Cognitive Bias Ikéa Effect

By Domézon Mathieu in collaboration with de Cacqueray Marin

Our sources : https://psy-enfant.fr/publicite-enfant-dangers/

https://www.mercatique-electronique.com/encadrer-publicite/stereotypes-impact-publicite/

https://www.dynamique-mag.com/article/l-influence-de-la-publicite-sur-les-consommateurs.5396#:~:text=Les%20consommateurs%20qui%20vont%20acheter,est%20de%20susciter%20le%20d%C3%A9sir.&text=La%20publicit%C3%A9%20cr%C3%A9e%20ce%20sentiment,l'acte%20d'achat.

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Podcast on the Ikea effect

work carried out by Mathieu Domézon and Grégoire Fonteyne for Professor Charvet

Cognitive Bias Ikéa Effect: Recent Episodes

Mathieu Domézon