Digital Madvertising: Recent Episodes
Chris Clark
Digital Madvertising powered by Digital-Ignite. Digital Madvertising covers all things in the digital marketing/technology space. We will be interviewing brand managers and C-suite executives from some of the world's biggest brands. We will also have weekly discussions on trends and what is happening in the digital world. If you would like to be on Digital Madvertising reach out to Chris@digital-ignite.com
What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today.
- Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.
- Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.
- Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.
- The debut was announced by Chief Marketing Officer William White via a LinkedIn post.
Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.
Challenges in Political Advertising
- Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels.
- Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.
Digital Out of Home (DOOH) Advertising
-
Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:
-
Television/Video: 50%
- Social Media: 48%
- Online: 37%
- Audio: 32%
- Print: 31%
Advantages of DOOH - Non-Invasive: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.
-Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.
Visit us at www.digital-ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Visit us at www.digital-ignite.com
Check us out on social @digital_ignite on Instagram
Music by Connor Sage- @Connorsagemusic
Host and production by Chris Clark
Digital Madvertising is powered by Digital Ignite
Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change. This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned.
Follow us and subscribe for future episodes
Find us @digital_ignite on Instagram
Find us @digita_Ignite on Tik Tok
Find us @digital-Ignite on Linkedin
Visit us at www.digital-ignite.com
Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time!
Music is by Connor Sage
Host is Chris Clark
Recorded in Charleston, South Carolina
www.digital-ignite.com
instagram.com/digital_ignite
https://www.tiktok.com/@digital_ignite
Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech.
Music by Connor Sage - @connorsagemusic @wilmot_music
Find Digital Ignite @ Digital-ignite.com
@digital_ignite on Instagram
@Digital_ignite on Tik Tok
Digital_Ignite on Linkedin
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today.
- Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.
- Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.
- Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.
- The debut was announced by Chief Marketing Officer William White via a LinkedIn post.
Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.
Challenges in Political Advertising
- Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels.
- Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.
Digital Out of Home (DOOH) Advertising
-
Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:
-
Television/Video: 50%
- Social Media: 48%
- Online: 37%
- Audio: 32%
- Print: 31%
Advantages of DOOH
- Non-Invasive: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.
-Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.
Visit us at www.digital-ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Visit us at www.digital-ignite.com
Check us out on social @digital_ignite on Instagram
Music by Connor Sage- @Connorsagemusic
Host and production by Chris Clark
Digital Madvertising is powered by Digital Ignite
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome to Digital Madvertising, powered by Digital Ignite. In this podcast, we cover the wild west of digital marketing and tech. In this episode, we talk about all things AI! First, visit us at www.digital-ignite.com to learn more about our agency and make sure you visit us on our social channels at Digital_Ignite! The music you are hearing is by Connor Sage, check him out on Instagram @connorsagemusic.
here are some topics on how AI can revolutionize digital marketing, tailored to your agency:
- AI-Powered Personalization: Explore how AI algorithms can analyze customer data to deliver personalized marketing messages, increasing engagement and conversion rates. Highlight case studies where your company has implemented AI-driven personalization strategies for clients.
- Predictive Analytics for Customer Behavior: Discuss how AI can predict customer behavior based on past interactions and data patterns. Showcase how your company uses predictive analytics to optimize marketing campaigns and anticipate customer needs.
- Automated Content Generation: Highlight the role of AI in automating content generation, from writing product descriptions to creating social media posts. Showcase your companies AI-driven content creation tools and their impact on content marketing strategies.
- Chatbots for Customer Service and Lead Generation: Discuss the benefits of AI-powered chatbots in improving customer service and generating leads. Share examples of how the brand has integrated chatbots into client websites to streamline communication and drive conversions.
- Optimizing Ad Campaigns with AI: Explore how AI algorithms can optimize ad campaigns in real-time, adjusting targeting, bidding strategies, and ad creatives for maximum effectiveness. Showcase the companies expertise in leveraging AI for ad campaign optimization and improving ROI for clients.
- Sentiment Analysis and Brand Monitoring: Explain how AI can analyze social media mentions and customer feedback to gauge sentiment towards a brand. Highlight your use of sentiment analysis tools to monitor brand reputation and inform marketing strategies.
