Acronyms in Marketing: Recent Episodes
Kristi Onkka - Cultivating your new confidence in marketing.
Want to master pesky marketing jargon? If you are new to marketing, or just want a refresher course in abbreviated marketing phrases, then this podcast is for you! Listen as I interview marketing leaders on their roles and expertise while breaking down all those confusing terms—bit by bit and letter by letter—so you can easily get Acronyms in Marketing. Feel free to ask me a question at AcronymsinMarketing.com
Master pesky marketing lingo in the Acronyms in Marketing podcast with Kristi Onkka. Listen as Pam Caputo, Associate Vice President of Media and Engagement, discusses what marketers need to know about CPC (Cost Per Click) and CPA (Cost Per Acquisition).
Master pesky marketing lingo in the Acronyms in Marketing podcast with Kristi Onkka. Listen as Pam Caputo, Associate Vice President of Media and Engagement, discusses what marketers need to know about CTR - Click Thru Rate.
Master pesky marketing lingo in the Acronyms in Marketing podcast with Kristi Onkka. Listen as Pam Caputo, Associate Vice President of Media and Engagement, discusses what marketers need to know about CPM - Cost Per Mille (Thousand).
It's the first episode! And I brought on my good friend and media expert Pam Caputo - Associate Vice President of Media and Engagement at precisioneffect—a full-service healthcare marketing agency. Listen as we discuss how to pronounce GRPs, the Super Bowl, fax machines, and the important considerations for working with media and media experts to reach your audience.
If you are new to marketing or new to different aspects of marketing, tune into this podcast for tips, tricks and break downs of the most common and confusing acronyms used in advertising, creative, digital, media, and account management. I will cover it all so you can finally get Acronyms in Marketing.
Ask me a question at AcronymsinMarketing.com and you may see it covered here in future episodes.