How To Build A Website: Recent Episodes
Pneuma Media
Looking to build a website for your new company? Want to be strategic in your approach? Can't quite figure out what to do next? This podcast will help you figure out how to build a website.
We'll cover all things website design, development, copywriting, and more across our published episodes. The content itself will be a mix of interviews, Live Q&A's, recorded episodes, and more.
90% of your target audience isn't ready to hit the "buy now" button today... so what are you going to do to win them over in the meantime?
Getting someone to know that you exist is only step one... however 90% of your target audience isn't ready to buy today. What are you doing to make sure that when they are you are their first choice?
Pneuma Media live from twitter! In this Q&A we talk with a few of our followers and answer questions we received prior from our community. Take a listen to what others in the space are curious about!
If your website isn't generating revenue for your business something is wrong. Bottom line. In this episode David and Nick break down the basic steps to creating a website that increases conversions.
Process creates freedom. Template the things that work to save time and energy. Open up more space for the pieces that do need a custom approach.
Partnerships and referrals are not the same thing. Referrals are great... But partnerships can be way more impactful to the long term growth of your business.
Megan is the Founder of Labyrinth Digital. She comes on our podcast this week to gives us insights on her approach as an agency and how they leverage email marketing in 2022.
Cullin McGrath is Pneuma's COO and truthfully becoming the backbone of our company culture. A leader by example in every way. He is also the reason we run like a well oiled machine and continue to only get cleaner with our internal operations and client relations. Take a listen to this one!
The basics of having strong messaging comes down to figuring out the 10% of what you do that 80% of your customers care about. Your messaging should be simple. Don't talk about everything. Only the parts that your customers truly care about.
Pneuma is entirely remote and we always get asked the question of how we stay so on top of our team to continue to scale. This podcast breaks down how we see it internally and gives some insights about how you may be able to improve your remote team management moving forward as well.
Operating at max capacity sounds nice because it means your business is growing right? Not always. This can also lead to bad customer care and burnout from your employees. Listen to how we beat this at Pneuma and continue to take on 100s of clients through the year without missing a beat.
Ned is the head of growth at ClozeLoop, a sales strategy and enablement firm. He was also our very first sales coach for us here at Pneuma and continues to be an invaluable asset to our sales playbook.
Jordan Paris is a podcast host, entrepreneur, and author featured in Forbes, TEDx, Entrepreneur, and other publications. He is also the Co-Founder and COO of Talos with David. On this podcast they talk life, entrepreneurship, and what both David and Jordan have learned in their time as smooth operators.
If you view marketing as the activity that stops at acquisition you are missing 80% of your buyers journey. Marketing is also responsible for product experience, retention, and incentivizing referrals. It's more than top of funnel activity to increase awareness.
If you are on the fence about whether or not now is the time. Here is another podcast aimed at helping you make that decision.
The Hard truth is that SEO takes time to exponentially grow. But that doesn't mean you shouldn't see value from your efforts in the short term.
Want to know if it's time to invest in your companies online presence? Here are some signs you aren't ready.
Twice a year we take the team out of office for a long week and focus on growth.. The times we can't do that we take it virtual. Listen to what the Pneuma Team covered on a 7 hour virtual summit!
Lydia Kerr is the owner of Telltale Design Co. A modern branding studio for humans that need intentional identities. The most interesting part? She only works with one client at a time.
The 3 things you need to do to retain more clients? 1. Provide a return on investment 2. Prove Return on investment 3. Radical Transparency
Having a website that closes deals is simple. The key is that you actually have to USE it.. not just have it.
Not all leads are created equal, and the avenue they come through is not necessarily the avenue they came from.
3 questions your agency needs to be able to answer: 1. What am I actually spending money one? 2. Why am I spending money on this? What's the long term strategy? 3. How will this put money back into my pocket?
What is having radical transparency with clients mean? Open & detailed reporting either weekly or monthly, taking full accountability for results, and prioritizing the fulfillment of your service over your level of claimed knowledge.
Cullin McGrath is an incredible human, and we are so happy to have him as an official member of the Pneuma Team :) Hear Cullin talk about his past experience, his passions, and his plans for Pneuma.
If you want to play with the big dogs, you have to have the stomach to do it. Marketing isn't a quick or easy game but there are ways to win in the short term if you build the right long term strategy.
