The Electric B2B Show: Recent Episodes
The Electric B2B Show
In this episode Dan talks about 3 core go-to-market essentials you need to build to be able to leverage your audience.
Listen to the full episode here - https://youtu.be/vV1gZuf--GMWatch the Episodes On Youtube - www.youtube.com/@klearb2b/videos
In this short episode of Spark, Dan talks about what's happening in the tech and software market and what you can do to stand out and win the heart of buyers.
Watch the Episodes On YouTube @klearb2b
In this episode Dan talks about marketing planning and walks you through the steps to create a more holistic GTM plan for your team or company.
Listen to the full episode here - https://youtu.be/OWHgBlA8wlgWatch the Episodes On Youtube - www.youtube.com/@klearb2b/videos
In this short episode of Spark, Dan takes you through the process of how we help B2B tech companies with go to market strategy, and how you can successfully build and fine tune your strategy.
Watch the podcast episodes on Youtube
https://www.youtube.com/@klearb2b/
In this short episode of Spark, Dan talks about demand generation being misrepresented by marketers at the executive level. The C-Level usually have different concepts, different frames of thinking in their minds and getting buy in is not just a matter of using the right words and to help them intellectually understand. Dan brings an analogy from investing: GTM should be diversified, just like a portfolio. A company is better using lead generation, outbound and cold outbound, to reach short and long term goals.
Watch the Episodes on YouTube: @klearb2b
In this short episode of Spark, Drishti Sanghavi talks about the process of creating a podcast from scratch using ChatGPT. Drishti explores generating podcast topic ideas, comparing the initial structure provided by ChatGPT to their expectations, and refining the script's tone. We highlight how ChatGPT can help you in generating content for slides, podcast names, taglines, and even creating a brand for the podcast.
Listen to the full episode here - https://www.youtube.com/watch?v=bBw1_7iWYCs
Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b122/videos
In this short episode of Spark, Drishti Sanghavi talks about the importance of Revenue Operations beyond team alignment. Drishti dives deeper into why integration between data and tech stacks, along with team alignment is crucial for success, about closing the gaps in customer journeys to prevent revenue leakage and more.
Listen to the full episode here - https://youtu.be/ezqr7QbG0dY Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b122/videos
In this episode Dan and Drishti talks about alignment and building the revenue function to create and execute.
Listen to the full episode here - https://youtu.be/6gcrdPXuUqk Watch the Episodes On Youtube - www.youtube.com/@klearb2b122/videos
In this short episode a.k.a Spark, Dan Zsolt Rényi talks about the benefits of back-to-back webinar marketing campaigns and how to connect effectively with people in the B2B tech space.
Listen to the full episode here - https://youtu.be/Tdeb3WeS1qE Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b122/videos
In this episode Dan and Drishti talks about the 4 types of marketing mindsets in growing tech companies.
Listen to the full episode here - https://youtu.be/2U8RrGEHH8Y Watch the Episodes On Youtube - www.youtube.com/@klearb2b122/videos
In this short episode a.k.a Spark, Dan Zsolt Rényi talks about simple ways to approach go-to-market for growing tech companies.We call these short 5-15 minute episodes Sparks, where Dan shares his expertise on specific topics and answers the most pressing issues about B2B marketing and revenue growth.Listen to the full episode here - youtu.be/FL3UB8g4I64Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b122/videos
In this episode, Dr. Jim Karachiyal, a sales expert with a background in account-based marketing, emphasizes the importance of deep customer understanding and relationship building for effective selling. He suggests that sellers need to focus on becoming active listeners, understanding the type of customer they are engaging with, and looking internally to identify the criteria that make their best customer.Listen to the full episode here - https://www.youtube.com/watch?v=jdm6oV2ROho&t=461sWatch the Episodes On Youtube - https://www.youtube.com/@klearb2b122/videos
Ep44: Five Learnings after running an ABM agency for 2 years - ep 44 by The Electric B2B Show
Content once produced is capable of giving you evergreen returns. Read ahead to find out exactly how you can do that for your B2B company.
Ep42: Wins And Wounds After The First 66 Days As A Tech Marketing Leader by The Electric B2B Show
You can’t grow a sales-first company without transformation in 2022. If you want to find out the progressive way of growing tech companies, read on.
Viola's Li: https://www.linkedin.com/in/viola-eva/ Blog: https://www.flow-seo.com/blog/
We reviewed Wistia’s 2022 State of Video Report and came across some pretty interesting stats. We’ve compiled the super important bits (with our take on it) below in case you didn’t have the time to dive into the 48 page report.
