• Why the best DevTools start with a real problem, not a cool idea

• How to recruit a “Technical Advisory Board” to guide your strategy

• The 3 best questions to ask in early-stage user interviews

• Why GitHub stars ≠ validation

• What your first dev-focused marketer should actually do

• How to earn developer trust without hype or paid media

• The difference between a founder brand and a founder POV

• How to become the go-to expert in your space, even if nobody knows you yet

Perfect for:

• DevTool founders figuring out go-to-market

• Early-stage marketers building developer credibility

• Technical leaders turning product into motion

Connect with Adam:

• Adam’s Linkedin: https://www.linkedin.com/in/adamfrankl/

• Adam’s book - The Developer Facing Startup: https://www.amazon.de/-/en/Developer-Facing-Startup-market-developer-facing/dp/B0D4KGHQML

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 The real DevTool go-to-market playbook

02:10 Why the best companies solve old problems, not invent new ones

04:25 How to validate with 50+ real conversations (not downloads)

06:45 What most founders get wrong about early traction

08:20 GitHub stars ≠ signal

10:00 The “Technical Advisory Board” strategy explained

13:00 How to ask better questions in early interviews

15:10 Why cold outreach work if you lead with value

17:45 The biggest red flags in early-stage feedback

20:30 Turning developer insight into content that actually works

22:50 What your first marketing hire should focus on (it’s not leads)

26:00 Founder POV vs. Founder Brand

28:30 Why developers follow people—not companies

30:15 Adam’s content hierarchy: 1. research, 2. insight, 3. distribution

33:00 The social proof flywheel and when to start turning it

35:45 Picking the right distribution channel for your audience

37:20 Why forced content formats always fail

40:00 Do you need a new category or just a better story?

42:10 Final advice: what early DevTool teams should obsess over

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Meghan Barr helped build one of the most powerful CEO brands on LinkedIn.

As VP of Brand, Content & Comms at ZoomInfo, she’s spent the last 5 years helping turn Henry Schuck (CEO of ZoomInfo, $1.2B ARR) into a storytelling machine, without losing authenticity.

In this episode, we go behind the scenes of that process:

• How Meghan transitioned from journalism to tech

• The content pillars behind ZoomInfo’s CEO brand

• How their “in your corner” videos are made

• What happened when they took out apology billboards

• Why Henry’s posts outperform ZoomInfo’s 240K-follower brand page

• How she’s scaling the strategy to other executives (and what she looks for)

• The playbook for brand leaders, comms teams, and CEOs who actually want their voice to cut through.

• Topics we cover in this episode:

• Going from Boston Globe journalist to ZoomInfo’s VP of Brand

• The origin story of ZoomInfo’s LinkedIn strategy

• Why they prioritize LinkedIn over blogs and press releases

• How to turn a CEO’s voice into a repeatable content system

• Managing risk, pushback, and post-performance conversations

The “personal + product” content blend that works best

Perfect for:

• Comms leaders building their CEO's Brand

• Founders building their LinkedIn voice

• Brand and content teams scaling thought leadership content

Connect with Meghan:

• Meghan’s Linkedin: https://www.linkedin.com/in/meghan-barr-3211865/

• ZoomInfo: https://www.zoominfo.com/

LinkedIn

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Meghan’s journey from newsroom to ZoomInfo

02:00 Why Henry Schuck hired a journalist, not a marketer

04:00 Making the jump during COVID and overcoming imposter syndrome

06:30 How newsroom skills transfer to startup brand leadership

08:20 Building trust with a high-expectation founder CEO

10:15 When LinkedIn replaced blogs (and why)

12:00 Henry’s viral obituary post: how it came together

14:30 The sausage-making behind every post

16:10 Content goals: Product, People, and Personal

18:00 Metrics: From 100K+ impressions to today’s new benchmarks

20:45 Dealing with performance pressure and pushback

23:00 Risk-taking: The billboard apology stunt that paid off

26:15 Turning ZoomInfo’s sentiment from negative to positive

28:30 Why LinkedIn is also internal comms now

30:00 Activating the rest of the executive team

32:00 Why safe content doesn’t work anymore

34:00 Aligning CEO messaging with company brand strategy

36:00 How Henry’s scrappy product demos are made

38:30 Why founder-led video works at scale

40:15 The no “leaders of leaders” mindset inside ZoomInfo

42:00 KPIs for executive content (followers, media, reach)

44:15 The new role of PR in an AI-dominated world

46:00 Why thought leader ads are a missed opportunity

49:00 Inspiration from John Gray, Daniel Ek, and McDonald’s CEO

51:00 What’s next: Vertical earnings videos and employee advocacy

53:00 How much time Henry actually spends on content

55:00 Final thoughts: Building trust and a strong internal rhythm

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Alec Paul is the CEO and Founder of SalesBrand, and behind some of the most successful CEO brands on LinkedIn.

He’s helped founders like Adam Robinson (Retention.com), Gal Aga (Aligned), and Sam Jacobs (Pavilion) generate millions of views, without sounding like everyone else.

In this episode, Alec shares his full playbook for building a breakout founder brand: from narrative structure and viral storytelling to POV development, content systems, and how to win on LinkedIn in 2025.

If you want to build your founder's brand presence on LinkedIn this is required.

Topics we cover in this episode:

• What makes a founder’s POV stand out

• How to build trust without “sounding like LinkedIn”

• The frameworks Alec uses to structure posts that perform

• Why most ghostwriting sounds like AI (and how to fix it)

• The 3 post types every CEO brand needs

• How to balance virality with long-term positioning

• Why story + structure are more important than hooks + hacks

• What Gal Aga, Adam Robinson, and Sam Jacobs are doing differently

• Why most CEOs fail to commit to content (and how to change that)

• The truth about engagement drops and why LinkedIn still works

Perfect for:

• Heads of Brand and Coms trying to grow their CEO's brand

• Ghostwriters building POV-led content systems

• Content marketers helping executives show up authentically

• Anyone who wants to scale founder-led marketing the right way

Connect with Alec:

• Alec’s Linkedin: https://www.linkedin.com/in/alecjpaul/

• SalesBrand: https://forms.gle/2SgtaT31pHDgccDM8

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 Alec’s background and the rise of Arch Public

02:00 What makes a CEO brand break out on LinkedIn

04:45 The difference between viral content and thought leadership

06:30 Why Gal Aga’s content strategy works

08:30 Narrative design vs. “just write a hook”

11:10 Storytelling frameworks that actually perform

14:20 Why “pillar content” isn’t enough to scale a brand

17:15 The problem with AI-generated posts

19:40 How Alec thinks about trust, tone, and differentiation

22:30 When founders should outsource (and when they shouldn’t)

25:20 Helping execs find their voice without sounding forced

28:10 The 3 formats that every executive brand needs

30:45 What LinkedIn is rewarding right now

34:00 What most ghostwriters miss about long-term POV

36:30 Building content systems vs. chasing engagement

38:15 Why LinkedIn reach is down but still worth it

40:10 The power of comment DMs and mid-funnel plays

42:00 Measuring success beyond vanity metrics

44:15 Final advice for founders and ghostwriters in 2025

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Philippe Léhoux is the co-founder of Missive, a collaborative email app bootstrapped to $7.5M ARR with no sales team, no paid marketing, and no funding.

It took six years to reach $1M ARR. Today, Missive is used by thousands of teams, and still run by just 15 people.

In this episode, Philippe breaks down the journey behind one of SaaS’s quietest success stories.

He shares how he ran two companies in parallel, got rejected by YC three times, and why building slow (and staying small) was the right call.

Topics we cover in this episode:

• Running two startups at once (and why it worked for years)

• Why Missive was never a “rocketship”—and why that was okay

• The moment they stopped chasing growth hacks

• Reaching $1M ARR after 6 years (and $7.5M today with 15 people)

• How COVID wiped out their first business overnight

• Building the AI features users actually need

• The emotional cost of founder life and how he managed it

• Why staying small is a competitive advantage

• How Missive turned email into a multiplayer product

Perfect for:

• SaaS founders building without outside funding

• Founders trying to avoid the “VC treadmill”

Connect with Philippe:

Philippe’s LinkedIn: https://www.linkedin.com/in/plehoux/

Missive: https://missiveapp.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Why Philippe prefers calm SaaS growth

01:40 Rejected by YC (3 times)

03:20 Building ConferenceBadge and Missive in parallel

05:45 What happened when COVID hit

07:10 Why they built Missive with no product-market fit

09:30 Growing to $1M ARR in six years

11:15 Staying small on purpose

13:20 The mental toll of long-term building

15:50 Hiring lessons from a 15-person team

18:00 Where Missive is at today ($7.5M ARR)

19:45 Why he creates content after 10 years of silence

21:00 Launching with the help of Jason Fried

23:10 Why email is still the ultimate workspace

26:30 Their approach to AI (and what they won’t build)

28:10 Final advice for calm SaaS builders

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Tushar Makhija is the co-founder and CEO of TeamOhana, a workforce intelligence platform that unifies finance, HR, and talent data, so growing companies can plan and manage headcount in real-time.

In this episode, Tushar shares how TeamOhana is breaking into enterprise deals while still winning $15K mid-market accounts, and why he believes spreadsheets are the silent killer of scale.

Topics we cover in this episode:

• Why $15K is the minimum price even for tiny teams

• What most SaaS founders get wrong about Workday

• From 150 to 15,000 employees: scaling up-market without losing speed

• The strategic manifesto Tushar wrote before writing code

• Why spreadsheet workflows kill growth (and how to replace them)

• How to build multi-product from day one without losing focus

• Case study: landing Scale AI with a 30-day exit clause

• Why you should produce your own founder podcast (and send it to every hire)

• The LinkedIn + long-form strategy driving brand and pipeline

• How TeamOhana frames “collaborative workforce intelligence” to win deals

Connect with Tushar:

LinkedIn: https://www.linkedin.com/in/tusharmakhija/

TeamOhana: https://teamohana.com

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Don’t forget to subscribe for more founder-led marketing playbooks from high-growth SaaS leaders.

Chapters

00:00 Why TeamOhana starts every deal at $15K

02:01 The hiring spreadsheet every company hates

05:10 Why selling to both Finance and HR was non-negotiable

08:30 Breaking into enterprise: from mid-market to 15K+ employees

10:40 How Tushar priced for scale (and resisted the $1K/month trap)

14:20 Building a multi-product platform with a narrow start

18:30 Turning spreadsheets into cloud-native workflows

22:00 The playbook for converting $15K logos into $100K ACVs

24:10 How Scale AI became a customer with a 45-day escape clause

28:30 Competing with Workday: why they’re a filing cabinet, not a system of action

32:50 Why hiring managers must live inside your product

35:00 GTM channels: website, LinkedIn, outbound—and one long-form bet

38:00 The 2-hour podcast Tushar made himself (and why he did it)

41:00 Every new hire watches the founder video—here’s why

42:45 Final advice: pick 2–3 channels and go deep

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Kevin Dorsey (KD) is one of the most respected voices in modern sales leadership, with 137K+ followers on LinkedIn and a track record that includes leading sales at PatientPop, Bench, and now as CRO at finally.

In this episode, KD shares the real reason he started posting on LinkedIn (spoiler: not to sell), how he built a magnetic hiring brand without selling to sellers, and why most founders are sitting on gold, but never reach out.

If you’ve ever wondered how to write consistently, attract the right hires, or build a sales motion in SMB this one’s a masterclass.

