Trinity Audios: Recent Episodes
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Audio is the evolution and future of content. Don’t believe it? Just take a peek or a listen below to see or hear what the noise is all about.
Audiobooks are a familiar sound to many eardrums across the globe. Generally speaking, the consumption of digital audio is growing larger by the year, and long-form audio content such as audiobooks plays an important role in this continuous growth. As a result, there is a new world of opportunities for the book publishing industry, one that deserves far more attention than it is receiving right now. In this post, I’ll cover the perpetual growth audiobooks seem to be experiencing, who and what is
I recently stumbled upon a very interesting data point about how humans learn: about 30% of the general population learns by listening. They are best served by hearing information through oral material such as conversations, debates, or lectures. Furthermore, they are quite effective at it as they are able to recall up to 75% of what they’ve heard. So, two things immediately stood out for me: Audio is the preferred intake method Recall is through the roof. Now, I dug a little deeper and it turns
There is an audio revolution sweeping the speakers and headphones across the globe right now. The world is moving at a faster pace little by little each day (maybe not according to physics but from a human behavioral and tech perspective). People are constantly on the go and audio fits this mode perfectly. The passive nature of audio requires less involvement than its video and text peers, which makes it a particularly attractive content option audiences are already comfortable with. It’s a wide
The reason for this post is Google’s recently set timeline to include page experience signals in Google Search ranking. This is a VERY interesting thing because of its premise: Directly measuring how users perceive the experience of interacting with your website. User experience is a fairly broad term that covers a wide spectrum of activities: from the general and specific ease of use to how content is displayed across various platforms and everything in between, quite literally. As of May 2021,
Maybe you have missed it but audio content is pretty important these days. With advancements in voice technology, along with increased accessibility, people are gorging on audio content in more ways than one. So, one thing becomes crystal clear: If you’re not offering an audio experience, you’re missing out. With the use of text to audio converter, you can audiofy your blog in minutes and offer a new yet familiar way to not only engage your audience but also to monetize your blog through the str
A recap of discussions among publishing executives at Digiday Publishing Summit held March 28-30 with one key theme emerging: first-party data.
Proudly sharing the press release we’ve distributed on Friday, March 6th, 2020: Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee – a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity
The increased sophistication of voice-recognition systems, largely propagated by digital voice assistants has created a voice-first world. The way we listen to and search for information, shop, and a whole lot more has changed. It became easier and more convenient, enticing more people to the system. Voice technology is on the rise. In fact, it has been growing in usage for a while now, even though it’s still in its infancy. What better way to learn and stay up-to-date on industry movements than
People can’t get enough of digital audio, it seems. Whether it’s podcasts, audio articles, streaming audio, online radio, or audiobooks, there is more listening and more time spent consuming through ears than ever before. With a cheap cost of entry and constantly increasing listenership, more and more brands and publishers are turning to the audio landscape to establish a foothold in a medium that can expand their reach, engage their audiences, and create more revenue. Naturally, advertisers are
Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied by a variety of bloggers and independent content creators that are plagued with distribution issues and typically lack technical skills. Whichever side you’re on, you shar
Through my daily dealings with the tier-1 global publishers, I have a rare and amazing opportunity to get a peek behind the scenes and learn from the best. In this post I’d like to help news websites that aren’t maximizing the full breadth of monetization options at their disposal – do just that. Here goes! First and foremost – add an audio version of your news content Audio is where readers are now. Thanks to constant advancements in voice technology that largely powers it through text-to-speec
The way I see it, the audio revolution is a fact. In these fast times, people demand and rely on consuming content immediately. That’s where audio delivers, which is why a lot of brands and businesses are already dipping their toes in the water. From podcasts and audio articles to audiobooks and voice skills/actions, there’s more listening now than ever before, according to Edison Research. As audience demand grows, this trend is set to continue. Without going into detailed reasons why an audio
Trinity Audio offer plans for publishers and content providers: Free, Basic, Standard, Advanced, and customized Premium plans for large publications
Being connected 24/7 (or at least, the better part of the day) has made it possible for brands and businesses to collect valuable bits and pieces of data at almost every consumer touchpoint and use it to reach out to audiences whenever and wherever they are. While some haven’t yet leveraged the breadth of possibilities opened by constant connectivity, the fact remains: audio advertising expands the concept by effectively circumventing the screen exhaustion and visual saturation. In the past coup
It has become my unwavering mission to promote audio content as a viable content marketing and advertising option. Little by little, I see people beginning to understand what this medium can do for them in terms of user engagement but there’s still plenty to both say and learn when it comes to audio content. Hence, I aim with this post to create a long-term and encompassing resource for all the brands, businesses, publishers, advertisers, and content creators of various sorts looking toward audi
The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe me? Just take a peek or a listen below and you’ll see or hear what I’m talking about. Stats about music are not included. Data refers mostly to listening habits in the Uni
With news all being equal more or less, success in this particular media segment primarily relies on one thing: creating and delivering exemplary user experience. For news publishers, (other than the quality of the journalists, obviously) the answer very well may be audio content. In a nutshell – audio has completely changed the way people consume content these days and a lot of this shift to eardrums is largely thanks to the increasing adoption of text-to-speech (TTS) software. An embedded audi
Get expert tips and latest industry news and updates, get inspired, and keep updated with the audio world, and all the latest Trinity Audio related
By amplifying reader relationships via the world of audio, newsrooms can embrace the screen-free trend and take advantage of audio's versatility and emotional impact.
