Digital Marketing Masterclass: Recent Episodes
Chris Carr / Farotech Marketing
Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia’s most innovative inbound & content marketing agency is up to!
Today, we sit down with the author of “They Ask, You Answer”, Marcus Sheridan. Marcus walks through the critical mistakes that businesses make when trying to market and sell their services and how to use the power of teaching to win hearts and trust.
They Ask, You Answer book: https://marcussheridan.com/they-ask-you-answer/
Today we sit down with Tom Foster of @FosterWebMarketing and we will walk through the lessons he's learned over three decades of Digital Marketing, including the 7 critical mistakes that most marketers make.
In this premiere broadcast of Digital Marketing Masterclass CEO Chris Carr and Vice President Todd Smith talk to Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman covers how the first 100 days are the most valuable in shaping a potential customer into a brand ambassador through the proper marketing materials.
People who don't sweat the small stuff simply shouldn't be in marketing. Things that are simple to do like sending thank you notes to a valued client often end up falling through the cracks with all the chaos the work week brings. Automation solved this, Handwrytten CEO, David Wachs has a novel solution where robots do all the work for you, mimicking your handwriting and even handling the mailing process. in this discussion we learn more about his process and how these follow-ups both impress clients and lead to more sales.
In this episode we discuss how we're inadvertently alienating potential clients with how we develop our content strategy. The importance of creating all three stages of content your buyer’s journey map. And ultimately techniques for getting the right message to the right potential clients at the right time.
Special thanks to Andy @Crestodina at #OrbitMedia @orbiteers
In this episode of Digital Marketing Masterclass, we have special guest Noz Urbina. Together we talk about how to do content marketing in a competitive industry. How to tackle creating great content that resinates with your ideal personas and how AI technology will change the landscape of digital marketing.
To be entered into the raffle to win tickets to the OmniChannelX conference, enter here: https://omnichannelx.digital/digital-marketing-masterclass-ticket-raffle/
In this episode our Senior Content Strategist Roy Atadgy sits down with our CEO Chris Carr to talk through Chris' latest article that was published on Forbes.com. The article was called ""Building your House on Sand"".
In this piece Chris outlines the perils of vesting all of your marketing energy on platforms you don't control and whose rules & guidelines you have little to no control of.
In this episode of Digital Marketing Masterclass we talk about the genesis of Facebook’s bait and switch tactics they used to grow to a multi-billion dollar valuation.
Special Thanks to @JoePulizzi from @TheTiltNews
We all want to grow our business, but that doesn’t mean that we’re focusing on the right details to move the needle. In this episode a CEO, Chris Carr walks through how to make data driven decisions for your company based upon reporting & analytics.
Today, we relaunch our interview with author, speaker, and legendary marketer, Jay Baer. In this episode, Jay walks us through his new book, Talk Triggers. Together, we unpack the value of a word of mouth marketing strategy and how to implement it within your company.
In this episode, we revisit with Andy Crestodina of Orbit Media. Together, we walk through the latest version of his book Content Chemistry. Throughout the episode, we talk through the often overlooked details that help great content marketing campaigns succeed and how you can adopt these ideas for your own campaigns.
In this episode of Digital Marketing Masterclass Presents, we interview Joe Pulizzi, the author of Content Inc., to talk about how to develop a content plan that maximizes growth.
On this episode of DMM we have B2B marketing expert, speaker, and author Pam Didner on the podcast. @PamDidner has been focused on bridging the gap between sales and marketing; helping the two teams in an organization synergize and help to bring people down the funnel by addressing all stages and how the marketing materials transition to individual sales. Her latest ebook the Modern AI Marketer works to automate marketing practices and allows your systems to work on leads while you sleep, be sure to check out her website pamdidner.com for more about her.
In this episode our Senior Content Strategist @RoyAtadgy sits down with our CEO Chris Carr to talk about his latest article for Venture Beat.
https://venturebeat.com/datadecisionmakers/the-critical-question-about-the-metaverse-that-no-one-is-asking/
In this video we tackle the critical question(s) that no one is asking about the metaverse. We discuss the impact the metaverse will have on business, marketing and more importantly society.
Be sure to like and comment below if we hit the mark and let us know your thoughts on the metaverse as a whole.
On Today's Episode we have Mackenzie Thompson, Chief Growth Officer for SaveaLife.com. We talk about how to unpack looking at your marketing metrics through the lens of Life Time Value. We also talk about the power of Programatic Advertising and how to get the right message, to the right potential client and the right time.
For years, Elevator Pitches were considered the #1 way to communicate your brand’s message and vision effectively. But the sad reality is that they nearly never worked. Introducing the Story Guide one liner. Our answer to the elevator pitches that had gone wrong.
It’s easy to think the only way to boost conversions is to just generate more leads, hoping that “it’s just a numbers game”. However, the data shows that when your usability is frictionless, engagement and conversions multiply. In this episode, we sit down with Shaza Hakim, Founder of Stampede Design to walk through the usability testing and tactics that matter most.
In today's episode, we revisit a conversation that our CEO Chris Carr had with marketing legend John Logar. Together they cover how Covid dramatically speeds up the time that products and innovations are able to get to market. The power of owning your own client database and ultimately how to use advanced digital marketing tactics to dominate your industry.