- AI-Powered SEO Strategies: Discuss how AI can enhance SEO efforts by analyzing search trends, optimizing content, and identifying opportunities for improvement. Showcase your AI-driven SEO tools and methodologies for driving organic traffic and improving search rankings.
- Enhanced Customer Segmentation: Explore how AI can segment customers based on their behavior, preferences, and demographics, allowing for more targeted marketing campaigns. Highlight how you utilizes AI to segment audiences and deliver tailored messaging for better engagement.
- Real-Time Data Analysis for Campaign Optimization: Discuss the importance of real-time data analysis in optimizing marketing campaigns for performance and efficiency. Showcase how the company uses AI-powered analytics platforms to monitor campaign metrics and make data-driven decisions on the fly.
- Ethical Considerations in AI-Powered Marketing: Address the ethical implications of using AI in digital marketing, such as data privacy concerns and algorithm bias. Highlight the brands commitment to ethical AI practices and how they ensure transparency and fairness in their AI-driven marketing solutions.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change. This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned.
Follow us and subscribe for future episodes
Find us @digital_ignite on Instagram
Find us @digita_Ignite on Tik Tok
Find us @digital-Ignite on Linkedin
Visit us at www.digital-ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time!
Music is by Connor Sage
Host is Chris Clark
Recorded in Charleston, South Carolina
www.digital-ignite.com
instagram.com/digital_ignite
https://www.tiktok.com/@digital_ignite
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech.
Music by Connor Sage - @connorsagemusic @wilmot_music
Find Digital Ignite @ Digital-ignite.com
@digital_ignite on Instagram
@Digital_ignite on Tik Tok
Digital_Ignite on Linkedin
Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit
Have you ever used google incognito mode? Thinking that your data wasnt being seen or stored? WELL THINK AGAIN- Google says it will destroy browsing data collected from Chrome’s Incognito mode
TALK AI SUmmit and AI marketing topics- future -
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Glo Creative Co.
Instagram: @glocreativeco_
TikTok: @glocreativeco
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
I Got Verified on Instagram — Here Are 5 Benefits I Noticed After Just 1 Month.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Paul's Blog
Ad Men At War - Texas Monthly
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Chris, Winnie, and Karthik discuss the latest news and trending topics in the wild west of the digital advertising world.
Music & Production by Connor Sage
Check us out! https://www.digital-ignite.com/
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Winnie, Chris, and Karthik cover the latest news and trends in the digital marketing and ad-tech world.
Check us out at Digital-Ignite
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
This week, we hear consumer trends and insights from Dr. Esta Shah of the College of Charleston. Conversion Funnels, Social Influence & Conformity, and the difference between a promotion-focused approach and a prevention-focused approach when trying to advertise to consumers are just some of the topics she covers in this episode.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. We dive into Holiday Shopping trends and Consumer Insights and discuss how businesses can optimize for maximum benefit during this season.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. TikTok, Snap Chat, and Twitter all made the headlines, and we quickly dive into each. Sit back and enjoy the show.
Make sure you subscribe and share with your friends!
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
Well, Elon has let it sink in! His finalized acquisition of Twitter has created an enormous buzz, and this week we dive into his plans for Twitter and what that might mean. Live shopping and CTV are the trends of the season, we discuss these and more in this episode.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital MADvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
...
In this episode, we get a bit spooky! We cover Halloween marketing ideas from Burger King and Chiptole, Liquid Death X Martha Stewart and Metaverse updates!
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
...
We follow up on last week's conversations with our 'two cents on how brands utilize the Halloween theme in their branding to create engaging campaigns.
Show us some love, share, and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital MADvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
...
Welcome back everyone!
In this episode we introduce our new co host Winnie Teal! We cover Tik Tok… Again. BeReal, GenZ Trends and your weekly Tech Updates
Show us some love, share and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
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In this week's episode, we cover how Elon came back to buying Twitter and what has changed since he first hinted at it. The growth of OTT, CTV, and what are some of the biggest benefits its growth has offered to advertisers. Also, we look into Live Shopping and its entry for the American consumer.
