Art Wisdom Podcast: Recent Episodes
chris mercer
Building a successful art business means mastering marketing, sales, social media, & more. Join entrepreneurial artists, Cathrin Machin and Chris Mercer as they teach you how.
Love them or hate them reels can get you in front of millions of new people. But small details are the difference between being seen by 500 people of 5 million people. Cat and Chris break down the 9 steps to making a reel that goes viral.
Cat and Chris have laid out their top 10 ideas for content that you can use over and over again. Because in this digital era, attention is the most valuable resource, and the way to get that is amazing content
Cat and Chris interview expert framer Amy Murphy from Accent Fine Art Framing to reveal the top industry knowledge you must know to present your artwork well.
A huge part of online success is down to how you build your content production habits. In this podcast Chris and Cat tell you how.
Then licensing is for you. Chris and Cat interview art licensing expert Maggi McDonald about how to find these incredible opportunities and how to make the most of them.
5 things that are killing your art sales - AW 38
Your artwork deserves to be in the hands of people who will love it, but if you do any of these 5 things, that may never happen! Chris and Cat talk about what not to do if you want to sell your artwork and what you should do instead.
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
Why your marketing isn't working - Part 4 IMPLEMENTATION AW37
Its all good doing the planning, but if you don't implement it you'll be stuck still. Cat and Chris give you top tips on how to take your purpose mission and values and actually apply them in the real world so you can find your dream clients.
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
Why your marketing isn’t working - Part 3 Values AW36
If you want to attract the right audience for your work you need to know your VALUES. Your vibe attracts your tribe, Chris and Cat explain how values may be the key to you finding the people who will cherish and buy your artwork.
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
Do you ever feel directionless like you're stuck in the day to day grind but getting nowhere? In this episode Cat and Chris explain the magic behind creating a "MISSION" and how it will help you direct your marketing so it connects you to your desired clients.
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
Have you spent time making art but no one is listening? Do you find that you're not attracting the right kind of clients for your work, Chris & Cat explain the foundational principle of "PURPOSE" and why it's the key to getting your marketing to work.
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
Are you too busy, too tired, and feel a creative drought? This episode if for you, we talk about how to be creative and motivated even when you're tired or short on time.
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
Devin went from being burnt out at work, to going full-time as an artist. He explains how he became part of a gallery, featured in multiple shows and started selling commissions.
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
Connection is the most important thing when it comes to selling your artwork, but how do you do it when you can't be on camera? Cat and Chris share useful insights and top ways to build relationships without showing your face.
https://www.facebook.com/chrismercerartist
https://www.instagram.com/chrismercerartist/
https://www.facebook.com/CathrinMachin
https://www.instagram.com/cathrinmachin/
Having a hard time selling art? This is the episode for you. Chris and Chris do the ultimate art sales overview sharing how to fix your business when art sales aren't happening.
Have you ever had your art stolen or used without your permission? In this episode, we discuss the ins and outs of copyright and cover how you can handle these situations yourself.
Learn the secrets of successful artist Maggi McDonald as she generously shares how she creates consistent art sales with over 50% of clients coming back to buy more.
Want to know how to sell without sleaze? In this episode we are joined by Martin Eade, a world-class salesman who breaks down how to authentically sell your artwork & take your art business to the next level
How you price your artwork is critical to whether you get taken seriously as an artist or not. But as with all things it's a balance. Chris and Cat share the secrets to getting your pricing right and what pitfalls to look out for.
If your art isn't getting the results you want, it can sometimes feel demoralising. If you've ever felt like giving up being an artist, this is the episode for you. Chris and Cat discuss the vital steps to get out of the rut, and the mindset to keep on going.
Tiktok and Instagram reels have a secret formula that will allow you can send your artwork viral, putting it in front of tens of millions of people. Cat & Chris as they break down the step by step of how to make these platforms work for you without having to spend a single cent on advertising.
All successful artists have something in common - they all understand their niche in depth. Chris and Cat will take you through how you find and refine your style, and most importantly how you communicate your purpose and your mission to those who look at your art.
Ever had a person you wanted to paint for but thought it would never be possible? Adam Rosen explains the step by step of how to use cold email to make connections with your dream clients and sell
Pilar went from selling artwork in the hundreds of Euros, to the thousands. She explains how she sold a piece for 1375 Euros, that was previously listed for 300 from listening to and using the Art Wisdom podcast tools.
Selling your work at in-person events is an art in itself. Learn what to do to avoid the pitfalls and make your show a huge success. From hanging pictures to making sales Chris and Cat cover it all.
