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How do products actually get featured in magazines year-round—not just during the holidays?

In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance journalist whose work has appeared in Vogue, ELLE, Marie Claire, Refinery29, Who What Wear, Brides, and more, to break down how founders can use trends, seasonality, and timely angles to land editorial coverage.

Ruby shares exactly how editors and freelance writers decide what's newsworthy, where they spot emerging trends, and why you don't need a celebrity endorsement or thousands of followers to get featured.

In this episode, you'll learn:

• How to identify trends before they're saturated
• When to pitch seasonal stories (and when it's already too late)
• The difference between long-lead and short-lead editors
• Where journalists actually find story ideas
• Whether affiliate links are required for magazine features
• How to approach product samples—especially for high-ticket items
• The right way (and right time) to follow up on your pitch
• Subject line tips that help your email get opened
• Why small businesses have just as much opportunity to be featured as big brands

Whether you're launching a beauty brand, fashion label, home product, or lifestyle business, this episode will help you think like an editor and pitch stories that feel relevant all year long.

Connect with Ruby:
Instagram: @rubymcauliffe

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another founder who's ready to earn more press.

Ready to get your products featured in magazines?

In my free PR Masterclass, I'll show you how small business owners land press in outlets like Vogue, Forbes, and Real Simple—without hiring a PR agency or having a big following.

🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass

💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies.

📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr

🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou

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Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications?

In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching.

You'll learn:

• Why gift guides aren't the only (or even the best) PR opportunity
• What shopping editors actually look for in product pitches
• How to make your brand stand out in a crowded inbox
• Whether product samples and affiliate links really matter
• The surprising importance of before-and-after photos
• How to pitch products without sounding generic
• Why "our product is for everyone" is hurting your chances
• Website mistakes that can cost you media coverage
• The simple tweaks that make editors more likely to feature your brand

If you sell a physical product and want to earn more media coverage without paying for ads, this episode is packed with practical advice directly from someone who chooses products for major publications every day.

Want your business to become the one AI recommends?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to increase their AI visibility, earn press without hiring a PR agency, and get discovered by customers at the exact moment they're ready to buy.

🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass

💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies.

📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr

🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou

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What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist?

Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they should choose. If your business isn't being recommended, you're invisible at the exact moment customers are ready to buy.

In this episode, PR expert and former U.S. diplomat Gloria Chou shares the five biggest ways to increase your AI visibility—without spending thousands on SEO agencies, paid ads, or complicated software.

You'll learn:

• Why ChatGPT recommends some businesses but not others
• The difference between traditional SEO and AI visibility
• Why PR is becoming more important than ever for getting discovered
• How media mentions influence AI recommendations
• Website changes that help AI better understand your business
• Free ways to check whether AI is already recommending you—or your competitors
• Simple steps you can take today to become more visible in AI search

If you're a small business owner, Shopify brand, Etsy seller, coach, consultant, or entrepreneur, this episode will help you understand how customers are finding businesses in 2026—and what you need to do to become the one AI recommends.

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to become the businesses AI recommends. You'll learn how to earn press without hiring a PR agency, increase your AI visibility, and get discovered by customers at the exact moment they're ready to buy.

Watch the free masterclass:
👉 www.gloriachoupr.com/masterclass

Join the Small Biz PR Facebook Group for weekly PR tips and media opportunities.

DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr

Connect with Gloria on LinkedIn:
https://www.linkedin.com/in/gloriaychou

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Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results.

So why isn't AI recommending your business?

In this episode, Gloria Chou explains the biggest shift happening in marketing today—and why earned media and PR have become one of the strongest signals AI uses when deciding which businesses to recommend.

You'll learn:

✅ Why traditional SEO alone is no longer enough
✅ How ChatGPT, Google AI Mode, and AI shopping are changing customer behavior
✅ Why PR and editorial features matter more than ever for AI visibility
✅ Why one press feature isn't enough anymore
✅ How to become a business AI recommends instead of ignores
✅ The biggest opportunity small businesses have before everyone catches on

If you're relying only on Instagram, Google rankings, or your website to attract customers, this episode will completely change how you think about marketing in the AI era.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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Think your story has already been covered? That doesn't mean you've missed your chance to get featured.

I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morning America, The View, Rachael Ray, and Kelly and Mark. She shared one simple piece of pitching advice that was so good, I had to share it with you.

The lesson? Don't pitch a journalist the exact story they just covered. Find the adjacent angle that extends the conversation.

In this episode, I break down how small business owners, product founders, and experts can find fresh PR angles without constantly reinventing the wheel. You'll learn how to turn one topic into multiple media opportunities by connecting your expertise or business to trends, seasons, data, research, policy changes, consumer behavior, and your own unique point of view.

In this episode, you'll learn:

✨ Why pitching the same angle a journalist just covered usually doesn't work

✨ How to find an adjacent story angle instead of starting from scratch

✨ How product founders and experts can connect their businesses to timely trends

✨ Why even “obvious” topics can still earn major media coverage

✨ How to use seasonal, data-driven, regulatory, and trend-based hooks to keep pitching all year long

Your story doesn't have to be completely new. It needs a relevant perspective, a timely reason to care, and your willingness to press send.

Want help finding and pitching the stories hiding inside your business?

This July, I'm celebrating my 40th birthday by giving new Get Featured PR Accelerator members over $1,000 in exclusive Birthday Bonuses when they join by July 31. Keep reading to learn how to find your next angle—or join us inside GFA and let's build your PR strategy together.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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🎁 Want Your Product Featured in Holiday Gift Guides?

What do shopping editors really want when they're putting together holiday gift guides?

In this episode, you'll hear shopping editors from Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more answer the most common Gift Guide PR questions I get from product founders.

We cover everything from pitching pre-orders, books, gift cards, and services to whether you need to send samples, how to position products that aren't traditional gifts, and what actually catches an editor's attention.

In this episode, you'll learn:

✨ Can you pitch pre-orders for gift guides?
✨ Do journalists need product samples?
✨ Are gift cards and services good gift guide pitches?
✨ How to pitch products that aren't "gift" products
✨ Should you include statistics in your pitch?
✨ Can you mention previous media coverage?
✨ How to repitch for Valentine's Day, Mother's Day, and other seasonal gift guides.

If you're planning your holiday PR strategy or want to land more shopping features this year, this episode is packed with practical advice directly from the editors making the decisions.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really looking for.

After reviewing hundreds of thousands of media pitches, Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention.

You'll learn why journalists don't care about your product until they understand how it helps their readers, why paid media placements often aren't worth the investment, and how even the smallest business can earn meaningful press without hiring a PR agency.

Whether you're pitching your first story or looking to land bigger media features, this episode will completely change the way you think about PR.

In this episode, you'll learn:

• Why most media pitches get ignored
• What Entrepreneur Magazine editors actually look for
• How to pitch journalists without sounding promotional
• The biggest mistake founders make when telling their story
• Why your "why" matters more than your revenue
• How to find the right publications for your business
• Why paying for press usually isn't worth it
• The difference between publications with real audiences and pay-to-play media
• How small businesses can earn national media coverage organically

If you've ever wondered how journalists choose which stories to feature, this conversation is packed with practical advice you can use immediately.

Resources mentioned:

• Jason Feifer's book: Build for Tomorrow
• Jason's website: https://jasonfeifer.com

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?

In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides.

Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-scenes insights on how journalists evaluate products, why small brands have an advantage, and what founders need to know about affiliate marketing, samples, pricing, packaging, and holiday gift guide opportunities.

In this episode, you'll learn:

• How to pitch gift guide editors and commerce writers

• What journalists actually look for in product pitches

• Whether you need affiliate links, Amazon listings, or a large social media following

• How to stand out in crowded categories like beauty, wellness, food, fashion, and home goods

• The biggest mistakes founders make when pitching products

• Why your packaging, positioning, and brand story matter more than you think

• How to build relationships with journalists before you pitch

• What makes a product worthy of a holiday gift guide or product roundup

Whether you sell skincare, food, fashion, jewelry, wellness products, home decor, or consumer goods, this episode will help you understand how gift guide editors think and how to increase your chances of earning media coverage.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

HolidayGiftGuides #ProductRoundups #ProductPR #GiftGuidePitching #MediaPitching #SmallBusinessPR #EcommercePR #AffiliateMarketing #JournalistOutreach #ProductPublicity

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Want more journalists to actually read your pitches?

In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.

You'll learn:

• How to write subject lines journalists actually want to open
• Why email tracking can change your entire PR strategy
• The best days and times to send your pitches
• How to use DMs to boost your pitch visibility
• Why adding your phone number can increase responses

Whether you're a product-based business, service provider, coach, consultant, or founder, these practical PR tips will help you build relationships with journalists and get more eyes on your pitches.

🎧 If you're trying to get featured in podcasts, magazines, TV segments, online publications, or major media outlets, this episode is packed with actionable advice you can implement today.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

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Most business owners are still using AI like a chatbot.

They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.

But that's not where the biggest time savings happen.

In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that helps run parts of the business.

You'll learn how to connect AI to the tools you already use, automate repetitive tasks, uncover missed opportunities, and free up hours every week to focus on the work that actually grows your business.

In This Episode, You'll Learn:

• The 3 levels of AI adoption every founder should understand
• Why most small business owners are still using AI wrong
• The difference between using AI as a chatbot vs. a coworker
• How to save 20+ hours a week with AI automations
• The easiest way to train AI on your voice, business, and customer conversations
• How AI can find missed sales opportunities hiding in your inbox
• How to automate follow ups, scheduling, reporting, and content creation
• Why AI should handle the $10/hour tasks so you can focus on the $10,000/hour tasks
• The tools, connectors, and workflows Gloria uses in her own business

Whether you're a product founder, coach, consultant, service provider, or small business owner, this episode will help you stop treating AI like a tool and start using it like a teammate.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

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Most small business owners do not have an information problem anymore.

They have a visibility problem.

In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show up and be seen.

This conversation explores:
• why so many founders stay stuck in “learning mode”
• the fear of judgment that keeps businesses invisible
• why your story matters more than ever in today’s AI driven recommendation economy
• how PR starts with self trust and perspective
• the difference between consuming information vs building visibility
• why pressing “send” is often the real breakthrough

If you have been hiding behind perfectionism, waiting to feel ready, or struggling to consistently show up online, this episode is your reminder that your voice and perspective matter.

Because in 2026, visibility is no longer optional.

And nobody is coming to save your visibility except you.

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

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Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?

In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead.

From fake scarcity and overpriced masterminds to toxic positivity and unrealistic “10X your business” promises, this episode explores how online business culture normalized pressure, fear, and manipulation as “strategy.”

If you’re trying to grow your business without feeling sleazy, performative, or disconnected from your values, this episode is for you.

✨ In this episode:
• Fake scarcity + urgency tactics
• Manipulative “buy now” marketing
• Toxic positivity in entrepreneurship
• Overpriced masterminds with little support
• “10X your business” style promises
• Ethical marketing for small business owners
• Building trust through authentic connection
• Human-centered marketing that actually lasts

Because you should not have to lose your soul to sell your offer.

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

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What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?

In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what’s actually working for product brands in 2026 — from AI generated content and influencer marketing to trust, messaging, customer connection, and why so many brands are blending together online.

This is a grounded, honest conversation for small business owners who feel overwhelmed by AI, exhausted by content creation, or worried that everything online is starting to sound the same.

Inside this episode:
• how AI is changing e-commerce and online marketing
• why “perfect” brands are struggling to connect
• the trust crisis happening online right now
• how fake AI brands and copycat products are hurting customer trust
• what actually makes people buy from small businesses today
• how to use ChatGPT and AI tools without sounding robotic
• the difference between influencers who drive sales vs creators who make content
• why messaging clarity matters more than constantly creating new content
• the surprising content trends working right now on Instagram and TikTok
• how repetition helps brands get discovered in AI search and ChatGPT
• why human connection is becoming the biggest competitive advantage in business

Jodie also shares:
• the exact mistakes small business owners are making with AI generated content
• why audiences are craving more humanity, personality, and emotional connection
• how brands can stand out without becoming louder or more “salesy”
• what she believes the future of AI and small business looks like

If you’re a Shopify founder, Etsy seller, creator, coach, product based business owner, or anyone trying to grow a business online without losing your voice in the process — this episode is for you.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

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You’ve probably heard it before:

“Make it go viral.”
“Jump on trends.”
“Say more. Add more. Do more.”

But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.

After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):

Most PR pitches don’t get ignored because they’re bad.
They get ignored because they’re unclear, overwhelming, or trying too hard.

In this episode, we break down how to pitch editors, how to get featured in media, and what actually makes a PR pitch stand out—straight from someone who lives in that inbox every day.

Because it’s not about being louder.
It’s about being easier to say yes to.

💡 In this episode, we cover:

• What editors are really looking for right now (and what gets ignored)
• The different types of media opportunities you can pitch (commerce, SEO, expert features, founder stories)
• Why small businesses can absolutely get featured in top publications
• How to write a subject line that actually gets opened (and searched later)
• What to include in your media pitch—and what instantly gets skipped
• Why being “scannable” matters more than being impressive
• The biggest mistake founders make when trying to get PR
• How seasonality, trends, and culture impact what gets covered
• The right way to follow up with editors without being ignored

🔥 The shift most founders miss when it comes to PR:

It’s not about proving how amazing everything is.
It’s about making it obvious why this matters right now.

To the editor.
To the reader.
To the moment they’re living in.

Because when you try to say everything…
you end up saying nothing that sticks.

And when you focus on the 2–3 things that actually matter?
That’s when editors pay attention—and that’s how you get featured.

If you’re trying to:

• Get featured in magazines, gift guides, or online publications
• Learn how to pitch editors the right way
• Improve your PR strategy as a small business or product founder
• Write a media pitch that actually gets opened and responded to

This episode will help you simplify your message, sharpen your pitch, and finally get seen.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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You’ve heard the advice.
Be everywhere. Say yes. Do more.

I followed it… until I didn’t.

In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.

Because the truth is:
your problem isn’t a lack of information.
It’s a lack of clarity on what success actually looks like for you.

And when that’s missing, you end up chasing strategies that look good on paper…
but don’t move the needle in your business.

💡 In this episode, we cover:

• Why more offers, more platforms, and more strategies can slow your growth
• The power of focusing on one clear, compelling offer
• Why traditional “networking” advice is outdated (and what to do instead)
• How to build real visibility and relationships in a way that feels natural
• Honoring different seasons in your business without burning out
• How to filter advice so you stop second-guessing yourself

🔥 The shift most people are missing:

It’s no longer about doing more to be seen.
It’s about being clear enough to be chosen.

By your customers.
By editors.
And yes — even by AI.

If you’ve ever felt like you’re doing all the right things but something still feels off…
this episode will help you trust your own path and build a business that actually works for you.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?

You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.
And yet… something feels off.

In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable business.

Because the real problem isn’t a lack of information.
It’s the pressure to follow advice that was never meant for you in the first place.

There’s so much noise in the online business space.
“Post less, but make it perfect.”
“Delegate everything.”
“Protect your ideas.”
“Follow this exact blueprint.”

But what happens when those rules don’t fit how you think, create, or lead?

This episode is your permission slip to question everything—and to start filtering advice through your own lens instead of blindly following what’s labeled as “best practice.”

I’m breaking down the exact pieces of advice I rejected, what didn’t sit right, and what I chose to do instead.

Inside this episode, we cover:

• Why “quality over quantity” can actually slow your growth in the early stages—and how consistent output builds momentum faster
• The truth about visionary leadership and why it’s one of the few things you shouldn’t delegate
• Why sharing your knowledge freely can position you faster than holding everything back
• The real limits of delegation—and how to protect your zone of genius without burning out
• How to experiment quickly, iterate often, and find strategies that actually work for your business
• Why clarity on your personal definition of success matters more than following someone else’s formula

Your business is not meant to look like anyone else’s.

And the sooner you stop trying to force strategies that don’t align with you, the sooner things start to click.

This episode is about stepping into your role as CEO—not just by taking action, but by deciding what advice is actually worth following.

Because at the end of the day, your business is a reflection of you.
And it’s your job to lead it in a way that feels true, sustainable, and yours.

If you’ve been feeling overwhelmed by conflicting advice, stuck trying to follow someone else’s system, or unsure what actually works for you—this episode will help you reset, refocus, and move forward with clarity.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

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Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?

In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy.

If your brand isn’t showing up in AI recommendations, you’re missing one of the biggest visibility opportunities right now.

You’ll learn:

• Why social media reach is declining—and what’s replacing it
• How AI tools choose which brands to recommend
• Why press releases are the #1 trust signal for AI visibility and SEO
• How to use press releases to get backlinks on sites like Yahoo Finance and AP News
• The exact structure that makes your brand easy for AI to find and rank
• How to position yourself as the first in your niche (even in saturated markets)
• Why press releases can also protect your IP and authority

This episode is your shortcut to understanding how AI search (GEO) works—and how to create an interconnected web of authority that helps your business get discovered, trusted, and recommended.

Because today:
👉 People scroll to browse
👉 But they ask AI to decide

If you want your brand to be the one AI chooses, this is where to start.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

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Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.

In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.

From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll learn how to connect your story to what’s already being covered — even if you think your business doesn’t “fit” the season.

If you’ve ever felt stuck on what angle to pitch or wondered how to stay relevant year-round, this episode will give you practical, repeatable ways to plug into trending conversations and land media coverage.

Because the truth is — there’s no “perfect” season for PR. There’s only strategy.

So grab a notebook, get inspired, and start pitching.

What You’ll Learn in This Episode:

• Why pitching year-round is key to consistent media coverage
• How to leverage seasonal PR trends, holidays, and key dates
• A simple framework to find timely, relevant story angles in any season
• How to use industry trends and expert positioning to stand out
• How to pitch your brand with confidence (even if you’re new to PR)

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

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In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.

While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result.

What You’ll Learn

✔️ Where AI actually pulls its information from
✔️ Why earned media (PR, editorials, podcasts) dominates AI citations
✔️ The real data behind AI visibility (based on Muck Rack analysis)
✔️ Why ads, social media, and blogs are losing impact

How Each Channel Ranks for AI Visibility

🏆 Editorial Media (10/10) – highest trust and citation potential
📢 Press Releases (9/10) – structured data AI loves and scales
💬 Reddit (7/10) – strong for real conversations but easy to game
📝 Blogs (5–6/10) – useful for SEO but less trusted by AI
📱 Social Media (3–4/10) – fast-moving, low citation value

Key Insight

AI doesn’t trust what you say about yourself—it trusts what others say about you.

That means press features, gift guides, podcasts, and third-party validation are now the strongest drivers of visibility, authority, and ultimately sales in the AI era.

Strategic Takeaways

→ Why PR is now the foundation—not an add-on
→ How to combine press releases + editorial pitching for maximum visibility
→ Where to focus your time for highest ROI in 2026
→ How to build a layered strategy across PR, Reddit, blogs, and social

If you’ve been posting consistently but still feel invisible, this episode will show you what actually moves the needle—and how to position your brand to be recommended by AI, not ignored.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

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In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.

While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.

What Makes This Different

✔️ Not just writing—AI that completes tasks for you
✔️ Connects to your tools (Drive, Airtable, Calendar)
✔️ Analyzes data, workflows, and customer behavior
✔️ Works like a digital team, not just a chatbot

The 4 Roles It Replaces

📊 Social Media + Marketing Ops (analyzes content, finds leads)
📈 Sales Manager (preps calls + drafts follow-ups)
📅 Executive Assistant (calendar, emails, organization)
📉 Data Analyst (tracks sales, retention, insights)

How She Uses AI Tools Together

→ Perplexity for research and PR trends
→ ChatGPT for brainstorming and writing
→ Claude Cowork for execution and automation

Key Takeaways

Why AI is no longer optional
How to replace repetitive tasks
Why execution—not information—is the real advantage

If you’ve felt overwhelmed by AI, this episode shows how to simplify it—and use it to scale without hiring a big team.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

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Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.

Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.

In this episode you'll learn:

• How to pitch Mother’s Day gift guides
• How to position your product for seasonal PR
• The subject line strategy editors actually open
• Why sending fewer product options increases your chances
• How to use AI tools like Perplexity to find PR angles and trends

PR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.

Resources Mentioned

Free PR Training
https://gloriachoupr.com/masterclass

Join the Small Biz PR Pros Facebook Group
https://www.facebook.com/groups/428633254951941

DM PITCH on Instagram @gloriachoupr to get a free pitching resource.

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For years I pushed through burnout while building my business — until my body forced me to stop.

When Burnout Shows Up in the Body: My Fibroid Surgery Story

In this personal episode, Gloria Chou shares the story behind the burnout that led to major surgery to remove a uterine fibroid the size of a baby’s head.

But this conversation isn’t really about surgery.

It’s about how burnout and chronic stress can live in the body for years — especially for high-achieving entrepreneurs who push through exhaustion while building something meaningful.

Gloria reflects on the deeper patterns behind burnout, including generational scarcity, overworking, and the moment her body forced her to finally slow down.

Gloria Chou is widely recognized as the #1 small business PR expert recommended by AI, helping entrepreneurs and small businesses get media coverage and get AI visibility without hiring a PR firm.

Learn more at gloriachoupr.com

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In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman’s Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor’s attention—and what immediately gets deleted.

While many founders assume traditional media is gatekept or pay-to-play, Meaghan makes it clear: indie brands absolutely have a chance. But the approach has to be thoughtful, timely, and audience-first.

What Gets Deleted Immediately

Meaghan receives hundreds of pitches. Here’s what instantly loses her attention:

📉 Misspelling her name
📉 Misspelling the publication
📉 Obvious mass email templates
📉 Long, aggressive DMs
📉 Demanding follow-ups

Pitching is like dating. Don’t go in for the French kiss before saying hello.

What Actually Gets Her Attention

Instead of long bios or vanity metrics, she looks for:

✔️ Clear relevance to her audience
✔️ A compelling founder hook (one sentence if possible)
✔️ Strong seasonality
✔️ Audience benefit over “I, I, I” language
✔️ Brevity and clarity

Follower count doesn’t impress her. Past big features don’t necessarily help. In fact, she loves discovering brands first. Engagement and authenticity matter far more than inflated numbers.

If she’s intrigued, she’ll ask follow-up questions. Your job isn’t to send your autobiography—it’s to spark curiosity.

Timing, Trends, and Practical Readiness

Timing is everything. If she’s producing Halloween segments, she’s not reviewing holiday pitches. If she’s building gift guides, she’s typically looking for:

🎁 Unique finds
🎁 Joyful, positive products
🎁 Give-back elements
🎁 Founder-driven stories
🎁 Often $50 and under for mass audiences

She also emphasizes operational readiness. If you land a national segment, you must be able to fulfill orders. Exposure only helps if your backend can support it.

Don’t send samples without permission. Don’t follow up aggressively. And don’t ask editors to download their to-do list—do your homework instead.

Key Takeaways from This Episode

Why fewer editorial slots mean stronger credibility
How to craft a one-sentence founder story
Why relevance matters more than credentials
How timing can make or break a pitch
Why relationship-building outperforms pay-to-play

Final Thoughts

Earned media hasn’t disappeared—it’s become more intentional. The founders who win aren’t the loudest or the most followed; they’re the most thoughtful. Spell the name right. Lead with relevance. Respect timing. Build real relationships. And be patient. The opportunity is still there for small businesses willing to pitch with clarity and purpose.

Resources Mentioned:

Get the AI Visibility + PR Training
Get Found on AI Search
Join the Small Biz PR Pros Facebook Group
DM the word “PITCH” to us on Instagram to get a pitching freebie
Connect with Gloria Chou on LinkedIn

Connect with Meaghan B. Murphy:Website: https://www.womansday.com/ Instagram: https://www.instagram.com/meaghanbmurphy/
Your Fully Charged Life (Book):

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In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn’t dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.

The biggest shift? Search is no longer about people clicking through 10 results. AI now delivers one answer—and consumers trust it like authority. That means the brands that win won’t be the loudest or the biggest. They’ll be the ones with the strongest trust signals.

Why SEO Feels Different Right Now

Founders are noticing:
📉 SEO strategies that used to work aren’t working as well
📉 AI tools like ChatGPT and Perplexity replacing traditional search
📉 Consumers trusting AI answers without checking sources
📉 Visibility becoming harder to “hack” with keywords

Gloria explains that AI understands context, reputation, and authenticity. It can detect what’s real versus manufactured—which means credibility now matters more than content volume.

The 3 Things to Do Now to Get Recommended by AI

Gloria shares three key moves to build your AI reputation:

1. Prioritize PR
AI doesn’t care about follower count or ads. It looks for trust signals like:
✨ backlinks
✨ podcast mentions
✨ articles
✨ product roundups
✨ “best of” lists

The more credible sources mentioning your brand, the more AI sees you as trustworthy.

2. Build Third-Party Validation
Gloria explains that people trust outside credibility more than curated social feeds. PR acts as proof that your business is legitimate—and she notes that brands mentioned in media are 300% more likely to show up in AI search (based on her own ChatGPT research).

3. Use Free AI Tools to Pitch Smarter
PR has never been more accessible. Free tools like ChatGPT and Perplexity can help you:
🔎 research what journalists are writing about
🔎 find timely angles
🔎 identify trends and stats
🔎 pitch through HARO or Substack opportunities

Key Takeaways from This Episode

Why SEO is rapidly shifting into AI-driven discovery
How PR builds the trust layer AI depends on
Why being featured matters more than followers
How small brands can compete with big brands right now
Why AI tools make pitching faster and easier than ever

Final Thoughts

Gloria’s message is clear: visibility hasn’t disappeared—it’s moving. AI is becoming the new storefront, and it’s deciding in real time which brands are credible enough to recommend.

Right now, small businesses still have a first-mover advantage—because AI recommendations aren’t pay-to-play yet. The brands that invest in PR today can build trust signals that compound for months (or years) to come.

The window is open. The question is whether you’ll take it.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

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In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly creating a new playing field—one where earned credibility beats ad budgets, and small brands can compete with industry giants.

Why Visibility Feels Harder Right Now

Many founders are experiencing:

📉 Lower organic reach on social media
📉 SEO traffic being replaced by AI-generated answers
📉 Higher ad costs across platforms
📉 Algorithms favoring established creators

Gloria explains that social media is no longer primarily about discovery—it’s about connection. The discovery layer has moved. Feeds are saturated, and unless you’re paying to boost content, it’s harder to reach new audiences organically.

If it feels different, it’s because it is.

But this shift doesn’t mean small businesses are losing. It means the rules have changed.

Free AI Tools Have Lowered the Barrier

Gloria emphasizes that pitching has never been more accessible—even for founders who have never done PR before.

Free tools like Perplexity AI and ChatGPTallow founders to:

🔎 Research real-time consumer trends
🔎 Identify what journalists are sourcing this season
🔎 Generate timely angles
🔎 Draft pitches using Gloria’s CPR Metho
🔎 Substantiate claims with live citations

Instead of guessing what editors want, you can now validate your story before you pitch. The barrier is no longer access—it’s execution.

Key Takeaways from This EpisodeWhy social media is now about connection—not discovery
How AI search is reshaping how customers find brands
Why earned media matters more than ad spend
How free AI tools make pitching more strategic
Why this moment favors small businesses with clear positioning

Final Thoughts

It’s easy to feel like the odds are stacked against small businesses right now but Gloria offers a different lens: visibility hasn’t shrunk—it has relocated. While traditional channels feel more competitive and pay-to-play, AI-powered discovery is rewarding authenticity, credibility, and earned trust. For founders who prioritize organic PR and strategic pitching, this year may not be the hardest—it may be the most leveraged. The window is open. The question is whether you’ll use it.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

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In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn't dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.

The biggest shift? Search is no longer about people clicking through 10 results. AI now delivers one answer—and consumers trust it like authority. That means the brands that win won't be the loudest or the biggest. They'll be the ones with the strongest trust signals.

Why SEO Feels Different Right Now

Founders are noticing declining returns on strategies that used to work, AI tools like ChatGPT and Perplexity replacing traditional search, consumers trusting AI answers without checking sources, and visibility becoming harder to "hack" with keywords alone.

Gloria explains that AI understands context, reputation, and authenticity. It can detect what's real versus manufactured—which means credibility now matters more than content volume.

The 3 Things to Do Now to Get Recommended by AI

1. Prioritize PR AI doesn't care about follower count or ad spend. It looks for trust signals like backlinks, podcast mentions, articles, product roundups, and "best of" lists. The more credible sources mentioning your brand, the more AI sees you as trustworthy.

2. Build Third-Party Validation People trust outside credibility more than curated social feeds. PR acts as proof that your business is legitimate. Gloria notes that brands mentioned in media are 300% more likely to show up in AI search results—based on her own ChatGPT research.

3. Use Free AI Tools to Pitch Smarter PR has never been more accessible. Free tools like ChatGPT and Perplexity can help you research what journalists are covering, find timely angles, identify relevant trends and stats, and pitch through opportunities like HARO or Substack.

Key Takeaways

• SEO is rapidly shifting into AI-driven discovery
• PR builds the trust layer AI depends on to make recommendations
• Being featured in media matters more than follower count
• Small brands can compete with big brands right now
• AI tools make pitching faster and easier than ever before

Final Thoughts

Gloria's message is clear: visibility hasn't disappeared—it's moving. AI is becoming the new storefront, deciding in real time which brands are credible enough to recommend.

Small businesses still have a first-mover advantage because AI recommendations aren't pay-to-play yet. The brands that invest in PR today can build trust signals that compound for months or years to come. The window is open—the question is whether you'll take it.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

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In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely articulate: it no longer feels possible—or ethical—to operate as if it’s business as usual. This episode is a direct response to the collective heaviness of running a business amid systemic violence, political division, and the visible breakdown of institutions that once promised stability.