This Podcast is powered by Digital Ignite in Charleston, SC with Hosts Chris Clark and Karthik Nair and produced by Connor Sage. Trending topics and highlights in this growing Digital Space and their impacts are just a part of what we cover every week in the episodes. Follow us and check us out when we drop our weekly episodes and be the informed lot in the Digital Marketing and Tech realm.
1st, 2nd, 3rd, and 'Zero' Party data. This week we break down the different types of data with what each type of data is, how you can use it and how to access it.
For our Weekly media updates segment, we look into FIFA 23 and their TV show partnership, Instagram and Youtube Updates. Political marketing and its limitations on Social Media platforms and Macy's new marketplace for 3rd party sellers.
Follow our weekly podcast for bite-sized info on important topics regarding the Digital Marketing and Tech Space, along with the weekly tech & media updates and what they mean for us as Marketing professionals and business and advertisers alike.
In this episode of Digital Madvertising we cover the different types of data out there for marketers plus the Uber and Rockstar hack. Amazon and Apple jumping into the NFL and other trends from this past week in digital marketing and tech.
Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the weeks news, trends and updates from the world of digital marketing and tech. I am your host Chris Clark and with me I have my co hosts Karthik Nair and behind the scenes making all the magic happen is Connor Sage. Karthik, hows it going?
- Content Notes
Uber and Rockstar Hack news
Rockstar Games was hit over the weekend by an attacker who claimed to have accessed its Slack channel to steal data on an upcoming release, and may be the same person who compromised Uber. Two highly impactful cyber attacks on ride-sharing service Uber and video game developer Rockstar Games that unfolded over the space of three days are being tentatively linked after a threat actor going by the handle teapotuberhacker claimed to be behind both incidents.``What comes to mind when we think about security breaches is usually the stealing and selling of personal user or employee data, but this attack is slightly different. When stolen data like this is published on social media, it can be almost impossible to limit the damage and reach of the data.”
Speaking of data, our topic to discuss today is about ‘Data’, the difference between data gathered and data found. Or 3rd party vs Zero party.
type of data has been largely overlooked: zero-party data.
Media Updates
Tiktok: TikTok yielded the most ad money from direct-to-consumer marketers during the second quarter, with $30 million in sales and a 231% jump during the past 12 months
Be Real features copied by TikTok as TikTok Now.
“BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward,"
The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023,
OTT: Amazon ‘Thursday Night Football’ vs DirectTV
Disney Ad supported tier
Adobe just bought Figma for $20 billion
**Digital Madvertising is back and better than ever. Each week we will be covering the always-evolving world of digital advertising & technology in a digestible short-form way. If you are in the digital advertising space, marketing, business owner, or someone who is looking to gain knowledge this pod is for you!
In this episode, we uncover Netflix’s possible entry into advertising and what that could mean for you as a customer or business owner/marketing professional.
We also look at Apple, which has pushed for more privacy measures over the past few iOS updates, and how they are looking at creating their own ad monopoly.**
Show notes:
Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the week's news, trends, and updates from the world of digital marketing and tech. I am your host Chris Clark and with me, I have my two co-hosts Karthik Nair and Connor Sage. Guys, how's it going?
Netflix News - Service starting in Nov 2023
Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials.
The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. Trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience.
US$65 cost for a thousand views, seeking a minimum US$10m annual ad spend commitment from companies now, and touting the company can get 500,000 subscribers on the ad-supported tier by the end of 2022.
Netflix plans to sell about four minutes of commercials per hour for the ad-supported service. The company will show advertisements before and during some programs, but not after.
Cons
- Not much targeting is available to curate ads toward viewers in the start.
- The same spots don’t repeat over and over again.
- It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots.
Welcome back to Digital Madvertising powered by Digital Ignite. Today we are speaking with a man of many talents. Steve Hoffman, the CEO & Chairman of Founders Space (see Steve's bio below). Steve blew my mind during this interview, the man has done so much and across so many verticals. He has worked everywhere from Hollywood & the Silicon Valley all the way to Japan. Check out where to find Steve and more information on all of his endeavors below. He has written 3 award-winning books you can find in the bio. Thank you Steve for coming on and talking with us!