This article was originally published on Ynet – Israel’s largest national publication. Below is a translation. Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking on them. You’ll be able to listen to this article while driving or running, and when commercials appear, you’ll be able to purchase the products through voice commands. “Audio is making a huge comeback,” says CEO Ron Jaworski Yuval Mann, Las Vegas Ron Jaworski was going down the
With the constant growth in the popularity of audio content, the concept of reading has changed. What’s more, the entire concept of publishing and value chain has changed due to the ability to do more with less or existing digital real estate. Nowhere is that more evident than in the audiobook industry. Audiobook listening habits solidified in 2020, with revenue growing 12% to $1.3 billion, the ninth straight year of double-digit growth. Yes, this newfound craze of listening doesn’t hold its pow
Recently, I summed up my feelings about audio’s expansion in a post that effectively turns my fanboyism to 11, predicting audio will soon reach video as the channel/format of the future. It’s an ode of sorts to what makes audio great, and digital audio advertising plays a very important role in these future movements. As ever, there’s plenty of data to back it up. A unique opportunity On a very basic level, what should make any publisher giddy about digital audio advertising and audio ads is one
These days, audio is where the battle for readers is, as silly as it might sound at first. This is the age of efficiency. No matter what you’re doing, almost always you’re doing something else as well. In terms of content consumption, readers no longer have the time or patience or willingness to go through a full article. Everything is on the go, and mainly for that reason alone, audio content has exploded. Being a publisher today means you need to do everything in your power to make your conten
With AI-voiced native audio ads, every publisher can add a new monetization layer to their content that shoots ad KPIs out of the roof.
Trinity Audio's AI-driven solutions help you create a world of smart audio experiences for your readers, covering every stage of the audio journey from creation to distribution
Trinity Audio's AI-driven solutions help you create a world of smart audio experiences for your readers, covering every stage of the audio journey from creation to distribution
If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year has clearly shown that audio advertising continues to enjoy the spotlight as the emerging advertising platform. Our data shows the total audio ad completion rate is 91%, which means most listeners listen to an audio advertisement in full. You have to admit – that rarely happens in advertising. The fact is that audio is an inexpensive space for brand awareness, wh
WordPress blog monetization usually revolves around the more direct, tried-and-true methods such as PPC and affiliate marketing, often incorporating products and/or services such as ebooks, courses, and webinars for added effect. A lot of bloggers also play the long game, optimizing their content for product/service-related keywords and SEO. It’s a struggle to monetize WordPress – no argument there. Still, there’s one aspect I’m pretty sure you haven’t tried yet (more power to you if you did) th
The popularity of smart devices and voice technology is growing at such a speed that you can rightly say we are experiencing a kind of audio revolution - one you can’t afford to miss out on because you weren’t listening. My penchant for puns aside, the fact is that the breadth of digital options has affected our attention span, as well as our time. The way we consume content has changed: readers no longer have the luxury or patience to sit down and read through entire articles. We are wired to m
Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks to them and the increasing adoption of text-to-speech (TTS) technologies, audio has completely changed the way people consume content these days. This shift to eardrums wouldn’t have been possible if at the center of it wasn’t a voice that genuinely sounds like a real, human voice. But, there’s still the stigma of the technology sounding too robotic, monotone,
In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak. I’ve previously discussed Alexa Skills and Google Assistant Actions – voice apps that expand and customize the functionalities of Amazon and Google’s smart assistants by adding new capabilities. Keeping up with the trends, Apple and Samsung have developed their own versi
When it comes to core principles, voice marketing is no different than any other form of content marketing. Brands should be utilizing it to solve their customers’ problems and answer their pressing questions while keeping it in line with the brand’s mission. I like to think of it as a part of a broader buyer journey within the audio/voice ecosystem that starts with making your content available in the audio form, improving the experience through content discovery and recommendation, expanding o