Topics we cover in this episode:

• Why KD started posting on LinkedIn (and why it still works today)

• How his content attracted the right hires—without recruiters

• Why he never chased virality or trends (no carousels, no hooks)

• The difference between leading vs. consulting—and why he came back

• How to use DMs to build pipeline with 20 messages a day and zero automation

• Why you should never automate what you haven’t nailed manually

• The biggest mindset shifts most founders need to sell effectively

• Why consistency, not creativity, drives long-term results

• Building a sales motion in SMB: volume, relevance, and fast learning

• Real AI workflows he’s already running as CRO, and what’s next

Perfect for:

• Founders posting on LinkedIn but not seeing traction

• Sales leaders scaling from 5 to 50 reps (or hiring their first few)

• Solo consultants, advisors, and creators wondering what’s next

• Anyone tired of “growth hacks” and looking for what actually works

Connect with KD

LinkedIn: https://www.linkedin.com/in/kddorsey3/

finally: https://finally.com/

Sales Leadership Accelerator: https://salesleadershipaccelerator.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters:

00:00 Intro & Career Highlights

01:00 Why KD Really Started Posting on LinkedIn

03:00 Recruiting with Content (No Sales Needed)

05:30 How Posting Has Changed (and What Still Works)

07:20 Why He Stuck With Text-Only Posts

09:00 Going Solo: More Money, Less Fun

11:15 Why He Returned to Sales Leadership

14:30 His Niche: Scaling from 5 to 50 Reps

16:10 The 5D Leadership Framework

18:00 Writing for Agreement (Not Just Education)

20:00 Why Founder Content Should Amplify ICP Voices

22:40 KD’s Daily Writing System

25:30 How to Pick the Right Post to Write

27:00 Why You Should DM Every Liker

29:00 Outreach Tactics Most Founders Miss

31:45 Why You Must Master Manual Before Automating

34:00 The Secret Power of Founder-to-Founder DMs

36:30 The Mental Shift from Inbound to Outbound

38:00 Scaling Sales in SMB: What Actually Works

41:00 Why ACV Isn’t the Problem—Pipeline Volume Is

43:00 Where AI Is Already Working in Sales

46:00 The Leadership Gap in AI Adoption

48:00 What KD Wishes He Knew 15 Years Ago

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Irina Novoselsky is the CEO of Hootsuite, where she’s proving that social content is a revenue driver.

Since stepping in as CEO, Irina has built one of the most effective LinkedIn presences in tech leadership. Her content drives 11.6M impressions per quarter, helps influence 40% of Hootsuite’s pipeline, and breaks every “best practice” that doesn’t serve the brand or the customer.

In this episode, Irina breaks down her exact playbook for building a high-performing LinkedIn strategy, how she balances authenticity with outcomes, and why every CEO should treat social as a customer channel.

We also get into her journey from Wall Street to tech, the lessons she’s learned as a first-time CEO, and how Hootsuite is turning employee advocacy into real growth.

Topics we cover in this episode:

-Irina’s framework for content that’s personal and performs

• How her posts drive 40% of Hootsuite’s pipeline

• Why she avoids praise posts and what she does instead

• Building 3 content pillars every CEO should have

• Why video became her unfair advantage on LinkedIn

• Social selling vs. brand vs. pipeline—and how she thinks about ROI

• The real reason most execs don’t post (and how to fix it)

• What leadership actually looks like at the top

Perfect for:

• Founders looking to turn LinkedIn into a revenue engine

• CEOs trying to balance thought leadership with real impact

• Marketing leaders trying to get executive buy-in for content

Connect with Irina:

• LinkedIn: https://www.linkedin.com/in/irina-novoselsky/

• Hootsuite: https://www.hootsuite.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Don't forget to subscribe to the podcast for more insights from industry leaders in B2B SaaS and marketing!

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Irina’s Journey from Finance to Tech

03:10 The Moment She Started Posting on LinkedIn

05:45 The PET Framework for High-Impact Posts

08:00 Why She Writes Her Own Content (and Always Will)

10:30 Commenting at Scale: Building Relationships in the Feed

13:00 The Myth of CEO Content Being “Optional”

16:20 Her 3 Content Pillars and Why They Work

19:15 The Real ROI of Posting: 40% Pipeline Influence

22:45 How Hootsuite Scales Employee Advocacy

25:50 Building a Feedback Loop Between Social and Product

28:15 Why Video Became Her Superpower on LinkedIn

31:10 Executing Content with Limited Time (The CEO Reality)

34:00 Balancing Authenticity, Leadership, and Audience Value

37:30 Advice for Founders Scared to Show Up Online

40:00 Creating a Company People Want to Follow

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Don't forget to subscribe to the podcast for more insights from industry leaders in B2B SaaS and marketing!

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

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Chris Evans is the co-founder of incident.io, an incident management platform built for modern reliability teams. He started the company in 2021 with two former Monzo engineers, and they’ve raised $62M, passed $10M+ ARR, and landed customers like Linear, Vercel, and Intercom.

In this episode, Chris breaks down how they built trust with technical buyers, why the co-founders chose to stay sales-led (even with developer customers), and what’s really working in their GTM motion today.

He also shares the role founder content played in landing their first customers, how the team picks between SF and London, and what’s next as they scale toward enterprise.

Topics we cover in this episode:

• How incident.io validated their first product by building in-house at Monzo

• The early traction playbook: landing logos without a sales process or billing setup

• Why the team stayed in London—until Series B pulled them to San Francisco

• Selling to engineers vs. executives: how they handle messaging across personas

• Building a solutions engineering team instead of a self-serve motion

• Why they ditched spray-and-pray for signal-based outbound

• Their ACV ranges and why they haven’t hit a $1M deal (yet)

• Founder-led content: how early Twitter and now LinkedIn shaped pipeline

Perfect for:

• DevTool and SaaS founders targeting both ICs and execs

• Founders navigating early-stage traction without a formal sales team

• GTM leaders balancing sales-led and product-led growth

• Engineers building “tools that should exist” and want to productize it

Connect with Chris:

• LinkedIn: https://www.linkedin.com/in/evnsio

• incident.io: https://incident.io/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Don't forget to subscribe to the podcast for more insights from industry leaders in B2B SaaS and marketing!

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 From Monzo Bank to Co-Founding incident.io

01:20 Culture Shock: Scaling from London to San Francisco

04:15 Why They Delayed Building a US Office

06:17 How the Founders Chose Their Roles

08:43 Chris on Titles, Solutions Engineering & Field CTO

10:56 Building the MVP Inside Monzo (and Burning It Down Later)

12:44 The First Inbound Deals—Powered by Twitter, Not LinkedIn

14:21 Selling Without a Product, Billing, or Order Forms

16:18 Top-Down vs. Bottom-Up Sales in Developer Tools

18:12 How They Balance Messaging Across Personas

20:20 Why They Prioritize the Buyer, Not the Exec

21:26 From 100% Inbound to Targeted Outbound

23:41 Using Signal-Based Outreach to Win High-Intent Accounts

25:08 ACVs, Self-Serve, and Moving Upmarket

27:08 How Etsy Pushed Them to Build an Enterprise-Ready Product

29:02 Advice on When to Go After Big Deals

31:17 “Be Loud on the Internet” – Founder-Led Brand at incident.io

33:14 Why LinkedIn Still Works for Technical Audiences

35:14 Founders Chris Looks Up To & His Own LinkedIn Strategy

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Peter Caputa is the CEO of Databox, a $10M+ ARR analytics platform that helps businesses centralize their data and make better decisions.

Before joining Databox, Peter was one of the early sales leaders at HubSpotwhere he helped pioneer the agency partner program that fueled the company’s breakout growth.

In this episode, Peter shares his full playbook for using LinkedIn as a CEO, why most founders still underrate brand and feedback loops, and how he spends 2–3 hours a day on content that drives real business outcomes.

We also get into positioning, pricing, and why staying visible yourself is one of the most underused advantages in SaaS.

Topics we cover in this episode:

• Peter’s system for LinkedIn: writing, feedback, and scheduling

• How CEO content helped Databox navigate SEO decline

• The real ROI of posting daily (and how to measure it)

• Why most attribution models undervalue social

• How Databox used primary research to shape their GTM

• The mindset shift most founders need to publish consistently

• When calling BS publicly is worth it (and how to do it right)

• Positioning strategy: how Peter narrowed ICP & launched new pricing

• The HubSpot lessons he’s applying at Databox

• Why RevOps agencies are replacing traditional B2B marketing firms

Perfect for:

• Founders wondering if CEO-led content is worth the time

• SaaS execs rethinking SEO, attribution, and content strategy

• Marketing and RevOps leaders selling to mid-market companies

Connect with Peter:

• LinkedIn: https://www.linkedin.com/in/pc4media/

• Databox: https://databox.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Peter’s Background: HubSpot → CEO at Databox

02:05 Why Every B2B CEO Should Post on LinkedIn

04:00 The Hidden Leverage of CEO Content

06:15 Attribution Is Broken—but It Still Works

08:40 Measuring Word-of-Mouth and Dark Social

10:30 Why Search Declined & LinkedIn Rose

12:55 ROI: How Peter Tracks Impact with 3 Metrics

15:00 The “Two Hour a Day” LinkedIn System

17:15 Primary Research, Customer Quotes & Content Flywheels

20:45 AI, GPT, and Building an Internal Content Engine

23:10 Product Marketing Content → LinkedIn Posts

25:10 Should You Break the LinkedIn Rules?

26:45 When (and How) to Call BS Publicly

29:00 The Power of Differentiated Positioning

31:00 Building a Strategy Map for GTM

33:15 Serving Mid-Market Customers with Pricing & Product

36:45 Strategy at $10M ARR vs. Early-Stage SaaS

39:40 Why CEO Content Scales Better than You Think

41:15 Why It’s Hard to Scale LinkedIn Internally

43:10 Incentives That Actually Work for Employees

44:30 Building a Reseller Engine for Content & Growth

46:00 What Kind of Content Still Performs Best?

48:00 What Peter Obsesses Over (It’s Not the Algorithm)

50:10 Favorite Writing Lessons, Hooks, and Storycraft

51:30 The #1 Priority if You Only Have 30 Minutes a Day

53:00 Can a Founder-Led Content Agency Actually Help?

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Taylor Haren is the founder of Sales Automation Systems, running high-volume outbound campaigns for companies like RB2B, Fixer AI, and Directive, sending up to 8.5 million emails per month.

In this episode, Taylor breaks down what actually works in cold outreach in 2025, why most people fail with it, and how to build systems that generate PLG signups, meetings, and revenue at scale.

We will talk about:

• Why cold email isn’t dead—but traditional tactics are

• The “Navy SEALs vs. Carpet Bombing” framework for outbound

• How to get a 3X reply rate by changing one line of copy

• Offers that convert: what makes a good one, and how to test it

• How Taylor built a system to analyze 250+ messaging variants

• Tech stack recommendations for deliverability in 2025

• The real reason most campaigns fail (it’s not the copy)

Perfect for:

• Founders wondering if outbound still works (it does)

• Growth leaders building PLG or hybrid sales models

• Anyone testing cold email and struggling with results

Don’t forget to subscribe to the podcast for more unfiltered conversations with SaaS founders and operators building differently.

Connect with Taylor:

• LinkedIn: https://www.linkedin.com/in/taylorharen/

• Sales Automation Systems: https://www.salesautomation.systems/

• Episode with Garrett, CEO of Directive: https://youtu.be/_ln2Tw_GFWc?si=Yw2RpVdpYLZgMjWx

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Intro: What Taylor’s Building

02:00 Cold Email in 2025: What Still Works

05:12 The “Carpet Bomb” Playbook (PLG at Scale)

07:40 Why the Old Multi-Touch Sequences Are Dead

09:30 How Offers Shape Everything in Cold Email

12:40 Blending High-Volume and Targeted Sales

15:45 Garrett from Directive’s Copy Beat the AI

18:30 When Cold Email Can Replace Ads (and Why)

21:10 Why One Email Every 60 Days Is the Sweet Spot

23:40 Copy That Converts: Taylor’s Full Framework

27:15 Subject Lines, Hooks, and Real Personalization

30:20 AI vs Human-Written Cold Emails

32:00 How to A/B Test Messaging the Right Way

36:00 $100M Offers and Irresistible Cold Hooks

39:10 Cold Email as a GTM Testing Tool

41:00 The Rule of 1,000: Why You’re Not Sending Enough

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Peter Walker is the Senior Director of Insights at Carta, the leading cap table platform with over 45,000 customers and one of the most followed B2B voices on LinkedIn.

