The Sarina Soligo Podcast: Recent Episodes
Sarina Soligo
Open and honest discussions about real topics with real people. Touching on difficult yet important topics like mental health, women's health, business, finances, relationships and more. The ultimate goal is that you walk away from each episode feeling less alone and having learned something of value.
The holidays can be stressful for many reasons. For my family in particular, we have birthdays, death anniversaries, and divorce that makes this time extra triggering. This year I decided to take a different approach and set my intentions for the holiday season before it arrived. This has helped me feel less stressed overall. In this episode, I share a very personal story about my family and the reality of the holiday season for us. I hope it reminds you that you're not alone if you're struggling, to be kind to everyone, and to not take your people for granted.
In honor of my dad, who would have turned 62 today. l love you more than anything in the whole wide world.
WEPT is how I evaluate and set my boundaries to maintain healthy relationships with the people in my life.
Wellbeing
Energy
Peace
Time
First, identify your belief system and values and then you can set boundaries in alignment with those.
This works with friends, family, coworkers, and romantic partners.
No matter what your belief system or values are, you can protect yourself and behave in a way that supports those.
You are in charge of setting boundaries in your life. When a relationship is not mutually beneficial, that's a sign you need to set boundaries or let go of the relationship. If you feel drained, exhausted, neglected, or taken advantage of, it's not healthy. Prioritize your overall wellbeing first because nobody else is going to do that for you.
Want to take some notes? Everything in the podcast is also live via my blog.
https://www.sarinasoligoco.com/blog/boundaries-setting-them-personally-amp-professionally
I started my own social media marketing agency in May, Sarina Soligo Co after investing in a 16 week coaching course designed to help me launch a coaching business. I coach women on how to launch their social media business accounts and how to grow using strategy so they can be less stressed and make more money. Follow me on IG: sarinasoligoco
I never knew what I wanted my business to be growing up, but I always felt a pull to be my own boss and make my own rules. I love to support small businesses, teach and lead women, and use my voice and writing skills to make the world a better place. I have fallen in love with coaching and I can't wait to see how my company grows.
Here are the 10 steps I list in this podcast episode if you're wondering where to start:
- First, you have to start with a purpose. You have to identify a need, a problem to solve, an audience that will benefit from your product or service.
- Then you will need a name. This one was tricky for me and I spent way too much time overthinking it. It turns out the most obvious choice is usually the best. I went with Sarina Soligo Co. because nobody else has the same name as me. It is general so I can do many things under that name if and when I decide to change course. It is my father’s legacy, so it has great meaning to me. That’s the key. It must have meaning to you.
- You will need a website. This is the digital age. People need to be able to google you and find what they’re looking for. There are many website providers out there. I am no web design genius, but I use Squarespace and recommend it. That is about $200 a year.
- Next you will need to file with the state so you can be official. I used Incfile. Google it. It’s also $200. You will get your official documents and an EIN number which is essentially a social security number for your business. This will help you with things like setting up a business bank account, taxes, and accepting payment from customers legitimately.
- Naturally, you will want to set up a business bank account. A checking and a savings (to save for taxes) I personally use U.S. Bank because that’s who I have my personal accounts with. They have been great so far. Check out your options with your current bank. Save all physical receipts for business purchases. Use only your business account once you get it set up.
- Figure out what payment processor you will use. Popular options: Square, Paypal, Stripe, etc. which can be embedded into your website.
- Reach out to people you know, like family or friends who would be ideal clients. Have them test out your product or service and give you feedback. Get an idea of reasonable pricing from similar businesses and/or your family/friends.
- Branding: get professional photos, design a logo or business cards if you think that will be necessary, decide on fonts/color schemes, etc. This doesn’t have to be expensive. You can use Canva for logos, business cards, fonts, colors, etc and save a “brand kit” to use regularly. You can use a friend or family member to take your photos on an iphone.
- Set up your business social media accounts. Share them on your personal page if you plan on keeping a personal account. Post consistently even when nobody's watching. It takes time. You must be patient. I recommend sticking to 2 main social platforms to start off. IG and Facebook. Or IG and Tiktok. You will probably have to teach yourself how to use some of the functions. YouTube it.
- Prepare yourself for the mental demands and understand that you will have good days filled with excitement and confidence as well as bad days filled with fear and doubt. Don’t give up on the bad days. Starting a business requires work ethic, perseverance, and a willingness to learn as you go. You will never feel “fully ready” it will always be a leap of faith.
Checkout coaching: sarinasoligoco.com
In this episode, I have a conversation with my mom, Shaune, who is an esthetician in Kansas City and has been for 16 years. She's owned her own business for almost 9 years and shares all the wisdom and advice about how she made her dream job a reality. This is great for any young moms who need inspiration, women who are going back to school or making a career change, and anyone who is eager to start their own business.
If you are interested in investing in your skin, you can click the link below to learn more and schedule your appointment. https://skinhealthandwellness.fullslate.com
An introduction episode from Sarina Soligo explaining who she is, what she is going to talk about on the podcast, and what to expect from future episodes. This podcast is designed for women to connect with other women, get inspired to take action in their life, and to teach them something new with every episode.