Links to Steve's pages:
https://www.foundersspace.com/hoffman/?share=facebook&nb=1
https://www.foundersspace.com/hoffman/?share=twitter&nb=1
https://www.foundersspace.com/hoffman/?share=linkedin&nb=1
https://www.foundersspace.com/hoffman/?share=reddit&nb=1
Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries.
Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella).
In addition, Hoffman served on the Board of Governors of the New Media Council, was the founder and Chairman of the Producers Guild Silicon Valley Chapter, and was a founding member of the Academy of Television’s Interactive Media Group.
While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, which produced over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.
In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.
Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.
Hoffman earned a bachelor’s degree in computer engineering from the University of California and a master’s degree in film and television from the University of Southern California. He currently resides in California but spends most of his time in the air, visiting startups, investors, and innovators all over the world.
In this episode we are talking with serial entrepreneur Noah Alper, Noah is the founder of legendary bagel brand Noah's Bagels. He started Noah's as a one-store shop that grew into a $100 Million Dollar exit in 6 1/2 years while helping take it public. He offers a wealth of business knowledge in the start-up and small business category.
Noah is an accomplished motivational speaker, with over 35 years of business and non-profit management experience. He has lectured/presented at: Google • The Commonwealth Club • National Labs Entrepreneur Academy • J.P. Morgan • ADL • Stanford University • Haas School of Business, University of California, Berkeley • The Kellogg School of Business, Northwestern University • Babson College • EO • Sacramento Chamber of Commerce • Association for Corporate Growth • E-2 Entrepreneur Conference, Detroit MI • Mills College • UC Davis Graduate School of Management • The University of Wisconsin Business School • Golden Gate University.
Noah is the author of Business Mensch: Timeless Wisdom for Today's Entrepreneur, a practical guide to help aspiring entrepreneurs find success and satisfaction in their work. Visit www.businessmensch.net for more information.
Learn more about the brands built by Noah.
Read what clients say.
http://noahalperconsulting.com/
https://www.linkedin.com/in/noah-alper-6a7978/
In this episode of Digital Madvertising Powered by Digital-Ignite.com, we are speaking with Mike Dare, CEO and founder of My Financial Trainer. Mike entered the world of financial planning in 2005. Over the past 16 years he has worked with clients ranging from newlyweds, who are just starting out in life, to businesses valued over $100 million.
As an advisor, Mike likes to keep things simple: protect your income and your assets against unforeseen disasters, save and invest for tomorrow, and review your finances regularly to stay on track.
After realizing the large correlation between physical health and fiscal health, Mike founded My Financial Trainer in 2022.
Mike's Mantra: Do a little bit each day for yourself. Physically and Financially. Your future self will thank you.
https://www.myfinancialtrainer.io/
Phone: 843-548-7565
email: mikedare@myfinancialtrainer.io
Welcome back to Digital Madvertising powered by Digital Ignite. In this episode I am talking with Michael Houlihan, Michael was the Co-Founder of the world's #1 Wine Brand Barefoot wines. Along with business partner Bonnie Harvey, they started the winery that grew into the Barefoot Wine brand in 1986 and sold the brand to E&J Gallo in 2005. Since then they have founded The Brand Authority, a Forestville, Calif., marketing and branding company. Today Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is also the founder of Business Audio Theatre which you will hear all about on this episode as well as some clips sprinkled in. See more below on Business Audio Theater.
Turnover and lack of engagement are the biggest hidden costs to any business!
The Audiobook Publishers’ Association recognized The Barefoot Spirit as one of the top 5 business audiobooks of 2020. This is a totally new form of business audiobook – “Business Audio Theatre” (BAT) where actors voice the parts in scenes that depict the seminal events in the founder’s story, complete with sound effects and music.
Listeners identify with the story, the brand, and the founding principles. Used as an on-boarding or brand building tool, companies can entertain and educate to encourage loyalty and engagement.
