NextBigWhat on Product, Growth & Life!: Recent Episodes

NextBigWhat Team

Welcome to NextBigWhat Radio. We're one of India's longest running media platforms documenting startups, technology, product and digital transformation. We bring multiple lenses to entrepreneurship, scaling businesses, mindfulness and much more.

The NextBigWhat Podcast will feature deep-dive interviews with the who's who of the product and tech world, talks by eminent speakers, and outstanding content from our deep archives. Rest assured, you will walk away from our content with useful insights to help you grow better.

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The story of how information networks have made, and unmade, our world from the #1 Sunday Times bestselling author of Sapiens
Stories brought us together.
Books spread our ideas – and our mythologies.
The internet promised infinite knowledge.
The algorithm learned our secrets – and then turned us against each other.
What will AI do?
NEXUS is the thrilling account of how we arrived at this moment, and the urgent choices we must now make to survive – and to thrive.

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Transform your life with tiny changes in behaviour, starting now.
People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
He calls them atomic habits.
In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter.

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Feel Good Productivity by Ali Abdaal: Book Summary + Atomic Ideas

Success doesn’t come from suffering. In fact, it’s the opposite: feeling good leads to success.

The principles of feel-good productivity can help anyone achieve more by focusing on what truly motivates them and brings them joy in their work and life.

We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there's another way?
Dr Ali Abdaal - the world's most-followed productivity expert - has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn't grind - it's feeling good. If you can make your work feel good, then productivity takes care of itself.

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Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot - book summary and key atomic ideas.

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Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare.
A prospective client asking unexpected questions during a sales pitch, a teacher singling you out for an answer during a class, a high-pressure meeting with senior executives at work, or even a heartwarming toast to deliver on the spot. All are fraught scenarios that might cause you to freeze up. The pandemic has only boosted this fear, by stripping the spontaneity from communication during lockdown, and then changing the communication landscape.
In this invaluable guide, Matt Abrahams – Stanford University lecturer and creator of the hit podcast, Think Fast, Talk Smart – provides a six-point methodology that will enable you to cut through the anxiety arising from these stressful, impromptu circumstances to create and deliver crisp, compelling and calm communication.

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Unfuck Your Shame: Using Science to Accept Our Feelings, Resolve Guilt, and Connect with Ourselves (5-Minute Therapy) - a book summary delivered in conversational style

Shame and guilt are perhaps the most difficult emotions humans experience. They tell us we are fundamentally broken, wrong, and unsalvageable—and then we operate in the world from that self-concept. Dr. Faith G. Harper, bestselling author of Unfuck Your Brain and Unfuck Your Stress, writes that these emotions often result from our sense of "not-enough-ness" and the overwhelming feeling that we need to hide parts of ourselves in order to be loved and accepted.

But we don't need to keep going through life feeling guilty, ashamed, and disconnected from ourselves. With compassion, humor, brain science, and swearing, she guides us through the difficult shadow work of finding and reconnecting with these hidden parts and learning to accept our whole selves to regain our sense of vitality and completeness. Because we each deserve the experience of being a fully alive human.

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Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their “pain points” in that market, and then build what is missing.

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Free Audiobook summary of the book The Three Laws of Performance by Steve Zaffron and Dave Logan.

How do companies—in different countries and industries—all achieve breakthrough performance when the odds are stacked against them? The answer: By applying The Three Laws of Performance and thereby re-writing their futures.

The authors crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

How We Normally Solve Problems

We solve problems by breaking them down, prioritising them, and tackling them one at a time. Such patchwork solutions only address the symptoms, not the underlying causes of the problem. In fact, solving one problem frequently leads to the creation of new ones. For example, we cut budgets to improve our financial performance.

Breaking Free From The Vicious Circle

People become frustrated and demoralised, and productivity and performance suffer as a result. Breaking free from this vicious cycle requires adopting a system-wide perspective and changing the context in which your actions are performed.

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Free Audiobook summary of the book 7 Leadership Qualities Of Great Leaders by Philip Andrew.

What an ideal leader should be and how leaders need to act.

What Makes a Good Leader Great?

Great leaders strike a balance between business foresight, performance, and personality.

They have vision, courage, integrity, humility, and focus, as well as the ability to plan strategically and catalyse team cooperation.

1. Vision

Great leaders have a vision. They can see into the future.

They have a clear exciting idea of where they are going and what they want to accomplish and are excellent at strategic planning.

2. Courage

One of the most important qualities of a great leader is courage.

Having courage means that you're willing to take risks in the achievement of your goals.

3. Integrity

The core of integrity is truthfulness.

Integrity requires that you always tell the truth to people, in every situation.

Truthfulness is the foundational quality of TRUST that is necessary for the success of any business.

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Free Audiobook summary of the book The Art of Thinking in Systems by Steven Schuster.

System thinking is being able to examine and analyze ourselves and things around us with the express purpose of being able to improve upon them.

Systems And System Thinking

A system is anything that has interacting and interconnected parts.

The human body is an example of a system. It reacts to the environment and is composed of many interdependent parts such as the brain, digestive, and circulatory systems.

Dealing With Complex Problems

Systems thinking is the art and science of making reliable inferences about behaviour by developing an increasingly deep understanding of underlying structure.

With system thinking, it’s easier to deal with complex problems because system thinking asks that you look at the bigger picture first.

It is impossible to know the behaviour of a system just by knowing the parts that make up that system.

STEVEN SCHUSTER

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Free Audiobook summary of the book What I Didn't Learn in Business School by Jay Barney and Trish Gorman Clifford.

All of the theories, frameworks, and tactics you learn in business school have their limitations. This is a book about how strategic decisions are made in the real world

How Strategy Works: Key Points

Different assumptions produce different results. The real question is where those differences originate in the first place.

Determine who the key stakeholders are. Determine who has the authority to implement the recommendations and, more importantly, who has the authority to prevent them from being implemented.

Long before you make your final presentation, get a good sense of the political landscape.

How Strategy Works: Key Points Part 2

Utilize both analysis and change management to convert those who are likely to oppose your recommendations into supporters.

Individual biases or corporate politics can easily sway even sophisticated financial analysis.

The Five Forces Framework

The five forces framework is an excellent tool for identifying competitive threats in an industry. However, using this tool to estimate an industry's overall attractiveness is rarely useful.

The five forces are similar to the wind in that they indicate the direction in which competition within an industry is moving. Strategy is about positioning the firm relative to the prevailing winds and finding a way to ensure that the firm gets where it wants to go regardless of which way the wind blows.

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Free Audiobook summary of the book The Art of Non-Conformity by Chris Guillebeau.

The Art of Non-Conformity teaches you how to play life by your own rules by giving you practical glimpses into the world of self-employment, a new approach to travel, to-do list minimalism, and conscious spending habits.

Non-Conformity: The Premise

"Asking "why?" to everything like a three-year-old can help you avoid jumping off the bridge without first considering the alternatives."

The Art of Non-Conformity teaches you how to live your life according to your own rules by providing practical insights into the worlds of self-employment, a new approach to travel, to-do list minimalism, and conscious spending habits.

What You Don't Do Doesn't Matter.

CHRIS GUILLEBEAU

The Remarkable Life

Most of us don't want to spend the rest of our lives lying on a beach; we want to work on something important to us.

We must develop an image of our own "ideal life."

Here are some ways:

Describe in excruciating detail what a perfect day looks like to you. Then assess what needs to change to help you get there.

Make a life goal list, similar to a bucket list, to help you focus on what you want to achieve.

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Free Audiobook summary of the book Top of Mind by John Hall.

When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds.

JOHN HALL

What Being Top Of Mind Means

Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.

Focus On Building Trust

Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.

Don’t Trick People

Customers today don’t like to buy from people who are intrusive. You can trick them once or twice, but the minute they find out, you’ll lose them for eternity. Them and about a million other people who’ll find out about it on social media. So instead of tricking them – earn their trust.

Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value.

JOHN HALL

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Free Audiobook summary of the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree and Beverly Herzog.

This book teaches the fundamentals of owner compensation, profit targets, labour productivity, cash flow, and data reporting. Clear explanations and helpful illustrations throughout make it a must-read guide for small business owners looking to achieve higher profits.

Owner's Salary: Why Your Salary and Distributions are Fogging Your View of Net Income

Don’t confuse business profits with the owner's salary.

You get paid a salary for what you do, and you get a return on what you own.

Until you pay yourself a market-based wage and plug that number into your financials, your financial data is worthless.

How To Understand Owners Salary

If you got run over by a bus today and your heirs decided they would keep the business going in your absence, what would they have to pay someone to do your job? Answering this question determines your market based-wage.

Create A Cash Cow

If you’re not able to pay yourself a market-based wage, then you’re operating at a loss.

Until you pay yourself a market-based wage—and make a profit on top of that you have a sick cow on your hands.

Your goal should be to create a business that generates income for you every day (cash cow).

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Free Audiobook summary of the book This Is Marketing by Seth Godin.

Marketing 101 coming from the expert: Seth Godin

Marketing In Five Steps

Create something worth making, a story worth telling, and a contribution worth discussing.

The second step is to design and build it in such a way that only a few people will benefit from and care about it.

Marketing In Five Steps: Part 2

Tell a story that corresponds to the pre-existing narrative and dreams of that small group of people, the smallest viable market.

Spread the word.

Show up - on a regular, consistent, and generous basis - for years and years to organise, lead, and build confidence in the change you seek to bring about.

Things Marketers Know

● Creative people can change the world.

● You cannot change everyone.

● Change is best made with intent.

● Human beings tell themselves stories.

We can group people into stereotyped groups that often (not always) tell themselves similar stories.

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Free Audiobook summary of the book Radical Focus by Christina Wodtke .

Don’t tell people how to do things, tell them what you need done and let them surprise you.

Ideas and Systems

It is simple to generate ideas. Moving from an idea to reality is difficult. We need systems to keep us and our teams on track.

Systems are divided into three parts:

● Setting inspiring and measurable goals.

● Ensuring you and your team always make progress toward that desired goal.

● Setting the cadence to ensure the group remembers what they are trying to do and hold each other accountable.

The Path To Success

Creating a mission statement is the first step towards success. A good mission is brief and inspiring. Make it as broad as possible in order for it to be valid for at least five years.

"We [improve life] in [market] by [value]."

Then motivate people to get them to do their best work and meaningfully measure progress using the OKR system - Objectives and Key Results.

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Free Audiobook summary of the book Mini Habits by Stephen Guise.

Personal development blogger Stephen Guise offers a self-improvement program that is “too small to fail.”

Mini Habits: Too Small To Fail

Take one small step every day to initiate a lifelong positive habit.

People form habits over time through repeated behaviours.

A mini habit is the smallest possible iteration of a positive habit, like one push-up.

Easy To Do

A mini habit is “too small to fail” because it requires only a tiny bit of willpower, and you quickly accumulate a record of success.

When your motivation for an activity is high, you don’t need much willpower. When your motivation is low, you need a lot of willpower, which most people don’t have.

Mini Habits: Rules And Workings

Mini habits work because they deplete little of your willpower reserve.

On the mini-habit plan, you divide your goals into “stupid small” but effective actions.

The mini-habit rules are: don’t cheat, be glad when you succeed, give yourself rewards, stay with your new routine, and drop back and go smaller if it gets hard.

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Free Audiobook summary of the book Powerful by Patty McCord.

Powerful: Radical ideas from Netflix.

The Five Practices Of Netflix Culture

● Open, clear, and constant communication: across the entire company about the work to be done and challenges being faced.

● Radical honesty: telling one another, and managing, the truth in a timely fashion and ideally face to face.

● Debating based on fact-based opinions: at Netflix, employees are expected to have strong, fact-based opinions and to debate them avidly and test them rigidly.

