The IIDE Podcast: Recent Episodes
IIDE
Welcome to The IIDE Podcast!
We talk about all things Digital here, so if you are a Digital Marketing Enthusiast or a Marketer interested in knowing all about the Digital Era, you are at the Right Place!
Tune in to our Episodes where Experts from the Digital Industry share insights of their personal experience on amazing topics that you would not want to miss at any cost!
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Ordering food online has become a very important part of our life and Zomato is the first name that comes to our mind when it comes to food delivery. In this video, we will discuss how zomato earns money and its marketing strategy. We will also discuss zomato’s future plans and how the entire food industry is changing.
Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4
Reliance Jio is the market leader in the telecom industry and is not constantly improving its services. IN this video we are going to learn about how Jio started and the barriers it faced before launching its services. We will also learn what we as students of business need to learn from Jio.
Mr Mukesh Ambani is not only dominating the telecom industry but also is exploring new areas with its various applications like Jio saavn, Jio TV, Jio Mart, Jio Games, and the most recent Jio Bp petrol pumps. It will be very interesting to know what other areas Jio will plan to get in and dominate that industry.
Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppX Post Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ IIDE - Indian Institute of Digital Education is India's Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners. We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!
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Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4
Nykaa an e-commerce platform for beauty and personal care products is known for its customer service, price discounts and a wide variety of products. But there are many other factors that have helped Nykaa become the market leader.
A startup founded and run by a 50-year-old woman was profitable even before the launch of its IPO and in just 10 years it's not only doing great in the beauty care industry. Still, it wishes to explore the fashion and men's care industry with its new Nykaa Fashion and Nykaa Man. But how did Nykaa achieve such great success in so a short period of time?
And what's so unique about Nykaa's business model that giants like Flipkart and amazon are unable to beat the competition from Nykaa?
Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppX Post Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ IIDE - Indian Institute of Digital Education is India's Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners.
We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!
For more updates follow us on:
○ Instagram: https://iide.in/instagram
○ Website: https://bit.ly/iidewebsite
Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4
Big Bazaar was the second-largest hypermarket chain in the country. It retailed in almost all categories so that customers could find everything under one roof. Serving 2 million customers every week Mr Kishore Biyani wanted to capture every rupee in Indian customers' wallets irrespective of their location. This led him to undertake the expansion strategy. But then what went so wrong that Mr Biyani who wanted to capture the entire market is now ready to sell the entire business of the future group to Mr Mukesh Ambani for an amount of Rs.24,713 crores? we would like to thank Dolly Poddar, Sheetal Chaure Dinesh Kumar, Abishek Kadam, and Emmanuel Ezeala Otti from IIDE's Virtual Internship Program for helping us in creating such an insightful podcast.
Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppXPost Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ IIDE - Indian Institute of Digital Education is India’s Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners. We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!
For more updates follow us on
○ Instagram: https://iide.in/instagram
○ Website: https://bit.ly/iidewebsite
At the start of the year 2022, we all heard about the news of Netflix losing subscribers and many believe this is just the beginning. Competition from amazon prime and Disney plus Hotstar have surely been one of the reasons but there is more to it.
Though this happened for the first time in the last ten years it's very important for Netflix to take some serious steps to solve all the problems mentioned in the video.
Last week, at IIDE - Indian Institute of Digital Education, we had the privilege of hosting Abhishek Mehrotra ©️ Mehrotra, Branded Content Lead at moneycontrol.com and ex - CNBC, NDTV on Saturday for a Super-Session on Storytelling for Brands!
Abhishek began by describing his journey about how he started at CNBC, his move to Maxis, and ultimately his return to CNBC after moneycontrol.com was launched. He said that the most important thing is execution and that ideas should not be mere concepts, they should rather be implementable. He also said that it is very important to back your strengths & abilities and to build on your strengths.
The way Abhishek explained how storytelling & branding go hand in hand and why they are so important was very easy to understand. He mentioned that the role of branding is to showcase what the company stands for. He beautifully explained the idea that the role of storytelling in branding is that storytelling creates an impact by building wisdom. It is about intervening in the customer journey and making an impact, he emphasized.
Then, he talked about some really marvellous campaigns done by brands that portray how storytelling can be the most powerful tool in branding. To tell you about one of the many campaigns that we saw, one was Under Armour’s “The Water Diviner” which showed Michel Phelps’ daily routine. It was really fascinating to see how Under Armour created a short video but it turned out to be so impactful.
Towards the end of the session, Abhishek answered some questions. One of the questions was the importance of video content to which he responded that video content is here to stay forever; it is only going to get more innovative and another thing like Tik-Tok can be in the waiting now.