In this episode, Peter breaks down how he built Carta’s insights function from scratch and how it's become one of the most effective brand-building machines in SaaS. He shares how data storytelling fuels their content engine, what makes a great graphic, and why every B2B company should have a voice in the public conversation.

Topics we cover in this episode:

• How Carta turned data into a brand moat

• The 3 core skills behind a great insights team

• Peter’s system for publishing daily, high-impact LinkedIn content

• What makes a great data visualization (and what doesn’t)

• How to test and scale content ideas through comments and reposts

• The CTA and chart format that drives thousands of subscribers

• Carta’s long-term approach to insights: not leads, just value

• Why most B2B brands should stop gating data and start storytelling

• Peter’s LinkedIn growth from 2K → 137K and the flywheel behind it

Perfect for:

• B2B marketers building thought leadership around data

• SaaS founders exploring brand-led growth

• Operators looking to create LinkedIn-native content systems

• Anyone wondering how to turn usage data into viral insights

Connect with Peter:

• LinkedIn: https://www.linkedin.com/in/peterjameswalker/

• Carta: https://carta.com/

• Data Desk Newsletter: https://carta.com/data/

• How to create engaging data graphics: https://www.linkedin.com/posts/peterjameswalker_the-5-step-guide-to-building-data-graphics-activity-7341517849120731136-aTKA/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters:

00:00 Building the Insights Function at Carta

02:10 How Carta Uses Data to Fuel Daily Content

05:00 Carta’s Distribution Flywheel: LinkedIn → Email → Events

08:45 Who Should Build an Insights Function

12:30 What Makes Data “Interesting” Enough to Publish

14:40 Usage Data vs. Market Data (and What You Can Do With It)

17:10 Privacy, Contracts, and How to Handle Sensitive Data

19:30 Measuring Success: The 6-Month Rule

21:00 Who Should Be the Public Face of Insights?

22:40 The Rise of Embedded Creators in B2B

24:50 The Equity Insight That Blew Peter’s Mind

27:00 LinkedIn Growth: 2K to 137K and the Tipping Point

30:10 Text + Image vs. Video: What Works on LinkedIn

33:00 How to Use Comments to Supercharge Distribution

35:40 The Right Way to Follow Up with Creators

36:40 The Three Kinds of Data Stories That Work

38:45 Newsjacking, Press Coverage, and Ecosystem Relevance

42:50 Visual Design: What Makes a Chart Work

46:10 The Tableau → Figma Workflow Explained

49:20 Use One Chart for One Story—Then Scale It

52:00 The Importance of Staying Curious (and Consistent)

54:00 Peter’s Final Advice for SaaS Brands and Creators

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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James Hawkins is the co-founder & co-CEO of PostHog, a dev-first product suite built to help teams build better software, faster. Since launching in 2020, PostHog has grown to 100+ people, 14 products, and a plan to hit $100M ARR by 2026, all while staying lean, shipping fast, and having fun.

In this episode, James breaks down how they got early traction, why building for developers demands a different growth mindset, and what it actually takes to scale multi-product SaaS in public.

Topics we cover in this episode:

• Why PostHog focused on shipping speed instead of sales

• The real story behind PostHog’s $100M ARR target

• Building multiple products at once with 2-person teams

• The value of shitposting (and why it still works)

• How James thinks about brand, attention, and developer trust

• Why they replaced product managers with empowered engineers

• PostHog’s approach to retention, performance reviews & team design

• Growing through word of mouth vs. optimizing for ROI

• Lessons from building and monetizing open source software

• James’ advice on fundraising, agency hiring, and long-term thinking

Perfect for:

• DevTool founders scaling without a salesteam

• B2B SaaS teams building multi-product platforms

• Founders looking to build a brand, culture, and a presence on LinkedIn

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with James:

• LinkedIn: https://www.linkedin.com/in/j-hawkins/

• PostHog: https://posthog.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Intro & PostHog’s Mission

01:35 Setting a $100M ARR Goal (When They Had $0)

04:20 Long-Term Thinking & Taking Big Swings

06:05 Why Having Fun Is Strategic

07:12 Shitposting for Brand and Attention

10:00 The Day They Hit Product-Market Fit

13:40 Early-Stage Lessons: Why Velocity is more improtant than Validation

16:00 Pricing Strategy for Open Source Tools

18:30 Competing in Existing Categories (and Why)

21:15 Why Product Engineers Don’t Have Deadlines

24:00 No Roadmaps, No Meetings, No Bureaucracy

26:30 Hiring for Ownership and Accountability

28:15 How They Evaluate Performance Without Goals

30:00 Product Engineer Hiring Criteria & Red Flags

32:15 Talking to Users (Without Forcing It)

34:40 Developer Marketing That Actually Works

37:00 Four Reasons People Choose PostHog

39:05 Brand, Word of Mouth, and Developer Taste

41:10 Being the News vs. Chasing It

43:00 When They Shipped the Wrong Product

45:30 Building a Data Warehouse to Compete with Snowflake

47:05 Why Hard Products Drive Retention

49:00 Letting Engineers Decide What to Fix

51:00 How AI Is Used Inside PostHog

53:15 Fundraising Advice for DevTool Founders

55:20 Final Thoughts & Closing

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Santosh Sharan is the founder of ZeerAI, who helped scale companies like Apollo, ZoomInfo, and RB2B. ZeerAI is building AI agents that act like your best sales rep, engaging with buyers, answering questions, and moving deals forward without needing a human.

In this episode, Santosh explains why most sales and marketing channels are failing, how LinkedIn became his #1 source of demand, and how AI agents will transform how we buy and sell software.

He also walks through the exact playbook he used to go from 5K to 44K followers, run 200+ meetings, and build product-market fit, before shipping a product.

Topics we cover in this episode:

• The system behind 200+ meetings booked through content

• Why most B2B GTM motions are broken (and how to rebuild them)

• How Santosh grew from 5K to 44K LinkedIn followers in one year

• What “buyer agents” are and why they’re the next GTM role

• How he used content to test pricing, positioning, and demand

• What it takes to get 50+ qualified calls from a single post

• Why repeatable conversations are better than repeatable automations

• The future of pricing, value-based offers, and go-to-market ops

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Santosh:

• LinkedIn: https://www.linkedin.com/in/ssharan/

• ZeerAI: https://zeer.ai/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Santosh’s Background: From ZoomInfo, Apollo to ZeerAI

02:15 Why Most GTM Motions Don’t Work Anymore

05:00 What Happens When Everyone Copies the Same Tactics

07:45 The LinkedIn Strategy That Replaced Outbound

10:10 The System Behind 200+ Meetings Booked Through Content

13:30 From 5K to 44K Followers in 12 Months

15:50 How Content Became the Primary Validation Engine

18:40 What to Post (And Why It’s Not About You)

21:15 The Real Power of CTA Posts (And What Kills Them)

24:10 Why repeatable conversations are better than repeatable automations

27:30 How to Get Buyers to Come to You, without a Demo Funnel

29:50 Why Buyer Agents Will Replace SDRs (And What That Means)

32:00 The Death of Seat-Based Pricing

34:45 How to Build a Category Without Spending $500K

36:30 Building a Community Before Product

39:00 The Office Hours Strategy That Drives Pipeline

41:45 Advice for Founders Starting From Zero

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Gal Aga is the co-founder and CEO of Aligned, a deal room platform used by teams at HubSpot, Salesforce, Intel, and more.

In the last year, Gal went from a few thousand followers to 74,000+, gets up to 1M impressions per week, and attributes 65% of Aligned’s leads directly to LinkedIn.

In this episode, Gal breaks down exactly how he writes high-performing posts, the system behind his three-post-per-week cadence, and how content became the foundation for hiring, expansion, and product-market fit.

Topics we cover in this episode:

• The system behind Gal’s 3M/month LinkedIn reach

• How 65% of Aligned’s leads come from content

• Writing posts that drive 400+ leads without ads

• Gal’s exact weekly routine and how long each post takes

• Building your narrative by testing in public

• The difference between being a thought leader vs. having a strong POV

• Why engagement hooks and polished writing still matter

• Using LinkedIn to improve hiring, expansion, and even fundraising

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Gal:

• LinkedIn: https://www.linkedin.com/in/galaga/

• Aligned: https://alignedup.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Gal’s Background & Aligned’s LinkedIn Strategy

01:20 From 0 to 74K Followers in 12 Months

03:15 How 65% of Leads Come from LinkedIn

05:40 The Business Case: Why Brand is Bigger than Channel

07:45 Content’s Hidden ROI: Hiring, Retention, Events, Funding

10:05 Gal’s Weekly Writing Workflow (Sun–Fri Breakdown)

13:20 Why Each Post Takes 2–3 Hours to Write

15:05 The Role of Hooks, Tone, and Authenticity

17:45 Comment Strategy, Engagement Cadence & Inbox Limits

20:20 How He Prioritizes What to Write (100+ Hook Bank)

24:30 The Anatomy of a Great Post: Hook, POV, Takeaway

27:30 Why Bullet Points and Contrarian turns into Scroll Stopper

30:10 What Makes Content Commentable (and Shareable)

32:30 The CTA Playbook Gal Uses in His Posts

35:00 Why Links Don’t Kill Reach (If the Post Is Good)

37:20 Newsletter Plans, Repurposing, and What’s Next

40:00 Gal’s Framework for Thought Leadership That Actually Performs

42:30 Advice for Founders Who Want to Start But Feel Behind

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Jason Fried is the co-founder of ⁨37signals the company behind Basecamp and HEY, and a pioneer of calm company building.

In this episode, Jason explains why he doesn’t chase trends like AI, how 2-person teams launch new products inside 37signals, and what it really means to build with taste, not speed.

Topics we cover in this episode:

• Why Basecamp hasn’t added AI, and why that’s not a problem

• How Jason avoids FOMO, even as trends explode

• Why 37signals builds multiple products with just 60 people

• What “product taste” really means—and how to hire for it

• The future of craftsmanship in a world of AI

• Jason’s unstructured workdays and creative flow

• How he’d build if he started from scratch in 2025

• Why content ≠ content, and how writing built 37signals’ brand

• When to ship vs. when to keep building

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Jason:

• LinkedIn: https://www.linkedin.com/in/jason-fried/

• Basecamp: https://basecamp.com/

• Hey: https://www.hey.com/

• Books: https://basecamp.com/books

• REWORK Podcast: https://youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ&si=7tq91JJ-GS4pgY1v

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Why Basecamp hasn’t added AI, and how Jason thinks about it

03:20 Avoiding FOMO and chasing trends

05:50 What Jason would do if he had to start from scratch

08:00 Making multiple products with just 60 people

10:18 How 2-person teams launch new tools at 37signals

12:00 The story of a product they killed—and why

14:30 Does SaaS still have room for new ideas?