When tech companies hire our marketing firm to help ’em get big clients, the conversation very quickly shifts to this: EMPLOYER BRANDING »» attracting and retaining talent.
The tech sector is probably one of the fiercest places in the war for talent.
The truth is that attracting and keeping (the two are interrelated!) talent can sometimes do more for your bottom line and strategic position, than acquiring new customers on new channels.
For many service companies, the bottleneck to more revenue isn’t a lack of leads or sales opportunities. They could easily sell more projects if they had the right butts in empty seats. It’s a crazy reality!
Marketing is being flipped on its head, and most players don’t even realize it. All they see is the constant change, but few realize the driving forces, let alone the direction we’re heading.
This is actually good news, as you will see.
Over the past two decades, part of the reason we’ve come to love digital marketing is our ability to target, measure, test and scale. Ads, campaigns, remarketing, everything.
Have you heard the news of the B2B company that went bankrupt because it created awesome content and distributed its valuable insights and methods?
You know, the Saas that had a great marketing team that came up with new concepts, created unique positioning, published all the thinking and intelligence behind their product, evangelized it successfully… only to have it all snatched by competitors and go out of business?
Of course, you haven’t. Because it never happened and never will! Period.
In the red-hot and amazingly cool community of RevGenius, a lively conversation popped up the other day. The question was: who has a “templatized messaging framework”.
Truth be told, we don’t believe in templatized strategies, but obviously, we do have our tools which we’re constantly refining. Because strategy and messaging are complex things, we couldn’t just drop a link to our Google Spreadsheet in the thread, because that can do more harm than good…
So, we ended up going through the framework which Klear uses to build positioning, ICP-refinement, messaging and GTM strategies for clients. And that’s how this episode was born.
Hope you find it useful!
Are you looking to hire a marketing star but don’t have a clear idea of what qualities you should be seeking?
Let me tell you what most leaders look at B2B tech companies who are making their first marketing hires: – past performance – creativity.
These are also two of the most misinterpreted and misused concepts especially when it comes to hiring.
There are no generic answers to these questions because… well, you know: “it depends”.
Transitioning and building out an ABM machine is hugely impacted by the degree of marketing that’s already happening in your organization. In other words, many things depend on how mature your marketing operations are.
We wanted to make this distinction very clear to help you advance in building out ABM in your company. Helping us are the best of the best ninjas when it comes to no-nonsense, low-tech and high-impact account-based marketing: the Fullfunnel.io guys: Andrei Zinkevich and Vlad Blagojevic.
Loads of product companies experiment with LinkedIn Ads, only to find that it drains budgets. Then they call the verdict: “it’s expensive”. Here is a shocker for you: in business, there is no such thing as “cheap” or “expensive”. Something either makes a return (little or a lot), or no return. Or, you can’t tell whether it makes a return on investment.
We're dedicating an entire podcast episode to your most pressing questions on: 💥international market penetration
...international presence, as in: getting super-interesting projects from abroad that also pay well, and serve as stellar references.
Over the past 12 months, we've had the fortune to get to know several of you. We've also worked with a few of you on your international expansion and go-to-market strategy.
Find out about what works and what doesn't in this episode.
Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts.
Now, THAT is a huge marketing challenge.
Great marketing is about creating a story around the product or company that is authentic and true, and inviting people to step into that story. Great marketing engages and educates people; it helps them transform their lives, their work, and perhaps themselves.
Webinars have been the thing for quite a few years. In Episode 1 of our podcast (that is yet to be named) we dive semi-deep into how to use webinars in account-based marketing and give you some tips on how to go about it.
Are you an established player on your market looking to gain market share with a new / tweaked product or service?
Are you a startup looking to gain traction with your disruptive idea?
Are you in any business, with a product or service that you are trying to market more efficiently?
In any case, this post will aid you in forgetting trying to be better, and trying to sell your dog’s bollocks features…
Recently we have had a lot of talks about content creation with multiple clients. Specifically we talked about video content.
Now the reason we chatted so much about it is twofold:
Firstly the most trivial aspect of spending a large chunk of our content related chats about videos, is that today you can not be a prosperous company without a media element. Not being able to share your point of view in an easily digestible, fun way means you will have a hard time in the race of “thought leadership”. To borrow a line from the Category Pirates: “The creator or company that sets the agenda in the space creates the space and dominates the space.”