JC is the Head of Growth at Loop, A Public-Benefit Corporation and insurance provider, using Artificial Intelligence to create more equitable insurance products. He is also the founder of Digitality Marketing.
Growing organically can be a chore if you try to do too much. Our philosophy? Start with one. One message. One channel. And hit it hard until it works. Then expand.
SEO content is the same as content on any other platform. If you think SEO is boring that might just be because you aren't talking about the right things. SEO content should be exciting, engaging, and overall representative of your brand.
When done right... SEO is a sexy aspect of business. Driving traffic, creating incredible branding, and overall generating a ton of money for your business. Bad SEO is boring. Great SEO is sexy.
What your customers think, feel, and say about you matters, and you can't possibly understand any of that from numbers alone. Qualitative & anecdotal data is essential data for most companies to collect... yet very few have the systems in place to collect, analyze, and actually implement change from.
Having strong talent in your company matters. How are you using your web presence to attract the best candidates?
Samantha is the Director of Marketing for Talentfoot, a boutique executive recruitment firm specializing in matching elite digital marketing, sales and technology talent with high-growth digital businesses. They also happen to be one of our lovely clients with a new site coming soon :)
Posting blog content and not seeing any results? Here's a breakdown on how Pneuma gets more milage out of each blog to really increase the amount of traffic we drive to our site.
Distributing content is easy... having content is hard. How do you continuously come up with content ideas so that you can continuously distribute your marketing at scale? Listen here.
Covering the must haves on your website. Most companies think this is a no brainer topic, but in reality so many people miss the mark on simple changes they can make in house.
Nate Spell is a friend and client of Pneuma Media. He is the owner of Barrier Four, A production studio for the metaverse that focuses on a mix of community management, video production, social media and more. Aiming to put your creation in front of millions of new players.
On this episode we welcome back Jordan Ross, the founder of 8 Figure Agency, to talk to us about systems, finding talent, and making building an agency SIMPLE. This episode is a must listen.
Bo Royal is the CEO and Co-Founder of Pareto PPC, A Philadelphia-based boutique consultancy specializing in digital strategy, paid media optimization, and analytics for e-commerce brands. He is also a client of Pneuma Media's and a great friend.
EPISODE 50! And in this episode we go over Pneuma's content strategy and how we turn our Podcast & SEO content into roughly 60 pieces of social content each week for ourselves, and for many of our clients.
This episode is simple... what are the basics of SEO? Nick and David do a quick but powerful dive into how to run an SEO strategy that turns results.
Ky Shaw is the founder of Brantr Media. An agency that focuses on building demand generation frameworks for B2B and SaaS companies from Seed to Series B. Ky and his team are also clients of Pneuma and are incredible to get to work with.
Have you been burned by agencies before? Probably. Most creative agencies lack the structures and frameworks needed to provide a quality customer experience. We've found the way around that, using process and procedures to create freedom and actually boost the level of creativity in our deliverables.
Have a team already managing your website? This podcast covers things they should be doing with it and thinking about.
How do people really buy? How can you optimize your website to play a larger role in your customers buying process? Making it easier for your customers, and better for your business.
Just because you built a website doesn't mean it will automatically be flooded with traffic... you have to bring them in. We talk about best practices for keeping your sites traffic high, and why it needs to be an absolute high priority for each company with their website.
What are some of the basics that every site needs to convert? How do you build a site to optimize consumer flow and really start to generate revenue? These are some of our most asked questions so we unpack it in this episode.
Kaira is a Senior Product Manager at Five Pack Creative who talks to us about the balance of building a product that addresses a need while dually fulfilling a higher purpose. We cover their new app, Knowing your why, and building the right thing for the right reasons.
How do you use your website to scale your sales process? Use it to save time? Use it to qualify prospects? Shorten sales cycles? Nate and Nick uncover it all in this episode.
Dave Goodall is a mental and emotional release coach, the founder of (tapmental.io), and a wonderful client of Pneuma's. He comes on our show to talk leadership, growth strategies, and how to really set yourself up for success into 2022.
As we wrap up 2021 Nick and Cam take a look back at Pneuma's growth. Where are we now compared to last year, and what were the driving factors that put us here. A great look inside the Pneuma Media Team.