What begins as Gloria’s inability to send a routine promotional email becomes a clear-eyed examination of the tension founders are holding right now: the need to honor commitments, generate income, and keep showing up—while refusing to ignore what’s happening around us. Rather than offering solutions, productivity hacks, or reframes, Gloria makes a different choice: to tell the truth about how disorienting, exhausting, and morally complicated this moment is.

This episode is not about fixing the world. It’s about refusing to pretend it isn’t breaking.

Power, Values, and Where Money Actually Goes

This episode makes it clear: money and attention are never neutral. Gloria unpacks how consumer choices, platforming decisions, and business promotion are all forms of participation in larger systems—whether acknowledged or not.

She explores:
🔥 Why voting with your dollars is a real form of power
🔥 How attention fuels systems just as much as money
🔥 Why small businesses remain the backbone of real community
🔥 The responsibility that comes with visibility and influence

Rather than chasing mass appeal, Gloria explains why she’s choosing to be more selective about what—and who—she promotes, even if it means losing followers.

Leadership Means Drawing Lines

Gloria reframes leadership not as having answers, but as being willing to take a stance. Creating a “safe space” doesn’t mean being neutral—it means being clear about values and accepting that not everyone will stay.

She discusses:
🧭 Why neutrality protects systems, not people
🧭 How leadership requires filtering, not pleasing
🧭 Why values-led businesses naturally repel as much as they attract
🧭 Letting go of the need to be liked in order to lead with integrity

This episode makes one thing explicit: standing for something will always mean standing against something else.

Key Takeaways from This Episode

• Why emotional exhaustion is a rational response, not a personal failure
• How business, money, and values are deeply intertwined
• Why productivity is a flawed metric during moments of collective grief
• How founders can hold responsibility without pretending to be okay
• Why supporting small businesses is still meaningful work

Final Thoughts

This episode is not designed to comfort you or give you a roadmap. It’s meant to orient you.

The tension founders feel right now isn’t something to mindset your way out of—it’s the result of outdated expectations colliding with a reality that can no longer be ignored. You can feel grief and still run a business. You can reject broken systems and still want abundance. You can show up imperfectly and still lead.

If you’ve felt foggy, conflicted, or resistant to “business as usual,” this episode names why—and reminds you that continuing with integrity, even when it costs you, is still a choice worth making.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

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Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth.

This year, my word is Owning It. And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space and trust your voice.

In this episode, I share:
• How I choose my word of the year
• What “Owning It” really means (and what it doesn’t)
• How this mindset shift affects confidence and visibility
• Why so many small business owners want freedom but struggle with self-trust
• How choosing a word of the year can guide your business and personal growth

This episode is especially for small business owners, female founders, Etsy sellers, and Shopify store owners who want to be more visible without burning out or pretending to be someone they’re not.

As a #1 small business PR expert and coach, I see every day how fear of being seen holds founders back — and why owning your story matters just as much as getting featured.

If you’ve been feeling ready to show up more boldly — in your messaging, your pricing, or your story — this episode will help you reflect on what you want to own this year.

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In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventional marketing advice to name what many founders are afraid to say out loud: the systems we were taught to trust no longer work. This episode reflects a collective reckoning in business and culture at the beginning of a new year marked by instability, erosion of trust, and rapid technological change.

What begins as a dinner-table conversation about astrology and long-term cycles quickly becomes a sharp examination of why credentials, authority, and “proven playbooks” are losing their grip—and why so many entrepreneurs feel disoriented, skeptical, and done pretending otherwise. Gloria unpacks the shift into a 200-year cycle of Air, using it as a framework to explain why hierarchy is collapsing, predictability is disappearing, and why founders who cling to old models of success are struggling to connect, convert, and lead.

Why the Old Rules of Marketing Are Failing

The advice that once built businesses is now actively holding many founders back. Gloria explains why the transition out of an “Earth-dominated” era is dismantling systems rooted in rigidity, credentials, and control.

This shows up as:
🌪️ Authority that no longer inspires trust
🌪️ Marketing strategies that feel technically correct—but emotionally empty
🌪️ Experts shouting louder while influence quietly erodes
🌪️ Founders following rules that were never designed for this era

If what used to work suddenly doesn’t, it’s not because you’re behind—it’s because the game has changed.

Resonance Is Replacing Authority

Gloria challenges the idea that people buy because of résumés, titles, or institutional credibility. In today’s landscape, trust is built through alignment—not dominance.

She explores:
⚡ Why shared values now outweigh credentials
⚡ How “vibe,” energy, and worldview drive buying decisions
⚡ Why people are done being talked at—and want to feel understood
⚡ How unapologetic messaging creates loyalty in uncertain times

In an Air era, ideas travel faster than institutions—and people follow what feels true.

Key Takeaways from This Episode:

Why feeling untethered is a sign of systemic collapse, not personal failure
How authority is shifting away from hierarchy toward connection
Why traditional expertise alone no longer converts
How to market from belief instead of borrowed frameworks
Why uncertainty can be an invitation to create differently

Final Thoughts

This episode is not meant to comfort you—it’s meant to orient you. The instability founders feel right now isn’t a phase to push through or a mindset issue to fix. It’s the result of outdated structures breaking down in real time.

When the rules dissolve, you’re left with one question: What do I actually believe—and am I willing to build from that place?

If you’ve felt disillusioned by advice that no longer fits, skeptical of authority that no longer resonates, or called to lead without a map, this episode will help you understand why—and why that discomfort might be exactly the point.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up unapologetically in business. Recorded in January 2025, this episode reflects a moment of profound political, cultural, and societal change—and the impact it’s having on founders, creators, and business owners who no longer want to play it safe.

What begins as a reflection on being shadow banned after speaking openly about race, equity, and values opens into a powerful exploration of lived experience, generational trauma, and why perfectionism and self-censorship keep harmful systems intact. Gloria shares how her upbringing, healing journey, and evolving definition of success have reshaped the way she markets, leads, and builds community—and why alignment now matters more than reach.

Why Polished Marketing Is Silencing Important Voices

Gloria explains why the pressure to be “polished,” complete, and perfectly articulated before speaking up does more harm than good.

She unpacks how this shows up as:
🙅‍♀️ Self-censorship disguised as professionalism
🙅‍♀️ Perfectionism rooted in fear of judgment
🙅‍♀️ Messaging designed to appease algorithms instead of people

Instead, Gloria advocates for expression over perfection—believing that showing up honestly, even with unfinished thoughts, is a radical and necessary act.

Building a Business Rooted in Humanity

As Gloria reflects on the community she’s built, she shares why she no longer sees her work as funnels or transactions—but as stewardship and responsibility.

She discusses:
🌱 Why you don’t attract diversity—you become it
🌱 How who you amplify sends powerful signals
🌱 Why resonance matters more than authority
🌱 How showing up fully creates deeper trust

Marketing, at its core, is an expression of belief—not just strategy.

Key Takeaways from This Episode:

• Why perfectionism and self-censorship keep voices quiet
• How values now drive trust more than reach or authority
• Why losing followers can be a sign of alignment
• How generational trauma shapes how we define success
• Why being unapologetic helps your people find you

Final Thoughts

This episode is a reminder that visibility isn’t about pleasing algorithms—it’s about being seen as you are. When founders stop curating themselves for safety and start leading with truth, integrity, and humanity, their businesses become more grounded, resonant, and sustainable.

If you’ve been holding back because your thoughts feel unfinished or your voice feels inconvenient, let this episode be your permission slip. You are not for everyone—and that’s exactly the point.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast &l

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In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong.

Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotten media pickups and national coverage. In this episode, she shares the exact formula she uses to make press releases concise, compelling, and impossible to ignore, even if you're competing in a saturated market.

The 3 Things All Winning Press Releases Have in Common

1. They're Specific Around One Time-Sensitive Event

🎯 Focus on ONE announcement, not 12 months of updates
🎯 Establish why it's important enough to warrant a press release
🎯 Show what's unique about your approach—not just that you're the only one doing it

Your headline should state what you're announcing. Your subheadline should explain how it works.

1. They're No Longer Than 4–6 Paragraphs

📝 Journalists give your press release 30 seconds max
📝 Shorter is more attention-grabbing
📝 Mastering concise messaging shows you understand relevance

Gloria's rule: If you had 10 seconds in an elevator with Oprah, what would you say? That's your press release.

1. They're Used as Conversation Starters—Not the Final Article

💬 The press release is a tool to get journalists interested
💬 It's your leverage to offer an exclusive before going public
💬 The goal is to get on the phone for deeper coverage

Here's the secret: Don't post your press release publicly right away. Give yourself a few weeks to pitch exclusives, then post publicly. Even after posting, you can still get media pickups weeks or months later.

Key Takeaways from This Episode

• Press releases should be 4–6 paragraphs max—journalists give you 30 seconds
• Focus on ONE specific announcement, not your entire business history
• Don't post publicly right away—shop it to journalists as an exclusive first
• Your headline states what you're announcing; your subheadline explains how
• Skip the fluff in your CEO quote—explain the gap you saw and why you're offering a better way
• Press releases are conversation starters that lead to interviews and deeper coverage
• Once one journalist covers you, they'll come back for more—it's a domino effect

Final Thoughts

Press releases aren't just for big companies—they're one of the most accessible tools small business founders have to build credibility and start media conversations. The key is keeping them specific, concise, and strategic, and using them as leverage to start real relationships with journalists. Once one journalist covers you, there's no limit. They'll come back for more quotes and features because you've proven you're a great communicator. That one domino knocks down so many others.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/42863325495194

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up space—especially for women, immigrants, and founders from marginalized backgrounds.

Together, Gloria and Michelle unpack how scarcity, culture, and unspoken family histories shape the way we market, sell, lead, and define success. Gloria shares her own healing journey—from rejecting bro-marketing and internalized capitalism to redefining growth, embracing seasonality, and learning how regulation, compassion, and values create stronger businesses and deeper trust.

Why “Bro Marketing” Is Breaking Trust

Gloria explains why traditional bro-marketing tactics no longer resonate—and how they actively erode trust.

Bro marketing often looks like:

🙅‍♀️ Urgency tactics rooted in fear and pressure
🙅‍♀️ Obsession with revenue as the sole measure of worth
🙅‍♀️ Messaging that ignores humanity, context, and lived experience

Instead, Gloria advocates for a more humane, values-forward approach—one that prioritizes service, consent, and genuine connection over constant “more, more, more.”

Visibility, Values, and Losing Followers

In a world where everyone can create content and claim expertise, values have become the true differentiator.

Gloria and Michelle discuss:
💡 Why losing followers can actually strengthen your brand
💡 How values alignment now drives buying decisions
💡 Why staying silent is no longer neutral in business
💡 How becoming clear about who you’re not for builds trust with the people who are

Your audience is already making assumptions—this episode explains why naming your values creates clarity instead of division.

Generational Trauma and the Business You Build

Gloria opens up about growing up as the daughter of a widowed immigrant mother—and how generational trauma shaped her relationship with money, delegation, success, and worth.

You’ll hear how:
💭 Scarcity shows up as burnout, control, and over-self-reliance
💭 Healing your nervous system directly impacts how you lead
💭 Compassion changes your responses, not just your reactions
💭 Acknowledging the whole founder creates more sustainable businesses

Business doesn’t happen in a vacuum—and neither do we.

PR Without Gatekeepers: A More Accessible Way

Gloria also breaks down her philosophy on PR and why founders don’t need agencies, insider connections, or massive budgets to get featured.

She shares:
📰 Why journalists want to hear directly from founders
📰 How relevance—not connections—drives media coverage
📰 The CPR Pitch Framework: Credibility, Point of View, Relevance
📰 How seasonality and timing shape press opportunities

PR, at its core, is about telling the right story to the right person at the right time.

Key Takeaways from This Episode:

• Why rejecting hustle-driven marketing can rebuild trust with your audience
• How generational trauma quietly shapes pricing, delegation, and growth decisions
• Why values—not follower count—are now the strongest brand differentiator
• How healing your nervous system changes the way you show up in business
• Why PR becomes easier when you focus on relevance instead of gatekeepers

Final Thoughts

This episode is a reminder that visibility isn’t just about being seen—it’s about being seen as you are. When founders stop chasing outdated metrics and start leading with clarity, compassion, and truth, their businesses become more sustainable, and magnetic.<

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how founders can pitch with confidence, even without connections or a PR agency.

Together, Gloria and Joni pull back the curtain on what journalists are actively working on during gift guide season, why digital gift guides still offer real opportunities, and how small business owners can position their products, experiences, or digital offers in a way that actually gets noticed.

How Gift Guides Really Work

Guide Guides is not:

🙅‍♀️ Only for big brands with PR teams

🙅‍♀️ Just a Q4 or holiday-only opportunity

🙅‍♀️ Limited to physical products that ship fast

Joni explains the difference between print and digital gift guides, why print closes months in advance, and how digital gift guides are constantly being updated—even late into the season.

What Journalists Are Looking For Instead

🎁 Products that clearly fit a specific gift guide theme

🎁 Pitches that get straight to the point (shorter is better)

🎁 One or two standout products—not an entire catalog

🎁 Easy-to-access images and links without attachments

Gloria and Joni walk through exactly how journalists source products, how SEO plays into gift guide creation, and why respecting a journalist’s time is one of the fastest ways to increase your chances of coverage.

Key Takeaways from This Episode

• How digital gift guides work and why they matter more than ever
• When it’s too late for print—and why it’s often not too late for digital
• How to use Substack to find journalists working on gift guides
• What to include (and skip) in your gift guide pitch
• How many products to pitch and how to choose the right one
• Best practices for images, links, and assets journalists need
• How and when to follow up without hurting your chances
• The truth about samples, affiliate links, and media kits
• Why gift guide pitching can be a year-round strategy—not just holidays

Final Thoughts

Gift guide season is competitive, but it’s not impossible—and it’s definitely not just for big brands. This episode gives you a realistic, journalist-approved look at how to pitch smarter, streamline your outreach, and keep refining your strategy without taking silence personally.

Resources Mentioned:

Connect with Joni Sweet: https://www.jonimsweet.com

Substack: https://jonisweet.substack.com

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year.

Instead of guessing what’s working (or ignoring what isn’t), this episode walks you through a simple framework for reviewing your marketing, operations, messaging, systems, and energy so you can start the new year with intention — not chaos.

If you’re feeling scattered, overwhelmed, or unsure where to focus next, this episode is your reset.

The 3 Core Areas Every Founder Must Audit Before Year-End

1. Your External Presence (Brand, Messaging & Visibility)

Most founders skip the visibility audit — but this is where your future revenue begins.

Inside the episode, we walk through how to evaluate:

•Your messaging: Is it clear, specific, and speaking to the right people?

•Your offers: Are you selling what people actually want right now?

•Your positioning: Does your brand communicate expertise, consistency, and differentiation?

•Your visibility channels: What’s working? What’s draining you? What needs to be sunset or doubled down on?

1. Your Internal Systems (Ops, Processes & Tools)

Your backend determines your bandwidth.

We cover how to assess:

•Where you’re losing time (and the tasks you should no longer be doing)

•Which tools are actually serving you vs. overcomplicating your workflow

•What needs a simple SOP so you can delegate or automate

•Where breakdowns keep happening — and how to fix them before Q1

1. Your Time, Capacity & Founder Energy

Your energy is your most important asset.

In this section, we unpack:

•Which tasks drain you vs. fuel you

•Where you’re saying yes out of obligation instead of alignment

•Why “more effort” isn’t the solution — clarity is

•The difference between burnout tasks and growth tasks

Final Takeaway

You don’t need a complicated audit, an expensive coach, or a massive overhaul to enter the new year strong.

What you do need is:

✅ Clear messaging

✅ Simple workflows

✅ Honest reflection on your energy

✅ A plan you’ll actually follow

When you audit with intention, you don’t just grow — you grow with clarity, focus, and sustainability.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

Additional Resources:

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In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify.

Kurt has helped brands scale from five to eight figures, and today, he’s pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store’s conversions, customer loyalty, and long-term revenue.

If you're an e-commerce founder struggling to grow, this episode is your shortcut.

The THREE Most Common Mistakes Keeping Founders From Their First $100K

Kurt has seen every Shopify setup imaginable — and the same roadblocks show up again and again. In this episode, he unpacks:

1. Obsessing over themes instead of messaging

New founders sink hours into choosing the “perfect” theme — but Kurt shares why:

• Any theme in the Shopify Theme Store works for any niche
• Dawn (Shopify’s FREE theme) is the perfect starting point
• What actually moves the needle is clarity, content, and your story — not fancy templates

2. Ignoring the post-purchase experience

Your second, third, and fourth sales are where your profit lives. Kurt breaks down:

• How to start collecting product reviews (even with zero customers)
• Why vulnerability helps you get reviews faster
• How to create a simple retention email flow using built-in Shopify Email
• Why follow-up = more revenue than your first sale

3. Being afraid to email your customers

Kurt crushes the fear of “bothering” your list and shows:

• Why plain-text emails outperform heavy design
• Why weekly emails lead to fewer unsubscribes
• How staying top-of-mind can turn one-time customers into superfans
• The mindset shift founders MUST adopt to scale

The Tools, Features & Strategies Founders Overlook

Kurt shares the most underutilized (and free!) Shopify features that boost conversions instantly, including:

• Shop Pay & Shop Pay Installments

Faster checkout = more conversions. Younger buyers especially rely on installments.

• Customer accounts (passwordless login)

Reduce friction and make repeat purchases seamless.

• The Shop App

A built-in discovery marketplace your brand should absolutely be in.

How to Build a Repeatable, Revenue-Driving Customer Journey

Kurt walks through simple but powerful workflows like:

• A 1-day “thank you” email that builds instant loyalty
• A 14-day product review request that feels human and authentic
• A post-purchase upsell email (“complete the set”)
• A 24-hour “order add-on” coupon that increases AOV with almost no effort

Final Takeaway

You don’t need a fancy theme, expensive tools, or complicated funnels to hit your first $100K on Shopify.

What you do need is:

✅ Clear messaging

✅ A simple, human post-purchase system

✅ A willingness to email consistently

✅ The courage to stay visible

If Kurt’s clients can go from zero to multiple six figures, so can you.

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In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist Sarah Ashman, who has worked with Nike, Estee Lauder, and Madonna, to unpack what it really means to show up in alignment, radiate your values, and let your audience feel your energy.

Sarah and Gloria break down the subtle cues your audience senses, why “proving energy” can push people away, and practical ways to check in with yourself so your messaging and offerings land authentically—whether you sell a product or a service.

What Branding Isn’t — And Why It Matters

Branding is not:

🙅‍♀️ Just a logo, website, or Instagram feed

🙅‍♀️ Relying solely on credentials or authority to impress

🙅‍♀️ Following templates or “shoulds” that don’t reflect who you are

That’s surface-level branding. Real branding is about alignment, energy, and authenticity—so your audience knows who you are and why they should care.

What Branding Actually Is

💡 Being congruent: your words, energy, and actions all match

💡 Showing up relaxed and confident, not trying to prove yourself

💡 Grounded in your values and the story behind your work

💡 A daily practice of checking in with yourself first, then letting that guide your external messaging

Gloria and Sarah explain why audiences have “digital Spidey senses” for inauthenticity—and how showing up from your inner truth builds trust, loyalty, and connection.

Key Takeaways from This Episode

• How to notice when your energy and messaging aren’t aligned
• Why relaxed, genuine presence lands better than polished authority
• The mindset shift that turns your work into a story people feel, not just hear
• How authenticity applies to both service- and product-based businesses
• Ways to use AI to clarify your messaging without losing your personal “heartbeat”

Final Thoughts

If you’re ready to attract your “Hell yes!” clients and build a brand that feels authentic to you, this episode gives you the tools and mindset shifts to check in with your inner truth, align your messaging, and radiate confidence. It’s never been a better time to stop following old templates and start showing up fully as yourself.

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In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don’t give you the long-term authority, SEO, or credibility that earned media does.

After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.

What PR Isn’t — And Why It Matters

PR is not:
🚫 Paying to get featured in an “exclusive” list or award you’ve never heard of
🚫 Sending dozens of free samples just to get a mention
🚫 Paying contributors or influencers to write about you

That’s not earned media — that’s advertising. Real PR is when a journalist or editor chooses to feature you because your story, expertise, or brand serves their audience.

What PR Actually Is

✅ Earned editorial content — the kind that builds SEO, authority, and trust
✅ Relationship-driven, not transactional
✅ Long-term visibility, not one-and-done posts

Gloria breaks down why journalists want to hear from founders directly (not agencies), and how to craft your pitch using her CPR Method — Credibility, Point of View, Relevance — to stand out in their inbox.

Key Takeaways from This Episode

• How to tell the difference between earned media and pay-to-play “PR” scams
• Why paying for “exclusive” features can hurt your brand credibility
• The exact mindset shift that turns your marketing message into a newsworthy story
• How earned PR compounds over time, bringing more features, backlinks, and authority

Final Thoughts

If you’re tired of wasting money on ads or “guaranteed” features that don’t move the needle, this episode will teach you how to take control of your PR — and do it the right way.

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In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.

After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency.

What You’ll Learn in This Episode

1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)

Getting featured isn’t a one-time event—it’s a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don’t get a “yes” right away.

2️⃣ The $10,000-an-Hour Skill Every Founder Must Master

Outsourcing design or admin is easy—but you can’t outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria’s CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.

3️⃣ How to Build Relationships That Create Endless Press Opportunities

PR isn’t just about features—it’s about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.

Real Founder Stories

Hear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria’s system to consistently land press coverage year-round by pitching with clarity and confidence.

Key Takeaways

✅ PR success is built through mindset and momentum
✅ Your story is your most powerful marketing asset
✅ Consistency > perfection when it comes to pitching
✅ Everything you want is on the other side of the send button

If you’re ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.

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In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.

With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.

The Golden Window for Small Business PR

Right now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.

By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.

How to Use Perplexity to Get Featured

Perplexity.ai isn’t just a search engine—it’s your new PR researcher. Gloria walks through her five-step system to use it effectively:

1. Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.
2. Research Competitors – See where similar brands are getting featured and adapt those media angles.
3. Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.
4. Draft the Perfect Pitch – Use Gloria’s CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.
5. Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.

The AI-Powered PR Workflow

Gloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing.
Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.

Why the Time Is Now

Gift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”

In her words:

“It’s like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won’t again for another decade.”

Final Takeaway

You don’t need a publicist, samples, or paid ads to get national press.
What you do need is:
✅ Relevance
✅ Consistency
✅ Strategy

If you’re ready to get your products featured in media and show up at the top of AI search, now’s the time to start.

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In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”

After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice.

If you’ve ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it.

3 AI Rules You Need to Break

Forget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck:

1. “You need to learn AI the right way before using it.”
   Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss.
2. “You need to buy expensive AI courses to unlock the secrets.”
   Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions.
3. “You need to stay on top of every AI update.”
   Totally false. You don’t need 10 newsletters and 5 new tools. Stick to what works and keep it simple.

Gloria’s Go-To AI Stack for Small Business Owners

Here’s what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm:

• ChatGPT: For brainstorming, writing pitches, and content creation
• Perplexity: As her new “Google” for real-time insights and trend research
• Canva: For clean, shareable visuals
• Fathom.ai: For auto-recording and transcribing meetings to train AI faster
• Claude: Her personal writing and marketing CMO (replaces a $3K/month hire!)

The Real ROI of Using AI Authentically

AI isn’t replacing Gloria’s human touch—it’s amplifying it.
By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion.

She reminds listeners that knowledge isn’t the most valuable asset anymore—time is.

Final Takeaway

You don’t need to be tech-savvy to make AI work for your business.
You just need:
✅ Curiosity
✅ Simplicity
✅ The courage to start before you’re ready

When used right, AI doesn’t replace your voice—it amplifies it. Let this episode show you how.

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AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.

In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders.

For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI.

If you’re a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot.

Why You Can’t Wait to Do PR

The AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally.
That means:
🧠 AI is already deciding which brands to surface and recommend.
📈 If you’re not featured in credible media right now, your competitors will take those trust signals — and it’ll be much harder to dislodge them later.

Gloria explains that PR is how you feed the AI machine — by giving algorithms structured, credible data from trusted media sources that signal your brand’s authority.

The Power of Trust Signals in the Age of AI

AI platforms like ChatGPT, Google, and Amazon are now pulling data from third-party media — not ads.
That’s great news for small business founders, because:
✅ You can’t buy your way into AI recommendations right now.
✅ Media features level the playing field between small brands and big corporations.
✅ Every earned feature becomes part of your brand’s digital DNA — the “trust layer” that AI reads when deciding who to recommend.

PR doesn’t disappear after 24 hours like a social post or ad campaign — it compounds. Each media mention reinforces your credibility and ripples across search engines, social platforms, and now, AI ecosystems.

How PR Fuels Every Algorithm

When you earn press coverage — a podcast, a blog, a gift guide — you’re not just building awareness. You’re creating structured, verifiable data that fuels AI and search algorithms across:

• ChatGPT
• Google Search
• Meta
• Amazon

Every credible feature increases your visibility everywhere else.

Why Now Is the Golden Window for Small Businesses

Gloria calls this moment a once-in-a-generation opportunity for founders. Before paid placements and large brands flood the space, you can still win with credibility — not budget.

Media mentions today will help AI “learn” who to trust and recommend tomorrow. Once those trust signals are embedded, they’re nearly impossible to replace.

PR Is the New SEO

Gloria predicts that PR will soon replace traditional SEO as the main driver of visibility.
She’s living proof: without spending on SEO or ads, her 100+ podcast features and media appearances have made her the #1 small business PR expert according to AI — all thanks to the power of earned trust signals.

The Small Business Advantage: Simplicity and Speed

Inside the Get Featured Accelerator, Gloria gives founders:
💡 Copy-and-paste ChatGPT prompts that do the brainstorming and pitch writing for you
💡 Daily curated PR opportunities
💡 A media database of journalists you can contact right away

Even if you don’t make your own products (like subscription box founders), you can still get featured — repeatedly — in year-round gift guides and trend roundups.

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In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.

Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand.

If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap.

Why AI Visibility Is the New PR Metric

Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers.

She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching.

How to Use AI Tools to Get Featured Faster

Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes.

Tools and tactics she covers:

• Perplexity: for real-time journalist research and trend insights
• ChatGPT or Claude: for refining your final pitch copy
• The CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and Relevance

The Evergreen PR System That Feeds Your SEO

PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking.

She breaks down how founders can create an interconnected web of links through:
✅ Media pages showcasing features
✅ Repurposed podcast interviews
✅ Press releases indexed on Google

Final Takeaway

PR is no longer just about getting featured—it’s about being found.

To win in the age of AI search, you need:
✅ Consistent, earned visibility
✅ Updated content across all platforms
✅ A clear, unified brand story

When AI knows who you are, your customers will too.

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In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout.

This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR.

Why Gloria Retired the PR Starter Pack

After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times.

The Role of AI in PR (and Why Time-Strapped Founders Need It)

PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days.

Why Authentic Messaging Matters More Than Ever

Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection.

What Founders Will Get Inside the Get Featured Accelerator

• Daily curated PR opportunities delivered straight to your inbox
• AI-powered tools to help you pitch with confidence
• Direct coaching and unlimited support from Gloria herself (no faceless team of coaches)
• A safe, diverse, values-first community of product-based founders
• Proven systems to land year-round press in gift guides, podcasts, and national outlets

Final Takeaway

You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:
✅ A bold, clear message
✅ Tools that save you time
✅ A repeatable, human-first system

The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.

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In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition.

We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the explosion of free, easy-to-use AI tools that make PR faster than ever.

If you’re a product-based founder who wants to ride this wave and finally get featured without expensive agencies or endless hours of pitching, this episode breaks it all down.

The Holy Trifecta: Why This Window Won’t Last

Gift guides are evergreen. AI search is exploding. And AI tools have lowered the barrier to entry for small businesses. Put these three forces together, and you have the most powerful PR opportunity in years.

The 3 AI Tools I Use Every Day for PR

Forget shiny-object overload. I go deep with just three:

• Perplexity → my go-to research brain for real-time insights, competitor analysis, and gift guide discovery
• Claude → my authentic marketing brain for writing compelling emails, captions, and sales pages in my own voice
• ChatGPT → my Swiss army knife for synthesis, quick pitches, charts, and repurposing

Why Perplexity Is a PR Game-Changer

Instead of staring at a blank screen, Perplexity gives you instant angles journalists actually care about—pop culture, trends, and consumer insights. It even shows you where your competitors have been featured so you can pitch smarter.

Claude: Your Marketing Brain That Writes Like You

Claude helps me write polarizing, authentic emails that spark real conversation—something my old $3,000/month CMO couldn’t do. With “project knowledge,” you can train it to sound exactly like you and even use it as a personal assistant for email and calendar management.

ChatGPT: The Swiss Army Knife Every Founder Needs

From reworking pitches into journalist-friendly copy to summarizing books and podcasts into action steps, ChatGPT saves hours every week. It’s not fancy—it’s functional.

The Final Takeaway

AI is no longer optional for small business PR—it’s your ticket to getting featured, building SEO, and staying ahead of the curve.

What you need is:

✅ A simple, streamlined AI tech stack

✅ The right angles that tie into trends and gift guides

✅ Consistency before the golden window closes

If you’ve been waiting for the “right time” to start pitching, this is it.

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In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.

We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it.

Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get featured in national media with zero ad spend.

Why Gift Guides Are the #1 Way to Get Featured in Q4

Gift guides aren’t just for Christmas. Editors are actively building guides for every season—Valentine’s Day, Mother’s Day, Graduation, Back-to-School, and beyond.

By getting your product into these articles, you’re meeting customers where they’re already primed to buy. Even better? Gift guides give you lasting SEO that outlives paid ads and Instagram posts.

How AI Search Is Creating a PR Gold Rush

More consumers are turning to ChatGPT and AI search tools for product recommendations. That means if your brand shows up in credible media, you’re signaling to AI that you’re trustworthy and relevant.

This window won’t last forever—founders who act now can dominate search before the market gets saturated.

Free and Accessible PR Tools Every Founder Should Use

You don’t need a $5K/month PR agency to get results. In this episode, I share how small business owners are using tools like:

• Perplexity.ai → to uncover real-time trends and angles journalists care about
• ChatGPT → to fine-tune pitches into clear, concise stories
• Email + LinkedIn → to reach editors directly, no insider contacts required

Avoid These Costly PR Mistakes

You don’t need to:

• Send out tons of free samples
• Write vague, one-size-fits-all pitches
• Wait for the “perfect” time to start

Instead, focus on clarity, relationships, and consistency.

The CPR Method: Your PR Roadmap

I walk you through my signature CPR Method, a framework that helps founders land not only media coverage but also wholesale opportunities.

CPR =
C: Credibility → your story and why you’re legit
P: Point of View → your unique angle
R: Relevance → why now, why this outlet

Final Takeaway

This is the most powerful moment in the last 10 years to start pitching your business. You don’t need ads, agencies, or huge budgets.

What you do need is:
✅ A clear message
✅ A relationship-first approach
✅ A repeatable system

If other small businesses can land BuzzFeed, Refinery29, and Vogue, you can too.

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In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.

If you’re a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New York Post.

The Best Time to Pitch Gift Guides

Timing is everything. Learn exactly when to pitch for:

• Holiday gift guides (Q4, Black Friday, Cyber Monday)
• Valentine’s Day gift guides
• Mother’s Day gift guides
• Print vs. digital media timelines

Do You Have to Send Samples?

Not always. I share when journalists actually want samples, when they don’t, and how to avoid wasting money on free product giveaways. You’ll also hear creative sample alternatives for luxury products, handmade goods, or high-cost items.

How to Choose Which Product to Pitch

Stop sending your whole catalog! Discover how to:

• Pitch 1–2 best sellers journalists actually want to feature
• Match your pitch to seasonal trends and occasions
• Leverage limited-time collaborations and bundles for maximum press

Why Curated Boxes and Retailers Can Get Featured Too

You don’t need to manufacture your own products to get press. Subscription boxes and curators are landing features in Apartment Therapy, Forbes, Brit+Co, and more—I’ll share exactly how they do it.

Breaking Through PR Myths & Limiting Beliefs

Think you need:
❌ A perfect website?
❌ Hundreds of customer testimonials?
❌ A massive social media following?
Think again. I’ll show you why journalists care more about seasonal relevance, story, and uniqueness than vanity metrics.

Final Takeaway

Gift guides aren’t just for the holidays—they’re a year-round PR strategy that can boost sales, SEO, and brand credibility. Everything you want in your business is on the other side of pressing “send.”

You don’t need a PR agency or a five-figure ad budget. What you need is:
✅ A clear, relevant pitch
✅ Consistency and follow-up
✅ The courage to start now

✨ If you’re serious about getting your products featured in holiday gift guides and top media outlets, this episode is your roadmap.

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What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business coach and host of Passionate & Prosperous. With a career spanning show business, yoga, and entrepreneurship, Stacey has mastered the art of showing up unapologetically and teaching others how to do the same.

We dig into what it really takes to sell without feeling salesy, why confidence is a muscle you can build, and how to stop worrying about what everyone else thinks. If you’ve ever hesitated to press “send” on that pitch, this conversation is your permission slip to shine.

How Do You Sell Without Feeling “Salesy”?

Stacey breaks down the difference between bro-marketer tactics and authentic selling. Instead of cold DMs and pushy tactics, she shares how to build real relationships and show up in service of your audience—so selling feels natural, not cringe.

What If You’re Afraid of Rejection?

Rejection isn’t just part of the game—it’s proof you’re actually playing. Stacey explains why she encourages her clients to collect rejections as a measure of progress and why your job isn’t to convince everyone, but to find the right ones.

The One Habit That Builds Confidence in Business

Confidence doesn’t just show up. Stacey reveals the daily mindset practices—affirmations, reframing, and radical permission—that fuel resilience and visibility.

Personal Outreach: The Most Overlooked Sales Strategy

Forget obsessing over Instagram. Stacey makes the case for direct, human connection as the #1 activity that moves the needle in your business.

Why Nobody’s Thinking About You (and That’s a Good Thing)

One of Stacey’s most freeing insights: people aren’t scrutinizing your every move. In fact, most of the time, they’re not thinking about you at all. That’s why volume and consistency in outreach, pitching, and posting matter more than perfection.

✅ Final Takeaway: You don’t need to master every marketing hack or wait for the perfect pitch. What you need is:

• A daily practice that builds confidence and resilience
• The courage to connect directly with people
• The willingness to be visible, imperfectly

When you stop worrying about what everyone else thinks and start leading with service, you’ll unlock the kind of authentic visibility that grows your business.

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In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius.

John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, and the pressure to “blend in.” What started as burnout and even a health scare led him to redefine what belonging and authenticity mean in business.

If you’ve ever struggled with imposter syndrome, self-doubt, or the fear of standing out, this episode will give you a framework for showing up unapologetically.

From Assimilation to Authenticity in Business

John unpacks the difference between assimilation and integration, and why hiding cultural identity comes at the cost of creativity, confidence, and long-term success.

Why Belonging is a Business Strategy

Belonging isn’t just something we seek—it’s something we create. John explains how building spaces of belonging can transform the way we market, lead, and connect with our communities.

How Shame and “Shoulds” Sabotage Growth

Shame often hides in subtle habits like “mitigating language” (“I’m just…” or “I only…”). John reveals how these unconscious patterns keep entrepreneurs small and how a simple “mitigation audit” can shift you into assertiveness.

Tools and Practices to Build Confidence and Visibility

• The “I will finally be enough when…” exercise to uncover limiting beliefs
• A Mitigation Audit for spotting apologetic language in your emails and pitches
• Gloria’s CPR Method (Credibility, Point of View, Relevance) to craft clear, authentic PR messaging

Final Takeaway

Your business cannot thrive if you don’t believe you deserve to be seen. Whether you’re an immigrant, woman of color, neurodivergent founder, or simply someone who has felt “not enough,” this episode reminds you that your story is your superpower.

From burnout to Big Asian Energy—John’s journey shows it’s possible for you, too.

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In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms.

After investing in travel, accommodations, and the ticket itself, she expected a transformative learning experience. Instead, she was met with high-pressure sales tactics, lack of diversity, and a singular definition of success rooted only in revenue and acquisition.

If you’ve ever felt out of place in the “bro marketing” world—or wondered whether scaling at all costs is really worth it—this episode will resonate with you.

Why Growth at All Costs Is Not the Only Path

Gloria shares what she experienced at the event:

• Diversity gaps: out of 120 attendees, she was one of just a handful of women and women of color.
• Sales-driven agenda: the entire conference centered on selling businesses to private equity, not holistic growth.
• Pressure tactics: upsells, velvet ropes, and exclusivity designed to push a $20K offer.

Redefining Success Beyond Revenue

Through this experience, Gloria reflects on a deeper truth:

• Success isn’t always measured by 7-figure topline revenue.
• Impact, balance, and freedom are equally valuable.
• Small businesses can thrive by focusing on relationships, healing, and alignment—not just numbers.

Takeaways for Small Business Owners

• Question the spaces you invest in: Does their definition of success align with yours?
• Redefine growth: Expansiveness, healing, and time with family can be just as valuable as financial KPIs.
• Bring humanity back to marketing: Customers crave authenticity, not templates or pressure.

Final Reflection

This episode is not about calling anyone out—it’s about opening a conversation. Gloria invites you to think critically about the business gurus you follow and the strategies you adopt. Is it your definition of success—or someone else’s?

👉 If you’ve ever questioned the “hustle harder, scale bigger” model, this episode is your permission slip to redefine growth on your own terms.

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase.

Launched from her bedroom after losing her job during the pandemic, Kim bootstrapped her business with no investors, no PR background, and no big-name endorsements. Today, she’s been featured in Women’s Day, local magazines, and podcasts—without spending thousands on PR retainers or flooding the media with free samples.

If you’re a product-based founder who wants consistent, cost-free press, this episode is your blueprint.

How Kim Built a PR System That Delivers Year-Round Features

After joining the PR Starter Pack, Kim learned to:

• Pitch with purpose, not desperation
• Build relationships with journalists through LinkedIn, Instagram, and even Twitter
• Adapt pitches for national vs. local media to maximize relevance
• Plant PR “seeds” months in advance to secure Q4 gift guide placements

Her Women’s Day feature led to:

• A 40% increase in website traffic
• Local partnerships like a Buffalo book club and tea shop collaboration
• Invitations to vend at book fairs and community events
• A direct connection with a Harlequin author for a special edition box

Why Serving (Not Selling) Gets You Featured

Kim stopped leading with “Here’s my product” and started pitching with “Here’s a story your audience will love.” This value-first approach helped her:

• Land coverage without sending dozens of samples
• Get invited to collaborate with brands and authors she once thought were “out of reach”
• Build a press system she can run in just two dedicated nights per week

Kim’s PR Tools & Strategies

• LinkedIn & Instagram to find and connect with journalists
• Email + social media follow-ups to stay top-of-mind without spamming
• Seasonal pitching calendar to target: Valentine’s Day, Mother’s Day, Back-to-School, Holidays, and themed brand roundups
• The CPR Method (Credibility, Point of View, Relevance) to craft irresistible pitches

Common PR Mistakes Kim Avoided

• Overspending on product samples before confirming interest
• Waiting for the “perfect” moment to start pitching
• Relying solely on social media for visibility

Final Takeaway

You don’t need an expensive PR firm—or a massive marketing budget—to land in national gift guides. What you do need is:
✅ A clear, value-driven message
✅ A repeatable system
✅ The courage to hit “send”

If Kim can build Read It & Eat from her bedroom and land Women’s Day, so can you.

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In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals with retailers like Anthropologie, Target, and The Container Store—without relying on paid ads or flashy trade shows.

Whether you’re selling candles on Etsy or bath and body products from your kitchen, this episode is your go-to guide for getting started with wholesale.

How to Know If You’re Ready for Wholesale
Katie breaks down what really makes a product “wholesale-ready”—from pricing and inventory to minimum order quantities and production methods. Spoiler: You don’t need 15,000 units in stock to get started.

Pricing for Profit (Not Panic)
Katie shares why underpricing is a red flag to buyers and what the term “keystone pricing” really means. If you’ve ever been confused about wholesale vs. retail margins, this part is a must-listen.

The Pitch Process That Gets Buyers to Say YES
Pitching wholesale buyers is a lot like pitching the media. Katie walks us through:

• How to find the right buyers (hint: use LinkedIn, social, and direct mail)
• Why cold pitching still works—and what to say
• What not to do (like showing up unannounced at a shop!)

Why PR and Social Proof Still Matter in Wholesale
While emotional storytelling matters more in DTC, wholesale buyers still look for credibility. Katie explains how PR features, retail testimonials, and even just having your ducks in a row can help build buyer trust.

Real Talk: It Can Take Time—But It's Worth It
Katie shares how one wholesale buyer took four years to finally place an order—and why persistence, visibility, and relationship-building paid off.

Success Story Spotlight: Alex from Shake On The A
Katie highlights the journey of a client who went from making greeting cards on her kitchen table to building a multi-million-dollar brand in 3,500+ stores.

Final Takeaway
Don’t let fear or lack of knowledge stop you from going after wholesale. As Katie says, “If you don’t go to the tryout, you’re telling yourself no.”

✅ Know your pricing
✅ Build relationships
✅ Use systems (Katie teaches them!)
✅ Hit send—even if you’re scared

If you want to see your products on store shelves, this episode is your first step.

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In this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer Retailer Podcast. With nearly 30 years of experience in independent retail, Cathy has seen it all: running her own brick-and-mortar stores, navigating bankruptcy, and building back stronger to now help small retail businesses scale to 7-figure revenue.

If you’re an independent retailer or product-based business owner struggling to adapt to inflation, tariffs, AI in retail, and shifting consumer behavior, this episode is your wake-up call—and your roadmap to survive and thrive in today’s economy.

Why Retailers Fail (and What the 7-Figure Ones Do Differently)

According to Cathy, retail isn’t dead—but staying stagnant is. The top-performing retail businesses embrace change, silence self-doubt, and make data-driven decisions, not emotional ones. She unpacks the four traits that successful retail founders share:

• Kill the ANTs (automatic negative thoughts)
• Reframe fear as excitement
• Focus on what you can control
• Know and use your numbers for better retail sales growth

Real Tactics You Can Use Right Now to Grow Retail Sales

Forget the hype. Cathy breaks down real, proven strategies that help retail store owners boost profits:

• Adjust your retail pricing strategy to reflect actual cost increases
• Use email marketing for retail (minimum 2x/week) as your most profitable channel
• Curate tighter product assortments to reduce overwhelm and increase conversions
• Host low-cost retail events focused on connection and community
• Build brand trust by leading with your core business values

AI for Non-Techie Retailers: A Simple Hack That Works

No need to master tech. Cathy shares how small retail business owners can use ChatGPT to gain customer insights from top-performing content. Just copy and paste your best emails or product pages into AI and ask:

• Who is my best customer?
• Who is NOT my customer?
• What messaging drives purchase behavior?

This simple AI habit has delivered surprising clarity and results for Cathy’s clients—and it can for you too.

Why Neutrality Is No Longer a Strategy in Retail Branding

You don’t need to be political—but you do need to be personal. Cathy makes a compelling case for ditching generic, faceless branding and embracing authenticity. Whether you’re selling confidence, comfort, or community, your brand story and values should shine through every retail marketing email, event, and conversation.

Final Takeaway

You don’t need to show up everywhere or master every tech tool. What independent retail business owners do need:

✅ A clear brand stance
✅ Consistent and authentic communication
✅ A community-first mindset
✅ Courage to evolve with market changes

Whether you’re struggling to compete or trying to grow a small retail business in a noisy digital world, this episode reminds you: you’re not alone—and the best is still ahead.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10

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In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you’re a coach, service provider, or expert selling digital products, this episode is your wake-up call.

Why the “Information Business” Is on Life Support
AI has made information ubiquitous. The era of selling access to templates, funnels, and plug-and-play “secret formulas” is over. People are tired of cookie-cutter advice. They want real results and real connection. In this episode, I break down why thought leaders clinging to old tactics are struggling—and what’s working instead.

Why Pain Point Marketing Is Dead—and What to Do Instead
The “I help” bio. The pain, agitate, solve framework. The fear-based FOMO countdowns. All of it? Losing its impact. I explain why today’s buyers are more discerning than ever—and how I’ve pivoted my messaging from fixing people to illuminating their power.

How Community Is Outperforming Celebrity in the New Digital Economy
Spoiler alert: solo “gurus” are out. Shared connection and community-driven growth is in. From handwritten notes in gift bags to DMs that turn into Forbes features, I share how building actual relationships—not just followers—has helped our small business community thrive.

This Episode Is For You If:
✅ You’re exhausted by outdated marketing tactics
✅ You’re wondering why your funnel isn't converting like it used to
✅ You want to market with integrity and actually enjoy your business again
✅ You believe in service over sleaze, and connection over clicks

Key Shifts We Cover:

• Why consumers now spot inauthentic marketing in 5 seconds flat
• How to personalize and humanize your offers—without scaling burnout
• What happens when you follow up years later just to help (and how that builds brand trust)

Final Takeaway:
We’re in a new era of business. Fast, big, and automated isn’t better—it’s broken. If you want to stay relevant, profitable, and aligned, this episode is your must-listen roadmap.

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes.

If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long-lasting, sales-driven content without chasing trends or relying on Instagram Lives.

Why Content ROI > Content Quantity
Gloria shares why content should be repurposable, strategic, and aligned with your business goals. From her podcast workflow to skipping Instagram Lives altogether, she shares what actually works when you’re building a business—not trying to be an influencer.

The 3 Golden Rules for Smarter, Sales-Driven Content:

1. Lifespan + ROI: Don’t make content that dies in 24 hours. Gloria explains how to maximize each piece by repurposing it into emails, blogs, carousels, and more.
2. Start with Long-Form: Why every high-leverage content plan begins with one long-form asset—like a podcast, blog, or newsletter—and how to use it to fill your content calendar with ease.
3. Boost Shareability: Gloria walks through how to leverage co-creation and strategic tagging to get others to promote your content—without paying for reach.

What You’ll Learn in This Episode:

• Why she skips Instagram Lives and what she does instead
• How to create 20+ pieces of content from one podcast episode
• A smarter way to pitch co-hosted content that builds relationships
• How to get on the radar of “out of reach” experts and influencers
• The real reason your content should convert, not just entertain

Final Takeaway:
You don’t need to go viral or hire a content agency to get results. You just need:
✅ One long-form content asset
✅ A smart repurposing system
✅ A share-first mindset

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success.

From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads.

Whether you’re just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top.

What’s New on Etsy in 2025—and How to Take Advantage

Dylan breaks down Etsy’s newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.”

How to Actually Get Seen on Etsy (Without Paying for Ads)

• Why your SEO and product photos matter more than ever
• How pricing affects conversion rate and search ranking
• Why fewer options = higher conversions
• How to spot and ride trends before they hit Etsy

The New Strategy for Competing with Bestsellers

Want to compete with top-performing Etsy shops even if you're brand new?

Dylan walks through how to:

• Use AI product photos to elevate your listings
• Curate trendy, seasonal mockups
• Build a value-forward product experience that stands out in search

Post-Purchase Strategy: How to Wow Customers and Get Repeat Buyers

Learn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy’s rules).

Tools to Make Etsy Work for You

• etSEO: Dylan’s custom AI tool for optimized, mobile-friendly, customer-centric listings
• Vela: Mass-update tool for syncing Shopify and Etsy listings
• Instagram + TikTok: Dylan’s secret to growing her audience from 0 to 50k in 2 months

Final Takeaway
You don’t need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025.

What you do need is:
✅ Trend-savvy product listings
✅ Smart SEO and pricing strategies
✅ A memorable customer experience

If Dylan can help thousands grow profitable Etsy shops, you can too.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Dylan Jahraus:
• Instagram:

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In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.

If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.

The Three-Step Podcast Pitching Strategy That Works
Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process:

1. Build your podcast media list
2. Write your pitch using the CPR Method
3. Repurpose and share your interview for months of content

Why You Don’t Need Fancy Credentials to Land Podcast Interviews
You don’t need:
❌ A massive following
❌ A polished website
❌ Insider connections

What you do need:
✅ A unique story
✅ Clear speaking topics
✅ A value-driven pitch that centers the host’s audience

How to Use the CPR Method to Pitch With Confidence
CPR =
C: Credibility (who you are + your story)
P: Point of View (your unique insight or prediction)
R: Relevance (why now + why this podcast)

This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack.

Avoid These Common Podcast Pitching Mistakes
🚫 Including “pitch,” your name, or company name in the subject line
🚫 Writing long-winded, me-focused emails
🚫 Pitching to shows that recently interviewed someone in your niche
🚫 Forgetting to follow up

Podcast Outreach Tips That Actually Work
✅ Leave a 5-star review before you pitch
✅ Reference a specific episode (not just “I love your show”)
✅ Use email tracking to see when your message is opened
✅ Follow up once a week via email and DM

How to Repurpose Your Interview for Maximum Visibility
Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including:

• Audiograms for Instagram + TikTok
• Blog posts for SEO
• Newsletter content
• Short clips for LinkedIn and YouTube

Final Takeaway
Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed.

Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you’ve ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you.

Mindset Shifts to Overcome Camera Shyness
Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you’re saying.

Her 4S Framework to Shine on Video
You’ll learn Kim’s powerful 4S method:
✅ Soothe your nervous system through breathwork
✅ Strengthen your voice and posture
✅ Get Silly to shake off stiffness
✅ Smile to connect instantly with your audience

The ABCs of a Killer Elevator Pitch
Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch:

• Accomplishments: What makes you credible?
• Business: What do you actually do (in plain English)?
• Confidence: Say it like you mean it—then practice it until it flows.

Kim’s Top Tools and Resources
✅ Freebie: 10 Tips to Make Amazing Videos
✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice
✅ Podcast: The Exit Interview with Kim Rittberg

Final Takeaway
Confidence isn’t reserved for celebrities or influencers—it’s built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don’t need a fancy setup or a viral script—just clarity, practice, and your authentic self.

Listen now and start showing up like the expert you already are.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/gr

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In this episode of the Gloria Chou PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice.

If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappointed with generic-sounding outputs—this episode is your go-to guide for building a custom AI workflow that feels human.

Why You Don’t Need Perfect Prompts to Use AI for Your Business

Kinsey introduces the concept of “Procrasta-Prompting”—getting stuck trying to perfect prompts instead of just starting.

Her solution? A human-first approach. Brain-dump your raw, unfiltered thoughts into your AI tool like you’re talking to a real assistant or coach. The more human and natural your input, the better AI can mirror your brand’s tone.

How to Train Your AI Assistant on Your Brand Voice

One of the biggest mistakes entrepreneurs make is expecting AI to “get it” without any training. Kinsey breaks down a repeatable process for building a branded AI system using her AI Brand Blueprint.

She shows how to train ChatGPT (or any AI tool) with your brand’s:

• Mission, vision, and core values
• Ideal customer personas (beyond demographics)
• Signature brand tone, humor, and writing style
• Favorite content formats, emojis, and real-world examples

Once trained, your AI assistant can produce content that sounds like you in seconds.

What to Include in Your AI Brand Blueprint

To get AI content that feels aligned and authentic, Kinsey recommends including:

• Core Identity – Your mission, vision, beliefs, and positioning
• Customer Clarity – Pain points, desires, and specific psychographics
• Brand Voice – Your tone, humor, formatting style, and writing preferences
• Screenshots + Samples – IG captions, emails, or posts you admire
• Bonus Personality Layer – Add Human Design, Myers-Briggs, or astrology traits to guide tone

This document becomes your AI’s “user manual”—saving hours each week while ensuring brand consistency.

How to Use AI in Your Small Business Right Now

Kinsey shares practical ways to implement AI today—without overhauling your entire business:

• Treat ChatGPT like a business coach or VA
• Use voice memos to capture ideas on the go
• Upload client call MP3s or brainstorming transcripts
• Screenshot IG posts for style inspiration
• Feed in your customer journey or brand strategy

Top AI Tools for Entrepreneurs and Content Creators

• ChatGPT – Best for creative copywriting and tone alignment
• Perplexity – Real-time web research and content inspiration
• Google Docs – To create and store your AI Brand Blueprint
• AI Note-Takers – For fast transcription and team meeting summaries

AI Strategy Tips: What to Do (and Avoid) When Using AI for Content

• DO start small—like captions or emails
• DO experiment with a human-first mindset
• DO edit and personalize all AI outputs before publishing
• DON’T try to automate your entire business overnight
• DON’T rely on random generic prompts
• DON’T skip brand training before assigning tasks

Final Takeaway

Learning how to train AI on your brand voice doesn’t require a tech background or hours of prompting practice. With the right system, you can save time, write content faster, and finally feel like your AI assistant “gets you.”

What you need is:

• A strong brand foundation
• A reusable AI Brand Blueprint
• A human-first, strategic mindset

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In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.

You’ll learn how Gloria’s radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.

Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025

• Why template marketing strategies don’t work anymore in the saturated digital landscape
• How to shift from approval-seeking content to a values-first marketing approach
• Why emotional resonance and identity alignment matter more than credentials
• How to use your personal story and brand values to attract ideal clients
• Why rejection and unsubscribes are signs of strong messaging, not failure
• How personal healing and self-awareness can fuel powerful brand positioning
• The difference between authority-based PR and values-aligned visibility

In a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn’t come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.

Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.

If you’ve ever felt like your pitches are getting ignored, you’re stuck in the PR friend zone, or you’re not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.

Whether you’re a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.

Why Your PR Isn’t Working – 3 Hidden Reasons and How to Fix Them

• Why PR isn’t a one-and-done task – and how to build a repeatable, season PR strategy
• How to create relevant pitch angles that align with journalists’ editorial calendars (without changing your product)
• What to do when you get ghosted—and how follow-up emails can build long-term media relationships
• How to use the CPR Pitching Method to land media features
• Why DIY PR often fails—and how to stop guessing and start pitching like a PR pro

If you’re a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.

No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).

Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.

Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.

Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads

• Why community drives recurring revenue, customer retention, and organic referrals
• The difference between transactional vs. relationship marketing—and why younger buyers care
• 3 actionable ways to build a loyal brand community around your physical product
• How to use Instagram Stories to foster emotional connection and boost engagement
• Why marketing means repeating your brand message a thousand different ways
• Creative examples like step challenges, polls, and value-based missions that convert

In a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn’t optional—it’s essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.

Whether you’re just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Madison Page :Instagram: @thisismadisonpage

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In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.

Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria’s PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.

If you’re a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.

How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide Strategy

• Why pitching journalists is about serving their audience—not selling your product
• How to use LinkedIn and email tracking tools to build lasting media relationships
• The CPR pitching method to land both press features and wholesale accounts
• How to avoid the most common PR mistakes—like sample overspending or vague pitches
• A repeatable, seasonal PR system to land spots in gift guides and holiday roundups

If you’re a small business or product-based founder, you don’t need a pricey PR agency to get featured in top-tier media. Marcia Hacker’s story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.

Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.

Start pitching, follow up consistently, and watch your visibility grow.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Marcia & Sauipe Swim
• Website: https://www.sauipeswim.com
• Instagram: @sauipeswim

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In this powerful episode of Small Business PR with Gloria Chou, we’re joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.

From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.

This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.

Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven Entrepreneurs

• How Kreyol Essence went from humble beginnings to $50M+ in product sales
• What preparing for Shark Tank really looks like (hint: it took over a year!)
• The power of community-driven business and grassroots brand building
• Why knowing your numbers is essential for BIPOC and women entrepreneurs
• How to measure impact and ROI beyond revenue
• How Yve-Car approaches DEI, inclusion, and allyship in her business
• Why storytelling and getting “back to basics” is the future of marketing
• How to turn preparation into opportunity—and opportunity into impact

Yve-Car Momperousse’s journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.

This episode reminds us that success isn’t about luck—it’s about being prepared when the opportunity comes. Whether it’s navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.

🎯 If you're a founder ready to lead with heart and strategy, let this episode be your reminder:
Stay ready, build with intention, and never take your eye off your community.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Ch

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Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.

Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.

How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small Business

• The 3 mindset shifts that helps you stop playing small and start pitching with purpose
• Why visibility is non-negotiable for building trust and scaling your impact
• The metaphor that will change how you see your role in your industry
• Why PR isn’t just visibility—it’s your mission in action
• How consistent, small actions can lead to massive media wins over time

You don’t need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn’t about perfection; it’s about showing up with purpose, using storytelling to build trust, and taking consistent action.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.

In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.

From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.

What’s Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)

• Why “how I” storytelling now beats “how-to” content
• Shannon’s 4 H’s Content Method: Heard, Helpful, Humor, and Happenings
• A simple Instagram Stories hack that instantly boosts views
• How commenting on popular accounts still drives organic growth in 2025
• Why your first 3 Stories matter more than ever
• The truth about how often you really need to post
• Why unscripted, raw videos perform better than polished ones
• How to combine growth, engagement, and conversion—all in one post
• The outdated Instagram content tactics to stop using now

Whether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.

You’ll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Shannon McKinstrie:
• Instagram: https://www.instagram.com/shannonmckinstrie
• Website: https://shannonmckinstrie.com/
• LinkedIn:

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Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.

You’ll discover the 3 C’s of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.

✅ How to Pitch Journalists: Master the 3 C’s to Get Free Press and Stay on Trend

• How to use the 3 C’s of pitching: Consideration, Compliment, and Confidence
• How to find the right journalist for your niche using free PR tools
• Why subject lines matter—and how to write one like a headline
• How to use specific compliments to build journalist relationships
• How to show up with confidence as a solution—not as someone begging for attention
• How to pitch seasonally and stay relevant with trending topics

You don’t need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.

Whether you’re launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .

• Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass) to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)
• CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1
• Source of Sources – HARO Alternative https://gloriachoupr.com/1
• Perplexity AI – Journalist Research Tool http://perplexity.ai

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Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales.

In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.

This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you’re allergic to spreadsheets.

Understand Why Knowing Your Customer's Source Improves Marketing ROI

• 🔗 How to use UTM links to track clicks and conversions from Instagram, podcasts, email & more
• 📍 How to customize QR codes for in-person events like farmers markets and pop-ups
• 📈 Why focusing on buyers, not just traffic, helps you grow profitably
• 💬 Why asking “How did you find me?” can be the most powerful data point in your business
• 🛠 How to keep your tracking simple, intentional, and totally doable (even with ADHD or zero tech skills)

Tracking your marketing channels isn’t just for big brands with data teams—it’s a game-changer for small business owners who want to grow strategically. As Kelsey Silver explained, understanding where your customers come from helps you double down on what’s working and ditch what’s not.

