Media Coffee Podcast: Recent Episodes
Nareeman Dosa
Media Coffee is a new podcast from Cision, a global provider of earned media software and services for PR agencies and coms professionals. In each episode, Nareeman Dosa speaks with journalists from leading media organizations around the world, to answer some of the biggest questions in the PR industry.
In this episode, host Sami Saad speaks with BaetaKit's Josh Scott, covering best practices and tips for earning coverage in Canada's tech media.
Josh Scott is BetaKit's lead reporter. He is an award-winning journalist based in Toronto who breaks news and tells in-depth stories from across Canada about all sorts of tech companies, the folks building and backing them, and the surrounding ecosystem. Josh's coverage is more complete than his moustache and he's always open to pitches and tips.
- https://x.com/shua_scott
- https://www.linkedin.com/in/joshscott77/
In this episode of Media Coffee Podcast, host Sami Saad is joined by Jody Fisher (Founder & CEO of Jody Fisher PR) to cover the importance of responsiveness in PR communications, the value of an active newsroom or blog on org websites, the value of AI in PR workflows, and more. Social links for Jody Fisher: Facebook: https://www.facebook.com/jody.fisher Twitter: https://twitter.com/jodyfisher Instagram: https://www.instagram.com/jodyfisher_/ TikTok: https://www.tiktok.com/@jodyfisher_ LinkedIn: https://www.linkedin.com/in/jodyfisher/ Website: www.jodyfisherpr.com Links for The PR Podcast Apple: https://podcasts.apple.com/us/podcast/the-pr-podcast/id1528904589 Spotify: https://open.spotify.com/show/70yQ0UxfzxWhvvB5148QEt?si=27f187c5aafa45de YouTube: https://www.youtube.com/@theprpodcast Social links to The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast Twitter: https://twitter.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast YouTube: https://www.youtube.com/channel/UCHre_KKsrLTfbKJm5CxDLSw
In this episode, host Sami Saad is joined once again by Melissa Bill, Journalist and Host of The Business Roundup (Website, LinkedIn, YouTube) to discuss tailroing your pitch to a journalist's needs, building relevant media lists, knowing the right times to use a press release, and more.
In this episode of Media Coffee, host Hafira Patel is joined by Thibaut Bruttin, Director-General, Reporters Without Borders (RSF) to discuss Journalism in a changing world. Topics covered include press freedom, the impact of AI on journalism, keeping audiences engaged, and the future of quality journalism.
LinkedIn: https://www.linkedin.com/in/thibaut-bruttin-5b1b4a13/?originalSubdomain=fr X: @ThibautBruttin
In this episode of Media Coffee, host Sami Saad is joined by Melissa Bill, Journalist and Host of The Business Roundup. As a PR Newswire publishing partner, Melissa has direct access to a vast database of breaking news and major announcements, which helps fuel her editorial process and surface potential stories.
Topics covered include emerging technologies in journalism, advice for up-and-coming journalists, and how to extend the reach of a single conversation.
Social links: Website LinkedIn YouTube
In this episode, host Nareeman Dosa speaks with Vikram Kharvi, CEO at Bloomingdale PR about the evolving journalism and PR dynamics in India. Topics covered include crafting relevant pitches, setting client expectations, understanding newsrooms, and the importance of localization over simple translation.
In this episode, host Sami Saad speaks with Janna Graber, Founder and Managing Editor at Go World Travel Magazine on the topic of getting your story covered in travel publications. Janna Graber is the founder and managing editor at Go World Travel Magazine, a digital magazine for world travelers (also syndicated to MSN.com). An experienced journalist, her work has appeared in dozens of top publications, including the Chicago Tribune, Parade, Outside, Reader's Digest and more. In addition to her work for Go World, she is an ongoing contributor at NZ Herald and several AAA publications. She is the editor of several travel anthology books, including A Pink Suitcase: 22 Tales of Women's Travel. Learn more at jannagraber.com
In this episode, Sami Saad and new co-host Hafira Patel are joined by PR Newswire's own Nicole Eberhardy (Vice President of Product Management and Design) and Joe Faller (Senior Product Manager) to cover Amplify from PR Newswire.
- Amplify allows companies to distribute press releases quickly and efficiently across multiple channels while maintaining control over messaging.
- The platform emphasises that AI is a tool to assist, not replace human, ensuring messaging remains genuine and impactful.
- Early users report higher visibility, engagement and improved content quality.