The Five Practices Of Netflix Culture: Part 2

● Customer and company first: people base their actions on what’s best for the customer and the company, not on attempts to prove themselves right.

● Preparing teams for the future: The right skills with potential.

Face the challenges: Being Comfortable with Change

The most successful organizations will be the ones in which everyone, on every team, understands that all bets are off and everything is changing – and thinks that’s great.

One of the biggest mistakes poor leaders and managers make is wanting to be the boss, thinking that they can tell everyone what to do, and do not want anyone to challenge them. In today’s rapidly changing, hyper-competitive world, that approach is fatal.

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Free Audiobook summary of the book Kaizen by Sarah Harvey.

Small habits to move towards big change.

Kaizen Is Incremental Growth

In Japanese, the word Kaizen translates to many things, but the main idea is simply “change.” To take advantage of the power of change, you need to start with your habits.

Your brain is always making habits as a way to save power on repeated behaviours. This preserves your mental energy for bigger, tougher tasks. But because it’s so automatic, you might form unwanted habits.

Make An Inventory Of Life

Start by interrogating your habits to make an inventory of your life. Get a piece of paper, and divide it into the major sections of your life. Then, go through all areas of life and ask yourself if you’re doing all you can to be happy in that area.

Dig deep to find out what you really seek. Finish by writing down your biggest aspirations in each category.

Make The First Step Extremely Small

Small changes like these aren’t usually easy to make because we don’t see the rewards immediately. In contrast, it’s easier to give in to a bad habit because they involve things that do reward us instantly.

Kaizen fixes this problem by focusing on changing things in such a tiny way that your brain hardly notices. Don’t discount things that seem ridiculously easy, either. They work!

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Free Audiobook summary of the book Ikigai by Héctor García and Francesc Miralles.

The happiness of being busy with life. :)

The grand essentials to happiness in this life are something to do, something to love, and something to hope for.

WASHINGTON BURNAP

IKIGAI

Ikigai is a Japanese concept that basically means “the happiness of always being busy”.

The Japanese word has two characters: ‘iki’ which means life, and ‘gai,’ or value.

Well, what's happiness in business? Let's find out here!

A Life with a Purpose

Ikigai explains how you can live a longer and happier life by having a purpose, eating healthy, and not retiring.

Many people find themselves trapped in the never-ending need to do everything faster, better, and harder. In contrast, discovering your ikigai will help you slow down and enjoy life more.

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Free Audiobook summary of the book Good Strategy, Bad Strategy by Richard P. Rumelt.

Strategy is the craft of figuring out which purposes are both worth pursuing and capable of being accomplished.

Good and Bad Strategy

Strategy is the application of strength against weakness.

Strategy creates new strengths through subtle shifts in viewpoint.

Most organizations have multiple conflicting objectives that amount to little more than spending more and try harder.

They spread resources to placate internal interests rather than concentrate resources to focus on pivot points.

Creating a good strategy means saying no to a variety of interests.

Discovering Power

Success isn’t just about what your organization does, it’s also about blocked or failed competition

For example, in setting cold war strategy, it made little sense to match Soviet capabilities. The best method was to build on our strengths in ways that were aimed at their weaknesses.

Act so as to impose exorbitant costs on the competition using your relative advantages

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Free Audiobook summary of the book Crush It! by Gary Vaynerchuk.

Good ol’ Gary, in his remarkable, in-your-face style, provides a blueprint of success.

Success Is In Your DNA

● Your DNA dictates what you were born to do. Follow your passion, and don’t listen to what society has to say about success.

● There is enough success out there and if you want it badly enough, you will get it.

● When building your personal brand, focus on the quality of the relationships with your followers and not on their numbers.

● Be authentic and produce quality content.

There is no excuse for anyone living in the United States or anywhere else right now to slog through his or her entire life working at jobs they hate, or even jobs they simply don’t love, in the name of a paycheck or a sense of responsibility.

GARY VAYNERCHUK

A Whole New World

● Plan to develop and grow your own brand and business alongside your current job. This is how you will open opportunities in the digital economy.

● As long as you are working for someone else, you will never be living entirely true to yourself and your passion.

● To monetize your personal brand, you need two pillars: product, and content. Great content is what will attract people to your blog.

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Free Audiobook summary of the book Content Inc. by Joe Pulizzi.

This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be guaranteed success.

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

DAVID BRINKLEY

Anyone Can Build A Content Business

Prior to 1990, large media corporations wielded the most power because they controlled both information channels and audiences. Now, almost all of the power has shifted to the consumer. Anyone, from any location, can become a publisher and build an audience."

New Opportunity

The window of opportunity is wide open because of several key developments:

● Internet and mobile technologies have allowed anyone to publish and receive content.

● As online publishing becomes mainstream, more content providers are willing and able to create content.

● Social media and Google help in the sharing and searching of useful content.

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Free Audiobook summary of the book To Sell Is Human by Daniel H. Pink.

To Sell Is Human shows you that selling is part of your life, no matter what you do, and what a successful salesperson looks like in the 21st century, with practical ideas to help you convince others in a more honest, natural and sustainable way.

You Are In Sales Already

40% of your time at work is spent in non-sales selling, which simply means moving others somehow. For example, this could mean persuading them to help you with a project, convincing them of your idea, or influencing them to get on board with a particular strategy.

No matter what your job is – yes, you’re a salesperson!

Honesty And Good Service

In 2016 and beyond, the only way to sell is, to be honest and transparent.

To sell is no longer to guard information and hand out little pieces – it’s a service, helping people to navigate the wealth of information, explain it to them, and get them to make the best decision, the one that’s right for them at the specific time.

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Free Audiobook summary of the book The Practice: Shipping Creative Work by Seth Godin.

Creativity By Choice: How It Happens

Creativity Can Be Learned

Creativity is not a natural talent or innate gift. Creativity, on the other hand, is a skill and a choice that can be learned and expanded.

The key to becoming more creative is to develop the habit of constantly shipping or sharing your creative output.

Self-Driven Practice

When you ship or share your work, whether you get paid or not, you establish a "Practice" that will help your creative skills grow and expand in the future.

This type of practise is self-motivated and not outcome-oriented. The more you ship, the faster your creative skills will develop and expand, and the better your art, in whatever form it may take, will become.

The magic of the creative process is that there is no magic.

SETH GODIN

It's Not About The Results

You were born with the ability to create art. Art is the generous act of improving things by doing something that may or may not work.

But you've been told that you don't have enough faith in yourself to do so. You've been told that you lack talent. And you've been told that if you can't win, don't try (but now you see the journey is the entire point).

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Free Audiobook summary of the book The Practice of Groundedness by Brad Stulberg.

Being rooted is the key.

The Six Principles Of Groundedness

Many people place too much emphasis on external achievements and see themselves as solitary individuals who must deal with their own problems.

The six principles of groundedness to practice for a more balanced attitude to life are accepting your current reality, staying present with it, being patient with your progress, allowing yourself to be vulnerable, embracing community, and keeping your body moving.

Burnout and Misery Are the Results of Heroic Individuality

Heroic individuality leads to fatigue and dissatisfaction.

Do you ever feel that it's never enough, no matter who you are or what you do?

You could be suffering from heroic individualism, which is a common way of thinking in Western culture. It teaches people that regardless of who they are or what they achieve, it is never enough. Everyone wishes to increase their productivity, efficiency, and success.

So Much To Do, All Depending On You

People enslaved by heroic individualism are forced to perform far too many chores at far too fast a pace and under far too much stress.

As a result, they are disorganized, rushed, and exhausted. They can't even sleep properly because they're so preoccupied with their external accomplishments; when they're not pursuing them, they feel empty or restless.

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Free Audiobook summary of the book The Mental Toughness Handbook by Damon Zahariades.

Many people don’t cultivate mental toughness, however, because it requires patience and work. This is a revelation of a book which teaches how to handle life’s challenges, manage negative emotions, and overcome adversity with courage and poise.

The head-exploding moment: The mind does not differentiate between real and imagined experiences.

Mental Toughness Is Required For Success

Mental toughness is a mindset which enables you to avoid catastrophic thinking and embrace positivity when facing challenges. It teaches you to use setbacks to your advantage. If you struggle to reach your goals and maintain your desired level of success or perhaps feel discouraged, depressed or angry, know that you have the power to improve your circumstances and shift your mindset.

The Benefits Of Being Mentally Tough

No matter where you are in your life, no matter what struggles you’re currently experiencing, you can improve your circumstances.

Benefits:

● Improved emotional and stress-management skills.

● A clarified sense of purpose.

● Higher confidence and performance levels.

● The capacity to overcome your fears.

● A healthier attitude toward failure.

● Greater impulse control.

● The ability to stop fixating on regrets and painful experiences while fostering a growth mindset.

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Free Audiobook summary of the book The Imposter Cure by Jessamy Hibberd.

Understanding why we feel as if we are not worthy of our job or title.

The Imposter Phenomenon

Imposter syndrome was first described in 1978 by two clinical psychologists.

They coined the term "imposter syndrome," which describes a condition in which people believe they are unworthy of success and have a persistent belief in their lack of intelligence, skills, or competence.

Beyond Feeling Like A Fraud

Imposter syndrome entails much more than simply feeling fraudulent, and it manifests itself in a variety of ways. It can manifest as insecurity, self-doubt, failure fear, and perfectionism. Alternatively, it can manifest as self-criticism, low self-esteem, and an inability to accept compliments.

What Triggers The Imposter Syndrome

Imposter syndrome can be triggered by any achievement or approval-related task, or by feeling insecure about your knowledge or skills, especially if you work in a competitive environment with increasing responsibilities.

A Big Change

It is typically more intense during times of transition or change, or when confronted with new challenges (a new job, project, or being accepted into higher education). This forces you to step outside of your comfort zone and into new routines, as well as subject you to increased scrutiny.

The syndrome can also occur when you feel disconnected from your core group.

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Free Audiobook summary of the book The Good Life Method by Meghan Sullivan and Paul Blaschko.

This is a philosophical book on ethics and goodness.

The Cause And Effect Of Goodness

Cultivating good intentions leads to moral progress, and moral progress leads to human flourishing.

Sometimes we make terrible decisions that, thankfully, do not end in disaster. Sometimes we attempt heroic, loving, or generous deeds but fail to make a difference in the world.

Moral Development

Moral development entails bettering your intentions, developing your character, and better understanding why you are pursuing certain morally significant goals. And the good life is one that can be captured in a specific kind of story, one that accurately depicts your own moral development.

The Ultimate Good: Flourishing

The "ultimate good" for humans will entail satisfying our animal needs while also gradually and rationally developing virtuous traits of character.

This state is referred to by contemporary philosophers as "flourishing"—the complete state of being a well-developed, accomplished, and happy (in the good-feeling sense) person.

The Achievement of The Flourishing State

Those who achieve this goal will feel and act in ways that reflect our best qualities. They will acquire all and seamlessly integrate virtues such as courage, generosity, and wisdom into an intentional and purposefully lived life.

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Free Audiobook summary of the book The Almanack of Naval Ravikant by Eric Jorgenson.

This book is for rereading. Every new read of this book gives you fresh ideas and opens up your mind.

Money vs Wealth

● Money is not going to solve all of your problems, but it’s going to solve all of your money problems.

● Money is how we transfer wealth. Money is social credit. It is the ability to have credits and debits of other people’s time.

● Making money is not a thing you do—it’s a skill you learn.

“Money buys you freedom in the material world. It’s not going to make you happy, it’s not going to solve your health problems, it’s not going to make your family great, it’s not going to make you fit, it’s not going to make you calm. But it will solve a lot of external problems.”

NAVAL RAVIKANT

If You Secretly Despise Wealth, It Will Elude You

Money is not the root of all evil; there’s nothing evil about it. But the lust for money is bad.

