How To Scale Yourself: Recent Episodes
Leo Guinan
The internet gives us the ability to scale any aspect of ourselves to whatever aspect we want.In this podcast, Leo Guinan will walk you through various ways you can scale yourself to maximum effect. As the founder of Feather CRM, he's in the process of scaling himself so he can achieve his goals and he wants to help you do so to.Listen to learn about strategies, philosophies, tactics, and experiments in scaling yourself from people who are currently implementing them.
Sanjeev Loomba is a highly regarded coach and transformationalist who has a global reputation for bringing about revolutionary shifts in individuals' and corporations' outcomes. He is the author of The Ninth Gear, a book that provides strategies and frameworks for leadership, transformative thinking, and practical usage with rapid outcomes. He is also known for developing a pioneering technique called Valueprenership, and his work has benefited thousands of professionals and businesses worldwide.
In this episode, he and Leo discuss the need to focus on understanding the concept and philosophy behind value in order to make the biggest impact. He encourages listeners to look within themselves for guidance, to recognize the state of their mind, and to use their talent to make value entrepreneurship happen. He also encourages listeners to approach coaching with an understanding that there is no set answer to anything, to ask themselves and advisors questions such as "where have you applied it?" and "how did it work?" in order to ensure that they are taking advice from those who have experience in the field. He also advises leaders and managers to make every member of their team redundant by giving them more responsibility and to leave behind the dated notion of being scared of giving too much responsibility. He emphasizes the importance of being scared of only one thing: not allowing the talent to flow, as this will come in the way of their own performance and productivity. He encourages listeners to look for meaning in their work and to recognize that even mundane tasks can have a lot of meaning, to think about how their work can have a positive value impact on the people around them, to consider the attitude and energy with which they approach their work, to recognize the importance of promoting those who have the right attitude, and to invest in those who have the potential to create something of value.
Connect with Sanjeev on LinkedIn
Check out the Valuepreneurship website
Buy a copy of The Ninth Gear
In this episode, Aneace Haddad discusses the difficulty of transition, especially at a more senior level, and the importance of letting go of expertise, authority, control, and identities. He emphasizes the importance of being prepared for change and transition, as they are inevitable and happening faster than ever.
He talks about his book "The Eagle that Drank Hummingbird Nectar", a novel about transitions, and the "not this, not that" exercise, which is a mindfulness exercise to loosen the grip on labels. He also discusses the impact of AI on how organizations work and how change is happening, particularly in corporate culture, the idea of eliminating the 40-hour work week, embracing failure, the importance of play in learning, and the use of labels and reframing.
He further encourages corporations to give meaning to attract people, rather than relying on religion and spirituality, and to focus on solving problems as opposed to making money.
If you want to connect with Aneace, check out his website
In this podcast episode, Leo Askan shares his journey of building and selling a micro SaaS in a short amount of time.
He discusses his background, the research he did before starting a side project, and how he was able to take the first-page position for a keyword in two to three months by regularly publishing content.
He also talks about building a directory website around SaaS affiliate programs, how to safely sell a website project or micro-project, and the importance of building an audience and collecting feedback.
Leo also emphasizes the importance of launching a landing page and using audience-building methods such as podcast, blog, or outreach.
Finally, he shares his experiences in B2B growth marketing and will be launching his project in March.
Follow Leo on Twitter
Get Leo's free book, "Audience First - Building an Audience Handbook"
Subscribe to Leo's Newsletter
In this episode of the podcast, Leo and Caelan Huntress discuss the importance of building a personal brand, the concept of 'generosity marketing', and the differences between being a performer and marketing in the social media space. They also discuss Caelan's unique career as a polymath, his experience with digital nomadism, and the concept of 'playful productivity'. Caelan explains the four levels of a personal platform, focusing on the four cornerstones of each level: what you say, what you sell, your strategy, and your systems. They also discuss the importance of rest, and Caelan shares his personal statement. Through sharing their stories and knowledge, Caelan and Leo emphasize the importance of embracing failure and authenticity in order to build trust with the younger generations.