16:15 The real opportunity: simpler software

18:30 Why trades might be the most future-proof jobs

20:05 The future of craftsmanship in an AI world

22:10 Jason’s spontaneous workdays and unstructured flow

24:45 What makes a good day at work

26:15 When to ship vs. when to keep building

30:00 How to make decisions without chasing competitors

33:00 Why Jason hates the term “content”

34:45 Writing, trust, and brand building the 37signals way

37:00 Redesigning products without alienating your users

39:30 Jason’s philosophy on culture: it emerges, not planned

43:00 Taste, talent, and how 37signals hires designers

49:00 What taste really means—and how to spot it

51:30 Jason’s favorite products: from V-Drums to a 1978 Porsche

54:00 Why legacy doesn’t matter (and ego does)

56:30 What Jason would prioritize if building a village

63:00 New book teaser: Make It Up As You Go

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Steffen Hedebrandt is the co-founder and CMO of Dreamdata, a B2B attribution and activation platform powering go-to-market insights for B2B companies.Dreamdata is 60 people strong, split between Copenhagen and New York, and they’ve built one of the most consistent employee advocacy motions in SaaS. It all started with a viral LinkedIn post from one AE and turned into a repeatable system that drives awareness, attribution insights, and revenue.In this episode, Steffen shares how they turned 300,000 impressions into a company-wide habit, how they operationalize social selling without being “corporate,” and what it takes to scale LinkedIn content into an always-on revenue channel.Topics we cover in this episode:- How one viral post kicked off Dreamdata’s LinkedIn motion- Turning 300K impressions into a repeatable team playbook- What most companies get wrong about employee advocacy- Steffen’s rules for team buy-in, incentives, and sustainable posting- Why the best posts aren't about reach but relevance- How to track impact without obsessing over attribution -The role of “thought leader ads” in Dreamdata’s GTM strategy- What the future of content looks like in an AI-saturated worldDon't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!Connect with Steffen:- *LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/- Dreamdata: https://dreamdata.io/Connect with me:- LinkedIn: https://www.linkedin.com/in/finnthormeier/ - Website: https://www.project33.io/ - Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH Chapters00:00 Building Dreamdata’s LinkedIn Motion from Day One02:15 The Post That Sparked a Teamwide Strategy04:00 How a Chris Walker Comment Turned Into Pipeline06:10 From 300K Impressions to a Cultural Shift08:00 Why Fun, Not Enforcement, Drives Employee Buy-in10:12 How to Incentivize Employees to Post—Without Killing the Vibe12:00 Self-Interest vs. Company Interest: What Makes Posting Sustainable14:00 When to Post for Reach vs. Pipeline16:10 What to Track (And What to Ignore) with Organic Attribution18:15 26K Followers Isn’t the Goal—Owning Distribution Is20:00 Posting with 12 Likes Is Part of the Game22:00 Quantity vs. Quality: Should You Spend 2–3 Hours on a Post?24:30 How to Win in a Winner-Take-All Algorithm26:15 What Happens When Employees Build Too Much Influence?28:30 Every Growth Tactic Stops Working Eventually30:00 AI Makes Generic Content Useless—Here’s What Still Works32:30 Proprietary Data + Real POV = The Future of Content35:00 Why Human Touch and Community Will Win Long-Term37:15 How Dreamdata Turns Organic Hits Into Paid Ads40:00 The Role of Dreamdata’s Weekly LinkedIn Live Show43:00 Their Allbound Strategy: From Content to CRM#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Amos Bar-Joseph is the co-founder and CEO of Swan AI, a go-to-market automation platform powered by AI agents.

In just 9 weeks, Swan went from zero to $1M ARR, with no sales team, no paid marketing, and no employees beyond the three co-founders.

In this episode, Amos breaks down how he used LinkedIn to drive 100% of their pipeline, how he turned content into a system, and why movements outperform personal brands.

Topics we cover in this episode:

• Scaling to $1M ARR in 9 weeks with just 3 founders

• Why Amos rejected the unicorn playbook

• From 2K to 20K followers: the system behind his LinkedIn growth

• How Swan uses AI agents to generate pipeline, without cold outbound

• The “challenge the challenger” narrative strategy explained

• Why a movement is bigger than brand (and how to build one)

• How to write content that goes viral and turns into revenue

• The internal AI stack that powers Swan’s GTM

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Amos:

• LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/

• Swan AI:https://www.getswan.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Building Swan AI → $1M ARR in 9 Weeks

02:15 The anti-unicorn playbook: scaling with intelligence

04:45 Why Swan only has 3 people—and plans to keep it that way

06:40 The birth of the “autonomous business” movement

09:00 From 2K to 20K followers in 9 weeks (and how it happened)

11:12 Founder-led marketing vs. movement-led marketing

13:24 The “challenge the challenger” narrative strategy

15:06 Why credibility comes from what you’re doing now, not your past

17:10 Writing viral content: structure, systems, and smart hooks

20:25 Launch playbook: how Amos engineered momentum from day one

24:50 Becoming a broker of belief, not just a source of opinions

27:32 Writing process: AI collaboration, prompts, and iterations

30:00 Pillars, lenses, and how to always have something to say

32:36 Turning impressions into pipeline with AI agents

34:20 The LinkedIn-to-revenue system: observer, connector, hunter

36:30 Why comments, DMs, and replies matter more than you think

38:30 What it takes to hit $10M ARR per founder

40:15 Swan’s new operating system: replacing org charts with workflows

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Rand Fishkin is the co-founder of SparkToro and previously built Moz to $50M ARR—before stepping away and rethinking everything about how he works, hires, and grows a company.

Today, SparkToro is a 3-person, profitable SaaS business doing $1.5M+ in revenue, and it’s intentionally calm: no cold calls, no demos, and no aggressive sales playbooks.

In this episode, Rand explains how to grow sustainably without chasing scale, how he leveraged brand to jumpstart SparkToro, and why product, not integrations, features, or funnels, is the real growth engine.

Topics we cover in this episode:

• Why SparkToro doesn’t offer demos and still grows fast
• How Rand built a waitlist of 14,000+ on day one
• The tradeoffs of calm growth: fewer integrations, higher churn
• How to design a business around what you’re good at
• What Rand would do differently if starting today
• Why founder-led marketing still works—and how to scale it
• Rand’s take on AI, competitive risk, and moving slowly on purpose
• Product-market fit is a journey, not a destination

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Rand:
LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Rand’s book - Lost and Founder: https://www.amazon.com/Lost-Founder-Rand-Fishkin/dp/0735213321
Snackbar Studio: https://snackbarstudio.com/

Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters:
00:00 Building Moz to $50M ARR → Starting Over at SparkToro
01:35 Founder strengths, weaknesses, and designing around them
04:10 Why Rand stopped taking sales calls (and what happened)
07:12 Hiring for cultural fit, not just talent
09:24 Intentional product limits—and accepting churn
12:30 The “rules for business life” Rand wrote before SparkToro
14:15 Why calm companies make better decisions
17:21 Product is 80%. Here’s what the rest looks like
19:37 Do you need a founder-led marketing motion?
22:20 Building brands without being the face
25:08 Launch strategy: how Rand got 14,000 waitlist signups
26:22 What changed after Rand’s Moz exit windfall
28:01 Is financial comfort a requirement for calm growth?
30:26 How Rand would grow SparkToro if he started at zero
31:27 The role of content, Reddit, YouTube, and cross-posting
34:36 Why Reddit is a B2B marketing cheat code
36:14 Should technical founders learn marketing, or just hire?
38:58 SparkToro vs. SnackBar: building in different industries

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding #linkedinads #linkedinagency #founderbranding #demandgeneration #demandgen #content #b2b #revenue #performancemarketing #videomarketing #personalbrandingcoach #aiagents #salesautomation #outboundsales #growthstrategy

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Garrett Mehrguth is the founder and CEO of Directive, one of the largest B2B SaaS marketing agencies in the world.

In 2013, he started the company with Fiverr gigs. Today, it’s generating over $25M in revenue and working with brands like ZoomInfo, Wiz, and Stack Overflow.

In this episode, Garrett breaks down how they generated $15M in revenue using LinkedIn ads and a gift card strategy that scaled to 6,800 sales calls.

He shares his full TAM-based playbook, the psychology behind using incentives without losing trust, and why copy is still the biggest unlock in B2B.

We also get into why he spun out Ape (a LinkedIn ads agency), how he balances performance with brand, and his mindset on writing every day—even while running a 200-person company.

Topics we cover in this episode:

• The exact gift card campaign that generated $15M in pipeline

• Why Garrett spends $100+ per lead on LinkedIn—and why it works

• The TAM-based playbook for building a high-performing ad strategy

• Why outbound isn't dead—and SDRs can't match conversation ads

• How to use AI + regression analysis to identify high-LTV accounts

• The biggest mistakes people make with copy, hooks, and bidding

• Why your product (not the gift card) must close the deal

• Garrett’s philosophy on writing, brand building, and founder-led content

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Garrett:

• LinkedIn: https://www.linkedin.com/in/garrettmehrguth/

• Directive: https://directiveconsulting.com/

Connect with me:

• LinkedIn:https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast:https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Garrett’s Background & Building Directive to $25M+

02:15 How the $15M LinkedIn Gift Card Campaign Started

04:45 Why This Works Even with Zero Intent

07:10 Building TAM-Based Campaigns with AI & Regression

09:32 How They Landed 6,800 Sales Calls from Their Target List

12:10 How to Use Gift Cards Without Wasting Budget

14:38 Conversation Ads vs. SDR Teams (And Why They Win)

17:40 Why It’s Not Bribery—It’s Efficient Marketing

20:04 How Garrett Burned $1M to Crack LinkedIn Ads

22:26 Coaching Reps, Building Decks, and Making the Sales Process Work

24:00 Lifecycle Stage Analysis by Rep (Not Just by Channel)

26:10 Copywriting Tips: Hooks, Offers & Subject Lines That Convert

29:08 Why You Should Bid More (and Stop Under-Spending)

30:52 Beyond Gift Cards: High-Value Offers That Actually Scale

32:21 The Role of Retargeting, Sponsored Content & Brand Awareness

33:45 Don’t Be Better. Be Different.

36:57 How to Find a Differentiated POV in a Saturated Market

38:58 Why He Launched Ape as a Spinout from Directive

40:44 Verticalization, Product Strategy & The Future of Service Businesses

42:36 Why Garrett Writes Every Day (And How He Does It at Scale)

44:51 How LinkedIn Content Changed His Career (After 12 Years)

47:02 Final Advice: Go Deeper. Don’t Abandon Channels Too Early.

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Darren McKee is the founder of Darren McKee Co., a social selling training business built on real relationships, no automation, and content that breaks every LinkedIn best practice.

After years in software sales, Darren now teaches sales teams and entrepreneurs how to build community, drive revenue, and win with human-first outbound.

Topics we cover in this episode:

• How Darren built a training business through real relationships

• The exact system he uses for DMs, comments, and content daily

• Why he never uses automation tools—and what he does instead

• Why outbound isn’t dead—and how Darren closes deals in the DMs

• The “teach vs. tell” filter he uses for every post

• How to follow up 27 times without sounding like a bot

• The reason he breaks all the LinkedIn “rules” (and why it works)

• Darren’s 4 content pillars & how he thinks about personal brand

Perfect for:

• Founders and sellers building an audience on LinkedIn

• Sales teams looking to replace automation with human-first outreach

• Entrepreneurs wanting to build real community and long-term trust

• Operators thinking long-term about structure, incentives, and scale

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Darren:

• LinkedIn: https://www.linkedin.com/in/darrenmckeesales/

• Darren McKee Co: https://darrenmckee.co/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Darren’s Background & What He’s Building Now

02:15 How He Built Raving Fans on LinkedIn

05:05 Why He Breaks All the LinkedIn Best Practices

08:45 Pitching in Every Post—Without Apologizing for It

11:30 Real Sales Advice: What to Do When You’re Not Great at Everything

14:20 The System Behind His Daily DM & Comment Routine

17:40 Outbound Isn’t Dead—You’re Just Doing It Wrong

20:30 How He Follows Up 27 Times (Without Automations)

24:00 Scaling Without Sequences: Why It Still Works in 2024

27:10 How to Use Video, Audio & DMs the Right Way

30:20 Darren’s Advice for Time-Boxed LinkedIn Creators (10/30/60 min/day)

34:50 How Comments Drive Reach & Build Trust

36:40 Darren’s “Teach vs. Tell” Filter for Better Content

39:10 The 4 Pillars of His Content Strategy

42:00 How to Avoid Being Cringe (Even When Posting About Beer)

44:15 Vulnerability, Hate Comments & Going Viral for the Wrong Thing

47:00 Posting Multiple Times a Day (and Why He Ignores the Rules)

49:15 The Truth About Followers, Engagement, and Going Viral

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Jason Fan is the co-founder and CEO of Forma, a flexible employee benefits platform trusted by companies like Microsoft, Etsy, TripAdvisor, and New Balance. Since launching in 2017, Forma has scaled to over 200 employees and helped define an entirely new category—Lifestyle Spending Accounts (LSAs).

In this episode, Jason breaks down how they landed Microsoft early in their journey, what it actually takes to win in enterprise, and why they debated for months whether to even pursue the deal.