This is due to the fact that it is a bottomless pit. It will always occupy your thoughts. There is never enough money if you love money and make it. There is never enough because desire is always on and does not turn off at a certain number.

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Free Audiobook summary of the book Never Eat Alone by Keith Ferrazzi, and Tahl Raz.

Success in any field, but especially in business, is about working with people, not against them.

Becoming A Good Networker

● Generosity and loyalty are the cornerstones of good networking.

● You must establish your network long before you need it.

● It is the quality of the time spent, not the quantity of time spent.

● Anyone can learn to network effectively. Only a small percentage of people are natural networkers; the rest of us must practise.

Networking: Developing The Right Mindset

The key to successful networking is to add value to help others to succeed:

● Don’t keep score. Give generously to others and be willing to accept help from others. Adopt the mindset that everyone has the ability to both help and be helped.

● Clarify your mission and strategy. It is always easier to achieve something when you have a clear goal and strategy.

● Have the courage to ask. You must be bold enough to put yourself out there and risk rejection in order to build a network.

Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone.

MARGARET WHEATLEY

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Free Audiobook summary of the book Mindsight by Daniel J. Siegel.

Mindsight is a repackaging of awareness and meditation, what they now call mindfulness! It is worth reading though.

Mindsight: The Definition

Mindsight is the ability to reflect on the relationship that exists between your body and mind, combining emotional intelligence, self-awareness, and stoicism.

When done correctly, it can assist you in dealing with trauma and uncertainty, improving relationships with loved ones, and controlling your emotions.

3 Lessons that Help You Develop Mindsight

● Think of yourself as a river to cultivate a balanced, harmonic self.

● Practice the three pillars of mindsight: observation, objectivity and openness.

● Be receptive, not reactive in your relationships.

● Out of all the possible Jedi mind tricks you could learn, mindsight is by far the best one.

Getting Aware Of Our Thoughts

Mindsight is a set of psychological steps we can take to understand and shape our inner selves in the most beneficial way for our well-being.

Meditation is an example of mindsight practise because it makes us aware of our thoughts and breathing.

Mindsight, on the other hand, is much more than a meditation you can do when you have time to be alone and reflect. Instead, it is a tool that will assist you in dealing with situations when they become overwhelming.

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Free Audiobook summary of the book Factfulness by Hans Rosling.

“Step-by-step, year-by-year, the world is improving. Not on every single measure every single year, but as a rule. Though the world faces huge challenges, we have made tremendous progress. This is the fact-based worldview.”

HANS ROSLING

The Gap Instinct

This is the irresistible urge we have to categorise everything into two distinct and frequently conflicting groups.

The gap instinct leads us to envision division where there is only a smooth range, differences where there is convergence, and conflicts where there is agreement.

It paints a picture of a world divided into two types of countries or people: rich and poor.

"Human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My country versus the rest. Dividing the world into two distinct sides is simple and intuitive, and also dramatic because it implies conflict, and we do it without thinking, all the time."

HANS ROSLING

How To Control The Gap Instinct

Remember that reality is not always polarised.

Look for the majority to control the gap instinct. You will probably discover that there is no gap at all.

Extreme comparisons should be avoided. There are some at the top and some at the bottom of every group.

Even when the disparity is extreme, the majority is usually somewhere in the middle, right where the gap is supposed to be.

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Free Audiobook summary of the book Born to Run by Christopher McDougall.

Our bodies can run forever. But Science won't tell you that.

You don't stop running because you get old, you get old because you stop running.

CHRISTOPHER MCDOUGALL

Our Bodies Are Highly Flexible

Some people take pleasure in marathons. We frequently find ourselves surprised by their great ease in running long distances. We struggle to run a few miles at the same time. Perhaps you believe that these people are crazy and possess superhuman skills. Would you believe that you are also capable of running long distances?

You Can Run All Day If You Train Hard

As strange as it may sound, you are physiologically built to run long distances. The human body has provided you with the tools you need to run for hours. All you have to do is dedicate the time and patience to train.

Our Bodies Were Constructed to Run Far

You may believe that your human body is slow in comparison to animals such as horses. But did you know that those two legs of yours can outrun any animal on the planet?

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Free Audiobook summary of the book Leaders Eat Last by Simon Sinek.

Determining a company’s WHY is crucial, but only the beginning. The next step is how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another? Lets find out.

How to Lead

Efficiently leading an organization is something that many people struggle with these days. While there is no easy path to do it successfully, there are some guidelines and ideas that can surely help.

From Circles of Safety to happiness chemicals and empathy, follow me on this journey to learn how to be a better leader, one step at a time!

The Circle of Safety

Understanding that an organisation is essentially a Circle of Safety is the first step towards becoming a good leader. Inside this Circle, people's insecurities vanish, but a bad leader will inevitably shrink or fracture it into multiple small ones.

There is uncontrollable danger outside the Circle, but we can make it safe inside.

An Introduction to Happiness Chemicals

When discussing human behaviour, we need to dig a bit into how the brain works. There are 4 primary chemicals for happiness:

● Endorphins

● Dopamine

● Serotonin

● Oxytocin

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Free Audiobook summary of the book TED Talks: The Official TED Guide to Public Speaking by Chris Anderson.

Public speaking 101

Convey One Big Idea

Don't make the mistake of attempting to cover everything in a single talk. Instead, convey a single big idea that draws on your personal experience.

A big idea can take an audience on a journey that changes their perspective on the world. You should be able to define your idea in 15 words or less as a throughline.

The Core Point

What is the main point of your presentation?

Consider your audience, their context, and why your problem is important to them. As a tip, pick one person you like and pretend you're giving the talk to them.

Open and Close Strong

Write the first minute and the last lines. These are the most important points of the discussion. Use compelling images and stories to arouse curiosity and reflection. The way something ends has a big impact on how people remember it.

Bad Talk And Bad Visuals

Avoid sales pitches or talks that are solely about what your company does.

In terms of visuals, no slides are preferable to bad slides. Remember that less is more when it comes to conveying one idea per slide. Allow photos to fill the entire slide. Throughout the presentation, use only one typeface and three fonts. Avoid using bullets, italics, or underlines.

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Free Audiobook summary of the book Zen: The Art of Simple Living by Shunmyo Masuno.

A comprehensive look at the essence of eastern philosophy.

The World Dominated By Large Corporations

Consumption is a defining feature of the Western world. The information age has arrived, and everything is readily available. Companies employ large teams to create advertisements that force us to accumulate. Their oxygen is our attention.

Simple Living

Zen practise goes against the grain. It means saying no to advertisers while saying yes to ourselves. Zen advises living a simple existence in all aspects of life, reducing everything to the essentials. Choose the definition that works best for you: simple, intentional, or purposeful. The idea is to have only what you consider to be sufficient.

Zazen Meditation

It is necessary to make time to be alone with one's thoughts and to sit quietly in nature.

Zazen is a Zen meditation practise that allows you to sweep the detritus from your mind.

Zazen is the practise of becoming aware of your thought patterns and achieving inner peace.

The Method

First, we take the proper posture, then we concentrate on our breathing, and finally, we calm our minds. When we have all three of these things in place, we can begin to practise zazen.

Try zazen sitting: empty your mind and let your thoughts float up and then drift away.

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Free Audiobook summary of the book The Ruthless Elimination of Hurry by John Mark Comer.

Our time is our life and our attention is the doorway to our hearts. Dive into this beautiful book about faith, minimalism and slowing down.

Slow Down! The Three Takeaways

● Every day, you must make time for the kind of silence and solitude that brings peace.

● Taking a day off each week for rest isn't such a bad idea; it can boost your productivity and happiness significantly.

● Take pleasure in slowing down your life by allowing moments of inefficiency to help you become more mindful.

Silence And Solitude In The Age Of Constant Diversions And Distractions

Finding isolation and stillness in a society when we are continuously barraged by notifications on our smartphones can be challenging.

Even though we may be by ourselves with our phones, we are not necessarily alone in our thoughts. Via social media, we are exposed to a constant stream of ideas and viewpoints. Before, there would be no steady source of entertainment while people waited. We don't leave much time these days for meditation and alone time.

Steal The Time

Simply remember to rise earlier than your family. Spend some time relaxing and enjoying things like a good book and coffee. Even better, use this extra time to go for a leisurely walk before going to work. Let boredom to develop.

The more you practice doing this, the more you'll come to understand that solitude is not the same as loneliness. Instead, it enables interaction with your environment.

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Free Audiobook summary of the book Find Your Happy at Work by Beverly E. Jones.

Feeling stuck in a rut at work? According to executive coach Beverly Jones, even if you don’t love what you do, you can find meaning and happiness in your career

Feeling Happy At Your Job

More than half of American workers feel stuck in their current jobs or are too agitated and upset by them. This contrasts sharply with the one-third of employees who report feeling engaged, joyful, energized, and meaningful at work.

You Have The Power To Make Life-Improving Changes

If you identify more with the former than the latter group, remember that you can still take action to improve your work-life balance without changing careers or positions by making adjustments to your viewpoint, skills, way of life, mental acuity, and health.

Happiness and success are similar in that you can’t pursue either directly. Each seems to emerge as a consequence of the way you manage yourself and your activities.

BEVERLY JONES

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Free Audiobook summary of the book The Hard Thing About Hard Things by Ben Horowitz.

“Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.

First Hand Knowledge

Knowledge cannot be rushed, especially information derived from firsthand experience. It can be worse than knowing nothing at all to rely on shortcuts and conventional wisdom.

Be able to distinguish reality from perception. Look for alternate narratives and explanations originating from drastically different perspectives, especially when the "facts" seem to compel a definite outcome.

I Will Survive

You only ever feel happiness and dread while running a company.

Two types of buddies are essential in your life:

● One you can call when something good happens, and they’ll be excited for you.

● One you can call when things go horribly wrong.

Treat those who depart fairly, or those who remain will never again have faith in you.

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Free Audiobook summary of the book The Art of People by Dave Kerpen.

Life is short. The less time we waste on the weather, the better!

When Meeting A New Person

Consider some of the following inquiries in place of the typical "what do you do for a living" or "where do you reside" queries:

● In your professional life, what do you think is the most exciting thing?

● In your personal life, what is exciting you the most at the moment?

● If money wasn’t an issue, would you be doing something different?

● Who is a role model to you and why?

Listening To People

It is actually much more important to shut up and listen than to talk in order to comprehend others.

You need to fight the impulse to speak. Just keep returning to the other person in the conversation. You must have the ability to pay attention and show the other person that you care about what they have to say.

Active listening

It's the effort to understand their viewpoint rather than becoming fixated on your own. People feel heard, respected, inspired, and motivated to find solutions when you listen to them.

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Free Audiobook summary of the book Rationality by Steven Pinker.

Biases distort our cognitive system and prevent us from making rational decisions. The myth that we are reasonable creatures stems from the incorrect assumption that our brains are, by default, instruments of logic. Through analyzing the most common cognitive fallacies, we’re taken on a journey through the mechanics of the mind toward the root of our irrationality, which is due to motives shaping our judgment.

Rationality: What Sets Humans Apart From Other Species

● Rationality can be used as a tool to accomplish a task.

● Rationality aids in the decision-making process.

● Ignorance and constraint are both viable alternatives.

● Science is the practical application of logic in the real world.

● We become less partial — and more sensible – as a result of institutions.

● People are punished for their own good, which leads to a more rational common.

● Because it is rational, our most important moral principle is powerful.

Rationality: A Tool for Achieving a Goal

Dictionary definitions of rational state that it means "having a rationale." The Roman word ratio, which meaning "reason," is where the word "reason" originates.

Philosophers define rationality as the capacity to use information to accomplish goals.

Yet being logical requires more than merely accepting true statements like "1 + 1 = 2." That also makes our tasks easier.