Driving more traffic to your website... How do you do it? and why you probably need to put a larger emphasis on it in your business.
A lot of business get stuck because they know they need help to grow, but don't always have the funds to ask for it. Nick and Cam talk about where you should look when you don't have a lot of money to spend at the start.
Live Q&A with Pneuma Media where we take questions for our audience. In this session we cover conversion rate optimization strategies, building product and service pages on your site, generating inbound leads, and more.
Ryan Gàllego is the Chief Video Architect of Media Pouch, a video production agency based in Austin, TX. Ryan talks to the Pneuma team about video creation and distribution strategies, and how to get the most out of your content and online presence as a whole.
Pneuma's newly hired copywriter Defne Gencler comes to talk about her approach to copywriting. How she writes copy that converts and shares a few secrets to where she's found success in her craft.
Choosing who to hire to manage your SEO can be overwhelming. Here's what you should look for in an SEO agency when you're trying to decide who to spend your money with. DISCLAIMER This podcast has a late release date. The Pneuma Q&A mentioned in this episode will be rescheduled to 8pm EST December 2nd.
Sam Kuehnle is the VP of Demand Generation at Refine Labs. In this episode we cover social distribution, what it means to create great content, and how to use it to drive real demand, pipeline, and revenue for your business.
Nick invites Cameron (Pneuma's CTO) and Nate (Pneuma's CRO) back to talk about team building and how Pneuma has built a culture for performance. How to keep expectations high in a quick moving business and keep everyone bought in on the same goal.
Finn Thormeier is the founder of Project 33. A content creation company for b2b founders. Finn talks with the Pneuma team about the content creation mindset, founder branding, content creation for b2b companies, and the steps to set up a successful video process for your b2b company.
Nico De Bruyn is the Co-Founder of Boundless Media and an expert on prospecting. He breaks down how his team has cracked the code for 90% open rates on "cold" outreach messages and how you can prospect based on intent levels to do the same.
If you just updated a website... or you have a functioning website already. What are the next steps? How do you make the most of your site? We cover driving traffic, optimizing the funnel, and how to ensure your website is solving a problem for your business.
Is keyword research dead? Is google optimizing for authenticity and consumer experience? It's very likely a possibility in the near future. listen to what we have to say about it all on this episode of How To Build A Website.
David and Nick are back at it and diving into websites and the staffing industry. What can staffing teach us about websites going into 2022? It turns out... a lot.
Jimmy Slagle is the founder of Trend Z. An agency focused on helping its clients reach massive growth on Tik Tok. In this short but powerful episode they talk about why the Tik Tok algorithm scares a lot of its marketers, the secrets around it, and the genius behind authenticity.
Nick welcomes back Pneuma CRO, Nate Sroor to talk about the relationship they have with each other in sales and marketing. They cover how their relationship works, why it's so important to constantly be speaking to each other, and why your title doesn't matter.
On this episode we talk paid ad strategy. What to do, what not to do, and how to incorporate your website to make sure they actually convert.
How do you build an 8 figure agency? Is it the founder mentality? Awesome systems? Incredible culture? Our close friend, mentor, and client Jordan Ross talks about how he focuses on all 3 to help build agencies that operate like machines.
We made it to 20 episodes! For this episode, we bring on friend, mentor, and client Justin Rowe to talk all things business and entrepreneurship. How he built his business to be sold, and what it's like being an entrepreneur and a full-time dad! Check it out.
David and Nick talk start ups. You've raised your first round of seed funding, or you just put some money in the bank... what's the next step? Listen to the two talk through what they offer to clients who come to them, and what they have experienced with start up in the past.
Sick of losing out on business because of price? In this podcast David and Nick talk about how to stop that from happening, how we do it in our business, and how we help our clients do it in their own.
In this episode David and Nick talk about whether or not you should offer a guarantee to your consumers, and really why the answer is NO. Why should you need to offer one if you do great work? Who is really responsible for making a business successful? And even if you are the customer, why should you expect one? A great episode from our trip in Breckenridge, CO.
What the heck did we do for 4 days in the mountains? David took us on a death march. The boys had some laughs. And overall we took a deep dive into our own business and worked out some kinks.
It's easy to get excited about a new website. Which makes it easy to want it to be done in a month, week, or even a weekend. But the reality is that good things take time. Especially websites. Listen to why you should be cautious of web dev companies who claim to have the shortest development times and what that REALLY means for you as the customer.