IIDE - Indian Institute of Digital Education had the pleasure to host Mr. Santosh Ghosh, Managing Director - Publicis Groupe for a super-session on Data - Its role in modern methods of advertising.
Before diving deep into Data-Driven Advertising, Santosh took us through the basics, history, and current scenario of mass media in India. He highlighted how Digital Media in India has grown by 6% in the pandemic year and has an estimated growth of 22% YoY till the year 2023.
The large amount of data collected via digital touchpoints has given rise to Programmatic Advertising which facilitates Real-Time Media Buying. This allows marketers to reach consumers in a real-time setting increasing the possibility of a conversion.
Santosh explained the elements of programmatic advertising in detail and shared a campaign for Akash Institute Private Limited as well where programmatic advertising brought great results.
We at IIDE - Indian Institute of Digital Education had an artistic Podcast on Sonic Branding with Rajeev Raja, Founder & Soundsmith - BrandMusiq who made it really a great one.
Rajeev first brushed upon the basics and enlightened us on the Mudra’s & Pentonics (5 important tones) and played the flute to make us understand sonic better along with explaining how every tone or sound describes or relates to some memories or situation. He also, made us realize the changing consumer in passing years in order to connect with today's generation with various ideas of which music is one of them.
We discussed the points of distinction between Touchpoints & Earpoints and Rajeev then covered BrandMusiq’s process of creating music for the brands and how they go about it i.e., right from the recognition of the Avatar to allotting them their suitable Rasas and so on.
He illustrated this process in detail by sharing his journey in BrandMusiq and the work done for the giant Mastercard which was indeed a huge success. Sonic identity and its creation was yet another concept that was highlighted and how it was used in various ways.
IIDE - Indian Institute of Digital Education hosted a Podcast with Nimit Shah - Senior Director, Publicis Media on the Art of Instilling Creative Campaigns with Data-Driven Decisions.
Nimit spoke about 3 major focus areas for creating a successful campaign: Data, Technology, and Creativity, and how structured planning and testing can bring desired results from the campaign.
Nimit threw light on the importance of a correct brief, which is the building block of any campaign. While planning one must always keep in mind the end consumer and do research to understand the core of the audience.
He highlighted how to use data wisely but also not to rely on it completely. Considering data points that are worth analyzing and if possible one should use the concept of cross-data utilization. He cited examples of companies like Kotak Mahindra Bank and Club Mahindra by showcasing how cross-data utilization gave a different dimension to the campaign.
Lastly, he mentioned the importance of structured testing and optimizing various aspects of campaigns like the audience, ad placements, creatives, etc, that contribute to delivering the result-driven campaigns.
IIDE - Indian Institute of Digital Education hosted Soham Bhagnari, Sr. Manager - Agency Engagement at Hotstar for a Podcast on A New Perspective to Digital Media Planning!
Soham shared his personal journey and his entry into the Digital World.
In order to stay ahead in today's competitive business world, Soham believes that one needs to have three strong pillars-
1) Intelligence - Logical reasoning and business intelligence
2) Intuition - Believing your gut feeling and using your experience together
3) Integrity - Staying true to your word
He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign.
He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information.
For more Digital Marketing Content follow us on:
○ Youtube: https://bit.ly/IIDE-YouTube-Subscribe
○ Instagram: https://www.instagram.com/iideonline
○ Website: https://bit.ly/IIDE-Website
Thinking Brand in a Dynamic Digital Landscape!
IIDE - Indian Institute of Digital Education hosted a Podcast with Sujay Rachh - Executive Director at Leo Burnett.
The digital landscape is everchanging with new platforms and features being introduced frequently. While it's important to leverage digital marketing to build an iconic brand, it must be done with a complete understanding of the brand's values.
Sujay introduced us to the concept of Brand Braining. Marketers must maintain a brand discipline while creating a brand world, and in order to do this, brand communication needs to be relatable and consistent.
Sujay spoke of the Brand Purpose Model by Simon Sinek and emphasized the need for clarity of WHY, a discipline of HOW, and consistency of WHAT.
Basis these points he discussed with us case studies on brands like Apple, Ta-daa! barcnd by (YCook India Private Limited) and BRANDCAPITAL, India.
The session was of great insight into how an iconic brand is built with communication echoing the brand's purpose.
For more Digital Marketing Content follow us on:
○ Youtube: https://bit.ly/IIDE-YouTube-Subscribe
○ Instagram: https://www.instagram.com/iideonline
○ Website: https://bit.ly/IIDE-Website