What do you call an octopus who plays guitar? A rocktopus! There’s a perfectly good reason why that pun is my opening line. We are starting off 2021 with a modest bang and introducing our latest rock star: the Octopus! An audio solution that helps content creators extend their “content arms” all across the www via the magic of audio. Bitchin’ name aside, Octopus is our latest addition to Trinity CMS that targets two distinct groups within the media ecosystem: authors, content creators, and edito
Recently, I noticed an advertisement on my Facebook feed that referred to a Microsoft study suggesting that the average attention span of humans has dropped since the start of the century. Apparently, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. The point of that ad was that we humans have one second shorter attention span than goldfish. No way! While that fairly amusing tidbit has been debunked, the fact remains that digital lifestyle and the moder
Some brands stepped up their audio game in 2021 - hear the amazing ads and campaigns that delighted the ears across the globe last year.
Ushering in the era of audio content means meeting your audience where it is at the moment and facilitating user experience that matches their evolving needs and demands. It means offering an alternative avenue to explore besides the usual text-based approach. Despite all the good things audio as a medium brings to your content strategy, we can’t be blind to the challenge of converting your text content (both existing and soon to be published) into an ear-friendly experience. Simply put, some co
Marketing comes in many shapes and sizes with one of the most efficient types being content marketing. This particular kind works so well because it isn’t overt – it’s much more complex and goes far beyond traditional marketing or an advertisement directly showing you a product or service and, what’s more – asking you to buy it. In other words, it’s the difference-maker between content people actually look for and want to consume and content they’d rather give a wide berth. But what is content m
Introduction Thank you for taking an interest in the TrinityAudio WordPress plugin. In this manual, we’ll walk you through how to install and use the plugin on your website. Before installing, please make sure that your website meets the requirements for the plugin. If any questions arise, don’t hesitate to reach out to our team at wp@trinityaudio.ai and we’ll make sure to help out. Installation First, log into your WordPress dashboard and click on “Plugin”: Click “Add New” next to the “Plugins”
Digital audio listening is continuing to reach record levels each year, with now an estimated 192 million in the US alone listening every month. Just for the record – that’s 68% of the total population 12 years old or older. And with so much listening, there is bound to be audio advertising as a way to monetize the thirst for eardrum-oriented content. And there is: the first half of 2019 saw digital audio advertising revenue reach $1.2 billion, a 30.1% increase over the same period a year before
With first-party data sure to be a powerful differentiating force in the cookieless future, the question is how to best collect and leverage it.
The tech-driven transformation of the media ecosystem carries a clear message: now is the time to innovate to keep up with the media’s evolution.
Both are key buzzwords in the evolution of AI. Both are often used interchangeably - but they're not the same. Here are key points and differences.
Providing information via audio is not only an amazing marketing tool that keeps up with current media habits - it's a productivity booster. Here's how.
When it comes to your audience, having an audio option is both convenient and necessary. Here's why and how smart audio experiences are the way to go.
Information in an easy-to-digest form, whenever and wherever listeners want it - that's short-form audio. Here's why it's the Swiss Army knife of audio.
While neither reading nor listening is clearly superior, there are three major reasons why eardrums are the preferred intake method over eyeballs for many.
We've gathered all the relevant terms related to audio AI to help you better understand what’s going on in the latest media frontier.
Social audio is bringing a number of major changes in social media - but it’s tough to tell how much of it will stick once the novelty effect wears off.
Audiobooks are enjoying their time under the spotlight, but beneath the surface, things aren't so rosy for book publishers.
We’re excited to announce that we've launched a new feature called Lexicons. From now on it’s possible to edit and save words used often, and we’ll know to use the corrected version every time.