Have you ever wanted a stress free way to sell your art? Hosting your own sealed bid auction may be for you. Cat and Chris detail the easy to follow steps so you can try it yourself.
Organic reach is getting harder and harder to achieve when platforms tweak their algorithms making it challenging to get your artwork infront of the people who care about what you're doing. Working with other businesses and influencers to boost each other, share resources, to work alongside will help you not only put your work infront of those who it will value, but you can create lifelong friendships that will make the business journey so much more fun and enjoyable. In this episode, cat and chris will take you through what joint ventures and influencer deals are, how to set them up, and what things to avoid in order to find success.
There's no business on earth that doesn't face challenges, and its even more so with an art or creative business. Are you good enough, where is the next sale coming from, what if they don't like you - This episode Chris and Cat take you through how to master these moments and give you their top tips to get through it all.
As promised here are the 5 problem solving questions Chris mentioned in this episode (source Tony Robbins)
1/ What is great about this problem
2/ What is not perfect yet
3/ What am I willing to do to make it the way I want it.
4/ What am I willing to no longer do in order to make it the way I want
5/ How can I enjoy the process while I do what is necessary to make it the way I want it.
Once you have people on your email list, what do you do with them? The art of email selling can allow you to not only make lots of art sales but to allow you to gain repeat buyers too. In this episode, Cat and Chris cover everything from how to write your emails though to all the pitfalls you should avoid.
Ever struggled getting art or photography sales? Well, If you want to turn your creative projects, into something that pays your bills, then building your email list is the number one way to do that.
In this episode, Chris and Cat talk about how to get set up, and 8 different ways you can build your list.
How would you like it if your art revenue quadrupled without you having to create more art?
Prints are the perfect way to allow you to share your wonderful products with more people leveraging your work to create the life you want.
In this episode Cat and Chris explain the whole process from how to set up a project, how to launch, Facebook advertisements and more.
AW12 - How to make prints
The problem around being an artist is that you can only sell a painting once until you start making prints.
Making prints allow you to offer products to those who can't afford your originals, and it allows you to create an ongoing revenue stream.
In today's podcast,chris and cat talk about the inns and outs of making your own prints from how to take pictures of your artwork, to how to choose the paper
If you want to connect with collectors to allow them to build trust with you, video is the best way forward. But, coming across authentically and less like wooden takes time and skill. In this episode, Chris and Cat show you their top tips on how to nail being on camera whilst making it easy and fun.
Have you ever procrastinated on getting something done? Motivation can sometimes feel like an uphill battle, but don’t lose hope. Chris and Cat break down getting motivated as an artist, so you can nail your tasks, and build your way to success.
Mastering Instagram is critical to connecting with collectors and getting your art out there.
Chris and Cat talk about all aspects of Instagram, how to grow your following, what to avoid, and the top tips to building your social media audience.
If you don't have a process for people to purchase your art you're missing out. We talk about all the different options that you can take as well as all our tips on how to do it the right way
Every successful entrepreneurial artist has mastered the art of building an audience. We'll show you the essential steps to getting your message out there and building an audience full of raving fans that support you in your artistic journey.
You may have been told if you fail to plan you plan to fail, but writing a business plan down is daunting if you've not done one before. What goes into it? How often do you do it? There's a lot of questions and we answer them in this podcast.
If you're an artist who wants to sell more work, first you're going to have to work out who you're selling to. If you're trying to write messages aimed at everyone you end up hitting no one.
Understanding your avatar is the magic behind making marketing messages that land, and being able to deeply connect with your collectors.
Ever worked with someone you didn't gell with? Most likley your values dont align. Getting your values right means knowing what you stand for and allows you to find the right clients,
Join Chris and Cat as they share their values, and give you tips on how to nail yours. Ensuring you find more of the right clients and less of the wrong ones.
Theres no point running a million miles an hour, if you don't know what direction you should be going.
Mission is the 10 year destination point for all businesses and it stands as the target we aim for, which is far enough away that it allows us room to fail and try again.
Join Chris and Cat as they share their missions, and give you tips on how to nail yours. Ensuring you move forward in the right direction, without wasting years going down the wrong path.
Why do you get up in the morning?
Every business gets tough from time to time, but what will help you though is understanding what your purpose is. Not only that but it helps you connect to your clients and team in an authentic way to enrole them in what you do. Join cat and chris as they give examples of their own purpose, and also tips on how you can find yours.
Have you ever felt like your life isn’t following the direction it should and you want to take on your passion as a full time job? Listen to how established artists Chris and Cathrin drew a line in the sand to take on their dream life full time and learn practical tips on how you can do it too.