You can find links to Business Audio Theater and more on Michael below
https://www.businessaudiotheatre.com/
https://thebarefootspirit.com/
https://www.linkedin.com/in/mhoulihan
Welcome back to another episode of Digital Madvertising powered by Digital Ignite. Today I am talking with Mike Flaskey, He is the former CEO of Diamond Resorts International. In August of 2021, Mike facilitated Diamond Resorts' acquisition by Hilton Grand Vacations, departing Diamond Resorts to launch his own sports & entertainment company, Mike Flaskey Entertainment. On top of that, he is also the Founder of the ClubCorp Golf Classic and the Hilton Grand Vacations Tournament of Champions. Learn more about MF Entertainment here https://mfentertainment.com/
MF Entertainment Social Links:
https://www.instagram.com/mikeflaskeyentertainment/?hl=en
https://www.facebook.com/MikeFlaskeyEntertainment
https://www.linkedin.com/company/mfentertainment/
https://www.instagram.com/thevacationdr/?hl=en
Hey all! Welcome back to another episode of Digital Madvertising powered by Digital Ignite. Today we are talking with Ed Kinney, Global Vice President of Corporate Affairs and Communications with Marriott Vacations Worldwide. I met Ed about 3 years ago through our relationship with ARDA (American Resort Development Association). We clicked instantly, he is a massive car and racing guy like myself. He grew up near the Indianapolis speedway and was surrounded by racing royalty from a young age. After college Ed jumped into the tour and travel business with Marriott Vacations Worldwide. We cover everything from the pandemic and how Marriott Vacations Worldwide handled Corona, the future of tour and travel, and some fun racing stories to close out the show. I hope you enjoy it! Please subscribe to the pod on either Spotify or Apple or wherever you download your podcasts.
Today we are chatting with Christian Zimmerman CEO & one of the founders of Qoins. That's Qoins with a Q. If you haven't heard of this dope app Qoins turns small transfers throughout the month into one big monthly contribution towards your DEBT or SAVINGS goals.Qoins is a debt payment app that merges the concept of spare change investment with paying debt. With Qoins, any spare change from your purchases will be saved to help users pay their debt. Apps such as Acorns round pennies after transactions for investment. Following the same idea, a review of Qoins shows how the app uses spare change as a way for users to pay off debt.
Visit Qoins.com or head to your app store and download the Qoins app now.
In this episode, we continue down the path of mixed martial arts. We have Jake Hattan with us on the pod, Jake Hattan is a two-time World Title Holder and has competed against top fighters around the world. In addition to being a world champion fighter, Jake has the distinguished honor of being inducted into the Mixed Martial Arts Hall of Fame in 2005. We finished his career with a 15-1 record.
Jake is one of the most recognized and respected managers in MMA. He has represented and managed MMA fighters in the UFC (The Ultimate Fighting Championship), former WEC (World Extreme Cage Fighting), Strikeforce and other prominent promotion companies. Jake continues to work with, manage and train many of today’s top fighters, maintaining the closest possible connection with these important marketing partners. Jake’s close connection with fighters, the UFC and other top MMA organizations gives him valuable insight into the growing and evolving world of MMA.
Jake Hattan’s unsurpassed reputation in the MMA industry is a major contributing factor to his authority stature; one that has been established by years of deep-rooted experience. Nevertheless, not only does he have a diverse background in MMA, he also has an authentic business style which has earned him his excellent reputation and respect.
I sit down with Ed and Dylan Schultz, a father-son duo of mixed martial artists based in Charleston, SC. I met them both at Checkmat Charleston BJJ when I started my Jiu-Jitsu journey back in October of 2021. I was talking with Ed one class and he brought up using mixed martial arts to help teens and young adults channel aggressions, insecurities, build confidence, and get a great workout.
His son Dylan, now 1-0 as an MMA fighter has basically been raised on the mats with his dad. He wasn't pushed by Ed to get into any specific mixed martial arts but he found himself back on the mats as a teenager with a passion to become a UFC fighter. This was a great podcast to pull some life tidbits from. Please leave us your feedback and follow us on social media at @digitalmadvertising on Instagram.
Go follow Ed and Dylan's mixed martial arts journey together on Instagram @dylanschultz4712 @edschultz4
Digital Madvertising is powered by Digital Ignite
Jack of Jack’s Passive Income is a leader in educating those on the inner workings of the crypto marketplace. He is building a community on YouTube and Twitter centered around promoting information and education for those wanting to dive into the crypto world.