If you're a publisher, business, or brand looking to delve into the sonic landscape, this is for you: the 5-step framework for leveraging sonic media.
We've launched a new and improved dashboard! It’s the good old dashboard but with a far better user experience which we hope you’ll enjoy.
Optimizing for clicks is always going to be a never-ending story - but audio can help make it a happy one.
As one of the biggest North American publishers, McClatchy achieved success right from the start of their audio journey thanks to tech-driven innovation.
Text-to-speech is a perfect bridge between being more accessible to your audience now and thinking about their future needs and demands. Here's why.
Audio is the evolution and future of content. Don’t believe it? Just take a peek or a listen below and see/hear for yourself.
We are proud to present the next generation of audio content powered by constant advancements in audio AI. Meet the Octopus and step up your audio game.
India’s linguistic and cultural diversity presents a huge opportunity for publishers and content creators to dive into audio and voice. Here's how huge.
India’s linguistic and cultural diversity presents a huge opportunity for publishers and content creators to dive into audio and voice. Here's how huge.
Read about the latest achievement in content technology that continues to leverage the convenience audio content brings to listeners and content creators.
With more consumption of audio content than ever before, now is the time to focus and learn on how to get in on the action.
A lot of dust has been raised over the past few weeks with the parts of Big Tech (the biggest tech companies around such as Amazon, Apple, Facebook, Google, and Microsoft) clashing with the news publishing world, which I’m sure you noticed. I am talking about the ruckus down under: Facebook’s and Google’s opposition to... Read more »
As the content migration to eardrums continues, here's what's happening and how publishers can anticipate and respond to current and future content needs.
Despite (or because of?) the pandemic, audio and voice were on fire in 2020. Now the question is: can they keep the momentum in 2021?
How do synthetic voices convincingly imitate the real thing? Here's a behind-the-scenes look at what it takes to build speech that sounds just like we do.
Fake news were still a big issue in 2020. Several publishers stepped up their game and enjoyed success by doing two key things.
Some brands dipped their toes in the audio advertising world in 2020 and rocked our socks off. Take a listen and judge for yourself!
With Google's latest update to its algorithm, user experience becomes a more important factor in SEO - and so does audio with it.
For advertisers and publishers looking for alternative and/or sustainable sources of monetization, audio may be the key - and we have numbers to prove it.
Here's a comprehensive look at why spoken word audio deserves a serious consideration when it comes to incorporating it into the overall media strategy.
Besides the usual, native advertising holds perhaps lesser-known options (like audio) that present the next generation of user experience and monetization.
Like most of the WWW, you're likely excluding a significant portion of the population from interacting with your site. Here's how to fix that.
There is a potentially massive role for AI in book publishing which can significantly improve the production process.
If you're looking to figure out what is content marketing and how audio content fits - this IS the post you're looking for.
Digital audio advertising has done a lot to make digital audio the go-to medium for both publishers and advertisers, with plenty of potential left.
While very important, current audio measurement strategy is severely lacking because KPIs for audio are based on its video and display counterparts.
Offering a listening experience is not enough anymore. With a text to audio converter, you can maximize your content - here's why it will work.
In the ongoing fruitful relationship with Amazon, Trinity Audio, the leading audio content solution platform, is now a part of AWS Partner Network.
For advertisers and brands, there has never been a better moment than now to unleash the power of digital audio advertising - here's why.
The advantage of custom text-to-speech is being specifically designed for news content, reading out text with all the traits of an actual human speaker.
While Alexa on its own can improve your productivity (e.g. setting appointments), there’s more, to be gained by enabling a few skills here and there.
Siri Shortcuts and Bixby Capsules, Apple's and Samsung's versions of Alexa Skills and Google Assistant actions, have quite a few perks of their own.
With the continued listening patterns and the growth in the number of audio devices, there is an audio content strategy that will work for everyone.
We are proud to collaborate with McCann Tech, a dominant group in the Israeli landscape - especially when it’s about strengthening the ties audio creates.
Happy to share a copy of a press release we’ve distributed about our collaboration with Decathlon UK.
DMEXCO 2019 is the place to be for digital marketing and advertising people. With regard to audio and video technology, here are the top stories.
Audio is becoming a mainstream content norm, an unavoidable one to increase engagement and improve UX, all while creating a new revenue stream. Here's how.
Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking them. “Audio is making a huge comeback” says CEO Ron Jaworski
A winning content amplification strategy uses a number of techniques that ultimately deliver content to the right users in the right form.
We’ve gathered some fascinating stats and created an audio infographic of what is going on with audio today and how massive it really is.
It's possible to both increase onsite engagement and visitors time spent on your page. Here’s how: audio content.
Content marketing strategy is essential for a modern business these days but it needs to be well-planned and executed.
Predictions and trends for voice technology in 2020 from some of the most knowledgeable people in the voice industry.
Leading audio content platform Trinity Audio joins the IAB Audio Committee and ‘Verified by TAG’ Program in efforts to further advance audio advertising.
Too much noise makes it harder for bloggers to drive traffic. However, most of these problems can be solved by converting articles to audio.
Having a firm grasp of basic voice SEO tips is vital as it becomes harder for bloggers to drive traffic and achieve visitors’ attention.
Mastering digital audio ads means leaning on various tips and tricks to generate a high ad recall and engagement.
In this blog post, we’re focusing on a useful and powerful feature of Alexa. Without further ado, here’s how you can create an Amazon Alexa routine.
Learn how you can enhance your user's experience by occupying the eardrums of your readers instead of their eyeballs. Join the audio revolution!
There is still plenty to learn about audio content: it's benefits, use cases, and most importantly - how to get in the game.
User experience is a broad term that covers a lot, often confusing people. Anyone interested in it could always stand to learn a little bit more.
Thanks to audio ad formats that fit various contexts and situations, digital audio advertising is super important today. Here's how you can leverage it.
Thanks to audio ad formats that fit various contexts and situations, digital audio advertising is super important today. Here's how you can leverage it.
When converting text to audio, some content works better while some doesn’t work at all. Here's how you can make your blog audio-friendly from the start.
Questions and answers on content amplification, learn what does it means, what are the tools and what are the benefits. Read more.
Questions and answers on content amplification, learn what does it means, what are the tools and what are the benefits. Read more.
If the idea is to usher in the future of content where most activities are performed on the go and the pace of life is hectic - convert a website to audio.
With the use of voice technology growing, it's time to start thinking about developing voice marketing strategies to drive better customer experiences.
Audio as a channel has exploded this year, reaching a record high in time spent listening to online audio. How do you leverage it in terms of monetization?
Here’s our selection of must-try Alexa game skills. We’ll be adding new games every month so be sure to check back with us! Have fun!
For brands interested in reaching huge audiences and aligning their messaging more closely with audio niches, native audio advertising is worth exploring.
For brands interested in reaching huge audiences and aligning their messaging more closely with audio niches, native audio advertising is worth exploring.
Here’s our list of best podcasts that tackle different ideas, developments, and perspectives, discuss all-things voice with interesting guests.
With the use of voice technology growing, it's time to start thinking about developing voice marketing strategies to drive better customer experiences.
Programmatic audio is as a natural extension of the online advertising ecosystem - one that enables a complete overview of your audience's behavior.
The role of content amplification is essential in the broader marketing strategy - here's a breakdown of why that is the case.
When converting text to audio, some content works better while some doesn’t work at all. Here's how you can make your blog audio-friendly from the start.
If the idea is to usher in the future of content where most activities are performed on the go and the pace of life is hectic - convert a website to audio.
If you don’t generate enough interest, you’re losing serious money. Learn how audio can increase engagement and improve user experience.
Everyone knows about Amazon Alexa, Google Home, and Apple Homepod. Here's a list of the best smart speakers you probably haven't heard about.
Find out how you can win the battle of improving UX and retaining the reader’s attention with audio content driven by voice-first technologies.
In this manual, we’ll walk you through and explain exactly how to install and use Trinity Audio WordPress plugin on your site. Read more.
When it comes to content consumption, things have changed. With the increased focus on listening, offering a reading experience only is super risky.
Having a firm grasp of basic voice SEO tips is vital as it becomes harder for bloggers to drive traffic and achieve visitors’ attention.
With the new Trinity Audio text to speech WordPress plugin, any WordPress site can be audiofied in a quick, and more importantly, completely FREE way.
Focus on what the rise of smart speakers means on a larger scale and find out how you can take advantage of what voice & audio have to offer.
We’ve decided to dig deep and find out if people are actually using smart speakers for purchasing. Disclaimer: expect a lot of interesting stats!