In this episode, we sit down with Michael Dugas with DrayNow. DrayNow is a disruptive technology that is changing the landscape of intermodal transportation. Together we discuss how they have used a Digital marketing strategy that is measurable and effective.
The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you are likely to convert a potential sales target. In addition, it forces them to reveal their top priorities. However, in this video, we take it one step further. In this video, we talk about how to use the Temperature Check Sales Approach to create more effective content marketing.
Our guest today is Ryan Jacobs from SEMRush, who discusses their new App Store that has been added to their suite of services. Additionally, we discuss the tactics of great influencer marketing and the challenges marketers face when implementing new ideas.
In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum.
Mark Schaefer's Books:
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/B08WH2FDZX/ref=sr_1_5?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-5
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business https://www.amazon.com/The-Content-Code-Mark-W-Schaefer-audiobook/dp/B01282LBIM/ref=sr_1_6?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-6
Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age https://www.amazon.com/Known-Mark-W-Schaefer-audiobook/dp/B01N7ZE2R4/ref=sr_1_4?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-4
Marketing Rebellion: The Most Human Company Wins https://www.amazon.com/Marketing-Rebellion-Mark-Schaefer-audiobook/dp/B07MXQ5R83/ref=sr_1_3?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-3
The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time. https://www.amazon.com/The-Tao-of-Twitter-Mark-Schaefer-audiobook/dp/B0792LP19V/ref=sr_1_8?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-8
In this episode, we sit down with author and content marketing superstar, Barry Feldman. Barry is the “point man” at Feldman Creative and a digital marketing superfreak.
As Founder/owner of Feldman Creative, Barry has over 25+ years copywriting experience. He is a consultant in Content Marketing and Digital Marketing.
He is the author of a number of books including: • Author of The Road to Recognition • Author of SEO Simplified for Short Attention Spans • Author and designer of numerous eBooks
And you have to read his work, as he is a Popular guest blogger published by more than 30 marketing publications.
He is named social media and content marketing influencer by LinkedIn and is a recognized content marketing leader by Inc., Entrepreneur, CMI and more
Together, we talk about the lesson's we have learned over our careers and the marketing giants who have inspired us to create and tell great stories.
Barry's Books:
Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364/ref=sr_1_1?crid=2BYEIWXX9KRJD&keywords=barry+feldman&qid=1659647038&sprefix=barry+feldman%2Caps%2C333&sr=8-1
SEO Simplified for Short Attention Spans: https://www.amazon.com/gp/product/B018OGP72M/ref=dbs_a_def_rwt_bibl_vppi_i1
Clickass Copywriting: 125 Quick Tips to Sharpen Your Copywriting Skills https://www.amazon.com/gp/product/B0755FJPFP/ref=dbs_a_def_rwt_bibl_vppi_i2
It’s widely known that the world never knew it needed the iPad until it was invented. I believe they’ll be saying the same thing with the advent of Video Books. Today, we sit down with Ronak Sheth, CEO & Founder of LIT VideoBooks, to discuss the opportunities and challenges of creating a new category of media.
Today, we sit down with Brian McIntire, co-founder of Think Company to discuss the power of great usability, how usability leads to better conversion and the tactics you can use to apply to your own marketing
Want to build a marketing strategy with room to grow? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to unpack the essentials of creating a business marketing plan, where most companies fail, and what you need to do to transform your marketing results.
To check out more on Business Marketing Plans, read the full blog on our website.
Wondering how to market telemedicine to potential patients? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to discuss marketing online medicine. The shift to online medicine began a while ago, when records were moved to online, but now with the widespread Coronavirus, it is the future of medicine as we know it.
To check out more information on marketing telemedicine, read the full blog on our website.
Chris Carr, Farotech CEO, is joined by Lindsey Daku to discuss maximizing a marketing budget. Most companies do not have millions of dollars to spend on marketing, so companies like Farotech take a small budget to produce million dollar results. Learn about maximizing marketing budgets so that you can get started ASAP!
To learn more, check out our blog
Marketing during the current pandemic is definitely challenging, but why waste such a perfect opportunity? Farotech Marketing's CEO, Chris Carr joined David Newman on Do It! Marketing's podcast, The Speaking Show. Check out this video for helpful tips and guidance on marketing during the pandemic.
To learn more about pandemic marketing, check out our blog
LinkedIn is a very powerful tool for business, especially in gaining new clients and updating your professional network. Chris Carr, CEO of Farotech, is joined by Farotech's VP of Partner Growth, Todd Smith, to talk about some of the best social media tips to use on LinkedIn. They discuss the WHO, WHAT, WHY, AND HOW of LinkedIn.
Check out the full blog today!
What if, with some strategic (but doable) adjustments to your marketing approach, you could save 62% while tripling your leads? Inbound marketing brings clients to YOU rather than you chasing them down. Learn about the importance of inbound marketing during an interview with Chris Carr, Farotech CEO, and Lindsey Daku, Senior Account Manager.
To learn more, check out our blog
Buyer Personas are VITAL to marketing, and we mean vital. They allow you to understand your target audience by doing a buyer persona deep dive. In this podcast, you will learn about the importance of buyer personas, and how to create them today to better understand your target market.
To learn more about buyer personas, check out our blog