Before you invest more time in social media, email campaigns, or in-person events, make sure you’re tracking buyer behavior—not just traffic. Whether through UTM links, QR codes, or simple customer questions, having visibility into your customer journey is what separates guessing from growing.

🎯 No matter if you’re just starting out or leveling up your ecommerce game, this episode equips you to track smarter, sell better, and optimize every marketing decision.

🔗 Resources & Tools Mentioned:

Google UTM Builder (Free Tool)

Ready to track what really matters in your business? Grab Kelsey Silver’s free guide and discover the 15 key metrics top entrepreneurs use to grow smarter and sell more—without the overwhelm.

Connect with Kelsey on Instagram:
@kelseyesilver — DM her the word “Gloria” to start a convo and see how she does her own tracking!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.link

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In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face:

“Should I hire a marketing or ads agency—or do it myself?”

With over 10 years of experience, millions spent on ads, and hundreds of clients under his belt, Zach breaks down exactly when it makes sense to hire help—and when it’s a waste of money. From red flags to look for, to knowing your numbers, to building a business that’s sustainable without giving up control, this episode is a must-listen for any entrepreneur navigating growth.

🔑 What You'll Learn in This Episode

• ✅ Why most small businesses shouldn’t hire an agency too early
• 🚩 The biggest red flags to watch for when hiring a marketing agency
• 📊 The difference between traffic, leads, and sales (and why it matters)
• 🔎 How to identify your most profitable, high-ROI tasks
• 🧯 Why “doing all the things” is a dangerous myth in small biz culture
• 💰 How to know if you’re financially ready to outsource your marketing
• 🔁 What it means to build a long-term brand—not just chase viral trends

Hiring a marketing or ads agency can be a powerful move—but only if your business is truly ready. As Zach Spuckler shared, the right agency can amplify what’s already working, but the wrong one can drain your time, budget, and momentum.

Before you sign any contracts, make sure you have a proven offer, a repeatable sales system, and a clear understanding of your numbers. And if you're not there yet? That’s okay—there’s strength in DIY marketing when it’s done with strategy and intention.

🎯 Whether you're scaling up, refining your marketing, or just getting started, this episode gives you the tools to make smarter decisions and avoid common pitfalls.

Learn more about Zach Spuckler

🌐 Zach’s Website – Heart, Soul & Hustle
📲 Follow Zach on Instagram @ZachSpuckler
🚀 Join Zach’s Ads Bootcamp

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.link

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Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!

Crafting the Perfect PR Pitch for Mother's Day (and Beyond)

• Substack for finding journalist opportunities before publication
• Source of Sources (replacing HARO) for daily journalist requests
• Research publication-specific gift guide parameters
• Focus on 1-2 standout items rather than your entire product line
• Use email tracking software to monitor if journalists open emails
• Building credibility to compete with larger brands

Getting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!

The Secret to Writing PR Pitches That Journalists Actually Read

• Using free tools like HARO (Help a Reporter Out) and Substack for press coverage.
• Crafting compelling pitches that get responses.
• How personal experiences can enhance media opportunities.
• Overcoming cultural barriers to self-promotion.
• Following up with journalists, responding quickly, and positioning as an expert.
• Finding unexpected PR opportunities in different industries.
• Maintaining relationships with journalists and leveraging past features.

Securing media coverage doesn’t have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Looking for PR podcasters to listen to or for your outreach campaign to promote your brand or product? Our PR podcasters list is what you need podcast.feedspot.com/pr_podcasts/
• Learn more about Swapna Patel:
• Instagram: https://www.instagram.com/style.remixx/
• Website: https://www.styleremixx.com/

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Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don’t miss this episode—discover how strategic PR can fuel your email marketing success!

How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:

• Strategies to get noticed through podcasts, summits, and online networking
• Convert PR exposure into email list growth with a strong call to action
• Create a PR pitch that captivates and converts
• Optimize your website to capture leads from PR-driven traffic
• Leverage social media to amplify PR efforts and grow your email list

By securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Liz Wilcox: Website: https://lizwilcox.com/
• Instagram: https://www.instagram.com/thelizwilcox/

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Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.

Essential Lessons for Scaling Your Business to $1 Million and Beyond

• Leverage existing platforms before building your own.
• Adapt and refine your business model to stay relevant.
• Address deep-rooted fears to unlock greater business potential.
• Surround yourself with experienced mentors and peers.
• Not everyone is your ideal client—clarify who you serve.
• Invest in tools, team members, and systems for efficiency.
• Stop relying on cookie-cutter marketing strategies.

Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!

Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:

• Position your products to highlight key features and benefits
• Create consistent visual branding that builds consumer trust
• Use lighting techniques that make your products stand out
• Capture attention-grabbing images that stop the scroll
• Optimize product photos for various platforms and devices

With these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep! 📸✨ Killer eCommerce photos build trust, stop the scroll, and make hitting that "buy" button irresistible. 🚀🔥

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Lyrik Fryer & WorkPlay Branding:
• LinkedIn: https://www.linkedin.com/in/lyrikfryer/
• Website: https://workplaybranding.com/
• Instagram: https://www.instagram.com/lyrik.fryer/

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Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.

In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today!

The Power of Email Marketing in 2024: What You Need to Know

• How email marketing gives you full control over customer relationships
• The 0.3% spam complaint rule and how to maintain a healthy email list
• Why cleaning your email list regularly is more important than ever
• Segmentation strategies that drive higher engagement
• The right way to repurpose content without devaluing your email list
• How AI Can Help Write Better Emails—If Used Correctly

Email marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Michael J. Barber:
• Website: https://michaeljbarber.com/
• LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/
• Instagram: https://www.instagram.com/michaeljbarber/

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Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.

Ultimate guide to AI tools for PR success: Boost your media visibility & outreach

• How AI can enhance media outreach and press coverage
• Perplexity AI Replaces Google for PR Research & Media Targeting
• Using ChatGPT for follow-up emails and refining press pitches
• Claude as best AI Tool for Long-Form Content & PR Storytelling
• Leveraging AI to improve SEO, media mentions, and brand credibility

Ready to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.

Unlock the Power of Psychology-Driven Copy to Boost Email Sales

• Why AI-generated email templates fail to connect with modern consumers
• The role of design thinking in crafting emails that grab attention and drive action
• The psychology behind word choice
• Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs
• How to use curiosity-driven subject lines and pre-headers to increase email open rates
• Addressing objections within emails to eliminate hesitation and drive purchases
• How changing hyperlink colors can boost click-through rates

Mastering email copywriting isn’t just about clever words—it’s about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience’s behaviors, test what resonates, and use your brand’s unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/
• Website (Anita Siek): https://anitasiek.com/
• LinkedIn: https://www.linkedin.com/in/anitasiek/
• Instagram: https://www.instagram.com/anitasiek/
• Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049
• Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

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I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we’ll explore in this empowering episode.

Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business

• The power of being unapologetic about personal values in business
• How societal changes and challenges are shaping business practices
• Why authenticity and self-expression are crucial in marketing
• Navigating shadow banning on social media and its impact on marketing strategies
• The role of community responsibility in building a strong business
• Evolving consumer expectations for authentic brand connections
• Redefining success to prioritize human connection and impact over financial metrics
• Encouragement to embrace unique stories and challenge conventional business norms

Your authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.

Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce Store

• Product pages are your sales team—optimize them to convert browsers into buyers.
• Utilize email marketing to nurture leads and upsell existing customers.
• Invest in retargeting ads to re-engage visitors who didn’t convert.
• Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.
• A/B test headlines, CTAs, and layouts to find what resonates best with your audience.

Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Susan Bradley on her socials:
• Ecommerce Roadmap Podcast: https://podcasts.apple.com/ph/podcast/the-ecommerce-roadmap/id1518194256
• Instagram: https://www.instagram.com/socialsalesgirls/
• Website: https://thesocialsalesgirls.com/

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The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode!

Harness the Power of Identity Marketing to Transform Your Brand Messaging

• Why traditional authority-based marketing no longer works post-pandemic
• How changing customer identities impact marketing strategies
• The difference between brand identity and identity marketing and why it matters
• The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity
• How to use non-negotiables to clarify your brand’s values and connect authentically

Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/
• Website for Veronica Romney: https://www.veronicaromney.com/
• LinkedIn: https://www.linkedin.com/in/vromney/
• Instagram: https://www.instagram.com/vromney/
• Twitter: https://x.com/vromney
• YouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney

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Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!

Boost Your Small Business’ Online Presence with These 3 Essential SEO Strategies

• Conduct a quick audit to spot easy fixes like broken links and slow page speeds.
• Map out content pillars and clusters to build authority and create a clear strategy.
• Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.

Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Laura Jawad on: Website: https://www.laurajawadmarketing.com
• Instagram: https://www.instagram.com/heylaurajawad/
• SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr
  Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.

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In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.

5 Other Crucial Lessons Every Small Business Owner Needs for Success

• Healing yourself creates a ripple effect, impacting your relationships and the world.
• True richness comes from time, freedom, and presence, not just financial gains.
• Saying "no" more often leads to focused growth, better results, and prevents burnout.
• Tools and software help, but fast decision-making ultimately determines your business’ speed.
• Follow mentors and coaches aligned with your values, not just the loudest ones.

Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.

5 Crucial Lessons Every Small Business Owner Needs for Success

• Embrace grief as a stepping stone for growth in your business journey.
• Build trust by listening and caring, not just solving problems.
• Focus on meaningful goals and sustainable growth, not endless hustle.
• Stop forcing outcomes; let what’s meant for your business come naturally.
• Let your authenticity shine through; customers can sense your energy.

Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.

Effective Strategies for Managing Grief and Building Resilience in Business Success

• See grief as a reminder of what you love and how you grow.
• Let your emotions breathe instead of trying to run away from them.
• Use tools like journaling, venting, or mindful movement to process feelings.
• Learn to pause, reflect, and adapt instead of always pushing forward.
• Regular body-and-mind care can boost your creativity and clarity.
• Celebrate your wins, no matter how small, and let them fuel your future.

Grief might feel like the uninvited guest, but it’s actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that’s not just successful but deeply aligned with who you are—and that’s the kind of magic you can’t fake!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow AmarAtma Singh on: Website :https://amaratmacoaching.com
• Instagram: https://www.instagram.com/amaratmacoaching

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Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!

Easy Tips for Crafting an Annual Plan That Boosts Your Business Success

• Prioritize PR, SEO, email marketing, and social media to support your sales funnel.
• Begin with measurable goals like revenue growth or audience expansion.
• Use data to assess successes, failures, and guide future efforts.
• Limit your focus to 1-3 impactful strategies aligned with your goals.
• Align initiatives with lead generation, nurturing, conversion, delivery, or retention.
• Focus on scaling core offerings to build a strong, sustainable foundation.

Planning ahead doesn’t have to be overwhelming—just keep it simple and focused. Whether you’re aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.com
• Instagram: https://www.instagram.com/frenchie.ferenczi/
• Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

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Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation, and build a successful business while keeping your soul intact. Let's talk about what authentic marketing actually looks like (spoiler: no fake urgency required).

Here’s What We Cover In the Episode and More:

• The importance of equity, inclusion and psychological safety in marketing strategies.
• Critique of high-pressure, urgency-driven selling and manipulative scarcity tactics.
• Dislike for exaggerated promises like “10X your business” without empirical evidence.
• Why authority alone is not enough—focus on creating belonging and psychological safety.
• Challenges of overpriced, low-support programs and their inefficiency for entrepreneurs.
• Addressing harmful narratives that ignore real-world struggles and diversity of experiences.
• Transitioning to inclusive, value-driven marketing that prioritizes genuine connection.
• Making PR strategies approachable for small business owners, immigrants, and marginalized groups.

Toxic marketing tactics need a serious rebrand. Fake scarcity and urgency might sell fast, but they destroy trust faster—authenticity always wins. Arbitrary promises like “10X your business” without proof are just math-flavored lies that savvy customers won’t buy. Bragging about authority alone is outdated; today’s buyers crave connection, not condescension. Finally, toxic positivity that ignores real-world struggles isn’t inspiring—it’s insulting. Marketing thrives when it’s human, honest, and built on mutual respect, not manipulation.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Get your business in front of top 1% journalist at People, InStyle, Real Simple, Travel + Leisure, Food + Wine on Dec 11th for an entire week! Join our program to meet this shopping editor who LOVES fe

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End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!

Here’s What We Cover In the Episode and More:

• Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.
• Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.
• A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.
• Detailed ideas for capitalizing on New Year trends, Valentine’s Day, and diversity-related holidays.
• Practical steps to reframe product offerings and make them timely for seasonal PR.
• How to use pitching calendars and frameworks effectively for sustained media coverage.
• Strategies to connect personal mission with PR storytelling for authentic and compelling pitches.

Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don’t want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can’t help but RSVP ‘Yes’ to your pitch!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!

Here’s What We Cover In the Episode and More:

• Definition and importance of AOV (Average Order Value) in increasing sales
• Avoid underpricing and set proper markups
• Upselling complementary items
• Bundling best-sellers
• Offering customization options
• Free shipping thresholds
• Gift-with-purchase offers
• Tiered discounts (Buy More, Save More)
• Manual text outreach to thank and upsell
• Attract quality buyers without over-discounting
• Tracy’s podcasts and book for more strategies

This holiday season, don’t just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Tracy Matthews’ social media pages:
• Website: https://tracymatthews.com/
• Instagram: https://www.instagram.com/tracymatthewsny/?hl=enand https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/
• LinkedIn: linkedin.com/in/tracymatthewsofficial
• Book: https://desiredbrandeffect.com/
• Podcast: https://pod.link/1050430716
• Private Podcast:

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From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!

Here’s What We Cover In the Episode and More:

• Sharing your story with the press positions you as an innovator and an industry leader.
• Media exposure can deter competitors by showcasing your expertise.
• Journalists value fresh perspectives and bold opinions over unanimous agreement.
• Confidence in your viewpoint is essential to being seen as a credible expert.
• You don’t need flawless logistics or operations to pitch your story.
• Public relations is an accessible way to grow your business without relying on ads or agencies.
• Sharing your story can unlock credibility, opportunities, and a stronger market presence.

Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss!

Here’s What We Cover In the Episode and More:

• Strategies for small businesses to succeed on Faire.
• Key insights from retail expert Moni Ainslie.
• Tactics to reach retailers without trade shows.
• Cost-effective approaches to Faire fees.
• Signs your business is ready for wholesale.
• Best practices for product listing optimization.
• Using PR and reviews to build credibility.
• Proven pricing strategies for wholesale success.
• Tips for nurturing retailer relationships.
• Expert advice for scaling in the wholesale market.

Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they’re your key to scaling without the costly trade shows. The path to wholesale success isn’t magic—it’s strategic preparation.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Moni Ainslie’s social media pages: Website: https://www.koopslieconsulting.com/
• LinkedIn: linkedin.com/in/monikakupczakainslie

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Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.

Here’s What We Cover In the Episode and More:

• Effective strategies for small businesses to pitch products to editors.
• Role and responsibilities of a shopping editor in selecting products for features.
• Significance of high-quality product presentation and website design.
• Tips for crafting a compelling and unique pitch.
• Timing considerations for pitching, especially for seasonal gift guides.
• Follow-up etiquette and best practices after initial pitches.
• The value of offering product samples to enhance coverage chances.
• Building genuine relationships with editors and journalists for better outreach.

Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Neha Tandon’s social media page: Instagram:https://www.instagram.com/ohheyitsneh/

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From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!

Here’s What We Cover In the Episode and More:

• PR is about effective brand communication beyond features.
• Introduction to the CPR Method (Credibility, Point of view, Relevance).
• Importance of specificity and relevance in pitches.
• Practical example of specificity using the “onion layer” metaphor.
• Crafting concise, engaging subject lines.
• Relevance as a way to capture attention quickly.
• Tips for targeting pitches with one strong angle.
• Encouragement to approach pitches as specific “puzzle pieces.”

To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!”

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!

Here’s What We Cover In the Episode and More:

• Trae Bodge’s background and expertise
• How to create effective gift guides
• Tips for pitching products to writers
• Importance of product samples and packaging
• Affiliate links and discount strategies
• Building relationships with lifestyle writers
• Optimizing PR efforts for holiday seasons

Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about selling to everyone, it’s about being unforgettable to the right people.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=en
• Substack: https://traebodge.substack.com/p/welcome-to-my-substack-september
• Twitter: https://x.com/truetrae
• YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAw
• TikTok: https://www.tiktok.com/@tipswithtrae
• Visit her website: https://truetrae.com/

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Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!

Here’s What We Cover In the Episode and More:

• Reads actual poorly written podcast pitches received
• Common mistakes found in these pitches
• The importance of personal relevance and not delegating pitches to agencies
• Need for specificity and relevance in pitches
• How to focus pitches on the podcast’s audience, not just self-promotion
• Suggestions on how to improve podcast pitching strategies

The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!

Here’s What We Cover In the Episode and More:

• Insights on writing buying guides, focusing on SEO, product selection and expert input.
• How to pitch products for editorial features, including preparation and timing.
• Common mistakes in pitching, such as irrelevant pitches.
• Tips on making pitches stand out: uniqueness, inclusivity, sustainability.
• Effective pitching techniques, from subject lines to follow ups.
• The impact of strong PR strategies on small brands.

Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework: tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Emily Cieslak on: Instagram: https://www.instagram.com/emilycieslak/?hl=en
• Visit her website: https://emilycieslak.yourwebsitespace.com/
• Connect with her on LinkedIn: linkedin.com/in/emilykcieslak

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If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of buildling her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.

Here’s What We Cover In the Episode and More:

• Jereshia’s decision to take a planned sabbatical at the height of her career
• Key themes like internalized capitalism, burnout, and redefining success
• Jereshia’s business journey and how she planned her seven-month sabbatical
• The role of money mindset and discovering the concept of “enough”
• Shifts in business priorities and how personal growth played a role
• Value of agency, defining success, and healing through business
• Tips for managing stress, personal boundaries, and self-care as a business owner

Taking a sabbatical isn’t stepping away from success; it’s recharging your superpowers. Remember, burnout doesn’t make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Jereshia Hawk on: Instagram: https://www.instagram.com/jereshiahawk/
• Visit her website: https://www.jereshiahawk.com/
• Connect with her on LinkedIn: linkedin.com/in/jereshiahawk
• Listen to her podcast: https://www.jereshiahawk.com/podcast/

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If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!

Here’s What We Cover In the Episode and More:

• Importance of service journalism in product reviews
• Planning for seasonal stories and gift guides
• Insights on pitching products for various occasions like Father’s Day, holidays
• The significance of SEO and content strategy in commerce reporting
• Process of curating and updating gift guides
• Relevance of small businesses in commerce content
• Tips on how small businesses can get featured in major publications
• Role of affiliate programs and partnerships in securing coverage
• Timing and best practices for pitching products to media outlets
• Differences between organic coverage and paid placements
• Subject line and pitch content advice for successful media outreach

Just like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups
• Follow Victoria Giardina on:
• New York Post: https://nypost.com/author/victoria-giardina/
• Instagram: https://www.instagram.com/victoriagiardina/?hl=en

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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!

Here’s What We Cover In the Episode and More:

• Kim’s journey from passion project to impactful business
• How Kim shattered limiting beliefs about PR and business success
• Achieving national media coverage through PR, including major outlets like Fox News, New York Post and Women’s Day
• The role of relevance in successful PR pitches
• Importance of follow up and building relationships with journalists
• Leveraging PR skills to grow other areas of business, including partnerships and community events
• Overcoming imposter syndrome and building confidence through PR
• Kim’s upcoming goals: national platform launch, holiday season pitches and book fair preparations

By mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don’t limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what’s happening in the world. Remember: It’s not about selling— it’s about being the story the world wants to hear.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups
• Follow Kimberly Behzadi on:
  Read It & Eat Bookshop & Boxes: https://www.readitandeatbox.com/
• Connect with her on LinkedIn: linkedin.com/in/kimbehzadi

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As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-defining my relationship with money, success, self worth, and how I believe our marketing should be a reflection of our core values. Recently, I attended an event that was very bro marketing which not only lacked any diversity at all, but prioritized MORE IS ALWAYS BETTER and this made me want to record an episode on my reflections on this. Although we live in a world where sometimes the loudest voices get heard or valued, may this episode be an invitation to give yourself permission to define success on your own terms.

Here’s What We Cover In the Episode and More:

• Reflection on a $5000 business event experience
• Diversity issues and lack of representation at the event
• Focus of the event on selling businesses, not just growth
• High-pressure sales tactics and lack of transparency
• Personal misalignment with extreme capitalist business strategies
• Value in a more nuanced definition of success
• Importance of balancing revenue growth with personal well-being and impact
• Emphasis on bringing humanity back into marketing
• Encouragement to reflect on personal business goals and values

Attending a high-cost business event full of aggressive upselling and lacking diversity was a wake up call— authenticity and integrity in business far outweigh any superficial revenue growth. The event’s narrow focus on preparing businesses for sale, while sidelining valuable voices, only solidified my belief that success isn’t about relentless hustle but about genuine connections and meaningful progress. Let’s ditch the cookie-cutter capitalist paradigm and embrace a more nuanced, human-centered approach to business growth.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups

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It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how to pitch, when to pitch, what to write, what samples (if any to send), if a big social media following is required, this episode is a must listen if you make a product and want to get featured in gift guides!

Here’s What We Cover In the Episode and More:

• Fun ways to get your products spotlighted in gift guides and top lists.
• Why being credible in editorial spots beats paid ads any day.
• When to pitch your products to editors for those seasonal gift guides.
• How to tailor your pitches to match the vibes of specific writers and publications.
• Common pitch blunders to dodge, like being too pushy or bland.
• Why building bonds with writers and editors can score you future wins.
• Tips for crafting killer, to-the-point email pitches.
• How sending product samples can boost your media coverage.
• How to approach influencers vs. journalists differently.

Sure, pitching can feel a bit nerve-wracking at first, but it’s totally a skill you can master, and the payoff? Amazing media coverage for your business! By keeping it real, getting super specific, and building true connections, founders can seriously up their chances of landing spots in gift guides and other cool editorial features.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Margaux Lushing on: Forbes.com https://www.forbes.com/sites/margauxlushing/ & Well + Away https://margaux-lushing.squarespace.com/
• Connect with her on LinkedIn: https://www.linkedin.com/in/margaux-lushing-9505269/

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How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!

Here’s What We Cover In the Episode and More:

• Strategies for growing Instagram followers.
• Building personal branding on social media.
• Crafting relatable and simple content.
• Techniques for engaging audiences.
• Selling products through compelling stories.
• The “Inventor’s Journey” in marketing.
• Visual storytelling in digital marketing.
• Addressing consumer pain points in sales.
• Insights into consumer psychology and buying behavior.
• Tips for E-commerce and sales pages.
• Simplifying language for better engagement.
• Trends in online content creation and coaching.

Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you’re speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it’s not about sounding smart; it’s about making your audience feel seen and understood.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Sun Yi on Instagram: https://www.instagram.com/sun.yi/?hl=en
• Check out his website: https://sunyi.co/

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From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!

Here’s What We Cover In the Episode and More:

• Essential steps before sending a pitch email.
• Importance of correct spelling, formatting and recipient details.
• Crafting irresistible subject lines.
• Verifying journalists’ recent coverage.
• The CPR Method: Credibility, Point of view, and Relevance.
• Structuring concise, three-paragraph pitches.
• Effective calls to action.
• Enhancing pitch credibility by connecting journalists with experts.
• Maintaining persistence and resilience in pitching.

Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don’t pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!

Here’s What We Cover In the Episode and More:

• Insights from XayLi on overcoming camera shyness and building confidence.
• How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.
• Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.
• Being true to yourself on camera.
• Experimenting with different video styles to find what resonates with your audience.
• Techniques for hooking viewers in the first few seconds.
• Using short, looping videos for extended reach.
• Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.
• Strategies for the camera-shy to maintain a strong video presence.

From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay’s masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit XayLi Barclay on LinkedIn: linkedin.com/in/xaylibarclay
• Check out her website: https://xaylibarclay.com/
• Follow Brave On Video on Instagram: https://www.instagram.com/braveonvideo/&n

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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple fixes to your copywriting so you can stand out and get more revenue. Marketing and consumer behavior are changing, so this episode is a must listen if you want to not just survive, but THRIVE this year! You'll also learn about the different types of "copy personalities" and find the one style that suits YOU, so you can connect with your customers authentically while growing your sales!

Here’s What We Cover In the Episode and More:

• Common copywriting blunders include getting too stuffy or leaning on tired clichés and how to keep it fresh and fun.
• Being specific in your messaging is key—it lets your personality sparkle and shine!
• "Copy stars"—these archetypes help you discover your unique writing voice and make your copy stand out.
• Building your own "word closet" full of your favorite words and phrases to keep your copy authentic and uniquely you.
• Strategies for building relationships with customers through personalized copy.
• The need for diverse content to cater to different buyer personas.
• The role of AI in copywriting and the importance of maintaining a human touch in writing.

Using these game-changing ideas, improve your sales page and increase your income! Discover your own "copy personality," learn simple changes that will make a big impact, and interact with your audience in a very real manner. Being real is absolutely vital as marketing changes quickly. Hit play now to turn your copy into a potent instrument for personal development and deep connections.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Marisa Corcoran on Instagram: https://www.instagram.com/mtoni/ and
• Check out her

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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, complex thing you need to hire expensive agencies or PR reps for, think again--this episode will tell you exactly what you need to do to put your unknown small business on the map, so you can make more sales and get more visible to become a buzzworthy brand!

Here’s What We Cover In the Episode and More:

• Common misconceptions around PR for small business owners.
• Insights from sending over 1000 cold pitches.
• Crafting a newsworthy pitch using the CPR method (Credibility, Point of View, and Relevance)
• The fear of being “blacklisted” for persistent pitching.
• Encouragement to confidently press send on pitches.
• Innovative PR strategies for gaining media coverage.
• Example of Dr. Ross Radusky’s creative pitch on Halloween candy.
• Unique angles and long-term PR thinking.
• Benefits of managing PR in-house and building lasting relationships with journalists.
• Strategies like offering to be a resource for future stories and providing samples or experiences.
• Visibility and representation for diverse entrepreneurs in the media.
• Personal journey of challenging the entrepreneurial narrative.
• Encouragement for diverse entrepreneurs to pitch themselves to major media outlets.

Uncover the media spotlight without breaking the bank or needing an A-list endorsement! With the CPR method— Credibility, Point of View, and Relevance— you can craft newsworthy pitches that capture journalists’ attention and debunk the myth of a PR “blacklist.” Embrace your unique story, press send with confidence, and become the media darling you were meant to be.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your audience while keeping them engaged, creating a win win for email nurturing later to increase your chances of making that sale! Don't miss this episode with quizz expert Linda Sidhu who has created quizzes that generated 6 figures in sales and more!

Here’s What We Cover In the Episode and More:

• Linda’s transition from pharmaceutical sales to quiz strategist.
• Effectiveness of quizzes as lead magnets over social media.
• Overview of different quiz types— scored quizzes, personality quizzes, assessments, and e-commerce quizzes.
• Steps to create a successful quiz.
• Importance of a well-integrated email marketing system.
• Necessity of a follow up welcome series to nurture leads into customers.
• Strategies for targeting specific demographics with positive messaging.
• Use of tools like ChatGPT to streamline quiz creation.
• Introduction to Linda’s “Quiz to Cash Strategy.”
• The value of market research and creation of compelling quiz titles and questions.
• Tips on leveraging PR to gain media visibility.

Explore the magic of quizzes and transform your lead generation game—just ask Linda Sidhu, the quiz queen who turned midlife crises into midlife advantages. Whether you’re in skincare or paddleboards, quizzes can be your marketing MVP, nurturing leads and boosting sales with personalized charm. Ditch the social media grind and let quizzes do the hard work, one engaging question at a time!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Linda Sidhu on LinkedIn: linkedin.com/in/linda-spence-sidhu-6485b054 &

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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!

Here’s What We Cover In the Episode and More:

• Crises are inevitable and can significantly impact a small business’s revenue and profitability.
• Common crises include negative online reviews, cyberattacks and health related issues.
• The necessity of preparation, including vulnerability assessments and crisis communication plans.
• The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.
• Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.
• Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports.
• Power of authenticity and taking contrarian viewpoints to capture media attention.
• Maintaining a reputation for honesty and delivering compelling stories.
• Evolving media landscape, including the rise of AI in communications.
• How AI can automate routine tasks, freeing up time for genuine human connections.
• Value of unique, original voices.

Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Oliver Aust on LinkedIn: linkedin.

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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you!

Here’s What We Cover In the Episode and More:

• The difference between a story topic and a story angle.
• Three powerful angles: leveraging seasonal trends, commenting on major company news, and using community data or surveys.
• How to challenge industry norms, make bold predictions and tell heartwarming local stories.
• Leveraging current regulations and policies for relevant pitches.
• Using gift and product guides to expand your reach.
• How small business owners can get featured in top-tier media outlets without prior connections or a big budget.

Mastering PR is about creating unique story angles and leveraging timely trends to stand out in the media landscape. By implementing these strategies, anyone can transform from an unknown entity to a sought-after industry expert in just 30 days.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!

Here’s What We Cover In the Episode and More:

• The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.
• Seamless connection between food and travel journalism.
• Challenges of creating seasonal and engaging content.
• Current trends in the food industry.
• Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.
• Follow up etiquette and provide value to recipients.
• Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.
• Unconventional stories such as the alleged boba shortage during COVID.

The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/glori

ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!