In this episode…
Are you curious about cryptocurrency and wonder where it is going? If you’re wondering where to begin your research to better understand the stability and predictability of bitcoin, this episode is for you.
If you haven’t heard about him, Jack of Jack’s Passive Income is a leader in guiding people to better understand the cryptocurrency marketplace. He is helping people build a better environment centered around education and empowering those who are considering joining the bitcoin community. Understanding cryptocurrency and the inner workings of cyber tokens can be daunting, which is why Jack promotes information and education as a number one resource for all things crypto. So, are you ready to take the jump and discover the world of bitcoin?
In this episode of Digital Madvertising, Chris Clark and Mike Samet sit down with Jack, the Host of Jack’s Passive Income, to discuss the algorithmic currency reserve and explain the benefits of DAO and DEFI cryptocurrency. Together, they talk about the importance of researching before investing in cryptocurrency tokens, how to avoid phishing and fraudulent schemes, and informational trends in the market that can make or break profits.
Grayson Frizzelle is the Director of Social Media at Digital Ignite and is the Founder, Social Media Strategist, and Marketing Consultant at A La Gray Collective. She has worked with clients in over 12 industries, from food to medical, and helped them grow by better understanding and enhancing their social media marketing experience. She has helped notable brands like Last Resort Grill, Comet Security, and Pittman Plastic Surgery scale and boost brand awareness.
She graduated from the University of California, Los Angeles, with a degree in communication and media studies. Grayson held internships to enhance her knowledge of social media communications and worked on the Attorney General campaign for Vice President Kamala Harris, Uma Oils, Karla Otto, and SkinOwl.
In this episode…
Are you looking to tap into the potential of social media to scale your brand? How do you take your brand from luxury and turn it into a necessity?
For Grayson Frizzelle, social media is more than connecting brands and consumers on social media — it is bringing your story to life. Through her experience and drive, she knows what it takes to turn growth targets into actionable goals to scale your brand. By creating engaging content across platforms, you can effectively and efficiently engage with your target audience. So, are you ready to get the results you were hoping for?
In this episode of Digital Madvertising, Chris Clark is joined by Grayson Frizzelle, Director of Social Media at Digital Ignite, to discuss building the foundations of a successful social media campaign to achieve your business goals. Grayson talks about how social media content can fortify relationships with clients, effectively using data to leverage engagement and target your audience, and creating a story to showcase a brand’s experience.
Mike Samet is the Managing Partner and CEO of Digital Ignite. He is an experienced executive in marketing campaigns and developing strategies based on data. He is the CEO of The Development Group, where he and his team build from the foundation up to bring better monetization of data. Previously, Mike was the COO of New Point Digital, Operational Partner at Central Radio Group, Director of Special Projects at Grandview Marketing, and Account Executive at Infinity Broadcasting.
In this episode…
With the massive shift to digital due to the pandemic, how can your brand stand out against the competition? What can you do to optimize your digital strategies for a better return in the New Year?
There is an opportunity to create a competitive advantage by examining data and creating correlated digital strategies. By conveniently delivering your brand’s message, you can bring awareness to neutral audiences to drive consumers and produce growth. Mike Samet has experience in executing successful digital marketing campaigns, and he is here to share his tips and thoughts with you.
In this episode of Digital Madvertising, Chris Clark sits down with Mike Samet, Managing Partner and CEO of Digital Ignite, to discuss digital advertising trends that spurred growth in 2021 — and how that will carry over into the New Year. Mike talks about the market trends of cryptographic currency, how to create a digital message using artificial intelligence, and what trends you can look for in 2022.
For the past eight years, Ben Abzug has been the Assistant General Manager for the Charleston RiverDogs, a minor league baseball team that holds the only title of being Low-A East Champions. He brings extensive knowledge of how to increase sales and attendance from his previous role as General Manager for the Burlington Royals of the Appalachian League.
Ben graduated from Purdue University - Krannert School of Management with a Bachelor of Science in Marketing and Marketing Management. He built his baseball managerial experience by interning with the Cedar Rapids Kernels Baseball Club for two years after graduation.
In this episode…
How can you sift through the data to drive more revenue? Are you symmetrical with your consumers’ needs?