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Free Audiobook summary of the book How to Break Up with Your Phone by Catherine Price.

We might not realize it, but each time we compulsively check our phones, we’re programming ourselves to develop a technology addiction, one that can start innocently and derail our life in the long run. Let's get rid of this!

The Reason To Break Up

Even if we are fully aware of the risks associated with certain tech habits, what harm might come from simply checking our phones?

People check their phones at least 47 times every day on average.

More than 80% of Americans check their phones within 30 minutes of waking up, and many do so in the middle of the night. Americans spend more than 4 hours every day on their phones.

Your Phone Can Lead To Deep Trouble

Many studies link excessive smartphone use to detrimental outcomes such neuroticism, low self-esteem, depression, impulsivity, self-identity, empathy, and sleep issues.

We have access to the entire internet thanks to smartphones. Yet unlike earlier technology, we always have them with us.

In addition to having neurological impacts, smartphones and other digital goods are purposefully made to cause them.

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Free Audiobook summary of the book Micromessaging: Why Great Leadership is Beyond Words by Stephen Young.

The stuff we say without saying.

Setting The Stage

We've all had conversations with people who somehow managed to convey the message, "The sooner I get away from you, the happier I will be," without so much as moving an eyelash or a facial muscle. On the other hand, an admiring gesture isn't necessarily indicated by a broad smile, a fixed look, or a firm handshake.

It takes an in-depth grasp of how other people see reality or see through deception to send the micromessages that effectively communicate your intended message.

The Subtle Art Of Messaging

Micromessages can boost self-confidence and encourage people to strive for higher goals, or they can erode it and make people second-guess everything they do. They have the power to do this with barely a spoken word.

Micromessaging And Leadership

Micromessaging's influence and the almost imperceptible intricacies of sending and receiving messages are both defined. These micro messages demonstrate to us how highly we are regarded and valued by people who decide our fate at work.

Micromessages reveal our specific position and the expected extent of our movement. They are as intangible as the medium through which they are sent.

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Free Audiobook summary of the book Living Beyond “What If?” by Shirley Davis.

This book is a comprehensive how-to guide for achieving your goals. It provides a step-by-step plan for conquering your anxieties and succeeding.

Visualize Your Dreams

The power of the human mind is amazing. It remains active and unrestrained in children and follows us throughout our lives. Even if we utilise it in less evident ways as we get older, seeing a new future is one of the most important first steps in making any significant life change.

Unbelievable But True: Imagination Leads To Manifestation

Nevertheless, reality and fantasy are not the same thing. Reality, however, is a another matter. One finds it hard to believe that we can envision our future and make it a reality.

Take The Chance

Taking a risk can result in significant rewards. Knowing which risks to take is the true expertise.

An exit strategy for a profession could entail talking to a mentor or supervisor, looking into other jobs that are a better fit, and figuring out what skills you need.

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Free Audiobook summary of the book It's the Manager by Jim Clifton and Jim Harter.

A must-read for leaders, CEOs and Founders.

What Makes A Difference In An Organization

The manager determines 70% of the variance in team engagement. You have delivered on the new global will when you have great managers who can maximise the potential of every team member.

Not Just A Job

Millennials and Generation Z want more than a paycheck. They are no longer looking for job satisfaction; they are looking for growth. Coaches are preferred over bosses. They don't want annual reviews; they want ongoing dialogue. They don't want a manager who focuses on their flaws. They want a job that is more than just a job; they want a life.

Organizational Change Is Hard

The old boss-to-employee, command-and-control leadership environment "worked" when it came to building process-efficiency systems, large buildings, and infrastructure. However, traditional top-down leadership techniques have not adapted to a workplace that now requires coaching and collaboration to thrive.

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Free Audiobook summary of the book Food Rules by Michael Pollan and Maira Kalman.

We have been eating wrong all our lives. This book shakes our belief patterns on food and diet.

Food Facts: What We Need To Know

● The western diet is responsible for nearly all Type II diabetics, 80% of all cardiovascular diseases, and 33% of all cancers.

● These diseases do not affect populations that consume a diverse range of foods (unrefined).

● Your health may improve if you abandon the Western diet.

● Food processing removes nutrients, introduces toxins, and increases absorbability (causing insulin challenges).

The Western Diet

Populations that consume a so-called Western diet—generally defined as a diet high in processed foods and meat, high in added fat and sugar, high in refined grains, high in everything except vegetables, fruits, and whole grains—always have high rates of the so-called Western diseases: obesity, type 2 diabetes, cardiovascular disease, and cancer.

Key Points

● Eat local, healthy food that your great-grandmother would have recognized.

● Avoid anything processed.

● Buy from your local farmer's market.

● Avoid food products containing ingredients that no ordinary human would keep in the pantry.

● Avoid food products that contain high-fructose corn syrup.

● Avoid foods that have some form of sugar (or sweetener) listed among the top three ingredients.

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Free Audiobook summary of the book Humility Is the New Smart by Edward D. Hess and Katherine Ludwig.

To manage and lead a team, you need to meditate so that you dissolve your ego. Buddhism for the corporate world.

Smart Machine Age

Society is on the verge of a technological tsunami. Artificial intelligence, the internet of Things, virtual reality, robotics, nanotechnology, deep learning, human brain mapping, and biomedical, genetic, and cyborg engineering advances will change the way most of us live and work.

This Smart Machine Age (SMA) has the potential to be as disruptive and transformative for us as the Agricultural Age and Industrial Revolution were for them.

Get Ready For The Next Ride

The American worker has been outsourced, off-shored, and automated on many factory floors and in many routine tasks over the last few decades. Following that will be broader and more comprehensive automation, which will likely affect many more workers, including many professionals.

While automation has been taking place for decades, technology is now starting to replace knowledge workers such as accountants, business managers, doctors, lawyers, journalists, researchers, architects, higher-education teachers, and consultants.

The American Dream

Smart technologies will pervade and change many aspects of our professional and personal lives, challenging our fundamental beliefs about success, opportunity, and the American Dream in many ways. The most recent research indicates that technology will replace 47 percent of US jobs or displace up to eighty million US workers within the next ten to twenty years.

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Free Audiobook summary of the book You Are a Writer (So Start Acting Like One) by Jeff Goins.

Stop seeking public approval and just write.

Noteworthy Ideas: You Are A Writer

● Believe that you are already who you want to be. Then begin acting like it.

● You must first believe in yourself before others will believe in you.

● The concept of multitasking is a myth. You have the option of creating or reacting. However, you cannot do both. Make an informed decision.

● You are your brand. But it goes beyond that. It represents your most authentic self. The part that everyone remembers.

Create Your Platform

Many writers become discouraged while trying to find their place in the sea of new writers. Their error is that they are waiting for others to notice them.

Don't wait to be chosen. Instead, choose yourself by developing your reader platform and launching your writing career.

Your Message

Before embarking on your writing career, ask yourself, "What do I have to share with the world, and what makes me uniquely qualified to deliver this message?" The answers to these questions will assist you in determining where your readers are and how you can reach them.

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Free Audiobook summary of the book Triggers by Marshall Goldsmith.

Changing our habits and behaviour using awareness. “Triggers” is representative of the relative nature of things that can drive your life back and forward.

Triggers: An Overview

Triggers are stimuli that cause a behavioural response. They can take the form of beliefs, behaviours, or environments. Identifying triggers is beneficial in all interpersonal relationships and will aid in your success at work and at home.

To change your behaviour for the better, you must want to change and be willing to accept personal responsibility.

Be A Wolf!

Despite having a good life, full of opportunities, a negative environment can impose depressive behaviour. Even in these circumstances, they can have a positive impact if the person is willing to look beyond the difficulties.

Pain is frequently self-inflicted. Don't be a victim of your insecurity; instead, be a wolf!

We Have A Choice

Triggers appear to be relentless and omnipresent—a cake that makes us forget the sugar content warnings, a song that takes our attention away from a conversation.

All of these affect our behaviour in less than a second.

The good news is that we have a choice. We have command over them.

A trigger is only a problem if your reaction to it is problematic.

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Free Audiobook summary of the book Finish!: Give Yourself the Gift of Done by Jon Acuff.

Setting new goals is easy, but finishing them is hard. In this blockbuster bestseller, the author shares his plans to help you actually achieve your goals.

Perfectionism Kills

Starting is difficult, but it is easier than finishing. You may have a number of half-finished projects and other unfinished business. Many people make New Year's resolutions, but according to research, 92% of these resolutions fail.

People became more productive when they stopped striving for perfection. Perfectionism kills momentum and prevents people from achieving their objectives.

The Day After Perfect

Perfectionism will do its best to knock you down when you work on a goal.

Excuses are a cover for perfectionism. Because you weren't perfect, you gave up. You're not by yourself.

Everyone wants to get all A's. Nobody aspires to Bs and Cs. However, getting straight As is difficult and intimidating. That is why many people don't even try.

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Free Audiobook summary of the book The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy.

Good habits, a good life, ample happiness, awareness. A self-reflective book on understanding your precious life.

Embrace the Freedom of Wants and Desires: Understanding The Gap

The GAP is founded on an unhealthy "need" or attachment to something other than yourself. You're trying to break free from something, and you won't be happy until you do.

When you're in the GAP, you're avoiding "here" while attempting to get "there"—but you never get "there."

Understanding The Gain

The GAIN is based on being in tune with what you want while also understanding that you don't need it. When you're in the GAIN, you live your life on the basis of intrinsic motivation and harmonious passion, which leads to flow and high performance.

Ask Yourself: What You Love

● Is there anything in your life that you are obsessed with? If so, what unmet internal need are you attempting to address?

● What aspects of your life and work do you enjoy?

● What is your long-term strategy? You're doing what you love when you're playing the long game. You are not acting in order to get somewhere else.

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Free Audiobook summary of the book The Adaptation Advantage by Heather E. McGowan and Chris Shipley.

In the past, jobs were about muscles, now they’re about brains, but in future, they’ll be about the heart. The authors declare a future in which humans share knowledge and build meaningful workplace cultures.

The Big Change

The world is undergoing three "climate changes": environmental, market, and technological, which are forcing people to become more adaptable.

Jobs are changing so quickly that your current position may no longer exist in 18 to 24 months.

In the next ten years, artificial intelligence (AI) will most likely transform all jobs.

No More Straight Line Career Paths

A shift in the market climate is on the horizon. Currency, collaboration, and contracts, among other things, will go digital and move at the speed of light.

The three climate changes will have a profound impact on ethics, community, geopolitics, politics, work, and education. A political choice between the "left" and "right" will result in governments that are responsive, adaptable, and quick.

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Free Audiobook summary of the book Building A Storybrand by Donald Miller.

Companies tend to sell solutions to external problems, but customers buy solutions to internal problems. Building a StoryBrand is about making your customer the hero of a story.

The Key to Being Seen, Heard, and Understood

If we haven’t clarified our message, our customers won’t listen.

The more simple and more predictable the communication, the easier it is for the brain to digest.

The Two Mistakes Brands Make

There are two critical mistakes brands construct when talking about their products and services:

● They fail to focus on the aspects of their offer that will help people survive and thrive; and

● They cause their customers to burn too many calories in an effort to understand their offer.

● Make your company’s message that readers/viewers can understand without burning too many calories.

The Secret Weapon That Will Grow Your Business: The Hero's Story

What’s the essence of the Hero’s story?

● A CHARACTER who wants something encounters a PROBLEM before they can get it.

● At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION.

● That action helps them avoid FAILURE and ends in a SUCCESS.

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Free Audiobook summary of the book Expert Secrets by Russell Brunson.

Understand your customer, and build your marketing framework.

Creating Your Movement

To create a movement, you need 3 things:

● An expert or guide

● A new opportunity

● A future-based cause that unites the tribe

● The expert offers someone a new opportunity and then guides them to a result with a future-based cause.