Secondly -which unsurprisingly heavily relates to my first point- because we practice what we preach, and we place a great emphasis on creating video content with each of our clients. However there’s an aspect to content creation that although is prevalent with almost any content, pops its head up way more frequently with videos: the unnecessary aim for perfection.
If there is a massively underrated sales tool, it's proposals. This article is a primer for doing them better. The proposals you send are important assets that get read by several members of the buying committee. A bonus: unlike most marketing collateral, proposals receive much more attention, so it's vital that they fit your strategy. In this episode. we teach you quick fixes that make a big impact on your win rates.
How to create a fundamental piece of your B2B marketing strategy.
We totally. 100% believe what’s written in the subtitle: a brand narrative should be a fundamental piece of your messaging strategy and this episode will outline how to create one for your B2B business. A brand narrative impacts at least three areas beyond marketing:
- customer success
- sales
- vision/mission
So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it’s actually rooted in a previous discussion we had with a client.
The harsh reality is, most B2B agencies are not rowing in the same direction, as you – their client.
That’s because most agencies’ revenue model makes it necessary for them to sell more and more work and projects to you, and deliver them in a standardized way. This goal will sometimes align with your revenue operations’ or marketing’s actual needs, but the more mature your marketing grows, the less adequate it will be.
When a tech company that started from a college dorm in the remote hills of North-East Slovakia, and then quickly grows to 75 people, and is delivering top-line solutions to fintech companies Europe-wide; you know there are lessons to be learned.
We dive deep into the beautiful story of GoodRequest – both the glory and the struggles that founder and CEO Tomas Lodnan endured and so elegantly played to his advantage. The key theme on the journey? Culture. What is culture?
Some tech service companies and consultancies grow to $3M+ in revenue and 100+ people with very little marketing. There are some opportunities that can “make things work” initially without having a marketing engine. However, when these combine with adequate branding, demand generation and a go to market strategy, they amplify results.
This episode will help you to use emotion wisely in sales and marketing of IT services and tech products. Even if you think your service or product is dull. Ask any great sales person the turning moments in memorable sales conversations.
They will almost always talk about the prospect experiencing strong emotion: a realization, bonding, connecting with a story. Key turning points, aha moments always happen when emotion is spurred, injected into the conversation.
The goal of thought leadership simply put is: make your company look smart, so as to build authority. While true, it’s the wrong perspective.
We’re fans of framing goals and strategy from the viewpoint of the customer. Our advice: flip this around and approach “thought leadership” from the buyer’s perspective. More specifically, on the value they get. Make the goal: provide help, advice, value, entertainment, encouragement, positivity, connection.
This LinkedIn thought-leader started as a hitch-hiking digital nomad – working from cafes and beaches and bootstrapping his journeys on a shoestring budget.
Living a more settled life – now recently, on a Polish beach – brought changes to the business of Tomasz Maciejewski, but he credits his re-focusing on a niche and communicating his value based on outcomes to be the biggest contributor to his success.
How to have business development and marketing play aligned for growth.
Be’Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is “the only solution to unify product and customer records throughout the value chain for true enterprise collaboration.” They have a fairly advanced marketing strategy, having an SDR team in place that complements marketing efforts – and vice versa. It was great to get a peek into how Be’Anka’s team approaches strategy and execution and how they’ve been able to build up a successful B2B marketing operation.
Here is what they DO care deeply about... Fundamentally, all your prospects care about is what you can do for them. Not the way you look, sound or even how “professional” your company is. This shift in perspective will liberate your marketing and outbound activities.
Yet, the fear of not looking “professional” enough and the assumption that you have to get it perfect is what keeps sales and marketing from doing things that are very effective. For example: video, be it video on social or video-prospecting on Linkedin.
So, you want to explode sales, enter new markets, step out in the global arena? You may have gotten this far with zero marketing - in which case, congratulations! It's proof that your product truly rocks and is ready for prime time - ready for a much wider audience.
If you have great ambitions, you will need marketing. So, you talk to marketers but you yourself have never done it and are unsure about what freelancer/agency would be a good fit.
Agile? Account-based? Content marketing? That’s a mouthful! It may look like buzzword-bonanza at first glance, but fear not; this is very real and applicable pipeline-accelerating advice.
In this episode, I’ll walk you through a new way to use content to get target accounts to talk to you; and move them down the pipeline surprisingly fast and easily.