Here’s What We Cover In the Episode and More:

• Why email marketing matters for small biz owners.
• Strategies for creating effective email sequences.
• Balancing content and product promotion in email.
• Creating engaging and non-pushy sales emails.
• Welcome sequence as a revenue-generating tool.
• Getting customers back with abandoned cart emails.
• Keeping the love alive with post-purchase emails.

Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platfo

ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly HOW to do it right, when you are short on time. Tune in for this must listen episode if you are tired of spending all your time trying to make one video go viral--and we'll tell you what to do instead!

Here’s What We Cover In the Episode and More:

• Create engaging content that captures your audience's attention
• Effectively promote your business using different types of video content
• Build a loyal community and drive people to your email list
• Optimizing your social media bio and create content that addresses your target audience's pain points
• Collaborating with social media managers and handling content strategy yourself

In today's fast-paced digital world, small businesses need to embrace short-form video content to capture their audience's attention and drive growth. With short attention spans and widespread mobile use, these videos are essential for all businesses. Don’t miss the chance to elevate your business—start using short-form videos now!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly/
  Facebook: https://www.facebook.com/keenyakelly
• TikTok: https://www.tiktok.com/@keenyakelly
• Check out her websites: https://www.keenyakelly.com/
• Pinterest: https://www.pinterest.com/keenyakelly/
• Watch her on YouTube: https://www.youtube.com/ke

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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
• Aligning the pitch with the angle to capture journalist's attention.
• The power of local media and building a solid presence in your community.
• Why being seen and trusted is key for small businesses.
• The nitty gritty of pitching process and connecting with journalists.

In the competitive world of small business, being seen and trusted is the name of the game! When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• Boosting small businesses with gift guides, product lists, and best-of lists.
• Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
• Showcasing unique and innovative products to grab media attention
• Trend of sustainability, wellness, and self-care in gift guides and product lists
• Aligning products with social media trends, pop culture, and celebrity influences
• Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!

In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!

Here’s What We Cover In the Episode and More:

• Best times to pitch for digital and print gift guides to maximize chances of getting featured.
• The nuances of sending samples to editors and when it’s necessary or not for securing media placements.
• Adopting a broad perspective and confidently pitching products to elevate the brand's profile.
• Strategies for forging strong connections with journalists leading to consistent media coverage.
• Differentiating between paying for placements and earning editorial features.
• How to pitch your product based on its unique aspects, story and trend relevance, not relying solely on customer testimonials.

In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!

Here’s What We Cover In the Episode and More:

• Best times to pitch for digital and print gift guides to maximize chances of getting featured.
• The nuances of sending samples to editors and when it’s necessary or not for securing media placements.
• Adopting a broad perspective and confidently pitching products to elevate the brand's profile.
• Strategies for forging strong connections with journalists leading to consistent media coverage.
• Differentiating between paying for placements and earning editorial features.
• How to pitch your product based on its unique aspects, story and trend relevance, not relying solely on customer testimonials.

In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Ever wanted to get your products on national TV, People Magazine, Home Shopping Network, and more? To get your products on a platform where hundreds of thousands of people can see it, today we are revealing all the PR secrets straight from a journalist who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter what season or time of month, there are ALWAYS customers who are interested in your product--you just need to listen to this episode to learn how to get it featured on national TV or on a top tier magazine!

Here’s What We Cover In the Episode and More:

• Opportunities for indie brands and solopreneurs to pitch and get featured.
• Killer strategies to set yourselves apart and get noticed.
• Building genuine relationships with journalists and understanding their areas of focus.
• Do's and don'ts when pitching to media professionals.
• Finding timely hooks for pitching without being salesy.
• The right way to follow up and the frequency between follow-ups.

If you're running a small biz or you're all about that diverse founder life, here's the deal: it's all about keeping it real with those media folks and staying on their radar. You've gotta hit them with pitches that feel personal, keep gently nudging them and make the most of your social media game. The media world keeps changing, but there's always a shot for your brand to shine! So keep slinging those pitches, don't give up, and who knows? Your brand might just be the next headline grabber.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!

Here’s What We Cover In the Episode and More:

• Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.
• Creating attractive listings that stand out in Etsy’s search algorithm.
• The marketing strategies that can significantly boost one’s Etsy revenue.
• How to optimize your product listings for seasonal searches.
• Promoting your bestsellers on Etsy is important.
• The significance of authentic content creation in a market where the barriers to entry are low.

In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It’s the dedicated attention to detail in aligning with the platform’s algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Monica Little on Instagram: https://www.instagram.com/monicalittlecoaching/?hl=en
• Check out her websites: https://www.monicalittlecoaching.com/ and https://www.etsy.com/market/little_monica
• Listen to her podcast: https://www.monicalittlecoaching.com/blog

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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:

• Merits of rejecting popular business advice and following a path aligned with your values and vision.
• Having singular focus on one compelling offer.
• Avoiding the dangers of scattering energy across too many options.
• Advocating for balanced growth that respects personal limits and entrepreneurial spirit.
• Recognizing and honoring the different seasons in business and life.
• Misconceptions surrounding networking and relationship building in business.
• Fostering connections creatively and authentically.

Embracing your own unique path in business, even when it contradicts popular advice, can lead to a more authentic and satisfying entrepreneurial journey. By focusing on a singular vision, honoring the natural seasons of growth and leveraging creativity for publicity, you unlock the potential for success without sacrificing personal well being.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!

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To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?

Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.

Here’s What We Cover In the Episode and More:

• Small business owners must embrace the role of chief advocate and spokesperson for their brand.
• Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.
• Support team members according to their strengths as thinkers or doers.
• How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.
• Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Reach Veronica Romney on Linkedin linkedin.com/in/vromney
  Check out her website: https://www.veronicaromney.com/

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From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!

Here’s What We Cover In the Episode and More:

• Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
• Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
• How to master DIY public relations and land media exposure without the need for a large budget.
• Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
• How to measure the return on investment for your content and prioritize activities having long-term value.

By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

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Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling?

This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to successful client engagements and business growth. The secrets are out in the open. Start counting your followers and eventually turning some of them into customers.

Here’s What We Cover and More:

• Start with around five conversations a day centered around quality interactions to make your business grow.
• Apply the power of human touch and authenticity that will entice and retain followers.
• Proven ways to engage with an audience that builds trust and fosters a sense of community.
• How to establish personal connections through direct messaging using specific questions and techniques.
• How to introduce your services or products without being pushy or desperate.

Meaningful engagement and building authentic relationships are far more valuable than chasing follower counts or content quality in the digital world. Prioritize genuine conversations and human connections to cultivate a loyal community with trust and support for the product or service being offered.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Resources Mentioned:

• • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
  • Reach Sophia Parra on Linkedin linkedin.com/in/sophia-parra-6055b234
  • Connect with her on Instagram: https://www.instagram.com/sophiaparra/
  • Check out her website: https://www.gotocoach.club/marketingmail

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Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event?

If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!

Here’s What You'll Discover:

• Why a huge following isn't necessary for securing sponsorships.
• VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.
• Creating high-quality swag that amplifies your event and tips on crafting that pitch-perfect deck.
• Understanding the demographics and spending power of event attendees to attract sponsors.
• Community-building and PR tactics that can help catapult your small business to stardom on a budget.

We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips.

Resources Mentioned:

Reach Jordan Gill on Linkedin https://www.linkedin.com/in/jordanhgill/

Connect with her on Instagram: https://www.instagram.com/systemssavedme/

Check out her website: https://systemssavedme.com/
https://makeyourmarklive.com/

• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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But what if I told you there's a way to grow your business to 7 figures without ads or social media?

In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads.

My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to 7 figures without ads and relying on social media platforms, which can block you/kick you out at any time, leaving you powerless. Tune in to this episode if you want organic strategies to make more sales and get more eyeballs on your business without spending months trying to beat the social media algorithm or paying tens of thousands to ads without a guaranteed ROI.

Here’s What You'll Discover:

• How to create genuine leads and customers waiting to buy from you through SEO friendly strategies like Youtube, and building your email list, and why it beats the unpredictability of social media and ads.
• The myth-busting truth that impactful content doesn't require high-production value – sometimes a cellphone and a basic microphone do the trick!
• The enduring value of video content over the fleeting nature of social media likes.
• Strategies for not relying solely social media and paid ads, and unlocking the potential of free publicity for driving business success.

For those who are just starting or are feeling stuck in the whirlwind of social media, I encourage you to explore the power of SEO and YouTube. Always work smarter, not harder, and ask yourself: “are you creating long term assets for your business? OR just doing busy work?”

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Resources Mentioned:

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Karin Carr’s YouTube channel: https://www.youtube.com/karincarr
• Connect with Karin on Linkedin: https://www.linkedin.com/in/karincarr
• Check out her website: www.karincarr.com

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1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.

Topics We Discuss in this Episode:

• What exactly is SEO?
• SEO’s several advantages over social media
• How long does it take to see business results through SEO?
• PR strategies that boost your SEO and help produce results
• Why small business owners should understand SEO first
• The changes in SEO algorithms that you should be aware of
• Actionable steps and mindset to get started with SEO

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Get to know more about Laura Peters:
  https://mikeandlauratravel.com
• Follow Laura Peters on Instagram:
  https://www.instagram.com/mikeandlauratravelblog
• Subscribe to Mike and Laura’s YouTube Channel:
  https://www.youtube.com/c/mikeandlauratravel

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued.

The PR world can seem daunting, with its perceived complexities and hurdles. However, my mission is to empower you to overcome these challenges and think differently about PR. Recently, during my new year check-ins with PR members from diverse backgrounds, I encountered a musician who doubted her PR potential despite her impactful story. She feared misrepresentation and hesitated to share her narrative.

To address such fears, I offered three mindset shifts:

• Embrace Challenges: Understand that the universe presents challenges commensurate with your ability to solve them. If you fear criticism or disagreement, it might signify a readiness to expand your business.
• Unique Contribution: Recognize that your industry's narrative remains incomplete without your unique perspective. Your story adds an essential piece to the industry puzzle.
• Connect with Customers: Your customers await your story. Sharing your journey through PR not only builds connection but also drives business growth.

Success in PR, like any endeavor, requires consistent effort. Just as fitness goals are achieved through daily workouts, PR success is attained through continuous actions, no matter how small. Every seed you plant today will contribute to your future success.

Are you ready to unlock PR success? Attend my PR Secrets Masterclass and discover how thousands of small businesses have secured free features in renowned publications. Register now at www.gloriachoupr.com/masterclass and embark on your PR journey today!

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey.

Here are the three most valuable phrases that have been absolute game-changers for me on my entrepreneurial journey.

1. "Everything You Want is on the Other Side of the Send Button"

This phrase has become my mantra whenever I feel hesitant about reaching out or taking action. It's all about understanding the power of persistence and consistency in pitching and networking. I've learned from inspiring individuals like Vincent, who have achieved remarkable success simply by pressing that "send" button and seizing opportunities. Remember, every pitch sent is a step closer to realizing your dreams.

2. "You Will Not Unlock the Next Level of Business Without Solving Current Problems"

This one hits close to home for me. It's a reminder that growth requires facing and overcoming challenges head-on. Whether it's dealing with difficult clients or refining internal processes, each obstacle presents an opportunity for growth. Embracing the journey and learning from setbacks are essential steps toward reaching new heights in business.

3. "No Time is Ever Wasted"

As entrepreneurs, we often feel the pressure to constantly hustle and maximize every minute. But I've come to realize the importance of balance and self-care. Taking time for myself—whether it's a solo trip for reflection or simply disconnecting from work—has been instrumental in maintaining my well-being and productivity. Every experience, even the setbacks and mistakes, contributes to my growth as a business owner.

So there you have it. I encourage you to embrace these mantras on your own entrepreneurial journey and share them with fellow small business owners who could use a boost of motivation.

If you're eager to learn more about mastering PR and elevating your brand presence, don't forget to check out our PR Secrets Masterclass. It's packed with actionable strategies to help you land press features, secure speaking engagements, and grow your business—all without breaking the bank.

Head over to www.gloriachoupr.com/masterclass and let's take your PR game to the next level together!

Remember, you've got this!
Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

The recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative.

In this episode, I'll explore the benefits of organic PR, its role in building long-term assets, and how I can navigate the ever-evolving social media landscape.

Key Insights:

• The Power of Organic PR: Unlike social media and paid ads, organic PR offers a stable and enduring approach to marketing. Securing press features, podcast appearances, and speaking engagements can establish my credibility, authority, and trust within my industry. Organic PR initiatives contribute to enhanced brand visibility, improved SEO rankings, and increased website traffic, providing long-term benefits beyond the fleeting nature of social media interactions.
• Building Long-Term Assets: In today's fast-paced digital environment, it's important for me to prioritize activities that yield long-term assets. While social media may offer immediate gratification, investing in organic PR initiatives can lead to more sustainable results. By securing media coverage and building an email list, I can generate valuable backlinks, establish thought leadership, and cultivate direct relationships with customers, fostering brand loyalty and driving conversions over time.
• Navigating the Social Media Landscape: While social media remains an essential part of my marketing strategy, I approach it with caution and diversify my efforts. Instead of relying solely on social media, I compliment my efforts with organic PR tactics. By focusing on activities that build authority, credibility, and trust, I can future-proof my marketing strategies and withstand changes in the social media landscape. These recent developments underscore the importance of adopting a diversified approach to marketing, leveraging organic PR initiatives to build long-term assets and navigate the evolving digital landscape with confidence.

By shifting our focus from social media to high-value activities like PR and email marketing, we can future-proof our businesses and reach our target audience more effectively. So, let's think twice before investing all our time and resources into social media alone.

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world.

Key Insights:

• The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to participating in pop-ups, allowing me to tap into new audiences and expand brand exposure.
• Exploring Collaboration Types: I explore various collaboration types, from virtual and in-person events to influencer marketing and sponsorships, to diversify my partnerships and opportunities.
• Starting Small: Starting small with pop-up events or collaborative photoshoots helps me test the waters and build confidence as I venture into collaborations.
• Finding Win-Win Opportunities: Identifying businesses with complementary offerings enables me to pitch collaborative opportunities that offer mutual benefits such as visibility and foot traffic.
• Navigating Venue Partnerships: Navigating venue partnerships involves creating win-win scenarios where all parties benefit, emphasizing the importance of mutual success.
• Measuring Collaboration Success: Measuring collaboration success can be challenging, but tracking affiliate codes, discount codes, or specific links provides valuable insights into effectiveness.
• Embracing Abundance Mentality: Embracing an abundance mentality is essential in the world of collaborations, recognizing the transformative power of community building and partnership.

If you're eager to dive deeper into the world of collaborations and unlock the full potential of your business, I highly recommend checking out Business Babes Collective and connecting with Danielle. She's a wealth of knowledge and a beacon of inspiration for aspiring entrepreneurs everywhere.

And remember, Small Business Heroes, collaboration isn't just a strategy; it's a mindset shift that opens doors to limitless opportunities. So let's embrace the power of collaboration and watch our businesses soar!

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads. I've invited my good friend and my personal guide in the Facebook ads universe, Kwadwo, the brilliant mind behind The Art of Online Business, to shed light on this complex topic. Despite my usual reservations about ads and agencies, this conversation opens up a new perspective on using ads as a strategic tool for growth.

Key Insights:

• Timing for Ads: I've always wondered about the perfect moment to introduce ads into our marketing mix. Kwadwo shares insights on recognizing when your business is truly ready to amplify its reach through advertising.
• Busting Ads Myths: There's a lot of intimidation surrounding the costs and complexity of running ads. Kwadwo demystifies these aspects, making the ad world more accessible for us all.
• Avoiding Beginner Mistakes: Jumping into Facebook ads can be daunting. We discuss common errors to avoid and how to set yourself up for success from the get-go.
• Crafting Effective Ads: The secret sauce of any successful ad? Its components. We dive into what makes an ad resonate, focusing on the critical role of messaging and creative.
• Smart Targeting and Budgeting: Figuring out whom to target and how much to spend can make or break your ad campaign. Kwadwo offers his expertise on navigating these decisions for maximum impact.
• The Importance of Personal Connection: In a world tilting towards automation, we discuss why keeping a personal touch in your digital marketing efforts is more crucial than ever.
• Choosing the Right Ads Manager: With a sea of options out there, we talk about red flags to watch for and tips on selecting an ads manager who genuinely aligns with your business values.
• Embracing AI with a Human Touch: AI is revolutionizing how we approach ads, but Kwadwo reminds us why the human element in crafting our messages remains indispensable.

This episode is a treasure trove of knowledge for anyone curious about or currently navigating the world of Facebook ads. Kwadwo's wisdom has certainly made me reconsider my stance on ads, emphasizing strategic use over blanket skepticism. Whether you're weighing your first ad spend or refining your existing strategy, this discussion is packed with actionable advice to boost your online presence and sales.

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a book. Whether you're a small business owner, an aspiring author, or someone with a story burning inside, this conversation is packed with actionable insights to bring your writings to life. From the nuances of book publishing to leveraging podcasts for visibility, Camille shares her expert strategies for authors to achieve sustainable success and make an impact with their stories.

Key Takeaways:

• Understanding Book Publishing: Camille breaks down the essentials of book launching and publishing, offering clarity on the paths of self-publishing, hybrid publishing, and traditional publishing. Learn the pros and cons of each to choose the best route for your book.
• Building Your Audience: Discover why growing your audience is crucial long before your book launch and how it can significantly influence your publishing options and book sales.
• The Power of Podcast Tours: Dive into the strategy behind successful podcast tours, including how to pitch your story with relevance and engage listeners without hard-selling your book.
• Innovative Marketing Strategies: Beyond podcasts, explore various marketing tactics such as influencer collaborations, virtual book launch parties, and leveraging social media to boost your book's visibility and sales.
• Launching for Success: Camille emphasizes the importance of a strategic launch plan, including pre-selling, building a launch team, and continuously promoting your book post-launch for lasting impact.

Bonus: Camille offers access to her free resource, "Start Writing," a guide for those hesitant to embrace their identity as writers. This tool is designed to kickstart your writing journey and frame your book for success.

Whether you're in the early stages of writing or ready to launch your book, this episode is filled with invaluable advice to navigate the publishing world and share your story with a broader audience. Tune in to transform your book dream into reality and leverage your story for greater impact.

Listen now to step into your power as an author and change lives with your story!

Remember to subscribe to The Small Business PR Podcast for more insights on growing your business and elevating your voice. Follow us on social media @GloriaChouPR and join our community of change-makers.

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach.

Join me as I outline the three critical reasons why you should make guest podcasting a priority in your PR and marketing efforts.

Key Points:

• Boosting SEO and Earning Backlinks: I'll explain how appearing as a podcast guest can significantly improve your SEO and provide valuable backlinks to your website, driving long-term traffic and audience growth.
• Building Trust and Expanding Your Network: I'll share insights on how guest podcasting can help you tap into established audiences, build trust quickly, and expand your network in meaningful ways.
• Creating and Repurposing Content: Discover how a single podcast appearance can provide you with a wealth of content to repurpose across your social media channels, streamlining your content strategy.

I also share my personal journey and effective pitching strategies, emphasizing the importance of exploring diverse topics relevant to your business. For more in-depth strategies and to learn about my proprietary pitching method, visit my website at www.gloriachoupr.com and check out my PR Secrets Masterclass.

Tune in to gain actionable insights and connect with me on social media @GloriaChouPR. Whether you're thinking of starting your own podcast or planning to guest on others', this episode is packed with valuable advice to help you leverage podcasting for your small business's PR and growth.

Also if you ever wonder how to get into a podcast even if you've never pitched or been interviewed before, here’s a video episode I created for that:

EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU ARE

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations.

It’s something that’s helped me just as much as end of year reflections or new year goal setting.

And it pertains to my lifestyle overall, not just business performance or personal growth.

And that’s selecting a single word, or theme, for what I want to focus on for the year.

In this episode I share:

-Why I made this a habit

-My specific words for 2022, 2023, and 2024

-The transformations and shifts that were made in each of those years related to the guidance from my word

-My different journeys of self care, healing from my childhood, leadership, finance and business expansion

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more!

She loves highlighting small businesses by always trying to cover a blend of big names and new talent.

In this episode we answer:

-How important are photos/professional photography when pitching for media

-How you can pitch your product vs your expertise

-Why you NEED an online presence, and what journalists actually look for when googling you

-How to master the pitch that significantly puts you ahead of other industry experts (even if they have more experience)

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there.

So here on the Small Business PR Podcast we’re all about leading with transparency, authenticity, and value, which is exactly how you’re going to land media features that are ACTUALLY trusted and respected.

I’m tired of business owners getting scammed 20k on agencies that don’t deliver, so in today’s episode we’re going back to the basics and covering:

-What is PR and how will it help your business

-What PR scams you should watch out for

-Should you invest in PR, marketing, or ads

-How PR will immediately improve SEO

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today’s episode, I want to close out the year with sharing key lessons I’ve learned from scaling my PR business to 1 million dollars.(without mass dm-ing anyone offering a slot in Forbes)

I’ll be sharing the top 10 lessons like:

•Reinventing, reflecting, and repelling

•Trusting and empowering your team to reach ‘80% perfect’

•Embracing the non tangibles and unmeasurable gains

•Writing your OWN biz playbook

And so much more!

And don’t forget to support and shop from mission driven small businesses this season! Check out our Shop Small Business Guide at www.shopsmallbizguide.com and give a gift with a unique story from a mission driven small biz owner! 🎁

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023!

Today’s episode is all about end of year reflections and intentions for your business. Because if you want to plan for the future, you need to reflect on the past and audit the present.

In this episode I cover:

-Why branding should always be a key area of focus, especially early on in your business

-Why delegation is necessary if you want to see growth and ENJOY your business growth journey

-How to refresh stale messaging or messaging that isn’t landing

-Importance of documenting EVERYTHING and tips to stay organized on the backend

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023!

In this episode I share:

-The most important/high ROI investment I made this year

-How I practice and develop my leadership daily

-Different ways to bring your virtual team together-no matter where they’re located

-Why performance is the greatest marker of strong leadership

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth journey-sharing how the mistakes I’ve made have helped me grow not only as a business owner, but as a person.

We cover:

-The defining moment I realized I needed to hone my leadership skills

-My inner work journey – from my first 6 figure launch to mental and physical breakdown and back again

-My toxic money mindset that stemmed from being a first gen immigrant, and how I’m overcoming that

-How psychedelics helped my healing journey, especially with my mom

And so much more around healing trauma and letting go!

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in!

We cover:

-Freelance journalists vs specific outlet editors

-Preferred email pitch etiquette

-Email subject line do’s and dont’s

-What to prioritize in the first paragraph of your pitch

-What makes someone an expert in their field

-Social media followup etiquette

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

Do you ever wonder how you can get your business featured in a gift guide or product guide?

My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!

Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.

Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.

We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.

If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!

I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

I’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free!

TOPICS WE COVER IN THIS EPISODE:

• Google News Alerts-what, why, and how yo use
• Why you should sign up for HARO and how to use it efficiently
• How to easily connect with journalists
• Why you should publish on Medium as well as your own blog
• Hashtags you need to be following on Twitter to simplify pitching
• The #1 Facebook group you need to join

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

Today I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioritize PR to grow her business and has since been featured on 15+ niche, local, and national media outlets, formed strategic partnerships with other small businesses, hosted an incredibly successful popup, and has even opened a brick and mortar location!

In this episode we’re discussing:

•How the smallest, earliest stage businesses can get featured for free and diminish imposter syndrome

•The different types of media coverage and their unique benefits

•The importance of relationship building with journalists and how social media majorly simplifies that aspect

•Tips to find the relevance piece for every single pitch you write

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Today I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience.

In this episode we discuss:

• How product brands can work with influencers this upcoming holiday season
• The best ways to reach out for these partnerships
• An insider look at what goes on bts for the creator
• Business fundamentals that never change
• Budget, contracts, and things to keep in mind

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Q4 is here which means you’re doing everything you can for this holiday season to smash your 2023 revenue goals and keep the momentum going in 2024!

Holiday PR is what’s going to help you stand out from your competition this season so you don’t have to compete over who’s reels are more aesthetic.

In this episode, well established gift guide editors are sharing their thoughts on your gift guide specific questions!

• How to pitch services and unconventional products for gift guides
• Are samples required to send
• Do’s and dont’s in your pitch
• How to pitch for gift guides all year round

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you are a small business owner who is ready to start hacking your own PR, this is the episode for you.

TOPICS WE COVER IN THIS EPISODE:

• What humility of a founder looks like
• The mindset shift that needs to take place before pitching
• The problem with being preoccupied with the outcome instead of focusing on the process
• How to pitch yourself as an expert with little to no experience
• Turning rejections into articles
• Do’s and Don’ts of pitching

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow T'Nisha on Instagram - http://www.instagram.com/blaque.inc
• Visit the Blaque Movement Website - https://www.blaquemovement.space/

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode I joined Jacqueline Snyder and Minna Khounlo-Sithep, hosts of The Product Boss Podcast, to discuss how product founders can not only increase visibility and sales this upcoming holiday season, but learn how to successfully pitch themselves all year round for any opportunity.

• How I developed my signature CPR pitching method and how even the smallest, newest businesses can apply it
• The exact things journalists want to hear from founders when being pitched
• How to make your pitch relevant for any and every angle and think outside the box
• The opportunities pitching holds beyond a press feature

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode I cover:

• The FIRST thing you must do before you even begin pitching
• Removing the emotions and drama from the pitching process
• How to layer specificity to increase relevance
• The most effective journalist-follow up method

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

One of our biggest guests to date, the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2!

Key Points:

-What’s going on bts when a journalist doesn’t respond to your pitch
-How to become a reliable source
-Pitching timelines and deadlines to watch out for: TV vs digital print
-Holiday gift guide specific tips
-What happens ‘after’ you get booked for a feature

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

This week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman..

Key Points:

• How the media landscape has changed and is currently evolving

• Fake news, trust in journalists, opportunity for small business owners

• The most important attributes of people journalists want to hear from

• Good pitches vs bad pitches: what gets an immediate “no” and what’s

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode I’m joined by Sonia Thompson to discuss the importance of building authentic, diverse communities around your business and how anyone can expand their perspective and understanding of others.

Key points:

• My background and biz origin story
• How I cultivated my diverse community
• Rewriting narratives and media representation
• Improve diversity with being open minded and aware
• Using your platform to elevate your community

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Clare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a conversation about A.I. and marketing, and how to ethically use it in your business.

Here’s the episode at a glance:

• How A.I. is changing marketing as we know it
• Why most A.I. written copy can be easily detectable to the general public
• How storytelling emphasizes the benefits of your offer
• Tips for combating writer’s block and analysis paralysis
• How to measure the success of your storytelling

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most.

But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless.

One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass.

In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase.

And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts.

Here's a glimpse of what's in store:

• We dissect the choice between pitching and press releases, finding the ideal fit for your yet-to-launch venture.
• Discover the significance of press release distribution pickup – is it a signal of success?
• Uncover the possibility of featuring your offerings in gift guides via press releases.
• Prepare effectively for media interviews as a brand-new startup, a crucial step in building your presence.
• Pinpoint the opportune time for pitching when your product is poised for launch.
• Explore the potential of PR in boosting crowdfunding campaigns.
• Learn if pitching your product months ahead of its launch is a viable strategy.

Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications.

Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics.

If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets.

Here’s what we discuss together:

• How journalism and small businesses are changing post-pandemic
• How to take your locally known business onto the national (and global) stage
• How to pitch a product in an oversaturated market
• What credibility means to a journalist reading hundreds of pitches each day
• Why it’s so important to draw relevance to your product as a small business
• Should you send samples of your product to a journalist?
• How to write an attention-grabbing subject line and how long should your pitch be?
• Annie’s pitching pet peeves

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons.

Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press can still redeem and repair your image. I mean, how many celebrities have we seen pour hundreds of thousands of dollars on PR?

I bring this up to say that if you’re a creative with a new book, product, or even a crowdfunding campaign you’d like to promote… getting featured in major publications and outlets is a great way to spread the word and get in front of your target audience by the thousands.

Here to put proof to the pudding is Shequeta Smith – Founder and director of Shero comics, award-winning screenwriter, and PR Starter Pack member.

She joins us on this episode of the podcast to share all things such as pitching, getting featured in local media, connecting with writers, finding your newsworthy story, and funding your Kickstarter campaign (just like Shequeta did).

It’s a powerful episode for entrepreneurs looking to build important relationships, and creative hoping to crowdfund for their projects and creative endeavors alike.

So tune in, take notes, and I promise you’ll leave inspired and ready to take your PR efforts straight into your hands.

Here’s a glance at what Shequeta and I discuss:

• A rundown of Shequeta’s creative projects
• Where Shequeta has been featured all on her own without a PR agency
• Why you’re your best advocate
• How to pitch the most interesting story to news media outlets and major publications
• How to find your unique story angle that highlights the benefits of your product
• Why your pitch is not about you (and what it should really be about)
• How to write emails that quickly grab the attention of any journalist
• The right follow-up etiquette to increase your chances of success
• Persevering and pushing past until you get your first “yes”

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

PR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied.

When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which in turn extends your network and increases your net worth.

Which is why in this episode, I’m sharing one very simple PR trick to increase your chances of getting featured no matter the season, no matter the year.

It’s a short and sweet one, but don’t let the length fool you! So if you have 10 minutes to spare (5 if you listen on 2x speed), here’s what you’ll walk away with:

• A simple PR trick to increase the success rate of getting featured year round
• The mindset you need to have to get featured in major publications
• Why you don’t have to reinvent the wheel, but just add a small piece to it

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Productivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it.