- Amplify fits seamlessly, it Integrates with existing tools, streamlining creation, distribution and reporting.
In this episode, host Sami Saad speaks with Sara Kopamees, Editor-in-Chief, Best Practice Canada.
Sara Kopamees is a Canadian journalist and editor with two decades of experience in business and brand storytelling, entrepreneurship communications, B2B publishing, and CSR/sustainability reporting. She has interviewed hundreds of notable Canadian business leaders, political figures (former Prime Ministers, MPs, Premiers), media personalities (actors, reality TV hosts, etc.), and community spokespeople, concentrating in the last 10 years on industry-Indigenous partnership in Canada. Sara is the current head of editorial for Best Practice Canada, a magazine focused on the 'people side' of doing business in Canada.
www.bestpracticecanada.com www.sarakopamees.com Https://www.instagram.com/bestpracticecanada/ https://www.linkedin.com/company/best-practice-canada-magazine
In this episode of Media Coffee, well-being coach, author, and podcaster Valeria Koopman shares how she built a thriving media platform for her nonprofit Fit for Joy. She discusses creating authentic content, engaging niche audiences, and transforming purpose-driven storytelling into a sustainable media brand within the wellness industry.
In this episode, host Nareeman Dosa chats with Steven Downes (Group Content Director, BizClik | Editor-in-Chief, Sustainability Magazine) about sustainability metrics, energy security and the role of AI, and how organizations can make meaningful changes to their environmental track record.
X: @BizClik_ | @SustainabltyMag
In this episode of Media Coffee, host Sami Saad is joined by Alida Hernandez, Editor-in-Chief of Spanglish Entertainment LLC. We cover Latin American entertainment outlets looking to highlight culture, connection, and community impact, the importance of featuring emerging artists and entertainers with authentic stories, the need for a short English Summary with Spanish pitches, and the need for a quick follow-up.
Alida Hernandez is a first-generation American journalist and media entrepreneur, and Editor-in-Chief of Spanglish Entertainment LLC, a media company she founded in 2024, covering Brevard to Miami-Dade County, Florida. Born in New York City to Puerto Rican musicians, she began her career in IT with roles at CBS, Disney, and Harris Corporation before shifting to media. She founded Alida Promo in 2012 and Nuestro Magazine in 2013, interviewing notable figures such as Emilio Estefan and Phil Collins, and appeared on major Spanish-language TV networks. She also manages a Salsa orchestra, supports women in music, and hosts the podcast Rebooted Mindset.
In this episode, host Nareeman Dosa is joined by Yazan al-Saadi, the international desk editor for The New Arab.
Yazan is a writer, researcher, critic, and comic zealot and has been published and/or cited on various platforms such as The Nib, Jadaliyya, Al-Jumhuriya, The New Arab, Al-Hudood, Al-Akhbar English, Linus, The Public Source, and more. He is based in the alluring city of Beirut; he has seen too many airports and often dreams of electric sheep.
Topics covered include the value of press releases, the importance of translations, how creative storytelling can make your communication more memorable, AI's current role, and how to build relationships with journalists.
In this episode, host Sami Saad is joined by Hannah Lutz to discuss how to engage automotive reporters.
Hannah Lutz is the Director of the Technology and Innovation team at Automotive News. Lutz primarily covers the electric vehicle ecosystem. Lutz has covered some of the biggest industry trends and largest automakers and dealership groups, including General Motors and AutoNation, since 2014. She graduated from Loyola University Chicago with a bachelor’s degree in journalism.
In this episode, host Sami Saad is joined by PRENEWS' Nicole Schuman to cover tips and best practices for pitching your press release to journalists.
In this episode of Media Coffee, host Nareeman Dosa is joined by Manjula Subhash, Marketing & Corporate Communication Strategist to discuss tips for navigating media in India.
Marc C. Whitt, Director of Media and Strategic Relations at the University of Kentucky joins host Sami Saad to discuss staying relevant in your field, the biggest challenges face by PR professionals in higher ed, reflecting your organization's values in PR campaigns, and more.
Marc invites the PR community to connect with him on LinkedIn, X, and Bluesky.
Media Coffee Podcast hosts Nareeman Dosa and Sami Saad take a look back at the year in interviews with highlights of some of their favorite and most memorable moments with guests.
In this episode, host Sami Saad (Media Research Analyst, PR Newswire) is joined by the Retail Doctor Bob Phibbs to discuss the power of personal storytelling, how fresh content can improve search results, and more.