Links:
- Get The first chapter of Caelan's book free
- Caelan's Website
- Caelan’s Digital Marketing Agency, Stellar Platforms
- Follow Caelan on Twitter
- Connect With Caelan on LinkedIn
This episode of How to Scale Yourself discusses the journey of a multi-format creator and mental health charity founder. The guest talks about their experience with ADHD and OCD, their charity, streaming, and dealing with trolls. They encourage viewers to be authentic, to find a space to protect mental health spaces from trolls, to remember that mental health is not an excuse, and to think longer-term when creating content. The episode also discusses the idea of imitation, how to interact with different platforms, the importance of learning how to “fall” and the power of resilience. Finally, the host encourages viewers to think at scale and to be true to themselves in order to effectively connect with an audience.
Follow Up on Twitter
Youtube Channels:
Up4TheChallenge
Up4MentalHealth
Up4Travelling
It's Good To Talk
In this episode, Dave Cottrell, a mental health streamer and YouTuber, speaks to the host about his journey into the mental health streaming business. Dave's story includes his father leaving home when he was six, bullying at school, and being diagnosed with bipolar at 14. He also speaks about his quarter-life crisis, which included drug use and a toxic relationship, and an attempted suicide in 2009. The episode then explores Dave's journey of self-management, boundaries, and burnout, as well as his experience with his project called "A Life a Day" and his success as a public speaker and mindset coach. Additionally, the episode emphasizes the importance of developing real skills and knowledge before entering content creation, and engaging with mental health content online without worrying about the algorithms of the larger platforms. Lastly, the episode concludes with Dave discussing the dangers of consuming too much content, and the importance of having big ambitions and going out and making them happen.
Watch Dave on Twitch
Connect on Instagram
Connect on Twitter
YouTube Channel
Dave's Podcast
Podcast Highlights
This episode of the podcast How to Scale Yourself Today features Ana Bibikova, a guest credited with helping the podcast get off the ground.
Ana talks about her background, having grown up in Russia and then moving to India at the age of six and the impact it had on her. She also talks about her experience with introversion, and how she and her nine year old son use a creative project to learn and gain a better understanding of it. The episode also discusses the importance of understanding and embracing introversion, the challenges of meaningful conversations, the difficulty of conveying emotions, the value of diversity of opinions, and how to overcome fear of rejection and exposure.
Additionally, the episode explores the importance of marketing alongside product development, and how to target a specific community and build trust with customers in order to have a successful launch. Lastly, Anna shares her biggest surprise learning from her journey, which is how comfortable she felt after joining a team instead of working on her own.
Follow Ana On Twitter
Connect With Ana On LinkedIn
Get Ana's Email Course on Finding Customers Before You Launch
This episode of How to Scale Yourself discusses the power of podcasting and how it is an undervalued form of content creation. The main takeaway is that instead of focusing on production quality and trying to compete with more established creators, new creators should focus on the ideas and the people instead. This approach allows for deeper conversations than what can be captured in a 15 second TikTok video, and can lead to success even with small audiences. The episode also touched upon the importance of focusing on the most important things when dealing with technological change, and concluded with upcoming guest announcements and thanking the listeners.
Check out Descript (affiliate link)
In this episode, Leo and Lobow discuss how to make an impact with marketing and branding. They talk about the challenge of spreading podcasts, even with the biggest hosts, and how it is important to focus on helping people rather than just getting attention or becoming famous. They discuss their own podcast, Lobow's podcast, and the community they have created, ADHD. With Benefits. They discuss how AI technology can help creators make their content discoverable and how important it is to just start and have confidence in yourself. They suggest resources to hire people to help out, pre-pay for coaching, and do marketing without marketing. They also talk about the importance of building relationships and how having mental health issues can be a source of strength. Finally, they discuss how listening to podcasts can help learn different techniques on how to approach different situations.
Check out Lobow's Spark podcast + follow him on Twitter
And coming soon: Effortless Reach
In this episode, Chuck Copenspire, a creative and technical problem solver, shares his journey from wanting to be an art teacher to working in the startup world and now working for himself. Chuck is focusing on content strategy and creating better sales scripts that are more accessible and less gross than the ones he used to use. They also discussed how AI can help with writing and art, resource allocation, and how human relationships can influence power and money. Chuck believes that AI can help with mundane tasks and package skills into products to sell, but ultimately it should not be relied on for everything. They concluded the episode with the idea that AI is a useful tool, but it should be used to supplement existing skills and knowledge. Chuck's final piece of advice was to focus on storytelling rather than worrying about hashtags.