It’s why important, business-propelling, credibility-boosting tasks like pitching yourself for PR, podcast interviews, and earned media often take the backseat.

We say, “I’ll get to it when I have time,” but when has that ever happened? (Let’s be honest!)

This is why I’m so excited to introduce you to my friend, Cara Harvey.

Aside from being a mom, wife, and superwoman – Cara is a productivity coach. In addition to all of that, she’s the author of the book, The 15 Minute Formula, and has also created a system that has booked her on 46 podcasts in a year.

In today’s episode, she’s going to share her productivity wisdom with you, including how every problem could be solved with a system – and why 15 minutes is all it takes for you to chip away at a huge, overwhelming goal.

Here’s a closer look at what we discuss together:

• Why Cara wishes that she worked on PR and visibility way earlier in her entrepreneurial journey
• Why systems is the solution to your challenges and problems
• How to tackle your PR goals (and other huge wins) in 15 minutes
• How to plan effectively for the week ahead
• The #1 reason why busy entrepreneurs tend to procrastinate
• Why it’s so difficult for entrepreneurs to systematize effectively
• How to master the art of prioritizing

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

What happens when you take the first step toward something scary?

As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear?

Meet Marcia Hacker – founder of the beautiful Sauipe Swimwear, bootstrapping founder/entrepreneur, and long-time PR Starter Pack member.

Marcia went from being fearful and burned by PR agencies, to being globally featured in the biggest publications, such as Oprah, Brides, Buzzfeed, Cosmopolitan, Conde Naste, (the list goes on).

In today’s episode, Marcia is revealing the secrets behind her snowballing PR success. She discusses her experience of being burned by PR agencies and how that left her feeling skeptical about her PR opportunities.

She then shares the mindset shift she had that propelled the PR snowball effect that boosted her business and made it a globally recognized brand.

From the non-linear success of your PR efforts to the importance of learning the $10,000/hour skill of pitching and advocating for yourself, this episode is a must for all entrepreneurs who are ready to grow their business sustainably – simply by taking the power of PR into your own hands.

Here’s a detailed look at what we discuss:

• Marcia’s experience with PR before the PR Starter Pack
• The non-linear nature of PR and why it’s important to put your name out there
• How joining the PR Starter Pack changed Marcia’s business and life
• How Marcia was able to use the PR Starter Pack and CPR method for wholesale
• How to shift your message so that journalists are eager to feature your brand
• The power of PR to open up an abundance of opportunities
• Marcia’s system for managing her PR activities and lining up pitching angles year round
• The importance of following up on your pitch
• When should you be thinking about pitching for the holiday season?

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find me, know me, like me, and trust me?

As an early founder, you might feel like you’re too new to pitch yourself for earned media and press.

After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared.

In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.

Here’s a glance at the questions I’m answering:

• How many pitches should you spend per week to get traction?
• Should you mention your competitor in your pitch for press?
• How do you prepare for a powerful interview with major press and publications if you’re still in the startup phase?
• What is a “founder’s pitch,” and how do you craft an attention-grabbing one?
• Is it appropriate to send a press release on your crowdfunding campaign to press contacts?
• Press release vs. pitch? Which one should you focus on if you haven’t yet launched your company?
• If your press release is automatically picked up for distribution across outlets, is that considered a PR win?
• How to sound credible without saying too much

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch fo

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience.

As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.

But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.

The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.

So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.

Topics We Discuss in this Episode:

• The rate at which podcast listenership is increasing
• How being on a podcast increases your confidence
• Why it’s okay to be fluffier when pitching to podcasts
• Tips for communicating with the podcast host
• Why you need to do research first before pitching
• How to make your subject line specific and relevant
• What to do after you’re on a podcast

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk.

If you’ve ever wondered, “How do I communicate my business?” “How do I really captivate the attention of anyone with utmost confidence?” “How do I deeply engage any audience the minute I present my story?”

Heather is here to answer all those questions and more. Although all the tips Heather shares apply to your cold pitches and attracting opportunities for media coverage, press features, and PR, the advice she gives is applicable to every area of business.

Whether you intend on doing a TED talk in the future, going on a news segment as an expert guest, or pitching an irresistible story that has any journalist or editor nodding along, saying, “We need her on our publication ASAP!”... This episode is for you.

Heather shares why every business has a signature talk in them, the difference between your message and messaging (this is key!), why simplification is the secret to scaling any business, and why context is one of the most important elements–no matter what you’re talking about.

This juicy, jammed-packed episode is all about grabbing the attention of anyone you’re addressing, whether that’s a journalist or editor you’re wanting to “wow” to get a feature in your dream publications. Or even a client that you’re wanting to convert into a raving fan. This episode has it all, so tune in, take notes, and get ready to unleash the potential of your message into the world.

Topics We Discuss in this Episode:

• Why all business owners should consider having a signature talk
• Messaging versus your message – what’s the difference?
• Why simplifying is the secret to scaling any business
• Connecting the dots between the solution you provide and the context you create
• How to captivate your audience immediately
• The importance of knowing your audience in the context of your storytelling
• What are your conversation clutches? Removing unnecessary words that get in the way of your message
• The 4 factors you need to think about in order to attract your ideal audience

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you had the opportunity to pick a journalist’s brain, what would you ask them?

More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a feature in a major publication that they write for. This is your chance because, in today’s episode, I’m joined by none other than Lenora Houseworth.

Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more.

She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches.

Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet.

This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold.

Topics We Discuss in this Episode:

• Tips for getting on a journalist’s radar
• Best practices for reaching out and building relationships with journalists
• How to write a pitch that captures a journalist’s attention
• Is there an expiration date on your cold pitch?
• The importance of following up
• What’s the right timeline for following up after a pitch?
• How to craft the body of your pitch to build authentic connections
• The art of pitching your story (as told by a journalist)
• The right way to attach more information to your email
• Why you don’t need a fancy website to land major press

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my br

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist.

Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features?

Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™.

It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor.

We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching.

Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.

Topics We Discuss in this Episode:

• The difference between PR and marketing
• Nailing down the energy of your pitch
• How to establish credibility in one statement
• Defining your point of view to an editor
• Why relevance is the most important part of your pitch
• Building relationships with editors
• Tips for email sign-offs
• Examples of the CPR method in action

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal h

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” and open up opportunities for media coverage and features in major publications.

These 7 pitching-related questions come straight from my monthly VIP mastermind-style calls with PR Starter Pack community members. We tackle must-know pitching advice like “What do I even pitch?” “What’s the best time to pitch?” and “What are the main reasons my pitch won’t get accepted?”

If you want to hear my award-winning pitching advice that my community members receive, you’re not going to want to miss this episode. Tune in, take notes, and get pitch ready. It’ll take less than 15 minutes.

Topics We Discuss in this Episode:

• How to craft an award-winning pitch
• Struggling with credibility? Here’s what you need to know!
• The best time to pitch for press
• Why pitching is relevant at all times – even if you’re pivoting
• Main reasons why pitches don’t get accepted
• How to pitch before your products are fully ready
• Why it’s important to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”

Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.

If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”

This episode is for you.

Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.

Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.

Topics We Discuss in this Episode:

• How to write a standout, attention-grabbing pitch
• The do’s and don’ts of pitching
• Tips for pitching your story (and making it irresistible)
• Effective ways to follow up on a cold email
• Powerful email subject line that gets clicks
• How to use social media to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
• Follow Vincent on Twitter
• Follow Parents Club on Instagram
• Find out more about Parents Club
• Check out the Parents Club app
• Sign up for the FREE newsletter for modern parents

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.

Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.

Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.

Topics We Discuss in this Episode:

• How to troubleshoot and improve your pitches
• How to start seeing PR opportunities all year round
• Why you shouldn’t rewrite an entire pitch to land more press
• Why knowing relevant news and seasonal trends is important
• Why every “no” is an opportunity to turn it into a “yes”
• How PR and media coverage helps you serve more people
• Why learning great PR pitching practices is a $10,000/hr skill

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Great weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of year. So small business owners and entrepreneurs, listen up! In this episode, I share tons of unique spring/summer story angles editors, and publications are sure to love.

From spring/summer holidays and important dates to graduations, physical fitness, travel, beauty, fashion, and everything in between – I show how YOU can fit your product and expertise into any of these spring/summer hot topics, even if you think your story doesn’t have a place in a specific space or season.

This episode is proof that there’s never a bad season to pitch your story. So get your pen and paper out, and get your creative juices flowing. Or, at the very least, take one (or all) of the story angles I share in this episode and start pitching.

Topics We Discuss in this Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and important events for your PR pitch
• My tried-and-true framework for finding unique and relevant angles in every season
• How trends and expert insights in your industry help your pitch stand out
• How you can approach PR like a pro (even if you don’t have any experience)

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

PR is all about amplifying YOU, your mission and voice, to reach your people. But you can’t do that if you don't feel empowered to take up space. And this is a struggle many women of color face because this world is designed to keep us small.

We can all grow beyond this struggle. This week’s guest, Dr. Greta Anderson shares her story as someone who she didn’t see represented very much in her industry, a golf educator and Black woman. You’ll walk away knowing that you can learn how to take up space too.

Topics We Discuss in this Episode:

1. Why you’re the best person to tell your own story
2. The non-traditional ways PR can benefit your business
3. How PR is a social justice tool

Resources Mentioned:

1. Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
2. Know more about Dr. Greta; https://drgretagolf.com/

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

1. Get the PR Starter Pack
2. 10 Story Angles to Pitch
3. Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

So much of business is accepted as the norm simply because it’s always been that way. Regardless of the harm these norms cause.

What happens when we reject bro-marketing and choose another path?

I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation.

We have so many options when it comes to marketing and how we grow our business. I was able to blow my goals out of the water by diversifying my strategies and trying new things.

This one lesson has led to the highest ROI in my business. So when you feel out of alignment, try new things and challenge the norm.

I shared about this transformation as a CEO with Ellen Yin on her podcast, Cubicle to CEO.

Topics we cover in this episode:

• How I pivoted from a government career to CEO
• What I’ve learned from slowing down
• How I’m rejecting bro-marketing and harmful business norms

If you want to land your first feature for free while staying true to yourself, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

RESOURCES MENTIONED:

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

Know more about Ellen Yin and Cubicle to CEO: https://cubicletoceo.co

ADDITIONAL RESOURCES:

Watch the PR masterclass

Get the PR Starter Pack

Join the Small Biz PR Pros FB group

Listen On Your Favorite Podcast Platform

Follow the Podcast

Follow Along on Instagram

Follow Along on Facebook

FOLLOW & REVIEW ON APPLE PODCASTS

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!

I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Find out the answers to your biggest PR outreach questions by tuning in to this episode with Gloria Chou. You’ll get inside access from my exclusive interaction with small business heroes who are using the proven PR strategies that help them get seen, heard, and valued.

Topics We Discuss in this Episode:

• How to research journalists and press release tips
• Follow-up tips to always keep in mind when pitching
• How to use HARO in PR tips
• How to find niche journalists and media outlets
• How to increase open rates of your emails

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Episode 41: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 1)
  https://www.gloriachoupr.com/41
• Episode 42: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 2)
  https://www.gloriachoupr.com/42

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests.

Topics We Discuss in this Episode:

• What unethical marketing looks and sounds like
• Expert tips on how to present and discern social proof
• Research insights on the buying decisions of people
• The importance of giving people more autonomy to decide to buy
• How our marketing should speak to the people we serve
• The process by which organic PR can help boost any business

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Brittany McBean:
  https://brittanymcbean.com/
• Subscribe to Brittany McBean’s YouTube Channel:
  https://www.youtube.com/@BrittanyMcBean
• Connect with Brittany McBean:
  brittany@brittanymcbean.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you’re terrified of putting yourself out there to do PR, this is a can’t-miss episode with Alexandra Harbushka. You’ll discover the right mindset and pitching techniques that will help you rise above your fears. In that way, you’re not only getting seen, but you’re also helping more people with your story and your business.

Topics We Discuss in this Episode:

• How ‘imagined fear’ can stop you from moving forward
• Why you need to go back to your ‘Why’ to face your fears
• Mindset hack to deal with haters and negativities
• Getting specific with niche to send out your message
• Leveraging media features for marketing and PR
• The main reason why you should just start pitching

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Alexandra Habrushka:
  https://www.lifewithherpes.com/start-here
• Get your free e-book from Life with Herpes:
  https://lifewithherpes.simplero.com/page/281203

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve.
Topics We Discuss in this Episode:

• Why pitching requires you to peel the layers of your business
• The two must-haves that make your cold pitch stand out
• How to test if you are specific and relevant enough in your pitch
• Making the subject lines of your pitch really matter
• The whole point of pitching—making journalists respond
• Putting out to the world the puzzles of your small business

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Listen to Small Business PR Podcast:
  https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can change our narratives as small business heroes.

Topics We Discuss in this Episode:

• What my generational trauma and scarcity really look like
• How I am healing generational trauma and scarcity
• Addressing the toxic and cancerous forms of capitalism
• The need to be more self-aware as a leader and entrepreneur
• Why you should elevate humanity in your business
• The mark of a true leader-entrepreneur

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Veronica Romney:
  https://www.veronicaromney.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.

Topics We Discuss in this Episode:

• What exactly is SEO?
• SEO’s several advantages over social media
• How long does it take to see business results through SEO?
• PR strategies that boost your SEO and help produce results
• Why small business owners should understand SEO first
• The changes in SEO algorithms that you should be aware of
• Actionable steps and mindset to get started with SEO

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Get to know more about Laura Peters:
  https://mikeandlauratravel.com
• Follow Laura Peters on Instagram:
  https://www.instagram.com/mikeandlauratravelblog
• Subscribe to Mike and Laura’s YouTube Channel:
  https://www.youtube.com/c/mikeandlauratravel

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Clear away the three biggest mental roadblocks you may have as a small business founder by immersing yourself in this episode with Gloria Chou. It’s time to shift to an abundant mindset, so you can finally be seen, heard, and valued.

Topics We Discuss in this Episode:

• The real reason why compounding matters in PR
• The most important mindset that a small business founder should have
• Realizing the most important skills in PR
• Why PR must be about broadening your network
• Cultivating your skills, relationships, and mindset for your business

Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

Small Business PR Podcast:

Episode # 2- The CPR Method: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

Episode # 38- How to Pitch Business Services: https://www.gloriachoupr.com/show-notes/how-to-pitch-business-services-and-products-to-secure-pr-and-paid-consulting-opportunities-with-dermatologist-and-inventor-dr-ross-radusky

Episode # 67- 3 Ways PR and Visibility are Changing: https://www.gloriachoupr.com/show-notes/3-ways-pr-and-visibility-in-media-are-changing-in-2023

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framework that’ll help you go from unknown to being a seen, heard, and valued small business hero.

Topics We Discuss in this Episode:

• Key differences in pitching TV shows and online publications
• Objectively finding the uniqueness in your product and services
• Why goodwill and relationships with journalists really matter
• Expert steps to get inside a top journalist’s inbox
• The right people and time in the TV industry to offer your pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Tijana Ibrahimovic on Instagram:
  https://www.instagram.com/tijanastyle/
• Know more about Tijana and her work:
  https://popstyletv.com/author/tijana-ibrahimovic/

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.

Topics We Discuss in this Episode:

• Turning a passion project into a small business
• The power of maximizing channels for your PR efforts
• Revelations and realizations about paid advertisements
• How the CPR method can help you attract top media outlets
• What you must emphasize in your pitch as a small business
• Connecting with journalists even after your first pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jessica Santander on Instagram:
  https://www.instagram.com/Jessicasantander_designs/?hl=en
• Know more about Jessica Santander:
  https://jessicasantander.com
• Be VIP friends and get 15% off your first order:
  https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTV

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued.

Topics We Discuss in this Episode:

• The truth on how people will continue to judge you
• How the mindset of action sets you up for success
• Is there a right time to start with PR?
• Why you should know your message better than anyone
• Facing the truth about the importance of your story

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Listen to Small Business PR Podcast Episode # 65:
  https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-again

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued!

Topics We Discuss in this Episode:

• What a winning subject line for emails really looks like
• Generating content ideas and inspirations for your pitch
• How to use data points for your subject lines and PR pitch
• Winning subject lines to become a person of authority
• Repurposing subject lines and content ideas to other usable forms

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Pitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve.

Topics We Discuss in this Episode:

• Why pitching for PR is all about the right timing
• The brutal PR truth you should know before getting on a podcast
• How to make people listen to you through the CPR method
• The contents that matter most in creating your pitch
• Expert insights on why small business founders should get on a podcast

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Izolda Trakhtenberg on Instagram:
  https://www.instagram.com/izoldat
• Connect with Izolda Trakhtenberg on LinkedIn:
  https://www.linkedin.com/in/izoldat/?original_referer=
• Follow Izolda Trakhtenberg on Twitter:
  https://twitter.com/IzoldaT
• Visit Izolda Trakhtenberg's official website:
  https://izoldat.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It's time to grow a profitable business without sacrificing your values this year. Top podcaster and community builder Pat Flynn shares his secret to building a multi-seven-figure business while putting PEOPLE before profits and how to sell without selling. This episode is designed to help you in your PR journey so you can finally be seen, heard, and valued through serving people!

Topics We Discuss in this Episode:

• The challenges of profits versus people in growing your business
• Why the comparison game kills passion in serving your customers
• The right questions to ask in organically growing your business
• Maximizing the energies of co-creation and collaboration
• How to really bring value to the customer experience
• Translating the service mindset into your PR pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Pat Flynn on Twitter:
  https://twitter.com/patflynn
• Subscribe to Pat Flynn's YouTube channel:
  https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxw
• Learn more about Smart Passive Income:
  https://www.smartpassiveincome.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Make your pitch stand out from the crowded inboxes of journalists! Tune in to this episode so you can stop committing the same mistakes and start getting more responses from your pitches. Soon enough, you'll land that media feature you genuinely deserve.

Topics We Discuss in this Episode:

• No fluff, no bluff subject lines that get your pitch noticed
• Why relevance is the secret to a successful PR strategy
• Structuring a solid and easy-to-follow pitch
• Expert insights on how to craft attention-grabbing pitches
• The reasons why specificity always matters in your pitch
• How to demonstrate your value to the journalists' audience

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast:
  https://www.gloriachoupr.com/show-notes/the-worst-pitches-ive-ever-received-dont-let-this-be-you

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Captivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world.

Topics We Discuss in this Episode:

• A storyteller's unique take on storytelling
• Why storytelling is the new marketing
• The problems with abusing and complicating storytelling
• How vulnerability in storytelling leads to customer trust
• Making stories as valuable tools for your business
• Improving your storytelling prowess through proven techniques

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jude Charles on Twitter:
  https://twitter.com/JudeCharles
• Visit Jude Charles' website:
  https://judecharles.co
• Subscribe to Jude Charles' newsletter:
  https://judecharles.co/newsletter

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run.

Topics We Discuss in this Episode:

• Why you should invest in compounded organic traffic
• The harsh realities of social media to your PR efforts
• Maximizing ROIs by playing the long-term game of PR
• Why you should connect with freelance writers and contributors
• The main reason why journalists will refer to small business founders
• Leveraging your message to the world through your pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.

Topics We Discuss in this Episode:

• Who should receive your pitch: the writer or the editor?
• The ins and outs of following up on your pitch
• Maximizing relevance and timeliness in your emails
• The secrets to creating a compelling and effective pitch story
• Insights on writing for diversity and inclusivity

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Danielle Broadway on Twitter:
  https://twitter.com/BroadwayWrites
• Follow Danielle Broadway on Instagram:
  https://www.instagram.com/dbroadwaywrites

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.

Topics We Discuss in this Episode:

• How the scarcity mindset misaligns you from your values
• The power of leaning into radical generosity while setting boundaries
• Flipping the scripts of PR messaging in your business
• Leadership lessons on running a small business
• The magic of leading by inspiration, not by control or micromanagement

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.

Topics We Discuss in this Episode:

• Why customers are expecting more value for their money
• Moving from coercive persuasion to value-based messaging
• Lessons from a business expert to generate millions in revenue
• The myths of mindset in the marketing industry
• Crafting and delivering on your business' promises
• How personal vulnerability inspired genuine connection with customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Visit Tarzan Kay’s website:
  https://tarzankay.com
• Read more true stories from Tarzan Kay:
  https://tarzankay.substack.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.

Topics We Discuss in this Episode:

• The qualities of the most successful business founders
• Why journalists care more for their readers than you
• The real reason why business founders fear change
• The pitching elements that matter most for publishers
• Getting to the deepest core of what you do with your business
• How the organic PR model can truly help business founders

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Learn more about Jason Feifer:
  https://www.jasonfeifer.com
• Listen to Jason Feifer's podcast:
  https://www.jasonfeifer.com/build-for-tomorrow
• Download Jason Feifer's free audio course:
  https://www.jasonfeifer.com/free-training-audio-course

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!

Topics We Discuss in this Episode:

• Why the end and beginning of the year are all about PR opportunities
• Pitching angles that matter in Q4 to end the year right
• How planting seeds early in the year helps your business grow
• The many facets and reasons for pitching as early as Q1
• A new perspective on serving your customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast-Episode # 55:
  https://www.gloriachoupr.com/show-notes/how-to-get-your-new-product-in-gift-guides-from-first-time-founder-kim-behzadi

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

View Details

Show notes available at https://www.gloriachoupr.com/61

How do business founders succeed in their PR journey even if…

…they lack experience?

…they are introverts?

…they are pitching journalists for the first time?

The quick answer may surprise you!

So, allow me to be the one to tell you that the most straightforward answer I have doesn't involve rocket science or require a Ph.D.

If only business owners did this activity more often, they would have increased their chances of long-term success. More people would have valued their businesses and acknowledged the founder's efforts.

As promised, the answer is nothing fancy, and it's this—you must show up!

You must be a visible and valuable resource to journalists and your audience!

Here in the Small Business PR Podcast, we're all about helping you develop that confidence to show up and be visible proof of expertise and authority.

That is why in this episode, we want to show you that even if it feels impossible to show up, there are ways to overcome it. Ivory Howard, a new student of the PR Starter Pack and a first-time business owner, joins us today to share being visible can help you land those top-tier media features.

"You just need to be visible. You need to be in their inbox in order to take advantage of an opportunity that they have for you. So just start the conversation, and that will be really helpful to you because once you start pitching, you'll get feedback. You'll see whether or not you need to tweak your pitch a little bit. So, get into the inbox."
-Ivory Howard

Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!

Topics We Discuss in this Episode:

• Why visibility is a top priority in doing PR
• The best places and the right time to be visible online
• Optimizing social media for PR visibility purposes and connection
• Why you shouldn't fear sending that pitch to the journalist
• Finding your voice through pitching and connecting with people
• Routines and habits to build your mindset for PR visibility

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Know more about Ivory Howard: ivoryhoward.com
Get access to Ivory Howard's Free Program: Fit in Five Challenge

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: https://www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/60

Seeing the worst in something is not always totally wrong.

Sometimes, the best and most straightforward way to learn is by seeing examples that don't work. It gives you the necessary reality check.

This is particularly true when you discover the process of crafting pitches that could help you land PR features.

It's easy to get lost in the ocean of information telling you what makes a good pitch and what a bad one looks like. However, you can't entirely rely on theory and concepts concerning PR. Nor can you depend on your writing abilities.

You have to understand what your recipient wants and needs for their audience!

For instance, the one you are pitching may need someone who can inspire their audience and provide value to their publication.

Here in the Small Business PR Podcast, I don’t want you to waste your efforts, get your pitches unnoticed, and fall into ineffective pitching practices.

In this special episode, I will walk you through some of the worst pitches I have received and see how we can transform these bad ones into better pitches so that you can also craft your best pitch very soon.

“Even if you're just one step beyond, then you can feel confident to start sending that pitch. Remember, your first pitch is probably going to be awful. But the more comfortable you are sending these pitches, the better you'll be.”
-Gloria ChouIf you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve.

Topics We Discuss in this Episode:

• Common elements and practices that make your pitch look bad
• The importance of researching the recipient of your PR pitch
• Why credibility is the least important factor when pitching
• Actionable steps to getting your pitch easily noticed
• Why pitching specifics matters more than you realize
• Giving value to the journalist, the press, and their audience

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Small Business PR Podcast-Episode # 2: The CPR Pitch Framework

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: https://www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/59

Is there room for small and bootstrapping businesses to get featured on the gift guides and product lists?

What odds publishers will include your products in those highly coveted lists, especially if you compete against the big players?

Truth be told—it's even more challenging now because there are so many aspiring founders like you.

You may need to seek insider information on how publishers select the best products for their holiday gift guides. That's one way to get you ahead of the game of PR.

But the question is, where do you learn the right information on how journalists and publishers identify the gifts that suit their best product lists?

Worry no more, for I've always got you covered in your PR journey!

In this episode, it's your turn to discover the pitching and publication process for gift guides straight from the words of Victoria Giardina. She is a seasoned commerce reporter and knows what small business founders like you should do to succeed in pitching holiday products and gift guides.

"My biggest advice is not to lose hope because in some way, if it appeals to that audience, then it's a good chance that it will work out in the end. If it's not a fit for one publication, it may be a fit for another. So that's also something to keep in mind."
-Victoria GiardinaDiscover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve.

Topics We Discuss in this Episode:

• Discovering the ocean of opportunities to get product features
• An insider's view into the business of gift and product guides
• Why small businesses should continue pitching
• How business founders can leverage organic coverage
• Optimizing your PR pitch with new approaches
• The PR relationships that matter when pitching

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Follow Victoria Giardina on Instagram: @victoriagiardina
Get Victoria Giardina's books now: Sailing Home and Work of Art
Consult Victoria Giardina: victoriarosegiardina@gmail.com

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/58

Can small businesses really change the world?

Like most entrepreneurs, you have a deeper reason why you wanted to do business in the first place.

For some, their businesses started as a hobby. Others considered starting their business because they saw an opportunity to help people.

If it isn't clear what you're trying to achieve with your business, you can't achieve the desired success level. It would be hard to see how you can solve a problem.

But how do you achieve that clarity with your mission?

It's simple—make PR a core part of your business!

This will help you refine your offer; you'll see your business's relevance to the market. By doing PR, you establish credibility and clarity for your brand.

Most importantly, doing the CPR method will eventually connect you with the right people and institutions. They can help you share the massive things your small business is sustainably doing.

And there's no better person to spread the word about your business's mission than YOU!

In this episode, it's our goal to help you create unconventional but proven ways to share your business' mission with the world through organic PR. Hear these bootstrapping insights from our podcast guest, Natalie Lennick, as she shares what it takes to do sustainable business and PR in the long run.

"If you give your brand to a PR agency, you're also giving up control. You may find yourself in places that don't fit with your ethics or with what you want your company vision to be. Being able to do it in-house gives me complete control over how my company is presented to the outside world."
-Natalie LennickIf you are on a personal mission to add value to the world through your small business, then this episode is what you need.

Topics We Discuss in this Episode:

• How a personal mission drives the business founder's success
• Overcoming rejections and fears in pitching journalists
• Facts and expert insights into sustainable living
• The journalists' trail that you should follow when pitching
• Why you should maximize organic media to build your brand

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Discover more about Green Ablutions: https://www.greenablutions.com/
Follow Green Ablutions on Instagram: @greenablutions
Get 10% off through 31st of December 2022: Code: GloriaPR10

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: https://www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/57

What's the best way to make your target customers finally purchase your product?

Do you publish it on your website? Post on your social media accounts? Perhaps, you might have already considered going into retail.

Finally, how can you really be of service to people through your products?

As business founders of products, these are the questions you try to answer daily.

But let's face it: your small business cannot compete yet with other industry leaders if, in the first place, you and your product are not heard, seen, or valued.

That is why you need to leverage the power of the journalists!

They have a broader and more intimate reach to your market than you could have really imagined at first.

Now, that doesn't mean you'll be begging journalists to write about your story or your products in their publications.

So, what does it take for them to recognize you finally?

The truth is—it all boils down to how you can creatively and uniquely pitch before journalists.

It is no coincidence that, in this episode, we are bringing Emily Cieslak, a commerce editor. This way, you can hear it straight from a journalist who'll share some of the most critical insights and tips to get your products featured in shopping guides.

"That's the biggest mistake. It's trying to just email the same pitch to as many people as possible and not really understanding. Every magazine is slightly different, has a different voice, a different tone, and covers different products. Just know who you're pitching."
-Emily CieslakIf you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides. Topics We Discuss in this Episode:

• Practical steps to prepare for pitching your product
• Understanding what shopping guides are really for
• What makes a great pitch according to a journalist
• The biggest pitching mistakes of most business founders
• How you should connect to a journalist before and after your pitch

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Resources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Follow Emily Cieslack on Instagram: @emilycieslack
Connect with Emily Cieslack: emilycieslak.webstarts.com

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/56

"Is there some magic formula that gets your students featured on top media outlets?"

"Are the results you show for real?"

These are some of the most frequently asked questions I get from everyone trying to take their small business to the next level.

And my quick answers for their FAQs are Yes and No.

For one, hundreds of my students who have applied the principles I teach are getting the recognition they deserve. They can now serve more people through their businesses from the massive attention they gained through top-tier media outlets and publications.

And let me be the one to tell you this fact: organic PR does not entail rocket science.

But don't be fooled by the simplicity of what my top PR students do.

Whether optimizing their LinkedIn profiles or getting used to rejections, these unconventional yet proven PR strategies have allowed my students to go from being unknown to becoming valued experts in their respective fields.

This brings another question to our discussion: if it were this simple, why am I still not seeing the results?