Ben Abzug knows the efficacy of measuring data and thinking from a consumer standpoint to meet consumer needs. By studying the data, a business can deploy marketing tactics to target specific demographics. Ben has experience studying results from digital campaigns to discover buying behavior and convert it into increased revenue. Want to learn more?
In this episode of Digital Madvertising, Chris Clark talks with Ben Abzug, Assistant General Manager at Charleston RiverDogs, about how the RiverDogs are leading the entertainment experience in minor league sports. Ben shares how the team repositioned themselves to be leaders of the league, creating a unique consumer experience, and why examining the data really matters when increasing sales.
Matt Pecoy is an experienced corporate lawyer and Partner at DarrowEverett LLP. Matt focuses on startups and middle-market mergers and acquisitions, private equity, venture capital, and general corporate matters. Matt represents a wide range of clients, from accredited investors to growth-stage companies and small to medium-sized, privately-held companies. He counsels clients on corporate formation and structuring, employment law issues, securities law issues, and complex commercial contract negotiation.
Matt graduated cum laude from the College of Charleston with a Business Administration degree and earned his Juris Doctor from the University of South Carolina School of Law. He enjoys playing ice hockey, snowboarding, and live tunes.
In this episode…Are you looking to start your business but not sure where to find productive, well-informed legal advice for transactions? What if there was a way to achieve the right strategy for you?
Matt Pecoy knows the efficacy of beginning a business with well-organized books — especially from a corporate governance and foundational standpoint. Are you searching to transform your organization into something exceptional? Establishing solid relationships, building data-based strategies, and using digital technology can help achieve the growth you desire for your brand.
In this episode of Digital Madvertising, Chris Clark has a conversation with Matt Pecoy, Partner at DarrowEverett LLP, about the role of corporate agreements during a startup. Matt discusses the importance of maintaining and cataloging data, how digital marketing can scale a brand, and how to make your brand stand out in the marketplace.
Karen Thrower is the Founder and CEO of Kharis Connect, a mobile app that connects black-owned businesses with consumers. Through her app, a business has the space and resources to encourage collaboration among the community.
Karen ignited her passion and drive for connecting her community while working for Noisette, a special events company. At Noisette, she sharpened the analytical and organizational skills that would provide her with the tools to build Kharis Connect.
In this episode…
How do you empower a brand? Is your business aligned and understanding of consumers? Do you want to take the leap, step out into the light, and grow and scale your business?
Karen Thrower knows the value and efficacy of building your brand’s influence and culture by aligning it in the eyes of the consumers. She believes in being and doing better. Karen has poured her passion into creating a framework for black-owned businesses to advertise, connect, and scale their brands through a single digital platform. Are you ready to move forward?
In this episode of Digital Madvertising, Chris Clark talks with Karen Thrower, Founder and CEO of Kharis Connect, about the power of connecting and growing the black-owned business community. Karen shares the inspiring story of scaling her consulting agency, how to remove barriers, and how she is supporting and developing black-owned businesses through advertising.
Joe Garrick enjoyed creating unique stories as a child, so when the pandemic halted the world, he found passion and purpose in writing children’s books. He is the author of two published children’s books, Whose Hoof is That? and Billy the Dentist. He is the Director of Business Development for Digital Ignite, a digital advertising agency.
Joe graduated from Appalachian State University and started a career in logistics and data analytics, working for Coyote Logistics, Medledge, and Bardavon Health Innovations. His third book, The Best Bagel Book, will release Fall 2021.
In this episode…What are the steps to successfully market a children’s book? How can an author find resources to promote and complete their work successfully?
Joe Garrick is the self-published author of Whose Hoof is That? and Billy The Dentist and knows the trials of self-publishing — and the steps to succeed. He digs from his marketing and consulting past to advertise his works. Joe found success using proven sales tactics, utilizing a knowledgable team, and making memorable connections to promote his books.
In this episode of Digital Madvertising, Chris Clark is joined by children’s author Joe Garrick to talk about what it takes to create and publish a book. Together, they discuss why communication and networking are key, the importance of utilizing marketing and advertising tools, and how to overcome obstacles in the publishing world.