While running ads and increasing exposure to your website may seem like the cheaper, higher ROI option... very rarely does it pay off if your website wasn't built to convert. A lot of companies will fall back on increasing exposure to a site that hasn't been converting instead of fixing the root problem. The small caveat here? Fixing the problem is probably a lot more simple than you would think and could still be cheaper than the ads!
Is being the top wordpress or webflow developer really a value proposition? Should you care about that as a buyer? In this episode David leads the conversation on website builders, how to choose one, and what are some things you should look for in other agencies.
One thing wont fix everything. And as much as we love websites, we know that building one isn't the solution. It's building it properly that makes the difference. A website should be a cohesive part of your marketing system. Not a replacement for it.
"Be great on purpose" This is the advice we get from Ryan "Doc Ross" when speaking about how to show up every day. Dr. Ross comes on the podcast to talk about how customer experience is the best marketing tool, and what it means to "be great on purpose" when operating a business and serving your customers. Take a listen.
David and Nick dive back into the buyers journey once again to discuss the change that has happened, but also the one to expect moving forward!
2:10 - 2:46 - DTC marketing is a good place to get inspiration for B2B
4:25 - 5:36 - what function do you want your website to play?
6:20 - 7:06 - a website has to be structured correctly to portray the right value
9:25 - 10:13 - scale your time with your website
12:10 - 12:32 - The power of SEO and visibility
24:16 - 25:13 - websites are like first dates
2:10 - 2:46 - DTC marketing is a good place to get inspiration for B2B
4:25 - 5:36 - what function do you want your website to play?
6:20 - 7:06 - a website has to be structured correctly to portray the right value
9:25 - 10:13 - scale your time with your website
12:10 - 12:32 - The power of SEO and visibility
24:16 - 25:13 - websites are like first dates
2:59 - 4:00 What's the one role your site can serve?
4:40 - 5:32 Your website is more than just an online brochure
6:05 - 6:54 Your Sales' Teams Best friend
8:09 - 9:28 Websites As A Marketing Tool
10:49 - 11:18 Your Website Should Educate, Entertain, and Inform
12:28 - 13:00 Solve Big Problems With Your Website
14:00 - 14:46 Your Website's Experience > Your Website's Metrics
18:01 - 19:50 Redesigning Your Website? Start W/ A Big Problem
Meet the Co-Founder and CTO of Pneuma Media Cameron Tarbell as David and Nick discuss the basics of web design with Cam. Focusing on website speed, structure, and the back end stuff other agencies won't tell you about.
1:21 - 1:47 What Is Customer Experience?
2:50 - 3:52 How Do We Focus On Customer Experience?
10:30 - 11:13 Happy Customers Talk!
16:10 - 17:47 Customer Experience = Sales & Marketing
20:05 - 20:19 CX is a sales and marketing tool
7:52 - 8:38 Good Copy Qualifies leads
10:52 - 11:38 Does good copy scare away its readers?
13:27 - 13:47 Cleaner copy leads to higher closing rates
1:38 - 2:23 SEO Is A Visibility Tool
2:32 - 3:41 What is SEO?
4:39 - 6:05 SEO Compliance V SEO Campaigns
6:31 - 7:45 SEO Is A Long-Term Play
8:45 - 10:06 Your Prospects Trust Google
10:52 - 11:40 Write For Google OR Write For People
3:35 - 5:30 Your website needs to sell results, not the product
7:35 - 8:57 Get more specific with your website
10:00 - 10:56 Building a website is more than checking a box
13:09 - 13:58 Your website will impact your revenue acquisition. Will it be a positive or negative impact?
15:38 - 17:23 Website > Sales Reps?
20:09 - 20:47 Utilize your site in a sales process
22:10 - 23:08 Your Website = Scaling Your Time?
25:41 - 27:15 Three Types Of Traffic
2:10 - 2:46 DTC marketing is a good place to get inspiration for B2B
4:25 - 5:36 What function do you want your website to play?
6:20 - 7:06 A website has to be structured correctly to portray the right value
9:25 - 10:13 Scale your time with your website
12:10 - 12:32 The power of SEO and visibility
24:16 - 25:13 Websites are like first dates