Finding Your Voice: The 5 phases to becoming an expert

  1. The Dreamer: Fascination + Mastery = Passion

  2. Reporter: Learn everything there is to know about your topic from multiple perspectives

  3. Framework Creator: identify patterns of success and create your own frameworks to help others achieve success.

  4. Servant: test your framework on yourself first, then on others, to ensure it is perfect and produces results.

  5. Start guiding others to their destination as an expert guide.

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Free Audiobook summary of the book Enlightenment Now by Steven Pinker.

Enlightenment Now is a thoroughly researched vision of human progress.

An Optimistic View Of The World

Wealth has increased not only in the West, but also globally, while poverty and inequality have decreased.

We still have issues to deal with, such as AI, terrorism, and the environment, but we must do so rationally.

Contrary to popular belief, the human story of the twenty-first century is one of progress, not misery.

Enlightenment Has Increased Wealth While Reducing Poverty and Inequality

Over 90% of the world's population lived in extreme poverty just 200 years ago. Today, that proportion is less than 10%. That's because global income tripled between 1820 and 1900. It had tripled again 50 years later, and a third time by 1984.

Even poorer, less developed countries, such as Rwanda and El Salvador, now double their income every 18 years. Every 35 years, wealthier countries do so.

A Rise In Income Benefits All

A common argument against the benefits of global income growth is that "only the rich get richer". This is not correct.

Inequality rises initially, then peaks and falls as income rises.

As a state's wealth grows, so does its spending on social benefit programmes.

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Free Audiobook summary of the book The Startup Owners Manual by Bob Dorf and Steve Blank.

The organization can be confusing. The reader is guided step-by-step through the startup's necessary tasks in this book.

Getting Started

The traditional product roll-out method is completely inappropriate for startups. That process is appropriate when customers are known and the market is well-defined. This is not always the case for startups.

Customer development is therefore critical for startups, and the framework includes several stages.

The Customer Development Framework

● To learn more about your customers, develop hypotheses and test them with them.

● Test sales to see if customers will purchase and if you can scale up.

● Marketing: creating customers.

● A company-building strategy is to transition to a sustainable business.

The First Product: Customer Discovery

Startups should focus on developing a Minimum Viable Product (MVP) for a small target market.

The goal of the MVP is to release a product so that early adopters can test it. By releasing an MVP, designers are forced to focus on core functions rather than gimmicks. After receiving customer feedback, the product can be improved.

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Free Audiobook summary of the book The Boron Letters by Gary C. Halbert.

This is a collection of personal and impactful letters by history's greatest copywriter, Gary C. Halbert, where he exemplifies some insider tactics and sage wisdom to his youngest son.

The AIDA Formula To Write Better

Copywriting must be done in accordance with a formula, a proven sequential outline such as AIDA:

ATTENTION, INTEREST, DESIRE, ACTION.

Your writing should:

● First, get the readers attention

● Second, get them interested

● Third, make them desire what you are selling

Advice On Better Marketing Copywriting

● Compel your reader to take whatever action is needed to get whatever it is you are selling.

● Describe the benefits the prospect gets if they buy your product or service, and remember, you must do even the obvious.

● When you write bullets, the basic pattern should be specific/blind fact, benefit.

● Re-write (by hand) a famous ad and marketing copy to get a sense of it.

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Free Audiobook summary of the book Biohack Your Brain by Kristen Willeumier.

The brain is not a machine or an organ, but an entire universe in itself.

Defining The Brain: A Primer

French philosopher Descartes compared the human brain to a hydraulic mechanism. Later, scientists compared it to a telephone. Later on, it was compared to a computer.

An American neuroscientist, Kristen Willeumier, compares the brain to a high-performance sports vehicle. You must provide your brain with regular maintenance and high-quality fuel if you want it to run smoothly.

The Brain Is Both Complicated and Necessary for Human Survival

Every second, hundreds of billions of messages are exchanged between brain cells known as neurons. This neural activity generates enough electricity to light a low-wattage light bulb. Your brain will be able to charge a smartphone after 70 hours.

The brain also stores a lot of information. On average, it has the equivalent of 2.5 million gigabytes of digital memory.

The Most Intricate Object In The Galaxy

The adult brain contains 100 billion neurons. Each of these brain cells is linked to approximately 10,000 other cells. Synapses are gaps in the network that allow neurons to communicate with one another. In total, there are approximately 100 trillion unique connections between neurons.

To put that in context, it's more than 1,000 times the number of stars in our galaxy.

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Free Audiobook summary of the book The 22 Immutable Laws of Marketing by Al Ries & Jack Trout.

The fundamentals of marketing and how to comply with these laws are the book's main topics. An essential read for business owners.

The Law of Leadership

Being first is preferable to being better.

The fundamental issue in marketing is creating a category in which you can be the first. It's easier to persuade someone's thinking without first convincing them that your product is superior.

Choose a name for your new category that can be used anywhere.

The Law of the Category

If you can't be first in your current category, create a new one.

When you launch a new product, inquire as to which category it will be the first in. This goes against conventional marketing wisdom, which holds that getting people to prefer your brand is the goal. Don't think about brand. Consider categories. When there is something new, everyone's interest is piqued.

The Law Of The Mind

It is preferable to be first in your mind than first in the marketplace. The conflict in marketing is about perception rather than the actual product.

People dislike being persuaded to change their minds, so put yourself first in their minds. Once a decision has been made, the mind rarely changes its mind.

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Free Audiobook summary of the book The Art Of Work by Jeff Goins.

A thorough examination of what work is now and what it should be.

The Art Of Work: The Premise

The vast majority of people have no idea what they were "programmed" to do for a living. We seem to rush through all of the critical, decisive moments without giving our best fit enough thought.

And then we wake up one day and think to ourselves,

What do I enjoy doing the most in life?

The answer to this question will determine the path that defines your life.

Preparation Of Your Journey

We blame ourselves for not knowing what we wanted to do when we were born.

Is the calling just an unanticipated natural occurrence?

You do not "just know" what your calling is. You must pay attention to hints along the way and learn what your life can teach you. Practice brings about awareness.

Action Time

Opportunities to learn and grow exist if we are willing to look in the right places and accept what we find humbly.

Discovering your calling is a series of deliberate decisions, not a revelation.

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Free Audiobook summary of the book Radical Candor by Kim Scott.

This book is about developing a team that shares the same radical principles and working with people who are incredibly committed, personal, and honest. If used properly, this strategy guarantees continued success and team members who have skin in the game.

The Two Dimensions Of A Manager

Being a good boss requires a good relationship. This has two dimensions.

Care Personally: The first dimension focuses on being more than "just a professional." It's about delving deeply and spreading that knowledge.

Challenge Directly: The second component entails informing people when their work is adequate and when it is not. Being completely open and honest about everything.

Radical Candor

"Radical Candor" is created by combining "Care Personally" and "Challenge Directly."

The most surprising aspect of radical candour is that its outcomes frequently contradict your expectations. You worry that people will become enraged or vengeful, but they usually appreciate the opportunity to express themselves.

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Free Audiobook summary of the book The Education of Millionaires by Michael Ellsberg.

People don’t talk about the best-writing author; they talk about the best-selling author.

The Death Of Job Security

The traditional method of job advancement is no longer viable for two reasons:

● Job security is dead; no longer can you work for the same company for the rest of your life.

●The internet and technology have enabled much more flexible work styles.

That Risky Dream

Entrepreneurship is similar to dating in that failure is unavoidable and part of the learning process. What is most important is resilience.

If pursuing a risky dream teaches useful business skills along the way, even in the worst-case scenario, the pursuer ends up learning useful skills.

Two Kinds Of Knowledge

You have street smarts and practical knowledge because you learned it "in the real world" and know how to apply it. This knowledge can only be gained through practise.

Theoretical, abstract knowledge obtained from books and school has no connection to your experience or the real world. This knowledge is more difficult to apply.

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"Agar puri sachchai se aaj jee rahe ho to kal achha hi hoga"

  • Vicky Kaushal on his struggling days

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Free Audiobook summary of the book Goodbye, Things: The New Japanese Minimalism by Fumio Sasaki.

Most of the stuff we own is wearing us down. Time to say goodbye!

Minimalism

A minimalist lifestyle entails having fewer possessions and using those that you do have wisely.

When we are buried beneath our possessions, minimalism allows us to experience freedom, fulfilment, and things we would not have otherwise.

Minimalism is more than just getting rid of things we don't need; it is a new way of life that allows us to be more in tune with the present moment and less distracted by the things around us.

The World Has Changed Too Much

The amount of information we consume and the things we must care for completely overwhelm our traditional brains. Humans were not designed to focus on multiple tasks at the same time. But here we are, doing it, and wondering why we are stressed, depressed, and unable to complete everything we need to.

The Art of Throwing Things Away

While it may be difficult at first, as you practise throwing things away, it will become easier.

Our possessions are similar to those of roommates, except that we pay their rent.

Think of department stores as your personal warehouses. There's no reason to keep 40 rolls of paper towels, 25 spare lightbulbs, and 60 food cans on hand. It takes up valuable space and locks your money up in something you may never use.

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Free Audiobook summary of the book LoserThink by Scott Adams.

Loserthink has unproductive ways of thinking. Even if you’re intelligent and well-informed, you can fall into the trap of loserthink. The book describes the many different ways in which loserthink can manifest and lead to suboptimal outcomes.

Incentives Influence Outcomes

When money, reputation, power, ego, and complexity enter a field, it is illogical to expect objective research and outcomes.

Given the existence of these dynamics, it is critical to consider how they influence how the topic is researched, discussed, and managed.

Mental Prisons

Loserthink (unproductive thinking) creates mental prisons that limit your ability to see the world clearly. You won't be able to act rationally if you can't see the world clearly.

The Raw Power Of The Press Is Used For Brain Manipulation

Political warming is an unavoidable result of the press's business model, which rewards brain manipulation over accuracy.

As the press becomes more adept at stimulating the emotion centres in our brains, the public should expect to be in a constant state of fight-or-flight anxiety.

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Free Audiobook summary of the book Good To Great by Jim Collins.

Good to Great focuses on how both modest and exemplary companies can go beyond their stagnant status quo to become great organizations.

The Premise

Few people achieve greatness in their lives because they settle for a comfortable life too quickly. The same can be said for businesses. The vast majority of businesses achieve a level of adequate functionality, but instead of moving forward, they simply stagnate. They remain good but do not progress to greatness.

The Path To Great: Level 5 Leadership

Level 5 leaders direct their ego needs away from themselves and towards the larger goal of creating a great company. Ambition for Level 5 leaders is first and foremost for the institution, not for themselves.

Level 5 leadership entails more than just humility and modesty. It is also about ferocious determination, an almost stoic determination to do whatever it takes to make the company great.

Being Ruthless Or Rigorous

The Key To Greatness: Start with the right people, ask them the right questions, and engage them in vigorous debate.

Being rigorous entails applying exacting standards at all times and at all levels, particularly in upper management.

Being rigorous, rather than ruthless, means that the best people do not have to worry about their positions and can focus entirely on their work.

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Free Audiobook summary of the book The Road To Character by David Brooks.

We live in a culture that encourages us to promote and advertise ourselves, as well as master the skills required for success, but it does not encourage humility, sympathy, or honest self-confrontation, which are necessary for character development.

The Fake Image on Social Media

Social media has evolved from a platform for self-expression to one for self-promotion.

The internet is simply a reflection of our society's evolution. We are increasingly concerned with ourselves and what we require these days. People who live in this manner are constantly under pressure to perform and compete. We lose sight of the fact that what we really want is for people to remember us for who we were rather than what we did.

The Three Lessons for Self Improvement

● The world today places far too much emphasis on the "me" extrovert within us, but things used to be different.