In this episode, PRNewswire's Glenn Frates (RVP - North America Distribution) and Fouzia Hussain (Senior Client Services and Operations Manager - EMEA) join Nareeman Dosa for a roundtable discussion covering insider tips on press release distribution.
In this episode, PRNewswire's Glenn Frates (RVP - North America Distribution) and Fouzia Hussain (Senior Client Services and Operations Manager - EMEA) join Nareeman Dosa for a roundtable discussion covering insider tips on press release distribution.
In this episode, we sit down with Vipul Sipani, Founder of Business Upturn, to discuss his experience in establishing his publication during COVID, the gap between PR professionals and media agencies, and the benefits of working with distribution companies like PR Newswire.
@SipaniVipul
In this episode, host Nathan Walker is joined by David Hill of VYRE Network to discuss the etiquette for crafting a press release, covering topics including formatting, the golden rule of press releases, and the importance of correct contact info.
Host Nareeman Dosa chats with the Head of Benzinga Pro's Breaking Newsdesk, Steve Krause, covering best practices for sending press releases for financial news to journalists.
In this episode, Nathan Walker is joined by Melissa Ambers (Founder - Savvy Media Group) to discuss pitching to, following up with, and building relationships with journalists.
@melissaambers
In the first episode of season two, host Nareeman Dosa from Cision/PR Newswire is joined by Tom Allen (Founder -The AI Journal) and Gelu Sulugiuc (Founder - PLX AI and Director at Thomson Reuters) to discuss the future of AI in media and journalism.
@gelusulugiuc @TheAIJournal1
In this special recap episode, Media Coffee hosts Nareeman Dosa and Nathan Walker take a look back at some of the most insightful moments from their interviews with professionals from around the world of journalism.
Chris McKeon, Political Reporter - PA Media
Felicia J. Persaud, CEO - ICN Group
Rubén Marcos, Corporate Comms Consultant - Europa Press
Sanjay Mehra, Head Multimedia & Sales - ANI
Freek Staps, Editor-in-Chief – ANP
Gaby Natale, Host and Executive Producer - SuperLatina
Fabio Insenga, Deputy Editor in Chief - Adnkronos
Phil Lempert, Founder - SupermarketGuru
Andrea Hubbert, Founder - Hub+company
Christine Buhagiar, Europe Director - AFP
In this episode, Nareeman Dosa interviews Vincent Owino of Business Reporter, covering how to communicate with journalists in Kenya - from considering the value of a press release, choosing the best method of communication, and being mindful of publication schedules.
Twitter: @vincentoowino
In this episode, hosted by Cision's Market Research Analyst Nathan Walker, John Jannarone of CorpGov.com joins us to discuss the best tactics for pitching to journalists on the topics of Environmental, Social, or Governance concerns.
In this episode, hosted by Cisions Market Research Analyst Nathan Walker, Andrea Hubbert of Hub + Company joins us to discuss tailoring your pitch to a journalist's beat, following up, and using alternative methods of communication to get in touch.
In this episode, Freek Staps of ANP joins host Nareeman Dosa to discuss best practices for reaching journalists in the Netherlands, including being sensitive to the the relevance of data about a country being shared, and being honest with journalists in your pitches.
Editor-in-Chief, ANP or Algemeen Nederlands Persbureau
Twitter: @anpbusiness
In this episode of Media Coffee, Phil Lempert – founder and Editor, Supermarket Guru - joins host Nareeman Dosa of Cision to discuss communicating with consumer, food, and retail media in the United States.
Twitter: @PhilLempert
Felicia Persaud of CaribPR Wire joins host Nareeman Dosa discuss the best practices for reaching journalists in the Caribbean by using geo-targeting/marketing, the best language to use, and when to send your press releases for the most impact.
CaribPR Wire
In this episode, Nareeman and guests Peter Williams and Sophie Perry discuss tips for those looking to communicate with the LGBTQ+ community.
- Do not hesitate to consult the community by reaching out to charities, organisations.
- Explore dedicated community platforms to find resources including data and stats.
- Do consider involving members of the community from your company's staff in the conversation.
- Define well your audience and objectives, keeping in mind that the LGBTQ+ community is made of smaller groups, which have different priorities and focus.
- Demonstrate an authentic interest in the community through actions that have a real impact for the community (support for charities, organisations, grants, funding).
- To communicate with authenticity, take the time to understand the "language" of the community (asking pronouns is one example).