In this episode, Matt Eland discusses the importance of investing in education and the impact of no-code tools and data literacy in understanding the world's systems. He talks about his experience as an experienced software engineer and his current work in teaching students through Tech Elevator and speaking at conferences. He reflects on his journey of content creation and the journey of speaking at conferences and meetups. He also talks about the importance of teaching, mentorship, and connecting with people in the tech industry, and encourages people to give others a chance to succeed. He encourages listeners to reevaluate themselves and explore new things, but to also be cautious.
To See More of His Content, Check Out MattEland.dev.
Follow Matt on Twitter
Follow Matt on Mastodon
Check out Matt's Youtube Channel, Matt On Data Science
Interested in learning how to code? Check out Tech Elevator!
In this episode, Leo interviews Joel Rainwater, a software engineer at Arista Networks and a self-taught web developer. Joel talks about his unique career trajectory, from audio engineering to a cubicle job to a job offer in France, and his journey to Stack Overflow. He discusses his experience with building in public, side projects, freelance work, and the importance of mentorships. Joel shares his story of building a status tracking app, the struggles of marketing, and the idea of "expanding one's luck surface area." Additionally, Leo and Joel discuss the interview process, burnout, transitioning from individual contributor roles, and the rise of AI in search. They encourage listeners to explore the nomad life, build products, and use AI to help with writing copy.
Follow Joel on Twitter
Joel's Blog
Links to Joel's Projects:
http://mycosplace.com
http://unsheetly.com
http://domaingoalie.com
http://statustracker.app
http://unityweather.com
http://hdywtdt.tube
Everything Joel is currently working on
What if your possibilities were limitless? That's where things stand for today's guest, Terri Shubilla. She's starting to explore a number of new possibilities that never seemed open to her before.
This conversation takes a bunch of fun turns. Listen to figure out what it means to be a mosaic, why ladders suck, and why there's no such thing as "constructive criticism".
Follow Terri on Twitter
Listen to Who The Fuck Am I?
Read Terri's Blog
Huge thanks to our supporter, Lobow, host of the most inspiring and life-changing ADHD podcast, Lobow's Spark.
Join me as I reflect on a successful Season 1 of How To Scale Yourself. I look back on what I've learned and I share what's in the pipeline.
To get the free Build In Public Toolkit, sign up here.
And to stay up to date with what's happening with Build In Public University, you can check out my blog here.
My guest in this episode is Samantha Postman. She brought a wealth of experience from living as a polymath and is now committed to helping others unlock their potential as polymaths by building a community in which they can thrive. Enjoy our conversation as she shares insights that she's gained by examining the world from a number of different perspectives.
Being a polymath is all about viewing the world through a number of lenses. This conversation is an excellent start. Scale Your Perspective with Samantha Postman.
Follow Samantha on Twitter here:
https://twitter.com/SamanthaPostman
Check out her community of polymaths here:
https://www.polymathmastery.com/
In this episode, I have a great chat with Ross Jones about the unique journey he has taken to get where he is today.
The discussion then moves on to the difficulty of introducing new technology that the public isn't ready for, ways we can improve the educational systems of the world, the increasing rate of change we are experiencing, and how there needs to be a shift in our habits before we completely burn ourselves out.
From there, the discussion turns to failure and how failure has played a huge role in getting both of us to where we are today.
Finally, Ross shares his latest projects:
- Cheezus, the Vivino of Cheese
- Real Talk Business
Follow Ross on Twitter
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
Sometimes, it's important to scale down. Especially in terms of what you want to share.
There is a lot that we are willing to share with those close to us, but not the rest of the world. That's how social media started, but it took a dark turn and started making user data the product. This has had a number of negative effects on the world.
But that's what Adam and Markus are trying to change with StoryArk
The focus is on close connection, secure sharing, and trust.