● We have lost touch with the moral values that provide us with true happiness.

● To discover your true character, admit your flaws, and let go of your pride.

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Free Audiobook summary of the book Creative Selection by Ken Kocienda.

Inside Apple’s Design Process During the Golden Age of Steve Jobs.

The author, Ken Kocienda is a software engineer who, among other things, worked on the original iPhone.

The author writes about the process behind software creation at Apple and how he thinks that process was a significant driver in how Apple came up with its world-class products.

Creative Selection

The Essential Elements Of The Apple Development

Approach: Part 1

Inspiration: Thinking big ideas and imagining what is possible

Collaboration: Effective collaboration with others.

Craft: Using skill to produce high-quality results and always striving to improve.

Diligence: Doing the necessary grunt work while never taking shortcuts.

The Essential Elements Of The Apple Development

Approach: Part 2

Decisiveness: Making difficult decisions and refusing to delay or procrastinate.

Taste: The development of a refined sense of judgement and the discovery of the balance that results in a pleasing and integrated whole.

Empathy: The ability to see the world through the eyes of others and to create work that fits into their lives and adapts to their needs.

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Free Audiobook summary of the book The Score Takes Care Of Itself by Bill Walsh.

This gem of a book has diverse ideas for leadership and success in competitive fields. Legendary Bill Walsh’s memoir on leadership is excellent advice for leaders, managers and football players!

Team Success

A team's success cannot be guaranteed even with the most talented members. But there are things you can do to increase your chances of success, and a great leader seeks out solutions to increase those chances intelligently and ruthlessly. And once you've done that, the score will take care of itself.

People who succeed in highly competitive environments share one trait: the ability to overcome failure.

What To Do For Getting Back In The Game

● Do expect defeat; if you're surprised that you'll ever be defeated, you're delusory.

● Do Force yourself to stop looking backwards and wallowing in misery.

● Do allow yourself adequate recovery time, but no more.

● Do ell yourself that you will stand and fight again.

● Do start making plans for the next serious encounter.

What Not To Do For Getting Back In The Game

● Don’t say “why me?”.

● Don't look for sympathy.

● Don’t bellyache.

● Don’t accept condolences.

● Don't point the finger at others.

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Free Audiobook summary of the book Turning Pro by Steven Pressfield.

The author discloses a fundamental way of looking at who we are and bringing real change in our lives by realizing our true calling.

Being Human

What exactly does it mean to be human? Trying to reach our full potential.

The therapeutic model in science holds that some disease or condition must be cured, whereas the moral model in religion holds that we must pay for our sins. However, there is a third, much simpler model: the amateur and professional models.

Before And After

● You can divide your life neatly into two parts: before turning pro and after.

● All you have to do to turn pro is decide.

● When you turn pro, life gets easier.

From Amateur To Pro

● The defining trait of the amateur is the fear of being who she is and getting rejected for it.

● A central obstacle for the amateur is that he is always chasing some guru or authority.

● When you do your work for the sake of its practice and nothing else, that’s when you turn pro.

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"Failure is an event not a person" - Anupam Kher talks about fear of failures.

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Free Audiobook summary of the book Super Thinking: The Big Book of Mental Models by Gabriel Weinberg and Lauren McCann.

Super Thinking is about the frameworks and shortcuts top performers depend on the cut through complexity and separate good ideas from bad ones.

First Principles Thinking

Thinking about a problem in reverse can lead to new solutions and strategies.

Arguing from first principles is the central mental model to help you become a chef with your thinking. It is the practical starting point for being less wrong, and it entails thinking from the ground up, using basic building blocks of what you believe to be true to construct sound (and sometimes novel) conclusions.

De-Risking: Implementing The First Principles Approach

When you argue from first principles, you are purposefully starting from scratch. You are explicitly avoiding the trap of conventional wisdom, which may turn out to be incorrect.

To be wrong less frequently, you must put your assumptions to the test in the real world, a process known as de-risking.

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Success ki koi Tareekh nahi hoti.

Nawazuddin Siddiqui talks about his early days in Mumbai

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Free Audiobook summary of the book How to Decide by Annie Duke

A practical guide to the pitfalls of decision-making and how to make your life easier by making fast decisions with positive results.

Why You Should Care About Making Better Decisions

Luck and the quality of your decisions determine how your life turns out. You can't change your luck, but you can improve the quality of your decisions. You increase your chances of good things happening to you by improving the quality of your decisions.

Because the future is inherently uncertain, sound decisions cannot guarantee results. They simply increase the likelihood of favourable outcomes.

Assessing the Quality of Past Decisions: Outcome Bias

People generally find it difficult to distinguish between a good quality decision and a successful decision. Instead of evaluating the decision-making process, they tend to focus solely on the outcome of the decision.

This is referred to as outcome bias by psychologists.

A Decision is Evaluated By Results

The idea that the outcome of a decision tells you something about the decision's quality is extremely powerful (but wrong). Even if you give someone the same exact facts describing a decision, their opinion on whether the decision is good or bad will usually change depending on how the decision turns out.

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"Main Kabhi Batsman nahi tha" - Rohit Sharma on being god gifted.

With the masterful ton, Rohit became the first Indian captain to score hundreds in Tests, ODIs, and T20Is. He also became only the fourth international captain-batsman to accomplish the feat, joining Babar Azam (Pakistan), Faf du Plessis (South Africa), and Tillakaratne Dilshan (Sri Lanka).

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Free Audiobook summary of the book In Praise of Slowness by Carl Honoré.

Why are we always in such a rush? What is the cure for time sickness? Is it possible, or even desirable, to slow down?

The Problem With Speed

Making time finite and then imposing speed on all aspects of life is a Western disease.

The human desire for transcendence is at the root of the desire for speed.

It's difficult to think about the fact that we're going to die; it's unpleasant, so we're always looking for ways to distract ourselves from the reality of our own mortality. Speed, with its sensory thrill, is one distraction strategy.

The World Is Speeding Up

The world is still pushing itself to do everything faster—at a high cost. The cost of our hurry-up culture is well documented. We are driving the planet and ourselves to exhaustion. We are so short on time and sick of it that we neglect our friends, families, and partners.

Need For Speed

We no longer know how to enjoy things because we are always looking forward to the next thing. Much of what we eat is boring and unhealthy. The future appears bleak with our children caught up in the same hailstorm of hurry.

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Free Audiobook summary of the book Choose Yourself! by James Altucher .

This book is from the heart and feels a bit blunt. There are enough truth bombs for it to be worthy of multiple reads.

The American Dream Is Dead

The American dream bubble abruptly burst in 2008. The world's worst financial crisis forced businesses to slash costs ruthlessly, most of which came in the form of people.

Almost everything can now be outsourced or performed by technology, which is why thousands of college graduates are now unemployed or underpaid - the end of jobs has arrived.

The Only Person Who Controls Your Dreams

Remember: You must make yourself the sole controller of your dreams.

If financial freedom is your goal, you must control your income, which means creating products, freelancing, earning passive income through affiliate marketing, selling books, courses, and teaching seminars - do any or all of these.

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Free Audiobook summary of the book The Surprising Science of Meetings by Steven G. Rogelberg.

Many managers regard inefficient, unproductive or boring meetings as an unavoidable business flaw. The author challenges this assumption with ideas on how to stop wasting time and energy by facilitating better meetings.

Meetings Are Inevitable Even If We Don't Like Them

Meetings that are inefficient, unproductive, or boring are seen by many managers as an unavoidable business flaw. Rather than avoiding meetings, use science to solve your problems with them.

Managers must recognise that meetings can be extremely frustrating and evaluate these meetings in order to improve them. To create an appropriate meeting agenda, each aspect of the process can be critically evaluated.

Focus On Improving Meetings

Everyone must gather for team meetings, inter-departmental coordination, and group decision-making. However, everyone must meet effectively. Meetings can be aggravating, particularly when they waste time and energy due to a poor meeting culture.

Bad meetings should never be accepted as the norm in any organisation.

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Free Audiobook summary of the book The Obstacle Is The Way by Ryan Holiday.

Ryan Holiday, a media strategist, explains how modern people can use some revered Stoic principles to turn obstacles into opportunities.

Stoicism: Overcoming Obstacles

People have relied on Stoic philosophy to overcome difficulties throughout history.

Stoicism, also known as the "operating manual for life," is a pragmatic philosophy that assists people in overcoming adversity.

The Key Takeaways

● Stoicism rests on three fundamental disciplines: "perception, action, and will."

● Perception is how you see the world. Seeing it realistically or with a bias can either help or hinder you.

● The right action is always directed, deliberate, bold and persistent.

● The world can break your body, but it can never break your spirit or mind thanks to willpower. You have control over your will.

The Positive Side Of Obstacles

● Obstacles that obstruct progress can actually promote progress.

● People grow by confronting and overcoming challenges.

● The benefits you gain from overcoming obstacles are ones you would not have gotten otherwise.

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Free Audiobook summary of the book Convinced! by Jack Nasher.

Mentalist Jack Nasher offers tips to help you appear more competent, attractive, intelligent and important.

Prove Your Competence & Win People Over

● Use the "impression management" tools from the "eight pillars of competence" to persuade others of your competence.

● Competence and brilliance are not always self-evident; you must demonstrate your abilities.

● Control people's expectations so that they expect you to be competent.

● You should associate yourself with good news.

● Showcase specific "competence formula" elements such as performance, ability, motivation, dealing with difficulty, and luck.

Communication Matters

Understand both verbal and nonverbal communication.

The higher your attractiveness and popularity, the higher your perceived competence. Show tact, authenticity, and self-assurance.

Make use of the "power of symbols" to develop the most reliable indicator of your competence: your habitus - the way you look and act.

It's difficult to judge other people's competence; it's much easier to recognise their incompetence.

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Free Audiobook summary of the book The Magic Of Thinking Big by David J. Schwartz.

This book should be read once by everyone so that they can fathom the vastness of the world without their mental limitations.

Thinking Big

Most people go through life with small ambitions, small goals, thinking small, and they only rise to the size of their dreams.

All of us, more than we recognize, are products of the thinking around us. Much of this thinking is little, not big.

By thinking big, what’s also called “10x” thinking, you can do great, huge things, so long as you believe in yourself and follow through on the pursuit of those huge goals.

The Power Of Belief

Those who believe they can move mountains, do. Those who believe they can’t, cannot. Belief triggers the power to do, or not to do something.

● Think little goals and expect little achievements.

● Think big goals and win big success.

● Big ideas and big plans are often easier— certainly no more difficult— than small ideas and small plans.

● Life is too short to be little.

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Free Audiobook summary of the book The Language Instinct by Steven Pinker

We are all born with the innate capability to understand languages, and it is not a man-made invention.

A Natural At Learning Languages

● Humans have an innate language instinct that allows them to approach communication on a completely different level.

● Language is the biological adaptation that allows us to communicate.

● Anthropological studies have been conducted on tribes that had no contact with the outside world until the 1920s. Language was learned naturally among those tribes, with no formal instruction.

Early Instinct

Children can learn languages as early as 18 months old, but they can only learn by observing adults who do it correctly, so they have no way of actively telling what's right from wrong - they aren't studying languages, they just absorb them.

Nonetheless, they follow the right rules at the right time. Even deaf children who learn sign language from their parents use proper grammar.

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Audiobooks summary of the book The Age Of The Platform by Phil Simon.

The Age of the Platform delves into the platform business model's lessons. Phil Simon summarises some key platform development lessons and explains why they are relevant to small business owners.

Internet: The Beginning

The first web browser was released in 1993. It was originally known as Mosaic before being renamed Netscape. As people began emailing each other, browsing the internet, and creating their own pages, the internet grew in popularity.

By the late 1990s, a diverse range of goods and services were available for purchase. Companies such as Google, Amazon, and Yahoo arose.