Topics we cover in this episode:

• Why traditional employee benefits are broken and how LSAs fix it

• How Forma landed Microsoft as a customer just 2 years in

• The risks of going enterprise too early—and how to mitigate them

• What a team sport sales really looks like inside a startup

• Why product requests ≠ good product strategy

• How to build defensibility through customer experience, not features

• Jason’s approach to founder-led content and LinkedIn awareness

• Lessons from category creation in a slow-moving industry

Perfect for:

• SaaS founders building in traditional or slow-moving industries

• GTM and sales leaders navigating the jump to enterprise

• Product founders learning to say no to feature creep

• Anyone trying to educate a market and build a new category

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Jason:

• LinkedIn: https://www.linkedin.com/in/jasonfan1203/

• Forma: https://www.joinforma.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Introduction and Jason’s Background

01:40 Why Employee Benefits Are Broken

04:55 How Lifestyle Spending Accounts Work

08:10 Inventing a New Category—Before the Term Existed

10:30 What Triggered the HR Benefits Shift Post-COVID

13:41 How Forma Landed Microsoft as a Customer

16:50 Enterprise Sales as a Team Sport

19:00 Should You Bet Your Startup on One Big Logo?

21:20 When Enterprise Product Requests Derail the Roadmap

23:28 The Difference Between Scalable vs. Custom Feature Work

27:36 Why Customer Experience is a Moat

30:20 Building Products for End Users—Not Just Buyers

32:25 Product vs. Relationship: When Not to Build a Feature

34:25 Advice for SaaS Founders Entering HR

36:21 How Forma Is (Carefully) Exploring AI

38:05 What HR Teams Actually Care About with AI

39:59 Founder-Led Marketing & Jason’s LinkedIn Strategy

42:10 The Process Behind Jason’s LinkedIn Content

43:46 Why Content Helps Own the LSA Narrative

45:25 Closing Thoughts & Why HR Is a Great Space to Build

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Michael Maximoff co-founded Belkins, a $15M/year appointment-setting agency that’s grown into one of the most efficient and well-run ops in the space. Alongside the agency, Michael also helped launch Folderly, a SaaS product born out of Belkins' internal needs.

In this episode, Michael shares why retention is the real growth lever for agencies, how to build a comp structure that drives accountability, and why the dream of 50% profit margins is mostly a myth. He also breaks down what most agency founders get wrong when trying to launch a product and what he'd do differently today.

Topics we cover in this episode:

• Why retention and not acquisition, is what actually scales agencies

• How to structure account manager compensation for maximum LTV

• Why smaller agencies struggle more with client churn

• The myth of 50% profit margins—and what’s realistic instead

• Building a calm, profitable agency vs. chasing top-line growth

• What to know before launching a SaaS product from your agency

• Why your internal tools might be your best product idea

• How to think about equity, ownership, and hiring a “#2” early

Topics that we are covering in this episode:

• The biggest growth levers behind scaling to $3M ARR

• How Frank dominated LinkedIn to drive early traction

• Why founder-led marketing works—but why it isn’t enough long-term

• How AI agents and automation are reshaping outbound sales

• Why Salesforge launched multiple products in parallel instead of a single brand

• The playbook for building an ecosystem of SaaS tools

• Scaling from 3 founders to 40 employees in 12 months

• The right way to transition from founder-led growth to scalable marketing

Perfect for:

• Agency founders looking to improve retention and margins

• Entrepreneurs considering the leap from services to software

• SaaS builders who want to avoid common product spin-out mistakes

• Operators thinking long-term about structure, incentives, and scale

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Michael:

• LinkedIn: https://www.linkedin.com/in/michael-maximoff/

• Belkins: https://belkins.io/

• From Zero to Agency Hero Newsletter: https://www.fromzerotoagencyhero.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Introduction and Michael’s Background

01:10 Why Retention is the #1 Metric for Agencies

03:00 The Revenue-Sharing Model for Account Managers

06:15 Aligning Incentives with Client Success

08:30 Building an Ownership Culture in Account Management

11:10 Setting North Star Metrics and Client KPIs

14:00 The Myth of 50% Profit Margins

16:30 Why Small Agencies Struggle with Churn

20:00 How to Build a Calm, Profitable Agency

23:00 Scaling from $1M to $5M: The Key Levers

26:00 Finding and Growing Your #2 Operator

28:00 What to Know Before Spinning Out a SaaS Product

31:00 The Mistake Most Founders Make When Building Products

33:00 Building Tools Your Agency Can’t Live Without

35:00 Why Most SaaS Companies Don’t Make Real Money

36:30 Final Thoughts and Michael’s Newsletter

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Frank Sondors is the co-founder and CEO of Salesforge, a platform that blends AI agents and human sales teams to maximize pipeline generation. In just 12 months, Salesforge scaled from 0 to $3M ARR without a massive sales team.

In this episode, Frank breaks down the biggest levers behind that rapid growth, why founder-led marketing was essential in the early days, and how his team is building an AI-powered sales ecosystem instead of a traditional SaaS tool.

He also shares the mindset and execution strategies behind scaling multiple products in parallel, optimizing founder-led marketing, and when to transition beyond it as a company grows.

Topics that we are covering in this episode:

• The biggest growth levers behind scaling to $3M ARR

• How Frank dominated LinkedIn to drive early traction

• Why founder-led marketing works—but why it isn’t enough long-term

• How AI agents and automation are reshaping outbound sales

• Why Salesforge launched multiple products in parallel instead of a single brand

• The playbook for building an ecosystem of SaaS tools

• Scaling from 3 founders to 40 employees in 12 months

• The right way to transition from founder-led growth to scalable marketing

Perfect for:

• SaaS founders looking to scale revenue without a large sales team

• B2B sales leaders navigating AI and automation in pipeline generation

• Entrepreneurs figuring out how to transition beyond founder-led sales

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Frank:

• LinkedIn: https://www.linkedin.com/in/franksondors/

• Salesforge: https://www.salesforge.ai/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Introduction and Frank’s Background

03:10 The AI Sales Revolution: Why Salesforge Exists

06:00 Scaling to $3M ARR in 12 Months—Without a Sales Team

08:48 The Founder-Led Marketing Playbook for Early Growth

11:59 Why LinkedIn Domination Was Critical for Scaling

14:45 Running Multiple SaaS Products Instead of One

21:08 The Power of AI Agents and Automation in Sales

27:20 How to Transition from Founder-Led to Scalable Growth

30:09 The Role of SEO, Affiliate, and Word-of-Mouth Growth

33:02 Building a Modular SaaS Ecosystem Instead of a Single Product

35:49 Why AI Agents Won’t Replace Sales Teams—But Will Change Them

39:02 How Salesforge is Reducing the Cost of Sales Teams

41:49 The Future of AI-Powered Sales and Go-To-Market Strategies

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy

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Bethany Stachenfeld is the co-founder and CEO of Sendspark, a SaaS platform that helps businesses create personalized videos at scale using AI. Since launching in 2019, SendSpark has grown into a go-to tool for sales teams looking to increase engagement and efficiency in outreach.

In this episode, Bethany shares how she’s leveraged founder-led marketing to build SendSpark, scale her audience to over 25,000 LinkedIn followers, and generate thousands of signups per month. She breaks down the workflow strategies, automation tools, and signals she tracks to convert content engagement into warm outbound leads.

Topics that we are covering in this episode:

• How AI is changing video personalization in sales and marketing

• The impact of founder-led marketing on brand growth

• Bethany’s process for consistently posting high-value content

• The automation stack she uses to scale outreach and engagement

• How to track and convert social engagement into revenue

• The role of video in outbound sales and why it works

• Lessons from scaling a SaaS company in a competitive market

Perfect for:

• SaaS founders and marketing leaders looking to leverage founder-led marketing

• Entrepreneurs curious about AI-powered personalization in sales

• Business leaders exploring outbound sales automation

• Marketers and sales teams who want to increase engagement with video

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Bethany:

• LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/

• Sendspark: https://www.sendspark.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Introduction and Bethany’s Background

03:10 How AI is Changing Video Personalization

06:00 The Founder-Led Marketing Playbook

08:48 Turning Social Engagement into Revenue

11:59 Automating Outreach Without Losing Authenticity

14:45 Scaling a SaaS Company with Founder-Led Growth

21:08 The Role of Video in Sales and Marketing

27:20 The Tools and Tech Stack Behind SendSpark’s Growth

30:09 Best Practices for Outbound Sales Using AI

33:02 The Future of AI in Sales and Marketing

35:49 Common Mistakes in Founder-Led Marketing

39:02 What’s Next for SendSpark

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Frank Grillo is a veteran B2B marketing leader. After his 30+ year career as a CMO in IT and Telecoms, he quit his job, moved to Italy and started his own distillery (talk about something cool!!!)

In this episode, Frank shares how SaaS companies can avoid messaging pitfalls, and what it really takes to reach the right customers. He also breaks down the biggest lessons from failed SaaS companies, the role of AI in business strategy, and what marketing and distilling have in common.

We get into:

• The Challenges of Founder-Led Marketing

• Why SaaS Companies Struggle with Messaging & Growth

• Understanding Customer Needs (feat. The Milkshake Analogy)

• When & How to Transition Beyond Founder-Led Marketing

• Lessons from Failed SaaS Companies

• The Role of AI in Business & Marketing Strategy

• Frank’s Journey from SaaS to Distilling

Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Frank:

Frank’s LinkedIn: https://www.linkedin.com/in/frgrillo/

Altamura Distilleries: https://www.altamuradistilleries.com/en/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 The Journey from B2B Marketing to Distilling

03:10 Challenges of Founder-Led Marketing

06:00 The Milkshake Example: Understanding Customer Needs

08:48 Transitioning from Founder-Led to Broader Marketing

11:59 The Importance of Language in Marketing

14:45 Case Studies: Lessons from Failed SaaS Companies

21:08 The Role of Founders in Scaling Businesses

27:20 Evolving Marketing Strategies for SaaS Companies

30:09 The Role of Founder-Led Marketing

33:02 Identifying the Right Founders for Marketing

35:49 Breaking Norms in Founder-Led Marketing

39:02 Understanding Market Opportunities and Risks

41:49 Transitioning from Marketing to Distilling

49:50 Leveraging AI in Business Strategies

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #businessgrowth #entrepreneurship #personalbranding #AIinbusiness

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Ben Sharf is the co-founder and co-CEO of Platter, a profitability toolkit designed for Shopify brands.

Before founding Platter, Ben worked at GoPuff, where he gained deep insights into e-commerce operations.

In this episode, Ben shares his transition into entrepreneurship, the power of founder-led marketing, and the lessons he’s learned from consistently creating content online.

He talks about how podcasts have become an unexpected growth lever, why authenticity is key in content creation, and how simplifying complex ideas can drive engagement.

Topics that we are covering in this episode:

• Ben’s journey from GoPuff to launching Platter

• Lessons from a year of consistent LinkedIn content

• The power of authenticity in founder-led marketing

• How podcasts help build relationships and business opportunities

• Overcoming insecurities in content creation

• The role of content in hiring and investment opportunities

• Why simplifying complex ideas makes content more engaging

Perfect for:

• Founders and operators in e-commerce and SaaS

• Entrepreneurs looking to build a personal brand through content

• Business leaders exploring podcasting as a marketing tool

• Startup founders navigating early-stage marketing and growth

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/

• Platter: https://www.platter.com/

Connect with me:

• LinkedIn: https://www.linkedin.com/in/finnthormeier/

• Website: https://www.project33.io/

• Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Introduction and Background

08:51 Insights from a Year of Content Creation

14:26 The Role of Podcasting in Founder Marketing

19:45 The Role of Content in Business Growth

26:47 The Power of Simplifying Complex Ideas

33:09 Navigating the Pressure of Content Creation

linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.

In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that amplifies your brand message.