Matt Spath is the Director of Marketing for Palmetto Goodwill. He is a digital marketer and entrepreneur with over 20 years of experience creating unique marketing strategies. Matt began in the sports world, working with the Buffalo Sabres, SportsChannel Florida, Office Depot, and Season Ticket Solutions. He assisted in marketing and developing centers for MEDcare Urgent Care before beginning his career with Palmetto Goodwill.
In this episode…With the shift to digital marketing, how do you reach potential consumers across different channels? Is it possible to launch multiple simultaneous campaigns?
According to Matt Spath, who has experience utilizing data and working with multiple channels of marketing, the truth is in the data. By examining the transparency of data, digital marketing can target specific audiences, no matter their demographics. In this digital age, access to the internet is at our fingertips. To run a successful campaign, Matt says that brands need to evolve with the digital trends to reach their audience.
On this episode of the Digital Madvertising Podcast, Chris Clark sits down with Matt Spath, Director of Marketing for Palmetto Goodwill, to discuss why data is essential in digital marketing. Matt talks about his career in marketing, the relationship between Palmetto Goodwill and Digital Ignite, and how you can stay ahead of the curve in marketing with strategic digital tactics.
Jason Gamel is the President and CEO of the American Resort Development Association (ARDA). He has over 20 years in the industry and served as the Vice President of State Government Affairs at ARDA, Senior Vice President of Legal at Wyndham Destinations, and a firm member for Baker & Hostetler, LLP.
Jason graduated from the University of Michigan with a Bachelor’s in Political Science and Human Resource Management. He also graduated from the University of Florida - Fredric G. Levin College of Law with his Doctor of Law degree.
In this episode…
When we go on vacation, we want to take some of the comforts of home with us. For many, finding flexible and affordable accommodations is demanding and taxing, but what if it doesn’t have to be?
To Jason Gamel, a timeshare is an effortless opportunity to bring families together. He is the President and CEO of the American Resort Development Association. With over 87% of owners having a high satisfaction rate, Jason knows that once people understand the special qualities of a timeshare, they will have more time to commit to a healthier lifestyle, family, exploration, and global communities; they’ll have more opportunities to make memories.
In this episode of the Digital Madvertising Podcast,Mike Samet sits down with Jason Gamel, the President and CEO of the American Resort Development Association (ARDA). Together they discuss the importance of education to buy a timeshare, an in-depth look at the point system and the benefits, and the misinformation surrounding the timeshare industry. Plus, Jason sheds a positive light on the joy a timeshare brings to families across the globe. Build your vacation portfolio with this episode!
Mike Samet is the COO and a founding partner at Digital Ignite. He is one of my business partners and an expert in the MARTECH space, having mastered the challenge of finding the best marketing tools from hundreds of vendors. He looks at the market at large, finds technological gaps in a client’s current MARTECH stack, and chooses solutions that patch those gaps. His choices drive client sales.
Jaqueline & Windson Ramos are the head coaches at Checkmat Charleston BJJ in Mount Pleasant South Carolina. Each of them has tremendous accolades in the MMA community as they look to reach their ultimate goal of fighting in the UFC.
Windson Ramos
1x No-gi world champion
1x European No-gi Champion
American nationals no-gi finalist 2020
New Orleans no-gi Champion 2020
Profissional Mma record 4-1
4 straight wins in the first round
Jaqueline Ramos
4x ibjjf world champion
2x Abu Dhabi world champion
Pan American No-gi Champion
MMA record 4-0
The fastest finish by a woman in LFA history (10 seconds).
Fastest Knockout by a woman in LFA history (10 seconds).
Third Fastest Finish in LFA history (10 seconds).
Third Fastest Knockout in LFA history (10 seconds).
In March, recorded the second-fastest submission by a woman in LFA history (33 seconds) at #LFA101. It also stands as the third-fastest finish by a woman in LFA history.
UFC, Legacy Fighting Alliance, Brazillian Jit Jitsu, Checkmat Jit Jitsu, MMA
https://checkmatcharlestonbjj.com/
www.instagram.com/checkmatcharlestonbjj
@windsonramosmma
@jacqueamorimbjj
@UFC
@LFAFighting
@arielhelwani
@sonnench
@Danawhite