Web 2.0

Web 2.0 gave rise to social media websites by 2005. Instead of being a source of entertainment or a place to check email on occasion, the internet has become an integral part of people's lives.

Personal finances and social interactions, to name a few, have been transformed. People essentially live their lives online rather than using it occasionally.

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You cannot be restful, have a peaceful sleep if you want to be successful.

SRK on being successful and why he doesn't recline the chair even when travelling in first class.

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"Tum hero nahin ban paaoge yaar" - SRK on rejections, being non-judgemental.

A must watch if you are being told that you aren't good enough.

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"Mere paas rahne ko jagah nahin thi"

SRK on his struggling days

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Zindagi mein kuchh bhi ho sakta hai

Aur inshallah sabke saath accha hi hota hai

SRK on luck, life and well, picture abhi baaki hai mere dost!

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Free Audiobooks Summary of the book Creative Destruction by Richard Foster and Sarah Kaplan

To remain competitive, corporations must change the pace and scale of capital markets. This is accomplished not only by launching new businesses and products, but also by eliminating functions that are no longer necessary for growth.

The authors of this book use historical data to show how the theory of creative destruction works in capital markets.

Survival and Performance in a Disruptive Environment

Sixty-one of the companies on the Forbes 100 list in 1917 are no longer in business 70 years later. Only 18 companies remained in the top 100, and none of them performed particularly well. A look at the S&P 500 over the last 50 years yields similar results: few companies survive, and those that do aren't great performers.

Discontinuity is not a new phenomenon, but its frequency has increased, owing primarily to technological advancements. Businesses must change to accommodate the new paradigm.

Clinging to old habits

Managers believe the challenge is to maintain existing operations while fostering an environment in which new ideas can thrive and old ideas can die. The world has changed; continuity no longer matters as much as innovation.

Some businesses refuse to make the necessary changes even when their very survival is at stake. This "cultural lock-in" is a sure sign of a company's demise.

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Free Audiobooks Summary of the book Big Bang Disruption by Larry Downes and Paul Nunes

A new type of disruptive innovation has emerged that does not adhere to the traditional model of entering the market as a low-cost substitute for a high-end product and gradually increasing in quality and moving up the customer chain.

Instead, the innovation outperforms incumbents on both price and quality right away, quickly sweeping through every customer segment. This type of "big bang" disruption can devastate entire product lines in an instant.

Product Lifecycle: Big Band Disruptors

A Big Bang Disruptor is defined by three characteristics:

● Undisciplined Strategy

● Unconstrained Growth

● Unencumbered Development.

Big Bang Disruptors don’t follow the stages of the traditional market adoption model.

It’s very much about entering the market with a big bang.

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Welcome to #BigIdeas podcast by nextbigwhat.com. We bring you inspiring big Ideas from books, videos and more. Everyday!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.atomicideas.ai/subscribe

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Free Audiobooks Summary of the book Lean In by Sheryl Sandberg

Sheryl Sandberg has been the Chief Operating Officer of Facebook for over a decade. This is a fair and honest look at gender inequality.

The Premise

We live in an intriguing era in which women have achieved unprecedented levels of expression, owing largely to the feminist movements of the 1960s and 1970s.

On the other hand, it appears that the fight for equality has been won, that progress has been made, and that things are evolving, albeit slowly. Gender inequality persists in many areas of society, mainly when it comes to careers and work.

The Truth About Gender Equality

●Despite significant progress, it is important to recognize that gender inequality persists.

●Women continue to face discrimination, and many are unaware of the ongoing bias.

●Women are noticeably absent from positions of leadership.

●Many women are less committed to pursuing leadership positions, whether due to childhood learned bias or motherhood.

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We are trying out a new radio bulletin feature which gives you all the important news and headlines, without wasting a single second.

Do give it a hear and share your feedback.

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A free-wheeling conversation between Ashish Sinha (NextBigWhat) and Deepak Abbot recorded at GrowthTalkies, a series of workshops and AMAs with India's leading product and growth leaders.

Topics discussed:

  • What’s happening with India’s app ecosystem.

  • How can early-stage startups protect themselves from Google and Apple’s 

  • What are the app install and uninstall numbers from India

  • How much time do Indian consumers spend on Apps

  • Consumer behavioral change in Indian consumers pre-covid and during-covid.

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA or Lawyer undertakes.

The current episode of eLagaan Whiteboard Friday looks at due diligence on Legal Agreements & Contracts. This is a critical aspect and covers all types of agreements the startup has executed till date e.g. employment contracts, services agreements, shareholders agreement, terms of use, privacy policy, mentor/ advisor agreements etc. This gives you an insight on what the scope of due diligence shall be, what documents are needed and how you can accelerate the process by ensuring readiness of the key documents.

For queries: hello@eLagaan.com

startup #funding #eLagaan #nextbigwhat

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA undertakes for sake of regulatory filings.

The current episode of eLagaan Whiteboard Friday looks at due diligence on Payroll functions of your startup. This is an important aspect as it covers all transactions related to your team, freelancers, contractors etc. This gives you an insight on what the scope of due diligence shall be, what documents are needed and how you can accelerate the process by ensuring readiness of the key documents.

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA undertakes for sake of regulatory filings.

The current episode of eLagaan Whiteboard Friday looks at due diligence on secretarial records of your startup. Secretarial due diligence has been a single most important aspect that could delay the process severely if they have not been maintained properly. This gives you an insight on what the scope of due diligence shall be, what documents are needed and how you can accelerate the process by ensuring readiness of the key documents.

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Ever wondered on the behavioral aspects of the Bharat market and how do they use QR codes? Well, a lot of interesting insights from Prashant Singh, Ex Paytm.

A must if you are building for Bharat market and deep into product management.

This conversation was recorded as part of GrowthTalkies workshops.

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA undertakes for sake of regulatory filings.

The current episode of eLagaan Whiteboard Friday looks at due diligence on taxation & compliances status of your startup. This gives you an insight on what the scope of due diligence shall be, what documents are needed and how you can accelerate the process by ensuring readiness of the key documents.

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startup ##funding #eLagaan #nextbigwhat

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA undertakes for sake of regulatory filings.

The current episode of eLagaan Whiteboard Friday looks at due diligence on accounting functions. This gives you an insight on what the scope of due diligence, what documents are needed and how you can accelerate the process by ensuring readiness of the key documents.

For queries: hello@eLagaan.com

startup ##funding #eLagaan #nextbigwhat

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When you are raising investment, the investors will conduct a detailed due diligence on various functions of the startup. A due diligence is very different than a regular audit that your CA undertakes for sake of regulatory filings.

The current episode of eLagaan Whiteboard Friday looks at what a due diligence means, how it is different than an audit and various timelines that you should be aware of while undertaking a DD.

For queries: hello@eLagaan.com

startup ##funding #eLagaan #nextbigwhat

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From being rejected by over 100 bankers to becoming a Unicorn in 5 years: Razorpay Journey with Harshil Mathur, Cofounder, and CEO of Razorpay.

This conversation, which was recorded in 2019 covers the early days of Razorpay and the GTM plan of the company (in the early days).

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If you have an Indian subsidiary, either as a cost centre or a profit centre, any international transactions done with the parent entity or any other of your own company, qualifies for transfer pricing. Transfer pricing is essentially a markup that is arrived after detailed study of multiple factors and business conditions. This markup leads to the Indian subsidiary being profitable.

The current episode of eLagaan Whiteboard Friday explain in detail the concept of Transfer pricing, what are the ways you can arrive at calculating this and how do you go about the same in your setup (cost vs a profit centre).

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startup #doingbusinessinIndia #eLagaan #nextbigwhat #makeinindia

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If you have an Indian subsidiary, either as a cost centre or a profit centre, you need to keep it compliant under various applicable laws. These law vary from Company to FEMA to Taxation to Labour to Regulatory etc.

The current episode of eLagaan Whiteboard Friday looks at applicable laws for both cost centre or a profit centre and what you should be aware of to keep your startup compliant.

For queries: hello@eLagaan.com

startup #doingbusinessinIndia #eLagaan #nextbigwhat #makeinindia

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If you are looking to do business in India, you can set up a company in multiple ways like Private Limited company or an LLP depending on what your objectives are - Cost centre Vs Profit Centre.

The current episode of eLagaan Whiteboard Friday looks at option available to get started in India along with various tax implications that you should be aware of.

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startup #doingbusinessinIndia #eLagaan #nextbigwhat

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Conditions subsequent (popularly known as CS) is a list of activities that investor requires a startup to complete immediately after they put in the money. This includes things like allotting shares to investors, appointing them as director and many more activities derived from the findings during investor due diligence.

The current episode of eLagaan Whiteboard Friday looks at this list and what's their impact is, and how to plan for it so that committed tasks are done on time which is critical from SHA’s implementation.

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Conditions precedent (popularly known as CP) is a list of activities that investor requires a startup to finish before they actually put in the money. Many tasks in this list is derived from the findings during investor due diligence.

The current episode of eLagaan Whiteboard Friday looks at this list, what's their impact is on your fund raise process and how you can try to optimize this list in order to get the investment amount earlier to your bank.

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Founders may need to sell their shares to 3rd parties (partly or fully) depending on their requirements. Sale of shares is a regulated process agreed with investors and other shareholders of the company.

The current episode of eLagaan Whiteboard Friday looks at what steps and proceeses needs to be followed in case founder or any other shareholder is interested in selling their shares to existing shareholders or an independent person or entity.

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startup #funding #eLagaan #nextbigwhat

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Though Founders hold a substantial stake in the company during incorporation, they need to go through a vesting schedule to protect their interest in the company. This schedule can start from incorporation or subsequent funding rounds depending on investor negotiations.

The current episode of eLagaan Whiteboard Friday talks what founders vesting is, how the logistics of it generally works out and various scenarios in which a founder exits or get terminated.

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Welcome to a fresh episode of GrowthTalkies.com, a series of conversations on growth and retention which NextBigWhat has launched in partnership with WebEngage.

In this episode, we have Sumit Ghosh - running a very hot startup - Chingari app. ̛In this conversation with Ashish Sinha, Sumit shares some real candid perspectives on building a better TikTok alternative. 

What’s interesting is Sumit’s candid take on building a mature product company that can go beyond TikTok’s smart machine learning algo and the timeframe it might take to get there. 

Meanwhile, Chingari app is heavily focused on growth and retention - which is the core of #Growthtalkies conversation. 

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When you raise money, the investors want the founders to stay back and run the show. Although you may have agreed for a reverse vesting schedule, but while onboarding investors they may ask for few years of lock-in for founders. This is critical from a strategic and company's perspective.

The current episode of eLagaan Whiteboard Friday talks what implications founders lock-in brings and helps you understand the implication around this clause so that you are aware and be prepared for acceptable terms.

For queries: hello@eLagaan.com

startup #funding #eLagaan #nextbigwhat

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When you raise money, many times the investment may come in tranches instead of single shot. The tranches could be linked to time, milestones or both. The tranches are committed now and released when the underlying factor is complete (time/ milestone).

The current episode of eLagaan Whiteboard Friday talks about what impact the tranches could bring to your overall fund availability, the risks that you should be aware of and how you can go about it while negotiating your investment round.

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startup #funding #eLagaan #nextbigwhat

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While raising investment, you will liquidation preferences clause in your SHA. This clause impacts how investors are paid in events of M&A (mergers & acquisition) or during liquidity of the company.

The current episode of eLagaan Whiteboard Friday talks about what factors or variables can be brought in liquidation preferences and how negotiations can be done around it with investors.

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startup #funding #eLagaan #nextbigwhat

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For founders who are not related to each other (like husband-wife, father-son etc.) it is important to enter into Founders Agreement covering important working relationship between founders and vesting schedules for founder's share holding. This document is a must for due diligence when you are raising money from professional or institutional investors.