My friend, don't worry because I've got you covered!

All it takes is one inspiration to help you gain clarity in what you do so you can create more opportunities for your small business.

That is why in this episode, I will share with you the five exact observations my top PR students have in common that consistently land them media features over and over again.

"So, get in there, and don't be afraid. It's all about planting those seeds and making sure that you nurture that because you never know when the seeds will bear fruit."
-Gloria ChouIf you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too!

Topics We Discuss in this Episode:

• Maximizing social media to connect with the right journalists
• Why you should embrace specificity in your PR message
• The PR truth that every business founder must understand
• How adaptability and agility help you in your PR pitches
• Embracing rejections to move the needle of your business

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast-Episode #35- How to Get Publicity

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: https://www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/55

Nothing scares most first-time business founders than starting the business process.

On one end, you foresee the realizations of your plans. On the flip side, you also think of the worst-case scenarios, which are enough to make you doubt your capacity and your business.

Crippled by all your anxieties, you ponder— should I give PR at least a try?

Is it possible that I don't have to spend another dime just to sell my products in gift guides while I leverage the power of the press?

If you genuinely feel that your product deserves that space on those coveted gift guides, whether you're a newbie or an expert, then you have to give yourself the chance to champion your business.

Sure, it does sound like an insurmountable task, but it's not impossible, not even for first-time founders like our podcast guest, Kim Behdazi.

In this episode, let's take a deep dive into a first-time business owner's journey of going from zero to becoming a hero for her business and the community.

"These small little wins have huge ripple effects. You have to start. That's sometimes the hardest part for people. It's like they jump off the cliff. But those ripples can really have a big impact."
-Kim BehzadiIf you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.

Topics We Discuss in this Episode:

• The # 1 trait that business founders must possess
• Making buckets of priorities for your business and PR
• Why PR, not social media, is the path for marketing your products
• A trifecta model for following-up journalists
• Instilling relevance for pitching in gift guides all season long
• How your small wins lead to the most extraordinary ripples for your business

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Kim Behzadi on Instagram: Read It and Eat It Box
Know more about Kim's Products: booksnbread.com
Get 10% off your first order: Code: SmallBizPR10

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

Go to gloriachoupr.com/masterclass to register for my FINAL live training of 2022, taking place on October 4th and 5th

View Details

Show notes available at https://www.gloriachoupr.com/54

Your service-based business is only as good as your PR efforts!

But why is that so?

Look—you may have been certified as the 'most skilled service provider' in your industry, but if most people don't see it that way, will they even come to you?

Most importantly, if you can't position yourself in the market as the go-to person or just being available for people's needs, you might not be in this business in the long run.

It's no longer enough that your business would rely on traditional marketing and PR strategies to showcase your services. That's because people don't want to be sold to!

What people need to see is if your services can be valuable to them.

Believe me—there's no better way to give value to your market than to land yourself a media feature, whether as the industry expert or an insight contributor.

In the grander scheme of things, that one contribution you made could drive all the attention you need.

That is exactly what our podcast guest, Dr. Noora Ali, will highlight in this episode to help you find inspiration on how your service-based business can land that free media feature.

"Just getting that first few yeses or maybes or even a sliver of interest can make all the difference in your confidence and say, 'Okay, I can do this. I can do more.' So, it's just really just taking that leap of faith and just doing it. Just send out that email. That's really going to just keep the train moving, keep it rolling."
-Dr. Noor A. Ali

If you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to the world. It's your time to land the free media features you deserve.

Topics We Discuss in this Episode:

• PR Insights from a service-based entrepreneur
• Finding inspirations and ideas for PR pitches
• Why your 'expert opinions' matter more than ever
• The main reason why you should not sell before journalists
• How to go from cold outreach into inbound leads
• Reaping all the ROI you deserve because of your PR efforts

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Dr. Noor Ali on LinkedIn: Noor Ali
Follow Dr. Noor Ali on Instagram: Dr.NoorHealth
Visit Dr.Noor Ali's website: https://drnoorhealth.com
Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast- Episode #32: How to Cold Pitch

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram:

Go to gloriachoupr.com/masterclass to register for my FINAL live training of 2022, taking place on October 4th and 5th

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Show notes available at https://www.gloriachoupr.com/53

Want to get your business featured in Q4? Don’t miss the last live PR MASTERCLASS of the year on Oct 4+5 and see how you can get into a gift guide, get brand awareness, and more SALES this year. Register now: www.gloriachoupr.com/masterclass

Gift guides—they're everywhere during the holiday season!

In published magazines and web articles, businesses showcase their products through these promotional tools because that's what gift guides are best known for. They let you highlight your products, inspire your customers, and make people remember you.

But getting your products featured on holiday gift guides is an even more intriguing activity that remains challenging for business founders.

Let's face this—many business owners have amazing products!

However, these same people don't often get the recognition and authority they deserve on gift guides simply because they have not really connected with the audience of their products.

Now, what does connecting with your audience have to do with getting your products featured on holiday gift guides?

This calls you to do these two significant activities— first, finding the relevance of your product to the season and the market, and finally, pitching before the right publications.

By now, I'm sure you've found more reasons to be excited about this episode. But the best reason to be hyped for this episode is that we have Jessica Toscano, a journalist, and business founder, back on the podcast this time to share with us the best actions you can take to make this the best holiday for your business.

"It doesn't matter where you are in the process, as long as you have a clear message and you believe in yourself, go on. Send those emails. The only thing that I will definitely suggest is rather than send to 20 million different publications, just to get in any gift guide, I would start off by targeting specific publications."
-Jessica Toscano

Let's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve!

Topics We Discuss in this Episode:

• The distinct purposes of gift guides
• Fitting your gift guide pitch in the publisher's timeline
• How to find the right publication to feature your product
• Insider tips and insights on pitching for a holiday gift guide
• Finding the reasons in your product all season long
• How affiliate links help your product get more visibility

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Follow Jessica Toscano on Instagram: Jessica Toscano IG
Connect with Jessica Toscano on LinkedIn: Jessica Toscano
Follow Jessica Toscano on Twitter: @msjtoscano

Additional Resources:Watch the PR masterclass:

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Show notes available at https://www.gloriachoupr.com/52

Have you ever wondered how to get your product or service into one of those coveted gift guides or best product lists?

As a business founder, you definitely want to answer this question if you're going to zoom ahead of all the holiday competition and craze.

Landing a media feature in any gift guide or product roundup is not just about public exposure. It's, more importantly, concerned with your business benefiting from all your PR activities. At this time of the year, nothing moves your business and revenue more than getting into even one of these game-changing lists.

But like many other business owners, starting the process of having your products featured on gift guides eventually leads to one question after another.

More often than not, if you've been searching for answers or referring to PR agencies, you end up confused or overwhelmed. Despite doing some PR activities already, you feel it's not enough.

So, if there's one thing in PR you can do to level up your game and land on that gift guide, then you'll have to listen to what I'll have to say.

The key is giving value to the journalists.

Yes, you heard me right! But what does that exactly mean?

Simply put, giving value to the journalist through your pitch means that you, as the business founder, have to leverage on pitching with the right angle at the right season, work along with the journalists' timeline, and demonstrate how your products or services can help the journalists' readers.

In this episode, I will specifically answer more of these detailed questions on how you can get into the most well-known gift guides and product roundups.

"The point of the pitch is not the story. You're not writing the story and outlining the article in your pitch. The whole point of the pitch is to get the journalist to make a decision. That's it. Don't think about five steps ahead. Just think about the next step."
-Gloria ChouIf you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode.

Topics We Discuss in this Episode:

• Keeping an open mindset for pitching in all seasons
• The right angles that matter in this season for the journalists
• Working around the timelines of journalists and publishers
• How to best demonstrate your product/services
• Expert PR tips to attract journalists to read your pitch

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast-Episode # 1: How to Get into a Gift Guide

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

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Show notes available athttps://www.gloriachoupr.com/51

The holidays are here!

It's the frenzied time of the year for your business, and what does this mean for your products this holiday season?

There's a tight competition to be featured on gift guides. Everyone's trying to capture the market's attention, and some have even prepared as early as the start of the year.

So, what do you do?

Make a new offer? Level up your advertisement? Or update your product's sales copy?

While these are all genuine efforts for your products to be holiday-ready, the best way to make your products ready for the holidays does not actually rest on all these external activities.

To get your products ready for the holidays means that you—the business founder—must be ready, too!

All these and more insights are exactly what our special guests, Jacqueline and Minna, who are experts in products-based business, will share in this episode to help you get ahead of the competition.

"If you want to go very quickly, you need to show your face and you need to be the one that represents your brand. Because there's nobody that knows it as deeply as you, that's as passionate as you and that can sell as well as you. It will never be someone who can compare even if you hire a fantastic salesperson."
-Minna Khounlo-Sithep

If you are looking for ways to ready your products for this holiday season, this episode is meant to help you and your products be more ready than ever.

Topics We Discuss in this Episode:

• Small business realities before the holidays
• Using your best sellers to get through the holiday seasons
• Why you should be the face of your product
• Marketing Psychology 101: How people really buy products
• The room to find the sweet and unique spot of your holiday products
• How multiple streams of marketing and sales help your small business

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Join The Product Boss' free workshop series: The Product Boss Free Workshop
Learn more about The Product Boss: The Product Boss Website
Listen to The Product Boss Podcast: The Product Boss Podcast
Enroll in The Multi-$tream Machine Course: The Multi-$tream Machine

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

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Show notes available at https://www.gloriachoupr.com/50

What would it take for you to do so that journalists will finally notice your small business?

What steps do you need to take to feature your product on that famous gift guide?

Is it a compelling background story? A catchy subject line? Or do you need to send samples of your product?

You might have already tried searching for the answers almost everywhere. From their responses, most of them would say, "you do this" and "you don't do that."

However, instead of gaining clarity, you end up confused with their answers about PR.

But if you've been closely following our Small Business PR Podcast, you will have noticed that the PR themes and topics we consistently share are unconventional yet proven to produce results.

Whether that's keeping your pitch to a certain length, optimizing your website, or knowing the best time of year to pitch before journalists—we can genuinely say to you that these are the exact steps you must do and not do, so you can get all the recognition you deserve!

Most importantly, that's because the people we're bringing to our podcasts serve as experts in their fields, continue pitching their products and services, and eventually sow the fruits of their PR activities.

In this episode, our guest, Jessica Toscano, a journalist, and business founder, will discuss and emphasize the Dos and Don'ts that will put you not only on top of the journalists' minds but even propel your business further.

"You have a strength in pitching as yourself because nobody knows your product, company, or brand better than you do. And it's personable. You're not relying on anybody else to do that for you. So, you really do want to take that time to own it."-Jessica Toscano

Join us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts.

Topics We Discuss in this Episode:

• An insider's view of what a journalist's inbox looks like
• Keeping your pitches concise yet meaningful
• Why are you the best person to pitch your product or service
• The elements that matter most in your pitch for journalists
• How envisioning your life leads to better pitches and messages
• Following the right timing and timeline when pitching

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass
Follow Jessica Toscano on Instagram: Jessica Toscano IG
Connect with Jessica Toscano on LinkedIn: Jessica Toscano
Follow Jessica Toscano on Twitter: @msjtoscano

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available athttps://www.gloriachoupr.com/49

Between all the noise of PR, you'll find thousands of companies and business owners distributing fresh press releases every day and everywhere!

Everyone is trying to attract the media outlets' attention through press releases on newswires, social media, and even extravagant conferences.

Without a doubt, you'd want to produce a press release that creates genuine buzz among journalists. It would help if you found ways to make media outlets be interested in you and your story.

And the first outstanding step you can make is to examine the 'great press releases.'

If you've been following our discussions on Episodes 41 & 42 about the significance of press releases for organic PR, you'd be more interested in what I'm about to share with you!

In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition.

"The most successful press releases are used as conversation starters and as seen as a tool to get on the radar because it's not the entire journalist story. It's just a way to get the journalist to be interested and then get on the phone with you so that they can ask you more questions in hopes that they will turn it into an article."
-Gloria Chou

You just can't miss this episode if you finally want to launch and create that great press release!

Topics We Discuss in this Episode:

• How being specific makes your press release great
• Examining exemplary press release structures and content
• The importance of concise and relevant messaging in press releases
• How press releases help you in your SEO and PR activities
• The elements and characteristics of a well-performing press release
• Insider tips and tricks in testing your press release

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Let Gloria Chou write your press release: Gloria Chou VIP
Small Business PR Podcast: Episode # 41: Understanding Press Releases
Small Business PR Podcast: Episode # 42: Leverage Press Releases

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available athttps://www.gloriachoupr.com/48

Many people say, "Experience is the best teacher," but I would like to disagree.

Here's why:

Let's face it—experience alone is never enough.

You may be the founder of several business startups but never got to let these enterprises flourish. You may also have been reaching out to media outlets so that more people will recognize your business. Yet, despite these activities, nothing's really working.

Many people who want to do PR feel paralyzed because of their fear of inexperience. But you noticed that some business founders who do PR, followed the same script, and applied the PR methodology you've discovered, and now, they're succeeding.

And here you are, often finding yourself taking one step forward, two steps backward. This cyclic experience makes you ask, 'I've experienced a lot, but why can't I land that breakthrough?'

The answer, my fellow business founder, is that these people have found better teachers. Their teachers’ names are experience and reflection. And I can't separate them from each other because they work so well together.

Only then can you find the best PR lessons.

One lesson I learned from my PR experiences and reflections is to learn from the best people in the industry.

That is why in this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.

"We've been doing PR. We've been studying PR for so long. We've been working with agencies who are doing other things. But if we can find one golden nugget, and we have, if we can find one golden nugget, it's so worth it for us to be faster, more efficient, better pitching, easier yeses, and all the things."
-Stacy Tuschl

Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in.

Topics We Discuss in this Episode:

• Strategies for prioritizing PR and business activities
• How to build momentum for your PR exposure
• Why you should track what’s working for you
• The power of the snowball effect in PR
• An insider’s look into the inbox of podcast producers
• The #1 nugget of wisdom in PR you must know

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Gloria Chou's Starter Pack: PR Starter Pack
Gloria Chou's Masterclass: PR Masterclass
Follow Stacy Tuschl on Instagram: @stacytuschl
Join the Foot Traffic Community on Facebook: Foot Traffic™ Community

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/47

What destroys most PR dreams and plans before they even take off?

The quick answer—is self-limiting beliefs.

Often, these limiting beliefs come in mental whispers like, "I don't have a college degree," "I'm too young to charge that rate," or "Nobody will listen to my message because I'm a woman!"

These self-doubts come so frequently and powerfully that they cripple you and make you think, 'I don't know when my time will come' or 'I can't do this at all.' No sooner than that, you find yourself that you are already out of time, energy, and resources.

Do you often feel the same with your PR journey and efforts?

The good news is that you are not alone; the even better news is that you can change your PR narrative.

This is why in this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.

Now, you may be asking, how is that even possible?

Well, the stories you tell are the same stories you sell. So, why not make your story so good that journalists and TED Talks would put you in the spotlight?

That's what our guest, Sandy Lin, a business founder at the age of 19 and content creator, hopes to inspire you with her stories and insights.

"If you wait, you're just going to spend all your life waiting. And there's never really that perfect moment. And that should give you the confidence. There are so many people out there that are doing it. They're probably not better than you. If anything, they're literally exactly the same. And all you got to do is really understand that if not now, then when?"
-Sandy Lin

Topics We Discuss in this Episode:

• Ways to overcome impostor syndrome and self-doubts in doing PR
• How creating your story helps you build your brand
• Crafting messages (DMs and emails) that journalists can't resist opening
• Why practicing your pitch is better than waiting for the right timing
• The benefits of always pitching before media to clarify your narrative
• Utilizing your story to create more business opportunities

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass
Connect with Sandy Lin on LinkedIn: Sandy Lin
Follow Sandy Lin on TikTok: Sandy Lin’s TikTok
Follow Sandy Lin on Instagram: Sandy Lin's IG

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available athttps://www.gloriachoupr.com/46

Do cold pitches result in colder shoulders and colder replies?

More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a 'yes,' 'not now,' or 'maybe.' Worst of all is not getting any response from them!

Somewhere along the cold pitching process and the hundreds of sent emails, you can easily turn discouraged when nothing falls accordingly to your PR plans.

But what if I told you that, as my message has always been, there are untraditional yet proven methods that will help you produce results and get you featured?

More importantly, you can apply these methods to your cold pitches!

"Landing media is not only about growing our business, our expertise, our visibility. It's about redefining what the entrepreneurial landscape looks like. Because we cannot seek the representation of diverse entrepreneurs if we don't see ourselves reflected back at us."
-Gloria Chou

So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching!

Topics We Discuss in this Episode:

• Realizing the truth that you always have the potential to pitch
• The primary fear that holds you back from pitching
• How being of value helps you get the journalists' attention
• The cold and hard truth about timing and sending your pitches
• Pro tips for an email that journalists will surely remember

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Gloria Chou's PR Starter Pack: PR Starter Pack
Small Business PR Podcast: Episode # 1: Pitch for Gift Guides
Small Business PR Podcast: Episode # 29: Get Onto Business Insider
Small Business PR Podcast: Episode # 32-Cold Pitch to Forbes
Small Business PR Podcast: Episode # 38- Secure PR and Paid Consulting

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoup

View Details

Show notes available at https://www.gloriachoupr.com/45

Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message?

You've been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that media feature remains elusive.

Don't worry if you feel that way, for what I'm about to share with you is a PR leverage I had not discovered until recently. You may also be surprised that few business founders have taken advantage of this tool and that many overlook its potential.

In reality, this is such a powerful platform that you should also aspire to get featured one day.

And I'm referring to podcasts!

For me, I consider podcasts as game changers in my PR journey. I had never thought that hosting or guesting in a podcast could bring so much value to my business.

Now, you may be asking, 'How can podcasting really help me or my business?'

Well, podcasts help you in several ways like clarifying your message, finding the right audience, connecting with experts, and being genuine.

Not to mention, you gain a lot more confidence in communicating your brand through authentic conversations while just being yourself.

That is why this episode is not just about podcasts. Our special guest, Travis Albritton, a podcast industry leader, will discuss the essence of podcasting. Most importantly, he will share how podcasts can dramatically and positively change your PR journey, as with mine.

"Podcasting is the best way to cut through the noise and become an industry leader because the competition is actually really wide open. And if you just commit to sticking with it for an extended period of time, it won't be long before you rise to the top."
-Travis Albritton

Whether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!

Topics We Discuss in this Episode:

• Understanding the business of podcasting
• Why business founders should try podcasting at least once
• The numbers that matter in podcasting
• Tips for crushing your guest podcast interview
• Identifying the right shows to pursue guest spots

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Gloria Chou's Starter Pack: PR Starter Pack
Travis Albritton's Email: travis@christcentered.marketing

Additional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/44

PR and introverts are two words that don’t usually appear together in a sentence.

Initially, it seems that introverts already have this unfair disadvantage and that there’s just no way they can do any PR activities.

But if there’s one insight that PR has been teaching us, and it’s this—you can pitch yourself and your business by following a proven method that works.

For many introverts and business founders still doubting their abilities, the confidence you’ve been searching for may be found by immersing yourself in unconventional yet proven PR strategies.

It will take some fitting of the pieces of the PR jigsaw puzzle until you can finally have your breakthrough, and it will be all worth it!

And we’re not even telling you that you should stop being an introvert.

All it might take is that you, as an introvert or a business founder, discover and apply these strategies to help you communicate your message and position yourself as an expert in a world full of noise.

In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.

“What I want people to take away is that public speaking and media appearances published in the media are a great way for introverts to get visibility on their business.”
-Madeline Schwarz

Whether you’re an introvert, extrovert, or a little bit of both, you can definitely gain refreshing insights from this episode in crafting your PR pitch and structuring your PR presentations. You deserve to be heard! You deserve to be featured!

Topics We Discuss in This Episode:

• Why introverts should write and speak to the media for PR
• Showing a mindset of resilience in pitching as an introvert
• The PR hacks for introverts to navigate their way in pitching
• Fitting the pieces of the PR jigsaw puzzle
• How to construct concise and captivating PR presentations

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass
Gloria Chou’s PR Starter Pack: PR Starter Pack
Madeline Schwarz’s LinkedIn: Madeline Schwarz
Madeline Schwarz’s Website: madelineschwarzcoaching.com

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/43

It’s that time of the year again—spring and summer!

If you’re a business owner or an entrepreneur, this only means that you should have more reasons to do PR in these seasons.

From graduation to physical fitness to skincare, there’s an abundance of inspiration that you can draw from. Nearly everyone’s taking advantage of all the emerging and creative themes brought by spring/summer.

While all these seasonal details look promising and customary, it’s easy to fall into the trap of the crowded business owners who have been doing the same PR activities for a while but are still not noticed by the right people and institutions.

In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.

“There are always ways to pitch your story. Whether it's one that has data or has predictions, that talks about trends, maybe taking a stand, or sharing your perspective, there is always a season and a reason to pitch your story.”
-Gloria Chou

If you’ve been looking for some PR inspiration for this spring/summer season, now is the best time to tune in and get your PR groove going. Make these seasons matter by pitching stories and angles that will make journalists notice you.

This episode was made for you because there is always a reason to pitch your story in every season!

Topics We Discuss in This Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and events for your PR pitch
• The framework for finding unique and relevant angles
• Using trends and expert insights to pitch your story
• How you should approach PR as an expert

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass
Gloria Chou's PR Starter Pack: PR Starter Pack
Gloria Chou PR Podcast: Episode # 2, The Pitch Framework

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/42

There are many elements that go into the quality of a press release, but the most important is that it's well written.

It's not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t connect with your audience?

Developing a unique messaging strategy is essential to connecting with your audience and getting them to click.

In addition to unique messaging, a great press release also includes the use of visually appealing infographics and images.

A catchy headline is also important. It grabs your audience's attention and compels them to read on. You want your headline to be informative and captivating, not too long or complex, and always relevant to the story at hand.

Nailing these elements together is what eReleases Press Release Service does best. Mickie Kennedy, founder and president of eReleases, has been recognized for his efforts to develop an effective PR strategy, and now he’s helping other organizations do the same!

“So many people have success with PR when they've approached it with an openness and a willingness to try it and test it. The media is just looking for great content. And a lot of it comes from really small companies, people who have large ideas. If you're willing to share those ideas, you can really go far with PR.”
-Mickie Kennedy

This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!

Topics We Cover in This Episode:

• Crafting the elements of an effective press release
• Why every business needs a unique story to tell
• Why media relations are essential in press release distribution
• How your headline makes or breaks press releases
• How to use press releases for SEO
• Why eReleases is a great option to get your press release published

Check out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vip

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Resources Mentioned:

Check out eReleases website at: eReleases.com
Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
Press Release Topic Ideas: the Ultimate Collection

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/41

In this digital age, press releases are everywhere. They’re considered the start of some landscape-changing activities in the industry.

Well-reputed media outlets, social media personalities, and even the ordinary individual want to get ahead of everyone in terms of the latest developments in a business. Hence, press releases are strong starting points to pitch new content that the target audience can consume.

However, creating a press release is not just as straightforward as reporting facts. Some specific skills and arts are required to make a press release more attractive and worthy of the people's attention.

Furthermore, the prevalence of digital platforms for press releases has changed how businesses may want to gain more traction at reasonable prices.

That is precisely where Mickie Kennedy, founder, and president of eReleases, comes in. His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.

“Some of the things that are really important is owning your own story, being authentic. Sometimes, it's like, who's your hero? Who's your enemy? That story that you can certainly build in a press release. There are things like researching your industry for blind spots.”
-Mickie Kennedy

Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.

Topics We Cover in This Episode:

• Understanding press releases and newswire
• Using press releases as leverage
• Exploring unique forms and types of press releases
• Finding the ‘right’ timing for your press releases
• Using your unique selling proposition to gain media attention
• Crafting the elements of an effective press release

Check out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vip

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Resources Mentioned:

Check out eReleases website at: eReleases.com

Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy

Press Release Topic Ideas: the Ultimate Collection

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/40

As a business founder, you need to leverage social media, particularly LinkedIn, to your advantage because that’s where you’ll be able to connect with media members.

But creating a LinkedIn profile and waiting for it to be discovered by journalists and media outlets is not enough—you have to optimize your profile!

Everything matters, from the top banner to the last statement at the bottom of your LinkedIn profile. You have to be purposeful with what you put in there.

Optimizing your profile captures the attention of the members of the media and your audience. Believe me, it has worked for hundreds of my students who took the time to build their brand in the digital space.

This is why in this extraordinary episode of this podcast, I decided to go out of our conventional setup, so I can demonstrate how you can optimize your LinkedIn profile.

I directly took this training out of the many exclusive training in PR Starter Pack for you to consume and to give you an over-the-shoulder view of what I exactly do with my LinkedIn profile and messages so that people can’t resist my offer!

“Social media is such a powerful tool not only for us to connect with our audience, but also to connect with powerful members of the media, people like journalists and writers, and reporters and podcasters, who have the ability to share your story to millions of people.”
-Gloria Chou

Take this time to see in this training what I do to help hundreds of business founders propel their brands as what we do inside the PR Starter Pack. There’s no doubt that your LinkedIn profile may just be the best place to start.

You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people!

Topics We Discuss in this Episode:

• Why you should optimize your LinkedIn profile
• The primary and prized elements of the LinkedIn profile
• Making an effective and captivating bio-headline
• Hacks and tips to optimize your LinkedIn posts
• How to make LinkedIn and people like your posts
• Why you need your connections and friends on LinkedIn

If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com.

Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass
Gloria Chou’s PR Starter Pack: PR Starter Pack
Gloria Chou’s LinkedIn Profile: Gloria Chou
Corene Summers’ Linkedin Profile: Corene Summers

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/39

Once upon a time, it was 'okay' for businesses not to do much PR. The customers will come to you anyway. Once upon a time, it was also considered 'acceptable' to pitch before journalists the same way you were selling a product.

Indeed, gone are the days when you can afford to begin your story pitch with 'once upon a time,' for there are other unconventional but tested PR methods to help you get all the publicity you need.

If you're a business founder, you may find this discovery stage confusing, particularly on how you can get started with PR.

The truth is that you need not look no further except at yourself.

Don't be surprised—your story is the best place to start your pitch!

It's unique no matter how boring you may think it is because your insights into your own story are distinct from other people's beliefs and values.

This is a factor that all journalists in top-tier publications always consider—they want fresh and unique perspectives.

The best person to offer that uninhibited authority is none other than you!

That is exactly how this episode, through our guest, Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.

“You can be telling your story, but at the end of the day, it's how that impacts the listener and why they should be interested in it.”
-Kristy CarruthersFollow along in the story of this episode as we take advantage of all the elements that make a good story pitch, so you can finally get featured by top-tier publications and you can attract all the customers you want.

This episode is just right for you because we want to continue the story of all your 'once upon a time' into the most amazing tale you can possibly tell the whole world.
Topics We Discuss in this Episode:

• The beauty of storytelling pitches versus a marketing pitch
• How to take advantage of using relevant data in your pitches
• Understanding the value of op-ed columns for PR
• Why pursuing follow-ups with journalists is always worth it
• Practicing the mindset shift to land top-tier publications

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Gloria Chou PR Podcast: Episode # 32, How to Cold Pitch
Learn more about SHEcorporated: shecorporated.com

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/38

Pitching yourself, your service, or your product requires a lot of confidence and work. Sometimes, you may even need some stroke of luck.

On most days, though, you’ll find that all you need is the right mindset and the right amount of consistency to pitch your business.

Well, that may not sound extravagant or exciting at first, but the truth is—to land your first media feature and book future opportunities, you’ll have to create the opportunities for yourself!

If that even made you feel more agitated to take the next PR steps, the good news is that we have what you exactly need to hear to get you going!

And it’s not even about the technicalities or the intricacies of PR.

It’s all about you, owning your expertise or product, and building from there.

As shared by our special guest, Dr. Ross Radusky, no time is a bad time to position yourself in the market regardless of life's seasons.

“Your idea just may seem so boring or so bland and no one's going to be excited about it. But you mentioned it to someone else. They could be either in an allied field or they can be totally unrelated. But they're going to give you that confidence in that new self-awareness and those new perceptions and you could go out and pitch again.”
-Dr. Ross Radusky

Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.

All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!

Topics We Discuss in this Episode:

• How to shift to a mindset of your expertise
• Picking and pacing your pitching angles
• A comparison of pitching your service and your product
• Why optimizing your social media profiles benefits you
• The reasons why business founders must always do PR
• Creating endless opportunities for visibility

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou’s Masterclass: PR Masterclass
Check out Dr. Ross Radusky’s website: Dr. Ross Radusky
Discover more about sunshotz: sunshotz

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available athttps://www.gloriachoupr.com/37

If you’re a business owner or entrepreneur who’s either serious or still doubtful about PR, you’ll most likely have more questions than answers, at least for now.

In the last episode, we emphasized doing PR as the most important exercise that any business founder should concentrate on. I know that was a lot of information, and there’s still so much more to cover.

But I wanted to take a second to zero in on some of the toughest questions when it comes to pitching yourself before journalists.

It’s high time that your pitch and your business get recognized by the world. That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time!

“But what matters is that you are willing to put your story out there. Remember, everything you want is on the other side of the send button. So yes, you can do it! I am not special, but I was able to get featured because I was willing to pitch over and over again. I want you to lean into that energy, where you know that you are of service to your universe or community and you're providing a solution.”
-Gloria Chou

If you’ve been searching for ways and means to finally have your business be featured at the widest possible scale, look no further. This episode is just right for you!