We get into:

• The Evolution of Founder Branding

• Differentiation in a Competitive Landscape

• Building a Personal Brand as a Founder

• Consistency and Quality in Content Creation

• Finding Your Niche and Standing Out

• Innovative Marketing Strategies for Founders

• Storytelling and Copywriting as Key Marketing Skills

Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Dave:

Dave's LinkedIn: https://www.linkedin.com/in/davegerhardt/

Exit Five: https://www.exitfive.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 The Evolution of Founder Branding

02:46 Differentiation in a Competitive Landscape

05:57 Building a Personal Brand as a Founder

08:50 The Importance of Consistency and Content Quality

11:50 Finding Your Niche and Standing Out

15:10 Leveraging Feedback and Signals for Growth

17:51 Creating a Unique Value Proposition

21:06 The Role of Community in Brand Building

28:51 Innovative Marketing Strategies for Founders

32:34 The Importance of Differentiation in SaaS

35:50 Iterative Learning and Customer Feedback

38:48 The Art of Storytelling in Marketing

44:48 Building an Online Presence and Community

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Mark Gilbert is the Co-Founder & CEO of Zocks, an AI meeting assistant designed specifically for financial advisors. Before founding Zox, Mark was the VP Of Product Management at Twilio, CTO at Hearsay Systems and General Manager at Microsoft.

In this episode, Mark shares how he transitioned from corporate life to running his own startup, the challenges and opportunities he sees in the rapidly evolving AI landscape, and why focusing on a niche market has been a game-changer for Zox. He also dives into the importance of prioritizing product development, building credibility in B2B, and the realities of fundraising.

We discuss:

• Mark's Journey from Corporate Executive to Startup Founder

• Prioritizing Product Development in a Fast-Paced AI Startup

• The Strategic Focus on Financial Advisors and Why It Works

• Lessons Learned from Transitioning to Startup Life

• Building Credibility in B2B Markets

• The Realities of Fundraising and Preparing for Investor Discussions

• Understanding User Problems to Drive Product Success

• How to Navigate the AI Hype and Maintain Focus

• The Long-Term Nature of Building a Successful Business

Perfect for: Founders and executives in B2B SaaS and AI-driven businesses looking for insights on product strategy, fundraising, and navigating a rapidly changing market.

Don't forget to subscribe to the podcast for more conversations with industry leaders reshaping B2B SaaS and AI.

Connect with Mark:

LinkedIn: https://www.linkedin.com/in/markgil/

Zocks: https://www.zocks.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The Journey to Entrepreneurship

02:52 Navigating the AI Landscape

06:06 Prioritizing Product Development

09:09 Focusing on Financial Advisors

11:59 Expanding Beyond Financial Advisors

14:51 Lessons from Transitioning to Startup Life

18:00 Advice for Aspiring Founders

21:04 Building Credibility in B2B

23:46 Fundraising Insights

26:49 Navigating the AI Hype

30:02 Future of AI in Business

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.

Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.

We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:

• Strategies for Boosting Organic Content

• Paid Search vs. LinkedIn Ads

• Budgeting for LinkedIn Ads

• Campaign Structure for Cold vs. Retargeting Layers

• Content Strategy for Cold vs. Retargeting Ads

• Optimizing Ad Performance and Budget Allocation

• Optimizing LinkedIn Ad Spend

• Thought Leader Ads

• Troubleshooting LinkedIn Ad Performance

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Justin:

Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable: https://impactable.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to LinkedIn Ads and Fletch

02:18 Strategies for Amplifying Organic Content

05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach

09:23 Budgeting for LinkedIn Ads: Initial Considerations

11:44 Campaign Structure: Cold vs. Retargeting Layers

15:52 Attribution and Measuring Impact

19:27 Content Strategy for Cold and Retargeting Ads

23:32 Optimizing Ad Performance and Budget Allocation

27:49 Optimizing LinkedIn Ad Spend

30:09 Building Brand Awareness for Non-Market Buyers

32:02 Leveraging Engagement Signals for Outbound Strategies

35:09 The Hustle Behind Successful Marketing

37:08 Exploring Cross-Platform Advertising Strategies

39:00 The Evolution of Thought Leader Ads

40:58 Foundational Elements for LinkedIn Advertising Success

45:51 Troubleshooting LinkedIn Ad Performance

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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In this episode, I break down the viral product launch template for LinkedIn.

I will talk about:

• Strategic Use of Funding Announcements

• The New PR Playbook for Founders

• Leveraging Social Proof for Growth

• Depth vs. Frequency in Content Creation

• Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Masterclass in Product Launch on LinkedIn

05:27 Strategic Use of Funding Announcements

08:48 The New PR Playbook for Founders

12:46 Building an Engaging Audience

17:14 Navigating Engagement Pods and Boosted Posts

20:08 Leveraging Social Proof for Growth

25:22 Building Strong Associations in Business

26:42 Starting from Scratch: The Power of Focus

27:45 Creating a Podcast to Connect with Your Audience

29:20 Leveraging Conversations for Content Creation

31:19 Establishing a Consistent Posting Cadence

33:41 Maintaining Momentum in Content Creation

36:59 Learning from Mistakes: The Importance of Focus

43:10 The Value of Newsletters in Building Relationships

44:51 Depth vs. Frequency in Content Creation

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

• Founder-Led Marketing Insights

• Marty's Journey of Building his LinkedIn Presence

• Measuring Success and Growth

• The Role of LinkedIn in Pylon's Business Growth

• Understanding B2B vs B2C Workflows

• The Importance of Messaging and Positioning

• Defining a Unique Point of View

• Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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In this Episode, I break down the step-by-step direct response post framework to 10-100X your leads from LinkedIn.

Topics that we will cover are:

• Case Studies and Practical Tools

• How to Write Good LinkedIn Hooks

• The Importance of Resonance Over Engagement

• Understanding Customer Priorities Through Research

• How to Scale Content

• Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

07:10 Engagement and Community Building

08:03 Direct Response LinkedIn Framework

20:47 Case Studies and Practical Applications

27:21 Mapping Product Solutions to Customer Priorities

30:21 Crafting Effective Hooks for Engagement

33:23 Delivering on Promises: The Importance of Solutions

36:12 Understanding Customer Priorities Through Research

39:11 Scaling Content: The Power of Video Sales Letters

42:25 Creating Layered Content for Diverse Needs

44:43 Defining Real Priorities for Your Ideal Customer Profile

48:44 Iterating on Content Strategy for Better Engagement

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.

After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.

We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:

• Understanding PLG and Sales Strategies

• Developing a Unique Point of View

• Measuring Success and Growth

• How to Start Posting on LinkedIn

• Experimentation and Goal Setting

• The Importance of Customer Feedback

• Supporting CEOs in Content Creation

• Targeting the Right Audience with Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Arthur:

Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/

Aligned: https://alignedup.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Aligned and Its Leadership

03:01 The Power of Founder-Led Marketing

05:52 Understanding Buyer Enablement

09:09 Developing a Unique Point of View

12:07 The Feedback Loop in Content Creation

14:55 Measuring Success and Growth

17:52 Strategies for Advocating Content Marketing

20:51 Framing Content Marketing as an Experiment

24:02 Experimentation and Goal Setting

27:24 The Power of Content as Leverage

30:00 Understanding Customer Feedback

32:20 Supporting CEOs in Content Creation

35:30 Targeting the Right Audience

39:53 Navigating Complex Buying Committees

43:02 Bridging Communication Gaps

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.

Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:

• The Role of Content in Building Trust and Authority

• The Value of Newsletters in B2B Marketing

• The Impact of Webinars on Trust and Engagement

• Understanding What Drives Business Outcomes

• Leveraging Ghostwriters for Content Creation

• The Three Modes of Product-Led's Business Model

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Wes:

Wes’s Linkedin: https://www.linkedin.com/in/wesbush/

ProductLed: https://productled.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 – Introduction to PLG & Founder-Led Marketing

02:50 – The Three Modes of a Product-Led Business

06:09 – Why Writing & Publishing Books Matters

08:47 – How Content Builds Trust & Authority

12:10 – Should Founders Write a Book?

14:49 – The Power of Newsletters in B2B Marketing

18:03 – Building a Product Philosophy

20:57 – The Character Diamond & Personal Branding

24:05 – How Webinars Build Trust & Engagement

26:51 – Using Ghostwriters for Content Creation

30:04 – What Drives Business Outcomes?

33:03 – Final Thoughts on Writing & Content Strategy

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management.I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around: - Understanding the Customer's Background- Content Strategy and Performance Metrics- The Importance of Resonance Over Engagement- Leveraging Insights for Business Strategy- Measuring Trust and Credibility- Competitive Advantage in Content CreationPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters: 00:00 Introduction to Customer Case Study02:48 Understanding the Customer's Background05:34 Content Strategy and Performance Metrics09:32 The Importance of Resonance Over Engagement14:29 Leveraging Insights for Business Strategy18:45 Measuring Trust and Credibility24:56 Competitive Advantage in Content Creation#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Jacco van der Kooij is the founder of Winning by Design. Winning By Design helps customer to design, build and scale their sales efforts.

We talk about how GTM strategies have changed over the years, the impact of AI on revenue and many other topics like:

• The Future of Go-to-Market Strategies

• AI's Role in Revenue Generation

• The Importance of Brand Trust

• The Evolution of Marketing Skills for Founders

• Intuition vs. Data in Marketing

• Common Pitfalls in Go-to-Market Strategies

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect withJ acco:

Jacco’s Linkedin: https://www.linkedin.com/in/jaccovanderkooij/

Winning by Design: https://winningbydesign.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

Introduction to Winning by Design (00:00:00)The Future of Go-to-Market Strategies (00:03:07)AI's Role in Revenue Generation (00:06:00)Understanding AI's Capabilities (00:08:52)The Importance of Brand Trust (00:12:06)Founder-Led Marketing: A Double-Edged Sword (00:14:54)The Evolution of Marketing Skills for Founders (00:18:08)Data-Driven Decision Making in Sales (00:21:00)Intuition vs. Data in Marketing (00:24:13)Common Pitfalls in Go-to-Market Strategies (00:26:57)Building Relationships in a Digital Age (00:29:46)The Future of Events and Conferences (00:33:01)

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances.

Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business.

We talk about how she made LinkedIn her biggest lead channel and many other topics like:

• Transitioning from Service to Product

• Her LinkedIn Strategy for Growth

• Inspiration for Content Creation

• Finding the Right Posting Frequency

• Measuring Success and Setting Expectations

• Innovative Approaches to Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Alyona:

Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/

Fuelfinance: https://fuelfinance.me

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

Introduction to Fuelfinance - 0:00Transitioning from Consulting to SaaS - 2:50The Importance of Co-Founders in Startups - 6:01Leveraging LinkedIn for Lead Generation - 9:07Building Credibility and Partnerships on LinkedIn - 12:09Content Strategy and Posting Frequency on LinkedIn - 14:55Tools and Resources for Effective Content Creation - 18:00Analyzing Content Performance and Engagement - 20:49The Role of Personal Branding in Business - 24:03Innovative Marketing Strategies and Founder-Led Marketing - 26:55

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

• Transitioning from Shopify to LinkedIn Visibility

• The Strategy Behind LinkedIn Posts

• Understanding LinkedIn Algorithms and Posting Strategies

• The Impact of Transparency on Growth and Competition

• Navigating the Challenges of Sharing the Secret Sauce

Introduction to Revo and Stuart Cheney - 00:00

Transitioning from Shopify to LinkedIn Visibility - 02:48

Building in Public: The Strategy Behind LinkedIn Posts - 06:07

Leveraging X for E-commerce Engagement - 08:49

Understanding LinkedIn Algorithms and Posting Strategies - 12:07

The Impact of Transparency on Growth and Competition - 15:13

Navigating the Challenges of Sharing the Secret Sauce - 18:06

Final Thoughts and Future Directions - 20:55

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:

LinkedIn: https://www.linkedin.com/in/stu-chaney/

Website: https://www.rivo.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Revo and Stuart Cheney

02:48 Transitioning from Shopify to LinkedIn Visibility

06:07 Building in Public: The Strategy Behind LinkedIn Posts

08:49 Leveraging X for E-commerce Engagement

12:07 Understanding LinkedIn Algorithms and Posting Strategies

15:13 The Impact of Transparency on Growth and Competition

18:06 Navigating the Challenges of Sharing the Secret Sauce

20:55 Final Thoughts and Future Directions

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Strategic Lessons from 1.5M LinkedIn Impressions:

I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.