Guests:
Peter Williams, Founder of Gayther @OfficialGayther
Sophie Perry, founder of the LGBTQ+ Journalism Network @LGBTQJournoNet
In this episode, we explore with our guests the current state of press freedom in the UK and Canada, and discuss how journalists, media outlets, and governments can work together to uphold this vital pillar of our democracy.
Heather Bakken – President, World Press Freedom Canada
Janet Silver – Director, World Press Freedom Canada
Dawn Alford – Executive Director, Society of Editors
Cheryl Douglas – Global Snr Director, Media Research, Cision
In this episode, Nareeman Dosa speaks with Ahmed Bahaa of MENA (Middle East News Agency) about the evolving media landscape in Egypt, adapting to local languages, being aware of covering sensitive topics, and more.
Laura J. Wellington is the founder of THREAD MB, an award-winning children's television creator and author, TEDx Speaker, blogger, entrepreneur and more. In this episode, she joins us to talk about the best ways to get your press release seen by journalists in the USA.
@thefourstardiet
In this episode, Nareeman is joined by Gaby Natale, Host and Executive Producer of SuperLatina to discuss reaching out to the Latino Community in the US.
@GabyNatale
In the latest Media Coffee Q&A, we return to India to learn more about how journalists in the country like to work and find out some essential tips for PRs looking to strengthen their relationships with the press.
We talk to Sachin Kalbag, a journalist with nearly 30 years of experience across The Hindustan Times, The Hindu and the India Today Group. Sachin began his career in 1994 working as a trainee feature writer, report and copy editor in Mumbai. His career has crossed both print and digital, with a stop in Washington as a foreign correspondent for Indian Newspaper Daily News and Analysis.
More recently he joined think tank The Takshashila Institution, specialising in policy teaching as senior fellow for media and governance.
@SachinKalbag
In this interview we hear from Sanjay Mehra, Head Multimedia & Sales at ANI about the media landscape in India and get his top tips for PRs when dealing with journalists in the region.
Founded in 1971, ANI (Asian News International) is South Asia's leading multimedia news agency producing content for online, TV and newspapers. It has over 100 bureaus in India and across the world.
@ANI
Fabio Insenga, Adnkronos, Deputy Editor in chief tell us about the media in Italy and the best ways to work with journalists and getting your news picked up by media outlets.
AdnKronos, Italy’s first leading private News Agency and Publishing Group, is active in the information field since 1963.
The newsroom in Rome headquarters comprises various desks dealing with politics, economics, world news, national and local news, transmitting more than 2000 stories each day to its about 600 subscribers.
@FabioInsenga
@Adnkronos
In this episode of Media Coffee, TradeArabia Editor, Sree Bhat, talks to us about working with the media in Bahrain and offers insight into getting press releases from journalist inboxes to editorial calendars.
Established in 1999, TradeArabia is one of the largest online news portals in the Middle East. It covers business news across various trade and industry sectors in the Gulf region.
Sree has more than 30 years of experience in India, the Gulf and Papua New Guinea, bringing a wealth of knowledge on digital and print editorial.
@tradearabia
In this episode, we hear from Chris McKeon, Political Reporter at PA Media in the UK. Chris is based in Westminster and provides analysis for PA's Mediapoint wire. He started his journalism career at the Surrey Advertiser before moving to the Liverpool Echo.
PA Media is the national news agency for the UK and Ireland. It provides a continuous feed of text, pictures, video and data into newsrooms around the country.
5 recommendations from PA Media’s Chris McKeon:
- Before writing a press release, spend time thinking about the value of your story
- Avoid sending press releases during public holidays and other major public events
- Prime Minister’s Questions is on Wednesdays between 12-1pm – this sets the political news agenda for the week
- Communicating with journalists via email is always better than calling
- Provide contact details for journalists to follow up with any questions
@PA
In this episode we hear from Rubén Marcos of Spanish news agency Europa Press. Rubén takes us through the media landscape in Spain, his recommendations for attracting a journalist’s attention, and how to get press releases on point.
Europa Press is one of the largest private news agencies in Spain. It was founded in 1953, as an independent company with two main principles: professionalism and independence.
https://twitter.com/europapress
In this episode, we explore the best ways to communicate with journalists in the USA.
Chris Seper from NewsNation Now joins us to talk about the importance of press releases in fighting fake news, and shares a few tips on securing coverage in online and broadcast media.
@chrisseper
@newsnation
Welcome to Media Coffee, from Cision! Our first episode will be arriving September 22, 2022!