The current episode of eLagaan Whiteboard Friday talks about what importance of founder's agreement and what are the aspects that should be covered to make it safe for each founder & the startup.

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When investors come onboard, they ask for anti dilution rights to protect themselves from any down trend in valuation of the startup in future. Startup should issue additional shares for free to existing investors whenever this gets triggered.

The current episode of eLagaan Whiteboard Friday talks about what anti dilution rights are and how you can bring few dimensions to make it a close ended option for investors & startup and still be fair.

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startup #funding #eLagaan #nextbigwhat

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As investors come on board post investment, they need regular updates on various aspects of startup followed by review meetings. Sharing accurate MIS on agreed timelines is very important.

The current episode of eLagaan Whiteboard Friday talks about the various metrics that investors look for and other data that they need for their review and evaluation purposes.

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startup #funding #eLagaan #nextbigwhat

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Life of startup founders change a lot after raising money. The new investors comes on board and is also involved in many decision making and operations of the company.

The current episode of eLagaan Whiteboard Friday tries to offer a glimpse of how things change and what steps founders should take to ensure smooth running of company, setting up your unique culture and maintaining great investor relations.

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In between term sheet and signing the SHA, every investor conducts a detailed due diligence on various aspects of a startup to ensure that they are investing in a right startup and that there will not be any surprises in future from a regulatory or legal point of view.

The extent and duration of due diligence depends on the age, stage and amount of investment, but if you have prepared for it well, you can reduce the time frames drastically. Shorter due diligence time means faster time to bank the investment amount.

The current episode of eLagaan Whiteboard Friday gives you a complete insight on investor due diligence and the steps you can take to make sure its done smoothly in quickest time possible.

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Investment is not just about valuation and stake. There are multiple avenues and opportunities where founders can strike a great deal for the startup with tactful negotiations. These options can become a bigger pain or gain during the whole lifecycle depending on how well you have handled it.

The current episode of eLagaan Whiteboard Friday looks at some of these aspects and explain the impact it could bring on a startup. How you can strike a great deal if you have taken care of these points during your fund raise.

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startup #funding #eLagaan #nextbigwhat

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Before a startup receives the actual investment amount in their bank account, the investors, founders and startup execute a share subscription & share holders agreement (SSSHA or SHA). This is an important and elaborate legal document which is binding on all sides.

The current episode of eLagaan Whiteboard Friday looks at critical components of a SHA and how it could impact not just the controls or investor relationship but also the day to day working of startups.

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Term sheet is the most important strategic document that a startup gets while raising money. It is more critical than the share holding agreement or share subscription agreement (SHA or SSSHA) as all the crucial terms of the deal are agreed at term sheet stage.

The current episode of eLagaan Whiteboard Friday looks at how you can go about evaluating your term sheet and what aspects can make or break or significantly impact the startup & founders in short to mid to long term.

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For every startup valuation is of paramount importance. When you are raising money, it is important to understand and know what valuation is being discussed - Pre-money or Post-money?

The current episode of eLagaan Whiteboard Friday looks at both the aspects of valuation, What they are and how it impacts the stake offered to investors significantly.

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The current capital structure of the startup is called a cap table. It contains details of various stakeholders and their holdings alongwith the type of instrument they hold. It gives a clear and crisp picture of all investments made in the startup from date of incorporation till date. An authoritative piece of information that is referenced during a fund raising exercise.

The current episode of eLagaan Whiteboard Friday helps to explain the concept of cap table and how you can go about preparing one for your startup with ease.

For queries: hello@eLagaan.com

startup #funding #eLagaan #nextbigwhat

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For startups who are raising investment, it helps to understand the ecosystem, the various stakeholders and what roles they play. It is also important to have an understanding of what factors interests an investor so that the chances of you striking a chord with them improves.

The current episode of eLagaan Whiteboard Friday looks at some of these aspects and gives an insight about types of investors, sizes of investments and what kind of research may help strike the chord.

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startup #funding #eLagaan #nextbigwhat

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When you are trying to raise your first funding round, this episode shall help you to understand what preparations are needed before you reach out to investors. Tips and recommendations may help improve the funding potential and optimize the efforts.

The current episode of eLagaan Whiteboard Friday looks at how you can receive money in shortest time possible after getting a term sheet. The suggestions are recommendations to reduce the time it takes to finish investor due diligence and bank the investment amount as early as possible.

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startup #funding #eLagaan #nextbigwhat

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The times ahead are challenging for companies.

With limited marketing budget (esp in times like these), how can you  stay ahead? How can you own the brand narrative and not  ‘let-it-get-decided-by-media’?

The big question - should you even be marketing anything in times like these?

Listen up to this interesting conversation between Ashish Sinha (NextBigWhat Founder) and Ankur Warikoo (Cofounder, Nearbuy) on marketing in the time of crisis.

This conversation is recorded as part of NextBigWhat:Huddle in partnership with MoEngage.

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Listen to this AMA with Chaitanya Ramalingegowda, Co-founder @ Wakefit - a startup that is a true innovator in the world of mattresses.   

Wakefit is Chaitanya’s third startup. His previous 2 startups failed and he will share the experience / learning and odd jobs he did to keep them going.   Wakefit has pretty much created a new category – the company was started way back in 2015 when nobody thought sleep products could be bought online in India.  

How do you go about finding product-market fit for such products?  

Of course, he will talk about the out-of-the-box marketing Wakefit did recently. 

Make sure to listen and learn as Ashish and Chaitanya chat on a wide variety of relevant topics. 

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Welcome to MoEngage presents NextBigWhat: Huddle AMA Live! Remote is now the reality for many, but learning need not stop. Join us for a daily AMA with leading voices in the industry. Today we have Pallav Nadhani, Founder @ Fusioncharts - a 17-year old 100% bootstrapped (and profitable) startup and importantly, one of the few product-led global businesses from India. Fusioncharts has recently been acquired by US-based Idera and Pallav answers questions on bootstrapping, going global, building product-led business.

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In this episode, you will hear Pallav Nadhani, founder of FusionCharts, one of India's longest running SaaS platforms. The company has been profitable while being entirely bootstrapped and counts some of the top companies in the world, such as Facebook, Apple and Microsoft amongs its clientele. The company has now been acquired by Idera and this is a great time to listen to this talk by Pallav given at UnPluggd Conference 2014, where he goes into the journey of bootstrapping, building a product in India, entrepreneurial lessons and much more.

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Hi there! Welcome to a new episode on NextBigWhat Radio. This is part 2 of our two-part series featuring Kunal Shah, founder of Cred and co-founder at Freecharge. Someone who has made a name for himself in the startup circles as an opinionated and headstrong entrepreneur, who is never shy of sharing his take on a wide variety of topics. In this episode Ashish Sinha, Founder & CEO @ NextBigWhat has a very interesting conversation with him at UnPluggd 2019 as part of a fireside chat cum AMA. There are many takeaways for founders and product folk along with some fascinating insights into why he chose to build CRED, as well as his views on Indian startups, product culture, feedback and much more.

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Why is it that a few companies grow very well while others with similar  team/funding don't go anywhere? 

Why is it that few businesses are able  to scale 10000X in no time while others struggle?

A few thoughts on #productmanagement and product-led thinking.

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Hi there! Welcome to a new episode on NextBigWhat Radio. Today we're featuring Kunal Shah, founder of Cred and co-founder at Freecharge. Someone who has made a name for himself in the startup circles as an opinionated and headstrong entrepreneur, who is never shy of sharing his take on a wide variety of topics. In this episode, as part one of a two-part series, Ashish Sinha, Founder & CEO @ NextBigWhat has a very interesting conversation with him at UnPluggd 2019 as part of a fireside chat cum AMA. There are many takeaways for founders and product folk along with some fascinating insights into why he chose to build CRED, as well as his views on Indian consumers.

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Our guest for this episode is Bal Krishn Birla. A man with an incredibly diverse resume and range of interests. As the co-founder of AskLaila and Zopnow, he has been involved at the highest levels of tech, but along with his music group 'Bhoole Bisre Geet' and poetry, he's no slouch when it comes to the arts either. Birla has had varied business interests throughout his career and is quite the storehouse of entrepreneurial and startup wisdom. 

In this interview with Ashish Sinha, founder and CEO of NextBigWhat, you will hear about the successes and failures that Birla has dealt with in his career, his advice to Indian startups, and how entrepreneurs should steel themselves to life's ups and downs. 

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Sachin Bansal, founder @ Flipkart spoke on building big businesses at UnPluggd 2019, and who better than him to speak on this topic. In this episode of UnPluggd Flashback, you will hear Sachin's advice to entrepreneurs on thinking big to build big businesses. So no matter at what stage you might be in your entrepreneurial journey, we're sure you'll find this gem useful. We will be sharing more of these mini clips by notable speakers from past editions of our marquee technology & product conference UnPluggd soon. 

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Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his career. Notably, he joined Flipkart in 2009 to head technology. After having built a strong technology foundation and a great team, he moved on to running two new businesses before finally heading their HR for his last 2 years at Flipkart.

Now, at Udhyam, which is a not-for-profit organization, he is focused on inculcating an entrepreneurial mindset amongst school students, as well as enabling micro-entrepreneurs with consulting and group coaching.

This interview is being released in two parts. In the first part, we focused on Mekin's journey with Flipkart and in this second and concluding part, we explore his work with Udhyam Learning Foundation and the Indian education system. 

In this conversation with Ashish Sinha, Founder & CEO, NextBigWhat, you will hear about how Udhyam aims to change the education system, the work they're doing with state governments as well as their philosophy in helping micro-entrepreneurs scale. 

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Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his career. Notably, he joined Flipkart in 2009 to head technology. After having built a strong technology foundation and a great team, he moved on to running two new businesses before finally heading their HR for his last 2 years at Flipkart.

Now, at Udhyam, which is a not-for-profit organization, he is focused on inculcating an entrepreneurial mindset amongst school students, as well as enabling micro-entrepreneurs with consulting and group coaching.

This interview is being released in two parts. The first part zeroes in on Mekin's journey with Flipkart, while the upcoming second half will focus on his second innings with Udhyam and his views on revamping India's flawed education system.

In this conversation with Ashish Sinha, founder & CEO of NextBigWhat, you will hear about the successes as well as the failures that Mekin dealt with at Flipkart leading a number of products including Payzippy and a music streaming service. You will also get to know the inner details of the journey of scaling Flipkart from a tiny book shop to the behemoth that it eventually became.

Get ready for a deep dive from which you are sure to come away with lessons that will help you in your own product and scaling journey.

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Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India's largest stockbroker by number of clients: over 1.5 million. In fact, Zerodha today is worth close to 500 million dollars according to some estimates. In the 2nd and concluding part of this UnPluggd Flashback episode, you will hear Nithin Kamath, the founder of Zerodha, share the story of how he went from being a makeshift online broker for private clients to starting an online trading revolution. 

*This talk was recorded at UnPluggd 2017 edition - NextBigWhat's marquee annual tech conference.

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An introduction to the philosophy and driving force behind The NextBigWhat Podcast by Ashish Sinha, founder of NextBigWhat. Ashish has held senior Product roles at many top-tier companies and has been at the forefront of pushing the Indian startup ecosystem to see beyond prescribed limits. Here he outlines his vision for the show and how we intend to take it forward. 

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Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India's largest stockbroker by number of clients: over 1.5 million. In fact, Zerodha today is worth close to 500 million dollars according to some estimates. In Part 1 of this episode of UnPluggd Flashback, you will hear Nithin Kamath, the founder of Zerodha, share the story of how he went from being a makeshift online broker for private clients to starting an online trading revolution. 

*This talk was recorded at UnPluggd 2017 edition - NextBigWhat's marquee annual tech conference. 

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