I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:

• My mistakes and lessons learned

• The importance of targeting the right audience

• How to position technical solutions

• Content strategy: quality over quantity

• Engagement strategies for LinkedIn

• The Importance of consistency

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Year in Review: Impressions and Insights - 00:00

Content Strategy: Quality Over Quantity - 02:48

The Power of Hooks and Engagement - 06:07

Mistakes and Lessons Learned - 08:52

Navigating B2B Content Creation - 12:08

Targeting the Right Audience - 14:58

The Importance of Consistency - 18:10

Leveraging Social Proof - 21:09

Engagement Strategies for LinkedIn - 23:52

Balancing Content for Talent and Customers - 27:04

Choosing the Right Marketing Channel - 30:02

Iterating for Success - 33:10

Final Thoughts and Future Directions - 35:48

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Chris Walker is the CEO of Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. Chris helps CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization.

In this deep-dive conversation, Chris and I explored the realities of modern B2B marketing and what it takes to drive sustainable growth. We discussed how marketing success extends far beyond traditional metrics like leads and pipeline, and why marketing leaders need to develop strong business acumen to truly impact company performance.

Chris shared his insights from Passetto's first year, including how they've adapted their strategies in response to AI's impact on content creation. He emphasized that while everyone's rushing to pump out content, the real differentiator is building genuine connections with customers and truly understanding their problems.

We covered crucial topics like:

• Why marketing investments need to be viewed through a financial lens

• How unit economics should be a key target for marketing teams

• The power of invite-only webinars for engaging qualified prospects

• Why likes on social media often don't translate to business impact

• The critical role of data architecture in revenue operations

• How to build authentic content strategies that resonate with your audience

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chriswalker171/

Passetto: https://www.passetto.com/

Podcast: https://www.youtube.com/watch?v=M3qbZH-0ysI&list=PLnkPVuIF6MO5FkU1c2trJiATku9VVAIhb

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Navigating the Complexities of B2B Marketing - 0:00

Lessons from the First Year of Passetto - 3:03

Evolving Content Strategies in the Age of AI - 6:08

Building a Unique Value Proposition - 8:51

The Importance of Customer Connection - 12:09

Adapting Strategies for Different Stages of Growth - 15:04

Finding and Defining Your Point of View - 17:51

The Role of Leadership in Customer Engagement - 21:10

Understanding Customer Problems - 29:08

The Evolving Role of Software Companies - 30:56

Data Architecture and Revenue Operations - 33:34

The Importance of Customer Connection - 36:16

Innovative Content Strategies - 38:23

The Art of Content Creation - 40:48

Authenticity Over Popularity - 46:45

Measuring Content Impact - 52:14

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Adam Robinson is the Founder & CEO of Retention.com, a $25M ARR SaaS company that turns anonymous shoppers into revenue.

We talked about the importance of Founder-Led Marketing for business growth, the benefits of a founder brand, and many other topics like:

• Who Should Consider Building a Founder Brand

• Practical Steps to Get Started With Content Creation

• The Long-Term Advantages of Engaging With an Audience and Creating Valuable Content

• How to Find a Unique Angle to Resonate With Your Audience

• Setting Realistic Expectations for Growth

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Adam:

Adam’s LinkedIn: https://www.linkedin.com/in/retentionadam/

RB2B: https://www.rb2b.com/

Rentention.com: https://retention.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience.

I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many other topics like:

• How to Build a Unique Point of View and Identifying Your Unique Perspective

• Community vs. Audience: Understanding the Difference

• Content Creation Strategies and Insights

• The Importance of Building Relationships Over Numbers

• Balancing Time and Effort in Growth Strategies

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Jared:

Jared's LinkedIn: https://www.linkedin.com/in/jaredrobin/

RevGenius: https://www.revgenius.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.

I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics like:

• Their Journey in Building a Personal Brand

• How They Use LinkedIn for Business Growth

• Content Creation Strategies and Insights

• Their Approach to Attribution

• The Power of Inbound Marketing

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Fletch:

Anthony's Linkedin: https://www.linkedin.com/in/anthonypierri/

Robert's Linkedin: https://www.linkedin.com/in/heyrobk/

FletchPMM: https://www.fletchpmm.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR.

We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:

• How to transition to Founder-Led Marketing

• The importance of sales calls as feedback loops

• Understanding Product Market Fit

• The Leading Indicators of Retention

• The Importance of Obsession in Marketing

• Content Creation Strategies

• How to Find Message Market Fit

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Rob:

Rob's Linkedin: https://www.linkedin.com/in/rsnyder1/

Rob's website: https://www.robsnyder.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.

We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.

Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:

• Why Founder-Led Marketing is essential for startups with limited resources

• That a visible founder can have a significant impact on customer acquisition

• Consistency and strong points of view are crucial for good content

• That content pillars should align with business goals and adapt over time

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Peep:

Peep's LinkedIn: https://www.linkedin.com/in/peeplaja/

Wynter: https://wynter.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.

We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice.

She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:

• Understanding the personality of your CEO is key to effective marketing

• How using tools like Descript and ChatGPT can streamline content production

• Increasing post frequency can be achieved by repurposing successful content

• Setting realistic expectations for results is essential

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Holly:

Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/

Learn more about MyWorkChoice: https://myworkchoice.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Emir Atli is the CRO of HockeyStack. HockeyStack helps marketing and sales teams prioritize the right campaigns, channels, and accounts at the right time to accelerate revenue.

We discuss Hockey Stack's evolution, how Emir uses LinkedIn as a growth channel, and the nuances of marketing strategies like Account-Based Marketing (ABM) and influencer marketing. He also shares practical insights on building a following, handling criticism, and celebrating small wins while staying focused on long-term goals and many other topics like:

• His Content Strategy and LinkedIn Engagement

• Building a Personal Brand and Effective Outreach

• Influencer Marketing: Approaches and Best Practices

• Navigating Hate and Building Resilience in Marketing

• How to Find Your Voice on LinkedIn

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Emir:

Emir on LinkedIn: https://www.linkedin.com/in/emircatli/

Learn more about Hockey Stack: https://hockeystack.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite.

Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to connecting with their audience.

We cover why building an audience early on platforms like LinkedIn can make a huge difference, how sharing insights can drive real engagement, and what Default’s content strategy looks like moving forward.

We also talk about:

• The Journey of Founder-Led Marketing

• Benefits and Challenges of Founder-Led Marketing

• The Importance of Building an Audience on LinkedIn

Nico's Linkedin: https://www.linkedin.com/in/nicoaferr/

Default: https://www.default.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month

After scaling G2 to $100M+ ARR Godard shares his insights and talks about:

• Strategic Focus as a CEO

• GTM Strategies

• The Importance of Founder-Market Fit

• Why he loves Founder-Led Marketing

• Navigating SaaS Categories and Market Positioning

• The different Company Growth Stages

• How to Raise Funds for First-Time Founders

• Bootstrapping vs. Fundraising in Today's Market

Godard's Linkedin: https://www.linkedin.com/in/godardabel/

G2: https://www.g2.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number.

After analyzing $57b of salespipline Guy shares his GTM insights and talks about:

• The Widening Gap in Sales Performance

• The Big Mistakes Sales Leaders Make

• How to Engage C-Level Executives

• Navigating the Future of AI in Go-to-Market Strategies

• The Future of Traditional Marketers in SaaS

Guy's Linkedin: https://www.linkedin.com/in/rubinguy/

Ebsta: https://www.ebsta.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting.

In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including:

• 5 Steps to Go Viral on LinkedIn

• How he writes attention-grabbing posts

• The impact of LinkedIn on his business

• The perfect format to post on Linkedin

• and more insights on B2B growth through content.

Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/

Fame: https://www.fame.so/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into:

• The Importance of Topical Authority

• The Different Stages of LinkedIn and Content Strategy

• How to Create Engaging Content on LinkedIn

• Identifying Content Ideas and Audience Engagement

• Personal Stories vs. Professional Content

• The Role of SEO in Lead Generation

• Repurposing Content for Maximum Impact

• Content That Drives Demand

Gaetano's Linkedin: https://www.linkedin.com/in/officialg/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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How to scale a new SaaS startup in 2025?

I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system.

In this episode, Henry and I cover the following topics:

• AI’s Impact on the Software Industry

• How to Differentiate in a Competitive Market

• Authenticity in Founder-Led Marketing

• The Importance of Product in Go-to-Market Strategy

• Signal-Based Selling and AI Integration

• The Future of Go-to-Market Strategies

• How to Get New Customers in 2025

• How Sales Is Going to Change in the Future

Henry's Linkedin: https://www.linkedin.com/in/hschuck/

ZoomInfo: https://www.zoominfo.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success.

In this episode, Gal and I cover the following topics

• The Importance of LinkedIn for Demand Generation

• The Strategy Behind Consistent Posting

• The Role of Category Creation in Marketing.

• Crafting Engaging Content and Hooks

• Building a Personal Brand on LinkedIn

• The Power of Authenticity in Content Creation

Gal's Linkedin: https://www.linkedin.com/in/galaga/

Aligned: https://alignedup.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of The $150M Secret and has been featured in over 200 media outlets.

In this episode, Guillaume and I cover the following topics

• Building trust in business through emotional connections.

• Founding a company, documenting the journey, and sharing lessons learned.

• Entrepreneurship, motivation, and leadership.

• Bootstrapping a SaaS company

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Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent

In this episode, Matt and I cover the following topics:

• Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience.
• Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth.
• Thought leadership plays a vital role in creating engaging and impactful content.
• Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations.
• Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience.
• Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable.
• Authenticity and transparency are key in establishing a connection with your followers.
• Inviting potential customers as podcast guests can help build relationships and trust
• Evaluate your LinkedIn strategy after a few months to determine its effectiveness.

Matt's LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

Matt's Newsletter: https://startuphustlenews.com/

Full Scale: https://fullscale.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan.

• Intertwining sales and marketing strategies.

• Outbound vs inbound marketing strategies

• Storytelling in sales

• Cultivating attention and learning through offline activities.

• How to better understand clients' problems to provide effective solutions.

• Stoicism and the importance of focusing on what you can control in life.

Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/

Josh's Website: https://joshbraun.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs.

• The Biggest Challenge from COO to CEO

• The CEO LinkedIn Playbook

• How to Convince Executives to Post on LinkedIn

-The Impact of Founder-Led Marketing on Brand Awareness

• Selling to Different Market Segments

Megan's Linkedin: https://www.linkedin.com/in/meganwhitebowen/

Refine Labs: https://www.refinelabs.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster.

We talk about:

• How to Get Your CEO to Post on LinkedIn

• The Power of LinkedIn for B2B Marketing

• Crafting a Compelling Strategic Narrative

• Creating Ongoing Content from the Strategic Narrative

• The Impact of Visuals and Videos

MJ's Linkedin: https://www.linkedin.com/in/mjpsmith/

CoLab: https://www.colabsoftware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more.

We talk about:

• Running a Company with Your Spouse

• The Role of AI in Content Creation and Authenticity

• The Decision to Raise Money and the Benefits of Bootstrapping

• How She Uses LinkedIn & Founder-Led Marketing

• and many more topics

Alina's Linkedin: https://www.linkedin.com/in/alinav/

Chili Piper: https://www.chilipiper.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS.

In this episode, we talk about:

• Early-stage SaaS GTM

• Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM

• Common Problems with GTM

• and many more topics

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.

In this episode we talk about:

• The new Signal-Based Selling Playbook

• How to Handle Old Opportunities

• and many more topics

Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/

MadKudu: https://www.madkudu.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Taylor Udell is the Head of Growth at Champify, former Twilio.

Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.

In this episode we talk about:

• How to Get your CEO Posting on LinkedIn

• How to Stay Top of Mind with ICPs

• How to Run LinkedIn Thought Leader Ads

• and many more topics

Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex.

In this episode, we are talking about:

• How logik.io Was Started

• How to Find Product Market Fit

• and many more topics

Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/

Logik.io: https://www.logik.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Gururaj Pandurangi is the CEO and Founder of ThriveStack.

ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale.

In this episode we talk about:

• Sales-Led vs. Product-Led Growth

• How to Add a PLG to a Sales-Led Motion

• Gururaj's learnings of founding his 3rd SaaS Business

Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/

ThriveStack: https://www.thrivestack.ai/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy.

In this episode we talk about:

• How to Build a GTM Ops Team

• How to Track a Buyer Funnel

• and many more topics

Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/

CS2: https://www.cs2marketing.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Gil Allouche is the CEO of metadata.io.

In this episode, we are talking about:

• How Gil ended up in Dave Gerhardts book

• How Gil barely avioded the series B trap

• How to work with investors

• The future of SDRs

Gil's Linkedin: https://www.linkedin.com/in/gilallouche/

Metadata: https://metadata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Todd Busler is the CEO at Champify.

In this episode, we talk about:

• How Todd is Crushing LinkedIn Founder Content

• The Future of SDRs

• and many more topics

Todd's Linkedin: https://www.linkedin.com/in/todd-busler/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Spencer Kupferman is the CEO at PKWARE.

In this episode, we talk about:

• How to sell into the Enterprise

• How Spencer runs a $40M ARR SaaS with 40% Operating Margins

• and many more topics

Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/

PKWARE: https://www.pkware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands.

We talk about all things LinkedIn:

• How to Ideate content

• What makes a great post

• How can run Founder-Led Marketing

• LinkedIn Connection Request Strategy

• and many more topics

Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.

In this episode we talk about:

• Building a $1M+ SaaS around B2B Podcasting

• How to Start a Podcast from Scratch

• and many more topics.

Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/

Casted: https://www.casted.us/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Markus Stahlberg is the CEO and Co-Founder at N.Rich.

In this episode, we talk about:

• The state of ABM

• 3 Types of ABM Approaches

• ABM: Quality vs. Quantity

• and many more topics

Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/

N.Rich: https://n.rich/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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BC Krishna is the Founder and CEO at Centime.

In this episode we talk about:

• his 2x $100M+ Exits,

• his experience working on his 4th SaaS Startup

• his darkest days as Founder and CEO

• and many more topics

BC's Linkedin: https://www.linkedin.com/in/krishnabc/

Centime: https://www.centime.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.

In this episode, we are talking about:

• How Nathaniel is building a Consumer SaaS (at $1m+ ARR)

• What is a Family Operating System

• and many more topics

Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/

Trustworthy: https://www.trustworthy.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.

We are talking about:

• How he scaled SourceDay to $10M+ ARR,

• Syncing Suppliers and Customers,

• Dealing with Tough Times as CEO

Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/

SourceDay: https://sourceday.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Laura Erdem is the Sales Manager at Dreamdata.

We'll dive into how Dreamdata aligns Marketing and Sales and more:

• Are MQLs the right metric for optimizing?

• What does a good lead handoff look like?

• How important is Speed to Lead?

• Should the Sales & Marketing functions be owned by 1 person?

Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Melissa Kwan is the co-founder and CEO of eWebinar.

We are diving into all things bootstrapping, including:

• Lessons from Figuring Out Pricing for Your Solution

• Her Non-Negotiables for Founding a Business

• Lifestyle Businesses vs. VC-funded Businesses

• and many more topics.

Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/

eWebinar: https://ewebinar.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Adam Robinson is the Founder/CEO of R!B2B and Retention.com.

He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...

• he grew from 10 to 70,000+ followers in a matter of weeks

• his LinkedIn posts consistently get over 1,000+ likes

• ALL while running a $22m+ ARR SaaS company and launching a new B2B product

We are divining into:

1. Why he pays $12,500/month for a LinkedIn consultant that only helps him with STRATEGY

2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing

3. Why he's so bullish on video

4. How he justifies spending $100,000s per year on his personal content

5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of months

Adam's Linkedin: https://www.linkedin.com/in/retentionadam/

Retention.com: https://retention.com/

R!B2B: https://www.rb2b.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Danielle Messler is Nathan Latka's CMO at Founderpath.

In this episode, we are diving into:

• Why Nathan Latka leverages Founder-Led Marketing

• Nathan Latka’s Founder-Led Marketing Secrets

• How to Run Engaging Live Events

• and many more topics

Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler

Founderpath: https://founderpath.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals.

Grain: https://grain.com/

Jeff: https://www.linkedin.com/in/jeff-whitlock/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast.

We talk about:

• Patterns he sees between the 40 practical SaaS founders he's advising

• How today's practical founders compete with the millions of funding of their VC-funded peers

• The most efficient ways for companies to go to market in 2024

• How to run your SaaS startup capital efficiently

• When does VC funding actually make sense?

• Many more things

Make sure to check out Greg if you don't already know him.

LinkedIn: https://www.linkedin.com/in/gregheadaz/

Podcast: https://practicalfounders.com/podcast/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage.

How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz.

In this episode, we are talking about:

• Why the Founder Should Drive Your Marketing

• How to Reduce the Time Spent on Founder-Led Sales

• The Big Problem in the Medicare Industry

• How 90% of Partners Get Referrals Working With Chapter

Cobi Linkedin: https://www.linkedin.com/in/cobibgantz/

Chapter: https://askchapter.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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Mike is a veteran of the Enterprise SaaS world:

• entered the software business in 1990

• was part of the internet boom as CMO of Versata, taking it public in 2000

• ran Wakesoft, Clarus Systems, and Instill Corporation as CEO

• "semi-retired" to join the boards of various software companies

• currently serving as President for LiftLab

I will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market, how to do hand-shake-trust-based business in a virtual-first world, and many more things.

Mike: https://www.linkedin.com/in/mkdevries/

LiftLab: https://www.liftlab.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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How to Build a B2B SaaS in the Healthcare SpaceSteven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/SOAP Health: https://soap.health/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.

In this episode we will cover:

• How Content Consumption Has Changed
• Outbound Sdr vs Thought
• Leadership Program
• How to Start Testing Founder-Led Marketing
• Founder-Led Marketing as a Category
• How to Start Driving Business Outcomes Through LinkedIn
• CEOs Crushing LinkedIn
• and many more topics

Chris Walker:

• LinkedIn: https://www.linkedin.com/in/chriswalker171/
• YouTube: https://www.youtube.com/ @ChrisWalker171
• Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213
• Refine Labs: refinelabs.com

Project 33:

Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.

Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):

Q1: Founder Led Sales

• Customers: 0-10- GTM Strategy: Design partners & founder friends

• Key experiment: messaging

Q2: Sales Leader Led, Founder Involved

• Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing

• Key experiment: LinkedIn sequencing

Q3: Seller-Led Sales, Founder Involved

• Customers: 30-60

• GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories

• Key experiment: Conferences

Q4: Seller Led, Sales Leader Run

• Customers: 60-100+

• GTM Strategy: No change from Q3 (repeatability!), just optimization

• Key experiment: LinkedIn social to drive inbound

We'll dive into:

• Key questions he asked himself at each stage

• Tools he implemented at every stage

• What did he hire for and when?

• Tips on implementing his framework

• How does he think about scaling from here on

Maximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/Warmly: https://www.warmly.ai/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Website: https://www.project33.io/LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxjaWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch

Unique: https://www.unique.ch/homepage

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Kevin Indig: https://www.linkedin.com/in/kevinindig/

Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Gong Website: https://www.gong.io/

Gong LinkedIn: https://www.linkedin.com/company/gong-io/

Udi LinkedIn: https://www.linkedin.com/in/udiledergor/

Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Justin Rowe:

LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/

YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Jason Fried, Co-founder & CEO of 37signals (makers of Basecamp & HEY).

• VC vs bootstrapping
• Launching ONCE - is the SaaS model dying?
• The texture of a good idea
• Jason's writing process
• How to build & scale profitable software companies (on your own terms)
• Can you build a big company/have a big impact on a 40h work week?Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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We repurpose our Linkedin posts in 9 other channels:

• Youtube (regular + Shorts)- Website for SEO- An email newsletter- Podcast on Spotify & Apple- Linkedin Ads- Meta/Facebook Ads- Instagram- TikTokWhy? To give them longevity and increase conversions across platforms.So I will break down our exact 9-step repurposing framework.Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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“What should the CEO focus on when scaling from $1M to $10M in ARR?”

Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say:

“There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team.

Your priorities as a leader constantly shift, sometimes from week to week.

However, I always spent much of my time on hiring - and still do. The rest I usually spent on product development and customer support, resulting in long hours.

The central advice is: Work backward. After a seed round, consider what investors expect next. When discussing Series A, reverse-engineer from the valuation.

And break your revenue targets down further. Understand your average contract size to calculate the necessary customers to reach your targets.

With a set revenue goal, establish your marketing pipeline. Reverse-engineer to know your lead generation needs. By reverse-engineering, you know how many leads you need to reach your target number of customers and, thus, your revenue targets.

Progressing from Series A to B is all about strategizing numbers in reverse.”

Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing.

Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle

Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/ Loxo: https://loxo.co/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips #google #googleads

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Navigating Growth: Founder-Led Marketing vs. Founder Branding

Belen Wagaw: https://www.linkedin.com/in/belenwagaw/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growthIn this episode, we talk about:The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs.Thank you for tuning in - enjoy the episode!Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growthIn this episode, we talk about:How to Generate $102K Revenue From 1 Ad.Thank you for tuning in - enjoy the episode!Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth.

In this episode, we talk about:

• Why founders need to be involved in their marketing
• Why One Post a Week Isn't Enough
• The Downside of Founder Branding
• Why social media is the #1 opportunity for B2B
• Why You Need A Laser-Focused Buyer Persona
• Founder-led Marketing: The Art of Selling Stories
• How to gain credibility as a new software company
• Create content for customers, not your peers

Thank you for tuning in - enjoy the episode!

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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In this episode, we talk about Founder-led Marketing vs Demand Gen, facebook ads vs LinkedIn ads, how Founder-Led Marketing helps your salespeople, how Nathan Latka is leveraging founder-led marketing, how to shorten your marketing cycles, 3 reasons why video outweighs other content formats, CNBC interview vs LinkedIn content and 6 popular B2B marketing strategies that don’t work.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

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Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/

YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ

Project 33: Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about how to implement Founder-Led Marketing, 4 content pillars for a strong Founder-Led Marketing strategy, how to turn your Founder into a 24/7 salesperson, the #1 benefit of Founder-Led Marketing, how Founder-Led Marketing makes sales easier, the 3 types of trust in Founder-Led Marketing, our blueprint for successful Founder-Led Marketing.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

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In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

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In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying your content strategy, posting to LinkedIn pages vs personal profiles and how to stand out on LinkedIn in 2023.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

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In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner branding,

how much does a 45 min podcast episode cost, how to encourage your employees to be active on LinkedIn and what B2B can learn from B2C.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

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In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons why B2B content fails, why marketing is cheaper than sales, hiring a marketing agency vs doing it yourself and should you post your B2B content only on LinkedIn.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips

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In this episode, we talk about Founder-led Marketing.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, content is networking at scale, self-checkout for a $100K ACV software product, how your newsletter is ruining your reputation, why ChatGPT will not take over copywriting, 5 reasons why video is superior, why we started doing live events and what I’d do as a new Head of Marketing.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about the most important B2B marketing channels in 2023.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about what I would do in my first 3 months as a new Head/VP of Marketing at a B2B tech/software/service company.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the problem with bots and engagement pods, why B2B marketing is just sales at scale, how to 80-20 your marketing, how to get exponential growth in marketing, why posting memes and tweets won’t get you far, and solving B2B marketing.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder branding, and more.

makeitwork Podcast: https://open.spotify.com/show/3knFLfsifSyKF8v2U2RNJI?si=988a1013f1924417

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any marketplace or B2C company, the "7 Hour Rule", how to leverage your network on Linkedin, and how videos help prove the value of your offer.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it makes sense to start a podcast, and more.

Our website: project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin content, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

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In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, and why image posts perform better than text posts on LinkedIn. 

Our website: https://www.project33.io 

Tags:

content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies

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In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an established business.