This was a great conversation. It's not always easy to build things the right way. It's harder to monetize when you aren't willing to take advantage of your users' data.
Especially when competing against "free" products. But that narrative is changing and Adam and Markus are providing ways for us to rediscover connection in smaller social networks.
I hope you enjoy the conversation as much as I did!
Follow Adam on Twitter
Follow Markus on Twitter
Follow StoryArk on Twitter
Check out StoryArk - Available on Android and iPhone
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
What happens when a joke meets a passion? You end up with dickatyourdoor.com.
In this episode, I chat with Adam Hascall, the founder of dickatyourdoor.com. He shares his story of how a joke (sending chocolate penises to friends anonymously) combined with his passion (e-commerce) and resulted in a growing business that pays the bills.
We cover a wide range of topics, from the potential of e-commerce and how easy it is to get started, to the beginnings of influencer marketing and partnering with accounts that fit your business, to the importance of failing.
I learned a ton from this conversation and I'm sure you will too!
Follow Adam on Twitter
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
Michael is currently building out a number of next-gen design tools for content creators.
In this episode, we discuss his wide range of experiences and the lessons he's learned along the way. Throughout the conversation, we cover marketplaces, social media, marketing, and the power of cold outreach.
When you are determined to do something, you need to be willing to put yourself out there and try different things. Michael's story shows us that good things happen when you're willing to put yourself into different positions. If you put people at the forefront, you'll end up winning the long game.
Follow Michael on Twitter
Michael's Current Products:
Conceptual - a design tool to help you create engaging marketing images in seconds.
Emojination - Create beautiful images for social media for every occasion
PictureThat - Fill your walls with art and photos in AR
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
Sophia is the Chief Brand Builder of Ignore No More, an agency that helps startups create brands that are impossible to ignore.
In this conversation, we talk about the path that led her to build her agency, the transition from D2C to SaaS, the importance of strong branding, and what Indie Hackers can do to create their brand.
Follow Sophia on Twitter
Become a brand that's impossible to ignore
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
In this episode, I talk with Jun Loayza about what it takes to scale a community. As one of the founders of Metablox, he and his team have scaled up their community to almost 2000 people in the span of a few months.
He shares his insights into what it takes to build a strong community that people want to be a part of. And what it takes to get community members to be the ones who help the community grow.
If you're interested in joining the Metablox community, here's their Discord server
Here's the Metablox White Paper
Connect with Jun on Twitter
How to Scale Yourself is powered by Feather: Build stronger relationships on Twitter and give your audience the tools to help you grow.
In this episode, Leo chats with Reddy about using play as a way to explore what's possible. They also chat about some of the problems with social media and how it's preventing people from seeing what's actually important.
What if you viewed the internet as a source for new friends? There's a ton of potential there for all sorts of success you haven't imagined.
Find Reddy on Twitter, send him a DM, and maybe even schedule a playdate! https://twitter.com/reddy2go
Feather is available at https://feathercrm.io. See what impact you can have when you separate the social from the media.
CW: Suicide
In this episode, I talk with Lobow, who has started making his impact on the world one person at a time.
His story begins with a tragedy that he refuses to let be the end of the story. Instead, he lets it fuel him to change the world, one person at a time. We talk about how powerful one on one conversations can be, why the stats don't really matter, the issues with social media, and how to make a real impact on people.
Learn how to use social media to really change lives.
You can check out Lobow's podcast here: https://lobow.buzzsprout.com/
TikTok: https://www.tiktok.com/@lobowspark
Twitter: https://twitter.com/lobowspark
In this first episode, Leo suggests creating your own algorithm, in order to protect yourself. This is the key to designing your own social media network.
If you want to scale yourself, the most powerful way is to scale your network using tools available. By harnessing the data and connections in your own social network, you can achieve enormous outcomes via minimal effort.
It's all about creating the right connections.
The right connections unlock results at scale.
Also, excuse my dog Rose, who made her presence known. To make up for it, you can DM me on Twitter (@leo_guinan) and ask to see Rose, and I will send you a picture of her. She's cute, it's worth it.
If you're interested in Feather CRM, you can check that out here.