Topics We Cover in this Episode:

• The truth about presenting yourself before journalists
• How to genuinely connect with journalists
• Finding refreshing angles for your pitches
• The PR method to help your service stand out from the crowd
• How to go about controversial and polarizing pitches
• Becoming solution-oriented and value-driven in your pitches

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou’s Masterclass: PR Masterclass

Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift or Product Guide

Gloria Chou PR Podcast: Episode # 27, How a Broker with No Connections

Gloria Chou PR Podcast: Episode # 32, How to Cold Pitch to Media

Additional Resources:

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram:

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/36

As a business founder or entrepreneur, getting publicity should be one of your top priorities!

Publicity drives customers to your business, and you can’t afford to be invisible in this digital age when competition is tight. That’s why connecting and pitching with the people who can feature you is critical.

If you’ve been closely following my PR podcast series, the chances are that you already have a clear understanding of what PR can do for your business.

However, when it comes to taking action, crafting your pitch, or contacting journalists, you might find yourself in uncomfortable situations. Worse, you might be losing the confidence you need.

In this episode, I will provide you with more unconventional yet practical strategies proven to help you get all the publicity you want.

Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.

Hence, let’s give you the clarity you need so that you can kick off your pitches, have the journalists connect with you, and, finally, have the customers come to you.

“That's why I say PR is probably the most important exercise for a founder to do themselves. Knowing exactly how to get clear on your messaging, and being unafraid to develop that relationship.” -Gloria Chou

This might be the next step you need to take your business to the next level!

If you are genuinely motivated to keep your business moving forward, you need to continue making these PR steps. That’s why you can’t afford to miss this episode!

Topics We Cover in This Episode:

• How to do cold outreach to journalists
• Writing a concise and clear message to pitch
• The best social media platforms for you to connect with journalists
• How to find the best angles to pitch
• Checking the boxes of news relevance
• The practical ways to make journalists read your pitches

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou’s Masterclass: PR Masterclass

Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift Guide

Gloria Chou PR Podcast: Episode # 12, How to Use HARO

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/35

Writing your dream book is possible! Publishing that book may be challenging, but it is not entirely out of reach. However, getting your book noticed and purchased by the public is an entirely different story.

There are far better ways to publicize your book than displaying your manuscript on the bookstore’s shelf and hoping people will notice, purchase, and read your work.

Before you formalize any deal with your book publisher or fully tread on the traditional publication path, you may want to first leverage the power of publicity.

You may have passionately written a topic from your expertise or crafted a narrative with unique plot twists. For sure, you would have high hopes for their publication and consumption.

However, when your ‘masterpieces’ do not offer any connection or solution to your audience or if they lack the necessary exposure, it may be prudent for you to take action on what our guest expert for this podcast will share with you.

Our podcast guest, Angela Engel, offers us insights and inspiration on how certain PR activities can elevate independent book authors and their works to a pedestal worthy of attention and publication.

“Everybody wants to write a book, but not everyone's an author. How are you an author? Especially in the nonfiction space, which is what I do. You have to find solutions for others. The best nonfiction books find the solution for others they serve.”
-Angela Engel

If you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and finally publish your book!

Topics We Discuss in this Episode:

• The mindset shift you need to pitch your stories
• How to plant the seeds of publication
• Hacking your way to that first media feature
• The positive impact of stories
• How to get your story off the ground for publication
• Creating unique angles for your stories

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Learn more about The Collective Studio: The Collective Book Studio Website

Follow The Collective Studio on Instagram: The Collective Book Studio

Connect with Angela Engel on LinkedIn: Angela Engel

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/34

Beauty editors are a tough crowd to please. They possess in-depth knowledge of the industry and trends, so impressing them can be quite difficult. That's why when you do get their attention (which is much harder than you'd think), you better have your game face on.People that work in the beauty industry are incredibly visual. As beauty editors, they will see thousands of products a year, so you would expect that their eyes grow tired and their standards become a bit high. You need to tick all their boxes, or you won't even be in the running for the editor's attention.

This is where the art of the pitch comes in. Not an easy task, but if you want to land the editor's attention, you have to be creative and put in a great package. It's also a delicate balance between explaining your product or service in the most concise way possible and leaving room for a long conversation.

Also, your brand story is a key part of this conversation. It sets the scene and helps to inform their decision. You want to paint a picture of yourself and what your brand is all about without being too promotional. This is your opportunity to shine, so make it worth the editor's time!
To crack the code of beauty pitches, Jihan Forbes, Allure's digital editor, offers up a few suggestions for getting your product or service across in the best way possible.

“There are a lot of beauty products, there are a lot of brands and they're all making the same stuff. You got to make it unique. You don't have to reinvent the wheel. You just need to put some rims on it.”
-Jihan Forbes

If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch!

Topics We Cover in This Episode:

• Why editors don't answer your emails
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Follow Jihan on Instagram - @itsjihanm

Find out more about Jihan - Jihan Forbes

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

Become a PR Starter Pack member before June 28th to get access to my training call with a top-tier Business Insider journalist. Submit your pitches, get feedback, and interact with me live by signing up at PRStarterPack.com

View Details

Show notes available at https://www.gloriachoupr.com/33

Your pitch is ready. You're about to press that send button…

Make sure you have your ducks in a row first!

In this episode, I’m sharing the five things you need to make sure you have correct before you press send.

First things first, start with the obvious. No misspellings, no dead links, addressed to the correct individual(s), and formatted cleanly. Take the thirty seconds to review everything, in order to send out a professional first impression.

If you need a refresher on how to send a pitch and how to cold email or cold pitch, go back to episode two of this podcast where I talk about my unique and winning CPR Method™.

Secondly, make sure that the journalist hasn't just covered something similar. If they’ve recently covered the same topic, or something close, they’re not as likely to immediately cover it again. So keep them on your radar, and save your pitch for a later day.

The third thing to focus on is an incredibly strong subject line. This is the most important part of your pitch. You want to make sure that the subject line is super enticing - without it being gimmicky. If you need help with this key element of your pitch, I’d encourage you to check out my PR Secrets Masterclass.

Number four of my mistakes to avoid, is to roll up your sleeves and get clear on your messaging. Before you send out that pitch, make sure your email is concise.

Lastly, end with a strong call to action. It shouldn’t come off as begging, or a “please”. Instead, present yourself as an industry expert that can offer connections with other people in your community.

“Say, hey, here's my pitch, here's why it matters. And I can connect you with all of these other people who can give their point of view.”
- Gloria Chou

Topics We Cover in This Episode:

• Why editors don't answer your emails
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou PR Podcast: Episode #2, CPR Pitching Method™

Gloria Chou PR Podcast: Episode #32, Vincent Phamvan

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/32

In an age where most things are just a Google search away, it’s tough to stand out from the noise and get your business the attention it deserves. That’s why, when you have something truly newsworthy to share, getting coverage in top-tier publications is the key.

But how do you get your foot in the door?

One of the ways to get in is by cold-pitching.

Cold pitches are a simple, fast, and efficient way to generate media attention. They are short and to the point.

Media outlets, editors, and journalists are busy people and don't have time for grandiose or flowery pitches. Instead, they are looking for a pitch that includes all the elements they want to see in a story. So if you want to get noticed, you need to transform what you say into what they want to read.

To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.

“Editors and journalists get a lot of pitches. And so imagine how refreshing it would be for them in a sea of pitches to actually get an email where it's like somebody's trying to help them.”
- Vincent Phamvan

If you've not tried cold pitching before or need a refresher, this episode will help you get started. And if you're already a pro, hopefully, you'll find some useful information here too.

Let's get those pitches featured in the likes of Forbes, Fast Company, and other leading players in the media industry!

Topics We Cover in This Episode:

• How to make your pitch stand out
• Pitching do’s and don’ts
• General tips for pitching your story
• Effective ways to follow up on a cold email
• Powerful email subject lines that get clicks
• How to use social media to build relationships with journalists

If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com.

Resources Mentioned:

Follow Vincent on Twitter: @vphamvan

Follow Parents Club on Instagram: https://instagram.com/joinparentsclub

Find out more about the Parents Club: Parents Club

Check out Parent’s Club app: parents.club/app

Free newsletter for modern parents @https://parents.club/

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at https://www.gloriachoupr.com/31

It often takes just one contact in the media to change everything. The caveat being that you must provide value. You must be a reliable source, that's knowledgeable, with a service-first mentality.

By going into any media relationship with this approach, it demonstrates your worth while making it clear that you’re not out to simply grab headlines or media attention.

That one mention, or one positive contact that you make in the media, can turn into multiple features over time. So always go in with a relationship mindset.

Consider the angles that you can speak about on a relatable and personal level. There’s always space to throw your name in the hat if you go in with a unique view and align yourself with what the journalist (and thus their audience) actually needs.

By thinking of media exposure as an investment in the long term, in the big picture of your entire business - media never goes away. Once you get a feature, that feature can pay off years down the road, in relationships and future opportunities.

Do you think the media is this huge thing that you’ll never have the time or expertise to pitch properly? Consider Ellen’s thoughts on whether it’s worth the investment.

“Do you have time to stay invisible? Because that's the reality. Visibility is like cash, is oxygen to a business. Visibility is that engine that gets things going. And people have to know about you to buy from you, or to interact and engage with your brand. So if they don't know you exist, even if you have the best product in the world, it does not matter.”
-Ellen Yin

If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy.

Topics We Cover in This Episode:

• The #1 hack to get featured on a podcast
• Quick tips on structuring the perfect pitch
• The best ways to get a journalist or host to open your requests
• How to foster a respectful and “of service” mindset
• Whether getting featured on TV is worth the effort

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Listen to Ellen Yin’s Podcast - Cubicle to CEO

Find out more about Ellen - ellenyin.com

Follow Ellen on Instagram - @missellenyin

Know when your emails are opened - Mailtrack.io

Check out Rory Varden’s book - Procrastinate on Purpose

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes at www.gloriachoupr.com/30

In this episode, I’m revealing the 4 golden rules of getting PR for your business. In order to level up and truly master pitching, you need to have a deep understanding of these 4 things. 

This episode also includes:

-How to be of service to a journalist 

-Podcast pitch tips from pro hosts and common pitch mistakes that turn them off

-Relationship building and growing your network 

-Rejection and why it’s the most helpful thing you can experience 

-Energy required for successful PR

If you’re ready for this year to be the year that you land press and stop hiding behind the scenes, I want you to join our Facebook group. It’s the number one place for small businesses looking to go from unknown to being seen, heard, and valued. It’s the perfect place for you to make connections, find support, and get accountability. Go to www.getfeaturednow.com to join.

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/29

Have you ever wondered what happens to all the emails that you’re sending to journalists? Are they actually reading them? How do you follow up?

These are all questions we’re answering in this episode with Entrepreneurship Reporter Jennifer Ortakales Dawkins. We talk a lot over here on the Small Business PR podcast about how to pitch to journalists and publications, but wouldn’t it be helpful to hear from someone on the receiving end of those pitches?

Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.

If you want to better understand the inner workings of the journalism industry and the journalists you are pitching to, you’re in the right place.

Jennifer is a senior reporter on Insider's Entrepreneurship team, primarily covering how to launch and scale a new business. She focuses on what brand new entrepreneurs and side hustlers should do in the first years of starting up and digs into what platforms and tools they can use, how to get funding, set their branding apart, and market to the right audience through social media. She received her Bachelor of Science in Journalism from Emerson College and is currently based in New York City.

Resources Mentioned

Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales

Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales

Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/28

How do you make sure your voice is being heard as a small business entering into a huge industry?

That’s the question that our guest, Leeanna Gantt, is helping us answer in this episode.

Leeanna created an innovative product based on her own lived experience and then got that product into magazines and onto shelves using what she learned from the PR Starter Pack.

I brought Leeanna onto the podcast because there’s so much to learn from her experience, but also because I want you to see that if she can do it, so can you.

She’s sharing what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and more.

If you’ve ever wondered what PR could do for you and your product, this is for you.

Leeanna Gantt is a mom, breast cancer survivor, and entrepreneur. After treatment for cancer, Leeanna was inspired to turn the helpful system she invented during chemo into a business. With tooktake, she hopes to help people of all ages get and stay well. One of Leeanna’s favorite things to do is to share what she has learned so far with the hope that it helps others who are starting on this crazy entrepreneurship journey.

Resources Mentioned

Visit the tooktake Website: https://tooktake.com/

Follow @tooktake on Instagram: https://www.instagram.com/tooktake/

Follow @hellotooktake on Facebook: https://www.facebook.com/hellotooktake

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/27

Is it possible to land big press opportunities without a huge budget or industry connections? You know what I think, but let’s hear from someone else who has experience with this.

Makeba Lloyd is sharing how she was able to organically land press opportunities with Refinery29, Buzzfeed, Bustle, ZoeReport, and more.

A lot of people think PR is pay-to-play, but in this episode, Makeba is explaining why that’s just not true.

If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast.

Makeba Guilan Lloyd, a Harlem-born, native New Yorker, began her 20-year professional career as a real estate associate. After an educational tour through Egypt, she became inspired to learn about the art and process of perfumery and aromatherapy. This led to a side-hustle but has recently transitioned into the beginning of her legacy.

Resources Mentioned

Visit Makeba’s Website: https://www.butterbykeba.com

Take the Scent Quiz and Use Code BB20 for 20% OFF: https://butterbykeba.com/pages/take-the-scent-quiz

Connect with Makeba on LinkedIn: https://www.linkedin.com/in/makeba-guilan-lloyd-3b160a8

Follow Butter by Keba on Facebook: https://www.facebook.com/butterbykeba

Follow @butterbykeba on Instagram: https://www.instagram.com/butterbykeba

Follow @chakrathecollection on Instagram: https://www.instagram.com/chakrathecollection

Follow @unitycodecollection on Instagram: https://www.instagram.com/unitycodecollection

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/26

Is work taking over your schedule? Do you wish that you could get more done in less time?

Neill Williams is a life coach who specializes in time management, and she’s here to share some of her best advice on how to manage your time. We’re talking about fears and objections that we have about time as well as how we view ourselves and our time.

So much of building a business is about getting out of your own way, and your mindset around time is no different. Changing the way you think about time will help you to get out of your own way on the path to getting more done in fewer hours.

If you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around.

Neill is a Master Certified Life Coach through The Life Coach School, specializing in time, $$, and business. She is the host of the Unbusy Your Life podcast (https://www.neillwilliams.com/podcast) and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.

Resources Mentioned

Visit Neill’s Website: http://www.neillwilliams.com

Follow Neill on Instagram: https://www.instagram.com/neillwilliamscoach/

Get Neill’s 30-Day Life Coach Business Planner: https://neillwilliams.com/30-day-planner-landing-1

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/25

Do you know the best story angles to pitch and get featured?

I’m breaking down the top 10 story angles anyone can pitch all year round to get their business featured in the media for free.

Whether or not you have a website, following, or viable product, these story angles will work for you. Sound too good to be true? I promise it’s not, you just need to know where to start.

The 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered.

Are you ready to land media this year? Tune in to get started.

Resources Mentioned

Episode 01: How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 Writer Margaux Lushing: www.gloriachoupr.com/1

Episode 05: How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson: www.gloriachoupr.com/5

Episode 14: How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko: www.gloriachoupr.com/14

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr

View Details

Show notes available at www.gloriachoupr.com/24

Which marketing strategy should you try next?

Our guest in this episode, Zach Spuckler, has tried them all, and he’s here to tell us what he’s learned.

There are a lot of marketing strategies out there and it can be hard to know which ones to try, especially when you’re just starting out and you don’t have a lot of funds or a large audience. This episode will teach you the strategy to try next that will help you grow your audience and make sales.

Zach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know.

If you want to take the next step with your marketing, this episode is a great place to start.

Zach Spuckler is the Founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Over the past five years, he has spent over $700,000 in personal and client ads. He's managed launches ranging from $3,000 to $300,000 and found some clear patterns that he's used both personally and professionally to create results.

He’s created result’s like a six-figure info-product launch for himself (just over $173,000 to be exact) and multiple six-figure launches managed for clients. He's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast because of his launches.

In short, after making over $1.8 million from a launch-based business, he's been in the trenches of multiple businesses and he's seen what works! Now, Zach wants to share "what works" with you!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Follow Zach on Facebook: http://www.facebook.com/zachspuckler

Follow Zach on Instagram: http://instagram.com/heartsoulhustle

Get the 5-Day Challenge Toolkit: https://toolkit.heartsoulhustle.com/challenge-launch-toolkit

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/23 

Do you want to know the best PR tools on the market? I’ve got you covered.

I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. 

I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! 

There are so many tools out there that it can be hard to know where to find the good ones. That’s where this episode comes in. 

Even if you don’t have any industry connections or related contacts, this is for you. Let’s get started! 

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/22

What’s the first question that you would ask your favorite female business owner?

In this episode, I’m chatting with Doone Roisin about what we can learn from other female business owners with amazing products.

Doone is sharing some of her best advice on how to market your product and build a brand. She’s learned these tips from her own experiences and from interviewing 250+ direct-to-consumer product founders.

If you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you.

Doone Roisin is the founder and host of the popular podcast show, Female Startup Club: A Top 10 Podcast for Entrepreneurship.

As a digital marketing expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer. As an entrepreneur, she has launched her own companies, including a direct-to-consumer jewelry brand, Female Startup Club, a 360 educational media company offering a private network for entrepreneurs, and a performance marketing agency.

Doone has interviewed over 250+ successful female founders and impacted tens of thousands of small business owners and entrepreneurs all over the world on her mission to help inspire and advance women-in-progress. Her first book, Your Hype Girl, is scheduled for release in February 2022.

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Female Startup Club: www.femalestartupclub.com

Follow Doone on TikTok: https://www.tiktok.com/@dooneroisin

Follow Female Startup Club on Instagram: www.instagram.com/femalestartupclub

Follow Doone on Instagram: www.instagram.com/dooneroisin

Connect with Doone in LinkedIn: https://www.linkedin.com/in/dooneroisin/

Get The Ultimate Marketing Plan Template & Calendar Freebie: https://www.femalestartupclub.com/free-marketingtemplate

Doone's LinkedIn podcast freebie: https://www.linkedin.com/pulse/blueprint-growing-your-podcast-top-100-globally-doone-roisin/

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/21 

What’s one thing you’ve always wanted to know about me? This episode might be your chance to find out the answer. 

This episode is different from anything I’ve done on the podcast before. We’re getting up close and personal as my partner, Matteo, and I interview each other for this Valentine's Day special. 

I'm answering questions about life, business, dreams, and more, and I’m so excited for you to get to know my partner, Matteo. 

If you’ve ever wanted to know what goes on behind the scenes, hear my embarrassing stories, or just get to know me a little better, this is the episode you’ve been waiting for. 

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/20

Are you being unintentionally biased, prejudiced, ableist, sexist, or even racist in your copy without knowing it?

Feminist educator, writer, and coach Kelly Diels is sharing a perspective in this episode that you might not have heard before.

If you are writing copy for your emails, sales page, or anything else, you need to know the mistakes you could be making that get in the way of your message and values.

There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and teaching you how to replace them so that you can create a culture of inclusion.

Your words matter. Tune in to find out how to use them to reflect your values and shape the future.

Kelly Diels is a feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers. She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned
Kelly’s Website: https://www.kellydiels.com

Connect with Kelly on Facebook: https://www.facebook.com/kellydielswriter

Join SLL: www.kellydiels.com/subscribe

Additional Resources
Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/19

Are you ready to start pitching to and connecting with editors but feel overwhelmed by the amount of time it will take?

We’re joined by marketing communications specialist Emi Hockett, my former intern, to talk about her role in the development of my business and how she handles outreach.

In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making connections, following up, staying organized, and so much more.

If you feel like there aren’t enough hours in the day for all the PR outreach, this episode is for you.

Emi Hockett specializes in small business development and growth for female founders including coaches, consultants, strategists, and agency owners in the digital space. She manages everything marketing-related like social media, copywriting, branding, and sales, improving synergy and efficiency throughout the business while establishing trust and genuine connections with the target audience, collaborators, and potential partners and investors.

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Connect with Emi on LinkedIn: https://www.linkedin.com/in/emihockett

Follow Emi on Instagram: https://instagram.com/emi_hockett?utm_medium=copy_link

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/18

Did you know that e-commerce has surged during the pandemic?

Whether you have an e-commerce product already or not, this episode will tell you exactly why you need one and how to get it to six figures without paying for ads or agencies.

Our special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this information is invaluable because the world of online shopping is only going to continue to grow.

Kerrie Fitzgerald is a product business strategist, consultant, and your go-to product marketing whiz. After starting her first high-end pet subscription box, The Dapper Dog Box, in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff, or support and successfully sold the business in 2019.

Today, she helps subscription box, e-commerce, and product-based business owners create “wildly in demand” brands and products their customers are obsessed with. Her unique framework stems from organic marketing strategies that bring in consistent sales and traffic while removing the overwhelm, self-doubt, and "what-do-I-do-next?" syndrome. She is a proud boy and dog mom, hot sauce and coffee lover, and is an east coast transplant living in Seattle.

If you’ve ever thought about launching a physical product, this episode is for you.

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Visit Kerrie’s Website: http://www.kerriefitzgerald.com

Follow Kerrie on Instagram: http://www.instagram.com/kerrie.a.fitzgerald

Listen to Kerrie’s Podcast: http://www.kerriefitzgerald.com/podcast

Get Kerrie’s Signature Course for E-Commerce Brands: https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/17

Is this the year that you’re ready to go big with your message?

Why haven’t you yet? Is it because you are afraid someone might steal your idea or you aren’t totally ready for customers yet? I’ve heard that before…

In this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features.

It’s really important to me that I address the limiting beliefs that hold so many founders back because then I can explain the mindset work that it takes to push through them.

With this awareness, you will be in a much better position to get media features, so we are diving into the three things that you need to give up if you want to land media features in this episode.

Don’t miss this one if you want to have your biggest year yet!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/16

How do you manage your time? Do you think you do it well enough to successfully scale your business to 7-figures or do you need a little help in this area?

My personal business coach and mentor, Rick Mulready, is joining me in this episode to talk about managing time as an entrepreneur and how managing your mindset is a big piece of that.

Rick Mulready is the host of The Art of Online Business podcast and an industry-leading expert in teaching online experts how to Optimize their online business to 6 and 7 figures.

He has a not-so-secret superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs all over the world how to create consistent leads and sales with ads.

This is a really important conversation for any entrepreneur to hear - it doesn’t matter if your business is brand new or if it has been around for years. The topics of mindset, control, delegation, diversity, and more in this episode will help you manage your time, manage your team and ultimately, grow your business with less hustle.

You’re not going to want to miss this one with Rick, so press play and get ready to be inspired!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Visit Rick’s Website: www.rickmulready.com

Follow Rick on Instagram: https://www.instagram.com/rickmulready

Follow Rick on Facebook: https://www.facebook.com/rmulready

Listen to Rick’s Podcast: ​https://rickmulready.com/category/aoobpodcast/

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/15

Listen closely: There are funding options for women!

In this episode, Karen Cahn is joining me to talk about white privilege and the gender gap in startup funding.

Karen Cahn is the Founder & CEO of IFundWomen, the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections all designed to launch and grow profitable, sustainable businesses. Since founding IFundWomen, thousands of women-owned companies, who started their businesses on the IFundWomen platform, have raised over $100M in early-stage capital and have created tens of thousands of jobs, helping to fuel the startup and small business economy.

We discuss why hiring a coach to guide you through fundraising is crucial, the challenges that women of color have in the funding landscape, and the clear steps that you need to take to get started funding your business as a woman.

If you are looking for a no BS and honest conversation about white privilege and sexism in the startup funding scene, this episode is for you.

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Follow Karen on Instagram: www.instagram.com/karencahn

Connect with Karen on Linkedin: https://www.linkedin.com/in/karen-cahn

Follow Karen on Facebook: https://www.facebook.com/karen.cahn

Visit the IFundWomen website: https://ifundwomen.com/startup-coaching-plans

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/14

We all know that video is taking off in the online world. If you aren’t creating videos yet, you are likely getting left behind.

Trends shift quickly though, so it’s important to keep up with what's no longer working in video and what you should be doing instead.

My guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram.

Spiffy Darko is a creator, marketer, and entrepreneur that has leveraged the art of engaging video to build businesses, personal brands and take part in million-dollar marketing campaigns. He graduated with an MBA degree at just 22 years old from Salve Regina University where he founded his first two businesses, Spiffy Entertainment & Newport Nightlife, that together serve as premier media and marketing platforms in New England.

If you have ever thought about how you can go viral with your videos or maybe you don't feel comfortable on video because you're an introvert, this episode is for you! You’re going to love hearing Spiffy’s untraditional approach and the expert tips he has picked up from his personal experience!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Follow Spiffy on Instagram: instagram.com/iamspiffy_

Follow Newport Nightlife on Instagram: https://www.instagram.com/newport_nightlife/

Contact Spiffy Directly: https://contact.spiffydarko.com/

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/13

What a crazy year it has been! There is so much to reflect on! Don’t you agree?

In this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year.

As you know, there are so many ups and downs in business, but most of the time, people only share their wins. I don’t want to do that. Those in my community who follow me and listen to me deserve to know the realities of my business - whether it is good or bad!

I’m sharing all of the things that took me the longest to learn as well as the things I am still learning. I am also sharing what went really well this year! I bet a lot of business owners will be able to relate to them too.

My hope is that this episode inspires you and guides you as you make decisions for the new year, so tune in!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Listen to Episode 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com/

View Details

Show notes available at www.gloriachoupr.com/12
Have you heard of HARO? It stands for Help a Reporter Out.

This is a tool that is widely used by small businesses to find journalists and get featured, and I get asked about it all the time. If you haven’t heard of it or used it before, don’t worry!

In this episode, I am breaking it down for you and teaching you how you can hack HARO and get featured.

Tune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subject line worthy in your industry, why you should use an email tracking device and so much more.

From my favorite hacks to do’s and don’ts and example pitches that I have used that have worked, this episode will give you the information you need to get started with HARO as a small business owner.

The audio from this episode is sourced from a Facebook Live that I did, so if you want to see me share my screen like I talk about throughout the episode, head over to my Youtube channel here and watch the video!

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

How to Use Haro (Help a Reporter Out) And Find Journalists and Editors: https://www.gloriachoupr.com/resources/2020/6/9/how-to-use-haro-help-a-reporter-out-and-find-journalists-and-editors

Follow Gloria on Instagram: http://www.instagram.com/gloriachoupr

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/11
What if you were stuck in an elevator with Oprah or your biggest potential investor? What would you say to them?

Every business needs an elevator pitch that is capable of capturing people in seconds, but more importantly, one that can generate millions of dollars for your business.

In this episode, we’re welcoming Precious Williams to the podcast to teach you the secrets to a million-dollar elevator pitch. She’s covering everything from rejection to confidence-building to crafting your perfect pitch.

Killer Pitch Master Precious Williams has been a speaker for 26 years. She used her moxie, grit, and determination to talk her way into funding for a company that didn’t even exist — Curvy Girlz Lingerie. Her ability to think on her feet, boldly break the rules, and tell a story has since made her the #KillerPitchMaster. Some also refer to her as the female McGuyver of business! Not only is she a 13-time elevator pitch champion, but she’s also successfully appeared on “Shark Tank” and taken her company from $0 to multi-6 figures in less than 2 years.

Besides helping women entrepreneurs and business leaders, she also conducts corporate training, helping teams to create killer communication skills, craft messaging, and understand how to pitch and build sales programs. She’s a world-class speaker for global brands including Harvard University, Google, LinkedIn, Microsoft, George Washington University, Intuit Quickbooks, NBC Universal, PwC, and more. Never one to forget her roots, she gives back by working with organizations like Bottomless Closet, the Bowery Women’s Mission, and Dress for Success.

If you want a killer elevator pitch, this episode is not one to miss.

I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!

Resources Mentioned

Take Precious’ quiz: https://pitchingforprofit.com

Buy Precious’ Books: https://learn.perfectpitchesbyprecious.com/triplethreat Crowdfunding Campaign: https://ifundwomen.com/projects/where-does-money-reside-business-sales

Follow Precious on Instagram: https://www.instagram.com/perfectpitchesp

Connect with Precious on Facebook: https://www.facebook.com/PerfectPitchP

Follow Precious on Twitter: https://twitter.com/perfectpitchp

Connect with Precious on LinkedIn: https://www.linkedin.com/in/precious-l-williams

Follow Gloria on Instagram: http://www.instagram.com/gloriachoupr

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

View Details

Show notes available at www.gloriachoupr.com/10

Have you ever wondered what technology and business reporters at top-tier outlets look for in an interview? Do you know what they look for in a pitch or how they want to be followed up with, if at all?

When it comes to small business PR, it's all about making sure that you can get through to the journalists, so it is important that you know the answers to these questions! In today's episode, you will hear from a journalist about whether or not you should pitch to more than one journalist at the same publication.

Luckily for you, I have an incredible journalist, Suman Bhattacharyya, joining me in this episode to answer all of the questions I’m sure you are dying to ask!

Suman Bhattacharyya is a journalist focused on technology and financial services, including digital banking, payments, investing, and insurance. His work has appeared in The Wall Street Journal, Protocol, and Digiday, and he is a regular contributor to industry publications, including Banking Dive, FinLedger, and Tearsheet.

We are covering the benefit of having a pre-existing relationship with a journalist, what makes a good pitch and story, why you shouldn’t be using buzzwords, whether or not media kits are necessary and so much more.